The A2 Show

Episode 172 | A Cultural Shift? The Unwinding Of Facebook's Censorship Escapade

Mon, 13 Jan 2025 14:00:00 -0500

In this episode of The A2 Show, Andrew Cass and Aaron Parkinson dissected Mark Zuckerberg’s recent move to abandon Facebook’s aggressive "fact-checking" policies in favor of open debate. They discussed how this shift mirrors a broader cultural awakening and Zuckerberg’s personal evolution, from embracing MMA to prioritizing integrity. They also examined the government coercion of social media companies during the pandemic, highlighting the legal and ethical implications of censorship and its disastrous impact on public health and free speech and where we go from here. Don't miss it!

To watch or listen to the full episode, "A Cultural Shift? The Unwinding Of Facebook's Censorship Escapade", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 171 | Bold Predictions For 2025: From AI To Bitcoin To Business Efficiency Strategies & More!

Mon, 23 Dec 2024 16:00:00 -0500

In this episode of The A2 Show, hosts Andrew Cass and Aaron Parkinson tap into their combined 50+ years of business expertise to deliver bold predictions for 2025. They explore the transformative impact of AI, Bitcoin's rise as a digital asset, and strategies to optimize efficiency in business. With candid discussions on adopting AI in business, restructuring for productivity, and the societal shifts shaping the new year, this insightful conversation equips viewers with tools to thrive in 2025. Plus, they give an inside sneak peek at exactly what they’re doing in all of these areas.

To watch or listen to the full episode, "Bold Predictions For 2025: From AI To Bitcoin To Business Efficiency Strategies & More!", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 170 | What's Behind Bitcoin's Parabolic Move Past $100k?

Tue, 10 Dec 2024 12:00:00 -0500

In this episode of The A2 Show, Andrew Cass and Aaron Parkinson dissected Bitcoin's parabolic move over the $100,000 mark and its growing legitimacy as an investment "asset." Andrew broke down the "4 Key Forces" at play here that are not very well known: 2 political and 2 economic. 2 of the 4 forces are already in place. The other 2 are pending. As a result, Bitcoin is being viewed as transformative asset class poised to join stocks, bonds, and gold in mainstream portfolios. There is a tremendous amount of wealth to be created in Bitcoin in the years to come. Don't miss this one!

To watch or listen to the full episode, "What's Behind Bitcoin's Parabolic Move Past $100k?", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 169 | Success Blueprint! Insights From the World’s Most Inspiring Entrepreneurs

Wed, 27 Nov 2024 13:00:00 -0500

This episode of the A2 Show breaks down the lessons from legendary entrepreneurs like Richard Branson, Steve Jobs, and Elon Musk. Hosts Andrew Cass and Aaron Parkinson highlight how studying these leaders’ stories can fast-track success by teaching resilience, visionary thinking, and bold decision-making. From Branson’s rise with Virgin to Jobs’ focus on simplicity and Musk’s fearless innovation, the conversation is packed with practical insights to help you grow personally and professionally.

To watch or listen to the full episode, "Success Blueprint! Insights From the World’s Most Inspiring Entrepreneurs", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 168 | 2024 Election Aftermath! How One Candidate Lost Big, How The Other Won Big, Which Marketing Failed, Which Prevailed And Why

Tue, 19 Nov 2024 10:00:00 -0500

In this episode of The A2 Show, Hosts Andrew Cass and Aaron Parkinson dissected how an unusual Red "Tidal" Wave took place in the 2024 Presidential Election from a "business" perspective. Or was it unusual? All of Andrew's early data showed exactly these results many months in advance.

They went into specifics on:

✅ How did one Candidate who raised a Billion dollars lose so big?

✅ How did one Candidate who had multiple lawsuits brought against him win so big?

✅ Why did one candidate run on pure lies while the other ran on pure track record? And how did a chunk of the public miss it?

✅ The weaponization and misrepresentation of "Women's Rights" in the United States: an insult to all women around the world

✅ The distortion of the border crises, the largest humanitarian and human trafficking crises in US history: the most egregious insult ever to ALL Citizens of the United States

✅ The blatant, documented lies about "Project 2025" to turn it into a fear-based, dystopian marketing campaign

✅ How the Democrat party literally drove their worst nightmare, Donald Trump, into the White House for a 2nd term

The hosts gave detailed answers and specific reasons for ALL of the above. The lessons to be learned from these findings will be instructive for you when architecting your own marketing, messaging and positioning strategies. Or, for just learning how to spot manipulation and the distortion of language so that you can protect yourself from it. Plus, they highlighted the role of influential figures like RFK Jr. and Elon Musk, and the power dynamics between political parties.

The takeaway: The critical importance of running your business and your promotions centered around transparency, ethical communication, and RESULTS. This episode was a Master Class on what happens when these rules are violated and the devastating outcome that occurs as a result.

To watch or listen to the full episode, "2024 Election Aftermath! How One Candidate Lost Big, How The Other Won Big, Which Marketing Failed, Which Prevailed And Why", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 167 | Empowering Kids for Success: Strategies for Integrating Fitness and Wellness into Family Life

Wed, 13 Nov 2024 15:00:00 -0500

In this episode of the A2 show, hosts Andrew Cass and Aaron Parkinson delve into the critical importance of integrating fitness into family life. They have a deep understanding of health and fitness and share their insights on how to motivate children towards a healthier lifestyle amidst today’s digital distractions. The discussion highlights the importance of creating a family culture that values health, fitness, and nutrition and provides practical tips for parents to encourage their kids to embrace physical activities and make healthy choices. This episode is a game-changer for parents looking to create an environment that not only supports physical well-being but also enhances overall family bonding and personal growth. Don't miss it!

To watch or listen to the full episode, "Empowering Kids for Success: Strategies for Integrating Fitness and Wellness into Family Life", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 166 | Inside The Rogan-Trump Interview + How To Gain An Unfair Advantage In 2025!

Thu, 31 Oct 2024 14:00:00 -0400

In this episode of The A2 Show, Andrew Cass and Aaron Parkinson kicked off with a quick dissection of the Joe Rogan podcast interview with Donald Trump -- a rare, never-before-seen, 3-hour sit down with a Presidential Candidate. What an eye opener. We hope to see Kamala Harris' 3-hour sit down real soon too! These unscripted conversations are critical for THE PEOPLE. They then dove into powerful strategies to thrive in the coming year with top-notch spy and AI tools to revolutionize ad creation and competitor analysis to fast-track successful campaigns, minimize costs, and optimize your lead generation performance. Packed with practical tips, this episode is a must-watch for anyone looking to excel in digital marketing advertising in 2025.

To watch or listen to the full episode, "Inside The Rogan-Trump Interview + How To Gain An Unfair Advantage In 2025!", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 165 | The 4th Quarter Mindset

Wed, 16 Oct 2024 14:00:00 -0400

In this episode of the A2 Show, hosts Andrew Cass and Aaron Parkinson dive into the complexities of managing business, investments, and personal mindset during the 4th quarter of an election year. They covered topics like investment trends in gold, silver, and Bitcoin, strategies for maintaining cash flow, and the importance of marketing (even in lean times). Plus, how to identify and leverage opportunities in chaotic times. Don't miss this one!

To watch or listen to the full episode, "The 4th Quarter Mindset", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 164 | Inside The Presidential Polls - Nothing Is Adding Up!

Tue, 08 Oct 2024 12:00:00 -0400

In this episode, Andrew and Aaron dissected the current 2024 US Presidential polls -- but nothing is adding up! They criticized the mainstream media for its bias and praised independent pollsters who provide a more balanced, honest view to the American people, with specific examples of what much of the public may NOT be seeing. Don't miss this!

To watch or listen to the full episode, "Inside The Presidential Polls - Nothing Is Adding Up!", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 163 | The 3 Pillars Of Lead Generation

Fri, 27 Sep 2024 16:00:00 -0400

In this episode, Andrew Cass and Aaron Parkinson break down the 3 essential pillars of lead generation: Organic, Paid Media, and Cold Outreach. Learn how combining these strategies can take your business to the next level.

To watch or listen to the full episode, "The 3 Pillars Of Lead Generation", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 162 | Revenue Multipliers

Tue, 10 Sep 2024 17:00:00 -0400

In this episode of The A2 Show, Andrew and Aaron gave a sneak peek inside their soon-to-be-released new book, Revenue Multipliers: A 12-step formula to sell more, scale faster and annihilate your competition. Don't miss this!

To watch or listen to the full episode, "Revenue Multipliers", visit: https://thea2show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 161 | Inside The Kennedy - Trump Alliance & What It Means To YOU

Wed, 04 Sep 2024 16:00:00 -0400

Very few people understand and have researched Robert F. Kennedy Jr., the 2024 Independent Candidate for President of the United States, and his role in today's political and public health landscape than Andrew has. He's been a donor to his non-profit, Children's Health Defense for 5 years now and was part of the Kennedy '24 finance team. In this episode of The A2 Show, Andrew and Aaron unpack this sudden, surprising Trump endorsement, what caused it, what it could mean to America and American families over the next 5 years, and a few bold predictions. Don't miss this one! The election is exactly 2-months out at the time of this episode.

To watch or listen to the full episode, "Inside The Kennedy - Trump Alliance & What It Means To YOU", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 160 | RNC vs. DNC Review + Left vs. Right Economic Policy

Tue, 27 Aug 2024 10:00:00 -0400

Now that the dust has settled after the Republican and Democrat National Conventions, in this Episode of The A2 Show, Andrew and Aaron unpack the economic policies that are on the table that will affect every American. Plus, what's behind the massive shift we're seeing now from Left to Right, from Liberalism to Conservatism, from Insanity to Sanity, along with many big names getting on board and driving the movement. Must see TV!

To watch or listen to the full episode, "RNC vs. DNC Review + Left vs. Right Economic Policy", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Follow The A2 Show on Social Media 🔽

YouTube ▶️ https://www.youtube.com/@TheA2ShowOfficial
Facebook ▶️ https://www.facebook.com/TheA2ShowOfficial
Instagram ▶️ https://www.instagram.com/thea2showofficial

Episode 159 | The Multi-Media Content Repurpose Blueprint

Mon, 19 Aug 2024 15:00:00 -0400

As the saying goes, "Content is King." But that's only partly true. Its the "Distribution of Content" that is really king. In this episode of The A2 Show, Andrew and Aaron bring you behind the scenes of some of the top brand's content creation and repurposing strategies. Plus, they share a rare look under the hood at The A2 Show's (formerly Sales Velocity TV) multi-media content creation and repurposing strategy that has a "multiplier effect" and has led to the creation of their new, soon-to-be-released book, "Revenue Multipliers." This is a major league brand-building and money-making episode. Don't miss this one!

To watch or listen to the full episode, "The Multi-Media Content Repurpose Blueprint", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Episode 158 | Is A Financial Crisis On The Horizon?

Mon, 12 Aug 2024 16:00:00 -0400

In this timely episode of The A2 Show, Andrew and Aaron break down their views on whether a financial crisis is on the horizon and what may spark it. There is a "perfect storm" of VERY negative financial forces currently in place that we haven't seen in quite some time and that look to be accelerating. They break down exactly what they are and what they're doing to avoid landmines and to protect their assets so that you don't get blindsided. Don't miss this episode!

To watch or listen to the full episode, "Is A Financial Crisis On The Horizon?", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Episode 157 | Our Take: Trump Assassination Attempt, Biden Drops Out, Harris Installed

Fri, 02 Aug 2024 16:00:00 -0400

July was BY FAR the most tumultuous month in politics in American History. A former President was almost assassinated, a current President suddenly dropped out of the 2024 Presidential race, and a new Candidate was magically installed without the vote of the PEOPLE - all inside of one month! Coincidence, architected? Not much adds up. Andrew and Aaron share their insight some key information on all three scenarios and discuss where they think we go from here leading up to the 2024 election, with now THREE Candidates on the table (not two). Here's a quick preview of the first 10 minutes. The full show will be released on all the podcast platforms any day now. Stay tuned!

To watch or listen to the full episode, "Our Take: Trump Assassination Attempt, Biden Drops Out, Harris Installed", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Episode 156 | Peak Performance & Longevity Secrets For The 40+

Wed, 10 Jul 2024 18:00:00 -0400

In this Episode of The A2 Show, Andrew and Aaron unraveled some crucial aspects of achieving peak performance for those over the age of forty. Achieving peak performance and longevity over forty is a VERY different ball game than it is for those under forty. It involves a unique combination of lifestyle factors that address strength, hormone and nutrition optimization that very few are aware of. More importantly, they discussed the devastating effects the chronic disease crisis is having on the population and EXACTLY what you can do to avoid it and to avoid becoming a long-term client of the Bio-Pharmaceutical Industrial Complex so you can perform and live at your peak!

To watch or listen to the full episode, "Peak Performance & Longevity Secrets For The 40+", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Episode 155 | SPECIAL: Kennedy Blocked From The Debate Stage!

Wed, 26 Jun 2024 12:00:00 -0400

SPECIAL EDITION of The A2 Show!

Is this the beginning of the end of a free and fair election process in the United States?

In this special edition of The A2 Show, Andrew and Aaron broke down the upcoming 2024 Presidential Debate in which Independent Candidate, Robert F. Kennedy Jr. met each and every polling and signatory criteria to qualify, yet was BLOCKED from debating by CNN. This is unprecedented in a Democracy. THE PEOPLE are fuming. And they should be!

What does this mean for the future of free and fair elections in the United States? What's really at play here? Where do we go from here?

Andrew and Aaron tackled those questions. This was a riveting discussion about political elimination tactics and the never-before-seen obstacles faced by Robert F. Kennedy Jr. They also examined Kennedy's advocacy work, the creation of the controversial, fake term, "malinformation," and the broader implications for freedom of expression and democratic principles that are now under full assault. This is an episode you won't want to miss!

To watch or listen to the full episode, "SPECIAL: Kennedy Blocked From The Debate Stage!", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Episode 154 | How To Deal With Investment Compression: Economic Uncertainty and Political Tension Building + Current Events + Cold Plunging

Thu, 20 Jun 2024 16:00:00 -0400

Tune into Episode 154 of The A2 Show for an insightful conversation between Andrew Cass and Aaron Parkinson...

How To Deal With Investment Compression: Economic Uncertainty and Political Tension Building + Current Events + Cold Plunging

In this episode, Andrew and Andrew drilled down on how to prepare your business, your career and your mindset for a lot less spending and investment in the 2nd half of 2024. Plus, Aaron's take on the Consumer Price Index and what it means for the economy. And Andrew's take on the power of cold plunging for recovery and peak performance

To watch or listen to the full episode, "How To Deal With Investment Compression: Economic Uncertainty and Political Tension Building + Current Events + Cold Plunging", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Inside The "5 Pillars" Of The A2 Show

Wed, 05 Jun 2024 16:00:00 -0400

Formerly Sales Velocity TV & Radio, now rebranded as The A2 Show...

With Andrew Cass and Aaron Parkinson!

Bringing you the trends and topics that affect our lives the most: Business, Politics, Fitness, Family & Finance. With over 50+ years of combined business experience and over a Billion dollars in revenue generated, your hosts have a unique gift for seeing many steps ahead, where others do not. They bring their unfiltered, contrarian views to the show every week to help you WIN in business and in life...

In this opening Episode, Andrew and Aaron broke down their "5 Pillars" the show is built around as a preview of what's to come: Business, Politics, Fitness, Family & Finance. They'll be bringing their unfiltered, contrarian views to the show every week to help you WIN in business and in life.

To watch or listen to the full episode, "Inside The 5 Pillars of The A2 Show", visit: www.TheA2Show.com 👈

Listen on the Podcast Platforms 🔽

Apple ▶️ https://apple.co/3V92ayR
Youtube ▶️ https://bit.ly/4bY6E2e
Substack ▶️ https://bit.ly/3Vq2FpD
Spotify ▶️ https://spoti.fi/4e8gqRg
Amazon ▶️ https://amzn.to/4bMjbWH

Episode 152 | The Power Of "Processes" And "Environments"

Mon, 04 Mar 2024 09:00:00 -0500

Episode 151 | Unpacking The Latest AI Sales & Marketing Tools

Mon, 19 Feb 2024 17:00:00 -0500

Episode 150 | Diversity = Stability: How To Turn Your Business Into A Multi-Media Marketing Machine

Tue, 09 Jan 2024 13:00:00 -0500

IN THIS EPISODE YOU WILL DISCOVER:

Episode 150 was a good one. It also marked the end of an era, and the start of a new one. Sales Velocity TV and RADIO is being rebranded in January 2024. Same podcast channels, same times, same hosts (Andrew and Aaron) but a NEW direction, and a NEW show title designed to cover even more topics such as: Entrepreneurship, Business, Economics, Politics, Health, Fitness, Family & more...

Stay tuned for the launch!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 149 | Year-End Commentary: The Big Trends In Business, Economics & Politics Set To Shape 2024

Thu, 21 Dec 2023 16:00:00 -0500

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

In this Episode of Sales Velocity TV, Andrew and Aaron shared their views on the top Business, Economic and Political stories of 2023. In Business, Artificial Intelligence (AI) - the good, the bad and the evil. In Economics, the interest rate cycle and what it means to Consumer SPENDING. In Politics, the rise of the Independent 3rd party Candidate - perhaps a once in a lifetime opportunity for drastic change and power given back to the PEOPLE. Must see TV! The show will be live on the podcast platforms December 18th. Stay tuned...

