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  <title>The Agency Blueprint</title>

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  <copyright>© 2026 The Agency Blueprint</copyright>
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  <itunes:author>The Blueprint Training</itunes:author>
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  <description><![CDATA[<p>Building an agency is difficult - professionally and personally. The daily grind can wear you down, taking a toll on every aspect of your life. Each week we dive deep into how to gain "Agency" over your entire life, as well as your business. If you've ever felt like your business is creating more stress than income, join us for discussion on getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue. This is The Agency Blueprint Podcast.</p>]]></description>
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    <itunes:title>How To Select Google Business Profile Category?</itunes:title>
    <title>How To Select Google Business Profile Category?</title>
    <itunes:summary><![CDATA[Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.  Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using.   Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.  If you’re serious about local rankings an...]]></itunes:summary>
    <description><![CDATA[<p>Let&apos;&apos;s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.<br/><br/>Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. <br/><br/>Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.<br/><br/>If you’re serious about local rankings and better LSA results, this is your next move. <br/><br/>Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training</p>]]></description>
    <content:encoded><![CDATA[<p>Let&apos;&apos;s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.<br/><br/>Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. <br/><br/>Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.<br/><br/>If you’re serious about local rankings and better LSA results, this is your next move. <br/><br/>Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Thu, 24 Apr 2025 13:00:00 -0400</pubDate>
    <itunes:duration>165</itunes:duration>
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    <itunes:title>Agency Growth: $0 - $36m In 36 Months w/ Angelo Perone</itunes:title>
    <title>Agency Growth: $0 - $36m In 36 Months w/ Angelo Perone</title>
    <itunes:summary><![CDATA[From top car salesman to gym owner to running a $36M legal marketing agency, Angelo Perrone has done it all—without chasing clients, endless meetings, or managing client expectations. Just a smarter way to run a lead generation agency.  In this episode, we break down how he built a results-guaranteed model for personal injury attorneys, cracked the code on Facebook and YouTube ads, and mastered the art of trust-building in the legal space.  If you want to know what it takes to generate high-q...]]></itunes:summary>
    <description><![CDATA[<p>From top car salesman to gym owner to running a $36M legal marketing agency, Angelo Perrone has done it all—without chasing clients, endless meetings, or managing client expectations. Just a smarter way to run a lead generation agency.<br/><br/>In this episode, we break down how he built a results-guaranteed model for personal injury attorneys, cracked the code on Facebook and YouTube ads, and mastered the art of trust-building in the legal space.<br/><br/>If you want to know what it takes to generate high-quality leads for attorneys (and actually deliver results), this is the video to watch.<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Angelo Perrone<br/>00:10 - Transition to Marketing Agency<br/>10:01 - Market Perception of Legal Services<br/>13:03 - Targeting on Meta<br/>14:01 - Creative Strategy Insights<br/>15:00 - The Role of Data in Advertising<br/>19:04 - Lead Qualification Process<br/>26:40 - Agency Model Pricing<br/>31:52 - Influencer Marketing Plans<br/>33:35 - Copywriting Methods<br/>42:39 - AI&apos;s Role in Marketing<br/>45:08 - Business Advice Offer<br/>47:43 - Ad Spend Minimums</p>]]></description>
    <content:encoded><![CDATA[<p>From top car salesman to gym owner to running a $36M legal marketing agency, Angelo Perrone has done it all—without chasing clients, endless meetings, or managing client expectations. Just a smarter way to run a lead generation agency.<br/><br/>In this episode, we break down how he built a results-guaranteed model for personal injury attorneys, cracked the code on Facebook and YouTube ads, and mastered the art of trust-building in the legal space.<br/><br/>If you want to know what it takes to generate high-quality leads for attorneys (and actually deliver results), this is the video to watch.<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Angelo Perrone<br/>00:10 - Transition to Marketing Agency<br/>10:01 - Market Perception of Legal Services<br/>13:03 - Targeting on Meta<br/>14:01 - Creative Strategy Insights<br/>15:00 - The Role of Data in Advertising<br/>19:04 - Lead Qualification Process<br/>26:40 - Agency Model Pricing<br/>31:52 - Influencer Marketing Plans<br/>33:35 - Copywriting Methods<br/>42:39 - AI&apos;s Role in Marketing<br/>45:08 - Business Advice Offer<br/>47:43 - Ad Spend Minimums</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Tue, 11 Mar 2025 10:00:00 -0400</pubDate>
    <itunes:duration>2896</itunes:duration>
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    <itunes:title>How To Film Pro Video Content For YouTube (for $187)</itunes:title>
    <title>How To Film Pro Video Content For YouTube (for $187)</title>
    <itunes:summary><![CDATA[Step up your video game without breaking the bank.   This video is all about nailing that pro video vibe for client meetings, podcasts, and social media hits.   We’re talking formats and edits that keep viewers hooked: solo talking heads, co-hosted dynamite, and deep-dive industry interviews.   KEY NOTES: 00:00 - Microphone and Lighting 01:51 - Video Quality Considerations 02:35 - Filming Platforms 03:22 - Video Formats 09:22 - Content Editing Tips ]]></itunes:summary>
    <description><![CDATA[<p>Step up your video game without breaking the bank. <br/><br/>This video is all about nailing that pro video vibe for client meetings, podcasts, and social media hits. <br/><br/>We’re talking formats and edits that keep viewers hooked: solo talking heads, co-hosted dynamite, and deep-dive industry interviews. <br/><br/>KEY NOTES:<br/>00:00 - Microphone and Lighting<br/>01:51 - Video Quality Considerations<br/>02:35 - Filming Platforms<br/>03:22 - Video Formats<br/>09:22 - Content Editing Tips</p>]]></description>
    <content:encoded><![CDATA[<p>Step up your video game without breaking the bank. <br/><br/>This video is all about nailing that pro video vibe for client meetings, podcasts, and social media hits. <br/><br/>We’re talking formats and edits that keep viewers hooked: solo talking heads, co-hosted dynamite, and deep-dive industry interviews. <br/><br/>KEY NOTES:<br/>00:00 - Microphone and Lighting<br/>01:51 - Video Quality Considerations<br/>02:35 - Filming Platforms<br/>03:22 - Video Formats<br/>09:22 - Content Editing Tips</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Fri, 07 Mar 2025 14:00:00 -0500</pubDate>
    <itunes:duration>793</itunes:duration>
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    <itunes:title>Steal This Content Formula To Generate Leads</itunes:title>
    <title>Steal This Content Formula To Generate Leads</title>
    <itunes:summary><![CDATA[Dive into the world of video marketing with an expert who’s spent over a decade mastering the craft.   In this video, Ryan shows how your business can ramp up lead generation with powerful video content.   From the importance of practice to structured content creation, learn how to streamline your process using Notion boards to organize ideas and track progress.  We'll cover AI prompts all while sticking to a proven content formula: Hook, Agitation, Solution, and Call to Action.&nbs...]]></itunes:summary>
    <description><![CDATA[<p>Dive into the world of video marketing with an expert who’s spent over a decade mastering the craft. <br/><br/>In this video, Ryan shows how your business can ramp up lead generation with powerful video content. <br/><br/>From the importance of practice to structured content creation, learn how to streamline your process using Notion boards to organize ideas and track progress.<br/><br/>We&apos;ll cover AI prompts all while sticking to a proven content formula: Hook, Agitation, Solution, and Call to Action. <br/><br/>Plus, discover the psychological tricks that make your videos not just seen but felt, enhancing viewer engagement through strategic collaboration.<br/><br/>KEY NOTES:<br/>00:00 - Scripting Insights<br/>00:47 - Using Notion and ChatGPT for Organization<br/>02:57 - Teleprompter Apps<br/>03:37 - Collaboration for Content Creation<br/>11:24 - Presenting the Blended Search Solution</p>]]></description>
    <content:encoded><![CDATA[<p>Dive into the world of video marketing with an expert who’s spent over a decade mastering the craft. <br/><br/>In this video, Ryan shows how your business can ramp up lead generation with powerful video content. <br/><br/>From the importance of practice to structured content creation, learn how to streamline your process using Notion boards to organize ideas and track progress.<br/><br/>We&apos;ll cover AI prompts all while sticking to a proven content formula: Hook, Agitation, Solution, and Call to Action. <br/><br/>Plus, discover the psychological tricks that make your videos not just seen but felt, enhancing viewer engagement through strategic collaboration.<br/><br/>KEY NOTES:<br/>00:00 - Scripting Insights<br/>00:47 - Using Notion and ChatGPT for Organization<br/>02:57 - Teleprompter Apps<br/>03:37 - Collaboration for Content Creation<br/>11:24 - Presenting the Blended Search Solution</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Tue, 04 Mar 2025 15:00:00 -0500</pubDate>
    <itunes:duration>768</itunes:duration>
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    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Agencies: You Need THIS To Generate Leads</itunes:title>
    <title>Agencies: You Need THIS To Generate Leads</title>
    <itunes:summary><![CDATA[We’re talking top-down content frameworks, batching video production, and versatile formats that work across platforms. Ryan will show you how to edit smarter, repurpose for SEO, and distribute content across YouTube, social media, and podcasts to maximize reach.  KEY NOTES: 00:00 - Content Ideation Process 00:43 - Lead Generation Focus 02:51 - Understanding Client Pain Points 06:09 - Using AI Tools for Learning 06:52 - Content Editing Process 07:36 - Transforming Videos into Blog Posts 09:03...]]></itunes:summary>
    <description><![CDATA[<p>We’re talking top-down content frameworks, batching video production, and versatile formats that work across platforms. Ryan will show you how to edit smarter, repurpose for SEO, and distribute content across YouTube, social media, and podcasts to maximize reach.<br/><br/>KEY NOTES:<br/>00:00 - Content Ideation Process<br/>00:43 - Lead Generation Focus<br/>02:51 - Understanding Client Pain Points<br/>06:09 - Using AI Tools for Learning<br/>06:52 - Content Editing Process<br/>07:36 - Transforming Videos into Blog Posts<br/>09:03 - Content Distribution Across Platforms<br/>11:29 - Utilizing Meta Ads for Promotion</p>]]></description>
    <content:encoded><![CDATA[<p>We’re talking top-down content frameworks, batching video production, and versatile formats that work across platforms. Ryan will show you how to edit smarter, repurpose for SEO, and distribute content across YouTube, social media, and podcasts to maximize reach.<br/><br/>KEY NOTES:<br/>00:00 - Content Ideation Process<br/>00:43 - Lead Generation Focus<br/>02:51 - Understanding Client Pain Points<br/>06:09 - Using AI Tools for Learning<br/>06:52 - Content Editing Process<br/>07:36 - Transforming Videos into Blog Posts<br/>09:03 - Content Distribution Across Platforms<br/>11:29 - Utilizing Meta Ads for Promotion</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Thu, 27 Feb 2025 14:00:00 -0500</pubDate>
    <itunes:duration>770</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Why Your Agency Does NOT Get Leads</itunes:title>
    <title>Why Your Agency Does NOT Get Leads</title>
    <itunes:summary><![CDATA[In todays video, we’re cutting through the noise to tackle the real key to successful marketing—understanding what keeps your clients up at night.   It's not about showcasing service details; it’s about addressing the problems that matter.   Ryan is diving into the concept of “sell the whole, not the shovel,” and showing you how to create content that resonates with client pain points at a deep level.   From solving their real problems to designing high-impact content like case...]]></itunes:summary>
    <description><![CDATA[<p>In todays video, we’re cutting through the noise to tackle the real key to successful marketing—understanding what keeps your clients up at night. <br/><br/>It&apos;s not about showcasing service details; it’s about addressing the problems that matter. <br/><br/>Ryan is diving into the concept of “sell the whole, not the shovel,” and showing you how to create content that resonates with client pain points at a deep level. <br/><br/>From solving their real problems to designing high-impact content like case studies and tailored templates, He walks you through every step. <br/><br/>If your messaging isn’t making your audience feel like you’ve just read their mind, this video is your blueprint for change. <br/><br/>Let’s fix that.<br/><br/>Want more qualified leads in 2025? Get the 90-day Blueprint delivered in 4 acquisition focused sprints: https://go.theblueprint.training/acquisitionbootcamporganic-1<br/><br/>KEY NOTES:<br/><br/>00:00 - Content Ideation and Getting Uncomfortable<br/>00:46 - Understanding Pain Points<br/>07:59 - Mapping Subproblems<br/>10:17 - The Role of Case Studies<br/>10:57 - High-Level Interesting Roundups</p>]]></description>
    <content:encoded><![CDATA[<p>In todays video, we’re cutting through the noise to tackle the real key to successful marketing—understanding what keeps your clients up at night. <br/><br/>It&apos;s not about showcasing service details; it’s about addressing the problems that matter. <br/><br/>Ryan is diving into the concept of “sell the whole, not the shovel,” and showing you how to create content that resonates with client pain points at a deep level. <br/><br/>From solving their real problems to designing high-impact content like case studies and tailored templates, He walks you through every step. <br/><br/>If your messaging isn’t making your audience feel like you’ve just read their mind, this video is your blueprint for change. <br/><br/>Let’s fix that.<br/><br/>Want more qualified leads in 2025? Get the 90-day Blueprint delivered in 4 acquisition focused sprints: https://go.theblueprint.training/acquisitionbootcamporganic-1<br/><br/>KEY NOTES:<br/><br/>00:00 - Content Ideation and Getting Uncomfortable<br/>00:46 - Understanding Pain Points<br/>07:59 - Mapping Subproblems<br/>10:17 - The Role of Case Studies<br/>10:57 - High-Level Interesting Roundups</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Tue, 25 Feb 2025 15:00:00 -0500</pubDate>
    <itunes:duration>750</itunes:duration>
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    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Agencies: Use This Hack To Get Clients</itunes:title>
    <title>Agencies: Use This Hack To Get Clients</title>
    <itunes:summary><![CDATA[Join us for a conversation where Ryan is diving into why top-funnel content is the real game-changer for pulling people into your orbit.  We talk video—especially VSLs and a Problem-Agitation-Solution layout that zeroes in on what your audience actually cares about.   It’s not just about one platform; He's breaking down how to spread your message across Owned, Earned, and Paid channels, because marketing is interconnected whether you like it or not.  He's  laying out how to stack au...]]></itunes:summary>
    <description><![CDATA[<p>Join us for a conversation where Ryan is diving into why top-funnel content is the real game-changer for pulling people into your orbit.<br/><br/>We talk video—especially VSLs and a Problem-Agitation-Solution layout that zeroes in on what your audience actually cares about. <br/><br/>It’s not just about one platform; He&apos;s breaking down how to spread your message across Owned, Earned, and Paid channels, because marketing is interconnected whether you like it or not.<br/><br/>He&apos;s  laying out how to stack authority with consistent, valuable content, plus throwing in insights on SEO, link building, and how to piece it all together for a unified strategy.<br/><br/>If you’re done guessing and ready to dominate, this is the episode you can’t miss.<br/><br/>KEY NOTES:<br/><br/>00:00 - Understanding Content Types<br/>02:44 - The Marketing Ecosystem<br/>04:02 - Promotion Techniques<br/>06:24 - Email Marketing Insights<br/>07:05 - SEO and Content Strategy<br/>08:30 - Paid Advertising Strategies<br/>09:11 - Content Distribution Approach</p>]]></description>
    <content:encoded><![CDATA[<p>Join us for a conversation where Ryan is diving into why top-funnel content is the real game-changer for pulling people into your orbit.<br/><br/>We talk video—especially VSLs and a Problem-Agitation-Solution layout that zeroes in on what your audience actually cares about. <br/><br/>It’s not just about one platform; He&apos;s breaking down how to spread your message across Owned, Earned, and Paid channels, because marketing is interconnected whether you like it or not.<br/><br/>He&apos;s  laying out how to stack authority with consistent, valuable content, plus throwing in insights on SEO, link building, and how to piece it all together for a unified strategy.<br/><br/>If you’re done guessing and ready to dominate, this is the episode you can’t miss.<br/><br/>KEY NOTES:<br/><br/>00:00 - Understanding Content Types<br/>02:44 - The Marketing Ecosystem<br/>04:02 - Promotion Techniques<br/>06:24 - Email Marketing Insights<br/>07:05 - SEO and Content Strategy<br/>08:30 - Paid Advertising Strategies<br/>09:11 - Content Distribution Approach</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/16622204-agencies-use-this-hack-to-get-clients.mp3" length="7838490" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Thu, 20 Feb 2025 15:00:00 -0500</pubDate>
    <itunes:duration>649</itunes:duration>
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    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>How To Setup &amp; Manage LSAs For Agency Clients</itunes:title>
    <title>How To Setup &amp; Manage LSAs For Agency Clients</title>
    <itunes:summary><![CDATA[Part 2 is where we rip open Google Local Services Ads (LSAs) with Francisco—covering everything from business verification to linking your LSAs to Google Business Profiles without losing your mind.  We tackle bugs, bidding strategies, and why outsourcing this stuff might save you a ton of hassle. Think HVAC, plumbing, legal...the rules are the same: get verified, optimize smart, and let LSAs do the heavy lifting.  Ready to level up your local visibility? Watch now, then brace yourself for Par...]]></itunes:summary>
    <description><![CDATA[<p>Part 2 is where we rip open Google Local Services Ads (LSAs) with Francisco—covering everything from business verification to linking your LSAs to Google Business Profiles without losing your mind.<br/><br/>We tackle bugs, bidding strategies, and why outsourcing this stuff might save you a ton of hassle. Think HVAC, plumbing, legal...the rules are the same: get verified, optimize smart, and let LSAs do the heavy lifting.<br/><br/>Ready to level up your local visibility? Watch now, then brace yourself for Part 3. <br/><br/>If you want more sessions like this, join The Blueprint and get direct access to our private trainings and expert insights - https://theblueprint.training/<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Local Services Ads<br/>00:48 - Setting Up Agency Manager Account<br/>05:31 - Understanding Google Screening<br/>06:00 - Changes in LSA Account Verification<br/>08:02 - Image Usage in Ads<br/>09:16 - Bidding Strategy Recommendations</p>]]></description>
    <content:encoded><![CDATA[<p>Part 2 is where we rip open Google Local Services Ads (LSAs) with Francisco—covering everything from business verification to linking your LSAs to Google Business Profiles without losing your mind.<br/><br/>We tackle bugs, bidding strategies, and why outsourcing this stuff might save you a ton of hassle. Think HVAC, plumbing, legal...the rules are the same: get verified, optimize smart, and let LSAs do the heavy lifting.<br/><br/>Ready to level up your local visibility? Watch now, then brace yourself for Part 3. <br/><br/>If you want more sessions like this, join The Blueprint and get direct access to our private trainings and expert insights - https://theblueprint.training/<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Local Services Ads<br/>00:48 - Setting Up Agency Manager Account<br/>05:31 - Understanding Google Screening<br/>06:00 - Changes in LSA Account Verification<br/>08:02 - Image Usage in Ads<br/>09:16 - Bidding Strategy Recommendations</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Thu, 20 Feb 2025 14:00:00 -0500</pubDate>
    <itunes:duration>678</itunes:duration>
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    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>SEO Agency? Offer LSAs To Clients For Easy Money</itunes:title>
    <title>SEO Agency? Offer LSAs To Clients For Easy Money</title>
    <itunes:summary><![CDATA[In today's video, we’re going deep on Local Service Ads (LSAs) and why they should be on every SEO agency’s radar.   You'll learn how to set them up, manage them, and seamlessly weave them into your client offerings.   Meanwhile, Francisco - our PPC expert shares real-world insights on account management, lead quality, and common support headaches.  We cover how LSAs dominate top search results, the pay-per-lead model that cuts wasted spend, and the simplified management that can su...]]></itunes:summary>
    <description><![CDATA[<p>In today&apos;s video, we’re going deep on Local Service Ads (LSAs) and why they should be on every SEO agency’s radar. <br/><br/>You&apos;ll learn how to set them up, manage them, and seamlessly weave them into your client offerings. <br/><br/>Meanwhile, Francisco - our PPC expert shares real-world insights on account management, lead quality, and common support headaches.<br/><br/>We cover how LSAs dominate top search results, the pay-per-lead model that cuts wasted spend, and the simplified management that can supercharge your clients’ visibility. <br/><br/>But we don’t shy away from the challenges either—understanding them is key to making LSAs a powerhouse in your agency’s toolkit.<br/><br/>If you want a clear roadmap for leveraging LSAs in your agency, this episode is your guide. <br/><br/>Get the full training: https://blueprint.spiffy.co/checkout/bpt-program<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Local Service Ads<br/>01:00 - Setup and Management Insights<br/>01:52 - Understanding LSAs and Their Functionality<br/>02:42 - Targeting and Categories<br/>03:38 - Comparison with Traditional Ads<br/>04:34 - Challenges with Account Performance<br/>05:11 - Benefits of Using LSAs<br/>06:21 - Lead Quality Concerns<br/>07:05 - Pay-Per-Lead Model Advantages<br/>07:55 - Simplifying Client Proposals<br/>09:38 - Building Trust with Clients<br/>11:22 - Challenges of Lead Quality<br/>12:20 - Support Issues with LSAs<br/>13:10 - Long-Term Performance Concerns<br/>14:04 - Profitability and Client Relationships</p>]]></description>
    <content:encoded><![CDATA[<p>In today&apos;s video, we’re going deep on Local Service Ads (LSAs) and why they should be on every SEO agency’s radar. <br/><br/>You&apos;ll learn how to set them up, manage them, and seamlessly weave them into your client offerings. <br/><br/>Meanwhile, Francisco - our PPC expert shares real-world insights on account management, lead quality, and common support headaches.<br/><br/>We cover how LSAs dominate top search results, the pay-per-lead model that cuts wasted spend, and the simplified management that can supercharge your clients’ visibility. <br/><br/>But we don’t shy away from the challenges either—understanding them is key to making LSAs a powerhouse in your agency’s toolkit.<br/><br/>If you want a clear roadmap for leveraging LSAs in your agency, this episode is your guide. <br/><br/>Get the full training: https://blueprint.spiffy.co/checkout/bpt-program<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Local Service Ads<br/>01:00 - Setup and Management Insights<br/>01:52 - Understanding LSAs and Their Functionality<br/>02:42 - Targeting and Categories<br/>03:38 - Comparison with Traditional Ads<br/>04:34 - Challenges with Account Performance<br/>05:11 - Benefits of Using LSAs<br/>06:21 - Lead Quality Concerns<br/>07:05 - Pay-Per-Lead Model Advantages<br/>07:55 - Simplifying Client Proposals<br/>09:38 - Building Trust with Clients<br/>11:22 - Challenges of Lead Quality<br/>12:20 - Support Issues with LSAs<br/>13:10 - Long-Term Performance Concerns<br/>14:04 - Profitability and Client Relationships</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16622150</guid>
    <pubDate>Tue, 18 Feb 2025 14:00:00 -0500</pubDate>
    <itunes:duration>991</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Traditional SEO Doesn&#39;t Work, Do This Instead</itunes:title>
    <title>Traditional SEO Doesn&#39;t Work, Do This Instead</title>
    <itunes:summary><![CDATA[Local SEO is the lifeline for businesses serving local markets—law firms, contractors, you name it.  In this video, We're breaking down how local SEO has evolved and why the local maps pack is your ticket to consistent, high-value leads. Forget traditional SEO—it’s expensive and broad. Local SEO not only connects you with nearby customers but delivers way better ROI.  We’ll get into why this strategy is so competitive, the importance of verification, and how to capitalize on the goldmine of l...]]></itunes:summary>
    <description><![CDATA[<p>Local SEO is the lifeline for businesses serving local markets—law firms, contractors, you name it.<br/><br/>In this video, We&apos;re breaking down how local SEO has evolved and why the local maps pack is your ticket to consistent, high-value leads. Forget traditional SEO—it’s expensive and broad. Local SEO not only connects you with nearby customers but delivers way better ROI.<br/><br/>We’ll get into why this strategy is so competitive, the importance of verification, and how to capitalize on the goldmine of leads waiting in local searches.<br/><br/>If you’re ready to dominate your market, this is the episode to watch. Let’s get your business front and center where it matters most.<br/><br/>Get our Local SEO Bootcamp: https://go.theblueprint.training/localseobootcampbtc-1<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Local SEO<br/>00:48 - User Preferences for Local Maps Pack<br/>01:37 - Analyzing Search Results<br/>02:23 - Consumer Behavior Insights<br/>03:55 - The Value of Maps Pack Real Estate<br/>04:42 - Verification Challenges for Local SEO<br/>06:20 - Client Value and Pricing Strategy<br/>07:03 - Defining Local SEO</p>]]></description>
    <content:encoded><![CDATA[<p>Local SEO is the lifeline for businesses serving local markets—law firms, contractors, you name it.<br/><br/>In this video, We&apos;re breaking down how local SEO has evolved and why the local maps pack is your ticket to consistent, high-value leads. Forget traditional SEO—it’s expensive and broad. Local SEO not only connects you with nearby customers but delivers way better ROI.<br/><br/>We’ll get into why this strategy is so competitive, the importance of verification, and how to capitalize on the goldmine of leads waiting in local searches.<br/><br/>If you’re ready to dominate your market, this is the episode to watch. Let’s get your business front and center where it matters most.<br/><br/>Get our Local SEO Bootcamp: https://go.theblueprint.training/localseobootcampbtc-1<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Local SEO<br/>00:48 - User Preferences for Local Maps Pack<br/>01:37 - Analyzing Search Results<br/>02:23 - Consumer Behavior Insights<br/>03:55 - The Value of Maps Pack Real Estate<br/>04:42 - Verification Challenges for Local SEO<br/>06:20 - Client Value and Pricing Strategy<br/>07:03 - Defining Local SEO</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/16622133-traditional-seo-doesn-t-work-do-this-instead.mp3" length="6428832" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16622133</guid>
    <pubDate>Fri, 14 Feb 2025 07:00:00 -0500</pubDate>
    <itunes:duration>531</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Your SEO Agency Will Fail In 2025</itunes:title>
    <title>Your SEO Agency Will Fail In 2025</title>
    <itunes:summary><![CDATA[After 15 years in the industry, I’ve seen how traditional tactics are getting drowned out by the sheer volume and complexity of Google’s search results—leading to confused clients who don’t see actual revenue from those vanity metrics.  So in this video I'm discussing why it’s time to pivot toward paid media, like Facebook and Instagram ads, to drive real results.   Plus, how agencies can keep clients happier for longer by communicating clearly, focusing on profitable outcomes, and optimizing...]]></itunes:summary>
    <description><![CDATA[<p>After 15 years in the industry, I’ve seen how traditional tactics are getting drowned out by the sheer volume and complexity of Google’s search results—leading to confused clients who don’t see actual revenue from those vanity metrics.<br/><br/>So in this video I&apos;m discussing why it’s time to pivot toward paid media, like Facebook and Instagram ads, to drive real results. <br/><br/>Plus, how agencies can keep clients happier for longer by communicating clearly, focusing on profitable outcomes, and optimizing internal processes.<br/><br/>If you’re tired of chasing rankings that don’t translate into revenue, this conversation will show you a better path. <br/><br/>Watch now and learn how to future-proof your business in an ever-changing SEO landscape.<br/><br/><b>KEY NOTES:<br/></b><br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=122s'>02:02</a> - Google’s Diminished Role<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=454s'>07:34</a> - Impact of AI on Search Results<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=626s'>10:26</a> - Misalignment of SEO Metrics<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=1269s'>21:09</a> - Client Expectations vs. Reality<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=1585s'>26:25</a> - Outcome-Oriented Marketing<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=1824s'>30:24</a> - Diverse Marketing Channels<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2296s'>38:16</a> - Becoming a Paid Media Agency<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2439s'>40:39</a> - Focus Beyond SEO<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2485s'>41:25</a> - Retaining Revenue vs. New Revenue<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2530s'>42:10</a> - Challenges in Closing Sales<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2780s'>46:20</a> - Intake Process for Law Firms<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2827s'>47:07</a> - Small Changes, Big Impact</p>]]></description>
    <content:encoded><![CDATA[<p>After 15 years in the industry, I’ve seen how traditional tactics are getting drowned out by the sheer volume and complexity of Google’s search results—leading to confused clients who don’t see actual revenue from those vanity metrics.<br/><br/>So in this video I&apos;m discussing why it’s time to pivot toward paid media, like Facebook and Instagram ads, to drive real results. <br/><br/>Plus, how agencies can keep clients happier for longer by communicating clearly, focusing on profitable outcomes, and optimizing internal processes.<br/><br/>If you’re tired of chasing rankings that don’t translate into revenue, this conversation will show you a better path. <br/><br/>Watch now and learn how to future-proof your business in an ever-changing SEO landscape.<br/><br/><b>KEY NOTES:<br/></b><br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=122s'>02:02</a> - Google’s Diminished Role<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=454s'>07:34</a> - Impact of AI on Search Results<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=626s'>10:26</a> - Misalignment of SEO Metrics<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=1269s'>21:09</a> - Client Expectations vs. Reality<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=1585s'>26:25</a> - Outcome-Oriented Marketing<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=1824s'>30:24</a> - Diverse Marketing Channels<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2296s'>38:16</a> - Becoming a Paid Media Agency<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2439s'>40:39</a> - Focus Beyond SEO<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2485s'>41:25</a> - Retaining Revenue vs. New Revenue<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2530s'>42:10</a> - Challenges in Closing Sales<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2780s'>46:20</a> - Intake Process for Law Firms<br/><a href='https://www.youtube.com/watch?v=xlFNUEGil0M&amp;t=2827s'>47:07</a> - Small Changes, Big Impact</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16355219</guid>
    <pubDate>Tue, 07 Jan 2025 07:00:00 -0500</pubDate>
    <itunes:duration>2858</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Bulk Verifying GBPs and Building Local SEO Teams w/ Joy Hawkins</itunes:title>
    <title>Bulk Verifying GBPs and Building Local SEO Teams w/ Joy Hawkins</title>
    <itunes:summary><![CDATA[In Part 1 of our three-part series, we sit down with Joy Hawkins—an SEO powerhouse from Sterling Sky—to tackle the hottest topics in local SEO.   If you’re a law firm or any business that counts on local leads, this is for you.  Google’s verification process isn’t just a formality—it’s your lifeline. Staffed physical locations, the post-COVID office shuffle, and the cutthroat landscape of personal injury law—Joy breaks it all down.  This isn’t about gaming the system; it’s about understanding...]]></itunes:summary>
    <description><![CDATA[<p>In Part 1 of our three-part series, we sit down with Joy Hawkins—an SEO powerhouse from Sterling Sky—to tackle the hottest topics in local SEO. <br/><br/>If you’re a law firm or any business that counts on local leads, this is for you.<br/><br/>Google’s verification process isn’t just a formality—it’s your lifeline. Staffed physical locations, the post-COVID office shuffle, and the cutthroat landscape of personal injury law—Joy breaks it all down.<br/><br/>This isn’t about gaming the system; it’s about understanding it. <br/><br/>Joy shows you how to navigate Google’s relentless verification standards so you can keep the leads flowing and the map pack working in your favor.<br/><br/>If you want the inside track on interviews like this, and you’re ready to be among the first to know about the latest marketing plays, join us in The Blueprint Training. It’s your backstage pass to expert insights, real-time updates, and the guidance you need to level up.<br/><br/>Make sure to subscribe to not miss part 2 and 3. <br/><br/>KEY NOTES:<br/><br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=6s'>00:06</a> - Sterling Sky Overview<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=57s'>00:57</a> - Shift to Local SEO<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=112s'>01:52</a> - Local Platforms and Reputation Management<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=165s'>02:45</a> - Handling GBP Suspensions<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=590s'>09:50</a> - Impact of Location on Rankings<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=681s'>11:21</a> - Bulk Verification Explained<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=732s'>12:12</a> - Client Expansion Challenges<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=828s'>13:48</a> - Verification Process Responsibilities<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=923s'>15:23</a> - Staffing Requirements<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=967s'>16:07</a> - Google&apos;s Local Service Expectations</p>]]></description>
    <content:encoded><![CDATA[<p>In Part 1 of our three-part series, we sit down with Joy Hawkins—an SEO powerhouse from Sterling Sky—to tackle the hottest topics in local SEO. <br/><br/>If you’re a law firm or any business that counts on local leads, this is for you.<br/><br/>Google’s verification process isn’t just a formality—it’s your lifeline. Staffed physical locations, the post-COVID office shuffle, and the cutthroat landscape of personal injury law—Joy breaks it all down.<br/><br/>This isn’t about gaming the system; it’s about understanding it. <br/><br/>Joy shows you how to navigate Google’s relentless verification standards so you can keep the leads flowing and the map pack working in your favor.<br/><br/>If you want the inside track on interviews like this, and you’re ready to be among the first to know about the latest marketing plays, join us in The Blueprint Training. It’s your backstage pass to expert insights, real-time updates, and the guidance you need to level up.<br/><br/>Make sure to subscribe to not miss part 2 and 3. <br/><br/>KEY NOTES:<br/><br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=6s'>00:06</a> - Sterling Sky Overview<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=57s'>00:57</a> - Shift to Local SEO<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=112s'>01:52</a> - Local Platforms and Reputation Management<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=165s'>02:45</a> - Handling GBP Suspensions<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=590s'>09:50</a> - Impact of Location on Rankings<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=681s'>11:21</a> - Bulk Verification Explained<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=732s'>12:12</a> - Client Expansion Challenges<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=828s'>13:48</a> - Verification Process Responsibilities<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=923s'>15:23</a> - Staffing Requirements<br/><a href='https://www.youtube.com/watch?v=9gtX9U82YdI&amp;t=967s'>16:07</a> - Google&apos;s Local Service Expectations</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/16262097-bulk-verifying-gbps-and-building-local-seo-teams-w-joy-hawkins.mp3" length="32432095" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16262097</guid>
    <pubDate>Wed, 11 Dec 2024 12:00:00 -0500</pubDate>
    <itunes:duration>2698</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Building Outbound Sales Teams For Agencies w/ JJ Russell</itunes:title>
    <title>Building Outbound Sales Teams For Agencies w/ JJ Russell</title>
    <itunes:summary><![CDATA[This week's guest is JJ Russell, founder of Higher Resolution Outbound a company that specializes in outbound sales for agencies.  JJ, an expert in outbound sales with a background in marketing agencies, shares his remarkable story of transitioning from ministry to building Apex Revenue, a successful agency specializing in outbound sales. He reveals the challenges of thriving in a saturated market and the importance of specialization and compelling offers.  Stay ahead of the curve with our mo...]]></itunes:summary>
    <description><![CDATA[<p>This week&apos;s guest is JJ Russell, founder of Higher Resolution Outbound a company that specializes in outbound sales for agencies.<br/><br/>JJ, an expert in outbound sales with a background in marketing agencies, shares his remarkable story of transitioning from ministry to building Apex Revenue, a successful agency specializing in outbound sales. He reveals the challenges of thriving in a saturated market and the importance of specialization and compelling offers.<br/><br/>Stay ahead of the curve with our monthly community events, featuring industry experts like JJ Russell: https://theblueprint.training/<br/><br/>KEY NOTES:<br/>00:31 - JJ&apos;s Background<br/>02:20 - Status of Outbound Sales<br/>04:48 - Effectiveness of Phone in Outbound Sales<br/>05:42 - Challenges in Implementing Outbound Sales<br/>11:50 - Sales Process and Communication Methods<br/>15:39 - Building an Outbound Sales Practice<br/>16:19 - Drafting Non-Salesy Messages<br/>17:00 - Balancing Cost and Value<br/>18:30 - Effective Acquisition Channels<br/>19:12 - Outbound Sales Service Offer<br/>20:09 - Top of Funnel Motion<br/>21:39 - Complete Conversations Service<br/>23:28 - Using LinkedIn for Outbound<br/>25:05 - Marriage of Marketing and Sales<br/>27:47 - Identifying Target Audience<br/>30:03 - Differentiation in Outbound<br/>32:22 - Cold Email Offer<br/>33:29 - Challenges of Delivering on Offers<br/>35:06 - Guaranteeing Conversations<br/>37:17 - Effective Cold Calling<br/>39:54 - Defining Business Goals<br/>41:16 - Growth and Mindset<br/>44:17 - Mapping Sales Strategy</p>]]></description>
    <content:encoded><![CDATA[<p>This week&apos;s guest is JJ Russell, founder of Higher Resolution Outbound a company that specializes in outbound sales for agencies.<br/><br/>JJ, an expert in outbound sales with a background in marketing agencies, shares his remarkable story of transitioning from ministry to building Apex Revenue, a successful agency specializing in outbound sales. He reveals the challenges of thriving in a saturated market and the importance of specialization and compelling offers.<br/><br/>Stay ahead of the curve with our monthly community events, featuring industry experts like JJ Russell: https://theblueprint.training/<br/><br/>KEY NOTES:<br/>00:31 - JJ&apos;s Background<br/>02:20 - Status of Outbound Sales<br/>04:48 - Effectiveness of Phone in Outbound Sales<br/>05:42 - Challenges in Implementing Outbound Sales<br/>11:50 - Sales Process and Communication Methods<br/>15:39 - Building an Outbound Sales Practice<br/>16:19 - Drafting Non-Salesy Messages<br/>17:00 - Balancing Cost and Value<br/>18:30 - Effective Acquisition Channels<br/>19:12 - Outbound Sales Service Offer<br/>20:09 - Top of Funnel Motion<br/>21:39 - Complete Conversations Service<br/>23:28 - Using LinkedIn for Outbound<br/>25:05 - Marriage of Marketing and Sales<br/>27:47 - Identifying Target Audience<br/>30:03 - Differentiation in Outbound<br/>32:22 - Cold Email Offer<br/>33:29 - Challenges of Delivering on Offers<br/>35:06 - Guaranteeing Conversations<br/>37:17 - Effective Cold Calling<br/>39:54 - Defining Business Goals<br/>41:16 - Growth and Mindset<br/>44:17 - Mapping Sales Strategy</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15652779</guid>
    <pubDate>Tue, 27 Aug 2024 16:00:00 -0400</pubDate>
    <itunes:duration>2761</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>SEO Agencies Won&#39;t Survive 2024 (Without Changing This)</itunes:title>
    <title>SEO Agencies Won&#39;t Survive 2024 (Without Changing This)</title>
    <itunes:summary><![CDATA[Join The Blueprint Training and learn the Blended Search model: https://theblueprint.training  0:00 - What it takes to survive in 2024 00:34 - What's the fastest way to get your clients results? 01:28 - The "blended" search model 02:37 - The full funnel approach to search 04:36 - Reviewing real SERP results 07:45 - How our agency changed 08:40 - Building multiple search offers 10:26 - How to sell the blended search offer 11:14 - How to learn the blended search model  In 2024, our agency’s sur...]]></itunes:summary>
    <description><![CDATA[<p>Join The Blueprint Training and learn the Blended Search model: https://theblueprint.training<br/><br/>0:00 - What it takes to survive in 2024<br/>00:34 - What&apos;s the fastest way to get your clients results?<br/>01:28 - The &quot;blended&quot; search model<br/>02:37 - The full funnel approach to search<br/>04:36 - Reviewing real SERP results<br/>07:45 - How our agency changed<br/>08:40 - Building multiple search offers<br/>10:26 - How to sell the blended search offer<br/>11:14 - How to learn the blended search model<br/><br/>In 2024, our agency’s survival hinges on prioritizing tangible results and outcomes for our clients. As competition intensifies and economic pressures rise, clients demand clear, measurable success from their investments. <br/><br/>Focusing on driving results not only builds trust and loyalty but also distinguishes us in a crowded market. Neglecting this will lead to dissatisfied clients and diminished reputation. <br/><br/>By aligning our strategies with clients&apos; goals, delivering actionable insights, and proving our impact, we ensure our relevance and growth. <br/><br/>Without this commitment, we risk losing clients to competitors who better demonstrate their value, making our future uncertain.</p>]]></description>
    <content:encoded><![CDATA[<p>Join The Blueprint Training and learn the Blended Search model: https://theblueprint.training<br/><br/>0:00 - What it takes to survive in 2024<br/>00:34 - What&apos;s the fastest way to get your clients results?<br/>01:28 - The &quot;blended&quot; search model<br/>02:37 - The full funnel approach to search<br/>04:36 - Reviewing real SERP results<br/>07:45 - How our agency changed<br/>08:40 - Building multiple search offers<br/>10:26 - How to sell the blended search offer<br/>11:14 - How to learn the blended search model<br/><br/>In 2024, our agency’s survival hinges on prioritizing tangible results and outcomes for our clients. As competition intensifies and economic pressures rise, clients demand clear, measurable success from their investments. <br/><br/>Focusing on driving results not only builds trust and loyalty but also distinguishes us in a crowded market. Neglecting this will lead to dissatisfied clients and diminished reputation. <br/><br/>By aligning our strategies with clients&apos; goals, delivering actionable insights, and proving our impact, we ensure our relevance and growth. <br/><br/>Without this commitment, we risk losing clients to competitors who better demonstrate their value, making our future uncertain.</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Mon, 26 Aug 2024 06:00:00 -0400</pubDate>
    <itunes:duration>719</itunes:duration>
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    <itunes:title>Darren Shaw SCHOOLS Ryan Stewart on Local SEO in 2024</itunes:title>
    <title>Darren Shaw SCHOOLS Ryan Stewart on Local SEO in 2024</title>
    <itunes:summary><![CDATA[Welcome to another MUST listen interview at The Blueprint Training.  This time I'm joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms!   We're talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.  We also explore the impact of review content, ethical ...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to another MUST listen interview at The Blueprint Training.<br/><br/>This time I&apos;m joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms! <br/><br/>We&apos;re talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.<br/><br/>We also explore the impact of review content, ethical review generation practices, and strategies for handling those pesky negative reviews. <br/><br/>Listen to Darren as he advises on diversifying review platforms and highlights the importance of industry-specific citations. <br/><br/>If you&apos;re a business looking to boost your local SEO performance, this episode is for you!<br/><br/>Join our community: https://theblueprint.training/<br/><br/>Chapters:<br/><br/>00:00 - Introduction to Local SEO Tools<br/>01:35 - Review Strategies and Citations in Local SEO<br/>17:01 - Targeting Authority Directories<br/>18:04 - Shift in SEO Focus<br/>19:17 - Citations Overview<br/>20:26 - Negative Review Management<br/>21:35 - Response Strategy for Negative Reviews<br/>30:32 - Verification Process Insights<br/>37:53 - Link Building Strategies &amp; Value of Links<br/>42:50 - Challenges of Digital PR<br/>44:55 - Click-Through Rate Manipulation<br/>47:41 - The Role of Brand Recognition<br/>48:29 - Driving Traffic to Websites<br/>49:22 - Keyword Usage in Titles<br/>51:04 - Google Business Profile Management<br/>52:18 - Value of Google Business Profile Posts<br/>53:25 - Finding Industry-Specific Citations</p>]]></description>
    <content:encoded><![CDATA[<p>Welcome to another MUST listen interview at The Blueprint Training.<br/><br/>This time I&apos;m joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms! <br/><br/>We&apos;re talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.<br/><br/>We also explore the impact of review content, ethical review generation practices, and strategies for handling those pesky negative reviews. <br/><br/>Listen to Darren as he advises on diversifying review platforms and highlights the importance of industry-specific citations. <br/><br/>If you&apos;re a business looking to boost your local SEO performance, this episode is for you!<br/><br/>Join our community: https://theblueprint.training/<br/><br/>Chapters:<br/><br/>00:00 - Introduction to Local SEO Tools<br/>01:35 - Review Strategies and Citations in Local SEO<br/>17:01 - Targeting Authority Directories<br/>18:04 - Shift in SEO Focus<br/>19:17 - Citations Overview<br/>20:26 - Negative Review Management<br/>21:35 - Response Strategy for Negative Reviews<br/>30:32 - Verification Process Insights<br/>37:53 - Link Building Strategies &amp; Value of Links<br/>42:50 - Challenges of Digital PR<br/>44:55 - Click-Through Rate Manipulation<br/>47:41 - The Role of Brand Recognition<br/>48:29 - Driving Traffic to Websites<br/>49:22 - Keyword Usage in Titles<br/>51:04 - Google Business Profile Management<br/>52:18 - Value of Google Business Profile Posts<br/>53:25 - Finding Industry-Specific Citations</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Thu, 15 Aug 2024 13:00:00 -0400</pubDate>
    <itunes:duration>3295</itunes:duration>
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    <itunes:title>Hack To Verify GBPs, Selling $5k Local SEO Retainers, Localized Links &amp; More</itunes:title>
    <title>Hack To Verify GBPs, Selling $5k Local SEO Retainers, Localized Links &amp; More</title>
    <itunes:summary><![CDATA[Join us for a Q&amp;A session that's packed with actionable tips and strategies to improve your local SEO and drive meaningful results.  Learn how to embed Google Business Profiles (GBPs) on your website, discover visual storytelling and get expert advice on how to use tools to simplify your keyword research and optimize your content for maximum impact.  If you want to be a part of our community sessions and get our "Agency In a Box" vault, you can join us here: https://theblueprint.training/...]]></itunes:summary>
    <description><![CDATA[<p>Join us for a Q&amp;A session that&apos;s packed with actionable tips and strategies to improve your local SEO and drive meaningful results.<br/><br/>Learn how to embed Google Business Profiles (GBPs) on your website, discover visual storytelling and get expert advice on how to use tools to simplify your keyword research and optimize your content for maximum impact.<br/><br/>If you want to be a part of our community sessions and get our &quot;Agency In a Box&quot; vault, you can join us here: https://theblueprint.training/<br/><br/>KEY NOTES:<br/><br/>00:00 - Embedding Google Business Profiles and Importance of Photos<br/>01:47 - Keyword Research for Local SEO<br/>04:00 - Client Reporting Tools<br/>06:12 - Sales Process for Local SEO <br/>09:16 - Link Building Strategies<br/>10:32 - Paying for Verified Reviews<br/>11:22 - SEO for Short-Term Rentals<br/>12:16 - Advertising Strategies<br/>13:03 - Managing Multiple GBP Listings<br/>14:29 - Physical Office Requirement for Maps Pack<br/>15:16 - Handling Competing Clients<br/>16:42 - Keyword Universe Strategy<br/>17:29 - Content Customization<br/>18:14 - Physical Location Importance<br/>18:56 - Link Building for Google Business Profiles<br/>19:37 - Testing New City Listings<br/>20:15 - Call Expectations from Local Searches<br/>20:54 - Understanding Client Value<br/>22:20 - Physical Presence for Local SEO<br/>22:55 - SEO and Ads Pricing Structure<br/>23:40 - Analytics Reporting for Clients<br/>24:20 - Link Building in Competitive Markets<br/>25:27 - Google Ads vs. Organic Results<br/>26:10 - Convincing Clients Without Case Studies<br/>26:55 - Offering Guarantees in Services<br/>27:30 - Enhancing Brand Mentions</p>]]></description>
    <content:encoded><![CDATA[<p>Join us for a Q&amp;A session that&apos;s packed with actionable tips and strategies to improve your local SEO and drive meaningful results.<br/><br/>Learn how to embed Google Business Profiles (GBPs) on your website, discover visual storytelling and get expert advice on how to use tools to simplify your keyword research and optimize your content for maximum impact.<br/><br/>If you want to be a part of our community sessions and get our &quot;Agency In a Box&quot; vault, you can join us here: https://theblueprint.training/<br/><br/>KEY NOTES:<br/><br/>00:00 - Embedding Google Business Profiles and Importance of Photos<br/>01:47 - Keyword Research for Local SEO<br/>04:00 - Client Reporting Tools<br/>06:12 - Sales Process for Local SEO <br/>09:16 - Link Building Strategies<br/>10:32 - Paying for Verified Reviews<br/>11:22 - SEO for Short-Term Rentals<br/>12:16 - Advertising Strategies<br/>13:03 - Managing Multiple GBP Listings<br/>14:29 - Physical Office Requirement for Maps Pack<br/>15:16 - Handling Competing Clients<br/>16:42 - Keyword Universe Strategy<br/>17:29 - Content Customization<br/>18:14 - Physical Location Importance<br/>18:56 - Link Building for Google Business Profiles<br/>19:37 - Testing New City Listings<br/>20:15 - Call Expectations from Local Searches<br/>20:54 - Understanding Client Value<br/>22:20 - Physical Presence for Local SEO<br/>22:55 - SEO and Ads Pricing Structure<br/>23:40 - Analytics Reporting for Clients<br/>24:20 - Link Building in Competitive Markets<br/>25:27 - Google Ads vs. Organic Results<br/>26:10 - Convincing Clients Without Case Studies<br/>26:55 - Offering Guarantees in Services<br/>27:30 - Enhancing Brand Mentions</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15513429</guid>
    <pubDate>Fri, 02 Aug 2024 09:00:00 -0400</pubDate>
    <itunes:duration>1698</itunes:duration>
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    <itunes:title>$13M in Revenue From One SEO Niche w/ Chris Dreyer</itunes:title>
    <title>$13M in Revenue From One SEO Niche w/ Chris Dreyer</title>
    <itunes:summary><![CDATA[Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually.   This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques.   Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design.   If you ...]]></itunes:summary>
    <description><![CDATA[<p>Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually. <br/><br/>This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques. <br/><br/>Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design. <br/><br/>If you would like to be a part of these expert interview sessions, join The Blueprint Community here: https://theblueprint.training/<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Chris Dreyer<br/>05:33 - Pricing Strategies for Different Legal Areas <br/>10:48 - Challenges in Different Law Practices<br/>12:02 - Customizing Services for Client Needs<br/>18:21 - Link Building Strategies in Competitive Markets<br/>21:01 - Itemizing Costs for Clients<br/>22:32 - Transitioning from B2B to Legal Clients<br/>24:31 - Outsourcing Design and Development<br/>35:46 - Value-Based Pricing Strategies <br/>38:25 - Marketing Messaging Focus<br/>42:10 - Pass Through Model Explanation<br/>47:15 - Content Strategy and In-House Production</p>]]></description>
    <content:encoded><![CDATA[<p>Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually. <br/><br/>This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques. <br/><br/>Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design. <br/><br/>If you would like to be a part of these expert interview sessions, join The Blueprint Community here: https://theblueprint.training/<br/><br/>KEY NOTES:<br/><br/>00:00 - Introduction to Chris Dreyer<br/>05:33 - Pricing Strategies for Different Legal Areas <br/>10:48 - Challenges in Different Law Practices<br/>12:02 - Customizing Services for Client Needs<br/>18:21 - Link Building Strategies in Competitive Markets<br/>21:01 - Itemizing Costs for Clients<br/>22:32 - Transitioning from B2B to Legal Clients<br/>24:31 - Outsourcing Design and Development<br/>35:46 - Value-Based Pricing Strategies <br/>38:25 - Marketing Messaging Focus<br/>42:10 - Pass Through Model Explanation<br/>47:15 - Content Strategy and In-House Production</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15475661</guid>
    <pubDate>Mon, 29 Jul 2024 11:00:00 -0400</pubDate>
    <itunes:duration>3040</itunes:duration>
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    <itunes:title>Building a $19M SEO Agency w/ Jason Hennessey</itunes:title>
    <title>Building a $19M SEO Agency w/ Jason Hennessey</title>
    <itunes:summary><![CDATA[Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape.   He reveals how a niche focus, personal branding, and strategic content marketing have driven his agency's achievements. If you're starting your own agency, stick around until the end for Jason's valuable advice.  Would you like to be a part of th...]]></itunes:summary>
    <description><![CDATA[<p>Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape. <br/><br/>He reveals how a niche focus, personal branding, and strategic content marketing have driven his agency&apos;s achievements. If you&apos;re starting your own agency, stick around until the end for Jason&apos;s valuable advice.<br/><br/>Would you like to be a part of these monthly expert interview sessions and get your questions answered by leading experts in the field?<br/><br/>▶️ Join us here: https://theblueprint.training/<br/><br/><b>KEY MOMENTS:<br/></b><br/>00:00 - Jason&apos;s agency evolution and revenue goals.<br/>02:30 - Client acquisition strategy and the role of personal branding<br/>12:54 - How to approach SEO, emphasizing niche focus and systemization<br/>18:07 - Advices on starting an agency<br/>24:24 - Testing different acquisition platforms, doubling down on expertise<br/>35:18 - Systemization of migrating websites and rebuilding them<br/>42:25 - Setting customer expectations</p>]]></description>
    <content:encoded><![CDATA[<p>Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape. <br/><br/>He reveals how a niche focus, personal branding, and strategic content marketing have driven his agency&apos;s achievements. If you&apos;re starting your own agency, stick around until the end for Jason&apos;s valuable advice.<br/><br/>Would you like to be a part of these monthly expert interview sessions and get your questions answered by leading experts in the field?<br/><br/>▶️ Join us here: https://theblueprint.training/<br/><br/><b>KEY MOMENTS:<br/></b><br/>00:00 - Jason&apos;s agency evolution and revenue goals.<br/>02:30 - Client acquisition strategy and the role of personal branding<br/>12:54 - How to approach SEO, emphasizing niche focus and systemization<br/>18:07 - Advices on starting an agency<br/>24:24 - Testing different acquisition platforms, doubling down on expertise<br/>35:18 - Systemization of migrating websites and rebuilding them<br/>42:25 - Setting customer expectations</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15417419</guid>
    <pubDate>Mon, 15 Jul 2024 16:00:00 -0400</pubDate>
    <itunes:duration>2909</itunes:duration>
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    <itunes:season>2</itunes:season>
    <itunes:episode>2</itunes:episode>
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  <item>
    <itunes:title>Google AI Overviews Are Here - Is SEO Done? Interview w/ Mike King</itunes:title>
    <title>Google AI Overviews Are Here - Is SEO Done? Interview w/ Mike King</title>
    <itunes:summary><![CDATA[In this podcast episode, Ryan Stewart, a marketing systems guru, and Mike King, an award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI, discuss the impact of Google's AI Overview (SGA) on SEO and content publishing. They explore the implications for SEO professionals and content creators, emphasizing the evolving nature of search results and user behavior. The conversation covers concerns about SGA's accuracy, user adoption, and its potenti...]]></itunes:summary>
    <description><![CDATA[<p>In this podcast episode, Ryan Stewart, a marketing systems guru, and Mike King, an award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI, discuss the impact of Google&apos;s AI Overview (SGA) on SEO and content publishing.</p><p>They explore the implications for SEO professionals and content creators, emphasizing the evolving nature of search results and user behavior.</p><p>The conversation covers concerns about SGA&apos;s accuracy, user adoption, and its potential to disincentivize content creation.</p><p>They also touch on the integration of voice search, the role of search as a branding channel, and the increasing capabilities of AI tools like ChatGPT.</p><p>The episode highlights the need for adaptation and a deeper understanding of evolving search dynamics.</p><p><br/><b>KEY MOMENTS:<br/></b><br/><b>01:45 </b>- Google&apos;s AI overview<br/><b>06:38</b> - Content stealing and user experience<br/><b>08:05</b> - How user behavior and search journeys may change with the introduction of SGA<br/><b>15:35</b> - Fragmentation of search results due to personalized preferences<br/><b>18:52</b> - Value of blog content and branding <br/><b>28:52 </b>- Understanding AI Overview and its impact on ranking criteria<br/><b>36:10 </b>- The future of voice search and user interaction</p>]]></description>
    <content:encoded><![CDATA[<p>In this podcast episode, Ryan Stewart, a marketing systems guru, and Mike King, an award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI, discuss the impact of Google&apos;s AI Overview (SGA) on SEO and content publishing.</p><p>They explore the implications for SEO professionals and content creators, emphasizing the evolving nature of search results and user behavior.</p><p>The conversation covers concerns about SGA&apos;s accuracy, user adoption, and its potential to disincentivize content creation.</p><p>They also touch on the integration of voice search, the role of search as a branding channel, and the increasing capabilities of AI tools like ChatGPT.</p><p>The episode highlights the need for adaptation and a deeper understanding of evolving search dynamics.</p><p><br/><b>KEY MOMENTS:<br/></b><br/><b>01:45 </b>- Google&apos;s AI overview<br/><b>06:38</b> - Content stealing and user experience<br/><b>08:05</b> - How user behavior and search journeys may change with the introduction of SGA<br/><b>15:35</b> - Fragmentation of search results due to personalized preferences<br/><b>18:52</b> - Value of blog content and branding <br/><b>28:52 </b>- Understanding AI Overview and its impact on ranking criteria<br/><b>36:10 </b>- The future of voice search and user interaction</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-15379570</guid>
    <pubDate>Mon, 08 Jul 2024 12:00:00 -0400</pubDate>
    <itunes:duration>2492</itunes:duration>
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    <itunes:episode>1</itunes:episode>
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  <item>
    <itunes:title>15 - Why SEOs Are Bad Marketers</itunes:title>
    <title>15 - Why SEOs Are Bad Marketers</title>
    <itunes:summary><![CDATA[Mastering SEO can have a significant impact on the success of a business, and professionals can enhance their skills and value by understanding the hierarchy of SEO professionals. By staying up-to-date with industry blogs, experimenting with their own websites, and understanding other marketing channels, SEO professionals can add value to businesses through their work.  Experts in the field, such as Brendan Hufford and Ryan Stewart, encourage SEO professionals to focus on adding value and und...]]></itunes:summary>
    <description><![CDATA[<p>Mastering SEO can have a significant impact on the success of a business, and professionals can enhance their skills and value by understanding the hierarchy of SEO professionals. By staying up-to-date with industry blogs, experimenting with their own websites, and understanding other marketing channels, SEO professionals can add value to businesses through their work.<br/><br/>Experts in the field, such as Brendan Hufford and Ryan Stewart, encourage SEO professionals to focus on adding value and understanding the impact of their work on a business.<br/><br/>Check out the traffic projection tool here! https://trafficprojection.com/<br/><br/>▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬<br/><br/>KEY MOMENTS<br/>00:12 Why SEOs Are Bad Marketers<br/>01:52 How to Level Up As An SEO<br/>04:16 Execution Value<br/>07:26 Providing Value to Clients<br/>09:59 Email Marketing<br/>10:40 Value of SEO</p>]]></description>
    <content:encoded><![CDATA[<p>Mastering SEO can have a significant impact on the success of a business, and professionals can enhance their skills and value by understanding the hierarchy of SEO professionals. By staying up-to-date with industry blogs, experimenting with their own websites, and understanding other marketing channels, SEO professionals can add value to businesses through their work.<br/><br/>Experts in the field, such as Brendan Hufford and Ryan Stewart, encourage SEO professionals to focus on adding value and understanding the impact of their work on a business.<br/><br/>Check out the traffic projection tool here! https://trafficprojection.com/<br/><br/>▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬<br/><br/>KEY MOMENTS<br/>00:12 Why SEOs Are Bad Marketers<br/>01:52 How to Level Up As An SEO<br/>04:16 Execution Value<br/>07:26 Providing Value to Clients<br/>09:59 Email Marketing<br/>10:40 Value of SEO</p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-12775257</guid>
    <pubDate>Wed, 03 May 2023 06:00:00 -0400</pubDate>
    <itunes:duration>901</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>15</itunes:episode>
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    <itunes:title>14 - Game Changing Sales Tool for Agencies</itunes:title>
    <title>14 - Game Changing Sales Tool for Agencies</title>
    <itunes:summary><![CDATA[Learn how to enhance your SEO sales process with the ultimate sales tool in this video featuring Ryan Stewart and Brendan Hufford from The Blueprint Training. The Traffic Projection Tool helps you demonstrate the value of SEO to potential clients by projecting the traffic they can gain. This tool enables you to attract more leads, show the organic traffic potential, and pitch more leads in less time using our white-label tool. Don't miss out on this invaluable sales tool to improve your SEO s...]]></itunes:summary>
    <description><![CDATA[<p>Learn how to enhance your SEO sales process with the ultimate sales tool in this video featuring Ryan Stewart and Brendan Hufford from The Blueprint Training. The Traffic Projection Tool helps you demonstrate the value of SEO to potential clients by projecting the traffic they can gain. This tool enables you to attract more leads, show the organic traffic potential, and pitch more leads in less time using our white-label tool. Don&apos;t miss out on this invaluable sales tool to improve your SEO sales game!<br/><br/>Check out the traffic projection tool here! https://trafficprojection.com/<br/><br/>KEY MOMENTS:<br/>00:12 - Introduction On Game Changing Sales Tool for Agencies<br/>01:46 - Building The Traffic Projection Tool<br/>03:35 - The Traffic Projection Tool As A Sales Tool<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Learn how to enhance your SEO sales process with the ultimate sales tool in this video featuring Ryan Stewart and Brendan Hufford from The Blueprint Training. The Traffic Projection Tool helps you demonstrate the value of SEO to potential clients by projecting the traffic they can gain. This tool enables you to attract more leads, show the organic traffic potential, and pitch more leads in less time using our white-label tool. Don&apos;t miss out on this invaluable sales tool to improve your SEO sales game!<br/><br/>Check out the traffic projection tool here! https://trafficprojection.com/<br/><br/>KEY MOMENTS:<br/>00:12 - Introduction On Game Changing Sales Tool for Agencies<br/>01:46 - Building The Traffic Projection Tool<br/>03:35 - The Traffic Projection Tool As A Sales Tool<br/><br/></p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Fri, 28 Apr 2023 12:00:00 -0400</pubDate>
    <itunes:duration>730</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>14</itunes:episode>
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  <item>
    <itunes:title>13 - Should Your Agency Niche Down?</itunes:title>
    <title>13 - Should Your Agency Niche Down?</title>
    <itunes:summary><![CDATA[Today's Agency Podcast episode no 13 delves into the benefits and challenges of creating a specialized agency.  Hosted by industry experts who have successfully specialized their own agencies, this podcast explores the reasons why specialization can be the ultimate strategy for agency growth and profitability.  Through real-life case studies and insightful conversations, you'll learn about the advantages of narrowing your agency's focus and strategies.   But, specialization also has its chall...]]></itunes:summary>
    <description><![CDATA[<p>Today&apos;s Agency Podcast episode no 13 delves into the benefits and challenges of creating a specialized agency.<br/><br/>Hosted by industry experts who have successfully specialized their own agencies, this podcast explores the reasons why specialization can be the ultimate strategy for agency growth and profitability.<br/><br/>Through real-life case studies and insightful conversations, you&apos;ll learn about the advantages of narrowing your agency&apos;s focus and strategies. <br/><br/>But, specialization also has its challenges. You&apos;ll hear from our experts Ryan Stewart and Brendan Hufford about how to overcome common hurdles.<br/><br/>Discover how specialization can take your agency to the next level.<br/><br/>Book your agency diagnostic call now! <br/><a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3QwanExS2NWb2t1VUJ0Q2hBb3BabGMyWXBBQXxBQ3Jtc0tsWmRpeWVOLWlMdU1wQmNvczJrblJBaEp5azlkazVQRVQxZnFmd0hiYkZ2Ui1iUlJEdkhqTHluLWk1OVdSWGF6WWhaaDRFSFdsN2NyUDV3bk9XaFV5TVVpZ0x4RVJkTEtObUFjMUs2alhnZzVCckpvRQ&amp;q=https%3A%2F%2Ftheblueprint.training%2Fget-started%2F&amp;v=xIvw6ExHi7g'>https://theblueprint.training/get-sta...</a><br/><br/>----------------------------------------------------------------------<br/><br/>KEY MOMENTS<br/>00:00 - Intro<br/>00:12 - Introduction To &quot;Should Your Agency Niche Down?&quot;<br/>00:33 - Webris<br/>07:46 - Sprint Model<br/>18:30 - Discovery Calls<br/>20:59 - Qualification Process<br/>22:26 - Understanding the Language<br/>23:56 - Traffic Analysis</p>]]></description>
    <content:encoded><![CDATA[<p>Today&apos;s Agency Podcast episode no 13 delves into the benefits and challenges of creating a specialized agency.<br/><br/>Hosted by industry experts who have successfully specialized their own agencies, this podcast explores the reasons why specialization can be the ultimate strategy for agency growth and profitability.<br/><br/>Through real-life case studies and insightful conversations, you&apos;ll learn about the advantages of narrowing your agency&apos;s focus and strategies. <br/><br/>But, specialization also has its challenges. You&apos;ll hear from our experts Ryan Stewart and Brendan Hufford about how to overcome common hurdles.<br/><br/>Discover how specialization can take your agency to the next level.<br/><br/>Book your agency diagnostic call now! <br/><a href='https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa3QwanExS2NWb2t1VUJ0Q2hBb3BabGMyWXBBQXxBQ3Jtc0tsWmRpeWVOLWlMdU1wQmNvczJrblJBaEp5azlkazVQRVQxZnFmd0hiYkZ2Ui1iUlJEdkhqTHluLWk1OVdSWGF6WWhaaDRFSFdsN2NyUDV3bk9XaFV5TVVpZ0x4RVJkTEtObUFjMUs2alhnZzVCckpvRQ&amp;q=https%3A%2F%2Ftheblueprint.training%2Fget-started%2F&amp;v=xIvw6ExHi7g'>https://theblueprint.training/get-sta...</a><br/><br/>----------------------------------------------------------------------<br/><br/>KEY MOMENTS<br/>00:00 - Intro<br/>00:12 - Introduction To &quot;Should Your Agency Niche Down?&quot;<br/>00:33 - Webris<br/>07:46 - Sprint Model<br/>18:30 - Discovery Calls<br/>20:59 - Qualification Process<br/>22:26 - Understanding the Language<br/>23:56 - Traffic Analysis</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/12689360-13-should-your-agency-niche-down.mp3" length="23666235" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Thu, 20 Apr 2023 15:00:00 -0400</pubDate>
    <itunes:duration>1967</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>13</itunes:episode>
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  <item>
    <itunes:title>12 - The Anatomy Of Using LinkedIn To Grow Your Business </itunes:title>
    <title>12 - The Anatomy Of Using LinkedIn To Grow Your Business </title>
    <itunes:summary><![CDATA[You don’t need to have big following to have success. What you need it to take action and use the best, proven tactics for LinkedIn growth that Brendan shares in this episode.   Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>You don’t need to have big following to have success. What you need it to take action and use the best, proven tactics for LinkedIn growth that Brendan shares in this episode. <br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>You don’t need to have big following to have success. What you need it to take action and use the best, proven tactics for LinkedIn growth that Brendan shares in this episode. <br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11877711-12-the-anatomy-of-using-linkedin-to-grow-your-business.mp3" length="15726072" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11877711</guid>
    <pubDate>Fri, 16 Dec 2022 11:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="12 - The Anatomy Of Using LinkedIn To Grow Your Business " />
  <psc:chapter start="0:12" title="Turn Social Media Into Dollars" />
  <psc:chapter start="6:10" title="The Key To Success on LinkedIn" />
  <psc:chapter start="16:21" title="LinkedIn for Agency Owners [and why]" />
  <psc:chapter start="18:45" title="LinkedIn Growth Tactics [stay tuned]" />
</psc:chapters>
    <itunes:duration>1305</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>12</itunes:episode>
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  </item>
  <item>
    <itunes:title>11 - Hiring a Sales Person for Your Agency </itunes:title>
    <title>11 - Hiring a Sales Person for Your Agency </title>
    <itunes:summary><![CDATA[We get more freedom in our life when we're able to cover more ground for our clients and hiring a sales person is a big step towards that. Get ready to take notes because Ryan explains it all.  Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>We get more freedom in our life when we&apos;re able to cover more ground for our clients and hiring a sales person is a big step towards that. Get ready to take notes because Ryan explains it all.<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>We get more freedom in our life when we&apos;re able to cover more ground for our clients and hiring a sales person is a big step towards that. Get ready to take notes because Ryan explains it all.<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11850100-11-hiring-a-sales-person-for-your-agency.mp3" length="19752847" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11850100</guid>
    <pubDate>Sun, 11 Dec 2022 05:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="11 - Hiring a Sales Person for Your Agency " />
  <psc:chapter start="0:12" title="Advertising on Twitter" />
  <psc:chapter start="4:21" title="Raising Your Standards" />
  <psc:chapter start="9:12" title="How To Hire a Salesperson For Your Agency [step by step]" />
  <psc:chapter start="19:43" title="Mistakes You Can Make Hiring Sales Reps" />
</psc:chapters>
    <itunes:duration>1641</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>11</itunes:episode>
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  </item>
  <item>
    <itunes:title>10 - Developing An Entrepreneurial Mindset</itunes:title>
    <title>10 - Developing An Entrepreneurial Mindset</title>
    <itunes:summary><![CDATA[Are you a serial entrepreneur or you are just distracted? Develop &amp; create IP and find out with examples when is the right time to use SEO for your clients - only in this week’s episode with Ryan and Brendan.  Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>Are you a serial entrepreneur or you are just distracted? Develop &amp; create IP and find out with examples when is the right time to use SEO for your clients - only in this week’s episode with Ryan and Brendan.<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>Are you a serial entrepreneur or you are just distracted? Develop &amp; create IP and find out with examples when is the right time to use SEO for your clients - only in this week’s episode with Ryan and Brendan.<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11801800-10-developing-an-entrepreneurial-mindset.mp3" length="18784353" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11801800</guid>
    <pubDate>Fri, 02 Dec 2022 09:00:00 -0500</pubDate>
    <podcast:chapters url="https://www.buzzsprout.com/1433407/11801800/chapters.json" type="application/json" />
    <psc:chapters>
  <psc:chapter start="0:00" title="10 - Developing An Entrepreneurial Mindset" />
  <psc:chapter start="0:45" title="The SEO Mentality" />
  <psc:chapter start="3:41" title="Developing and Creating IP" />
  <psc:chapter start="9:50" title="When SEO Is The Best Option For Your Business" />
  <psc:chapter start="15:08" title="Entrepreneurship As Procrastination" />
  <psc:chapter start="21:15" title="3 Qualities Every Successful Entrepreneur Has" />
</psc:chapters>
    <itunes:duration>1560</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>10</itunes:episode>
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  </item>
  <item>
    <itunes:title>9 - Building an Agency the Right Way</itunes:title>
    <title>9 - Building an Agency the Right Way</title>
    <itunes:summary><![CDATA[In this week’s episode Ryan and Brendan are guiding us through the path of building an agency the right way and finding your ICP.   Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>In this week’s episode Ryan and Brendan are guiding us through the path of building an agency the right way and finding your ICP. <br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>In this week’s episode Ryan and Brendan are guiding us through the path of building an agency the right way and finding your ICP. <br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11750926-9-building-an-agency-the-right-way.mp3" length="15801576" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11750926</guid>
    <pubDate>Wed, 23 Nov 2022 10:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="9 - Building an Agency the Right Way" />
  <psc:chapter start="1:55" title="How to Design Your Agency Around Your Strengths and Weaknesses" />
  <psc:chapter start="7:05" title="Modern vs. Traditional Agency" />
  <psc:chapter start="9:24" title="Impactful Books (recommended by Ryan)" />
  <psc:chapter start="16:40" title="Best Productivity Tips " />
</psc:chapters>
    <itunes:duration>1311</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  </item>
  <item>
    <itunes:title>8 - How To Be a Leader In Your Industry</itunes:title>
    <title>8 - How To Be a Leader In Your Industry</title>
    <itunes:summary><![CDATA[While everyone is looking for “new tricks and secrets” to shortcut their way of becoming a leader in their field, Ryan and Brendan are reminding us that being good at the basics and wisely choosing the people to work with is the way to build an empire.  Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>While everyone is looking for “new tricks and secrets” to shortcut their way of becoming a leader in their field, Ryan and Brendan are reminding us that being good at the basics and wisely choosing the people to work with is the way to build an empire.<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>While everyone is looking for “new tricks and secrets” to shortcut their way of becoming a leader in their field, Ryan and Brendan are reminding us that being good at the basics and wisely choosing the people to work with is the way to build an empire.<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11720960-8-how-to-be-a-leader-in-your-industry.mp3" length="16209345" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11720960</guid>
    <pubDate>Fri, 18 Nov 2022 09:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="8 - How To Be a Leader In Your Industry" />
  <psc:chapter start="0:12" title="Why SEO Is Not Right For Everybody" />
  <psc:chapter start="5:49" title="The Internet Tracking Is Broken" />
  <psc:chapter start="8:48" title="Red Flags For Bad Clients" />
  <psc:chapter start="14:15" title="Becoming A Leader In Your Space" />
</psc:chapters>
    <itunes:duration>1345</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
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  <item>
    <itunes:title>7 - Mentoring Models (and which is best to help you grow)</itunes:title>
    <title>7 - Mentoring Models (and which is best to help you grow)</title>
    <itunes:summary><![CDATA[Questioning the old educational system and the value of the collage today. How to approach 1:1 mentorships &amp; achieve great success with a lot of self-awareness and a little bit of patience.  Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>Questioning the old educational system and the value of the collage today. How to approach 1:1 mentorships &amp; achieve great success with a lot of self-awareness and a little bit of patience.<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>Questioning the old educational system and the value of the collage today. How to approach 1:1 mentorships &amp; achieve great success with a lot of self-awareness and a little bit of patience.<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11662950-7-mentoring-models-and-which-is-best-to-help-you-grow.mp3" length="24847194" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11662950</guid>
    <pubDate>Wed, 09 Nov 2022 12:00:00 -0500</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="7 - Mentoring Models (and which is best to help you grow)" />
  <psc:chapter start="1:36" title="How To Offer SEO (but still be successful with it)" />
  <psc:chapter start="7:21" title="Should You Send Your Kids To College?" />
  <psc:chapter start="15:56" title="Can You Learn Online?" />
  <psc:chapter start="20:51" title="Ryan&#39;s Role Models &amp; Mentors" />
  <psc:chapter start="24:35" title="The Various Types of Mentorships" />
</psc:chapters>
    <itunes:duration>2065</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
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  </item>
  <item>
    <itunes:title>6 - Positioning &amp; Productization - Should you, and How to?</itunes:title>
    <title>6 - Positioning &amp; Productization - Should you, and How to?</title>
    <itunes:summary><![CDATA[The importance of identifying your market positioning and productizing for the right audience - Ryan &amp; Brendan are back to the question “Is SEO for everyone”? Only on the Agency Podcast!  Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>The importance of identifying your market positioning and productizing for the right audience - Ryan &amp; Brendan are back to the question “Is SEO for everyone”?<br/>Only on the Agency Podcast!<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>The importance of identifying your market positioning and productizing for the right audience - Ryan &amp; Brendan are back to the question “Is SEO for everyone”?<br/>Only on the Agency Podcast!<br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11615852-6-positioning-productization-should-you-and-how-to.mp3" length="31320591" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
    <guid isPermaLink="false">Buzzsprout-11615852</guid>
    <pubDate>Wed, 02 Nov 2022 11:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="6 - Positioning &amp; Productization - Should you, and How to?" />
  <psc:chapter start="0:12" title="Staying Hyper Productive In a World Where You Can Easily Be Hyper Distracted" />
  <psc:chapter start="11:22" title="How Early Should You Start Positioning and Productizing?" />
  <psc:chapter start="16:18" title="Questions You Should Be Asking Yourself" />
  <psc:chapter start="28:36" title="The Market Is Changing " />
  <psc:chapter start="33:40" title="Turning Cost Centres Into Revenue Centres" />
  <psc:chapter start="41:48" title="In The Next Episode ... " />
</psc:chapters>
    <itunes:duration>2605</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
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  <item>
    <itunes:title>5 - LEAKED: Is SEO (Still) Worth It</itunes:title>
    <title>5 - LEAKED: Is SEO (Still) Worth It</title>
    <itunes:summary><![CDATA[Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Wed, 26 Oct 2022 10:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="5 - LEAKED: Is SEO (Still) Worth It" />
  <psc:chapter start="7:09" title="Understanding The Changes In Marketing" />
  <psc:chapter start="16:23" title="Lets Talk Ads!" />
  <psc:chapter start="21:35" title="Who Should NOT Be Running Ads Right Now" />
  <psc:chapter start="28:46" title="Identifying Your Core Value(s)" />
  <psc:chapter start="32:48" title="SEO Doesn&#39;t Work For Every Business Anymore" />
</psc:chapters>
    <itunes:duration>2148</itunes:duration>
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    <itunes:title>4 - Why Everyone Can - and Should - Be a Leader</itunes:title>
    <title>4 - Why Everyone Can - and Should - Be a Leader</title>
    <itunes:summary><![CDATA[Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11528662-4-why-everyone-can-and-should-be-a-leader.mp3" length="34238817" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Wed, 19 Oct 2022 10:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="4 - Why Everyone Can - and Should - Be a Leader" />
  <psc:chapter start="0:27" title="What Entrepreneurship and Combat Sports Have In Common" />
  <psc:chapter start="13:14" title="The Difference Between Stopping and Quitting" />
  <psc:chapter start="15:05" title="The Two Versions of Quiet Quitting Explained" />
  <psc:chapter start="23:07" title="The Importance of Soft Skills in Leadership" />
  <psc:chapter start="33:32" title="Your First, Second and Third Hire" />
</psc:chapters>
    <itunes:duration>2848</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
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    <itunes:title>3 - Client Red Flags In AGENCY Sales</itunes:title>
    <title>3 - Client Red Flags In AGENCY Sales</title>
    <itunes:summary></itunes:summary>
    <description></description>
    <content:encoded></content:encoded>
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    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Wed, 12 Oct 2022 11:00:00 -0400</pubDate>
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  <psc:chapter start="0:00" title="3 - Client Red Flags In AGENCY Sales" />
  <psc:chapter start="0:12" title="Being an employee vs having your own business" />
  <psc:chapter start="4:01" title="Ethical marketing " />
  <psc:chapter start="8:59" title="Growth vs scaling: pick and choose clients" />
  <psc:chapter start="11:03" title="Why do we have such a consumer problem" />
  <psc:chapter start="11:20" title="Cognitive biases " />
  <psc:chapter start="13:01" title="Biggest red flags in Agency Sales " />
</psc:chapters>
    <itunes:duration>1238</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
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    <itunes:title>2 - The Impacts of Mental Health and Your Agency&#39;s Performance</itunes:title>
    <title>2 - The Impacts of Mental Health and Your Agency&#39;s Performance</title>
    <itunes:summary><![CDATA[Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/ ]]></itunes:summary>
    <description><![CDATA[<p>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></description>
    <content:encoded><![CDATA[<p>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11303083-2-the-impacts-of-mental-health-and-your-agency-s-performance.mp3" length="21481717" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Wed, 05 Oct 2022 11:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="2 - The Impacts of Mental Health and Your Agency&#39;s Performance" />
  <psc:chapter start="0:12" title="Work &amp; life balance" />
  <psc:chapter start="12:50" title="How to keep priorities straight" />
  <psc:chapter start="17:00" title="Food, health &amp; fitness" />
  <psc:chapter start="23:40" title="The fundamentals of life " />
  <psc:chapter start="25:50" title="GO 5% slower to GO 500% further" />
</psc:chapters>
    <itunes:duration>1785</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>1 - The INFINITE Newsletter Strategy for Agencies</itunes:title>
    <title>1 - The INFINITE Newsletter Strategy for Agencies</title>
    <itunes:summary><![CDATA[On this week's episode of The Blueprint Training Network AGENCY, Brendan and Ryan are talking about The Infinite Newsletter Strategy for Agencies.   Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/   ]]></itunes:summary>
    <description><![CDATA[<p>On this week&apos;s episode of The Blueprint Training Network AGENCY, Brendan and Ryan are talking about The Infinite Newsletter Strategy for Agencies. <br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>On this week&apos;s episode of The Blueprint Training Network AGENCY, Brendan and Ryan are talking about The Infinite Newsletter Strategy for Agencies. <br/><br/>Join our Pro Slack community to network, ask questions and GROW your agency: <a href='https://theblueprint.training/slack-channel/'>https://theblueprint.training/slack-channel/</a><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11268520-1-the-infinite-newsletter-strategy-for-agencies.mp3" length="24173850" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Tue, 27 Sep 2022 07:00:00 -0400</pubDate>
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    <psc:chapters>
  <psc:chapter start="0:00" title="1 - The INFINITE Newsletter Strategy for Agencies" />
  <psc:chapter start="0:35" title="The Future of SEARCH " />
  <psc:chapter start="3:05" title="How To Get More Clients (And Keep Them Coming)" />
  <psc:chapter start="11:19" title="The Newsletter Strategy" />
  <psc:chapter start="20:00" title="Content Repurposing Is Stupid. Sorry" />
  <psc:chapter start="29:31" title="Why Positioning Is More Important Than Evert" />
</psc:chapters>
    <itunes:duration>2009</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
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    <itunes:title>0 - Welcome to Agency Podcast</itunes:title>
    <title>0 - Welcome to Agency Podcast</title>
    <itunes:summary><![CDATA[Building an agency is difficult. Not just professionally, but personally as well - it can take a massive toll on your physical and mental health and your relationships. Agency Podcast is a show discussing how to increase your revenue, but also increase your personal freedom. To build a long term sustainable client business, while also enjoying those moments in your life that you can't get back.   We like to think that the term "Agency" doesn't just apply to your business, but your life a...]]></itunes:summary>
    <description><![CDATA[<p>Building an agency is difficult. Not just professionally, but personally as well - it can take a massive toll on your physical and mental health and your relationships. Agency Podcast is a show discussing how to increase your revenue, but also increase your personal freedom. To build a long term sustainable client business, while also enjoying those moments in your life that you can&apos;t get back. <br/><br/>We like to think that the term &quot;Agency&quot; doesn&apos;t just apply to your business, but your life as well. We&apos;ll be diving deep into how to gain &quot;Agency&quot; over your entire life, as well as your business. <br/><br/>If you&apos;ve ever felt like your business is creating more stress than income, join us for a weekly discussion about getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue.<br/><br/>This is Agency Podcast.</p>]]></description>
    <content:encoded><![CDATA[<p>Building an agency is difficult. Not just professionally, but personally as well - it can take a massive toll on your physical and mental health and your relationships. Agency Podcast is a show discussing how to increase your revenue, but also increase your personal freedom. To build a long term sustainable client business, while also enjoying those moments in your life that you can&apos;t get back. <br/><br/>We like to think that the term &quot;Agency&quot; doesn&apos;t just apply to your business, but your life as well. We&apos;ll be diving deep into how to gain &quot;Agency&quot; over your entire life, as well as your business. <br/><br/>If you&apos;ve ever felt like your business is creating more stress than income, join us for a weekly discussion about getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue.<br/><br/>This is Agency Podcast.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1433407/episodes/11331394-0-welcome-to-agency-podcast.mp3" length="2944960" type="audio/mpeg" />
    <itunes:author>The Blueprint Training</itunes:author>
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    <pubDate>Wed, 21 Sep 2022 11:00:00 -0400</pubDate>
    <itunes:duration>240</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>0</itunes:episode>
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