Digital Marketing Victories Sat, 19 Sep 2026 06:36:03 -0400 https://wostrategies.com/series/digital-marketing-victories/ en © 2026 Digital Marketing Victories yes Support this Podcast 548e7867-f125-5372-8688-30af79de809c admin@wostrategies.com Katherine Watier Ong episodic false The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully.


Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy.


We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.

]]> Buzzsprout (https://www.buzzsprout.com) digital marketing victories, SEO podcast, digital marketing podcast, digital marketing transformation, marketing tips Katherine Watier Ong admin@wostrategies.com https://storage.buzzsprout.com/9tt8zfqp4htihm61cdw87gek92r8?.jpg Digital Marketing Victories https://wostrategies.com/series/digital-marketing-victories/ Katherine Watier Ong Why AI transformation is a people problem Why AI transformation is a people problem Today, we're joined by Geoff Livingston. Geoff helps organizations cut through AI hype and build systems that actually work, transforming both technology and teams.

Over the past three years, he has guided Fortune 500 marketing departments and major trade associations through comprehensive AI transformation, from strategy development to workforce training that delivers measurable results. His clients include AT&T, Google, PayPal, Ford, and Verizon. He's been working with AI since 2018, and his clients typically see 10+ hours of weekly productivity gains and documented workflow improvements within 30 days.

In this episode, Geoff makes the case that AI transformation is a problem of governance, not technology, and that why AI transformation projects fail almost always comes down to leadership, not the tools themselves. We also get into what frameworks guide successful AI adoption (Geoff's own Think Liquid framework from his book), and something most AI conversations skip entirely: how AI affects mental health, and what to do about it.

Geoff runs a Substack called The Buzz and is the author of Now Is Gone, a book on the people and work required for AI transformation. He's also a lifelong storyteller, father, and runner.

"Nobody's gonna give a shit whether it's AI in five years. We're just gonna care about the quality of what we're given and whether it's accurate."

~ Geoff Livingston, Founder, Generative Buzz

This episode will help you:

  • Determine how to integrate AI into your marketing workflow
  • Maintain your mental health while working in a space that is disrupted by AI changes
  • Think through AI adoption for your company and create a successful plan for managing the people part of transformation.
  • Be an AI user while actively maintaining your mental acuity and creativity

Connect with Geoff

Resources
Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
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Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Today, we're joined by Geoff Livingston. Geoff helps organizations cut through AI hype and build systems that actually work, transforming both technology and teams.

Over the past three years, he has guided Fortune 500 marketing departments and major trade associations through comprehensive AI transformation, from strategy development to workforce training that delivers measurable results. His clients include AT&T, Google, PayPal, Ford, and Verizon. He's been working with AI since 2018, and his clients typically see 10+ hours of weekly productivity gains and documented workflow improvements within 30 days.

In this episode, Geoff makes the case that AI transformation is a problem of governance, not technology, and that why AI transformation projects fail almost always comes down to leadership, not the tools themselves. We also get into what frameworks guide successful AI adoption (Geoff's own Think Liquid framework from his book), and something most AI conversations skip entirely: how AI affects mental health, and what to do about it.

Geoff runs a Substack called The Buzz and is the author of Now Is Gone, a book on the people and work required for AI transformation. He's also a lifelong storyteller, father, and runner.

"Nobody's gonna give a shit whether it's AI in five years. We're just gonna care about the quality of what we're given and whether it's accurate."

~ Geoff Livingston, Founder, Generative Buzz

This episode will help you:

  • Determine how to integrate AI into your marketing workflow
  • Maintain your mental health while working in a space that is disrupted by AI changes
  • Think through AI adoption for your company and create a successful plan for managing the people part of transformation.
  • Be an AI user while actively maintaining your mental acuity and creativity

Connect with Geoff

Resources
Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Katherine Watier Ong Buzzsprout-19666909 Tue, 25 Aug 2026 10:00:00 -0400 3611 3 6 full false Why Storytelling Still Matters in the AI Era Why Storytelling Still Matters in the AI Era About This Episode

Storytelling is more than a communication technique—it’s one of the most valuable soft skills a digital marketer can develop.

In this episode, we're joined by strategic storyteller and author Patti Sanchez to explore why storytelling continues to matter in an AI-driven world. From building trust with clients to communicating organizational change and presenting complex data, Patti explains how storytelling helps marketers connect with people in ways technology simply can't.

Patti Sanchez is a veteran communicator in Silicon Valley. She has worked with tech innovators like Apple, Cisco, GE, Hitachi, HP, Oracle, Salesforce, Varian, and VMware to craft narratives that spark change and fuel growth. 

She is the creator of several highly rated communication training courses and two award-winning books. Her consulting firm, PattiSan Communication, equips and empowers organizations to harness the power of story to drive positive change at work and in the world. 

This episode is for you if you’re curious about the following:

  1. What storytelling is, why it's powerful, and how to integrate it into your digital marketing work.
  2. Why writing skills are important, and how to get started improving your writing.
  3. How storytelling can lead you through uncertainty — whether the data's messy, the strategy's shifting, or your own career is evolving.
  4. A storytelling framework you can use today to be more effective.

If you're ready to strengthen your communication skills and discover how to become a good storyteller, this episode is packed with actionable insights you can apply to your marketing, leadership, and client relationships right away.


Connect With Patti


Resources
Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

Storytelling is more than a communication technique—it’s one of the most valuable soft skills a digital marketer can develop.

In this episode, we're joined by strategic storyteller and author Patti Sanchez to explore why storytelling continues to matter in an AI-driven world. From building trust with clients to communicating organizational change and presenting complex data, Patti explains how storytelling helps marketers connect with people in ways technology simply can't.

Patti Sanchez is a veteran communicator in Silicon Valley. She has worked with tech innovators like Apple, Cisco, GE, Hitachi, HP, Oracle, Salesforce, Varian, and VMware to craft narratives that spark change and fuel growth. 

She is the creator of several highly rated communication training courses and two award-winning books. Her consulting firm, PattiSan Communication, equips and empowers organizations to harness the power of story to drive positive change at work and in the world. 

This episode is for you if you’re curious about the following:

  1. What storytelling is, why it's powerful, and how to integrate it into your digital marketing work.
  2. Why writing skills are important, and how to get started improving your writing.
  3. How storytelling can lead you through uncertainty — whether the data's messy, the strategy's shifting, or your own career is evolving.
  4. A storytelling framework you can use today to be more effective.

If you're ready to strengthen your communication skills and discover how to become a good storyteller, this episode is packed with actionable insights you can apply to your marketing, leadership, and client relationships right away.


Connect With Patti


Resources
Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/patti-sanchez/ Patti Sanchez, CEO and Founder at PattiSan Communication Buzzsprout-19371333 Mon, 13 Jul 2026 10:00:00 -0400 2918 Patti Sanchez,empathy,soft skills,storytelling,digital marketing,ai,communication skill,Pattisan Communication 3 5 full false Prioritization Skills That Keep SEOs Relevant Prioritization Skills That Keep SEOs Relevant ABOUT THIS EPISODE:

Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals.

In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud: 

The anxiety of working in SEO while AI is rewriting the rules underneath us.

This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms:

  • Prioritization
  • Adaptability
  • Developing self-learning habits
  • The confidence to say "I don't know yet" without flinching

Elizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving.

If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you.

EPISODE HIGHLIGHTS:

  1. Why AI change feels more job-threatening than past SEO shifts
  2. Prioritization is the core skill behind strategy, learning, and communication
  3. Adaptability as a daily practice when plans change midstream
  4. How to reframe “I am behind” and start with foundational technical SEO
  5. Trusted resources for AI search and LLM learning
  6. Managing your stress from AI overwhelm through community. 
  7. Confidence for women in SEO and filtering out loud but inaccurate advice
  8. Separating self-worth from technical skill and building a healthier work culture
  9. A simple learning system using micro-goals, calendar blocks, and accountability

CONNECT WITH ELIZABETH:

RESOURCES MENTIONED:

Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> ABOUT THIS EPISODE:

Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals.

In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud: 

The anxiety of working in SEO while AI is rewriting the rules underneath us.

This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms:

  • Prioritization
  • Adaptability
  • Developing self-learning habits
  • The confidence to say "I don't know yet" without flinching

Elizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving.

If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you.

EPISODE HIGHLIGHTS:

  1. Why AI change feels more job-threatening than past SEO shifts
  2. Prioritization is the core skill behind strategy, learning, and communication
  3. Adaptability as a daily practice when plans change midstream
  4. How to reframe “I am behind” and start with foundational technical SEO
  5. Trusted resources for AI search and LLM learning
  6. Managing your stress from AI overwhelm through community. 
  7. Confidence for women in SEO and filtering out loud but inaccurate advice
  8. Separating self-worth from technical skill and building a healthier work culture
  9. A simple learning system using micro-goals, calendar blocks, and accountability

CONNECT WITH ELIZABETH:

RESOURCES MENTIONED:

Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/elizabeth-linder Elizabeth Linder, Director of SEO at Kick Point Inc. Buzzsprout-19156310 Tue, 09 Jun 2026 09:00:00 -0400 2647 Elizabeth Linder,soft skills,seo tips,prioritization skill,AI,marketing strategy 3 4 full false Compassionate Design Should Be in Every Digital Marketing Toolkit Compassionate Design Should Be in Every Digital Marketing Toolkit About This Episode

Welcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future.

This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy.

Episode Highlights:

  1. What compassionate design is and how you can integrate it into your digital marketing strategy
  2. How compassionate design and inclusive efforts overlap.
  3. How can you convince your boss to take a compassionate design approach?
  4. What soft skills do digital marketers need to cultivate in order to embrace compassionate design?
  5. How can teams foster more compassion in the design and decision-making process?
  6. How does compassionate design help us avoid bias or harmful assumptions about users?

Connect With Michelle

Resources:

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

Welcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future.

This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy.

Episode Highlights:

  1. What compassionate design is and how you can integrate it into your digital marketing strategy
  2. How compassionate design and inclusive efforts overlap.
  3. How can you convince your boss to take a compassionate design approach?
  4. What soft skills do digital marketers need to cultivate in order to embrace compassionate design?
  5. How can teams foster more compassion in the design and decision-making process?
  6. How does compassionate design help us avoid bias or harmful assumptions about users?

Connect With Michelle

Resources:

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/michelle-keller/ Michelle Keller - Content and UX Designer Buzzsprout-18715993 Tue, 03 Mar 2026 09:00:00 -0500 3505 michelle keller,trauma-informed content,compassionate design,soft skill,content design,ADA,content strategy,ux research,ux design,information architecture 3 3 full false Increasing your soft skills as a Digital Marketing Manager Increasing your soft skills as a Digital Marketing Manager In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK.

This episode dives deep into the practical skills that separate mediocre managers from inspiring leaders. You'll discover why active listening is Paddy's secret weapon (born from an unexpected place), and how to deliver difficult feedback in ways that motivate rather than discourage. Whether you're struggling with delegation, managing remote teams, or having tough conversations about performance, Paddy offers actionable strategies that work in the real world of agency life.

| A good leader is probably someone who listens... They're better at listening to people. They try to empathize. They try to have a high degree of emotional intelligence, and I think really, they're quite selfless in many ways. ~ Paddy Moogan

This episode is for you if you’re curious about the following:

  1. How to become a good manager
  2. If you're in a management role and you don't have any management experience or training
  3. How can you improve your management skills
  4. How you can improve your leadership skills, no matter what your professional position.

Connect With Paddy


Resources
Find resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK.

This episode dives deep into the practical skills that separate mediocre managers from inspiring leaders. You'll discover why active listening is Paddy's secret weapon (born from an unexpected place), and how to deliver difficult feedback in ways that motivate rather than discourage. Whether you're struggling with delegation, managing remote teams, or having tough conversations about performance, Paddy offers actionable strategies that work in the real world of agency life.

| A good leader is probably someone who listens... They're better at listening to people. They try to empathize. They try to have a high degree of emotional intelligence, and I think really, they're quite selfless in many ways. ~ Paddy Moogan

This episode is for you if you’re curious about the following:

  1. How to become a good manager
  2. If you're in a management role and you don't have any management experience or training
  3. How can you improve your management skills
  4. How you can improve your leadership skills, no matter what your professional position.

Connect With Paddy


Resources
Find resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/paddy-moogan/ Paddy Moogan | Founder of The New Leader Buzzsprout-17293807 Tue, 24 Jun 2025 11:00:00 -0400 3204 Paddy Moogan,leadership skill,listening skill,remote teams,providing feedback,soft skills,digital marketing podcast,Katherine Watier Ong,delegation tips 3 2 full false When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

This episode is for you if you’re curious about the following:

  1. You want to develop your analytic thinking. 
  2. You want to be comfortable analyzing data and using it to persuade others.
  3. You need tips around selecting and presenting data when you're persuading others to change their behavior.
  4. You want to use data to guide a ruthless prioritization process to streamline your marketing requests.

Connect With Dana

Resources

Find resources mentioned on episode webpage.

Tune In Now

Apple Podcasts | Amazon Music | YouTube | Spotify | Castbox | Castro | Overcast | Pocket Casts | Stitcher | Subscribe via RSS

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

This episode is for you if you’re curious about the following:

  1. You want to develop your analytic thinking. 
  2. You want to be comfortable analyzing data and using it to persuade others.
  3. You need tips around selecting and presenting data when you're persuading others to change their behavior.
  4. You want to use data to guide a ruthless prioritization process to streamline your marketing requests.

Connect With Dana

Resources

Find resources mentioned on episode webpage.

Tune In Now

Apple Podcasts | Amazon Music | YouTube | Spotify | Castbox | Castro | Overcast | Pocket Casts | Stitcher | Subscribe via RSS

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/dana-ditomaso/ Dana DiTomaso | Founder and Lead Instructor at KP Playbook and President and Partner at Kick Point Buzzsprout-16835470 Mon, 07 Apr 2025 08:00:00 -0400 3132 Dana DiTomaso,analytical thinking skills,data analytics,podcast,technical seo,digital marketing victories,digital marketing podcast,analytics for agencies,ruthless prioritization,web analytics,data analyst soft skills,google analytics 3 1 full false Master Your Emotions and Build a Personal Development Plan Master Your Emotions and Build a Personal Development Plan In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care.

Today, we dive deep into practical strategies for emotional management in both personal and professional settings. Tazmin shares her invaluable stories and techniques for handling stress, maintaining a positive mindset, and how to create a personal development plan. Learn how she utilizes soft skills such as patience, resilience, and self-awareness to navigate emotional situations and turn them into opportunities for growth. From emotional intelligence to creating a career plan, Tazmin provides tools that can significantly impact your career trajectory. 

This episode is for you if you’re curious about the following:

  1. How managing your emotions is a key soft skill you need to develop
  2. How can mindfulness and other techniques be used to manage stress, develop patience, keep cool, and handle conflict more effectively?
  3. We'll also discuss how you should think about your career for the long term—visualizing success, setting your own personal development goals and plan, tips for interpreting feedback, and reorienting your emotional response to failures.


Connect With Tazmin


Resources

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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]]> In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care.

Today, we dive deep into practical strategies for emotional management in both personal and professional settings. Tazmin shares her invaluable stories and techniques for handling stress, maintaining a positive mindset, and how to create a personal development plan. Learn how she utilizes soft skills such as patience, resilience, and self-awareness to navigate emotional situations and turn them into opportunities for growth. From emotional intelligence to creating a career plan, Tazmin provides tools that can significantly impact your career trajectory. 

This episode is for you if you’re curious about the following:

  1. How managing your emotions is a key soft skill you need to develop
  2. How can mindfulness and other techniques be used to manage stress, develop patience, keep cool, and handle conflict more effectively?
  3. We'll also discuss how you should think about your career for the long term—visualizing success, setting your own personal development goals and plan, tips for interpreting feedback, and reorienting your emotional response to failures.


Connect With Tazmin


Resources

Find on episode webpage.

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Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/tazmin-suleman/ Tazmin Suleman - Coach, Corporate Trainer and Podcaster Buzzsprout-15655799 Wed, 18 Sep 2024 08:00:00 -0400 3204 Tazmin Suleman,soft skills,emotional intelligence,career growth,seo,podcast,Digital Marketing Victories,career tips,emotional management,personal development,career planning strategies,career goals,stress management techniques 2 10 full false Leveraging Uncertainty for Marketing Success Leveraging Uncertainty for Marketing Success Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant. Jackson's recent lead New York Times opinion piece on uncertainty and well-being drew a quarter-million views.

In this episode, we explore how to navigate uncertainty and what Maggie suggests you do to experience the positive effects of uncertainty in your own life and digital marketing career.


This episode is for you if you’re curious about the following:

  1. You feel overwhelmed or stuck by how to deal with the uncertainty of SEO and digital marketing and would like tactics to deal with uncertainty and overwhelm.
  2. You want to present yourself and your strategies confidently, even if the data is uncertain about future outcomes.
  3. You want to learn more about how uncertainty can help you become a more creative and curious marketer.


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant. Jackson's recent lead New York Times opinion piece on uncertainty and well-being drew a quarter-million views.

In this episode, we explore how to navigate uncertainty and what Maggie suggests you do to experience the positive effects of uncertainty in your own life and digital marketing career.


This episode is for you if you’re curious about the following:

  1. You feel overwhelmed or stuck by how to deal with the uncertainty of SEO and digital marketing and would like tactics to deal with uncertainty and overwhelm.
  2. You want to present yourself and your strategies confidently, even if the data is uncertain about future outcomes.
  3. You want to learn more about how uncertainty can help you become a more creative and curious marketer.


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/maggie-jackson/ Maggie Jackson - Award-winning Author and Journalist Buzzsprout-15360741 Wed, 17 Jul 2024 08:00:00 -0400 3149 uncertainty,Maggie Jackson,unsureness,personal development,wisdom,habits,soft skill,decision making,curiosity,learning,innovation,personal growth,mental health 2 9 full false How To Deal With Anxiety At Work How To Deal With Anxiety At Work In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio. 

Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work. 

"There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " -  Kayley Dempsey

This episode is for you if you’re curious about the following:

  1. How to know if your work is triggering your anxiety
  2. Workplace best practices to overcome stress and anxiety
  3. What triggers anxiety and stress at work
  4. How to effectively lead and support people with anxiety
  5. The soft skills and coping techniques to manage your anxiety
  6. When to know if you need professional help for your anxiety.


Connect With Kayley


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

PodUp
Create a free starter account, or get a paid account for 15% off with code WOSTRATEGIES15.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio. 

Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work. 

"There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " -  Kayley Dempsey

This episode is for you if you’re curious about the following:

  1. How to know if your work is triggering your anxiety
  2. Workplace best practices to overcome stress and anxiety
  3. What triggers anxiety and stress at work
  4. How to effectively lead and support people with anxiety
  5. The soft skills and coping techniques to manage your anxiety
  6. When to know if you need professional help for your anxiety.


Connect With Kayley


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

PodUp
Create a free starter account, or get a paid account for 15% off with code WOSTRATEGIES15.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/kayley-dempsey Kayley Dempsey - Digital Marketing Operations Lead at Manifesto Buzzsprout-15189581 Mon, 10 Jun 2024 08:00:00 -0400 2677 Kayley Dempsey,mental health,people management,digital marketing,stress management,anxiety management,workplace culture,burnout 2 8 full false Emotional Resilience and Personal Growth through Community Emotional Resilience and Personal Growth through Community About This Episode

In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder. 

He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital.

In today’s episode, we'll dive into resilience -  a crucial skill for navigating challenges and embracing change. 

Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression. 

So, we’ll discuss why having a supportive community is crucial for building emotional resilience.  Lloyed will also share tips on creating a strong community around your brand or personal projects.

Tune in for an engaging discussion on resilience with Lloyed Lobo!


| Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed Lobo


This episode is for you if you’re curious about the following:

  1. What is the most effective way to build resilience over time?
  2. How important is having a supportive community in building emotional resilience?
  3. What mindset helps build resilience, especially in children?
  4. When pursuing social media influence, is it better to create your own content or conduct influencer outreach?
  5. Can difficult life experiences (and trauma) like poverty, war, or depression increase resilience?


Connect With Lloyed


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder. 

He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital.

In today’s episode, we'll dive into resilience -  a crucial skill for navigating challenges and embracing change. 

Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression. 

So, we’ll discuss why having a supportive community is crucial for building emotional resilience.  Lloyed will also share tips on creating a strong community around your brand or personal projects.

Tune in for an engaging discussion on resilience with Lloyed Lobo!


| Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed Lobo


This episode is for you if you’re curious about the following:

  1. What is the most effective way to build resilience over time?
  2. How important is having a supportive community in building emotional resilience?
  3. What mindset helps build resilience, especially in children?
  4. When pursuing social media influence, is it better to create your own content or conduct influencer outreach?
  5. Can difficult life experiences (and trauma) like poverty, war, or depression increase resilience?


Connect With Lloyed


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/lloyed-lobo/ Lloyed Lobo - Entrepreneur, Podcast Host and Community Builder Buzzsprout-14847206 Wed, 17 Apr 2024 08:00:00 -0400 3320 Lloyed Lobo,podcast,growth,seo,self reliance,emotional resilience,building resilience,Digital Marketing Victories,Katherine Watier Ong,community building 2 7 full false Boost Confidence and Overcome Imposter Syndrome Boost Confidence and Overcome Imposter Syndrome About This Episode

In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other. 

She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life.

This episode is for you if you’re curious about the following:

  1. What imposter syndrome is and how you can overcome it.
  2. How you can control stressful thoughts and situations
  3. To consistently feel good about yourself. 
  4. How to come from a place of true confidence.

Tune in for an insightful conversation with Adrijana Vujadin!


Connect With Adrijana


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other. 

She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life.

This episode is for you if you’re curious about the following:

  1. What imposter syndrome is and how you can overcome it.
  2. How you can control stressful thoughts and situations
  3. To consistently feel good about yourself. 
  4. How to come from a place of true confidence.

Tune in for an insightful conversation with Adrijana Vujadin!


Connect With Adrijana


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/adrijana-vujadin Adrijana Vujadin - SEO Manager and Coach for SEO professionals Buzzsprout-14560229 Wed, 20 Mar 2024 08:00:00 -0400 2687 Adrijana Vujadin,imposter syndrome,mindset coach,seo,podcast,marketing,self doubt,stress,confidence 2 6 full false Fostering Growth Through Mentorship Fostering Growth Through Mentorship About This Episode

In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.
 
Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant.

| (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin


A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.

This episode is perfect for you if you’re curious about:

  1. The value of having a mentor.
  2. Where to find a mentor and how important finding the “right” mentor is.
  3. How to become a mentor yourself.
  4. What skills mentoring can help you develop.
  5. How mentoring can positively impact your career.

Tune in for an insightful conversation with Silvia Martin!


Connect With Silvia Martin


Resources
Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.
 
Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant.

| (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin


A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.

This episode is perfect for you if you’re curious about:

  1. The value of having a mentor.
  2. Where to find a mentor and how important finding the “right” mentor is.
  3. How to become a mentor yourself.
  4. What skills mentoring can help you develop.
  5. How mentoring can positively impact your career.

Tune in for an insightful conversation with Silvia Martin!


Connect With Silvia Martin


Resources
Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/ Silvia Martin - Independent SEO consultant and Founder of Trebole Buzzsprout-14448050 Wed, 21 Feb 2024 08:00:00 -0500 1906 mentorship, Silvia Martin,seo, podcast,career change, digital marketing, growth 2 5 full false The Power of Automation and Storytelling The Power of Automation and Storytelling About This Episode

In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes. 

Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly.

In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills.

"You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona

This episode is for you if you’re curious about the following:

  1. How automation, AI, and VAs can give you more time to work on your soft skills. 
  2. How to get started with VA/automation for your podcast or other marketing activities.
  3. How storytelling techniques can make your podcast (or marketing strategy) more persuasive.


Tune in for an insightful conversation with Joe Casabona!


Connect With Joe


Resources
Find on episode webpage.

Leave us a review on your favorite podcast app. Tweet and tag us @dmvictories!

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Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes. 

Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly.

In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills.

"You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona

This episode is for you if you’re curious about the following:

  1. How automation, AI, and VAs can give you more time to work on your soft skills. 
  2. How to get started with VA/automation for your podcast or other marketing activities.
  3. How storytelling techniques can make your podcast (or marketing strategy) more persuasive.


Tune in for an insightful conversation with Joe Casabona!


Connect With Joe


Resources
Find on episode webpage.

Leave us a review on your favorite podcast app. Tweet and tag us @dmvictories!

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Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

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]]> https://wostrategies.com/podcast/digital-marketing-victories/joe-casabona/ Joe Casabona - Podcast Systems Coach Buzzsprout-14290047 Wed, 17 Jan 2024 08:00:00 -0500 3978 joe casabona,podcast automation,podcast systems tips,digital marketing automation,ai,virtual assistant,katherine watier ong,podcast,digital marketing victories 2 4 full false The Soft Skills Involved in SEO Product Management The Soft Skills Involved in SEO Product Management About This Episode

In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager.

Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams.

In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills.

"Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it."  - Adam Gent

This episode is for you if you’re curious about the following:

  1. How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.
  2. How to build trust for your work internally.
  3. How to prioritize your technical SEO work.
  4. How to leverage SEO case studies to persuade others.
  5. How a product manager approach to SEO might make your efforts more successful.
  6. Tips for improving your writing.


Tune in for an insightful conversation with Adam Gent!

Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager.

Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams.

In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills.

"Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it."  - Adam Gent

This episode is for you if you’re curious about the following:

  1. How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.
  2. How to build trust for your work internally.
  3. How to prioritize your technical SEO work.
  4. How to leverage SEO case studies to persuade others.
  5. How a product manager approach to SEO might make your efforts more successful.
  6. Tips for improving your writing.


Tune in for an insightful conversation with Adam Gent!

Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/adam-gent/ Adam Gent - Independent SEO Consultant and Product Manager Buzzsprout-14083683 Wed, 20 Dec 2023 08:00:00 -0500 4524 adam gent,seosprint,soft skills,persuasion,product management,product manager,technical seo,in house seo,product brief,podcast,digital marketing victories,katherine watier ong,seo podcast 2 3 full false Utilizing Jobs To Be Done Theory in Digital Marketing Utilizing Jobs To Be Done Theory in Digital Marketing About This Episode

Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.

This episode is perfect for you if you’re curious about the following:

  1. How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.
  2. How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.
  3. How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.

Tune in for an insightful conversation with Zac Stucki!

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.

This episode is perfect for you if you’re curious about the following:

  1. How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.
  2. How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.
  3. How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.

Tune in for an insightful conversation with Zac Stucki!

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/zac-stucki/ Zac Stucki - Scaling Consultant and Published Author Buzzsprout-13559528 Tue, 14 Nov 2023 08:00:00 -0500 3548 zac stucki,jobs theory,homeric consulting,business scalability,innovation,business growth, marketing, customer interviews 2 2 full false Can you be more persuasive as an SEO Product Manager? Can you be more persuasive as an SEO Product Manager? About This Episode

Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards.

This episode is for you if you’re curious about the following:

  1. How thinking like a product manager could help your developer relationships.
  2. Tips for pivoting your career toward product management.
  3. How to tell your story effectively to sell through your SEO tests.
  4. How to present your story effectively to win awards.

"The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia

Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode.

Tune in for a captivating conversation with Gus Pelogia!


Connect With Gus


Loved this episode? 

Leave us a review on your favorite podcast app. Tweet and tag us @dmvictories and @kwatier!

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Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards.

This episode is for you if you’re curious about the following:

  1. How thinking like a product manager could help your developer relationships.
  2. Tips for pivoting your career toward product management.
  3. How to tell your story effectively to sell through your SEO tests.
  4. How to present your story effectively to win awards.

"The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia

Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode.

Tune in for a captivating conversation with Gus Pelogia!


Connect With Gus


Loved this episode? 

Leave us a review on your favorite podcast app. Tweet and tag us @dmvictories and @kwatier!

Apple Podcasts

Google Podcasts

Spotify

Castbox

Castro

Overcast

Pocket Casts

Stitcher

Subscribe via RSS



Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/gus-pelogia/ Gus Pelogia - SEO Product Manager at Indeed Buzzsprout-13583576 Wed, 11 Oct 2023 08:00:00 -0400 2744 gus pelogia,product management,seo strategy,marketing strategy,career tips,award-winning entries 2 1 full false Anthropological Insights into SEO Anthropological Insights into SEO About This Episode

We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.

This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. 

"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc


You Will Learn

  1. How anthropology can contribute to a holistic perspective.
  2. The benefits of practicing active listening and note taking during interviews.
  3. The impact of different platforms and audiences on content creation.


Connect With Helene


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.

This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. 

"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc


You Will Learn

  1. How anthropology can contribute to a holistic perspective.
  2. The benefits of practicing active listening and note taking during interviews.
  3. The impact of different platforms and audiences on content creation.


Connect With Helene


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/helene-jelenc Helene Jelenc - SEO Specialist at Flow SEO Buzzsprout-12436837 Wed, 12 Apr 2023 11:00:00 -0400 2575 helene jelenc,anthropological approach,digital marketing,seo,interview tips,podcast, strategies,active listening,note taking,outreach,persona creation,content creation 1 21 full true Emotional Intelligence and Its Role in Digital Marketing Success Emotional Intelligence and Its Role in Digital Marketing Success About This Episode

We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject.


"The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull


Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries.


You Will Learn

  1. How can understanding and improving emotional intelligence help build better relationships and further your career?
  2. What behaviors can help build good relationships and how do they differ online and offline?
  3. What actionable steps can be taken to improve empathy skills and build strong relationships?


Connect With Jo


Resources

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject.


"The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull


Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries.


You Will Learn

  1. How can understanding and improving emotional intelligence help build better relationships and further your career?
  2. What behaviors can help build good relationships and how do they differ online and offline?
  3. What actionable steps can be taken to improve empathy skills and build strong relationships?


Connect With Jo


Resources

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/jo-juliana-turnbull/ Jo Juliana Turnbull - Marketing Consultant and Founder of Turn Digi Buzzsprout-12058963 Mon, 23 Jan 2023 08:00:00 -0500 1935 jo juliana turnbull,emotional intelligence,turn digi,podcast,interview,katherine watier ong,digital marketing victories,building relationship 1 20 full false How to Communicate Negative News and Become a Better Listener to be a More Effective Marketer How to Communicate Negative News and Become a Better Listener to be a More Effective Marketer
About This Episode

With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman.


"I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world."

- Dana Theus


In this episode, you will learn:

  1. How can digital marketers become more effective when communicating negative news?
  2. How can you become a better listener to build empathy and understanding?
  3. Tips for persuading the C-suite vs cross teams. 
  4. Tips for building relationships and be more influential in virtual meetings.

Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits.

This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful. 

Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive.

If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you. 


Connect With Dana


Resources


Other episodes you'll enjoy:


Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]>
About This Episode

With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman.


"I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world."

- Dana Theus


In this episode, you will learn:

  1. How can digital marketers become more effective when communicating negative news?
  2. How can you become a better listener to build empathy and understanding?
  3. Tips for persuading the C-suite vs cross teams. 
  4. Tips for building relationships and be more influential in virtual meetings.

Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits.

This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful. 

Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive.

If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you. 


Connect With Dana


Resources


Other episodes you'll enjoy:


Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/dana-theus/ Dana Theus - CEO of InPower Coaching Buzzsprout-11813805 Mon, 12 Dec 2022 08:00:00 -0500 3583 Dana Theus,InPower Coaching,podcast,interview,wostrategies,Katherine Watier Ong,SEO,digital marketing,career development,marketing 1 19 full false How To Be Persuasive In Managing A Digital Transformation Project How To Be Persuasive In Managing A Digital Transformation Project About This Episode

In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. 

"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."

Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.


In This Episode, You Will Learn

  • How technology affects people's behavior 
  • How to manage change within an organization 
  • The importance of audience segmentation


Connect With Tony


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. 

"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."

Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.


In This Episode, You Will Learn

  • How technology affects people's behavior 
  • How to manage change within an organization 
  • The importance of audience segmentation


Connect With Tony


Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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]]> https://wostrategies.com/podcast/digital-marketing-victories/tony-kopetchny/ Tony Kopetchny - CEO at ParsonsTKO Buzzsprout-11492186 Tue, 08 Nov 2022 09:00:00 -0500 3161 Tony Kopetchny,ParsonsTKO,podcast,katherine watier ong,digital marketing victories,digital transformation,audience segmentation 1 18 full true How to Advance Your SEO Career How to Advance Your SEO Career About This Episode

In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. 

If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you.

In This Episode, You Will Learn

  • How to advance from an SEO specialist to an SEO director in under two years.
  • How to persuade your company or management to invest in SEO resources and hires.
  • Morgan’s strategy for growing and managing her team from one to five in less than two years.
  • If you’re new to SEO, how you can expand your network and understanding of SEO.

Connect With Morgan

Resources Mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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Leave Feedback
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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. 

If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you.

In This Episode, You Will Learn

  • How to advance from an SEO specialist to an SEO director in under two years.
  • How to persuade your company or management to invest in SEO resources and hires.
  • Morgan’s strategy for growing and managing her team from one to five in less than two years.
  • If you’re new to SEO, how you can expand your network and understanding of SEO.

Connect With Morgan

Resources Mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/morgan-petrov/ Morgan Petrov - Director of SEO at Statwax Buzzsprout-11034686 Mon, 01 Aug 2022 08:00:00 -0400 3169 seo,seo career,morgan petrov,podcast,statwax,seo skills,digital marketing victories,katherine ong 1 17 full false How Empathy Can Make You More Successful How Empathy Can Make You More Successful About This Episode
In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: 

  • WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and 
  • COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).

This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.

Key takeaways

  • Using empathy can build stronger human relationships and be more persuasive.
  • How to work with your clients to get them to buy into your work process.
  • How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).


Connect With Will


Resources Mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode
In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: 

  • WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and 
  • COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).

This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.

Key takeaways

  • Using empathy can build stronger human relationships and be more persuasive.
  • How to work with your clients to get them to buy into your work process.
  • How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).


Connect With Will


Resources Mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/will-russell/ Will Russell - CEO of Russell Marketing Buzzsprout-10782897 Wed, 15 Jun 2022 07:00:00 -0400 2893 will russell,russell marketing,launch campaign marketing,crowdfunding campaign,persuasion,crowdfunding tips,product launch,brand launch,digital marketing victories,podcast,marketing tips 1 16 full false Be More Persuasive By Using AI To Hack Behavior Be More Persuasive By Using AI To Hack Behavior About This Episode
In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively.

If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you.

Key takeaways

  • How to “read the room” and pivot your message so that it’s heard on the other end.
  • How to get to the “yes” for your digital strategy recommendations or sales pitch.
  • What body language you should look for on Zoom as a sign that they have an objection to your sales pitch or presentation that you should address.
  • Other sales techniques that you should be aware of to be a more persuasive digital marketer, or to ensure that you’re only talking to clients that are a good fit for you or your agency.

Connect with Ben


Resources Mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode
In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively.

If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you.

Key takeaways

  • How to “read the room” and pivot your message so that it’s heard on the other end.
  • How to get to the “yes” for your digital strategy recommendations or sales pitch.
  • What body language you should look for on Zoom as a sign that they have an objection to your sales pitch or presentation that you should address.
  • Other sales techniques that you should be aware of to be a more persuasive digital marketer, or to ensure that you’re only talking to clients that are a good fit for you or your agency.

Connect with Ben


Resources Mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/benjamin-bressington/ Ben Bressington - CEO of Behavior Sales Buzzsprout-10380160 Thu, 14 Apr 2022 08:00:00 -0400 3260 ben bressington,behavioral sales,digital marketing,digital marketing strategies,personality intelligence,sales pitch, 1 15 full true Evaluate Your SEO Skills As A Digital Marketer Evaluate Your SEO Skills As A Digital Marketer About this episode

In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan.

Key takeaways

  • The different SEO skills required based on the site or industry you work in. 
  • How can you fill the gaps if you’re working on a site that needs skills outside of your skillset or your teams.
  • What steps you can take to self-evaluate and grow your own skillset as you advance in your career.
  • Where to find SEO resources for self-evaluation.
  • How you can evaluate your team members and help them set goals for the year.
  • How you can gain the skills to be more persuasive in giving SEO recommendations.

Connect with Chris

Resources mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About this episode

In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan.

Key takeaways

  • The different SEO skills required based on the site or industry you work in. 
  • How can you fill the gaps if you’re working on a site that needs skills outside of your skillset or your teams.
  • What steps you can take to self-evaluate and grow your own skillset as you advance in your career.
  • Where to find SEO resources for self-evaluation.
  • How you can evaluate your team members and help them set goals for the year.
  • How you can gain the skills to be more persuasive in giving SEO recommendations.

Connect with Chris

Resources mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/chris-green/ Chris Green - SEO Consultant and Trainer Buzzsprout-10047716 Tue, 15 Feb 2022 08:00:00 -0500 3541 chris green,digital marketing skills,seo skills,self-evaluation,career improvement,persuasion skill,career goals 1 14 full false How To Optimize Videos in Your Marketing Strategy How To Optimize Videos in Your Marketing Strategy About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.

So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

Key takeaways

  • Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.
  • Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.
  • How to think through new tools and tactics to become a more effective virtual speaker.
  • How marketers can become more effective by using videos as well as more interactive virtual events.

Connect with Patrick

Resources mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.

So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

Key takeaways

  • Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.
  • Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.
  • How to think through new tools and tactics to become a more effective virtual speaker.
  • How marketers can become more effective by using videos as well as more interactive virtual events.

Connect with Patrick

Resources mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/patrick-frank/ Patrick Frank - Author and Professional Video Producer Buzzsprout-9697272 Wed, 15 Dec 2021 08:00:00 -0500 2891 patrick frank,video seo,using video to persuade,digital marketing skill,seo tips,digital marketing tips,katherine watier ong,digital marketing victories podcast,podcast 1 13 full false How To Future-Proof Your Business How To Future-Proof Your Business About this episode

In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans.

Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.

Key takeaways

  • How to future-proof an organization?
  • How does digital marketing fit into the concept of future-proofing?
  • How does “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?
  • What is the biggest opportunity with social media data that is not being used today by most businesses?

Connect with Terry

Resources mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About this episode

In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans.

Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.

Key takeaways

  • How to future-proof an organization?
  • How does digital marketing fit into the concept of future-proofing?
  • How does “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?
  • What is the biggest opportunity with social media data that is not being used today by most businesses?

Connect with Terry

Resources mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/terry-dry/ Terry Dry - CEO & Founder of Future Proof Advisors Buzzsprout-9226039 Tue, 21 Sep 2021 09:00:00 -0400 3280 terry dry,future proof business,future proof advisors,digital marketing,business growth,podcast,katherine watier ong 1 12 full false How To Make Websites Accessible by Americans With Disability How To Make Websites Accessible by Americans With Disability About this episode

In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. 

In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.

Key takeaways

  • How to make websites accessible to people with disabilities?
  • How to add accessibility to your SEO service offerings?
  • How to test your site for accessibility?
  • How to convince and push your clients to take action?
  • How to encourage your clients to write about various topics?
  • Where to find templates to help make your site more accessible?
  • Where to find a beginner’s guide to accessibility?

Connect with Lea Scudamore

Linked resources

Available on podcast webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About this episode

In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. 

In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.

Key takeaways

  • How to make websites accessible to people with disabilities?
  • How to add accessibility to your SEO service offerings?
  • How to test your site for accessibility?
  • How to convince and push your clients to take action?
  • How to encourage your clients to write about various topics?
  • Where to find templates to help make your site more accessible?
  • Where to find a beginner’s guide to accessibility?

Connect with Lea Scudamore

Linked resources

Available on podcast webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/lea-scudamore/ Lea Scudamore - Director of SEO at AIMCLEAR Buzzsprout-8978658 Mon, 09 Aug 2021 08:00:00 -0400 3503 seo,lea scudamore,aimclear,website accessibility,accessibility guide,katherine watier ong,podcast,digital marketing victories 1 11 full false How To Be An In-House Catalyst For Change How To Be An In-House Catalyst For Change About this episode

In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. 

In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. 

With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.


Key Takeaways

  • How to leverage the G.R.I.T. Marketing Method to gain influence.
  • How to be successful as an in-house catalyst for digital marketing change.
  • How to grow your own career and your ability to influence your audience.
  • How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.
  • How to develop a Map of Influence that identifies all the ways you can make an impact.
  • How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.
  • Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)


Connect with Christina del Villar
Check out her website
Follow her on Twitter
Connect with Christina on LinkedIn


Links mentioned

Available on podcast webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About this episode

In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. 

In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts. 

With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.


Key Takeaways

  • How to leverage the G.R.I.T. Marketing Method to gain influence.
  • How to be successful as an in-house catalyst for digital marketing change.
  • How to grow your own career and your ability to influence your audience.
  • How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.
  • How to develop a Map of Influence that identifies all the ways you can make an impact.
  • How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.
  • Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)


Connect with Christina del Villar
Check out her website
Follow her on Twitter
Connect with Christina on LinkedIn


Links mentioned

Available on podcast webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/christina-del-villar/ Christina Del Villar - Founder and Chief Marketing Strategist at Christina Del Villar LLC Buzzsprout-8505149 Wed, 14 Jul 2021 13:00:00 -0400 3894 Christina Del Villar,podcast,change agent,digital marketing victories,GRIT marketing,in house catalyst,katherine watier ong 1 10 full false The Soft Skills Necessary for SEO Success The Soft Skills Necessary for SEO Success Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA.

Key Takeaways: 

Tom unpacks:

  • How to kickstart a project with an organization to create and build momentum
  • Help the client’s marketers (who are often in the weeds) communicate with the C-suite
  • How to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.

Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. 

We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.

Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:

Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek. 

With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence. 

Connect with Tom Critchlow

Check out his website
Follow him on Twitter
Learn more about SEO MBA

Links mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA.

Key Takeaways: 

Tom unpacks:

  • How to kickstart a project with an organization to create and build momentum
  • Help the client’s marketers (who are often in the weeds) communicate with the C-suite
  • How to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client.

Tom also provides insights into how he structures his strategic consulting engagements for iterative work (vs deliverables) as a method to keep the momentum going. 

We also discuss his upcoming book tentatively called, The Strategic Independent - currently free to read on his website at tomcritchlow.com.

Finally, he walks us (independent digital marketing consultants) through how to create a plan for success focused around this singular question:

Tom Critchlow has a decade of experience in digital media, leadership, and growth. He is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He previously worked at Google’s Creative Lab and Distilled prior to starting his own consultancy. He works with a handful of clients every year and typically works with clients for extended periods. Clients include The New York Times, Google, Dotdash, Gartner, Etsy, and Seatgeek. 

With his SEO MBA project, he helps knowledgeable SEO professionals to gain confidence and uplevel their careers with executive presence. 

Connect with Tom Critchlow

Check out his website
Follow him on Twitter
Learn more about SEO MBA

Links mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/tom-critchlow/ Tom Critchlow - Founder and blogger at SEO MBA Buzzsprout-8343897 Wed, 21 Apr 2021 08:00:00 -0400 3522 tom critchlow,podcast,digital marketing victories,katherine watier ong,seo,soft skills,seo mba,seo consultant,digital marketing consultant 1 9 full false Persuade More Effectively by Becoming a Better Speaker Persuade More Effectively by Becoming a Better Speaker Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk.

Key Takeaways: 

  • Learn how you can work on your communication skills to become more successful at persuading others.
  • Hear about how becoming a better communicator can elevate your personal brand.
  • How, as an introvert, can you easily earn confidence in public speaking and storytelling?
  • Get tips for switching up your communication style to be more effective on video calls during this age of social distancing and Zoom meetings. 

Links Mentioned:

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk.

Key Takeaways: 

  • Learn how you can work on your communication skills to become more successful at persuading others.
  • Hear about how becoming a better communicator can elevate your personal brand.
  • How, as an introvert, can you easily earn confidence in public speaking and storytelling?
  • Get tips for switching up your communication style to be more effective on video calls during this age of social distancing and Zoom meetings. 

Links Mentioned:

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/brenden-kumarasamy/ Brenden Kumarasamy - Executive Communication Coach Buzzsprout-7519309 Mon, 08 Mar 2021 09:00:00 -0500 2994 brenden kumarasamy,seo,podcast,katherine watier ong,digital marketing victories,communication skills,personal brand 1 8 full false Using Data to Persuade, Train and Pivot your Marketing Team and Strategy Using Data to Persuade, Train and Pivot your Marketing Team and Strategy Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller, President and CEO of Marketing Mojo.

Key Takeaways: 

  • How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful.
  • How to evaluate new marketing team members that might have the DNA to be successful in digital marketing.
  • Tips for integrating the marketing and sales efforts at your organization or client’s organization. 
  • Her tips for getting her strategies implemented when it involves IT departments. 

Connect with Janet

Links mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller, President and CEO of Marketing Mojo.

Key Takeaways: 

  • How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful.
  • How to evaluate new marketing team members that might have the DNA to be successful in digital marketing.
  • Tips for integrating the marketing and sales efforts at your organization or client’s organization. 
  • Her tips for getting her strategies implemented when it involves IT departments. 

Connect with Janet

Links mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/janet-driscoll-miller/ Janet Driscoll Miller - President and CEO of Marketing Mojo Buzzsprout-7264723 Mon, 08 Feb 2021 10:00:00 -0500 4035 janet driscoll miller,podcast,digital marketing victories,seo podcast,digital marketing campaigns,data first marketing,marketing mojo 1 7 full false Everything You Need To Know About Latinx Marketing Everything You Need To Know About Latinx Marketing Learn more about how to target the Latinx Community with Javier von Westphalen from Emergent Element.

Key Takeaways: 

  • What is the most common mistake in global brands when targeting different cultures?
  • We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.
  • How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. 
  • How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  

Connect with Javier

Resources Mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Learn more about how to target the Latinx Community with Javier von Westphalen from Emergent Element.

Key Takeaways: 

  • What is the most common mistake in global brands when targeting different cultures?
  • We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.
  • How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. 
  • How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  

Connect with Javier

Resources Mentioned

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/javier-von-westphalen/ Javier von Westphalen - Principal at Emergent Element Buzzsprout-6570310 Mon, 07 Dec 2020 06:00:00 -0500 3903 Javier von Westphalen,Latinx Marketing,Emergent Element,Digital Marketing Victories,Katherine Watier Ong,podcast 1 6 full false How To Grow Your Business With Content Marketing How To Grow Your Business With Content Marketing Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. 

Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . 

Key Takeaways: 

  • How to track the lifecycle of an idea and vet it’s potential success before implementing.
  • Why you should always track how those ideas drive ROI.  
  • How important is to have an Ideal Customer Profile (ICP) to organize your strategy.
  • How content marketing can shift interest in your brand.

Connect with Lori

Links mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. 

Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn global thanks to her insightful techniques. . 

Key Takeaways: 

  • How to track the lifecycle of an idea and vet it’s potential success before implementing.
  • Why you should always track how those ideas drive ROI.  
  • How important is to have an Ideal Customer Profile (ICP) to organize your strategy.
  • How content marketing can shift interest in your brand.

Connect with Lori

Links mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/lori-sullivan/ Lori Sullivan - Vice President of Marketing at Fleetio Buzzsprout-5664805 Fri, 09 Oct 2020 08:00:00 -0400 2968 content marketing,digital marketing,digital marketing victories,fleetio,grow your business,ideal customer profile,lori sullivan,podcast 1 5 full false An Insider’s Guide To Award-Winning SEO Leadership An Insider’s Guide To Award-Winning SEO Leadership About this episode:
In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.  

He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:

A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.

Key takeaways:

  • How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations. 
  • How the connection and synergy between the team and client can drive true organizational change and SEO success.
  • Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site. 

Connect with John:

Links mentioned:
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About this episode:
In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.  

He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:

A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.

Key takeaways:

  • How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations. 
  • How the connection and synergy between the team and client can drive true organizational change and SEO success.
  • Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site. 

Connect with John:

Links mentioned:
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/john-morabito/ John Morabito - VP of SEO at Stella Rising Buzzsprout-5573050 Thu, 08 Oct 2020 10:00:00 -0400 3557 digital marketing victories,john morabito,podcast,stella rising,seo agency,seo team,team management,leadership 1 4 full false Music and SEO Changed How I Think About Marketing Music and SEO Changed How I Think About Marketing About This Episode
In this interview, Dan Shure talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. 

Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire.

Key Takeaways

  • How to discover the keywords that work for you
  • How to have a killer SEO strategy, even if you’re not tech-savvy
  • How to turn your meetings into valuable training material within the company

Connect with Dan

Resources mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode
In this interview, Dan Shure talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. 

Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast Experts on the Wire has amassed over 600,000 downloads since launching in 2016. Dan’s SEO quotes, articles & interviews have appeared in publications such as The New York Times, The Next Web, Drift.com, Moz, and Entrepreneurs on Fire.

Key Takeaways

  • How to discover the keywords that work for you
  • How to have a killer SEO strategy, even if you’re not tech-savvy
  • How to turn your meetings into valuable training material within the company

Connect with Dan

Resources mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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]]> https://wostrategies.com/podcast/digital-marketing-victories/dan-shure/ Dan Shure - SEO consultant and co-owner of Evolving SEO Buzzsprout-5573008 Wed, 07 Oct 2020 10:00:00 -0400 3105 client relationships,dan shure,digital marketing victories,experts on the wire,seo keywords,podcast,seo strategy,evolving seo,katherine watier ong 1 3 full false Doing Social Media The Right Way Doing Social Media The Right Way About This Episode
In this episode, learn about how Reddit's paid advertising works and their organic reach with this intro to their algorithm from previous head of brand, Joe Federer.

Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.

Key Takeaways

  • How the different social networks “bubble up” content based on the context that resonates on those networks.
  • How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and Instagram
  • Why you need a different content approach and brand voice to each platform to be successful. 
  • Which network would work the best if you’re interested in changing the perceptions of your brand.

Connect with Joe
Check out his website
Follow him on Twitter
Pre-order his new book

Links mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode
In this episode, learn about how Reddit's paid advertising works and their organic reach with this intro to their algorithm from previous head of brand, Joe Federer.

Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.

Key Takeaways

  • How the different social networks “bubble up” content based on the context that resonates on those networks.
  • How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and Instagram
  • Why you need a different content approach and brand voice to each platform to be successful. 
  • Which network would work the best if you’re interested in changing the perceptions of your brand.

Connect with Joe
Check out his website
Follow him on Twitter
Pre-order his new book

Links mentioned
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/joe-federer/ Joe Federer - Author and Social Marketing Strategist Buzzsprout-5572624 Tue, 06 Oct 2020 16:00:00 -0400 2852 brand voice,content,digital marketing,digital marketing victories,Joe Federer,McGrawHill,organic reach,podcast,reddit,social media,social networks,The Hidden Psychology of Social Networks 1 2 full false How to Sell Through Your Strategy Internally How to Sell Through Your Strategy Internally About This Episode

This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy

Kathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. Currently, she serves as the VP of Marketing at Attila Security and podcast host, but before that, she ran her own digital marketing agency.

Key Takeaways

  • How to set up the initial plan for start-ups
  • Why you need to learn to say no
  • How to build success paying attention to your internal clients
  • What is the best way to generate content in your business early days

Connect with Kathleen

Links mentioned
Find on episode webpage.


Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> About This Episode

This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy

Kathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. Currently, she serves as the VP of Marketing at Attila Security and podcast host, but before that, she ran her own digital marketing agency.

Key Takeaways

  • How to set up the initial plan for start-ups
  • Why you need to learn to say no
  • How to build success paying attention to your internal clients
  • What is the best way to generate content in your business early days

Connect with Kathleen

Links mentioned
Find on episode webpage.


Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

]]> https://wostrategies.com/podcast/digital-marketing-victories/kathleen-booth/ Kathleen Booth - VP of Marketing at Attila Security and Podcast Host Buzzsprout-5572549 Wed, 23 Sep 2020 13:00:00 -0400 3037 brand discoverability,digital marketing victories,inbound success podcast,kathleen booth,podcast,seo,start up strategy,katherine watier ong 1 1 full false