Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

BYS 17 | Promoting Your Summit Without Paid Ads

Sat, 18 Oct 2025 06:00:00 -0400

Think you need paid ads to pack a virtual summit?

Let’s flip that script (coming from a FB ad strategist!).

Today, we'll map out a no-ads growth plan that’s driven by trust, smart partnerships, and a visible, human presence!

You absolutely can fill seats and create momentum without touching a single ad dashboard (unless you want to!).

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 16 | Summit Topics That Convert

Sat, 27 Sep 2025 06:00:00 -0400

In this revealing episode, I dive deep into the methodology behind creating summit topics that naturally attract your ideal buyers. The key is finding that specific audience that will self-select if the summit is for them without being so niche that only a handful of people qualify.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 15 | Mastering Registration Retargeting: The One Summit Ad You Can't Skip

Sat, 13 Sep 2025 03:00:00 -0400

Ever wondered which marketing strategy gives you the biggest bang for your buck when promoting your virtual summit? Registration ads!

Registration retargeting ads are the most cost-effective advertising strategy for summit hosts with limited budgets, focusing on people who visited your registration page but didn't sign up.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 14 | Your Post-Summit Success Plan to Maximize Your Virtual Summit

Sat, 06 Sep 2025 03:00:00 -0400

Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit. That's why it's essential to plan what will happen after your summit to capitalize on the new relationships you've built through speaker promotions and advertising.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 13 | Why I Fell in Love with Online Summits and You Might Too

Sat, 06 Sep 2025 01:00:00 -0400

In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending.

After working behind the scenes on approximately 20 summits, presenting at over a dozen, and attending more than 50 as a participant... I truly feel like summits are my happy place!

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 12 | Using Retargeting Ads To Boost Your Summit's All-Access Pass Sales

Sat, 23 Aug 2025 14:00:00 -0400

Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.

While one of the main benefits of a virtual summit is growing your email list with free registrations, there is also an opportunity to make additional revenue by converting those free attendees into all-access pass purchasers.

Using retargeting ads can be a powerful tool to convert more summit attendees into AAP holders before your summit even starts.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 11 | When An Ad Fail: How Small Changes Made a Massive Difference

Sat, 16 Aug 2025 03:00:00 -0400

Ever watched your Facebook ad budget disappear with nothing to show for it?

You're not alone.

In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely failing lead generation campaign into a conversion powerhouse using targeted, strategic changes.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 10 | Three Critical Pre-Summit Funnels Every Host Needs

Sat, 09 Aug 2025 06:00:00 -0400

Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!

In this episode, I share the three essential funnels every summit host needs to implement for maximum impact.

Funnel #1 is highly recommended

Funnel #2 is nice to have, especially for experienced summit hosts

Funnel #3 is 100% necessary and your summit might flop without it...

Jump in now to learn more about the what and why behind each, plus the biggest mistakes I see and how to fix them.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 9 | Must-Haves Before Running Summit Ads

Sat, 02 Aug 2025 03:00:00 -0400

Ready to amplify your summit with paid advertising?

In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping these foundations can drain your budget with disappointing results.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 8 | Facebook Ad Metrics Essential for Summits Promo Success

Sun, 27 Jul 2025 04:00:00 -0400

For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency.

In this episode, we'll dive into each of the 5 key metrics, why they're important and how to track them. Plus, I give some tips and strategies for improving the metrics if things aren't going well.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 7 | Behind the Scenes: Summit Success Secrets

Sun, 27 Jul 2025 03:00:00 -0400

Behind every successful online summit lies a strategic approach that most hosts discover only through painful trial and error. After supporting over two dozen successful summits across multiple niches, I've identified some patterns that separate thriving events from those that struggle to gain traction.

In this episode, we'll chat about some of the mistakes I see (and what to do instead) as well as some of the most successful strategies. Plus, two things that always surprise me about successful summits!

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 6 | Unlocking Speaker Promotion for Summit Success

Sun, 27 Jul 2025 02:00:00 -0400

Getting speakers to promote your summit can be challenging, but understanding why they hesitate and implementing strategic solutions will transform your promotional results and summit success.

In this episode, we'll discuss some of the main reasons why speakers don't promote and what you can do to help prevent or at least minimize their roadblocks.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 5 | Ad Budgeting For Virtual Summits

Sun, 27 Jul 2025 01:00:00 -0400

In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget.

Through the episode, I break down a four-level approach to layering your ads including the order to stack different ad types, the percentage of your budget to allot to each type, how to balance the budget for warm and cold audiences, and more!

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 4 | Three Powerful Ad Strategies That Drive Summit Success

Mon, 21 Jul 2025 06:00:00 -0400

Facebook ad strategies can dramatically grow your summit attendance without wasting money when you focus on the right approaches at the right times.

While summit registration ads should receive the bulk of your budget, there are three additional strategies that can dramatically amplify your results. In this episode, I'll also share a bonus tip PLUS one of the most common mistakes I see summit hosts make.

➤ Download the 8 Week Plan

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Email Me → support@jenzaiadimartile.com

BYS 3 | Marketing Your Summit: An 8-Week Timeline

Mon, 21 Jul 2025 03:00:00 -0400

The success of your virtual summit hinges on a strategic marketing approach that builds momentum at exactly the right times. As a Facebook ad strategist who's guided countless summit hosts to sold-out events, I'm pulling back the curtain on the precise marketing timeline that turns an ordinary summit into a registration powerhouse.

In this episode, we'll break down the eight-week marketing timeline for your upcoming summit, working backwards from the event to ensure a strategic approach and successful outcome. Reverse engineering your marketing plan allows you to build momentum, nurture your audience, and drive registrations effectively.

➤ Download the 8 Week Plan

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 2 | What exactly is a summit?

Mon, 21 Jul 2025 00:00:00 -0400

So, what exactly is a summit? This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit...

1. Why should I host a virtual summit?

2. Should the tickets be free or paid?

3. Should the sessions be live or pre-recorded.

Listen now to discover how to make these crucial decisions with confidence and set yourself up for summit success from the very beginning.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BYS 1 | WELCOME TO BEFORE YOUR SUMMIT!

Sun, 20 Jul 2025 21:00:00 -0400

"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday, I'll deliver actionable strategies specifically designed for summit hosts who want to stop throwing money at ineffective advertising and start creating events that convert.

Whether you've hosted multiple summits or are planning your first one, these Saturday Strategy Sessions will equip you with the knowledge to make your next summit a business-changing event.

Subscribe now and join a community of summit hosts determined to create events that not only build their lists but transform their businesses tenfold.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

201 | Matching Your Lead Magnet to Your Audience [A Case Study]

Sat, 26 Apr 2025 17:00:00 -0400

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources.

Through this client case study, I explore way you can match your lead generation strategy to your specific audience's needs and preferences (and your own!)

In this episode, we'll chat...

✨ The differences between B2C and B2E audiences
✨ What to do when a traditional PDF lead magnet isn't right for your audience
✨ Three steps to identifying the RIGHT lead magnet
✨ Some of the expected trade-offs with different types of lead magnets including conversion rates and costs per lead

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

200 | The Balancing Act: Back to Teaching & Running My Business

Sun, 13 Apr 2025 15:00:00 -0400

In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should work for you, not the other way around.

After many different renditions of my business, I hope the insights into how my business is working for me right now can support you! Remember, it's okay for your business to change as your life evolves. You're in control and can adjust your business model to fit your current season.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit

Sat, 29 Mar 2025 20:00:00 -0400

Are you looking to fill your virtual summit with eager participants? In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive registrations, VIP upgrades and more.

Part 1: The three facets of a success marketing plan for your summit

Part 2: Backwards planning for summit marketing success

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Email Me → support@jenzaiadimartile.com

198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit

Sat, 22 Mar 2025 22:00:00 -0400

Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit. By working backward from your kickoff date, you can ensure maximum success with your marketing strategy!

In this episode, we chat about...
✨ The most important steps to take from 3+ months out to the day before your summit

✨ How to incorporate the three essential summit marketing facets into your timeline
✨ How to create a three-phase paid advertising strategy to maximize your registrations and VIP ticket sales.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

197 | Summit Success Series: Strategic Marketing for Online Summits

Sat, 15 Mar 2025 03:00:00 -0400

Are you hosting a summit this summer? Then you'll definitely need a strategic marketing plan. With careful preparation and planning, you can ensure your summit supports your goals of audience growth and revenue generation.

In this episode, we explore...

✨ What a summit is and how they can make you money

✨ Why it's essential to have a strategic marketing plan

✨ The three facets of your strategic summit marketing plan

Join us next week as we discuss backwards planning your summit promotion timeline from your kickoff date.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

196 | The Most Important Part Of An Ad Campaign: Five Essential Questions for Success

Sat, 01 Mar 2025 16:00:00 -0500

This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.

In this episode, we'll chat about...
✨ Five essential questions every marketer should consider before launching ads
✨ The importance of emotional connection in marketing messages
✨ How to relate offers to seasonal themes for better engagement

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

195 | Is $20/day enough for my FB ads? [💡 FAQ]

Sat, 15 Feb 2025 16:00:00 -0500

In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient. I break down costs associated with different ad types and how your goals and audiences impact these expenses.

Budgeting for your ads is a crucial part of the success formula when running ads. Make sure your budget is on target!

In this episode, we'll chat about
✨ the three primary ad types and analyze of costs associated with each type

✨ how target audience (i.e., warm vs. cold leads) factors into your budget

✨ my recommendations for minimum budgeting per ad type

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Email Me → support@jenzaiadimartile.com

194 | Navigating My Personal Love-Hate Relationship with Ads

Sat, 08 Feb 2025 21:00:00 -0500

This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer.

While many businesses rely on ads for visibility and sales, most consumers have a much more negative view of ads. As an ads manager, I find it difficult to balance these two opposing sides.

This episode is a peak inside my struggles.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

193 | My Secrets to Financial Stability in Business | Business Budget With Me

Sun, 02 Feb 2025 11:00:00 -0500

Effective budgeting is critical for entrepreneurial success! That why, this week, I share my personal insights on how I manage my business finances using strategies like Profit First and YNAB. By prioritizing savings, taxes, and owner draw, and carefully evaluating expenses, it's possible to have a financially stable solopreneur business!

In this episode, we'll chat about
✨ How I allocate money my business using the Profit First method
✨ What I do with the money once it has been allocated
✨ Why (as a Canadian) I don't like using Paypal
✨ The benefits to paying annual vs. monthly

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

192 | Mastering Weekly Routines: 5 Questions To Ask To Gauge Your Ad Success

Sat, 25 Jan 2025 10:00:00 -0500

Ever thought about parallels between teaching methods and effective Facebook ad strategies? Join me for this week's Saturday Strategy Session where we talk about setting clear goals, measuring success through key metrics, and continuously optimizing campaigns, listeners learn actionable tips to improve their advertising efforts.

In this episode, we'll chat about
✨ Importance of establishing clear goals for ad campaigns
✨ Measuring success with specific metrics
✨ The importance of testing and optimization techniques for ads
✨ How to adapt strategies based on performance data and insights

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

191 | Mastering Marketing in 2025: Quality, Consistency, and Authenticity

Sat, 18 Jan 2025 16:00:00 -0500

This episode focuses on essential marketing strategies for 2025 and shares what I'm going to be keeping and leaving behind this year! The discussion offers actionable insights for creating a sustainable marketing plan that aligns with personal and business goals.

In this episode, we'll chat about
✨ The importance of quality and consistency in content creating
✨ Why relationship building will always be essential
✨ The pitfalls and risk of the tactics I'm leaving behind this year
✨ Actionable steps for auditing personal marketing practices

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

190 | A Checklist to Prepare for 2025

Sat, 14 Dec 2024 03:00:00 -0500

As the year draws to a close, it’s really easy to forget some of these small tasks. So I complied a checklist of all the things I'm doing to prepare for next year and make my life as easy as possible in such a chaotic time.

In this episode of Market, Scale, Grow, we'll chat about...
✨ things to do in your email service provide
✨ organizing your Gmail and Google Drive
✨ content and metric audits to wrap up the year

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

189 | Aligning Life and Business Goals - 5 Reflection Question To End The Year

Sat, 07 Dec 2024 03:00:00 -0500

Can taking a step back from your business actually be the key to future success? I've done just that and now I'm ready to share how pressing pause on both business and social media activities has reignited my passion and brought new clarity to my goals for 2025. This episode offers a bit of an inside look at my journey through an interesting season of life.

In this episode of Market, Scale, Grow, we'll chat about...
✨ my journey over the past year
✨ how I'm struggling reinventing myself as I come back
✨ 5 reflection questions I've been using in this season

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

188 | Mastering Facebook Ad Audiences - My 4 Fave Audiences To Use

Sat, 23 Nov 2024 03:00:00 -0500

There are four crucial audience types—warm audiences, lookalikes, interest-based, and the newly introduced broad audiences—that every advertiser should be testing.

Join us for this episode as we dissect each of these different audiences and walk through how to set each one up. You'll even hear Jenzaia stumbling through the ads manager throughout the episode!

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Email Me → support@jenzaiadimartile.com

187 | A 3-Day Testing Protocol for Success

Sat, 16 Nov 2024 03:00:00 -0500

Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours!

Get started optimizing right away!

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

186 | Using Urgency In Life & Business

Sat, 09 Nov 2024 03:00:00 -0500

Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋‍♀️

Come along with me as I learn how cultivating a sense of urgency in my life and business. Today, I'm sharing some tips that I'm personally using to become better at this important skill!

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

185 | Are You Experiencing Campaign Fatigue?

Sat, 02 Nov 2024 03:00:00 -0400

Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see!

In this episode of Market, Scale, Grow as we chat about...
✨ Understanding campaign fatigue and how to identify it
✨ Managing Frequency and the impact of audience size
✨ Three recommendations to fix campaign fatigue

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

184 | Debunking Tripwires: Essential Email List Strategies for Business Growth

Sat, 26 Oct 2024 03:00:00 -0400

Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire.

In this episode of Market, Scale, Grow as we chat about...
✨ the necessity of tripwires (or are they really necessary?)
✨ the value of tripwires
✨ the importance of lead generation in a marketing strategy
✨ strategically planning for growth and scaling

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

183 | Diversifying Your Marketing Plan

Sat, 12 Oct 2024 03:00:00 -0400

Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of YouTube's searchability or prefer the intimacy of podcasting, we've got insights that cater to your strengths and help you build a robust marketing plan that resonates.

Discover how creating long-form content like podcasts or YouTube videos can provide high-value offerings to your audience, establishing trust and expertise in your field. Explore the realm of content repurposing to enhance your presence on search engines and why sharing your knowledge freely paves the way for nurturing lasting relationships. Through personal stories and proven strategies, we illustrate why convenience and expert insights often triumph over DIY efforts. Plus, unravel the potential of a strong email strategy to keep your audience engaged and connected. Join us on this journey to expand your reach and deepen your connection with your audience.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

182 | Mastering Tracking With The Facebook Pixel

Sat, 05 Oct 2024 03:00:00 -0400

Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API! These tools often feel very complicated and even unnecessary. But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus!

In this episode of Market Scale Grow, we'll cover...
✨ exactly what the pixel is and why it isn't really that scary
✨ why the pixel is important
✨ a little bit about the Conversion API and how to decide what's best for you

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

181 | Being Selective with FB Ads: Smart Strategies For Running Ads

Sat, 28 Sep 2024 03:00:00 -0400

Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads?

In this episode of Market Scale Grow, we'll cover...
✨ the absolute basics to cover before even considering ads
✨ 3 things to have in place to ensure success beyond your ads
✨ the exact types of ads I recommend you run

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

180 | Five Landing Page Optimization Tips

Sat, 21 Sep 2024 03:00:00 -0400

Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!

In this episode of Market Scale Grow, we'll cover...
✨ the difference between long and short landing pages
✨ 5 mistakes that have a huge impact on landing page results
✨ how I suggest you go about fixing these to grow your results!

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

179 | Turning Struggling Facebook Ads into Success: A Case Study

Sat, 14 Sep 2024 03:00:00 -0400

Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!

In this episode of Market Scale Grow, we'll cover...
✨ a simple yet critical mistake we made
✨ the power of a testing protocol that helps you identify issues
✨ the order we troubleshooted through the different issues

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

178 | Macro and Micro Consistency Within Your Marketing Strategy

Sat, 07 Sep 2024 03:00:00 -0400

Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement.

In this episode, I share...
✨ essential insights on maintaining a reliable marketing plan
✨ the importance of quality over frequency
✨ the components of macro consistency and micro consistency

Understand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

177 | Unlocking the Power of Tripwires to Transform Your Marketing Strategy

Sat, 31 Aug 2024 03:00:00 -0400

Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list.

In this episode, we'll cover...
✨ the essentials of tripwire pricing
✨ the inclusion of bumps and one-time offers
✨ how this technique compares to self-liquidating offers (SLOs).

Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights that could revolutionize your approach.

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

176 | Build A Marketing Plan - Simple, Actionable Tips

Sat, 24 Aug 2024 03:00:00 -0400

Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

175 | Effective Strategies for Consistent Content Creation + A Life Update 💅

Sat, 17 Aug 2024 03:00:00 -0400

What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content. Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable.

In this episode, we cover:

✨ Content Creation Process [01:36]
✨ Ensuring Useful and Tangible Content [05:35]
✨ Tips for Avoiding Burnout [08:59]
✨ Personal Life Update [13:34]

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

174 | My New Leads Aren't Buying?! What Do I Do Now?

Sat, 15 Jun 2024 02:00:00 -0400

With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards.

In this episode, we cover:

✨ Understanding the Shift in Buying Cycles [00:47]
✨ Managing Expectations and Engagement [02:20]
✨ Building Patience and Nurturing Leads [04:33]
✨ Effective Market Research and Client Retention [07:29]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

173 | How To Scale Your Ads Quickly During A Launch

Fri, 07 Jun 2024 21:00:00 -0400

Ready to master the art of scaling your ads quickly and effectively during a launch?

This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with! We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one.

Don't miss out on this Saturday Strategy Session!

In this episode, we cover:

✨ Setting Up Your Ad Launch [00:41]
✨ Boosting Your Ad Spend the Smart Way [02:33]
✨ Pro Tips for Fast Ad Scaling During a Launch [06:31]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

172 | Tips for Avoiding the Summertime Slowdown in Your Marketing

Sat, 01 Jun 2024 02:00:00 -0400

Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, this is the episode for you.

In this episode, we cover:
✨ The Impact of Pausing Marketing Efforts [4:39]
✨ Strategies for Maintaining Marketing Momentum [10:56]
✨ Leveraging Support for Business Continuity [18:52]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

171 | The Waterfall Ad Strategy

Sat, 25 May 2024 02:00:00 -0400

Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable growth. Whether you're running a course business or a membership model, you'll learn why an emphasis on lead generation is crucial and how to nurture your email list into a thriving community of potential clients.

In this episode, we cover:

✨ What the waterfall strategy is and why it works [00:06]
✨ Lead generation ads [01:07]
✨ Visibility ads [03:22]
✨ Sales/Retargeting ads [07:53]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

170 | 5 Metrics To Track to Know How Your Ads are Performing

Sat, 18 May 2024 02:00:00 -0400

Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our toolkit will empower you to make informed decisions, streamline your strategy, and grow your market presence. Don't miss out on this strategic deep dive – your next level of advertising mastery awaits!

In this episode, we cover:

✨ Defining Key Metrics for Customer Journey [00:06]
✨ Daily and Weekly Tracking Metrics [02:03]
✨ Analyzing and Adjusting Ad Performance [06:52]
✨ Signs of Ad Fatigue [10:08]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

169 | 3 Simple Ways to Boost Sales without Selling

Sat, 11 May 2024 02:00:00 -0400

Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.

In this episode, we cover:

✨ The Power of Consistent Nurture Content [05:25]
✨ Growing Your Email List Effectively [08:31]
✨ Leveraging Collaborations for Growth [15:00]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

168 | Navigating Failed Launches

Sat, 04 May 2024 02:00:00 -0400

Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.

When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.

In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.

In this episode, we cover:

✨ Understanding Launch Breakdown Points [00:06 ]
✨ Maximizing Engagement and Registrations [08:17]
✨ Crafting Compelling Messaging [16:10]
✨ Persistence, Pivot, and Planning [21:50]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

167 | Advantage+ Audiences and Other Targeting Recommendations

Sat, 27 Apr 2024 02:00:00 -0400

Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.

As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheel—or when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.

In this episode, we cover:
✨ Introduction to Advantage+ AI [00:06]
✨ Implementing Advantage+ Audiences [03:42]
✨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]
✨ Best Practices and Final Thoughts [10:43]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)

Sat, 20 Apr 2024 03:00:00 -0400

Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.

In this episode, we cover:
✨ Harnessing the power of waitlists [03:00]
✨ Strategies for effective waitlist management [05:37]
✨ Creating urgency and maximizing impact [09:19]
✨Lowering ad costs with waitlist engagement [15:30]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

165 | When Your Lead Generation Ad Isn't Converting [Case Study]

Sat, 13 Apr 2024 04:00:00 -0400

Have you hever had a lead generation campaign NOT get the results you were hoping for?

This week, we're dissecting a struggling lead generation campaign I ran recently. In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.

From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.

I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.

In this episode, we cover:

✨ Ways to Quickly Identify Red Flags in Campaign Performance [03:01]

✨ Strategies for Testing and Improving Your Campaigns

✨ Tips for Enhancing Landing Page Conversion Rates [13:58]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager

Sat, 06 Apr 2024 02:00:00 -0400

Are you ready to hand off your ads management but don't want to make a bad hire? Ads are hard enough without having to wonder if the expert you hired is doing a good job.

In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager. I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.

In this episode, we cover:
✨ Questionable Guarantees [01:54]
✨ Unrealistic Timelines [07:36]
✨ Premature Readiness [10:29]
✨ Transparency on Failures [13:24]
✨ Neglecting External Metrics [15:47]
✨ Insights on Hiring an Ads Manager [19:02]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

163 | Marketing for Small Business: Boosting Your Impact on a Budget

Sat, 23 Mar 2024 02:00:00 -0400

Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients.

Strap in for a masterclass on driving efficiency and productivity in small business management. This episode is packed with golden nuggets on how to make a significant marketing impact without overwhelming your team. From single-tasking to smart delegation, you'll get a crash course on managing your workflow and finances with finesse. I’ll share how to allocate your marketing budget to get the most bang for your buck, including targeted Facebook ads and essential software. By the end of our session, you'll be armed with strategies to grow your business, your email list, and you'll have access to a treasure trove of resources in the show notes to help you put everything you've learned into action.

In this episode, we cover:
✨ Building Relationships with a Small Audience [00:22]
✨ Maximizing Impact with a Small Team [04:38]
✨ Marketing on a Budget [10:12]

Resources Mentioned:
—> How Tripwire Marketing Can Help Your TPT Business with Jenzaia DiMartile on The Rebranded Teacher Podcast

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

162 | 3 Strategies for Audience Growth

Sat, 16 Mar 2024 03:00:00 -0400

Ever struggled with growing an audience that doesn't just scroll past your content?

This week, we're talking about my top three strategies for growing your audience. Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.

We'll talk about examples of each, their pros/cons and exactly how I see them fitting into a marketing plan.

In this episode, we cover:
✨ Building an Audience Organically [5:45]
✨ Borrowing an Audience Through Collaborations [14:30]
✨ Buying Eyes on Your Content with Paid Ads [20:00]

Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

161 | Unplugged and Running an Online Business? Marketing Tips For The Digitally Mindful

Sat, 09 Mar 2024 03:00:00 -0500

Ever felt the urge to unplug and rediscover life beyond the screen?

Today, we're discussing how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption.

Plus, of course some marketing tips, including holistic marketing, building relationships, high-quality and email list growth so you can walk away with a plan to grow your business in a sustainable way.

In this episode, we cover:
✨ the impact of screentime awareness [0:06]
✨ the importance of holistic marketing [5:03]
✨ email list growth and community building [15:12]

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

160 | Breaking Free from Creative Rut: Reenergize Your Content Creation Strategy

Sat, 02 Mar 2024 03:00:00 -0500

Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a broken record. Through candid discussions and actionable advice, we'll explore how to shake off the creative cobwebs and realign your content to resonate with your audience.

Strap in as we dissect the perks of podcasting over other long-form content and share the secret sauce to keeping things fresh—rotating through content pillars and strategically managing a content calendar. I get real about my own struggles and the pivotal role of well-being in the content creation process. It's not just about what you create, but how you create it. We'll walk you through the ins and outs of using tools like Asana for smooth sailing and the power of brainstorming sessions to reinvigorate your topics.

And for the grand finale, we're digging deep into content strategy with insights on showcasing your expertise without sounding like a textbook. Whether it's the potential of testimonial episodes or the draw of live coaching sessions, we've got your back. Plus, we'll break down my holistic marketing model in a way that's as engaging as it is educational. If you're ready to give your marketing efforts an edge and captivate your listeners, this episode is your not-to-be-missed guide.

In this episode, we cover:
✨ exactly what it means to be a broken record
✨ why it happens and what you should do about it
✨ tips for making content creation easier
✨ suggestions for approaching your content pillars from new angles

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BONUS: Happy Birthday! It's a Leap Year 🐸

Thu, 29 Feb 2024 21:00:00 -0500

In honour of my ninth birthday, I recorded a bonus episode answering all the questions I get about being a Leapling!

I hope you enjoy. 🐸🐸🐸

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

159 | Taylor Swift Marketing Lessons You Can Implement

Sat, 24 Feb 2024 03:00:00 -0500

Are you a Taylor Swift fan? I am!! 1989 (Taylor's Version) is currently playing in the background and I've been trying for like 6 months to convince my hubs to go to her Era's Tour with me when it comes to Toronto in November.

As an OG Swiftie, watching Taylor last year was magical! So, in honour of my birthday next week (bonus episode coming for you on the ACTUAL day!), this episode has 4 marketing lessons I've taken from watching Taylor's success.

In this episode, we'll be covering:
✨ how she uses suspense and hype as a foundation to her releases
✨ the importance of quality and relatability in her music
✨ why creating a community is essential and a few ways Taylor has done that
✨ my thoughts on her Easter Eggs and how you might want to use them too

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

158 | Summit Trends in 2024: Summit Series Part 4

Sat, 17 Feb 2024 03:00:00 -0500

In this week's Saturday Strategy Session, we’re discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.

In this 4 part series, we'll be covering:
- What a summit is and why you might want to host one? (Ep. 155)
- 5 ways to promote your summit (Ep. 156)
- How to monetize your summit (Ep. 157)
- My predictions for summit trends in 2024 (Ep. 158)

In this episode: Who knows where this year will take us, but we can have some fun considering where we are right now and how things will change. That's exactly what I'm doing in this episode with my thoughts on how to increase engagement and participation, micro summits, repeat event, switches to live events, and more!

Key Takeaways:

Participant participation is key... how can we maximize their success?
From micro summits to audio-only summits - my thoughts on these new spins on the classic Virtual Summits
The pros and cons of repeat events... should you host your summit again and again?
Should you get rid of the "Free Ticket" and/or switch to an in-person event?

Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

157 | Monetizing Your Summit: Summit Series Part 3

Sat, 10 Feb 2024 03:00:00 -0500

In this episode: Virtual summits aren't just great for boosting your email list, they can also be a cash influx in your business. With VIP sales, sponsors, and a post-summit launch, many summits are quite profitable for both the host and speakers.

Key Takeaways:

Creating a tiered ticket structure for success
Securing sponsorships to help cover upfront costs
Using the summit as a launch mechanism

Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

156 | How to Promote Your Summit: Summit Series Part 2

Sat, 03 Feb 2024 03:00:00 -0500

In this week's Saturday Strategy Session, we’re discussing Virtual Summits, again! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.

In this 4 part series, we'll be covering:
- what a summit is and why you might want to host one
- 5 ways to promote your summit
- how to monetize your summit
- my predictions for summit trends in 2024

In this episode: To make the most of a virtual summit, you'll need a strategic marketing plan. This can include organic promo on social media, leveraging your email list, collaborating with speakers and presenters, using paid ads (I can help with this if you'd like!), and inviting sponsors to help promote.

Key Takeaways:

Creating a buzz on your social media
Leveraging your warmest audience via your email list
Collaborating with speakers (and using an affiliate plan to incentive speakers)
Implementing a paid promotion strategy
Getting sponsors in on the promo

Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

155 | What is a Summit and Why You Should Host One: Summit Series Part 1

Sat, 27 Jan 2024 03:00:00 -0500

In this week's Saturday Strategy Session, we’re discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.

In this 4 part series, we'll be covering:
- what a summit is and why you might want to host one
- 5 ways to promote your summit
- how to monetize your summit
- my predictions for summit trends in 2024

The key to a successful virtual event lies in knowing your overarching goal. Who are you trying to attract? What will you teach? How will you take their learning further afterward?

Key Takeaways:

What exactly is a Virtual Summit?
Why are Summits so popular for hosts, speakers AND participants?
How can a Virtual Summit benefit your business?
My tips for planning an upcoming summit
My thoughts on hosting my own summit (and some insight on why I haven't yet!)

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

154 | The Golden Rules to Marketing in 2024

Sat, 20 Jan 2024 03:00:00 -0500

In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024.

I love these rules because they apply to both organic and paid marketing. They apply to your email marketing and long-form content marketing and your community building. They apply to all platforms. They are truly versatile and meaningful rules that will impact your marketing going forward!

Key Takeaways:

Know your customer
Build authentic, genuine relationships
Provide Value - before, during, and after
Don't be afraid to try something different

___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → hello@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

153 | Where are we going in 2024? The highs & Lows of 2023 Part 2

Sat, 13 Jan 2024 03:00:00 -0500

Welcome to part two of this mini-series, The Highs & Lows of 2023! This episode actually focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about the future?

In this short and sweet episode, I share some big changes happening personally and how I'll be attempting to be more intentional in my business in 2024.

Key Takeaways:

Personal life predictions - end of mat leave, my youngest is off to school and me-oh-my those grocery prices!
Business intentions - how I plan on going deeper with ongoing clients and upcoming projects
Plus, an exciting milestone that's coming 🎉

Wanna hear about the highs and lows of 2023? Listen now to the bonus episode!

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → hello@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BONUS: The Highs And Lows of 2023

Sun, 31 Dec 2023 15:00:00 -0500

In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business.

I hope you have a wonderful start to 2024!
xx Jenzaia

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

152 | Facebook Ads for Launching Virtual Events - 2024 Guide to FB Ads Series

Sat, 16 Dec 2023 02:00:00 -0500

Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launching. Learn the three phases of a launch (warm-up phase, registration phase, and sales phase), and how each phase plays a vital role in building anticipation, generating registrations, and driving sales.

Also get insights on using the appropriate Facebook ads in each phase, and tips for using those ads effectively to maximize the success of your launch. By leveraging Facebook ads throughout the three phases, you can expand your reach, engage your audience, and ultimately increase event sales. If launching a live virtual event is on your calendar for 2024, don’t miss this episode!

Key Takeaways:

Different types of virtual events {01:00}
Three phases of a live launch: warmup, registration, and sales {03:20}
Facebook ads during the warmup phase {05:00}
Using a hybrid model of evergreen and live launches {05:45}
Facebook ads during the registration phase {13:15}
Nurturing your email list; creating excitement and hype around the event {15:00}
Facebook ads during the sales phase {18:45}
Using trigger actions to retarget sales ads {19:50}
Facebook ad support in 2024 {23:40}

Listen to Episode 150 | Facebook Ads for Lead Generation

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

151 | Repurposing Content with Facebook Ads - 2024 Guide to FB Ads Series

Sat, 09 Dec 2023 02:00:00 -0500

Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort? This episode breaks down the concept of repurposing and how it can help you reach more people and increase engagement. Learn how and why you should use Facebook ads to support your repurposed content, the two types of content ads to run, and the importance of choosing high-performing pillar content that showcases your expertise and captivates your target audience.

If you’re ready to reach more people and boost engagement in 2024, this episode is for you! By repurposing your content and using ads strategically, you can overcome the limitations of organic reach, build trust and relationships, and create more touchpoints with your audience!

Key Takeaways:

Explanation of repurposing content and its benefits {03:55}
Balancing quality and quantity of content {10:36}
How ads can increase content visibility without increasing quantity {13:10}
Classifying content ads into nurture ads and visibility ads {17:45}
Differences between setting up engagement ads and boosting posts {22:40}
Choosing high performing and pillar content for ads {26:22}

Listen to Episode 150 | Facebook Ads for Lead Generation

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

150 | Facebook Ads for Lead Generation - 2024 Guide to FB Ads Series

Sat, 02 Dec 2023 02:00:00 -0500

Welcome to part one of the three-part series, 2024 Guide to Facebook Ads! Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business owner. Get a breakdown of the two main options for running Facebook ads: driving traffic to a landing page or using instant forms on the platform. Compare the pros and cons of each method, highlighting the differences in cost, conversion rates, and lead quality. Also learn alternative methods for growing an email list without ads, such as collaborations and social media. If you’re looking to grow your email list and boost your online business in 2024, don’t miss out on these strategies!

Key Takeaways:

Importance of consistent lead generation and growing your email list {01:00}
Two parts of building an email list {03:05}
The need for a freebie and collecting email addresses {07:00}
Creating a landing page, thank you page, and welcome sequence {08:50}
Two ways to grow your email list using ads {17:00}
Consistent email communication is key {24:40}
Growing your email list without ads {29:43}
Organically growing email list through social media {32:21}

Listen to Episode 146 | Revamping My Email Welcome Sequence

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

149 | Effective Sales Retargeting: Why It Should be Last, NOT First

Sat, 25 Nov 2023 02:00:00 -0500

Hot Take alert! Learn why sales retargeting ads should be the last (not first!) step in your marketing strategy. Hear the tea on a viral ad that claimed massive success with minimal investment, and learn the truth behind the numbers.

This episode uncovers the key elements required for a successful sales retargeting campaign and the importance of creating a larger ecosystem for your business. Get valuable insights on lead generation, consistent email and content marketing, and building relationships on social media. If you've ever wondered about the effectiveness of retargeting ads, this episode will shed light on their proper place in your marketing efforts!

Key Takeaways:

How retargeting ads work {01:50}
Story of a misleading retargeting ad {03:30}
The ecosystem required for successful retargeting ads {07:40}
Importance of generating leads and consistent email marketing {12:20}
Focusing on lead generation before retargeting {14:00}
Using sales retargeting ads in conjunction with other sales efforts {15:50}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

148 | Top 5 Lead Generation Mistakes for Course Creators and Coaches

Sat, 18 Nov 2023 02:00:00 -0500

Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hinder their lead generation efforts. From not utilizing their thank you page to not paying attention to data, this week’s Saturday Strategy Session covers the top five lead generation mistakes and how to avoid them. Being aware of these mistakes and implementing effective lead generation strategies will allow you to attract and nurture potential buyers, shorten the buying cycle, and ultimately increase sales!

Key Takeaways:

Mistake #1: Not doing any sort of lead generation at all {01:14}
Mistake #2: Not properly utilizing the thank you page {07:45}
Mistake #3: Not reverse engineering the lead magnet within the customer journey ecosystem {09:25}
Mistake #4: Not having a welcome sequence or having one with no purpose {11:32}
Mistake #5: Ignoring the numbers and the data {15:43}

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

147 | PHASE 3 of Preparing for Black Friday: 2 Weeks Out

Sat, 11 Nov 2023 02:00:00 -0500

Black Friday is just around the corner! Are you prepared?

In the previous episodes of the Black Friday Series, we discussed key strategies to focus on when you’re several weeks out from a big event. Now, with just two weeks left until Black Friday, we’re diving into the final three strategies. Learn all about creating a waitlist to generate excitement and anticipation, the importance of evaluating your list building strategy, and the two specific ads you should be running to increase traffic to the event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary FINAL steps to ensure a successful event!

Key Takeaways:

Recap of past episodes in the Black Friday series {00:30}
Creating a waitlist to build hype and exclusivity {03:10}
Promoting only to your warm audience {05:50}
Taking stock of your list building strategy {07:30
Being prepared for ad costs to increase {09:00}
Different types of ads to be running during Black Friday {11:00}

Listen to 137 | PHASE 1 of Preparing for Black Friday: 12 Weeks Out

Listen to 142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

146 | Revamping My Email Welcome Sequence

Sat, 04 Nov 2023 02:00:00 -0400

This week’s Saturday Strategy Session goes behind-the-scenes of Team JD and gives details on the recent revamp of my email welcome sequences. The goal was to create a series of emails that felt genuine and also represent my brand. Get a detailed breakdown of each email in the new welcome sequence, including the content and purpose of each email. Also learn the reasoning for why I chose to create a longer sequence of eight emails (with the plan to add six additional emails in the near future) instead of the typical three to five. This is a great episode for those in need of revamping their welcome sequence! Get ample tips and inspiration to create an authentic experience for your email subscribers!

Key Takeaways:

Creating or revamping a welcome email sequence {01:15}
Use of false urgency and genuine urgency in marketing {13:55}
Explanation of the structure and timing of the email sequence {03:55}
Delivering the freebie and introduction {07:11}
Positioning yourself as an expert {09:40}
Providing case studies {12:40}
Finding inspiration from other email marketers {18:30}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

145 | How Spin Class Relates to Running Facebook Ads

Sat, 28 Oct 2023 02:00:00 -0400

In this week’s Saturday Strategy Session, we’re talking about how a spin class relates to marketing, specifically running Facebook Ads. Even though I’m a runner, I began attending spin classes last winter as an alternative to running during the cold winter months. I quickly fell in love with the early morning workouts and saw the positive impact it made on my life!

After 8 months of weekly class attendance, I began to realize how spin compares to the different aspects of marketing, such as the importance of focusing on you and not comparing yourself to others, remaining consistent, and the idea that marketing is just one part of a larger picture. From my initial first-timer nerves, to becoming more accustomed to the workout and environment over time, tune in and hear how my spin journey parallels with getting started in running Facebook ads!

Key Takeaways:

Focusing on yourself and avoiding comparison {03:05}
How starting the day with exercise relates to marketing {05:50}
Facebook ads are just one part of a larger marketing strategy {10:05}
Embracing new challenges and trying something new {11:40}
Relating spin class growth to Facebook ads {13:45}
Constantly learning and growing {15:55}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

144 | The #1 Ad Everyone Should Be Running

Sat, 21 Oct 2023 02:00:00 -0400

This week’s Saturday Strategy Session focuses on the number one ad that everybody should be running…lead generation ads! In a digital climate where organic growth can be challenging, it’s so important to utilize paid ads to consistently build your email list and grow your business.

Without a lead generation strategy in place, your business may suffer in the long run. People will unsubscribe, unfollow, and stop consuming your content. To avoid stagnation or decline, it’s imperative to replace these lost leads with new ones. Tune in to learn more about lead generation ads and how they can ensure a steady flow of leads to your business, even when you're not actively posting or creating new content!

Key Takeaways:

Growing your email list is key for business sustainability {01:35}
Lead generation ads help bring new people into your business {05:05}
Reverse engineering your content strategy {06:50}
Examples of freebies: downloads, trainings, consultations, audits {10:00}
Running evergreen lead generation ads for consistent growth {11:40}
The benefits of lead generation ads for steady business growth {13:35}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

143 | Why Targeting is Not the Issue with Your Facebook Ads

Sat, 14 Oct 2023 02:00:00 -0400

In this week’s Saturday Strategy Session, we’re diving into the first "tea time with Jenzaia”. Hear the hot take on why targeting is not the issue when it comes to Facebook ads.

Often, people believe that finding the right audience is the key to success. However, I have two rebuttals for this. Firstly, many individuals fail to leverage their warm audience and lookalike audiences effectively. Secondly, the problem often lies in messaging rather than targeting.

This episode explains the importance of utilizing warm audiences and lookalike audiences rather than solely relying on interest-based saved audiences. Also learn the significance of messaging and how you can improve your ad images and copy to resonate with your target audience. Targeting is just one piece of the puzzle! By combining effective targeting with compelling messaging, you can unlock the full potential of your Facebook ad campaigns!

Facebook Ad Targeting for Teacherpreneurs

jenzaiadimartile.com/audiences

Key Takeaways:

Podcast rebranding and new changes {00:35}
Utilizing warm and lookalike audiences {03:12}
Explanation of custom audiences and creating lookalike audiences {04:30}
Targeting is not the issue - it’s your messaging {11:00}
Exploring different angles for ad copy {14:30}
Targeting vs. messaging as the problem {17:40}

Mentioned in the Episode:

Lydia Harris - Brand & Web Design

instagram.com/heylydiaharris

Brittany Kues - Podcast Management

brittanykues.com

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out

Sat, 07 Oct 2023 02:00:00 -0400

In this week's Saturday Strategy Session, we’re discussing the three key strategies to focus on when you’re 8 weeks out from a big event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success.

Get the insight on maximizing your sales by hosting a live event, nurturing relationships and creating brand awareness, and collaborating with others. Also learn the importance of consistently providing high-quality content, prioritizing email list building, and the 2 types of Facebook ads that will attract potential customers. Don’t wait until the last minute to begin preparing for a major sales event. Tune in now and start implementing these strategies today!

Key Takeaways:

Hosting a live event {01:25}
Nurturing and brand awareness through content and emails {03:10}
Collaboration strategies for list building and nurturing {05:40}
The 3 layers of a marketing plan {09:20}
Types of Facebook ads to run right now {13:35}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

141 | 4 Tips for Creating Your Fall Marketing Plan

Sat, 30 Sep 2023 02:00:00 -0400

As the fall season approaches, it's time for businesses to start planning their marketing strategies to finish the year off successfully. In this week's Saturday Strategy Session, we’re discussing 4 key tips that can help you create an effective fall marketing plan. These tips can also be applied to other seasons, allowing you to tailor your marketing efforts throughout the year.

Dive in and discover how you can play the long game, layer your marketing plan, tailor your message, and balance your time and money investments for optimal results!

Key Takeaways:

Playing the long game and making decisions for the long term {01:20}
Understanding buying cycles {4:25}
Layers to your marketing plan; brand awareness, nurturing, building sales {6:38}
Tailoring your message and offers to the time of year {12:50}
Balancing time versus money investment in your business {18:20}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

140 | Top 3 Facebook Ads Metrics to Track

Sat, 23 Sep 2023 02:00:00 -0400

Are you tracking the right metrics for your Facebook ads?

In this week's Saturday Strategy Session, we’re discussing my top three favorite metrics to be tracking! Specifically, the metrics accessible in Facebook Ads Manager. Get an explanation on each metric, learn what each one measures, why it is important, and how to interpret the data. Also, listen until the end and get insight on a bonus metric that can indicate when to refresh an ad and optimize performance.

Tracking the right metrics is essential for measuring the success of your Facebook ad campaigns. By gathering insights into engagement, evaluating ROI, and preventing ad exhaustion, you can maximize the effectiveness of your Facebook ads and achieve your marketing goals. Tune in and start tracking these top metrics today!

Key Takeaways:

Explanation of CTR link click metric {01:15}
Explanation of the cost per result metric {04:10}
Why you need to calculate cost per result from both Facebook and your email service provider
Tracking the frequency metric {07:25}
Avoiding ad exhaustion
Bonus metric: CPM {12:10}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

139 | Getting Paid as a Guest Speaker with Jenn Espinosa-Goswami

Sat, 16 Sep 2023 02:00:00 -0400

Getting paid as a guest speaker isn’t as difficult as you might think. However, it does require a strategic approach, a compelling signature speech, and a focus on engagement and connection with your audience. Jenn Espinosa-Goswami, a certified holistic coach and public speaking expert, breaks down the steps to getting paid to speak. As she mentions, there’s a stage for everyone!

Learn how to find speaking opportunities, the three ways to get paid as a speaker, and the pros and cons of speaking virtually or in-person. Also, get familiar with the different types of speaking engagements, including speaking for visibility and lead generation. While it may seem that only celebrities or well-known public figures get paid for speaking, there are plenty of opportunities for speakers at all levels. If you’re ready to transition from speaking for free to getting paid for your expertise, this is the episode for you!

Key Takeaways:

Different types of speaking and using speaking for lead generation (03:00)
Transitioning from free speaking to getting paid as an expert (04:40)
Teachers transitioning from classroom speaking to paid speaking (05:50)
Creating a signature speech (07:40)
Removing the "I" from the speech and focusing on relatability (12:50)
How to get paid to speak (14:10)
Why smaller group speaking can be more lucrative (24:00)
Virtual vs in-person events (25:30)
Being mindful of how many speaking engagements your schedule allows for (30:20)

Connect with Jenn:

LinkedIn: https://www.linkedin.com/in/jego3

Signature Speech Template

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

138 | Facebook Ads Pixel: What Is it & Do You Need It?

Sat, 09 Sep 2023 02:00:00 -0400

In this week's Saturday Strategy Session, we’re discussing one of the most frequently asked questions; What is a pixel and do I actually need it? Learn the importance of having a pixel installed on your website, the concept of "seasoning the pixel", the difference between a pixel and a cookie, and whether coding knowledge is required.

Pixels have revolutionized the world of digital advertising, providing users with valuable data and the ability to target specific audiences. By better understanding the use of pixels, you can make informed decisions and optimize your ad campaigns for better results!

Key Takeaways:

Do you actually need a Facebook pixel when running ads {00:45}
What is a Facebook pixel {01:35}
Difference between a Facebook pixel and a website cookie {02:45}
Benefits of having a pixel installed {03:40}
How the pixel works and collects data {04:35}
Is coding knowledge required {07:40}
Integration of pixels with email service providers and landing pages {10:00}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

137 | PHASE 1 of Preparing for Black Friday: 12 Weeks Out

Sat, 02 Sep 2023 02:00:00 -0400

In this week's Saturday Strategy Session, we’re discussing the strategies and steps to take when preparing for a major event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success. We'll be covering three key phases leading up to the event: 12 weeks out, 6 weeks out, and 2 weeks out.

The key to a successful event lies in careful preparation and nurturing relationships. Building your email list, hosting live events, collaborating strategically, and consistently providing valuable content are all essential steps! By focusing on your warm leads and nurturing your audience, you can stand out amidst the noise of other promotions. Tune in now and get started implementing these strategies today!

Key Takeaways:

List building is crucial for a successful Black Friday event {01:34}
Hosting a live event helps build your email list and nurture relationships {02:28}
Collaboration with other businesses expands your audience and reach {03:50}
Focus on warm leads and existing relationships for better conversion rates {05:25}
Consistent content creation and nurturing leads are essential for success {06:30}
Plan the sales strategy with discounts, bonuses, and urgency {09:05}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

136 | 2 Sales in 2 Days - Marketing Strategy Ideas To Increase Sales

Sat, 26 Aug 2023 02:00:00 -0400

In this week's Saturday Strategy Session, we’re discussing strategies for making 2 sales in just 2 days. Recently, I had the opportunity to participate in a panel discussion where I was asked a great question:

"If you had only 2 days to make 2 sales, what would you do?"

This question sparked a lively conversation among the panelists, each offering unique insights and strategies. In this episode, I share some of the answers I heard and discuss my own game plan for achieving quick sales success using my Facebook Ads Sprints!

Key Takeaways:

Facebook Ads Sprint {01:40}
Creating urgency {02:55}
Personal outreach to warm leads {03:50}
Email marketing with four different emails {05:50}
Running Facebook ads to warm audiences {09:45}
Staying top of mind {10:07}

Learn more about Facebook Ads Sprints

Listen to Episode 133: Improve Your Marketing Messaging Strategy with 3 Questions

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

135 | The Importance of Blog Writing for Business and Marketing with Branda Villacob

Sat, 19 Aug 2023 02:00:00 -0400

Is blogging dead? The short answer, NOT AT ALL! Blogging is often underestimated and misunderstood, but it can be a super valuable tool for nurturing and warming up your audience, as well as generating new leads to your business.

Branda Villacob, a copywriter who specializes in helping freelancers and female entrepreneurs create personality-packed content, shares all the details on keyword research, SEO for blogs, as well as the role of blogs in Facebook ads. She also provides tips for choosing blog topics and creating lead magnets to support your blog content.

Tune in to find out why blogs are still relevant and how they can help you establish your expertise and reach your target audience!

Key Takeaways:

Branda's transition from teaching to copywriting (01:30)
Do people still read blogs? (04:40)
Tips for effective SEO and keyword research (05:40)
Incorporating blogs into lead generation strategies (10:50)
The role of opt-ins in blog posts (12:20)
How do blogs work with Facebook ads? (15:10)
Balancing quality and quantity with your blogs (17:30)
Why you should start blogging (25:35)

Listen to Episode 132 - How to Increase Your Audience with Visibility Ads

Connect with Branda:

Website: https://www.therelevantcollective.com/

Instagram: https://www.instagram.com/therelevantcollective/

Freebie

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

134 | Creating a Customized Marketing Plan for Your Business

Sat, 12 Aug 2023 02:00:00 -0400

In this week's Saturday Strategy Session, we’re talking about creating a customized marketing plan specifically for your business. No two businesses are the same! Therefore, tailoring your marketing strategy to fit your business and audience is so important. Learn why starting with the end in mind is key, and how you can reverse engineer the customer journey to create content that leads to sales. Also, hear step by step the strategy for creating your marketing plan, starting with building your holistic marketing strategy and then focusing on specific components such as community building and email marketing.

As a business owner, it's crucial to have a marketing plan that fits YOUR unique needs. So, trust yourself, trust your intuition, and focus on customization. By doing so, you'll be well on your way to achieving your marketing goals and growing your business!

Key Takeaways:

Why your marketing plan needs to be tailored to your specific needs {00:55}
4 components of holistic marketing {02:54}
Considering audience’s needs {08:40}
Building your email list with a tailored freebie {09:37}
Creating content based on your customer journey {10:43}
Being prepared to reshuffle, not restart {12:25}
Understanding that everyone’s strategy is different {14:12}

Check out these Holistic Marketing episodes:

131 | Organic vs Paid: Finding the Right Marketing Strategy for Your Business

106 | The 4 Elements of Holistic Marketing

44 | Level Up ✨ A Holistic Approach to your Marketing Strategy

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

133 | Improve Your Messaging with These 3 Questions

Sat, 05 Aug 2023 03:00:00 -0400

In this week's Saturday Strategy Session, we’re talking about how to improve your messaging. You’ve probably heard it before → storytelling REALLY works to get people invested in your offer. I didn't actually understand why though. I knew I needed to tell stories and evoke emotions, however I just couldn't connect the two…until recently!

In this episode, I share the mind-blowing realization I had while listening to a recent podcast. Tune in for the details, plus learn the three essential questions that you can ask yourself to instantly improve your messaging. By answering these questions and painting a picture for clients, you can create a stronger connection and drive desired emotions. Also learn the secret to creating effective messaging that stands out above the rest!

Key Takeaways:

Evoking emotions through storytelling {01:30}
Three questions to ask to improve your messaging {07:19}
Utilizing market research {13:25}

So Long Summertime Slowdown Workshop

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

132 | Staying Visible and Bringing New People Into Your Audience

Sat, 29 Jul 2023 02:00:00 -0400

Do you really need to stay visible? The answer is YES!

In this week’s Saturday Strategy Session, we’re diving into the topic of staying visible and bringing new people into your audience. Visibility isn't just about being seen, it's about staying top of mind. Increasing your visibility is essential for staying relevant, attracting new clients, and growing your business.

Learn the importance of visibility, as well as strategies for increasing your visibility through organic measures, collaborations, and paid ads. In the ever-evolving digital landscape, visibility will continue to play a vital role in business growth and success. Embrace the power of visibility and watch your audience expand, your influence grow, and your business thrive!

Key Takeaways:

Staying top of mind (01:00)
The benefits of staying visible and avoiding being stagnant (03:50)
Three ways to increase visibility (04:22)
The power of visibility ads (06:10)
Tips for choosing the right content for your ads (07:47)
Visibility ads vs boosted posts (12:05)

Mentioned In This Episode:

So Long Summertime Slowdown! --> LIVE WORKSHOP

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

131 | Organic vs Paid: Finding the Right Marketing Strategy for Your Business

Sat, 22 Jul 2023 02:00:00 -0400

Is organic growth the better option or should you invest in paid advertising?

In this week’s Saturday Strategy Session, we’re chatting about the two different types of marketing; organic vs paid. There actually isn't a wrong choice when it comes to deciding between these two approaches. The key is to find the right balance that works for your business. Whether you choose to focus on organic growth, embrace paid advertising, or adopt a hybrid approach, what matters most is that you are making informed decisions based on your unique circumstances. Listen now to learn more about both strategies and decide which one would work best for your business!

Key Takeaways:

Examples of organic ads (01:28)
Examples of paid ads (02:05)
The stigma around using paid ads (04:30)
Comparing marketing to gardening (05:00)
Factors to consider when deciding between organic and paid marketing (08:50)
Utilizing both organic and paid ads (11:55)

Mentioned In This Episode:

So Long Summertime Slowdown! --> LIVE WORKSHOP

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

130 | Consistency, Not Perfection, in Your Marketing Strategy

Sat, 15 Jul 2023 02:00:00 -0400

In this week’s Saturday Strategy Session, we’re chatting about aiming for consistency (not perfection) in your marketing. Hear personal experiences about my own approach to perfectionism, as well as why consistency is key to marketing success.

This episode emphasizes the significance of consistency in three key elements of holistic marketing: long-form content, email marketing, and community building/social media strategy. Learn tips on how to prioritize your marketing, establish accountability, and implement batching to maintain consistency!

Key Takeaways:

A lack of perfectionism (00:55)
The importance of continuous learning and growth (05:29)
Tips for becoming more consistent in marketing (11:00)
Prioritizing marketing and accountability (15:15)
Benefits of batching content creation and using content themes (18:30)
Having regular content by utilizing content pillars (20:30)

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

129 | 5 Marketing Tips for Getting Back to School Ready

Sat, 08 Jul 2023 03:00:00 -0400

In this week’s Saturday Strategy Session, we chat about marketing strategies to implement now (during the slow season) to prepare for the busy back to school season ahead. Even though you may currently be in summer relaxation mode, it’s important to not forget about your business and marketing efforts. Tune in to learn simple strategies such as content batching, building connections, conducting market research, and more.

Don't let the summer slowdown affect your business. Prep now with these 5 marketing tips!

Key Takeaways:

Reviewing and optimizing data (02:05)
Why you should be batching content (04:20)
Optimizing brand positioning (05:57)
Building authentic and genuine connections (08:10)
Understanding buying cycles (09:30)
Taking time off (14:20)

Links and Resources:

FREE Guide → 3 Elements to a Comprehensive Marketing Guide

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

128 | Diversifying Your Income with Lauren Fulton

Sat, 01 Jul 2023 02:00:00 -0400

This week’s interview is with Lauren Fulton, a full-time teacher author, business coach, and stay-at-home mom who is passionate about helping other teacher authors grow their business in purposeful and sustainable ways. She supports teacher authors by providing step-by-step guidance through her podcast, The Rebranded Teacher, her membership, The Rebranded Teacher Academy, and the Teacher Seller Side Summit.

Tune in as Lauren shares her experience of creating 8 income streams after her income crashed during the pandemic due to her business being solely focused on Teachers Pay Teachers (TPT). From growing an audience to utilizing small ideas, she emphasizes the importance of diversifying your income and provides the steps she recommends to make it happen!

Join us for Teacher Seller's Summit

Key Takeaways:

How Lauren’s teacher business began (01:30)
Why you should multiple income streams (05:37)
The importance of owning your audience (08:03)
The power of continually growing your email list (11:00)
Diversifying your income with small ideas (21:00)
Taking action but also taking care of yourself (27:23)
The Teacher Seller Side Summit (33:00)

Connect with Lauren:

The Rebranded Teacher podcast: https://podcasts.apple.com/us/podcast/the-rebranded-teacher/id1567297915

YouTube: https://www.youtube.com/@LaurenFulton

Website: therebrandedteacher.com

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

127 | Top 3 Things Working RIGHT NOW with Facebook and Instagram Ads

Sat, 24 Jun 2023 03:00:00 -0400

In this week’s Saturday Strategy Session, we chat about the three things that are working right now with Facebook and Instagram ads. Tune in to learn some top tips and strategies, exactly what is happening in the ad space, and what currently is and isn’t working. Plus, be sure to stick around until the end for bonus content!

Going all in with ads for the remainder of 2023 is crucial for amplifying organic growth. Don’t miss out on bringing in a consistent stream of leads, and priming potential customers for future buying cycles!

case studies document

Key Takeaways:

Visibility ads (01:20)
The versatility of short form video (03:40)
The use of shorter ad copy and headlines (05:25)
Email welcome sequences (07:45)
Why you should be going all in on ads (11:00)
Facebook ad sprints (12:30)

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

126 | Building a Lead Generation Strategy with La Classe de Mme Caroline (Live Strategy Session)

Sat, 17 Jun 2023 03:00:00 -0400

This week’s interview is with Caroline from La Classe de Mme Caroline. Join us for a live strategy session where we dive into Caroline’s desire to run more Facebook ads that generate revenue, rather than just focusing on email list building.

Together, we focus on creating a strong marketing plan that directs traffic to a Teachers Pay Teachers (TPT) store, and giving yourself grace and consistency over time. Learn the different types of Facebook ads, how to create a clear goal and strategy, and the importance of tracking and analyzing your data.

Tune in as we dive deeper into Caroline's marketing plan and how she can improve it!

Key Takeaways:

The importance of consistency and building relationships with your audience (04:45)
The benefits of running lead gen ads as the first ad (06:30)
Caroline's current marketing plan and areas for improvement (14:00)
Tracking and analyzing your Facebook ad data (20:35)
Using UTM codes to track specific opt-ins (24:35)
Giving yourself grace and focusing on consistency over time (32:30)

Connect with Caroline:

Instagram: @mmecaroline

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

125 | The ROI of List Building Ads

Sat, 10 Jun 2023 02:00:00 -0400

In this week’s Saturday Strategy Session, we chat about the return of investment (ROI) of a list building ad. Email list building allows for the accrual of warm leads who are interested in the product or service being offered. People who like, trust, and consume your content are more likely to buy when the time is right. It is important to track ROI in order to understand the success of list building ads, and to optimize their performance.

Tune in to learn:
- the benefits of list building
- tips for creating a healthy email list
- exactly what ROI is and why it's important
- examples of ROI, specifically related to email list growth
- how to track the ROI of a Facebook ad

Growing your email list with ads is so important, and with ad costs currently being down, there is no better time than now to get started!

Key Takeaways:

The benefits of list building (02:05)
Tips for creating a healthy email list (07:32)
What is ROI? (12:26)
ROI when growing an email list (18:15)

Links and Resources:

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dreamlistessentials

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

124 | Not Just A Teacher (#RANT)

Sat, 03 Jun 2023 03:00:00 -0400

This week’s Saturday Strategy Session is more of a motivational rant for those that feel they are “just a teacher.”

There are SO MANY skills that come with being a teacher, including business skills! Did you know that when teaching, you are actually marketing your lessons to the students every single day, tweaking the messaging and delivery until it sticks?

As teachers, our job becomes a large part of our identity. However, teaching is only one part of that identity. This short episode serves as a reminder to take the time to recognize in and out of your business how capable and amazing you are. Look at all of the different qualities and skills that you bring to the table. You are not just a teacher!

Key Takeaways:

I’m a teacher (01:02)
Recognizing everything that you are (04:15)
Proud to be a teacher (06:15)
Managing a classroom is like managing a business (07:12)

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.f

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

123 | How I Ensure My Clients Have A Proven Offer BEFORE Running Ads

Sat, 27 May 2023 03:00:00 -0400

In this week’s Saturday Strategy Session we're talking about how I help my clients ensure that they have a proven offer before we start running Facebook ads.

Success with an ad campaign begins before the ad ever launches. It is important to know if the product or service has been successful in the past in order to determine whether you have a viable offer that will sell now. This episode explains what an offer is and emphasizes the importance of positioning the offer so that people will actually want it. Also learn what makes something a proven offer, and what to do if your offer isn't doing as well as you would like.

If you’re looking for ways to help your clients feel more confident with running successful paid ads, you won’t want to miss this episode!

Join the Facebook community and get access to the LIVE sessions → https://www.facebook.com/groups/marketscalegrow

Key Takeaways:

What is an offer? {1:19}
How to know if you have a proven offer {6:34}
What to do if your offer isn’t proven {10:08}
How to improve a failing offer {12:57}
Organic growth vs paid growth {18:56}

Links and Resources:

Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

122 | Creating Multiple Streams of Income as a Teacherpreneur with Jillian Fernandez

Sat, 20 May 2023 03:00:00 -0400

This week’s exciting interview is with former teacher turned full-time mom and teacherpreneur, Jillian Fernandez.

Jillian is on a mission to help teachers create a profitable and sustainable income selling their resources or services. Jillian shares her story of starting her Teachers Pay Teachers (TPT) store and how it has evolved into a successful online business. Together, we discuss the benefits of having multiple streams of income, such as selling online resources or utilizing affiliate marketing. She also provides tips for teacherpreneurs to create customized marketing strategies and grow their businesses. Tune in for this inspiring interview and advice on how to achieve freedom, flexibility, and diversify your income as a teacher.

I hope you enjoy this chat as much as I did!

