Following the successful close of Blueprint Equity’s $333 million third fund, Bobby and Sheldon explain how the firm identifies and supports high-growth B2B software companies. They discuss Blueprint’s early growth investment strategy, its direct sourcing infrastructure and the role its six-person operations team plays in supporting portfolio companies.

The conversation also explores the impact of artificial intelligence on software valuations, underwriting and value creation. Bobby and Sheldon explain how Blueprint has integrated multiple AI tools across sourcing, deal evaluation, portfolio operations and internal workflows.

They also share why vertical software businesses with deeply embedded customer workflows may be better positioned to withstand AI disruption than lightweight horizontal software products.

Key Topics

• Blueprint Equity’s early growth investment strategy
• Raising a $333 million third fund
• Investing in B2B vertical software businesses
• Building a large direct sourcing function
• Supporting founders with recruiting, go-to-market and RevOps
• Using AI to identify, prioritise and track investment opportunities
• Connecting multiple AI tools through an integrated technology stack
• Underwriting software businesses in an uncertain market
• Assessing founders in minority growth investments
• Moving quickly without creating employee burnout

Timestamps

00:00 Introduction
00:28 Blueprint Equity and the successful Fund III raise
00:53 The firm’s early growth equity investment thesis
01:43 Building the team and operations function
02:50 Common mistakes made by investment firms
04:21 Underwriting software businesses in the AI era
06:33 How Blueprint structures its value creation team
07:41 Recruiting and institutionalising portfolio companies
08:35 RevOps, reporting and financial visibility
09:53 How Blueprint uses AI internally
10:37 AI-driven sourcing and opportunity prioritisation
11:06 Using proprietary data in underwriting
12:32 Blueprint’s AI technology stack
14:01 Building a genuine direct sourcing strategy
15:24 The resources required for proprietary origination
16:46 Less obvious investment signals
17:14 Assessing the entrepreneur behind the business
18:13 Vertical software and the threat of AI disruption
20:25 Creating a fast-moving culture without burnout
22:09 Recommended private equity news and content
23:34 How to connect with Blueprint Equity

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

Paul explains why Isaac Management operates without a traditional fund, predetermined exits or outside investor pressure. He discusses the risks of overleveraging, the importance of understanding a company’s community and culture, and why higher interest rates have created a disconnect between buyer expectations and seller valuations.

The conversation also explores Paul’s journey from banking and private credit to launching his own investment firm, how buyers can build trust with founders, and why operational improvement and talent development often create more sustainable value than financial engineering or acquisition-led growth.

Key Takeaways

• Why excessive leverage and weak market understanding can undermine an acquisition.
• How permanent capital supports patient ownership and long-term decision-making.
• Why lower-middle-market deal activity has slowed as financing costs have increased.
• How transparent communication and flexible deal structures can build seller trust.
• Why operations may offer a stronger value-creation opportunity than pricing or M&A.
• The importance of retaining, developing and incentivising key employees.

Timestamps

00:00 Paul’s background and the launch of Isaac Management
01:27 A permanent-capital approach without a traditional PE fund
02:24 The biggest acquisition mistake: overleveraging
04:50 Deal trends across the lower middle market
06:46 The valuation gap between buyers and sellers
08:39 Tariffs, financing costs and portfolio-company pressure
11:05 Chief Outsiders
12:32 Building an investment firm without institutional backing
15:28 From the search-fund concept to permanent capital
16:56 Why long-term ownership resonates with business founders
19:48 Lessons from seller conversations and dealmaking
21:18 Equity rollovers, seller financing and deal preparation
23:08 The most effective lower-middle-market growth lever
25:03 Talent retention and the true cost of replacing employees
26:31 Employee ownership and long-term engagement
27:00 Paul’s recommended media and publications
27:58 How to contact Paul Isaac

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

Russ explains how launching Transom shortly before the global financial crisis shaped the firm’s highly hands-on approach. He outlines how Transom identifies businesses with strong underlying industry potential but significant operational challenges, then applies a disciplined value-creation model to improve performance.

The discussion covers Transom’s six core operational transformations: salesforce effectiveness, new product innovation, digital transformation, supply-chain improvement, cost reduction, and talent and culture.

Russ also shares how the firm structures its operations team, why former portfolio-company CEOs and CFOs can become highly effective operating partners, and how Transom is deploying AI across back-office and commercial functions.

Key Takeaways

• Why operational and situational complexity can create attractive entry points.
• How Transom approaches carve-outs as an opportunity rather than simply additional risk.
• The importance of building repeatable operational capabilities instead of attempting every possible transformation.
• Why operating teams should be involved from underwriting through execution.
• How supply-chain improvements have generated substantial gross-margin expansion.
• Where AI is currently delivering value across accounts payable, receivables, customer service, forecasting and sales.
• Why portfolio companies need internal AI champions to drive adoption.
• How leaders can stay informed without overpowering portfolio-company management teams.

Timestamps

00:00 Introduction to Russ Roenick and Transom Capital
00:30 Moving from McKinsey into Private Equity
01:26 Transom’s value-oriented investment strategy
01:55 Distressed investing versus operational value investing
03:16 Using operational and situational complexity
04:14 Carve-outs, lender situations and tail-end funds
05:14 Launching Transom during the global financial crisis
07:04 The importance of adapting while maintaining investment discipline
08:29 Why Transom specialised in carve-outs and special situations
10:58 Why many firms view carve-outs as excessive risk
12:54 Transom’s six operational transformation strategies
13:23 Salesforce transformation
14:17 New product innovation
14:45 Digital transformation and AI implementation
15:15 Supply-chain and gross-margin improvement
16:13 Cost reduction, talent and culture
17:37 Structuring the portfolio operations team
18:05 Recruiting former portfolio-company CEOs and CFOs
19:59 Transom’s approach to AI adoption
20:57 Applying AI across back-office functions
21:49 Creating internal AI champions
22:48 Common AI use cases across the portfolio
24:10 How Russ stays informed
25:31 Leadership, decision-making and knowing when to step back
25:57 How to contact Russ

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

Daniel shares how Achieve Partners invests in businesses where the biggest growth constraint is access to trained talent. Rather than simply competing for experienced hires, Achieve builds apprenticeship-style programmes inside portfolio companies, creating new talent pipelines that drive revenue, margin expansion, retention, and differentiated value creation.

The conversation explores the relationship between private equity firms and operators, why data-driven decision-making matters, how Achieve partners with universities and underrepresented talent pools, and why doing good and generating alpha do not need to be in conflict.

Key Takeaways:

• Private equity firms should empower operators to challenge assumptions with data.
• Achieve invests where talent shortages can be solved through focused training.
• Apprenticeships can increase capacity, margins, retention and scalability.
• Optimum shows how training pathways can unlock healthcare IT growth.
• Strong impact and strong returns can reinforce each other.

Timestamps:

00:03 – Introduction to Daniel Pianko and Achieve Partners
00:29 – Daniel’s career path and linking social impact with financial return
01:52 – The mistake PE firms and portfolio companies make in the boardroom
03:44 – How to avoid PE investors driving strategy without enough data
05:10 – Achieve’s unique strategy: investing where talent shortages constrain growth
06:38 – Building apprenticeship programmes to solve supply-demand talent gaps
07:08 – Daniel’s Goldman Sachs training experience and how it shaped Achieve’s model
08:25 – Rebuilding the talent pyramid in lower middle market companies
09:49 – Why Achieve focuses on business services, tech services, and healthcare services
11:12 – Building talent programmes at the portfolio company level
12:10 – Solving the gap between university education and first jobs
13:04 – Why companies should stop searching for “purple squirrels”
14:58 – Partnering with universities and building access to talent
16:44 – The Optimum exit: $465 million sale to Infosys
17:12 – Optimum’s healthcare IT thesis and value creation plan
19:00 – Building healthcare IT training pathways with universities and industry bodies
20:56 – Challenges in expanding Optimum beyond its historic core
22:24 – How Achieve reached top 5% DPI performance
22:50 – Why Achieve sells when the underwriting target is achieved
23:42 – How training programmes create a natural exit point
25:07 – Aligning impact with alpha creation
27:31 – Talent arbitrage, underrepresented communities, and overlooked graduates
29:40 – Why solving major social problems can create superior returns
30:08 – Daniel’s recommended podcasts, books, and shows
31:57 – How to contact Daniel Pianko
32:23 – Closing remarks

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

David explains why great consumer companies often begin with a simple frustration: what is wrong with the status quo? From buying diapers online to rethinking eyewear pricing, the best founders identify a clear customer problem, build a strong proposition, and execute with precision. He also discusses why overcapitalisation can damage consumer brands, using Allbirds and Casper as examples of businesses that grew quickly but struggled to sustain value.

The conversation explores omnichannel distribution, brand storytelling, cultural relevance and genuine product innovation. David highlights Touchland, Warby Parker, Native, EOS, Hello and Happy, showing how founders can elevate mundane categories through design, positioning and customer experience.

Key Takeaways:

•  Great consumer investments often start with a visceral customer problem. 
•  Capital efficiency is critical because consumer exits rarely match software-scale outcomes. 
•  Strong brands combine functional, emotional and symbolic value. 
•  D2C alone is rarely enough; winning brands need a measured omnichannel strategy. 
•  The next wave of consumer winners needs real product innovation, not just better go-to-market. 
•  Founder obsession with small details in design, scent, usability and narrative creates differentiation. 

Timestamps:
 00:03 – Introduction to David Bell and his journey from New Zealand to New York
 01:00 – David’s background at Wharton and investing in consumer companies
 01:28 – What attracted David to early winners like Diapers.com
 02:19 – Why Diapers.com solved a fundamental customer pain point
 03:15 – The importance of insight, execution and market size
 03:44 – Lessons from Allbirds and the dangers of overcapitalisation
 05:32 – How great consumer brands scale beyond the early stage
 06:27 – The shift from pure D2C to omnichannel distribution
 07:52 – Why strategic buyers value brands with retail traction
 09:18 – Why some consumer brands fail to sustain momentum
 10:11 – Touchland and the reinvention of hand sanitiser
 11:33 – Cultural relevance, collaborations and emotional connection
 12:03 – Sponsor message from Grata
 12:32 – What makes a brand fundamentally strong
 13:29 – Diapers.com and the power of descriptive branding
 14:26 – Warby Parker’s storytelling, fairness and American heritage
 15:49 – Building cognitive associations through brand activations
 17:40 – How much brand success is intentional versus luck
 18:09 – Opportunities in legacy consumer categories
 19:24 – Why obsessive attention to detail matters
 20:19 – Craig Dubitsky, EOS, Hello and elevating mundane products
 21:15 – Happy Coffee and design-led differentiation
 22:14 – Where the consumer industry is today
 22:43 – Capital-efficient growth and the Native deodorant example
 23:39 – Why real product innovation now matters more than ever
 24:36 – What David reads, watches and listens to
 25:04 – Identifying white spaces in health, wellness and longevity
 26:30 – Consumer opportunities through cultural arbitrage
 27:27 – Lessons from Coca-Cola’s global distribution and brand power
 28:24 – How to connect with David Bell
 28:52 – Closing remarks

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

Adil shares lessons from rescuing and rebuilding Child & Child, explains why consumer legal services are attracting the most PE interest, and discusses how law firms differ from other professional services businesses. The conversation also covers the impact of AI, rising salary costs, partnership structures, and why the US legal market may offer bigger opportunities for investors.

Topics Covered

•  PE investment trends in legal services 
•  The Child & Child turnaround 
•  Why law firms are difficult to scale 
•  Problems with traditional partnership models 
•  Why buy-and-build strategies are struggling 
•  Consumer legal services vs full-service firms 
•  The role of AI and rising costs in legal 
•  Why the US market is attracting PE attention 

Timestamp Highlights

• 00:00 – Introduction to Adil Taha 
• 02:29 – Child & Child acquisition and turnaround 
• 09:11 – Where PE is investing in legal 
• 14:55 – The hidden weaknesses in law firms 
• 26:51 – Why professional services are hard to scale 
• 35:23 – Investment strategies that may work in legal 
• 45:05 – Why PE is looking toward the US market 

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

Timestamps

• 00:03 – Introduction to Shiv Narayanan and How to SaaS
• 01:55 – Common marketing mistakes in PE-backed businesses
• 04:15 – Finding the right marketing strategy and spend
• 08:06 – How PE firms should assess CMOs
• 12:49 – AI as a value creation lever
• 14:40 – How AI search is changing buyer behavior
• 16:02 – Why brand authority matters more than ever
• 17:54 – AI agents and the future of marketing teams
• 20:20 – The importance of investing in content
• 22:44 – Why podcasts and video are growing in B2B marketing
• 24:22 – The risk of overusing AI-generated content
• 25:21 – Shiv’s books and final advice

Key Takeaways

• Many B2B companies rely too heavily on sales and underinvest in marketing.
• Strong CMOs focus on revenue, forecasting, and enterprise value creation.
• AI platforms like ChatGPT are reshaping how buyers research solutions.
• Businesses need strong brands and quality content to remain visible.
• Podcasts, YouTube, and thought leadership content are becoming essential.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

⏱️ Key Timestamps

00:00 – Intro & Background
CFO experience across PE, public, and family-owned businesses.

01:23 – Common PE Mistake
Lack of clarity on why data requests matter → impacts alignment.

03:13 – Exit Preparation
👉 Prepare every quarter

•  Update data room 
•  Review QoE 
•  Avoid last-minute pressure 

05:07 – Data Insight
Customer profitability analysis revealed hidden value drivers.

06:03 – Sale Process
👉 Management must own the narrative

•  Review CIM as an outsider 

07:46 – Final Exit Lesson
Working capital & closing estimates need tighter focus.

08:44 – Key Win
CRM rollout improved pipeline visibility and buyer confidence.

11:08 – Acquisition (Dutchland)
👉 Weekly integration + team collaboration drove success.

13:57 – Finance Transformation

•  Built FP&A + BI tools 
•  Real-time data for better decisions 

14:51 – Standardisation
Unified processes improved scalability and exit readiness.

🔑 Key Takeaways

•  Align teams by linking actions to value creation 
•  Always be exit-ready 
•  Data visibility = competitive advantage 
•  Own your story in a sale 
•  Integration requires structure and consistency 
•  Strong FP&A drives performance 

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Timestamps & Key Topics

00:00 – Introduction
Robert’s journey across founding, exiting, and re-entering private equity.

00:30 – Building & Selling a Business

•  Grew to ~80 technicians and exited at 29 
•  Joined a PE-backed roll-up, completing 100+ acquisitions 

01:21 – Biggest PE Mistake: People

•  Misalignment of talent and roles 
•  Importance of matching personal goals with business needs 

02:42 – Off-Market Sale Process

•  Relationship-driven deal (~18 months) 
•  Shared vision and timing were key 

03:40 – Why Sell?

•  Rapid growth (3M → 12M revenue) 
•  Opportunity to scale within a larger platform 

06:57 – Winning Deals

•  Human connection over price 
•  Understanding seller motivations (legacy, growth, people) 

09:18 – Scaling a Roll-Up

•  Leadership staying close to frontline teams 
•  Challenges of tech and data integration 

10:47 – Key Lessons

•  Retaining founders drives value 
•  Equity rollovers create alignment 

12:14 – Frontline Reality

•  Change fatigue is real 
•  Strong leadership needed during integration 

14:13 – Founder Retention

•  Tailor roles to individuals 
•  “Right person, right seat” approach 

16:36 – Buffalo Growth Partners

•  Focus: service businesses (“guys in trucks”) 
•  Operator-led investment model 

18:30 – Off-Market Strategy

•  Dedicated outreach + industry credibility 
•  Aim to be the “first call” when owners sell 

21:21 – Recommendations

•  Brad Jacobs (M&A & scaling) 
•  Alpine Investors (people-first PE) 
•  Bill Gurley – Running Down a Dream

🔑 Key Takeaways

•  People alignment is the biggest driver of success 
•  Trust and credibility win off-market deals 
•  Retaining founders unlocks long-term value 
•  Execution and integration are critical 
•  Operator-led PE is gaining momentum 

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

🕒 Key Timestamps

00:00 – Intro
Overview of Garden City Equity’s long-term, people-first model.

00:40 – Biggest PE Mistake
Short-term thinking (IRR focus) limits investment in transformational initiatives like ERP, CRM, and AI.

01:37 – Long-Term Hold Strategy
30-year horizon allows compounding value without forced exits.

03:05 – Holding Company Model
All investors share ownership across all assets—better alignment and flexibility.

05:55 – Leveraging Investor Network
LPs provide deal flow, diligence, and operational expertise.

09:15 – Sourcing Investors
Built بالكامل through personal network—no institutional reliance.

10:42 – Strategic vs Institutional Capital
Strategic investors add value beyond capital.

13:17 – Low Debt Approach
Less leverage = lower risk, more flexibility, and founder alignment.

14:47 – Founder Advantage
Low-debt model appeals to founders seeking stability.

16:21 – Recommended Reads

• Unreasonable Hospitality
• Excellence Wins
• You Can't Hurt Me

🔑 Key Takeaways

•  Long-term ownership drives better outcomes 
•  Strategic capital creates a “virtuous cycle” 
•  Low leverage reduces downside risk 
•  Investor alignment is a competitive advantage 

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Timestamps & Key Takeaways

00:00 – Introduction
Nigel’s background and advisory focus

00:29 – Career Highlights

•  Two successful exits before 30 
•  Now advising PE-backed companies on growth 

01:34 – Biggest PE Mistake

•  Weak commercial operators 
•  Overvaluing experience vs. current fit 

03:05 – Growth Challenges

•  Delayed action on underperformance 
•  Lack of urgency from investors 

05:42 – Hiring Better Leaders

•  Avoid “black book” hires 
•  Focus on Character, Chemistry, Competency
•  Hire people with urgency and something to prove 

08:35 – Go-To-Market Strategy

•  Get close to customers early 
•  Avoid internal-only focus 

10:29 – The Real Competitor

•  Most deals are lost to “doing nothing” 
•  Solve customer inertia, not just competition 

12:56 – Interviewing Sales Leaders

•  Conversations aren’t enough 
•  Require candidates to demonstrate ability 

14:38 – Attracting Top Talent

•  Best candidates aren’t applying 
•  Sell the opportunity with honesty and realism 
•  De-risk the move 

23:06 – Driving Growth

•  Small tweaks > big overhauls 
•  Retention often a bigger issue than pipeline 

26:41 – Proactive Sales

•  Remove friction in buying 
•  Simplify and speed up decisions 

30:06 – Great Operating Partners

•  Must still be operators 
•  Help leaders make tough decisions 

34:29 – Final Advice

•  Consume less, execute more 

🔑 Key Themes

•  Hire for drive over experience
•  Focus on execution and speed
•  Growth comes from action, not analysis

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Key Timestamps

00:00 – Introduction & Jeff’s Background
From barbershop beginnings to PE-backed CEO.

01:04 – Common PE Mistakes
Overlooking talent strategy during diligence.

02:11 – Talent Assessment
Evaluating teams based on current business needs.

05:58 – Hiring Non-Negotiables
Integrity and focus on top 3 priorities.

08:18 – Resilience in Leadership
Navigating crises like COVID.

10:10 – Managing Growth & Change
Using EOS and quarterly planning.

14:11 – Driving EBITDA Growth
Fix retention before scaling revenue.

16:01 – Retention Flywheel
Employee retention → customer retention → growth.

18:24 – Membership Strategy
Aligning offerings with real customer behavior.

21:18 – Finding the Real Constraint
Using data segmentation to identify core issues.

24:31 – Data vs Insight
Combining analytics with customer feedback.

27:33 – KPI Pitfalls
Avoid over-optimising a single metric.

28:02 – PE Thesis vs Reality
Treat strategy as a hypothesis, not fact.

29:12 – Underrated Growth Lever
Talent retention and adaptability.

32:08 – Building Resilient Teams
Supporting middle management and preventing burnout.

35:25 – Resources & Closing

🚀 Key Takeaways

• Assess talent early in diligence
• Integrity and resilience are critical traits
• Retention is a primary driver of growth
• Data must be paired with real customer insight
• Pressure-test your investment thesis
• Middle management drives execution

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Key Timestamps

00:00 – Introduction
00:30 – Career background and transition to PE
01:45 – Pitfalls of “me-too” PE strategies
03:13 – Leaving Goldman Sachs during COVID
04:41 – Advisory vs ownership mindset
05:36 – Why franchising & multi-unit retail
07:00 – Barriers limiting PE in franchising
08:26 – Unique LP structure with HPS
11:17 – First non-franchise deal (European car wash platform)
13:42 – Why Europe offered better value than the US
16:06 – Minority vs majority investing strategy
17:04 – “Minority, passive, permanent” model
19:28 – Importance of backing the right people
22:24 – Power of a focused investment strategy
24:27 – Using data science for investment insights
26:23 – Contact details

🔑 Key Takeaways

• Focused strategies outperform crowded PE trades
• Franchising offers a large, undercapitalised opportunity
• Minority investing unlocks access to restricted sectors
• Long-term alignment appeals to family-owned businesses
• Europe can offer stronger fundamentals vs overheated US markets
• Data and analytics are key to gaining an edge

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

Meg Pogue joins Alex to discuss the psychology behind change in private equity-backed businesses. A former CEO who scaled her company from 2 to 95 employees, Meg now works with executive teams to navigate transformation, cultural friction, and the human dynamics of growth and acquisitions.

The conversation explores why acquisitions and major transformations often trigger fear and resistance inside organizations. While executives are typically excited by growth and opportunity, most employees prioritize stability and social connection, both of which can feel threatened during periods of change.

Meg explains how the brain’s threat response can lead to defensive behaviours, disengagement, and poor decision-making. Leaders often misinterpret this as resistance or negativity, when in reality it’s a natural psychological reaction to uncertainty.

She shares practical leadership tactics for managing change effectively, including rebuilding trust through authenticity and vulnerability, empowering employees with a sense of control, and communicating the “why” behind transformation.

Meg also introduces simple tools leaders can use during times of change, such as the “1–10 engagement question” and asking employees directly “How can I support you better right now?” — both designed to surface concerns quickly and maintain momentum during transformation.

🕒 Timestamps

00:00 – Introduction to Meg Pogue
00:28 – Meg’s CEO journey and leadership lessons
01:54 – Fear and perception around private equity acquisitions
03:23 – Leadership personality differences during change
05:14 – Why employees feel threatened by transformation
06:44 – Communication and leadership during change
10:59 – Rebuilding trust within teams
13:25 – Empowerment and giving employees control
14:51 – Leading change in fast-paced PE environments
18:40 – Questions leaders should ask their teams
19:07 – The “1–10 engagement” leadership tool
21:30 – Raising standards without creating resistance
24:51 – Leadership book recommendations
26:17 – Meg’s book: The Adversity Hack
27:39 – How to connect with Meg

Key Takeaways

Change triggers threat responses
Most employees prioritize stability and connection, making acquisitions feel risky.

Executives often underestimate psychology
High-drive leaders assume others share their excitement for transformation.

Trust accelerates change
Authenticity and vulnerability help rebuild trust quickly.

Empowerment reduces resistance
Giving employees voice and autonomy improves engagement.

Clear communication matters
Explaining the “why” behind change helps teams align faster.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

David Williams joins Alex to share how he transitioned from consulting into entrepreneurship through acquisition — and scaled a home services platform to $100m+ in revenue in just five years.

Since acquiring his first HVAC business in Oregon during COVID, David has completed 10 acquisitions, expanded into three states, and grown organically at ~20% annually. His focus? Building one fully integrated company — not a loose roll-up of brands.

🕒 Timestamps

00:00 – Introduction & David’s background
01:57 – Choosing entrepreneurship through acquisition
02:51 – Why HVAC, plumbing & electrical?
03:48 – Moving to Oregon & first acquisition
04:16 – Growth to $100m+ revenue
07:57 – From small business to scalable platform
08:54 – Pillar 1: Infrastructure
09:50 – Pillar 2: Systems & integration
11:19 – Pillar 3: Building strong GMs
12:16 – Pillar 4: Culture as a CEO responsibility
15:08 – Core belief: Operating with urgency
17:56 – Why integration is about people, not spreadsheets
21:42 – Earning trust post-acquisition
24:05 – Book & podcast recommendations

Key Takeaways

• Durable industry thesis: Large, fragmented, non-discretionary market.
• Integration focus: ASG builds one company with shared systems and culture.
• Leadership bench: Strong GMs drive performance.
• Culture is deliberate: Clear beliefs — not designed for everyone.
• Urgency wins: Speed in customer service and decision-making is core.
• M&A is emotional: Time on the ground builds trust and long-term alignment.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

After starting his career at Morgan Stanley Capital Partners, Andrew built Mauloa around a simple philosophy: no excessive leverage, no forced exits, and a focus on compounding cash flow over decades.

Mauloa takes minority stakes (30–40%) in family and multi-generational businesses, avoids debt, and prioritises culture, balance sheet strength, and long-term alignment.

⏱️ Timestamps

00:00 – Andrew’s background and founding Mauloa
01:10 – Why private equity’s model is flawed
03:02 – Investing without debt or exit pressure
06:18 – Fund structure without institutional capital
07:44 – Incentivising management long-term
10:49 – Free cash flow freedom vs leverage pressure
12:14 – “Piles of money” vs chasing IRR
16:54 – The Middle Market Accelerator
19:16 – What Andrew reads and recommends

Key Themes

• Over-leverage and short hold periods distort decision-making
• Long-term compounding beats short-term IRR optimisation
• Culture and leadership matter more than financial engineering
• Supporting “boring” small and middle-market businesses builds real wealth

If you're questioning whether traditional PE is the only model, this episode offers a thoughtful, long-term alternative.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Timestamps

00:00 – Introduction & career overview
00:28 – Life at McLaren & high-performance environments
01:23 – VC due diligence & scaling tech businesses
02:24 – Building and exiting a SaaS company
03:50 – The biggest PE mistake: rigid M&A planning
07:25 – Lessons from Formula One
10:21 – Why professionalising leadership can slow growth
14:23 – How to double EBITDA in a PE cycle
18:56 – Integration lessons from 22 acquisitions
20:19 – Resources & how to connect

🔑 Key Takeaways

• Plan for ambiguity. You can only acquire what exists in the market.
• Not all revenue is equal. Cutting “non-core” products can damage the core.
• Protect speed. Over-professionalising leadership reduces risk tolerance and slows execution.
• Simplify to scale. Focus on core products and commercial outcomes to grow EBITDA.
• Integration is human. Success comes from winning hearts and minds — not just aligning systems.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Episode Highlights

00:00 – Intro & Background
James shares his career path from stock analysis to FP&A and investment banking before stepping into CFO roles.

