Insights into Success

Beating the Odds - 3 Times!

Wed, 05 Aug 2026 10:00:00 +1200

Few people would pack more into their life than Tom LeNoble! Despite being told he had 6 months to live three times, not only did he defy the odds but he has also gone on to carve out an outstanding career working for the likes of Walmart and was one of the early employees at Facebook.

Now in his seventies having faced the prospect of death for over 30 years, Tom knows a thing or two about the power of the mind, resilience and living for each day. In one of the most engaging and unique stories that you will ever hear, Tom shares his journey providing insights into how he has managed to survive and even thrive despite his ongoing health challenges.

Your challenges will seem insignificant once you have heard about Tom's life. This is an interview not to be missed!

2:05 Insight into Tom's upbringing

6:23 Fighting back from a terminal illness diagnosis.

17:27 How did he cope with holding down a job while ill?

21:43 Life on a disability allowance.

29:59 Going back to work and his health recovery.

31:36 How different would Tom have been if he had never been sick.

35:25 What were his secrets to achieving to such a high level in his corporate career?

43:48 Tom's advice to achieving success.

49:20 Tom's books.

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Thanks for supporting us in our journey to find the secrets to success!

Read to Succeed with Howard Steinberg

Wed, 08 Jul 2026 14:00:00 +1200

Howard Steinberg is a New York City-based entrepreneur, writer,
mentor, and advocate. The son of Holocaust survivors, Steinberg was
the solo founder of three companies before dedicating himself to
exploring personal and spiritual growth. He has been a passionate
voice for improved diabetes care and supply access.

In this follow up interview Howard shares three very unique books that have been inspirational for him!

Family Trauma & Business Success!

Wed, 24 Jun 2026 09:00:00 +1200

In this interview we explore how his parents Holocaust experience has impacted on him and his outcomes in life including the impact on his relationships with his wife and children.

1:18 Who is Howard Steinberg

6:40 Insights into Howard's past.

15:03 What was the catalyst for change?

26:18 What sort of entrepreneur was he?

33:09 How's life now?

38:21 Advice to the young reaching adulthood.

43:16 What has been your greatest success so far?

Read to Succed with Mary J Nestor

Wed, 20 May 2026 11:00:00 +1200

Mary J Nestor is a leadership consultant, executive coach, and author of Say It Now! Say It Right!: How to Handle Tough or Tender Conversations (Penguin Random House/Panoma Press). With over 25 years of experience in organizational development, leadership, and communication, Mary helps people find their voice, say what matters, and handle difficult conversations with courage and compassion.

Mary has taught thousands of leaders and teams (including those at Coca Cola, Coach, and Coldwell Banker) how to communicate with authenticity, whether in the boardroom or at the dinner table.

In our Read to Succeed segment, Mary J Nestor shares 3 books that have inspired her in her journey so far!

Communication Crisis!

Thu, 23 Apr 2026 12:00:00 +1200

1:08 Introduction

9:53 9/11 happened!

13:32 3 very different books

19:18 Lessons in Communicating!

24:01 The use of different mediums for communicating

33:05 Why has she written such a variety of books?

40:56 The impact of Smart phones in reducing communication and the outlook for communication going forward.

52:26 Communication is being tested like never before!

Read to Succeed with Jodi Scott

Wed, 01 Apr 2026 18:00:00 +1300

What happens when you mix a health psychology student with a midwife/herbalist - sisters with their mum who has a IT bent? You get Green Goo!

This is the story of a family that developed a plant based wellness company stocked in over 120,000 stores worldwide. Seeking a stronger capital base to help grow the business they sold out, but continued to work in the business.

Highlighting the twists and turns of life, they ended up needing to buy the business back to save it!

In this follow up interview, Jodie shares two books that have inspired her along the way!

The Successes and Challenges of Green Goo!

Wed, 25 Feb 2026 11:00:00 +1300

What happens when you mix a health psychology student with a midwife/herbalist - sisters with their mum who has a IT bent? You get Green Goo!

Highlighting the twists and turns of life, they ended up needing to buy the business back to save it!

This is a candid story about resilience and leadership. Facing adversity can help you become stronger, wiser and more successful!

1:17 Introduction

6:41 Key challenges in taking their products to market.

12:02 How long did it take before it became a full-time business?

16:03 Having a strong "why" - was that key to success?

17:25 The family dynamic challenges.

22:41 Selling the business.

26:37 Buying the business back.

34:51 Being better from failure.

40:19 Challenges of resurrecting the business.

45:27 Keys for entrepreneurs to succeed.

Reading to Succeed with Frank Sell

Thu, 29 Jan 2026 11:00:00 +1300

Frank Sell is the founder of Get Shit Done Coffee and living proof that the American Dream is still alive. He grew up hearing the usual advice: get good grades, go to college, get a job. But he knew early on that path wasn’t for him. School didn’t make sense, so he learned a trade.

With nothing but $100, a VHS tape, and a drive towards freedom, Frank quit his job and hit the pavement learning a new trade. As he puts it, he beat the streets so hard he swears he’ll get a bill for the potholes! No mentors, no handouts, just raw hustle. Today, that same drive powers Get Shit Done Coffee, built for those who want more out of life and are willing to work for it. Frank’s journey is simple but powerful. If he can do it, so can you. All you need is heart, grit, and the will to GET SHIT DONE!

In this episode, Frank shares three books that have inspired him, reading each multiple times!

Get Shit Done with Frank Sell!

Wed, 17 Dec 2025 10:00:00 +1300

0:50 Introduction

7:22 Owning your decisions

11:39 Get shit done!

15:06 Getting into coffee.

22:31 Managing different businesses

24:45 What have been key challenges?

26:58 Making your own luck!

28:26 Key lessons.

31:21 Tough times.

36:23 Ever close to quitting?

39:28 Goals for the future.

41:14 Tips for fellow entrepreneurs.

43:22 What advice would you give a younger version of yourself?

Read to Succeed with Walter Crosby

Wed, 19 Nov 2025 09:00:00 +1300

Walter Crosby, CEO of Helix Sales Development, works with entrepreneurs and business leaders to build sales teams that can thrive in any market—especially the tough ones. Walter believes that economic downturns expose the gaps that were always there: misaligned messaging, poor prospecting habits, and sales teams built for comfort, not performance.

In this interview, Walter talks about two very different books that he re-reads from time to time, such has been their importance to him!

The Art of Sales!

Wed, 29 Oct 2025 08:00:00 +1300

In this interview Walter shares his early struggles and the lessons he learnt in his journey to mastering sales!

0:53 Walter's background

14:11 Key qualities to look for in a sales person.

16:43 The things as kids we are taught not to ask, that we need to ask as sales people.

17:22 The difference between good and elite sales people.

23:08 Building the right culture.

25:00 Dealing with a great sales person who doesn't fit the culture.

27:04 The impact of working remotely on a sales team.

32:08 What makes a great sales manager.

34:13 What are the key qualities to be successful at sales.

Read to Succeed with LeeAnn Malorie

Wed, 17 Sep 2025 09:00:00 +1200

LeeAnn Mallorie is a CEO and author of the book Guts & Grace. She began her career at 25 years old, working with leaders around the globe. She soon found something was missing—the body. Today LeeAnn brings deep feminine wisdom into business. LeeAnn believes that people at the top of their game need to embrace their whole self: body, mind, emotions and spirit. Her book provides the roadmap.

In this episode LeeAnn discusses several books that have inspired her in her journey so far.

A Whole Body Approach to Success!

Wed, 27 Aug 2025 08:00:00 +1200

1:32 Background

12:14 Stepping back and seeing opportunities

14:50 Are people more receptive now to considering their well-being as an important part of success?

16:35 Has COVID changed things?

17:44 What was the motivation for focusing on women in the workplace?

24:59 Knowing when to quit!

28:28 Trust your gut.

32:00 How did writing a book come about?

33.26 Goals for the future.

39:25 Keys to success!

Read to Succeed with William Milliken

Wed, 30 Jul 2025 09:00:00 +1200

William Milliken never set out to become an entrepreneur, rather he evolved into the role through his experiences. Having learnt from a friend about digital marketing, social media marketing and email marketing, he saw the opportunity to put those skills in practice. What he came to realise was that those skills could be applied across of variety of businesses.

Through a turn of events, William has ended up creating a rather unlikely business, which continues to rapidly grow.

In this interview William shares two book in particular that have inspired him to success!

The Power of Marketing & Dog Poop

Wed, 16 Jul 2025 09:00:00 +1200

Through a turn of events, William has ended up creating a rather unlikely business, which continues to rapidly grow.

In this interview William shares his experiences and insights into how he has found success so far!

0:00 Introduction

6:18 How did William determine that it was a viable business.

8:34 Under what structure does he operate.

11:20 Business goals.

13:55 What have been the challenges so far?

17:16 Did William ever envisage being an entrepreneur?

33:56 What are the keys to succeeding as an entrepreneur?

39:11 What are his long term goals?

Read to Succeed with Kelly McDonald

Wed, 25 Jun 2025 08:00:00 +1200

Kelly McDonald did not set out to be an author or public speaker, yet that is what she has become. Kelly spends her time either speaking internationally on the topic of diversity in the workplace or writing her next book.

In this interview Kelly shares two books that have inspired her along with tips on writing a book, given the ever decreasing attention span of humans!

An Accidental Career -Becoming An Author and Public Speaker

Wed, 28 May 2025 08:00:00 +1200

In this interview Kelly shares her journey along with providing insight into why she is so passionate about embracing diversity in the workplace and its benefits.

1:03 Introduction

2:43 Kelly's profile

4:28 How did she get into writing books?

9:53 How did becoming a public speaker come about?

16:40 Diversity in the workplace - where did that passion come from and what does it mean?

22:58 How do you recognise and embrace diversity for the betterment of business?

30:13 How should businesses integrate getting feedback into the business?

39:10 Why are employers slow to recognise diversity?

47:03 Kelly's goals going forward?

52:50 Tips for people to achieve their goals!

Inspirational Reading Suggestions from top New Zealand CEO!

Wed, 07 May 2025 08:00:00 +1200

From humble beginnings to the CEO of one of the largest companies in New Zealand. Jason Paris’s journey underscores the importance of how we view our circumstances and events in our lives can fundamentally alter our outcomes. So much of our future is in our hands, but few realise this!

In this interview Jason shares books that have inspired him on his journey to success! One such book, he has read at least 10 times!

Perception of Events is Key! One CEO's Journey to Success!

Wed, 16 Apr 2025 09:00:00 +1200

1:17 An introduction to Jason Paris

4:38 Jason’s upbringing

11:47 Jason’s secret to getting promoted quickly

18:42 Adversity creates an advantage

22:59 Not getting a university degree – did that provide greater motivation?

31:19 The best skills that you can have …….

35:05 Secrets to Jason’s success

41:50 How would Jason describe himself?

50:11 To what extent not having a father has impacted on Jason as a parent

52:05 What motivates him?

54:32 Keys to being a great leader

60:55 Advice to people to help them achieve their goals

Critcal Thinking - A Skill in short supply!

Wed, 02 Apr 2025 09:00:00 +1300

In part two of this discussion, our host Paul Dodds discusses critical thinking and why he thinks its in short supply right now and the ramifications. Whether in business or other aspects of your life, he calls upon us all not to be lazy and apply critical thinking.

1:00 Introduction

1:38 Carbon Dioxide and Global Warming

9:06 Only getting information from one source!

17:16 My process with critical thinking

23:03 George Orwell's 1984!

The Importance of Critical Thinking!

Wed, 19 Mar 2025 08:00:00 +1300

Whether wanting to achieve as an entrepreneur or just navigate the challenges of life, critical thinking is vital. We are being bombarded with misinformation, yet sadly this misinformation has gained traction due to a lack of critical thinking by the general public.

In this interview James Arthur Ray discusses where he believes that we have gone wrong and lost the skills of critical thinking.

3:18 Introduction to critical thinking

4:09 Is the way that society is evolving impacting on critical thinking?

6:34 Do people become lazy and just accept rather than question?

12:01 How to go back to the fundamentals.

15:19 Losing the art of research and critical analysis.

19:18 Dealing with algorithms,

33:43 We have become lazy and are not prepared to do the hard work.

37:38 How do we make our children better equipped?

48:48 What should we do with social media?

Read to Succeed with Leslie Shreve

Thu, 27 Feb 2025 08:00:00 +1300

With most of us under time pressure and wanting to get more out of each day, through personal experience Leslie Shreve has come up with strategies to help. One of the biggest culprits to our efficiency is the management of our email. It sounds simple, but few of us have unlocked or implemented the secrets to success.

In this Read to Succeed episode, Leslie shares books that have inspired her and helped her on her journey to converting a passion into a business.

Turning A Passion Into A Successful Business!

Wed, 12 Feb 2025 07:00:00 +1300

Leslie shares her journey as an entrepreneur from giving up her day job to the creation of her successful business. She gives insight into following your passion and turning it into a business.

1:32 Leslie's back story.

4:00 Her family background.

8:32 The importance of appreciating achievements.

12:12 Her journey as an entrepreneur.

21:19 How important is it to be doing things that you enjoy?

23:45 Email and undermining efficiency.

39:00 Biggest roadblocks from taking her strategies onboard.

43:02 How do people do the training?

Read to Succeed with Damion Lupo

Wed, 29 Jan 2025 11:00:00 +1300

Success is based on the Lessons of Failure

Tue, 10 Dec 2024 19:00:00 +1300

Damion Lupo has experienced the highs and lows of business as a prolific entrepreneur. With maturity he has come to recognise the lessons from his failures. Failure was difficult to handle, but he now realises that he is able to achieve so much more now, thanks to his lessons learnt.

1:22 Introduction
4:58 Does he prefer just to create businesses or is he also happy to grow them too?
9:24 Getting a business partner.
10:46 Lessons learnt from failure.
14:07 How did he cope with failure and get out of it?
16:38 Is he more accepting of change than most?
18:19 How long after failing before he started his next business?
19:38 How different would life have been if he hadn't failed?
23:10 How important is it to enjoy each day?
25:10 Passion versus purpose.
25:37 What does he do these days?
32:19 Writing books.
36:28 Keys to succeeding as an entrepreneur.

Read to Succeed with Bersabeh Ray

Wed, 20 Nov 2024 09:00:00 +1300

Overcoming Challenges

Thu, 31 Oct 2024 10:00:00 +1300

Bersabeh Ray was born in worn torn Iran. After suffering immeasurably, her family were smuggled out of the country and eventually made their way to America. The impact of those early years took a toll which has impacted on her whole family to this day.

This is a story of reaching rock bottom and then finding a way out. Choosing to see the experience as a rich learning experience.

It is how we view our experiences that will define us!

0:52 Introduction to what Bersabeh does and what her mission in life is.
3:22 Bersabeh's early life in Iran and growing up in America
14:53 To what extent has she been able to get over her experience and learn from it?
20:38 The impact on other family members.
25:36 Going to your comfort zone.
31:44 How different would you have been without your experiences?
37:47 Reaching a point of no emotion.
40:52 Being able to help each other.
48:27 How to overcome challenges and achieve goals in life.

Reading Inspiration with Athena Severi

Wed, 16 Oct 2024 08:00:00 +1300

Born to be an Entrepreneur!

Mon, 30 Sep 2024 11:00:00 +1300

Being an entrepreneur was just a natural fit for Athena Severi. As a person who on finding a problem, wants to solve it and sees no barriers to doing so, she simply fell into being an entrepreneur. With her "go get it" attitude, success was only a matter of time. Speed humps were to be expected, but with her mindset, they have been overcome.

Athena lights up the room with her engaging personality and shares her journey so far in this interview. Be inspired and get insight into her journey, including her experiences with selling on Amazon.

0:00 Introduction
1:47 Why Athena didn't go to High School.
2:36 What was her motivation for being an entrepreneur and how would she describe her personality.
6:16 Her journey.
13:53 The Amazon story.
15:46 Picking the right product.
24:53 Seizing the opportunity.
26:14 China Magic and the Titan Network.
37:00 Programmes to help you succeed.
39:41 The effort to succeed
43:03 Advice for new entrepreneurs

Using Tragic Events As A Driver For Success!

Thu, 05 Sep 2024 09:00:00 +1200

As a small boy, Jose Berlanga suffered horrific burns (most of them 3rd degree) to almost all of his body. Understandably it has had a significant impact on his life, but not in a negative way like you would think. Jose chose to use this a fuel to make a better life for himself. Jose epitomizes, how your outlook on events is everything.

Most in his circumstances would live a life of suffering, instead he has lived a life of unrelenting will, overcoming challenges. After listening to this interview, it's difficult to have excuses!

1:10 An accident that changed everything!
7:50 Becoming extroverted!
13:54 His entrepreneurial journey.
23:43 What are you willing to put up with to achieve?
26:38 His first industry and lessons learnt.
34:42 Key lessons learnt from business
40:46 How different would he have been if his first business was a success and he never had to change industries?

Be Careful What You Wish For - James Arthur Ray

Thu, 22 Aug 2024 14:00:00 +1200

James Arthur Ray featured in "The Secret". After 20 years of struggle, he was an overnight success, featuring in multiple TV shows including Oprah. From there his business boomed until on one fateful day it all changed when 3 of his clients tragically died. Found guilty of negligence, he then spent 2 years in prison and lost his fortune. Never losing sight of the 3 lost lives, he has looked to rebuild his life.

Much wiser with many lessons learnt and a determination to make good, his challenges have made him rich with experience and wisdom which he shares in this impactful interview.

1:16 Who is James Arthur Ray
5:41 How did he end up in a film called "The Secret".
9:21 The dangers of thinking "that you have arrived"!
14:56 Getting out of prison and finding a way forward.
18:16 His mission and goals and how they have changed.
25:10 How did he manage to get through the dark days?
30:49 4 tips for an entrepreneur.
35:45 Enjoy each day!
38:18 The closer that you get to the summit, the harder the climb!
43:39 How different would he have been without the 2009 experience?
47:43 Every significant breakthrough is proceeded by a breakdown.
58:27 Becoming richer due to your experiences.
60:50 Those that fall down and get back up are stronger.
61:46 True positive thinking!

Get your free gift from James Arthur Ray:
https://harmonicwealthglobal.com/freedom/

The Power Of Reading With Alicia Berberich

Wed, 07 Aug 2024 09:00:00 +1200

Taking Control Of Your Negative Voice!

Wed, 24 Jul 2024 08:00:00 +1200

Alicia Berberich has become passionate about helping others achieve their goals, especially women. Through her own experiences with a negative voice that she has learnt to overcome, she has been able to live a more vibrant life. She harnessed the power of manifestation to achieve a lifelong dream to live in Paris.

In this interview Alicia shares her secrets to overcoming our internal negative voice and provides insights into the keys to manifestation - there is more to it than simply wishing for something!

1:04 Introduction to what Alicia does.
3:14 How did you get into this?
8:40 Strategies to counter the negative voice.
17:18 Due to society are we have more problems than in the past?
19:26 How important is physical activity to our mental health?
20:36 To what extent do the issues vary between male and female?
23:00 How does manifesting work and control your negative voice?
29:58 How long has Alicia been manifesting and what have been some of her notable achievements?
31:54 Planning action steps to manifest your goals.
34:29 The path to success is paved by failure!
35:55 Tips for the young to develop good habits to achieve goals.
39:25 Alicia's work.
43:00 Did COVID change how Alicia operated?
45:10 Goals for the future.

Read Your Way To Success With Joe Rare

Wed, 10 Jul 2024 09:00:00 +1200

Serial entrepreneur Joe Rare shares some of the books that have inspired him on his journey and have contributed to his success.

Keep on Failing In Order To Succeed!

Thu, 27 Jun 2024 08:00:00 +1200

Joe Rare was cruising through life. He had created and sold a successful business. Everything seemed to come pretty easy, until his first failure, which wouldn't be his last.

Through failure, Joe came to appreciate its benefits and the keys to turning it to your advantage.

While many people lie prostrate, bemoaning their failures, letting time and opportunity pass by, Joe learnt how to use failure to his advantage.

The real story - forget the media projection. Accept failure as part of the journey and use it to your advantage!

0:57 Who is Joe Rare
2:12 Why not a fan of social media
4:12 What was the catalyst for his virtual businesses?
5:38 The secret to successfully running a virtual business.
10:03 What are all the businesses you own?
14:09 How did you get into all these businesses?
17:35 How did you cope with failure?
20:49 Your mental attitude and its impact on failure.
29:59 How do you manage so many businesses?
31:41 What does success mean to you?
34:59 What are the key ingredients to being a successful entrepreneur?
39:07 Long term goals

Books For Success

Thu, 13 Jun 2024 09:00:00 +1200

An Entrepreneur's Journey

Thu, 30 May 2024 08:00:00 +1200

Josh Kropkof has had an interesting journey so far, from a magician to campus talk back host to email marketing entrepreneur. Like most entrepreneurs, his journey has been varied with many ups and downs. It is through that journey that many lessons are learnt and growth is achieved.

With much more to do, Josh shares a candid view of his journey so far and how his mistakes have enabled him to grow!

1:00 Josh's profile
3:30 Why he has focused on developing a boutique email agency
10:00 Where did the entrepreneurial spirit come from?
15:36 Being a magician
18:37 A radio talk back host
20:25 Lessons form a business that failed
30:05 Long term goals
31:49 Motivation to become a podcast host
35:29 Key lessons learnt so far and the qualities required to succeed.

Recommended Books of A Mind Wanderer!

Thu, 16 May 2024 08:00:00 +1200

Anne Barrowclough is the creator of Wander120, an app to help us "mind wander". The purpose of this app is to help us refresh from our stressful lives.

Through dealing with her parents mental health decline, the concept of mind wandering came about. Such has Anne's passion for the project been, she has turned it into an online business with clients all around the world.

Ann's startup journey is long from over but in the follow up to her recent interview she shares in this episode the books that have inspired her on her journey so far!

A Kiwi Entreperneur's Mind Wandering Experience

Thu, 02 May 2024 08:00:00 +1200

Anne Barrowclough has held down a variety of employment roles over the years, but at the same time has often has a "side hustle" before it was a thing!

Through dealing with her parents mental health decline, the concept of mind wandering came about. Such has Anne's passion for the project been, she has turned it into an online business with clients all around the world.

Ann's startup journey is long from over as she shares with us her experiences so far and what the future holds for mind wandering and her business wander120.

1:10 What is Wander 120 about?
6:10 What was the inspiration for the business?
7:40 How does mind wandering compare to meditation?
10:30 What was Anne's background?
12:00 What has been her motivation?
15:00 What does the app do?
19:08 If you were to start again, what would you do differently?
25:20 How did you get your app out to customers?
30:2!0 What have been some of your lessons?
36:00 What are your greatest impediments to growth?
38:10 What's your competition?
41:20 Where to next with the business?
42:48 What are the key qualities to succeed?

Never Eat Alone - Book Review

Thu, 11 Apr 2024 14:00:00 +1200

Welcome to this Read to Succeed episode where your host Paul Dodds shares his thoughts and key takeaways from the book "Never Eat Alone" by Keith Ferrazzi.

If you have never been into networking, then this book could be for you. Keith Ferrazzi is an exceptional networker. He is dedicated and strategic in his approach, but unlike most, he aims to give without any expectation of receiving.

The book was written back in 2005 and along with remaining relevant to today, it gives a timely reminder to how far technology has advanced in the nearly 20 years!

Inspirational Reading Suggestions From a NBA High Performance Coach!

Thu, 21 Mar 2024 09:00:00 +1300

Basketball fanatic Alan Stein Jr didn't quite make it to the NBA, but he did become a high performance coach to NBA stars, coaching NBA greats such as Kobe Bryant, Kevin Durant and Steph Curry. With time Alan came to realise the parallels between lessons in sport and in business and has now dedicated his time to sharing his knowledge with business people around the world.

In this interview Alan shares two books that he reads repeatedly that have inspired him on his journey.

Lessons from the NBA and how it can help business with Alan Stein Jr!

Thu, 07 Mar 2024 11:00:00 +1300

Basketball fanatic Alan Stein Jr didn't quite make it to the NBA, but he did become a high performance coach to NBA stars. With time Alan came to realise the parallels between lessons in sport and in business.

In this interview Alan shares his journey, including insights from meeting some of the greatest in the NBA, including Kobe Bryant, Kevin Durant and Steph Curry.

1:06 Introduction
3:40 Did your childhood influence where you are now?
7:42 Having flow and harmony in your life.
9:14 Having diversity of experiences early in your life - could that help?
12:02 Did you want to be a pro basketball player as a kid?
16:10 A pivotal moment in your life.
20:32 What did you do after university?
22:00 A pivotal moment with Kobe Bryant
24:38 Parallels between sport and business.
27:22 Alan's book "Raise your game" and the keys to maximising your performance.
41:21 Habits - the importance of them.
42:50 Mindset.
44:06 Alan's second book "Sustain your game" and its lessons.
48:14 Does teaching others help you to learn too?
49:50 What would a younger version of yourself think about your career?

Read to Succeed with Kyle Stout

Thu, 22 Feb 2024 08:00:00 +1300

Reading is a powerful way to learn from others experiences and quicken your own journey to success.

In this interview, email marketing expert Kyle Stout shares his thoughts on books that have been inspirational for him including The Four Agreements by Miguel Ruiz, The Power of Habit by Charles Duhigg and Building a Story Brand by Donald Miller.

Looking for your next book to read? Could one of Kyle's recommendations be right for you? Check out the interview to find out for yourself.

Email Marketing is not Dead!

Thu, 08 Feb 2024 07:00:00 +1300

Email marketing is often a forgotten form of marketing, which is crazy given how cheap it can be and how much control you have. With Social Media platforms having all the control, email marketing is a chance to take the control back and communicate directly with your customers!

In this interview we talk to Kyle Stout an expert in email marketing about the secrets to its success!

0:52 Introduction
3:37 Why do you love email marketing so much?
7:12 How do you counter the feeling of people being inundated with emails?
10:16 How do you get small businesses to do email marketing?
15:40 What are some of the biggest mistakes with email marketing?
24:22 The secret to making content that customers like.
30:58 Where are your customers based?
33:22 Tips for businesses doing email marketing

Be Useful - According to Arnold Schwarzenegger!

Wed, 24 Jan 2024 11:00:00 +1300

In this episode of "Read to Succeed" your host Paul Dodds reviews Arnold Schwarzengger's latest book:

Be Useful: Seven Tools For Life.

Find out Paul's thoughts on this book - you may need to read it too!

Read to Succceed with Neelu Kaur

Thu, 14 Dec 2023 09:00:00 +1300

Why Was I Fired So Many Times?

Thu, 30 Nov 2023 08:00:00 +1300

Neelu Kaur found herself continually either getting fired or made redundant after graduating university. Ultimately Neelu took stock of the situation and with a great deal of reflection, identified the key issues resulting in her starting her own company, writing a book and being engaged by Fortune 500 companies to consult.

Neelu shares her remarkable journey, pulling herself out of a negative spiral to find herself and identify ways that she can help others with similar issues.

1:11 An introduction to Neelu.
3:46 How did she cope with being fired so many times?
8:18 The experience of COVID and the implications for our stress levels.
12:36 Just how much is depression an issue in America?
14:56 Why are people treated the way they are when made redundant?
17:19 To what extent are some cultures better able to cope with burnout?
22:05 Has COVID had an impact in her industry?
23:46 Tell us about your book about being your own cheerleader.
31:21 How hard is it for people coming from other cultures to become their own cheerleader?
34:27 What are your goals going forward?

Read to Succeed with Dawn Bloomer

Wed, 15 Nov 2023 09:00:00 +1300

Your Degree May Not Have Prepared You For Running A Business!

Thu, 02 Nov 2023 08:00:00 +1300

When Dawn Bloomer completed her Veterinarian degree, she had no idea how ill-prepared she was for running a business. Through a lot of time, mistakes and a determination to learn, Dawn became a skilled business manager. Dawn enjoyed the journey so much, that she now works as a consultant helping others run their businesses, with a focus on conjointly growing their business and developing an exit plan.

In this interview Dawn shares her journey and tips on how to make the most of your business!

1:05 General Introduction
5:23 Having a qualification but no business training.
7:58 Many business owners are not good at running their business!
12:20 How to deal with resistant owners.
14:50 The importance of knowing your goals and values.
19:00 Did being a woman provide more pressure, given her desire to be a business owner?
23:05 The importance of sleep.
25:37 How did Dawn overcome having no business experience?
29:35 Adjusting your leadership style.
34:05 How to get business owners to focus on growth and succession planning.
39:05 What industries Dawn now works with and their variations.
44:14 What drives her?
46:23 How did Dawn end up doing what she is doing?
48:53 Parting advice for business owners.

Read to Succeed with Karl Swanepoel

Wed, 18 Oct 2023 10:00:00 +1300

An Entrepeneur And His Start-Up Journey!

Thu, 05 Oct 2023 09:00:00 +1300

Karl has come a long way in a short time. With both his parents being academics, viewing his business enterprises as more important than study while a teenager, did not go down well. With time and success, his parents have come to view his entrepreneurial differently.

Not happy with the platforms available for freelancers, Karl Swanepol decided to address the issue and has created Revolancer. While VC funding has become increasingly difficult to obtain, Karl has managed grow his business and start to make its presence felt. Karl's journey with Revolancer has some distance to go, but with many lessons learnt already, he is in a good position to achieve his goals!

1:10 Karl's early entrepreneurial journey
4:51 Did his upbringing influence his decision to become an entrepreneur?
9:25 Has much gone wrong in his journey so far?
14:19 What is Revolancer?
19:21 How scary was it raising venture capital?
27:57 The role of mentors in his journey.
33:27 A thirst for learning is an essential ingredient to success!
35:34 How challenging is it managing staff?
39:18 What are his biggest challenges right now?
41:49 Where will the business be in the next 5 years?
46:49 Has he had to make many sacrifices to pursue his goals?
47:28 What are the most important qualities required to succeed?
51:34 Is adaptability important?
53:49 Goals for the next 5 years?

The Secret To Selling Over $1 Billion in Real Estate!

Wed, 20 Sep 2023 08:00:00 +1200

David Rainbow has been selling real estate since the 80's in Auckland New Zealand. In that time he has been considered one of the leading agents in the industry having sold over $1 billion dollars in real estate! Much has changed over the years, but to what extent has the keys to succeeding in real estate changed?

David gives insights into the challenges of the industry, mistakes that people make and the keys to success!

1:04 Background
2:09 What made him get into Real Estate?
4:44 What was the industry like in the 80's?
6:31 Was there less competition back then?
10:04 What were the keys to success back then?
13:22 In the 80's were you more on the phone or visiting people?
14:32 How easy is it to be successful in the industry
16:16 What is the difference between those that succeed and those that don't in the industry?
18:52 Has your definition of success changed over the years?
19:50 Is it a "dog eat dog" industry?
23:42 Are there particular qualities needed to be a good agent?
27:54 How do you rise above the industry criticism?
31:12 What should people expect from David Rainbow?
33:24 How do you shut off from work?
38:53 What do you enjoy the most in Real Estate?
39:58 How important is it to enjoy yourself to succeed?

Read to Succeed with Ryan Margolin

Wed, 30 Aug 2023 08:00:00 +1200

From Family Business to International Company!

Wed, 23 Aug 2023 10:00:00 +1200

Most family businesses, remain small and for a long time the Margolin family hair solution business looked no different. Everything changed when firstly Ryan and then his two brothers joined the business.

With time and a different perspective, they saw opportunities. Their small family business has now grown into a multinational company that not only has their own class leading products but also contract manufacturers to others in the cosmetics industry.

In this interview Ryan provides insights into the challenges they have faced along with the secrets to their success!

0:55 The beginnings of their family business
6:10 Moving to Florida
9:07 A new water based solution.
15:13 How big is the market?
19:09 Change in the family
22:47 How is working with your brothers?
25:11 The challenge of manufacturing yourself.
29:09 Making mistakes without bankrupting yourself
31:01 Operating internationally.
35:57 Anti-counterfeiting software.
42:23 What have been some of the biggest mistakes made?
44:4 Company ownership.
45:46 Where to from here for the business?
47:41 Competing against big corporates - the point of difference?
48:54 What are the keys to being a successful entrepreneur?
50:58 How complimentary are the skills of each brother?

John Q - A Real Estate Success Story!

Thu, 10 Aug 2023 16:00:00 +1200

John Q came to New Zealand with nothing and no contacts. Over the next few years, through hard work and determination he rose to the number 2 salesperson in Ray White worldwide. I this interview shares his journey and secrets to success!

0:54 To what extent has growing up in Manila shaped who you are?
3:26 Excelling at sports.
4:39 Has sports helped with your career?
6:51 Career in the airline industry.
8:09 What was the motivation to get out of the airline industry?
9:32 Has the customer serviced helped with real estate?
11:10 How did you managed to get into real estate in New Zealand?
13:01 How did you initially get clients?
14:34 Did you ever have self doubt?
17:16 What was the key to getting success?
19:19 Focusing on Stonefields.
25:31 Managing to sell across suburbs.
26:42 Refining your door selling skills.
28:19 What's the difference between those that succeed and those that don't?
32:16 How would you like clients to describe you?
32:52 When did you start building a team?
38:31 How important has your wife been in your journey?
41:12 What does a typical day look like?
47:15 Your biggest motivation
51:00 Failure to success.
55:21 What are the keys to achieving your goals?

Navy Seal to Entrepreneur - The Natural Synergies!

Wed, 26 Jul 2023 09:00:00 +1200

As a former Navy Seal officer, Marty Strong has come to appreciate how the qualities that are sought to make a great Navy Seal have genuine relevance in business.

To be a Navy Seal, you not only need to be physically tough, but you also need to be smart. You need to have strong problem solving skills, able to think "outside the box" and make decisions in limited amounts of time, under pressure. All great qualities for business.

In this interview, Marty shares his perspective on business as a former Navy Seal and the books that he has written to cover what he considers to be gaps in the education of business leaders.

1:25 Marty's life mission
4:49 Having P.T.S.D back in WW1 and WW2.
14:44 Writing the book "Be Visionary".
18:30 Will schools and universities change their curriculum and accommodate the teaching of practical skills like selling?
22:29 Plans now that his latest book has been published.
30:00 The Navy Seals experience and its uses in developing business ideas.
37:51 What are some of the greatest challenges facing business leaders today?
43:06 Why are we not as forward thinking as we should be?
46:08 Have people learnt lessons about supply chain issues due to the pandemic?
50:03 Marty's plans over the next 12 months.

The Secrets to Sales Success Part 2

Thu, 20 Jul 2023 10:00:00 +1200

The Secrets to Sales Success Part 1

Thu, 20 Jul 2023 10:00:00 +1200

Nick Rowney has had a colourful and extensive career where sales has been to the forefront. In this no nonsense interview, Nick shares his lessons in the art of selling.

The secrets to sales success may not be as complicated as you think! Implement the lessons that Nick shares and achieve your own sales success!

Part 1
0:45 How important is the skill of selling?
5:52 Why does society not recognise the importance of teaching people sales skills. 8:30 Do some sales people give the industry a bad name?
14:05 Has Influencers muddies the waters for online sales?
14:43 Some of the common mistakes made in sales.
22:48 Do many fall into the trap of thinking every sale is a good sale?
24:33 Other common mistakes?
28:37 Starting out, how do you deal with sales that are not a good fit?

Insights into Startup Success - Part 2

Thu, 13 Jul 2023 14:00:00 +1200

Boris Manhart has been behind several successful startups. For the moment, taking a break from creating his own startups, he is currently helping others with their startups and assisting with seed funding in some cases.

In this interview, Boris provides us with an inside view as to what it takes to succeed with startups. With only 10% of all startups succeeding, this is an interview you don't want to miss!

Part 2

0:45 Can you get a sense of who will succeed?
5:06 Key mistakes you made with your startups.
12:58 With startups - what is the trend with working remotely?
15:04 Getting the timing right for investors.
19:26 Suggestions for those considering a startup.
27:16 Books recommended to read.

Insights into Startup Success - Part 1

Wed, 24 May 2023 14:00:00 +1200

Boris Manhart has been behind several successful startups. For the moment, taking a break from creating his own startups, he is currently helping others with their startups and assisting with seed funding in some cases.

In this interview, Boris provides us with an inside view as to what it takes to succeed with startups. With only 10% of all startups succeeding, this is an interview you don't want to miss!

Part 1

1:18 How Boris got into startups.
3:41 What's it like to be on the other side of a startup?
6:50 Listening to the right feedback.
10:02 How important is the initial idea?
11:22 What are you looking for in startup founders?
13:02 How important is age with startup founders?
14:46 What was the keys to Boris's success with startups?
19:22 What part of the startup process do you prefer?
22:22 At what point of the process do you become bored?
25:53 Do you need to be a little naive to succeed?

To find out more about Boris go to: https://www.growthunltd.com

The Books Behind Making the Inc 5,000 Top Growth Companies in the US!

Wed, 24 May 2023 08:00:00 +1200

Herb Cogliano's family had a very successful recruitment company. The business grew to a point, but then became stuck. Frustrated with the lack of further growth, Herb embarked on a journey to unlock the keys to business growth.

One of the biggest keys to unlocking the growth potential of his company was finding the book Scaling Up. In this interview Herb talks about that book along with a selection of other books that were key to his company's phenomenal growth.

If you check out the podcast on our website, you can get access to Herb's full reading list, just go to: https://isintosuccess.com/podcasts/

Unlock the Secrets to Growing Your Business!

Wed, 17 May 2023 10:00:00 +1200

Herb Cogliano's family had a very successful recruitment company. The business grew to a point, but then became stuck. Frustrated with the lack of further growth, Herb embarked on a journey to unlock the keys to business growth.

Finding a book called Scaling Up, Herb put into practice what he learnt taking their company North American wide featuring in the Inc 5,000 fasting growing companies.

Having achieved so much with Sullivan and Cogliano Designers, Herb now spends his time coaching other business owners to replicate his growth success!

1:07 Getting to know Herb.
3:19 Secrets to his parent's success!
5:57 Why do only a few businesses ever really grow in a particular industry?
12:52 Four major decisions that they needed to make to solve their growth blockage.
19:58 Issues with labour shortages.
23:55 Is it a challenge to get owners to have patience?
26:56 Why did you get out of the family business?
30:52 Do you vet your clients?
32:22 What do you enjoy the most with your work?
33:36 How quickly can you make changes with businesses, especially when they are small without destroying them?
36:59 How long have you been a coach of scaling up?
37:42 Tell us about scaling up.
39:46 The influence of JD Rockefeller.
40:23 10 Rockefeller habits.
44:33 A progressive approach.
45:37 Don't be cheap!
48:06 What should you look for in a coach?
50:47 What advice would you give people starting out to make it easier for them to grow?
54:07 The impact of COVID.

The Colourful Life of Nick Rowney - Part 2

Thu, 11 May 2023 09:00:00 +1200

Never short of an opinion, Nick Rowney shares with us his colourful journey which has seen him work with Sir Peter Jackson movie director and producer (Lord of the Rings), conquer the art of selling, work with start-ups and a lot more.

In his opinion, having ADHD and Dyslexia fueled him rather than held him back!

In part 2 we hear about Nick working with Peter Jackson, mentoring startups and the impact of ADHD and Dyslexia upon him.

Part 2
0:54 Working with Weta Workshop and Peter Jackson
7:00 Working in web development
26:35 Getting genuine feedback from clients and employees
28:20 Where did you passion for sales come from?
35:09 Suffering from depression and learning to say no
39:46 Tips for startups
45:35 What it means to be successful
53:54 Being a mentor for startups
101:37 Living with Dyslexia and ADHD

The Colourful Life of Nick Rowney - Part 1

Wed, 03 May 2023 10:00:00 +1200

Never short of an opinion, Nick Rowney shares with us his colourful journey which has seen him work with Sir Peter Jackson movie director and producer (Lord of the Rings), conquer the art of selling, work with start-ups and a lot more.

In his opinion, having ADHD and Dyslexia fueled him rather than held him back!

Part 1
1:03 Who is Nick Rowney
8:28 Challenges
11:33 Underlying secret to selling success
13:18 Another key to selling
15:37 A packed life of experiences and coping with ADHD
23:05 Surround yourself with people smarter than you
25:46 Cross pollination with your skills
35:41 Working in the film industry
41:35 Teach your children to trust themselves
42:52 Working at the National Museum
48:25 Perfecting the art of selling me
56:27 Selling vacuum cleaners and life insurance
101:55 Sales is the marriage between offering and opportunity

Read to Succeed with Connor Snyder

Wed, 19 Apr 2023 12:00:00 +1200

Connor Snyder's Storyy helping Grant Cardone - Part 2

Wed, 12 Apr 2023 15:00:00 +1200

Connor Snyder has gone a long way in a pretty short space of time! His side hustle has become a business with 100 staff and is now very much his full time focus! He even boasts Grant Cardone as a client!

Like most, Connor has had his challenges, but undaunted his business continues to thrive in a niche within the Social Media industry with few competitors.

In this two part interview, Connor gives us insights into his challenges, how he has overcome them and what he considers are the secrets to success!

Part 2
0:42 Challenges faced and lessons learned.
3:07 What's your motivation?
4:43 Hardest thing being an entrepreneur?
6:36 What is the size of Storyy?
9:22 How do you manage people all around the world?
10:49 Connor's role versus Austin
12:57 What has been the secret to growing so fast?
14:47 What is the vision for the business?
16:36 Deep fake videos.
19:12 Do you have many competitors?
20:05 Where are your clients based?
20:48 Did you plan to be an entrepreneur when growing up?
22:45 What are the keys to being a successful entrepreneur?
24:58 How best to go about achieving your goals?
27:01 How did you get Grant Cardone as a client?

Connor Snyder's Storyy helping Grant Cardone!

Wed, 05 Apr 2023 12:00:00 +1200

Connor Snyder has gone a long way in a pretty short space of time! His side hustle has become a business with 100 staff and is now very much his full time focus! He even boasts Grant Cardone as a client!

Like most, Connor has had his challenges, but undaunted his business continues to thrive in a niche within the Social Media industry with few competitors.

In this two part interview, Connor gives us insights into his challenges, how he has overcome them and what he considers are the secrets to success!

Part 1
1:02 Who is Storyy and what do they do?
5:49 The importance of being authentic!
8:14 The Craigslist example.
9:34 Have a go!
11:14 What is the story behind Storyy?
13:02 How did the agency develop?
16:50 When did the app come along?
17:52 How has it been having a business partner?
20:58 Who looks after HR?
23:42 Do you believe in luck?
27:07 Outlook is crucial!

Read to Succeed with Fitz Koehler

Wed, 22 Mar 2023 10:00:00 +1300

Too Fitz not to beat cancer! Part Two.

Wed, 08 Mar 2023 10:00:00 +1300

Fitz Koehler is among the most prominent and compelling fitness experts and race announcers in America.

With a Master’s Degree in Exercise and Sport Sciences and decades of experience teaching fitness worldwide, Fitz has helped countless people live better and longer by making fitness understandable, attainable, and fun.

She has spent decades building her brand and business, FITZNESS, and has earned global reach and financial freedom. Her mission to help others live better and longer never changes, but her tactics frequently do.

Struck down by cancer, she didn't let it hold her back. She doubled her business while beating cancer!

In this two part interview, Fitz shares her remarkable journey and the lessons that she has learnt!

PART TWO:

0:46 To what extent can fitness help your mental wee-being?
3:38 The Morning Mile.
6:50 How has your cancer journey changed you?
10:43 Tell us about your three books.
11:53 When did you start writing your first book?
14:12 Was writing the book difficult?
14:46 What are the two new books?
23:40 Tips to help people achieve their goals.

https://www.fitzness.com/blog/
https://www.instagram.com/fitzness/
https://www.linkedin.com/in/fitz-koehler/

Too Fitz not to beat cancer! Part One.

Wed, 01 Mar 2023 11:00:00 +1300

Fitz Koehler is among the most prominent and compelling fitness experts and race announcers in America.

With a Master’s Degree in Exercise and Sport Sciences and decades of experience teaching fitness worldwide, Fitz has helped countless people live better and longer by making fitness understandable, attainable, and fun.

She has spent decades building her brand and business, FITZNESS, and has earned global reach and financial freedom. Her mission to help others live better and longer never changes, but her tactics frequently do.

Struck down by cancer, she didn't let it hold her back. She doubled her business while beating cancer!

In this two part interview, Fitz shares her remarkable journey and the lessons that she has learnt!

Part One:
0:31 Introduction
4:12 How did she get into the fitness industry?
7:51 Having the confidence for TV.
9:35 What makes a great fitness instructor?
10:35 How do you keep your enthusiasm up?
11:40 How mentally draining is performing?
13:25 Lessons from getting cancer.
19:54 If you didn't have your passions, how different would have been the outcome?
21:20 How important is mental attitude in beating cancer?
24:16 Have you always been so positive?
25:18 Do you have strategies to keep you positive?
28:09 Strategies for taking control of social media and protecting your mental health.

https://www.fitzness.com/blog/
https://www.instagram.com/fitzness/
https://www.linkedin.com/in/fitz-koehler/

From Y2K To Books For Success - Peter de Jager Reveals His Secrets!

Wed, 22 Feb 2023 15:00:00 +1300

Peter de Jager's initial claim to fame came from an article he wrote in 1993 about the pending Y2K issue. The Y2K Bug became the centre of attention around the world to avoid computer issues in the year 2000. From there he has gone on to become a well known international speaker.

With over 40 years experience in public speaking internationally, Peter de Jager has carved out a very successful career.

In this interview Peter de Jager shares three books that he has found invaluable in his career. They may not be books that you would expect, but through the discussion it all makes sense. He talks about The Checklist Maifesto by Atul Gawande, Are Your Lights On? by Donald C Gause and Gerald M Weinberg and Diffusion of Innovations by Everett M Rogers.

Peter can be contacted at:

Email: pdejager@technobility.com

Webinar archive: www.technobility.online

Regular Webinar: www.technobility.com

Podcast: https://podcasts.apple.com/ca/podcast/y2k-an-autobiography/id1455676429

Uncovering Peter de Jager's Journey from Y2K Panic to Leading International Speaker- Part 2

Wed, 15 Feb 2023 10:00:00 +1300

Peter de Jager's initial claim to fame came from an article he wrote in 1993 about the pending Y2K issue. From there he has gone on to become a well known international speaker.

With over 40 years experience in public speaking, Peter shares his journey including overcoming his introversion and what he has found to be the keys to a successful career!

If you haven't already, check out part 1!

PART 2
0:44 Trust your subconscious
1:38 Don't push
6:53 Failure is experience and experience is treasure
11:13 The challenge of learning from success
18:30 Working alone isn't optimal
20:57 Step into the breech, the Y2K example
24:14 Tips for people to maximise their achievements

Uncovering Peter de Jager's Journey from Y2K Panic to Leading International Speaker- Part 1

Wed, 08 Feb 2023 14:00:00 +1300

Peter de Jager's initial claim to fame came from an article he wrote in 1993 about the pending Y2K issue. From there he has gone on to become a well known international speaker.

With over 40 years experience in public speaking, Peter shares his journey including overcoming his introversion and what he has found to be the keys to a successful career!

Part 1 of this 2 part interview!

0;37 The early years.
6:15 Being an introvert, yet undertaking a lot of public speaking.
9:24 How Peter became a public speaker.
12:15 Cashing in on an unexpected talent.
14:09 His key to success.
14:37 How Peter's speaking topics are evolved.
18:26 Notes for a presentation!
19:08 Only mediocre people are always at their best!
22:00 Luck is always a factor.
24:20 The Y2K factor.

Why sorting your processes might be your "secret sauce"! - Part 2

Thu, 26 Jan 2023 08:00:00 +1300

Alicia Butler Pierre has many strings to her bow. She started out as a Chemical Engineer, went to business school and now runs her own company called Equilibria which specialises in operations management.

She is a 2x Amazon bestseller author and also has her own podcast Business Infrastructure: Curing Back Office Blues.

Alicia has turned business processes from boring to interesting, thanks to her engaging approach which has even resulted in a podcast award for most interesting interview.

If you want to maximise the performance of your business with aspirations to scale, then don't miss this interview!

PART 2

0:37 What do a lot of businesses do wrong with their processes?
3:34 How to get employees to "buy in" to new processes?
10:44 Is it important that new employees can contribute to documented processes?
15:10 How to use a low tech approach to map out processes.
20:39 Having too many customers for your processes.
22:02 Tips for creating the best experience for customers.
25:04 Value stream mapping.
26:06 Lean Six Sigma

Why sorting your processes might be your "secret sauce"! - Part 1

Wed, 18 Jan 2023 17:00:00 +1300

Alicia Butler Pierre has many strings to her bow. She started out as a Chemical Engineer, went to business school and now runs her own company called Equilibria which specialises in operations management.

She is a 2x Amazon bestseller author and also has her own podcast Business Infrastructure: Curing Back Office Blues.

Alicia has turned business processes from boring to interesting, thanks to her engaging approach which has even resulted in a podcast award for most interesting interview.

If you want to maximise the performance of your business with aspirations to scale, then don't miss this interview!

Part 1:
0:37 - Introduction
5:52 - Growing up in Baton Rouge
9:10 - How Alicia became a Chemical Engineer
11:50 - Going out into the commercial world after graduating.
20:20 - Attending business school - the missing piece!
23:00 - Starting her own business

Scaling to Success!

Wed, 07 Dec 2022 14:00:00 +1300

Gabriela Pulido has first hand experience in using branding to scale for success. She started out as an engineer but fell in love with branding and the impact it can have on a businesses success.

In this interview Gabriela shares her journey and lessons learnt along the way on how to use branding to succeed!

0:37 Introduction
1:22 Gabriela's background
7:48 A brand is more than just a logo!
11:48 How significant can developing a brand be?
14:24 How branding can help scaling.
16:58 How important is communication in scaling brands?
18:26 How important is internal communication?
20:19 A case study of helping a family business.
22:42 What type of clients does Gabriella work with?
25:53 The importance of a brand when selling beyond your immediate area.
26:49 Develop your brand at the beginning
33:02 The importance of loving what you do.
34:40 How might you thrive?
37:03 Parting advice on communication and branding.

www.isintosuccess.com

Inspirational Reading with a Serial Entrepreneur!

Wed, 23 Nov 2022 15:00:00 +1300

The Ups and Downs of being a Entrepreneur!

Wed, 16 Nov 2022 14:00:00 +1300

To say Frazer Fearnhead's entrepreneurial career has had its ups and downs, would be an understatement. He has reached great highs but also suffered badly in light of events such as 911 and more recently the Covid outbreak.

His perseverance and determination have been tested to their limits, but he has managed to come through it all, much richer for the experience.

Frazer shares with us his honest account of his journey, highlighting just what it takes to become a successful entrepreneur! Sometimes it can be events outside of your control that can play a major part in your journey!

0:37 Introduction to Frazer - the early years.
2:43 A early lesson!
5:37 Leaving his job as a lawyer.
6:40 Where did Frazer learn the most?
11:52 After a lot of success, Frazer finds himself unable to pay his bills!
16:50 Covid hits his latest project!
19:40 How has Frazer coped with adversity?
23:37 To what extent has mindset helped his career?
25:17 His thoughts on the "Law of Attraction"?
28:04 Should he have listened more to his gut?
30:09 What if any role does his personal challenges faced play in his business coaching?
33:28 The Bob Proctor coaching programme.
37:07 Does he feel more fulfilled with his new project?
38:48 What would be some of his biggest lessons?
41:56 What are the keys to success?
49:53 Does he dwell on the past or focus on the future?
55:32 How did he come about to be an author?
59:21 His podcast - the Spiritual Entrepreneur.

For more information go to:
www.isintosuccess.com

The Future of eSports!

Wed, 09 Nov 2022 13:00:00 +1300

Jonathan Jansen heads up eSports in New Zealand, one of the few countries in the world that recognises it as a sport.

How different is eSports to gaming? Why should it be recognised as sport? Are there any career prospects? Is it not detrimental to your health? We hope to find out the answers to those questions and more in this growth area.

0:35 What's Jonathan been doing since our last interview?
6:04 How did eSports become recognised as a sport/
13:42 Learning from other sports to help eSports succeed.
19:00 Gaming versus eSports
22:54 Transferable skills from eSports
29:20 How exhausting is eSports?
32:00 Average age for peaking in eSports?
33:37 Career prospects in the industry.
39:07 Goals for eSports.
44:20 How good has Jonathan been at letting go of his business?
46:15 How important is passion in running a business?
50:12 Why should people support eSports?

For more information, go to: www.isintosuccess.com

Read to Succeed with a Navy Seal!

Wed, 02 Nov 2022 14:00:00 +1300

The Journey from Navy Seal to Business Success! Part 2

Wed, 26 Oct 2022 12:00:00 +1300

Marty Strong has been a leader and business consultant for decades, first in uniform as a combat-decorated Navy SEAL, and then in commercial business.

Marty is a thought provoking writer, speaker, and guest expert with over 350 appearances on national cable TV and hundreds of radio and Podcast interviews to his credit. Marty is the author of Be Nimble – How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business.

Part 2:

0:37 Marty's combat experience
7:27 Retirement from the military
22:55 Without military experience, how different would you have been as a business person?
28:07 What's your mission now?
41:46 What do you think it takes to succeed?

www.isintosuccess.com

The Journey from Navy Seal to Business Success! Part 1

Wed, 19 Oct 2022 09:00:00 +1300

Marty Strong has been a leader and business consultant for decades, first in uniform as a combat-decorated Navy SEAL, and then in commercial business.

Marty is a thought provoking writer, speaker, and guest expert with over 350 appearances on national cable TV and hundreds of radio and Podcast interviews to his credit. Marty is the author of Be Nimble – How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business.

0:37 Introduction
1:14 How did get into Special Forces?
9:03 What was training like?
21:24 How close did he come to quitting Navy Seal training?
24.55 Was there a correlation on the types of people that succeeded.
28:00 What qualities were they looking for?
38:07 Transitioning from enlisted to officer.

Watch out for Part 2, where Marty talks about combat experience and life after the Navy Seals.

www.isintosuccess.com

Reading Inspiration from a PR Expert!

Wed, 12 Oct 2022 14:00:00 +1300

Jill Lublin is an international speaker and PR consultant. She is the author of 4 best-selling books including Get Noticed ....Get Referrals and co-authored Guerrilla Publicity and Networking Magic.

In this short interview, Jill shares two books that have been inspirational in her journey so far.

www.isintosuccess.com

Using PR for Small Business Success!

Tue, 04 Oct 2022 17:00:00 +1300

Jill Lublin is an international speaker and PR consultant. She is the author of 4 best-selling books including Get Noticed ....Get Referrals and co-authored Guerrilla Publicity and Networking Magic.

In this interview Jill shares her insights into how small business can use PR for success!

0:.37 Introduction. How did Jill get into publicity?
5:00 How publicity has changed in the last 20 years.
6:07 How to deal with bad publicity.
10:18 Small Business publicity.
16:03 The value that Jill adds.
20:02 The cost of PR.
23:00 Jill's role with small business PR.
24:47 Books that Jill has written.

www.isintosuccess.com

Read to Succeed with Brent Freeman

Wed, 28 Sep 2022 14:00:00 +1300

Brent Freeman's Journey to Success and Happiness - Part 2

Tue, 20 Sep 2022 17:00:00 +1200

Brent Freeman is the Founder & President of Stealth Venture Labs and a serial entrepreneur who’s passionate about using business to generate both profits & social impact.

In 2009, Brent founded Roozt.com, an online marketplace platform for social good consumer brands which was featured in Mashable, Forbes, Huff Post, INC, The Today Show, NBC, and ABC. He was honored by Forbes as a Name You Need to Know in 2011.

Today, Brent is an angel investor, former venture capitalist, and writes for Entrepreneur and INC on startup life. He is the Founder & President at Stealth Venture Labs, has co-founded five ecommerce brands, and is the Chairman of the Board of the Bay Area chapter of the Network For Teaching Entrepreneurship that teaches entrepreneurship to inner-city kids.

As much as he has met with success, there have been failures along the way too. At one point, Brent felt like he could not go on, but in that moment, he decided to find happiness! His priorities are now realigned with him finding a more complete life. In this interview Brent generously shares his knowledge and experiences. An incredibly grounded individual who conveys a great deal in an interesting and entertaining manner.

PART 2
0.37 His view on failure
7;42 Angel investing
12:31 Your network is your net-worth
15;52 Brent's business history
21;38 Working remotely from the early days
27:37 Tips for entrepreneurs to succeed
32;57 How important is it to like what you are doing to be successful at it?
34;52 What's the deal with Italy?
47:53 What's in the future?

www.isintosuccess.com

Brent Freeman's Journey to Success & Happiness - Part 1

Tue, 13 Sep 2022 18:00:00 +1200

Brent Freeman is the Founder & President of Stealth Venture Labs and a serial entrepreneur who’s passionate about using business to generate both profits & social impact.

In 2009, Brent founded Roozt.com, an online marketplace platform for social good consumer brands which was featured in Mashable, Forbes, Huff Post, INC, The Today Show, NBC, and ABC. He was honored by Forbes as a Name You Need to Know in 2011.

Today, Brent is an angel investor, former venture capitalist, and writes for Entrepreneur and INC on startup life. He is the Founder & President at Stealth Venture Labs, has co-founded five ecommerce brands, and is the Chairman of the Board of the Bay Area chapter of the Network For Teaching Entrepreneurship that teaches entrepreneurship to inner-city kids.

As much as he has met with success, there have been failures along the way too. At one point, Brent felt like he could not go on, but in that moment, he decided to find happiness! His priorities are now realigned with him finding a more complete life.

In this interview Brent generously shares his knowledge and experiences. An incredibly grounded individual who conveys a great deal in an interesting and entertaining manner.

0:35 Introduction
3:00 What we will talk about!
3:20 Has he made it?
5:42 Secret to happiness in life is hope & progress.
7:40 What brings you joy?
9:24 How did you come to your life's philosophy?
13:38 The compounding effect of R.O.J (Return on Joy).
20:14 Waking up in the morning & sleep hygiene
31:10 Solving other people's problems
34:13 Brent's evolution & the law of attraction
42:08 Has meditation helped with the law of attraction?
45:42 A quick brain hack
47:40 What does meditation look like for him
53:25 How he is achieving more with his new lifestyle
54:42 The best producers are the best resters!

WATCH OUT FOR PART 2!!

www.isintosuccess.com

Manifesting Success with Books.

Wed, 07 Sep 2022 10:00:00 +1200

The Manifestation of Your Life with Dr Hank Seitz

Wed, 31 Aug 2022 14:00:00 +1200

Dr Hank Seitz chooses not to be ordinary, nor has he led an ordinary life!

It is one thing to talk about how you should deal with life and its challenges, its another to demonstrate it for real.

Having a car accident and facing not ever being able to walk again, Hank had to make the choice, follow through on what he taught others to do, or accept his new reality.

Hank put to test his beliefs and won. It's hard to argue with a person who practices what he preaches, to good effect.

Hank talks about energy and exudes energy. You can't miss Dr Hank Seitz!

0:37 Introduction
2:00 Power of thoughts
8:30 Where does religion fit in?
11:20 "You can't think about what you don't want and expect to get what you want!"
12:00 Dealing with a car accident and not walking again.
18:00 The only thing in our way from having what we want is ourselves.
19:18 Why did the accident happen?
25:45 His book "The Happiest Man in the World".
28:35 Does he ever feel down and if so how does he get out of it?
32:07 "I shall never face reality, I shall create reality".
37:55 To allow!
39:33 Tips on how to quieten your mind for meditation.
43:02 What has changed since his accident?
50:13 Our soul is here for 3 things.
54:27 You can't have a happy ending without a happy journey!

For more content go to: www.isintosuccess.com

Books to read in search of the American Dream!

Wed, 10 Aug 2022 16:00:00 +1200

Reynaldo Santana has packed a lot of experience into his relatively short life as a first generation American. Not everything has gone his way, in fact a lot hasn't, but it hasn't stopped him from pursuing his goals.

In our follow up interview with Reynaldo Santana he shares three books that have been influential in his career so far.

One book is a long standing classic, another is a modern day highly popular book and the third is one you may not have head of!

Find out what the books are and why Reynaldo recommends them!

www.isintosuccess.com

In search of the Amercian Dream!

Wed, 03 Aug 2022 18:00:00 +1200

Reynaldo Santana has packed a lot of experience into his relatively short life as a first generation American. Not everything has gone his way, in fact a lot hasn't, but it hasn't stopped him from pursuing his goals.

Maybe not as academically gifted as some, but with a lot of determination and responsibility to look after his family on his shoulders, he has not been deterred in his goal for success.

Join us as we get a behind the scenes look into a first generation American's quest for the "American Dream"!

0:38 What does Reynaldo Santana do
16:44 Background on Reynaldo's journey so far
24:05 His first job
27:28 Getting into startups
31:22 Key lessons learned
32:56 Experience with racism
38:06 Happiness is far more important than money
41:54 Biggest mistake that he has made so far
47:05 Why don't most people succeed?
51:30 What makes Rey feel that he achieve when others can't?
57:14 What are the keys for people to succeed?

Kal Q Lated Risk - The Sir Ian Taylor Journey - Part 2

Wed, 20 Jul 2022 16:00:00 +1200

Sir Ian Taylor - Former lead singer of a band, television host, and founder of Animation Research Limited. Kiwi Ingenuity in business at its best!

His band's name was Kal Q Lated Risk which is a great summation of his life!

What a journey! Animation Research Limited has pioneered animation used in sports coverage around the world. They came up with the graphics used in Americas Cup, PGA golf and so much more. They have also created simulators for Formula 1 and training Air Traffic Controllers!

In this interview shares in a very honest, humble and entertaining manner. An incredibly inspiring story that shouldn't be missed!

PART 2

0:37 How has he ended up with such great staff?
4:41 Doing the first TV commercials
11:43 Software for Air Traffic Control
13:43 America's Cup software
20:35 Any competition?
22:02 What is Sir Ian's motivation?
28:34 If you do the job well, the money will come.
30:08 Working only with people they like
32:10 A different approach to business
36:14 Where does he fit in to the business?
38:18 Where to from here?
45:10 Advice to succeed in life

www.isintosuccess.com

Kal Q Lated Risk - The Sir Ian Taylor Journey - Part 1

Wed, 20 Jul 2022 14:00:00 +1200

Sir Ian Taylor - Former lead singer of a band, television host, and founder of Animation Research Limited. Kiwi Ingenuity in business at its best!

His band's name was Kal Q Lated Risk which is a great summation of his life!

What a journey! Animation Research Limited has pioneered animation used in sports coverage around the world. They came up with the graphics used in Americas Cup, PGA golf and so much more. They have also created simulators for Formula 1 and training Air Traffic Controllers!

In this interview shares in a very honest, humble and entertaining manner. An incredibly inspiring story that shouldn't be missed!

Part 1
0:45 Background
4:00 30+ years later - founding staff are still in the company
8:00 Borrowing 1/2 million!
11:00 Voyages across the Pacific Ocean
17:15 Why choose to stay in Dunedin
21:30 Ian's music career
26:45 Studying law
27:14 What exactly is Ian's job?
28:40 Cricket in India
32:00 Closing it all down
33:15 Dealing with stress
36:00 Never using the word "challenge"

Watch out for part 2

www.isintosuccess.com

A Unique Mix of Inspirational Books to Read!

Wed, 13 Jul 2022 11:00:00 +1200

What books would a podcast host and former powerlifter recommend?

In this interview Jeremy shares his unique mix of books which are both incredibly interesting and inspiring.

Jeremy Ryan Slate is a podcast host of the Create Your Own Life Podcast.

He studied literature at Oxford University and is a former champion powerlifter turned new media entrepreneur. He specializes in using podcasting and new media to create trust and opinion leader status. In iTunes, he was ranked #1 in the business category and ranked #78 in the Top 100. Jeremy was the top podcast to listen to by INC Magazine in 2019 and Millennial Influencer to follow in 2018 by Buzzfeed.

He’s also a contributing editor of New Theory Magazine and Grit Daily. After his success in podcasting, Jeremy and his wife, Brielle, founded Command Your Brand to help visionary founders use the power of podcasts to change the world.

www.isintosuccess.com

From Powerlifting to Podcasting Success Part 2!

Fri, 08 Jul 2022 11:00:00 +1200

Jeremy Ryan Slate podcast host is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world; including the former CIA Director, Super Bowl Champions and even a three-time Indianapolis 500 winner.

He studied literature at Oxford University and is a former champion powerlifter turned new media entrepreneur. He specializes in using podcasting and new media to create trust and opinion leader status. In iTunes, he was ranked #1 in the business category and ranked #78 in the Top 100. Jeremy was the top podcast to listen to by INC Magazine in 2019 and Millennial Influencer to follow in 2018 by Buzzfeed.

He’s also a contributing editor of New Theory Magazine and Grit Daily. After his success in podcasting, Jeremy and his wife, Brielle, founded Command Your Brand to help visionary founders use the power of podcasts to change the world.

0:50 Podcasting
11:08 How has business come from from podcasting
16:05 Keys to being successful podcasting
16:56 Keys to success so far
20:52 What defines success for Ryan
28:10 How does an introvert end up a podcast host and public speaker?
33:50 Can anyone be successful?

https://isintosuccess.com/podcasts/

From Powerlifting to Podcasting Success Part 1!

Wed, 06 Jul 2022 12:00:00 +1200

Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world; including the former CIA Director, Super Bowl Champions and even a three-time Indianapolis 500 winner.

He studied literature at Oxford University and is a former champion powerlifter turned new media entrepreneur. He specializes in using podcasting and new media to create trust and opinion leader status. In iTunes, he was ranked #1 in the business category and ranked
#78 in the Top 100.

Jeremy was the top podcast to listen to by INC Magazine in 2019 and Millennial Influencer to follow in 2018 by Buzzfeed. He’s also a contributing editor of New Theory Magazine and Grit Daily.

After his success in podcasting, Jeremy and his wife, Brielle, founded Command Your Brand to help visionary founders use the power of podcasts to change the world.

0:47 Who is Jeremy Slate and growing up in New Jersey
8:05 What did he want to do when he grew up?
8:37 Getting into powerlifting.
11:35 The importance of exercise on the rest of your life.
17:59 Planning on being a university lecturer.
21:02 Near Death experience.
24:42 Network marketing.

https://isintosuccess.com

What book would a Poet Entrepreneur recommend?

Thu, 23 Jun 2022 06:00:00 +1200

You go to university planning to study Biology. Your lecturer recommends that you take English classes to help with your assignments. Before you know it, you fall in love with poetry and become an English major.

Career choices are looking limited until you get offered a chance to work for a start -up. Next minute you are starting your own business that has gone on to be hugely successful! It's been quite a ride for Mickie Kennedy so far!

In this Read to Succeed interview, Mickie shares one book that has been hugely influential in his successful career so far!

https://isintosuccess.com

The Poetry of Success - Part 2

Fri, 17 Jun 2022 12:00:00 +1200

You go to university planning to study Biology. Your lecturer recommends that you take English classes to help with your assignments. Before you know it, you fall in love with poetry and become an English major.

Career choices are looking limited until you get offered a chance to work for a start -up. Next minute you are starting your own business that has gone on to be hugely successful! It's been quite a ride for Mickie Kennedy so far!

Part 2 of the interview

0:39 How Mickie grew the business
6:20 A/B split testing
9:57 Stepping back from the day-to-day business
17:33 Success that stands out
18:45 Failures
22:26 Keys to his success
26:55 Scaling a business and selling before the crash
30:00 Key advice for entrepreneurs starting out

https://isintosuccess.com

The Poetry of Success - Part 1

Thu, 16 Jun 2022 12:00:00 +1200

You go to university planning to study Biology. Your lecturer recommends that you take English classes to help with your assignments. Before you know it, you fall in love with poetry and become an English major.

Career choices are looking limited until you get offered a chance to work for a start -up. Next minute you are starting your own business that has gone on to be hugely successful! It's been quite a ride for Mickie Kennedy so far!

0:37 What Mickie does and the background on his business
4:28 Working through COVID
7:44 Where his clients come from
10:16 Where did it all begin?
15:47 What did he want to do when he grew up?
20:14 Career choices
21:53 Making the decision to start a business
25:32 What motivates him
26:58 Incorporating his passion for poetry
29:51 How he grew the business

https://isintosuccess.com

Dealing with Covid - A New Zealand Business Perspective.

Wed, 01 Jun 2022 15:00:00 +1200

How have businesses coped with Covid? Have there been success stories? Who has struggled the most? What can we learn from this experience? In this interview we talk to Kirk Hope, the CEO of Business NZ to get his inside perspective on how businesses in New Zealand have been coping with the pandemic. We also talk about why some businesses achieve far greater success than others in competitive industries.

0;37 Kirk Hope's role at Business NZ
4:00 Is it as simple as just pivoting to navigate through Covid?
10:44 Mental Health concerns for business owners going forward.
12:55 To what extent does the government listen to Business NZ?
17:00 Examples of businesses responding to the challenges and thriving.
20:00 To what extent are members expecting changes to buyer behaviour to become permanent?
24:58 Working from home versus an office.
31:54 How does New Zealand (NZ) rate in supporting entrepreneurs particularly when they fail?
40:15 With Small to Medium Enterprises (SME's) where do we need to fill the gaps in NZ?
43:30 To what extent are small business owners guilty of not spending enough time working on their business rather than in them?
45:44 Offering free digital training - is it a good thing that it is free?
51:55 Why do some businesses excel above all others in an industry?
56:50 To what extent are NZ businesses being held back by staff shortages?

If you had to choose one book to recommend, what would it be?

Wed, 25 May 2022 15:00:00 +1200

Adam Adams had challenges in his upbringing which he overcame to build several successful businesses. In our previous two part interview, Adam shared his remarkable journey.

As a follow up to our Insights into Success episode with Adam Adams, Adam agreed to share on "Read to Succeed" one book that he considers as a Must read". Check out the interview to find out what that book was!

To SUCCEED you need to be willing to FAIL - Part 2

Fri, 20 May 2022 12:00:00 +1200

Adam Adams had challenges in his upbringing. He was heading down a potentially destructive path, but something changed everything. To this day Adam is very clear on how his transformation came about.

Getting on the right path, things started to go better for Adam. Despite some real challenges, Adam built a successful business in property syndication. Through this process he showed marketing skills and determination that few posses. A successful podcast on property ensured, before Adam changed tact and now helps others build their podcasts.

Adam's journey is a remarkable one which he shares with honesty and humour. Inspiration comes from hearing how he overcame obstacles to achieve his success.

In Part 2 we cover:
0:53 Getting into syndication
8: 13 How Adam got into Podcasting
9:56 Secrets to his "Meet Up" success
32:24 His vision for the future
36:30 What motivates him
38:25 Keys to success

To SUCCEED you need to be willing to FAIL! Part 1

Wed, 18 May 2022 14:00:00 +1200

Adam Adams had challenges in his upbringing. He was heading down a potentially destructive path, but something changed everything. To this day Adam is very clear on how his transformation came about.

Getting on the right path, things started to go better for Adam. Despite some real challenges, Adam built a successful business in property syndication. Through this process he showed marketing skills and determination that few posses. A successful podcast on property ensured, before Adam changed tact and now helps others build their podcasts.

Adam's journey is a remarkable one which he shares with honesty and humour. Inspiration comes from hearing how he overcame obstacles to achieve his success.

Part 1
0:35 Who is Adam Adams
2:35 Background history
16:35 What changed everything
26:00 Step Dad's influence on his entrepreneurial journey
30:56 The impact of economic change

#insightsintosuccess #podcastforpodcasters

Books to read from the creator of Burst IQ Frank Ricotta

Wed, 11 May 2022 16:00:00 +1200

If you were asked what books have been the most impactful on your career, what would they be?

Frank Ricotta is a business pioneer whose current company Burst IQ who is leveraging off Block Chain technology to manage and protect data. He hasn't always been easy for Frank. Along with success he has had challenges.

If you haven't already, check out our two part interview where Frank shares his journey.

In this interview Frank shares four books that have helped him on his way to success.

What are the books?

Tune in to this episode to find out!

#frankricotta #burstiq #readtosucceed

Failure can come when you least expect it. The challenge is to get back up and carry on! Part 2

Tue, 10 May 2022 12:00:00 +1200

Frank Ricotta has his fair share of challenges in his entrepreneurial journey. With time he has come to realise that those challenges were his best teachings. Frank has not been scared to make the hard decisions including in one instance when he realised that his business was going off course, he pushed the rest button and took it back to zero income, just to get them back on track.

Frank is the CEO and co-founder of Burst IQ. In this two part interview, Frank shares some of his lessons and wisdom to help entrepreneurs in their journey to success.

www.burstiq.com
https://www.linkedin.com/in/frankricotta/

Part Two:
2:45 Staff shortages – what to do when you can’t find the right staff.
4:40 Developing staff.
5:46 Covid – working remotely – long term impact.
7:20 How to create and maintain culture working remotely.
9:27 Biggest challenges managing staff.
16:06 What Burst IQ does.
25:25 Keys to success so far.
33:50 Tips to meet your own success.

Failure can come when you least expect it. The challenge is to get back up and carry on! Part 1

Wed, 04 May 2022 12:00:00 +1200

Frank Ricotta has his fair share of challenges in his entrepreneurial journey. With time he has come to realise that those challenges were his best teachings. Frank has not been scared to make the hard decisions including in one instance when he realised that his business was going off course, he pushed the rest button and took it back to zero income, just to get them back on track.

Frank is the CEO and co-founder of Burst IQ. In this two part interview, Frank shares some of his lessons and wisdom to help entrepreneurs in their journey to success.

www.burstiq.com
https://www.linkedin.com/in/frankricotta/

Part One
0:37 The early years.
12:40 Leaving the Airforce.
19:24 The bubble bursts!
21:40 A major challenge.
23:03 Regaining confidence.
26:39 Success itself is fleeting.
27:32 Guiding principles.
28:45 Greatest challenges

Jonathan Jansen's 2 "must read" books!

Thu, 21 Apr 2022 10:00:00 +1200

If you were asked what books have been the most impactful on your career, what would they be?

Jonathan Jansen has had an eventful life so far to say the least. He has stared down the most unimaginable news and survived. His wisdom belies his age. If you haven't already, check out our two part interview when Jonathan shares his journey.

In this interview Jonathan Jansen shares two books, one an old classic and the other is a modern day hybrid.

What are the books?

Tune in to this episode to find out!

8 months to live and little hope. Jonathan Jansen's journey to success! Part 2

Thu, 14 Apr 2022 09:00:00 +1200

Jonathan Jansen is only 28 years old but he has already had a lifetime of experience. His was no ordinary childhood, which in hindsight propelled him to do so much in such a short space of time.

At an early age he got into gaming which lead to computer programming and selling his first business for over $100k US while still at school.

Choosing not to go to university, Jonathan quickly climbed the ranks at his company. Life was looking very bright until a medical event on his 21st left him with only months to live.

In this two part interview we hear Jonathan's unique story and the lessons that he has learnt. Incredibly he beat the odds and survived his terminal illness and has gone on to further success.

A truly unique journey with a lot of wisdom gained from a remarkable individual.

Part 2:
0:47 Seizure.
4:00 Surgery.
11:00 How it changed him.
16:40 Back to the old job.
21:50 e-Sports.
26:50 Secrets to his success.
28:50 What to do to be successful.

8 months to live and little hope. Jonathan Jansen's journey to success! Part 1

Wed, 13 Apr 2022 07:00:00 +1200

Jonathan Jansen is only 28 years old but he has already had a lifetime of experience. His was no ordinary childhood, which in hindsight propelled him to do so much in such a short space of time.

At an early age he got into gaming which lead to computer programming and selling his first business for over $100k US while still at school.

Choosing not to go to university, Jonathan quickly climbed the ranks at his company. Life was looking very bright until a medical event on his 21st left him with only months to live.

In this two part interview we hear Jonathan's unique story and the lessons that he has learnt. Incredibly he beat the odds and survived his terminal illness and has gone on to further success.

A truly unique journey with a lot of wisdom gained from a remarkable individual.

Part 1
0:36 Jonathan's involvement in e-sports.
10:00 Growing up and getting into gaming.
18:16 Bunking school.
25:40 Setting up his first business
31:15 Getting his first job.
35:14 A medical event!

3 Must Read books for your success!

Wed, 06 Apr 2022 17:00:00 +1200

Alan Lazaros is a Professional Speaker, Peak Performance Business Coach and Consultant, and the Co-host of The Next Level University Podcast.

A near death car accident at age 26 changed everything for Alan. His dad had died in an accident at age 28! Ever since Alan has been dedicated to becoming the best version of himself possible.

In this interview Alan shares three books that have been so impactful in his life, that he likes to carry them around with him wherever possible. What were those books and why have they made such a difference?

Defining Moments Can Change Lives! - Part 2

Wed, 30 Mar 2022 14:00:00 +1300

Your father dies at 28 in a car crash, when you are only 2 years old. You are 26 and about to have your own head-on crash. What does this mean?

Alan's Lazaro's car accident changed everything!

He questioned everything. What if that was it? Did he live a life true to himself? How courageously did he fight for what he believe in?

Not liking his answers and filled with regret, he decided to change forever.

Today, Alan’s a Professional Speaker, Peak Performance Business Coach and Consultant, and the Co-host of The Next Level University Podcast.

Alan believes that life is about choices.

In this two part interview Alan shares his journey and lessons to inspire others on their personal journey to success.

Have you listened to part 1 yet?

Part 2:
0:43 Arrogance versus self-belief.
8:32 Goals for the future.
11:34 Starting with the end in mind.
18:22 How to get people to care.
21:33 Success comes by design not by default.
23:48 What are the key differences between those that succeed and those that don't?
26:20 Has age been an issue?
31:00 What should people consider in their journey to success?

Instagram: https://www.instagram.com/alazaros88/

Facebook: https://www.facebook.com/alan.lazaros

LinkedIn: https://www.linkedin.com/in/alanlazarosllc/

Website: https://nextleveluniverse.com/

Defining Moments Can Change Lives! - Part 1

Wed, 23 Mar 2022 10:00:00 +1300

Your father dies at 28 in a car crash, when you are only 2 years old. You are 26 and about to have your own head-on crash. What does this mean?

Alan's Lazaro's car accident changed everything!

He questioned everything. What if that was it? Did he live a life true to himself? How courageously did he fight for what he believe in?

Not liking his answers and filled with regret, he decided to change forever.

Today, Alan’s a Professional Speaker, Peak Performance Business Coach and Consultant, and the Co-host of The Next Level University Podcast.

Alan believes that life is about choices.

In this two part interview Alan shares his journey and lessons to inspire others on their personal journey to success.

Part 1:
0:36 Alan's backstory
7:02 Life takes a turn.
10:49 Top regrets of the dying.
12:19 When did he realise the changes that he needed?
14:48 The law of attraction.
18:19 What motivates him.
21:10 Giving up alcohol.
27:37 The impact of his father's death and reasons for his mental strength.

WATCH OUT FOR PART 2.

Instagram: https://www.instagram.com/alazaros88/

Facebook: https://www.facebook.com/alan.lazaros

LinkedIn: https://www.linkedin.com/in/alanlazarosllc/

Website: https://nextleveluniverse.com/

The Magic Formula to Online Marketing Success?

Thu, 17 Mar 2022 07:00:00 +1300

At the age of 21, she founded the shape-wear company Waist Trainer with $5,000 NZD in savings. In the first 18 months she sold over 100,000 units to over 90+ countries around the world, working with Kylie Jenner.

In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year.

In December 2017, Iyia founded and launched a woman's fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.

In today's episode, Iyia provides insights into what has been the keys to her marketing success.

0:44 The waist trainer and working with Kylie Jenner.
6:10 How important is branding?
7:28 Lessons learnt marketing.
9:22 Changes in marketing in the last 5-6 years.
11:22 Biggest marketing failure.
13:18 How do you deal with bad publicity?
15:42 How has her marketing varied between businesses?
17:50 Key ingredients for successfully marketing your business.
19:04 The importance of spending money on marketing.
20:50 Define branding.
22:30 Do businesses need to be on all social media?
23:24 Key things to think about with marketing.
25:40 Understanding the target market.
26:28 Final tips for marketing.

Read to Succeed with Brenden from MasterTalk

Wed, 09 Mar 2022 06:00:00 +1300

Today Brenden Kumarasamy from MasterTalk shares a book that he recommends reading.

In this interview Brenden confesses to not reading much, preferring to learn via podcasts, but there is one book in particular that has had an everlasting impact on his life.

Brenden has become a master in communication through necessity. Growing up in Montreal, going to a French speaking school while your first language is English was a challenge for Brenden. His communication skills were not great.

At University, life was a bit easier studying in English, but he had come to realise just how important communication was. While others were out playing sports or attending other social activities, Brenden got involved in the world of competitive presentations. He had come to realise that those that were getting the best jobs, were the best communicators. Being great at communicating had become his passion.

Graduating with an accountancy degree, Brenden came to realise that being an accountant was not for him, rather his passion was to become a communications expert. MasterTalk was formed!

0.40 Introduction.
1:00 Book recommendation.
1:35 The book.
2:55 Messages from the book.
6:09 Reading preferences and choosing what to read or listen to.
8:45 Another suggested book.
12;31

https://www.linkedin.com/in/brendenkumarasamy/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BbmuRsKWQTUCMJpe6qTejVA%3D%3D

https://www.youtube.com/c/MasterTalks

https:insightsintosuccess.com

#success #insightsintosuccess #mastertalk

Insights into a Young Serial Entrepreneur.

Wed, 02 Mar 2022 15:00:00 +1300

In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year.

In December 2017, Iyia founded and launched a woman's fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.

A serial entrepreneur, Iyia Liu is today's guest.

1:08 How did she get into business and why?
4:30 Expectations with her first business.
7:39 Key turning point to her first big business success.
9:10 Working with Kylie Jenner.
11:43 Why sell the business.
13:58 Key lessons.
16:37 Dealing with bad publicity.
19:18 Key motivation.
21:54 Being a female entrepreneur.
25:53 Proudest achievements.
28:32 What does success mean?
29:06 What have been the keys to success?
30:46 Keys for others to succeed.

#lyialiu #insightsintosuccess

Talking your way to Success! The Power of Communication. Part 2.

Wed, 23 Feb 2022 11:00:00 +1300

Growing up in Montreal, going to a French speaking school while your first language is English was a challenge for Brenden. His communication skills were not great.

At University, life was a bit easier studying in English, but he had come to realise just how important communication was. While others were out playing sports or attending other social activities, Brenden got involved in the world of competitive presentations. He had come to realise that those that were getting the best jobs, were the best communicators. Being great at communicating had become his passion.

Graduating with an accountancy degree, Brenden came to realise that being an accountant was not for him, rather his passion was to become a communications expert.

In this interview Brenden shares his journey along with providing insights into just how important being a great communicator is. Like all great communicator's Brenden is very entertaining!

Part 2:
3:01 What is more important when speaking: content or delivery?
9:40 Recording videos: quality versus quantity
14:14 Imposters syndrome.
19:47 Advantage of being young.
22:00 Tips to help people with their presentation skills.
25:16 How to remove filler words.

https://www.linkedin.com/in/brendenkumarasamy/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BbmuRsKWQTUCMJpe6qTejVA%3D%3D

https://www.youtube.com/c/MasterTalks

https:insightsintosuccess.com

#success #insightsintosuccess #mastertalks

Talking your way to Success! The Power of Communication. Part 1

Tue, 22 Feb 2022 14:00:00 +1300

Growing up in Montreal, going to a French speaking school while your first language is English was a challenge for Brenden. His communication skills were not great.

At University, life was a bit easier studying in English, but he had come to realise just how important communication was. While others were out playing sports or attending other social activities, Brenden got involved in the world of competitive presentations. He had come to realise that those that were getting the best jobs, were the best communicators. Being great at communicating had become his passion.

Graduating with an accountancy degree, Brenden came to realise that being an accountant was not for him, rather his passion was to become a communications expert.

In this interview Brenden shares his journey along with providing insights into just how important being a great communicator is. Like all great communicator's Brenden is very entertaining!

Part 1:
0.37 What Brenden does and how it came about.
5:32 Key benefits of mastering public speaking.
12:15 Communication skills and selling to clients.
14:31 Mirroring who you speak to.
15:25 Communication agility.
20:56 Strategy for public speaking.

Watch out for part 2!

https://www.linkedin.com/in/brendenkumarasamy/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BbmuRsKWQTUCMJpe6qTejVA%3D%3D

https://www.youtube.com/c/MasterTalks

www.isintosuccess.com

#success #insightsintosuccess #mastertalks

Fearless Beauty and the 4-Hour Work Week - Read to Succeed!

Thu, 10 Feb 2022 13:00:00 +1300

Today in this Insights into Success podcast we talk to Mikey Moran about the books that have helped inspire his great success. Mikey has had his fair share of ups and downs. Never short of ideas, the challenge has been in the timing and the people he has chosen to work with. He had a couple of very close calls before finally making it big with his latest venture! Mikey talks about The 4-hour Work Week by Tim Ferris and his own Fearless Beauty: The Hair Business Blueprint by Mikey Moran. Books have helped Mikey to success, could they do the same for you?

1:12 Own Book
8:39 Second Book
11:30 When you get benefit from a book.
13:45 The concept of luck!

#success #mikeymoran #private label

The Most Unlikely Business Success - Part 2

Thu, 03 Feb 2022 17:00:00 +1300

Today we talk to Mikey Moran in part 2 of this two part interview about the unlikely business that he created that has gone on to great success.

Mikey has had his fair share of ups and downs. Never short of ideas, the challenge has been in the timing and the people he has chosen to work with. Mikey shares a very honest and incredibly interesting account of his journey. He had a couple of very close calls before finally making it big with his latest venture!

1:00 What is his business?
5:00 How does he sell?
7:26 Why that approach to selling?
9:28 Understanding your target market.
14:14 Mistakes some make when they start making money.
18:38 Staff challenges.
19:37 What have been the keys to their success?
23:37 Work ethic & life balance.
25:08 Keys for others to succeed?

#success #mikeymoran #private label

The Most Unlikely Business Success - Part 1

Thu, 03 Feb 2022 17:00:00 +1300

Today we talk to Mikey Moran in part 1 of this two part interview about the unlikely business that he created that has gone on to great success.

Mikey has had his fair share of ups and downs. Never short of ideas, the challenge has been in the timing and the people he has chosen to work with. Mikey shares a very honest and incredibly interesting account of his journey. He had a couple of very close calls before finally making it big with his latest venture!

1:15 Mikey's background.
5:19 Failure can build resilience.
6:25 Is it good to come from money?
9:45 Lessons from working for others.
10:56 Learning from failures.
19:58 Getting a job after failure.
23:16 How does he see failure now?

#insightsintosuccess #privatelable #mikeymoran

Secrets to a startups success!

Wed, 26 Jan 2022 18:00:00 +1300

What’s it like to startup your own software company? How about no venture capital, just some seed funding from friends and family. Just how difficult or easy is it?

Today we go inside a startup which is still early in its journey with Adrian Tobey.

When Adrian Started Groundhogg.io he had no competitors. Within 24 months he had about 10 competitors. With over 2,500 customers worldwide and profitable, Adrian has achieved a lot more than most in a short time with his startup.

What has been the secret to his success? What mistakes has he made and lessons learned in that time?

We plan to find out!

#startup #secretstosuccess

Read to Succeed with Neil Twa

Wed, 19 Jan 2022 13:00:00 +1300

Neil Twa dropped out of college, started a 'side hustle' while working his way up into IBM management, built some successful companies, went bankrupt, reinvented himself, and now works with business builders to build amazing e-commerce brands to the tune of over $100M in collective Amazon FBA sales. Neil has a focus on using the power of Amazon FBA (Fulfilment by Amazon) to incubate brands to maturity, then send them into the mainstream so they can exit their businesses for big gains.

Neil has helped FBA brands go from 0 to 8 figures in sales in 12 months (or less!) With his business partner Kevin Harrington the original Shark from the hit TV series Shark Tank, inventor of the infomercial and As Seen on TV Brands who have sold over $5B in products along with his senior leadership team, he runs Voltage Holdings, LLC. Voltage Holdings launches, operates, and acquires e-commerce brands with a focus on Amazon FBA and direct to consumer channels.

In this episode Neil shares two books that have been influential in his life.

Business is like a plate of spaghetti with Neil Twa.

Tue, 11 Jan 2022 13:00:00 +1300

Read to Succeed with Terry Tucker

Wed, 22 Dec 2021 10:00:00 +1300

Terry Tucker has been succeeding every day for over 9 years. Diagnosed with stage 3 cancer in 2012, his battle to this day continues. Having now lost a leg, his 6ft 8 frame is now confined to a wheelchair, but every day he keeps fighting and every day he succeeds in getting another day to make an impact in this world.

Terry faces ongoing treatment which leaves him physically and mentally exhausted. Just as he enjoys a bit of respite, his treatment cycle starts again.

Terry states " So long as you don't quit, you can't be defeated"!

Terry is a man who demonstrates incredible positivity and determination. Rather than being sad and downcast, Terry remains passionate about how much he still has to give.

Through all his treatment, Terry has managed to write his first book "Ten Principles to Leading your Uncommon and Extraordinary Life" with another planned.

In this interview, Terry shares two very different books that he has read that have inspired him on his journey.

If you are looking for inspiration to motivate you, it is hard to look past Terry Tucker.

https://www.motivationalcheck.com/

Never Defeated - The Terry Tucker Journey

Thu, 16 Dec 2021 09:00:00 +1300

Terry Tucker has been succeeding every day for over 9 years. Diagnosed with stage 3 cancer in 2012, his battle to this day continues. Having now lost a leg, his 6ft 8 frame is now confined to a wheelchair, but every day he keeps fighting and every day he succeeds in getting another day to make an impact in this world.

Terry faces ongoing treatment which leaves him physically and mentally exhausted. Just as he enjoys a bit of respite, his treatment cycle starts again.

Terry states " So long as you don't quit, you can't be defeated"!

Terry is a man who demonstrates incredible positivity and determination. Rather than being sad and downcast, Terry remains passionate about how much he still has to give.

Through all his treatment, Terry has managed to write his first book "Ten Principles to Leading your Uncommon and Extraordinary Life" with another planned.

If you are looking for inspiration to motivate you, it is hard to look past Terry Tucker.

https://www.motivationalcheck.com/

Read to Succeed with Maureen Mwangi

Thu, 09 Dec 2021 13:00:00 +1300

Maureen Mwangi grew up in Nairobi, Kenya where entrepreneurship was not commonplace. Her grandfather had started a hardware business which had been passed down to her father and mother. Working in the business and watching her parent's grow the business, gave her the entrepreneurial bug.

While few went to university and even fewer went abroad, Maureen headed to America to complete a Master's Degree in Marketing. She soon found herself working with brands such as Lays, L'Oreal and Dove and learning the secrets to growing brands.

The entrepreneurial has never left Maureen, which has seen her venture out establishing her own company while she helps businesses launch and grow their brands.

In this interview, Maureen shares detail of a book that has inspired her onto success.

#insightsintosuccess #inspirationalstories #reading

From Nairobi to America - One Entrepreneurs Journey

Thu, 02 Dec 2021 10:00:00 +1300

Maureen Mwangi grew up in Nairobi, Kenya where entrepreneurship was not commonplace. Her grandfather had started a hardware business which had been passed down to her father and mother. Working in the business and watching her parent's grow the business, gave her the entrepreneurial bug.

While few went to university and even fewer went abroad, Maureen headed to America to complete a Master's Degree in Marketing. She soon found herself working with brands such as Lays, L'Oreal and Dove and learning the secrets to growing brands.

The entrepreneurial has never left Maureen, which has seen her venture out establishing her own company while she helps businesses launch and grow their brands.

Listen as Maureen talks about the challenges and lessons that she has learned along with her insight into what it takes to succeed as an entrepreneur.

#success #insightsintosuccee #businesssuccess #entrepreneursuccess

Read to Succeed with Phil Fraser

Wed, 24 Nov 2021 09:00:00 +1300

Looking back now, it is hard to imagine the early days of the internet and the opportunities that existed.

Back in the early 2,000's Phil Fraser had no idea how significant the internet was going to become. Initially he thought about setting up an online Bingo platform in the UK, but found his timing too early. Instead he turned his attention to building a website to list Bingo websites around the world. It was initially a hobby, but it turned into so much more as he rode the internet wave, selling out about 18 years later for a very large amount of money.

In this interview, Phil talks about two books that have had a significant impact on his business career.

Phil Fraser: www.philfraser.co.uk

Gambling with the internet!

Thu, 18 Nov 2021 11:00:00 +1300

Looking back now, it is hard to imagine the early days of the internet and the opportunities that existed.

Back in the early 2,000's Phil Fraser had no idea how significant the internet was going to become. Initially he thought about setting up an online Bingo platform in the UK, but found his timing too early. Instead he turned his attention to building a website to list Bingo websites around the world. It was initially a hobby, but it turned into so much more as he rode the internet wave, selling out about 18 years later for a very large amount of money.

Phil Fraser: www.philfraser.co.uk

#insightsinsuccess #successstories #success

Read to Succeed with Karl Hughes

Wed, 10 Nov 2021 17:00:00 +1300

Karl Hughes has spent most of his professional career working as a software engineer predominantly with startups. Finding his hours cut in half in the middle of COVID, the opportunity to start a business in his spare time was too great to turn down. Such has been Karl's success, that he subsequently resigned from his job and went full time with his business Draft.dev

In this Read to Succeed interview, Karl talks about the books that have inspired him and helped him in his journey to success.

To find out more about Karl's business, go to: https://draft.dev

Reading is a great way to up-skill yourself by learning from others. Speed up your journey to success by "Reading to Succeed".

A Startup in the middle of COVID with Karl Hughes

Thu, 04 Nov 2021 12:00:00 +1300

The world is talking about the phenomenon of "mass resignation" in the middle of COVID. Karl Hughes seemingly fits the narrative, but all is not entirely as it may seem.

Having spent so much time working for startups as a software engineer and finding his hours cut in half in the middle of COVID, the opportunity to start a business in his spare time was too great to turn down. Such has been Karl's success, that he subsequently resigned from his job and went full time with his business Draft.dev

What lessons has Karl learnt so far? How problematic is it having staff working remotely around the world? How can he fund his businesses growth?

To find out more about Karl's business, go to: https://draft.dev

eSports Success with Duane Mutu - Part 2

Wed, 27 Oct 2021 15:00:00 +1300

Duane Mutu created Let's Play Live, which streams online gaming competitions around the world, working with the biggest gaming creators in the world and publishing the content on platforms such as Twitch TV.

In part two of this interview with Duane Mutu we learn about the background of eSports, the development of his company Let's Play Live (LPL), his motivations for success and what success means to him.

Duane has never forgotten how lucky both him and his identical twin brother are to be alive and makes the most of every day. He didn't plan to get into eSports, so how did he? Was it luck that provided him with the opportunity? What does luck mean anyway?

Reflecting back on his journey, what does he consider to be the keys to success?

Watch out for part two, we we talk about the future of E-Sports, the development of Let's Play Live, his motivations for success and what exactly success means to him!

For more information on Let's Play Live, go to:
https://letsplay.live/

eSports Success with Duane Mutu - Part 1

Wed, 20 Oct 2021 11:00:00 +1300

In part one of this interview with Duane Mutu we learn about his up-bringing and how he got into eSports.

Reflecting back on his journey, what does he consider to be the keys to success?

Making it in Hollywood with Katie Chonacas

Wed, 13 Oct 2021 15:00:00 +1300

Katie was bought up in Michigan just outside of Detroit, as one of four children to her Greek, newly immigrant parents. With no connection to Hollywood, any dream of appearing in movies with the likes of Al Pacino and Robert De Niro must have seemed impossible.

From an early age Katie had an awareness of herself well beyond her years and from as early as 13 had set her mind on some big goals.

Aside from appearing in movies, commercials and TV shows, Katie is a podcast host, poet, musician, voice over actor and director. Katie has done a lot in a relatively short space of time. How has she done it? What have been her lessons? What does she warn others to avoid?

Exuding loads of energy and passion, Katie has agreed to share her insights into her journey to Hollywood and beyond!

To find out more about Katie Chonacas go to: https://www.chonacas.com/

Key highlights:
0.39 Who is Katie?
11:09 At age 13, what was her vision for the future
17:27 How did cross country running impact on her life?
20:47 The importance of building genuine relationships
26:58 How Katie broke into Hollywood
37:15 Coping with rejection
43:15 Being in the right state of mind
46:00 Life experiences aid success
47:19 Katie's book of poems
50:12 Dealing with "imposter syndrome"
52:34 Overcoming challenges
54:54 Three keys to success
100:51 What's next
105:04 Final thoughts

Making Sense of Marketing with Terry Dry

Thu, 07 Oct 2021 12:00:00 +1300

Can you imagine a time when Google and Facebook didn't exist?

Before anyone knew what Social Media marketing was about 20 years ago Terry Dry and his company Fanscape were doing Social Media marketing, they just didn’t know it!

Terry has agreed to join us on our podcast “Insights into Success” to help us “Make Sense of Marketing” by sharing his knowledge and experience from his time with Fanscape which traversed the dramatic changes in marketing over the last 20 years.

For more information on Terry’s former company Fanscape, go to: https://www.fanscape.com/

For information on Terry’s new company go to: https://www.futureproofadvisors.com/

To watch this interview or other similar interviews, go to: https://msofmarketing.com/

#fanscape #smallbusinessmarketing

Basecamp Inspiration for Victoria Lee.

Thu, 30 Sep 2021 12:00:00 +1300

Victoria Lee has created a successful digital media business with staff working remotely around the UK. How has she done it?

Victoria attributes a key influence for her has been reading the Basecamp book "It Doesn't Have to Be Crazy at Work". Her remote working business has gone from strength to strength as it adopted a lot of philosophies extolled in the book.

What was the book about and what were the key takeaways for Victoria?

Victoria Lee is the successful co-founder of a social media agency 100 Pound Social located in the UK.

www.msofmarketing.com

#readtosucceed #basecamp #insightsintosuccess

Turn Adversity into Opportunity with Victoria Lee

Thu, 23 Sep 2021 13:00:00 +1200

Due to a childhood accident Victoria Lee found herself often in pain at work and needing major back surgery. She needed a change. A job with flexibility that would allow her to work around her back issues. An opportunity came her way to manage a small social media account. Not enough to sustain her, it was nonetheless a start. Teaming up with a friend, they started a social media business which was to become known as 100 Pound Social.

About 4 years later, 200 plus clients and a team of over 20, 100 Pound Social is a thriving business.

Through adversity and the need for a change, Victoria found an opportunity, which has lead to the creation of a successful business. Victoria's story is a great example of how your outcomes in life will be determined by how you interpret events. Only see the negative in a situation, then you may only get negative outcomes. See the same situation through positive eyes, then opportunities will begin to appear.

Victoria shares her inspirational story on how she has found success through adversity!

Malcolm Gladwell inspires Christine McKay

Thu, 16 Sep 2021 11:00:00 +1200

Malcolm Gladwell has been a key inspiration for Christine McKay's success. In this interview we find out which Malcolm Gladwell book in particular has inspired her of late and what was it that particularly resonated with her. Could you too benefit from the reading of Malcolm Gladwell books?

Christine McKay has become a very successful female entrepreneur and achieved her dream to attend Harvard University, but life has had its challenges for her.

From top High School student to university drop out, broke, living out of her car and pregnant, Christine McKay’s world came tumbling down. A marriage and two more children came in quick succession. With a husband that believed that she should be at home with the kids, but was unable to provide for the family, Christine sunk to even greater depths of poverty and hopelessness.

Despite everything, with the encouragement of a mentor, with above inspiration, Christine set a goal to go to Harvard. Against seemingly impossible odds, Christine managed to break free from her marriage and while looking after her children, put herself through university, graduated with honours and gained a prestigious job. With her goal to go to Harvard not forgotten, Christine applied and was accepted to the Harvard MBA programme.

Christine has forged a career over nearly 30 years in the corporate world as a negotiator, negotiating deals with companies around the world, including dealing with the majority of the Fortune 500 companies in the US. In recent years, Christine established her own company Venn Negotiation, where she specialises in helping and up-skilling small to medium sized companies on the art of negotiation. Christine also sits on the board of two non-profit charities as she aims to help mentor women who are facing similar challenges to what she did, all those years ago. Christine wants to help women entrepreneurs with similar challenges to her achieve success.

Christine is a very engaging and inspirational person, who refused to succumb to her circumstances, overcame the odds and has achieved great success in all aspects of her life.

From the Depths of Despair came Success for Christine McKay!

Tue, 07 Sep 2021 14:00:00 +1200

From top High School student to university drop out, broke, living out of her car and pregnant, Christine McKay’s world came tumbling down. A marriage and two more children came in quick succession. With a husband that believed that she should be at home with the kids, but was unable to provide for the family, Christine sunk to even greater depths of poverty and hopelessness.

Despite everything, with the encouragement of a mentor, Christine set a goal to go to Harvard. Against seemingly impossible odds, Christine managed to break free from her marriage and while looking after her children, put herself through university, graduated with honours and gained a prestigious job. With her goal to go to Harvard not forgotten, Christine applied and was accepted to the Harvard MBA programme.

Christine has forged a career over nearly 30 years in the corporate world as a negotiator, negotiating deals with companies around the world, including dealing with the majority of the Fortune 500 companies in the US. In recent years, Christine established her own company Venn Negotiation, where she specialises in helping and up-skilling small to medium sized companies on the art of negotiation. Christine also sits on the board of two non-profit charities as she aims to help mentor women who are facing similar challenges to what she did, all those years ago.

Christine is a very engaging and inspirational person, who refused to succumb to her circumstances, overcame the odds and has achieved great success in all aspects of her life.

#successstory #insightsintosuccess

Dr Ian Brooks shares his insights into the psychology of being successful.

Fri, 27 Aug 2021 12:00:00 +1200

Having practiced as a clinical psychologist and consulted to companies such as Nike, Sony, Netflix and Bank of America, Dr Books has been given a great view of the capabilities of the human mind and has witnessed some of the common traits shared by those that meet with a lot of success.

In this interview Dr Brooks shares his view on some of the keys to success, along with giving insight into his book "Intention" which he has written to help people fulfill their full potential.

Read to Succeed with Joseph Drolshagen

Tue, 17 Aug 2021 14:00:00 +1200

Joseph Drolshagen was caught in a rut until one day he could do it no more. He made changes to his life which has brought him happiness and a new career as a life coach. In this interview Joey shares the books that have inspired him and helped him make the changes he has needed to in his life.

Maybe you can get inspiration for your life by reading one of the recommended books?

#insightsintosuccess #motivationalvideos #motivationforsuccess #realdeal #success #successstory

#bethebestthatyoucanbe #liveyourpassion #liveyourbestlife #liveyourpotential #doitnow

Live Your Best Life with Joseph Drolshagen

Wed, 11 Aug 2021 16:00:00 +1200

Have you ever felt trapped, doing something that you might be good at, but it is not your passion? Joseph Drolshagen (Joey) felt exactly like that until one day it all became too much and he broke down on the side of the freeway.

With a lot of soul searching Joey came to realise why he kept doing something that really wasn't right for him and is now fulfilling his dream to help others. Joey wants to share why it was that he wasn't (as are most people), not living their best life.

Joey is a very engaging and sincere person who gives a very raw account of his journey in the hope to inspire others. Join us as we learn from his experiences.

Read to Succeed with Author and Sales Expert Casey Jacox

Tue, 03 Aug 2021 16:00:00 +1200

Casey Jacox is the author of the book “Win the Relationship not the Deal”, host of the podcast Quarterback DadCast, motivational speaker and sales coach.

Casey forged an outstanding record in sales, setting records for his company that have yet to be beaten, before deciding on a change of pace and change of focus.

Aside from his own book, what books would Casey recommend reading?

Join us as we talk to Casey about books that have motivated and inspired him!

Casey Jacox - How adversity was the making of him!

Thu, 29 Jul 2021 15:00:00 +1200

Casey Jacox is the author of the book "Win the Relationship not the Deal", host of the podcast Quarterback DadCast, motivational speaker and sales coach.

Casey forged an outstanding record in sales, setting records for his company that have yet to be beaten, before deciding on a change of pace and change of focus.

There is one particular event that occurred in Casey's early life that set the scene for his future success.

So much of what we achieve in life is influenced by how we interpret events. Two people could be faced with similar challenges but their outcomes could be entirely different due to their varying response to those challenges.

In this interview, hear exactly what Casey's challenge was and how he used it for good effect to forge an outstanding career!

Making Sense of Marketing with Sarah Colcord

Mon, 19 Jul 2021 16:00:00 +1200

In the middle of a Covid 19 lock-down in New Zealand, Sarah Colcord came up with the idea for a Facebook group that became a runaway success. New Zealand Made Products achieved over 500k of members within a matter of weeks. Since then Sarah has rebranded to Chooice and has a website where members can sell their products.

In this interview, Sarah shares the secrets to her marketing success!

Sarah Colcord shares the secrets to her runaway success - Chooice!

Mon, 05 Jul 2021 13:00:00 +1200

In the middle of a Covid 19 lock-down in New Zealand, Sarah Colcord came up with the idea for a Facebook group that became a runaway success. New Zealand Made Products achieved over 500k of members within a matter of weeks. Since then Sarah has rebranded to Chooice and has a website where members can sell their products.

How has Sarah dealt with her overnight fame? What to her is success? What does she think are keys to her future success? All these questions and more are answered in this interview.

Insights into Success with British writer Matthew Turner.

Tue, 29 Jun 2021 17:00:00 +1200

Matthew Turner is a British author who lives in a small town in Yorkshire, England. He never started out to become a writer, in fact he was following a career in marketing when he made the momentous decision to become a writer.

In this interview not only does Matthew share his journey, following his passion, he also shares insights from having interviewed more than 163 successful business people from around the world for his business book entitled Successful Mistake. In his book he examines the mistakes business people have made and how they were able to turn them into success.

Matthew has now written 3 novels, a business book and his latest book "Beyond the Pale" is a business themed fable.

Matthew candidly shares his Insights into Success in this entertaining interview.

Read to Succeed with co-founder of Future Proof Advisors Terry Dry

Mon, 21 Jun 2021 09:00:00 +1200

Terry Dry shifted to California to break in to the music industry. Having achieved that goal, Terry spotted an opportunity to co-found a company called Fanscape. Fanscape was created to help bands connect and sell to their fans. Fanscape was one of the first social media marketing companies, growing and pivoting until it was ultimately sold to Omnicom for a eight figure sum.

Not done, Terry has gone on to co-found and sell RSVD, a SaaS business. Currently Terry shares his time between entrepreneurial ventures and helping others through is company Future Proof Advisors.

If you want to get in contact with Terry, go to: https://www.futureproofadvisors.com/

In this interview Terry shares three books that have been influential in his business career, that he recommends to clients that he works with.

Terry Dry co-founder of Future Proof Advisors shares his secrets to success!

Mon, 14 Jun 2021 14:00:00 +1200

Terry Dry has had an outstanding career so far. Before anyone knew what Social Media marketing was, in the late nineties, Terry co-founded Fanscape one of the very first Social Media marketing agencies. With a background in the music industry, Terry identified an opportunity to help bands connect and sell to their fan base. Fanscape grew quickly and caught the attention of VC capitalists. They also caught the attention of Fortune 500 companies who were impressed with what they were doing and wanted them to help with their marketing in this new frontier.

Ultimately Terry and his partner sold Fanscape to Omincom for a eight figure sum. Terry stayed on to run the company under the new ownership, seeing the company continue to grow at an outstanding rate. Ultimately, with his entrepreneurial spirit still strong, Terry elected to create the Future Proof Advisors, where he splits his time between helping other companies grow and his own projects. One of Terry's more recent projects RSVD was recently sold.

If you want to get in contact with Terry, just go to: https://www.futureproofadvisors.com/

Terry is one business consultant who has "walked the talk"! In this interview he shares an honest account of his story and provides advice on the keys to business success.

The Apprenctice NZ host Mike Pero talks about unleashing the POWER of Branding!

Wed, 26 May 2021 14:00:00 +1200

In this interview, The Apprentice NZ host Mike Pero talks about the POWER of Branding!

Mike Pero was recently chosen to host New Zealand's version of The Apprentice. Mike has had an extensive career creating Mike Pero Mortgages and Mike Pero Real Estate that have gone on to be very successful, nationwide businesses. Central to his success has been the creation of the Mike Pero brand and his marketing.

In this interview Mike reveals, just how critical branding can be to a business. He admits to having little marketing knowledge at the outset, but has gone on to become a great exponent of harnessing the power of a brand! Get inspiration for your marketing, by hearing from Mike Pero!

An interview with Mike Pero, businessman and host of The Apprentice New Zealand.

Mon, 10 May 2021 18:00:00 +1200

Mike Pero came from a poor, mixed race family in Christchurch New Zealand. As a shy teenager he discovered motorbike racing and went on to become a six times New Zealand champion and still holds a New Zealand speed record. Having left school early and with no tertiary qualifications he firstly became a motorcycle mechanic before moving onto sales. After meeting with success in sales, he decided to become an airline pilot. With Air New Zealand cutting back on recruitment, Mike decided to change careers again and went back to life insurance. It was while selling life insurance, Mike discovered mortgage brokering. As one of the first mortgage brokers in New Zealand, his business quickly grew into a nationwide chain known as Mike Pero Mortgages. Eventually Mike sold the business and went on to invest in a variety of other businesses before returning to create Mike Pero Real Estate. Mike Pero Real Estate met with similar success to Mike Pero Mortgages, quickly becoming a nationwide chain. Having recently cold this business, Mike is now planning on launching an airline. In the meantime, Mike was chosen to host The Apprentice New Zealand.

Making Sense of Marketing with Sir Peter Leitch

Tue, 06 Apr 2021 17:00:00 +1200

He built the iconic "Mad Butcher" chain of butcher stores throughout New Zealand. Having left school at age 15, he had no formal training on marketing, yet he managed to create one of the best known brands in the country at that time. How did he do it? What was the secret to his marketing success? As always, Sir Peter is engaging as he recounts how he managed to created such a well known brand. What can you learn to apply to your small business marketing? What Insights into Success will you identify?

Making Sense of Marketing with Leigh Hart

Tue, 23 Mar 2021 12:00:00 +1300

Making Sense of Marketing is primarily a video based series, but we are also bringing it to people as part of Insights into Success. With Making Sense of Marketing, we look to interview people who have excelled with their marketing, to learn their secrets and inspire the viewers/listeners to their own marketing success.

Today's special guest is Leigh Hart who along with his great Uncle Kenny is responsible for Wackachangi Beer and SnackaChangi Chips, both of which have gone on to great success!

One of Leigh's many talents, is being a comedian, so you are promised an enjoyable interview. Whether you want tips to help you with your marketing, or just want to listen to an entertaining interview, this interview is not likely to disappoint!

An interview with Sir Peter Leitch aka "The Mad Butcher"!

Wed, 10 Mar 2021 15:00:00 +1300

How was it possible for a boy who left school early at age 15, with undiagnosed Dyslexia, could go on to create a chain of 37 butcher stores known as "The Mad Butcher"? What we learn is that there is much more to Sir Peter Leitch than being a very successful businessman. His road to success was not easy and he has had many challenges along the way, but his determination to only look forward was one of the reasons he ultimately succeeded. In this interview Sir Peter gives a humble and honest account of his journey to success. In Sir Peter's opinion, if he can do it, so can you! Tune in to get Insights into his Success!

An interview with Bill Smale, successful businessman, property developer and start-up investor.

Wed, 24 Feb 2021 17:00:00 +1300

Bill Smale is a very successful businessman whose family trust is featured highly on New Zealand's rich list. In this interview he offers his insights into the journey to success and provides invaluable advice to help listeners in their personal journey.

Bill has been involved in a variety of businesses across a number of industries and is a mentor and investor for a number of start-ups. His experience and knowledge is broad, yet he considers the keys to success to be common across industries.

It is clear that Bill has a keen understanding of what target markets need and has been able to take that knowledge to create successful businesses.

Special Episode - Robert Jackson-Mee takes on the Marathon des Sables

Mon, 01 Feb 2021 18:00:00 +1300

In this special episode we hear about how Robert Jackson-Mee, despite not being a runner made the decision to run the Marathon des Sables. After 2 years of training he successfully completed the race in 2018.

The Marathon des Sables is a ultra-marathon over six days and 251kms (156 miles). The race in held in southern Morocco in the Sahara Desert. The race is considered by many as the toughest foot race on earth. On the most grueling day you are required to run 91kms or 51 miles. Runners are required to carry their own food during the race. Approximately 1,000 people compete each year, with many failing to complete.

Some of the lessons of this incredible experience can be translated to business! Share Robert's incredible experience in this episode!

Read to Succeed with Robert Jackson-Mee

Tue, 19 Jan 2021 09:00:00 +1300

Find out about a book that Robert Jackson-Mee has read many times, along with reading to his children. To this day, he still reads the same book from time-to-time to for inspiration.

An interview with International Photographer Robert Jackson-Mee

Thu, 24 Dec 2020 09:00:00 +1300

In the incredibly competitive world of photography Robert Jackson-Mee made the bold decision to leave London and set up a studio in Hong Kong. That decision was the catalyst to an incredibly successful career which has seen him photograph many famous people, from actors to musicians to world leaders, along with working for major international brands on anything from soft drink commercials to car commercials.

We talk to Robert about, why he thinks he has succeeded ahead of others and what lessons he learnt that others can use to help them in their journey to success!

Insights into Success - Trailer

Wed, 11 Nov 2020 14:00:00 +1300

The Insights into Success podcast is coming, so what is it about?

Its about helping small business owners and entrepreneurs around the world, become successful.

What better way to succeed, than to learn from those that already have? We want to give our listeners, never before access to successful people from all walks of life. We don’t want the “sugar coated” media stories. We want the truth “warts and all” so that our listeners can have realistic expectations and be better prepared to succeed.

We hear about our guest’s background; just how close they came to failure and why they believe they ultimately succeeded. They also provide their thoughts on the keys for your success!

You will come to realise that if they can succeed, so too can you!

As part of the podcast series we also have “Read to Succeed” themed interviews, where we ask our guests what book in particular helped them in their journey to success. The book could be on any topic! We find out what the book was about and what were the key takeaways for them.

Reading is one of the great ways to up-skill yourself. The more skilled you are, the better the odds of your success.

Our podcasts are designed for busy business people, so they are typically 15 minutes or less. We can all spare 15 minutes no matter how busy we are, so no excuses!

Do you and your business a favour and subscribe to our Insights into Success podcast.

Want to know more about us at Making Sense of Marketing, then visit our website www.msofmaketing.com

An interview with Craig Heatley, international businessman.

Fri, 06 Nov 2020 08:00:00 +1300

Today we talk to one of the richest men in New Zealand, Craig Heatley. Craig is totally self made, showing a entrepreneurial spirit from an early age. A corporate life did not prove right for him, so he ventured out with a friend into business.

In the early days Craig was involved in creating mini-golf courses which culminated in the construction of Rainbows End, New Zealand's first amusement park. From there he went on to bring satellite television to New Zealand, known as Sky TV. In more recent years, Craig has focused more on time with his family and private investment.

Craig is a avid golfer and experienced pilot.

Is Craig much different to anyone else? Just how important is money to Craig? What are his priorities? Did he ever come close to failure? Why did he succeed and what does he think you need to do to succeed? Find out the answers to these questions and more.

Craig Heatley- an incredibly down to earth person, who gives us honest insights into his success!

Read To Succeed - with Craig Heatley.

Fri, 06 Nov 2020 08:00:00 +1300

Today we speak to Craig Heatley, one of New Zealand's richest businessmen about a book that has had an impact in his life: Influence. The Psychology of Persuasion by Robert Cialdini. He talks about what he learnt from the book and why aspiring business people should also consider reading it.

At Making Sense of Marketing, we believe that reading is a great way to up-skill yourself. Not every successful person is a reader, but many are. Reading allows us to learn from the experiences of others and shortcut our journey to success!