Key Takeaways:

Jillian’s journey and the major setbacks she experienced (01:26)
Creating multiple streams of income (05:38)
Benefits of affiliate marketing (09:28)
Ways you can market your own teaching resources and services (19:16)
Tips for starting a side hustle (26:40)

Episode with Emily Vales: https://www.jenzaiadimartile.com/podcast/episode53

Past episode mentioned with Jillian: https://www.jillianfernandez.com/podcasts/thriving-teacher-talk/episodes/2147892845

Connect with Jillian:

Website: https://www.jillianfernandez.com/

IG: https://www.instagram.com/thejillianfernandez/

TikTok: https://www.tiktok.com/@thejillianfernandez

Facebook: https://www.facebook.com/groups/thrivingteachertips

Podcast: https://www.jillianfernandez.com/podcasts/thriving-teacher-talk

Freebie: https://www.jillianfernandez.com/offers/FQGd47aD/checkout

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

121 | Increase Your Podcast Downloads with these FB Ads Strategies

Sat, 13 May 2023 03:00:00 -0400

In this week’s Saturday Strategy Session, we're talking about one of the most effective ways to promote your podcast - using Facebook ads!

If you're looking for ways to grow your podcast listenership, then this is the episode for you! By strategically promoting your long-form content, you’ll increase your visibility and brand awareness; ultimately growing your warm audience.

Be sure to listen until the end, where you’ll also hear a few options for organic podcast promotion!

Key Takeaways/Episode Timestamps:

Why you should be using Facebook ads {01:09}
Facebook Ads budget {03:09}
How to get started with an ad {06:06}
The importance of selecting specific episodes {08:01}
Using a simple URL {10:50}
Promoting your podcast organically {14:07}

Links and Resources:

FREE Guide 3 Elements to a Comprehensive Marketing Plan --> marketscalegrow.com/holisticguide

___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → hello@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

120 | 4 Marketing Mistakes You’re Making & How To Avoid Them

Sat, 06 May 2023 02:00:00 -0400

In this week’s Saturday Strategy Session we're talking about the 4 marketing mistakes you could be making right now that could affect your business down the road.

Due to lack of trust, the buying cycle in the online space is the longest it's been in years. It's taking 3 to 6 months of someone consuming your content and developing trust before they actually buy from you.

This episode covers some of the things that you may or may not be doing today that could be causing your business to hit a standstill or become stagnant in 3, 6 or 12 months from now. And the good news is, there's also the flip side of it! If your business is currently in a rut, these are some of the things to begin doing now so that your success starts to rebuild, and you'll be feeling those positive impacts soon enough!

Key Takeaways:

Mistake #1 - Lack of patience and consistency {02:21}
Mistake #2 - Not prioritizing your marketing {08:02}
Mistake #3 - Making assumptions {12:18}
Mistake #4 - Focusing on short-term gains {23:39}
The importance of picking one focus at a time {28:48}

Check out these holistic marketing resources & past episodes:

FREE 3 Elements to a Complete & Comprehensive Marketing Plan → marketscalegrow.com/holisticguide
44 | A Holistic Approach to your Marketing Strategy
64 | Holistic Marketing Tips Through a Crisis
101 | How Consistent Marketing Creates Success
106 | The 4 Elements of Holistic Marketing

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

119 | Bookkeeping Systems & Routines with Sara Verheyen

Sat, 29 Apr 2023 03:00:00 -0400

This week’s exciting interview is with Sara Verheyen from Mareish Books.

Sara is a CPA that provides bookkeeping and CFO services for creative entrepreneurs who are looking to grow and scale their businesses. She helps them to focus on the parts of the business that they love rather than the accounting, as well as helps her clients get organized and embrace the numbers.

Together, we discuss the accounting side of owning a business. Even though it can be overwhelming, knowing your numbers is really important. According to Sara, numbers are not the enemy, but just digits on a screen. Shifting your money mindset is key! We also dive into managing your books as a solopreneur, knowing when to hire a bookkeeper and advice for preparing and filing your taxes.

I hope you enjoy this chat as much as I did!

Key Takeaways:

Where Mareish originated and how it can relate to corporate America (03:10)
Numbers can be daunting (04:16)
How often should you update your books? (07:48)
Prepping now for next year’s tax season (09:55)
When to hire a bookkeeper (14:24)
The Writeoff Worksheet (22:20)

Connect with Sara:
IG: https://www.instagram.com/mareishbookkeeping/
Podcast: https://www.mareishbooks.com/podcasts/profits-affogato-podcast
Freebie: https://www.mareishbooks.com/worksheet

Links and Resources:
Schedule a Monday Mini Session → www.jenzaiadimartile.com/mondayminis

___
Find me on Instagram → www.instagram.com/heyitsjenzaia
Email Me → hello@jenzaiadimartile.com
Join the Facebook community → www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

118 | The Three Pillars of Facebook Ads Marketing

Sat, 22 Apr 2023 03:00:00 -0400

In this week’s Saturday Strategy Session, we are taking a deep dive into the 3 pillars of effective Facebook ads marketing. This is what I help my clients with, as well as what I teach in my course, Dream List Essentials.

Learn all about each of the 3 pillars:
1. Solidify your marketing foundation
2. Build your list
3. Expand your success

You will also walk away from this episode knowing what the different steps are within each pillar.

If you’re serious about building a successful marketing strategy and ensuring success in your marketing, specifically with Facebook ads, you won’t want to miss this episode!

Only a few days left to join!

Dream List Essentials Facebook Ads Course (doors closing April 26th) → http://marketscalegrow.com/dreamlistessentials

Key Takeaways/Episode Timestamps:

Solidifying your marketing foundation {1:42}
Building your list {6:59}
Expand your success {13:52}
Putting it all together {17:25}
My signature course open enrollment {17:37}

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → hello@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BONUS: Amplify With Paid Traffic (Live Stream Replay Day 3)

Thu, 20 Apr 2023 15:00:00 -0400

DAY 3: AMPLIFY YOUR LEAD GENERATION WITH PAID TRAFFIC

Today, we're talking growing your brand awareness and your email list with paid Facebook/Instagram ads. This is a great way to save time and energy as you grow. In this livestream, we specifically talked about how to know you’re ready for ads.

Download the Workbook → marketscalegrow.com/readysetgo

________

✨ Join Dream List Essentials → dreamlistessentials.com/join
(Doors will close on April 26th)

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BONUS: Organic Traffic & Collaborations (Live Stream Replay Day 2)

Tue, 18 Apr 2023 15:00:00 -0400

DAY 2: ORGANIC TRAFFIC & COLLABORATIONS

Today, we're talking growing your brand awareness and visibility by building your audience organically and borrow someone else’s audience with collaborations.

No cookie cutter formulas here... just strategic marketing plans that focus on your business growing in a way that is authentic and sustainable for YOU!

Download the Workbook → marketscalegrow.com/readysetgo

✨ Join Dream List Essentials → dreamlistessentials.com/join
(Doors will close on April 26th)

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

BONUS: Reverse Engineer Your Success (Live Stream Replay Day 1)

Mon, 17 Apr 2023 15:00:00 -0400

DAY 1: REVERSE ENGINEER YOUR SUCCESS

Today, we're talking about how to create a seamless customer journey that takes people from never having heard of you to buyers in an easy-to-follow way.

No cookie cutter formulas here... just strategic marketing plans that focus on your business growing in a way that is authentic and sustainable for YOU!

Download the Workbook → marketscalegrow.com/readysetgo

_____

✨ Join Dream List Essentials → dreamlistessentials.com/join
(Doors will close on April 26th)

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

117 | The Balance of Nurturing and Selling - A Strategy Session with Tia Parnell

Sat, 15 Apr 2023 03:00:00 -0400

Today is a very special Strategy Session with Tia Parnell from Parfaitement Parnell.

From posting a few resources on Teachers Pay Teachers in 2019, to now running a successful business which provides modern and engaging French resources for teachers, Tia has experienced business growth like she never imagined!

Surprisingly, the marketing component of her business is something that Tia has not invested much time or money into. So this year, she has made it a goal to improve her marketing efforts, as well as get new products out to her audience. However, after a failed attempt with DIYing a Facebook ad, Tia is not quite ready to try again.

After this session, Tia has steps in place to achieve her marketing goal by utilizing email marketing, content repurposing, and Facebook ads.

I hope you enjoy this chat as much as I did!

Key Takeaways:

Tia’s product suite and the targeted audience (03:32)
Free opt-ins and how they are structured (07:04)
All about course promotion (9:14)
Repurposing content and the benefits of hiring help (17:39)
Are you being too repetitive with marketing material? (21:20)
Paid Facebook ads (22:19)
Expanding reach without using ads (28:20)
Tia’s three strategy session takeaways (30:21)

Connect with Tia:

IG: https://www.instagram.com/parfaitementparnell/

Facebook: https://www.facebook.com/parfaitementparnell

Website: https://www.parfaitementparnell.com/

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit

Dream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlist

Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/

Email Me → hello@jenzaiadimartile.com

Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

116 | The Two Types of Metrics to Track For Measuring Success: Leading & Lagging Metrics

Sat, 08 Apr 2023 03:00:00 -0400

In this week’s Saturday Strategy Session we're talking about measuring little wins in marketing with leading metrics and lagging metrics.

In this episode, we chat about what these metrics actually are, as well as examples of each and why they're important. You will also learn how you can use both metrics together to track what you should do moving forward in your business. You will see success by monitoring the leading and lagging metrics of marketing, versus solely focusing on the final result.

When you're thinking about leading and lagging metrics, really think about what your goals are so that you can identify where they fall into the bigger picture. Then you can make the decisions and adjustments you need in order to achieve that bigger picture.

If you break it down to what you actually have control over, for example, “I need to book three sales calls every single week”…That's manageable!

Key Takeaways/Episode Timestamps:

A quick definition of leading vs lagging metrics {1:43}
Leading metrics {3:08}
How can leading metrics help to determine how lagging metrics are achieved? {9:30}
Lagging metrics {12:30}
Figuring out if a metric can be both a leading and lagging metric {15:27}
Goals for each of these metrics {20:24}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find Jenzaia on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Jenzaia → hello@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

115 | What To Do BEFORE Launching Your Course with Melanie Battistelli

Sat, 01 Apr 2023 03:00:00 -0400

This week I’m chatting with the inspirational Melanie Battistelli.

Together, we discuss Melanie’s journey, as well as what started her along this path. We discuss the hardest part of setting up a course and the mistakes that many make. Oftentimes, right from the beginning.

Melanie breaks it all down and really dives deep into what is necessary when it comes to the creation and launch of your course. We really touch on breaking down audience specifics, creating goals, and even pivoting your business when you feel that there’s a desire to.

I hope you enjoy this chat as much as I did!

Key Takeaways/Episode Timestamps:

Melanie’s journey and how she started along this path {1:46}
The hardest part of setting up and creating a course {6:58}
Breaking down audience specifics {10:01}
Segmenting, market research, competitor research and where to start {18:27}
Figuring out who a course is for and finding the needs and wants {28:26}
Considering a pivot in your business {35:02}
The biggest takeaway from this conversation. All of it summed up {43:51}

Melanie is a former teacher, a girl mom, a wife, and then a certified business manager. She’s soon to be a certified course and launch strategist. After leaving the classroom in 2022, Melanie has become passionate about taking her love for learning and educating others by helping courses and membership creators launch their programs. She also specializes in hiring freelancers for busy CEOs and streamlining systems in their business processes. She currently lives in northern Virginia with her husband, two girls and their dog and cat.

Links and Resources:

IG: https://www.instagram.com/duxburydigital/
Website: https://duxburydigital.co/
Freebie: https://duxburydigital.ck.page/sop

FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → hello@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

114 | Marketing Campaign Failure and What You Can Learn From It: Case Study

Sat, 25 Mar 2023 03:00:00 -0400

In this week's Saturday Strategy Session, we chat about failure in marketing, specifically failure with Facebook ads.

In this episode, I share a case study about the (frustrating!) Facebook ad results that I got a few months ago. Our goal was to sell a product. A product that this company has sold tens of thousands of times. There are tons of testimonials of how great the product is and how so many people use it in the classroom. So, lack of sales was not due to the product itself, but instead the Facebook ads were not doing their job.

Remember, your marketing efforts will not always work immediately. I get it - It can be confusing, frustrating, and overwhelming. However, with time, patience and effort, your work will eventually pay off! Tune in to hear how this was the case for one of my clients!

Key Takeaways/Episode Timestamps:

Have an idea of what success will look like {01:55}
How much are Facebook ads? {02:30}
Case study: The client’s overall goal {05:06}
What to do when your Facebook ads are not working {05:52}
Facebook Ads Sprint {14:30}

Links and Resources:
Book a Strategy Session → marketscalegrow.com/mondayminis
FREE audience audit call → marketscalegrow.com/audienceaudit
Join the waitlist for Dream List Essentials-Facebook Ads Course! → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

113 | Optimizing Your Sales Landing Page - BTS Strategy Session with Heather Cacioppo

Sat, 18 Mar 2023 03:00:00 -0400

In this week’s Strategy Session, I chat with Heather Cacioppo of Full Sped Ahead.

Together, we take a closer look into Heather’s landing and sales webpage for her mentorship program. After purchasing a template, she was really happy with how the page turned out. However, she now feels like she could be missing something. After this session and with just a few small tweaks, Heather’s pages will be optimized and running very smoothly!

Heather Cacioppo is a self-proclaimed accidental entrepreneur. When the world changed in 2020, she decided that it was the best time to start her business and off she went! From this, Full Sped Ahead was born. First, Heather built her Full Sped Ahead social media, website, and TPT store. She then decided that a course and mentorship program would be super helpful to all of the teachers who were teaching remotely. Heather’s business grew very quickly. She then built her mentorship program and a digital data collection course to help special education teachers in the field.

I hope you enjoy this chat as much as I did!

Key Takeaways/Episode Timestamps:

Pain points and making sure they are embedded in the webpage, but adding a positive twist (06:30)
Why the take-action buttons are important and the placement of them (08:38)
The importance of bragging on yourself (10:55)
The importance of simplicity on the landing page (20:03)
Why a scalability plan is important in your mentorship program (24.24)
The main page layout for your website (31:00)

Connect with Heather:
IG: https://www.instagram.com/full_sped_ahead/?hl=en
Website: www.fullspedahead.com
Mentorship Program: https://fullspedahead.mykajabi.com/

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

__________________

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Email Me → support@jenzaiadimartile.com

112 | 12 Power Questions For Your Marketing Plan

Sat, 11 Mar 2023 03:00:00 -0500

In this week's Saturday Strategy Session, we chat about power questions for your marketing plan. I’m super excited for this one! This really is a phenomenal way to help you evaluate what’s working well in your business, and where you may be feeling stuck.

Questions are tools, and we can use them to do SO much. These 12 power questions are a really great way to help us if we’re feeling lost, need time to reflect, or learn and grow while moving forward. When I’m in a negative headspace or just unsure of what to do in my business, I tend to brainstorm and brain dump. Both of these methods help me to get all of my thoughts and emotions down on paper and out of my body. When I come back to my list later, I’m in a much better place, and have more clarity overall.

I really hope that you found these different questions valuable, and that they will give you some ideas on what to do next in your business. I’d love for you to pick one of these power questions and spend 5-10 minutes journaling on it today - let me know how it goes for you!

Key Takeaways/Episode Timestamps:

How you can use questions as tools in your business {4:22}
What you can do when you’re trying to answer a specific question and you feel stuck {7:48}
The DOVE strategy for brainstorming {10:53}
My 12 favorite power questions {13:41}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Join the waitlist for Dream List Essentials-Facebook Ads Course! → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

111 | Niche vs Expertise: How Does it Impact Your Marketing?

Sat, 04 Mar 2023 03:00:00 -0500

In this week's Saturday Strategy Session, we chat about niche and expertise; does your business need one, both or neither?

Tune in to learn how niching down and finding your expertise can impact your business marketing. We dive into the difference between a niche and an expertise, as well as the actual benefits of having both. Also learn the typical process of niching down and different variations for going about it. Then of course, how does this all relate to Facebook ad marketing?

Go deeper in your messaging and speak more effectively to your ideal client. Maybe not in the beginning of starting your business, but eventually it is important to figure out what you enjoy doing and who you enjoy doing it for or with. By doing so, your business will skyrocket!

Key Takeaways/Episode Timestamps:

The difference between niche and expertise {02:20}
Why do you need a niche/expertise or both? {07:25}
The process of niching down {08:29}
The benefits of having a niche AND an expertise {16:00}

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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

110 | Marketing Mindset: 3 Tips to Help with Number Overwhelm

Sat, 25 Feb 2023 03:00:00 -0500

In this week's Saturday Strategy Session, we chat about marketing mindset, and specifically, data overwhelm in your business. All of the numbers and data in your business can have your head spinning and leave you feeling paralyzed. If you’ve ever felt this way, you’re definitely not alone!

First of all, I want to give you permission to just let it go. Secondly, I want to give you 3 tips to help avoid number overwhelm in your business. Consider how you can ‘flip the script’ and just allow your marketing to do what it needs to do. Marketing always works, but consistency is key here.

Take a deep breath, and take the pressure off of yourself. Don’t be afraid to re-evaluate along the way and make a change if something isn’t working like you thought it would. There is a delicate balance of knowing the numbers in your business, but you do NOT need to obsess over every single number and piece of data either!

Key Takeaways/Episode Timestamps:

Tip #1 - Pick a Metric to Track For Each Step {2:58}
Tip #2 - As Long as It Takes {6:23}
Tip #3 - Take a Lesson From Billboards {8:11}

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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

109 | 3 Steps to Decluttering Your Business: BTS Pt. 3

Sat, 18 Feb 2023 03:00:00 -0500

In this week's Saturday Strategy Session, we chat about 3 steps to decluttering your business. One of the books I read recently was ‘Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff’ by Dana K. White. In the book, Dana shares 5 tips for getting rid of overwhelm and clutter for good.

I found this book super helpful, so I decided to declutter my business and applied 3 simple steps to do so. Your CRM, services, programs, clients, and even marketing are some of the many components of your business that can be decluttered. This episode dives into the elimination, evaluation, and implementation phases of getting your business organized.

I would love to know what part of your business you’ll be decluttering with these 3 steps, and how it goes for you!

Key Takeaways/Episode Timestamps:

The 5 steps from the book ‘Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff’ {5:21}
The first step for decluttering your business {09:46}
The second step for decluttering your business {11:44}
The third step for decluttering your business {15:53}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of January 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff by Dana K. White (book mentioned in episode): https://Decluttering-Speed-Life-Winning-Never-Ending/

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

108 | The Five Love Languages of Marketing

Sat, 11 Feb 2023 03:00:00 -0500

In this week's Saturday Strategy Session, we chat about the love languages of marketing and specifically, the ‘right’ way to market your business. Perfect timing with this episode going live the week of Valentine’s Day - I didn’t intentionally plan that!

You’ve probably heard of the 5 love languages when it comes to relationships; they are words of affirmation, acts of service, gifts, physical touch, and quality time. All of these love languages can actually be used in your marketing in a variety of ways too. Think about positive testimonials and reviews coming from your customers, sharing about your signature offers, gifting your freebies, building genuine 1-1 relationships with others, and even providing quality trainings for your audience. ALL of these are wonderful ways for you to market yourself and your business, especially if you’re being intentional and putting high-value, quality content out into the world.

I would love to hear what you’re going to focus on and implement in your particular business during this first quarter of 2023. I’m always cheering you on and celebrating you taking steps toward better marketing in your business!

Key Takeaways/Episode Timestamps:

The 5 love languages typically used in relationships {2:48}
How words of affirmation can be used in marketing {5:19}
How acts of service can be used in marketing {9:01}
How gifts can be used in marketing {12:28}
How physical touch can be used in marketing {15:17}
How quality time can be used in marketing {20:59}
What I want you to really think about and implement from this episode {23:03}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of January 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
5 Love Languages podcast episode by Maggie Reyes (mentioned in episode): https://maggiereyes.com/podcast/6/

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

__________________

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Email Me → support@jenzaiadimartile.com

107 | Creating A Content Plan That Works - Live Coaching Session with Suzanne Aldrich

Sat, 04 Feb 2023 03:00:00 -0500

On this week’s Saturday Strategy Session, you'll hear an actual coaching session I had with Suzanne Aldrich from Playing Speech!

Suzanne is a licensed Pediatric Speech Language Pathologist and works full-time treating children with speech sound disorders. She also has a TPT store that sells materials to treat speech and language disorders. She loves sharing helpful therapy tips and resources through her social media, blog, and email newsletters.

On this call, she is seeking guidance on how to be less sporadic with posting new content, as well as putting a solid marketing plan in place. As we dive more into the conversation, it’s actually clear that Suzanne has a good content plan, but just needs some minor tweaks.

Tune in to learn about the benefits of having content themes every month (instead of content pillars!), staying consistent with your schedule, and repurposing content. Sharing high-quality content in a way that works well for YOU and your business is what matters, and will go a long way with your people!

I hope you enjoy this coaching session as much as I did!

Key Takeaways/Episode Timestamps:

Suzanne’s background and how she became a TPT seller {2:02}
Suzanne’s biggest struggle with her current marketing plan {3:24}
The importance of posting high-quality content to your platforms {9:26}
How Suzanne is currently creating content for her blog, Instagram and email list {13:40}
Why you should be repurposing content and not always trying to reinvent the wheel {18:00}
How Suzanne shows up on social media with stories, reels, and static posts {20:20}
Suzanne’s 3 biggest takeaways from this strategy session {26:00}

Links and Resources:
IG: @playingspeech
TPT Store: https://www.teacherspayteachers.com/Store/Playingspeech
Website: https://www.playingspeech.com/

FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

__________________

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Email Me → support@jenzaiadimartile.com

106 | The 4 Elements of Holistic Marketing

Sat, 28 Jan 2023 03:00:00 -0500

In this week's Saturday Strategy Session, we chat about the 4 elements of holistic marketing. Your holistic marketing strategy should be like a braid, because all of the elements work together, layer together, and are stronger together.

I first talked about the 3 original elements in a previous episode, but I have a 4th element that is now on my radar too. It’s very important that you’re working with your marketing, and not against it. All of these elements will take time, but marketing should feel natural and become easier as you keep going (I’ve personally experienced this). No matter what type of marketing you’re doing, you absolutely NEED to be pouring value into what you’re sharing.

As you continue to focus on nurturing and building authentic relationships with people, you’ll position yourself as an expert. You just never know who you will be helping, or when the value you’re putting out into the world will come back to you!

Key Takeaways/Episode Timestamps:

Why your holistic marketing strategy is like a braid {2:05}
The importance of pouring value in and building authentic connections {3:42}
The original 3 elements of holistic marketing (breakdown of each one) {6:20}
The 4th (and newest) element of holistic marketing {16:44}
Unique benefits of relationship marketing {20:50}

Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (Doors close Jan 29th @ 11:59 pm ET) → http://marketscalegrow.com/dreamlistessentials
Episode 44 (mentioned during this episode): Level Up - A Holistic Approach to Your Marketing Strategy

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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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105 | Know, Like & Trust in Marketing with Ashley DiMercurio

Sat, 21 Jan 2023 03:00:00 -0500

This week’s inspiring teacherpreneur journey is from Ashley DiMercurio of Your Reading Tutor!

Ashley is a certified Reading Interventionist, teacher and tutor mentor, podcaster, wife, and homeschooling mom to two beautiful children. She scaled her part-time business into a full-time income through multiple income streams, including an online tutoring business and online virtual summit. She’s been a featured presenter for several online events, and even launched The Reading Project podcast to help more families. Her ultimate goal is to show educators the possibilities beyond the classroom.

In this episode, we chat all about Ashley’s story of leaving teaching and pursuing her first online business in network marketing. After finding success in the online space, she decided to pivot and start her own online tutoring business. She even created her own virtual online summit, Teachers Make Money Online, where she’s been able to collaborate and network with other educators. This has allowed her to really show them what’s possible when it comes to growing a business in the online space! We also dive into the importance of ‘know, like, trust’, which Ashley deems crucial for business success.

Ashley has not been afraid to try new things on her entrepreneurial journey. All along, she’s understood the value of personal connection with others. While building your online presence takes time, building connections really is the key to a solid marketing strategy.

I hope you enjoy this chat as much as I did!

Connect with Ashley:
IG: @yourreadingtutor | @ashley_dimercurio
Website: www.yourreadingtutor.com
YouTube: https://www.youtube.com/channel/UCeVxy3ZysLRcVKozMy3xHqQ
Freebie: Building an Online Presence for Edupreneurs https://yourreadingtutoronline-gmail-com.ck.page/8f12b8e136

Additional Resources Mentioned:
The Compound Effect by Darren Hardy

Market Scale Grow - Links & Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of January 2023) → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

104 | A Home Base for Your Marketing Plan

Sat, 14 Jan 2023 03:00:00 -0500

In this week's Saturday Strategy Session, we chat about creating a home base for your marketing plan - Specifically, where you are sending people. I recommend that you have one solid home base to direct traffic, nurture your people, and continue building relationships. This is extremely important because people NEED a next step in order to take action and follow through. People in momentum continue to be in momentum. Therefore, you do not ever want your marketing to come to a dead end.

When it comes to a home base for your marketing plan, we’re talking more about the biggest reason WHY you should have one (not multiple different ones), what my personal home bases have been over time, and the pros and cons of various home bases. One of my biggest pieces of advice is to not give too many choices when sharing how people can find and connect with you. Creating consistency and focus is really powerful, and it doesn’t need to be over-complicated!

It’s totally okay for you to test out different home bases for marketing, but make sure you’re giving it sufficient time before you change things up. That way, you’ll be able to find what works well and fits your particular business best. I truly believe that the more value you put out into the world, the more value will come back to you!

Key Takeaways/Episode Timestamps:

The importance of building a solid home base to direct your people to {3:43}
The 3 elements of holistic marketing {6:00}
The biggest reason WHY you should have a home base for your marketing {7:17}
Examples of home bases for your marketing plan {9:03}
Pros and cons of different home base marketing options {11:11}

Links and Resources:

FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course (opening end of January 2023) → marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

103 | My Business Brand Values (Another Look BTS!)

Sat, 17 Dec 2022 05:00:00 -0500

Welcome to another look behind the scenes of my business evolution!

Back in episode 98, I mentioned that my business is shifting. While a little scary, I really wanted to be transparent and share that journey with you all because I feel like you rarely get to see that side of businesses. You know, that messy middle. When all the big decisions are being made.

For Part 2, I share more about how I reevaluated my business values and what that whole process was like.

In this episode, I chat about...

How my goal of building an authentic, personable brand is going to anchor my business decisions in 2023
How I am creating a sustainable business and making it a top priority
Why finding balance looks different at every stage of your business journey because balance does not always mean equal

Just a little reminder that the podcast will be back on January 14!

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Schedule your Monday Minis for $47 → marketscalegrow.com/mondayminis
Apply to work with me 1:1 for the Holistic Marketing Partnership

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

102 | 6 Reflection Questions for Your Business Perfect for End Of Year

Sat, 10 Dec 2022 05:00:00 -0500

Let's chat about the 6 reflection questions you should be asking yourself at the end of the year.

Now I know the saying, "New Year, New Me" is super popular, but I honestly don't think you need a brand new year to reflect, change, and grow. No matter when you're pulling up this episode, you can use it to reflect on and assess how your business is evolving.

Grab a pen and paper, light a candle, do whatever you do during your journaling sessions, and join me in this episode today.

In this episode, I chat about...

How to go beyond the "what went well and what didn't go so well" mindset
Really digging into your goals, vision, and long-term aspirations for your business
Planning forward and reexamining your "I help" statement to set you up for success in the new year

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
#RealTalk episode 37

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free discovery call
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101 | How Consistent Marketing Creates Success

Sat, 03 Dec 2022 05:00:00 -0500

Consistency beats motivation every single time. And to be honest, we have all been guilty of falling off the consistency wagon once or twice, and that is ok! As long as we have a plan on how we are going get back on and continue. One big secret that I've learned over the years is that consistency can look different at different times in your journey, your personal life, and your business.

We go into business to create the lives we want but with many of us coming from a career where our hours, schedules, and even tasks are set, it can be a learning curve to find that balance. Consistency needs to be in your work times, the content you produce, the systems you use, and your automations.

In this episode I share...

The guidelines and expectations to set for yourself
How to define your priorities and create a work schedule around those priorities
What consistency actually looks like in her content, marketing, and brand

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free discovery call
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

100 | 6 Lessons for 6 Figures: A Q&A from Two Years in Business

Sat, 26 Nov 2022 05:00:00 -0500

It was this time about two years ago that JD Teacherpreneur Marketing came to life! Since then, I have learned many lessons along the way that has not only led my business to 6 figures but also opened up my eyes to a completely new way of life.

The truth is, some lessons can only be learned through experience. No matter how many people tell you that consistency is key to growing your business, or how you need to hire before you need it, only actually going through that experience can prepare you for wiser decisions later on.

In this episode I share...

How I have learned the importance of collaboration
That I am listening to my body and really learning more about my personality as a business owner
Why I am finally leaning in and not holding back from a shift in my business

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free discovery call
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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99 | Outsourcing Your Marketing with Lindsay White

Sat, 19 Nov 2022 05:00:00 -0500

Let's end the myth that the only way to have a director of marketing is to either DIY or hire a full-time employee. Join me and my amazing guest, Lindsay White, this week as we talk about outsourcing your marketing, how she mentors other freelancers to become directors of marketing, and how she started The White Label Creative.

In this episode...

We talk about what a director of marketing really is
How Lindsay started The White Label Creative
Myths about marketing and doing "all the things"

All About Lindsay
Lindsay White is the owner of the Marketing Agency The White Label Creative, where she and her team provide full-stack marketing services to financial services firms. Lindsay also has an education and mentorship program where she teaches freelancers how to provide expert-level marketing services to their clients.

Connect With Lindsay
On Instagram: @lindsaywhite.co

On her website: lindsaywhite.co

freebie: lindsaywhite.co/optin

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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98 | My business is shifting... Come behind the scenes with me

Sat, 12 Nov 2022 05:00:00 -0500

Big things are happening over here! I want to be fully transparent and take you along as I make some changes to my business in 2023. It is that time of year when brainstorming, planning, and creating a vision board is on every business owner's mind.

I wanted to start talking about this change in my business now and not in 6 months when it was all done because this in-between is what business owners need to see. The messy middle is real. While I love managing FB ads (and will continue to still do!) I also realized that I love helping business owners with holistic marketing strategies.

FB ads are only one part of your marketing and I want to be able to walk alongside my clients as they put their entire marketing strategy together. I'm going to be very honest here and say that I am nervous about this shift but excited to help as many teacherpreneurs as I can.

In this episode I share...

The backstory of how this shift came to be
How I am feeling and what is in store for 2023!
My new holistic marketing coaching offer and how to get started!

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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97 | Holiday Marketing - What will happen if you stop marketing now because it's "too expensive"

Sat, 05 Nov 2022 05:00:00 -0400

I hate to break it to you, but running Facebook ads during the holidays are super expensive. But don't worry, that does not mean you have to halt all of your marketing efforts altogether. The first thing to consider is your mindset going into the holiday season. This is a time when many businesses take a bit of a pause to focus on family and that is totally ok because the goal is to build sustainable businesses. So how do you exactly organize your marketing efforts so that you can take a break? I share five tips to help with the holiday season as you plan your marketing strategy.

In this episode I share...

Tips to minimize your marketing costs during this busy season
My timeline for planning out each quarter to make sure your working ahead and not waiting until the last minute
How to prepare to actually take a break this holiday season

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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96 | Improve Your Messaging and Speak Directly to Your Client (5 Questions to Ask)

Sat, 29 Oct 2022 05:00:00 -0400

Are you making the most of your messaging? Marketing gurus talk a lot about what ideal customers are, but they don’t often say how you can speak to them. Let’s change that. Asking these five questions can help you improve your communication and better connect with your audience.

These five questions will also help not only improve your messaging but also make sure your business is serving your audience first. We are all about holistic marketing here.

In this episode...

The right questions to ask when thinking about your content and messaging (hint: don't skip the market research!)
How helping our ideal people solve their problems needs to be our primary focus, not just selling
How to provide value every day, week, and month

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Episode 84: The Four Audience Personas

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95 | Creating Systems that Work for Your Business with Holly Haynes

Sat, 22 Oct 2022 05:00:00 -0400

Do you find yourself: 1. Stuck in a rut and your business isn't growing as much as you want it to? 2. Jealous of other people who have the freedom and flexibility to work how they want? 3. Frustrated that you're not making as much money as you know you could? Then this episode is for you!

Holly Haynes shares how she was able to achieve freedom, flexibility and ultimately make more money by working on her business for just 1-2 hours a day. Holly outlines her "Theme Days" system, where she dedicates each day of the week to a different task related to her business. This allows her to stay focused and productive, even when she only has a limited amount of time to work.

"I always say consistency trump's talent."- Holly Haynes

In this episode, Holly shares:

How to establish yourself as an authoritative figure in your space
How to create a schedule that works for you
How to be consistent in your business

About our guest Holly Haynes
Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scalable offers and systems to grow to multiple 6-figures.

To check out Holly's free 5-day challenge head to hollymariehaynes.com/ceoweek

Connect With Holly
On her website: hollymariehaynes.com
On Instagram: @holly_marie_haynes
Listen to the Crush the Rush Podcast

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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94 | How Many Offers Should I Have?

Sat, 15 Oct 2022 05:00:00 -0400

Starting an online business means you typically need something to sell, whether it is a service or a product. It is super tempting to pick all the things and get overwhelmed with offers, services, and packages because we think this is the best way to make money.

Now deciding how many offers or packages is tricky, especially in the beginning because we are still trying to figure out our business. Eventually, I recommend narrowing your offers and focusing on just one signature offer.

In this episode I share...

The types of offers you can have, including price ranges
How to scale those offers once they are running seamlessly
How funnels and offers go hand in hand

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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93 | How to Scale Your Business and Keep Marketing Costs Low

Sat, 08 Oct 2022 05:00:00 -0400

Ready to get in front of more people, but not exactly ready to up your marketing budget? I hear you. For new or smaller businesses, running expensive Facebook ads is just not in the cards, YET. But don't worry, I break down the best ways to scale your business and increase your audience with little to no money.

Take out a pen and paper because this episode is full of great tips to market, including the 3 types of marketing: organic, paid, and collaboration.

In this episode I discuss...

My top recommendations for paid marketing, basically where to put your $$ if you have a marketing budget
Where to start when you have NO ad budget, but still want to be effective in your marketing efforts
My favorite marketing strategy when you have a small audience

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
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92 | The Ins and Outs of Retargeting Ads

Sat, 01 Oct 2022 05:00:00 -0400

Have you ever stumbled across someone's website and then started seeing their ads everywhere?! Yup, those are retargeting ads and when people brag about their amazing returns on ad spend, they are usually talking about these types of ads.

Retargeting ads are one of the 4 types of ads I recommend but it is not the first ad I suggest you run. Retargeting ads serve a great purpose to help bring back your warm audience to your sales page or products.

In this episode I discuss...

What budgets I recommend when running retargeting ads
The two types of retargeting ads I love and recommend the most
When thinking about the 4 types of ads, where do retargeting ads fall on the list of top priority

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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91 | The Three Mindset & Gratitude Activities I Do Each Week

Sat, 24 Sep 2022 05:00:00 -0400

Not everything about business revolves around sales, ads, and marketing. One of the things I've learned in my entrepreneurial journey that has made such a difference is the importance of my mindset. At first, I was not that into the mindset and gratitude work but over time I have realized how much of a difference it makes in my day-to-day life.

Sometimes we feel like we don't have time to practice gratitude or work on our mindset because we think it is not a " money-making" activity. But taking the time to reflect is invaluable to ensure that we don't burn out or get too off track from our goals.

In this episode I discuss...

The three things I do each and every week to reflect on what I am grateful for
How these three tasks keep me grounded in my why
How I manifest what I want to accomplish in my business

People Mentioned in this Episode:
Sabrina Phillipp: Instagram
Katie Fleming: Instagram

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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90 | Level Up ✨ My Testing Protocol To Find Winning Ad Variations

Sat, 17 Sep 2022 05:00:00 -0400

Learn all about the method I use to test ads for not only clients but also for my own ads. So why a testing protocol? Now let me start by saying this testing protocol is good for ads that you run for a long time and not just ads that run for a few weeks. Think evergreen products or webinars, not necessary launches.

My testing protocol is a 3-day process where I test the ad copy, images, and headline of an ad in order to create the best performing ads possible. I go through how to set it up and all the pieces of the campaign in my new Testing Protocol.

In this episode I share...

What the testing protocol actually is
What happens each day in the 3-day protocol
How to look at the data to create a report after to see if your ad is performing well

Links Mentioned in this Episode:
Grab the Testing Protocol for only $27 → marketscalegrow.com/testingprotocol

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89 | Supercharge your long-form content and nurturing with FB Ads

Sat, 10 Sep 2022 05:00:00 -0400

Raise your hand if you ever boosted a random post on Instagram or Facebook? 🙋‍♀️ That is how my journey running ads started. Eventually, through experience and trial and error, I learned how to supercharge your blogs, podcast episodes, and YouTube channels through ads. It is so vital to produce high-quality long-form content weekly and also nurture your audience.

One of the first ads I recommend running are list-building ads... Tune in to this episode to hear why.

In this episode I share...

Why nurture ads don't have to look like ads
How to see tangible results from running nurture ads
My tips for the right amount of ads to run at a time

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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88 | Your Marketing Budget: Where to Spend Your Time & Money

Sat, 03 Sep 2022 05:00:00 -0400

I completely recommend spending your money on strategy, content creation, and software before you take a deep dive into ads. Let's just start there. When thinking about investing in your business, cost, speed, and quality are the most important aspects to consider. Regardless of your budget, the quality needs to be there because our content creation keeps our online business moving, and growing.

In this episode I share...

The three places to invest your money when it comes to your marketing budget
Why spending money on content creation can save you in the long run
My recommendation on actually how much to spend daily on ads

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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87 | 4 Steps to Get Started Freelancing with Aubree Malick

Sat, 27 Aug 2022 05:00:00 -0400

Learn from freelancer coach Aubree Malick's journey from classroom teacher to thriving business owner in this episode. Aubree shares her story and tips for freelancers wanting to start on their own freelancing paths.

In this episode Aubree shares:

Her journey on TikTok and how that platform grew her business
The power of video and marketing to reach new audiences
How her journey as a freelancer began at 8 months pregnant

About Our Guest Aubree Malick
Aubree is a freelancer coach that helps moms and teachers start a virtual assistant business so they can have more choice and freedom.

Aubree used to be an elementary teacher! But everything changed once her first son was born. She wanted to have more flexibility in her job and create her own schedule (around her kids!) During her deep dive searches of mom Facebook groups for “work at home” jobs, she found freelancing. Within two months, she was making enough money to resign from her teaching job – just in time for her second son to arrive!

Connect with Aubree on Instagram and TikTok and work with Aubree to start your freelancing journey here.
Listen to Freelancer to CEO, Aubree's podcast.

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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86 | Oh No! My FB ads are SOOOOOO expensive

Sat, 30 Jul 2022 05:00:00 -0400

The cost of Facebook ads is rising, and here's what you can do about it. Join me as we chat about WHY Facebook ads are getting more expensive and HOW you can reduce your costs with just a few changes.

In this episode I share...

How with more demand, comes a higher price tag when it comes to ads
My top three tips on how to reduce your ads budget
How keeping a bank of copy and images CAN help you reduce your costs

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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85 | Dream Leads on Autopilot

Sat, 23 Jul 2022 05:00:00 -0400

Get ready to find your dream leads and grow your email list on autopilot! This is a bonus replay of my workshop, "Dream Leads on Autopilot". In this free training, I walk you through my framework on how to make sure your lead magnet is ready for ads.

In this episode I share...

How to create a stress-free lead stream
The four parts of a lead magnet funnel: lead magnet, tech stack, traffic, and follow up
The importance of having a call to action on a thank you page

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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84 | Goodbye ICA... HELLO Audience Personas

Sat, 16 Jul 2022 12:00:00 -0400

If you've been in the online business for a while now, you have definitely heard the term ICA. We are always targeting our messaging to our ideal customer or client avatar. BUT I'm here to tell you that instead of talking to one person, you should think about personas!

You might be asking yourself...
What are audience personas and how are they different from my ICA?

In this episode I share...

What an audience persona actually is
How they focus more on personality and habits of a group instead of hobbies or likes for an individual
How to use these personas to create ads that convert

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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83 | Creating a Course To Add Passive Income Into Your Business with Lindsay Bowden

Sat, 09 Jul 2022 05:00:00 -0400

Are you a teacherpreneur ready to create passive income in your business? Join me and guest expert Lindsay Bowden as we chat about online courses and how they compliment ANY niche or industry to create passive income, even for beginners.

In this episode:

We chat about what goes into an online course, from creation to marketing strategies
How to automate your online course to create passive and evergreen income
How many times you should live launch

Connect with Our Guest Lindsay Bowden
Lindsay is a former high school math teacher turned full-time momprenuer. She built a multiple 6-figure online course business during naptime by helping math teachers create resources for their classrooms. Her online course, Math Resource Academy, allowed her to quit her teaching job, allowed her husband to quit his corporate job, and helped her to build a life she loves with her family. Now, she's on a mission to help other families gain the freedom they crave in their life by teaching them how to create and sell an online course.

Connect with Lindsay on Instagram
Connect with Lindsay on her website
Download her free guide 5 Steps to Passive Income

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Episode 75 Live vs. Evergreen Launches

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82 | Three Phases of Marketing Mastery

Sat, 02 Jul 2022 05:00:00 -0400

All good things come in 3s right?! I share the three phases of marketing that every teacherpreneur goes through when starting and growing their online business. Tune in to learn what the three phases are and how each one is vital to your success.

In this episode...

Why it took me multiple 5ks and half marathons to finally consider myself a runner
How each phase of marketing builds on one another to take you from throwing spaghetti at the wall to finally seeing results

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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81 | Behind the Scenes of a Strategy Session with Hayley Klees

Sat, 25 Jun 2022 05:00:00 -0400

Join me for a behind the scenes look at what a strategy session looks like for new client. We set up her ads manager account, her new pixel, and connect her website and email marketing platform all together. Listen along to hear a step-by-step walk through our session.

In this episode:

Hayley and I set up all of her accounts
I give some big tips for tracking her Facebook group visitors
We set up her audience and chat about funnel strategy

Stick around to the end to hear a few tips for running successful Facebook ads!

Learn About Our Guest Hayley Klees
Hayley is a former teacher turned full-time freelancer! She learned to use the classroom skills she already had in order to supplement and eventually replace her teaching income altogether by working for Teacher Pay Teacher sellers. Now she want to teach you how to do the same! Teachers are constantly looking to supplement their income or find a way out of the classroom altogether and no matter which category you fall into, she's here to help you learn how to do both!

Connect with Hayley on Instagram

Join Hayley's waitlist for the workbook to start your own business supporting Teacher Authors!

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit
Episode 34 with Hayley Klees

Tools & Plug-ins Mentions
How to find your ads manager
Business.facebook.com/adsmanager

Plug-in for Wordpress
Pixel Cat

Chrome Extensions
Facebook Pixel Helper

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80 | What's Working Right Now in Marketing

Sat, 18 Jun 2022 05:00:00 -0400

Ready to hear about a MAJOR client win?! The typical click through rate is about 3%, which means that for every 100 people that see your facebook ad, about 3 people actually click the link to view your product or service. Well, I had a client this past quarter who had an 11% click through rate which was incredible! Tune in to hear about the clients wins of this past quarter.

In this episode...

I share the HOW and WHY behind my clients's successes this past quarter
Strategies that are working right now for facebook ads in the teacherpreneur space
Tips to make sure you're understanding your numbers

Links Mentioned in this Episode:
Past case studies → marketscalegrow.com/casestudies
FREE audience audit call → marketscalegrow.com/audienceaudit

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79 | Uplevel your Podcast Guesting with Sara Whittaker

Sat, 11 Jun 2022 05:00:00 -0400

Have you been thinking about growing your reach and expanding your audience? Join me this week as I sit down with Sara from Podcasting for Educators as we talk all about podcast guesting. She shares her best Do's and Don'ts when it comes to pitching, being a guest, and even what to do after you're done recording. Podcasting guesting is all about networking so being a great guest is just as important as being a fabulous host.

Sara Whittaker is an elementary school teacher turned podcast manager and the founder of Podcasting for Educators. She and her team help TpT authors, and other online educators launch, manage, and grow their podcasts. She loves continuing to serve teachers by helping her clients get their knowledge, expertise, and guidance into the ears of those who need it most! Sara is also the podcast host of Podcasting for Educators, where she shares new podcasting tips every Wednesday.

Connect with Our Guest Sara Whittaker
On Instagram instagram.com/podcastingforeducators/
Check Out Sara's website podcastingforeducators.com/
Binge Sara's Free Private Podcast! podcastingforeducators.com/privatepodcast.
This is a 3-episode series that goes into more detail about why you should guest, what podcast hosts are looking for in a guest, and my 3-step process to landing and leveraging guest spots!

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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78 | Enjoying Your Summer & Still Making Progress in Your Business

Sat, 04 Jun 2022 05:00:00 -0400

Want to learn my best tips for having a relaxing summer and moving forward in your business? In this episode, I share my top five tips for striking that balance between fun in the sun and hitting those big business goals. There is always room for work and play!

In this episode I talk about...

How scheduling, batching, and pre-planning play a role in having a relaxing summer
My big summer plans for 2022
The foundational work required to be able to actually take a break

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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77 | Scaling Offers Sustainably with Melissa Lin

Sat, 28 May 2022 05:00:00 -0400

Join me this week for an amazing interview with business coach Melissa Lin! We talk all about scaling your business in a sustainable way to increase your income, without increasing your hours. We want to avoid burnout here! Melissa shared her best tips for scaling the right way.

Melissa Lin is a previously successful chemical engineer turned multiple six-figure business coach and business owner. Over the course of 2.5 years, she was trying to DIY her online business and it went nowhere. She was barely making $1k most months until she decided to push past her fears and take real action. After figuring out powerful strategies and shifting her mindset, she went from barely making it to fully thriving in it. Now she helps other women do the same with their businesses!

Connect with Our Guest Melissa Lin
On Instagram www.instagram.com/the_melissalin
Check Out Melissa's website www.themelissalin.com
Join Melissa's Free Workshop! 4 Steps to Starting a Successful Coaching Business

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

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76 | Increasing the ROAS of Your List Building Ads

Sat, 21 May 2022 05:00:00 -0400

Running ads is all about driving more leads, and ultimately money, to your offer. Increasing your return of ad spent (or ROAS) is the goal because we don't just want to throw money away. We want to grow our email lists, sell our offers, and make more connections but how can we understand just how well our ads are really working?

In this episode, I share 5 tips for increasing your return on ad spend including...

Look at the data because numbers don't lie
Make sure your messaging is working and attracting the right people
Check your Facebook ad audiences and make sure they are optimized for the 2022 algorithm

If you want to make sure your audiences are optimized for the new algorithm, schedule your free audience audit calls to chat!

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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75 | Live Launching vs. Evergreen - Which is Better for Your Business

Sat, 14 May 2022 05:00:00 -0400

Let's chat about one of the biggest question in online marketing! Should you do a live or evergreen launch. I first want to break down what the key differences are between a live and an evergreen launch. Let me also say that BOTH have their perks and challenges.

In this episode I talk about...

The benefits of doing a live launch and why building a little anticipation is a good thing
How evergreen launches help you stay open to leads all the time
My best tips for combining both for a striving business

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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74 | The Importance and Value of Collaboration with Amy Roadman

Sat, 07 May 2022 00:00:00 -0400

This week’s inspiring teacherpreneur journey is with Amy Roadman. I loved chatting with her (again!) about the importance of the creative process and the values it can bring to your collaboration.

Amy Roadman has been an art teacher for 20+ years and believes art and creativity can be taught, that you don't have to start with innate talent, but a desire to create and practice. By providing opportunities that really focus on the overall experience. She has learned how to ease the pressure of creating and allow many people to tap into their creative side and find that it can be really rewarding to do.

In this episode, Amy and I chat all about:

The benefits of collaboration
How to find people to collaborate with that compliments both your skill sets
Different ways and opportunities to incorporate art and creativity in our businesses

Connect with Amy Roadman:

Over on Instagram at: @amyroadman.art
Or on her website: amyroadman.com

Links Mentioned in this Episode:
Market Scale Grow Episode 13| The Adventures of a Teaching Artist with Amy Roadman
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Join the Facebook community The Market, Scale, Grow Community

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73 | Content Pillars Once You've Hit 6-Figures

Sat, 30 Apr 2022 05:00:00 -0400

In this Saturday's Strategy Session, we are talking about the importance of staying consistent with your content pillars. It can be easy once you hit a certain amount of success to get shiny object syndrome and be all over the place but showing up and staying consistent will help you keep showing up for your customers.

In this episode, we'll chat about…

The 3 content pillars or buckets that you can use when you hit 6-figures
When you should reevaluate your content pillars and pivot
Some exercises that you can utilize to make your content pillars clear in your marketing

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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72 | Feeling Like You're Not Enough? My experiences and tips for changing your story.

Sat, 23 Apr 2022 05:00:00 -0400

In this Saturday's Strategy Session, we are actually taking a break from marketing and Facebook ad strategy to share mindset shifts. Sometimes I go through patterns where I don't feel like I am enough. It can be a recurring theme for me when I talk about my story. It might even be a story that you're sharing about your journey. This could even hold you back from moving forward, keeping you stuck in a similar pattern.

In this episode, we'll chat about…

The importance of acknowledging the story we tell ourselves and how that can affect how we want to grow
How you can start writing your own story
Some actionable mindset tips for growing beyond not feeling like you are enough

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call
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Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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71 | How To Lean Into The Numbers And Scale Your Ad Campaign

Sat, 16 Apr 2022 05:00:00 -0400

In this Saturday's Strategy Session, I explore how to lean into the data from your ad campaign in order to scale big! First, I want to start off by saying that you cannot lean into your numbers if you're not tracking them. Every step of your customer journey should be tracked to see if it is successful. We want people to be able to flow through our journey with ease and if something is working, we want to add more fuel to that fire!

In this episode, we'll chat about...

The exact numbers that you need to be paying attention too (and where to find them)
Click through rate and why this number is so important
What scaling actually looks like and the two main ways to go about it

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Join the Facebook community The Market, Scale, Grow Community

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70 | The Life Cycle Of An Ad

Sat, 09 Apr 2022 05:00:00 -0400

In this Saturday's Strategy Session, I explore the seven-phase life cycle of an ad, from birth to death.

In this episode, I talk about

How where you are in the customer buying cycle depends on how you want to reach your audience.
Planning strategies to effectively have your ads reach your best results.
Some mistakes to avoid with your ads.

Links Mentioned in this Episode:
FREE audience audit call → marketscalegrow.com/audienceaudit

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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69 | Honouring Clients Where They Are In The Buying Cycle

Sat, 02 Apr 2022 05:00:00 -0400

In this Saturday's strategy session, I am talking about the best ways to honour your client’s customer journey, and how it can empower them to make the right decision for their business.

In this episode I talk about:

The difference between a tortoise customer or a hare customer
How to create content for everyone in the different cycles
The difference types of content you can create

Let Us Help You Grow Your Visibility and Your Reach!
Schedule your free strategy call

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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68 | The Three Traffic Sources to Leverage in Your Marketing

Sat, 26 Mar 2022 05:00:00 -0400

In this Saturday's strategy session, I am talking about three traffic sources to leverage in your marketing.

In this episode I talk about:

Discussing the benefits, and disadvantages of each traffic source
Strategies on the best ways to leverage this in your marketing plan.
Some of my own favorite strategies on the best ways to apply this to your existing marketing plan.

Let Us Help You Grow Your Visibility and Your Reach!

Work is us and schedule your free strategy call at
Jenzaiadimartile.com/book-a-call

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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67 | Nurturing a Resilient Mindset as a Business Owner with Grace Griffith

Sat, 19 Mar 2022 05:00:00 -0400

This week’s inspiring teacherpreneur journey is with Grace Griffith. I loved chatting with her about the importance of resiliency as a business owner and exactly how her journey has helped her grow as an entrepreneur and person.

Grace Griffith is a former school teacher turned copywriter and content strategist. Her mission is to help course creators, coaches, and consultants use words strategically to connect with their audience so they can get more sales. Grace is also a mom to her three-year-old daughter, an avid reader, and a passionate coffee drinker.

Grace and I chat about nurturing resilience as a business owner. She even shares some of her best tips like:

In order to build trust with your audience, you need to be confident, show up, and trust yourself. When you start seeing yourself differently, so will your audience.
How to not take it personally if you don’t immediately start seeing success. You need to stay resilient, look at the data, and start owning your challenges so you can move beyond them.

Connect with Grace:

Over on instagram at: @gracemariegriffith
Or on her website: GraceMarieGriffith.com

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66 | Marketing Isn't a Dirty Word -- How to Sell Authentically

Sat, 12 Mar 2022 05:00:00 -0500

In this Saturday's strategy session, I am talking about how marketing is not a dirty word but a tool to authentically sell. For a long time in the marketing world, marketing has been linked to slimy tactics where you feel added pressure to buy and sell. Marketing doesn’t need to be that, it should be a holistic authentic selling process.

Marketing is an essential tool in business and in this episode, I share how to holistically market in a way that feels good for your business;

A three-part content framework that can be used to authentically market your product or service.
How building relationships and getting your customer involved will get them to connect to your business.

Links Mentioned in this Episode:
Dream List Essentials Waitlist - marketscalegrow.com/dreamlist

Let Us Help You Grow Your Visibility and Your Reach!
Work is us and schedule your free strategy call at
jenzaiadimartile.com/book-a-call

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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65 | #RealTalk - Top 5 Tips to Overcoming Facebook Ad Overwhelm

Sat, 05 Mar 2022 02:00:00 -0500

In this Saturday Strategy Session, I am sharing the 5 tips every teacherpreneurs needs to overcome the overwhelm when it comes to Facebook ads.

In this episode I talk about:

Why it is important to have a plan
Why every teacherpreneur should know their numbers in their business
The importance of not letting perfectionism creep in and take over

Links Mentioned in this Episode
Episode 37 - www.jenzaiadimartile.com/podcast/episode37
Episode 44 - www.jenzaiadimartile.com/podcast/episode44
Dream List Essentials Waitlist - marketscalegrow.com/dreamlist

Let Us Help You Grow Your Visibility and Your Reach!
Work is us and schedule your free strategy call at
jenzaiadimartile.com/book-a-call
___

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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64 | Holistic Marketing Tips Through a Crisis

Sat, 26 Feb 2022 02:00:00 -0500

In this Saturday strategy session, I am bringing you inside of our Facebook community. I recently went live inside the group and wanted to share these tips for all of you tuning into the podcast as well.

We talked all about holistic marketing and I share what I like to call Glass Ball Marketing. We all go through ups and downs in our personal lives and our businesses and when times get tough we want to make sure that we are focusing on one part of our business that is our glass ball. If we drop it, it breaks.

In this episode I share my three tips for keeping your marketing going during difficult times:

Batching is key to consistency
Hiring help when you can (probably before you think you should)

Links Mentioned in this Episode:
Join us in the Facebook Group for the Birthday fun! Head to marketscalegrow.com/community

Let Us Help You Grow Your Visibility and Your Reach!
Work is us and schedule your free strategy call at
jenzaiadimartile.com/book-a-call
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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

63 | Copywriting Tips & Strategy with Jenny Roth

Sat, 19 Feb 2022 02:00:00 -0500

This week’s inspiring teacherpreneur journey is with Jenny Roth from Jenny Roth Copywriting. I loved chatting with her about her business and how she went from stay at home mom of three to a magazine editor to a business owner!

Jenny believes in joyful and strategic email and sales page copy that welcomes your clients with open arms. She is an amazing copywriter for coaches and online service providers who also believes in being yourself and using all the emojis you want (if that's your thing!).

Jenny and I chat all about writing copy for your emails. She even shares some of her best tips like:

Guess what?! You're spending way too much worrying about your email subject lines
How sharing your own story can be better than telling people what to do when it comes to writing sales copy

Connect with Jenny:

IG: @jennyrothcopywriting

Website: JennyRothCopywriting.com

Watch Jenny's free 15 minute masterclass on how to write an amazing email welcome sequence here!

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Email Me → support@jenzaiadimartile.com

62 | Adding Facebook Ads to Amplify Your Customer Journey

Sat, 12 Feb 2022 03:00:00 -0500

In this Saturday's Strategy Session, I dig a little deeper into thinking about your customer journey. Basically, how your customer goes from learning about you to trusting you enough to buy that first purchase. This is known as the know, like, and trust factor.

In this episode, I share about...

1. Making sure you have the right offer that is proven.
2. Creating several lead magnets and testing them out until they convert at that sweet spot.
3. Using Facebook ads to bring in new people.

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

61 | Facebook Ad Audience Targeting Tips for 2022

Sat, 05 Feb 2022 03:00:00 -0500

In this Saturday's Strategy Session, I share some updated tips for how to create audiences for your Facebook ads. So much has changed in the last year and with any marketing plan, we need to keep our strategy up to date and follow the latest trends and updates in the space.

In this episode, I share...

What the New Apple iOS update did to Facebook ads and tracking
How to create new audiences in your Facebook ads manger
How using video can increase your engagement and help create new warm audiences

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

60 | Helping Other Teacherpreneurs Upgrade Their TpT Stores with Kirsten Hammond

Sat, 29 Jan 2022 02:00:00 -0500

This week’s inspiring teacherpreneur journey is with Kirsten Hammond from The Southern Teach. I loved chatting with her about her business and how she has been able to grow to now support other teacherpreneurs upgrade their stores to make consistent incomes. Listen all the way to the end to hear from a special guest, Kirsten's 3 month old!

About Our Guest

Kirsten Hammond, also known as The Southern Teach, is a Texas teacher who creates engaging and minimal-prep educational resources for upper elementary teachers.

She also helps teacher sellers as well! She shares tips and strategies on her podcast on how to start, build, and grow a well-designed Teachers pay Teachers store that draws attention and brings in more sales each month. She also offers visual branding services for teacher sellers looking to give their TpT stores a fresh look!

Besides working as a teacherpreneur, Kirsten enjoys the finer things in life. Coffee is her BFF. Wine and cheese are her jam. British baking competitions, TLC reality shows, and barre class bring her joy. Her taste in music ranges from 70's light rock, 00's hip-hop, and everything in between!

Connect with Kirsten:

IG: @thesouthernteach

Website: thesouthernteach.com

The Creative Teacher Podcast with Kirsten Hammond

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59 | Supercharge your long-form content nurturing

Sat, 22 Jan 2022 02:00:00 -0500

In this Saturday's Strategy Session, I share three strategies for supercharging your nurture campaigns. Facebook ads are an amazing way to grow your traffic because it's not 2018 anymore. Having a holistic marketing approach that combines long-form content, email marketing, and paid ads can be the secret sauce to growing your business in 2022.

In this episode, I share three ways to supercharge your nurture campaigns.

Have a plan for your content marketing strategy
Find your best performing content and run an ad to it
Retarget the right people to the right place

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

58 | Three Tips to Nail Your Messaging

Sat, 15 Jan 2022 02:00:00 -0500

In this Saturday's Strategy Session, I share my biggest tips for nailing your messaging. The truth is if you are not sure about your messaging, you won't be able to write amazing copy or create graphics that stop the scroll. You're going to want to grab some pen and paper because these are not tips you want to miss!

In this episode, I share my best tips for nailing your messaging such as:

Do Your Market Research
Follow the Data

And my most important tip, well I guess you're going to have to listen to hear that one. ;-)

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

57 | My hopes, dreams, and goals for 2022 & beyond

Sat, 08 Jan 2022 01:00:00 -0500

In this Strategy Session, we will be taking an inside look at my vision and goals for 2022! As we ring in the new year, I strongly believe in reassessing and prioritizing your goals for the year. I share my vision not only as a business owner but I also share my vision for my family life. I started my business to create the life I want to live and by looking at my vision and goals for this upcoming year, I want to make sure they all align.

In this episode:

I share my vision for buying my dream house and retiring my husband
I lay out the goals I have for my business, including this podcast!
and I also share the small first steps I'll take to start making progress towards success

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

56 | 2021 in Review - A look back on Year one of JD Teacherpreneur Marketing

Sat, 18 Dec 2021 01:00:00 -0500

In this week's Saturday Strategy Session, I take a walk down memory lane and recap 2021! We are so close to 2022, but before we ring in the new year I share with you how my business grew in 2021.

We chat about...

Highlights from each quarter this year, including my intentional rest during Q3
All that I have learned about growth and marketing this year and what I started doing in 2021 that helped my business boom
Why this episode will be my last for 2021!

Links from the Episode

JOIN THE DREAM LIST ESSENTIALS!

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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55 | Facebook ads as part of your New Year holistic marketing strategy

Sat, 11 Dec 2021 01:00:00 -0500

In this week's Saturday Strategy Session, I share all about how you can layer ads into your holistic marketing strategy to amplify the work you're doing

We chat about...

The three different types of ads I recommend you run to complement your holistic marketing strategy.
How to work smarter not harder when you're still a solopreneur and trying to do ALL the marketing things
The three most important things to focus on for each piece of your marketing

Links from the Episode

JOIN MY UPCOMING FREE CLASS ON DECEMBER 15TH

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Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Email Me → support@jenzaiadimartile.com

54 | Seasons of Growth in Your Teacher Business with Beth Hall

Tue, 07 Dec 2021 01:00:00 -0500

This week’s inspiring teacherpreneur journey is with Beth Hall from Coach Hall Writes. I loved chatting with her about the different seasons of growth in her business. It’s so inspiring to hear about how she has made the journey her own!

Learn how Beth Hall decided to make videos on YouTube and eventually on TikTok to teach AP language in one minute or less!

About Our Guest

In 2019, she began a YouTube channel called Coach Hall Writes as a medium to allow her to supplement her students’ instruction outside the classroom. Beth’s videos quickly gained notoriety among AP Language and Composition teachers and students because of the videos’ conciseness and clarity. In 2020, Coach Hall Writes YouTube Channel was listed as one of the top resources AP Lang teachers felt was most helpful in preparing their students for the AP Language and Composition exam. In the two and a half years since starting her YouTube channel, Beth has helped hundreds of AP Lang teachers and thousands of AP Lang students learn to craft stronger rhetorical analysis essays as they prepare for the AP Lang exam.

Connect with Beth:

IG: @coachhallwrites

YT: www.youtube.com/coachhallwrites

Coach Hall Writes Facebook Page

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53 | Promoted Pins vs Facebook Ads with Emilee Vales

Sat, 04 Dec 2021 01:00:00 -0500

You finally decide to start running ads for your teacher business, but you're struggling to decide between investing in Pinterest ads or Facebook ads.

Join Jenzaia and Emilee Vales as they share all their strategy secrets about Pinterest and Facebook ads so that you can figure out which platform is right for you.

In this episode, you will learn:

What the main differences are when creating campaigns for each platform
Compare how to get started on each platform
Why it could be beneficial to diversify your paid advertising

About our Guest

Former teacher turned Pinterest Marketing and Ads Strategist, Emilee thrives off of diving into her clients' data and analytics to create personalized strategies that will ultimately turn their traffic into profit! When she's not obsessing over how she can take her clients further with their marketing strategies, or educating her students on how to take their business to the next level with Pinterest, she's chasing around two sweet little girls or spending time with her husband. After feeling called to be at home with her kids and leaving the teaching world, she can finally say she's living the work-at-home mom life that she thought was only in her dreams.

Connect with Emilee!

Website: www.emileevales.com
IG: @emilee.vales
TikTok: @emileevales
Pinterest: @emileejvales
Facebook: EmileeVales
Grab Emilee's 3-Step System for Automated Sales on Pinterest

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Email Me → support@jenzaiadimartile.com

52 | Paid vs. Organic Growth

Sat, 27 Nov 2021 01:00:00 -0500

In this week's Saturday Strategy Session, I share all about the differences, pros, and cons of paid and organic growth when it comes to marketing your teacher business. There is a lot of misleading information out there and in this episode, we break it all down.

We talk all about why paid growth is just necessary for the digital age that we are in BUT I also share the type of paid growth that I DON'T recommend
I share my best tips for where to start when you're ready to start using paid ads to grow your biz

Links from the Episode

JOIN MY UPCOMING FREE CLASS ON DECEMBER 15TH
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

51 | Is now the right time for you to hire a Facebook ads strategist?

Sat, 20 Nov 2021 01:00:00 -0500

In this week's Saturday Strategy Session, we take a deep dive into figuring out if you are ready to hire a Facebook ads strategy. Everywhere you turn on social media you see ads and you might be thinking to yourself that it is time that you take the leap. This is a notebook and pen kind of episode. Trust me!

We talk all about the initial steps and milestones in your business you should reach first before even running ads
I share my top tips for what to look for when hiring a Facebook Ads Strategist

You're not going to want to miss this episode!

Links from the Episode

Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

50 | Gearing Up For a Launch in the New Year

Sat, 13 Nov 2021 01:00:00 -0500

In this week's Saturday Strategy Session, I share with you the five tips for launching a new course, program, or membership in the new year! I also talk about something new that I've tried when it comes to emailing my list.

Now we've all heard that to launch we need to have an email list, be everywhere, do all the things, but what are the most important things that we should focus on if we want to launch in the next few months?

I break down all my best tips in this episode!

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

49 | From Classroom Teacher to Full time VA with Michelle Walker

Tue, 09 Nov 2021 01:00:00 -0500

This week’s inspiring teacherpreneur journey is from Michelle Walker.

Michelle is a teacher turned Virtual Assistant. After her maternity leave, she decided to start her freelance business in the midst of the pandemic while still teaching remotely full-time. Her goal was to be able to work from home and be with her son. She began her business journey working with TpT sellers and other teacherprenuers. Now, Michelle has officially left the classroom and is close to being overbooked in her business, providing virtual assistant services to a variety of different clients.

We chat all about how Michelle got started, what it was like teaching remotely and balancing her business, and even how she became a first-time mom during the pandemic. This is an inspiring story you don't want to miss!

I hope you enjoy this chat as much as I did!

Connect with Michelle Walker
Instagram: @heymichellewalker

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast
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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 48 | What is CTR? Why is it important and how can it be used to drive decisions?

Sat, 06 Nov 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about one really important metric that you want to be paying attention to in your ads manager. That is the CTR.

CTR stands for click through rate and you want to pay attention to this when understanding how successful your ads are. In this short but jam packed episode, I talk all about the different ways to look at your data and why your click through rates matters.

To ask me questions all about CTR and other ways to look at your ads data, come join me in my free Facebook group.

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

47 | Instagram Tips & Strategy for Teacherpreneurs with Ashley Mikkelsen

Sat, 30 Oct 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is with Ashley Mikkelsen of Srta Spanish & Teach the Teacher Author.

Ashley is a Spanish teacher turned small business owner. She's been a teacher-author for years, researching and improving her social media strategy to streamline the process. increase growth and engagement, and of course, conversions.

Ashley started creating content and sharing about what she's learned to help other teachers who are working on their own businesses! She particularly has a passion for Instagram as a way to grow a community and connection with the audience, but also has experience working with WordPress, Pinterest, Facebook, Instagram, and YouTube as ways of marketing resources!

We chat all about...

Where to get started with IG as a teacherpreneur
How to decide your content pillars
Low-stress ways to increase brand awareness in your content
The importance of using hashtags and the different content types effectively

and so much more!

I hope you enjoy this chat as much as I did!

Connect with Ashley
Instagram: @teach.the.teacherauthor
Website: teachtheteacherauthor.com
Facebook Group: Instagram for Teacher Authors

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
Facebook Tips & Strategies for Teacherpreneurs (The Market, Scale, Grow Community)

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 46 | Finally taking that very step & supporting others with Shelly Leiser

Tue, 26 Oct 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is with Shelly Leiser of TeacherVA.com

Shelley Leiser is a former teacher and owner of TeacherVA.com.

After teaching secondary ELA, Speech, and Theatre for over a decade, Shelley decided to take her interests outside of the classroom. In 2019, after years of listening to online business podcasts, Shelley decided to use virtual assisting and online freelancing as a means for earning money and writing her own exit ticket out of the classroom.

In 2020, Shelley founded TeacherVA.com, a business dedicated to bridging the gap for teachers between the online business world and the classroom. TeacherVA.com provides virtual assistant training to classroom teachers who are looking for a little extra financial freedom either to supplement their teaching or help set them up to move on to a new career.

We chat all about

Shelly's journey to becoming a VA
The importance of having options and how she could help teachers feel like they have options
how taking a step away from the classroom for a year or two can make the world of difference in the happiness of an educators
finding a schedule that works for you when working for yourself at home

and so much more!

Shelly’s passion for helping fellow teachers truly shines through in everything she does, which made this conversation so inspiring! I hope you enjoy it as much as I did.

Connect with Shelly
Instagram: @teachervirtualassistant
Website: TeacherVA.com
Facebook Group: Teacher Virtual Assistant

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 45 | Bust Through These Common Facebook Ad Mindset Blocks

Sat, 23 Oct 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about the major mindset blocks I encounter with people in my audience.

Four of the most common mindset blocks I see when it comes to Facebook ads are:

My business is too small for paid ads.
They don't work for me.
This is too hard.
It's too expensive!

Are you experiencing any of these mindset blocks? Take a listen to find out how you can bust through them!

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 44 | Level Up ✨ A Holistic Approach to your Marketing Strategy

Sat, 16 Oct 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about the essential pieces to holistic marketing strategy.

There are three different pieces to a holistic marketing strategy. These include:

Content Marketing: the content needs to be highly valuable and very tangible -- leave your audience feeling like they truly got something from the content that they can implement immediately
Email Marketing: build and nurture relationships with consistent emails
Community Builder: the goal is to interact with your community, get to know people, and build relationships -- pick either Instagram or a Facebook group to start (but not both!)

When these three pieces are used together, it creates a stronger strategy!

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 43 | What to do when your ads just aren't working (A Case Study)

Sat, 09 Oct 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we are diving deep into an actual ad campaign that started out working great then suddenly crashed. We spent 3+ months working on getting it back up and running... here's a peek into how we did it!

It's inevitable that there are times when your ad campaign may not be working the way you want it to. In this episode, I talk about the process that I follow with my own clients when this happens.

If they aren’t working, then follow this process:
1. Look at the data and figure out what isn’t working.
2. Lower the budget and/or pause the campaign while you make adjustments (but don’t just give up and move on).
3. Focus on improving the messaging first.
4. If you’ve updated the messaging 3-5 times and still not seeing success, it may be time to revamp the offer.

P.S. If your ads ARE working, then slowly scale the budget up by about 20% every 4-5 days.

Check out the September 2021 Case Studies HERE

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 42 | Embracing the Journey into Teacherpreneurship with Chloe Tascoff

Tue, 05 Oct 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is with Chloe from Chloe Tascoff Video

After teaching 4th grade Reading/Ela for 4 years (plus 8th grade for 1 year), Chloe decided to quit teaching when her daughter was born. She opened up a Teachers Pay Teachers store and "accidentally" slipped into video marketing. From there, she has built a business around showing in-action footage of TPT products for herself and other sellers. Chloe specializes in messaging and marketing psychology, which she integrates into the videos. She currently lives in Michigan with her newborn son, her daughter, her husband, and their Pug.

We chat all about...

balancing a service-based business and a TPT store plus kids and a life!
being a thought leader in the video marketing industry for TPT authors
the challenges of running a new business and getting past imposter syndrome
how to price your services to actually make a living and the mindset shift needed to increase your prices when the time is right

And so much more!

I hope you enjoy this chat as much as I did!

Connect with Chloe
Instagram: @videomarketingtpt
Website: hello.chloetascoff.com
Facebook Group: Video Marketing for Teacherpreneurs

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 41 | Level Up ✨ Facebook Ad Creative Design Tips for Teacherpreneurs

Sat, 02 Oct 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about my three tips to help you level up your ad creative the next time you are building out a Facebook ad campaign.

The three tips that I discuss in this episode are:

To consider your campaign goals when creating the graphics for your ads
To ensure that your ads are going to stop the scroll
To keep your ads on brand to help build your brand awareness

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 40 | Organic Pinterest Strategy for Beginning Teacherpreneurs with Chelsea Hall

Sat, 25 Sep 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat with Chelsea Hall from Chelsea Hall Social all about organic Pinterest strategy.

Chelsea helps teacherpreneurs strategically grow their email list, generate quality leads, and increase website traffic with the power of Pinterest! When she's not geeking out over Pinterest, you can find her spending time with family, working out, or exploring new restaurants.

As an avid user of Pinterest, I know some of the basics, but Chelsea helps me to better understand the business side of this powerful search engine!

We chat all about...

where to get started
how to use Pinterest to grow your email list
all about Idea Pins -- what they are, how to use them and the content you need
the ever-changing algorithm

and so much more!

I hope find this chat as helpful as I did!

Connect with Chelsea
Instagram: @chelseahallsocial
Website: www.chelseahallsocial.com
Beginners' Guide to Getting Started on Pinterest {FREEBIE}
Pinterest Content Planning Guide for TPT Sellers {FREEBIE}

Other Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 39 | Following your passion and joy as a teacherpreneur with Caileigh Dennis

Tue, 21 Sep 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is with Caileigh Dennis of the Dennis Crew.

Caileigh is a former teacher turned graphic designer for TPT authors. She's a toddler mom and will soon navigate the life of 2 kids!

We chat all about

how she got started on TPT and then shifted her business towards graphic design
the transition to motherhood
the importance of prioritizing what you love and enjoy doing
common challenges we've both faced from pricing to disappointing clients

and so much more!

I hope you enjoy this chat as much as I did!

Connect with Caileigh
Instagram: @thedenniscrew

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 38 | More than 4% - Why Email Marketing Is So Important In Today's Digital Marketing Space

Sat, 18 Sep 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about why your email list is ESSENTIAL right now.

Some key points to think about when considering email marketing include...

the differences between the social media algorithms and the email "algorithm"
remembering that changes, like the massive iOS privacy updates, are inevitable, but as you grow your list you will have more security and success in your business
you own your email list which allows you to nurture, market and sell no matter what happens on other platforms
you are in control of growing your list and your open rates

Remember, the people on your email list WILLINGLY signed up to be there. I have seen massive success with clients who prioritize this!

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 37 | #RealTalk - Overcoming FB Ad Overwhelm

Sat, 11 Sep 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about the overwhelm people feel with Facebook Ads.

No idea where to start or what to do when it comes to Facebook ads? Then this episode is for you. So grab your favorite beverage and listen up for some real talk and a few good tips:

Start with baby steps- you don't have to do ALL the things. It's a learning experience!
Have a marketing budget that you're willing to spend with potentially no ROI.
Go in with reasonable expectations for running ads.

I also discuss three important metrics to follow when running ads and encourage you to give it this a shot. Facebook may not be the easiest platform to use, but you CAN do this!

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 36 | From the Classroom to Fully Booked Out with Maranda Bullington

Tue, 07 Sep 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is with Maranda of Mrs. Bullington's Primary Emporium.

Maranda is in her 2nd year as a full-time VA working on content creation for a few TpT sellers. She previously taught 1st grade for 3 1/2 years in Denver, Colorado before stepping away from the classroom to pursue her VA business full-time. She started offering VA services in April 2020 and was offered full-time work by July 2020. She helps TpT sellers free up some space in their schedules and create engaging, quality, and brand-reflecting resources for their own businesses.

We chat all about...

Maranda's go getter attitude and how it helped her grow a VA business to eventually leave the classroom
how to find TPT sellers to work for and what it's like to work for them
tips for standing out when applying for a VA position

and so much more!!

I hope you enjoy this chat as much as I did!

Connect with Maranda
Instagram: @mrsbsprimary
Website: mrsbsprimary.com

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 35 | Level Up ✨ Facebook Ad Copy Tips for Teacherpreneurs

Sat, 04 Sep 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about writing ad copy, and I share some of my best tips that will help you convert and get people to click on your ad.

We talk about four important parts of ad copy:

the length of your copy, whether it's long, short, or microcopy
spacing and sentence length
emojis, bold lettering, and caps
hooks and getting people to click that "read more" button

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 34 | Long-Form Content Strategy for Teacherpreneurs with Hayley Klees

Sat, 28 Aug 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is Hayley Klees, a Content Strategist for TPT Authors.

Hayley is your best friend when it comes to planning out your content! She is a former 6th grade ELA teacher turned small business owner. She helps TPT authors feel less stressed & overwhelmed by creating a game plan for your store. Hayley loves playing volleyball & is a former collegiate athlete and coach. Being a business owner is a lot like coaching where it's important to know your audience & what they need at certain times of the year. If she's not working, you can find her outside because she loves the sunshine & being active!

We chat all about

how to get started with a content strategy
the importance of strategically repurposing content
hard-selling vs soft-selling and which she recommends
how to organize your content and email marketing content
using UTM Codes and tags to help track purchases

I hope you enjoy this chat as much as I did!

Connect with Hayley
Instagram: @hayley.klees
Content Strategy Planner {FREEBIE!}

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 33 | The Importance of Staying Organized with Melissa Seideman

Tue, 24 Aug 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is from Melissa Seideman of Not Another Virtual Assistant.

Melissa is a full-time history teacher, wife, and mom to two little boys. She is an email marketing specialist who helps clients work less and maximize their earning potential with the power of a single email. She loves sharing her knowledge on Instagram and her email marketing Facebook group.

We chat all about

how she got started with email marketing
some really helpful tips for planning your emails to build relationship and sell more
how she balances everything she does

and so much more!

I hope you enjoy this chat as much as I did!

Connect with Melissa
Instagram: @notanothervirtualassistant
Website: www.notanothervirtualassistant.com
Facebook Group: Email Marketing for Teacherpreneurs

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 32 | Plan with Me 📝 Diving Into My Business Finances

Sat, 21 Aug 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about the logistics of my business finances and how I plan for expenses.

Here are some of the logistics I break down:

Using Paypal & Stripe as a Canadian
The bank accounts/credit cards I use for my business
Exchange rates
YNAB. (a.k.a. You Need A Budget)

For my expenses, I divide all the spending into five categories and am working to get one month ahead, so I have a bit of a buffer in my business.

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 31 | Bottom of Funnel Marketing Tactic: Nurturing and Selling to Your Warm Audience

Sat, 14 Aug 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about marketing tips for the bottom of the funnel that will help further nurture and sell to your warm audience.

For your audience to make it all the way to the "invested" step of the customer journey, they need to be both emotionally and financially invested in your business.

At the bottom of the funnel, it is important to be continuing to nurture your warm audience so they become more emotionally invested in you and your brand. We also use sales ads to encourage them to become financially invested.

Here are the 5 types of ads I use at the bottom of the funnel:

very specifically chosen long-form content ads
very specifically chosen video content ads
testimonial ads (learn more from Episode 22)
sales ads
abandon cart ads

My top tips for BOF ads:

Be ready to play the long game
Know your expectations
Watch the frequency of the ads
Test different campaign objectives
Layer these ads into your funnel last (even though they are very enticing with the high ROIs we always hear about)

Links from the Episode
Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 30 | Growing and running her business with intention with Jamie Jasperson

Tue, 10 Aug 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is from Jamie of Basic Girl Teaches

Jamie is a teacher, Instagram strategist, and instructional designer with an obsession for all things branding and Instagram. Jamie coaches teacher business owners through her Teachergram Connection Academy and is the founder of the Teacher Instagram Club, a free community for teachers of Instagram. She's passionate about helping teachers use Instagram to build a powerful brand, connect with their audience, and establish themselves as an expert in their field by developing strategies that are simple, effective, and personal.

We chat all about...

how Jamie's business started and the moment that her business shifted
how she balances working full time and running a full-time business
the importance of niching down and how she made that decision within her own business
how her business has grown and how she's making intentional choices within her business at the current level and as it continues to grow
the different systems and processes she's put in place in her business

Plus, she sprinkles some mind-blowing Instagram tips throughout the episode -- she is the Teacher IG Guru after all.

I hope you enjoy this chat as much as I did!

Connect with Jamie
Instagram: @basicgirlteaches
Website: www.basicgirlteaches.com
Facebook Group: The Teacher Instagram Club

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 29 | Middle of Funnel Marketing Tactics: Using Facebook Ads to Gain Email List Subscribers

Sat, 07 Aug 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about one of the most important parts of the customer journey -- getting your audience subscribed to your email list.

Your email list is one of the greatest assets in your business. It is ESSENTIAL you work to get people over this hurdle from "interested" in your business to "subscribed" to your business.

We discuss three different types of funnels frequently used to grow an email list
1. Free Lead Magnet Opt-In
2. Launch Events (i.e., webinar, challenge, video series, etc.)
3. Self-Liquidating Offers

Plus, I share my tips to make these ads more successful.

Links from the Episode
Episode 15: Facebook Ad Audience Targeting Tips
Episode 26: The Customer Journey Steps
Episode 28: Top of Funnel Marketing Tactics

Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 28 | Top of Funnel Marketing Tactics: How to Use Facebook Ads to Grow Awareness & Interest

Sat, 31 Jul 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about top of funnel (TOF) ad strategies. This is part two of our four-part Customer Journey series.

Listen to the rest of the series Part 1

In this episode, we dive into my fave three ad types and my top 5 tips for running TOF ads.

If you want support setting up and running your ads, book a strategy session today!

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 27 | Taking the Leap Even If You Aren't Ready with Kelly Harvill

Tue, 27 Jul 2021 10:00:00 -0400

This week’s inspiring teacherpreneur journey is from Kelly of Speaking Of Images.

Kelly is a Preschool SLP, National Board Certified Teacher, and Professional Photographer. She helps Teachers with Online Businesses to level up their business branding with modern images and mock-ups designed for Educators. Members of her Image Maker Membership have access to over 3500 images to customize for their use on TpT covers, thumbnails and previews, Pinterest Pins, blog posts, marketing assets and all social media posts.

We chat all about

how Kelly got started on TPT
her shift into creating digital mockups for teacher business owners
how she collects, stores and donates the materials she needs for taking her images
her amazing membership (including some of the unexpected image requests she gets)
how her love of photography has helped shape her teacherpreneur journey
Freebie Fridays and other ways that she's marketing her business

I hope you enjoy this chat as much as I did!

Connect with Kelly
Instagram: @speakingofimages
Website: Speaking of Images
TPT: Speaking of Images

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 26 | The Customer Journey Steps for Teacherpreneurs

Sat, 24 Jul 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about the customer journey steps that your audience takes to go from never having heard of you to raving loyal fans!

It's important to be aware of the phases people go through as part of your customer journey so that you can help move them through the phases.

The five phases of the customer journey are...
1. Aware
2. Interested
3. Subscribed
4. Engaged
5. Invested

Two really important questions are...
- How are you getting more people aware of your brand?
- How are you nurturing people through the customer journey?

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

✨Book a Strategy Session ✨

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 25 | Reverse Engineer Your FB Ad Goals for Teacherpreneurs

Sat, 17 Jul 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about how to reverse engineer your goals and expectations for your upcoming course or membership launch (whether or not you plan on running FB ads).

It's so important to start with the end in mind when you're planning a launch and an ad campaign. This will allow you to have more confidence in the campaign (whether or not it's actually doing well) because you'll have targets you're trying to hit.

Even if this is your very first launch, I provide industry standard benchmarks to help you get an idea of what success can look like! We'll go through my three step process that uses your sales goal to determine the number of leads you need and the ad budget that will get you to your goal.

Don't forget to grab the FREE spreadsheet that will help you with the calculations!

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 24 | A Circuitous Journey into Entrepreneurship with Aubrey Watkins

Tue, 13 Jul 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is from Aubrey Watkin of The Modern Science Class

Aubrey is a fifth-year science teacher who came into teaching in a circuitous route and earned her teaching credential through an alternative pathway. She has taught both middle school and high school science and loves sharing her passion for science with students to help them explore the world! She started creating resources to use in her own classroom and began selling resources while on unpaid maternity leave. Her favourite social media platform is Instagram because of the ease of use and the amazing connections she has made. Connect with Aubrey on Instagram and tell her you listened to her on the Market, Scale & Grow podcast!

We chat all about her circuitous journey into teaching and entrepreneurship that has led her to create amazing digital resources for science classes that truly support the needs of both teachers and students. One of my biggest takeaways from this conversation is the power of positivity and having trust in fellow educators.

We also talk about how she is marketing her business on different platforms. Her goal for this year is consistency, which is also something I can totally relate to!

I hope you enjoy this chat as much as I did!

Connect with Aubrey
Instagram: @themodernscienceclass
Pinterest: The Modern Science Class
Website: www.themodernscienceclass.com

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 23 | Level Up ✨ The Importance of Focus in your Teacher Business

Sat, 10 Jul 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about the importance of staying focused on ONE thing as your teacher business grows.

We chat about how your level of focus will change and level up as your business grows..

What is your ONE THING?
Your one thing is what will take you to great heights and allow you to truly scale your business. It could be a course or a membership or a signature service.

As you are just starting your business, you will likely have many ideas that you're testing out and trying to see which one really fits you and your growing audience. Your content needs to feel authentic to you and also resonate with your audience in a way that nurtures them towards the sale.

As your business grows, you'll want to focus on your ONE THING for the following reasons...

1. easier allocation of your time and energy
2. more clarity surrounding your offer
3. ability to dial in your messaging and your client/members needs

How focused are you on your ONE THING?

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 22 | Three Ways to Use Testimonials in Your Facebook Ads

Sat, 03 Jul 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about how to use testimonials as part of your Facebook ad strategy.

Testimonials are an extremely powerful form of social proof and should definitely be used in your marketing strategy from IG posts to your website to FB ads to your sales page, make sure you're using them!

Be sure to set up systems that allow you to regularly and efficiently collect testimonials from course participants, members and clients.

Here are my 3 favourite ways to use testimonials in your FB ads
1. Video testimonials from past participants, members or clients
2. Carousel ads with 3-4 testimonial quotes
3. Testimonial quotes sprinkled through your ad copy

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 21 | An Accidental Journey to Teacherpreneurship with Brittany Verlenich

Tue, 29 Jun 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is with Brittany Verlenich creator of the Audience and Authority Facebook group.

Brittany is a cat lover, travel fanatic and group growth strategist - on top of being a teacher. She loves helping educators build thriving communities around their brands with Facebook groups, so they can serve more clients and customers.

We chat all about her accidental journey to becoming an entrepreneur and how she started her business as a way to form connections with other teachers who love to travel. Brittany also gives a TON of amazing tips and strategies for starting and building your Facebook group in a way that attracts the right people, positions you as the authority and allows you to create irresistible offers.

I personally cannot wait for her Youtube channel to come out this summer and really enjoyed our chat. I hope you did too!

Connect with Brittany

Instagram: @brittanyverlenich
Facebook Group: Grow Your Group ✨ For Teacherpreneurs, Teacher Biz Owners & TPT Sellers

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 20 | Plan with Me 📝 Facebook Ads for Your Online Course Launch

Sat, 26 Jun 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about how to plan out your Facebook ads to amplify your upcoming course or membership launch.

If you're thinking about running ads for an upcoming launch, it's important that you're running ads to a proven offer. This means you've previously sold the course/membership a handful of times.

Once you're ready to use ads to amplify your launch, you'll want to be sure to plan for the Registration phase, the Launch Event, and the Open Cart phase.

Registration Phase
Goal: get people excited for and registered to attend your event
Ad Type: conversion ads to warm and cold audiences --> get people to sign up for the event
Budget: 90% of the total launch budget... ideally at least $25/day

Launch Event (Webinar, challenge, video series, etc.)
No ads are usually run during this phase

Open Cart Phase
Goal: to sell your program
Ad Type: retargeting ads (traffic or reach) that point people to the sales page
Budget: 10% of the total launch budget

**Remember that ads will amplify what is happening already in your funnel, so be sure to optimize first before running ads and to follow the data to spot leaks in your funnel. That way you can fix them quickly.

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

Book a Call with Jenzaia

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

EP. 19 | The 6 Facebook Ad Metrics to Track When Building an Email List

Sat, 19 Jun 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about the 6 key data points I track when I'm running a list-building campaign for a client.

Ad Spend:
Number of New Leads
Cost/Lead
Landing Page Conversion Rate
CTR (Link Click)
CPM (Cost/1000 impressions)

Y'all know I'm a data nerd, so these convos make me so happy to have!! I hope these data point will help you better understand your ads and REMEMBER... always follow the numbers and data in your marketing ventures :)

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep 18 | Integrating Tech and Supporting Fellow Teachers with Alexandra Brady

Tue, 15 Jun 2021 01:00:00 -0400

This week’s inspiring teacherpreneur journey is with Alexandra from Tech About Math

Alexandra is a 4th-grade math teacher, dog momma, and tech lover! She helps upper elementary math teachers create paperless classroom systems and engage students in learning math conceptually with digital tools. She has a love for Google Apps and using Airtable to keep her small business organized and efficient!

When she's not teaching or running her business, Tech About Math, she is spending time snuggling on the couch with her pup Frannie Lou!

In this episode, we chat all about how Allie began her journey as a TPT seller (spoiler alert - it's soooo similar to mine!!) and her shift to supporting fellow teachers integrate tech into their math classes.

I hope you enjoy this chat as much as I did!

Connect with Ally
Instagram: @techaboutmath
Youtube: Tech About Math
Website: TechAboutMath.com
Facebook Group: Tech About Math

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

___
Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 17 | Level Up ✨ Using Facebook Ads To Amplify Your Online Course Sales Funnel

Sat, 12 Jun 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about how you can amplify your sales funnel with Facebook ads.

Disclaimer: This episode is specifically for teacherpreneurs with courses, membership or signature services. The sales funnel for an e-commerce business (i.e., TPT, Etsy, your own shop, etc.) may not fit the same model.

First, we discuss the three steps to designing your sales funnel.

Start with the end in mind.
Commit to nurturing your audience.
Attract new people into your orbit.

Then, we discuss my three tips for amplifying your sales funnel with Facebook Ads.

Tip #1 - don't run ads to an offering that hasn't been proven yet
Tip #2 - brand awareness and visibility are essential to brand growth
Tip #3 - a customer's actions should spark the next step in your sales funnel

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep 16 | Plan with Me 📝 My Block Schedule Example for Teacherpreneurs

Sat, 05 Jun 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about how I plan my days in a way that is flexible and gives me the balance between motherhood and working mom that keeps me sane.

I use a modified block schedule to plan out our days. Each day contains the following 6 blocks that ebb and flow based on the sleep/wake times of my two mini-me's.

1. Morning family time & breakfast
2. Morning work block
3. Midday family time & lunch
4. Afternoon work block
5. Evening family time, dinner & bedtime routines
6. Evening choice block

If you're looking for a way to plan your days that is both dependable and flexible that take a listen and let me know if this type of schedule resonates with you too!

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 15 | Facebook Ad Targeting Tips for Teacherpreneurs

Sat, 29 May 2021 01:00:00 -0400

In this week's Saturday Strategy Session 📝, we chat about Facebook audiences for teacher business owners.

We quickly cover how targeting with your audiences, images and on-point messaging is essential to attracting and repelling your perfect people.

The three types of audiences are...
1. warm audiences who have interacted with your brand previously
2. cool (lookalike) audiences which are a reflection and expansion of your warm audiences
3. cold interest-based audiences that allow you to grow and scale your business

We spend a good chunk of the episode talking about my method to creating effective cold interest-based audience. Whether your target audience is classroom teachers or fellow teacherpreneurs, I cover targeting ideas for you!

Creating powerful and effective Facebook Ad Targeting is something I think a lot of people struggle with and are overwhelmed by all of the targeting options. So if you’d like support, book a strategy call with me and we can walk through it together! (Don’t forget to use the code PODCAST to save $50)

✨Book a Strategy Call✨

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 14 | FAQs: Which TPT product should I promote with Facebook ads? How do I use TPT's data to improve my sales?

Sat, 22 May 2021 01:00:00 -0400

In this week’s Saturday Strategy Session, we chat about one of the questions I get asked most frequently: Which TPT product should I promote with Facebook ads?

We chat about the following three tips to selecting which products to promote.

Pick products that are converting well.
Think about the timing of the ads. Is this product currently relevant?
Select a specific product or bundle, not a custom category or your entire store.

I also dive into how you can use the data available on TPT's dashboard to improve and optimize your store. Specifically, optimizing your product listings to increase traffic and conversions.

Y'all know I'm a data nerd, so these convos make me so happy to have!! Remember to always follow the numbers and data in your marketing ventures :)

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 13 | The Adventures of a Teaching Artist with Amy Roadman

Tue, 18 May 2021 01:00:00 -0400

This week's inspiring teacherpreneur journey is with Amy Roadman.

Amy is a visual arts teacher with 20+ years of experience teaching classes, workshops, camps, and private lessons to all ages. She currently teaches primarily through Outschool and her local museum's residency program as a teaching artist. She believes art and creativity can be taught, you don’t have to start out with innate talent, but have a desire to create and practice, and that there's no age limit to when you can get started! Her goal is to help others realize that they don’t have to put a ton of pressure on themselves to be "good at art", just show up and enjoy the process.

We chat all about...

teaching on Outschool
her experience as a resident teaching artist
the importance of inspiring creativity in artists of all ages
the challenges of virtual teaching
her idea for a course to help other teachers looking to start teaching on Outschool

I hope you enjoy this chat as much as I did!

Connect with Amy
Instagram: @amy.roadman.art
Outschool Profile

___

Links from the episode
Facebook Ad Targeting Groups for Teacherpreneurs
Share your story on the podcast

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Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 12 | Level Up ✨ Your Email Opt-in Strategy for Teacherpreneurs

Sat, 08 May 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about how to Level Up your Email Opt-In.

I share my five tips for levelling up your opt-in, so you know that you're making the most of that freebie you're offering. Once your lead magnet has started gaining some interest and you have a strategy in place to be emailing these new subscribers regularly, these 5 tips will help you take your opt-ins to the next level.

And no surprise (I am a numbers nerd!), we talk a lot about collecting and using data in this episode.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 11 | Living your Best Life with Marissa Rehder

Tue, 04 May 2021 01:00:00 -0400

This week inspiring teacherpreneur journey is from Marissa Rehder of The Self-Care Haven.

Marissa Rehder is a former teacher who found a love for supporting other teachers throughout her own process of self discovery. On the verge of burnout and being ready to leave the profession, it was then that she decided that there had to be a way to overcome the intense feelings and stress being a teacher was creating. Throughout the next two years, she was determined to create a "Happy Life Framework" that would benefit more women than just herself.

It was throughout this journey that The Self Care Haven was developed, which is an online community where women can come for support and personal development. Marissa has also started coaching women on how to create the life they have always dreamed of through the process of discovering the best version of themselves.

We chat all about Marissa's journey from burnt out and stressed teacher to living her best life as an entrepreneur. Marissa has sold on TPT, created an app and now coaches other women and she is so passionate about helping teachers get the self-care they need and deserve. When she puts her mind to something, there's no stopping her!

I hope you enjoy this chat as much as I did!

Connect with Marissa
Instagram: @marissa.rehder
Website: www.marissarehder.com

Links from the episode
Facebook Ad Targeting for Teacherpreneurs
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 10 | Plan with Me 📝 Setting Monthly Goals for Teacherpreneurs

Sat, 01 May 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about how I plan my monthly goals.

I take you through my four step process that ensures my Quarterly, Monthly & Weekly goals line up and help me to continuously make baby steps towards my long term business goals.

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 9 | Creative Inspiration with Jess Karr

Tue, 27 Apr 2021 01:00:00 -0400

This week inspiring teacherpreneur journey is with Jess Karr of Karr Art

Jess is a K-6 art teacher from Ohio with 12 years of experience in all grade levels (K-12). She has a passion for helping children build creative confidence through intentional planning and differentiated resources. If she's not making art she's probably eating ice cream.

We chat all about how was inspired to create resources for her students that would be inspiring, creative and inclusive. Her multi-faceted approach to teaching art allows students in class and online to learn and grow as artists.

I hope you enjoy this chat as much as I did!

Connect with Jess!

Instagram: @karr_art_
TPT: Karr Art

Links from the episode
Quiz: What's your next marketing step?
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community on Facebook

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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 8 | The FB Pixel Code and TeachersPayTeachers

Sat, 24 Apr 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about the Facebook Pixel and TPT.

This new TeachersPayTeachers feature is exciting, important and, quite possibly, a bit overwhelming. In this episode I will help you to understand what the pixel is, what it does and why it's important (even if you're not ready to start running Facebook ads).

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 7 | Empathy & Growth with Alexandra Baxter

Tue, 20 Apr 2021 01:00:00 -0400

This week's inspiring teacherpreneur journey is from Alexandra Baxter of The Terrific Teacherpreneur.

Alex is a full-time teacher author, who runs her store 'Terrific Teaching Tactics' on Teachers Pay Teachers. She loves creating no prep resources for early elementary students. Alex also helps other teacher authors grow their businesses. She provides actionable tips and advice about selling on TPT through her Facebook group and podcast, 'The Terrific Teacherpreneur'. She loves helping teachers in any way she can!

We chat all about what it was like on TPT back in the day, how hard it can be as a teacherpreneur and how important it is to have empathy towards fellow teacher business owners.

I hope you enjoy this chat as much as I did!

Connect with Alexandra
Instagram: @terrificsellingtactics
Website: www.terrificteachingtactics.com
Facebook Group: The Terrific Teacherpreneur

Links from the episode
Quiz: What's your next marketing step?
Share your story on the podcast

___

Find Jenzaia on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 6 | The Importance of Numbers and Data in your Teacher Side Hustle

Sat, 17 Apr 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we chat about how numbers and data in your teacher business can influence your business.

Girl, I don't want your eyes to glaze over when you look at data... instead, I'm here to help you be informed and confident.

There's so much data you could be looking at, but why is it even important? How can it help you? And what does it all me? This episode will help you start to answer those questions.

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

A Mindset Shift from Side Hustle to Real Business with Laura Hackwell

Tue, 13 Apr 2021 02:00:00 -0400

This week inspiring teacherpreneur journey is from Laura Hackwell of Miss Lulu's Special Ed.

Laura is a special education teacher currently living in Utah with her husband and son. She helps special education teachers provide effective instruction to reach every student with her differentiated resources, and helps teachers create a classroom environment that is cohesive and welcoming with her classroom decor bundles.

We chat all about the changes Laura's business has gone through over the years as it has evolved from a side hustle to a real business. Her story is so inspiring because it has taken many mindset shifts, growth and dedication for her to grow her business over the years.

I hope you enjoy this chat as much as I did!

Connect with Laura
Instagram: @missluluspecialed & @missluluclassroomdecor
Website: www.missluluspecialed.com

Links from the episode
Quiz: What's your next marketing step?
Share your story on the podcast

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

The Phases of Business Growth for Teacherpreneurs

Tue, 13 Apr 2021 01:00:00 -0400

In this week's Saturday Strategy Session, we are chatting about the different phases of business and some of what you're focused on at each one. I also cover possible marketing strategies to use and challenges you'll face as you grow your business.

The four phases we discuss are

Launch
Startup
Expand
Accelerate

Which phase do you fall into?

Links from the Episode
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

My Teacherpreneur Journey Part 2: Beyond TPT

Sat, 10 Apr 2021 03:00:00 -0400

In this episode I will be diving into my more recent adventures in teacherpreneurship. In October 2020, I put my TeachersPayTeachers store on pause and began creating a course. A few months later, I fell into Facebook ads, fell in love and started providing a service based business almost by accident. While I had no idea what 2020 had in store for me (did anyone???), I never would have guessed it would lead me where it has.

Links from the episode
Quiz: What's your next marketing step?
Amplify (this is an affiliate link)
Share your story on the podcast

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Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 2 | FAQ: "Am I ready?" (A Readiness Checklist for Facebook Ads)

Sat, 10 Apr 2021 02:00:00 -0400

In this Saturday strategy session, we’ll be answering one of the most common questions I get, "Am I ready to run Facebook ads?". We'll be going over the five questions I ask for deciding if Facebook ads are right for your teacher business.

We'll talk in detail about these questions

Do you know your elevator pitch?
Do you know your ICA inside & out?
Is what you offer crystal clear?
Do you have a long form content strategy?
Are your organic marketing efforts successful?

Stick around to the end if you're thinking about hiring marketing support. I will give you a few additional tips for know when it's time to start thinking about hiring Facebook ad support.

Links from the Episode
Meta Blueprint: Free Facebook Ads Training
Free Download: Facebook Ad Targeting Groups for Teacherpreneurs
My Fave Customer Management Tool: Dubsado

___
Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Ep. 1 | My Teacherpreneur Journey Part 1: Selling on TPT

Sat, 10 Apr 2021 01:00:00 -0400

In this episode I will be diving into my journey as a TeachersPayTeachers creator.

From "post and coast" in the beginning to being able to pay for a portion of our mortgage now, my store has grown quite a lot since 2013 when I first started.

I get real about how I neglected my store and had my worst year ever after 5 years of selling. I also talk about my postpartum struggles and how TPT helped me get my life back on track.

Links from the episode
Misty Miller's Accountability Group
Alissa McDonald's Teacher Hustle University

Quiz: What's your next marketing step?
Share your story on the podcast

___

Find me on Instagram @heyitsjenzaia
Email Me: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com

Welcome to Market, Scale, Grow!

Fri, 09 Apr 2021 21:00:00 -0400

This is a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom, flexibility and ultimately make more money!

Each week, I'll be sharing two new episodes with you!
1) Tuesday Teacher Tales which will feature the inspiring story of a teacher business owner just like you.
2) Saturday Strategy Sessions which will be short impactful tips and strategies you can implement in your business.

I hope you'll join me on this journey!

____

Find me on Instagram @heyitsjenzaia
Email: hello@jenzaiadimartile.com
The Market, Scale, Grow Community

__________________

Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com