05:22 – Transition to Corporate Finance & First Exit
How James helped scale a medical distributor from $30M to $65M, leading to a PE-backed strategic sale.

08:47 – Second Exit in Charlotte
Turning around a struggling portfolio company and leading it through a successful 2024 exit.

09:51 – Common CFO Hiring Mistakes in PE
The importance of SOPs, process infrastructure, and cross-functional alignment.

12:13 – Strategic Focus: Quote-to-Cash & Customer Experience
Mapping key processes to maximize customer lifetime value and ROI.

13:35 – Value Creation Before Exit
Driving growth through territory expansion, sales team optimization, inventory efficiency, and acquisitions.

17:26 – Exit Lessons
Why having no advisor in his first sale was a challenge—and how having one in the second made a big difference.

21:17 – Acquiring Smaller Businesses
James’ playbook for building trust with founders, being transparent, and respecting their culture post-acquisition.

25:37 – Final Advice
Embrace best practices from acquired companies—don’t force your way if theirs is better.

26:32 – Resources
James recommends the Wall Street Journal and CNBC to stay sharp on market trends.

27:28 – Contact
📧 Reach James: jim_carver59@yahoo.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode, Alex Rawlings speaks with Richard Fitzgerald of CapitalSpring, a private equity firm specializing in foodservice and multi-location consumer businesses. Richard shares insights into CapitalSpring’s differentiated, sector-focused approach, how they’ve scaled over 20 years, and the recent $1B+ exit to Bain Capital. He also unpacks their latest fundraising success in a tough market and the importance of specialization in today's crowded PE landscape.

Timestamps & Key Topics:

00:00 – Introduction
Overview of CapitalSpring’s focus and two key topics: fundraising success and a $1B+ exit.

00:54 – Richard’s Background
From investment banking to founding CapitalSpring in 2005 with a sector-specialist mindset.

03:19 – Why Multi-Location Businesses?
Opportunities found on Main Street—resilient, everyday consumer services often overlooked in PE.

04:43 – Starting Small, Scaling Big
CapitalSpring began with $3M; now 300 investments and $4B deployed across 100+ brands.

06:30 – Specialization as a Differentiator
Why generalist firms struggle, and how deep focus wins deals without being the highest bidder.

08:55 – $1B+ Exit: Sizzling Platter to Bain Capital
Growth from 400 to 800+ locations across multiple brands and markets, despite COVID headwinds.

14:03 – Key Learning: Labor-Light Models
Pandemic emphasized the value of operational efficiency and low labor reliance in QSR investments.

15:27 – Fund VII: First Close Success
How CapitalSpring raised in a tough market by showcasing portfolio resilience and a hybrid debt/equity model.

17:44 – Hybrid Capital Strategy
Flexibility to invest via debt, equity, or both—offering solutions to founders and mitigating risk for LPs.

20:04 – Book Recommendation: Give and Take by Adam Grant
The power of relationships in PE—not just financial modeling.

21:57 – Connect with Richard
Email: rfitzgerald@capitalspring.com
| LinkedIn & website via CapitalSpring.

Top Takeaways:

• Specialization is key in today’s competitive PE environment.
• Hybrid investing (debt + equity) offers flexibility and downside protection.
• Operationally light, multi-unit businesses prove resilient—even in crises.
• Long-term success in PE depends on relationships, not just technical skills.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

He dives into the lessons from building out their Paris office, the firm’s unique deal sourcing strategy, and a case study involving a complex carve-out from Total Energy. Chris also unpacks their value creation model, why they invest heavily in operational talent, and how they maintain culture across borders.

⏱️ Timestamps:

00:00 – Intro to Chris & Pacific Avenue
01:28 – Key mistakes in PE & portfolio strategy
03:52 – Why Europe? Lessons from expansion
05:47 – Building and integrating cross-border teams
10:57 – Defining “complex transactions”
12:24 – Total Energy carve-out case study
15:17 – Proprietary sourcing via corporate relationships
17:25 – Investing in ops: value creation strategy
20:16 – How their ops team is structured
22:45 – Chris’s interests & offer to connect

💡 Key Takeaways:

• Focus on carve-outs and “unnatural owners” enables deep value creation.
• Expansion to Europe was led by people, not just strategy.
• A proprietary sourcing approach is key in competitive processes.
• Ops team = generalists with deep business acumen who partner with management.
• Carve-outs require patience, resources, and a consistent strategy.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

He shares how THL uses AI internally to improve investment workflows, how portfolio companies are deploying AI to drive product innovation and efficiency, and what he’s learned from both successes and failures. Whether you’re exploring AI adoption or refining your strategy, this episode offers clear, practical insights from the front lines.

⏱ Timestamps

00:00 – Intro to Alex Sabel & THL’s AI Focus
AI at the firm, portfolio, and personal level.

00:55 – Alex’s Background
From public markets to PE, building THL’s research and AI function.

03:12 – Common Mistakes in AI Adoption
Why firms must focus on data foundations first.

04:35 – Real-Time Insight vs. Info Overload
The value of surfacing insights at the right time.

06:02 – Investing in the Global Compute Ecosystem
THL’s thesis: look beyond GPUs to second-order AI winners.

09:19 – THL’s Three-Pronged AI Strategy
Invest in AI, use it internally, and support portfolio adoption.

11:42 – How THL Supports Portfolio Innovation
Roundtables, tech summits, and a vendor ecosystem to foster AI experimentation.

13:36 – Case Studies: Binder, FourKites & Sentria
Examples of AI-driven product innovation and operational efficiency.

17:57 – When AI Fails
Why THL embraces “fail fast” and knows when to build vs. buy.

22:12 – Deciding When to Use AI
Break problems into first principles—GenAI isn’t always the answer.

25:26 – What’s Blown Alex’s Mind
AI organizing and standardizing messy, fragmented enterprise data.

27:45 – Daily Tools & Tips
Coding assistants and using multiple LLMs (ChatGPT, Claude, Gemini, Groq) for varied insights.

31:06 – What to Read
Short term: WSJ, FT, Economist.
Deep dives: SemiAnalysis and top Substacks.

32:31 – Connect with Alex Sabel
Open to collaborating on AI, compute infrastructure, and emerging vendors.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

⏱️ Timestamps:

00:00 – Intro to Giovanni & Maestro Equity
Vietnam-focused, growth equity firm backing brick-and-mortar and F&B businesses with tickets of $5–20M.

01:25 – Key Mistakes in Emerging Markets
Investors often misjudge deals by relying on personal experiences or Western legal frameworks without cultural alignment.

03:16 – Who Makes These Errors?
Regional and international funds rushing due diligence or avoiding deeper market engagement.

04:41 – Why Vietnam?
Giovanni's move from the US to Vietnam, spotting talent gaps, and seizing untapped opportunities.

07:30 – Mature vs. Emerging Market Investing
Faster growth, lower costs, and higher returns—but requires entrepreneurial execution.

09:23 – PE in Vietnam is a Different Game
You must own every part of the process—legal, operational, strategic—and be hands-on daily.

11:17 – Due Diligence = Partnership Building
Guide founders through compliance and process; the relationship starts before the investment closes.

14:40 – Post-Investment Involvement
Maintaining founder focus and execution requires credibility, patience, and close collaboration.

16:35 – Lean but Deep Team
A 10-person team making fewer, more impactful investments with long-term vision.

17:59 – Vietnam’s Outlook
More consolidation, founder maturity, and market sophistication ahead—making it ripe for growth and future competition.

20:19 – Giovanni’s Recommendations
🎧 All-In Podcast
📘 The Game – Alex Hormozi
📘 The 5 Types of Wealth

21:40 – Connect with Giovanni
📧 giovanni@maestroequity.com

🔗 Giovanni Zangani on LinkedIn

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

The conversation explores how the 5X model—comprised of Strategic Clarity, Scalable Talent, Relentless Focus, Disciplined Execution, and Energized Culture—is used not just as a conceptual framework, but as a practical tool to evaluate and upgrade leadership team performance.

🔑 Key Discussion Points

▶ 5X Model Overview

• Built from studying CEOs with 5x+ returns
• Five components: Strategic Clarity, Scalable Talent, Relentless Focus, Disciplined Execution, Energized Culture

▶ How the Assessment Works

• Each component includes 10–12 statements to rate by importance and performance
• Includes open-ended responses for actionable feedback
• Results are color-coded (Red-Yellow-Green) for fast clarity and prioritization
• Used with leadership teams and optionally with boards or PE partners

▶ Strategic Clarity

• Aligning the CEO, leadership, and board on the value creation plan
• Communicating strategy throughout the organization—down to the receptionist
• The role of repetition in embedding strategy (11x rule)

▶ Energized Culture

• Holding people accountable for behavior, not just results
• Measuring employee engagement and culture with data (e.g. eNPS)
• Example: CEOs who stack-rank team collaboration to highlight friction and teamwork

▶ Scalable Talent

• Focus on A-players in critical value-driving roles, not just execs
• Using 9-box performance vs. potential models, shared with boards
• CEOs with strong HR leaders outperform—talent as a strategic function

▶ Relentless Focus

• Simplifying execution to “do now, do next, don’t do”
• Avoiding shiny object syndrome and internal distraction
• Ensuring alignment on key initiatives and managing PE firm inputs

▶ Disciplined Execution

• Tracking both leading and lagging KPIs tied to the value creation plan
• Establishing a management cadence and operating system
• Example: AI-driven measurement of customer conversations to boost growth
• Tying metrics directly into compensation and incentive systems

▶ How PE Firms Use the Tool

• As part of diligence or onboarding of new CEOs
• To drive annual CEO performance reviews
• To create a shared language between CEOs and sponsors on team performance

📘 Resources Mentioned

• Book: The 5X CEO – Available on Amazon and Audible
• The Private Equity Playbook series by Adam Coffey
• Move by Sandy Ogg (Talent to Value)
• Works by Patrick Lencioni on leadership and clarity

🌐 Learn more about the 5X model and CEO Advantage at www.AdvantageCEO.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

Tim brings a unique blend of consulting, operational, and investing experience. He shares how Council Capital drives value creation through collaboration, leadership development, and a structured yet flexible approach to talent and operations.

🔑 Key Highlights:

00:00 – Introduction
Tim’s background: consulting → startup growth → private equity. At Council for 6+ years, focused on scaling healthcare companies.

01:15 – Common Mistake in PE
Reinventing the wheel. Tim advocates for leveraging shared knowledge and collaboration across portfolio companies instead of starting from scratch.

02:12 – Three PE Value Creation Models
Tim outlines three styles:

1. Collaborative but shallow
2. Substantive but rigid
3. Collaborative and substantive – Council Capital’s approach

03:37 – Collaboration in Practice
Council’s CEO Council is made up of 30+ senior leaders who are both advisors and investors. Their involvement creates mentorship and alignment without top-down pressure.

05:02 – Council’s Value Creation Team
A large internal team supports portfolio companies with tailored toolkits (not rigid playbooks) across growth, ops, and talent.

06:11 – Hiring Top Executives
Talent is central to value creation. Council uses:

• Topgrading
• Aptitude & personality assessments
• In-depth referencing
• Case studies
  ...to ensure fit and long-term success.

09:05 – Role of Assessments
Assessments aren’t used to screen candidates out, but to guide interview questions and identify fit. Council tracks data across hundreds of hires to correlate traits with performance.

12:27 – Broader Talent Support
Beyond the C-suite, Council helps portfolio teams:

• Implement HR tech
• Refine hiring processes
• Improve onboarding
• Structure incentive plans

14:38 – First 100 Days for CEOs
New CEOs are expected to:

1. Align on strategy
2. Build out the right team
3. Ensure reliable data systems to track performance

16:58 – Recommended Resources
Tim recommends:

• Acquired – for business case studies
• Founders – for leadership traits & human stories

17:52 – Connect with Tim Schulte
Best via LinkedIn or at Council Capital

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode, Alex Rawlings is joined by Maxwell Nee to explore how thinking bigger—10X bigger—can simplify investing and unlock outsized returns. Maxwell shares his 3-leg framework for identifying high-potential opportunities and dives into emerging trends across waste-to-value, renewables, and infrastructure.

You’ll hear about:

• What 10X deals really mean and why they’re often easier to execute
• The 3 key components of any game-changing opportunity
• Turning waste (like avocado seeds or Guinness beer) into profits
• Where Maxwell is putting capital now: mining, energy, biofuels
• How family offices differ from traditional PE firms
• Lessons from global dealmaking and the role of geopolitics

⏱️ Time Stamps:

00:00 – Intro to Maxwell Nee
01:00 – Founding Family Office Insider during COVID
02:30 – Common PE mistakes: overextension, distraction
04:00 – What makes a 10X deal
07:00 – The 3-leg framework: Market Gap, Team, Funding
08:30 – Real examples: bioplastics, energy, solar
11:00 – Investing globally & understanding country strengths
18:50 – PE vs. Family Office mindsets
21:00 – Book recs: How to Make a Few Billion Dollars, Time is a Tool
22:30 – Connect with Maxwell on LinkedIn

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

With 40+ years in leadership, IPOs, and M&A, Marc discusses his “Double and Keep It” framework, raising over $350M to support non-traditional exits, and how PE firms can create more value by going deeper into operations. He also shares how a question from his 10-year-old son sparked a mission to help business owners keep more of what they’ve built.

⏱️ Timestamps

00:00 – Intro to Marc & his corporate background
01:27 – Life-changing cancer diagnosis during the pandemic
05:34 – A pivotal question from Marc’s son: “Who helps the business owners?”
07:01 – Miraculous recovery and new purpose
09:24 – Writing a bestselling book to help owners increase value
10:16 – The “Double and Keep It” framework explained
11:43 – $350M raised to support exits without debt or dilution
13:08 – How structuring right helps owners keep 70–90% post-sale
15:01 – Helping younger founders take chips off the table
18:52 – From $140M to $1B valuation: how it was done
22:09 – Case study: $0 to $950M in 18 months
23:36 – Why PE must engage with operating teams
25:26 – Reducing founder resistance and aligning incentives
27:49 – Leaving room for buyers’ value creation
30:09 – Example: $6B tech buyer building value via synergy
32:29 – When forced changes from PE go wrong
34:28 – Why personal brand and social media matter more than ever
37:21 – 19-year-old entrepreneur’s turnaround and success
40:38 – Helping overlooked businesses unlock true value
42:02 – How to connect with Marc and access his free resources

📘 Resources

• Contact Marc: marc@acquisitionsforyou.com
• Visit: acquisitionsforyou.com
• Free tools & book via Marc’s Linktree (shared in episode)

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

They explore how mid-market firms can scale successfully, the five principles guiding Bonaccord’s strategy, and why “professionalization” is now essential across PE — from investor relations and origination to team structuring and multi-product growth.

🔑 Key Topics:

• [00:00] Brad’s background & founding Bonaccord Capital Partners
• [01:54] Lessons from Bridgewater: culture, ambition, client-focus
• [06:34] Brad’s 5 core principles for investing and business success
• [13:05] Why Bonaccord targets the mid-market: stability + growth
• [17:38] Institutional capital shift towards mid-market PE
• [20:29] Mistakes PE firms make: lack of evolution, strategy, or value creation
• [24:17] Fundraising playbook: off-cycle marketing, transparency, and LP engagement
• [31:18] The professionalization of private equity – talent, IR, and origination
• [36:07] State of the GP Stakes market & why liquidity concerns are overblown
• [42:04] Surge in control acquisitions & how it impacts GP Stakes
• [44:50] What Brad reads: quarterly reports, Bridgewater research, biographies & astrophysics

📌 Notable Quotes:

“In business as in life, the only constant is change.”
“Great firms know who they are, and evolve with purpose.”
“People, not spreadsheets, drive performance.”
“The best GP Stake firms bring capital and value creation.”

📚 Resources & Mentions:

• Bonaccord Capital Partners – bonaccordcapital.com
• Brad Pilcher on LinkedIn – Connect Here
• Edgar SEC Filings, Bridgewater macro research, A.V. Loeb’s astrophysics work

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

Eric shares his “fix and build” value creation strategy, the key elements of successful human capital alignment, and why cost accounting is the hidden killer in many portfolio companies. With deep operational experience, Eric offers a grounded perspective on how to avoid overcomplicating PE value creation.

🔍 Key Highlights:

• Fix & Build Framework: Phase 1 focuses on EBITDA improvement; Phase 2 drives growth.
• Top Phase 1 Levers:
  • Aligning and incentivizing management
  • Rationalizing the revenue portfolio
  • Optimizing the operational footprint
• Biggest Friction Point: Getting the people side right—human capital alignment and talent quality.
• Always an Issue: Poor cost accounting systems that impact pricing and margins.
• Hiring Better Leaders: SpeySide’s edge comes from having “been there, done that” as former operators.
• Walk-Away Red Flag: Dishonesty or lack of transparency in due diligence.
• Industry Mistake: Relying on too many value levers—hope is not a strategy.

📚 Eric Recommends:

Books on economics, behavioral psychology, and sociology to better understand how people think and make decisions.

💼 Connect with Eric:

• LinkedIn: Eric Wiklendt
  
  
• Website: www.speysideequity.com
  
  

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Key Timestamps:

00:00 – Introductions
Taavo and Sam share their backgrounds and transition into executive coaching for PE-backed CEOs.

01:50 – Common CEO Mistakes

• Strategy gets stuck at the top
• Trying to do too much
• Holding onto average talent too long

04:30 – How Top CEOs Handle Talent

• Identify A-players for mission-critical roles
• Use litmus test: “Would I rehire this person today?”
• Design roles to be winnable, not overwhelming

09:00 – Quarterly Talent Reviews

• Simple red/yellow/green assessments
• Use of the Nine Box model for performance and potential
• Succession planning: Who’s ready now vs. in 1-2 years?

12:56 – Research Behind the 5X CEO Model

• 50+ CEOs and 25 PE leaders interviewed
• Focused on repeatable, values-based leadership
• 900+ years of combined PE experience

17:03 – The 5X CEO Model

1. Strategic Clarity – Clear, compelling vision beyond EBITDA
2. Scalable Talent – A-players in critical roles
3. Relentless Focus – Prioritize top value drivers
4. Disciplined Execution – Systems to track, adapt, and perform
5. Energized Culture – Engage employees to drive growth

25:38 – Practical Tools from Top CEOs

• Reverse Executive Session for feedback
• Blank Sheet Strategy to identify disruption risks
• Using AI to detect performance issues faster

29:47 – CEOs as System Designers

• Build systems that scale, not just solve problems
• Use tech and tools to extend leadership capacity

32:14 – Recommended Resources

• The 5X CEO (Taavo & Sam)
• Five Dysfunctions of a Team – Patrick Lencioni
• MOVE – Sandy Ogg
• The Private Equity Playbook – Adam Coffey

33:09 – How to Connect with Taavo & Sam
🌐 advantageceo.com

📧 taavo@advantageceo.com
| sam@advantageceo.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode of The Private Equity Podcast, Alex Rawlings welcomes Scott Neuberger, Co-Founder and Managing Partner of Karmel Capital, a private equity firm investing in late-stage software and AI companies. Scott shares deep insights into how Karmel Capital leverages AI within its investment process, how they identify and evaluate late-stage tech businesses, and why they’re placing strategic bets in the infrastructure layer of AI.

Scott explains the firm's capital efficiency-focused strategy, how they rank companies, and what metrics truly distinguish iconic businesses from the rest. He also discusses how AI is transforming internal operations and why firms must go beyond the hype to truly implement impactful AI solutions.

Later in the conversation, Scott offers practical advice to portfolio company leaders on how to begin leveraging AI meaningfully—starting with labor-intensive areas like customer support. He finishes by outlining Karmel’s top-down investment approach to sectors like cybersecurity and why infrastructure plays offer value and growth.

Whether you're investing in tech, operating a portfolio company, or just curious about how AI intersects with private equity, this episode is packed with real-world insight.

⌛ Episode Highlights & Time Stamps:

00:03 – Introduction to Scott Neuberger and Karmel Capital
 01:00 – Scott’s journey: entrepreneur turned investor
 02:19 – The mistake of investing too early in venture capital
 03:47 – Why Karmel focuses on measurable, repeatable metrics
 04:45 – How they assess capital efficiency in tech companies
 06:41 – Key metrics and importance of experienced management teams
 08:38 – Evaluating human capital and talent within portfolio companies
 10:05 – Zooming out: The “mosaic theory” of identifying strong investments
 10:33 – How Karmel Capital uses AI internally for data collection & analysis
 13:22 – AI investing: why infrastructure is Karmel’s focus
 15:49 – Pick-and-shovel strategy: betting on infrastructure vs. applications
 17:44 – Advice for portfolio execs on where to begin with AI
 18:43 – Customer support as a high-impact AI use case
 21:09 – Navigating noise in AI investing: how Karmel decides where to play
 22:34 – Case study: AI in cybersecurity and the top-down analysis approach
 24:59 – The arms race in cybersecurity: AI on both offense and defense
 25:29 – Scott’s reading and listening habits (inc. 20VC podcast)
 26:56 – How to contact Scott

Connect with Scott Neuberger:
📧 Email: scott@karmelcap.com

🌐 Website: www.karmelcapital.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Key Topics & Timestamps:

00:00 – Meet Carola Kamuff
Former M&A exec turned expert in coaching management teams for exit presentations.

01:54 – Why Communication Matters
Carola explains her shift from numbers to narratives and why people—not just slides—drive deal success.

02:49 – The Biggest Mistake
Teams often prepare too little, too late—focusing on slides, not delivery or messaging.

04:15 – Rehearsal ≠ Training
Rehearsals test flow. Training transforms behavior, delivery, team dynamics, and confidence.

06:41 – Crafting a Powerful Story
From stats to storytelling—how real examples bring presentations to life and increase credibility.

09:35 – Even Experienced Execs Benefit
Exit presentations are high-stakes. Even confident leaders gain clarity, alignment, and polish from coaching.

12:51 – Does it Really Move the Needle?
Yes—Carola shares a real example where coaching turned around investor perception and revived interest.

14:47 – High Impact, Low Time Commitment
Just a few focused sessions over weeks can significantly improve presentation outcomes.

16:14 – Three Keys to Success

1. Storyline that resonates
2. Cohesive team delivery
3. Objective, external feedback

18:38 – Carola’s Recommended Reads & Listens
📚 Resonate, Slide:ology, Talk Like TED
🎧 Think Fast, Talk Smart, The Moth
📘 German: Quick Guide Management Presentation by Carola Kamuff

20:05 – Connect with Carola
Find her on LinkedIn: Carola Kamuff

Key Takeaway:
Your management presentation can boost—or break—your valuation. Great slides aren’t enough. Confidence, storytelling, and preparation make the difference.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

From dynamic pricing models and A/B testing to agentic AI and accelerating product cycles, Jamyn explains how to cut through the hype, identify real opportunities, and turn AI into measurable value.

⏱️ Episode Highlights

00:00 – Meet Jamyn Edis
30+ years in consulting (Accenture), corporate (HBO, Take-Two), startups, and teaching at NYU. Focused on the intersection of tech, data, and private equity.

02:23 – Common Mistake in PE
Most firms treat data as plumbing, not strategy. Shift from backward-looking reporting to predictive and prescriptive analytics.

03:48 – AI That Delivers ROI
AI must be embedded into daily operations, not stuck in R&D. Productize, operationalize, and commercialize—or risk irrelevance.

05:15 – How AI Builds on Data
AI is powered by historical data but creates forward-looking insights. Use it to improve pricing, marketing, and operations.

06:42 – Case Study: Take-Two Interactive
Jamyn led data science initiatives to optimize pricing and marketing—replacing gut decisions with data-driven experimentation.

08:08 – AI as PE’s Next Value Driver
AI is the new operating system for PE. After leverage and digital transformation, the next edge is intelligence at scale.

09:31 – Advice to PE Firms
Skeptical? “Get out before the business gets out of you.” Overwhelmed? Start small, build prototypes, and focus on real use cases.

11:04 – Agentic AI in Action
Jamyn shares examples of cutting development cycles, boosting campaign ROI, and improving customer service with AI agents.

13:26 – From Problem to Prototype
Diagnose real pain points, create business and technical requirements, and build targeted AI tools that solve specific problems.

14:50 – AI Won’t Replace Humans, But...
Those who use AI will outperform those who don’t. Jamyn explains Jevons Paradox and why productivity leads to new jobs.

18:46 – How Jamyn Diagnoses Opportunities
Structured discovery process, stakeholder interviews, and clear roadmaps to identify where AI and tech can drive value.

22:10 – Every PE Firm Needs an AI Stack
Soon, AI tools will be as essential as data teams or web developers. Invest now in people, platforms, and processes.

23:06 – The Future is AI + Human Judgment
Firms that embed AI deeply—and pair it with operator judgment—will unlock the next generation of alpha.

24:21 – Jamyn’s Book: The Fifth Horseman
An exploration of how AI mirrors humanity and transforms the way we live and lead. AI is trained by us—and reflects us.

29:07 – What Jamyn Reads & Recommends
Books: The Hard Thing About Hard Things, Understanding Media
Podcasts: Pivot, Ezra Klein
TV: Succession – “Still the best corporate training program ever made.”

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

🔍 Episode Summary:

In this episode, Brian Gustason shares practical insights on building scalable go-to-market (GTM) strategies for lower-middle-market, PE-backed companies. With over 25 years of operating and advisory experience, Brian explains how to move beyond traditional, backward-looking due diligence and implement forward-focused GTM strategies across marketing, sales, and customer success.

He walks through a real-world case study of transforming a $30M founder-led business—covering ICP development, sales process creation, lead qualification, and customer retention. Brian also discusses how marginal gains across key sales metrics (win rates, ACVs, churn) can compound into significant growth and how CEOs, sales leaders, and boards can drive accountability and execution.

⏱️ Timestamps:

00:00 – Brian’s background and role at Craig Group
 01:30 – Why traditional due diligence often fails to assess growth
 03:00 – Real-world GTM transformation of a founder-led distributor
 06:00 – Building ideal customer profiles (ICPs) and prioritising markets
 09:00 – Improving lead qualification and using pre-suasion techniques
 14:00 – Structuring an effective, trainable sales process
 17:30 – Playbooks, documentation, and AI tools to support sales
 20:00 – Importance of coaching and ongoing process evolution
 23:00 – Growth 2.0: Compounding small improvements across KPIs
 27:00 – Who owns GTM? Role of CEO, sales leaders, and the board
 29:00 – Brian’s content recommendation: The 80/20 Principle and his LinkedIn series

📚 Resources:

• Craig Group: www.craiggroup.io
• Connect with Brian on LinkedIn: Brian Gustason
• Book Recommendation: The 80/20 Principle by Richard Koch

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode, Alex is joined by Niklas James, Founder of Minds Capital, an independent sponsor investment platform. They explore what sets successful sponsors apart, why industry specialization matters, and how media can supercharge inbound deal flow.

🕒 Episode Highlights

00:00 – Niklas’ background: Bain, VC, HBS, and independent sponsor journey
 01:17 – Founding Minds Capital: investing $1–$3M in sponsor-led platforms
 01:42 – The biggest PE mistake: poor self-marketing and lack of differentiation
 02:34 – Why “founder-friendly” isn’t enough — real differentiation is key
 04:24 – Using podcasting and LinkedIn for inbound deal flow
 05:21 – Why niche expertise drives better deals and exits
 06:20 – Case study: investing in an eyewear veteran
 07:14 – Why Minds Capital favors independent sponsors over traditional funds
 10:03 – Value creation via EBITDA growth and multiple expansion
 11:59 – Deal evaluation: downside protection, upside, and conviction
 13:53 – Red flags, realistic base cases, and what sets great deals apart
 16:17 – How Minds Capital assesses sponsors: 5 key criteria
 18:07 – Sponsors need transparency, gravitas, and skin in the game
 19:53 – Becoming a media-first PE firm: lessons from podcast success
 22:13 – Content strategy: LinkedIn cadence and community building
 23:10 – How media enhances deal flow and selectivity
 24:32 – Niklas’ reading picks: The Compounders in Private Equity, Alex Hormozi’s books
25:58 – Connect with Niklas on LinkedIn

🔑 Key Takeaways

• Stand Out: With 19,000 PE firms in the U.S., a generic pitch won’t cut it. Sponsors must articulate clear differentiation.
• Media = Inbounds: Minds Capital uses podcasting and LinkedIn to generate proprietary deal flow and investor interest.
• Industry Fit Wins: Deep sector knowledge translates into better deals, stronger exits, and investor confidence.
• Diligence Matters: Every deal is vetted through a rigorous process of risk checks, valuation analysis, and sponsor alignment.
• People First: The sponsor’s experience, character, and skin in the game are just as important as the numbers.

🎧 Listen to the Minds Capital Podcast
Weekly episodes with top independent sponsors.

📨 Connect with Niklas James
🔗 LinkedIn

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode, Alex Rawlings is joined by Cyril Aboujaoude, Co-Founder of TioPo Capital, a hands-on private equity firm investing in SMEs across the UK and France. Cyril shares the journey of launching TioPo, their operationally driven approach to investing, and how young, entrepreneurial grit fueled their path from deal number one to a thriving portfolio.

They explore the nuances of deal origination, value creation, and the power of people in private equity. From ERP frustrations to navigating downturns and structuring creative deals, Cyril breaks down the real-world lessons of building a firm from scratch—while staying laser-focused on operational excellence.

⏱️ Timestamps:

00:03 – Introduction to Cyril Aboujaoude and TioPo Capital’s mission
00:30 – TioPo’s founding story, operational mindset, and portfolio growth
01:24 – What TioPo really looks for beyond standard investment criteria
01:57 – The importance of vision alignment and execution capability
03:24 – How they assess management teams during diligence
04:35 – Why slow decision-making is riskier than a bad hire
05:29 – Biggest value creation levers: hiring an operating partner over fundraising
06:46 – Building a 100-day transformation plan post-deal
07:45 – One thing target companies should fix pre-investment: ERP systems
08:55 – How TioPo evaluates companies during downturns and market volatility
10:20 – Analyzing long-term performance and identifying macro-inflated businesses
12:51 – Most creative deal structure: partnering with the seller’s son as CEO
14:50 – Reflections on the challenges and naivety of doing their first deal
16:11 – Cyril’s top recommendations: FT, WSJ, Aswath Damodaran, and local gazettes
17:10 – How to connect with Cyril and learn more about TioPo Capital

🔑 Key Takeaways:

• People over projections: Execution ability, humility, and shared vision are more important than just strategy.
• Operations-first philosophy: Value is built in the engine room—TioPo hires operating partners before fundraising staff.
• 100-Day Plan Discipline: They begin value creation planning during diligence, long before Day 0.
• ERP readiness = smoother scale: ERP systems are the most overlooked growth barrier.
• Smart structuring builds trust: Their first deal involved bringing in the founder’s son as CEO and co-investor.
• Past ≠ future, but it’s all we’ve got: Cyril emphasizes analyzing 20+ years of company performance to identify real resilience.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

🔍 Episode Summary:

Greg Nieuwenhuys returns to share a practical, step-by-step AI Playbook for hiring. From writing job descriptions to automating follow-ups, Greg breaks down how PE firms and portfolio companies can integrate generative AI into recruitment. Packed with tools, tactics, and workflow tips, this episode is a must-listen for anyone looking to hire faster, smarter, and with less bias.

🕒 Key Timestamps:

00:00 – Intro & Why AI in Hiring Matters
Speed, accuracy, and competitive advantage in recruitment.

01:25 – Greg’s Background
CEO in multiple PE-backed firms; now leads Generative AI Strategy.

05:17 – Where AI Improves Hiring
From job specs to onboarding, AI supports every stage.

06:43 – Quick Wins

• Write job descriptions in minutes using ChatGPT
• Use AI note-takers for transcripts & summaries (e.g. Fireflies)
• Screen CVs faster & more objectively

09:58 – Tools Greg Uses
ChatGPT, Fireflies, Perplexity, Zapier, N8n

12:43 – Building Automation Without a People Team
Use Zapier or N8n to connect email, CRM, and AI tools.

14:35 – Custom GPTs & Human Oversight
Create consistent outputs and reduce manual work—always review.

18:25 – Using AI for Better Decision-Making
Compile notes, CVs, and feedback to spot gaps & flag concerns.

19:21 – Interview Coaching & Advanced Tools

• Assessio: Team chemistry prediction
• FinalRound AI: Candidate coaching tool
• Ovida: Feedback on communication style

23:06 – Better Candidate Outreach
Use AI to create relevant, personalized messages.

25:02 – Improve Candidate Experience with Automation
AI-written follow-ups, regular updates, CRM reminders.

27:55 – Greg’s AI Stack
ChatGPT, Gemini, Claude, Zapier/N8n, Fireflies, Perplexity

29:24 – AI Makes You a Better Human
Use tools like Ovida to improve interviewing skills & self-awareness.

💡 Takeaways:

• Start simple: job specs, summaries, feedback emails
• Don’t over-engineer—focus on solving real bottlenecks
• Train hiring managers with AI-generated insights
• Improve candidate experience with speed & clarity

📲 Connect with Greg:
LinkedIn – Greg Nieuwenhuys
🌐 www.thegregstar.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Key Takeaways & Timestamps:

00:00 – Intro
Alex welcomes Mark Strauch to discuss Alpine’s unique leadership-driven approach in private equity.

01:00 – From CEO to PE Leader
Mark shares his journey from operator to co-founding Alpine, now with $20B+ AUM.

02:08 – The Industry’s Problem: Lack of Differentiation
Alpine avoids the “deal shop” model, focusing instead on mission-driven, talent-led investing.

05:24 – Talent as Strategy
Alpine’s core philosophy: talent wins. Their “Unleashing Heroes” mantra puts leadership at the heart of every investment.

06:50 – Add-On Acquisitions at Scale
Over 1,000 deals to date, using each as an opportunity to deploy great talent and drive integration.

08:39 – Alpine’s Internal Playbook
Quarterly OFI (Opportunities for Improvement) projects, one-page strategic plans, and a long-term vision define how Alpine operates like a portfolio company.

10:59 – Lessons from Failure
Fund 1 struggled, prompting a shift to talent-first strategy during the 2008 crisis, guided by executive coach Tom Vacola.

15:00 – Building the CEO Bench
Programs like CEO-in-Residence and CEO-in-Training (CIT) bring in and develop top talent—Alpine is now the top recruiter at elite business schools.

18:31 – Attributes Over Resumes
They hire for grit, humility, and emotional intelligence—qualities highly correlated with CEO success.

20:00 – Real-Time Leadership Development
CITs train on the job with structured learning in both hard and soft skills, plus internal peer-learning pods.

24:00 – What Great CEOs Do
Traits include pace, clarity, resilience, focus, and the ability to inspire and win.

27:37 – Alpine’s Ongoing Constraint: Talent
Even now, talent remains the #1 priority across Alpine and its talent-constrained portfolio sectors.

30:47 – Lessons in Building Alpine
Create a strategy only you can win—play a different game, not the same one better.

32:38 – Operator Empathy = Better Investing
Being a former CEO helps Mark bring realism and focus to underwriting and board roles.

34:05 – Book & Coaching Insights
Recent reads include Boyd, The Bible, and classic philosophy. Coaching tip: great coaches help you unlock your own answers.

39:50 – Connect with Mark
💼 Alpine Investors

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

⏱ Episode Highlights:

00:00 – Intro & QED Overview
QED’s structure, fintech focus, and global reach.

01:20 – VC Mistakes & Market Hype
The danger of "paying ahead of growth," especially in AI.

03:12 – Staying Disciplined
Simple metrics and historical heuristics that guide better investment decisions.

04:39 – Deal Dynamics in VC vs PE
Why proprietary deal flow in VC means getting in early — before companies start raising.

07:26 – Hunting vs. Gathering
How QED targets specific companies instead of waiting for inbound deals.

08:51 – Building Relationships
Top-heavy structure means founders speak directly with partners on the first call.

14:43 – Using Senior Talent Early
Deploying high-value advisors like Capital One co-founder Nigel Morris from the start.

16:09 – Biggest Mistake in Venture
Ignoring founder misalignment — “If it’s a maybe, it’s a no.”

18:25 – CEO Ownership in Startups
Why QED avoids deals where founders don’t have control — unlike PE’s model.

20:43 – Operating Partners in VC
VC success comes from entrepreneurial operators who aim to join portfolio companies.

24:31 – Honest Career Advice
Be clear about whether you want to be an operator or an investor — ambiguity causes misalignment.

25:59 – Treasury Lessons
Decision-making under pressure during the financial crisis informs his bold, data-light approach in VC.

30:12 – What He Reads
Only old books — for timeless thinking and unexpected insights.

31:46 – Connect with Amias
Reach out via LinkedIn.

Amias offers a rare perspective bridging government, fintech, and venture capital — a must-listen for anyone navigating today’s competitive investing landscape.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

In this episode, Alex Rawlings welcomes Michael Von Bevern, Co-Managing Director for Sunterra Fund Services, to discuss the evolving landscape of fund administration in private equity. Michael shares nearly two decades of experience, working with over 500 fund managers, and offers invaluable insight into common mistakes first-time managers make, the growing role of fund administration, and why outsourcing has become the gold standard for operational efficiency and investor confidence.

🔑 Key Discussion Points

00:00 – Introduction
Michael Von Bevern introduces his role at Sunterra Fund Services and his extensive background in fund administration.

01:00 – Common Mistakes First-Time Managers Make

• Trying to be overly creative with fund terms and waterfall structures.
• The importance of staying aligned with industry-standard terms in the first fund.
• Complexity can hurt comparability for institutional investors.

03:00 – The State of Capital Raising

• Capital raising is particularly tough right now.
• Institutional investors require clarity, standardization, and comparability.
• Advice: Stick to well-known structures and build trust first.

04:00 – Why Outsourcing Fund Administration is Crucial

• Fund administration has evolved from an internalized process to a norm for outsourcing.
• Early resistance was based on trust and control issues.
• Outsourcing offers scalability, access to high-end tech, and cost advantages.

06:30 – In-House vs. Outsourced Fund Admin

• Outsourced teams can mirror internal teams in quality and responsiveness.
• Modern fund admin is more than just accounting—it's a strategic enabler.
• Today, ~80% of PE firms outsource, up from 50% in 2016.

09:00 – Why Private Equity Firms Hire from Fund Admin Firms

• Fund admin professionals gain holistic knowledge: legal docs, accounting, operations, strategy.
• They're “multi-tools” vs. siloed specialists.
• Michael celebrates when former team members go on to run their own funds—and even become clients.

12:00 – What Makes a Gold Standard Fund Admin?

• Real-time access to quality data and timely reporting.
• Transparent, responsive communication.
• Strong tech + strong people = winning formula.

13:30 – The Shift Toward Data Accessibility

• Gone are the days of black-box reporting.
• Modern fund admins provide daily access and reconciliations.
• The focus now is on improving affordability and automation.

14:30 – Michael’s Recommendations

• Reads: Preqin, PitchBook, newsletters.
• Follows thought leaders like Howard Marks (Oaktree).
• Active in ILPA and New York's PE ecosystem.

16:00 – Market Trends Observed Through Fund Admin

• Fundraising in 2023-24 has slowed, with private credit outperforming PE.
• Saturation from 2021–22 launches is causing fatigue.
• Prediction: Q4 2025 to Q1 2026 will see a strong rebound in fundraising.

18:30 – How to Reach Michael

• Website: sunterra.com
• Open to DMs and happy to refer prospective clients even if Sunterra isn’t the best fit.

 🔗 Connect with Alex Rawlings on LinkedIn: [https://www.linkedin.com/in/alexrawlings/](https://www.linkedin.com/in/alexrawlings/) 🌐 Visit Raw Selection: [www.raw-selection.com](https://www.raw-selection.com) 

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

Joe offers a rare and in-depth look at the Limited Partner (LP) perspective — covering common pitfalls private equity firms make, what LPs are really looking for, and how to stand out in a crowded market. He also shares a masterclass on co-investments, including how LPs assess alignment, avoid adverse selection, and punch above their weight in deal flow.

This episode is packed with actionable insights for fund managers, deal professionals, operating partners, and anyone looking to better understand what makes a top-performing PE firm in the eyes of institutional investors.

⏱️ Timestamps:

00:00 – Welcome and guest intro: Joe Basrawy, Managing Director, Partners Capital
01:00 – Joe’s background: From investment banking to multi-asset investing
01:25 – What drew Joe to Partners Capital and what’s kept him there
02:21 – Biggest mistakes PE firms and portfolio companies make
03:15 – Raising too much capital: Overstretching and going off-spec
04:13 – Deal-level diversification: What LPs want to see
05:39 – Co-investing 101: Why it's attractive and the risks of adverse selection
06:37 – How LPs like Partners Capital avoid adverse selection in co-investments
07:33 – Being a reliable and speedy co-investment partner
08:31 – Why LPs say “no” to co-investments — alignment, conviction, and deal partners
09:57 – Referencing employees and internal conviction in deals
10:56 – What makes the best private equity firms? Joe’s four pillars
11:25 – #1: Strategy differentiation – A case study in healthcare PE
13:22 – #2: Value creation edge – Organic growth vs market tailwinds
15:18 – #3: Ownership dynamics – How GP stake sales affect firm culture
17:15 – #4: People – Why leadership and succession planning matter
19:05 – Referencing portfolio executives: The most revealing feedback
20:28 – What LPs learn from talking to portfolio CEOs
21:56 – What LPs look for in fund managers – Discipline, detail, and passion
23:52 – Joe’s reading recommendations – Fiction and finance
25:47 – How to connect with Joe
26:17 – Outro from Alex

📘 Recommended Reading by Joe Basrawy:

• The Children Act by Ian McEwan (also a film adaptation with Emma Thompson)
• The Money Kings – History of Jewish-American families who founded Wall Street firms

🔗 Connect with Joe Basrawy:

• LinkedIn
  (search Joe Basrawy)
• Partners Capital Website

Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Timestamps

00:03 – Intro & Background

• Jeremiah's career journey: from Bloomingdale’s to Hugo Boss & Calvin Klein
• Launching Growth Mindset Advisors to work with PE firms as a fractional growth officer

00:57 – Mistakes Private Equity Firms Make

• Misunderstanding or undervaluing the role of the operating partner
• Value creation needs real operators, not just consultants
• PE firms still testing the waters, especially in the lower/mid-market

03:44 – Why the Operating Partner Model Isn’t Universal Yet

• Too often operating partners are brought in post-acquisition — a critical mistake
• They need to be involved from the outset to shape value creation plans

05:12 – Case Study: Capizio Acquisition

• Deal thesis: investing in niche category leaders
• Brought the deal to Argonne after another firm passed
• Role: pre-deal diligence, channel expansion, post-deal advisory

07:07 – What Deal Teams Miss

• Overlooking multi-channel retail strategy
• Examples: Nike’s failed DTC push vs. Allbirds’ slow wholesale expansion
• Omnichannel is no longer optional

09:32 – Industry Shoutout: Grata

• Sponsor mention for proprietary, data-driven PE deal sourcing

09:58 – State of Consumer Deals

• Deal volume down 15% YoY, but deal size up
• Highlighted mega deals: Skechers ($9B), Dick’s x Foot Locker, Rode Beauty
• Hot sectors: health & wellness, beauty, and digitally native brands

11:27 – Tariffs & Pricing Strategy

• Tariff uncertainty is a headwind but affects all brands equally
• Brands must have clear differentiation and pricing transparency
• Examples: airlines as commoditized vs. a loyal landscaper who passed along cost savings

15:14 – Great Retail Experiences

• Retail “theater” matters more than ever
• Examples: Vuori, Lululemon, building community through in-store events
• It all starts with product excellence

17:32 – Evolution of DTC & Shopify’s Disruption

• Apple iOS14 killed third-party tracking; CAC skyrocketed
• Shopify commoditized eComm site creation → flooded market with undifferentiated brands
• Stubborn brands (e.g. Allbirds) suffered by not adapting

18:59 – Retail Experience Examples

• Retail must build community and be about more than transactions
• Brands that create loyalty through events and authentic connection win

19:51 – What Jeremiah Recommends

• Fan of The Private Equity Podcast and Scott Galloway
• Encourages reading, webinars, and giving back to your network

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

00:00 – Intro to William Quartner  & Prelude Growth Partners

• William’s background: Goldman Sachs, TowerBrook, and JP Morgan
• Prelude’s focus: high-growth consumer sectors like beauty, health & wellness, pet, baby, and food/beverage
• Just closed Fund III – now managing $1.3B in AUM

02:24 – Common Mistakes in PE & Consumer Investing

• Misunderstanding the type of risk (product, category, brand, execution)
• Lack of clarity on risk-return profile per category
• Undervaluing the importance of top-tier talent in portfolio companies

05:18 – Evaluating Talent and Leadership

• Differences between a great founder/CEO and an average one
• Importance of building the right team early
• Partnership model: working closely with founders as a minority investor

07:41 – Passion for the Consumer Industry

• How deep focus and passion improve investment intuition
• Recognizing industry "tourists" vs committed insiders
• Benefits of building a tight, focused ecosystem

09:39 – Lessons from Goldman Sachs & TowerBrook

• Seeing institutional rigor and process
• Learning high-standard due diligence and underwriting
• Wanting to work up the risk curve and help build something from scratch

11:29 – The Startup Journey of Prelude Growth

• From $85M in Fund I (2018) to $600M in Fund III (2025)
• Early-stage scrappiness and challenges
• Most rewarding part: building a recognized brand and seeing portfolio companies become category leaders

16:55 – Current Consumer Industry Trends & Outlook

• Growth brands more insulated from macro headwinds
• Tariff uncertainty and its impact on planning
• Strategic reshuffling by large CPG players creating investment opportunities
• Concerns around consumer debt and buy-now-pay-later risks
• LP skepticism toward consumer-focused funds, but Prelude bucks the trend

20:35 – Content Recommendations

• Podcasts: Pivot (Kara Swisher & Scott Galloway), Acquired, SmartLess
• Business newsletters: Axios Pro Rata, Term Sheet
• Substack content for niche consumer insights

21:32 – How to Connect with William
📧 Email: will@preludegrowth.com

🔚 Closing Thoughts:
William offers a masterclass in consumer investing; from risk frameworks and talent strategy to fundraising and sector specialization. His journey from major institutions to entrepreneurial investing highlights the power of clarity, conviction, and cultural fit in PE.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Timestamps & Topics

00:00 – Introduction to Greg Moran
Alex welcomes Greg Moran, a multi-exit founder turned investor, and Managing Partner at Evergreen Mountain Equity Partners. Greg introduces his background in scaling businesses, raising $500M+ in capital, and his current focus on future-of-work technologies.

01:29 – Biggest Mistakes in Private Equity & Venture
Greg highlights two major missteps:

1. Private Equity: Disrespecting existing leadership and stripping company culture.
2. Venture Capital: Failing to deeply understand a founder's motivations under pressure.

03:51 – Behavioral Due Diligence: The Adaptive Innovator
Greg explains how Evergreen Mountain uses a proprietary founder archetype model based on studying 100+ founders with multiple 9-figure exits.
📘 Book: The Adaptive Innovator
🔬 Assessment Tool: theadaptiveinnovator.ai

06:11 – The Four Pillars of the Adaptive Innovator Model

1. Creative Resilience – Performing better under pressure
2. Balanced Risk-Taking – Small experiments lead to bold moves
3. Humble Assertiveness – Leading without being the loudest voice
4. Strategic Accountability – Owning failures and empowering teams

09:09 – How the Assessment Works
Greg walks through the free assessment's design—competency-based and situational judgment questions that help reveal how founders respond under real pressure.

11:37 – From Operator to Investor: The Shift
Greg discusses the personal challenge of moving from "solver" to "sounding board" and helping founders overcome small thinking and incrementalism.

15:01 – Scaling Requires Talent Transformation
Once you think bigger, the next hurdle is team capability. Greg discusses the importance of upgrading talent and how average hires dilute culture and repel A-players.

18:26 – “Hire Fire and the Walking Dead”
Greg's framework on talent management:

• Hiring is easy
• Firing the clearly bad is manageable
• The real issue? Keeping the “walking dead” – the average, inoffensive underperformers who drain momentum.

20:21 – Coaching Founders Through Tough Talent Calls
Greg explains his approach as an investor: gently keeping the conversation alive, helping founders reach the inevitable realization themselves.
🗣️ Anecdote: The "5-second hesitation test" from a former board member.

31:27 – Recommended Reading & Interests
📖 The Alchemist by Paulo Coelho – a yearly re-read for Greg
🎒 Outdoor adventure and Alaska documentaries (his son is a bush pilot)

32:52 – How to Connect with Greg Moran

• 🌐 Website: gregmoran.me
• 🧠 Assessment: theadaptiveinnovator.ai
• 💼 Fund: emep.io
• 🔗 LinkedIn: Greg Moran
• 📺 YouTube & X (formerly Twitter): Active channels for the docuseries and insights

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

00:00 – Introduction
Alex welcomes John Dwyer, Founder of The Institute of WOW, to explore how direct response marketing can drive real results for private equity firms and their portfolio companies.

00:53 – What is WOW Factor Marketing?
John explains his flipped model: get prospects to try your product so they fall in love with your brand—not the other way around. 

02:16 – The Power of Incentives
Examples like McDonald’s Happy Meals and Kellogg’s cereal toys demonstrate how incentives remove focus from price. Yet, 97% of businesses still fail to use them effectively.

03:35 – B2B Application of Incentives
John shares how “freemium” strategies—like webinars and educational content—can help service businesses generate leads and build trust.

05:25 – The PE Blind Spot: Marketing
Marketing is often underutilized at the PE firm level. It’s left to portfolio companies and only becomes a priority at scale ($100M+ revenue). 

06:21 – Creating High-Value Content
Instead of always documenting, John recommends delivering structured, high-impact content like digital resources to demonstrate expertise and create authority.

08:36 – Giving Away IP to Build Trust
Sharing ideas freely (within reason) helps firms position themselves as experts. Private equity firms can do the same by publishing their value creation playbooks.

09:33 – Case Study: Dental Facebook Contest
A $30/day contest targeting parents of kids with crooked teeth generated 1,000+ leads in a week—demonstrating the power of a well-crafted incentive-based campaign.

12:43 – PE Deal Origination via Events
John recommends PE firms host webinars or in-person events to share their expertise and attract business owners—selling “once to many” like Tony Robbins.

14:11 – Thinking Beyond Traditional Marketing
John suggests PE firms partner with data providers or influencers to host educational events. Joint ventures and revenue-share models can scale reach efficiently.

17:27 – Turnkey Marketing & Strategic Partnerships
From travel vouchers to million-dollar contest giveaways, John shares how creative incentives combined with strong partnerships can produce scalable campaigns.

19:10 – Using AI for Lead Generation
John discusses how AI-powered voice bots deliver high-volume outreach, sharing relevant data like estimated home values—ideas that can inspire new B2B tactics.

21:57 – Hiring Great Marketers
John stresses the importance of case studies and results over resumes. Look for marketers who can think outside the box and prove success with real-world campaigns.

24:21 – Purple Cow Thinking in Action
A standout example: A building society offered free holidays for mortgage customers and later added Jerry Seinfeld to the campaign—resulting in billions in new loans.

26:42 – Books & Resources
John recommends The Purple Cow by Seth Godin. He prefers audio content and real-world business insights over fiction.

28:04 – How to Contact John
📩 Email: john@theinstituteofwow.com
🌐 Website: theinstituteofwow.com

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

Brett also discusses the strategic opportunities in the U.S. lower middle market, the implications of aging demographics, his risk-aligned investment strategy, and the power of culture in scaling a firm. If you're looking to understand how to build a high-performing investment organization from the ground up—and what books, frameworks, and philosophies support that—this episode is essential listening.

⏱️ Episode Highlights & Time Stamps:

00:00 – Welcome and Introduction to Brett Hickey
00:41 – Overview of Star Mountain Capital and its focus on U.S. lower-middle market private credit, secondaries, and private equity
01:12 – Key mistake PE firms make: passive asset management vs. active value creation
03:08 – Aging demographics as a key investment opportunity
04:05 – Valuation arbitrage in lower middle market businesses
05:05 – Reflections on a possible downturn: macroeconomic risks and “air pockets”
07:59 – Aging populations and structural economic concerns
09:53 – The importance of cash flow and capital protection
10:21 – Brett’s entrepreneurial journey – from launching his first fund at 26 to building Star Mountain Capital
12:41 – The S-shaped growth curve and persistence through innovation
13:40 – Brett’s data-driven approach to strategy and decision making
15:35 – Why aging demographics and inefficient markets create opportunity
17:08 – Biggest challenge in building the firm: People
19:30 – Aligning team culture and expectations through transparency and shared values
20:57 – Why Star Mountain is 100% employee-owned – benefits and challenges
22:54 – Building trust and long-term alignment through ownership
24:45 – Observations on asset management failures and strategic missteps
25:44 – What is the Collaborative Ecosystem and how it drives results at Star Mountain
27:34 – How peer networks like EO and YPO influenced the firm’s internal culture
28:31 – Leveraging insights between secondaries and direct investments
29:59 – Case studies, adjusted EBITDA, and forensic underwriting
31:18 – Using real business alignment as a differentiator in competitive deal processes
33:13 – Recommended reading: Brett’s top books and content on leadership and execution
33:41 – Never Lead Alone by Keith Ferrazzi
34:37 – Agility by Leo Tilman and General Chuck Jacoby
36:54 – Harvard Business Review and Rob Kaplan’s work on leadership
38:48 – Principles by Ray Dalio and how it influences Brett’s thinking
39:18 – A practical tip: triangulating decisions with deep experts
41:13 – Final reflections on value investing, risk management, and staying grounded
42:09 – How to get in touch with Brett and Star Mountain Capital
42:38 – Wrap-up and takeaways from Alex

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

With over two decades of commercial leadership and consulting experience, Brian explains why private equity firms often overestimate internal talent, underestimate customer orientation, and misalign incentives—leading to missed growth targets. Packed with case studies and actionable frameworks, this episode is a goldmine for anyone looking to drive scalable and sustainable sales growth within a PE-backed environment.

⏱️ Timestamps:

00:00 – Introduction to Brian Reavell and today's GTM focus
 01:26 – Common mistakes PE firms make around organic growth assumptions
 03:21 – The three critical GTM pillars: Ideal Client Profile, Talent, and Segmentation
 05:38 – Why talent is the most overlooked area in due diligence
 08:00 – Assessing sales talent beyond resumes and black books
 09:28 – Quantitative vs. qualitative approaches to evaluating salespeople
 11:20 – EQ, IQ, and AQ: The key characteristics to assess in talent
 13:18 – Building a GTM strategy post-investment: Process & execution
 14:45 – Case Study: GTM transformation in a $4B building products distributor
 16:56 – Impact of role design and customer segmentation on profitability
 18:50 – $500M top-line and $100M EBITDA opportunity unlocked
 20:42 – Managing change in founder-led businesses
 23:07 – Overcoming resistance at field and leadership levels
 24:53 – Case Study: Cultural and GTM integration in a K-12 education platform
 27:43 – Creating flexible but standardized playbooks
 29:35 – Assessing and top-grading sales and marketing leadership
 31:02 – Succession planning and commercial leadership turnover
 32:54 – What creates board-level confidence in GTM leaders
 33:52 – Brian’s top reading and learning resources
 35:19 – The First 90 Days, AI, and making tech an enabler
 36:17 – How to connect with Brian Revelle

📚 Resources Mentioned:

• Winning Moves & Intelligent Equity by Dan Kremins
• The First 90 Days by Michael Watkins
• ChatGPT and AI tools for sales enablement and productivity

📨 Connect with Brian Reavell:
Email: brian@r-squaredadvisors.com
Company: R-Squared Advisors (not linked in transcript, assumed domain)

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

In this episode, Alex Rawlings is joined by David Rowley, Operating Partner at Diversis Capital, to explore how private equity can drive value creation through smarter product strategies and the integration of artificial intelligence. With a career spanning back to the 1980s in software product development, David shares practical insights into aligning executive teams with PE theses, building agile innovation pods, and how AI is transforming both product development and organizational structures.

💡 Key Discussion Points:

• The Critical Role of Alignment:
  David highlights that one of the most frequent causes of failure in portfolio companies is a lack of alignment between leadership and the PE firm's investment thesis.
• Product Strategy Framework:
  Distinguishing between goals, vision, and strategy, David explains his approach to creating adaptive product strategies optimized for optionality and driven by data.
• AI’s Evolving Impact:
  David discusses how AI is reshaping product development, comparing the current inflection point to the rise of agile methodologies in the early 2000s. He introduces the concept of small, highly-focused “cocktail party” innovation pods to build and iterate rapidly.
• Scaling Innovation Across Portfolio Companies:
  He emphasizes the need for organizational models that support rapid, creative innovation while maintaining core operations—balancing “keeping the lights on” with breakthrough work.
• Grassroots AI Adoption:
  David shares how he's cultivating a culture of experimentation across Diversis’ portfolio companies, allowing individual contributors to explore AI tools, sparking internal champions and grassroots innovation.
• Avoiding AI Hype Distractions:
  With AI now included in many value creation plans, David outlines how to distinguish between superficial use cases and those that drive meaningful operational improvements.
• Leveraging CTO Experience as an Operating Partner:
  David reflects on how his hands-on CTO background across multiple sectors enhances his intuition and effectiveness in the PE world—particularly when decisions must be made before data is complete.
• Trends in the Operating Partner Role:
  From a recent operating partner forum, David notes the growing trend of more hands-on involvement from operating partners, suggesting a broader shift in private equity away from consultants and toward in-house expertise.

⏱️ Timestamps:

00:00 – Introduction to David Rowley and today’s topics
 01:28 – Biggest mistake PE firms make: lack of leadership alignment
 02:50 – Defining product strategy vs. goals and vision
 05:10 – Key indicators for pivoting product strategy
 06:32 – How AI is changing product development structures
 08:55 – Traits and structure of high-performing innovation teams
 10:42 – Balancing innovation pods with ongoing operations
 12:31 – David’s early exposure to AI (40 years ago!)
 14:52 – Deploying AI across portfolio companies
 16:44 – Using AI agents in business operations
 17:39 – Avoiding AI distractions and integrating AI into value creation
 20:00 – Testing leadership alignment through AI transformation
 21:14 – From CTO to operating partner: Lessons and intuition
 23:08 – Takeaways from the Operating Partner Networking Forum
 24:58 – Trend toward in-house expertise and interim CTO roles
 25:51 – How to connect with David
 26:20 – Wrap-up and final thoughts

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

Guest: Graham Bachman, Managing Director & Head of Business Development at Hidden River Strategic Capital
Host: Alex Rawlings

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Graham Bachman, who shares how Hidden River Strategic Capital is reshaping lower middle-market investing with structured capital—a hybrid approach that sits between debt and equity, allowing business owners to retain control while unlocking growth opportunities.

Graham unpacks how Hidden River’s capital solutions serve founders not looking for full buyouts or rigid debt structures and instead prioritizes long-term partnerships with existing management teams. He also offers valuable insights into deal origination, the firm's philosophy on professionalization, and why education and consistency are key in a fragmented funding landscape.

⏱️ Timestamps:

00:00 – Welcome and guest introduction
00:29 – Graham’s background and why he joined Hidden River
01:56 – Hidden River’s investment focus and fund status
02:52 – Gaps in the lower middle-market funding landscape
03:47 – What is structured capital and why it matters
06:08 – Use cases for Hidden River’s structured solutions
07:32 – Supporting founder-led businesses without taking control
09:08 – How hands-on is Hidden River in company operations?
11:33 – How does Hidden River help with leadership development?
12:59 – Differentiation through relationship-first deal sourcing
15:51 – Graham’s reading list and media recommendations
17:22 – How to contact Graham
17:51 – Final thoughts and episode close

💡 Episode Highlights:

• Structured Capital Defined: A tailored blend of debt and non-control equity designed to meet the needs of owners who don't want to sell or over-leverage.
• Flexible Approach: Hidden River typically backs existing management teams and helps them scale without stepping in to control day-to-day operations.
• Unique Deal Sourcing: In a buyout-dominated ecosystem, Hidden River differentiates through education, consistency, and relationship building.
• Founder-Friendly Philosophy: The firm supports founders who want capital to grow—not exit—and builds customized investment solutions to match.

📚 Graham’s Recommended Reads:

• Thinking in Bets by Annie Duke
• The Colossal Failure of Common Sense by Lawrence G. McDonald
• Good to Great by Jim Collins
• How to Win Friends and Influence People by Dale Carnegie
• Howard Marks' memos
• The Wall Street Journal

📨 Connect with Graham:
Email: gbachman@hiddenrivercap.com
Website: www.hiddenrivercap.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

Guest: Otis Spencer
Host: Alex Rawlings
Episode Title: Lessons in Leadership: From Army Logistics to PE Operating Partner & CEO Success

🎙 Episode Overview:

In this episode, Otis Spencer, a former U.S. Army logistics officer turned private equity operating partner and CEO, shares a compelling journey of leadership, operations, and transformation. From managing global fuel inventories to spearheading Six Sigma-driven improvements, Otis outlines the key lessons that have shaped his value-creation strategy within private equity.

⏱️ Time Stamps:

00:02 – Introduction & Background
Otis shares his 60-second journey from engineering student to Army logistics officer and beyond. He highlights the combination of technical training, leadership experience, and corporate exposure that prepared him for success in PE.

02:25 – Transition to Private Equity
After years in heavy manufacturing, Otis is recruited by an operationally focused PE firm—eventually becoming a portfolio company CEO with a successful exit.

02:52 – The Four Common Mistakes in Private Equity

1. Buying the Wrong Company – Avoid cyclical and capital equipment-based businesses.
2. Ineffective Diligence Process – Insist on a repeatable process and honest assessment of management teams.
3. Weak Board Construction – Build a working board aligned with the investment thesis.
4. Slow to Act Post-Close – Delay in correcting course can derail year-one goals.

10:03 – From Operating Partner to CEO: Key Learnings
Being involved in diligence and growth planning gave Otis an edge as a CEO. He highlights the misalignment between PE growth expectations and founder-led businesses’ readiness.

13:22 – From CEO to Operating Partner: Reversed Lessons
As a CEO, Otis learned the importance of setting culture, managing feedback loops, and avoiding micromanagement—critical insights he brings back into future operating partner roles.

16:14 – Real-World Application of Six Sigma
Otis explains the DMAIC framework and shares two standout Six Sigma projects, one delivering $1M in annual savings through material reduction, and another saving $500K in a plastics facility.

20:29 – Kaizen Explained for Newcomers
A practical walkthrough of how Kaizen events work—including team formation, shop floor involvement, and fast-track execution of waste-reducing improvements.

23:16 – Lessons from Multiple Exits
Otis outlines key ingredients for a successful PE exit:

• Logical, consistent growth (3–5 years)
• Partnering with the right investment bank
• Maintaining forecast performance throughout the process
• Integrating bolt-ons strategically in inorganic growth scenarios

28:50 – What Otis Reads and Recommends

• Wall Street Journal for daily insights
• PitchBook Daily for PE-specific news and trends
• Industry-specific publications when evaluating deals

29:46 – How to Reach Otis Spencer
📧 Email: ospencer1@yahoo.com
📱 Phone: +1 404-372-1778
🔗 LinkedIn: Otis Spencer

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

⏱️ Episode Highlights & Timestamps:

00:03 – Introduction
Meet Matthew Kearney: 35 years in private equity, from 3i to operating partner and PE-backed CEO.

01:07 – From 3i to New York CEO
Matthew’s early career, moving from UK PE investments into operational leadership in media and technology.

02:31 – Common PE Mistakes
Why thinking “buying right” is outdated and why zombie portfolios exist. The importance of adding value post-investment.

04:56 – Speed Matters
Why hitting the ground running with a viable plan is critical – and where many PE firms still fail.

05:23 – The Need for Differentiation
You can’t differentiate on capital anymore. Matthew explains the need for pre-planned specialization and strategy.

07:21 – The Case for Specialism
Why generic approaches fail in auction processes. Success lies in preparedness and knowing your niche.

09:27 – Private Equity’s Evolution
From generalists to specialists, and from deal teams to fully professionalized operations functions.

11:24 – Pick Your Spots
The strategic importance of check size, deal type, and industry vertical – especially for smaller funds.

12:47 – Talent Strategy
When to insource, when to outsource. The balance between internal teams and external experts.

13:42 – Reducing Direct Reports
Why Matthew cut down his direct reports from double digits to five – and how he structured high-performance teams.

18:38 – NASA-Level Team Building
Using High-Performance Team models (inspired by NASA) to fast-track team effectiveness and reduce storming time.

20:06 – Grata Partnership Promo

20:35 – Lessons from Three Exits
Matthew shares what made his billion-dollar exits successful, from growth-first mentality to choosing the right M&A advisor.

23:27 – Beware of Price Promises
Red flag: advisors promising high valuations without understanding your business. Chemistry and early engagement are key.

24:31 – Staying the Course Through Uncertainty
Avoiding plan deviation in volatile markets. Why good governance, transparency, and dialogue are essential.

26:46 – The Decision to Pause a Sale
How Matthew and his board paused a 2021 sale due to geopolitical headwinds, only to exit successfully in 2025.

28:07 – Balancing Shareholder vs. Management Perspectives
Navigating differing time horizons and objectives post-sale delay. The role of a good Chair in alignment.

29:59 – What Matthew Reads
Matthew’s go-to content: Wall Street Journal, Financial Times, The Economist (begrudgingly!), BBC, and even Daily Mail for well-researched stories.

31:55 – How to Connect with Matthew
📧 Email: matthewjkearney@gmail.com
🔤 Name spelling: Matthew (with two T’s) Kearney (K-E-A-R-N-E-Y)

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

🔹 Intro & Background (0:00 – 2:00)

• Greg shares his 20+ years in PE-backed consumer goods: Baver (Netherlands), Cotterdardoor (UK), Mammoth, Wattbike, and No-Door.
• Passion for AI began two years ago, driven by a belief that GenAI is a business and people challenge—not a tech one.

🔹 What is Generative AI? (2:00 – 6:00)

• Difference: classic AI (recommendations) vs. GenAI (creating content—text, images, plans—and interpreting documents).
• GenAI enables rapid creation of marketing, investment memos, strategic plans, and more.

🔹 Common AI Misconceptions in PE (6:00 – 11:00)

• Myth: It’s a long, expensive IT project.
• Reality: Immediate impact possible—if teams are empowered and trained.
• Greg stresses: “This is a people challenge. CEOs—not just CTOs—must lead the charge.”

🔹 High-Impact Use Cases (11:00 – 18:00)

• Customer outreach & market mapping via AI.
• Recruitment: auto-generated job specs, AI interview notes, candidate matrices.
• AI’s biggest blocker? Lack of training—people haven’t “learned to drive the car” (use GenAI effectively).

🔹 Voice Prompting & Real-Time Examples (18:00 – 25:00)

• Greg showcases how he uses voice to interact with AI—writing emails, brainstorming use cases, even in Chinese.
• Prompts done via speech save time and boost output.
• GenAI as an “intern army”—needs clear direction and oversight.

🔹 PortCo Strategy (25:00 – 32:00)

• PE-backed firms should use GenAI for growth, not just cost-cutting.
• AI can reshape customer journeys and product innovation.
• Link GenAI to value creation plans: “How can AI help us grow faster, better, cheaper?”

🔹 Private Equity Funds Must Lead Too (32:00 – 39:00)

• Many PE funds expect portfolios to adopt AI—but don’t use it themselves.
• Greg supports fund-level training: mapping investment flow to identify use cases in screening, DD, deal memos, legal, and more.
• Example: “Sales Hunt” tool for sourcing targets with AI-powered outreach.
• GenAI allows same-size teams to evaluate more deals and increase velocity—without compromising quality.

🔹 Where to Start? (39:00 – 44:00)

• Overcome fear and decision paralysis.
• AI must be part of culture—non-use should be seen as “cheating the company.”
• Build internal champions to sustain the transformation.
• Key resources:
  • Dr. Ethan Mollick’s LinkedIn & site
  • AI Daily Brief podcast
  • 11Labs’ “ElevenReader” for converting articles into listenable audio

🔹 Contact Greg (44:00 – 45:00)

• LinkedIn: @Greg Nieuwenhuys

Key Takeaways:

• AI is a culture shift, not a tech add-on.
• Empower the entire team to use GenAI in everyday work.
• Start small, build momentum, and tie AI directly to growth strategy.
• Private equity must adopt AI internally to credibly promote it in portfolio firms.

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Key Takeaways:

• Nate’s journey from CPA to CEO, highlighting his pivotal experiences in private equity and operating roles.
• Lessons learned from running a business, enhancing empathy, and effectively partnering with leadership teams.
• What separates exceptional CEOs: empathy, people-focus, and creating a supportive culture.
• Common private equity mistakes: prioritizing short-term gains over long-term strategic growth and cultural investment.
• The decision behind Enzo Group's unique approach to raising capital—democratizing access beyond institutional investors.

Notable Mentions:

• Book Recommendations:
  • Unreasonable Hospitality by Will Guidara
  • Warren Buffett’s investor letters
  • Leadership insights by Simon Sinek, Daniel Pink, John Maxwell
  • Mastery by Robert Greene
• Brands Admired:
  • Ladybird Taco, Original Chop Shop, Cava, McDonald’s, Chipotle, Golden Corral

Timestamps:

• 00:00 – Introduction to Nate Edgley
• 02:30 – Nate’s early career and transition to private equity
• 06:10 – What Nate learned from operating roles
• 10:00 – Qualities of exceptional CEOs
• 13:15 – Mistakes private equity firms make and Nate's long-term investment philosophy
• 17:20 – Enzo Group’s unique capital-raising strategy
• 21:45 – Why choose the volatile hospitality industry?
• 27:30 – Critical success factors for restaurant businesses
• 32:00 – Brands admired by Nate and reasons behind their success
• 38:00 – Nate's insights on executive search firms
• 42:00 – Influences, recommended readings, and learning resources
• 45:20 – How to connect with Nate Edgley

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection www.raw-selection.com

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

Jeff discusses why private equity firms often miss the mark by focusing only on KPIs and financials, instead of investing in leadership, culture, and succession. He explains Life Time’s unique "casting" approach to hiring, their internal university for training, and the importance of empowering GMs as mini-CEOs of their locations.

The conversation also covers trends in the health and wellness sector, the rise of personalized longevity services, and how private equity can unlock new value in this rapidly evolving space.

🕰️ Timestamps:
00:00 – Jeff Zwiefel’s background & journey at Life Time
01:53 – The biggest mistake PE firms make
03:21 – Why people, culture, and purpose drive success
06:15 – How to assess leadership in health and fitness businesses
08:13 – “Casting,” not hiring: Building the right team
09:38 – Lifetime University & Navy SEAL-style GM training
11:34 – Accountability, culture, and performance awards
13:29 – The GM certification process & promotion pipeline
17:20 – Investing in employees for long-term loyalty
19:18 – Dashboards & career growth planning
20:48 – Leadership by example: From towel folding to training
22:43 – Core traits Jeff looks for in leaders
24:09 – The 8 leadership attributes at Life Time
25:36 – How ownership mindset and equity drives behavior
28:29 – Interview strategies for soft skills and leadership potential
32:18 – Measuring success through team development and turnover
34:15 – Auditing the customer experience as a PE firm
35:14 – Lessons from COVID: Digital experience & pricing
39:07 – PE deal activity in health & fitness
41:06 – Jeff’s new venture: Miura Performance & Longevity
43:55 – Practical health advice for busy professionals
46:20 – Supplements, red light, cold plunge, and more
47:50 – Opportunity for PE in bundling wellness services
48:17 – How to contact Jeff

📌 Key Takeaways:

• PE must look beyond financials to people and leadership.
• High performance culture starts with casting, training, and accountability.
• Wellness and longevity are emerging as investable and scalable PE categories.
• Personalized health solutions offer huge market potential.

📨 Connect with Jeff Zwiefel:
🔗 LinkedIn
🌐 jzweifel.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent.
We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

Looking to grow your team? Check out our Hiring Guides

for proven strategies, templates, and best practices to make smarter hires. 

Henry dives into why private equity must evolve from its legacy of financial engineering to an operational value-add model—and how the next generation of firms is doing just that. He also unpacks Carta’s roadmap for building cloud-native tools for PE firms, including fund accounting, cap tables, waterfalls, and LP portals. Plus, he explains the two-speed mentality of balancing venture-style growth with private equity-level rigor—and what he’s learned along the way.

🕰️ Timestamps:
00:03 – Welcome and introduction to Henry Ward and Carta
00:29 – Carta’s mission and Henry’s background
00:58 – The outdated mindset in legacy PE firms
01:40 – Hard lessons building a multi-S-curve business
04:02 – Scaling in small markets and fast saturation
05:22 – Innovating inside a scaled company (recommendation: Loonshots)
07:18 – What Henry would do differently (spoiler: gather more info, faster)
09:41 – Grata ad spot
10:09 – Carta’s three-layer approach in venture: cap tables, fund ops, LP portals
12:54 – Applying the same playbook to private equity and private credit
13:50 – The speed of reporting in PE is accelerating—software must follow
14:48 – Why PE and VC have lagged in professionalization
16:15 – Influence of firms like Andreessen Horowitz in redefining fund operations
17:42 – Back-office vs strategic finance in PE firms
18:42 – Competition and differentiation are driving the need for change
19:37 – What should PE automate first? Fund accounting
20:36 – AI disruption in accounting and the end of manual debits and credits
22:03 – Cloud adoption in PE is still lagging—40% still on-prem!
22:31 – Balancing venture-style growth and PE-style discipline on Carta’s cap table
24:56 – Strategic value of PE investors when aligned with product growth
25:24 – Henry’s reading habits and framework (read the ends, skip the middle)
26:53 – Timeless business books and staying current with The Economist
27:23 – How to contact Henry

📌 Key Takeaways:

• PE is shifting from financial engineering to operational alpha.
• The professionalization of private equity firms is overdue and underway.
• Carta is bringing fund accounting, cap tables, and LP ops into the cloud.
• PE must adopt tech to compete, especially as investor and platform competition heats up.
• Automation of accounting and reporting is the low-hanging fruit for transformation.
• Balancing growth and discipline requires the right capital partners—and Carta has both.

📨 Connect with Henry Ward:
📧 Email: henry@carta.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent.
We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com

Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

[00:00] Welcome and intro to David Feingold and Broad Street Global – infrastructure + crypto investing

[00:29] David’s background – lawyer-turned-PE exec with 35+ years of experience

[00:57] Early academic honors and mentorship from T. Boone Pickens

[01:25] The power of people over business models – hiring philosophy

[01:53] Letting people do what they’re good at drives performance

[02:19] 55 partners, zero attrition – proof that culture and fit matter

[02:48] No politics, shared vacations – how Broad Street fosters cohesion

[03:15] Lessons from early hiring mistakes – focus on listening

[03:43] Listening is undervalued – why it’s his #1 executive skill

[04:40] Decentralized control – empowering division heads like CEOs

[05:11] Weekly Zooms, collaborative decision-making with 20 reports

[05:39] Entrepreneurship mindset among leadership breeds buy-in

[06:04] Decision rights create ownership and reduce bottlenecks

[06:58] Turnover test post-bonus – why Broad Street retains top talent

[07:26] High comp + real input = long-term loyalty

[08:16] Happiness at work impacts life – no "Yoda talk," just results

[08:46] All 55 partners signed up for Navy SEAL training – by choice

[09:44] Traditional infra + crypto mining – what’s the link?

[10:12] Real estate + utility relationships gave them a crypto edge

[11:09] Enter Dogecoin early – before Elon Musk moved the market

[11:37] Built North America’s largest Dogecoin mining operation

[12:06] Opportunistic scaling based on margin and fit

[12:53] Infra skills + land + utility access = expansion blueprint

[13:22] Mars joke, but serious point: go where profit meets capability

[13:49] Trends in U.S. infrastructure – high barriers, high demand

[14:14] Housing shortage drives demand – focus on Carolinas

[14:43] Greenville top retirement spot – strong absorption rates

[15:10] Long runway – next 2–3 generations will stay in this sector

[15:39] What he reads/listens to: all business podcasts + global news

[16:09] Constant learning – 45 mins daily to stay sharp

[16:37] Ideas from people > articles – value of conversations

[17:07] Investors wanted a brokerage – he built one

[17:37] Always talking to the market – shaping services around demand

[18:33] Avoid "I don’t know" as CEO – credibility matters

[19:02] Always studying: legal, financial, geopolitical trends

[20:27] Outro – thank you and wrap-up

How to connect with David Feingold? via BroadStreetPrivateEquity or LinkedIn

Subscribe for more episodes on  iTunes & Spotify

 Looking to grow your team? Check out our Hiring Guides

 for proven strategies, templates, and best practices to make smarter hires. 

[00:00] Intro to James Varela and focus on capital raising in the Middle East.

[00:30] James’ 15+ years in capital raising across PE, infra, credit, and real estate.

[01:26] Fundraising remains tough—macroeconomics and low DPI are key issues.

[02:21] LPs cautious; focus shifting to GP quality and DPI visibility.

[03:13] GPs turning to NAV lending and creative liquidity tools.

[04:05] 66% of LPs now cite DPI as their top investment metric.

[04:31] Strong fundraises begin 12 months out—prep is everything.

[05:00] Nail your equity story—what sets you apart?

[05:26] Focus on LPs where your strategy fits—don’t spray and pray.

[05:55] Transparency and respect matter more than past returns.

[06:26] GPs often fail to systematize and name their edge.

[07:25] LPs want proof—not theory—of execution and outcomes.

[08:24] Plan 2–3 years out for Middle East fundraising; co-invests are key.

[08:55] Content > presence—show up with something to say.

[09:52] LPs want honest differentiation, not polished fluff.

[10:51] Share what went wrong and what changed—credibility counts.

[11:44] Most firms struggle from poor positioning, not poor product.

[12:14] Systems reduce risk, especially for global firms.

[13:37] Frameworks matter—manage what’s out of your control.

[14:07] Even top performers can fail at storytelling.

[15:02] Reframing the narrative can unlock overlooked value.

[16:26] Fundraising is marketing—Rory Sutherland’s Alchemy cited.

[17:22] Iteration is painful but critical—change takes work.

[18:20] LPs care about the future, not just past returns.

[19:09] Big firms re-entering mid and small-cap to chase alpha.

[19:37] Middle East mistakes: wrong timing, same pitch, poor targeting.

[20:34] Use portfolio milestones as conversation openers.

[21:04] GCC LPs want both long-term trust and large co-invests.

[21:59] Vision and culture alignment matter just as much.

[22:29] Targeting is everything—don’t chase irrelevant LPs.

[22:59] LPs prefer North America, large GPs, proven track records.

[23:57] Specialization and sector depth are rising priorities.

[24:55] AI and tech are hot in the UAE—substance still matters.

[25:54] Growing appetite for GP stakes from Middle East LPs.

[26:21] Europe gaining ground as LPs move down-market.

[27:14] Top reads: Alchemy, Acquired, Diary of a CEO, Tools of Titans, Atomic Habits.

[29:05] Final thoughts: fundraising is either brutal—or it’s fine. Nothing in between.

Connect with James Varela on LinkedIn. Thanks for tuning in.

Subscribe for more episodes on  iTunes & Spotify

Got feedback or questions? Email Alex at alex.rawlings@raw-selection.com. Until next time—keep smashing it!

Raw Selection partners with Private Equity firms and their portfolio com