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 148 | Selling Information vs. Selling Products and Services

Tue, 05 Dec 2023 18:00:00 -0500

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Adding an "Information" component to your business is THE difference between ordinary businesses and extraordinary businesses. Andrew and Aaron broke down the nuts and bolts on how to do it along with examples of how many businesses have made this 𝘴𝘩𝘪𝘧𝘵 with staggering results. In fact, this is THE missing link in most businesses today. Watch this one right away!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 147 | How To Deal With Longer Sales Cycles In Slower Times

Tue, 21 Nov 2023 15:00:00 -0500

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

During slower economic times, sales cycles tend to increase and conversions can trail off. But they don't have to! In this episode of Sales Velocity TV, Andrew and Aaron did a deep-dive into the "buyers cycle" and shared examples of how to creatively tap into each segment of it with new and different lead generation strategies. This is a MUST during slower economic cycles. Because diversity = stability. We included the buyers cycle graphic in the show notes. Now that we're IN slower economic times and have many negative economic factors working against us, these strategies are more important than ever. Don't miss this episode!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 146 | The Power Of Proximity

Tue, 07 Nov 2023 12:00:00 -0500

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Look around. The top businesses in the world are always forming new relationships, new joint ventures, and alliances to help them to grow. In this episode of Sales Velocity TV, Andrew and Aaron take you through some key strategies on how you can tap into influential people within YOUR proximity so that you can elevate YOUR brand. Don't miss it!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 145: How Authenticity Wins In Marketing (Recast)

Tue, 24 Oct 2023 18:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Authenticity in Marketing is a lost art today! Very few are able to BE themselves in their branding and in their messaging, and it's costing them sales. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron dissected six different Business Owners and Entrepreneurs who are as raw and real and as authentic as it gets. And their businesses have exploded as a result. Lots of gold nuggets in this one. Watch it now!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Elon Musk
Steve Jobs
Joe Rogan
Kevin O’Leary (Mr. Wonderful)
Dr. John Jaquish
Dave Asprey
Jordan Peterson
Ezra Firestone/Cindy Joseph

Episode 61: The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History (Part 1/2) - Sales Velocity TV & Radio

The Traveler’s Gift - Andy Andrews

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 144| "A Look Inside Robert F. Kennedy Jr.'s Unusual & Extremely Effective Leadership Skills"

Sat, 07 Oct 2023 13:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

It's a rare occurrence when a Presidential Candidate surfaces who checks THE three critical Leadership boxes. It's often a once-in-a-generation scenario. They are:

✅ 1. Not divisive
✅ 2. Clear and concise solutions to problems
✅ 3. A likable person

In this episode of Sales Velocity TV, Andrew and Aaron broke down each of THE three with key examples of how this Leadership approach now has RFK Jr. positioned with the highest approval rating of ANY Presidential Candidate in the 2024 race -- with almost ZERO mainstream media attention! This was a special episode where Andrew and Aaron officially endorsed Kennedy as the Independent candidate for President while highlighting, in detail, the incredibly corrupt "America Last" players trying to derail the Kennedy 2024 "For The People" campaign. The little mainstream media coverage that RFK Jr. does get is dead wrong and is a complete sham -- by design. This was a big one with important, timely Leadership lessons that can be learned and deployed in business and in life. Don't miss it!

Kennedy 2024 🇺🇸

𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟒𝟑 | “𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐎𝐟 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐈𝐧 𝐒𝐩𝐨𝐫𝐭𝐬, 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 & 𝐏𝐨𝐥𝐢𝐭𝐢𝐜𝐬”

Tue, 03 Oct 2023 13:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

Many underestimate the power of personality in business today. We mainly see it in sports and in politics. But it's equally as important in business and can completely revolutionize a company or a brand. In this episode of Sales Velocity TV, Andrew and Aaron take you inside the "Deion Sanders personality" effect and show you exactly how he's revolutionizing not only the team, but the entire college football world, while attracting big ATTENTION. Because that's what personality does! And more attention = more influence = more customers. Don't miss this one!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: http://www.GoPipelinePRO.info

Episode 142 | Book Review: The Ultimate Sales Machine (Recast)

Tue, 26 Sep 2023 16:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

The Ultimate Sales Machine is THE sales bible. Aside of Andrew's book, Sales Velocity, this is the best on sales! We're kidding. The Ultimate Sales Machine is the very best book on sales in our view. Although Sales Velocity is quite good as well... ;) In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron did a deep dive on the "core two" strategies in the book that can have the most immediate impact on your business - if implemented properly. Caution: this is a big "if." Very few can pull this off. But if you can, you will create huge separation along with a powerful, unique selling proposition that very few will be able to match. Andrew and Aaron ONLY use this strategy, and have for quite some time, when architecting their own company's sales processes or private client's sales processes. Watch this one now and be ready to take notes!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: http://www.GoPipelinePRO.info

Follow Sales Velocity TV on Facebook, Instagram and YouTube

𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟒𝟏: 𝐓𝐡𝐞 𝐔𝐬𝐞, 𝐌𝐢𝐬𝐮𝐬𝐞 & 𝐀𝐛𝐮𝐬𝐞 𝐎𝐟 𝐒𝐚𝐥𝐞𝐬 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞: 𝐈𝐧 𝐏𝐨𝐥𝐢𝐭𝐢𝐜𝐬, 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 & 𝐇𝐞𝐚𝐥𝐭𝐡 (𝐑𝐞𝐜𝐚𝐬𝐭)

Tue, 12 Sep 2023 16:00:00 -0400

Andrew Cass & Aaron Parkinson

When you use, misuse and abuse language to manipulate the public, we're comin' for ya... In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron take you on a deep dive inside the Covid-19 vaccine "sales machine" (hey, this is a sales show and that was one monster sales event) and inside the most aggressive political propaganda "sales machine" of our time. Plus, a peak inside one of the most disruptive fitness "sales machines" of our time -- this one using, not abusing language (and science) properly to attract and grow their brand. Viewer discretion advised! Big boy and big girl conversation ahead. If truth and transparency makes you uncomfortable, might want to skip this one... ;)

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 140 | 200 + Leads In 7 Days: Inside The 2x3 Selling Method (Recast)

Wed, 06 Sep 2023 14:00:00 -0400

Andrew Cass & Aaron Parkinson

200+ leads in 7-days!? Not bad. Inside this Episode of Sales Velocity TV and RADIO, Andrew and Aaron take you inside their newest sales funnel launch that has broken ALL first week records. No reason why YOU can't do the same with this formula! Don't miss this one, especially if you've ever struggled to acquire leads from the Internet. The link to the actual 2x3 Selling Method funnel mentioned on the show is at: https://2x3sellingmethod.info/

SPECIAL RESOURCES MENTIONED ON THE SHOW:

https://2x3sellingmethod.info/

Episode 139 | The Sales Prevention Department Strikes Again!

Tue, 29 Aug 2023 12:00:00 -0400

Andrew Cass & Aaron Parkinson

But good news... One of Andrew and Aaron's Sales Prevention examples in this Episode of Sales Velocity TV and Radio was actually a Sales Acceleration Department story. And it's a phenomenal example of how to add multiple streams of income within the same business model, which means more balance, more stability and a higher valuation.

Must see TV!

Episode 138 | A Tale Of Two Internets

Tue, 22 Aug 2023 12:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Andrew and Aaron have been Internet Entrepreneurs since 2004. They've watched and been part of every pillar of the Internet being built up until this point. Very few have their track record and depth of knowledge in this space. Today, there is a second Internet forming...

One, is becoming a censorship and regulation environment. The other, is a new free speech and independence environment. It's critically important today to understand how the two operate. From a business standpoint, to know where your best customers are and how they consume information. And from a personal standpoint, to know how to acquire reliable and unbiased information so that you can make sound decisions for yourself and your family.

This was fascinating conversation with detailed examples and stories of whats going on and how to navigate the "Two Internets." This is a whole new world that very few see. Don't miss this one! It's going to shape how business, political and health information is delivered to us in the years ahead...

Episode 137 | 100x Your Sales Process! A Look Inside The Construction Of A New Multi-Media Sales Team

Tue, 15 Aug 2023 09:00:00 -0400

𝐄𝐩𝐢𝐬𝐨𝐝𝐞 137: “𝟏𝟎𝟎𝐱 𝐘𝐨𝐮𝐫 𝐒𝐚𝐥𝐞𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬! 𝐀 𝐋𝐨𝐨𝐤 𝐈𝐧𝐬𝐢𝐝𝐞 𝐀𝐧𝐝𝐫𝐞𝐰’𝐬 𝐓𝐨𝐩 𝐃𝐨𝐰𝐧 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐎𝐟 𝐀 𝐍𝐞𝐰 𝐌𝐮𝐥𝐭𝐢-𝐌𝐞𝐝𝐢𝐚 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦”

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Episode 100 is in the books! Now, the road to Episode 200 begins... This was a special Episode where Andrew and Aaron took you behind the scenes, inside an entire multi-media sales process that Andrew just architected for a new marketing agency they just acquired. Brick by brick, they showed you exactly what they created from Direct Mail, to Outbound Calls, Email, Text, Appointment Setting, Retargeting and much more. They also included the link to the sales presentation, the nucleus of the entire process, and even shared how YOU could have them and their team build out an Asset just like this for your business. Details in the show notes. This was a gem. We saved the best for Episode 100!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow the link below to see the Foundational Sales Presentation Andrew referenced in this Episode:

www.GMapsDomination.net

Episode 136 : Our Freedom Is Under Attack! As Business Owners, Here's How We Can Fight Back... (Recast)

Tue, 01 Aug 2023 13:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Believe it or not, as Business Owners and Entrepreneurs, we are more driven by "time freedom" than we are by "money." The freedom to work for ourselves on our terms while having no ceiling on our income potential is something most would give anything for. In fact, it's the American Dream. And many crawl over broken glass to get to America to experience it...

In this Episode of Sales Velocity TV, Andrew and Aaron veered off a bit and discussed a disturbing trend underway, an attack on our personal freedoms, now happening in plain sight that will not only affect your business, but your life and the lives of your children in the years ahead, if nothing is done about it. Sometimes we get so busy IN the business that we fail to SEE the trends around us that will affect everything we own and care about. Watch this one closely…

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 135 | "Rising Above Adversity" (Recast)

Tue, 25 Jul 2023 09:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

Everyone faces adversity. Not everyone deals with it the right way. Having the ability to rise above adversity is THE single biggest X factor for success in ALL areas of life, in our view. On this Episode of Sales Velocity TV and RADIO, Andrew and Aaron shared exactly how they view adversity, overcome adversity and create more stability around them as a result. It's a very intentional and deliberate approach. This was a powerful Episode. Don't miss it!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 134 | "Layoffs, Recession: How To Build Your Business & Stay Focused During Catastrophic Times" (Recast)

Tue, 11 Jul 2023 11:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Layoffs, Inflation, Recession: All happening, and all here to stay so long as current political and economic policies stay intact. There's no question that building a business during challenging times can take a toll on you. The way to operate efficiently during times like these is to first, recognize reality for what it is. Second, adjust your attitude accordingly. And third, re-engineer your marketing to thrive while many are contracting. Andrew and Aaron broke down all three on this Episode of Sales Velocity TV and RADIO. Don't miss it!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 133 | "How To Deal With Haters (View Discretion Advised) (Recast)"

Wed, 05 Jul 2023 13:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

"𝐷𝑜𝑛'𝑡 ℎ𝑎𝑡𝑒 𝑡ℎ𝑒 𝑝𝑙𝑎𝑦𝑒𝑟, ℎ𝑎𝑡𝑒 𝑡ℎ𝑒 𝑔𝑎𝑚𝑒." And a game it is! On this Episode of Sales Velocity TV & RADIO, Andrew and Aaron did a Master Class on how to deal with haters. Because the higher up the success ladder you go, the more haters you will have. It's the unadvertised piece of success and significance. No one gets attacked at the back of the line, only the front. There's a way to deal with it and a way not to. Listen now!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it!

Take a tour at: www.GoPipelinePRO.info

Episode 132 | The RFK Jr. Surge! Inside The Unusual Marketing Media Fueling It

Tue, 27 Jun 2023 11:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

IN THIS EPISODE YOU WILL DISCOVER:

In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron broke down the awesome power of the "podcast" platform that is now driving RFK Jr's 2024 Presidential campaign into the stratosphere. We've never seen a political candidate gain this much traction, this fast without the mainstream media fueling it. They shared some key insights into how and why this form of media is a MUST for business owners and entrepreneurs of all shapes and sizes, along with their own take on the Kennedy campaign and the Candidate himself. We are witnessing "critical mass" of the podcast media platform. However, there is a way TO do it and a way NOT to do it. Don't miss this one!

RESOURSES MENTIONED ON THE SHOW:

1. Learn more about and listen to the full Joe Rogan Experience interview with Robert F. Kennedy Jr. This was the most in-depth conversation and back story of RFK Jr, John F. Kennedy's nephew, ever conducted. Visit: https://childrenshealthdefense.org/de...

2. To learn more about RFK Jr's charitable organization, Children's Health Defense, visit: https://childrenshealthdefense.org

3. Just released, "The Great Awakening" documentary. This is an outstanding, thoughtful, non-partisan independent film on exactly HOW Democracy is destroyed and Totalitarianism takes hold, with important historical examples to back it. This is exactly what RFK Jr is fighting with his Candidacy. Visit: https://plandemicseries.com

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it!

Take a tour at: www.GoPipelinePRO.info

Episode 131 | “3 Things That Must Show Up For Every Business On Google” (Recast)

Tue, 20 Jun 2023 12:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

IN THIS EPISODE YOU WILL DISCOVER:

There are THREE strategies that MUST be in place for you and your brand to be seen on Google today. But more importantly, to be seen as "credible" and as an "authority" on Google. Andrew and Aaron broke each of them down in detail on this Episode of Sales Velocity TV and RADIO. Plus, they shared a link to their go-to Google Maps Optimization team that has a 12-year, 80%+ track record at getting first page listings in record time for local business owners.

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

Episode 130 | Peak Performance Secrets: Inside NEW Game Winners Are Now Playing (Recast)

Tue, 13 Jun 2023 16:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

We're in a NEW world and we're never going back to the OLD world. We are in a public health war of epic proportions and if you don't know how to defend against and fight it, you will lose. Big. And your business will naturally suffer. On this Episode of Sales Velocity TV & RADIO, Andrew and Aaron unleashed and shared what you WILL need to do physically and mentally to be able to show up and perform at the highest level every day, as many around you will fold in the years ahead. Tough times call for tough measures. This Episode will be a giant wake up call for many, but a much needed message for all…

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 129 | Omnipresent Marketing: Taking Your Brand To The Next Level (Recast)

Tue, 06 Jun 2023 11:00:00 -0400

Episode 128 | Inside The ‘Joe Rogan Experience’ Episode With NFL Quarterback Aaron Rodgers (Recast)

Tue, 30 May 2023 12:00:00 -0400

Episode 127 | Selling Information vs. Selling Products and Services

Tue, 23 May 2023 10:00:00 -0400

Episode 126 | Episode 126: 100x Your Sales Process! A Look Inside The Construction Of A New Multi-Media Sales Team (Recast)

Tue, 16 May 2023 11:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: http://www.GoPipelinePRO.info

IN THIS EPISODE YOU WILL DISCOVER:

This was a special Episode where Andrew and Aaron took you behind the scenes, inside an entire multi-media sales process that Andrew just architected for a new marketing agency they just acquired. Brick by brick, they showed you exactly what they created from Direct Mail, to Outbound Calls, Email, Text, Appointment Setting, Retargeting and much more. They also included the link to the sales presentation, the nucleus of the entire process, and even shared how YOU could have them and their team build out an Asset just like this for your business. Details in the show notes. This was a gem.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: http://www.GoPipelinePRO.info

Episode 125 | The Revenue Multiplier: A Must Have In Every Business

Tue, 09 May 2023 10:00:00 -0400

Episode 124 | The SELLING Of Big Government Socialism To We The People (Recast)

Tue, 02 May 2023 10:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

This was our most important Episode of Sales Velocity TV and RADIO ever! The timing is important because we're nearing a huge mid term election here in the US in which Socialism is on the ballot for the first time in US History. You read that correctly. Andrew and Aaron went behind the scenes and detailed the inner workings of how Big Government Socialism is being SOLD quietly to "we the people" right before our eyes.

As Business Owners and Entrepreneurs, if we allow it to take hold, it will be a death blow to our businesses from a taxation and regulation stand point that, for many, will be unrecoverable. And the effects on our personal freedoms and liberties will be even worse. Very few see this Sales Machine steadily gaining steam. But we do. And we have for some time now. We went deep inside this movement and exposed the players and the tactics involved. NOT to be missed if you value freedom, choice, and autonomy -- ALL the reasons you became a Business Owner and Entrepreneur in the first place.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

1) The Joe Rogan Experience Podcast with Tulsi Gabbard: A MUST listen to understand the inner workings of the NEW Socialist (formerly Democrat) regime from Democrat Presidential Candidate (2020), veteran and all around first-class woman who just left the party in disgust. And more important, the implications of "funding a war" that isn't our own. Interestingly, the truth appears vividly when one arrives on The Joe Rogan Experience, a refreshingly uncensored, unbiased media source with ZERO conflicts of interest.

