Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

I devoured Michael’s book Book Yourself Solid and I’m a little bit incredulous that Michael is here now two years later, speaking to all of you and to me.

One of the things that I wanted him to talk about was how you create a system for having a plethora of clients that you love to work with. Like I discussed in my previous blog post, some of us have had clients that we do not love to work with and we’ve had to fire them.

Here are 9 mindset shifts and actions that Michael Port revealed to help us set up our own systems for having a fountain of clients that we love.

This interview has been edited and abridged for time and readability.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Today at a glance:

• 10 ways to dream
• Scripts for when someone claims credit for your work
• VIP Day Immersive in Portugal (with me)

Did you know that you have 1440 minutes in a day?

You CAN devote 60 minutes of them to dream.

To tell a new story.

Here are 10 steps

I’ll share my planning for a VIP Day in Lisbon to illustrate how.

Visualize your future daily

Interestingly enough, I made a vision board in February and I wasn’t closing a client for Lisbon. To be honest, I’m weary of cities. I already live in one of the biggest in the world (NYC). The countryside is truly where my nervous system gets to rest. I had a bigger yen for Portuguese wine country, an hour outside Lisbon.

It’s no wonder there was a disconnect between what I said I wanted—-

And what I was getting.

The toggle? I put up images of the ‘feeling’ of being in Alentejo around my mirror.

I had done this for Nice, France, when the retreat details still felt far away and unclear. All of it came true, even down to the image of my apartment.

(You can read more about the “Magic Mirror” practice in Claude Bristol’s book,“The Magic of Believing.”)

Journal. Write down your dreams, thoughts, what you want

Read more here

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Today at a glance

• Best practices when asking someone to be your potential mentor
• 13 signs of a 'high agency person'
• How to use AI to remove unwanted objects in your travel photos
• The 4 best dress shopping places in Nice (IMO)

Read here: 
https://www.joyadass.com/6-best-practices-mentor/

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

When she talks about it in her friend circles, she hears,

“Who are you to charge that?”

or

“That’s nuts. Nobody will ever pay you that.”

So-she started to doubt herself too.

This week, she participated in the retreat in Nice, France.

• We did intense writing sprints.
• We reflected on deep questions out loud.
• We shared stories we had never shared before.
• We shared dreams we had never shared before.

At the end, she wrote, “You know? Now-I feel more confident. I have a group of people who are encouraging me to take risks and step outside of my normal box.”

Things feel possible for her.

What changed?

Her environment design.

Because, you are not only the sum of the 5 people you surround yourself with, you are also the sum of the 5 people THEY surround themselves with.

Workplace culture expert David Burkus cites a study in a Medium article:

• In it, they found that if your friend smokes, you are 61 percent more likely to be a smoker yourself.
• If a friend of your friend smokes, you are still 29 percent more likely to smoke.
• And for a friend of a friend, the likelihood is 11 percent.

That's the power of the 5 people you surround yourself with. And the power of the 5 people THEY surround themselves with.

My client has always questioned herself when posting content to get clients.

Ever since the retreat, she has been on FIRE! and churning out some of the best writing I have seen from her.

I’m so proud.

All it took was changing her environment design. 

Surrounding her with 5 women who normalized the ambition to sell a $100,000 package.

Now on to..

​The 6.16 Nice Edition of What I Did Last Week (and what I"m looking forward to)​

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Have you seen it?

It's pretty dark, so buyer beware.

But it's the incredible writing that compelled me to watch it 3 times.

The central character is a Scottish man trying to make it as a comedian on the London scene. Richard Gadd adopts several "camp" and over-the-top personas while he's trying to "make it."

Night after night, he speaks to barely there crowds.

Night after night, he makes no money.

And to boot--some really bad things happen.

In Episode 5, he has a 'come-to-jesus' moment on stage.

The dam really breaks.

He stops his comedy act short, heaves himself on a stool, and starts talking.

He shares all of it.

The good. The bad. The really ugly. 

It's a story he had never shared before.

____________________

We’ve just spent the last four days in France planning my Mastermind's first signature talks for the stage. (The 4-day retreats, btw, are one of my favorite offerings in my entire business.)

I always ask this question on Day 3:

"What is a story you have never shared before?"

Now, it's always a seminal moment in the progress of the retreat.

-Folks are familiar enough with one another.

-Feel safe enough with one another.

-They have spent 48 hours together.

Folks share stories their own mothers have never heard.

But, unlike, Richard Gadd, they aren't necessarily ready to boil it down and share THAT story with the world on stage come November.

So---Here is the simple yet highly effective system I use to get women ready for the stage with their stories.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

You might wonder what this means

And how does it relate to public speaking/storytelling?

I attended a entrepreneur’s luncheon in Saint Tropez, France this past Sunday. I was touched to be invited and have a seat at the table.

First touch point: Share something that announces your values on LInkedIn

The host, Neo, first connected to me when he commented on my post 3 months ago.

Then he posted some stunning photos of past locations for his own leadership retreats. The photo of Sinop Farm in Africa immediately got my attention. A friend of mine has been talking about wanting to go to Namibia for the 20 years I’ve known her.

I immediately commented and connected with him for a phone call. 

I also host leadership retreats in other countries annually. I hired photographers to shoot equally high resolution photos of my retreats in Marrakech, Croatia, and Tuscany.

Our values matched on several fronts.

Second touch point. Opportunity Spotlight + Continued Value

We spoke about him planning the retreat for my group in Namibia in 2025.

He shared the itinerary. Options

When he sent this to me, I felt like I was talking to someone who was smart, thoughtful, had deep expertise, and was invested in my success.

He wasn’t selling. He was helping.

He saw this as an opportunity to educate me and show off his expertise.

Third touchpoint Storytelling on each other’s posts + Continued Value

Both of us post daily on LInkedin.

We continued to support one another’s posts

I much prefer this method of relationship building.

We built community.

Fourth touch point: Organizing meeting in real life

He was tying up his entrepreneurs retreat just as I was readying to kick off mine In the south of France early June.

He wrote, “If you can get yourself to Saint Tropez, join a lunch with a handful of other entrepreneurs at Gigi’s.”

What happened next?

I researched car services and got myself to Saint Tropez.

Once at Gigi’s, which stayed true to his brand of breathtaking places, with the sand and beach and beautiful people, I led with curiosity, and asked questions.

I’m not one who is ever lacking in conversation, but I keep this Notion file of questions to ask when networking should the well ever dry up.

I did storytelling about what I do and how I do it.

We shared lengthy conversation about business. It was a mutual exchange of information and best practices.

It was great.

Daily, I get DM’s from people selling their services.

Given the tone and timber of their DM’s they haven’t done any r

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Today I’m offering you the #1 method to bring a room to its knees when public speaking.

🎧 Option to listen instead here

Context 

This week, I’ll be sharing exercises to help my clients harvest deeply vulnerable stories in service of their personal brand and their TED style talks on stage come November.

My corporate clients have historically had a hard time with this.

Being publicly vulnerable takes courage.

And most have a hard time accessing that courage.

I get it.

In order to make in a corporate setting

• Personal and professional had to be kept separate
• Some memories are too deeply painful to revisit
• There is the worry “Will they judge me?”

But I know, from giving hundreds of keynotes and interviewing hundreds of leaders, that nothing brings a room to pin drop silence, than incredibly raw and authentic stories.

So today I will offer a framework for raw and honest storytelling for business.

A framework 

Last week, I shared ​this post​ about Jensen Huang, CEO of Nvidia.

His company’s valuation (at $2 trillion dollars) rivals that of Apple and Microsoft, and he does it with a fraction of the employees.

His own net worth is about $3 billion.

But he wasn’t afraid to tell the audience that he started out cleaning toilets.

Intro/Context 

He was born in Taiwan, but was sent to live with his uncle in the United States when he was 9 years old.

Challenge 

His uncle mistook a reform school for a prestigious boarding school. As a result, the kids had chores, working in the tobacco fields. But Huang was too young for that kind of labor.

Action 

He was assigned to clean toilets. “You can’t unsee that stuff,” he said.

Outcome 

He also was a dishwasher at Denny’s when he got older. That’s where Nvidia had its humble beginnings.

Lesson Learned 

No matter the task, he was determined to be best toilet cleaner, dishwasher, and bus boy.

Raw and honest storytelling also requires a specific mindset

​Focus on these 10 principles, and you’ll be on the path to authentic, impactful storytelling.​

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Calendar here. (It's free)

Yesterday, I posted 7 Mistakes Highly Deferential People Make in the Workplace (& How to Fix them). It was prompted by a woman leader who wants her team to become better advocates for themselves. What's the challenge?

• They are largely technical people in pharma. It's not always their strong suit.
• Many of them are of Asian or Indian background. Culturally, it's not their strong suit.

Both cultures were raised to be deferential to authority. While that works at home, it doesn't always serve people best at work.
SO I CREATED 7 TIPS TO HELP:

1. SAYING "NO" (AND DO IT NICELY)

In 2019, I hosted a workshop for a smaller pharma company, about to be acquired by a much larger one. The fear was: What happens as we become smaller fish in a much bigger pond? How will we be heard and seen?

I hosted a role-playing workshop. Six employees from the Asian American Pacific Islander group came up with the scripts to demonstrate common scenarios they came up against

• How to ask for a raise
• How to ask for meatier projects from your boss
• How to say 'no' to a colleague

Here is the script we came up with for #3

Your colleague comes to you with an invitation to project/dinner/event

Script: “I would love to be a part of this event, but every event I say yes to means I’m saying no to the_____current project I am working on. So, I have to sadly decline, knowing that you’ll all have a wonderful time.”

How does that question feel?

2. BE A PART OF MONDAY MORNING CONVERSATIONS

Indra Nooyi, former CEO of Pepsi, in her book "Life in Full" remembers many a Monday morning meeting, where her (mostly male) colleagues chatted away about baseball. Being an immigrant from India, she wasn't familiar, but she also didn't want to be left out of the camaraderie the others clearly shared.

Monday after Monday swooped by, without her contribution to the conversation at large. But here's what was happening on the side: She was quietly (obsessively) learning about the sport.

And then the day came....

A colleague was going on about Jackie Robinson leading the Brooklyn Dodgers to the World Series in his rookie season.

She finally pi

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

PR Strategist Emily Heyward engaged us in a conversation on branding. Here are ten valuable tips to persistent leadership that she provided.

1. Be clear about your brand from the beginning.
2. Make your business story personally applicable.
3. Connect your product’s functionality to an emotional feeling.
4. Incorporate an element of surprise in your branding
5. In a crowded market identify your unique value.
6. Identify a narrative line that interweaves many aspects of your brand.
7. Focus on your core market and grow from there.
8. Find the right language to reach a wider market.
9. As a brand, your actions should be louder than your words.
10. Build a community around your brand.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Barry begins by contrasting the situation in 2021 with how it was ten years ago, when she was a senior executive at investment bank Merrill Lynch.  Then, diversity was a governmentally mandated program, with EEOC Requirements forming a basis for a lot of the DE&I work.  Much of the focus was on the market side – targeting more diverse groups of customers and clients.

In 2021 Diversity, Equity and Inclusion is a much more far-reaching project.  Following the disparities thrown up by the pandemic and by the deaths of George Floyd and other victims of violence, there has been a much greater focus on systemic racism and bias, both within organizations and processes.

An example she gives is the bias that may be exhibited by an all-male, all-white panel when interviewing employment candidates, even when there’s an explicit instruction to engage in more diverse hiring.

FIVE WAYS TO MAKE A BUSINESS CASE FOR DIVERSITY

Barry has five key tips for helping make the business case for more entrenched DE&I work:

1. Speak the language of business leaders. Helping leaders see that the ethnic stereotypes they may have grown up with are wrong and there are valuable untapped resources in diverse communities.
2. Utilize big data. There’s more evidence than ever before that diverse working groups, for example, beat homogenous ones hands down in problem solving, because they bring different insights and assumptions to the table.  Diversity drives innovation, and this can be backed up with data.
3. Minimize Staff turnover. A recent study showed that more than 50% of women of color in large organizations are waiting out the pandemic to leave their organizations for better opportunities.  This shocking degree of turnover can be mitigated by building workplaces that respect differences and build a more tolerant culture.
4. Diversity of Perspective Drives Innovation. Building on point two above, it can be shown that the different backgrounds and experiences that diverse employees have can increase creativity and innovation.  To leverage this, employers must recognize that employees from different backgrounds may have to take time out from busy lives to make a special effort to fit into a homogenous organization.  Draining energy resources by expecting everyone to “fit in” is unwise and alienating.
5. Diverse employees have different expectations. Appreciating this builds a more flexible workplace.  Stakeholder capitalism is the term to bear in mind, replacing a shareholder-focused approach with a more all-encompassing on, where staff, vendors, customers and eve

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Seth Godin has written 17 books on advertising, marketing, business, and leadership. I had the pleasure of hosting a virtual “Fireside Chat” with Seth, and we dug deep into attendee questions after he and I laid the groundwork for our hangout.

Seth is such a great person to talk with, and he’s usually super busy, so it’s an honor to have been able to spend an hour going over his thoughts on entrepreneurial ventures, trust-building and relationship marketing, and being remarkable.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Have you found your superpower?

Do you listen to your clients and the zeitgeist?

Sarah M. LaFleur, founder and CEO of MM.LaFleur clothing company, believes every successful entrepreneur must address these questions.

Founded in 2013, MM.LaFleur clothing rose to prominence among executive women just in time for the 2016 election. Despite the curveball of a COVID pandemic that made work-from-home casual the new norm, Sarah’s gift for perseverance and out-of-the-box thinking led the way to marketing campaigns that went viral.

MM.LaFleur’s mission, and Sarah’s founding vision, was to help working women take the work out of dressing for work.

She succeeded.

In the process, making office attire so elegant yet comfortable—you won’t want to take it off.

Joya Dass, founder of a women’s leadership platform, sat down with Sarah for a fireside chat. Here are 6 tips that speak to her leadership style and marketing savvy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

After 13 days of discovery, magic, nature, and sun, its hard to re-integrate.

I was actually really irritated with Istanbul the first two days. Previous visitors called it 'magical.' I found it dirty, crowded, hot, and very commercial. If I saw one more KFC or Popeye's Chicken, I was going to scream. Sitting in taxi's, the traffic rivalled LA, but on streets dating back to the 13th century and not designed for the load.

Where was the magic?

It came the last night.

We had no dinner reservations at Michelin star restaurants. No art historians leading us on a historic tour of a mosque. Matt and I wandered the city until the sun set. It was Sunday, and all of Istanbul was out, walking on foot. Modern women in hijabs and Converse sneakers, walking with purpose. Women in full black abayas in 90 degrees walking slowly. 

By nightfall, we were crossing the Galata Koprusu bridge. I was eager to get back to the hotel, the weight of an 11 hour flight awaiting. Fishermen bent their long rubbery poles over the sides of the bridge, patiently waiting for catch. Some set up makeshift tables for conversation and cigarettes. The silver flecks of fish visible in gallon water bottles sawed in half and off to the side.

I was engrossed in my phone. Google maps is my north star when traveling, offering directions back to our hotel in the Old City. I looked up, searching for Matt, who was busy photographing the fishermen. Something had happened in the interim.  The entire city had lit up. It was like looking at the inside of a glittering jewel box, like the ones I had as a kid, with the ballerina tinkling music inside. The Blue Mosque with its six minarets, floodlit at night, held its own against the Hagia Sophia on the other side of the square, both standing high on the hill overlooking the Bosphorus Strait and Golden Horn.

The rest in this blog post

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

"You have 300 women RSVP-ed." 

I was overwhelmed.  I had no website. No membership. No Mastermind.  I had no idea what I was doing.

What I didn’t expect was:

1) This would become my full-time business.

2) This would allow me to travel the world.

3) That it would completely change my self-worth.

When I launched this business, it was a by product of a documentary production company. My partner and I were hosting free monthly meetups to build our project pipeline. 

First there were 8 attendees. 

Then 40.

Then 300.

Many had grown up watching me on television at a time when no Indian women were on mainstream TV. I looked like them. I spoke like them. After years of having a one-way relationship with me from their living rooms, they were coming to share that they were building something. They were doing something outside of the Indian-parent-approved ‘doctor, lawyer, engineer’ professions.

Today, my business provides me with so many pinch-me moments, including a month in Paris this year. Watching my clients tell their stories, get clients, get the promotion, get the job—--It’s why I do what I do.

Since last year’s anniversary I’ve created VIP Days, so women can work with me one-on-one on their thought leadership strategy.  This year, I’ll be in Paris, Istanbul, Barcelona, and New York working with women.

I’m already creating the retreats and curriculum for the 2024 Class of the Samita Lab Mastermind. Join the waitlist here.

To give back to YOU, the top three lessons I have learned as an entrepreneur:

1) Work on your mindset first. The clients, the money, None of it becomes possible until that piece is attended to.

2) Protect your energy. You wake up each morning with a reserve. It's depleted over the course of the day. Be clinical. Be critical about where that energy goes and who gets it.

3) Thought leadership is a powerful tool for an entrepreneur. Be customer focused when creating content. Be customer obsessed when creating content. Always be thinking "What's in it for them?"

So much is happening behind the scenes and I can’t wait to share it all with you.

Thank you for being a part of the community that built this.

Joya

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

The very first event was July 12, 2012 at a champagne lounge in Tribeca. Eight people showed up. Then 40. Then 300.

 Very few people know this: I had started a documentary production company. My contract with ABC had come up, and I was having a moment of reflection. If I was on my deathbed, would I have a body of work I could look back on and say proudly “I did that?” 

I didn’t.

For 10 years, I had been getting up between 3:00 am and 4:30 am to do morning television on TV. Business news. It was get it out, get it out. On the hour. Never stopping to make the stories beautiful. 

I wanted to produce longer stories, have time to revise them, and make them beautiful. I decided to launch a documentary production company. I took on a partner, since I was still on the air. Greta suggested hosting monthly meet-ups to do business development and build a project pipeline.

Avenue Media had a short run. But the dark horse brand that really took off was my women’s leadership platform. Eight women showed up to that first event. Then 40. Then consistently 300. 

It’s been 11 years since that first event, and today, how I network and build community has changed slightly. Here are my top seven tips on how to network strategically.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

https://vimeo.com/733969105?share=copy

 This year, we are doing a sail of the Turkish coastline with women leaders August 12-19th. It's my version of Richard Branson's "Summit at Sea," where he puts folks in a closed ecosystem to network, interact and connect over shared activities. We will be on a "gulet," which is a style of yacht native to and built in Bodrum, Turkey. Our vessel is traditional wood on the exterior, but was built in 2022, and features a very modern interior. I feel truly 'disconnected' from my work life when I'm out to sea and in nature.

I had one person drop. Do you want to take the spot? Dm me at joya@joyadass.com to join.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Villa Marie is my favorite town for a few reasons:

• It’s a quick one hour flight from New York City. Europe, without the jet lag
• Home to Luna Yoga. My workouts are a daily joy and I maintain my practice at this beautiful studio in Old Montreal when I land.
• Home to one of my favorite restaurants. Da Emma is located in a subterranean stone space on Commune Street, girding the waterfront. Roman dishes. Great wine list. I discovered it in the dead of winter in 2014. I love the story: It’s a former women’s prison.
• Home to the David, which allows me to live like a local when I visit. Not an Airbnb. Not a hotel.
• Home to one of my biggest chapters of members, outside of NYC

Why in a private space?

10 women — -some familiar, many new — — will be gathered round the table in a private home for this dinner. We have a private chef making 3 types of “bouchees” while we talk. I now insist on hosting in a private home or dining room because the evening is conversation-driven. If members can’t hear, the exercise is lost.

What’s the conversation design you host?

I created a very specific style of conversation design after years of attending women’s events that left me frustrated and unfulfilled.

• They weren’t properly curated. You have been to events, where he or she just can’t be bothered to talk to you? I invite women who uphold my values of thoughtfulness, kindness and a propensity to share resources. By the time, women get to the VP, Parter, Principal, 7-figure business owner level, they are seasoned in their leadership, so these are the profiles of women I invite with a view to have the same level of conversation. Each woman attending is either an existing member, or has come recommended.
• They weren’t properly moderated. I was at a dinner recently which turned into trauma therapy. The business conversation we had prepared for, never happened. I was disappointed because there were so many intelligent brains at the table and I was eager to hear from them. At my table, I want to hear the loudest person in the room. I also want to hear the quietest person in the room. As a recovering journalist who has moderated one too many CEO panels, I say, “Let’s pause there,” to shut a line of conversation down when the point has been made. Should the runaway train continue, the promise of the evening is lost.
• No idea who will be in the room. I’ve bailed on an event before. I didn’t know who would be in the room. In the 30 day lead up to the event, I publish a landing page private to the attendees only. It shares a profile and photo of each, with current focus, current goals, what sh

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

I first went to Paris in high school. It was a chaperoned trip of London, Paris and Spain.

I remember arriving in Paris, with a pocket full of English pounds jingling in my pocket

Now I was fussing with francs. We were kids. A woman had an ice cream cart and we all bum rushed her, asking for the flavors. I picked vanilla. I was still fumbling with my change and I guess I gave her the wrong number of coins. My little high school brain was still trying to convert dollars to francs. She was channeling the Seinfeld soup nazi guy long before that character existed and said in brash French “NO ICE CREAM FOR YOU!” I knew that because promptly dumped my pint sized vanilla cone back into her bin. 

I didn’t get ice cream that day, but the experience didn’t dim my verve for the City of Lights. I’ve been back every year for the last few years. My partner works for a firm based in Paris, so the annual summit of managing directors brings us to the city. I also host events for my women’s leadership platform there a few years running.  

Paris gets the label ‘the most romantic’ city in the world. I think that’s the Disneyfied, American point of view. To me, what makes Paris romantic is the architecture. When I walk the streets, I marvel because Paris stands in spite of something. 

Not because. 

General Dietrich von Choltitz was in charge of the German forces in Paris during WWII. He had razed many a city before.  Hitler was a point where he was losing ground, and so he knew Choltitz was his man to issue this order: Raze the city of Paris. Destroy the Eiffel Tower. Destroy Notre Dame. Burn 65 bridges to rubble. 

 Choltitz chose to disobey. He was wracked with remorse, and chose intead to negotiate a ceasefire with the French Resistance. As a result, Paris was spared. The city we see today, stands because someone dared to defy.

It aligns with my own story. I grew up with traditional Indian parents who had very tight script for how I was going to live my life. And I wasn’t having any of it. I left home at 18. I have alot the life I”ve designed today. The business I’ve designed today, because I dared to defy them. 

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

• How I come up with event ideas
• How to get high quality attendees (and low drop out rates)
• How to add value on the spot

Over the last 10 years, I’ve built a business mastermind with an element of adventure. 

My mission is to help women build a powerful personal brand.

I help both corporate women and business owners tell better stories about themselves

I am the founder of the Women’s Leadership Lab.

My portfolio

• I am the founder and CEO of the Women’s Leadership Lab, a 12 month business mastermind with a goal to build a powerful personal brand, culminating in a keynote in front of an audience
• I work with women seeking a promotion to the C Suite
• I work with business owners who need to tell better stories to get clients
• I work with women to pitch to investors
• I work with former executives launching consultancies 
• I work with artists looking to command a higher price point in the market, by telling better stories
• I help women land their paid keynote

My results

• 1 Got the job with a 15% pay bump
• 1 got the promotion to the C Suite with a 10% pay bump
• 1 built a $50MM real estate fund
• 1 said ‘yes’ to live television interviews
• 1 got her first check for her startup from the community
• 1 went from commanding $500 to $5000 for her art
• 9K followers on LinkedIn
• 8K followers on Instagram
• 5K followers on Facebook

If you want to learn more about how I built this, you can download my 8 steps

Go here: https://joyadass.lpages.co/how-to-build-a-powerful-personal-brand-and-how-i-did-it/

If you want to explore 1:1 coaching or consulting, you can go to my website.

www.joyadass.com

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

I get this question often. For the first 15 years of my adult life, being a journalist was all I wanted. I got of bed somewhere between 2:30am and 3:45 am everyday to do morning TV. I had a fire in my belly for it. Passion.

In 2012, I launched a networking platform on the side. 8 women came. Then 30. Then 300. They were all coming to share that they were doing something outside of the Indian parent approved "Doctor, lawyer, engineer" professions.

In between my hourly updates on the markets, I began spending all my time working on events for my platform. I understood my purpose. A career on TV was no longer it.

Our speaker for this podcast is Laura Gassner Otting. She wrote a book called "LIMITLESS." In our conversation, we are going to talk about how YOU can find and live a life of purpose.

Calling. 

• It's the pull to do something larger than yourself. 
• What fuels you?
• Why do you do the work that you do?

Connection.

• What would happen if you didn't show up to work today?
• How much of your work is related to your goals? 

Contribution

• How the work you do gives you the lifestyle you want, making you 'limitless'
• How do you want your work to contribute to the life you want to live?
• Would you be okay making less money if the work you did was aligned with your values?

Control

• Do you feel that your opinion matters at work
• Do you know what you do well?
• Do you have influence over how many hours you work or how much you earn?

Join me in conversation with Laura Gassner Otting. Learn how you can break free of the structure and limits that stifle you so that you can reach your full potential and calling.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

• The difference between being busy and productive
• How to reject the pressure to do more, be more, and achieve more
• How to focus on doing what’s important so you can live the lifestyle you want
• How to create a map to your ideal future

Did you know that your brain is FIVE TIMES more prone to noticing the negative than the positive. Why? Because that negativity bias was the difference between life and death for our ancestors. Thousands of years ago, they faced real fears, like being eaten by a lion.

But TODAY, that negativity bias could be torpedo-ing your ability to put 'self-care' in your calendar. Because your mom challenged you when you were getting your hair done at 7 years old. "Who do you think you are?" or someone told you at 13 "You didn't deserve it."

Here's the rub. Our brains love order. We are constantly referring to the past so we can guess what will happen in the future. Order. So, how can we short circuit our patterns, our negativity bias and start to make new choices?

In her latest book, productivity expert Tanya Dalton doesn't tell you what to think. She empowers you to choose how to think with a framework

________________________________________________

Reflection: Why do we make the choices that we do? 

• You wanted a promotion at work. Why?
• To feel the success of climbing the ladder.
• You wanted to run a 5K. Why?
• To feel the joy of completion. To run over that finish line.

Projection. Based on the reflection, what are the choices you want to make?

Action: How do we move forward on the choices we are making?

Alteration: How do I protect for the times I get off track?

Join us April 27th for this workshop.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

One Christmas, she was locked in a debate with her brothers about which direction the stock market was headed. To settle the score, she decided to gift them a competitive, social trading experience.

Except----there wasn't one.

So she built one.

Cue Zingeroo, a platform that allows you to compete and track performance on individual trades with your friends or family. You can be a seasoned trader or a new one. Its downloadable from the iOS store. She's raised $8.5M to date.

This is Zoe's second venture-backed company. Her first company was also founded because of a pain point. She had a relative with a rare disease and the cost of specialty medication was through the roof. She created an "Amazon of specialty medication." Zoe raised over $42M for ZappRx before the company was acquired by Allscripts in June of 2019.

Join me in this incredible conversation with serial entrepreneur Zoe Barry. When she isn’t busy building her company, Zoë enjoys mentoring first time founders. She has invested in over 20 startups to date.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

In this workshop, psychotherapist Terri Cole teaches a specific set of skills that can help you stop abandoning yourself for the sake of others (without guilt or drama) and consciously become empowered in every aspect of your emotional, physical, personal, and professional life.

Since becoming a Boundary Boss is a process, Cole also offers actionable strategies, scripts, and practices that can be used in the moment, whenever you need them. You will learn:

• How to recognize when your boundaries have been violated and what to do next
• How your unique “Boundary Blueprint” is unconsciously driving your boundary behaviors, and strategies to redesign it
• Powerful boundary scripts so you will know what to say in the moment
• How to manage “Boundary Destroyers”—including emotional manipulators, narcissists, and other toxic personalities
• Where you fall on the spectrum of codependency and how to create healthy, balanced relationships

_____________

Are you endlessly giving and doing for all of the people all of the time?

Do you feel you are the one people come to when they need something because they know you’ll get it done, no matter what?

If you’re nodding your head, then this workshop is for you

It's easy to fall into the trap of seeing ourselves and our actions as being “nice” and a “good” person.

We’ve been taught to believe that taking care of ourselves makes us selfish and bad. So many of us were raised to define our goodness by putting others before ourselves.

When we give from a place of need and fear, what can happen is we end up resentful, angry, exhausted. We can feel like the people in our lives are taking advantage of us and our generosity. Every relationship is a dynamic, which means each individual is responsible for their 50%.

We need to ask ourselves, “How can I set healthy boundaries?"

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

• Rejection. How do you deal with it?
• Why 'courage' is more important than 'confidence' ?
• The question of deserving. What is that nonnegotiable for you?
• Most think about the 'why' in life. Then the 'what.' Then the 'where.' Why Debbie puts the 'where' first?

I could tick off all the accolades and accomplishments of Debbie Millman.

• She designed the merchandise for the movie Star Wars.
• She worked on the redesign of Burger King. Hershey’s, Tropicana.
• At one point, if you walked into any given grocery store or supermarket, anything like that, she had a hand in about 20 percent of everything you might see or touch.
• She helped co found the world’s first master’s program in branding at the School of Visual Arts in New York City,
• She is founder and host of "Design Matters," which is the world’s first and longest podcast about design.

But what I'm really about to give you is one of the most motivational talks you have ever experienced from a successful woman in business.

I will ask Debbie about three exercises she teaches her students:

• Her "10 year future you exercise." In your best possible life, what are the things you could accomplish?
• Understanding how you come across. How do you want to be perceived?
• What's a three-word combination that could only describe you?

And other questions.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

In response to your queries on hiring challenges, we bring in a strategist on the NON-TRADITIONAL places and ways to find and keep employees in this job market. Business Growth Strategist Amanda Bedell of BCC Business Consulting will share resources such as

• Local Worksource
• Success stories from clients who have used untraditional hiring methods.
• How and where to start to employ from these employment pools.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Sociologist and Author Tracy Brower shares the capabilities that you develop as a caregiver and how you can leverage them to fuel your career:

• Leadership.
• Empathy.
• Stress Tolerance.
• Communication
• Time Management.

So you have built great skills which you know are relevant to business. You can convince your employer about your capabilities by making a strong business case. Tracy shares how.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Here are some signs that you're a strategic thinker:

• Spending time in self-reflection: If you frequently find yourself reflecting on your work, completed tasks or experiences that you wish had gone differently, then you likely are a strategic thinker. One of the characteristics of strategic thinkers is reflecting on events and experiences and then using that knowledge to impact your future performance.
  
  
  
• Asking a lot of questions: Strategic thinkers try to understand context and avoid problems that could arise ensuring everyone involved understands what they need to do and why. Strategic thinkers ask questions about why an issue is important, what key factors led to a decision, what outcome is most desirable and who it will impact.
  
  
  
• Compartmentalizing distractions: If you are a strategic thinker, you likely are effective at compartmentalizing your responsibilities and minimizing distractions to focus on whatever priority is most relevant and highest.
  
  
  
• Setting regular goals: Strategic thinkers often set performance goals for themselves in order to continue progressing professionally.
  
  
  
• Demonstrating decisiveness: Strategic thinkers understand the importance of being decisive in their decision-making. They efficiently gather information and then make a decision based on that information. They recognize that reaching decisions and being decisive takes both knowledge and confidence.
  
  
  
• Welcoming to feedback: Another sign that you're a strategic thinker is that you are collaborative with others and open to feedback in order to improve your abilities.
  
  
  
• Enjoying helping others: Strategic thinkers often enjoy helping others to perform at their best and achieve their fullest potential. They recognize that it's important to help everyone overcome challenges in order to reach company-wide goals.
  
  
  
• Planning long-term career goals: If you are someone who regularly imagines where you will be professionally in one or even five years and begin taking the steps to get to where you need to be, then you likely are a strategic thinker.

Here are the steps you need to take to further develop your strategic thinking skills:

1. Pause and reflect

The first step y

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

PART I

Look for solutions, not problems.

When she wanted to find manufacturers to make her prototype of her shape wear, all she could find was men making hosiery.

She, her mother, and her friends personally testing the garments. This was innovative at the time, as the industry did not test products with people. Blakely's research revealed that the industry had previously been using the same size waistband for all hosiery products to cut costs, and a rubber cord was inserted into the waistband. For her product development, Blakely created different waistbands to suit different-sized consumers

Ruthlessly prioritize

• She wasn’t going to go door to door like she did selling fax machines. She knew she needed to get into department stores.
• Blakely had a meeting with Neiman Marcus Group, at which she changed into the product in the ladies restroom in the presence of the buyer to prove the benefits of her innovation.[9] Blakely's product was sold in seven Neiman Marcus stores as a result of the meeting;

Spending time in the stores where your product lives will not only let you pull sneaky marketing maneuvers, but it will also let you learn directly from customers about what’s missing in your market.

Do some research and find out what podcasts, television shows, publications, social media platforms, and events your target demographic is into. 

Sara’s top media priority was Oprah, so she sent the TV mogul a gift basket of Spanx to get her attention. Don’t be shy about sending samples of your product to your favorite podcasters, Instagram celebs, or journalists in the hopes that they want to review it.

In 2017, Sara invited her friends to take pictures of themselves skiing in Spanx. In your notebook, label a page “(Kinda) Crazy Marketing Tactics.” Come up with at least 10 out-of-the-box marketing ideas

Be Willing to Take Risks.

Sara decided to patent Spanx early.  

Use Packaging to Stand out

Spanx’s packaging shone in bright red—and the color alone subsequently became a form of advertising. 

For inspiration, go on a recon mission to the types of stores that might carry your product. Take a good long look around. What packaging trends do you see? More importantly, what do you not see at all? Write your observations down and look for a packaging niche you can fil

Listen to and Recruit Others' Perspective.

She met Laurie Ann Goldman at the Saks Fifth Avenue in Atlanta in 2001, w

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

• Jeff Bezos started Amazon with $245,000 from his parents, in his garage. 
• It launched in 1995 as the world's largest bookstore. But books were simply a beta test for Amazon's sales infrastructure and business model. After conquering the book business, Amazon realized it could feed more than paperbacks into its incredibly efficient sales network. Bezos believed in always be evolving.

1. Figure out what your customers crave.

Amazon's initial work with book sales helped it recognize that people cared quite a bit about getting goods as quickly as possible. This realization helped Amazon as it began to offer different products. It recognized that the delivery logistics involved were just as important as the quality of the goods it offered. 

Figure out what truly matters to your customer base, and adjust your business model to address those needs.

2. Create Unexpected Value

Delight your own customer base by solving problems they never knew existed. Pinpoint a shortcoming that people generally accept as a cost of doing business -- slow delivery, a lack of options or a lackluster review system -- and explore potential ways to eliminate those stumbling blocks. Once Amazon solidified its logistics based on one product category, it began to implement its model to other verticals.

3. Satisfy every customer.

 Lesson here is that if your company can meet a basic human need (and do it better than anyone else), you're in solid shape to carve out a substantial customer base.

4. Pivot into things you make

Until the Kindle was introduced in November 2007, Amazon sold stuff. It didn’t make anything. But Bezos knew that ebooks wouldn’t take off without a sweet device on which to read them and an online store to make purchasing them easy. First-mover status does not necessarily guarantee that a company will lock up an entire category, but it worked for Steve Jobs, and Bezos was confident it would work for Amazon.  Today, Amazon maintains an estimated 60% of ebook sales 

This pivot into hardware, while surprising at the time, also helped usher in Amazon’s whole cloud computing initiative, because

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

COMPANIES WITH SUCCESSFUL BUSINESS MODELS 

When they were founded, they didn’t have rivals. 

• Apple: Valuation in Trillions is 2.2 Founded in 1975. Function and design can co exist.
• Amazon: Valuation in Trillions is 1.7 Founded in 1994. Reliable delivery of any item you want.
• Facebook: Valuation in Trillions is .9 Founded in 2004. Worldwide connectivity.

WHAT DID THEY HAVE IN COMMON?

• They had recurring revenue streams (subscriptions) or recurring traffic
• They didn’t make a one time sale of a physical product. They build a long-term client relationship.
• They tailored solutions to create value for the customer and more profit for themselves.

Kathie's STORY: While working at WSJ, and then consulting with multiple companies, we concentrated on LTV (Life Time Value) for our customers. Segmenting out those customers who would bring added value, allow for increased products and services, allowed companies to positively contribute to the bottom line and grow their businesses competitively.

NETFLIX SUCCESSFULLY PIVOTED ITS BUSINESS MODEL

Mailing DVD’s to pivoting to an online streaming service

• What did it do for the customer?
  • Made it more convenient
  • Enabled impulse purchases
  • Enabled access to recent best sellers
  • Gave customers access to a large back catalog
  • VOD serves customers better than brick and mortar stores.  

Why Streaming Video Beat Rival Models:

• Monthly subscription fees = recurring revenue
• Lower cost to operate
• Cost to Customer (2007):
  • §  Streaming: $0.25
  • §  DVD by mail: $1.25
  • §  Video Stores: $2.24

QUESTIONS YOU CAN ASK YOURSELF ABOUT YOUR BUSINESS MODEL  

• Is what got you here, going to get you there?
• Are you agile?
• Does your team have the authority to experiment with new configurations?
• Are you investing in capabilities for the future?
• Don’t design a completely new competitive position. Can you support entrepreneurial activity in house?
• Rather than fix the current operation, can you undergo a one time change-management process to execute a different strategy.
• How do the elements impact each other? How are you testing the hypothesis, experimenting, learning, and taking action? The faster a firm cycles through the process, the more effective it will be in the marketplace.

LOOK AT YOUR COMPETITION

1. Where are the hot tr

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

STEP 1 THE LANGUAGE FOR SHARING STRATEGY WITH OPERATIONS

1. COMMUNICATE GOALS AND MEASURES to your team leaders and/or team members
2. TURN STRATEGY INTO TARGETS. You want to set the goals that convert the strategic objectives into specific performance targets.
3. THINK BIG PICTURE IMPROVEMENTS.  Strategies help the business improve the way it operates and set new goals, as opposed to goals that simply improve or fix what the company is already doing.
4. WHAT IS AN EFFECTIVE GOAL. It states the what, when, how, and who. They are SPECIFICALLY measurable.
5. SHORT TERM ACTION ITEMS. They should address what you need to do in the short term (1-2 years) to achieve your strategic objectives.
6. WHAT IS A RESULTS STATEMENT? These are outcome statements expressing a result expected in the organization. They are issued annually. They are specific, measurable, attainable, responsible and time bound. 

STEP 2 SELECT THE RIGHT KPI’s

1. WHAT IS A KPI Metrics that track and measure an organization’s progress toward its strategic objectives. KPIs tell a story about how well a company is performing.
2. INDUSTRY KPI As a Senior Executive at Macy’s, when working at the individual store level, each of the departments had their % increase in sales measured against the following: the store's performance. The region's performance. The corporate's performance. The Goal…always to outperform any of the above metrics.
3. KPI= BETTER DECISIONS   Leverage these metrics to pivot.
4. KPI= ARE OBJECTIVES BEING MET? A KPI measures a company’s performance against its primary objectives. High-level KPIs focus on a company’s overall performance, while lower-level KPIs focus on departmental processes, products, and productivity.
5. 10 KPIS are sufficient
6. KINDS OF KPIS.

• Revenue and net profit margin.
• Customers- satisfaction or customer churn.
• Operations- time to market and average order fulfillment.
• Talent Management metrics- workforce retention and turnover.
• Leading-predict what may happen in the future.
• Lagging-reflect past results, measuring the aftermath of actions.

STEP 3 THE LANGUAGE FOR SHARING STRATEGY WITH TEAM MEMBERS

• Lay out the short-term goals organizational goals and measures
• Select the top 5-10 KPIs that will be used to manage the performance
• Use your SWOT Analysis to Set Priorities and create traction

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. START BY ASKING ADDITIONAL QUESTIONS.

• How do we create sustainable growth?
• How will we diversify our revenue streams?
• When I was in the wholesale business in fashion, it was always a challenge to not put all of your revenue growth into one retailer. (Or eggs in one basket as we would normally say). Many times, we have a single retailer who begins to take up a lot of our production, leaving us vulnerable to an unexpected “pull out” or their own economic limitations that may impact you. Diversifying your customer base.
• How do I adjust margins and costs to stay competitive?
• How do I innovate?

2. DO A SWOT ANALYSIS

• Collect competitive intelligence. What are the opportunities. What are the threats from your competition?  How does it impact your own strategic offering. With your ears and eyes to the information being conveyed through customers, media, etc.

STRENGTHS- Ask yourself

• What do you do well in sales, marketing, product innovations, data capture and analytics as well key leadership?
• What are your core competencies?
• What differentiates you from your competitors? The standout word that anyone will refer about you.
• Why do your customers buy from you?

WEAKNESSES

• Where do you lack resources? People, talent, skills etc.
• What can you do better or should outsource?
• Where are you losing money, or your margins are nominal?
• What competitors have an edge over your current strategy and infrastructure?

OPPORTUNITIES 

• What’s possible? What can you bring to market? 
• What is it that you want to capitalize on?
• What do you have in the way of internal knowledge, resources, and capabilities to optimize?
• Can you run with this? Can you optimize part of the process whether it is technology, product offerings, global reach, or marketing.
• WHAT ARE THE NEEDS OF TARGET CUSTOMER. And how can your brand meet those needs?

Customer segmentation and targeting is critical to developing your strategy and understanding the overall needs and lifestyle preferences that you will serve.

 What needs or wants define your ideal customer? Utilizing surveys of current customer makeup will show gaps of fulfilling those needs.

What characteristics describe your typical customer? In my past brand building and strategic planning, I would have the teams create a Brand Persona- Give them a name and describe them so that we can bounce the strategy off of t

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

THINK STRATEGY

1. To Get Started You Will Need to:

• Plan your team
• Create a Schedule
• Gather documents, data, and information for decision-making

 2. Establish a Timeline

• Most productive strategic planning sessions take 3-4 months on the average.
• Make sure that the process moves along at a pace that allows you to not just “Check the Box” but to actually believe that you are accomplishing your objective(s)

3. Invest the Time Needed

1-2 Weeks (1 – 1.5 Hour Meeting with CEO/Owner, Strategic Director, and facilitator to discuss process, information collected and direction on how often you plan to revisit the strategy and reassess.

4. Questions to Ask the Planning Team

• Do they have the right answers or ability to envision a different outcome than the current path of events?
• Do they have the time to dedicate to this endeavor?
• Do they have the skills to pull information together and create a concise strategic plan?
• Who will lead? Will there be a strategy Director or special task lead? You absolutely need to have a point person to guide the entire process.
• Fast forward 12 months from now, what do you want to see differently in your organization as a result of embarking on this endeavor.

 CREATE A BRAND PLAYBOOK

1. ESTABLISHED ROLES AND RESPONSIBILITIES FOR THE TEAM MEMBERS. 1 day meeting dedicated to this. Key functions were data operations, marketing, customer service, finance and analytics, and advertising.
2. ESTABLISH TIMELINE FOR BRAND BOOK.  Decide what will be used internally and externally? (with Brand partners). This took 2.5 Months  including the interviewing of potential brand partners.
3. DATA COLLECTION/MEASUREMENT. We used current planning information and established a feedback loop to continuously get data.  Customer service ongoing demo and psychographic studies  
4. BUILT A BRAND BOOK. Hired outside consultants to create logos, fonts, how to’s, the brand’s tone of voice, positioning statement and brand story, emotional connections of the brand to our customers, voice, tone, and the right and wrong way examples on how to use our brand.

 COMMUNICATIONS

1. Planned Introduction Meetings for Internal Stakeholders
   • List of those departments/brands that we needed to meet.
   • Calendar meetings and availability of the top interactions to optimize brand expansion
   • Reconnecting via a brand intranet site.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

WHY DON'T WE STRATEGIZE?

• We have to look forward and not focus on the current situation.
• It takes imagination
• It is using a different set of skills that is based on the “belief” that you can reach your vision and a new future.
• We do not understand the POWER of strategy and therefore, do not see it as the powerful tool that it can be when used systematically.

WHAT IS STRATEGIC PLANNING?

1. It provides a sense of direction and outlines measurable goals.

It helps to prioritize efforts,  allocate resources,  ensure goals are backed by data and sound reasoning It guides day-to-day decisions, tracks progress and informs when its time to make change.

2. Strategic planning is an evolving process—not a one-time meeting. In a study of HBS graduates who started businesses, 93 percent of those with successful strategies evolved and pivoted away from their original strategic plans.

3. Strategic planning can come out of crisis or unexpected events. When we run into unanticipated opportunities and threats, we have to respond. Sometimes we respond successfully; sometimes we don’t. But most strategies develop through this process. 

4. Strategic planning requires time, effort, and continual reassessment. 

BENEFITS OF STRATEGIC PLANNING
1. Have one vision. Have several 'sub visions'

Create a single vision, make everyone aware of your company’s goals, how and why those goals were chosen, and what they can do to help reach them. Make sub visions so a manager doesnt make decisions on a team level that counteracts the bigger goals' efforts.  

2. Discover where the bias lives?

Here are examples of what bias looks like. Examine where they may lie in your organization.

• The tendency to select the option presented most recently because it’s fresh in your mind
• The tendency to assume the most obvious decision to be the best decision
• The tendency to select options that allow you to think, feel, and act in familiar ways 
• Confirmation bias. When seeking to validate a particular viewpoint, it's the tendency to only pay attention to information that supports that viewpoint.

 Enlist others with differing views and opinions to help look for information that either proves or disproves the idea.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

• Understand the types of decisions being made and consider the severity of impact
• Keep it in perspective 

Have the Right Mindset | Be Solution Oriented

• Ask yourself, "What are you trying to achieve?" or "Does this action help solve the problem? If this problem is solved in this way will it get e closer to my overall objective/outcome?"
• Always have your OKRs - the big objectives and key results you are want to achieve, close at hand. 

Take Action | Avoid "Analysis Paralysis"

• Make a plan
• Set timelines
• "Observe don’t absorb" 

It’s not a "Till Death Do us Apart" decision

• Review decisions periodically to see if the original need is being met/resolved 

Cast a wide net

• Have a wide variety of acquaintances - working with new people, colleagues improves teamwork and active listening skills and activates a different side of your brain
• Talk to experts in the field. Diversity of thought is key.

 If stuck - Rest and Recharge

• Power of exercise - movement brings momentum
• Sleep on it

You can listen to all 4 seasons of "Drink Like a Lady" at https://joyadass.com/podcasts/
or on Spotify, iTunes, and Amazon Music.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Start with the end in mind - how does your initiative connect to the strategic goals of the organization?
2. What are the potential benefits of this initiative if successful? Can you cite other use cases or similar challenges/approaches in other companies?
3. Who are the key stakeholders involved in this decision? What do THEY care about?
4. What is your business case - pros and cons of each approach - give leaders choices. What are the associated risks / benefits?
5. Framing your presentation - Take a McKinsey Approach - Create your Hypothesis and use data to tell a story
6. Seed the room by pre-socializing your idea with key stakeholders so that your presentation is just a formality to get approval.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

• Immediate Family
• Extended family
• Work
• Side hustles
• Kids

We show up with our best-selves. We're more *effective* as leaders.

Imagine that.

In episode 11 of Drink Like a Lady, our final episode of Season 3, we talk about the steps you can take to reinstate self-care ---and what it looks like.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. What does it mean to 'want' versus 'will'
2. What actions steps are you committing to?
3. How are you building that self awareness muscle?
4. How can you expand your story?
5. What are they saying about you when you're not in the room? You should know

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. KNOW WHAT STRESS IS

• stress is a hormonal jolt of adrenaline and cortisol brought on by our nervous system to deal with actual or perceived threats.
• The calm that ensues after stress allows us to tap into our decision-making brain
• Chronic stress is the pathway to burnout. 
• Our stress-response capabilities expand when they get “practice.”

 2. KNOW YOUR STRESS TRIGGERS AND OTHERS' STRESS TRIGGERS

1. Know yourself as to your stress triggers,
2. Become aware of stress triggers for others on your team

What this did immediately was energize me for those tough conversations with others who also needed to be “redirected” into different responsibilities- more in line with what their less stressful and superfluous responsibilities.

3. HOW TO BECOME FAMILIAR WITH YOUR STRESS TRIGGERS

Ask yourself some key questions.

1. During your work week, how often do you feel well rested?
2. How often do you feel totally engrossed in your work or in a state of flow? How long do these periods last? And what time of day or night do they occur?
3. What are the biggest sources of stress in your life?
4. How do you cope with stress? Do your coping mechanisms energize you or deplete you?
5. How often do you recognize your stress in the moment vs knowing that you are through that stressful period of time?

Locating and describing your stress is a process of discovery and the more you learn the better you will live through your own stress response.

 4. HOW TO RECOVER FROM STRESS

Create Conditions for Rest and Recovery

1. Block time for deep work
2. Reduce distractions
3. Take a break from videoconferencing
4. Learn to say no.
5. How much of your life are you enjoying? Laughing.

5. HOW TO BUILD IN RECOVERY

Before the pandemic, we had built-in pauses- our commute, the wait in the elevator, business trips on an airplane, time to briefly chat with others as our workday unfolded. All of these (and more) offered cognitive recovery. Now we must plan them consciously. Here are some tips for creating those recovery periods AFTER the pandemic.

1. Take micro breaks during the day
2. Make sure that sleep is a priority
3. Exercise regularly
4. Eat better and drink lots of water
5. Socialize outside of work

Use the time immediately after a stressful situation to reflect and consider the behaviors for recovery that work…and those that don’t. Other choices to minimize stress are to stick to a predefined work schedule and create “end of day” rituals that make sure

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

The benefits of creating psychological safety is agile teams and the ability to adapt quickly.  

IDENTIFY BURNOUT

Signs of “burn out” include

1. Becoming more cynical with time
2. Everything that occurs gets to be a big deal or seems to be a big deal.
3. Feelings of uselessness or not purposeful are discussed openly.
4. Depression and anxiety are now commonplace and identifiable.
5. Excessive use of alcohol and drugs becoming more recognizable
6. Haven’t use their time off, vacation, or taken sick days when needed

 NEXT STEPS: Create the right climate for open-minded thinking

1. Developing positive mindsets. Create safety in risk taking
2. Role model behaviors such as compassion, respect, and support – starting with the individual.
3. Positive team climate is the #1 driver of psychological safety and occurs when leaders demonstrate supportive, consultative behaviors, and then this is when the real power of leadership folds into the mix of management and leadership.  
4. A shift In leadership style that work is key: The traditional command and control leadership is no longer key to success. In fact, this form of style is detrimental to psychological health and well-being.

Here are some key metrics on the positive relationships of leadership behaviors and their outcomes:

1. Authoritative Leadership- -.08% impact
2. Consultative Leadership- +.54% impact
3. Supportive Leadership- +.33% impact 

6. Using a combination of the consultative and supportive leadership styles shows that the POSITIVE TEAM CLIMATE impact is +.77%

1. Consultative leadership solicits input and considers the teams views on issues that affect them.
2. Supportive leadership has an indirect effect by helping to create a positive team climate, ie “What do you need to meet the objectives set out for you?"

All of these behaviors encourage team members to support one another…mirroring the executive leadership’s behaviors. It all starts with a catalyst…and that is from the top down.

 YOU are or can be that catalyst!

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

In Season 3 of the podcast, we are exploring the growth opportunities post pandemic.  In today's episode, we are tackling the opportunities for innovation. Note that:

• 80% of consumers will switch to another company after just ONE poor customer experience,
• 59% of consumers will care more about their customer experience than they did “before COVID times” when deciding which companies to support or buy from.

The companies that innovated well and worth noting are:

Dialogue  

Because it's an e-commerce platform is backed by machine learning, your sales systems are always getting smarter.  Dialogue will create tailored messages for different potential customers based on specific preferences and sales patterns to achieve the best possible outcomes. Its been known to  boost conversion rates by up to 25 percent. 

With the multitude of businesses going online, competition in the e-commerce is fierce. Personalization and customization is key. 

 WalkMe 

This company offers a platform that can help any organization of any size go digital.  WalkMe helps train employees who use software, websites, apps, and other digital solutions. It also trains management on how to use analytics.

Better.com

Better.com is a fintech concern. The company is disrupting the mortgage application process by bringing it to the internet.  With automation, it shortens the weeks of mortgage application waiting time to minutes. 

Its business model is such that instead of charging fees or commission for transactions, the company focuses on interest. The company says it has already extended more than $4 billion to homebuyers in 2019.  The company has already received approval to operate in 44 states across the USA and is set to cover all territories.

Innovating for the next normal

Companies involved in the internet, software, finance, e-commerce, and business intelligence will play a big role in the upcoming economic recovery everyone is hoping to see soon.

BUT IF YOU ARE IN AN ESTABLISHED COMPANY, then there are 3 themes for change:

1. Create or confirm a case for change (e.g. burning platform for growth)
2. Talk about innovation in terms of tangible results to help create a better future.
3. Provide a step-wise approach to getting these results and make the journey credible through anecdotes, past successes and visualizing the story.

In our next Episode of Drink Like A Lady, we'll focus on the GIG ECONOMY.  

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

• Someone who takes on small tasks
• Someone who takes on projects that they can complete on their own time
• Someone who participates in the marketplaces that have been created to match talent with needs.

What are the pros of being a gig worker?

1. It offers FLEXIBILITY to work from anywhere, which clients to take on, and how much you charge for your services
2. It allows you to TEST DRIVE a new career.
3. ITS SIDE INCOME that is steady and can support another goal
4. As an employer, it helps to get the job done without the expense of full-time help

What are the cons of being a gig worker?

1. No set salary. No health benefits.
2. Its demand dependent.

The takeaways

1. WORK-LIFE BALANCE has been disrupted For some workers, the flexibility of working gigs can actually disrupt the work-life balance, sleep patterns, and activities of daily life. Flexibility in a gig economy often means that workers have to make themselves available any time gigs come up, regardless of their other needs, and must always be on the hunt for the next gig. Competition for gigs has increased during the pandemic, too.
2. NO STEADY JOB WITH BENEFITS In effect, workers in a gig economy are more like entrepreneurs than traditional workers. While this may mean greater freedom of choice for the individual worker, it also means that the security of a steady job with regular pay, benefits—including a retirement account—and a daily routine that has characterized work for generations are rapidly becoming a thing of the past.
3. LONG TERM RELATIONSHIPS SUFFER. Because of the fluid nature of gig economy transactions, long-term relationships between workers, employers, clients, and vendors can erode. There goes the benefits of building long-term trust and familiarity with clients and employers. It could also discourage investment in relationships that would otherwise be profitable. Nobody has incentive to invest in a relationship since it only lasts until the next gig comes along. 

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Last week, we looked back at 2020 and shared examples of companies, industries that GREW during the pandemic.

This week we focus on CUSTOMER SERVICE and how that has changed

Last week I interviewed the CEO and Founder of Silk + Sonder. She talked about doubling down on customer service. Your existing customers, this who already converted are GOLD

SO what’s changed about customer service

1. 59% of consumers will care more about their customer experience than they did pre COVID when deciding which companies to support or buy from.
2. And, if you are a business, this means that there is very little room for mistakes heading into 2021. ANY friction is a customer’s journey can cause a loss in potential revenue (Life time value of a customer), and a potential gain to competitors.When you consider that 80% of consumers will switch to another company after just ONE poor customer experience, this opens the door for companies to not only compete on pricing and product bu

What can you consider doing now: WE SHARE 3 KEY THINGS

EMPOWER YOUR AGENTS

1. If in a company with a separate customer service department- you will need a GREATER FOCUS ON THE IMPORTANCE OF AGENT EXPERIENCE.

a) To be truly successful, companies need to see their agent experience as a valuable part of the customer experience.

b) The agent experience is defined as the view of how empowerment, efficient, and effective a company’s customer service agent is. As in the case with almost any department in a company, prioritizing your team and staying in touch with the employees and their morale is the only true way to ensure positive reactions from your customers.

c) It is as simple as this. Happy agents=happy customers.

d) How do you facilitate greater Agent Experience?  HERE'S HOW

  i.      Better tools in software programs

  ii.      Enhanced training

   iii.      More accessible customer data

  iv.      Specific and relevant feedback that’s based on context and specific conversations.

 v.      Clear process documentation and flexible guidelines that empower agents to prioritize customer outcomes over their own performance metrics.

What can you be doing now: OMNICHANNEL COMMUNICATION

1. Omnichannel communication will be everything.
   • Customers need direct access to companies
   • Unlike years prior, this new type of conversational commerce is much bigger than just offering live chat.   Facebook, What’sApp, email, phone, text, etc.
   • The right strategy will allow you to deliver a unified. Budgets need to support these channels aggressively.
   • Consider the customer’s experience from start to finish. The customer journey

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

With the pandemic,  our personal lives were disrupted.  The way we do business was disrupted. Business models, products and services, team building and culture building were scrutinized in a way we haven't seen in 10 years.

Companies that weren't early adopters of technology --now are. More are obsessed with analytics in order to learn about their customer.

In today's episode, we are looking  at the companies that pivoted successfully in 2020. 

1. Grocery Stores Became Dark Fulfillment Centers

In the effort to better serve customers AND to protect employees , a number of grocery stores are banning customers from entering and instead transforming the stores into DARK stores, or order fulfillment centers.

Whole Foods (for one) converted stores in both Los Angeles and New York, and Kroger and Eagle have done the same with multiple locations.

Dark Stores allow grocers to fill pickup and delivery orders much more quickly than using fulfillment centers further from customers.

2. Restaurants Entered the Grocery Market

Many restaurant chains, including Panera, California Pizza Kitchen and Subway, have begun selling fresh groceries  such as : eggs, fresh vegetables, meat, and even liquor to pick up alongside their restaurant orders. They have access to fresh produce and need a revenue stream anyway.

3. Retailers Ramped Up Curbside Pickup

As customers were barred from shopping in-store, retailers brought merchandise to the curb. It was a way to move inventory, keep customers, and be safe.  Retailers such as DSW, Best Buy, Staples, Macy’s, Kohl’s created "PickUp Stations"where customers could pick up  items with low risk.

4. Hotels offer “day rates” for remote workers.

Red Roof Inn started offering day rates for folks to work remotely for as low as $29.00 a day at some locations.  You can't beat a fast internet connection and a quiet place to work, plus hotels needed the revenue.

5. Fitness Companies Move Workouts Online

Folks don't have to go a physical gym to work out and be healthy.  Online classes in yoga, Pilates, weight training, aerobics blew up during the pandemic.

The successful pivots had these traits in common:

• Agile mindset. The companies pivoted quickly. Strong leadership prevailed.
• Acceptance that consumer demands were changing. The way we buy products and services will never be the same.
• Acceptance that personal and business life is different now too.

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

 1.       Prepare fully. Do your research at fairy godboss or glassdoor. Know what your seat commands. Ask your peers. Ask mentors.

a.       In general, people don't like what they believe they're not good at

b.       I once have a friend who I admire for how she negotiated her bonus's, salary, her clients, etc. in the middle of a male driven organization. She was absolutely tenacious and prepared this in writing and did her homework beyond what you could ever imagine- her numbers. Company numbers. Sales department numbers all pulled together to create the picture of WHY she deserved what she was asking for.

2.       Cultivate positive emotions. Be prepared to tell stories about your wins at your previous jobs and why you are good for this job. 

3.       Boosting Emotional Intelligence. Watch body language. Your non verbal cues can convey 12.5 times more information than the words coming out of your mouth.

a.       With increase self awareness, women can build their confidence levels and, therefore, decrease their anxiety around the task of negotiating.

b.       "Using Mindfulness"- ask yourself what you really need and your interest is during the negotiation process. Be aware!!

4.       Negotiating Communally

5.       Negotiating a Package. Women are so excited to be invited to the table, that they doln't take agency over the process. When given a salary offer, say, this is a good place to start. Or, buy time by saying, Let me gather my notes together.   Have your other items you want ready to ask if you don't get what you want initially.

a.       People from other cultures negotiate differently. Whereas Americans and Germans prefer a linear, one-issue-at-a-time approach, the French prefer a more holistic approach, and will move back and forth on issues that other negotiators may have believed were long since settled.  What is your style and how can you bring a style to the table that gets you what you need?

b.       In the case of salary negotiations, women would better themselves by looking at the total compensation package, which might include paid time off, the hiring of an administrative assistant, or a commuting allowance. (So important during our COVID 19 time period).

 c.        Rather than saying, "My minimum salary expectations is $120,000", try, "I'd be willing to consider a salary that is below my minimum if we can agree on the total compensation package. In addition to my eligibility for year-end bonus's , I'd like to discuss administrative support, relocation assistance, and the possibility of two-months rental in a furnished apartment, given my 800 mile relocation." ideally, you should back up these req

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

1. Women were brought up with a negative money mindset. This can be generationally transmitted.
2. Professor Steve Peters explains that the female tendency to conform and let the man deal with safeguarding the nest by how our primitive part of the brain works (=(The Chimp) operates.  This is the part of the brain that contains all the natural drives and instincts (need for survival, food, sex, shelter) and has been passed on to us since the caveman. A risk taking female was much more at risk of getting killed in the jungle than the one who stayed close to the physically stronger male and let him make all of the decisions.
3. Our neural pathways are configured to remember and imprint the negative stuff MORE than the positive things that  happen to us. Again ,this is primal. Registering the negative stuff kept us safe. 

 HOW DO WE CHANGE THEM?

1. BUILD AWARENESS  AROUND MONEY Awareness is the first step to developing your new money beliefs. As a continued reminder from our previous MINDSET episodes, being conscious of the relationship between thoughts and behaviors allows us to grow in our emotional awareness, make powerful decisions, and see optimal outcomes.

2. DEBUNK UNHELPFUL BELIEFS

3. BUILD HELPFUL BELIEFS

1. logical attitude towards debt.
2. live within their means
3. " They tend to spend money on things that improve their well-being, move them towards their desired future, or help others 

4. TALK ABOUT MONEY  

5. JOURNAL AND BUILD POSITIVE AFFIRMATIONS AROUND MONEY 

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Going back to our earlier episodes this season on mindsets and where our beliefs come from, we often take on a belief that has been ingrained in us from our earliest years. In my case, the idea of having an "opinion" was constricted by parents due to the old adage of "parent knows best or your opinion doesn't matter."

Here is where the conflict of mindset came in and WHY working with the word "perspective allowed me to move into a whole new level of leadership

So why was there a conflict in my "subconscious" about opinion/perspective and how did this play out by truly looking at meanings and then owning PERSPECTIVE as a weighted tool for leadership?

per·spec·tive

a particular attitude toward or way of regarding something; a point of view.

o·pin·ion

a view or judgment formed about something, not necessarily based on fact or knowledge.

Notice the difference in the meanings (although sometimes- people use perspective and opinion interchangeably) but what leapt out at me was the "point of view" and the "judgement" contrast. Taking judgement out of the equation SHIFTED my belief system.

Understanding the Other Person's Perspective Will Radically Increase Your Success AND Increase Your Ability to Communicate Your Own Perspective

The key to successful relationships lies solely in our ability to understand the perspective of another and to communicate our own. Here are 6 ways to improve your perspective in business.

1. ASK QUESTIONS. ASK WHY. BE OPEN

2. HIRE FROM OUTSIDE

3. CO LOCATE. GET TO KNOW PEOPLE

4. INCREASE AUTONOMY

5. BE CLEAR IN YOUR COMMUNICATION. GET CLARIFICATION

6 RESPECT DIFFERENCES.  

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.

Who are the 5 people you should surround yourself with

#1 Take a hard look at friends and family

• For Joya to answer - "Joya, you always wanted to be a journalist. Who inspired you and what did you see as the traits and belief systems that came across in the way that the individual was being?
•  I remember my mother making a comment to me when I had gotten promoted (in a very short period of time) again at Macy's and then had the privilege of buying a house that was 2x's as big as hers. Instead of supporting my positive ambitions her comment was "Who do you think you are?"
• I will never forget the cut of that statement (especially from a mother). Nevertheless, I knew then and there that she was not a fan of my ambitions and achievements. BUT that I had a cheerleader within my family that would take on the role of supporting me.

#2  Critics 

These are the people who are always finding ways to disrupt your confidence by telling you that your vision is wrong.  They are quick to inform you that your knowledge of the marketplace is not realistic. But we need them!According to a study in the Journal of Consumer Research, novices have a preference for positive feedback, but experts want negative feedback, so that they can make progress. Without them, you'd never sharpen your skills or develop tough skin.

Michele Obama example

a.   Princeton and her high school guidance counselor said that "she should look for other alternatives to that school." Instead of listening to her and letting that become a belief, she turned and said "I will not let anyone dictate the ambitions I want in my life." After only hearing this 2 months ago, it has now become a strong belief for me. A belief that changes the trajectory of who I listen to and who I absolutely do not.  And I can use her quote for other young ambitious women.

#3 Coaches

If you're surrounding yourself with people who never ask you tough, thought-provoking questions, you'll never be living up to your full potential to conceptualize those answers.

#4 People you admire or Role models

Hanging with someone you want to be like will make you more like them, and you're going to start realizing value in yourself where you may not have seen it before once you get more of them in your life.

#5  Mentors

Whenever you’re ready, there are 3 ways I can help you:

1. Join the Samita Lab Mastermind. Join 7 other women leaders in the core program that sits at the center of my business model. The Mastermind teaches you exactly how to build a powerful person brand and the mindset to support it. It culminates in a keynote in front of an audience at the end.
   
   I only enroll for this program once a year.
   
   The waitlist is open for the Class of 2026.
   
   
2. The Anatomy of a 'No' If you’re struggling to say ‘no’ gracefully at work, I created a free download here with scripts (15,000 downloaded)
   
   
3. Help! I need confidence! ****Join 2500 people in taking my mini-public speaking Masterclass. Learn to organize a compelling talk and my framework for making it super easy.