Ready to make your authority book inevitable? Find out how in this free 16 minute microclass: www.theluminous.media/microclass

________

Collaboration books are everywhere right now – but are they worth your investment of time, money, and energy?

In this episode of The Read Magnet Podcast, I’m joined by Dawni Beth Baxter — bestselling author, founder of Certified Social Media Manager, and digital marketing agency owner — to unpack what makes a collaboration book truly valuable as a business owner… and when it isn’t.

Dawni shares the strategy behind her Amazon bestselling collaboration book, The Unshakeable Entrepreneur — from identifying a real market need to handpicking contributors and marketing the book with integrity.

Whether you’ve been invited to contribute to a collaboration book or you’re wondering if hosting one could help boost your authority, this conversation will help you go in with a clear idea of what you want – and what you’re going to get from taking part in this kind of project.

🔑 In this episode, you’ll learn:

• Why Dawni uses data (not trends or inspiration) to shape her book idea
• How she chose the right contributors (and why she didn’t open it to everyone)
• The important difference between strategic collaboration books and “pay to play” projects
• What contributors should ask before saying yes to a collaboration book
  
  

AND ALSO:

• Practical book marketing lessons from a bestselling digital marketer
• How to leverage a book for visibility and authority beyond the launch
• The truth about Amazon Bestseller strategies (and why integrity matters)
  
  

🔗 Resources & Links:
Find Dawni at Certified Social Media Manager: https://www.certifiedsocialmediamanager.co.uk
Check out The Unshakeable Entrepreneur on Amazon https://www.amazon.co.uk/dp/B0FD7DQCKN

 Check out Audience Attraction on Amazon

https://www.amazon.co.uk/dp/B0C9S7RLQQ

 👉 Grab my MicroClass, Make Your Authority Book Inevitable, at ReadMagnet.com/microclass

About this Episode:

Getting your book — and your message — featured on TV can feel like a dream reserved for the big names with big PR budgets. But is it really as out of reach as it seems?

In this episode, I’m joined by Sarah Collins, communication coach, media trainer, and former senior TV producer for shows like Lorraine, Good Morning Britain, and Loose Women. Sarah’s here to pull back the curtain on what it actually takes for nonfiction authors and experts to land media opportunities — and how to make sure you make the most of them when you do.

We’re talking about:

 ✅ Why having a book boosts your credibility for media opportunities
 ✅ How to pitch yourself to TV producers (even without a PR agency)
 ✅ What makes a pitch stand out (and what gets ignored)
 ✅ How to prepare for your first TV appearance so you feel confident, not frozen
 ✅ The simple strategies that help you become the guest they want to invite back

If visibility is part of your strategy, and you want your authority book to open more doors, this episode is packed with insights you won’t want to miss.

Connect with Sarah Collins:

https://www.sarahcollinscoaching.com
Find her on Instagram: @sarahcollins_coach_consultant
Grab her free Media Messaging Checklist via her website.

If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:

www.theluminous.media/newsletter

✍️ Episode Summary

What if the book you're meant to write feels totally off-brand?

When Alexia Leachman wrote her first book, she was a business coach working with alpha male CEOs. The book? A guide to overcoming extreme fear of childbirth. It had nothing to do with her brand — and everything to do with what she knew people needed.

What happened next surprised even her.

That one “off-topic” book turned into a bestselling podcast, a suite of digital products, global training programmes, and a worldwide audience who now recognise her as a thought leader in the space.

In this episode, Alexia shares how writing the book she had to write — not the one that made sense — unlocked her most impactful work.

🔑 In This Conversation:

• Why your “off-brand” book might be the most powerful thing you write
• How a flood of DMs sparked a 108,000-word manuscript written during maternity leave
• The podcast strategy that helped her test content and build a loyal audience
• How she turned one niche book into a whole new business branch
• Why niche books often outperform broader ones when it comes to resonance
• The tools she used to write a book (and white paper) in under 60 days
• The balance between structure, flow, and letting ideas come through you
• How AI can help authors — without compromising voice or originality
• What happened when she claimed the title of “world expert” — and backed it up with a book
  
  

💬 Standout Quotes:

“I was a business coach working with men. What was I doing writing about birth? But I had to write it.”

“I treated the podcast like a live draft — it helped me refine the book and build an audience.”

“That one book unlocked a body of work I never could have predicted.”

“The book that doesn’t fit your brand might be the one that reveals what you’re really here to do.”

🔗 Explore More from Alexia:

• Website: head-trash.com
• Books: Fearless Birthing, Clear Your Head Trash, and more
• Podcasts: Fear Free Childbirth & The Head Trash Show

If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:

www.theluminous.media/newsletter

In this solo mini-episode, Cate Butler Ross shares why time isn’t actually the thing standing between you and your authority book. Drawing on real stories from authors inside her Read Magnet® programme, Cate explores what actually creates momentum — and how to stop pushing your book into the “someday” pile.

📚 Ready to figure out which book is worth your time — and finally get it written?
Join the wait list for the next round of Read Magnet®  www.theluminous.media/readmagnet

Watch the free Make Your Book Inevitable microclass HERE>>

Because the success of a book has nothing to do with how well the book is written. But because it’s ever so slightly out of sync with the message they’re here to share — or the business they’re here to grow.

In this solo episode, Cate breaks down why smart people with big ideas often end up writing books that don’t get them the results they hoped for — and how to make sure you don’t fall into the same trap.

You’ll learn:

• Why even credible experts write books that don’t work for their business
• The real difference between a good book and a strategic authority book
• Why timing and positioning matter more than most people realise
• The clarity that collapses timelines on your book project
• The hidden cost of writing the wrong book (and how to avoid it)

If you’ve got 17 Google Docs and a book idea you've been writing in circles, this one’s for you.

Want to find out what three things make your authority book inevitable?
 Watch the free MicroClass here >>

-------

What happens when your desire to write a book collides with real-life limitations—like chronic illness, low energy, or a life that doesn't follow the usual path?

In this episode, author and blogger Pippa Stacey shares how she built a writing career while living with ME/CFS. We talk about writing through fatigue, building a platform from a 3am blog post, and how her most “niche” book ended up opening unexpected doors.

Whether you're navigating your own health challenges, struggling to make consistent progress, or worried your book idea is “too specific,” this conversation is a powerful reminder that there’s more than one way to write a book—and more than one kind of success.

🎧 In this episode, we explore:

• How Pippa turned her personal story into published books
  
  
  
• What it’s really like to write while managing chronic illness
  
  
  
• The surprising advantages of writing a “niche” book
  
  
  
• Pippa’s experience of self-publishing vs traditional publishing
  
  
  
• What helped her manage brain fog, fatigue, and deadlines
  
  
  
• Why building an online platform made all the difference
  
  
  
• The importance of boundaries when writing about personal topics
  
  
  
• How to honour your energy and still move forward with your book
  
  
  

🪄 You’ll also hear:

• Why writing can be a lifeline – especially when the world feels unaccommodating
  
  
  
• What Pippa wishes she’d known before publishing her first book
  
  
  
• A sneak peek into her new guided journal Pave Your Way With Chronic Illness
  
  
  

🔗 Links and Resources:

• Pippa’s blog: www.lifeofpippa.co.uk
  
  
  
• Instagram: @lifeofpippa
  
  
  
• Pippa’s books on Amazon (including How to Do Life With a Chronic Illness and Pave Your Way With Chronic Illness). Buy it HERE>>
  
  
  

If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:

www.theluminous.media/newsletter

------

You don’t need more time. You need the right plan.

If you’re an expert, coach or founder who knows you should be writing a book to grow your business, but it just never happens — this one’s for you.

In this short episode, Cate unpacks the real reason so many smart, successful people stay stuck at square one with their book — and what finally changed everything for her.

🔹 Why writing your authority book keeps falling off the list
 🔹 The real reason it’s not happening (spoiler: it’s not procrastination)
🔹 What changed everything when Cate finally wrote Soul Story
 🔹 The 3 missing ingredients that make your book inevitable

I’ve made a free 16-minute MicroClass called Make Your Authority Book Inevitable. It walks you through the three things you really need to finally make your book happen — even if you’re short on time, clarity, or confidence. You can grab it now at HERE>>

--------

Lucy Griffiths is a digital entrepreneur, bestselling author of Make Money While You Sleep, and former international journalist who began her career reporting from war zones around the world. After becoming a mother, she transitioned into online business, helping people build passive income streams and get confident on camera.

In this episode, Lucy gets honest about the real behind-the-scenes of writing an authority-building book on a tight publishing deadline. From how she landed her deal, to what she wishes she’d known about writing, positioning, and navigating the publishing process—this is essential listening for any expert, coach, or creative who wants to write a book that actually works for their business.

You'll learn:

• How she landed her nonfiction book deal and what it’s really like to work with a big traditional publisher
• The practical productivity hacks she used to conquer procrastination and stay focused to get her nonfiction book finished on deadline
• Honest insights into traditional publishing for coaches and online entrepreneurs: what worked, what didn’t, and why Lucy plans to self-publish her next book
• What Lucy learned about positioning your book to attract your ideal reader—and how she’d approach it differently next time

I loved this conversation with Lucy. If you're thinking about writing a book that builds authority and momentum in your business, hit play and soak it up.

Connect with Lucy:**

Website: lucygriffiths.com

If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:

www.theluminous.media/newsletter

Writer and podcaster Natalie Lue has sold over 100K books. But it wasn’t until after landing a traditional book deal that she realised that she didn’t need anyone’s permission to succeed. A powerful conversation on legitimacy, authority, and trusting your voice.

This week on The Read Magnet Podcast host I'm chatting with Natalie Lue, the creator of Baggage Reclaim, host of the Baggage Reclaim Sessions podcast, and author of five books, including The Joy of Saying No (HarperCollins).

Natalie’s built a platform with global reach. She’s sold over 100,000 copies of her self-published books and has cultivated a deeply loyal audience. But for years, she still felt like she needed external validation to be taken seriously as a writer.

But it was only after eventually signing a traditional publishing deal, that she realised that she was already legitimate.

This episode is a powerful reminder for any aspiring or established author:

+You don’t have to wait for permission

+ You don’t need a deal to build authority.

+ And sometimes, the validation you're chasing is already here.

Inside this episode:
✔️ The honest truth about traditional publishing no one talks about
✔️ How Natalie sold 100K books by speaking directly to her audience
✔️ Why creative control (and profit) often comes from self-publishing
✔️ What most writers get wrong about “being chosen”
✔️ How to build a book around the transformation your readers actually want

This is for you if you’re:
✨ Writing a book but unsure which path is right
✨ Wondering if your blog, podcast, or content is “enough” to start
✨ Tired of feeling like you need a gatekeeper to feel credible
✨ Ready to own your voice, serve your people, and publish with pride

You can buy Natalie's book direct here: 

Connect with Natalie:
  https://www.baggagereclaim.com
The Joy of Saying No
Baggage Reclaim Sessions podcast
Instagram: @natlue

Today’s guest says yes — and she’s got the results to prove it.

In this episode of Read Magnet, Cate is joined by Ashley Shepard, a publishing strategist, indie author, and founder of Shep Publishing House who shares how smart pre-order campaigns can turn your book into a profitable asset before it even launches.

Ashley shares how she’s helped authors run 4- and 5-figure pre-order campaigns and why you don't need a massive audience in order to have a successful book.

If you’re writing a book to grow your business, build your platform, or serve your people more deeply, this episode is packed with real talk and practical tips.

💡 In this episode, you’ll learn:

• Why your book should start working for you before it's done
• How to structure a pre-order campaign that builds momentum and trust
• What makes a great pre-order bonus (and what to avoid)
• Why audience size is less important than strategy
• How to use direct sales to fund your book launch

🔗 Resources & Links:

 Buy Ashley’s book: Profitable Publishing with Pre-Orders  HERE>>

• Follow Ashley on Instagram: @sheppublishing
• Explore Ashley’s offers: www.sheppublishinghouse.com
• 
  

HOW TO WORK WITH CATE

If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:

www.theluminous.media/newsletter

Inside this episode she shares how she turned her book The Power of PR into the most powerful asset in her business, not just at launch, but  years later. From clever distribution hacks to keeping it visible and relevant in everything she does, Nicola shares how you can make your book work even harder than you do.

In this episode you'll learn:

• The genius method she used for getting her manuscript written in a week!
• The secret behind the book intro that keeps winning her new clients
• Her free strategy to boost her book back to #1 on Amazon on a regular basis for maximum visibility
• How she gets 300–400 downloads during campaign pushes
• The events and masterminds trick that puts her book in ideal clients’ hands
• Why your book should sit at the centre of your client journey

And so much more I've run out of bullet point space.

You can Grab a copy of Nicola’s book The Power of PR here>> 

—-----------

If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:

www.theluminous.media/newsletter

What will people think if I tell the truth? How much is too much to share?
What if my story hurts someone I love, or paints me in a way I’ve worked hard to outgrow?

If you’ve ever circled these big questions while trying to write your memoir or tell your personal story, this episode is a masterclass in courage, clarity, and the real work of writing a nonfiction book that matters.

This week, I’m talking to Vicki Rebecca, a therapist, meditation teacher, and author of The Naked Truth: Diary of a Glamour Model. Her memoir spans glamour, addiction, trauma, recovery, and spiritual awakening, but what really stood out to me was the way she told it: with radical honesty, zero sensationalism, and an unshakable belief in the healing power of story.

We explore:

•  How to navigate the tricky line between openness and privacy in memoir writing
•  How to deal with the inevitable “what will people say?”—especially in small towns or close-knit communities
•  Why telling the real story (not the polished version) is what opens doors, starts conversations, and creates real impact
• The methods Vicki used to tap into long-buried memories and find her writing flow
• Why your story doesn’t just belong to you—it’s medicine for the people who read it

📘 The Naked Truth is available now in all the usual places
🔗 Learn more at VickiRebecca.com

If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:

www.theluminous.media/newsletter

Enter the PLAN YOUR BOOK IN 60 MINS Workshop, where you get clear on THE book you need to write (and how to get it written in as little as 12 weeks)

You can download the free companion workbook at www.theluminous.media/workbook/ 

__

If you’d like updates on my writing and books — including the ADHD Mum series — along with occasional writing workshops from The Luminous Press, you can stay in touch via my newsletter:

www.theluminous.media/newsletter

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

I loved picking the marketing brains of the amazing Maggie Giele for this episode, because she's a lady who really knows her stuff. In fact, when she reached an income ceiling of £5-10K months back in 2020 and was so busy she barely had time to pee, let alone meet a friend for coffee, she decided to burn her launching business model to the ground and switch to evergreen, and within three months had her first £100K month.

In this episode, we dive on into scaling an online business and how to create content that actually leads to sales.

Press play to discover:

- The three things you need to do scale your business
- how to customise your content as you move from 1:1 to one to many
- How moving her community off Facebook onto Skool was the best thing she could have done for her program and her mental health
- How to elevate your content in to an offer that actually leads to sales
- The 5 ways to get traffic (and why social media is the slowest and hardest)

Plus 

-The one question she asks when she's got to create content but has no idea what to ask (this recently led to £1000s worth of sales).

You can also grab her free training on Scaling a business with a leveraged offer and zero team:

go.maggiegiele.com/movie 

Follow Maggie:
Instagram: www.instagram.com/maggiegiele 

LinkedIn: https://www.linkedin.com/in/maggiegiele/

JOIN MY NEWSLETTER AT www.theluminous.media/newsletter

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Two of my favourite topics - email newsletters and turning your knowledge into a book, all wrapped up in to one super-speedy little episode.

Anyone who's ever read a non-fiction, self help or how to book and fallen in love with the author and their way of doing things, knows the power of writing a book as a business card. But if we want our book to give us ROI (of time, money, energy etc), we need to be turning our readers into subscribers.

In this episode, we talk about how your best email subscribers are always going to be the ones who've read your book, plus how you actually get them to subscribe to your list (because as you might have guessed, it's not as simple as inviting them to your newsletter or chucking in a random freebie).

 

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

As a digital marketer or content creator, sharing content that lets people in, entertains, inspires and uplifts, is a powerful way to create connection, engagement and build relationships online, and there is no faster way of doing that than by telling stories from your life.

But how can you make sure your stories aren't boring, and actually make an impact? For a story to be powerful it needs to be compelling, your reader needs to want to get to end, and when it's finished they want to leave not only feeling satisfied, but also uplifter, inspired, changed....

So, how can you make sure you're sharing your story in a way that's doing it justice?

Well, I've come up with 3 simple hacks that you need to make sure you include in every story you tell.

Press play to find out what they are.

REFERENCES & LINKS

Buy your copy of my book Soul Story: How to tell stories that call in your soul tribe HERE

Download a free sample of Soul Story HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

So,  I got distracted down a whole new social media platform today with the launch of the Threads app (yes, you can follow me on there (www.threads.net/@catebutlerross ) which is more than a little ironic because I had also planned to record this episode today, which is all about not wasting our time down scroll holes and using this mid way point of the year, to tune into our visions for our life and business and planning content that's going to help us get there by the end of 2023.

Because that's something that I really think is important to remember. That it's the content that takes a bit longer to create, and maybe even a little longer than that to get set up and in place, that are the most powerful vehicles for working towards our goals in our lives and business.

Whether thats:

More income streams
Less time in our business more time doing what we love
Authority building
Creating a legacy

(or anything else).

So that's what I'm talking about in today's episode. What pieces of content I've created that have moved me closer towards the life and business on my vision board, what I wish I'd done, what I'm doing now, and how you can make a plan for the next 6 months, that means at least some of the time you spend creating content is going to have at least one, tangible long term result that your future self will thank you for.

REFERENCES
Episode 55: Making money through blogging and Pinterest with Jen Stanbrook Listen Here >>
Find out more about The Soul Works Atelier, my group book writing program HERE
Join my Create Dot Ink Membership HERE>>
Check out my website at www.theluminous.media

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

New episode today of the podcast, and it's all about batching!

Batching your content, in other words sitting down and getting a few weeks of content created and scheduled in one go, has been my go-to since 2020, and has allowed me to stay consistently visible and serving in my business, even if I'm on holiday, taking time off to deal with family issues, or just not feeling the whole getting visible vibe.

But earlier this year I fell off the batching wagon. With a brand new program to deliver, and big changes at home, I missed my batching window and fell back into the whole weekly content production treadmill. While not much could be done about it at the time, it's given me a whole new appreciation for the freedom and peace of mind that batching gives to you as a business owner.

Not only does it give you some breathing space when real life stops you from showing up and serving your audience, but it also frees up so much headspace when you're not dealing with constantly looming deadlines (or the guilt of having let it slip).

So, I'm back on the batching train, and in this episode I'm sharing:

- How to get started with batching
- The 6 phases of the batching process
- How to work out your best workflow

and I'll be sharing the exact workflow that I go through with this podcast.

If you find showing up consistently overwhelming some days and weeks, or that the pressure of the content treadmill is wearing you down and stopping you from showing up, this is one episode you do not want to miss.

The episodes I cross reference in this episode are:
Episode 3: Plan Your Content Like a Glossy Magazine Part One
Episode 4: Plan Your Content Like a Glossy Magazine Part Two
Episode 65: Content Marketing When You're a Highly Sensitive Person

Find more details on my group book coaching program The Soul Works Atelier HERE

You can join my newsletter, The Luminous Letters for more ideas, inspiration and little pep talks and stories HERE.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

I may write for a living, but when it comes to writing my own personal creative projects the resistance is real. This summer I want to focus on a new private writing project that's not directly related to work, but definitely something I'm burning to do, and it got me thinking about how we put off so many  creative projects that are separate to our work, but which could enhance our lives, careers and businesses in so many amazing ways, if only we could overcome our resistance to them.

So in this episode I share the two simple questions that will help you find time for the most important uncreated projects on your to-do list. Plus, the 5 simple rules I use every day as a professional writer and creator that will help you get those projects started and finished.

----------

The Author Your Influence Masterclass: Write & Publish Your Expert Book - SAVE YOUR SEAT HERE

Follow me on social media:
Instagram
Facebook

Stay in touch via my NEWSLETTER

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Look, some people just feel things more deeply than others. In fact, some people, like me, can feel embarrassed, rejected and hurt from the smallest, tiniest thing that others would have forgotten a milli-second later.

And it's nothing to feel ashamed about (although I did feel ashamed about it for a very long time). For some of us, it's just the way our brains are wired.  And when we don't honour this or recognise this, or try to squash these feelings down, it can make showing up in this online space really very hard. When tiny comments, actions and incidents most people would not even notice, or would shrug off, or just take in their stride,  leave you feeling crippled, wounded and frozen, it can make succeeding in this online space feel like one step forward and two steps back. It might even make you think that content marketing is not for you.

But it doesn't have to be like that. Yes, the online space can feel like a bit of a brutal emotional battleground for people who are HSPs (highly sensitive people), empaths or who struggle from Rejection Sensitive Dysphoria. So there's a danger that you can end up playing small and never fully going for what you really want as a form of protection.

If this sounds like you, this podcast episode is here to let you know that there are LOTS of us. You're not alone. And it doesn't have to hold you back.

Press play to hear my story, how I was triggered only yesterday, and my top tips for getting visible and showing up in your fullest expression, when you're an HSP.

LINKS

FREE MASTERCLASS:  Author Your Influence: Write & Publish Your Own Expert Book. Save your seat HERE

Sign up to my Newsletter HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

If you want to turn your knowledge into a book, but keep putting it off and thinking: "Who am I to Write a Book?" this episode is going out to you.

You are not alone. So many aspiring authors feel doubtful about whether they're up to writing a book they can feel proud of. Team that with taking a self-publishing route, and the lack of official endorsement or permission is enough to keep that book, your soul works, forever hidden under the proverbial bed.

I know exactly what that feels like. And the struggle to overcome self-doubt and fear in order to do the thing I really want to be doing. But I also know what it feels like to be a published author. To have my words out there finally serving.  And with hindsight, there is the one piece of advice you need to hear, to stop you THINKING about writing your book, and finally actually getting it written and out into the world where it can finally start working it's magic.

Press Play to see things differently.

LINKS & REFERENCES

Check out Cate's latest offers and freebies HERE
Sign up to Cate's Newsletter HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

You want to write be an author because you know it's a great way to position yourself as an expert, call in new opportunities and attract more clients and customers - but what should your book be about, and if you've got lots of books you could write, which one should you write first?

It's such a big decision, and can be the difference between all that time (and possibly money) spent writing your book having incredible ROI or seemingly being a bit of a waste of time...

So in this episode I’m going to share with you the 2 questions you need to ask  in order to work out what is the best topic to choose for your book!



KEY POINTS
[00:07:26] Choosing which book to write (or which to write first) can be challenging for a coach, creative or entrepreneur with so many things to teach. This is how I chose the topic of my first book, Soul Story.
[00:10:50] Choosing the right book topic is crucial for a strong premise and focused writing. It can take time to decide and is essential for writing success.
[00:14:18] Choosing your goal: If it's revenue, planners and journals are good for repeat purchases, and some authors have their own journals and planners. Another option is to plan to write a series like "Chicken Soup for the Soul" have also done this. But more commonly coaches, creatives and entrepreneurs are going to be writing a book with a goal of driving traffic to other services or products.
[00:16:19] Writing to market means creating content for a specific target audience. Authors write books for a dedicated readership and create content to fill gaps in the market. 
[00:21:33] A book is the most powerful tool in helping to decide if someone's services are right, based on knowing, liking, and trusting them. To determine the right topic for a book, two questions should be asked.
[00:27:11] Upcoming free masterclass for authors, landing page to be announced and new cohort for book writing program starting in September.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Daniella Blechner is an award-winning author and founder of Conscious Dreams Publishing, through which she's published 170 books and mentored over 200 authors and aspiring authors with their non-fiction and fiction stories.

Danni's journey into indie publishing began 8 years ago, when she tried to get her first book, Mr Wrong, published. But failing to get a book deal, she decided she would publisher her her book herself.  Danni went on to successfully publish Mr Wrong under her own publishing house, Conscious Dreams Publishing, for which she garnered national press coverage. Passionate about helping others side-step industry gatekeepers and get their words out into the world, Danni went on to help other aspiring authors follow in her footsteps.

We talked about:

- Danni's passion for helping diverse and unique voices get their stories heard
- Danni's top tips for getting your book featured in the press
- How she finds time for her own writing in between being both an entrepreneur and working part time as an English teacher.
- Why you don't need a traditional publishing deal to validate your work


You can find out more about Danni and Conscious Dreams Publishing at www.consciousdreamspublishing.com.

-----

LEARN WITH THE LUMINOUS

To find out more about Cate's 9-month group book coaching program go to www.theluminous.media/soulworks

Check out Cate's latest offers at www.theluminous.media/quick-links 

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

A bit of a new format this week, with a bit more of a magazine round-up style of what I've been diving deeper into this week in terms of content, self-publishing and marketing.

In today's episode I'm diving on into two really interesting topics:

Following on from last week's episode 60, where we explored whether you can be a successful and bestselling non-fiction author without a book deal, I'm looking deeper into a recent report by the Alliance of Independent Author on self-published author incomes, and asking why is that indie authors are making more money than their traditionally published counterparts? Some of the reasons will hopefully feel familiar!

I'm also deep in producing the marketing and publicity module of my  book writing program The Soul Works Atelier which got me thinking about what an over-stretched and underpaid  journalist is looking for when you pitch them to get featured.

I also mention the Episode 60 (not 61!) on Can you write a bestselling and successful book without a book deal? You can listen to that episode HERE

Buy my book Soul Story: How to Tell Stories that Call in Your Soul Tribe HERE

Find out more about my Group Book Writing Program The Soul Works Atelier HERE

Check out the Alliance of Independent Authors Incomes Survey HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

You want to write a book to raise your profile, to funnel new leads into your business, grow your credibility and to reach more people with your soulwork.  And also because being an author is a huge dream of yours.

But the whole getting a publishing deal thing is SUCH a competitive process, with so many gatekeepers and delays, that you keep on putting it off. Why on earth invest time in writing a book now that might take years to get a deal.

You've thought about self publishing but,  isn't that vanity publishing? Will any take you seriously. And can a self-published book really compete on the same playing field as the bestselling authors in your niche?

Erm... yes. You absolutely can publish your own successful and bestselling book that does all the things you want it to do. In fact, if you're a business owner with an audience and an existing market, self publishing is a savvy strategy.

So what does professionally self publishing your book actually look like, and how can you make sure you don't fall down the common pitfalls many self published authors make?

That's what we're talking about in this episode.

Press play to find out:
- The difference between a bestselling and successful book (they are not necessarily always the same thing)

-Why many successful authors choose self publishing first (and many trad authors are going indie)

- The true measure of success of a book (and it's not always just numbers of copies sold)

- The difference between DIY and professional self-publishing - what are your options?

- What the self-publishing process actually looks like

- What DIY and what to outsource

- Some of the best self-publishing resources to support you


Here are links to some of the tools I talk about on the show:

https://reedsy.com/
https://prowritingaid.com/
https://vellum.pub/
https://draft2digital.com/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Monika Anna is an astrologer, coach and author of The Astro-Luna Journal.

In today's episode she talks about how astrology opened up a world of understanding to her,  and how she now uses the ancient wisdom of the stars alongside her contemporary knowledge of psychology, to help her clients enhance the opportunities found in their every day lives.

You can buy Monika's book direct in the UK HERE

The book is also available through Amazon, Waterstones, WHSmith and Forbidden Planet
In the US you can buy through Barnes and Noble HERE

To find out more about Cate's work and The Luminous go to https://theluminous.media/ 

To sign up for updates on Cate's group book writing program go to https://theluminous.media/soulworks/

To buy Cate's Book, Soul Story: How to Tell Stories that Call in Your Soul Tribe go to https://theluminous.media/ssbook

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Sophie Callahan was a successful corporate photographer, but really wanted to be an equine photographer. When friends and family told her that wasn't a real business, Sophie worked hard to prove them wrong, leveraging the power of social media and content marketing to turn her passion into a serious business.

Today, with two small children, and no longer able to do the travelling her photography career had entailed, she now teaches a host of small businesses how they too can use content and social media to market their business's.

I absolutely loved this conversation. Sophie shares the framework she teaches her content marketing clients, the most common mistakes she sees when content isn't working and her tips on getting started with content.

Stay in touch with Sophie:
Website: https://www.sophiecallahan.com/

Instagram: https://www.instagram.com/sophiecallahan/

Facebook: https://www.facebook.com/SophieCallahanPhotos


Check out Cate's latest freebies and offers HERE>>

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Kelly Chandler is one of those mindset and business coaches who not only has the theory but also the experience.  With more 20 years of entrepreneurship under her belt, Kelly started out in her 20s as a wedding planner, before moving into consulting and now coaching, and has seemingly mastered the art of evolving a business to not only reflect the changing markets, and business climate, but the changing seasons of her life.

In this conversation we talked about:

- Repositioning yourself when you've become known for a particular thing
- How to trust and believe in yourself as you move into new niches and markets
- The constant work of owning your authority
- How to design and create services that your clients and customers really need

To find out more about working with Kelly go to www.kellychandlerconsulting.co.uk

Go to The Luminous Website
Find out more about Cate's Group Booking Coaching Program Soul Works
Buy Cate's book Soul Story.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

If you've ever felt called to share stories of about your life, in print, online or on stage, but have held yourself back thinking things like:

- But who cares about my stories?
- My stories aren't glamorous enough; aren't dramatic enough
- Who do I think I am, that I have something worthwhile to share

Please listen to this episode. Because I take a stand for your stories being valuable. And it's time you did too.

This is exactly why I wrote my book Soul Story: How to Tell Stories that Call in Your Soul Tribe; because I believe you have a story worth sharing, that someone is waiting to hear.

Have a listen to find out why your story matters.

You can buy your copy of Soul Story on Amazon in print or Kindle or find your local amazon page HERE.

To find out more about Cate's latest offers and freebies at The Luminous go to https://theluminous.media/quick-links

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Jen Stanbrook is a long-time digital entrepreneur, who has run and made money from multiple blogs and now also coaches online businesses how to use Pinterest more effectively.

I loved this conversation with Jen, because having been in the digital marketing and blogging world for around 15 years, she has her finger on the pulse of the creator industry, where it's going, what's working and what's not.

Jen started out online when she was running a baby signing business, and began a blog teaching other mums how to make money around their kids. Since then she has mastered the art of digital marketing and making money as a content creator.

In this episode we discuss:

- Blogging - if it's not dead, how has it changed (and how can you make money from in 2023?)
- Marmite marketing: the power of niching, allowing your audience to take you as you are, and how to create meaningful connection that turns your fans and followers into clients and customers
- How to diversify your revenue streams as a content creator

and of course, Jen's speciality, Pinterest, and how she runs a successful strategy that can take just minutes a day.

Jen is running a mini Pinterest workshop inside my Create Dot Membership - to join live (30th March 2023) or catch the replay you can sign up to Create Dot Ink HERE. You can cancel your membership anytime!

To find out more about Jen and her work go to https://jenstanbrook.com/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Story captivates; story impacts; and story sells. And you've got stories to tell, in fact, you've got stories.

In this week's episode I'm bursting with excitement because my book, Soul Story: How to Tell Stories that Call in Your Soul Tribe, is no available for pre-order on Amazon Kindle across all territories (see links below), and so I'm sharing an exclusive extract from the book about Awakening the Storyteller, and how if you want to find a new way to connect with your audience - story is always the answer.

Soul Story: How to Tell Stories that Call in Your Soul Tribe, published by The Luminous Press, is released on 20th March 2023 in both print and eBook formats.

To pre-order the eBook now go to:
US https://www.amazon.com/dp/B0BX6Z1G2Z
UK https://www.amazon.co.uk/dp/B0BX6Z1G2Z
DE https://www.amazon.de/dp/B0BX6Z1G2Z
FR https://www.amazon.fr/dp/B0BX6Z1G2Z
ES https://www.amazon.es/dp/B0BX6Z1G2Z
IT https://www.amazon.it/dp/B0BX6Z1G2Z
NL https://www.amazon.nl/dp/B0BX6Z1G2Z
CA https://www.amazon.ca/dp/B0BX6Z1G2Z
AU https://www.amazon.com.au/dp/B0BX6Z1G2Z
IN https://www.amazon.in/dp/B0BX6Z1G2Z
MX https://www.amazon.com.mx/dp/B0BX6Z1G2Z
BR https://www.amazon.com.br/dp/B0BX6Z1G2Z

Sign up to my newsletter HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

One thing I've learnt for sure in the last 5 years of being in online business, is that just because a certain approach to marketing works for one person, it doesn't mean it's going to work for you, even if you have a similar business with a similar audience.

And that's quite simply because we are all so different, with different skillsets, and timeframes and all the other complicated things that make up the jigsaw of our lives and business.  But what about our energetic blueprints? What difference does that make?

Well, I think understanding this part of the jigsaw can be an important part of the puzzle to creating  a marketing strategy that aligns with your way of creating, communicating and leading.

And that's exactly what I'm talking to today's guest Shari Thompson about. Shari is a Business Design Alchemist who takes a Human Design-led approach to help her clients design a life and business that's energetically aligned for them from their content creation and sales process, to how they organise and scale their business. And because Shari has a background in corporate marketing and also ran her own successful marketing agency, she's perfectly placed to help you understand what kinds of marketing activities will work and which ones won't for your unique blueprint.

To find out more about Shari go to
www.thehdbiz.com
Grab your Human Design Chart HERE

Find out more about Cate and The Luminous...

Join Cate's Newsletter
Find out more about Cate's Membership Community Create Dot Ink
Pre-order your copy of Cate's Book Soul Story 

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Yes, you know how important it is to grow an email list - but now you've got one, how do you write the kind of newsletters your audience love - and you get excited about sending each week, because you know people are reading them and enjoying them because they tell you they are?

In this episode we're talking about the complete opposite to what most traditional email marketers will tell you to do (because, guess what, it doesn't work for small, heart-led, service-based creative businesses).

But what we're going to talk about in today's episode does work - if you have the courage and commitment to work at it.

Press play to find out my 8 best tips for writing email newsletters your soulmate clients fall in love with.

SHOW NOTES
 Listen to Episode 17 How to rekindle your cold email list today HERE
Join The Luminous Creates FREE subscriber only facebook group HERE
Sign up to my newsletter The Luminous Letters HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Lou George is a mentor, coach and friend who's  long  inspired me with her bravery, creativity and resilience as an entrepreneur.  As an actress, presenter, public speaker and life and business coach, Lou takes a stand for all her clients being able to create a life and business that encompasses all the things that light them up.

In today's episode we explore reinvention in business and branding, the transformative nature of finding your courage to speak your truth and living life on soul fire.

To find out more about Lou's work supporting entrepreneurs, coaches and visionary leaders to create, grow and elevate multi 6fig+ soul brands visit her website HERE

Sign up for updates about Soul Works - Cate's group book writing program HERE

Find out more about Cate's other offers and freebies from The Luminous HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Let’s talk about AI content.

Some people are raving about it.

Some people are worried about it.

Some are saying alarming  things like 'you've gotta do it or you’re gonna be left behind...."

And personally I've just had a gut instinct about it which hardly constitutes a nuanced argument.

So in this episode this is what we're looking at. How can AI Content help you? Who will it work for? Is it really that good? Are there any other considerations that you need to think about as a content creator. What's the alternative? And why is it that some people like me do have that illogical gut feeling about it - what's that all about?

Press play to hear what I'm really thinking about A.I.Content.

Join my Membership Community CREATE DOT INK
Sign up to my Luminous Letters Newsletter HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

After suffering and healing from Post-Natal Depression following the birth of her son, Awena McCormack knew we needed more education around maternal wellbeing. So despite never having run a business before or even being in the online space,  Awena left her job as an Occupational Therapist and trainer and launched her first online course  Matrescence, garnering lots of media attention. Bitten by the entrepreneurial bug and a desire to help mothers find more freedom and joy in their lives,  Awena has since gone on to also teach workshops, courses and retreats, focusing on feminine wellbeing as well as business.

In today's episode we talk about her journey, the power of using our gifts and experience to serve in business and the importance of building a community.

Connect with Awena
Awena's ETSY SHOP https://mamarocksbusiness.etsy.com
Instagram - www.instagram.com/mamarocksbusiness
Facebook Awena McCormack

GRAB POP & PERSONALITY my free creative writing mini series

Check out my latest offers and freebies HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

As content creators, it's important we don't spend all our time constantly creating new when we haven't yet fully leveraged valuable content that we've already created.  In today's episode I share how I turned existing content into a membership, then my first course, and later a book, and give you ideas for how you can repurpose or repackage existing content into new revenue streams that will help you scale you offer from one to one, to one to many.

Find out more about my CREATE DOT INK MEMBERSHIP

Check out my latest FREEBIES & OFFERS

Join my LUMINOUS LETTERS newsletter

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

How to tune into that Creatrix energy that gets you flowing with inspired downloads; creating boundaries and trusting in divine timing around your work and creativity; is it ever ok to share from the wound? And how to use discernment and curate a space you want to show up in online. That's what we're talking about in today’s episode with business mentor, channel and founder of New Earth Business, Kelly Vikings.

Find out more about kelly’s work at www.kellyvikings.com

Listen to her podcast The Aligned Way

Read Kelly's book Secrets of the Divine Business Code

More about Cate and The Luminous...

Check out my latest offers and freebies HERE

Join The Soul Works Atelier HERE

Sign up to my Luminous Letters HERE 

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Editing your content before you press post, publish or send is so much more than just making sure you don't have any typos. It's about polishing what you've written in a way that truly helps your message to shine.

Self-editing is such an important skill for anyone who creates their own written content, whether it's blogs, newsletters or scripts for podcasts. And it's not actually that hard to get into the habit of doing.

Inside this episode I'm sharing 7 simple but essential editing steps that I follow every single time I write anything for my business.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Sarah Sienkievicz is one of those unique entrepreneurs who is both truly heart-led but also has a very sensible business brain when it comes to growing and scaling an energetically aligned online business.  I never leave a conversation with her without a new little nugget to think about in terms of how I market my business online and she's always so open and generous with what she knows. In today's episode we chat about how to create your own aligned marketing strategy, why and how she leverages her knowledge to set her business up to scale through evergreen content (it's all about creating once and getting paid on repeat); plus we talk visibility blocks and how else you can  diversify your income streams to create more revenue in your business.

Find out more about Sarah and buy her My Fulfilled Life Planner https://www.healingbusiness.co.uk/

Check out my latest freebies and offers HERE

Find out more about my  book writing program  The Soul Works Atelier HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Content is changing, and as online business owners and content marketers, one thing we know for sure is that the playing field we’re on right now is going to look very different this time next year, and probably unrecognisable in two or three.

So while it’s tempting to just keep your head down and keep doing what you’re doing (as long as it’s working of course), it’s worth remembering that those creators and entrepreneurs who keep an eye on the trends and adapt, change and tweak accordingly, are the ones who thrive through the changing environment.

So what changes do I see afoot for content in 2023 and beyond? And do they affect how we show up as content creators and leaders?

Well, with the rise of AI tech moving into communication, I believe one particular type of content is going to thrive - and if you’re not doing it already, it’s time to change how you show up, so you too can get ahead of the curve.

Find out more about my ‘how to write your book’ program The Soul Works Atelier HERE

Check out my latest FREEBIES & OFFERS HERE

Get my best stuff sent directly to your inbox by joining my newsletter Luminous Letters HERE

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

I know what it's like to have this big huge dream to become an author and finally turn your knowledge, wisdom and expertise in to a book, but to never actually ever get around to it.

To constantly be 'preparing' to write your book, but it never being the right time.

When I realised that the reason I hadn't written my books had nothing to do with not being able to (since I'd successfully ghost written and edited books for other people) I finally got on and finished my first book (with number two close on its heals).

The truth is, the real reasons we don't fulfil our author dreams often have nothing to do with not knowing how to do it. And are in fact down to some niggly little obstacles, that pretty much every aspiring author feels.

Press play to find out what they are so you can get on and get your book written.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Great content does take time to create, yes! But if you're putting in the time but never really getting any ROI, or it just feels like hard work, when really waxing lyrical about your favourite subject (your soul work) should actually be fun, the chances are you might be making one - or even all - of these 6 common content mistakes.

Listen to the Guest Expert episode here

KEEP IN TOUCH!
If you enjoy this podcast and want to keep in touch, sign up for my newsletter (it's where I share my best content first) Here

FIND OUT MORE ABOUT MY BOOK WRITING PROGRAM
Get the details about The Soul Works Atelier HERE

FREEBIES & OFFERS
You can find all my latest freebies and offers here.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Welcome to Season 2 where we are going to be fully exploring how content creation isn't just a job or a chore and how it can actually be a really enriching and liberating part of your life and business.  But what is a content creator? Well spoiler alert: most content creators are not millennial instagram influencers. Actually they are the experts, the entrepreneurs, the teachers, the coaches, the healers, the light workers, the rebels...  people doing what they love, earning money to do it, and not being tied down by a boss, a location or a box of any kind.

So  can you turn your knowledge and creativity into content that serves your audience, sustains you and your business and creates more freedom and flexibility in your life?

That's what we're talking about in this season, and in today's episode we are talking about the creator economy - the facts and figures, and why it's time to step into your role as content creator (whatever job title you have in your bio).

SIGN UP TO MY NEWSLETTER FOR MY BEST CONTENT HERE

CHECK OUT MY FREEBIES & OFFERS HERE  

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

If you've ever read any of her books, Code Red, Love Your Lady Landscape or Witch, you'll know that when it comes to courageously sharing your message, Lisa Lister is the poster girl. This conversation was quite frankly delicious - we of course talked about how she went from teen magazine journalist writing about boybands to menstrual maven educating women about blood, periods and the parts of their own body they've been too embarrassed to talk about. But I also wanted to dive a bit deeper into some bigger questions about finding your voice as a woman in 2021, and how we can collectively show up more powerfully and more fully in our truth. So we also talked about what it's like to have an important message that can be awkward or cringey for some people to hear; whether we choose our message or our message chooses us; is it ever really safe to share your story; and why, at a time when every woman has a platform and freedom of speech, do so many still struggle to let themselves be seen and heard? I loved unpacking these juicy questions with Lisa.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Leonie Dawson will not be put in a box, which is why this best-selling author, business mentor, artist and content creator has managed to grow a 7 figure business working mainly just 10 hours a week, and her only niche is to be herself. Leonie Dawson isn't for everybody, but if a creative, whole-hearted, personal development junkie who'se all about the fun, drops the occasional f-bomb with years of wisdom about running a business online is up your street, listen to this. We talked boundaries, learning to let your guard down, marketing with social media and building a community of friends not just followers. 

She also mentions her brand new marketing without social media course, so if this is exactly what you need, here's my affiliate link https://leoniedawson.mykajabi.com/a/2147489823/3az733vY

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

“How do you create so much content, without burning out?” Well, I have a gameplan, and no, in this instance it has nothing to do with what I learnt as magazine journalist, because that’s all I did back then. When you’re running a business, a life and wearing all the hats inside your business, you need a content creation gameplan. Press play for 3 of my current favourite content creation strategies that keep me visible without burning out, and hitting my business goals without losing my creative edge.

Find out more about my monthly membership Fearless Content https://theluminous.media/learn/fearless-content/

Sign up for your FREE Crush Your Content Kit
https://theluminous.media/free-downloads/the-crush-your-content-kit/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Gemma Ray started writing books for Amazon on Procrastionation and Self-Discipline because she and her busines partner spotted a gap in the market. What she didn’t realise was that the process of writing those books would utterly change her life, and not only lead to her fulfilling a childhood dream of becoming a best-selling author, but would also learn the life-changing lesson, that all that unsexy boring stuff she used to see as the to-dos in her life, were actually the key to living her best life. We talked the power of personal development, while Gemma also shared her own writing process and best tips for getting your book written.

Gemma’s Procrastination book:  https://www.amazon.co.uk/Stop-Procrastinating-Start-Living-Procrastination/dp/B0892HTJNL/ref=sr_1_1?dchild=1&keywords=gemma+ray&qid=1622460438&sr=8-1

Gemma’s Self-Discipline book: https://www.amazon.co.uk/Self-Discipline-How-Procrastination-self-discipline/dp/1790329612/ref=sr_1_2?dchild=1&keywords=gemma+ray&qid=1622460470&sr=8-2.   

Find out more about SOUL STORY, the complete storytelling course for coaches, creatives and change-makers: https://catebutlerross.lpages.co/soulstory/

Are you ready to write your book? Grab your free download here
https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Being a great content creator is more than just knowing how to put together a viral social media post or write a killer headline.

And often it’s not your writing skills or your marketing strategy that’s holding you back - it’s actually your mindset that’s sabotaging you at every turn.

 So is self-sabotage the real reason your content’s not getting your business and your brand to where you want it to be? 

Find out more about my monthly membership community Fearless Content https://theluminous.media/learn/fearless-content/

Grab your FREE Crush Your Content Kit
https://theluminous.media/free-downloads/the-crush-your-content-kit/ 

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Raimonda Jan is an absolute powerhouse -  author, international speaker, women's leader, mentor, and as founder of The Women in Business Club has organised international summits, in person events and grown to influencer status online. It's hard to believe therefore that she ever struggled to be heard and share her voice - and yet from Lithuanian school girl arriving in the UK unable to speak a word of English or even attend school, to young woman too paralysed with fear to speak her truth, Raimonda’s journey has been one of grit, determination and courage

- Press play to learn how Raimonda turned her fear into power; and using the stories of the women who went before her as inspiration, found an unwavering sense of purpose that led her to finally speak her truth. 

Raimonda's EBook: https://theyoungerselfletters.com

Raimonda’s Visibility Mastermind: http://raimondajankunaite.com/expert-visibility-mastermind

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

You know that storytelling is one of your most powerful tools as a business person and entrepreneur, and that your story is one of your most valuable business assets... But how do you actually tell a story so people will listen…?

Well, that's what storytelling formulas are for, and this simple 4-step storytelling framework I share in this episode is how every classic story you've ever heard is told.

Once you know this you can rinse and repeat it to your audience's delight, over and over again.

SOUL STORY is my complete storytelling course for coaches, creatives and change-makers ready to make more impact with the content and communications. Find out more:  https://theluminous.media/learn/soul-story/

Grab your copy of my Free Storytelling Guide here https://catebutlerross.lpages.co/storytelling-guide/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

In just 3 short years Natasha Bray has scaled her business from something she began on maternity leave from her social work job, to a £1million coaching business. And the really striking thing is this - she did it all with a relatively small audience and no ad spend.

In this first episode of The Content Download's The Soul Work Season, discover how Natasha uses storytelling with a purpose to grow a thriving 7 figure empire.

Discover more about Natasha's work at https://www.natashabray.co.uk/.

Grab your copy of my Free Storytelling Guide here https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is my complete storytelling course for coaches, creatives and change-makers ready to make more impact with their content and communications. Find out more here https://theluminous.media/learn/soul-story/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

“Write book” has been on your vision board for a long time and ‘author’ is something you’re itching to add to your bio, but there always seems to be something more pressing and more important to do inside your life and business than actually sit down and write it. If this sounds familiar, this episode is for you. Because while running a business and having a life doesn’t leave a whole lot of room for penning a masterpiece, there are some tell tale signs that you are primed and ready to get focused and get that book written right now, so you can take your brand to the next level.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

You’re constantly looking for ways to engage your audience with your content; to make them feel more connected to you; help them understand what working with you actually looks and feels like; to show them how you can make their lives better; and help them understand why they should choose you over someone else. And that can feel like a lot of pressure when you’re working on your content marketing. But the truth is, you don’t have to reinvent the wheel to do all that, or even be coming up with anything particularly groundbreaking. Because some of the most simple and powerful content you can share, can be inspired by what you’re doing day in, day out on autopilot inside your business. In fact, everything you do in your working day has the potential to be turned into a story or piece of valuable content that will help your followers see you as the go-to expert for whatever you do. And today I’m sharing with you some of my favourite ways to create great content that feels fresh, original, establishes you as a leader, and most importantly feels easy.

Grab my free Storytelling Guide https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is my complete storytelling course for coaches, creatives and change-makers who want to reach more people with their message. Find out more here: https://theluminous.media/learn/soul-story/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

If you’ve ever dreamed of becoming a thought leader, you’ve probably asked yourself, why do some people become leading voices in their niche, while others who are just as talented, or knowledgeable or creative have to constantly work to get noticed?

You might be thinking, come on! What’s the secret sauce? And, while I believe there are definitely many qualities and factors that lead to thought leadership, something I learnt after years of interviewing leading voices in entertainment, business and sport, is that it all starts with the same thing, and you can start doing it today...

Grab my free Storytelling Guide https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is my complete storytelling course for coaches, creatives and change-makers who want to reach more people with their message. Find out more here: https://theluminous.media/learn/soul-story/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Adding guest expert to your offer is a great way to grow your authority and get more eyeballs on your brand.

Essentially it's about collaborating with other brands with similar audiences to yours and providing content for their blogs, podcasts or even paid offers like courses, memberships and programs, in return for exposure to their warm and engaged audience.

It's a fantastic audience growth strategy that's free and much quicker than growing your own engaged audience from scratch, but there is a definite right and wrong way of going about this, and if you're not careful and really intentional about how you guest expert, at best you risk not properly leveraging an amazing opportunity, and at worst, you risk completely wasting your time.

In today's episode I'm sharing my biggest learnings of how to make the most of guest expert opportunities - which ones to take, which ones to avoid, and how to be a really great guest.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

For so many small businesses online, social media has become one of the most vital business and marketing tools they have, connecting them with ideal customers, sharing their message and getting them seen and heard....

But if you've ever felt that for every benefit social media brings to your life and business, there's a downside, like the distraction; the pressure to be present and visible and the drama, you're not alone.

With more of us opening our eyes to the negative effects of social media, more online business owners have started to question how best they can use it to grow their business.

This is something I've been so fascinated by myself as I know that the line between seeing social media as a business tool and my business can so easily become blurred. And when I noticed a couple of my favourite entrepreneurs making moves away from their social channels I began to not only wonder whether my small business could survive without social media, but whether it could actually thrive.  My conclusion well yes.

Press play to fin out why leaving social media could be the best thing you ever did for your small online business. 

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Whether you’re using ads or going organic, your lead magnet is one of the fastest ways to grow your email list - but with the online market flooded with freebies there needs to be a LOT more going for yours than the fact it’s just, well... free.

That’s exactly what I’m talking about with today’s guest, Jackie Muscat. Jackie’s a facebook ads specialist whose client results are incredible, quite simply because when it comes to working out exactly how to package your expertise into a freebie your ideal client has GOT to have, Jackie’s your girl. Having worked with Jackie myself and had her as a guest expert inside my membership Fearless Content earlier this year, I know that when Jackie shares value she holds nothing back, and in true Jackie style this episode is packed full of advice, not only on which mistakes to stop making with your freebies right now, but also exactly what you need to do to create a lead magnet that’s going to grow your email list with a steady flow of soulmate clients.

Connect with Jackie https://www.jackiemuscat.com/
https://www.facebook.com/JackieMuscatAds/. 

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

“Write like you speak,” they said! “Just make it sound natural and informal,” they told you! You know your writing needs to be light, chatty & easy-to-read… because let’s face it, no-one sits down with a cuppa to read some of that stiff, formal, salesy content. But no matter what you try  you just end up sounding like a cross between your old head mistress and an advert for washing powder. Well, don’t fret, writing conversational copy isn’t actually as complicated as most people make it - all you need to do is learn a few simple hacks, and break a few rules, and in this episode I’m going to be sharing with you 5 of my favourite tips for conversational copy.   

Grab COPY CLASS, my copywriting crash course that helps you make more sales and gets your customers stuck on you like Velcro! Learn more here: https://theluminous.media/learn/the-copy-class-bundle/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Without the lovely lady I’m chatting to in this episode of the podcast, this podcast probably wouldn’t exist - or if it did, you’d probably not know about it because I’d have found a way to hide and sabotage it.

Claire Brett is a hypnotherapist, transformational coach and trainer of healing modalities, who a couple of years helped me break through some visibility blocks and step into my truth, and that's exactly what we're talking about on today's episode. Because as Claire says, if your mindset work isn’t working, it’s time to go deeper - press play to find out how.

Connect with Claire www.clairebrett.me

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Meet the copywriter's secret weapon (it's going to be your new best friend). Because with this little baby in your pocket, there's no more writing from scratch/ staring at that flashing cursor wondering what on earth to say/ spending hours crafting the perfect post which NOBODY'S actually gonna read. In this episode of The Content Download, I'm going to be introducing you to the expert secret to writing better content faster; the little known tool that every writer uses - the writing formula.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Heart-led over hard sell is a topic very close to my heart. Because when I started out in business I took a lot of advice about the right way to do things, even though it didn’t feel good to me - but these guys were the experts and making big bucks so obviously this was how I had to do it.

And I think although it was perhaps a right of passage - you sometimes have to try things to know how you feel about them, it also kept me stalled in the starting blocks for a long time.  Because the truth is, there’s no one way to run your business, and being successful at marketing yourself online can look like many different things. And what’s most important is not that you’re using the latest cool technique or strategy, but that how you show up and serve your audience and let them know about the offers you have for them, feels good.

So if you’ve ever been told this is how you have to do it, and it feels more than just pushing you out of your comfort zone, but pushing you out of integrity or away from the way you truly want to do business as well, this episode is for you.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Procrasti-content - you know that content that we tell ourselves is so important, but it’s really to avoid the REAL work? Believe me, I know all about this, and it’s something I have to be vigilant against at all times, and I see it in entrepreneurs so often; because if your website’s always in draft mode, you don’t have to beat yourself up for the fact that you’re not fully booked yet! And if you’re slaving away on an epic blog series, it’s ok to skip that facebook live, surely?

 But here’s the thing, unless we recognise what this kind of behaviour really means for our business, we are never going to get to those big lofty dreams of where we really want to be; whether that’s touching the lives of millions with books and podcasts, or growing a loyal, dedicated following of thousands who love everything that you do.

So that’s what this episode of the Content Download is all about. A gentle little wake up call/ friendly kick up the butt/ “I’m telling you this for your own good” real talk, that’s basically saying: “STOP HIDING!”. So have a listen.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

So breadcrumbing is increasingly being taught as a marketing tactic to new online business owners, and although it’s something I briefly flirted with, it just didn’t sit right with me. And so if this is something you’re being told you should be doing, or feel you should be doing more, but maybe are not sure if it’s for you, have a listen to this episode, where I share what I think about it, what members of my community feel about and 3 things you can spend your energy on instead.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

This is not just an excuse for me to talk about Harry Potter and a few of my favourite TV shows… well it is. But there’s so much you can learn from fiction storytellers and very simply apply to your content marketing to make everything you create so much more juicy! So in this episode I’m sharing the technique you’ve most likely experienced a lot as a consumer and is so easy to steal for your own content.

Press play to start using it today.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

It doesn't matter how consistent you are, or how many hours you slave over that social media post or blog... if you're not clear on exactly what each piece of content you're creating is meant to be doing for your business, all that time you spend on your marketing just becomes busy work. In today's episode we're talking about getting intentional with your content, and I'm sharing 6 of my favourite content goals to help you create content that moves your business forward.   

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

How can you make your content marketing more focused, more streamlined and more simple right now? How can you do less and have more impact? Where are you getting lost in busy work that’s not actually making an impact?

These are the questions I return to again and again; because even though I love creating content for my business, some times of life it can start to feel completely overwhelming. Like you, I’ve been juggling a lot of change the last few months, which has meant less time for.. Well just about everything. Which means it’s time to check back in with the ‘how’ of how you’re showing up, and making sure that your strategy not only gives you the best bang for your buck, but isn’t totally burning you out, and that’s exactly what we’re talking about on this week’s episode of The Content Download. 

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

When was the last time you sent an email to your list?

Yikes… that long?!

Sorry, I’m not here to make you feel bad. I just know how it goes: you’re told you’ve got to list build and so you start gathering emails… but what with the actually trying to work out what to say and worrying that if you pop into people’s inboxes every week you’re going to start being annoying, you kind of got you frozen, right? And now that valuable resource is getting cold.

You don’t need me to tell you that NOW is the time to get on and break that ice so you can start loving on that little tribe who opted in for a little extra you…

...but what I can share with you is a few simple tips for sending those first few emails so you can break the stalemate and get them re-engaged. That’s what we’re talking about on today’s episode of The Content Download. Come on, this is how you put your big girl pants on and get ready to hit send!

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Your story is not boring. You maybe tell it in a boring way, or are skipping over the good bits, but you have a story in you that you should be telling. That will magnetise your ideal clients to you; that people need to hear…

So how do you work out what that story is? Well, that’s what we’re talking about in today’s episode….

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Stories and storytelling is something of an obsession of mine. As a teenager I used to take my tape recorder into the hospital ward where my mum worked, and interview the old ladies about the stories of their lives. I’ve often wondered why I used to do that; but I think it’s because I’m interested in people; I want to understand them; because I think it helps us understand ourselves.

That’s why I always tell my clients that if you want to let people in more, all you’ve got to do is start telling your story. Obviously that’s easier said than done - because, how do you know you’re telling the right story, for the right reasons, at the right time? Because those things do matter.

This episode is getting you started with understanding why your story is one of your most important business assets, and why storytelling is one of your most valuable business tools. Here’s how to get started.

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

As business owner there are always times when things get a little overwhelming, and that's usually when things like showing up in our content and getting visible fall off the radar. But it doesn't have to be like that. Inside this episode I'm sharing 3 easy ways that you can avoid disappearing all together and keep serving your audience, without totally stressing yourself out.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Content and new media is all about personality driven brands right now, which is why having a strong voice is the unicorn skill of the entrepreneurial world right now.

The problem is, finding your voice can be so hard to do. Inside this episode I share with you the 4 lies that I believed that held me back from finding my voice inside my business, and that I see so many of my clients struggling with as well. If you're ready to finally be more like you in your content, press play.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

If you have a mission that could change the world, you need to build your business around people who share your values and you need to inspire them! In fact, the quickest way to reach more people with your message and to make a bigger impact, is by turning your mission into a movement. But how do you actually do that? Well, in this episode I'm going to be sharing with you exactly what that means, and how you can do it.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

What are the communication qualities every thought leader or impactor you've ever fan girled over share?  Well I think there are 3; and I call them the 3 languages of heart-centred communication, and in this episode I'm going to be sharing with you what they are, and how they can help you become a powerful and conscious leader with a growing audience of fiercely loyal fans.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Your content is your marketing, and without marketing you don't attract new clients; but if fitting content creation into your schedule only feels like a stress and a chore, that content you've spent hours creating will never get the same results as something you couldn't wait to share. In this episode I'm sharing my secret to creating daily inspired content that I can't wait to create, in less time, with more impact, and without burning out.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

When things stop working inside your business do you - a) buy another course b) start looking for a day job or..... c) check your messaging? Because just like you, your messaging is constantly evolving which means every now and then it will need a little tweak or things stop going to plan. Tune into this week's episode to find out what your messaging really needs to do, and the 5 tell tale signs that yours needs some TLC.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

In this episode, I share my 5 steps to tapping into your creative inspiration and nurutring the muse to give you a steady stream of inspired content, that will position you as a stand-out original thinker in your field. Sometimes what's on your heart is the thing that needs to be said, and content that is created from that place, is not only usually so much quicker to create because the words just flow, but it has a kind of magic to it - you can feel it and most importantly your audience can! Press play to unlock your own brand of content magic.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

Stop saying this: "I don't know what to say in my content!" and steal this little content mining workflow instead! In this episode I show you 3 easy steps to brainstorm compelling, new content ideas for your social media feeds, blog posts, podcasts and emails, so you have an abundance of ideas that will keep you showing up and serving your soulmate customers with content they want to binge on!

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

"Oh my god! What have I done?" We've all thought this after posting something on facebook or IG right? It's a good old vulnerability hangover and everyone goes through it. But what if that sense of creeping dread actually is founded, and you've just posted something that you really should delete... well, answer these 4 questions the next time your tempted to post something that feels a bit risky, and you'll finally know for sure.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/

The more vulnerable you get in your content, the more impact you'll have on your audience and the more likely they're going to become paying customer and clients. But it's not easy (don't I know it). In this episode, I'm getting personal and sharing my own struggle with letting people in through my content - and I share the story behind the vulnerable IG post that gave me a sleepless night.

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

In the last episode we talked about how if you want to create content that gets results, you need to be clear and intentional about what your content is for, by stepping into your role as the Editor in Chief of your brand. In this episode, I share with you the exact method I used as a commissioning editor on top glossy magazines to plan out the content for each issue, and show you how you can adapt it to create your very own content framework, that will get you clear on what you do talk about, what you don't talk about and what you've got to talk about every single month.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

Showing up and sharing content from your heart is so important... but if you’re not covering all the bases that need to be covered to nurture your audience, educate them, serve them and keep them moving towards your next step, it becomes a whole lot of effort for not a lot of return. That's why in this special 2-part episode I'm going to show you exactly how you can approach your content like it's your very own glossy magazine - not only so you can create compelling creative content without the overwhelm, but the kind of content that leads to more sales. Press play to step into your new role as Editor in Chief of your brand...

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

You absolutely can be visible - that means showing up regularly on social media and emailing your list and doing events and getting up on stage - and still be hiding. I call it Visible but Vanilla - here are 3 signs that this is what's keep your head butting up against that invisible ceiling. It's time to break through that block and rise...

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/

These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.

They’re still well worth a listen, so I’ve kept the full archive available.

If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here: www.theluminous.media/newsletter/

In an online world where content is everywhere how do you make yours stand out? The truth is, if you really want to make an impact and communicate your message on a larger scale, you've got to stop showing up in your content from a place of pure strategy, and start showing up and sharing from your heart voice. That's what this podcast is all about, and in this very first episode, I'm sharing what content with a heartbeat really is and a little of my story to getting my voice heard on line.

YOU WANT TO WRITE BETTER COPY & CONTENT?
Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-kit/

Copy Class - The copywriting crash course that helps you make more sales and gets your dream customers stuck on you like Velcro https://theluminous.media/learn/the-copy-class-bundle/

Fearless Content is the monthly membership helping coaches, creatives and heart-led entrepreneurs create content with a heartbeat!  Learn more here https://theluminous.media/learn/fearless-content/

YOU WANT TO TELL GREAT STORIES?
Download your FREE A Quick Guide to Storytelling for Soulful Entrepreneurs here:
https://theluminous.media/free-downloads/storytelling-guide/

Soul Story is the completely storytelling course for coaches, creatives and change-makers ready to create content and communications that call in their soul tribe. Learn more about Soul Story here: https://theluminous.media/learn/soul-story/


YOU WANT TO WRITE YOUR BOOK?
Grab your FREE 5 Signs You're Ready to Write Your Book Download here https://theluminous.media/free-downloads/grow-your-business-with-a-bestselling-book/