The Launch Playbook

Relationship-Based Sales Strategies with Dr. Nadia Brown

Tue, 20 Dec 2022 08:00:00 -0500

Dr. Nadia Brown explains what it means to have authentic sales conversations and shares the systems every online business owner needs to put in place to actually enjoy the sales process while closing high-ticket sales.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

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What It Really Takes To Have A 6-Figure Launch with Sandra Booker

Tue, 09 Aug 2022 08:00:00 -0400

Sandra Booker, an online business manager and growth strategist, works with familiar names in online marketing space behind-the-scenes on their launches. In this episode, she shares tactics for what it really takes to have a six-figure launch and how identify opportunities to raise your launch revenue from five-figures to six-figures.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

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Facebook: https://www.facebook.com/saravartaniansocialco

Sell Your Offers Better By Nurturing The Middle Of Your Funnel Strategically

Tue, 02 Aug 2022 00:00:00 -0400

Tamika Auwai shares why the middle of the funnel is overlooked, and how we can strategically create nurture content that actually sells our offers.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

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Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

How To Use Quizzes In Your Customer Journey

Tue, 26 Jul 2022 08:00:00 -0400

Quizzes have firmly claimed a space in the online business world as a top lead generation tool that can boost your list and amp up that like, know and trust factor. So if you’ve been considering adding a quiz to your lead generation or even as a tool during your launch, this episode is for you.
Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

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Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Launching A $9 Email Marketing Membership With Liz Wilcox

Tue, 19 Jul 2022 00:00:00 -0400

Launches will fall flat if your email list isn’t engaged or filled with people who actually want what you're selling them. That's where Liz Wilcox comes in with her $9 email marketing membership. She helps business owners make email marketing fun and doable while building a list full of buyers.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Behind-The-Scenes Of Launching A Media Company

Tue, 12 Jul 2022 00:00:00 -0400

Listen in as Courtney Chow and Samantha Masinsin take us behind-the-scenes to get an insider look at the early days of launching a media company.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

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Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

How To Elevate Your Offers With Personal Brand Photos

Tue, 05 Jul 2022 00:00:00 -0400

Nathalie Amlani shares how to use personal brand photography to elevate your suite of offers and connect with your audience.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Is It Time To Launch A Video Podcast?

Tue, 21 Jun 2022 00:00:00 -0400

Jocelyn Montemarano shares why business owners want to grow their thought leadership through video podcast content to create authority and visibility.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

What Is A Virtual Summit And Is Launching One Right For You?

Thu, 16 Jun 2022 00:00:00 -0400

Learn Jenn Zeller's best tips, strategies and myth-busters for hosting a virtual summit to grow your email list, collaborate with other business owners and boost your launch.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Stay On Track With Your Business Goals And Promotions Using CEO Days

Tue, 14 Jun 2022 00:00:00 -0400

Ashley Kang of AHK Business Management spills her ideas and strategies for planning CEO Days that ensure you're aligned with business goals, avoiding shiny object syndrome and planning your launch promotions.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

What You Need to Know About Using Reels In Your Launch with Laura Bitoiu

Thu, 09 Jun 2022 00:00:00 -0400

Wondering how to use reels in your launch marketing plans? Laura Bitoiu of B Squared Social has ideas to help you get started and what to avoid if you want to grow your business with Reels.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Lessons In Mindset and Money with Natalie Bullen

Thu, 19 May 2022 00:00:00 -0400

Natalie Bullen, a wealth and money mindset coach and the owner of Unapologetic Wealth, discusses the common practices and mindset issues keeping business owners from reaching the next level in their business.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Using Research To Improve Your Messaging

Tue, 03 May 2022 00:00:00 -0400

Listening is your best copy strategy. Learn 5 ways you could begin gathering research all year long (and not just when you work with a copywriter like me) or in your annual survey.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

5 Email Sequences That Boost Your Launch Results (Before You Even Launch)

Tue, 19 Apr 2022 00:00:00 -0400

Planning your calendar of promotions and launches? Check-in with your business to see if you are missing any of these top five emails sequences from your current stack and make a plan to incorporate them in–doing so can boost your email open rates, and help you fill up your next launch with perfect for your offer clients.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

How To Add Joy To Your Launch

Tue, 12 Apr 2022 00:00:00 -0400

Focusing on joy is not the first thing we think of when it comes to launching, and after the past few years it may feel like some of the joy has evaporated in business too. Lianne Kim, a business coach and founder of Mamas & Co., shares how to emphasis joy while still building a business that hits your launch and impact goals.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

How To Create On-Brand Graphics For Your Next Launch

Tue, 22 Mar 2022 00:00:00 -0400

There comes a time when you want to leave behind the beta launches and Google Doc sales pages and level up your launch assets. Christine Lieu, shares how to create cohesive branding for your next launch and when it's time to level up your brand graphics.

How To Stand-Out By Creating Your Signature Framework

Thu, 17 Mar 2022 00:00:00 -0400

As much as we try to avoid it, as an online business owner we may come up against imposter syndrome as we wonder why they heck anybody would choose us against someone else in our industry. And though deep down we may believe there’s room for us all to succeed, it’s not uncommon to question how our services and our help are really different from anybody else out there? That's where creating a signature framework comes in and our guest, Heather Crabtree, takes us through the steps to make one happen.

A 5-Figure Launch With A Tiny List

Tue, 08 Mar 2022 00:00:00 -0500

Natalie Koussa shares her story of coming back from a failed launch to have a 5-figure launch with a tiny audience.

Tips To Price Your Offer With Confidence

Tue, 01 Mar 2022 00:00:00 -0500

We’ve all heard the advice to charge what you’re worth, and we’ve all looked at competitors sites to try to figure out what price works best, but there is a more effective way to determine the cost of your offer and that's where business coach, Lara Wellman, comes in. She shares her best tips for pricing your offer so that making sales feels less complicated and never gross.

Underused Strategies For Launching with Jordan Gill

Tue, 22 Feb 2022 00:00:00 -0500

Jordan Gill, an operations consultant and founder of Systems Saved Me, shares her best strategies for launching your VIP day and gives us the details on how her and her team launch their Done in a Day conference.

How To Overcome Perfection & Sell On Webinars

Thu, 10 Feb 2022 00:00:00 -0500

Webinars give you the opportunity to present a program offer to a perfectly primed audience excited to learn more, but what if making the pitch leaves you stuck in perfection mode or feeling yucky about selling? Our guest, Heather Sager, a speaking coach and trainer who helps online entrepreneurs joins us to share how her top strategies to overcome perfectionism and sell with ease.

How An OBM Can Transform Your Next Launch

Thu, 20 Jan 2022 00:00:00 -0500

If you’ve ever wanted to hire support for your launch (and beyond) but didn’t actually know what kind of help you needed or ever got lost in all the steps of a launch, then tune in. Erika Macauley, an Online Business Manager, is sharing how to best use an OBM to transform the systems and tools that boost your launch's success and support your team.

Perfect Your Pre-Launch Period

Thu, 06 Jan 2022 00:00:00 -0500

Your launch is only as strong as your audience, and your audience gets pumped up and ready for your offer through the pre-launch period. Ash Chow, a fellow copywriter, walks us through the essential pieces of a successful pre-launch period, including content, timing and more.
Connect with Ash Chow http://www.ashchow.com

Turn Browsers To Buyers In 4 Pages

Thu, 30 Dec 2021 00:00:00 -0500

What if you could launch your online group offer or your service with only 4 pages instead of the complicated 30+page websites filled with landing pages, tripwires and pop-ups? Samantha Mabe, a creative director and designer, shares her simple 4-page launch strategy to turn browsers to buyers.

Learn more about Samantha Mabe of Lemon and The Sea here https://www.lemonandthesea.com/

How To Add More Personality To Your Launch Copy

Thu, 16 Dec 2021 00:00:00 -0500

Writing copy that really, truly sounds like you is one of the best ways to get people to know, like and trust you. Letting the real you shine through is also an opportunity to call in the people you’d actually love to work with most. Christina Torres shares strategies for ditching the corporate speak and letting your personality pop.

Connect with Christina Torres at https://runandtellthat.co/

Legally Secure Your Online Offer

Thu, 02 Dec 2021 00:00:00 -0500

Learn online business and course creator specific tips to protect yourself and your intellectual property so you can focus fully on serving you the new members and clients inside your digital course or group offer. Andrea Henry, a Cambridge-educated business lawyer, shares how we can harness the law to grow our online business and legally protect it.

Learn more about Andrea Henry at Henry Business Law https://henrybusinesslaw.com/

Check out The Secure Startup https://thesecurestartup.ca/

The Power of the Post-Launch Period

Thu, 11 Nov 2021 00:00:00 -0500

Business owners pour so much energy and strategy into their pre-launch runaway and launch plans, but the post-launch period is often neglected leading to missed opportunities for revenue, growth, and insights. Andrea Shah shares the 3 key moves we can make to improve your launch success today and in future launches.

Learn more about Andrea Shah, a Launch Copywriter, here: http://www.andreashah.com

Proven Strategies for Customer Retention

Thu, 28 Oct 2021 00:00:00 -0400

Customer retention is really just code for relationship-building, according to our guest, Marcy Lynn. In this episode we dig into why human connection is one of the best ways to optimize retention and magnify impact when you know how to incorporate it into your launch plans in an authentic way.

Connect with Marcy Lynn, Retention Strategist & Copywriter, at marcylynn.co

How To Get Started With Private Podcasts For Your Lead Magnet & Beyond

Thu, 14 Oct 2021 00:00:00 -0400

Private podcasts are gaining in popularity and for good reason...folks are tiring of screentime and downloading PDFs they never get a chance to read. Podcasts are the ultimate in on-the-go learning. Kim Tradewell, a Podcast Coach & Audio Content Creator, spills the details on how to use private podcasts for your next lead magnet and how else this powerful tool can be used to quickly build the like, know, and trust factor.

Sign up to get Kim's private podcast, How to use Podcasting to sell your offers, here: https://view.flodesk.com/pages/6115f0e3cc47703eef2cf394

Simplifying Your Launch Tech Stack With Astrid Sucipto

Thu, 23 Sep 2021 00:00:00 -0400

Tech headaches happen as part of a launch, but they can be avoided or at least hugely reduced. In this episode I'm joined by our regular guest expert in The Launch Playbook Club, Astrid Sucipto, to share how to start building your simple tech stack.

Astrid Sucipto is a digital marketing tech expert who has been helping entrepreneurs with their marketing technology since 2017. This includes website development as well as systems stacking and integrations for online launches. Specializing in online programs, Astrid founded Digital Pixie to help make your digital marketing tech woes go away.

Learn more about Astrid here: https://digitalpixie.ca/

How Your Personal Brand Supports Your Launch Efforts with Monique Bryan

Thu, 09 Sep 2021 00:00:00 -0400

What happens if we jump right into a launch without having clarity on our personal brand? Monique Bryan, a personal brand coach, spills the details on how our branding and launch intersects and what we can do immediately to strengthen ours.

Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you’re getting a creative director for your brand. She will train you on how to clarify your messaging, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry and use your personal brand as a visual communication power tool.

Grab Monique Bryan's FREE Juicy Content Guide here: https://bit.ly/juicycontentguide

The 10-Year Path to Becoming A Launch Copywriter

Thu, 26 Aug 2021 00:00:00 -0400

It's been 6-years since I went full-time in my business and more since I started side-hustling while teaching. Tune into this special behind-the-scenes episode where I share a private peek at moving from full-time job to becoming a full-time copywriter.

Learn more about my story at www.saravartanian.com

10 Learnings From My Recent Launch

Thu, 19 Aug 2021 00:00:00 -0400

Launching teaches you so much about your business, your audience, and yourself. Every time I do it I walk away with so many learnings that I want to immediately put into place. It's through these lessons that each launch gets better and better. In this episode, I'm spilling the details on the 10 biggest takeaways I learned from my most recent launch of The Launch Playbook Club.

By the time you're listening to this my team and I are already getting ready for our Fall launch and will definitely be putting some of those learnings into action.

Get on the waitlist for The Launch Playbook Club here https://www.saravartanian.com/launch-playbook

Come say hello to me on Instagram @saravartanian and share with me your biggest takeaway from this episode.

Sticking With A Simple Repeatable Launch Plan With Rebecca Tracey

Thu, 12 Aug 2021 00:00:00 -0400

Think your strategy and copy needs to change for every launch? You can rinse and repeat it as long as the folks you want to work with are interested in it and it still is relevant to you too. Rebecca Tracey, founder of The Uncaged Life, shares how to keep your launches simple by finding a plan that works and sticking with it.

Rebecca Tracey is the founder of The Uncaged Life where she works with coaches and online business owners to get clear on their brand message, create packages that sell, and help them get and keep clients (all while working from home with no pants on).

Learn more about working with Rebecca and The Uncaged Life at http://theuncagedlife.com/

Sustainable Visibility® For Launching & Beyond with Mai-kee Tsang

Thu, 05 Aug 2021 00:00:00 -0400

TW: This episode contains mention of sexual assault. Launching requires us to put our ideas and ourselves out into the world. For lots of folks, myself included, it can be a really vulnerable thing that takes a lot of energy or perhaps fear, or causes us to retreat afterwards to regroup.

Join me as I chat with Mai-kee Tsang to talk about how we can focus on consistent visibility that honors ourselves while still allowing us to connect to humans we want to connect with as part of our launch.

Mai-kee Tsang is the Founder of the Sustainable Visibility® Movement, Podcast Guesting Strategist & Host of the Quiet Rebels Podcast. She helps underestimated & underrepresented women in business to be consensually seen as they become more visible to share their message, so they can grow their impact-fuelled businesses on their terms for the long haul.

Learn more about Mai-kee Tsang at https://maikeetsang.com or join the waitlist for her Sustainable Visibility® Incubator https://maikeetsang.com/svi-waitlist

Replay: How To Have A Launch That Respects Your Energy

Thu, 22 Jul 2021 00:00:00 -0400

Since we're heading into summertime I'm taking an energy break. Time away, to a cottage on a lake. After my recent launch of the Launch Playbook Club, I thought it was a perfect time to bring back one of your favourite episodes to reflect on how to have a launch that respects your energy with Tasha Booth.

See, launching has a kind of a bad reputation for demanding more of us than we want to give it, but the truth is, that's what I love about it. It asks us to bravely put our offers into the world so we can connect with more of the people we love working with. But it really doesn't have to feel exhausting.

Listen to this replay, to find out how you can prepare energetically for your Q3 and Q4 launches, and then we'll be back to a regularly scheduled program on July 29th.

——

This episode I'm speaking to Tasha Booth, Founder and CEO of The Launch Guild, to discuss ways to have a launch that feels good to you and how to avoid common missteps that come up.

Learn more about Tasha and her launch agency at https://thelaunchguild.com/

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

How To Use Your Podcast To Drive Excitement For Your Launch

Thu, 08 Jul 2021 00:00:00 -0400

Do the words launch runway make you feel exhausted?

Yep, I get that. But, if you're ready to commitment to one piece of core content each week on a podcast, this episode is your cheat sheet to leverage your efforts and use your podcast to build excitement for your launch.

A podcast is also a great way to start shifting perspectives so the people you'd love to invite into your program start reframing how it's possible to reach their big goals and dreams. Ya know, the ones you can help them with your offer. Join me as I chat with my own podcast editor and coach, Emily Milling, to talk about how to use your podcast to boost your launch.

Learn more about Emily Milling, Founder of The Ultimate Creative, and how her and her team can help you create and product your podcast at https://theultimatecreative.com/

Small List Boosters

Thu, 01 Jul 2021 00:00:00 -0400

In this solo episode, I'm spilling 5 ways to boost your email list growth using your lead magnet. Focus on this during your pre-launch phase.

Links:
Sara's Custom IG Landing Page: https://www.saravartanian.com/insta

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

Scaling Your Offer With Human Connection

Thu, 17 Jun 2021 00:00:00 -0400

In this episode, I'm talking about ways you can add human connection into your launches and offers, because that what's at the heart of all good launches–ones that serve the people who go through them and ones that also build your bank account. Get out your notebooks because I'm sharing more than a dozen ideas to create a scaled offer that still allows plenty of opportunities for connection.

Links:
Think Tank Mastermind: https://thecopywriterclub.pages.ontraport.net/thinktank
We Should All Be Millionaires: https://helloseven.co/club/#choose-membership
Heather Crabtree: https://heathercrabtree.com/
VideoAsk: https://www.videoask.com

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

5 Stages Of A Launch

Thu, 10 Jun 2021 00:00:00 -0400

In today's solo episode, I'm taking you through the 5 phases of a launch funnel. You'll also discover a few ways you can self-identify which stage you are in right now to get clarity on next steps.

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

5 Launch Playbook Club Members Share Their Experience Inside The Club

Thu, 03 Jun 2021 00:00:00 -0400

In this episode, I share the reasons I started The Launch Playbook Club, and how I decided what to include in this group program. You'll also hear from five members who recorded their feedback around how the Club has helped them launch.

Links:
Sales Page Slumber Party https://www.saravartanian.com/hot-seats

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

A Reminder About Reducing Risk On A Sales Page

Thu, 27 May 2021 00:00:00 -0400

In this solo episode, I'm talking about why we need to reframe our thoughts on using guarantees, visuals and payment plans for your offers, and instead, use empathy to consider why your would-be clients and members may need these to overcome their objections to purchase.

Links:
Sales Page Slumber Party https://www.saravartanian.com/hot-seats

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

[Sneak Peek into The Launch Playbook Club]: Find Your Messaging Training

Thu, 20 May 2021 00:00:00 -0400

This episode gives you a sneak peek into one of the monthly trainings in The Launch Playbook Club. Your messaging matters most when it comes to sales. That's why knowing how to use voice of customer research helps you convert and sell more of your offers. In the clip of the messaging training, learn what type of information helps you refine your message.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Just Launch It

Thu, 13 May 2021 00:00:00 -0400

This short episode is your friendly reminder to #justlaunchit. Don’t overthink it. Try not to worry about having everything ‘perfect’. Don’t stress yourself trying to follow a rigid launch formula. Just… launch it.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Copywriter Secrets For Building An Irresistible Lead Magnet That Builds Your Business

Thu, 06 May 2021 00:00:00 -0400

Creating an irresistible lead magnet is the first step of your list-building funnel. You want to put this front and centre on your website, and set up plenty of opportunities for people to sign up to receive it. This lead magnet should link to the primary offer you want to sell.

This episode talks about where most lead magnets go wrong (what to avoid), what effective lead magnets do, and 4steps to creating your own irresistible lead magnet.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

What Netflix Can Teach Us About Launching

Thu, 29 Apr 2021 00:00:00 -0400

It turns out there’s a biz lesson to be learned from all this pandemic, late night TV. When you’re in launch mode, you need to be thinking about the journey you’re taking your audience on. How are you keeping them excited as you progress through the stages of your launch? And how do you serve them up content they’ll specifically love?
The answer? Be more like Netflix.

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Your Newest Launch Strategy: Hosting Hot Seats And Having Fun

Thu, 15 Apr 2021 00:00:00 -0400

If you're tired of following 'typical' launch plans, creating slide decks for webinars or just done with feeling like you have to show up as a "Serious Smart and Fancy Person" to sell your offer, this is the episode for you. Listen to Hillary and I talk about having more fun with your launches, and why Hot Seats may be the thing that makes you (and the people you want to work with) love launching again.

Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @hillaryweiss.com. She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW). Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Twitter @hcweiss

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How To Write A Service Page That Sells Your VIP Day Offer

Thu, 08 Apr 2021 00:00:00 -0400

Learn where service pages go wrong, what makes an effective VIP Day service page, and 5 steps to follow to write an irresistible service page that sells your VIP Day offer.

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How To Have A Launch That Respects Your Energy

Thu, 10 Dec 2020 00:00:00 -0500

This episode I'm speaking to Tasha Booth, Founder and CEO of The Launch Guild, to discuss ways to have a launch that feels good to you and how to avoid common missteps that come up.

Learn more about Tasha and her launch agency at https://thelaunchguild.com/

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A Counter-Intuitive Approach To Lead Magnets

Thu, 03 Dec 2020 00:00:00 -0500

This week I'm sharing a strategy I've only taught in high-level masterminds or to private launch clients. It's how to use a free lead magnet to bring you 5-figures in sales using a counter-intuitive strategy that helps you get to know what people really want from you.⁠
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In this week's episode, I spill exactly how I used this strategy myself and how it led to 75k in business⁠, what taking an unscalable approach to list-building gives you AND each new person who joins your list⁠. Plus you'll hear how to use this strategy to create offers that the people you love to serve actually want⁠. I'm joined by Annie Bacher, a SaaS copywriter, who shares her recent experience with putting the unscalable lead magnet method to work in her business.

Read my recent Forbes feature where I talk about the unscalable lead magnet method: https://www.forbes.com/sites/stephanieburns/2020/11/08/how-to-create-a-free-lead-magnet-that-brings-you-five-figures-in-sales/
Check out Annie's website at anniebacher.com
See how she put this strategy into play and get her Fresh Look copy review freebie at anniebacher.com/freshlook

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The Secret P.I. Method To Interview Your Customers

Thu, 26 Nov 2020 00:00:00 -0500

Customer interviews are one of the most misunderstood forms of customer research (and the most hated). But if you can get them right, they'll not only make writing your sales copy a breeze, they'll get your powerful results.

In this episode of The Launch Playbook Podcast, I'm joined by Nicola Moors, a copywriter and former crime journalist who spills the secrets she learned for successfully getting people to open up to her in interviews.

Check out Nicola Moors here: https://www.nicolamoors.com

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Launch An Email List That Converts From Day One

Thu, 19 Nov 2020 00:00:00 -0500

Build a solid funnel from Day One by following my "Oh Em Gee, You Get Me" list-building funnel roadmap.

Today's episode of The Launch Playbook Podcast is a step-by-step training so you know exactly what goes in your funnel and why it matters. Tune in to learn the 7-steps to a solid funnel, how to skip a common mistake that can cost you sales, and the five emails you want to include in your welcome sequence.

Like this training? You can scoop it up along with a video walk-through and a welcome sequence copy template by joining The Launch Playbook Club today. Details here: https://www.saravartanian.com/launch-playbook

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Protecting Your Intellectual Property with Kristen Roberts

Thu, 12 Nov 2020 00:00:00 -0500

You're launching offers into the world, creating amazing assets and sharing your brilliance...but is your I.P. protected? In this episode, Intellectual Property lawyer, Kristen Roberts, is sharing what online business owners can do to protect their assets and how to use your I.P. to make more money.

Want to read more about this episode? Go to https://www.saravartanian.com/blog/08

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What's Possible When You Launch With Support with Lily Horbatiuk

Thu, 05 Nov 2020 00:00:00 -0500

This episode I'm joined by The Launch Playbook Club member, Lily Horbatiuk, who is a certified sleep consultant. Lily took her signature 1-on-1 process and turned it into a course. Here we're chatting about how getting copy coaching and strategy as she DIY'd her second launch helped improved her results.

Want copy feedback, access to templates and strategy support next time you launch? Check out The Launch Playbook Club, a membership for service-based business owners who want to launch a course, membership or group offer into the world. Sign up to join the club here: https://www.saravartanian.com/launch-playbook

Want to read more about this episode? Go to https://www.saravartanian.com/blog/07

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Four Launch Lessons That Matter

Thu, 29 Oct 2020 00:00:00 -0400

In this episode, I'm sharing four lessons I've learned after working on dozens and dozens of client launches and my own, over the last few years as a launch strategist and copywriter. These lessons aren't about a specific plan to follow but they’re equally important to the success of your first or next launch.

Want copy feedback, access to templates and strategy support next time you launch? Check out The Launch Playbook Club, a membership for service-based business owners who want to launch a course, membership or group offer into the world. Sign up to join the club here: https://www.saravartanian.com/launch-playbook

Want to read more about this episode? Go to https://www.saravartanian.com/blog/06

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Debriefing Our DCA Affiliate Experience with Brittany McBean

Thu, 22 Oct 2020 00:00:00 -0400

Wondering what kind of lessons they are to be learned by being a Digital Course Academy Affiliate and seeing being the scenes in Amy Porterfield's launch? I'm joined by my fellow launch copywriter and pal, Brittany McBean, to debrief our biggest takeaways.

Want to read more about this episode? Go to https://www.saravartanian.com/blog/05

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What You Really Want To Consider When Creating Your Course with Adrienne Johnson

Thu, 15 Oct 2020 11:00:00 -0400

Adrienne Johnson, professional course writer by day and helping entrepreneurs scale their businesses through course creation by night, discusses the importance of ethics, knowing who your course serves best, getting clarity on what actually needs to be included, and how to manage expectations when creating your course. If you're in the creation stage of launching, you'll want listen to this episode, and check Adrienne out at https://www.adriennejohnson.co/

Want to get the scoop on this episode? Go to https://www.saravartanian.com/blog/4

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Design Your Sales Page To Convert with Doris Chung

Thu, 15 Oct 2020 10:00:00 -0400

Doris Chung, a Sales Page Conversion Designer at www.dorischung.com, shares top design mistakes that may be hurting your sales page conversion, and how to correct them.

Want to get the full scoop on this episode? https://www.saravartanian.com/blog/3

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Grow Your Membership Without Live Launches with Elle Drouin

Thu, 15 Oct 2020 10:00:00 -0400

Elle Drouin, founder of StyledStockSociety.com, shares how she scaled her membership without live launching. Hint: metrics play a big role!

Want to get the scoop on this episode? Go to https://www.saravartanian.com/blog/2

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18 Questions To Self-Assess Your List-Building Funnel

Thu, 15 Oct 2020 08:00:00 -0400

Launching is so much easier if you have a solid list. That's why in The Launch Playbook Podcast's first episode, I'm sharing the 18 questions you can use to self-assess your list-building funnel to see if it's conversion ready.

And if you want to get your hands on this funnel report card, and build a list that converts from Day One, then check out The List Playbook for only $37. It's my proven step-by-step template and workshop series that teaches you how to write and create a list-building funnel that converts! https://www.saravartanian.com/list-playbook

Want to get the scoop on this episode? Go to https://www.saravartanian.com/blog/1

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