Marketing To Millions

Full Freedom for Entrepreneurs

The Freedom Block Quiz

Key Quotes:

“You've got to be prepared to trust yourself, evolve, and grow each day because if you look for perfection, you won't move.” - Skye Barbour

“You need to be aware of your unconscious leadership style so that you can reduce those freedom blocks and allow you to put the things in place.” - Skye Barbour

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Mini-Series: How to Unleash Your Inner Feminine Energy with Olivia Heine

Tue, 11 Oct 2022 05:00:00 -0400

“You and your wellbeing are not meant to be sacrificed for what you're creating. You can actually create both at the same time.” - Olivia Heine

Are you incorporating your feminine energy into your life to release the burnout cycle? In this episode, Olivia Heine digs into her experience breaking through burnout and how it was a process that took time and effort, but she was ultimately successful in transforming it into a thriving business. She highlights why practicing and honoring rest is key to achieving creative downloads, clarity, and ideas Olivia recommends shifting out of the energy of "random action" and into a more intuitive approach, which begins with tuning into one's intuition and practicing a connection with one’s body. Pay close attention to how incorporating feminine energy into your business and personal life can help you to thrive and feel aligned. Listen and enjoy!

Olivia Heine is the Burnout & NLP Success Coach behind Decluttered Intentions. She is your Feminine Flow CEO, Time-Freedom lifestyle curator, and fellow ambitious goal-getter, on a mission to deconstruct the way we have been taught to work and strive for success. Teaching the “Feminine Art of Productivity and Success”, she speaks, teaches, and coaches ambitious and high-achieving women, supporting them in ending the toxic cycle of overworking, hustling, and overwhelm, so they can work smarter, not harder, to expand their success and reclaim their time, energy and freedom.

Key Highlights:

[00:01 - 07:50] Breaking Through Burnout and Start Thriving Again

[07:51 - 15:54] How to Lean into the Feminine When You're Burned Out

[15:55 - 23:38] Creating a Rhythm of Rest to Improve Productivity

[23:39 - 31:22] Transitioning Into a Thriving Business

[31:23 - 37:18] Wrapping Up!

Connect with Olivia:

Website: www.declutteredintentions.com

Instagram: @decluttered.intentions

Links & Resources:

Key Quotes:

“We can shift ourselves out of needing to be on all the time, it massively benefits us in the success that we're creating.” - Olivia Heine

“Having this practice of tuning in daily is a really great way to start at the beginning of your workday.” - Olivia Heine

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Mini-Series: $10K Months and 5 Years, What It Took

Tue, 04 Oct 2022 04:00:00 -0400

“Don't give yourself the allowance of excuses.” - Deasha Waddup

Your business deserves to shine and you deserve all the freedom that your heart desires. In this episode, Deasha Waddup shares her journey in starting and growing her own online coaching business. She discloses her experience working in the corporate world for many years, and why she decided it was time to run her own business. Deasha breaks down some of the challenges and triumphs of building her business and how she was able to create her biggest drive - freedom. Let’s dive in!

Deasha Waddup has worked in marketing for over 9 years. Deasha is accredited by Facebook as a Lead Trainer and has helped businesses scale to 6 and 7 figures since launching Social Treats in 2016. Deasha has perfected an organic marketing system that she now teaches through her coaching programs.

Key Highlights:

[00:01 - 08:38] What Happens When You Don't Give Up On Your Dreams

[08:39 - 17:08] Single Woman Takes on Corporate World and Succeeds

[17:09 - 25:27] How to Structure Your Business to Sustain Success

[25:28 - 34:45] Wrapping Up!

Connect with Deasha:

Website: www.deashawaddup.com

Facebook: @getvisiblest

Links & Resources:

Key Quotes:

"When you're committed and you start making that high income, make sure you've got your foundations set ready for success." - Deasha Waddup

"It doesn't have to be a huge audience, you just need to know how to leverage it." - Deasha Waddup

"Each and every day I am getting closer to achieving my goals through the power of my thoughts and words. Incredible transformations are happening in me and within my life right now, I am constantly growing and evolving into a better person. I am freeing myself from all destructive doubt and fear." - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Mini-Series: Multi-6 Figures After 2 Years + Lessons Learned

Tue, 27 Sep 2022 04:00:00 -0400

"Create your own projects, be your own client and just let yourself take your craft to the extreme." - Lucy Bedewi

Are you struggling with putting your passion for your brand into your writing? In this episode, Lucy Bedewei talks about how she realized that her success and impact as an entrepreneur didn't have to be tied to the amount of time she is at her desk. She shares how she overcame this through her hustle and determination, and how giving her business space to breathe helped her to be more productive and efficient. Lucy stresses the importance of finding something that you love to do and then dedicating yourself to it as this will lead to achieving success. Listen and enjoy!

Lucy is a personality-driven copywriter who specializes in crafting copy for businesses that want to stand out and scale. She has worked with a variety of companies, ranging from growing solopreneurs to multi-million dollar brands. Some of her favorite clients to work with are coaches, service providers, fashion brands, e-commerce shops, and women-centric companies. Her past clients include Rosalind Miller Cakes, Women in the Boardroom, and Midori Bikinis.

Key Highlights:

[00:01 - 07:48] Having a Mindset of Success that Doesn't Hinge on Hours Worked

[07:49 - 15:21] How to Write Copy That Gets Clients

[15:22 - 23:19] Focus On One Thing and Be Really Good At It

[23:20 - 30:31] How to Be a Successful Unicorn in Your Own Business

[30:32 - 32:37] Wrapping Up!

Connect with Lucy:

Website: www.mywritehandwoman.com

Instagram: @mywritehandwoman

Links & Resources:

Key Quotes:

"The impact that my business is able to have does not have to be tied to the amount of hours that I'm at my desk." - Lucy Bedewi

"When I give my business space to breathe, I show up with better energy for my clients. And I'm able to show up with energy that helps me grow it faster." - Lucy Bedewi

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Mini-Series: Balancing Mom Life + Biz

Tue, 20 Sep 2022 04:00:00 -0400

"The beauty of being an entrepreneur is I have built my business around my life, not my life around my business." - Ashley Fillmore

Are you building your business at a pace that is sustainable for you and your lifestyle? In today's episode, Ashley Fillmore, a Certified Personal Trainer & Nutrition Coach, shares her experiences as a female entrepreneur starting a business while having babies at home. She describes how she has shifted her mindset to allow for more balance in her life and stresses the importance of delegating tasks that we're not great at. Ashley highlights why you must take care of yourself both emotionally and physically to be successful as a business owner and mother. Let's dive in!

Ashley is a leading expert in sustainable weight loss who helps Women heal their metabolism, balance their hormones, and achieve body-composition changes that last a lifetime. She is the Founder and President of Metabolic Fix™, a premium online coaching company that has helped thousands of Women finally break free from chronic dieting for good and achieve long-term, sustainable results using the Metabolic Fix Method™. With a deep commitment to helping women better their lives, Ashley strives to inspire others to embrace a life of health, happiness, and self-love they deserve.

Key Highlights:

[00:01 - 08:27] How to Be a Successful Female Entrepreneur

[08:28 - 17:07] Balancing Life and Business with a Newborn or Toddler at Home

[17:08 - 25:18] Shutting Down Other Platforms to Focus on Your Business

[25:19 - 33:33] Set Boundaries and Mold Your Business to Fit Around Your Lifestyle

[33:34 - 36:48] Wrapping Up!

Connect with Ashley:

Website: metabolicfix.purfitstudio.com

Instagram: @ashley_fillmore1

Links & Resources:

Cheers to Your Success!

Key Quotes:

"Make sure that you're taking time for yourself, build your business at a pace that is sustainable for you and your lifestyle. And don't hesitate to change things." - Ashley Fillmore

"If you shift all your energy to focusing on what you don't want, what you aren't good at, what you need to do better, where you feel you're failing, it can start to drain you and make it really hard to show up." - Ashley Fillmore

"I release my doubts and insecurities. Every day I am building a successful company. Being my own boss is a responsibility that I handle with care and I will take consistent forward action each day toward my goals." - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Mini-Series: How to Work 20hrs or Less Per Week While Achieving More

Tue, 13 Sep 2022 01:00:00 -0400

“I just really started everything I could to try and figure out how do I get to a place where I can actually work less and have more time available to spend with my family and just feel balanced.” - Ilonka Eas

Would you like to discover how to master your time, work less, and live fulfilled? In today’s episode, Ilonka Eas shares how she overcame a personal entrepreneurial glass ceiling by shifting her mindset and creating boundaries for her business. She highlights some lessons she's learned along the way that have helped her manage time as well as stay productive and encourages you to focus on your goals, enjoy your life outside of work, and not put too much pressure on yourself. Pay close attention to Ilonka’s meaningful and relevant tips you should start incorporating to work less per week while achieving more!

Ilonka is the creator of the Mom-Aligned Method and is helping mom entrepreneurs master their time so they can live fulfilled in all areas of their life.

Key Highlights:

[00:01 - 08:36] Breaking Your Glass Ceiling as an Entrepreneur

[08:37 - 16:56] The Importance of Keeping Things Simple When Launching a New Business

[16:57 - 25:00] How to Sell When You're Confident and Ready to Help

[25:01 - 33:01] How to Work Less and Achieve Everything You Want

[33:02 - 39:27] Wrapping Up!

Connect with Ilonka:

Website: ilonkarascoaching.com

Instagram: @ilonkarascoaching

Links & Resources:

Key Quotes:

“It's about creating a space where you can do the things that you wanna do in your business, but also enjoy the things that you wanna enjoy in your life.” - Ilonka Eas

“If we don't have the belief systems if we don't have an intention behind why we actually want to work less. We're just going to full that time that we free up with other things.” - Ilonka Eas

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Shatter The Entrepreneurial Glass Ceiling Trailer

Tue, 06 Sep 2022 04:00:00 -0400

Welcome to Liz's Mini-Series, a place where we'll have deep conversations with women around the globe who have overcome some of the biggest challenges in their own lives and achieved success. We hope you'll be motivated to keep pushing forward and reach your goals by hearing these inspiring stories from women who have shattered their own glass ceilings and are now working to maintain their level of success. This series is designed to energize you as you're navigating your entrepreneurial journey. You don't want to miss it. Listen and enjoy!

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

How To Create A Profitable Launch Timeline (for ANY product or service)

Tue, 12 Jul 2022 05:00:00 -0400

"Let's look at the opportunities, and let's improve from there because if you wait until you have everything perfect, you're never going to launch." - Jennie Wright

Are you worried about what to do to create a profitable launch timeline for your product or service? In this episode, a List Building Specialist, Jennie Wright breaks down the five phases of a profitable launch and what you must incorporate to create a successful launch strategy. She also discloses the most crucial phase and explains why you should never skip it. Jennie shares why the launch plans should be flexible and stress the importance of regularly evaluating what worked and what didn't to make improvements for the next launch. Let's dig into it!

Jennie has been helping business owners grow their email lists & generate leads for nearly 10 years. As the creator of The List Injection Method™, she helps her clients and audience generate leads through inbound attraction and permission marketing. Having built over 375+ list builds, she understands the essential steps to create an event that attracts ready buyers AND builds trust & engagement with your audience.

Key Highlights:

[00:01 - 09:54] A Proven Guide to a Profitable Launch

[09:55 - 20:41] Look for Opportunities to Improve

[20:42 - 31:17] The Perfect Launch

[31:18 - 36:04] Wrapping Up!

Grow and Profit Online: Join it for FREE starting on July 19th!

Links and Resources:

Full Show Notes

Connect with Jennie:

LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/

Website: https://jenniewright.com/

Key Quotes:

"You shouldn't change too many things all at once unless you don't have the data to prove that your changes had a positive effect." - Jennie Wright

"We buy with emotion and we justify with logic." - Jennie Wright

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Season Finale: 3 Critical Sections Of A High-Converting Landing Page

Tue, 07 Jun 2022 05:00:00 -0400

You don't have to suffer from low landing page conversion rates forever. Whether you want to give your current landing page a boost, or you're starting from scratch, I'll be providing you with relevant and valuable insights on how to create a landing page that works in your favor. I'll be disclosing the 3 essential elements for a high converting landing page and how you can evaluate it before publishing it. You don't want to miss this episode since we cover the sections, the colors, the copy, and all pieces of a great landing page. I even share with you high-converting copy tips to help your page be successful and tell you about a client converting at 55% right now. Listen and enjoy!

In this episode, I’m covering:

What a landing page is and its purpose
The types of landing pages available
The 3 essential parts of a successful and high converting lead generation landing page
My best practices for increasing your landing page and tools you should use
Real-life examples from my clients who are converting at 55%!

Key Highlights:

[00:01 - 06:01] The 3 Essential Elements for a High Converting Landing Page

• The 3 essential elements you must include to achieve a high converting
landing page
• The types of landing pages available
• Questions you can ask yourself to evaluate how well your landing page will
perform before publishing it.

[06:02 - 11:57] Critical Sections Of A High-Converting Landing Page

• The best practices for increasing your landing page and tools you should use
• An attention-grabbing headline
• One crystal clear call to action for your one offer
• Your details copy

[11:57 - 16:32] Wrapping Up!

• Liz shares her guide to creating a high converting landing page
• Real-life examples from Liz's clients who are converting at 55%!

Resources Mentioned:
• ConverKit
Full Show Notes

Key Quotes

“Just be sure your call-to-action button stands out from the rest of your
landing page and gives a clear direction for your visitor to take action.” - Liz Boer

“The goal with your landing page copy is to tell your reader what to expect,
what they will get out of it. and minimizes distractions.” - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook.
Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE
this episode with someone you know who wants to build their online business,
influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher,
or iTunes.

How to Turn Distracted Work into Income-Generating Work

Tue, 24 May 2022 05:00:00 -0400

“We didn't build the businesses that we have to work 24/7. We built them to work less and impact more people.” - Brittany Dixon

People often struggle with finding out productivity systems that really allow them to achieve their goals and at the same time improve their work-life balance. Brittany Dixon’s story is just one example of how making small, consistent changes to your workday can have a huge impact on your productivity. In this episode, she shares her insights on how to structure your day so that you can achieve more success. Pay close attention to her advice on how to turn your time into more revenue and impact. Let’s dive in!

Brittany is a business systems strategist and host of The Productivity Pod(cast). She helps highly driven and visionary entrepreneurs implement easy day-to-day systems and processes to get them out of their own way.

[00:01 - 09:20] Having A Big Picture Vision For Your Business

[09:21 - 17:47] Time Blocking Makes The Difference

[17:48 - 25:30] How To Structure Work In Order To Achieve Balance

[25:31 - 28:35] Wrapping Up!

Links and Resources
Full Show Notes

Key Quotes:

“You're not going to get clients and revenue and traction if you're not creating relationships,” - Brittany Dixon

“I think people say yes to too much when they haven't mapped out that time on their calendar.” - Brittany Dixon

“When you can really batch your time and your tasks on the types of tasks, it can just help you be so much more productive instead of bouncing all over the place.” - Brittany Dixon

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Zero to 18K Followers In Under ONE Year Using Instagram Reels

Tue, 10 May 2022 05:00:00 -0400

“You're really missing a huge opportunity if you're not taking advantage of reels.” - Kelly McKenna

Are you making sure to create engaging and captivating content for your audience on your Instagram page? It's important to be transparent but also be strategic in how you post to grow and succeed in your business. In this week’s episode, our incredible guest Kelly McKenna provides relevant tips for shooting and editing reels in order to create content that's both engaging and useful to connect with your audience. She also discloses why it's important to have a good balance between being creative and being relatable, and why you should test different marketing strategies. Listen and enjoy!

Kelly is a licensed therapist who specializes in helping millennial women overcome anxiety. She also coaches other therapists and helps them to launch and grow their private practice using social media marketing.

[00:01 - 10:03] Grow Your Audience by Creating Engaging Content

[10:04 - 20:42] Keep in Mind What Will Appeal to Your Audience

[20:43 - 30:37] Have A Short Learning Curve When It Comes to Creating Videos

[30:38 - 40:07] Experiment and Try New Things To Increase Engagement

[40:08 - 41:21] Wrapping Up!

Connect with Kelly

Website: https://www.sitwithkelly.com/link-in-bio

Instagram: https://www.instagram.com/sitwithkelly/

Resources Mentioned

https://www.instagram.com/p/Ccn5KKxJ8sM/

Key Quotes

“You're really missing a huge opportunity if you're not taking advantage of reels.” - Kelly McKenna

“We don't need to always be like an actively sales mode, your content and your wins can help sell for you.” - Kelly McKenna

“You really have to hone your skill and practice and get better at it and get better at figuring out what your audience wants to see and feeling more confident and trying new things.” - Kelly McKenna

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Scaling Secrets + How To Grow An Engaged Email List

Tue, 26 Apr 2022 04:00:00 -0400

“Think about the customer experience and how we can complement what they're doing versus bombarding them with the information that they're not ready for.” - Destini Copp

We live in a day and age where people are so inundated with information that they're not going to respond to anything unless they're really interested in it. So if we want people to actually take action, we have to be very creative and come up with something that's really going to pique their interest. In today’s episode, we have an insightful conversation with Destini Copp, a marketing expert who helps entrepreneurs launch and grow their online businesses with time-saving templates, swipe files & simplified MBA-like training. She will share how to generate leads and how to increase conversions on your website. She will talk about how you can understand your ideal customer and figure out what would make them happy in order to be successful and provide a unique experience. She also discloses how you can increase the chances that someone will take action and sign up for your email list or purchase your product or course.

Key Highlights:

[00:01 - 10:22] Keep Things Simple!

[10:23 - 20:36] Ensure That People Are Satisfied with The Experience

[20:37 - 28:34] Continue to Create Great and New Content

[28:35 - 29:39] Wrapping Up!

Connect with Destini
Website: https://destinicopp.com/

Instagram: https://www.instagram.com/destinicopp/

LinkedIn: https://www.linkedin.com/in/destinicopp

Resources Mentioned

https://appsumo.com/

https://www.udemy.com/

https://infostack.io/

https://kajabi.com/

https://freelancingfreedom.com/

Key Quotes

“As you grow and learn more about your market and your ideal customer or what they need from you, you are going to make changes and you're going to pivot from that.” - Destini Copp

“My key takeaway here is just to get creative, think about different ways you can grow and market your business.” - Destini Copp

“The absolute biggest way that I have grown my audience and my email list has been through collaborations with other business owners in my niche.” - Destini Copp

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

How I Crafted A 6-Figure Digital Course Launch Campaign

Tue, 12 Apr 2022 05:00:00 -0400

“Free valuable offer first, sell later.” - Liz Boer

How can creating online courses benefit your online business? For one, it is an asset you can receive unlimited earnings from, 24/7. In this episode, I’ll discuss some practical tips to apply when launching your digital course and the ways to effectively generate leads. The key is not to be too pushy and to offer value first before anything else. Don't forget to check out the helpful links and tools mentioned in the episode!

[00:01 - 03:40] The Multiplying Benefits of Digital Courses for Your Business

[03:41 - 15:25] Tips and Tricks for Better Leads Generation

[15:26 - 22:35] Underused but Effective Strategies to Employ

[22:36 - 27:31] Wrapping Up!

Key Quote

“Contrary to what you might believe, you don't have to wait years for the perfect evergreen transition. To start making six figures from your digital course, you don't have to spend hours and hours desperately trying to get people to sign up either. You can use streamlined and efficient strategies that won't have you staring at your laptop all night long, or feeling overwhelmed or wondering if anyone will buy from you.” - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

https://quickbooks.intuit.com/accounting/

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Tax Deductions For The Self-Employed + Changes Coming For 2022

Tue, 29 Mar 2022 05:00:00 -0400

“Whoever is listening, I'm talking directly to you. Separate your business and personal finances. So get a business bank account. That is going to make just the organization of everything so much simpler, it's gonna make tax time easier for you, it's going to make just knowing your numbers and knowing if you're profitable, easier for you.” - Brittney Suttle

Tax and finances may seem to be daunting for business owners, but it doesn’t have to be that way. In this episode, Brittney Suttle demystifies tax and organizing your finances by knowing some tricks and utilizing tools. She also discusses tax laws and due dates to take note of. Employing the tactics can make life as an entrepreneur less stressful for you.

Brittney Suttle, an Indianapolis-based CPA, is the founder of Knies & Co, a virtual CPA firm working with online entrepreneurs. An educator and self-proclaimed financial guru, her mission is to make money more approachable for women. She passionately works to help female entrepreneurs get more out of their business (& life) through great money management & simple systems. She is currently obsessed with pasta, her flexible schedule, and no make-up days. When not on the other side of this computer, you can find her working at one of her rental properties, sipping champagne on the porch with her husband, or entertaining her little one, Sam.

[00:01 - 05:09] Finances Do Not Have to Be Complicated

[05:10 - 20:21] Steps to Take for Getting Organized with Tax Filing

[20:22 - 34:17] Due Dates, Forms, and Tax Estimates

[34:18 - 38:42] Wrapping Up!

Key Quotes

“These [add-ons] are the expenses that you may be paying for personally, but are also business related, because you do use them at least partially for your business. So because they're not necessarily run through and paid via your business, you just don't think about including them as a deduction. And these are things like your cell phone and internet.” - Brittney Suttle

“It's still helpful to have people in your corner that are certified, can answer the questions correctly that you have, and are there to support you in the way that your business is set up and the way that you are wanting to grow your business.” - Liz Boer

Resources Mentioned

https://mileiq.com/

https://zapier.com/

https://b1g1.com/

Connect with Brittney
Website: www.kniesandco.com

Instagram: @brittneysuttlecpa

Facebook group: The Prosper Simply Community

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

How to Effectively Market Your Podcast With Jenny Suneson

Tue, 15 Mar 2022 05:00:00 -0400

“It [achieving results from podcasting] is not really that instantaneous. But if you keep up with it, and you keep staying consistent, and you're constantly talking about what you have to offer and providing that value, then yes, you're going to see the benefits from your podcast.” - Jenny Suneson

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Jenny Suneson to discuss how we can use podcasts to let listeners warm up to us and turn them into leads. Through the right tools and strategies, it is possible to make the most out of your podcast in the marketing ecosystem.

Jenny is a podcast launch strategist + manager that helps female entrepreneurs launch + grow their podcasts and start turning their listeners into leads. She also hosts Savvy Podcasting for Entrepreneurs which is a podcast for female entrepreneurs looking to get into the ears of their ideal clients and customers and learn about what's actually working in the podcasting world. When she's not working on her business or recording podcast episodes, she's hanging out with her hubby, son Everett, and two Goldendoodle pups.

[00:01 - 07:04] Thriving Through Podcasting in the Marketing Ecosystem

[07:05 - 11:58] The Opportunity for Establishing Authenticity and Strategic Offering

[11:59 - 28:52] Listener Engagement through Value and Consistency

[28:53 - 34:02] Tools and Numbers to Track for Progress

[34:03 - 37:47] Wrapping Up!

Links and Resources
Full Show Notes

Key Quotes

“I think it's just a great way to get in front of people and continue nurturing them and to the point where they join your email list and then they start joining your programs and things like that. So It's like kind of the beginning point of a funnel.” - Jenny Suneson

“What's the point of having a podcast and using it for your business if you're not talking about what you do, ever? Because obviously, that's not going to result in income for you.” - Jenny Suneson

Connect with Jenny

Facebook: http://www.facebook.com/groups/savvypodcastingforentrepreneurs
IG: http://www.instagram.com/jennysuneson

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Sales Funnel Mistakes (+ How To Avoid Them)

Tue, 01 Mar 2022 05:00:00 -0500

“You can't create a sales funnel and leave it. It might be automated and it should be automated, but it should not be abandoned.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! It may seem like creating a sales funnel is a one-time act because of how much time and energy it takes to establish it, but in this episode, I will tell you how monitoring the stages and tweaking along the way can mean gaining more thousands of dollars than your current metric. Get to know some practical tips as well as problems to avoid on the way to achieving your target conversion rate!

[00:01 - 07:20] Crafting an Effective Sales Funnel from Start to Finish

[07:21 - 16:25] Practical Steps to Target Low Conversion Rates

[16:26 - 36:07] Get Your Leads On and Avoid the Common Mistakes

[36:08 - 40:14] Wrapping Up!

Links and Resources:
Full Show Notes

Key Quotes

“About 90% of people will not purchase from you the very first time you invite them to buy. Trust has to be formed to make people feel comfortable purchasing from you. That's why it takes at least five interactions before a lead converts. ” - Liz Boer

“We need to be prepared to get it wrong and make adjustments. No one expects everything to go right the very first time. So don't give up if you're not getting the results that you want.” - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Systems For Busy Mompreneurs To Stay Ahead of the Chaos With Heather Steinker

Tue, 15 Feb 2022 05:00:00 -0500

“You can't master everything. Not everybody is built for that… Just give yourself some grace. And be patient with yourself. And if you don't get it done that day, and you don't get it done the next day, just make sure that you keep trying to get it done.” - Heather Steinker

It’s not easy to be a mom, have a business or job, and raise children at the same time. However, through proper time management, the tasks can be less daunting. Heather Steinker discusses practical tips and strategies to employ such as knowing your “power hour”, setting timers, and delegating tasks in the family.

Following the crumbs in the chaos is a full-time job. As a busy mom of three, a wife to a traveling hubby, and keeping it weird in Austin, Texas, it’s safe to say that Heather’s life is far from boring. Running a household with three young kids takes strategy and a system to keep things moving, like a well-oiled machine. After many moms came to her asking “How do you do it? I swear you have more time in the day than anyone else,” Heather wanted to show them the way! She created Chaos n’ Cookies to help busy mompreneurs stress less and save time through helpful tools and systems to increase productivity in their lives. Heather teaches her clients to be more efficient in their homes or running their businesses, working smarter and not harder.

[00:01 - 05:10] Creating Systems Despite Chaos - Working Smart, Not Hard!

[05:11 - 16:17] Imposing Discipline When Tiny Tasks Get in the Way

[16:18 - 35:29] Tips for Mompreneurs on Online Business and Home Management

[35:30 - 38:14] Wrapping Up!

Key Quotes

“You want to get those non-negotiables out first, and then any very important task, whatever you don't get done. And it can wait, it will go to the non-negotiable for the next day so that you're not pushing it… At least [it] will get done the next day, so it's peace of mind. You can move on to being a mom or doing what you need to do.” - Heather Steinker

“You either cut the time short that you would spend for yourself or maybe with your spouse or your family, because you're going to go and organize a closet, or you're going to go and clean up something and take the time away from something else. So you want to time block as much as you can, and really try to stick with it super difficult if you're not disciplined.” - Heather Steinker

Connect with Taylor

Website: https://chaosncookies.com

Facebook: https://web.facebook.com/chaosncookies

Instagram: https://www.instagram.com/chaosncookies/

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

How To Automate Course Sales With a Webinar

Tue, 01 Feb 2022 05:00:00 -0500

“A lot of people forget that buying decisions are based on psychology. There's an entire process, we go through to decide whether purchasing something will be a good decision for us or a bad one. When you understand that psychology, you can use it to sell better. You can use it to message more clearly.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I will share free webinar secrets to evergreen funnels including the three essential components and two fatal mistakes to avoid! It’s a common misconception that conducting webinars demands too much time and effort but through automated funnels, it is definitely possible to attain high conversion rates. Find out the secrets of a six-figure webinar funnel by securing your spot at the free webinar!

[00:01 - 07:30] Unlimited Revenue through an Evergreen Webinars

[07:31 - 19:30] The Three Essential Components of an Automated Funnel

[19:31 - 26:05] The Common Mistakes You Need to Avoid

[26:06 - 29:08] Wrapping Up!

Links and Full Show Notes

Key Quotes

“When we flip our sales process and automate through an evergreen webinar funnel, we create the ability to have more reoccurring revenue in our business.” - Liz Boer

“To make a good return on your sales process, this whole funnel should not end when your webinar is over.” - Liz Boer

“Your webinar itself needs to be optimized, which means you'll be able to get more attendees signing up right away, and you will be able to follow up with them through your automated process and make sales on a reoccurring basis.” - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

$50K Months With a High Ticket Group Coaching Program

Tue, 25 Jan 2022 05:00:00 -0500

“I am solving an important problem for people that is painful, that is worth a high amount of money to be solving. And the result is I'm helping them create are also worth a lot of money. So if I'm going to charge a very low ticket for this, it makes no sense. There's no alignment there and the value that I'm delivering and the results that they're getting. So high ticket becomes the no brainer.” - Rose Radford

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Rose Radford to share her story of transitioning from the corporate world to entrepreneurship and how she rapidly scaled her business. Offering high-ticket coaching programs may sound daunting, but in this talk, she explains why this works better alongside the idea of keeping your content evergreen.

Rose Radford is a Tedx speaker, Business Strategist & Coach.

After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online.

Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025.

[00:01 - 05:29] Rose Radford on the Shift from Corporate to Entrepreneurship

[05:30 - 14:09] Establishing Alignment with Price Points and Strategies

[14:10 - 26:08] Tips for Mindset Shift and Making the Decision to Be That Person

[26:09 - 38:51] Practical Applications for Content Creation

[38:52 - 42:24] Wrapping Up!

Links and Resources From This Episode:
Full Show Notes
Free training with Rose Step Up & Scale: Create A High Ticket Group Coaching Program That Sells 24/7 Using Evergreen Marketing

Key Quotes

“It’s [shifting to running a business] so transformational. And it's not just any decision. It's one of those like full bodily decisions. I'm doing it. I'm all in. I'm 100% committed because it's easy to make a decision, but it's a lot harder to make that full commitment decision. And that's the type of decision that makes a huge difference. ” - Rose Radford

“Growing in your pricing is an invitation to grow within yourself and shift those money beliefs so that you can become more and more of a high earner.” - Rose Radford

Connect with Rose

Instagram: https://www.instagram.com/iamroseradford

Webpage: https://www.roseradford.com

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

This Pre-Launch Campaign Will Boost Your Sales [EP 29]

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

4 Key Elements of An Effective Sales Funnel

Tue, 18 Jan 2022 05:00:00 -0500

“Implementing an effective sales funnel makes your business predictable. You know that as long as you're getting enough people at the top of the funnel, you will get clients at the end.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I’ll reveal the four key elements to creating a solid sales funnel utilizing the know, like, and trust factor. Hitting target sales may be one of the biggest challenges in business, but establishing the process does not have to be that complicated. By recognizing the levels of awareness and knowing the proper timing for offers, we can work towards predictable sales.

[00:01 - 05:42] Factors to Crafting an Effective Sales Funnel

[05:43 - 12:46] Recognizing the Levels of Awareness and the Sales Process

[12:47 - 30:18] The Keys to Crafting an Effective Sales Funnel

[30:19 - 32:14] Wrapping Up!

Links + Resources:
Full Show Notes

Key Quotes

“Usually, we don't see products and instantly buy them. There's a journey we go on before making that first purchase. When you understand what that process is, for your clients and customers, you can optimize it to make the best experience possible.” - Liz Boer

“You want to maintain your ideal clients interest in you, without pushing too hard for the sale” - Liz Boer

OTHER EPISODES RELATED TO THIS TOPIC YOU MIGHT ENJOY:
How To Use Video Content To Make More Sales [EP 36]

6 Figure Results. How We Did It – BTS Part 1 [EP 24]

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

7 Habit Changes Since Becoming An Online Entrepreneur

Tue, 04 Jan 2022 05:00:00 -0500

“The best thing about habits is that once you get into the routine, they become second nature, so if you keep up the habits that help you to succeed, that means success becomes second nature. Isn't that awesome?” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! It’s 2022 and that means more opportunities in store for us! However, what does it take to attract and execute on these? It’s building better habits. In this episode, I will share seven habit changes - what to keep and what to ditch - that will make this coming year a success for exponential growth both professionally and personally.

[00:01 - 05:20] The Biggest Magic Pill to Business Success

[05:21 - 14:38] Shine Like A Bright Golden Star That You Are

[14:39 - 20:11] Becoming a Cheerleader for Other Entrepreneurs

[20:12 - 21:37] Wrapping Up!

Key Quotes

“Any successful entrepreneur that is being honest with you and themselves will tell you that they did not build their business overnight. It took consistent hard work to get where they are today.” - Liz Boer

“The only people you need to please are your ideal clients and customers, well, and really, yourself. Focus on your niche and your unique value.” - Liz Boer

“The only way to fail is to give up. When you give up, you have zero percent chance of succeeding. When you keep going, you have every chance in the world of succeeding.” - Liz Boer

LINKS
Full Show Notes

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Year End Review + 2022 Goal Planning

Tue, 21 Dec 2021 05:00:00 -0500

“It's better to push ourselves and only get halfway to achieving that goal than set goals you know you can achieve without even trying.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I will be sharing my tactics in crafting my year end review and goal planning for the upcoming year. ‘Tis the season to be jolly, be grateful, and be willing to acknowledge ourselves on both our wins and losses. Plan with me and let’s keep our head full of dreams with what’s to come and work towards execution!

[00:01 - 03:56] “The Brain Dump” - The Significance of Self-Reflection

[03:57 - 16:19] Steps to Effective Goal-Setting

[16:20 - 21:27] Optimize, Break it Down, and Make it Doable

[21:28 - 23:14] Wrapping Up!

Links and Resources:
Full Show Notes

Key Quotes

“Honestly, without goals, it's really hard to reach our full potential, taking the time to think about what you want to achieve. And how you are going to do that allows you to plan your path to success. It gives you direction and an outcome to focus your efforts towards.” - Liz Boer

“When things go wrong… Let's not ignore that my friend. What really helped me to review events that didn't go well without feeling bad about myself, is to remember that there are no failures. These are just lessons.” - Liz Boer

“Having income goals is amazing. But we find fulfillment in achieving so many other things. Find out what drives you and makes you happy. Then focus on that. Because those are the goals you are going to follow through on [to] create the life you've been dreaming of living.” - Liz Boer

“Planning ahead of time ensures you are moving in the right direction. That gives you a sense of purpose and everything that you're doing. And you can be much more intentional with the way that you're doing it. Like I said, you will come up against obstacles. But the more you are prepared, the easier these will be to overcome.” - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Copywriting Strategies and Tips To Help You Market Better with Alyson Lex

Tue, 07 Dec 2021 05:00:00 -0500

“By getting personal you're improving the connection that you have with the person who's reading what you write. You're more on target because they feel like you understand them, and you've dialed so far into the problem they have that of course, you're gonna be able to solve it.” - Alyson Lex

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Copy is pretty much a part of everything we do as online business owners. Copy can transform hearts and minds, but how do we choose which copywriting strategy works for us? I talk with Alyson Lex, a pro copywriter, to share easy-to-remember phrases you can use to market better. We dive into strategies to increase conversions and how to know if it is time to tweak your messaging.

Alyson Lex is a 13+ year veteran direct response copywriter. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors, and speakers, to her podcast helping you market your business AND put good into the world she lives and breathes effective marketing that works withOUT selling your soul.

[00:01 - 05:22] Who is Alyson Lex?

[05:23 - 12:42] So, What is Copy?

[12:43 - 23:43] How to Get Personal With Your Audience

[23:44 - 35:03] Using Emotion to Convert and Sell

[35:04 - 47:59] Phrases You Can Use on Your Landing Page

[48:00 - 54:47] Talking Tools and Data

[54:48 - 57:47] Closing Up!

Key Quotes

“So we identify the problem, we agitate it a little bit, and we show them what it looks like. If you're not doing that, you're not getting them emotionally in a place where they're ready to take action. We buy based on emotion, and then we justify it with logic.” - Alyson Lex

“People are going to opt-in for something because they emotionally feel charged to do so. We're really buying based on some sort of emotion, whether that be a fear that we're trying to move away from or a joy that we're striving towards.” - Liz Boer

Connect with Alyson

Alyson’s Website - https://alysonlex.com

Alyson’s FB - https://www.facebook.com/AlysonLex

Alyson’s IG - https://www.instagram.com/alysonlex/

If you want a 10 step formula for copywriting, download Alyson’s PDF www.alysonlex.com/writeitself

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Generating Profit + Money Management Systems For Entrepreneurs

Tue, 30 Nov 2021 05:00:00 -0500

“It's just learning how to balance things as entrepreneurs, again, we want some that just give me an easy answer. But so much of being an entrepreneur is making decisions. And if we have good data and the right visibility into that data, then these decisions start to at least become a little easier to make.” - Parker Stevenson

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, Parker Stevenson discusses the relevance of budgeting in not only maintaining the business, but also leveling it up. Sometimes, business owners feel trapped and unsure of the next step, but by properly analyzing the data, the next steps to take can become much clearer and feasible.

Parker is a managing partner and the Chief Business Officer at Evolved Finance; a bookkeeping firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at adidas America where he became the US product manager for golf footwear.

[00:01 - 06:20] Who is Parker Stevenson?

[06:21 - 20:24] Protecting Profit and Implementing Budget Analysis

[20:25 - 33:46] Maintaining the Financial Insight towards Growth

[33:47 - 41:48] Wrapping Up!

Key Quotes

“Bad things tend to happen when business owners either try to do their taxes themselves, or they trust someone who's not certified to do their taxes themselves.” - Parker Stevenson

“There's this point where it's like...Okay, I'm generating revenue, but how do I manage that revenue and make sure I'm making smart investments in my business to help it grow while also staying profitable?” - Parker Stevenson

“If you have this data organized in a really clean way... as your business starts to grow, having that data in bookkeeping software will, for sure, make your accountant feel more comfortable writing some of these things off and the more profitable your business is.” - Parker Stevenson

Connect with Parker

Facebook: https://www.facebook.com/groups/evolvedfinance

Instagram: https://www.instagram.com/evolvedfinance/

Twitter: https://twitter.com/evolvedfinance

Website: http://evolvedfinance.com/

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

[BONUS EPISODE] BUSINESS GROWTH THROUGH SOCIAL IMPACT

Tue, 23 Nov 2021 05:00:00 -0500

“The power is that when you have a commitment and passion around something, other people do too, even if they don't know much about it... Research shows, people are wanting to spend their money where they know their pound or dollar actually makes a bit more of a difference.” - Kat Luckock

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Kat Luckock to talk about how organizations can be structured both for profit and for social impact. She shares how significant it is to stick to showing intentionally with our causes while establishing a sustainable business model.

Kat is anything but conventional. She first studied Peace Studies before moving into Equality & Human Rights work in local government and ran her first non-profit at age 23. She is fascinated by the power of conversation to transform (and at its worst destroy) society. She set up her first social enterprise at age 28, which now works with 4000+ teenagers a year across the UK. She is an expert in increasing trading income for organizations and now teaches other social entrepreneurs how to do the same. Since being a mum Kat has decreased her working hours to 3 days a week and is more productive and successful now than she ever was working 5 days per week. She is the founder-director of 3 social enterprises and the perfect example of how trusting your gut and following your heart will lead to the best life possible.

[00:01 - 09:44] Let’s Get to Know Kat

[09:45 - 17:45] Embedding the Social Impact Rationale into the Business

[17:46 - 24:27] Ensuring the Impact of Supporting the Cause

[24:28 - 33:39] Wrapping Up!

Key Quotes

“You can also have and embed a very clear mission and purpose within your organization that helps redefine the clients and customers so you can actually have the impact you want to have through the customers you're working with.” - Kat Luckock

“They [millennials] want to know that they're contributing to a business and a business success, not just for a handful of shareholders, but to actually make a positive change in the world.” - Kat Luckock

Connect with Kat

Website: https://shareimpact.org/

Facebook: https://www.facebook.com/TheSocialEntrepreneurCoach

Instagram: https://www.instagram.com/katluckockcoaching/

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Full Show Notes + Resources

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

7 Secrets of Sales Psychology Using NLP

Tue, 16 Nov 2021 05:00:00 -0500

“When we aren't fully listening, we are missing out on vital information that could be the difference between closing a new client and losing a sale.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I’ll share with you the power of neuro-linguistic programming (NLP) and how we can use this in sales to attract new leads. These psychological techniques help us approach customers more effectively through deeper understanding and thus, recognizing the ways we can serve them better. If you’re interested in learning more about this method, check out the free sales scripts here with this episode!

[00:01 - 04:31] Psychology in Selling - The Power of NLP

[04:32 - 16:20] Make the Customer Feel Heard

[16:21 - 27:56] Discovering Opportunities through Mindset Shift

[27:57 - 29:48] Wrapping Up!

Key Quotes

“If our audience can't understand our value, they won't be able to be impacted by it. And that's just the honest truth. This is the secret sauce.” - Liz Boer

“Just because you feel like there has been a negative downturn in the conversation doesn't mean all is lost, you have the ability to change the nature of the conversation.” - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Mastering Client Management with Taylor McMaster

Tue, 02 Nov 2021 05:00:00 -0400

“When it comes to growing any business, there are going to be points in growing and scaling when you need support. I think it's important to realize at what point you want to get help.” - Taylor McMaster

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Taylor McMaster to talk about how she runs her client management agency, and the tools and processes she uses to run her business, build her team, and communicate with clients.

A self-starter, Taylor knew she wanted to own a Digital Marketing Business — leading her to her true passion, Client Account Management. Soon, Taylor knew this was a service every agency needed— full-service Account Managers who acted as a liaison between agency owners and clients.

Now, Taylor leads a team of Client Account Managers through DOT & Company, training the CAMs to work with different agencies so that agency owners can focus on scaling their business while DOT takes care of clients. We make them feel supported, taken care of, and exceptionally thrilled with their choice of a Digital Marketing Agency.

[00:01 - 06:12] Getting to Know Taylor

[06:13 - 11:29] Streamlining the Onboarding Process

[11:30 - 23:52] How To Grow Your Team

[23:53 - 27:02] Wrapping Up!

Key Quotes

“When hiring, we have a full-blown assessment. So at this point, things that we're looking for are if they followed the very detailed instructions, we're looking for written communication specifics of how they would actually speak to a client, and speak to their results, and then we're looking to see how much they know about digital marketing, how much they understand about our role as a client account manager, and then how they go about really detailed answers and putting their best foot forward.” - Taylor McMaster

“It's something that is so small and detailed, but you can tell so much from someone taking that extra effort to pay attention.” - Liz Boer

Connect with Taylor

Website: www.dotandcompany.co

Podcast: www.dotandcompany.co/podcast

Facebook: https://www.facebook.com/dotandcompany

Instagram: https://www.instagram.com/dot_and_company/

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

How to Get More Coaching Clients With Only 3 Emails

Tue, 19 Oct 2021 05:00:00 -0400

“Nothing is quite as compelling as a story. Through storytelling, your subscribers can get a full sense of what working with you is like. It will get them excited to achieve those results themselves. So pick a transformational or redemption story to talk about.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, we chat about how the process of getting coaching clients doesn’t have to be left to chance. Do you know where your next client is coming from? Here are tips and strategies on nurturing people into your business and closing the people who are ready for you, so that you never have to wing your lead generation strategy again!

[00:01 - 04:01] All It Takes is 3 Emails

[04:02 - 07:08] Email #1 - Transformational Story

[07:09 - 13:24] Email #2 - The ‘Us’ vs ‘Them’ Email

[13:25 - 28:47] Email #3 - Why Now?

[19:13 - 21:54] Wrapping Up!

Key Quotes

“The point of these emails is not for them to realize the need to work with someone of your profession. The point is for them to realize they need to work with you, specifically. This is your chance to show how you can change their life like no one else can” - Liz Boer

“To get your email subscribers over the line and actually buying your program, you need to show them how you can make them feel something positive or how you can alleviate negative feelings.” - Liz Boer

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Common Branding Mistakes Most Solopreneurs Make (+ How To Fix Them)

Tue, 05 Oct 2021 05:00:00 -0400

“I always explain branding as the personality of your business.” - Dawn Foster

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Dawn Foster to teach us how to set our brands up for success as Solopreneurs. We get practical and precise with metrics and tools.

Dawn Foster is a marketing strategist and brand guru who sees shapes and colors before words. She's led small and large marketing teams for over a decade and now works with solopreneurs and small business owners to take their marketing to the next level. Dawn is an analytical person who specializes in not only creating a branding foundation but in using numbers and data to amplify marketing strategies. She's worked with Golfsmith (now Dick's Sporting Goods), Renewal by Anderson, QuantumDigital, and more and shares what she's learned along the way with her clients.

[00:01 - 08:28] Getting to Know Dawn

[08:27 - 18:27] The First Steps of Online Marketing

[18:28 - 28:47] What Happens After the Foundation is Set?

[28:48 - 39:30] What Metrics Should Solopreneurs Focus on?

[39:31 - 47:11] Favorite Branding, Media, and Metric Tools

[47:12 - 49:54] Wrapping Up!

Key Quotes

“Branding now is more important than ever. People really want to connect with the business that they are deciding to put their resources into and invest in.” - Dawn Foster

“Branding is something that does not stop, just because you're starting a business and working on branding. You'll continue to work on that same branding, and it will continue to evolve as long as your business is in existence.” - Dawn Foster

“A little spend consistently has a bigger impact than a larger spend here or there.” - Dawn Foster

Resources Mentioned:

Connect with Dawn

Website: www.dfostermarketing.com

LinkedIn: www.linkedin.com/in/dawnpfoster

Instagram: www.instagram.com/dfostermarketing

Facebook: www.facebook.com/dfostermarketing

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

My Honest Review of Amy Porterfield's Digital Course Academy (2021): Is it WORTH it?

Tue, 21 Sep 2021 07:00:00 -0400

“For me, DCA is perfect because it provides a step-by-step strategy for the entire course creation journey. From strategy to planning, pricing, creation, launching, including a full tech and resource library. In a nutshell, DCA teaches students how to make the ultimate shift from struggling to make money online, feeling stretched too thin, and feeling uncertain of what they should be doing to creating a profitable asset in their business.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Today I pull back the curtains to share my honest opinion of the first course I ever bought back in 2019. If you’ve been thinking about jumping into this course, now is the time to do it! Amy Porterfield’s Digital Course Academy is open until September 28, 2021 and by using my link you’ll get double the benefits.

And if you’re still on the fence on whether DCA is for you, stay tuned for my honest review.

[00:01 - 07:58] Let’s Begin with an Overview of DCA

[07:59 - 14:52] Out of all the Other Digital Courses, Here’s Why This Course Stands Out

[14:53 - 18:39] Here’s What You Get With My Link

[18:40 - 22:15] Wrapping Up!

Key Quotes

“DCA is going to take you through the lifetime journey of your digital course. And I'll be there to hold your hands along the way, and show you the ropes of launching your offer from pre-sell to first launch.” - Liz Boer

“I know it can be scary. I know it gets hard at times and you might want to quit. So let me be the person that will pull you up. When the days seem tough, or you get stuck, I’ll pour everything I know from experience into you so that you can create the business you love. The power is in your hands, you just have to choose to be brave enough to take the first step.” - Liz Boer

Resources Mentioned:

Use my link https://lizboer.com/entrepreneur-resources to get all the bonuses mentioned above when signing up for Amy Porterfield's Digital Course Academy (live as of 9/21 at 7 am ET)
Full Episode Show Notes

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

5 Ways To Use Social Media To Promote Your Online Course

Tue, 14 Sep 2021 05:00:00 -0400

“I feel like social media is this huge beast... But it really comes down to being authentically you on whatever platform feels aligned for you and where your clients are hanging out.” - Shannon Shaheen

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I have the pleasure of welcoming Shannon Shaheen to talk about how to promote your digital course, 5 ways you can leverage social media to market your course, and how to master reusing content like a pro!

Shannon Shaheen is a Virtual Assistant & Social Media Coach. She loves helping online coaches & photographers show up on social media confidently through simple strategies & tools! Your go-to productivity sidekick when it comes to Social Media!

[00:01 - 07:29] Getting to Know Shannon

[07:30 - 17:51] Tackling the Social Media Beast

[17:52 - 38:52] Promote Your Course With These 5 Methods

[38:53 - 40:47] Where to Find Inspiration for Content

[40:48 - 44:11] Wrapping Up!

Key Quotes

“I recommend, if you're in a launch phase, utilizing live video at least once a week during your launch, 3 reels a week, and then on your stories, every single day is key.” - Shannon Shaheen

“Don't be afraid to reuse content, I do it all the time. It's a great strategy that saves you time and stress in the long run.” - Shannon Shaheen

“Really think about how you can stand out rather than just being like, ‘Here's my link.’ Think about how, under those self-promotional things, how can you take it a step further and make yourself stand out and give value at the same time.” - Shannon Shaheen

Connect with Shannon

Follow Shannon on Instagram @shannonshaheenva

If you’re looking for additional support growing your business via social media, sign up for her Back Pocket Content Membership https://www.shannonshaheen.com/backpocketcontent

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

How To Use Video Content To Make More Sales

Tue, 31 Aug 2021 05:00:00 -0400

“Video content across the board is the trend to get on if you haven't already because what we're seeing is that if an account is not doing any video the reach that you have in your organic content is very low. And even just posting one reel per week, or getting on stories twice in seven days, will boost your account.” - Emma Tessler

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Emma Tessler joins me to give her advice and expertise on how we can optimize social media to get clients, grow our business, and sell out our offers.

Emma Tessler is the founder and CEO of Ninety Five Media, a new-age digital marketing agency. Their mission is to help female founders make more impact & income through Social Media Marketing. Ninety Five Media helps their clients connect with ideal clients, build community, and convert audience members into paying clients.

[00:01 - 03:55] Getting to Know Emma

[03:56 - 06:51] Organic and Paid Media

[06:52 - 14:05] Making Your Audience Love Your Content

[14:06 - 21:44] Why You Should Be Paying Attention to Video

[21:45 - 30:10] Tried and True Strategies That Will Never Go Out of Style

[30:11 - 36:55] Closing Segment and Some Last Hot Tips

Key Quotes

“I think that your organic marketing is your baseline, it has to be the standard that you always come back to. If you're driving all this traffic back to a platform that isn't built up, and that really doesn't have content that is connecting with the people who are finding it, then it's all going to be for waste. It won't actually convert anything for you.” - Emma Tessler

“Oftentimes, the vast majority of us are looking at our vanity metrics... And at the end of the day, they really don't mean anything. What we do is we solely look at your conversion metrics.” - Emma Tessler

Resources Mentioned

Connect with Emma

Website: https://ninetyfivemedia.co

Instagram: https://www.instagram.com/ninety.five.media

Facebook: https://www.facebook.com/NinetyFiveMediaCo

Get Emma’s FREE guide, 6 Authority Building posts to begin converting your audience to paying clients: https://ninety-five-media.mykajabi.com/6-Authority-Building-Posts

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

6 Growth Hacks To Increase Your Online Sales

Tue, 24 Aug 2021 05:00:00 -0400

“While each of these six growth strategies will take some time to set up initially, give yourself some grace, but know that once they are set up, you'll continue to benefit once your hacks are in place. Each will bring a sustainable and lasting boost to your revenue generation and online sales.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Are you feeling stuck? Or have your sales goals hit a plateau? I’ve created 6 sales hacks that can help you hit your goals and increase your business’ growth. I’ve created nearly 200 sales funnels using some of the same growth hacks I am about to share with you in this episode. Stay tuned!

[00:01 - 06:16] Gather Your Benchmarks

[06:17 - 08:07] Offer Content Upgrades Immediately in Your Funnel to Those Ready for More

[08:08 - 10:48] Streamline Your Checkout Process

[10:49 - 13:24] Price Your Products Right

[13:25 - 15:35] Find Your Influencers, Referral Partners, and Social Proof

[15:36 - 17:44] Develop Smart Retargeting Strategies to Win Back Your Customers

[17:45 - 20:04] Closing Segment

Key Quotes

“Some people pay attention to vanity metrics; Metrics that honestly don't really matter in the grand scheme of things. Vanity metrics include likes, comments, engagements, shares, and saves. To increase your sales, we will pay much closer attention to things like clicks to your landing pages, the number of weekly website visits, and how often a social click leads to a purchase or booked call.” - Liz Boer

“Give your prospect an opportunity to choose but guide them towards the price you ideally want to sell your offer at through tiered pricing.” - Liz Boer

“Finding the right partners to recommend my product, activating referral programs, and showing social proof has been the three-tier approach I have taken to increase my sales with minimal effort on my part.” - Liz Boer

Resources Mentioned

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

How to Turn Podcast Listeners into Paying Students with Melissa Guller

Tue, 17 Aug 2021 05:00:00 -0400

“At the end of the day, I really believe people buy from people and they buy from people they like. That's one of many reasons why podcasting is so powerful for business owners.” - Melissa Guller

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I welcome Melissa Guller, the CEO of Wit and Wire, to talk all about how coaches and online educators can turn podcast listeners into paying students in their courses and programs.

Melissa Guller is a course creator, podcast producer, and CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting.

She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.

Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped thousands of podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love.

[00:01 - 02:39] Getting to Know Melissa

[02:40 - 10:00] Podcasting Can Be Hard, But Here’s Why You Should Start One Anyway

[10:01 - 13:39] Strategies to Warm up an Audience When Preparing for a Launch

[13:40 - 26:29] Tips on How to Beat Podcaster’s Block

[26:30 - 40:41] Maximizing Ad Spots, Call to Actions, and Opt-Ins

[40:42 - 46:23] Closing Segment

Key Quotes

“It's not the topic that's going to set you apart. The thing that's really gonna set you apart is your personality, your experience, and the way that you came into knowing about your topic.” - Melissa Guller

“I can offer three different approaches [for generating podcast topics] that I usually recommend. The first is to think like a listener. The second is to think like a marketer. And the third is to think like a reporter.” - Melissa Guller

Resources Mentioned

Connect with Melissa

Website: https://witandwire.com

Instagram: https://instagram.com/witandwire

Pinterest: https://pinterest.com/witandwire

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

10 Steps To Creating An Irresistible Online Course

Tue, 10 Aug 2021 05:00:00 -0400

“We all know one of the fastest and most impactful ways to get your knowledge out of your head and into the hands of many, while at the same time making a bigger impact and income, is to turn your expertise into a lead generation money-making-machine by producing an online course.” - Liz Boer

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I’m giving you all the basics you need to create an online course. There are so many reasons to love online courses; they can grant you the freedom to pursue your passions, consistent, scalable revenue, the ability to empower friends, build authority in your niche, or just let you hold a fancy title like “Boss Babe.” Whatever reason you want to create an online course, here are 10 steps you need to know to execute a successful and irresistible course.

[00:01 - 05:59] An Intro to Online Courses

[06:00 - 09:09] Prep and Plan

[09:10 - 10:41] Finding Your Perfect Buyers

[10:42 - 13:12] Develop Your Course Promise

[13:13 - 17:19] Crafting Your Course Content

[17:20 - 22:42] Pricing and Selling

[22:43 - 25:22] Closing Segment

Key Quotes

“When finding the perfect buyers for your topic, don't make the mistake of creating your course in a bubble before validating your idea. Success doesn't exist in a vacuum. Start studying other people that are having successes with similar offers and understand how they are messaging their offers to your perfect buyer.” - Liz Boer

“The course promise is the ultimate outcome you are promising to those who enroll in your course or program. Having a crystal clear course promise also ensures that only the right students are joining your program. This means higher completion rates, satisfaction rates, and lower refund requests.” - Liz Boer

Resources Mentioned

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Profit First Strategies + Tax Planning Basics For Online Businesses

Tue, 03 Aug 2021 05:00:00 -0400

A lot of times, we're so focused on the revenue that we forget about the bottom line and before you know it, it's like you bring in all this revenue, but so much of the expenses are going right out the door because you didn't have a proper plan in place” - Dr. Ranelli A. Williams

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! Today I’m speaking with Dr. Ranelli A. Williams, a CPA, all about setting your business up for success aka for profit, money mistakes that business owners make, and tips for maximizing tax savings.

Dr. Ranelli A. Williams, CPA is passionate about service and helping individuals create breakthroughs in their lives and business. She is a Certified Public Accountant (CPA), Certified Profit First Professional, best-selling author, and award-nominated speaker, empowering career professionals and professional service providers to take control of their money as they work towards building a strong financial legacy.

In addition, Dr. Ranelli is Co-Founder with her husband, Eric Williams of ERJ Services, LLC, where they provide profit-focused and strategic consulting services so that professional service providers are equipped to make sense of their numbers and empowered to build strong financial legacies that lead to generational wealth.

In this episode we cover

[00:01 - 07:51] Introducing Dr. Ranelli Williams

[07:52 - 19:22] First Steps When Starting a Business

[19:23 - 27:41] Strategies for Maximizing Tax Savings

[27:41 - 36:05] Setting Up Your Business Using The Profit First Method

[36:06 - 38:58] Closing Segment

Key Quotes

“Absolutely make sure that you're keeping personal finances separated from business finances.” - Dr. Ranelli A. Williams

“A lot of people forget that a huge benefit of being the owner of your business is that you can structure it in a way to support your family to support your lifestyle.” - Liz Boer

“Profit first is a cash management system that helps the business owner prioritize profits in their business.” - Dr. Ranelli A. Williams

Resources Mentioned

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Connect with Dr. Ranelli

Visit her website www.erjservices.com or send her an email info@erjservices.com

FB group Profitable Entrepreneurs Network: https://www.facebook.com/groups/moreprofits

IG: https://www.instagram.com/drranelliwilliams/

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

Join the Marketing to Millions FB Group

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify

7 Low-Cost Tools To Create + Promote An Online Course

Tue, 27 Jul 2021 05:00:00 -0400

Creating a course can be daunting. I know how overwhelming the entire process can feel and how most people just starting out think they need to break the bank to create a course but they don't. Because guess what? Creating my first online course only cost me a few $100!

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this Quick-Tip episode, we’re covering strategies and low-cost tools that you can use to create and promote your online course.

In this episode we cover

[00:01 - 03:16] Intro To Creating A Course

[03:17 - 07:30] 3 Tools For Creating Courses

[07:31 - 11:13] Tools For Video Making

[11:14 - 13:14] Email Service Providers I Recommend

[13:15 - 15:10] My Last Tips

Key Quotes

“When you're first starting out, you don't need to go all-in using every single bell and whistle, tool, or software that's available to you. Creating my first online course only cost me a few $100.” - Liz Boer

“I do believe that high-quality images, content, and workbooks that have a long shelf-life increase your perceived value.” - Liz Boer

Resources Mentioned

Podia
Canva
Beaver Builder
Teleprompter
WebinarKit
ConvertKit - Use my link to be one of the first 1000 subscribers to try ConvertKit for free

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

5 Video Tips For Introverts

Wed, 14 Jul 2021 05:00:00 -0400

Video is such an important part of building an online business. But it can be pretty intimidating. What if people judge me? What if no one watches? What if I don’t have the right setup to start even though I want to? If you're guilty of using these questions to start creating video content then this episode is for you!

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, my guest, Shania Clarke, and I have a conversation to give everyone listening some actionable ways that we can all be more confident on video and use it to build a better connection with our audiences. Whether you call yourself an extrovert or an introvert, Shania is dropping all the facts on how to succeed with video content.

Shania Clarke is a video & business coach who helps new coaches build their visibility and authority online. With her Authority Builder methodology, she has helped women stop friend-zoning themselves and self-sabotaging their growth so they can build the business of their dreams.

In this episode we cover

[00:01 - 04:20] Introducing My Guest, Shania Clarke

[04:21 - 11:46] Why Are People So Afraid of Video?

[11:47 - 15:59] Tools and Equipment We Can Use for Video

[16:00 - 24:39] Strategizing Your Videos and Content

[24:40 - 33:01] Getting People to Show Up

[33:02 - 37:16] Which Platforms to Leverage and Inspiration

[37:17 - 14:58 ] Video Is Like Pizza: Even If It’s Bad, It’s Still Pretty Good

Key Quotes

“Video is such a struggle for so many people. I think a lot of people are putting these pressures on them to act a certain way in order for people to perceive them a certain way.” - Shania Clarke

“You can be the juiciest peach in the world and someone out there just isn't going to like peaches. So you could be putting the absolute best version of yourself out there online, but somebody out there is still going to find things that they don't like about how you look or what you said. And so there's really nothing that you can do to change someone's mind or change how they perceive you.” - Shania Clarke

“The thing that a lot of people need to realize is that when you're so worried about people's opinions and what they think of you, then you're kind of straying away from who your ideal clients are.” - Shania Clarke

“It's also really important to share personal content, because people buy from people and the more that your audience can relate to you, the easier it is for them to build their trust in you.” - Shania Clarke

Connect with Shania on Instagram and listen to her podcast, Build Your Own Business

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

This Pre-Launch Campaign Will Boost Your Sales

Tue, 13 Jul 2021 05:00:00 -0400

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, we’re talking all about how to get into your course or product launch rhythm. There’s no worse feeling than pouring a huge amount of time, money, and effort into a launch only to have it not perform well. I’ll be talking all about pre-launch campaign mistakes and what you should do to nail your course and product launches every time.

In this episode we cover

[00:01 - 02:19] An Introduction to Pre-Launch Campaigns and Why They are Crucial

[02:20 - 04:47] Common Pre-Launch Mistakes

[04:48 - 08:47] How To Create a Successful Pre-Launch Campaign

[08:48 - 11:25] How To Grow A High-Quality Email Leads List as Big as Possible

[11:26 - 14:58 ] Your Task List to Deploy a Pre-Launch Campaign

Key Quotes

“When everything aligns; your messaging, your content plan, your launch strategy, and your sales results, it feels really good to launch your course or product. When you are in rhythm, you can enjoy the process instead of fearing a launch or going into it with sweaty palms, hoping and praying you hit your sales goals.” - Liz Boer

“If you are looking to scale, this is why it is so important to know your numbers. Because it can become a predictable sales machine and you can move over to passive income so much faster.” - Liz Boer

Resources Mentioned

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com

LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

My Top Tips and Secrets For Creating an Effective Sales Page

Tue, 06 Jul 2021 05:00:00 -0400

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, we’re covering everything you need to know about having an effective sales page. I am going to share with you how I write and design high-converting sales pages so you can steal some of these secrets. If you want to learn how to build a sales page that’s optimized for conversions and get a checklist so that you can assess the health of your sales page on your own, keep listening!

In this episode we cover

[00:01 - 03:08] What is a Sales Page and Why Should You Care?

[03:09 - 06:24] Start With Creating a Customer Persona

[06:25 - 07:55] Writing Your Sales Page

[07:56 - 09:58] Things To Include in the Details Section of Your Sales Page

[09:59 - 14:02] How to Nudge the Fence Sitters in Your Direction

[14:03 - 16:01 ] Closing Up!

Key Quotes

“The tricky part is your sales page has to grab attention, keep it, it has to be informative, build trust, and motivate your reader all at the same time. And if your sales page isn't optimized for conversions, I hate to break it to you, but the truth is, you're losing money.” - Liz Boer

“A product isn't worth anything if you can’t help your perfect customer understand why they need it.” - Liz Boer

Resources Mentioned

Let’s get connected!

You can find me on Instagram and Facebook. Visit my website https://lizboer.com