Watch at: https://open.spotify.com/episode/07juCiH3Wrv7AKilHwVWvf?si=2299339db38042fe

2) The book, "Defeating Big Government Socialism" by Newt Gingrich. Don't let the fact that Newt is a long time Republican strategist fool you, this is a book about how WE THE PEOPLE can stop Socialism dead in its tracks. Socialist policies do not focus on outcomes that empower Americans to reach their full potential and stand on their own two feet. They only bring poverty and despair. As mentioned on the show, this is the first time in history that Socialism IS truly on the ballot. To pretend that the Biden Administration and the current Democrat party is NOT a Socialist regime would be as foolish as thinking gravity isn't a thing. Don't fall for it.

Info at: https://www.amazon.com/Defeating-Big-Government-Socialism-Americas/dp/1546003193/ref=sr_1_1?keywords=DEFEATING+BIG+GOVERNMENT&qid=1683039052&sr=8-1

3) Inflation Reduction & “Green” Banking with Catherine Austin Fitts: Anytime you see Government "aggressively" involved in things they should never be involved in -- public health, medicine (as of late), gender, race, and most recently, climate change and environmental issues -- just know that right off the bat, it's most likely a great big sham and ridden with conflicts of interest. This podcast, hosted by one of the most talented investigative journalists of our time and one of the brightest financial minds of our time, two power ladies, goes deep behind the scenes to discuss the Inflation Reduction Act (that has nothing to do with inflation), the new changes to the IRS and how the act pushes America deeper into a "green" economy designed by billionaires and bankers for their benefit, not ours. This one is advanced. Go boldly.

Listen at: https://podcasts.apple.com/us/podcast/inflation-reduction-green-banking-with-catherine/id1551492441?i=1000577814005

Episode 123 | Book Review: The Ultimate Sales Machine

Tue, 25 Apr 2023 11:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: http://www.GoPipelinePRO.info

IN THIS EPISODE YOU WILL DISCOVER:

The Ultimate Sales Machine is THE sales bible. Aside of Andrew's book, Sales Velocity, this is the best on sales! We're kidding. The Ultimate Sales Machine is the very best book on sales in our view. Although Sales Velocity is quite good as well... ;) In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron did a deep dive on the "core two" strategies in the book that can have the most immediate impact on your business - if implemented properly. Caution: this is a big "if." Very few can pull this off. But if you can, you will create huge separation along with a powerful, unique selling proposition that very few will be able to match. Andrew and Aaron ONLY use this strategy, and have for quite some time, when architecting their own company's sales processes or private client's sales processes. Watch this one now and be ready to take notes!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: http://www.GoPipelinePRO.info

Episode 122 | The 3 Pillars Of Every Ultra-Successful Business Model (Recast)

Tue, 11 Apr 2023 11:00:00 -0400

Episode 121 | Rising Above Adversity

Tue, 04 Apr 2023 10:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: http://www.GoPipelinePRO.info

IN THIS EPISODE YOU WILL DISCOVER:

Everyone faces adversity. Not everyone deals with it the right way. Having the ability to rise above adversity is THE single biggest X factor for success in ALL areas of life, in our view. On this Episode of Sales Velocity TV and RADIO, Andrew and Aaron shared exactly how they view adversity, overcome adversity and create more stability around them as a result. It’s a very intentional and deliberate approach. This was a powerful Episode. Don’t miss it!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: http://www.GoPipelinePRO.info

Episode 120 | An Inside Look At The Blockbuster Sales Machine & The Business Of Tom Cruise (Recast)

Tue, 28 Mar 2023 12:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

IN THIS EPISODE YOU WILL DISCOVER:

LIVE from our F-18 TOP GUN fighter jets! An entertaining and very instructive look at the blockbuster sales machine, TOP GUN: Maverick. This episode goes way beyond the box office success of the movie itself and deep into the key Entrepreneurial moves Tom Cruise made here to make this his biggest film ever -- at 59 years young! Most important, we shared exactly what he does to stay "relevant" for this many decades. And staying relevant is the gold key to long-term success in business...

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

Episode 119 | The Sales Prevention Department (Recast)

Tue, 21 Mar 2023 10:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

IN THIS EPISODE YOU WILL DISCOVER:

The Sales Prevention Department strikes again!
It seems as if the sales process, the customer service experience and even much of the American culture have gotten very lackadaisical, careless, and even disrespectful as of late. In this Episode of Sales Velocity TV, Andrew and Aaron shared a few specific examples of this disturbing trend in business, so that you can avoid these mistakes, and a fascinating example with two of the recently elected US Governors. As Andrew mentioned on the show, "How you do anything is how you do everything." A big lesson here in Episode 119 on how Pro's "show up" to play. Check it out now!

SPECIAL RESOURCES MENTIONED ON THE SHOW:
Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

Episode 118 | The Use, Misuse & Abuse Of Sales Language: In Politics, Business & Health (Recast)

Fri, 10 Mar 2023 14:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

IN THIS EPISODE YOU WILL DISCOVER:

When you use, misuse and abuse language to manipulate the public, we're comin' for ya... In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron take you on a deep dive inside the Covid-19 vaccine "sales machine" (hey, this is a sales show and that was one monster sales event) and inside the most aggressive political propaganda "sales machine" of our time. Plus, a peak inside one of the most disruptive fitness "sales machines" of our time -- this one using, not abusing language (and science) properly to attract and grow their brand. Viewer discretion advised! Big boy and big girl conversation ahead. If truth and transparency makes you uncomfortable, might want to skip this one... ;)

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

Episode 117 | Layoffs, Inflation, Recession: How To Build Your Business & Stay Focused During Catastrophic Times

Tue, 07 Mar 2023 13:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

Layoffs, Inflation, Recession: All happening, and all here to stay so long as current political and economic policies stay intact. There's no question that building a business during challenging times can take a toll on you. The way to operate efficiently during times like these is to first, recognize reality for what it is. Second, adjust your attitude accordingly. And third, re-engineer your marketing to thrive while many are contracting. Andrew and Aaron broke down all three on this Episode of Sales Velocity TV and RADIO. Don't miss it!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.info

Episode 116 | How To Create Or Grow Your Own Podcast Show (Part 2/2) (Recast)

Tue, 28 Feb 2023 10:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

Here's the nuts and bolts on how to create your own Podcast show or grow your existing show. This episode of Sales Velocity TV & RADIO is crucial if you want to learn how to get your face and your voice across multiple different platforms with only one piece of content! This is the most powerful, yet often overlooked form of Media that will allow you to have a 1-to-1 conversation with your audience. Read that again. Andrew and Aaron break down their entire formula on this episode. Don't miss this if you want to next-level your brand!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

3 Pillars -

Yeti mic
Audacity Audio Software
Ecamm Live
Buzzsprout
Libsyn

Marketing In Your Car - Russell Brunson
Power of Zero - David McKnight
Episode 61 : The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History - Sales Velocity TV

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 115 | The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History (Part 1/2) (Recast)

Tue, 21 Feb 2023 13:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

When Andrew and Aaron noticed that a "Podcast" overtook the leading prime time "TV" news show for total viewers (by a 3x multiple!), they immediately decided to do an Episode of Sales Velocity TV and RADIO to dissect what was going on. They broke down the massive growth of "The Joe Rogan Experience" Podcast, how it got to become the huge brand that it is, the business model behind it, and what it means for you if you've ever thought about starting a Podcast, or if you currently have one and want to explode your results with it.

Many Business Owners and Entrepreneurs don't fully grasp just how powerful a Podcast is for visibility, likability, credibility and trust -- which ALL leads to more sales. Huge publishing ideas and insight here. Don't miss this one!

(This is Part 1 of a 2-part series on the power of podcasting to sell more with less resistance.)

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 114 | Sales Multipliers: Three Key Levers You Can Add Right Now To Increase Revenue (Recast)

Tue, 14 Feb 2023 12:00:00 -0500

Episode 113| 200 + Leads In 7 Days: Inside The 2x3 Selling Method

Tue, 07 Feb 2023 10:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

"200+ leads in 7-days!? Not bad. Inside this Episode of Sales Velocity TV and RADIO, Andrew and Aaron take you inside their newest sales funnel launch that has broken ALL first week records. No reason why YOU can't do the same with this formula! Don't miss this one, especially if you've ever struggled to acquire leads from the Internet. The link to the actual 2x3 Selling Method funnel mentioned on the show is at: 2x3SellingMethod.info

SPECIAL RESOURCES MENTIONED ON THE SHOW:

2x3SellingMethod.info

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 112 | How To Deal With Haters (View Discretion Advised)

Tue, 31 Jan 2023 10:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

"𝐷𝑜𝑛'𝑡 ℎ𝑎𝑡𝑒 𝑡ℎ𝑒 𝑝𝑙𝑎𝑦𝑒𝑟, ℎ𝑎𝑡𝑒 𝑡ℎ𝑒 𝑔𝑎𝑚𝑒." And a game it is! On this Episode of Sales Velocity TV & RADIO, Andrew and Aaron did a Master Class on how to deal with haters. Because the higher up the success ladder you go, the more haters you will have. It's the unadvertised piece of success and significance. No one gets attacked at the back of the line, only the front. There's a way to deal with it and a way not to. Listen now!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it!
Take a tour at: www.GoPipelinePRO.com

Episode 111| 3 Things That Must Show Up For Every Business On Google

Tue, 24 Jan 2023 10:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:
www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

There are THREE strategies that MUST be in place for you and your brand to be seen on Google today. But more importantly, to be seen as "credible" and as an "authority" on Google. Andrew and Aaron broke each of them down in detail on this Episode of Sales Velocity TV and RADIO. Plus, they shared a link to their go-to Google Maps Optimization team that has a 12-year, 80%+ track record at getting first page listings in record time for local business owners. Details in the show notes. Don't miss this episode!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:
www.GoPipelinePRO.com

Episode 110 | The Big Q: Is Marketing More Important Than Selling? Or Vice Versa (Recast)

Tue, 17 Jan 2023 09:00:00 -0500

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

The BIG Question: Is it Marketing or is it Sales that drives the ship? Or is it both? Find out on this Episode of Sales Velocity TV & RADIO. The answer may surprise you... ;)

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 109 | Peak Performance Secrets: Inside The NEW Game Winners Are Now Playing

Tue, 10 Jan 2023 10:00:00 -0500

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 108 | "Andrew & Aaron Unplugged! A Look At The Biggest Opportunities For 2023 And Dangers To Avoid"

Tue, 03 Jan 2023 10:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

Andrew and Aaron have excellent track records for "seeing the future" and predicting trends... On this Episode of Sales Velocity TV and RADIO, the final of 2022, they did just that and shared some keen insight into what they feel are the greatest opportunities in 2023 and the dangers to be aware of along the way. As Andrew often says, "Knowing what NOT to do is often times more important than knowing what TO do." Don't miss this one to kick off 2023. No doubt this will help you avoid some expensive mistakes!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 107 | Sales Friction! What It Is And How To Avoid It (Recast)

Tue, 27 Dec 2022 10:00:00 -0500

Episode 106 | An Inside Look At The Elon Musk - Twitter Acquisition (Recast)

Tue, 20 Dec 2022 10:00:00 -0500

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One”. Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

This was an unusual episode of Sales Velocity TV where Andrew and
Aaron dissected the hugely publicized Elon Musk / Twitter acquisition and
what it "could" mean for Advertising, Free Enterprise and Free Speech. As
a business owner and entrepreneur, ALL three affect you greatly. Don't let
anyone kid you into thinking they don't. There's a lot at a stake here and
WAY more going on than most can see. We peeled back the curtain on this
Episode of Sales Velocity TV and RADIO. Don't miss this one!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One”. Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 105 | How To Install An Accountability System With Your Sales Team (Recast)

Tue, 13 Dec 2022 11:00:00 -0500

Episode 104 | Omnipresent Marketing: Taking Your Brand To The Next Level

Tue, 06 Dec 2022 11:00:00 -0500

IN THIS EPISODE YOU WILL DISCOVER:

Are you or are you not "Omnipresent" in your Marketing? If not, you may be in for a rough ride in the years ahead. Andrew and Aaron broke down exactly how Omnipresent Marketing works and shared key examples of how powerful this concept is. Most important, it eliminates "sales friction." Check out Episode 104 now!

Episode 103 | When To Hire and When To Fire (Recast)

Tue, 29 Nov 2022 10:00:00 -0500

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Knowing when to HIRE and when to FIRE sales professionals is an art and a science. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron shared their very best strategies on how to bring on the strong and let go of the weak when it comes to scaling your sales organisation. And it doesn't matter if YOU are the only sales professional in your company! These strategies apply to a one-person sales team or a multi-person sales team. Don't miss this one!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 102 | How To Position Your Business For A Lucrative Exit (Recast)

Tue, 22 Nov 2022 10:00:00 -0500

IN THIS EPISODE YOU WILL DISCOVER:

We broke down the key pillars that need to be in place for a successful exit. Listen to this week's episode of Sales Velocity TV and RADIO to hear it from Andrew and Aaron on why it's important to have an exit strategy and the right tech infrastructure in place from the START. Check it out!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Shark Tank
Empire Flippers
Flippa

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 101 | The Sales Prevention Department

Tue, 15 Nov 2022 10:00:00 -0500

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

The Sales Prevention Department strikes again!

It seems as if the sales process, the customer service experience and even much of the American culture have gotten very lackadaisical, careless, and even disrespectful as of late. In this Episode of Sales Velocity TV, Andrew and Aaron shared a few specific examples of this disturbing trend in business, so that you can avoid these mistakes, and a fascinating example with two of the recently elected US Governors. As Andrew mentioned on the show, "How you do anything is how you do everything." A big lesson here in Episode 101 on how Pro's "show up" to play. Check it out now!

Episode 100 | 100x Your Sales Process! A Look Inside The Construction Of A New Multi-Media Sales Team

Tue, 08 Nov 2022 09:00:00 -0500

𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟎𝟎: “𝟏𝟎𝟎𝐱 𝐘𝐨𝐮𝐫 𝐒𝐚𝐥𝐞𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬! 𝐀 𝐋𝐨𝐨𝐤 𝐈𝐧𝐬𝐢𝐝𝐞 𝐀𝐧𝐝𝐫𝐞𝐰’𝐬 𝐓𝐨𝐩 𝐃𝐨𝐰𝐧 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐎𝐟 𝐀 𝐍𝐞𝐰 𝐌𝐮𝐥𝐭𝐢-𝐌𝐞𝐝𝐢𝐚 𝐒𝐚𝐥𝐞𝐬 𝐓𝐞𝐚𝐦”

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow the link below to see the Foundational Sales Presentation Andrew referenced in this Episode:

www.GMapsDomination.net

Episode 99 | The SELLING Of Big Government Socialism To We The People.

Tue, 18 Oct 2022 14:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

This was our most important Episode of Sales Velocity TV and RADIO ever! The timing is important because we're nearing a huge midterm election here in the US in which Socialism is on the ballot for the first time in US History. You read that correctly. Andrew and Aaron went behind the scenes and detailed the inner workings of how Big Government Socialism is being SOLD quietly to "we the people'' right before our eyes.

As Business Owners and Entrepreneurs, if we allow it to take hold, it will be a death blow to our businesses from a taxation and regulation standpoint that, for many, will be unrecoverable. And the effects on our personal freedoms and liberties will be even worse. Very few see this Sales Machine steadily gaining steam. But we do. And we have for some time now. We went deep inside this movement and exposed the players and the tactics involved. NOT to be missed if you value freedom, choice, and autonomy -- ALL the reasons you became a Business Owner and Entrepreneur in the first place.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

1) The Joe Rogan podcast with Tulsi Gabbard: A MUST listen to understand the inner workings of the NEW Socialist (formerly Democrat) regime from Democrat Presidential Candidate (2020), veteran and all around first-class woman who just left the party in disgust. Interestingly, the truth appears when they arrive on The Joe Rogan Experience, a refreshingly uncensored platform with ZERO conflicts of interest.

Watch at: https://open.spotify.com/episode/07juCiH3Wrv7AKilHwVWvf.

2) The book, "Defeating Big Government Socialism" by Newt Gingrich. Don't let the fact that Newt is a long time Republican strategist fool you, this is a book about how WE THE PEOPLE can stop Socialism dead in its tracks because Socialist policies do not focus on outcomes that empower Americans to reach their full potential and stand on their own two feet. They only bring poverty and despair. To pretend that the Biden Administration is NOT a Socialist regime at this time would be as foolish as thinking gravity isn't a thing. Don’t fall for it.

Info at: https://www.amazon.com/Defeating-Big-Government-Socialism-Americas/dp/B09XBV3HC8/ref=sr_1_1.

3) Inflation Reduction & “Green” Banking with Catherine Austin Fitts: Anytime you see Government "aggressively" involved in things they should never be involved in -- public health, medicine (as of late), gender, race, and most recently, climate change and environmental issues -- just know that right off the bat, it's most likely a great big sham and ridden with conflicts of interest. This podcast, hosted by one of the most talented investigative journalists of our time and one of the brightest financial minds of our time, two power ladies, goes deep behind the scenes to discuss the Inflation Reduction Act (that has nothing to do with inflation), the new changes to the IRS and how the act pushes America deeper into a "green" economy designed by billionaires and bankers for their benefit, not ours. This one is advanced. Go boldly.

Listen at: https://podcasts.apple.com/us/podcast/inflation-reduction-green-banking-with-catherine/id1551492441?i=1000577814005

Episode 98 : How To Create Or Grow Your Own Podcast Show (Recast)

Tue, 11 Oct 2022 11:00:00 -0400

Andrew Cass & Aaron Parkinson

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One”
Sales Pipeline Management & Marketing Automation Platform that makes ALL
others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

Here's the nuts and bolts on how to create your own Podcast show or grow your
existing show. This episode of Sales Velocity TV & RADIO is crucial if you want to
learn how to get your face and your voice across multiple different platforms with
only one piece of content! This is the most powerful, yet often overlooked form of
Media that will allow you to have a 1-to-1 conversation with your audience. Read that
again. Andrew and Aaron break down their entire formula on this episode. Don't miss
this if you want to next-level your brand!

SPECIAL RESOURCES MENTIONED ON THE SHOW:
3 Pillars -
Yeti mic
Audacity Audio Software
Ecamm Live
Buzzsprout
Libsyn
Marketing In Your Car - Russell Brunson
Power of Zero - David McKnight

Episode 61 : The Joe Rogan Experience: A Dissection Of The Largest Podcast

Show In History - Sales Velocity TV

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One”
Sales Pipeline Management & Marketing Automation Platform that makes ALL
others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 97 | The 3 MUSTS For Every High-Converting Offer (Recast)

Tue, 04 Oct 2022 15:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

In this Episode of Sales Velocity TV, Andrew and Aaron dissected the CORE three pillars that MUST be in place to get your product or service to CONVERT. Most miss #1 every time! But that won't happen to you after you watch this Episode. Promise! ;)

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Hemingway Editor App
VideoAsk

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 96 | Unpacking The Latest, Proven Lead Generation Strategies (Recast)

Tue, 27 Sep 2022 10:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

The key to long-term, consistent lead generation for your business is "diversification." Meaning, the more sources of leads the better. And the more stable your business becomes long-term. On this Episode of Sales Velocity TV and RADIO, Andrew and Aaron did a deep dive on the "Big 2" online lead generation sources today and the NEW player in town entering the mix, gaining traction fast. You may be surprised what it is. Plus, a VERY big tip on how to "2.0" your business to get more leads. Don't miss this one!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 95 | The Big Q: Is Marketing More Important Than Selling? Or Vice Versa?

Tue, 20 Sep 2022 10:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

The BIG Question: Is it Marketing or is it Sales that drives the ship? Or is it both? Find out on this Episode of Sales Velocity TV & RADIO. The answer may surprise you... ;)

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 94 | Inside The 'Joe Rogan Experience' Episode With NFL Quarterback Aaron Rodgers

Mon, 12 Sep 2022 22:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron went off topic and discussed a recent "Joe Rogan Experience" Podcast with NFL Quarterback Aaron Rodgers. Brace yourself for some tough talk on censorship, personal responsibility and self-reliance. Even though this Episode was off topic, there's some key insight here for you as a Marketer. And as an American (if you're in the US). Listen in!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 93 | Bulletproof Productivity Secrets (Recast)

Tue, 06 Sep 2022 08:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

At the center of every great Business Owner, Entrepreneur or Sales Professional is an air-tight, bulletproof productivity game-plan. Without one, you will get pulled into multiple different directions day in and day out, never getting much revenue-producing work done, and feeling frustrated as a result. Especially today, as we are all faced with more distractions than ever. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron each shared their ONE most important, foundational productivity secret that allows them to get the most done in the least amount of time. Watch now!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 92 | Sales Multipliers: Three Key Levers You Can Add Right Now To Increase Revenue.

Mon, 29 Aug 2022 16:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron took you inside the top three Sales Multipliers that yield the most money for a business -- yet very few deploy them. Find out what they are so that you can implement them into your business!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 91| The Use, Misuse & Abuse Of Sales Language: In Politics, Business & Health.

Tue, 23 Aug 2022 14:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 90 | How Authenticity Wins In Marketing (Recast)

Fri, 12 Aug 2022 15:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 89 | The Sales Prevention Department (Recast)

Tue, 09 Aug 2022 09:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

The Sales Prevention Department reared its ugly head again! But this was no ordinary Sales Prevention example. This was the grandfather of Sales Prevention examples, the biggest of them all. And Andrew darn near lost his mind discussing it! Must see TV.

Episode 88 | 3 MUSTS For Selling Premium Priced Products & Services (Recast)

Tue, 02 Aug 2022 10:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

If you've ever wanted to add premium-priced products and services to your business model (you better!) then you'll need these must-have "3 Pillars" securely in place first. There is an art and science to this and Andrew and Aaron broke down their winning formula on this Episode of Sales Velocity TV & RADIO. Watch it now!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 87 | How To Install An Accountability System With Your Sales Team

Wed, 27 Jul 2022 09:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Accountability is EVERYTHING when creating or growing a sales team. Even if YOU are the sales team! In this Episode of Sales Velocity TV and RADIO, Andrew takes you behind the scenes of a private client project where he revamped an entire sales team, installed an accountability system for them and got their sales team fully engaged, performing at their best. This was an advanced one. Don't miss it!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 86 | How To Manufacture Authority In Any Niche (Recast)

Tue, 19 Jul 2022 09:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Don't let the term "Authority" scare you. We know it's been completely abused today by many of our politicians and public health officials. We are referring to Authority as it pertains to Leadership in business. It's the trusted Authority in a specific business niche that has the most credibility, builds the most trust and WINS the most customers and clients. On this Episode of Sales Velocity TV and RADIO, Andrew and Aaron broke down their 3-step "Visibility Formula" for becoming THE Authority figure and the go-to Expert in YOUR niche. Must see TV!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 85 | How To Uncover Blind Spots To Get Unstuck (Recast)

Tue, 12 Jul 2022 09:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

If you want to get unstuck immediately, there are three things you can do right away to plug some holes in your business and give you an immediate result. We shared those three things on this episode of Sales Velocity TV. Watch it!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 84 | Tough Talk On Money, Marketing & Mindset (Recast)

Tue, 05 Jul 2022 11:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

At the center of every great business is a clear, rock-solid strategy around Money, Marketing and Mindset -- The Big 3, as Andrew likes to call them. In this Episode of Sales Velocity TV & RADIO, Andrew and Aaron broke down their own personal philosophies surrounding Money, Marketing and Mindset. What they said, may surprise you and will CERTAINLY challenge you to think and play a bigger game. Be sure to catch this Episode right away!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Profit First - Mike Michalowicz

Rich Dad Poor Dad - Robert Kiyosaki and Sharon Lechter

Think And Grow Rich - Napoleon Hill

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 83 | Tales From The Crypt: Our Biggest Mistakes Revealed! (Recast)

Tue, 28 Jun 2022 09:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Revealed! Andrew and Aaron shared a few of their biggest business blunders over the past two decades so that YOU can learn from them and avoid "expensive mistakes". Don't miss this Episode!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Tough Talk On Money, Marketing & Mindset - Episode 54: Sales Velocity TV

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 82 | Sales Friction! What It Is And How To Avoid It.

Tue, 21 Jun 2022 12:00:00 -0400

Andrew Cass & Aaron Parkinson

IN THIS EPISODE YOU WILL DISCOVER:

Sales Friction! Nothing will cripple your revenue more. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron discussed what it is along with their 3-part process for removing as much of it as possible in your sales process so that you can "sell more with less resistance." Check it out!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

https://hemingwayapp.com/

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 81 | TOP GUN - MAVERICK "An Inside Look At The Blockbuster Sales Machine & The Business Of Tom Cruise"

Tue, 14 Jun 2022 10:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

LIVE from our F-18 TOP GUN fighter jets! An entertaining and very instructive look at the blockbuster sales machine, TOP GUN: Maverick. This episode goes way beyond the box office success of the movie itself and deep into the key Entrepreneurial moves Tom Cruise made here to make this his biggest film ever -- at 59 years young! Most important, we shared exactly what he does to stay "relevant" for this many decades. And staying relevant is the gold key to long-term success in business...

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 80 | How To Increase The Lifetime Value Of Your Customers In 3-Steps (Recast)

Tue, 07 Jun 2022 10:00:00 -0400

Episode 79 | The Sales Prevention Department

Tue, 31 May 2022 09:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

The Sales Prevention Department strikes again! In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron shared one BIG lesson on what NOT TO DO in your sales process. Ever. And its doesn't matter what you sell. Find out what it is. Watch now!

Episode 78 | How To Guarantee Profitability In Your Business (Recast)

Tue, 24 May 2022 12:00:00 -0400

Do you know your numbers? Most don't and it's crippling their business. In this Episode of Sales Velocity TV & RADIO, Andrew and Aaron broke down the TWO types of "money math" you must know if you want to make the leap to the next level. Don't miss this one!

Episode 77 | How To Get Unstuck And Break Through Barriers (Recast)

Mon, 16 May 2022 17:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

As Business Owners we ALL get stuck from time to time. The key is to first notice it. The second key is not to stay stuck. On this Episode of Sales Velocity TV, we broke down exactly what we do when we get stuck or hit a wall and how we use it as a catalyst to get to the next level. Watch this one right away, unless you like staying stuck. ;)

Here’s peak inside what we covered in Episode 45:

Why entrepreneurship is often a “stair-step incline” rather than a straight line up.
How to stay conscious of the barriers that may be affecting your business — The first step to fixing a problem is being aware of the problem itself so you can effectively break through those barriers.
Why loss of control and perception can limit your ability to look at things strategically and be able to make STRONG moves instead of reactive moves.
Why resetting your desire, inspiration and motivation is important — YOU are the catalyst that makes things happen in your business.
Why you NEED to learn to let go of controlling certain elements of your business as a CEO — You might just need a sales stud, or a sales team if you’re going to scale your business.
What the major difference is between thinking strategically vs thinking tactically and why strategic thinking can help you be happy, inspired and creative so you can take your business to the NEXT level.
Why it’s important to have other interests besides your business — There is MORE to life and it’s essential to have another outlet. It frees your mind and massively expands your mind to new possibilities.
Why it’s absolutely critical to have a second set of eyes on your business. Top performers in every single industry have consultants, advisors and coaches to be the second set of eyes because that’s how BIG shifts happen and that’s how you break through barriers.

RESOURCES:

The Entrepreneurial Roller Coaster - Darren Hardy

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Episode 76 | Traffic & Conversion Secrets From Behind The Scenes (Recast)

Tue, 10 May 2022 12:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

Traffic and Conversions is the name of the game! Once you crack the code on how to convert cold prospects from the internet to warm buyers, then and only then, will you be able to scale your business. Because you can't grow on your warm market and referrals only. Read that again. We broke down the 3-part Traffic and Conversion formula we've been using for 15-years on this Episode of Sales Velocity TV. Don't miss it!

Here’s peak inside what we covered in Episode 40:

How the new IOS update can impact tracking activity and metrics across different social platforms
The three parts of “traffic and conversion” and why all three NEED to be perfectly in place or you risk deterring your prospect.
How a sound traffic and conversion model can eventually help control the amount of lead flow and deal flow that is coming into your business.
Why understanding the pain points of your potential customers is so important when designing an ad or a landing page
Why follow up and follow through is critical to keep your prospects interested, engaged, and knowing that you value them - In turn, buying your prospects' loyalty.
The Conversion Cycle: How to take someone from suspect, to prospect, to a customer.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 75 | An Inside Look At The Elon Musk - Twitter Acquisition

Tue, 03 May 2022 15:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

This was an unusual episode of Sales Velocity TV where Andrew and Aaron dissected the hugely publicized Elon Musk / Twitter acquisition and what it "could" mean for Advertising, Free Enterprise and Free Speech. As a business owner and entrepreneur, ALL three affect you greatly. Don't let anyone kid you into thinking they don't. There's a lot at a stake here and WAY more going on than most can see. We peeled back the curtain on this Episode of Sales Velocity TV and RADIO. Don't miss this one!

Episode 74 | The 3 Pillars Of Every Ultra-Successful Business Model

Tue, 19 Apr 2022 13:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

This was the turning point Episode of Sales Velocity TV & RADIO where Andrew and Aaron unpacked the "3 Pillars" of EVERY ultra-successful business model. Every single one. Never fails. This is the exact framework they've been using for close to two decades to grow and scale businesses. Do NOT miss this one!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Zapier

Salesvelocity.com

Gopipelinepro.com

Facebook.com

Instagram.com

Tiktok.com

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 73 | How To Promote Like A Pro (Recast)

Tue, 12 Apr 2022 13:00:00 -0400

There is an Art and a Science to "promoting like a pro." There is a way to do it and a way not to do it. But would you believe that 99% of Business Owners and Entrepreneurs promote themselves and their business all wrong, and actually deter sales? In this Episode of Sales Velocity TV & RADIO, we laid out the exact formula on how some of the biggest and best brands do it to get attention and gain massive followings, along with two specific examples. Must see TV!

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Key examples of TOP promoters:

i) Dana White (UFC)
ii) John Jaquish (X3)
iii) Gary Vaynerchuk

iv) Richard Branson
v) Elon Musk
vi) The Rock
vii) Grant Cardone
viii) Dave Ramsey
ix) Daymond John
x) Simon Sinek
xi) Peng Joon
xii) Neil Patel
xiii) Tom Brady
xiv) Dave Asprey
xv) Bob Iger
xvi) Steve Jobs
xvii) Tiger Woods

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 72 | The 3 Pillars Of Every Top Sales Machine (Recast)

Mon, 04 Apr 2022 17:00:00 -0400

These 3 Pillars are the cornerstone of Andrew's best-selling book, Sales Velocity. Every business MUST have a strategy around all three or scaling the business will be next to impossible. We broke them down in detail on this Episode of Sales Velocity TV. Watch now!

Episode 71 | When To Hire And When To Fire

Tue, 29 Mar 2022 10:00:00 -0400

IN THIS EPISODE YOU WILL DISCOVER:

Knowing when to HIRE and when to FIRE sales professionals is an art and a science. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron shared their very best strategies on how to bring on the strong and let go of the weak when it comes to scaling your sales organisation. And it doesn't matter if YOU are the only sales professional in your company! These strategies apply to a one-person sales team or a multi-person sales team. Don't miss this one!

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 70 | Authority Marketing Secrets (Recast)

Tue, 22 Mar 2022 12:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Are YOU viewed as an Authority or Expert in your industry? If not, you're falling behind. There are lots and lots of choices today and people generally only want to work with the best-of-the-best. Good news... In this Episode of Sales Velocity TV, we laid out our "Top 5" Authority Marketing Pillars that will elevate you to Expert status in your industry faster than any other method possible. Watch this one closely. This is how you annihilate your competition. ;)

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 69 | The 3 MUSTS For Every High-Converting Offer

Tue, 15 Mar 2022 06:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

In this Episode of Sales Velocity TV, Andrew and Aaron dissected the CORE three pillars that MUST be in place to get your product or service to CONVERT. Most miss #1 every time! But that won't happen to you after you watch this Episode. Promise! ;)

RESOURCES:

Hemingway Editor App

VideoAsk

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 68 | The Sales Prevention Department (Recast)

Mon, 07 Mar 2022 14:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

In this episode of Sales Velocity TV, we’re revisiting The Sales Prevention Department. We feel like there’s a need for us to visit this topic every few months because it’s one of the most instructive topics to help you see and realize the practices within your company that may be preventing you from making more sales (and it's very entertaining!)

As always, our goal here is to educate you and prevent you from unknowingly becoming a “victim” of The Sales Prevention Department. After all, no one wants to end up a victim. Unfortunately, The Sales Prevention Department does exist in most companies. Don't let happen in yours!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 67 | Bulletproof Productivity Secrets

Mon, 28 Feb 2022 10:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

At the center of every great Business Owner, Entrepreneur or Sales Professional is an air-tight, bulletproof productivity game-plan. Without one, you will get pulled into multiple different directions day in and day out, never getting much revenue-producing work done, and feeling frustrated as a result. Especially today, as we are all faced with more distractions than ever. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron each shared their ONE most important, foundational productivity secret that allows them to get the most done in the least amount of time. Watch now!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 66 | How Authenticity Wins In Marketing

Mon, 21 Feb 2022 13:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Authenticity in Marketing is a lost art today! Very few are able to BE themselves in their branding and in their messaging, and it's costing them sales. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron dissected six different Business Owners and Entrepreneurs who are as raw and real and as authentic as it gets. And their businesses have exploded as a result. Lots of gold nuggets in this one. Watch it now!

RESOURCES:

Episode 61: The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History(Part 1/2) - Sales Velocity TV & Radio

The Traveler’s Gift - Andy Andrews

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 65 | Unpacking The Latest, Proven Lead Generation Strategies

Tue, 15 Feb 2022 04:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The key to long-term, consistent lead generation for your business is "diversification." Meaning, the more sources of leads the better. And the more stable your business becomes long-term. On this Episode of Sales Velocity TV and RADIO, Andrew and Aaron did a deep dive on the "Big 2" online lead generation sources today and the NEW player in town entering the mix, gaining traction fast. You may be surprised what it is. Plus, a VERY big tip on how to "2.0" your business to get more leads. Don't miss this one!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 64 | The Fastest Way To Explode Your Sales Without Spending A Dime (Recast)

Fri, 04 Feb 2022 15:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Getting leads and making sales WITHOUT spending money on advertising is an art and a science. Very few can pull it off. There's a right way and a wrong way to do it. We'll show you the right way along with our proven roadmap for getting high quality leads predictably and consistently over time -- at no cost. Don't miss this Episode!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 63 | How To Manufacture Authority In Any Niche

Tue, 01 Feb 2022 11:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Don't let the term "Authority" scare you. We know it's been completely abused today by many of our politicians and public health officials. We are referring to Authority as it pertains to Leadership in business. It's the trusted Authority in a specific business niche that has the most credibility, builds the most trust and WINS the most customers and clients. On this Episode of Sales Velocity TV and RADIO, Andrew and Aaron broke down their 3-step "Visibility Formula" for becoming THE Authority figure and the go-to Expert in YOUR niche. Must see TV!

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 62 | How To Create Or Grow Your Own Podcast Show (Part 2/2)

Mon, 24 Jan 2022 15:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Here's the nuts and bolts on how to create your own Podcast show or grow your existing show. This episode of Sales Velocity TV & RADIO is crucial if you want to learn how to get your face and your voice across multiple different platforms with only one piece of content! This is the most powerful, yet often overlooked form of Media that will allow you to have a 1-to-1 conversation with your audience. Read that again. Andrew and Aaron break down their entire formula on this episode. Don't miss this if you want to next-level your brand!

RESOURCES:

Softwares and Tech:
Yeti mic
Audacity Audio Software
Ecamm Live
Buzzsprout
Libsyn

The 3 Pillars of Podcasting (Content Mapping):
1. You Marketing
2. News Marketing
3. Relationship Marketing

Marketing In Your Car - Russell Brunson
Power of Zero - David McKnight
Episode 61 : The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History - Sales Velocity TV

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 61 | The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History (Part 1/2)

Tue, 18 Jan 2022 12:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

When Andrew and Aaron noticed that a "Podcast" overtook the leading prime time "TV" news show for total viewers (by a 3x multiple!), they immediately decided to do an Episode of Sales Velocity TV and RADIO to dissect what was going on. They broke down the massive growth of "The Joe Rogan Experience" Podcast, how it got to become the huge brand that it is, the business model behind it, and what it means for you if you've ever thought about starting a Podcast, or if you currently have one and want to explode your results with it.

Many Business Owners and Entrepreneurs don't fully grasp just how powerful a Podcast is for visibility, likability, credibility and trust -- which ALL leads to more sales. Huge publishing ideas and insight here. Don't miss this one!

(This is Part 1 of a 2-part series on the power of podcasting to sell more with less resistance.)

Episode 60 | Dominate 2022! A 3-Step System To Ensure You Hit Every Sales Goal This Year

Mon, 10 Jan 2022 12:00:00 -0500

In this episode of Sales Velocity TV and RADIO, Andrew and Aaron laid out their annual 3-step formula for setting and hitting your sales numbers in 2022. You may be surprised with one of these strategies. But it works! Watch this one right away to see what it is. Happy New Year!

RESOURCES:

Episode 59 | The 7 Rules For Business Prosperity In The New Year (Recast)

Tue, 04 Jan 2022 14:00:00 -0500

Being at the very beginning of 2022, no better time than now to check in on the "7 Rules For Business Prosperity In The New Year." Watch this episode closely to kick off 2022 STRONG.

RESOURCES:

Episode 58 | How To Position Your Business For A Lucrative Exit

Mon, 20 Dec 2021 09:00:00 -0500

We broke down the key pillars that need to be in place for a successful exit. Listen in to this week's episode of Sales Velocity TV and RADIO to hear it from Andrew and Aaron on why it's important to have an exit strategy and the right tech infrastructure in place from the START. Check it out!

RESOURCES:

Episode 57 | 3 MUSTS For Selling Premium Priced Products & Services

Tue, 14 Dec 2021 12:00:00 -0500

Episode 56 | The Sales Prevention Department

Mon, 06 Dec 2021 16:00:00 -0500

The Sales Prevention Department strikes again! This time, Andrew and Aaron expose how most businesses fail miserably AFTER a sale is made, preventing future sales and valuable referrals. They highlighted two businesses they both just completed transactions with and lo and behold... they both made these deadly mistakes. Don't miss this one. It could cost you a fortune!

RESOURCES:

Episode 55 | 3 Things Every Top Producer Needs For Optimal Focus (Recast)

Tue, 30 Nov 2021 11:00:00 -0500

We've identified 3 core areas that ALL Top Producers focus on to get more done, faster than everyone else. It's why they're Top Producers. Want them? Go get 'em in this week's Episode of Sales velocity TV!

RESOURCES:

Body For Life - Bill Phillips

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 54 | Tales From The Crypt: Our Biggest Mistakes Revealed!

Tue, 23 Nov 2021 11:00:00 -0500

Revealed! Andrew and Aaron shared a few of their biggest business blunders over the past two decades so that YOU can learn from them and avoid "expensive mistakes". Don't miss this Episode!

RESOURCES:

Tough Talk On Money, Marketing & Mindset - Episode 54: Sales Velocity TV

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 53 | Tough Talk On Money, Marketing & Mindset

Tue, 16 Nov 2021 11:00:00 -0500

At the center of every great business is a clear, rock-solid strategy around Money, Marketing and Mindset -- The Big 3, as Andrew likes to call them. In this Episode of Sales Velocity TV & RADIO, Andrew and Aaron broke down their own personal philosophies surrounding Money, Marketing and Mindset. What they said, may surprise you and will CERTAINLY challenge you to think and play a bigger game. Be sure to catch this Episode right away!

RESOURCES:

Profit First - Mike Michalowicz

Rich Dad Poor Dad - Robert Kiyosaki and Sharon Lechter

Think And Grow Rich - Napoleon Hill

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 52 | How To Uncover Blind Spots To Get Unstuck

Tue, 09 Nov 2021 11:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

If you want to get unstuck immediately, there are three things you can do right away to plug some holes in your business and give you an immediate result. We shared those three things on this episode of Sales Velocity TV. Watch it!

RESOURCES:

Episode 51 | How To Guarantee Profitability In Your Business

Tue, 02 Nov 2021 12:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Do you know your numbers? Most don't and it's crippling their business. In this Episode of Sales Velocity TV & RADIO, Andrew and Aaron broke down the TWO types of "money math" you must know if you want to make the leap to the next level. Don't miss this one!

RESOURCES:

Episode 50 | How To Promote Like A Pro

Tue, 26 Oct 2021 12:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

There is an Art and a Science to "promoting like a pro." There is a way to do it and a way not to do it. But would you believe that 99% of Business Owners and Entrepreneurs promote themselves and their business all wrong, and actually deter sales? In this Episode of Sales Velocity TV & RADIO, we laid out the exact formula on how some of the biggest and best brands do it to get attention and gain massive followings, along with two specific examples. Must see TV!

RESOURCES:

Key examples of TOP promoters:

i) Dana White (UFC)
ii) John Jaquish (X3)
iii) Gary Vaynerchuk
iv) Richard Branson
v) Elon Musk
vi) The Rock
vii) Grant Cardone
viii) Dave Ramsey
ix) Daymond John
x) Simon Sinek
xi) Peng Joon
xii) Neil Patel
xiii) Tom Brady
xiv) Dave Asprey
xv) Bob Iger
xvi) Steve Jobs
xvii) Tiger Woods

Episode 49 | The 3 Pillars Of Every Top Sales Machine

Tue, 19 Oct 2021 15:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

These 3 Pillars are the cornerstone of Andrew's best-selling book, Sales Velocity. Every business MUST have a strategy around all three or scaling the business will be next to impossible. We broke them down in detail on this Episode of Sales Velocity TV. Watch now!

Here’s peak inside what we covered in Episode 49:

How businesses that generate the most leads and stay relevant have the best direct response marketing strategy in place right at the core of the business.
Why it’s important to understand that prospects process and consume information and respond accordingly through different forms of media, which is why selling through multiple ways instead of just one way is critical.
How customer experience plays a crucial role in your sales process because of referral activity.
What lessons the marketing of ProActiv can teach business owners and how their massive multimedia marketing strategies won.
Why coming into a saturated market with “broad advertising” may not be the best way — You need the right story, the right angle and the right hook to compete with the huge conglomerates.
What direct response marketing is, and how “crafting the story” and tapping into emotions is critical in this process. It’s not just about advertising your product or service, it’s essential to get into the mind and the heart of the prospect being advertised to.
How a portfolio of different (advertising) media can help you get through to new layers of people with what they respond to best — One style of ad or offers won’t work for everyone, so multiple channels and different structures need to be used.
Why multimedia selling isn’t just about the front end process — Creating a good follow up environment is critical for giving your customers the best experience.
Why offering to a customer that has already been acquired can lead to exponentially high conversion rates because it’s easier and cheaper to retain a customer, rather than sell to new ones — Repeat buyers are key, treat your customers like gold.

RESOURCES:

Sales Velocity TV - Episode 19: Storytelling For Ultimate Success

Sales Velocity TV - Episode 20: Salesmanship In Print

Episode 48 | Branding vs Marketing in The New Digital Economy (Recast)

Tue, 12 Oct 2021 14:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Do you know the difference between Branding and Marketing? There’s actually a huge difference. One will make you a lot more money as a business owner than the other. Find out what it is and how to execute it on this episode of Sales Velocity TV.

Here’s peak inside what we covered in Episode 48:

A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune!
The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.
A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer's decision to choose one product or service over another.
Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key.
Your brand is what people feel when they interact with you and your product. However, there is a right way and a wrong way to do this.
Being omni-present and giving the best customer service is what marketing is about.
Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of congruence in your branding equals lack of trust.
Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.
As a small business owner, you’ll gain a huge edge by personalizing and humanizing you and your brand -- people buy from people they know, like and trust.
How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!
If you have the courage to slow down the Sales process and focus on building credibility and value with training and education, you will eventually sell more with less resistance.

RESOURCES:

Start With Why - Ted Talk by Simon Sinek
Seth Godin
Dan Kennedy

Episode 47 | Our Freedom Is Under Attack! As Business Owners, Here's How We Can Fight Back...

Tue, 05 Oct 2021 15:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Believe it or not, as Business Owners and Entrepreneurs, we are more driven by "time freedom" than we are by "money." The freedom to work for ourselves on our terms while having no ceiling on our income potential is something most would give anything for. In fact, it's the American Dream. And many crawl over broken glass to get to America to experience it...

Here’s peak inside what we covered in Episode 47:

Why entrepreneurs are a more “freedom” oriented class of people — They are DRIVEN by freedom, especially time freedom.
How it’s disturbing, just downright insane how when a business owner or entrepreneur wants to fight for their freedom in America, the country that people walk through broken glass to get to, they are shamed and frowned upon.
Why people NEED to focus on what’s right for their next generation, instead of being political slaves.
Why it’s critical, as an entrepreneur, to be aware of what’s going on around you, especially because of some of the new government measures as these WILL affect your future.
How freedom is slowly being “CHIPPED AWAY” and not “hammered away” — and it’s crazy how so few realise it.
Why there is a disconnect between government officials trying to dictate public health measures.
Why it’s important to understand, as a business owner who’s living in a democracy, that no matter what you stand for, you have a VOTE — you can exercise your power, because the people that are currently in power, work for YOU. You put them in power — Governments want control, they’re not there to show compassion.
How to take a step back and FIND your voice, do ACCURATE research — Don’t believe everything at face value.
Why it’s CRITICAL to listen to what the right wing media is saying, then listen to what the left wing media is saying, then listen to the most crazy conspiracy theories around the topic, and THEN make your decision. Critical thinking isn’t easy, it takes work and it takes courage.

RESOURCES:

Episode 46 | The Sales Prevention Department

Tue, 28 Sep 2021 13:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The Sales Prevention Department reared its ugly head again! But this was no ordinary Sales Prevention example. This was the grandfather of Sales Prevention examples, the biggest of them all. And Andrew darn near lost his mind discussing it! Must see TV.

Here’s peak inside what we covered in Episode 46:

Why it’s important to take a second and question whether any of these things are happening in YOUR business, and better yet, WHERE are these things happening in your business — and preventing sales from happening.
An insight on Andrew’s recent example of a retail sales prevention moment and how even the smallest of mistakes can cost BIG money — Andrew’s frustration is real!
Why you need to understand, as business owners, that when somebody wants to buy from you, you HAVE to remove as much friction as possible.
Why you shouldn’t EXPECT what you can’t INSPECT. Don’t expect great results and a great experience, if you don’t inspect what’s going on in your business along the way.
Why it’s absolutely essential for ALL divisions of your business to be in sync with each other — Your business can’t be efficient as a whole, if one division is performing excellently, and the other one is a dumpster fire — Hear Aaron’s frustration in this episode!
Why it’s important for you to ALWAYS know what’s next — When a customer has to ask you “what’s next?” You’ve already lost control of the situation and you’re in big trouble.
What the “compound effect” (and not the good one!) in Sales prevention is — and why it’s critical that you catch it and nip it in the bud before it spreads like a cancer in your business.

RESOURCES:

Episode 45 | How To Get Unstuck And Break Through Barriers

Tue, 21 Sep 2021 18:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

As Business Owners we ALL get stuck from time to time. The key is to first notice it. The second key is not to stay stuck. On this Episode of Sales Velocity TV, we broke down exactly what we do when we get stuck or hit a wall and how we use it as a catalyst to get to the next level. Watch this one right away, unless you like staying stuck. ;)

Here’s peak inside what we covered in Episode 45:

Why entrepreneurship is often a “stair-step incline” rather than a straight line up.
How to stay conscious of the barriers that may be affecting your business — The first step to fixing a problem is being aware of the problem itself so you can effectively break through those barriers.
Why loss of control and perception can limit your ability to look at things strategically and be able to make STRONG moves instead of reactive moves.
Why resetting your desire, inspiration and motivation is important — YOU are the catalyst that makes things happen in your business.
Why you NEED to learn to let go of controlling certain elements of your business as a CEO — You might just need a sales stud, or a sales team if you’re going to scale your business.
What the major difference is between thinking strategically vs thinking tactically and why strategic thinking can help you be happy, inspired and creative so you can take your business to the NEXT level.
Why it’s important to have other interests besides your business — There is MORE to life and it’s essential to have another outlet. It frees your mind and massively expands your mind to new possibilities.
Why it’s absolutely critical to have a second set of eyes on your business. Top performers in every single industry have consultants, advisors and coaches to be the second set of eyes because that’s how BIG shifts happen and that’s how you break through barriers.

RESOURCES:

Episode 44 | Why Your Clients Want You To Sell Them More Stuff

Wed, 15 Sep 2021 10:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Yes! Your best customers are ready to invest in "what's next"? The question is, do you have it? In this Episode of Sales Velocity TV we broke down the mechanics of how to add complimentary products and services that add more value to your customers and add more revenue for you. Watch it now!

Here’s peak inside what we covered in Episode 44:

Why “one and done product” businesses are in trouble and NEED to constantly work on what’s next for their business.
Why having a deep enough product line is essential for scaling your business.
How Apple started off with just one product and now has a HUGE products and services line — They have an effective “What’s Next” model in place and are keeping up with trends.
Why it’s important to understand the critical difference between “doing more TO your customers,” and "doing more FOR your customers.” and why it’s important to shift your psychology and adopt the latter.
Why people who are loyal customers will always WANT to buy more from you because they already know, like and trust you — There is always a “next” that has some piece of value and appeals to your customers.
How to effectively curate the “next steps” for your business and why it’s important to stack one product or service after another instead of going all in at once.
How to create the very best possible customer journey so you can keep your clients interested and bring them value, and also generate more profits and value for your business — It’s a WIN-WIN!

RESOURCES:

Episode 43 | 5-Steps For Building A Winning Sales Team (Recast)

Tue, 07 Sep 2021 10:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Building a winning sales team is NOT just about adding more key people who can make more sales. That's only part of it. The other part is about optimizing the sales "environment" so that you and/or your sales team can perform, both mentally and physically, to go the distance. Very few sales professionals can go the distance today. We broke down WHY in this Episode of Sales Velocity TV & RADIO.

Here’s peak inside what we covered in Episode 43:

How the best Salespeople have two things in common: Consistency and Longevity.
Why you can not have sustainable growth without being consistent and taking care of both your mental and physical health.
If you can not audit your Sales team including their day-today calls, notes and follow-up process, that’s a HUGE problem! We will show you how to have visibility within your Sales process.
If you don’t have the baseline data of different steps in your Pipeline, you are losing a lot of money! Because you cannot scale what you cannot see.
Why our PipelinePRO is the ultimate solution for having visibility at each point of your Sales and Marketing process (info at: www.GoPipelinePRO.com)
Why when you are unclear on your Sales process, it’s completely useless to spend money on getting traffic -- Big lesson here!!
Why you should set Targets and goals for your Sales team, so they thrive to achieve those numbers in order to get recognition.
How having a feedback and accountability loop will keep the spirits high in your Sales team, which will ultimately boost them to achieve more!
How rewards and friendly competition keep the team motivated and add a fun layer to the Sales grind.
The importance of having proper protocols, procedures and tools for your Sales team. This includes a pre-approved script and clear knowledge of your product, unique selling proposition, most recurrent objections with their counter argument and the follow-up process.
How you should set up an accountability system, even for yourself, when you are part of the Sales process.
Why you MUST know your product, data, systems, numbers at each conversion point in your Sales process in order to make more Sales with less resistance.

RESOURCES:

Episode 42 | How To Increase The Lifetime Value Of Your Customers In 3-Steps

Tue, 31 Aug 2021 15:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The one number you need to know more than ANY other if you want to take your business to the next level. In fact, it’s a requirement for growth. We revealed what IT is on this Episode of Sales Velocity TV. Watch it now!

Here’s peak inside what we covered in Episode 42:

How business ultimately comes down to two things - Math and Experience. If you understand the math and the way your customers feel about you, you can DOMINATE any market.
What Lifetime Value is (and how Starbucks has nailed the concept - their unusual story inside!)
Why it’s important to not just understand the “math”, but also how all the math is interconnected in order to make accurate business decisions.
How increasing the order value on the initial purchase can massively boost additional revenue. We’ll show you three killer techniques!
How “selling” and “serving” your customers go hand in hand -- Very few grasp this distinction. We broke it down in this episode.
Why consistent follow-up is essential for ALL businesses. Shockingly, very few follow up well and leave a LOT of their Lifetime Customer Value on the table. We showed our top tools for the ultimate follow up path.

RESOURCES:

Episode 41 | Authority Marketing Secrets

Tue, 24 Aug 2021 10:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Are YOU viewed as an Authority or Expert in your industry? If not, you're falling behind. There are lots and lots of choices today and people generally only want to work with the best-of-the-best. Good news... In this Episode of Sales Velocity TV, we laid out our "Top 5" Authority Marketing Pillars that will elevate you to Expert status in your industry faster than any other method possible. Watch this one closely. This is how you annihilate your competition. ;)

Here’s peak inside what we covered in Episode 41:

What the best way to organically show up on social media is – And how it can provide massive value to others and to your business!
How just one video can lead to a spider-web effect all over your social media and help you become omnipresent across different media platforms.
Why capturing data through email and SMS list building is extremely important for your business: Sometimes with an offer, sometimes with just value. It’s an asset for your business.
How Live Event Media is making a HUGE comeback and why you NEED to set them up for your business because you’re not going to have higher engagement and sales conversions any other way!
How to figure out a way to connect with businesses that have a similar customer base as yours through referrals and affiliate marketing programs – Mutually beneficial alliances.
How you can get a MASSIVE edge over the competition if you have all 5 of these Authority Marketing Pillars in play.

RESOURCES:

Episode 40 | Traffic & Conversion Secrets From Behind The Scenes

Tue, 17 Aug 2021 18:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Traffic and Conversions is the name of the game! Once you crack the code on how to convert cold prospects from the internet to warm buyers, then and only then, will you be able to scale your business. Because you can't grow on your warm market and referrals only. Read that again. We broke down the 3-part Traffic and Conversion formula we've been using for 15-years on this Episode of Sales Velocity TV. Don't miss it!

Here’s peak inside what we covered in Episode 40:

How the new IOS update can impact tracking activity and metrics across different social platforms
The three parts of “traffic and conversion” and why all three NEED to be perfectly in place or you risk deterring your prospect.
How a sound traffic and conversion model can eventually help control the amount of lead flow and deal flow that is coming into your business.
Why understanding the pain points of your potential customers is so important when designing an ad or a landing page
Why follow up and follow through is critical to keep your prospects interested, engaged, and knowing that you value them - In turn, buying your prospects' loyalty.
The Conversion Cycle: How to take someone from suspect, to prospect, to a customer.

RESOURCES:

Episode 39 | 3 Things Every Top Producer Needs For Optimal Focus

Tue, 10 Aug 2021 11:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

We've identified 3 core areas that ALL Top Producers focus on to get more done, faster than everyone else. It's why they're Top Producers. Want them? Go get 'em in this week's Episode of Sales Velocity TV!

Here’s peak inside what we covered in Episode 39:

How to stay focused today as a top producer, in a world of social media, the global pandemic and politics.
What the critical difference is between “working IN the business” and “working ON the business.”
Why it’s extremely important to have a clearly outlined plan – Not just about what you want to accomplish but also the actions that will be required to achieve that goal.
How physical activity can boost brain activity and in turn, increase productivity in your business.
Why it’s important to cut off anything that brings stress – Although protecting your mental space can be difficult sometimes, it’s essential to be able to operate at the highest possible level.

RESOURCES:

Body For Life - Bill Phillips

Episode 38 | The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!) (Recast)

Tue, 03 Aug 2021 12:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

We can't emphasize enough how important it is to know mistakes earlier than later, because just by knowing them and avoiding them, you can make a HUGE difference in the bottom line profit of your business. Now, don’t feel bad if you identify with most of these as we go through them. We've honestly made every one of these marketing mistakes at some point during our careers. The key is, not continuing to make them!

Here is the list of The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!):

Being An Advertising Victim
Lack Of An Iron Clad System For Customer Data Collection
Lack Diversification In Your Marketing
Lack Of A Referral Program
Lack Of A Lost Customer Reactivation Program.
Thinking You Are Your Customer
Working ‘In’ Your Business Instead Of ‘On’ Your Business
Not Realizing The Overall Importance Of Marketing
Lack of ‘Shameless’ Self Promotion
Too Infrequent Contact With Present Customers

RESOURCES:

Shark Tank

Episode 37 | Education-Based Marketing: The Secret to Next-Level Growth (Recast)

Tue, 27 Jul 2021 14:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

There’s a huge difference between education-based marketing and traditional marketing. One of them will allow you to build a massive list of prospects, the other will not. One of them will allow you to create huge levels of credibility, the other will not. We dig in and break down the KEY difference between the two on this Episode of Sales Velocity TV. Don’t miss it! This subtle shift can completely change the economics of your business…

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 37:

Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it (see Diagram below).
THE inside secret on cutting through the noise to grab the attention of your ideal prospect.
If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.
How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility.
When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!
How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode.
A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies.
How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance.
Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc.

RESOURCES:

The Ultimate Sales Machine - Chet Holmes
Sales Velocity - Andrew Cass

Episode 36 | How The TOP 1% Of Sales Professionals Succeed (Recast)

Tue, 20 Jul 2021 11:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

⁣There’s a reason why 1% of sales professionals make 99% of all the money. There is a method and a madness to it. Since Andrew and Aaron have both been in the top 1% of sales professionals in multiple different industries, they broke down exactly what it takes to get there in this episode of Sales Velocity TV. Watch closely!

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 36:

How any incremental improvement in the backend process of your business dramatically impacts your results long term.
When you are the head sales person, look at yourself before you even look at the numbers. Your health and energy levels is the number one factor in determining how you “show up” to present. Very few look at this factor.
WHY you should never rush a new salesperson or sales team to the table before they have completely familiarized themselves with the product inside and out. We’ll show you take this key step before deploying a sales team!
As Simon Sinek puts it, “You are not here to sell to everybody. You are here to sell to people who believe in what you believe.” So, you should always know who your product/service is and is NOT for.
Why most sales people operate from a position of scarcity, rather than abundance and end up constantly playing not to lose, rather than playing to win -- BIG difference! We break down the psychology as to why.
How the Top 1% Sales Professionals never miss a chance to learn and build on their knowledge through books, podcasts, videos, mastermind sessions, etc. Because if you are not growing, you are declining.
How to use third party validation and social proof to validate what you are selling to close more sales!
Why the best-of-the-best ALWAYS have daily, weekly, monthly and yearly goals. These goals should be audited and reported on. Because a goal without a date is just a wish!
How to incentivize your sales team on achieving their targets to create an environment of competition to get better.
The 3 common habits of icons in any industry:
- Put their health first
- Love their products inside out
- Massive goal setters
There is nothing more repulsive and repellent than a Salesperson sounding needy. So put yourself in a position where you expect the best, but have zero attachment to the outcome.
Why great marketing always precedes a great Sales process. Most get this backwards and meet tons of resistance.

RESOURCES:

Start With Why - TedTalk by Simon Sinek
Sales Velocity - Andrew Cass

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Episode 35 | The Fastest Way To Explode Your Sales Without Spending A Dime

Tue, 13 Jul 2021 16:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Getting leads and making sales WITHOUT spending money on advertising is an art and a science. Very few can pull it off. There's a right way and a wrong way to do it. We'll show you the right way along with our proven roadmap for getting high quality leads predictably and consistently over time -- at no cost. Don't miss this Episode!

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 35:

How to add an “organic traffic” pillar to your lead generation efforts -- This is key for long term growth!
The critical difference between “free sales” and “paid sales”
Why your initial organic sales act as fuel for you to go ahead and amplify your process with paid media in the future
A deep dive into Aaron’s “ten-rings” of influence (free!)
A deep dive into Andrew’s organic weekly publishing model for maximum visibility and exposure (free!)
Why following the circle of influence method creates the spider web effect and ORGANICALLY grows your business for years and years
Why your social media presence is EXTREMELY important in today’s business world - We breakdown and reveal ALL the tricks of the trade on how to build a successful social media presence in this episode

Episode 34 | Growing Your Business In A New Post-COVID World (Recast)

Tue, 06 Jul 2021 10:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

This was a critically important Episode on how NOT to get blindsided by the COVID narrative from the mainstream media or you may miss the "quiet" economic explosion that is now underway. Getting ahead of trends is the key to success in business -- and this post-COVID trend is a big one. Watch and listen closely as Andrew and Aaron dissect what's really going and what's NOT being reported so that you can experience hyper-growth in the years ahead.

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 34:

How the business owners and entrepreneurs that recognize trends before they become public news, can jump ahead of everyone and be real winners in the years ahead!
How you may want to shift your messaging to cater to a post-COVID situation and market to that -- we show you how in this Episode!
Where the BIG money is being deployed right now!
The upcoming trend of “digital currency” and why you need to be ahead of it.
Which industries are bursting at the seams right now!
How can you change your business models to capitalize on the changing trends that COVID brought.
How COVID has “exposed” weaknesses inside so many businesses and how to spot them in yours -- this is big!

Episode 33 | The Top 5 Tools For Maximizing Sales

Tue, 29 Jun 2021 16:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

On this Episode of Sales Velocity TV, Andrew and Aaron unveiled five of their very best tools to GROW and SCALE your business: two for the front end of your sales process, two for the middle, and one for the back end of your sales process. You're welcome! ;)

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 33:

Why evolution and progress is key to being successful in your business.
How the three parts of the sales act as pillars for your business.
How to EFFECTIVELY use the Facebook Ad Library to cut out weeks of testing time and wasted ad spend.
What Copywriting tools to use to get your text to convert at the highest possible levels with the least amount of friction and why these tools are so important.
Why Customer Relationship Management Softwares (CRMs) are the NUCLEUS of any business and why PipelinePRO is the best in the game.
How a combination of both INbound and OUTbound marketing can completely change the way you do business because you have added speed and momentum.
Why it’s equally important for YOU to tell your customers how amazing you are AND your CUSTOMERS to tell you how amazing you are – Both video and text testimonials are a necessity today for building proof and third party validation.
Why not having third party validation is a huge hurdle in your business and ends up causing resistance in your sales.
How the right combination of a couple, if not all, of these tools will ultimately save you time and money.

Episode 32 | The Sales Prevention Department

Wed, 23 Jun 2021 10:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The Sales Prevention Department rears its ugly head once again! Andrew and Aaron showcased two situations where companies were "deterring sales" and they didn't even know. This could be happening in your business. It happens in many. Watch this one closely. Its quite entertaining as well... ;)

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 32:

How professionalism can help develop unseen trust and really set your business apart in the eyes of the customer.
Why the smallest details matter – Customers are always looking for reasons to say NO, so focus on every detail when communicating with a customer to give them a one-of-a-kind experience.
Why “engineering” every aspect of your business to be in perfect harmony and coherence is important today – There are hundreds of other options today, don’t give your customers a reason NOT to do business with you.
How to make clients FEEL like doing business with you was a great decision. People don’t often remember why they buy, they remember how they felt when they bought.
Why it’s important to give your clients the best experience possible. People pay for the experience, not just the product.
How the “setter/closer” model bumps up your conversions and ultimately, your business and why achieving perfect synergy between the two is essential for your business.
How “Sales Prevention” can slip into a business and spread like wildfire if you’re not keeping an eye out for the different scenarios that are preventing sales in your business.

Episode 31 | Why You Need A Sales Funnel Now More Than Ever

Tue, 15 Jun 2021 15:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Today, more than ever, you need a Sales Funnel to separate yourself and your brand from all the distraction and noise we're all faced with online. In this Episode of Sales Velocity TV we broke down the key difference between a Website and a Sales Funnel and we revealed how one of them will get you 40% more leads than the other. Don't miss this one!

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 31:

Why having a well thought out Sales Funnel is your greatest opportunity to get MORE qualified leads.
How methods of researching a business have changed over the years. People don’t search in the Yellow Pages anymore, they search on Google. How do YOU show up?
Why having just a corporate website isn’t enough in today’s business world – A sales funnel is just as important.
How a sales funnel will get 40 times more leads than a traditional website will -- 40 times! Find out how and why in this Episode!
Why it’s important to give people a singular focus so they don’t have too many things to think about – Because the confused mind says no.
Why consistency is key in your marketing messaging to stabilize your business and increase predictability.
What an effective funnel looks like and how to “build” one to be a powerful pillar of your business.
Why it’s essential to get the right message to the right person at the right time. Message → Market → Match.

RESOURCES:

Start With Why - Simon Sinek (TED Talk)

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Episode 30 | Advanced Strategies For Increasing The Lifetime Value Of Your Customers

Tue, 08 Jun 2021 17:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

The difference between top performing businesses and all the rest, is they know exactly what their Customer Lifetime Value is. Very few do. It’s one of the most important numbers in business. We break it all down for you in this episode!

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 30:

How to maximise the Lifetime Value of your customers in three simple steps.
Why “upsells” can immediately increase your customer value.
How and what you can do to increase your average order value on the first transaction.
Why it’s important to make your customers feel like they have built a lifetime relationship with you.
How to keep a customer for a long time, and also increase that customer's value overtime.
How to ensure a steady flow of customers and stimulate future orders.
Why it’s important to merge both automated marketing (email, sms) with real people to build better relationships with your customers -- The best of both worlds!
Why not generating enough repeat buying activity can shrink profit margins because it’s getting more and more expensive to acquire new customers today.
Why strategy MUST come before tactics.

Episode 29 | Tough Talk On Scaling Your Business

Tue, 01 Jun 2021 13:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Scaling your business is a difficult decision to make. Most want to do it to make more money. But that's only one small part of it. In this Episode we broke down the KEY three elements that must be securely in place BEFORE you can even think about Scaling.

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 29:

How the “operations” side of your business translates into customer experience and fulfilment.
How to be razor sharp about how you operate, prior to bringing in any sales because of the risk of a bad customer experience.
Why a clearly defined operations model is extremely important in today’s business world so you don’t “break” your own business.
Why it’s important to take two steps back and three steps forward instead of reaching too far too fast.
How “mathematical models” are important in each part of the key pillars.
For example; How many sales conversions can you do per sales person?
What the difference is between a “scaling” mindset and a “make money quick” mindset.
How fast you earn revenue isn’t the definition of a successful business, it’s important to also focus on customer experience and stability.
Why “scaling” is important for a stable foundation.
Why having an effective sales process comes before marketing your product and business.
How and why “he who can spend the most (to get a customer) always wins.”
What has to happen if you want to scale into bigger and less aware audiences.
Why rapid creative testing is extremely essential in today’s world.
How operations, sales and marketing is an interconnected process, and each one needs to be effectively in place for a business to grow.

RESOURCES:

Cameron Herold - COO Training

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Episode 28 | 5 Sales Mistakes That Will Kill Your Conversions (And How To Avoid Them!)

Tue, 25 May 2021 10:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Many business owners, entrepreneurs and sales professionals make critical mistakes in their sales process but oftentimes it’s not visible to the naked eye. We broke down the TOP 5 biggest mistakes that will kill your sales conversions (and how to avoid them!) in Episode 28. Must see TV!

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 28:

Allowing the sales prospect to lead the sales process and the discussion
Lack of research
- About your own product or service
- About the prospect you are speaking to
Neglecting your sales pipeline.
Over promising/over selling, then under delivering.
Not paying attention to what the prospective clients want.
Not following through to the end and asking what the next step exactly is.
When the prospect derails the conversation, bring them back by asking the right questions to have more control over the sales interaction.
Take on a leadership role during the sales process because it will have a tremendous impact as it proves that you’re focused and shows commitment to results.
Before you speak with a client, do as much research as you can on both your own product, and the prospect you are speaking to, because this shows professionalism and preparedness.
Automate the sales process - You can send follow-up emails, text messages, schedule phone calls. Once you put more, if not the same effort into your follow-up process and your pipeline, you’ll see your business 5X overnight.
Over-promising and under-delivering is a huge mistake in this day and age. It’s important to keep an eye out on sales people who are coming in from the outside of the business to make sure they are not over-selling and under-delivering.
Use Pipeline platforms so all the salespeople can be in one platform and can be audited, monitored and held accountable.
You need to be listening to your clients in order to figure out what exactly the client wants, and doesn’t want. When you dig deep and ask questions, it allows you to have a better understanding of how you can provide better service because the experience is custom tailored to give the most significant outcome.
You need to see the entire process through to the end and have a clear decision to create incredible awareness of where exactly you are in the sales process.

RESOURCES:

Relentless: From Good To Great To Unstoppable - Tim Grover

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:

www.GoPipelinePRO.com

Episode 27 | Identifying Your Unique Selling Proposition (USP)

Tue, 11 May 2021 15:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

When you find the Unique Selling Proposition (USP) of your product or service, the floodgates open to more and better customers. It's almost magical. We broke down the HOW as well as highlighted companies that made giant leaps on the heels of a well thought out, compelling USP. Don't miss this one!

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 27:

Although USPs are the door openers to success, essentially, the research and science behind them is what makes a business successful.
It’s important to identify holes in the marketplace. Despite what industry a business is operating in, you have to identify the “pain points” in the market place to get a better understanding of the product/service that needs to be launched.
Some helpful resources to identify “pain points” of customers include Facebook Ad library, mailing lists and Facebook groups.
Once the research is complete, it’s time to come up with effective ways to solve problems and come up with creative solutions.
It’s crucial to constantly evolve and refine your USP overtime through feedback from both existing and lost customers to create a bulletproof offer.
“Cheap” doesn’t guarantee loyalty – Instead of competing on price as a USP, focus on creating a unique experience for your customers.
It’s essential to take elements from both ends of the spectrum (i.e. both small and big businesses) to come up with a USP.
Put yourself front and center. Humanising and personalising a product/service may help speed up business growth – Tell stories through your product/service to inspire customers to relate to your “pain point” at a personal level.
Whether your USP is language, experience or personalisation, it’s important to carry the USP through to all forms of marketing and every piece of communication because ultimately, consistency builds credibility.

Episode 26 | How To Build A Mentally Tough Organization

Mon, 10 May 2021 18:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

In a world going soft where mental toughness and resiliency is becoming a thing of the past, as a business owner, you MUST step up and buck this trend today or you will lose big in the years ahead. And most likely lose control of your organization. Not a pretty picture. We broke down how to play this game to WIN versus playing playing not to LOSE -- Big difference!

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 26:

Mental toughness is about being able to persevere through hard times.
Business is a lot like sports, to win or excel you must have endurance.
Losses are where learning comes from.
The country’s current environment lends to victimhood, rather than coming out of terrible situations and overcoming mistakes.
Mental toughness is about staying emotionally ‘together’ through the hard times until the win.
You need a mental reserve to pull from during times where the work is tough.
Pushing and forcing yourself through it all, you can start building yourself up.
It takes a brick-by-brick approach, tearing away the negative self-talk and self-doubt to build up self-esteem and mental strength.
You must come out of your comfort zone to build mental toughness.
Building mental toughness is like preparing for retirement financially, it’s tough and you have to get out of your comfort zone.
Sometimes in business (and life) a coach or consultant can help to stretch your comfortableness, to challenge and build strength in uncomfortable situations.
As part of mental strength, you need healthy habits to develop the momentum for mental toughness.

RESOURCES:

How To Raise Great Kids In a Generation of Assholes - Liz Parkinson

Can't Hurt Me: Master Your Mind and Defy the Odds - David Goggins

Episode 25 | Zero Resistance Selling

Mon, 03 May 2021 18:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Stacking the deck in your favor to avoid selling resistance at ALL COSTS is the name of the game. We'll show you a special "three step process" on how to do it in this Episode so that you and your team can get more appointments and close more sales! We even dropped a few Productivity Secrets in the beginning. This was a fun one...

IN THIS EPISODE:

Here’s peak inside what we covered in Episode 25:

Leading your team is like selling, if you set up your sales process properly it will work.
Convert sales experience to a relationship basis for a natural transaction.
Getting good at communicating is getting better at sales through quality conversation.
If you are doing something worthwhile, mistakes will be made. Learn from them.
When you allow yourself to get out of control with your schedule, you can expect to feel exhausted, so it’s important to be mentally tough.
If you do go off the rails, observe what is going on and get back on track.
With COVID-19, the sky is now the limit, where traditional job roles have morphed into skill-specific jobs.
Skills are more critical than education in today’s market.
Working on the business instead of in the business is key to being hyper-productive.
The first part of zero resistance selling is having a kick-ass product and having a passion for it.
Second, know your customer, and focus on those who fit the narrative.
When you’re clear on who your customer is, you can match up a great message to them.

RESOURCES:

Extreme Ownership: How U.S. Navy SEALs Lead and Win - Jocko Willink and Leif Babin

Shark Tank

Win Or Learn: MMA, Conor McGregor and Me: A Trainer's Journey - Conor McGregor and John Kavanagh

Episode 24 | The Sales Prevention Department

Wed, 21 Apr 2021 18:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

We can't emphasize enough how important it is to know mistakes earlier than later, because just by knowing them and avoiding them, you can make a HUGE difference in the bottom line profit of your business. Now, don’t feel bad if you identify with most of these as we go through them. We've honestly made every one of these marketing mistakes at some point during our careers. The key is, not continuing to make them!

IN THIS EPISODE:

We’re revisiting the Sales Prevention Department since we last discussed it about a month ago. We feel like there’s a need for us to visit this topic every 4 to 6 weeks because it’s fun and it’s one of the most instructive topics to help you see and realize the practices within your company that is preventing you from reaching your full potential in sales.

As always, our goal here is to educate you and prevent you from unknowingly becoming a “victim” of the Sales Prevention Department. After all, no one wants to end up a victim.

The Sales Prevention Department exists in most companies. Today, we’re going to give you valuable examples of how to identify these roadblocks. Here’s peak inside what we covered in Episode 24:

Math First, Creative Second - when doing campaigns, it’s most important that the numbers are optimized and show where you want to be.
When doing a deep dive, start with the basics - too often, we’re getting ahead of checking some important indicators (conversions, no. of clicks, etc) but we fail to see some obvious problems (how long does your website take to load).
Speed Is An Issue - concerning point No. 2, in this day and age, people value their time. No matter how good your content and ads are, if it takes TOO LONG for your audience to see it, then it’s no use. Load times of under 2.8 seconds improve your user experience; at 3.5 seconds, maintain it; while load times of over 4.5 seconds affect your user experience negatively.
Lower loading times mean more Impressions and lower cost of traffic
GTMetrix (or Google Page Speed Insight) is a tool that can help you diagnose your webpages
Do not limit your customers to connect with you with just one media (utilize various channels). Allow people more ways to “consume” so that they can respond more often.
Personal touch may be a make or break when keeping customers
In sales, people buy more when they’re talking with someone with credentials or someone they can trust.
Sending samples along to your customers show your confidence in your product, this might be conveyed to your customers and push them to buy
Don’t be afraid to hire additional people to offer a more comprehensive user experience. That’s just like taking 2 steps back to take 4 steps forward.
Your goal is to capture every client that comes your way. If you need to outsource people, to go the extra mile to do that, go for it!
Sometimes it takes an outsider to see what the “holes” are in your processes

Episode 23 | The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!)

Tue, 13 Apr 2021 17:00:00 -0400

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

We can't emphasize enough how important it is to know mistakes earlier than later, because just by knowing them and avoiding them, you can make a HUGE difference in the bottom line profit of your business. Now, don’t feel bad if you identify with most of these as we go through them. We've honestly made every one of these marketing mistakes at some point during our careers. The key is, not continuing to make them!

Here is the list of The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!):

Being An Advertising Victim
Lack Of An Iron Clad System For Customer Data Collection
Lack Diversification In Your Marketing
Lack Of A Referral Program
Lack Of A Lost Customer Reactivation Program.
Thinking You Are Your Customer
Working ‘In’ Your Business Instead Of ‘On’ Your Business
Not Realizing The Overall Importance Of Marketing
Lack of ‘Shameless’ Self Promotion
Too Infrequent Contact With Present Customers

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Shark Tank

Episode 22 | Growing Your Business In A New Post-COVID World

Thu, 08 Apr 2021 18:00:00 -0400

How the business owners and entrepreneurs that recognize trends before they become public news, can jump ahead of everyone and be real winners in the years ahead!
How you may want to shift your messaging to cater to a post-COVID situation and market to that -- we show you how in this Episode!
Where the BIG money is being deployed right now!
The upcoming trend of “digital currency” and why you need to be ahead of it.
Which industries are bursting at the seams right now!
How can you change your business models to capitalize on the changing trends that COVID brought.
How COVID has “exposed” weaknesses inside so many businesses and how to spot them in yours -- this is big!

Episode 21 | 5-Steps For Building A Winning Sales Team

Wed, 07 Apr 2021 18:00:00 -0400

How the best Salespeople have two things in common: Consistency and Longevity.
Why you can not have sustainable growth without being consistent and taking care of both your mental and physical health.
If you can not audit your Sales team including their day-today calls, notes and follow-up process, that’s a HUGE problem! We will show you how to have visibility within your Sales process.
If you don’t have the baseline data of different steps in your Pipeline, you are losing a lot of money! Because you cannot scale what you cannot see.
Why our PipelinePRO is the ultimate solution for having visibility at each point of your Sales and Marketing process (info at: www.GoPipelinePRO.com)
Why when you are unclear on your Sales process, it’s completely useless to spend money on getting traffic -- Big lesson here!!
Why you should set Targets and goals for your Sales team, so they thrive to achieve those numbers in order to get recognition.
How having a feedback and accountability loop will keep the spirits high in your Sales team, which will ultimately boost them to achieve more!
How rewards and friendly competition keep the team motivated and add a fun layer to the Sales grind.
The importance of having proper protocols, procedures and tools for your Sales team. This includes a pre-approved script and clear knowledge of your product, unique selling proposition, most recurrent objections with their counter argument and the follow-up process.
How you should set up an accountability system, even for yourself, when you are part of the Sales process.
Why you MUST know your product, data, systems, numbers at each conversion point in your Sales process in order to make more Sales with less resistance.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Shark Tank

Episode 20 | Salesmanship In Print

Thu, 01 Apr 2021 18:00:00 -0400

The importance of having a “hook” in your offer.
What’s the difference between traditional writing and direct response/marketing writing? This is big.
Why the first part of any great marketing campaign is stealing attention.
Salesmanship in print is actually understanding the psychology of persuading people to take action through words.
How the old copywriting formula of Attention, Interest, Desire and Action (AIDA) works and why you should be focussing on these components while presenting your offer.
How to create a marketing campaign that can grab the attention, compel the audience to show interest to click on your landing page/website, and ultimately create a sense of desire to take action i.e. booking a session, signing up, purchasing, etc.
Why you should focus on these three main components of your offer: Advertisement, Landing Page and Action piece.
When you are clear on who you are and what you stand for, it becomes automatically easier to craft a message around it
The “How to do ___ without ___” formula makes your offer simpler and more clear. We will show you how to craft one for your business!
How the most omni-present brands have different hooks and entry points to attract different groups of people.
Why you need to learn from the “old school” pre-internet era copywriting experts, who made sales before the internet (imagine that!) through newsletters, TV and Radio ads.
How you can leverage the internet to test ads in low budget and scale them up on what works best
How to use a “pattern interrupt” image with the right copy to get attention and create interest
The critical difference between features and benefits when writing copy that SELLS

Episode 19 | Storytelling For Ultimate Selling Success

Thu, 18 Mar 2021 18:00:00 -0400

The hidden hero and multiplier of your Sales process is: Your origin story
How you need to resonate with people at both a cerebrum level through facts and figures, as well as on limbic level through an emotional side of your business, which is your story in most cases
How as humans, we are wired to remember stories more than facts. You better have one as to why you are in business! We’ll show you how to do it in this Episode.
How to put time and effort into crafting a story around your brand, by using words along with great visuals to staple the idea in someone’s mind.
How to connect visuals with your story to get way better performing Ad campaigns.
How to back your story with relevant and compelling data, to explain your narrative better.
How these different layers of stories come in action as the brand grows: Your origin story, your customer’s stories about your product and stories that build you brand identity
Your origin story makes you stand out in competition because it is unique to your business and provides context to why you are selling your product. The more competitive the space is, the more important it is to tell your story.
Why Instagram and Facebook are the best visual storytelling platforms in this age
How top businesses don’t just run ads, they run stories connected with great visuals.
Stories help other people remember your concept. And that’s the ultimate goal of a Sales Presentation

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Psychologist Jennifer Aaker

Influence - Robert B Cialdin

Pre-suasion - Robert B Cialdin

The TB12 Method - Tom Brady

The X3 Bar - Dr John Janquish

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 17 | Advanced Pricing Strategies

Tue, 09 Mar 2021 17:00:00 -0500

Why you never want to be the lowest-priced provider!
The BIG difference between the “price” and the “presentation of your price” -- This is a game changer.
How to inject bonuses and incentives into your offer to add more value.
When you are successful in creating a high perceived value in the eyes of the prospect, then the price becomes inconsequential. We will show you how to do it in this Episode!
Why you should never give away the price structure in the beginning of your presentation, before you present your product or service.
Why it's critical to create a sense of urgency in your Sales presentation!
How to deconstruct your Sales process and check for the sense of urgency, unique selling proposition, price elasticity and an incentive associated with the deadlines.
How to take winning pieces from different successful businesses and make them your own.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Pre-Suasion - Robert Cialdini Ph.D.

Episode 18 | How The TOP 1% Of Sales Professionals Succeed

Tue, 09 Mar 2021 17:00:00 -0500

How any incremental improvement in the backend process of your business dramatically impacts your results long term.
When you are the head sales person, look at yourself before you even look at the numbers. Your health and energy levels is the number one factor in determining how you “show up” to present. Very few look at this factor.
WHY you should never rush a new salesperson or sales team to the table before they have completely familiarized themselves with the product inside and out. We’ll show you take this key step before deploying a sales team!
As Simon Sinek puts it, “You are not here to sell to everybody. You are here to sell to people who believe in what you believe.” So, you should always know who your product/service is and is NOT for.
Why most salespeople operate from a position of scarcity, rather than abundance and end up constantly playing not to lose, rather than playing to win -- BIG difference! We break down the psychology as to why.
How the Top 1% Sales Professionals never miss a chance to learn and build on their knowledge through books, podcasts, videos, mastermind sessions, etc. Because if you are not growing, you are declining.
How to use third party validation and social proof to validate what you are selling to close more sales!
Why the best-of-the-best ALWAYS have daily, weekly, monthly and yearly goals. These goals should be audited and reported on. Because a goal without a date is just a wish!
How to incentivize your sales team on achieving their targets to create an environment of competition to get better.
The 3 common habits of icons in any industry:
- Put their health first
- Love their products inside out
- Massive goal setters
There is nothing more repulsive and repellent than a Salesperson sounding needy. So put yourself in a position where you expect the best, but have zero attachment to the outcome.
Why great marketing always precedes a great Sales process. Most get this backwards and meet tons of resistance.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Start With Why - TedTalk by Simon Sinek

Sales Velocity - Andrew Cass

Episode 16 | The Sales Prevention Department

Tue, 02 Mar 2021 18:00:00 -0500

How to figure out ways to eliminate the Sales Prevention Department in your business, before you think of getting more leads and Sales. Stop the bleeding first!
Why you should create SOPs (Standard Operating Procedures) at every step, to be more organized in your business.
Why is it important to regularly inspect different pieces of your business and be diligent of all the touch points with your customers
The importance of having a follow up process, for long time customer retention. And why PipelinePRO is the ultimate platform for laying an automated outbound follow up process before and after making a Sale.
A Sales Prevention Department could be at the front end, but mostly it happens after a Sale has been made and “prevents” any further Sales from that particular client!
If a high end fashion retailer, a fortune 500 company can have a Sales Prevention Department, so can you! We disclosed some big names in the show. Watch closely!
Why is it necessary to take some time away from your business and observe all the entry points, transaction and post transaction points, to lay a follow up process, making your business infinitely more productive and profitable.
How to make the best of the customer experience, average order, follow up process, initial interaction between your customer service and your clients, to avoid having a Sales Prevention Department
How mystery shoppers can help you get a report on how a prospect is dealt with when it comes to your business.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Undercover Boss

Shark Tank

Episode 15 | Trust-Based Marketing

Wed, 24 Feb 2021 15:00:00 -0500

The two big factors that contribute equally to making Sales:
A) Your offer
B) Your credibility
The big question to ask yourself: How am I coming across to my customers subconsciously?
To create credibility with your customers you first need to understand the psychological triggers of your client avatar; what and who you stand for.
Why it is so critical to present yourself in alignment to your customers’ expectations. Study your industry inside out and understand what the ideal client is expecting of you.
How trust based marketing is a branding/selling/congruence play in the long term.
When you are consistent and congruent with the way you present yourself, you are more trusted.
How Steve Jobs stapled his image to create trust, with his consistent dressing style. Do you remember it??
Why Testimonials and Case Studies are the most important factor to create trust and credibility in these times
Why your ultimate trust based marketing method should be to create a social proof and third party validation solid enough to start selling for you
The best way to ask for “feedback” and not positive reviews from your customers and how it can be a complete game changer!

Episode 14 | True or False: YOUR Sales Numbers Exposed!

Fri, 12 Feb 2021 20:00:00 -0500

How to expose the unknowns in your business by questioning your existing frameworks, because successful business owners have a lot of knowns rather than unknowns in their business.
Why you MUST know your numbers so that you can make better economic decisions.
Why little hinges swing big doors -- focusing on the little things can help you grow your business tremendously!
What an ideal Click Through Rate (CTR), Opt in rate and booking rate should be, versus the common perception and how to achieve them for your business.
The 3x3x3 method to test your copy and the creative in your ads. This is a game changer!
How PipelinePRO’s Calendar Conversion System can significantly amp up your appointment “show up rate.”
How often you should be posting on Social Media to gain and engage more audience.
The significance of the “spider web effect” of linking your content on different channels so that you are more visible and prominent than ever before.
Why is it important to focus on ONE media channel when starting off, before you expand and explore others.
How to deploy the ultimate super power in advertising -- “retargeting.” If you don’t know what this is, you better find out fast!
How you can change the format of an Ad running successfully on one social media channel and move it to another channel -- this is a killer strategy!

Episode 13 | Why They Say NO: How To Elegantly Overcome Objections

Thu, 04 Feb 2021 21:00:00 -0500

How to develop an elegant system that prequalifies your prospects with the right information and value, so they are predisposed to buy even before they meet with you.
Why trying to overcome objections instantly and forcibly is an outdated and exhausting process, creates friction and is totally unnecessary.
The BIG 5: The 5 most frequent reasons for objections and how to overcome them elegantly and with grace!
The one thing you should do to always avoid Buyer’s Remorse!
How Tony Hsieh, CEO of Zappos removed the biggest objection from the process of buying shoes online and was greatly successful.
Why knowing your audience and their pain-points before they get to you, is how you sell more with less resistance.
When you are always negotiating and cutting deals, not only does your brand look desperate, but also you are devaluing your product/service.
Most people say No “for now” and not No “forever”, which can be converted into a Yes by creating a well thought out follow up process.
To be Pro at making Sales, you should have no attachment to the outcomes, which is obtained through constant lead flow and believing in your offer.
How the right marketing precedes a great Sales process.
How to avoid the dreaded land of “leads poverty.”

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Episode 12 | A Dissection Of The Most Iconic Brand In Sports: TB12 (Tom Brady) - And The BIG Lesson For Your Brand

Wed, 27 Jan 2021 17:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

If you've ever wanted to know the story behind the most dominant athlete of our times, Tom Brady, here it is...

If you've ever wanted a sneak peek into the 𝐓𝐁𝟏𝟐 𝐌𝐞𝐭𝐡𝐨𝐝 that's responsible for a 43 year old still playing professional football (at a very high level) and going to a his tenth Super Bowl in 21 years, here it is...

Whether you are a sports fan or not, much can be learned from the infamous 𝐓𝐁𝟏𝟐 𝐌𝐞𝐭𝐡𝐨𝐝 and how it's been strategically converted into a massive training Business and recognized Brand over the past couple years. If you're a business owner, this will be a giant lesson on how to formalize your business methods and systems.

Of course, in typical Tom Brady fashion, this goes against the grain, is completely contrarian, and is the exact opposite of what just about everyone else is doing -- an even bigger lesson!

Here’s a glimpse inside Episode 12:

The backstory of the legend, Tom Brady and the powerful TB12 Method he’s created to dramatically improve his performance and longevity - still going at 43 years old!
How Tom Brady and his TB12 team identified a huge need in the marketplace and now make their method available to the public -- great lesson here!
How to take a process/system/method in your business, formulize it, and turn it into a phenomenon in your industry -- we’ll show you the path!
Why prospects are always looking for Leadership, Specificity and a System when they buy from you.
The commonality you will notice in many successful businesses is that they have a back story about a problem they experienced or identified, along with a method they used for overcoming it. This is a big secret to success.
How to formulate and formalize your own methods to stand out and differentiate yourself in your industry.
How a physical “brick and mortar” element of a business combined with a digital element gives you a multiplication effect, as now seen in the TB12 brand. Ex: Think Apple stores.
How to flip the switch and present your method to your prospects before the solution… because the method will sell the solution itself.
The more visible your methods are, the more they are trusted. And trust is key in selling. Social Media, podcasts, webinars, free reports, etc. are some of the ways to gain extreme visibility -- We broke these methods down in detail!
Why you should NOT be intimidated by the fact that this is a celebrity brand. The business principle here to attract more, better leads and customers is the exact same.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

The TB 12 Method

Episode 11 | Education-Based Marketing: The Secret to Next-Level Growth

Wed, 20 Jan 2021 20:00:00 -0500

Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it.
THE inside secret on cutting through the noise to grab the attention of your ideal prospect.
If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.
How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility.
When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!
How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode.
A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies.
How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance.
Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc.

SPECIAL RESOURCES MENTIONED ON THE SHOW:

The Ultimate Sales Machine - Chet Holmes

Sales Velocity - Andrew Cass

Follow Sales Velocity TV on Facebook, Instagram and YouTube.
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 10 | The Anatomy Of A Perfect Sales Call

Thu, 14 Jan 2021 15:00:00 -0500

IN THIS EPISODE YOU WILL DISCOVER:

How to structure a winning sales presentation in today's “Zoom Culture.”
People fear sales because they think of it as a process of taking rather than giving someone a solution - big difference! We’ll show you how to make the shift.
How to reduce resistance and establish authority right from the beginning of your presentation.
Why a well designed, well thought out sales presentation is simply a quality conversation, not a pitch.
The two important questions to ask yourself when making a presentation:

1) Am I helping the prospect by providing a solution?
2) Is this my ideal client avatar who meets my core values?

Since most presentations today are visual, how you appear on the screen and your body language are a huge factor in how you will be perceived -- here’s what you MUST do!
The amount of attention you give to your presentation details demonstrates the amount of attention you will ultimately give to your customers.
How to structure a pre-presentation strategy to significantly increase your show up percentages and a post-presentation strategy to significantly increase your closing percentages.
How to get the technology right in your presentation to make a great first impression - MUST have tips on audio, video and lighting - The big 3!
Why facts tell and stories sell.
Why winners ALWAYS self-analyze their speaking and communication skills by watching their own presentation so that they can spot weaknesses and improve.
Unlocking the power of “future pacing” to help your prospects see how much better off they will be with your product or service.
The critical importance of NOT getting emotionally attached to the outcome of your sales presentation

SPECIAL RESOURCES MENTIONED ON THE SHOW:

Loom Cubes
The Wolf of Wall Street - Jordan Belfort

Episode 9 | Peak Performance Secrets

Tue, 22 Dec 2020 19:00:00 -0500

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

This was an unusual episode of Sales Velocity TV & RADIO where we talked about sleep, strength training, nutrition, mindset, productivity routines, time management and more! ALL things the "best-of-the best" focus on ALL the time to get more done in less time while making more money (success leaves clues)!

IN THIS EPISODE YOU WILL DISCOVER:

Why the most valuable asset you have in your business is YOUR energy
How to optimize your sleep cycle to at least triple your productivity
A peek inside The 20/20/20 Method to start your day
Why you should always start your day in proactive mode rather than reactive mode -- Here’s how to do it!
Why your schedule may be weakening your positioning with your clients and customers
The major difference between being busy in business and being productive -- this will shock you!
How not to confuse activity with accomplishment -- there’s a BIG difference!
At last, how to get more done in less time while making more money (yay!)
And yes, how all of this leads to selling more with less resistance

RESOURCES:
Why We Sleep - Dr. Matt Walker

Body for Life - Bill Phillips

TrueDark Glasses

Oura Smart Ring

Follow Sales Velocity TV on Facebook, Instagram and YouTube.
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 8 | The 7 Rules For Business Prosperity In The New Year

Tue, 15 Dec 2020 16:00:00 -0500

How these 7 Rules can set you up for a blockbuster year ahead!
How to simplify your message so that it connects with your audience.
How to determine what your Unique Selling Proposition (USP) is so that you can essentially eliminate sales resistance.
Why people tend to overestimate WHO wants their products and then miss the mark when trying to put a marketing plan in place.
When you know WHO your target audience is, you can then determine WHAT media they respond best to. Most get this backwards and choose the media first which is almost certain to fail.
Entrepreneurial businesses are more agile and creative. When businesses become too Corporate and less Entrepreneurial, they become slow and cumbersome. We broke down the reasons why!
Why you need to invest time and money into systems that allow you to scale up, create leverage and ultimately take your time back.
Why your success is determined by your daily agenda.
YOU are your most valuable asset in your business, so make sure you treat yourself well. Here’s how to do it!
Why investing in coaching and consulting is like buying speed.

RESOURCES:
I Am Not Your Guru - Tony Robbins

Start With Why - Simon Sinek

Follow Sales Velocity TV on Facebook, Instagram and YouTube.
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 7 | Branding vs Marketing in The New Digital Economy

Tue, 08 Dec 2020 15:00:00 -0500

A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune!
The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.
A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer's decision to choose one product or service over another.
Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key.
Your brand is what people feel when they interact with you and your product. However, there is a right way and a wrong way to do this.
Being omni-present and giving the best customer service is what marketing is about.
Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of congruence in your branding equals lack of trust.
Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.
As a small business owner, you’ll gain a huge edge by personalizing and humanizing you and your brand -- people buy from people they know, like and trust.
How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!
If you have the courage to slow down the Sales process and focus on building credibility and value with training and education, you will eventually sell more with less resistance.

RESOURCES:
Start With Why - Ted Talk by Simon Sinek

Follow Sales Velocity TV on Facebook, Instagram and YouTube.
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 6 | The 2x3 Selling Method

Fri, 04 Dec 2020 12:00:00 -0500

The 2x3 Selling Method: How to double your sales in three steps!
Why it’s always a good idea to do an “Audit” of your Sales process, even if it is performing well!
First, you need to be clear about your audience’s problem. After you have highlighted and emotionalized the problem, then give them the solution. If you jump to giving out the solution right away, it creates selling resistance
People buy for two reasons: To elicit joy or to reduce pain. When marketing or developing a Sales Process, one should aim to evoke these emotional responses
How we tend to drive our marketing messages into an academic and logical process versus an emotional process, until we master the art of persuasion, selling and salesmanship
There are two types of people you are marketing to: One knows the problem exists and you need to give them the solution; The other doesn’t even know there’s a problem, so you have to educate them first, highlight the issue, before you give them the solution
Why you need to make you audience feel like you are talking directly to them by asking the right questions
If you mindfully connect with your audience and unwind their psychology, you will gain credibility and attract people who believe in what you believe.

And much more!

RESOURCES:

Hypnotic Selling by Joe Vitale
The Ultimate Sales Letter by Dan Kennedy
Billions on Netflix

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Episode 5 | Traffic & List Building Secrets

Tue, 01 Dec 2020 17:00:00 -0500

Why lead generation should be looked at like a portfolio: with leads pouring in from multiple different sources so that you are never hostage to ONE lead source.
Why steady, consistent leads are the oxygen of a business. Having predictable lead flow is essential for scaling the business.
Why you need to understand and define your market: their avatars, interests, pain-points, age groups, etc.
How a smart lead generation and traffic plan can help you to create your presence in the marketplace and make your prospects know you exist
How to break through the initial mental barrier of your prospect, creating an exclusive and unique image of your business
How to provide value to your leads first, to gain their credibility, eventually bringing them into your ecosystem
Why the most successful businesses in the world lead with Education and Information, NOT their Products and Services - big difference!
Why you need to market heavily to the Innovators and Early Adopters, in order to reach a Tipping Point, where the rest of the audience automatically starts buying
How to deploy a “retargeting” strategy to become omni-present
The more you can humanize the front-end of your lead generation process, the easier it becomes to connect with your audience
Why your goal is not to sell to everybody. Your goal is to sell to people who believe what you believe.
Why it’s important to fail hard, but fail fast!
Don’t fight sophistication, embrace it as a leverage. Once you are past that stage, you have less competition.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Episode 4 | The Truth About Sales Funnels

Mon, 30 Nov 2020 13:00:00 -0500

Sales Funnels are often misunderstood, yet they are by far the most powerful component of any business
There’s a stark difference between a Sales Funnel and a Website. We break down the difference!
The “Infomercial” is a type of a Sales Funnel. We dissected how it works and how its been moved online for massive scale today
Sales Funnels are one absolute path, whereas a Website has multiple paths and serves more like an online brochure
Why both a Corporate Websites and Sales Funnels are important for a business - NOT one or the other, both!
Why the best Sales Funnels always lead with Information and Education first, not Products and Services first
Novice business owners are like hunters, they chase their prospects. Professional business owners are like fishermen, they lure their prospects. Big difference!
How a Sales Funnel frames and positions your business in a way that tremendously decreases selling resistance
How you can use Email as a mini-funnel of its own
Why Sales Funnels are the most predictable and stable customer acquisition process inside of a business
The most profitable Sales Funnels have a well structured frontend sales process AND backend sales process - NOT one or the other

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube.

Episode 3 | Advanced Customer Development Strategies

Thu, 26 Nov 2020 14:00:00 -0500

The Lost Art in Business: The way customers are handled today
How customers can buy more and refer more, if handled the right way
How people are taking their customers for granted, due to acquiring them easily via digital campaigns these days
Its far cheaper to sell to your existing customers than to acquire a new one
Importance of Customer Value and Experience
How do you stand out when selling a commodity
What’s the one big thing that you can do to ensure that every customer remembers you as a unique and fun experience
How to start from one thing for unique customer experience and do it well
How to humanize the customer experience and stepping out of the digital world
How to turn buyer’s remorse into buyer’s anticipation
To cover the window of downtime till your customer receives his purchase
Engaging your customers during the gap time with prerequisite work, announced bonus, etc.
How to maintain customer’s excitement during the delivery process
Covering the gap-time is essential for long-term retention, repeat buying and ultimately referral
How you can make the delivery box as your mini sales person
Every customer is a potential repeat customer and a potential referral
How to use social media for giving customer experience
Putting up benchmarks for customers experience and value

RESOURCES:

Episode 2 | Can You Sell On Social Media?

Thu, 26 Nov 2020 14:00:00 -0500

The 3 most widely used social media platforms, Facebook, Instagram and YouTube, can be compared to the 3 major networks before the advent of cable TV.
Social media has personalization and interactive quality that doesn’t exist with TV.
People confuse activity with accomplishment when it comes to posting on social media.
It used to be that prospects would “Google” us, now they will look you up on social media.
The biggest question everyone has: What should my content be about?
The best way to look at it is by using content pillars. Consider the top 2-5 milestones that have to happen to take your prospect from their pain point to the desired outcome. Those are the content pillars to contain and focus your media. Within each pillar, write down 3-5 different tips that a person could use to improve their chances of winning in that particular pillar.
Break your content up into bite-sized, value-based videos that educate your audience without the expectation of return. One tip = one post, with adding how people can contact your business.
The more you put out, the more of an expert you become, and the more your audience will feel the need to reciprocate.
If you feel resistant to a show format, there are a number of ways to get content out, including audio or short phone videos.
Consistency over time will be your key to becoming the authority in your industry and converting to sales.
Don’t strive for perfection; getting started is more important than getting it perfect right away.
Using social media is a way to connect with your prospects like never before.
Social media is a way to stay in front of the 90% or more of your prospects who did not immediately buy from you but have shown interest.
When you think about the tips or hacks, assume people know nothing. Don’t overcomplicate it.
Have a set, realistic schedule for when to post your content, and stick to it.
The businesses that are taking off the most right now are the ones that understand how to exploit social media from a content and advertising standpoint.

RESOURCES:

Follow Sales Velocity TV on Facebook, Instagram and YouTube

Episode 1 | Online Lead Generation: Today vs Yesterday

Thu, 26 Nov 2020 14:00:00 -0500

How without sales, you do not have a business.
The fundamentals and psychology of sales have not changed.
The bigger you want to become, the more important scale and automation are.
More media doesn’t necessarily make things easier, but we also cannot rely on just one form.
Connecting the dots between old and new school is the intersection of where offline meets online. Nothing replaces live interactions; especially when preceded by strategic marketing.
We must go where people “live”. Be willing to let go of biases and automatic rejection so you can test all the places where customers live. You never know where you will find opportunities.
Different media requires different messaging.
Business owners make the mistake of not treating social media like what it can be; a TV show.
Most people need more than one interaction to trust you. You can create quality content to chip away at the natural resistance people have.
The path today vs. yesterday to publish and be seen is enormous and so readily available.
Most business owners only focus on acquiring new customers and let go of more than 90% of potential customers.
Today you must not only add value, but you must be omnipresent and visible to your audience. Social media is the perfect tool to do this. Consistency and repetition are key.

RESOURCES: