Hello and  thanks for listening to SEO tips today 

In May, Semrush changed its keyword difficulty. 

Keyword Difficulty (KD) is a metric that tells you how much SEO effort it might take to organically rank a page in the top 10 results on Google for a certain keyword. And overall with keyword difficulty, the higher the percentage is, the harder the competition will be.

They launched an infographic walking through how they now calculate KD which might be worth printing and putting on your wall.

The new calculation that takes into account the median # of backlinks & Authority Score PLUS the relative weight of the links and what the SERP looks like related to other SERP features.

From an inbound link perspective, it looks at:

• Median number of referring domains pointing to the URLs that are ranking.
• The median authority score of the domains that are ranking
• Median ratio of  ratio of follow no follow links pointing to the URLs that are ranking.

And then it takes into account the keyword itself. And in that case it looks at:

• The median number of referring domains for the ranking URLs.
• search volume 
• median follow no follow ratio for ranking URLs 
• featured snippet
• instant answer
• Whether the keyword is branded 
• local pack 
• Knowledge panel 
• top stories
• People also ask 
• sitelinks 
• the word count in the keyword 
• or whether the search result has no search features.

Semrush then weights the score based on whether or not it's in a regional database to ensure that the data is not skewed by less populated countries with lower search volume. 

Now I recommend that nobody takes one of these measurements and runs with it in a vacuum for every keyword where you want to create a plan to rank you should actually take a look at the SERP results. I have found that for some Industries frankly the search results are whitelisted. In my experience, you discover the true lift around what it will take to rank for particular keywords once you do a competitive analysis. That competitive analysis should include finding out how many SEOs are working for the other brands with which you compete. For example,  I've had to tell Federal clients that they can't rank for particular topics because the other brands appearing in those search results have huge SEO teams.

So that's your SEO tip for today -  be aware that the keyword difficulty measurement in Semrush has changed and plan accordingly to make sure your clients are aware.

Thanks for listening come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Do you have a site with mixed content - both YMYL (Your Money or your Life) and other types of content? Do you know if that is best for organic traffic?

Hello. Thanks for listening to SEO tips today.

Here’s the takeaway: for that YMYL content to rank (and that’s content where Google thinks could have an impact on the searcher’s current or future well-being (physical, financial, safety, happiness, etc.).  You need to break the site in two.

As you probably know, YMYL content needs to be created with a high level of expertise and authority.

Yes, that’s the latest guidance from John Muller at Google - your non-YMYL content is probably dragging your site down. This came up in Google’s April  SEO office hours. 

Thanks for listening. Come back tomorrow for another SEO tip. 

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Google updated its User CTR Patent

Hello. Thanks for listening to SEO tips today.

Yes, they say that they don’t use click-through rates, but they just filed an update to their CTR patent. You should read Bill Slawski’s analysis to make up your mind. I’m in the camp of using user signals (and we know that Bing does), so I think it’s worth adding to your SEO processes.

Thanks for listening. Come back tomorrow for another SEO tip. 

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Did you know that Google can figure out *who* wrote your site content?

Hello. Thanks for listening to SEO tips today.

John Mueller says they use something called recognition where they spot writing patterns that they know comes from a particular author, even if there isn’t a bio on the site. 

However, Google still recommends a biography and links to your author’s social media profiles. 

Now is the time to develop even deeper relationships with subject matter experts to write your content (vs. unknown ghostwriters). Search Engine Journal covers it in more detail.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Spotify had made sharing podcast content easier

Hello. Thanks for listening to SEO tips today.

Spotify lets you share a specific timestamp from a podcast. When you tap the share button, you’ll see a toggle option that enables you to create a link for the particular spot in the podcast you want to share. This is also helpful as a host if you’re going to share specific mentions of resources or other people in your marketing promotions for each episode. Learn more here.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Subfolders vs subdomain - which is more effective when you’re consolidating your website?

Hello. Thanks for listening to SEO tips today.

Here’s the tip (and is what I recommend to clients): moving to a subfolder almost always increases traffic

But don’t take my word for it. Rand Fishkin recently shared 14 case studies around how moving a subdomain to a subfolder (almost always) increases search traffic

And how moving from a subfolder to a subdomain (almost always) decreases search traffic. I’ve added a link to his tweet thread on my site. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about RSS feeds.

Hello. Thanks for listening to SEO tips today.

Google recently announced an updated use for RSS - allowing users to follow brands

I spotted this announcement on the Chromium blog - an option to enable Android users (using Chrome Canary) to follow their favorite websites and opt into RSS feed updates via a “follow” button. Just when you thought RSS had died - here’s another reason to keep it alive and up to date. I kid, of course, as Bing LOVES RSS feeds and podcasts are based on RSS.

So make sure that your RSS feeds are accessible by search engine bots and go ahead and upload them into Google Search Console and Bing Webmaster Tools.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about the Google I/O Updates that impact SEO

Hello. Thanks for listening to SEO tips today.

Here’s a quick overview of the updates from Google I/O that impact SEO.

1. Google announced their new natural language engine - that they call MUM (the Multitask Unified Model). This model will allow them to answer sophisticated queries such as:
 
"I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall. What should I do differently to prepare?" 

It also gives users answers from different search verticals and harvests information from over 75+ languages. Google pulls information from various sources: Lens, Photos, YouTube, Google Search, Gmail, Maps, and Shopping. It can understand implicit meaning and context 1000x better than BERT.

2. Google provided details around their handling cookies (which BTW dropping first-party cookies has now been pushed off for two years), details around APIs, PWAs, and Web Core Vitals improvement tips.

3. They also talked about how in May, they started rolling out About This Result to all English results worldwide. They plan to add more details to the panel with information about how a site describes itself, what other sources are saying about it, and related articles to check out. Google states that they pull this information from Wikipedia, so if your brand’s information on Wikipedia is out of date, I can refer you to a reputable Wikipedia coach who can help you resolve the issue.

4. Shopping Graph announcement. Google uses its “deep understanding of products, sellers, brands, reviews, product information, and inventory data” to power this shopping graph. Additionally, when you take a screenshot, Google Photos will prompt you to search the photo with Lens, so you can immediately shop for that item if you want. Shopping Knowledge Graph will connect to Google Lens, YouTube, Images, Photos, Chrome, and loyalty programs and display shopping carts on the Chrome homepage.

5. Google has released open-source Schemarama, which hosts a variety of schema troubleshooting tools. They have also added more rich snippets that you can earn in search based on your schema markup, like online activities that they can do from home, math solvers, and practice problems. They also reminded us of how to mark up your videos for their key moments for additional rich display in Google search.

So that’s the update.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about GA4 and its different terminology

Hello. Thanks for listening to SEO tips today.

Let’s talk about two different terms you’ll find in GA4 that are not in the older version of Google Analytics.

Google Analytics 4 Bounce Rate (Why It Isn’t In GA 4)

In GA4, Google has flipped it to engagement rate, which is “engaged,” a session must either result in a conversion, last over 10 seconds, or have multiple screens or page views. This article also goes into an explanation of the new page value metric in GA4.

What are Data Streams in Google Analytics 4?

GA4 is SO different from Universal Analytics, and it’s worth reading this article as a way to start to get familiar with the new ways data is filtered and viewed in GA4 vs. what you’re used to.

If you’d like to learn more about GA 4, Olga Zarzenczna has created a Basic GA 4 Guide at seosly.com.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about Facebook Groups

Hello. Thanks for listening to SEO tips today.

1.8 Billion People Use Facebook Groups Every Month

This is a HUGE amount of potentially untrackable visits to your site - Facebook groups are a part of that “dark web” you heard talked about - unless, of course, you’re in the group, and you’ve shared a link with UTM tracking. 

So how do you take advantage of this audience?

Well, If your audience is active in Facebook groups, you can often reach out to an admin to see if your brand can hold an AMA of value to the group. 

Or if the group is relevant to you personally, you can join the group. I’m a member of a variety of podcasting groups which allow for you to share your most recent episode once a month.  One of those groups is using a text to email confirmation method that I’ve seen speakers use. They trigger it at the sign-up questions for their group and you’re automatically added to their Facebook group. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

How to Create a plan to build a Page or Hub that sets you up as a Topical Authority

Hello. Thanks for listening to SEO tips today.

This article from OnCrawl was an intense read, but the most helpful part I picked up is the following tips around creating a topical map before creating a content hub, which includes: 

1. Crawl your competitors’ sitemaps to understand their topical maps.
2. Pull Google Trends - the related queries and related topics.
3. Collect data from autocomplete and search suggestions.
4. Notice how your competitors are connecting content hubs.
5. Use Google Knowledge Graph to pull relevant entities.
6. Use non-web resources to view the properties of entities and their hierarchies and connections.
7. Check competitor’s anchor texts for a specific article internally and externally.

And my tips: 

• Use Wiki Topic Grapher to graph the topic based on the entities in Wikipedia pages.
• Use social media forums like Quora or Reddit to understand the additional questions users post on your topic and add those to your content brief. 
• Read the comments on the top pages ranking in search to spot additional insights around your topic.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about whether Mobile Only Indexing might be impacting your site.

Hello. Thanks for listening to SEO tips today.

If you were not aware, Google announced that they would crawl all sites (desktop or mobile) with the mobile-only crawler. This announcement means that if you have anything on your desktop site that is not on the mobile view (content, comments, reviews, etc.) - those will not be in the new index. They started dropping desktop-only sites (March 2021) out of their index, but the last batch of sites is being moved over to mobile indexing in April/May 2021.  

I think most people think because they have a responsive site that they will be fine, but that’s why I find Mike King’s analysis of the impact of mobile-only indexing so interesting. 

His article was probably the most impactful I read last month. Mike looked at the disparity between mobile sites and their desktop counterparts, and he predicts that those missing elements will significantly impact SEO rankings. He also offers up a free tool to help you troubleshoot on your own, called PARTITO. It lets you check to see if your desktop and mobile experiences for search engines are the same or if you’re missing items on mobile from a technical perspective.

So that’s your tip for the day.

Double-check that the relevant parts of your site that are on your desktop site are also visible to Googlebot’s Smartphone crawler.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

How much of an impact will Web Core Vitals have on your organic traffic? Learn more in today's SEO tip.

View podcast show notes at:
https://wostrategies.com/podcast/seo-tips-flash-briefing/web-core-vitals-impact-on-website

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about optimizing your podcast

Hello! And thanks for listening to SEO tips today.

First of all, did you know that (based on the State of Podcasting Listening 2021 report) the number of Americans listening to a podcast (80 million) is more than the number of Americans who reported ever using Twitter, TikTok, or Snapchat? 

And Spotify’s US podcast listenership is on track to be larger than Apple’s! According to a new market forecast, Spotify’s U.S. podcast listenership will surpass Apple Podcasts for the first time this year. Sarah Perez of TechCrunch has the numbers: Spotify is expected to reach 28.2 million listeners per month, a slim margin over Apple Podcasts’ 2 million. 

So here’s your tip:

If you’re running a podcast and not distributing to every podcasting platform on the planet, stop reading this email and do that now. I use Buzzsprout for my show.

AND if even if you don’t have a podcast of your own, you should add becoming a guest on a podcast to your marketing list. Or, perhaps use the Podcast Audience Grap tool, which will tell you, for most shows, which other podcasts share a similar audience. It visualizes connections between podcast ‘neighbors’ as a 3D graph, informing choices around ads and promo swaps, or in this case, guest spots.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Google’s newest data set

Hello! And thanks for listening to SEO tips today.

Let’s talk about Google’s newest data set and how I think they might apply it to search.

Google is going to offer heart and respiratory rate measurements using just your smartphone’s camera. I think this is creepy.  I wonder what they will do with this data? They already have patents filed around keeping the user’s voice and emotional state in mind when providing search (or voice) results. If you are not taking into account your customer’s emotional state when creating personas, you should.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Free public speaking tips

Hello! And thanks for listening to SEO tips today.

Last month I also released a new podcast episode on the Digital Marketing Victories podcast. If you're interested in public speaking tips, or how to speak persuasively on Zoom meetings, or need suggestions about how to improve your soft skills but are introverted, this episode is for you! 
https://digitalmarketingvictories.com/podcast/episode-8-brenden-kumarasamy/

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Google Has Updated My Business Guidelines For Co-Working Spaces

Hello! And thanks for listening to SEO tips today.

The update mentions that if your business location is out of a co-working space, it must have signage, accept customers, and have staff at the site eligible to have a Google My Business listing with a coworking address. This change is an improvement over the outright ban on coworking spaces as business locations.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about the SEO tools and resources that I discovered last month.

Hello! And thanks for listening to SEO tips today.

Today’s tip is just going to be a quick rundown of the new tools and resources that I’ve discovered and bookmarked. Let’s get into it.

Here are the newly released SEO tools that are worth checking out:

• SEOAsked.com - This is a directory of quotes from Googlers from SEO’s questions. This site makes my homegrown Trello board, where I save these quotes for audit documents (and client questions). I’m so stoked that someone built this. 
• FYI: Chrome is now hiding all URL paths and showing the domain name for all URLs unless you hover over your address bar. See Lily Ray’s tweet.
• Here’s a timeline of changes to Structured Data
• Quick Google Search Console Insights [free Google Sheet]
• Google Data Studio Templates and Learning Resources
• Hamlet's Batista's SEO contributions
• SEO Forecasting: A Google Sheets Template
• Free PowerPoint templates and Google Slides themes
• Cumulative Layout Shift GIF Generator
• Learning Python for SEO: https://i.codeseo.dev and https://searchenginejournal.com/author/ruth-everett/#close and https://jcchouinard.com/python-for-seo/ and https://www.jcchouinard.com/python-for-seo/ and Automate the Boring Stuff with Python http://automatetheboringstuff.com/ 

That’s your roundup of new tools and resources. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Today’s tip is going to focus on whether any benefit to adding audio files to your website.

Hello! And thanks for listening to SEO tips today.

And the latest from Google, No. There is no SEO benefit to audio versions of text posts.

Unlike photo and video, Google doesn’t do anything special with audio content that is not part of a podcast, and it’s not processed separately by Google. 

However, IF you have audio in a podcast format and surface it via an RSS feed, Google can index it via your podcast feed and surface it in Google’s podcast search and the podcast one box.  

So the takeaway here is to no just randomly upload audio files to your landing pages, but instead launch a podcast to take advantage of potentially a new traffic source to your content.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Curious about the new brand associations in Google Search Console? We are going to talk about what they are in today’s tip.

Hello! And thanks for listening to SEO tips today.

This new feature lets you link your Google Search Console account to any other Google property (Analytics, YouTube, etc.) and “ can unlock more functionality for your site.” This feature helps Google associate your entities together. Every webmaster should go ahead and associate all of your Google properties together. There’s more about the new feature in the Google Search Console help files.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Do you know much of your direct traffic is actually Google Discover?

Are you suspicious that your direct traffic might instead be Google Discover traffic? Learn more about how to get a sense of this in today's tip.

Hello! And thanks for listening to SEO tips today.

Unfortunately, Google Discover is recorded as “Direct” in your analytics, though you can add a filter to your Google organic traffic in Google Analytics to find out how much. You can go to your traffic report, flip to Google as your traffic source, add the secondary dimension of Direct Session, and add the following: “include” direct session containing “no.” 

If you line up your Discover reporting from Google Search Console and it matches direct spikes in Google Analytics - that’s probably the source of your direct traffic spike. Also, until last month, when a user opens a Chrome tab on Android or iOS to use Google Discover, it was *not* shown in the Google Search Console reporting, and now will be.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Topical expertise and ranking

Hello! And thanks for listening to SEO tips today.

Google’s John Mueller said they could recognize if a site has a good reputation on a specific topic area. Websites should work to build a reputation within a particular topic area. Additionally, I’ve seen via the various search algorithm updates over the years that being too broad topically for a website could be more challenging from a ranking perspective.

If you’re curious about your current topical authority, it turns out that you can get a sense of your topical authority by looking at topical citation flow in Majestic. Majestic looks at the backlink profile that your website has had based on the types of websites linking to you.

So that’s your quick tip for today. If you are working on a brand new website, you need to be aware that you will need to build your authority and expertise in a specific niche topic. 

You do this through your overall real-life marketing efforts and by strategically building backlinks from websites that cover topics (or closely related topics) you’re an expert in. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about the SEO tools and resources that I’ve recently discovered.

Hello! And thanks for listening to SEO tips today.

So today’s tip is just going to be a quick rundown of the new tools and resources that I’ve discovered and bookmarked. Let’s get into it.

• I found a great case study around strategically allowing indexing of your faceted navigation based on search volume to increase organic traffic. 
• I also found case study from Deloitte on how improvements in mobile site speed positively affect a brand’s bottom line.
• Spark Content Optimizer. A quick (and free) one page at a time SEO audit tool (and a Chrome browser plugin). 
• Here’s a  software option called SpeedCurve to measure the Web Core Vitals for your site via synthetic testing. 
• Free Google Search Console Data Exporter - which allows you to export all of your GSC query data - code free. 
• Analytics Mania has some great Google Analytics 4 and Google Tag Manager starter views on their YouTube channel that I would recommend.
• Labrika at Labrinka.com- This one was new to me.. machine learning-powered all-in-one SEO tool. It includes page-specific, machine learning powered content suggestions. 
• Ahrefs’ new Site Explorer 2.0. You can use it to show changes in pages and keywords impacted by algorithm updates.

That’s your roundup of new tools and resources. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Let’s talk about Keyword Research Tips For YouTube Videos

Hello! Thanks for listening to SEO tips today.

This tidbit comes from the YouTube Creator Insider channel, where members of YouTube’s search and discover team answer questions from users. 

In their video about search and discovery, they shared the following. 

Here are their three recommended tactics for keyword research:

1. Audience Insights
2. Google Trends
3. Competitor Analysis

Audience Insights are found within YouTube Analytics and show creators what other videos your audience is watching. Smart optimizers would note the titles and thumbnails of those videos to see if there are enhancements that you can make to your videos.

Google Trends (filtered for YouTube), which most SEOs should be familiar with helps you spot trending topics in general which you can apply to your YouTube video creation. 

And Competitive analysis involves looking at which videos appear in YouTube search when you search. You should analyze how your competitors are optimizing the labeling of their video and their video format and how they are working to increase their overall watch time and engagement. 

I would also add that tools like Ahrefs and Keyword.io actually help you query the YouTube database and show you monthly averages for queries on YouTube.

So that’s your tip for today. Three areas you can use for keyword research for YouTube videos.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Finding missing URLs that need redirects during website migrations

We are going to talk today about all of the ways you can find URLs with backlinks to your site that might need redirects during website migrations.

Hello! Thanks for listening to SEO tips today.

All week I’ve been living in spreadsheets over the past month-  tracking down the links that were missed during the original round of redirect mapping for a client’s recent website migration. This client site has been migrated quite a few times over the years and has seen various domain changes as well.

Here are all of the places that I’ve discovered additional backlinks that need mapping:

Ahrefs backlink tools - particularly the best pages by links report. I also spent quite a bit of time looking at the HTTP version of the site to make sure that I’ve captured everything.

SEMRush - particularly the ability to go back in time.

Bing Webmaster Tools - it turns out that Bing never forgets your URL structure, and you can find that in their Site structure reporting.

In all of these reports, if I spot a new domain that looks like it would potentially be an earlier version of this site, I've put that new domain in the various SEO tools to see if those sites have backlinks (or are ranking for some reason).

I’ve also pulled URLs that are still ranking from the old domains in Google Search Console and Bing webmaster tools to troubleshoot any URLs that do not have active redirects or were missed. 

And I’ve gone into Google Analytics for the old site and have pulled URLs that are still getting human traffic that need redirects.

And when I load the final result URL, I use the Chrome Redirect Path plugin to make sure that the redirects are true 301 redirects and not some other version. I’ve also eyeballed the page, and many tools will only execute the first redirect, which could be a 301 but at the next hop, the URL could resolve into a 404. 

You want to make sure that your redirects are 301s and that they resolve to a page that is indexable, it’s not blocked by a meta noindex tag or a robots.txt directive. I quickly spot-check these types of issues with the SEO Minion Chrome plugin (my current favorite plugin).

Of course, you can do some of this checking in bulk with ScreamFrog, but sometimes you just need to look at what page is rendered to make sure that the final redirect makes sense.

So that’s your tip for today. Be a true investigator to map all of those redirects post-migration!

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Tips around robots.txt file and workarounds

Hello, and thanks for listening to SEO tips today.

Just last week a client asked me where the best place to put an XML sitemap file was, which made me curious as to whether there are best practices for robots.txt file locations as well.

When it comes to an XML sitemap file, the best practice is to have it at the root of the domain it covers, and usually, it’s at domain.com/sitemap.xml. BUT if you list the XML sitemap file and submit it via Google Search Console, Google doesn’t care where it’s located. So to repeat, you could load the sitemap file up into a subfolder, submit it to Google Search Console, and any URLs in there can be for any verified path on your account.

Related to robots.txt files, you also can host it anywhere, just as long as it 301 redirects to your domain (Source).

So that’s your tip for today - workarounds if you can’t host either your XML sitemap file or robots.txt in the “ideal” locations.

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Today we are going to highlight a few stats focused on how important it is to be mobile friendly.

Hello! Thanks for listening to SEO tips today.

So I wanted to share some great insights on our increasing mobile use here in the US from App Annie.

The highlights:

• We collectively spent 4.2 hours on our phones in 2020 (a 20% YOY increase).
• This increase is the greatest in the Gen X/Baby Boomer dynamic.

And as a reminder, Googlebot is crawling mobile-first, and all desktop-only content will be dropped sometime in March 2021 (so this month). 

Mobile friendly includes ensuring that your site is:

• Fast loading
• Elements don’t shift as the page loads
• Elements are clickable with a thumb, and 
• Images that are viewable/expandable on a mobile phone. 

I also check to ensure that my clients have navigation that is crawlable with JS turned off with their responsive websites (which is a common issue). 

To check to see if you have any pages that are not rendered to show well on a mobile device, you can use Screaming Frog by turning on the “Rendering ->JavaScript” mode under the spider configuration tab and turn on rendered page screenshots. You can also view mobile usability errors in Google Search Console. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello! Thanks for listening to SEO tips today.

Today’s tip is from Brody Clark. (or @BrodieSEO on Twitter)

There are now two reports in Google Search Console that reports on your site’s news performance, but they measure different things.

The first report is under the Search Results tab where you can filter to news queries. That will show you results returned in the “news” tab and will show a sampled version of these queries. 

The second separate Google News report you can see on the right rail inside Google Search Console is traffic from news.google.com or the Google news app. Both serve the user results based on their interest profile so the report for you as a webmaster does not have query data. 

Note that the top stories carousel in Google search also has news, but you can’t pull that reporting from Google Search Console.

So that’s your takeaway from today - keep in mind what each report measures if you’re working to improve your Google News performance.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

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Big Tech is using your voice to personalize

Hello! Thanks for listening to SEO tips today.

Let’s talk today about how the big discovery algorithms might be using aspects of your voice to personalize to you and the impact on marketers.

Spotify was granted a patent (originally filed in 2018) for technology that analyzes listeners’ voices and background noise to suggest content based on their mood, gender, age, accent, or even social setting. 

The patent outlines that it uses the speaker’s pitch to determine gender and age and causes like the intonation, stress, and rhythm of speech to potentially determine specific emotions or personality attributes. 

They can use this information to personalize music recommendations in real-time and they are most likely going to leverage this data for the voice assistant that they are developing. 

It’s worth noting that Google and Amazon have both filed patents using the data provided by voice responses in similar ways, and YouTube allows you to search via voice as well.

This is why for my clients that have users who are searching during times of high emotion, I’ve encouraged them to revisit their personas and how they are presenting that information. We know a lot about how different emotional states impact our ability to view and interact with online information. I specifically encourage those clients to look at their CTAs and meta descriptions to make sure they are addressing the emotional state of the user. 

So that’s your tip for today. If you’re doing persona work, consider the emotional state of the user.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

How to request that search bots index your content

Hello! Thanks for listening to SEO tips today.

After months of the “request indexing” tool being unavailable, the feature returned right before the end of 2020. Many SEO’s praised its return, but that was about it; SEOs went on about their day. We didn’t hear much about how the feature changed or any limitations it might now have.

You can submit about 10-12 a day before it throws you an error. Of course, both search engines also lean heavily on content discovery via clean XML sitemaps - especially when you submit them via your search accounts.

Now for Bing, you can submit 10,000 a day via their URL submission feature or you can submit URLs through the Bing Webmaster API. Botify has a feature where it will submit for you. 

In general, though, you should think about why Google or Bing has not found your content and indexed it in the first place. With the increasing popularity of JavaScript frameworks, there could be something else going on that is limiting the search engines in discovering and indexing your content. And of course, your content also has to be *worth* indexing in the first place.

Now for Bing, years ago we noticed that if a URL was tweeted, it was picked up faster (and Bing says it does use social links as signals), though I’m not sure if that tactic still works today.

So that’s your tip for today - how to manually submit URLs via Google and Bing.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Google’s Question Hub

Today, let's talk about Google's question hub.

Hello! Thanks for listening to SEO tips today.

Google has released https://questionhub.google.com/. By creating a free account SEOs can use the tool for content generation. In their announcement, they said that:

“We collect unanswered questions directly from users to identify content gaps online.”

You sign in with your personal Gmail account (as it’s not available for Google Workspace users, just as an FYI).

And then, you browse the topics or search for topics you’re interested in, and you can then see unanswered questions where you can create a web copy. 

I searched for commercial fishing and found the following unanswered questions:

• Each nation-state can set commercial fishing operation law as far out as what region?
• What kind of ropes are used for commercial fishing?

Or my search for covid 19 brought up these unanswered questions:

• Is the covid-19 vaccine safe for long haulers?
• Are mutant strains of covid 19 checked in every test given out?

I have always thought SEO is more like a public service - answering the public’s burning questions, and now Google makes it even easier by surfacing those that are unanswered.

You can also export the questions into Excel to organize your writing process.

Once you have an answer, you can then click on “answer” and submit a link to your article. 

So that’s your tip for today. Create a Google question hub account and start submitting your answers.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Your entire website matters.

Today I’m going to talk through all of the ways Google looks at your ENTIRE website when it determines what type of search equity your site can expect. I often work with clients where different teams manage different parts of their website, and this tip is for them.

Hello! Thanks for listening to SEO tips today.

I was inspired to create this tip based on Google’s John Mueller’s comment that slow URLs can potentially impact the ranking of other faster URLs on your site. 

If all of your slow URLs are on a subdomain, it might just group those URLs. 

Also, Google has recently announced that  Noindexed Pages Can Impact Core Web Vitals. Frankly, this was my WTF for the month. If you block the page from indexing, clearly you don’t want it included in evaluating your site’s ranking? All the more reason to not generate and try to orphan those pages when possible, so hopefully, Googlebot won’t find them in the first place.

Google has referenced other ways that parts of your site can impact the overall ranking of your site, like:

• Server errors, whether found on your main domain or subdomain.  If found on your primary domain, or If all of those subdomains are on the same server, and a subdomain has server errors, Googlebot will back off so that it doesn't tank your overall site.
• Doorway pages - if Google sees a high number of orphaned pages, that might be what they think you are doing, which could generate a penalty.
• A high number of broken internal links, as it’s a sign of a low-quality website.
• Large amounts of thin content. The Panda algorithm is domain-wide. Google source.
• You are linking to Penalized Sites. This is the "Bad Neighborhood" algorithm. Matt Cutts has said: "Google trusts sites less when they link to spammy sites or bad neighborhoods.” Now has suggested using the rel="no follow" attribute if you must link to such a site because "Using no-follow disassociates you with that neighborhood."
• Crawl traps - If Googlebot gets caught on one part of your site, they often won’t reach all of your site’s pages. I’ve fixed crawl traps on sites that resulted in ranking lifts across the entire site. 
• Soft Error Pages. Google could treat “soft 404” pages as low-quality pages on your site, lowering your overall domain’s search equity. 
• Unmaintained subdomains that are on the same server as your primary domain. The low maintained websites *could* present a liability if Google sees them as being part of the main domain. Here's the guidance from the Google Human Rater guidelines around web maintenance:
  • "Some websites are not maintained or cared for at all by their webmaster. These “abandoned” websites will fail to achieve their purpose over time, as content becomes stale or website functionality ceases to work on new browser versions. Unmaintained websites should be rated Lowest if they fail to achieve their purpose due to the lack of maintenance. Unmaintained websites may also become hacked, defaced, or spammed..."

This is not an exhau

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Updates on free Google and Bing Tools

Let’s talk about the tools that have disappeared, and the new tools that are available.

Google temporarily disables issue validation in Search Console.
They are updating the criteria for the issues provided by the coverage report.

And here are a few that have come back:

'Request Indexing' is now back in Google Search Console.
You can find it under the URL Inspection navigation. Here’s Google’s announcement.

Google Structured Data Testing Tool - Moving to Schema.org in April 2021
SEOs were frustrated that Google discontinued the tool, and it seems like Google was listening. SEOs will be able to find a refocused version of the tool on Schema.org by April. In the meantime, I recommend using schema.dev.

And there are a few completely new tools available:

There is a new crawl stats report in Google Search Console.
This discovery was my SEO nerd excitement moment from last month. It’s hard to find in the navigation, and you can access your report here, but it’s Google log file analysis for your site. SUPER exciting for those that can’t get access to their log files regularly. Here’s more from Google’s announcement.

New Bing Webmaster Tools now has free heat mapping.
The data is powered by Microsoft Clarity and is free to activate inside Bing Webmaster Tools. It only requires you to add the tracking code to your site. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Page Experience Update - How to audit, measure and improve

Page experience and performance (measured via the core web vitals) will be a ranking factor in May 2021. Here are some great resources on how to audit, measure, and create an improvement plan below.

How to audit your site’s Web Core Vitals 

This presentation by Rachel Costello from SEO Nerds Switzerland’s Meetup is excellent.

The deck is here, and the recording is here.

Her tips include:

• A list of areas you should check and add to your audit and tools to check those items.
• She also mentions URL Profiler, which you can use to query the Mobile-Friendly test API and Google's Safe Browsing API at scale. 

And as you're digging into solutions to improve your Core Web Vitals, loading CSS Asynchronously might help. Here’s the 411. And there’s another great article here on Search Engine Land that walks you through finding improvement recommendations.

Tools to measure + Case Studies to Persuade Others

Check out this sheet of tools from Aleyda Solis to help you measure and case studies to convince others to take these metrics seriously. It includes case studies like this one. You can also benchmark your site against competitors with the Core SERP Vitals tool over at defaced. Dev where you can See the Core Web Vitals directly in search results.

You can also push the Core Web Vitals into your GA (the code to use in GitHub), then use a Google Data Studio dashboard to report on that data. Or if you’re on WordPress, there’s a plugin.

You can crawl using Screaming Frog’s Pagespeed Insights API to track performance on your staging server before launching.

And you can spot-check using GT Metrix, which now has Core Web Vitals included as Google Lighthouse now powers it.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Stay up to date on the new tools inside your search engine accounts. Learn more in today's SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Trying to up your video game? Listen to today's SEO tip to learn more about new tools and resources to help you pivot your video strategy.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Confused about 307 redirects? Listen to today's tip to learn more about why and how to fix these redirects.

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Learn more about how to optimize your audio assets in today's SEO tip.

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Creating a plan to rank in voice search 

Hello! And thanks for listening to SEO tips today.

In previous episodes, we talked about knowing the source of the answers is key to rank in voice search, and the vast majority of answers provided come from either Bing or Google search engines. Today we are going to talk about what it takes to rank once you’ve determined that your audience and query are being provided voice answers from Google’s ecosystem (keep in mind that with Alexa’s reliance on Bing, 41% of the time information based voice answers are pulled from that ecosystem instead).

Google voice ranking:

To be found in Google search for an information-based voice query, the result will be reliant upon:

1. The answer (URL, YouTube video, etc.) must be currently ranking #1 with a concise answer and a fast page speed (1.10 seconds). Most of the time this answer  is often in the Featured Snippet slot. One-third of the times a Featured Snippet will be used as a voice search answer. 
2. Or your brand has a strong Knowledge Graph presence.
3. Or you have Schema.org markup on your website that creates a Google action or custom Google Action that fulfills intent.

If it’s a query with commercial intent , you will need to have your product in Google’s product feed.

If it’s a local voice query, you need to claim and optimize your Google My Business listing.

How to creating a plan to rank for the Featured Snippet (if your query is info based)

To figure out if you’re already ranking in the Featured Snippet (or to track your progress), you would need an SEO Tool like GetStat, SEMRush, RankRanger, and/or Ahrefs.

If your ranking already on Google page one and want to shoot for that #1 slot, you need to ask yourself: 

• Do I have enough EAT (Expertise, Authority, and Trust) to rank #1 for YMYL queries? 
• Does my content answer the searcher’s intent? 
• Does my content match the format Google is displaying? 
• Are my pages loading fast enough? For this you can measure your page using tools like GtMetrix and Google Lighthouse.

Creating a plan to improve your brand’s Knowledge Graph presence. 

Google and Bing’s Knowledge Graph are entity databases that are used in each algorithm. Getting your brand in the search engine’s Knowledge Graph involves ensuring that your brand and products are appropriately mentioned in databases that the search engine uses for the Knowledge Graph like Wikipedia, Wikidata, Google Scholar/Microsoft Academic, Google My Business/Bing Maps, Wikinews, LinkedIn, Glassdoor, Crunchbase, etc. as well as adding structured data to your pages that will help the search engine understand the entities associated with your brand.

When you add schema.org markup to your site, you’ll want to add links out (using sameas markup)  to your Google database references. 

Both search engines use schema.org markup, but Bing also uses plain HTML markup as a part of its process of understanding your site’s pages. 

A note about editing Wikipedia...

I would recommend you DON’T try to edit Wikipedia pages.

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Page Experience Google update

We now have a deadline around when the Core Web Vitals measurements impact rankings - May of 2021. Let’s talk about how to prepare.

Hello! And thanks for listening to SEO tips today.

Google has announced that the metrics measured in their Core Web vitals report data will impact rankings in May 2021, as well as previous metrics like web usability, web safety,  and interstitials.

It will be an aggregated ranking signal. 

Here's the announcement:

The new page experience ranking factor will include: 

• Load Speed (‘Largest Contentful Paint’ factor from Core Web Vitals)
• Responsiveness (‘First Input Delay’ from Core Web Vitals)
• Visual Layout Stability (‘Cumulative Layout Shift’ from Core Web Vitals)
• Whether URLs are mobile-friendly
• Safe and Clean Website Code (Safe Browsing with no Malware)
• Use of HTTPS Encryption
• No Intrusive Interstitials

What are the metrics, and what are good measurements?

The three core elements are a part of Google Lighthouse and include:

• Largest Contentful Paint (LCP): This metric measures the time it takes for a page’s primary content to load. According to Google, load times under 2.5 seconds are good, and over 4 seconds is poor.
• First Input Delay (FID): This metric measures the amount of time it takes after loading the page for a user to be able to interact with the page. According to Google, 100 milliseconds or less is good, and anything over 300 milliseconds is poor.
• Cumulative Layout Shift (CLS): This metric measures whether items shift while loading, and the lower the CLS, the better - Google says that .1 is good and higher than .25 is poor. 

How do you go about benchmarking your existing site?

You can find these metrics in:

• Google Search Console’s Core Web Vitals report

And in that report, you can find recommendations for improvement using Page Speed Insights and Chrome Lighthouse.  It’s essential to keep in mind that while the report shows you a range for “good” URLs, reports have demonstrated that URLs ranking #1 in Google search had average mobile page load times of 1.10 seconds. 

And how about new sites?

And if you’re working on a new site and need to measure Core Web Vitals before launch, I recommend the following:

• Screaming Frog with the Pagespeed API
• Or Deepcrawl

Both of which run off of lab data.

And if your site allows for crawling from unknown IPs, there are a bunch of other tools that can assist and let you check in bulk, including:

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Learn more about how academic journals can drive more traffic from organic search in today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Checking for Mobile Usability Issues Across a Large Site. 

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With desktop-only content being dropped from Google's index by March 2021, and the fact that web core vitals will be a ranking factor in 2021, the SEO community is working hard to benchmark their site’s mobile usability and performance and create a plan for improvement. 

Now you can check your site’s mobile usability issues inside Google Search Console in the mobile usability report and there are plenty of tools on the market that will let you check mobile site speed, including tools like the new site speed comparison tool at Sandbox Web. It allows you to view the top results for a given query to see if you can see any patterns with page load speed for top ranking URLs. Super handy!

However, I’m interested in tools that can check sites for mobile usability issues in bulk. I’ve found a set that will let you check 50 - a couple hundred URLs or so, and that shortlist I’ve created includes: 

• https://www.experte.com/pagespeed
• https://batchspeed.com
• https://dashdash.com
• https://technicalseo.com/tools/mobile-friendly

So how about larger sites?

You can also look at the mobile rendered version of your site if you turn on JS rendering in Screaming Frog prior to your crawl, but it doesn’ export any sort of report that is helpful. 

You can use Deepcrawl, which will check to see if a mobile viewport is set, and that will find *some* of the issues, but I’ve seen clients just re-size their desktop into a mobile viewport and the text is still set for desktop - so too small to see and *not* clickable via a thumb. 

So IF you know of a tool that addresses this issue, please let me know.

However, your tip for today is to make sure that you don’t have any mobile usability issues - check inside Google Search Console and spot check using some of the tools above. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Interesting Cloudflare resources

Hello, and thanks for listening to SEO tips today.

I stumbled upon a few interesting SEO resources from Cloudflare that I thought I would share. They seem like an interesting effort by Cloudflare to market to the SEO community to me, but both of these are free tools that provide insights that are hard to come by elsewhere.

First up - their free privacy-first web analytics offering, which includes Web Vitals diagnostics.

I think it’s worth exploring, since it's free - including for non-customers, though limited options for marketers. 

And then let’s talk about their WordPress plugin.

As a solution to the potentially less than ideal web core vital scores you see in their free analytics, you can work to improve it automatically with their WordPress plugin. They're calling it “Automatic Platform Optimization” and it uses their Cloudflare Workers to cache dynamic content. Check it out: Cloudflare plugin for WordPress.

Those are your tips for today. If you’re looking for a sitewide way to measure web core vitals, check out Cloudflare’s free web analytics, and if you’re on WordPress you should check out their new plugin.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Google’s YouTube Content Planning Guide

Hello, and thanks for listening to SEO tips today.

Google published a Youtube content strategy guide, which has some great tips for YouTubers and podcasters. And it starts with - finding you “why” - an approach that I LOVE. It aligns well with the Google Human Rater Guidelines question, “what is the purpose of this page?”. And then it breaks down the three types of content you should think about creating for your channel (Hero, Help, and Hub content) and the frequency of each. 

Here’s more from their guide:

Hero content would be: 

• Published infrequently and usually built around a major event, moment, or idea.
• Focus on mass appeal topics that are of interest to the general public at a specific point in time
• The audience would-be viewers who may be unfamiliar with your organization or content.
• The goal for the content would be driving visibility of your content at a specific period in time and converting those viewers into long-term subscribers.

Help content would be:

• Published more often than Hero content but not necessarily on a regular basis.
• It would focus on evergreen topics targeted toward specific questions or areas.
• The audience would be broad and would appear to more casual viewers who do not normally engage with your channel.
• The goal would be to gain viewers and convert subscribers at a steady rate.

Hub content would be:

• More frequent -- your channel’s “bread and butter.”
• It would be focused on your existing subscriber base, plus those viewers who’ve been watching but haven’t subscribed.
• The goal would be to keep your audience coming back with steady, consistent content that appeals to their expectations and desires as well as provides a bank of content for new viewers to explore after subscribing.
• The content would be focused on sustainable, targeted content that appeals to your subscribers’ tastes and expectations.  Here Google suggests the following formats;
  
  
  • Weekly Coverage
  • Behind the Scenes
  • Interviews
  • Explainers
  • Q&A
  • Listicles
  • Collaborations
  • Live Streams

I love this breakdown of content as I don’t think brands think through how they should create content with different goals in mind AND targeted at the different entertainment focuses of each audience that might come across your channel. I’ve seen plenty of tips around optimizing your videos to be found via YouTube search, or using YouTube Analytics to figure out what works for your subscribers and creating more of that, but not this focus on making sure that you’re creating content that resonates with brand new people to your channel and to folks that casually check out your channel but haven’t yet subscribed.

So that’s your’ tip for today. If you’re creating video content (or podcast content) think through how you are going to serve these different audiences - the newly landed viewer, the casual viewer, and your subscribers.

Thanks for listening. Come back tomorrow for anothe

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Bing Ranking insights

Hello, and thanks for listening to SEO tips today.

Izzi Smith @izzionfire recently interviewed Fabrice Cancel of the Bing Crawling and Indexing Team and I wanted to share the tidbits that they picked up during the interview.

1. Click-through rate (CTR) can be used to determine relevance for a query (if a query is perceived to require clicks for satisfaction) and therefore will affect rankings.
2. Featured Snippet satisfaction can be measured by how it reduces a SERP's CTR. As an SEO I agree with Izzi that if you work hard to get clicks from YOUR Featured Snippet, which would drop the CTR on that SERP might increase your chances of losing that Featured Snippet slot). 
3. Links matter less for Bing than they do for other search engines
4. Bing is aiming to assist a shift in how webmasters get new/updated content crawled and indexed. Rather than crawling the web to discover changed content (which can be very inefficient), they wish to rely more on their easy-to-use indexing API. In fact, I covered how limited Bing’s crawling is in my post on optimizing for Bing’s voice search.
5. When it comes to proving that deleted/broken/old content should be removed from the index, for Bing, the process is sped up by simply 301'ing those URLs to the homepage, rather than providing a 404/410.  Bing also has a Content Removal Tool.

So those are your tips for today -- measure your SERP click-through rate (especially for images and videos), make it easier for Bing to discover your content, and read more on my blog about how Bing is different from Google in relation to discovery, indexing, and ranking.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Google Analytics 4 - Time to Getting Familiar

Hello, and thanks for listening to SEO tips today.

While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It’s now officially released and when you set up new GA accounts, it’s the default option when you set up a new property and Google recommends that you set up both property types in parallel.

Here are the crib notes:

• • This new GA tracking does not track page views and instead is build around an event structure.
  • It’s more like an enterprise analytics tool (Adobe) where you have to set up the dashboard views you want to see (vs them being there by default).
• It’s a major departure from the current Universal Analytics and will require new training, tracking, and reporting to be successfully implemented.
• Deeper integration with Google Ads.
• Tracks users across devices and across web/app.
• It can automatically alert marketers to data trends based on AI predictions.
• The new layout is organized around the customer lifecycle.
• Even tracking (page scrolls and video plays) are tracked without additional code.
• There are additional options to comply with GDPR and CCPA (delete a user’s data). 
• You can’t yet filter out your company’s (or consultants) traffic, or track cross-domain.
• It currently does not have a link with Google Search Console.

If you’re looking for a quick overview of the differences, I would recommend this video.

Thanks for listening. Come back tomorrow for another SEO tip.

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Updates from Search on Google 2020 presentation

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Today we will talk about the SEO updates unveiled in Google’s Search on 2020 presentation, which you can see on YouTube.

The first most significant one is their announcement of “Passages ranking,” which (for SEOs that have been paying attention to mobile indexing) is what Cindy Krum’s labeled“Fraggles” that she has been talking about for the past couple of years.

Here’s the summary:

Google can now rank individual passages from HTML pages (BTW, they can also do this with audio, video, and .pdfs).

Google is still indexing whole HTML pages but can rank just a section.

Barry Schwartz has done an excellent review of the Passages announcement here that you might want to check out: "It is a ranking change, not an indexing change."  This will improve 7% of search queries across the board.

Spelling: 

Google has continued to improve its ability to understand misspelled words, and for a good reason: one in 10 queries every day is misspelled. Google is introducing a new spelling algorithm that uses a deep neural net. 

Subtopics:

Google has applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad.

Key moments in videos: 

Google can now understand the deep semantics of a video and automatically identify key moments. This is also an example of them surfacing a “Fraggle.”By the end of 2020, Google expects that 10% of searches will use this new technology. You can trigger these with timestamps in your YouTube descriptions. 

Data Commons now included in Google’s Knowledge Graph

Google uses natural language processing to understand your search intent and map it to the Data Commons’ information. Then Google is presenting the information/answer in a visual format in Google search. 

So that’s you’re tip for today is to study up on Cindy Krum’s Fraggles and start thinking about structuring your HTML pages strategically so that they rank for the overall topic and the subtopics included in that broad topic. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

There is no more request indexing feature in the Google Search Console.

Hello, and thanks for listening to SEO tips today.

Google has Temporarily Disabled the "Request Indexing" feature of the URL Inspection Tool.

In case you go to the Google Search Console and can't use the "request indexing" feature, it's now not there because it has been temporarily disabled. Here’s what Google has said about the feature:

 "In order to make some infrastructure changes. We expect it will return in the coming weeks."

As a side note, if you’re heavily relying on the request indexing feature from Google, perhaps there are some issues with your content or the crawl control on your site.

Here are some other ideas around how to nudge Google to index your content:

• Have a clean XML sitemap with all of your 200 status, canonical, indexable URLs in it. 
• Update your XML sitemap as you publish new content
• Have a launch plan for new content where you:
  • Share it on social media.
  • Have an embargo with the press (and lift it on launch date).
  • Have a pitch plan to drive links to the content.
  • Send a note to your email list to notify them of the new content.
  • Use a Facebook chatbot that delivers your content via RSS feed to your chatbot followers…
  • Launch a YouTube video that talks about the new content.
  • Talk about the new content on a podcast.

The ideas here to get visibility on your content are endless.

So that’s your tip for today - and FYI that the request indexing feature with Google is gone, but there are still ways you can budge Google to find and index your new content. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Learn more about Google's mobile indexing deadline and how to find any content that might be dropped from the index in today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Struggling to persuade as an SEO? It might be your interpersonal communication skills. Learn more in today's SEO tip.

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A YouTube optimization tip

Hello, and thanks for listening to SEO tips today.

Most of this comes from a  super informative  Kalicube Tuesday interview with Tim Schmoyer from VideoCreators.com. 

Here are my crib notes:

I think the most insightful bit was when Tim answered this question:

Should you ask for subscribers? And can you get subscribers with your video strategy without directly asking for subscribers?

He started off with a quick reminder: 

YouTube looks at the following related to your video:

• What is the video watch time?
• How does this video contribute to the overall viewing session on YouTube?
• How satisfied do your users feel at the end of the view session? Youtube measures this with how likely your viewers are to come back to YouTube the next day, or with a satisfaction survey to users. 

But here’s the real eye opening nugget (at least for me):

At the end of your video, you want to make sure you don’t give the user any signal that your video is almost over as it impacts your overall watch time. You want them to keep watching your videos to extend their YouTube session time. 

So, they recommend:

• At the end of your video, use the end screens while you’re still delivering value - quickly give a 10 second pitch for the next video you want them to watch. Or a playlist. 
• And say: “I’ll see you in the next video”. Don’t say goodbye.

Tim from VideoCreators sees a normal click through rate on end screens of  .7% and he has seen (with this new approach) a CTR get as high as 42% on that end screen link.

And what if the “next” related video is not published?

Here’s his recommendation:

• Do a verbal and visual call to action, but on screen put a “coming next Thursday” note in the end screen box. 
• Then when the video is published, put it in that end screen spot on top of that box on the video.

And a note that YouTube has a “best for viewer” option on the end screen, but it's not as high as if you do a verbal pitch and pick something strategically. 

Also, you can put up someone else’s video if you don’t have a relevant video as it still increases the YouTube viewer session.  Great stuff!

So that’s your tip for the day. Make sure that you don’t say “goodbye” to your YouTube viewers and instead entice them to watch another video by saying something like “I’ll see you in the next video” and link that video in your end screen card. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

An update on how to increase organic discovery of podcasts

Hello, and thanks for listening to SEO tips today.

First a few updates from the world of podcast marketing:

Amazon has entered the Podcasting Market
Amazon Music now lets you discover and play podcasts - in its iOS and Android apps and on the web, as well as via Amazon Echo smart speakers. You can also pick up where you left off in any podcast.  FYI. This does not mean that you’re immediately in Audible, but it will allow your podcast to be available to Amazon Music’s 55 million users. To submit your podcast via your podcast host, or (if you can’t do that) directly with Amazon Music

Signs of a podcast test- podcasts are surfacing in Google Discover
Google Discover is testing surfacing podcasts episodes. I am not surprised by this as for the last three years I’ve been saying that Google is working toward providing audio only answers for questions and has a goal to double podcast listening. 

Spotify is creating algorithmic and editor curated playlists for podcasts
And if you don’t have a Spotify account for podcasters, you should as they promise metrics on your listeners and notifications if you get added to those playlists.

And a few other podcast marketing tips:
Everyone who has a podcast should conduct keyword research using their favorite keyword research tool (mine is SEMRush) to see what podcast episodes folks are looking for. You can either put a keyword + episode into the tool or your keyword + podcast and see if that generates any ideas for future guests or episodes for your podcasts. 

Also, I’m really enjoying the Headliner app - which allows for easy creation of video from your audio content - creating a sharable visual asset for your social media posts. 

So those are your podcast marketing tips for today - conduct keyword research for future episodes, register your podcast with Amazon Music, and look at the data in your Spotify podcaster account.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Confused about dwell rate and SEO? Learn more in today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

How to create copy that is screen reader-friendly and SEO friendly

Hello, and thanks for listening to SEO tips today.

Today we're going to talk about how to write copy that's friendly for a screen reader most of the time when you're optimizing for a screen reader you're also optimizing for search engines.

1. Use descriptive headings. This is also super helpful if you are optimizing a page for ranking purposes as Google will often use those headings for “Fraggles” - or the micro answers within your text that answer a searcher’s question.
2. Write descriptive link text also helpful for a search engine. Google will use the clickable part of the link and the text around the link in understanding the page to which you are sending the bot.  
3. Provide your information in a list format if the information you are providing makes sense in a list. I always tell my clients that if they're writing a sentence with multiple commas, they should just flip it to a list. If you're going to be providing information in a list, make sure to use the <li> tag. The <li> or <ul> markup is helpful to Google as it needs the markup to pull your information through as a featured snippet (if the featured snippet that is ranking is in a list format).
4. Provide the most important information at the top of the page - often, this also helps you rank for a future snippet.
5. Write short, succinct alt-text for your images. Google uses alt texts, captions, the page title and the file name when understanding your picture. 
6. When typing out hashtags that are combinations of words, make sure to capitalize each word’s first letter. The screen reader can then read it as different words instead of one, smooshing it together. Here's an example. Type it like this: #DigitalMarketing not this: #digitalmarketing.
7. Write your paragraphs with a who, what, when, and why first. This format helps people (all of us) reading your web copy that are scanning quickly.
8. Write descriptive page titles; this also helps Google search, and as I mentioned before, Google will use the page title as the label in Google search for your image on the page.
9. Use tables for tabular data. Make sure you choose to use HTML table formatting. This will also help you rank when Google is looking for tabular data and in a Featured Snippet.
10. If you're writing a page with long content, add a table of contents at the top and then link with anchors to the headers within the text. A table of contents not only helps Google find the information and presents the answer to the searcher (Fraggles, like I previously mentioned), but it also supports users visiting your site with people using a screen reader.

And one more bonus tip:

Always provide a way to suppress autoplay. Otherwise, this can be a painful experience for your user as the screenreader will be talking along with your audio playing.

There you go the top 10 ways to adjust how you write copy to be more accessible for screen readers and Googlebot.

Thanks for listening, come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Sometimes taking a step back and looking at the bigger picture helps. Learn more about the bigger SEO picture with today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Learn more about how to optimize your audio assets for organic traffic discovery in today's SEO Tip.

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Be careful of hashes in your URLs

Hello! And thanks for listening to SEO tips today.

Google ignores any text beyond a hash mark (#) in a URL. If you are generating URLs known as hash or fragment URLs, they will not crawl, index, or rank them. Google will also not flow PageRank to URLs with a hash, and instead, flow the PageRank to the root part of the URL that does not have the hash.

Now, if you’re using hash URLs for some sort of navigation and still have the content on the page (though not visible until a user clicks on the link that generates the hash URL), this will probably also not rank. Google has said that to rank in search for a topic; you need to have the content about that topic visible on the page when a user clicks.

Additionally, long pages with content that is not tightly written around a topic generally do not rank.

You CAN use hashes on the page as bookmarks - linking a user from a TOC at the top of the page to a visible set of content lower on the page - a link called an anchor. Often those anchors are also subheaders. If you link to those anchors, Google will still not transfer PageRank. However, since the text is visible on the page to the user, Google will often rank these headers in search in what the search community calls “Fraggles,” and Google will send the user directly to this header deep within a page. But these anchors don’t generate a new page and are not powered by JavaScript

There you have it -- the overview on hashes in URLs and why you need to be careful and strategic about how you use them on your pages.

Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Need to convince a boss or developer that you need schema implemented? Then listen to today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Are you curious about whether your site could see an increase in traffic if you REMOVED content? Learn more in today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Core Web Vitals - do you need to worry?

Hello, and thanks for listening to SEO tips today.

First of all. Core Web Vitals. Will it impact you?

At the moment, it’s a tiny ranking factor. But it depends on your business goals, the vertical in which you operate, and your web search competitors, the impact on your business could be significant.

Ultimately I would recommend that everyone look at where they stand today by reviewing your Google Search Console Core Web Vitals report. If the vast majority of your pages are considered slow in this report, then most likely there is something fundamental on your website that is not working and you should make fixing those issues a priority.

But what if your pages are somewhat slow, but your content is high quality?

Here’s what Google says on the matter:

“While all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.”- Google Webmaster Central Blog, 28 May 2020

So here’s the takeaway:

Good content pages will rank well despite having a bad page experience signal.

There is a lot we don’t know yet about Core Web Vitals metrics will be used.

1. The Google web search team has not stated how the metrics will be used. Your pages are graded based on these three categories: Poor, Needs improvement, or Good and we don’t know if a “poor” will make your page low quality and directly be a ranking factor.
2. We don’t know if it will be site-wide or a page level signal.
3. We don't know if the data will be segmented by the user location or the user’s network speed.

Here’s how to think through regularly measuring these metrics on your site:

1. The data that is collected is real-time data and updated once a month.
2. Once you set up these metrics inside your Google Analytics by using GTM, you can then segment the data based on user type or page type.
3. Inside your GA you can then link it to conversions so that you can measure your own impact speed and UX has on your conversions

So that’s your tip for today. Add Web Vitals metrics to your Google Analytics and start tracking your site’s performance. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Learn more about why as a federal agency you need a coordinated YouTube strategy to ensure that your videos are found by US citizens.

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There are signs that Apple may soon launch a search engine to compete against Google Search

Hello, and thanks for listening to SEO tips today.

SEOs have been noticing increased activity from AppleBot (Apple’s crawler) and in July the company updated information about its crawler as well as published information about its ranking factors. It also seems that Apple search is possibly not using Google (or Bing) anymore for its results.

Here are the details:

In July of this year, Apple updated its search ranking factors in its help documentation. It includes the following:

• Aggregated user engagement with search results
• Relevancy and matching of search terms to webpage topics and content
• Number and quality of links from other pages on the web
• User location-based signals (approximate data)
• Web Page design characteristics

It did not say which factor has more weight in its rankings. And note that Apple is mentioning that it’s watching CTR and pogo-sticking when it ranks items. Apple also uses the content and topic of your pages for ranking, it looks at links, user location, and even the design characteristics of the page.

It also published information about Applebot – how to verify the traffic via its user-agent, and expanded robots.txt rules. They also highlighted that they don’t just crawl HTML but can also render pages with JavaScript

Back in June, Google was still powering Siri’s web results. At times it was using Bing, But now in Spotlight Search on IoS and IPadOS 14 beta shows up as Siri Suggestions – allowing users to go to sites bypassing Google search. This new move is probably due to European regulatory pressure that would force Apple to use its own search engine. 

If you’re curious about Apple’s search focus, Bill Slawski has saved parts of a machine learning job description at Apple – focused on building out its search offering. Bill’s deconstruction of the Apple search patent is definitely worth a read.

So your tip for today is the following – if you’re on a CDN where you have to whitelist your bot IPs and user agents, I would update that for Applebot.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

When do you need local SEO?

Hello, and thanks for listening to SEO tips today.

Let’s talk through today about when you might need to invest in a local SEO plan for you or your client and what that would even mean.

If you’ve been working on SEO for a site that does NOT have any local offices or a brick and mortar presence where customers can interact with you or your client, you might not be aware of what local SEO is and if you need it.

Ultimately, if your audience is looking for your topics and adding a local identifier (like whoopie pies in Camden, Maine) or “whoopie pies near me,” then you need a local SEO plan.

And unfortunately, it will just mean more work for you- as these are signs you need a local SEO plan.  Local search queries often show map results pulled from a Google My Business listing, so you’re going to want to claim that for every locality.

But it’s more complicated than that. There are some big data aggregators where you’re doing to walk to make sure that you’re Name, Address, and Phone number are accurate because those listings populate much of the rest of the Internet, and a punctuation difference could mean that the various search engines don’t understand your local business or local office.

You’re going to want to do an audit and fix every mention of your name, address, and phone number and claim your listings in all of the major directories used for mobile and voice queries for local businesses, which includes things like Bing and Apple Maps and Yelp.

And ranking? Well then, beyond relevant content, you’re going to need local links — think like from your local church or community bulletin board.

It’s all frankly a lot of work. There are excellent resources out there for you to learn more like Moz Local, BrightLocal, and WhiteSpark, and if you can find a video from any search show with Greg Gifford, I would highly recommend watching as he’s one of the rock stars in the local SEO space.

So that’s your tip for today – when you might need to consider a local SEO plan.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

A few tips for digital marketing discovery for new food brands

Do you need to create a digital marketing strategy for discovery of a new food brand? If so this tip is for you.

If you’re working on launching a strategy for discovery of a new brand – your work is less about SEO for your brand terms and more about optimizing for discovery when your target audience is browsing – as they won’t yet know your brand’s name. 

Trying to be “found” with that kind of online behavior brings to the forefront different online platforms that excel at that type of discovery. The three big players are Pinterest, Instagram and YouTube.

Pinterest

It turns out that 97% of all Pinterest searches are non-branded (facilitating brand discovery), and 70% of weekly Pinners discover new products on Pinterest (that they were not proactively searching for). (Source)

Not surprisingly, the global pandemic has accelerated Pinterest’s role in the grocery decision-making process. Starting in March 2020, Pinterest saw an increase in online grocery activity with the number of online purchases Pinterest drove to grocery retailers jumped nearly 70% over February, and that trend accelerated in April.

Here’s more from the study:

“Before the pandemic, two in three Pinners shopped for groceries online at least once every two weeks—14% more likely to do so than non-Pinners. And the types of recipes they were looking for have also changed; in April, Pinterest saw searches for “quick, easy meals for dinner,” increasing 153% over the previous month.” 

Instagram

Instagram is also a social network where the discovery of new brands is possible via browsing. It is also a network with a massive food focus. There were over 340 million posts on Instagram for #food in 2019 and brands interested in appearing in that environment need visually appealing food photos. 

YouTube

YouTube also plays a huge role in food products and idea discovery when a user is browsing. Here are stats from a dated Google’s 2014 report (we can only assume that these trends are more pronounced now): 

• Nearly half of all adults watch food videos on YouTube (75% of those views are on mobile).
• And YouTube food videos also drive first-time website visitors. 

With 500 hours of video uploaded every minute, video discovery on YouTube requires paid promotion and a well-established channel and engagement strategy, as 70% of what people watch on YouTube is determined by its recommendation algorithm.  

You can work to influence the recommendation algorithm through smart video targeting, playlist optimization and YouTube partnerships AND your paid acti

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Hi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...]

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Let s talk about the importance of mapping customer journeys Online audiences, during their research and selection process, are influenced by more than one marketing channel. And brands that integrate their marketing efforts are more successful as they become the preferred brand by online searchers and often selected. Google research shows that: 80% of customers favor [...]

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Does your client have enough SEO resources on board to compete in their niche? Hello, thanks for listening to SEO tips today. Today I m going to walk through the process that I undertake to do competitive audits for my clients to give them a better understanding of how they stand on line for the topics [...]

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Federal .gov websites will not rank if they don t have the expertise. Hello! And thanks for listening to SEO tips today. I have the pleasure of working with high domain authority websites, but that doesn t mean that they can rank for just anything. I was reminded of this when I saw Google s recent blog post [...]

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Let s catch you up with the latest changes in the voice search world. Hello! And thanks for listening to SEO tips today. Today is going to be a round-up of a few voice search updates. Let s get started. We are at the 50% of voice searches. We are close to that 50% of searchers will [...]

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Let s talk about the importance of transcripts and captions. Hello! And thanks for listening to SEO tips today. Today we will talk about how powerful captioning and having transcripts are to increase the views and engagement with your audio and video assets. Providing transcripts and captions is an issue near and dear to my heart [...]

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Do federal .gov websites need SEO? Hello! And thanks for listening to SEO tips today. If you ve been following my tips for a bit, you might have picked up that I like helping federal (.gov) websites with their SEO. I created the digital marketing plan for HealthIT.gov and supported its organic traffic growth for three [...]

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Let s talk about empathy in your online marketing – the fastest way to get more engagement. Hello! And thanks for listening to SEO tips today. I think now more than ever with a global pandemic, your online content needs to take into account your user s mental state. Are you familiar with how emotions impact your [...]

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How do you diagnose and recover from a Google ranking drop? You might not be able to. Hello! And thanks for listening to SEO tips today. Let me give you some examples. I did a ranking drop analysis for Cancer.gov. It s a huge domain, huge domain authority and yet it lost traffic. The cause? [...]

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Are you involved in YouTube optimization? Let s talk about what you should track in your YouTube account to improve your video discovery and consumption. Hello! And thanks for listening to SEO tips today. There are two ways to get more views of your video. You can work to rank in Google search or the [...]

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Let s talk about how to show up on Google Discover Hello! And thanks for listening to SEO tips today. Google has made updates to their help documentation for Google Discover, and here s a summary of the updates: There is a focus on content that meets E.A.T (Expertise, Authority, and Trust). You also want to make [...]

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Do you need to include voice search in your SEO strategy? Let s talk about how to look at voice for your brand or client. Hello! And thanks for listening to SEO tips today. Think about yourself using search on your phone with your voice to find instructions while cooking. Or because your kids ask you [...]

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Did you know that fast pages will now be labeled in Android search? Hello. Thanks for listening to SEO tips today. Google just announced on their Chromium blog that Chrome 85 beta will begin to use the Web Core Vitals measurement to highlight faster loading pages in Android search. They are starting by labelling fast [...]

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Let s talk about using Reddit for SEO research. Hello. Thanks for listening to SEO tips today. Did you know that 26.4 million Americans Use Reddit monthly? Or that it s the 6th most popular site in the US? Users on Reddit are anonymous. For that reason, it s a great tool to use when you re conducting keyword [...]

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Let s talk about Google Discovery for Podcasts Hello, and thanks for listening to SEO tips today. Google can expose your podcast to listeners through many different Google platforms, including: Google Search on all browsers, desktop and mobile. Users can play your episodes in the browser (sample Google Search result shown below). Google Search App for [...]

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Do you think you know everything about meta titles and descriptions? I have some tips for you. Hello, and thanks for listening to SEO tips today. Patrick Stox had a great Twitter thread with uncommon knowledge about meta titles and descriptions. It was so amazing that I had to share the highlights with you. Did [...]

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Have you seen the most recent Google video on Crawl budget? If not, you re going to want to get the crib notes in today s SEO tip. Hello. Thanks for listening to SEO tips today. Google released another great SEO mythbusing video about crawl budget that is a must watch . I re-watched it multiple times. Here [...]

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SEO studies are sexy but are they accurate? We ll talk about the impact of confirmation bias in today s SEO tip. Hello. Thanks for listening to SEO tips today. This is your regular reminder that correlation does not equal causation and many SEO studies you see could be inaccurate. Be wary if you re relying on these [...]

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Creating a general writing for searchers guide for your in-house team Hello. Thanks for listening to SEO tips today. Today I m going to talk about how to give your in-house writers some general guidelines on how to optimizing their content for search discovery. Hopefully, this is a hand-off document after they ve gone through training with [...]

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Is HSTS enough? Do you still need 301 redirects? Hello. Thanks for listening to SEO tips today. This tip is based on a client conversation with the developers of the web platform they are moving to. Let me set the scene – we have carefully pulled data on all of their domains and subdomains, reviewed [...]

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What is considered a YMYL topic, and why does it matter? Hello, and thanks for listening to SEO tips today. Google defines YMYL (Your Money or your Life) topics as topics that could potentially impact the future happiness, health, safety, or financial stability of users. There are many other topics related to big decisions [...]

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Today's tip is related to persuading people to adopt a new approach. Hello, and thanks for listening to SEO tips today. Today s tip is related to one way to move your clients when you're trying to persuade them about a new approach to SEO or digital marketing. I picked up this tactic when I was [...]

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The power of fixing 404s Hello, thanks for listening to SEO tips today. Today s tips are all focused on 404s. You re probably aware that 404s are broken pages on your site and they can result in a loss of traffic as real live people hit those pages and potentially bounce from your site. All sites [...]

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Today is the anniversary version – let s talk anniversaries – specifically Google s 20th. Hello, thanks for listening to SEO tips today. Today s my wedding anniversary and (don t worry, we are off doing something fun – as best we can with two small children) but I thought I would talk about anniversaries today. Specifically, Google s 20th [...]

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You now have more time to get ready for mobile first indexing Hello, thanks for listening to SEO tips today. Today is going to be a quick tip. On Google on July 21st announced that they re extending the mobile-first indexing deadline from September 2020 to March 2021. As of March this year, Google said they [...]

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Are you looking to network with other SEOs during the time of social distancing? I have found a few options. Hello, thanks for listening to SEO tips today. It is often lonely working as a solo SEO inhouse or as a freelancer. I ve always found that chatting with other SEO professionals can be energizing and [...]

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Looking for ideas around how to get Google to index more pages across large sites? Hello. Thanks for listening to SEO tips today. This is tip comes from Oliver Mason – who wrote a post about an alternative approach to XML sitemap and other non-conventional ideas to get Google to index more of your pages [...]

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Are you aware of the new changes to Bing s Webmaster Guidelines? Hello. Thanks for listening to SEO tips today. The latest update of Bing s Webmaster Guidelines outlines the factors that Bing uses when evaluating and ranking content and those include: The match of the content and the intent of the search query. How credible the [...]

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Are you aware that Google is now largely an entity (vs a keyword) engine? Hello. Thanks for listening to SEO tips today. There are a variety of Google patents that speak to Google s ability to surface results based on how it understands the essence of your query – the entity mentioned in those string of [...]

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Did you know that you can measure traffic to your podcasts from Google search? Hello. Thanks for listening to SEO tips today. This tip came from a Twitter thread I responded to started by Wil Reynolds that expressed concern about Google s new display and playable podcast options in search taking traffic from podcast publishers. I [...]

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Did you know that increasing internal links strategically can often increase your rankings? Hello. Thanks for listening to SEO tips today. I was reminded of this when watching Mike King s presentation at MozCon yesterday when he mentioned that large e-commerce retailers have set up a system to programmatically increase internal links to URLs when they [...]

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Are you curious as to how long content needs to be to rank? Then you should listen to today s SEO tip. Hello. Thanks for listening to SEO tips today. Someone sent me this question and I thought it was one that probably others have too. The questions were: Does the length of content play into [...]

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Do you want to learn more about how to market your brand on Alexa? Hello. Thanks for listening to SEO tips today. If you re a marketer following the voice space, I wanted to let you know about new free Amazon Alexa training for brands and agencies. Announced this month, the new Amazon Alexa training covers [...]

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Heads up podcasters and recipe sites: more untrackable traffic coming your way. Hello. Thanks for listening to SEO tips today. Google has added podcasts and recipe cards to its Assistant Snapshot feed. Remember Google Now? It s the new name for what is now the Assistant Snapshot feed. That feed now has new features focused on [...]

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Are you really looking at the maturity and manpower of your online competitors? You should. Hello. Thanks for listening to SEO tips today. I previously shared a tip around how to evaluate your competitor s author pages when doing a competitive assessment. There are a few other tips that I think are essential: Make sure you re [...]

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Did you know that Google has depreciated the Structured Data Testing Tool? Hello. Thanks for listening to SEO tips today. Google announced that the Rich Results Testing Tool now supports all of Google s rich results features and is out of beta. This also means that they are depreciating the Structured Data Testing Tool. Here s what [...]

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Are you challenged as an SEO with getting developers to implement your recommendations? Then this SEO tip might be for you. Hello. Thanks for listening to SEO tips today. I watched a great Deepcrawl event related to building SEO & Developer Relationships with some tips I wanted to share. A link to the Full [...]

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The head of Google Ads is now going to run Google Search Hello. Thanks for listening to SEO tips today. This is big. There is a new head of Google search, Prabhakar Raghavan (and note — Google Search encompasses News, Discover, Podcasts and Google Assistant). He was originally from the paid division and will still [...]

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Have you checked out Google s Keen yet? Hello. Thanks for listening to SEO tips today. Last month, Google launched Keen, what looks like a Pinterest competitor. Keen is available on the web and on Android (4.4 and up), Google is billing this AI powered, topic-oriented Pinterest-like competitor. It's a way to share your passions with [...]

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Are you looking at your competitors author pages when setting your SEO strategy? You might want to. Hello. Thanks for listening to SEO tips today. First of all, author pages are not a requirement for all sites. This was confirmed by John Mueller during a recent Google Webmaster Center Hangout. Here s the quote: I do [...]

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Did you know that you can control the data Google uses in its search snippets? Hello. Thanks for listening to SEO tips today. Sometimes the snippet Google uses for your URLs is less than ideal. If you ve been noticing and uploaded by in your search snippets and want it removed, Google has provided guidance on [...]

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Have you checked out the new Bing Webmaster Tools? As an SEO, you should! Hello. Thanks for listening to SEO tips today. I m becoming a fan of the new Bing Webmaster Tools. It has a site scan that highlights SEO issues (for smaller sites), a competitor link research tool built-in along with a keyword research tool [...]

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Hello, thanks for listening to SEO tips today. Did you know that your site s rankings are dependent on your website s history? Google does use historic data for a site when it comes to rankings; not just links over time, not just SafeSearch but also quality algorithms take a look over time. And if you seem [...]

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Hello, thanks for listening to SEO tips today. Today s tip is focused on paying attention to the larger legislative picture that might impact you as a digital marketer. You might have followed the news that Trump signed an executive order focused on Twitter s censuring of some of his tweets, but were you aware that his [...]

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Hello, thanks for listening to SEO tips today. I m going to tell you about the most useful Chrome SEO extension I ve found thus far. If you are in SEO and have not yet discovered the SEO minion extension, you should download it now. It has features to: On page SEO HTML markup, open graph tags [...]

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Hello, thanks for listening to SEO tips today. Google has rolled out a Chrome extension to make it easy for any searcher to highlight text on your site and share it with a link. The Chrome plugin is called link to text fragment. When a searcher clicks on those fragment links they are taken directly [...]

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Are you a woman in SEO? You need to join the Women in Tech SEO Slack group Hello, thanks for listening to SEO tips today. This tip is quick. If you re a woman in SEO and working on tech issues, you should really join the tech SEO Women Slack channel and a Facebook group. It s [...]

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Hello, thanks for listening to SEO tips today. Are you thinking about what to do for the upcoming 4th of July holiday during social distancing? Then you re going to want to listen to today s fun tip that involves Google search. So it turns out that if you go to Google search and search for fireworks [...]

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Are you checking the 200 status URLs in your log files? Hello, thanks for listening to SEO tips today. This tip is based on an issue I ve now seen across two clients by looking at their log files. If you re working on a large site, maintaining your crawl budget and ensuring that the bots do [...]

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If you have a podcast that is in Google Podcasts, then you ll want access to this data. Hello, thanks for listening to SEO tips today. Google launched Google Podcasts Manager You get verified here and then you can get metrics related to your episodes and retention of subscribers. The data is also exportable. Here s their [...]

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Are your articles suddenly getting unindexed? Hello, thanks for listening to SEO tips today. John Mueller says that this might be a quality issue. This is usually a quality issue & less of a technical one. Our algorithms might be looking at that section of the site or the site overall, & thinking it doesn't [...]

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Did you know that Bing looks at the click-through rate when ranking videos and images? Hello, thanks for listening to SEO tips today. In Jason Barnard s interview with Bing s Meenaz Merchant – his official title is Principal Program Manager Lead, AI and Research of Bing but he s head of all multimedia – I discovered this [...]

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Did you know that Bing annotates your content before it indexes it? Hello, thanks for listening to SEO tips today. Jason Barnard spent the month of April interviewing Bing reps for Search Engine Journal. The interviews are all pure gold. His first interview focused on how Bing discovers, crawls, extracts and indexes information. Here are [...]

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Do you know that you can try to optimize your content for Google Discover? Hello, thanks for listening to SEO tips today. I recently read a new set of research on Google Discover. Google Discover is the feature on Android phones which presents personalized content to a user without them searching. The Search Engine Land [...]

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Did you know that Google asks searchers to help improve search results? Hello, thanks for listening to SEO tips today. Google is now asking users in the US for feedback when they haven t been able to find anything matching their search particularly well. The message displayed to users and also provides some alternative searches and [...]

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With Google s new WebVitals tool – are you in the 75th percentile? Hello, thanks for listening to SEO tips today. So Google announced a new tool called web vitals, you'll see it inside Google Search Console. There's also now a Chrome browser plugin. It provides a central set of quality signals, it actually combines their [...]

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Are your inbound links rotting? Hello, thanks for listening to SEO tips today. As many of you during this time of social distancing I m working in a garden, so decomposition is on my mind today. Your tip today is actually a link building tip as I haven't given you a link building tip yet. Today s [...]

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Google is now promoting the value of SEO with case studies. Hello, thanks for listening to SEO tips today. On Google s webmaster central blog they are now promoting posts around the value of SEO focused on educating those people who might need some extra convincing that SEO is a smart investment. If you have an [...]

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How can you ramp up on YouTube SEO? Hello, thanks for listening to SEO tips today. Today s tip is based on some help that I gave to another SEO in a Slack channel who was looking to ramp up their YouTube SEO knowledge quickly. Here are the resources that I shared: First, I have a [...]

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Do paid ads (PPC) impact your SEO performance? Hello, thanks for listening to SEO tips today. I saw someone ask this question in a Slack Channel – curious if PPC ads impact your SEO performance. In my experience, if you run PPC ads and also have a top-performing organic page for the same term you re [...]

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Did you know that the removal tool in Google Search Console could remove your site from Google? Hello, thanks for listening to SEO tips today. So about a month ago, LinkedIn fell out of Google s index and this behavior was spotted by the SEO community. John Mueller from Google then posted the following PSA via [...]

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Did you know that Google Search console crawl data includes crawling from paid ad bots? Hello. Thanks for listening to SEO tips today. From a recent Google Hangout where a user asked, How accurate is the crawl stats report in Google Search Console? And John Meuller from Google replied: The report is accurate. It's [...]

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Now that we ve all been social distancing for awhile, are you aware of how online search behavior has changed? Hello. Thanks for listening to SEO tips today. It s probably not shocking to know that internet use is up with most of us social distancing, but did you know that monthly engagement on Twitter is up [...]

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Hello. Thanks for listening to SEO tips today. Google has shared that if the load more button powered by JavaScript (and I shared ways that you can load this in CSS in last month s newsletter) then it won t load those more and won t see the content underneath. In the past Google might [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO tips today. I saw this behavior while working on various clients in February, and now I ve discovered a Google patent that adds credence to what I ve been telling my clients, which is this: It might now be impossible to rank for certain health queries, because it [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO tips today. Google during a recent hangout clarified that merging multiple websites to a single domain, or splitting a website onto multiple domains takes them much slower to process and the outcome is unpredictable than simply moving a website to a new domain, and may result [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Do you know if your current SSL certificate is valid for only 13 months? Hello. Thanks for listening to SEO tips today. Starting September 1, Safari will only accept HTTPs certificates that are valid for 13 months There used to be lifelong security certificates, but Safari is no longer accepting them. You [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

So long widget links Alexa Flash Briefing Skill (SEO Tips) Do you have a site that created a widget as a way to extend your site s functionality and build backlinks? Those links won t be valid based on Google s recent announcement. Hello! Thanks for listening to SEO tips today. When I was the Director of [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

4 new innovative page speed improvement ideas Alexa Flash Briefing Skill (SEO Tips) Looking to improve your page speed? I have discovered a few new tips. Hello, thanks for listening to SEO tips today. You may know that how fast your pages load (or page speed) is a part of Google s ranking algorithm. I already [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Did you know that long pages or posts of 3000 words get more traffic, shares, and backlinks vs shorter content? 

Hello, thanks for listening to SEO tips today. SEMRush just released research focused on the impact of long-form content [...]

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Make it clear to Google which URL you want to be indexed

Hello, thanks for listening to SEO tips today. So most sites have some type of accidental content duplication where Google needs to pick which URL to show in search results. This becomes even more of an [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Have you noticed a spike in your direct traffic? It might be your missing organic traffic. 

Hello, thanks for listening to SEO tips today. Over the years I ve had clients ping me because they have noticed a [...]

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Did you know that Bing just launched a way for you to promote yourself directly in Bing search results for your personal or business name? 

Hello, thanks for listening to SEO tips today. Just a few weeks ago Bing launched something that they are calling Bing Pages. Here s Bing s quote about the new search feature: [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Are you concerned about declining organic traffic click-through rates? You should be. 

Hello, thanks for listening to SEO tips today. If you ve been following Rand Fishkin s work at all (he s now the CEO of Sparktoro — used [...]

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Did you know that if Googlebot finds too many server errors on your site it will slow crawling of your site and potentially miss your high-quality content? 

Today's SEO tip is focused on another feature inside Google Search Console. Google has mentioned [...]

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Are you curious as to how you get into the Knowledge Graph? 

Today s tip is focused on a series of tips that will give Google more signals about you as an entity and that might encourage Google to give you [...]

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello, thanks for listening to SEO tips today. 

So I lost my voice yesterday which is why there wasn't an SEO tip because I wanted you beautiful people to hear my actual voice. But I [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello, thanks for listening to SEO tips today. 

Your tip today is related to ontologies. 

I was discussing Google s topic layer and Knowledge Graph with a client today, and we talked about ontologies. Google has been using the Knowledge Graph since 2012, but recently has announced that they understand entities so well that they ve actually [...]

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello, thanks for listening to SEO tips today. 

So yesterday I gave you a tip about Fraggles and today I want to talk about the other types of content that Google can pull Fraggles from. In the other [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello, thanks for listening to SEO tips today. 

Today's tip is about old-school HTML formatting. Today's tip is focused on the power of using H1s and H2s, table and the rest. Search engines read [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello, thanks for listening to SEO tips today. 

So your tip for today is focused on how you track your rankings. Most of the clients I talk to are obsessed about their desktop rankings and are using tools that default to showing desktop rankings. But, did you know [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

Okay so yesterday I talked about how anyone interested in increasing organic traffic to their site should get a free account with Google Google Search Console and another free account with Bing Webmaster Tools. Today I'm going to talk about [...]

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

As a follow-up to my tip yesterday, I have another tool to share for everyone who is interested in increasing organic traffic to their site. Everyone should have an account with Google Search Console and Bing Webmaster Tools -those are your accounts to directly with the search [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

Can Google see all of your content? 

I seem to be running into a lot of clients and sites where they think all their content is being seen by Google and it turns out, unfortunately, it's not. So here's an at-home tip for you today about how [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

So today's tip is inspired by my brother. I had a chance to hang out with him over the weekend and his focus at work is mobile UX, so this tip is all about SEO and user experience. Google over [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

Today's tip is a technical tip (actually three tips) based on some behavior that I saw on the website I was checking out yesterday. So here's the gist of the problem. Googlebot does not accept cookies. It also doesn't execute JavaScript or fill in form fields. I [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

So my SEO tip for today is focused on making sure you're clear about your searcher s intent before writing any copy. If you have been doing SEO for a while and not staying up with the latest Google algorithm updates, you might still be using a [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

Today is a back to the basics focused SEO tip. Let s talk about meta descriptions and how they can drive brand emotion in search results pages as well as clicks from search to your site. I'm sure you know that meta descriptions are a piece of code [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

My tip today is more of a warning about relying too heavily on your web analytics data (especially Google Analytics) to make decisions about who your target audience is. You need to remember that your GA data reflects people who actually find you and land on [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Hello. Thanks for listening to SEO Tips today. 

Sometimes Google makes changes to search results that can drastically impact the traffic to your website. Yesterday was one of those days. Google has made a large change to Featured Snippets yesterday (January 22nd) that will impact the traffic to your site and I wanted to [...]

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode.