This season has taken us from the boardroom to Kona, via high mountains and some of the most demanding races on the planet. We kicked off with Chris Brindley MBE, sharing leadership lessons, critical thinking frameworks and the link between elite sport and high-performing businesses, before hearing from Ironman legend Julie Moss as she relived the iconic “crawl” in Kona and what it taught her about worthiness, vulnerability and grit.

We were joined by Dr Stacy Sims, whose pioneering work in female physiology is changing how women train, fuel and recover, and by João Andrade, founder of the 100 Series, who opened up about burnout, cardiac collapse mid-race, and how it forced him to completely rethink his life and work–life balance.

Sean Conway returned as our first-ever repeat guest to unpack his “Endurance Grand Slam” – including 105 Ironmans in 105 days – and the mindset behind having no Plan B. Ultra-running great Ryan Sands then took us deep into true adventure with stories from Lesotho, Western States and beyond, where culture, risk and resilience collide.

We closed the season with four-time Ironman world champion Chrissie Wellington OBE, exploring mental toughness, solitude, eating disorders in elite sport, coaching philosophies and the psychological pillars that underpin world-class performance.

In this wrap-up episode, Charlie and Claire revisit the key lessons, emotional moments and recurring themes from each of these conversations, and share why Season 10 has been one of the most powerful yet.

We're going to have a break now Season 10 has finished but you can still dive into our back catalogue of over 150 episodes and explore even more stories from the world’s best endurance athletes, adventurers and coaches.

This episode was sponsored by The Trusted Team and 4th Discipline

• Training the Mind First: Psychological conditioning, adversity tolerance, solitude tolerance, and learning to be alone with your thoughts - Chrissie's real secret weapon.
• Intuition Over Ego: The choices she regrets, the ones she cherishes, and the power of listening to your inner compass.
• The Shadow Behind Success: Her lifelong battle with eating disorders, Red-S, and self-worth - and the honesty, help, and reframing that carried her through.
• Identity Beyond the Finish Line: The danger of defining yourself as “world champion” and the liberation that comes from purpose beyond sport.
• Tools for Tough Moments: Recollection, reframing, music, mantras, and mental escape - how she moved through fear, pain, and uncertainty in Kona.
• Legacy for the Next Generation: Resilience in children’s books, role-modelling through parenting, and redefining what strength looks like.
• Resilience by Design: Chunking the unthinkable into tiny steps, trusting intuition, and controlling the controllables - her mental blueprint for world-class performance.
• The Perfectly Imperfect Race: How a brutal bike crash, torn muscles and raw road rash set the stage for the most meaningful victory of her career.
• Long-Term Health Over Short-Term Wins: Understanding fuelling mistakes, carb needs, hormonal health, and the consequences of “lighter is faster.”
• A Life Lived on Purpose: “She seized every opportunity and made a mark on the world for all the right reasons.”

Links:

Connect with Chrissie on LinkedIn: https://www.linkedin.com/in/chrissie-wellington-obe-09184b228/

Chrissie Wellington's Website: https://www.chrissiewellington.com/

Get Chrissie's Book: A Life Without Limits

Get Chrissie's Book: To The Finish Line

Get Chrissie's Book: You're So Amazing

Get Chrissie's Book: You're So Strong

This episode was sponsored by The Trusted Team and 4th Discipline

From lining up for his first marathon in Knysna with just three weeks of training, to winning the Gobi Ultra and becoming the first ever to conquer the Four Deserts, to his landmark Western States victory, Ryan has consistently redefined what’s possible in our sport. 

He’s faced setbacks, from glandular fever to being attacked by the locals, and emerged stronger and wiser. In our conversation, we’ll hear what truly motivates him - how racing for fun is better than racing for medals, and how important the small wins really are. 

Whether you’re an endurance athlete, business leader, or dreamer - Ryan offers strategies to help you push further, think smarter, and live more resiliently. 

Highlights:

• Try > What If?: Ryan’s core philosophy on risk, regret, and choosing action over hesitation.
• The ‘Accidental’ Marathon: Three weeks’ prep, a hilly course… and a breakout first marathon that sparked everything.
• Dream Givers: Why he treats partners as long-term collaborators, not logos - and how that saw him through the lows.
• Lesotho Lessons: A terrifying night on the mountain turns into a masterclass in empathy, context, and team resilience.
• Small Wins > Big Medals: Community runs, a K9 race with his dog, human connections that matter more than podiums.
• Becoming A Pro (The Real Playbook): Winning matters, but stories, value, and thinking like a business sustain a career.
• Joy Over Obligation: Letting go of UTMB and reigniting motivation with fresh goals like Cocodona 250.
• Inside 250 Miles: Hallucinations, micro-sleep fails, bone broth and rice - the mental and fuelling strategies that kept him moving.
• Rebuilds & Reinvention: Glandular fever and a sacrum stress fracture; ditching rigid goals to rediscover love for the sport.
• Giving Back & Legacy: From 13 Peaks to mentoring: using adventure to grow people, not just results.

Links:

Connect with Ryan on Instagram: https://www.instagram.com/ryansandes/

Connect with Ryan on Facebook: https://www.facebook.com/Ryan.Nicholas.Sandes

Ryan Sandes Website: https://ryansandes.com/

This episode was sponsored by The Trusted Team and 4th Discipline

From a successful legal career to steering the global fashion brand Superdry, Ruth brings a rare mix of commercial acumen, fresh thinking, and values-led leadership into the world of endurance sport. 

In this conversation, Ruth shares what it was like to guide British Triathlon through the Paris Olympics - her baptism of fire - and how she’s already planning to make LA even bigger. 

We talk about the future of multisport festivals like Burghley, how to solve open water challenges, and the culture and values she wants to embed across the sport. 

And, as a triathlete herself, Ruth reflects on her own sporting highlights and the lessons they’ve taught her. This is a masterclass in leadership, resilience, and why sport matters more than ever.

Highlights:

• Baptism of Fire: How Ruth joined British Triathlon as CEO in an Olympic year - new to sport, new to the system, and straight into Paris preparation.
• From Law to Lycra: How a career spanning global law firms and Superdry’s turnaround now fuels her mission to modernise endurance sport.
• Beyond Paris, Eyes on LA: Building toward the next Olympics with a bold vision.
• Swim. Bike. Run. Belong: Turning triathlon into a sport for everyone. 
• Clean Water, Clear Purpose: Founding member of the Clean Water Sports Alliance - pushing water companies and Westminster for accountability.
• Relevance & Resonance: “We can’t just rely on the same people doing the same thing” - the sport must evolve to stay culturally relevant.
• Women Mean Business: Championing female participation, pregnancy policies, and visibility.
• Culture as Competitive Edge: Building a purpose-led, high-trust, high-performing team unafraid to test, learn, and lead change.
• From Burma to Britain: Her father’s wartime story of resilience and forgiveness shapes her own drive for inclusivity and purpose.
• Legacy in Motion: How Ruth wants triathlon on the school curriculum and in everyday culture - “fit for the future, accessible for all.”

Links:

Connect with Ruth on Instagram: https://www.instagram.com/ruthdanceobrittri/

Connect with Ruth on Facebook: https://www.facebook.com/ruthpdaniels

Connect with Ruth on LinkedIn: https://www.linkedin.com/in/danielsruth/

Follow British Triathlon on Instagram: https://www.instagram.com/brittri/

Follow British Triathlon on Facebook: https://www.facebook.com/BritishTriathlon

Follow British Triathlon on LinkedIn: https://www.linkedin.com/company/british-triathlon-federation

Follow British Triathlon on YouTube: http://www.youtube.com/@BritishTriathlon

British Triathlon Website: https://www.britishtriathlon.org/

This episode was sponsored by The Trusted Team and 4th Discipline

If you’ve ever questioned what the limits of human endurance might be, Sean has probably already gone there. From swimming the length of Britain, to cycling across Europe, to setting the record for the longest ever triathlon, he’s built a career on redefining what’s possible. 

Most recently, he completed Iron105 - an unimaginable feat of 105 consecutive Ironman triathlons. But this conversation isn’t just about mind-blowing records. 

Sean’s philosophy of “first, furthest, fastest, foremost” is a blueprint for how we can all approach life and business. His story of growing up in Africa, of struggling to find belonging, and of turning suffering into meaning, will challenge you to think differently about resilience, purpose, and success. 

If you’re looking for inspiration to push past your limits - in sport, in business, or in life - this episode will give it to you.

Highlights:

• The Ball to Chase: Whether it’s 105 Ironmans or a creative project, life’s spark lives in the chase.
• No Plan B: Because if there’s a backup, you’ll take it. Commitment is clarity. The finish line doesn’t move.
• Flip a Coin, Keep Your Soul: After breaking the record, he let fate decide each extra day. Heads - go again. Tails - stop. Day 105 said “enough.”
• Monkey & Terrier: Creativity meets obsession - the writer dreams, the terrier chases. Feed both or lose your spark.
• Community as Fuel: The snowball effect - momentum attracts tribe. Surround yourself with people who lift you higher.
• Long-Game Goal Setting: Plan a decade ahead. The goal in his diary - row the Atlantic with his family in 2035.
• Dear Grandkids: Writing now for the next generation - a book of wild childhoods, near-lions, and lessons for life.
• Entrepreneurial Spirit Returns: From secret school tuck shops to adventure series - hustle never left, it just evolved.
• Micro-Manage the Margins: You don’t find one 100% gain - you find a hundred 1% ones.

Links:

Connect with Sean on Instagram: https://www.instagram.com/seanconwayadventure/

Connect with Sean on Facebook: https://www.facebook.com/MrSeanConway

Connect with Sean on LinkedIn: https://www.linkedin.com/in/sean-conway-2486b563/

Connect with Sean on YouTube: https://www.youtube.com/@SeanConwayEndurance

Sean's Website: https://www.seanconway.com/

This episode was sponsored by The Trusted Team and 4th Discipline

In just five years Joao progressed from novice runner to conquering the legendary Badwater 135 - all while founding, scaling, and exiting a successful biotech business. 

He’s also the co‑founder of One Hundred’s global endurance‐race series, he pitched and was initially backed by Stephen Bartlett on Dragons’ Den, and faced a near‑fatal heart event mid‑race. 

This conversation digs deep: how Joao balances the demands of business and ultra‑endurance, uncovers the moment his body made him stop, and explores the mental shifts that fuel his rapid performance rise. 

You’ll hear how business strategies mirror ultra‑race tactics, why body‑listening is non‑negotiable, and what it takes to lead with grit, heart, and vision. If you’re striving for a healthier, higher‑performing life - this episode is your roadmap.

Highlights:

• Stress, Shock, Stop: A stress-driven arrhythmia, tachycardia, and blackout - his body’s non-negotiable wake-up call.
• Badwater, Empty Finish: Crossing the line with nothing inside; the moment he learned outcomes aren’t the goal - alignment is.
• IPO Grind to Ultra Mind: 120-hour weeks, a London float, and the realization that endurance can heal - but only if you change the load, not just add to it.
• From Stem Cells to Safety Nets: Pioneer of a stem-cell insurance model - innovation aimed at certainty on life’s worst days.
• Costa Rica’s Monster: 209 miles, two Everests of vert, night jungle - fear swapped for presence; joy found mid-suffer.
• Design the Pace: Sleep, fuel, delegation, and boundaries - because the body keeps the score, and balance is a strategy, not a slogan.
• Tap > Faint: Jiu-jitsu wisdom for life - know when to endure, and when to tap, reset, and return stronger.
• Harder Than 200 Miles: For Joao, entrepreneurship beats ultrarunning on difficulty - daily problems, infinite rounds, no finish arch.
• Dragons’ Den, Different Door: On-screen “yes,” off-screen no deal - then a better fit with Macca and a clearer path for The 100.

Links:

Connect with Joao on Instagram: https://www.instagram.com/joaoandradehq/

Connect with Joao on LinkedIn: https://www.linkedin.com/in/joaoandradeultraceo/

The One Hundred Website: https://onehundredtrail.com/en/

This episode was sponsored by The Trusted Team and 4th Discipline

Dr. Stacy Sims coined the phrase “Women are not small men” - and she’s spent her career proving why. 

In this episode, we unpack everything from caffeine and cold-water therapy to cycle-based training, menopause, RED-S, and strength training after 40. Whether you’re a female athlete, a coach, or simply someone looking to optimize health and energy at any age - this is the episode for you. 

You’ll also hear the story of how Stacy went from elite athlete to world-renowned researcher - and what she’s learned by standing at the frontlines of sport science, often as the lone voice in the room. 

This episode is packed with myth-busting, empowering science - and practical tools you can use starting today. Let’s dive in.

Highlights:

• Women ≠ Small Men: How the moment a lab tossed her data sparked a mission to rebuild sports science for female physiology.
• Lift Heavy, Live Long: From teens to menopause, heavy strength trains the nervous system, protects power, bones, and brain.
• Fuel the Clock, Not the Hype: Early eating and post-training protein + carbs beat late-morning “fasting” for women’s health.
• Beyond “Just Go on the Pill”: Track cycles, fix low energy, consider real fixes for cramps and heavy bleeds - don’t mute the system.
• Athlete to Advocate: From Kona and World Cups to the lab bench - lived experience powering better answers for women and girls.
• Puberty’s Performance Dip: A temporary wobble, not a verdict - relearn movement, build strength, keep girls in the game.
• Her Why: Empower the next generation - science, not stereotypes - so daughters inherit sport that finally fits.
• Test, Don’t Guess: Cycle-aware training, caffeine trials, and simple logs turn “generic advice” into personal performance.
• Heat Loves Her, Ice Not So Much: Women gain more from sauna; skip the ice baths - cool water beats ice-cold shock.

Links:

Connect with Stacy on Instagram: https://www.instagram.com/drstacysims

Connect with Stacy on Facebook: https://www.facebook.com/drstacysims 

Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacy-t-sims-phd/

Connect with Stacy on YouTube: https://www.youtube.com/channel/UCPD55VPa1ZWx1a_nzWC2VJA

Dr Stacy Sims Website: https://www.drstacysims.com/

This episode was sponsored by The Trusted Team and 4th Discipline

Today’s guest, Julie Moss, did exactly that when she crawled across the finish line of the Ironman World Championship in 1982. That moment, broadcast to millions, didn't just redefine endurance - it redefined what the human spirit looks like under pressure. 

In this episode, Julie opens up about the real reason she was in Kona that day, the life-altering impact of that crawl, and how she's used endurance as a tool to navigate divorce, aging, and reinvention. 

We talk longevity, mental grit, racing through pain, and why endurance sport continues to be a powerful force for personal transformation. 

Whether you're chasing your first finish line or navigating your own midlife reset, this episode offers raw stories, timeless lessons, and a reminder: sometimes crawling forward is still progress.

Highlights:

• Thesis to Triathlon: Julie's journey of entering her first Ironman for a college thesis - with almost no training.
• Belonging at the Front: How worthiness clicked mid-race when she realised she could win.
• Finish-Line Fall, Global Rise: The world watched her struggle; she found transformation in those final metres.
• Partners in Performance: How her relationship with Mark Allen shaped two careers and a sport.
• Healing in Motion: Using triathlon to navigate divorce and life’s hardest chapters.
• New Hips, New Horizons: Rebuilding identity and finding fresh pursuits after hip replacement.
• Kona at 70: Eyeing a 2028 50th-anniversary return - experience over youth, wisdom over watts.
• The Brain Breaks Barriers: The mind’s command to push the body beyond its perceived limits.
• The Yes Ratio: Saying “yes” more than “no” as the gateway to extraordinary moments. 

Links:

Connect with Julie on Instagram: https://www.instagram.com/julie_moss_1982/

Connect with Julie onFacebook: https://www.facebook.com/p/Julie-Moss-Page-100048855326535/

Connect with Julie on LinkedIn: https://www.linkedin.com/in/julie-moss-b2b43162/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline

• Brains Over Hands: Why leaders get paid to think while managers get paid to do.
• Postpone to Perform: Inside the Rugby League World Cup crisis - tough calls, athlete-first values, and delivering the most inclusive tournament against the odds.
• Values to Unanimous: Turning a split board into one voice by anchoring decisions in purpose, inclusion, and the athlete’s perspective.
• Beach Ball Thinking: Replace right-vs-wrong with right-and-left. Walk around the problem to see every colour before you decide.
• Conductor Leadership: Let go of the instrument, organise talent like an orchestra to create consistent, world-class performance.
• 3 Revolutions, 3 Cs: Tech, People, and World Order - leverage technology for heavy lifting to create Capacity, build Capability, and grow Confidence.
• Outside-In Banking: Make it easy to be your customer - longer opening hours, instant cards, suspend/reactivate features, and measuring “ease of doing business.”
• Balance the Scorecard: People × Customers × Process before Profit - build the service-profit chain and balance life with the Wheel of Life reset.

Links:

Connect with Chris through LinkedIn: https://www.linkedin.com/in/chris-brindley-mbe-9584075/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline

This season has taken us on an incredible journey - from Chris Williams of Supertri sharing his Atlantic rowing adventure and boardroom battles, to Paul Kaye, an unmistakable voice of Ironman, revealing how he built a career from scratch.

We’ve heard from trailblazing entrepreneur Simon Dent, Ironman legend Kathleen McCartney, cycling world champion Richard Oakes, and even AI Charlie - exploring how technology is reshaping sport and business.

And to top it off, Olympic great Alistair Brownlee, British Cycling CEO John Dutton OBE, Ironman champion Matt Trautman, and the incomparable Chris McCormack have all joined us with powerful lessons in resilience, mindset, and creating lasting impact.

Season 10 is coming soon and it promises to be even bigger.

This episode was sponsored by The Trusted Team and 4th Discipline

Today, we have the incredible Chris McCormack - Ironman World Champion, founder of Super League Triathlon, and one of the most successful and respected figures in endurance sports. 

In this conversation, Chris opens up about his remarkable journey: from leaving a career in business to move to France and pursue triathlon, to becoming one of the sport's greatest athletes. 

He shares the highs and lows of his career, including the pivotal moments that shaped his mindset and the mental resilience required to overcome failure.

But it’s not just about his athletic achievements. Chris reveals how he transitioned from athlete to entrepreneur, using the same principles that made him successful in sport to disrupt the triathlon industry with Super League. 

Along the way, he delves into the power of goal-setting, the importance of physical fitness in business, and how his experiences have shaped the legacy he’s building today. 

This episode is a masterclass in perseverance, adaptability, and creating lasting impact. Whether you’re an athlete, entrepreneur, or someone looking for inspiration, you won’t want to miss this one.

Highlights:

• Mind Over Muscle: Developing mental resilience to overcome fear, setbacks, and imposter syndrome.
• Legacy & Lessons: Why backing yourself, stating your goals, and taking chances matters - in sport and business.
• From Business to Sport: Leaving a corporate career to chase a triathlon dream in France.
• Accidental Triathlete: How naïve confidence and saying “yes” to opportunities launched Macca’s pro career.
• Breakthrough Moments: From sleeping rough in France to winning his second-ever World Cup race.
• Kona Obsession: Turning repeated failures into two Ironman World Championship victories.
• Smack Talk Strategy: Using psychology and presence to make rivals second-guess themselves.
• Embracing the Suck: Training to master the “pain cave” and win the battle inside your own head.
• Old Bull Wisdom: The power of patience, calculated risk, and learning from early career mistakes.
• From Athlete to Entrepreneur: Applying sporting grit to disrupt triathlon with Supertri.

Links:

Connect with Chris through Instagram: https://www.instagram.com/maccanow/

Connect with Chris through LinkedIn: https://www.linkedin.com/in/chris-mccormack-macca/

Connect with Chris through his website: https://macca.com/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline

From competing as a white-water kayaker to becoming a world-class triathlete, Matt’s story is one of overcoming obstacles, including a severe spinal injury, and finding the strength to not only recover but to thrive. 

Matt opens up about his path to recovery after a life-changing crash, his transition from professional athlete to coach, and how his background in kayaking and yacht racing shaped his approach to endurance sport. 

He shares invaluable lessons on building resilience, dealing with setbacks, and finding purpose beyond the racecourse. 

If you’re looking for insights on long-term performance, mental fortitude, and how to tackle life’s hardest moments with grit and grace, this conversation is for you. 

Highlights:

• Resilience Through Setbacks: Overcoming physical and mental challenges, including a life-changing spinal injury.
• From Whitewater Kayaking to Triathlon: How kayaking set the foundation for Matt’s endurance career.
• Adapting to Injury: How Matt embraced a slow recovery to return to triathlon stronger.
• Load Management in Training: Respecting recovery to avoid setbacks and enhance performance.
• Influence of Mentors: How coaches like Brett Sutton shaped Matt’s career and coaching style.
• Dealing with Concussions: The psychological and physical challenges of recovering from a concussion.
• Team and Community Support: The value of camaraderie and encouragement during tough times.
• Retirement Decision: How family and shifting motivation led Matt to step away from professional triathlon.
• Building a Strong Endurance Base: The benefits of developing a physical foundation through varied sports.
• Mental Resilience and Goal Setting: Using small, achievable goals to regain fitness post-injury.

Links:

Connect with Matt through Instagram: https://www.instagram.com/mattytrautman/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, we sit down with Jon Dutton OBE, CEO of British Cycling, to unpack how purpose-driven leadership, bold decision-making, and emotional intelligence are shaping the future of sport. 

From orchestrating the ground-breaking Rugby League World Cup to overseeing the path to Paris 2024 and beyond, Jon shares the untold stories behind elite performance, everyday cycling, and the entrepreneurial mindset needed to drive systemic change. 

We talk values, resilience, media disruption, and why mindset - not just physiology - is becoming the biggest predictor of success in sport and business. 

Whether you're an athlete, a business owner, or simply looking for leadership inspiration, this conversation is a masterclass in navigating challenge with clarity, ambition, and integrity. If you’re ready to think bigger and lead better-this episode is for you.

Highlights:

• Leading with Purpose: How purpose-driven leadership is reshaping British Cycling and driving systemic change.
• Resilience Through Adversity: Navigating setbacks, including the postponement of the Rugby League World Cup, with determination and values.
• The Role of Values in Decision-Making: How making difficult decisions in sport, such as postponing an event, is grounded in core values like authenticity and inclusivity.
• Building a Positive Culture: How Jon is fostering a culture of trust, loyalty, and collective responsibility within British Cycling.
• Social Impact Through Sport: Leveraging cycling as a tool for social mobility, community cohesion, and tackling inactivity.
• Creating Opportunities for All: British Cycling’s commitment to engaging the entire population, from young children to seniors, in cycling.
• The Growth Mindset: How a growth mindset is key to success in both sport and business, and how British Cycling encourages it within its athletes and team.
• Entrepreneurial Leadership: How Jon’s entrepreneurial approach is helping British Cycling thrive in a constantly evolving environment.
• The Power of the Grand Depart: The monumental impact of bringing the Tour de France to the UK in 2027 and its potential for inspiring the nation.
• Navigating Change in Media: How the shift in TV coverage and media rights is influencing the future of cycling and British Cycling’s role in that transformation.

Links:

Connect with Jon through LinkedIn: https://www.linkedin.com/in/jon-dutton72/

Visit the British Cycling Website: https://www.britishcycling.org.uk/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline

In this episode, we sit down with Alistair Brownlee: two-time Olympic champion, endurance icon, and someone who’s been redefining what it means to win - on the course, and in life. 

We dive into a decision that perhaps changed everything - walking away from Cambridge University - the power of brotherhood, and why helping his brother over the finish line in Mexico taught him more than any medal ever could. We explore risk, identity after retirement, and why winning doesn’t always feel the way you think it will. 

Whether you're chasing your own endurance goals or navigating high-pressure decisions in life or business, this conversation delivers hard-earned wisdom, straight from one of sport’s most driven minds. This is about resilience, reinvention, and finding joy in the journey - even when the finish line keeps moving.

Highlights:

• The Power of Small Margins: How winning by a stride is about preparation, not just confidence.
• Pressure is a Privilege: Turning pressure into performance by reframing expectations.
• The Brotherly Bond: How helping a sibling at the Olympics taught more than a gold medal.
• Making Life-Altering Decisions: The leap from Cambridge University to a full-time triathlon career.
• Resilience Through Failure: Why failure is a stepping stone, not the end, on the road to success.
• Confidence vs. Self-Belief: Why self-belief, grounded in preparation, is the true foundation of performance.
• Daily Habits Drive Success: How routines and understanding motivations are key to long-term achievement.
• From Athlete to Entrepreneur: The shift from elite sport to building successful businesses.
• Inspiring the Next Generation: Creating opportunities for young people to experience triathlon through free events.
• Simplicity in Nutrition: Why effective endurance nutrition is all about simplicity and smart choices.
• Balance in Performance: The importance of moderation and balance, including the role of alcohol in professional sport.

Links:

Connect with Alistair through LinkedIn: https://www.linkedin.com/in/alistair-brownlee/

Connect with Alistair through Instagram: https://www.instagram.com/alistair.brownlee/

Visit the Brownlee Foundation Website: https://www.thebrownleefoundation.org/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline

That’s right, I’ve created an AI version of myself, trained on everything I’ve ever said on this podcast and beyond, and today, I’m putting him in the hot seat. Why? Because I wanted to test something: Can an AI trained on my conversations, thoughts, and beliefs deliver insight, inspiration, and maybe even a little wisdom about the world of endurance sports, just like Claire & I aim to do with our guests each week? 

Think of this as an experiment in self-reflection, curiosity, and the ever-evolving relationship between humans, performance, and technology. We dive into some of the core themes of The Business of Endurance - mental resilience, balance, performance, and purpose - but through the lens of someone - or something - that knows me perhaps a little too well. 

So buckle up for a conversation with... my AI-Clone. And maybe, just maybe, we’ll uncover something new about what it means to endure.

Highlights:

• The Trifecta Morning Routine: Why Movement, Mindfulness, and Growth Fuel Peak Performance
• Conversations with Your Digital Doppelgänger: Can AI Reflect, Inspire, and Challenge Us?
• Ruthless Prioritisation and Delegation: What High-Performers Teach Us About Time
• Fuel to Thrive: The New Nutrition Rules from Elite Endurance Athletes
• Why Range Before Niche Builds Resilience, Adaptability, and Long-Term Excellence
• Culture Is the Glue: Why Humor, Purpose, and Belonging Turn Teams Into Powerhouses
• Injury Prevention for Longevity: Consistency, Strength, Recovery, and Listening to Your Body
• Metrics That Matter: From HRV to Gratitude – Measuring Progress in Sport and Life
• Marginal Gains Done Right: Why Small Changes, When Aligned, Deliver Massive Results
• A Final Habit to Transform Your Day: Move, Reflect, Learn – Every Morning

Links:

Connect with AI Charlie on the Trusted Team Website: https://thetrusted.team/

Connect with the real Charlie Reading through LinkedIn: https://www.linkedin.com/in/authorspeakercoach/

Connect with the real Charlie reading Richard through Instagram: https://www.instagram.com/charliereading/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline

Today, we sit down with Richard Oakes, a four-time world champion, national record-holder, and co-founder of Team Ohten Aveas, the world’s fastest masters cycling team. 

But Richard isn’t just dominating the track - he’s also reshaping how high-performance thinking applies in the business world, coaching elite firms to work smarter, perform under pressure, and embrace marginal gains for success. 

In this episode, we uncover the secrets of elite endurance - from pushing past plateaus to balancing ambition with longevity. Richard shares how data, resilience, and the mindset of a champion can transform not just your performance, but your career and health. 

If you want world-class strategies to go faster, think sharper, and achieve more, this is an episode you can’t afford to miss. 

Highlights:

• Why the Process, Not the Prize, Fuels Champions
• The Pain, Power, and Purpose Behind an Hour Record
• The Equation of Excellence: Relentlessness, Integration, and Human Energy
• Balancing Elite Performance and a Full-Time Career: No Excuses, Just Clarity
• Mind Over Muscle: How Meditation, Energy Awareness, and Embodied Healing Drive Recovery
• From Marginal Gains to Paradigm Shifts: Finding the Edge in an AI World

Links:
Connect with Richard through Instagram: https://www.instagram.com/oakes_worldchampion/

Connect with Richard through LinkedIn: https://www.linkedin.com/in/richard-oakes-87646020/

Visit the Ohten Website: https://ohtengroup.com/

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review. 

This episode was sponsored by The Trusted Team and 4th Discipline

You may know her as the winner of the legendary 1982 Ironman, the race that gave us 'The Crawl.' But her story didn’t stop at the finish line. Kathleen shares the mindset that took her from an inexperienced college student to an Ironman world champion in just a year. 

She opens up about coming back to racing after kids, rebuilding herself through endurance sport after divorce, and the wisdom she’s gained from coaching. She reveals the greatest lessons she learned from legendary mentors, including Bill Bachrach, and the surprising friendship that brought her back to Kona decades later. 

Whether you’re an athlete, entrepreneur, or someone looking to overcome life’s challenges, Kathleen’s story will inspire you to redefine what’s possible. 

Highlights:

• Winning 1982 Ironman: A Shared Moment of Sporting History
• Returning Stronger: Ironman Comebacks Through Motherhood and Divorce
• Friendship Forged in Competition: Completing Kona with Julie Moss
• Coaching with Purpose: TriDot and Smarter Training Principles
• Cancer, Community, and Comebacks: The Mike Levine Story
• Mental Strength for Life: Endurance Lessons Beyond the Finish Line

Links:
Connect with Kathleen through Instagram: https://www.instagram.com/kathmccartney/?hl=en

Connect with Kathleen through LinkedIn: https://www.linkedin.com/in/kathleen-mccartney-94652268/

Connect with Kathleen through TriDot: https://www.tridot.com/coach/kathleen-mccartney

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

Today’s guest, Simon Dent, has done it all. From working as a solicitor in the City to promoting celebrity-packed nightclubs, to building some of the most successful marketing and publishing agencies in sport - Simon’s journey is anything but conventional. He’s also completed the Marathon des Sables, one of the toughest races on Earth, and is now on a mission to reduce plastic waste in the sports industry. 

In this episode, Simon shares the mindset shifts needed to leave a secure job, how endurance sport shapes elite entrepreneurs, and why most footballers go bankrupt - and how to avoid the same financial traps. If you want lessons in resilience, reinvention, and making your passion your business, this is one you can’t afford to miss.

Highlights:

• From City Lawyer to Mental Health Crisis
• Building Business: The Power of Surrounding Yourself With Experts
• How Ultra Running Became Therapy
• Business and Endurance: Lessons From Each World
• Marathon des Sables: Blood, Sweat and Friendship
• Save Our Souls: Creating Sustainable Sports Equipment
• Financial Education: Why Footballers Go Bankrupt
• The Brisbane to Sydney Run Challenge

Links:
Connect with Simon through Instagram: https://instagram.com/ultraentrepreneur

Connect with Simon through LinkedIn: https://www.linkedin.com/in/simon-dent-9509b728/

The 2025 Dallaglio RugbyWorks & British and Irish Lions Ultra Endurance Challenge: https://justgiving.com/page/ultra-endurance-challenge

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

But Paul isn’t just an announcer. He’s an Ironman finisher himself, a master of storytelling, and someone who truly understands why endurance sport transforms lives. 

In this episode, Paul shares the most unforgettable finish line moments, the power of music to fuel performance, and why Ironman is more than just a race - it’s a life-changing experience. 

We also dive into his own endurance journey, what makes Ironman South Africa so special, and the deep “why” that drives us all. 

Whether you’re an athlete or just looking for inspiration, this episode will make you rethink what’s possible. Let’s get into it.

Highlights:

• The Journey From Radio to Ironman Finish Line Icon
• Turning Grief and Divorce into Personal Fuel
• Crafting Magic Moments at the Finish Line
• The Art of Emotional Announcing, Not Ego
• Using Music to Heighten Race-Day Drama
• Balancing Emotion During Tragedy and Crisis
• Reflections on Kona vs. Nice: A World Champs Split
• Why Silence and Stillness Matter More Than Hype

Links:
Connect with Paul Kaye through his Website, LinkedIn and Instagram.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

Supertri is on a mission to make triathlon faster, more exciting and more sustainable for pros and fans alike. But Chris's journey goes far beyond boardrooms. He's an endurance athlete himself, and in this episode he shares the jaw-dropping story of his attempted Atlantic row and the dramatic rescue that followed. 

We talk about resilience, risk and bouncing back from failure, as well as what endurance sport can teach us about success in life and business. So if you want to know how the sport is evolving, how to push your limits and how to turn passion into opportunity, this is an episode you can't afford to miss. 

Highlights:

• Chris’ Unconventional Journey into Sports Business
• From Rowing the Atlantic to Finding Purpose
• The Role of Psychology in Leadership and Sales
• Lessons in Resilience from a Life-Threatening Capsize
• Anchoring Emotions with "Where Do I Need to Be?"
• Supertri’s Mission to Modernize Triathlon
• Creating High-Impact, Short-Course Triathlon Events
• The Power of Storytelling in Growing the Sport
• Supertri’s Mixed-Gender Team Franchise Model

Links:
Connect with Chris Williams through LinkedIn.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

• Michael's Running Journey
• Ethiopian Running Culture
• Training as a Community
• Technology in Running
• Born to Run and Cultural Perspectives
• Mental Endurance and Motivation
• Endurance Sports and Environmental Impact
• Social Media and Athlete Branding

Links:
Click here for additional helpful content mentioned in this episode.
Connect with Michael Crawley on Instagram & Web.

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

• Rini's Running Journey
• Pinnacle Moments in Running
• Transition to Dietetics
• Clinical Training and Career Path
• Dietitian vs. Nutritionist
• Understanding REDS
• Understanding Recovery Timelines
• The Role of Social Media in Nutrition Trends
• The Impact of Technology on Athletic Performance
• Critique of Glucose Monitoring and AI in Nutrition
• Challenges with Popular Nutrition Programs
• Mental Health and Eating Disorders Post-COVID
• Nutrition Strategies for Ultramarathons
• Recommended Reads for Better Health
• The Importance of Innovation in Nutrition
• Where to Find More Information

Links:
Click here for additional helpful content mentioned in this episode.
Connect with Renee McGregor on Instagram & Web.

Explore The Limitless Life Workshop:
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

• Transition from Banking to Bike Boutique
• Innovative Concepts in Bike Retail
• Founding and Philosophy of Kú Cycle
• Technical Innovations in Kú Cycles
• Challenges and Evolution in Bike Design
• Team BB and Professional Triathlon Insights
• NextGen Project and Future Goals
• The Evolution of Aerodynamics in Cycling
• Balancing Innovation and Production in Bike Manufacturing
• The Role of AI in Modern Cycling
• Funding and Business Strategy for Kú Cycle
• Ku’s Marmite Effect: Love It or Hate It
• Tony Robbins' Influence on Personal and Business Growth
• The Power of Books and Compounding in Business
• Understanding CDA and Its Impact on Performance
• Future Goals and Innovations for Kú Cycle

Links:
Click here for additional helpful content mentioned in this episode.
Connect with Alex Bok on Instagram & LinkedIn & Web.

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
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This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

• Ben Rosario
• Dean Karnazes

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• Lewis Robling
• Rico Bogan
• Andrea Henkel Burke

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• Chloe & Jeff Smith
• Alex Hutchinson
• Matt Fitzgerald
• Heather Jackson

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• Dean's First Ultra Marathon Experience
• Proudest Achievements & Evolution of Ultra Running
• Nutrition Strategies for Extreme Environments
• Dealing with Post-Race Blues
• Balancing Training and Family Life
• Cultural Experiences Through Running
• The Significance of the Western States 100
• Mental Strategies for Endurance
• Reflections on the Olympics

Links:
Click here for additional helpful content mentioned in this episode.
Connect with Dean Karnazes on Instagram & LinkedIn & Web.

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• An Inspiring Coaching Story
• Training Strategies with Matt Fitzgerald
• Business of Running Teams
• Culture and Coaching Philosophy
• Technology in Running
• Staying Healthy Forever

Links:
Click here for additional helpful content.
Connect with Ben Rosario on LinkedIn & Web.

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• Andrea's Athletic Journey
• Doping in Sports
• Training and Competing in Biathlon
• Mental Resilience and Recovery
• Impact of the Berlin Wall
• Andrea's Long COVID Program

Links:
Click here for additional helpful content.
Connect with Anthea Henkel Burke on Instagram & Web.

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• Rico's journey to becoming the youngest ever 70.3 World Champion.
• The challenges of training at altitude and how he overcame them before the big race.
• How his preparation and strategy for 70.3 races differ from shorter distances.
• The importance of nutrition in middle-distance triathlons and how he manages it.
• The impact of sponsorships and how his approach to them has changed post-World Championship win.
• Balancing training, social media, sponsorship obligations, and maintaining a social life.
• The importance of recovery strategies, including physiotherapy and nutrition.

Links:
Click here for additional helpful content.
Connect with Rico Bogen on Instagram & YouTube

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• Running and Mental Health
• The Two Faces of Social Media
• Nutrition and Performance
• Sleep and Recovery
• Understanding Your "Why"

Links:
Click here for additional helpful content from The 4th Discipline.
Click here to book your free coaching call with The Trusted Team so you can 'find your why'.


Connect with Lewis Robling on LinkedIn

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

• Early Rugby Career and Development
• Inspirational Rugby Moments
• Transition to Ultra Running
• First Ultra Marathon and Lessons Learned
• Using Running for Personal Growth

Links: Click here for additional helpful content.

Connect with Lewis Robling on LinkedIn

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• Heather's Greatest Win: Escape from Alcatraz
• The Challenges and Thrills of the Escape from Alcatraz
• Learning from Defeats and Bad Days
• Transitioning Between Sports
• Training and Nutrition Strategies
• Marketing and Sponsorship Insights
• Swimming Challenges and Group Dynamics
• Book Recommendations and Final Thoughts

Links: Click here for additional helpful content & click here to book a call with Charlie Reading.

Connect with Heather Jackson on LinkedIn & Website

Explore The Limitless Life Workshop
We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:
ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• Matt's Journey to Becoming a Pro Runner
• Lessons from the Pros
• The Dave Scott and Mark Allen Rivalry
• Mental Conditioning for Runners
• Pain Management and Training as Treatment
• Balancing Professional and Personal Passions
• Diet and Nutrition Insights
• Dream Run Camp Experience
• Books and Inspirations
• Dealing with Long COVID

Links:
Click here for additional helpful content

Connect with Matt Fitzgerald on his LinkedIn & Website

Explore The Limitless Life Workshop

We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

• The Sub 2 Marathon Project
• Breaking Mental and Physical Limits
• The Role of Technology in Endurance Sports
• Balancing Technology in Endurance Sports
• The Impact of AI on Endurance Sports
• AI's Influence on Journalism
• Exciting Developments in Sports Nutrition
• Recommended Reads and Influential Books
• Creative Process and Overcoming Blocks

Links:

The AI Advance with Charles Reading
The Data Decoder by Claire Fudge

Connect with Alex Hutchinson on his LinkedIn & Website

Explore The Limitless Life Workshop

We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.

This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• Climbing Kilimanjaro: A Life-Changing Journey
• The Origin of Big Moose: A Legacy of Love
• Big Moose Coffee Company: A Community Hub
• Overcoming Challenges: From Soup Kitchen to Coffee Shop
• Jeff's Mountaineering Adventures
• Chloe's Mentorship and Community Impact
• Mental Health Support at the Coffee Shop
• The Transformative Power of Everest
• Overcoming Adversity: The Coffee Shop's Struggles
• Jeff's Parkinson's Diagnosis and Its Impact
• Raising a Million Pounds for Mental Health
• Books That Inspire and Guide
• Future Goals and Legacy

Follow Bigmoose: Website | LinkedIn

Connect with Chloe Smith and Jeff Smith on LinkedIn

Explore The Limitless Life Workshop

We are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

This episode was sponsored by The Trusted Team and 4th Discipline

• Exploring Marginal Gains
• Marginal Gains in Business
• The Power of Goal Setting
• Mental Resilience in Nutrition
• Building Resilience in Business

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.


Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

Find out more about the 4th Discipline here

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

• Nick Kershaw's Impact Marathons.
• Steve Parry's swimming and business lessons.
• Nick Butter running a marathon in every country.

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.


Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

Find out more about the 4th Discipline here

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

• Season Recap
• Highlighting Indie Lee's Journey
• Claire Danson's Inspiring Story
• Host Interviews and Reflections

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.


Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

Find out more about the 4th Discipline here

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• Joe DeSena on Resilience
• Sophie Power's Inspiring Story
• Sebastian Bellin's Journey

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.


Sponsor Messages:
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Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• Finding Love for Running and the Therapy It Provides
• The Turning Point: From Hobby to Passion
• The Life-Changing Marathon in the Sahara
• The Challenges and Triumphs of a Global Marathon Mission
• Facing Fears and Overcoming Obstacles
• The Scariest Moment: A Close Call at the Border
• Reflecting on Public Perception During COVID
• The Physical and Mental Toll of Marathon Running
• Turning Passion into a Career: The Birth of Run Weekends
• Dangerous Locations & Dream Destinations

Contact Nick Butter: Instagram | LinkedIn

Nick Butter is a name synonymous with extraordinary endurance, resilience, and philanthropy. A British endurance athlete, speaker, and bestselling author, Nick's remarkable journey through the world of endurance running is nothing short of inspiring. With 11 world records, 4 world firsts, and the unprecedented achievement of running a marathon in every country on the globe in a mere 674 days, Nick's adventures speak volumes about the power of human spirit and determination. Beyond the miles, his contribution extends to raising £2.5 million for charity and founding The 196 Foundation, showcasing his commitment to making a significant impact beyond the finish line. Nick's story is a testament to the synergy of endurance, charity, and community. 

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

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Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• The Unlikely Journey to Olympic Swimming
• From Near-Drowning to Olympic Medalist
• The Highs and Lows of an Olympic Career
• Learning from Failure: The Sydney Olympics
• The Road to Redemption: Winning Bronze in Athens
• Setting Goals and Embracing Challenges
• The Importance of Trying Different Things
• Racing Against Michael Phelps
• The Power of Goal Setting
• Nutritional Strategies and Personal Health
• The 5 and 2 Nutrition Rule: Balancing Diet and Enjoyment
• The Decline of Public Swimming Pools: A National Concern
• The Ultimate Goal: Striving to Be the Best Dad

Contact Steve Parry: Website | LinkedIn

Steve Parry MBE is an Olympic medalist and entrepreneur who has transcended the world of competitive swimming to make a profound impact on the next generation. From the pressure of representing Great Britain on the global stage to the fulfilment found in teaching children to swim, Steve shares his journey of perseverance, resilience, and dedication. His story isn't just about the pursuit of Olympic glory; it's about leveraging passion to drive positive change. Join us as Steve reflects on the challenges and triumphs of his career, and how he's channelling his Olympic spirit into empowering thousands of children with the life-saving skill of swimming. Through Steve's narrative, we'll discover the true essence of endurance, not just in sports, but in every endeavour we undertake. 

Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.

Sponsor Messages:
Sign up for the free Limitless Life Workshop from the Trusted Team here

Find out more about the 4th Discipline here

Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• From Dietitian to High Performance Nutritionist
• The Turning Point: A Life-Changing Accident and Its Aftermath
• The Evolution of Nutrition: Mistakes, Solutions, and Personalization
• The Future of Nutrition: DNA Testing, AI, and Personalized Plans

Contact Claire Fudge: Website | LinkedIn

Claire Fudge is the dynamic force behind 4thDiscipline. Claire's journey merges her two passions: food and sport, into a career that transcends the conventional boundaries of nutrition and endurance athleticism. As a clinical dietitian with a heart firmly rooted in the world of sports, Claire has carved a niche with her 4-dimensional approach to nutrition, emphasising education and empowerment at its core. Claire's credentials are impressive, not only has she competed in the pinnacle of endurance sports, the 70.3 World Championships and the Ironman World Championships in Kona, but she has also led consultations with a spectrum of clients from professional athletes preparing for the Olympics, to those in clinical settings grappling with various medical conditions. Her 20 years of clinical experience, coupled with her dedication to high-performance sports nutrition, make her a revered High-Performance Nutritionist and Clinical Dietician. Claire's philosophy on nutrition is what truly sets her apart. She believes in empowering individuals with the knowledge to understand the 'why' behind their dietary choices, advocating for a personalised approach that acknowledges the uniqueness of each athlete and client. 

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This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• The Origin Story of Impact Marathons
• From Finance to Philanthropy: The Birth of a Unique Marathon Concept
• The First Steps in Uganda: Launching the Impact Marathon Movement
• Expanding Horizons: The Evolution of Impact Marathons
• Deepening Community Engagement: A Shift in Approach
• Transformative Experiences: The Personal Impact of Participation
• Challenges and Triumphs: Building a Business with Purpose
• The Global Footprint: Impact Marathons Around the World
• The Power of Community: Making Every Race Special
• Inspiring Change: The Lasting Impact on Participants and Communities
• Trailblazing Women in Trail Running
• Balancing Finances and Sustainability in Business
• Family Adventures and Safety Measures
• The Future of Impact Marathons and Community Engagement

Contact Nick Kershaw: Website | LinkedIn | Instagram

Nick Kershaw is the visionary founder of the Impact Marathon Series, an initiative that embodies the transformative power of running. In 2015, Nick embarked on a journey that would not only change his life but also the lives of communities around the globe. Inspired by the United Nations' 17 Global Goals, Nick saw an opportunity to make these lofty objectives tangible and relatable, asking critical questions about their real-world implications. Nick's leadership has guided the series to remarkable heights, raising over $1.3 million for grassroots organisations and directly impacting thousands of lives. Nick's story is a testament to the belief that running is more than a sport—it's a powerful force for global change and community connection. 

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Highlights:

• Charlie's Journey: From Uncle Bill's Influence to Financial Services
• The Turning Point: Tony Robbins and the Pursuit of a Balanced Life
• Achieving Personal and Professional Growth
• The Power of Goal Setting: Insights and Strategies
• Overcoming Challenges in Goal Achievement
• Measuring What Matters in Life and Business
• The Future of AI: Opportunities and Concerns

Contact Charlie Reading: Website | LinkedIn
My journey has been a blend of relentless pursuit and strategic pauses, marked by completing four Ironman competitions, running ultra-marathons, and navigating the peaks and valleys of entrepreneurship. Founding, building, and exiting one of the UK's premier financial planning practices wasn't just a career move; it was a testament to my belief in living life on my terms, integrating work with my passion for endurance sports. This narrative isn't solely about the finish lines crossed or the business milestones achieved; it's about the philosophy of taking three months off every year. Having authored four books, I've sought to distill the lessons learned from the endurance required in sports, business, and life into insights that resonate beyond the pages. As Claire delves into my story, we'll explore the essence of balancing high performance with true enjoyment, the challenges of maintaining this equilibrium, and the victories—both big and small—that have defined my journey. It's a tale of ambition, resilience, and the art of crafting a life that celebrates achievement while embracing the joy of living.

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This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• Reflections on Recovery
• The Journey Before the Accident
• The Immediate Aftermath and Hospital Experience
• Transitioning Back Home and Facing New Challenges
• The Role of Sport in Recovery
• Future Aspirations and Goals

Contact Claire Danson: Website | Instagram
This is the extraordinary tale of Claire Danson, whose journey epitomises resilience and ambition. The summer of 2019 marked a pivotal moment for Claire, transitioning from European Triathlon Champion to navigating life with paralysis following a devastating accident. Yet, Claire's narrative is one of profound determination and hope. Within months of her accident, she embraced her new path, setting her sights on the Paralympics as a member of the British Cycling team. Her story, a testament to the human spirit's capacity to adapt and thrive has earned her many accolades so far. Despite the severe challenges, Claire's positive outlook and commitment to her sport have not only redefined her identity but also set a new benchmark for courage and perseverance. Join us as we explore Claire Danson's remarkable journey from the brink of a life-altering incident to her debut on the international handcycling stage. It's a narrative of overcoming, a celebration of the relentless pursuit of dreams against all odds, and a powerful message about the strength found in adversity.

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This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• Childhood and Getting into Running
• Transitioning from Running to Swimming
• University Experience and U.S. Scholarship
• Intense Training and Cultural Differences
• Transitioning into Triathlon
• Challenges and Support in Triathlon
• Experiences in Ironman and Kona
• Learning from Others and Personal Growth
• Challenges of Flying with a Bike

Contact India Lee: LinkedIn | Wikipedia
India Lee, or Indie as she prefers to be known, is a British triathlete renowned for her versatility and strength in multisport events. With a passion for sport deeply ingrained from a young age, Indie has evolved from a runner in her younger days to a world class triathlete. Her journey in this gruelling sport reflects not only her love for competition but also her zest for life, finding joy in travelling the world and immersing herself in the triathlon lifestyle. Indie is known for her fierce independence, her love for cycling, and a deep bond with her dog, Ruby. With a unique ability to fix anything that's broken, she embodies a spirit that's both determined and reflective, and is as good an example of a growth mindset as you will see. Lee's career took a significant turn in 2018 when she stepped up to middle-distance racing, promptly making a mark with her victory at Ironman 70.3 Weymouth. Her accolades include being a double European champion, and her transition to Ironman racing suggests more exciting chapters ahead. Notably, she also played a pivotal role in pacing Kat Matthews during the historic Sub8 challenge. In this episode, we discuss the benefit of a growth mindset, the benefits of doing your own mechanics.

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This episode was sponsored by The Trusted Team and 4th Discipline

Highlights:

• Sebastien's Early Life and Basketball Career
• Transition from Sports to Business
• The Brussels Attack & The Power of Pasta Carbonara
• The Power of Presence and Overcoming Fear
• Setting the Goal: From Hospital Bed to Ironman
• The Journey to Ironman and Lessons Learned
• The Impact of Sports and Education

Contact Sebastien Bellin: LinkedIn | BBC Article

Sebastien Bellin is a former professional basketball player from Belgium who gained worldwide attention due to his harrowing experience during the 2016 Brussels bombings. He was at the Brussels Airport when the terrorist attacks occurred, and a widely circulated photograph showed him injured and lying on the floor of the airport. After the attacks, Sebastien Bellin underwent extensive medical treatment and rehabilitation. He has since become an inspirational figure, sharing his story of resilience and recovery, which includes completing the Ironman in Kona, Hawaii in 2022. Bellin's story serves as a testament to his determination and the support he received during his journey to recovery. In this episode Claire and I wanted to know how 3 portions of pasta saved his life, why did goal setting help his recovery and how did sport help him prepare for the biggest challenge of his life, staying alive.

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ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

She explains the story behind the photo, revealing the roadblocks she faced from race organisers due to her pregnancy and the subsequent impact on her decision to run the UTMB race with her three-month-old baby.

Additionally, Sophie discusses the stigmas and barriers women face in sports and as mothers, her advocacy work like she races, her struggles with regaining fitness after pregnancy, and the importance of setting personal and family goals. Sophie also shares her book recommendations to educate women about their bodies and their health as athletes.

Highlights:

• Discussing the Iconic UTMB Race Photo
• The Story Behind the Viral Photo
• Post-Pregnancy Training for a 106 Mile Mountain Race
• The Role of Women in Ultra Running
• The Impact of the Iconic UTMB Race Photo
• Barriers for Women in Sports
• Inclusive Changes in Race Policies
• Balancing Motherhood and Athletic Goals

Contact Sophie Power: LinkedIn | Website

Sophie Power is a remarkable British ultrarunner and a mother of three. Sophie's extraordinary journey in the world of ultrarunning has been a source of inspiration for many. Her fame skyrocketed when a photo of her breastfeeding her 3-month-old during the grueling 106-mile Ultra-Trail du Mont-Blanc (UTMB) went viral in 2018. This powerful image not only showcased her incredible determination but also highlighted the unique challenges faced by female athletes, especially mothers, in balancing the demands of endurance sports with family life. Sophie's experience has ignited important conversations about the inclusion and support of women in endurance sports, advocating for greater equality and facilities for mothers. Beyond her athletic prowess, she is a beacon of empowerment, encouraging women to maintain an active lifestyle for both physical and mental health. Despite the demands of motherhood and work, Sophie has recently returned to running postpartum and has released a film documenting her journey. In this episode, we delve into Sophie's experiences with racing while breastfeeding, her ongoing campaign for fairness in sport, and how she navigates the mental challenges of 24-hour races. Join us as we explore the resilient world of Sophie Power, a woman who runs not just races, but also a campaign for change in the world of sports.

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This episode was sponsored by The Trusted Team and 4th Discipline

Joe shares his personal journey to resilience, instilled during his upbringing in a challenging neighbourhood and reinforced with practices including yoga, meditation, and regular physical training. He shares his innovative tactics for instilling resilience in his own family, which include extreme measures like hiring a personal Kung Fu master. Joe explains how his company Spartan has managed through the COVID-19 pandemic, emphasising the importance of community and maintaining a strong corporate culture.

The conversation also delves into the booming popularity of obstacle races, highlighting the human craving for both challenge and connection, which has intensified in the digital age. The podcast closes with Joe sharing some influential books that have guided him along his path.

Highlights:

• Resilience in Early Life and Upbringing
• Resilience in Business and Entrepreneurship
• The Rise of Challenge Seeking in Modern Society
• The Simplicity of Modern Life and Our Innate Desire for Challenges
• The Thrill of Obstacle Course Racing
• Comparing Different Sports: Ironman, Ultramarathons, and Obstacle Races
• The Impact of COVID on Sports and Community
• The Importance of Consistent Training and Injury Prevention

Contact Joe De Sena: LinkedIn | Website

Today's guest is Joe De Sena, founder and CEO of Spartan, the world-renowned endurance sports brand. Joe's journey from a working-class neighbourhood in Queens to the founder of a global fitness empire is a story of true resilience. After a successful stint on Wall Street, he moved to Vermont, discovering a passion for endurance events, leading to the birth of Spartan Race. Now a global community with over 10 million participants, Spartan includes various endurance brands like Spartan Trail and Tough Mudder. Joe is also a New York Times bestselling author, with his latest book focusing on building mental toughness in families. Join us as we explore the insights of a man who turned endurance into an inspiring business.

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Launch Your Own Podcast:

ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

maffetonemusic.com

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

LinkedIn: @evan-lynch-77b88b227
Instagram: @elynchfitnut

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

Facebook: @precisiontriathloncoaching

Instagram: @precision_race_team

This episode was sponsored by The Trusted Team and 4th Discipline 

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

This episode was sponsored by The Trusted Team and 4th Discipline

To commemorate an incredible season, we’ve put together an episode of our key highlights. If you’ve not listened to all of this series, why not dive into this episode to see what you’ve missed, and if you have been an avid listener this makes for a great refresher. 

Finally, if you enjoy the podcast, the best thing you can do to help us is to follow/like the podcast on your chosen platform and spread the word. It really is appreciated. 

The TRIBEathlon Podcast will return with Season 5 soon!

This episode was sponsored by 33Fuel.com - click here for discount on your purchase.

This episode was sponsored by The Trusted Team and 4th Discipline

• everardpilates.com
• Instagram: @everardpilatesphysio
• LinkedIn: @eoineverard

Claire Fudge

• Website: www.4thdiscipline.com
• Instagram: @the4thdiscipline

This episode was sponsored by 33Fuel.com - click here for discount on your purchase.

This episode was sponsored by The Trusted Team and 4th Discipline

•  Red Bull Page:  www.redbull.com/gb-en/athlete/tom-evans
• Instagram: @tomevansultra

Claire Fudge

• Website: www.4thdiscipline.com
• Instagram: @the4thdiscipline

This episode was sponsored by 33Fuel.com - click here for discount on your purchase.

This episode was sponsored by The Trusted Team and 4th Discipline

•  Website: babbittville.com
• Instagram: @babbittville
• Challenged Athletes Foundation: www.challengedathletes.org

Claire Fudge

• Website: www.4thdiscipline.com
• Instagram: @the4thdiscipline

This episode was sponsored by 33Fuel.com - click here for discount on your purchase.

This episode was sponsored by The Trusted Team and 4th Discipline

 It was an honour for Claire and I to interview her and former TRIBEathlon co-host, Laura Siddall, who crewed for Dede in her Ultraman win. We chatted to them about the difference in strategy from Iron distance to Ultra distance triathlon, creating longevity in the sport through smart recovery and how to build a great support team around you.

Dede Griesbauer

• Website: dedegriesbauer.com
• Instagram: @dedegriesbauer
• Facebook: @dedegriesbauer

Laura Siddall

• Website: laurasiddall.com
• Instagram: @lmsid
• Lever Movement: levermovement.com/laura

Claire Fudge

• Website: www.4thdiscipline.com
• Instagram: @the4thdiscipline

This episode was sponsored by 33Fuel.com - click here for discount on your purchase.

This episode was sponsored by The Trusted Team and 4th Discipline

Claire and I wanted to chat to Michellie about race day mentality, how she focuses on controlling the controllables, the power of artificial intelligence in coaching, quietening the 'chimp brain' and the power of visualisation.

www.trainingpeaks.com/coach/michelliejones
Instagram: @michellie_jones

Claire Fudge
4thdiscipline.com
Instagram: @the4thdiscipline

This episode was sponsored by 33Fuel.com - click here for discount on your purchase.

This episode was sponsored by The Trusted Team and 4th Discipline

At the peak of Julian's career he was considered the best lead out rider in the world, so Claire and I wanted to chat to him about the mental discipline of repeatedly setting up others for the win, racing in the Olympics vs the Grand Tours, being shot whilst in the Tour de France and the future marginal gains in cycling.

www.procyclingstats.com/rider/julian-dean
Instagram: @juliandeannz
Twitter: @juliandeannz  

Claire Fudge
4thdiscipline.com
Instagram: @the4thdiscipline

This episode was sponsored by 33Fuel.com - click here for discount on your purchase.

This episode was sponsored by The Trusted Team and 4th Discipline