As we head toward the end of the year, I wanted to do something a little different with this episode.

Instead of rushing straight into goal-setting, planning, and “new year, new energy” vibes, I wanted to create space to pause. To reflect. To actually look at what just happened in your business before you try to fix, change, or overhaul anything.

Because every year I see the same pattern.
We finish the year tired, relieved it’s over, and already thinking about what’s next. New goals, new plans, new strategies. And while I love that energy, what often gets skipped is reflection.

Not reflection to beat yourself up.
Not reflection to replay every mistake.
But reflection so you don’t carry the same patterns into a new year and expect different results.

In this episode, I walk you through the questions I think every product-based business owner needs to ask themselves. We talk about effort versus effectiveness, busy versus profitable, and why “fine” is not the same as sustainable.

I also share why looking at your numbers matters more than ever, how to review your time and energy honestly, and why enjoyment and creativity still need a seat at the table if you want a business you actually want to grow.

This episode is your permission slip to slow down, get curious, and reflect without pressure.

If you want support with this process, I’ve linked my free Business Review & Reset download here, along with a vision board exercise if you like planning visually. You’ll also find links to Transform Your Wholesale and Roadmap to Profit, depending on where you’re at in your business.

And if you’re already multi-six figures and thinking about what’s next, there’s a waitlist link here for a new next-level option I’m building for 2026.

I’m taking a short break from the podcast after this episode to reflect, refine, and build what’s next with intention. Thank you so much for being here, for listening, and for growing alongside me.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

I’m switching things up in this episode and getting straight to it.

No fancy intro, no long-winded warm-up. Just a real conversation about assumptions, beliefs, and the stories we tell ourselves that quietly shape how we show up in our business.

Because lately, I’ve been hearing the same things again and again from product-based business owners.
 People aren’t buying anymore.
 Everyone only wants discounts.
 Nobody opens emails.
 January is dead.
 I don’t want to annoy my audience.

And honestly? Most of these are not facts. They’re beliefs. And beliefs are just thoughts you’ve repeated long enough that they feel true.

In this episode, I unpack some of the most common assumptions I see brands and retailers making about selling, marketing, email, Christmas, sales seasons, pricing, and customer behaviour. I also talk about where these beliefs come from, how negativity bias sneaks in, and why assuming the worst is one of the fastest ways to stall your growth.

We talk about why selling is not pushy or icky, how marketing is actually service, and why your job is not to guess what’s going on in someone else’s wallet.

If you’ve been holding back, second-guessing yourself, or quietly wondering if it’s even worth promoting right now, this episode is for you.

Listen in, then ask yourself one simple question.
Is this actually true, or is it just a belief I’ve been carrying around?

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

5 Things Every Promo Email MUST Have (If You Want Sales!)**

If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I’ve seen the same mistakes again and again… especially during sales season.

So today, I’m walking you through the 5 non-negotiables every promo email should include to actually get opened, read and clicked.

This is your micro-masterclass in writing emails that convert, not collect dust in the inbox.

In this episode, we cover:

1. Why your subject line needs to slap, not snooze

Boring subject lines get ignored. You need curiosity, clarity, or straight-up benefits. I share what makes a subject line irresistible and why A/B testing should be your new best friend.

2. The must-have CTA above the fold

If your audience has to scroll to find the link, you’ve already lost them. I break down what “above the fold” actually looks like and why clarity always wins.

3. High-contrast design that people can actually read

Pastel on pastel? Tiny fonts? Hard pass. I share my go-to readability tool and the simple graphic design rule that will instantly improve your emails.

4. Clear, non-waffly copy that respects your customer’s time

Promo emails should be quick, direct and obvious. No filler paragraphs, no “hope this finds you well.” Tell them the offer, why it matters and why they should care right now.

5. One email, one goal

If you give people too many choices, they choose nothing. I walk through why your promos need ONE job and exactly how to structure them.

+ Bonus tip

A little movement goes a long way — think GIFs, scrolling marquees, or icon-style features that communicate essential info fast.

• Subject Line Examples: here
• My favourite contrast checker: https://coolors.co/contrast-checker

• Nail Your Email Marketing Program: Learn how to create emails that convert like crazy.

Want help boosting your sales, getting your emails actually opened, and creating a marketing system that makes money while you sleep? Join m

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie Phillips

Today I’m chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic dish brush that completely changed the way thousands of people deal with their sink situation. His journey? Wild. Beautiful. Painful. Product-founder AF.

Jamie takes us through everything, including:
 • the moment on a remote beach in Indonesia that changed his entire career
 • why his first eco-friendly range worked but also didn’t work
• the messy truth of manufacturing a brand-new invention
• how he used Kickstarter to validate demand AND fund a very expensive mold process
• what 12,000+ customers taught him about product design
• why retail and DTC must work together (and how he balances both)
• his big mistakes, biggest lessons, and why perseverance beats everything
• what launching Version 2 looks like (spoiler: it’s live now)

Jamie is honest, generous, and gives you a real look at what actual product development looks like behind the scenes. If you’re a maker, product founder, wholesaler or inventor, you’ll want to take notes.

LINKS:
👉 Explore YesECO: https://yeseco.life

👉 Support the YesECO V2 Kickstarter: https://www.kickstarter.com/projects/yeseco/yeseco-v2

👉 Follow me on Instagram: @thelotco

 If you want to build a profitable product business you LOVE (without the burnout and chaos), come join me inside my Roadmap to Profit program. Details at thelotco.com.au.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

You’ve landed your dream retailer. Your products are on the shelf. Now what?
 Most brands think their job is done once they’ve been stocked, but that’s just the beginning. In this episode, I break down the three stages of post-delivery success that turn a one-off wholesale order into consistent reorders (and loyal retail partners who sell your products for you).

You’ll Learn:
✨ Why getting stocked is just the start line, not the finish line
✨ How to support your retailers with marketing assets, education, and storytelling tools
✨ Simple ways to drive foot traffic and visibility for your stockists (without hurting your own online sales)
✨ How to build lasting relationships with buyers and retail staff that lead to repeat orders
✨ Why scarcity thinking is holding your brand back and how abundance thinking grows both sides

Mentioned in this Episode:

• Transform Your Wholesale Program: Learn how to get stocked (and stay stocked!) → thelotco.com.au/wholesale
  
  
• Free Wholesale Guide: Download your free copy →here https://thelotco.myflodesk.com/wholesaletips
  
  
• Book Mentioned: Unreasonable Hospitality by Will Guidara

Roadmap to Profit Program waitlist is here.

Join my Product Business Growth Club here.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Welcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco.

After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers and here’s what I know for sure: if your sales aren’t where you want them to be, it’s not your product.

Last week, we talked about why your product probably isn’t the problem when sales feel slow.
 This week, we’re talking about the fix.

Because if you’re showing up online, posting Reels, and doing “all the right things,” but your sales still feel unpredictable it’s not because you’re bad at business. It’s because you’re relying on the wrong system.

In this episode, I dive into:

• Why Instagram is amazing for attention, but terrible for consistent sales
• The difference between visibility and conversion
• Why email marketing is your secret weapon for predictable profit
• How to set up simple systems that sell for you (even while you sleep)

I’ll also share stories from real founders who went from slow weeks to steady sales — all by turning email into their most profitable channel.

And I share real client stories of what changed when they shifted from posting more to building smarter systems.

If you’re ready to stop relying on algorithms and start building consistent, reliable sales this episode is your next step.

🎧 Tune in now and grab your freebie: 15 Ways to Drive Traffic to Your Website
.
And if you’re ready to make email your most profitable sales channel, join me for the Nail Your Email Marketing Live Series — we start Wednesday, November 5th! Details at thelotco.com.au/nailyouremail

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

If you’ve ever said, “My product is so good… why isn’t it selling?” then this episode is for you.

I’ve been getting message after message about this one since I sent an email earlier in the week, so I knew I had to dive deeper on the podcast.

The thing is, having a great product isn’t enough anymore. You need attention, anticipation, and action to turn your product into consistent sales.

In this episode, I’m breaking down:

• Why your amazing product isn’t selling (and what to do about it)
• The Product Attachment Loop that keeps founders stuck
• How to shift your mindset from “selling is pushy” to “selling is helping”
• What “building anticipation” actually looks like before a new launch
• Why showing up across multiple platforms matters more than ever
• And how clarity, confidence, and consistency create conversions

Whether you’re a maker, brand founder, or retailer, this episode will help you step out from behind the scenes, sell unapologetically, and start marketing your product like a pro.

Because your business needs more than a beautiful product, it needs visibility, storytelling, and you showing up again and again until people finally get how brilliant your offer is.

What You’ll Learn:

✨ How to stop perfecting and start promoting
 ✨ How to sell without feeling salesy or pushy
 ✨ How to build anticipation and momentum before your next launch
 ✨ How to multiply your reach by showing up in more than one place
 ✨ Why visibility builds trust and trust builds sales

Mentioned in this episode:

• Get More Sales
  — my special bundle to help you show up in more ways and sell with confidence
• The Product Business Growth Club
  — my membership for ongoing support, ideas, and accountability
• DM me “sales” on Instagram @thelotco
  to get my free Sales Clarity Prompts

Take Action:

After you listen, screenshot this episode and tag me @thelotco

Tell me — what’s one way you’re going to show up and sell differently this week?

Let’s make your next product drop your most profitable one yet 💜

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode, I take you behind the scenes of my 20+ year journey with Life Instyle — from exhibiting her own kidswear brand Moppit, to becoming a buyer, educator, speaker, sponsor, and now judge for the Life Instyle New Breed Scholarship.

How we helped shape the Kids Instyle section, the lessons learned from decades in the trade show world, and the incredible opportunities that open up when you take action — even before you feel ready.

If you’re a product-based founder with big dreams of getting your products into stores, this episode will inspire you to stop waiting for the “perfect time” and start applying for the opportunities that could change your business forever.

You’ll Learn:

• How trade shows like Life Instyle can transform a product business
• The story behind the Kids Instyle section and my 20-year involvement
• Why you should apply for the Life Instyle New Breed Scholarship (and how to know if you’re eligible)
• What judges are actually looking for in applicants
• The biggest mindset shift that separates brands that grow from those that stay stuck
• Life Instyle New Breed Scholarship (Applications close October 16th)
  → Prize includes a $10,000 value stand, exposure, mentorship, and more.
• Export Development Grant and other government funding options for product-based businesses

Links & Resources:

• Apply for the Life Instyle Scholarship here.
  
  
• Learn more about wholesale with my free training: thelotco.com/buildingawholesalesalemachine
  
  
• Join the Product Business Growth Club for mentorship + support
• Explore the Roadmap to Profit Program to grow your product business to consistent $50K months

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

A Melbourne winter. A real gap in kids’ wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round headwear brand that stockists love, why wholesale still wins for volume, and how she just launched swimwear by leveraging prints, suppliers, and existing demand. If you care about cash flow, indent, stockist relationships, and direct-to-consumer growth, you will love this founder story.

• Learn how to use indent orders to protect margins and place smarter production bets
• See how a wholesale-first strategy can fuel longevity and repeat stockist revenue
• Steal the exact assets that help retailers sell more hats, beanies, and swim hats
• Hear the behind-the-scenes of a category expansion into swimwear that makes sense

SEO keyword highlights
Acorn Kids, kids hats, children’s headwear, beanies, swim hats, swimwear launch, wholesale, stockists, indent orders, Brandboom, Klaviyo email marketing, Meta ads, product photography, lifestyle imagery, cash flow, margins, MOQ, category expansion, trade shows, agents, DTC growth, Melbourne brand, Brunswick production.

Top takeaways

• Play the long game with wholesale. Protect full price windows. Communicate. Make reorders easy.
• Indent = clarity. Use retailer orders to decide production and where to “back” winners.
• Be specialist. Headwear-specific makers and equipment show up in quality and fit.
• Add categories with purpose. Swim hats → swimwear leveraged prints, fabric, and brand equity.
• Invest in assets. Great photography and video

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Your product might be beautiful, high-quality, and everything your customer needs… but here’s the truth: that alone isn’t enough to grow a profitable business.

In this episode, I’m diving into the mistake so many founders make, putting 99% of their energy into the product itself and forgetting the bigger picture. Because while your product matters, what matters more is how you get it into people’s hands.

We’ll cover:

• Why “build it and they will come” is a dangerous mindset for product-based founders
• The role of retailers, stockists, and partners in helping you grow
• The power of distribution and getting your product in front of more people
• Why supporting your stores and stockists is just as important as landing them in the first place
• The shift second-time founders make that first-time founders overlook
• What else matters more than the product itself (pricing, marketing, visibility, and customer experience)

By the end, you’ll know exactly where to shift your focus so your product doesn’t just sit pretty on a shelf - it actually sells.

✨ Free Training Alert: Want to build a 90-day roadmap for more sales and consistent profit (without relying on social media)? Join my upcoming live training here → https://www.thelotco.com/trainings

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

What if one partnership could change your entire brand trajectory? Meet Vania Truchsess—Venezuelan-born, New Zealand-based jewelry designer whose handmade pieces landed in Karen Walker stores and unlocked a flywheel of credibility, stockists, and DTC growth.

In this episode, we cover:

• How Vania went from babysitting to building a handmade jewelry label in NZ
• Why wholesale increased her direct-to-consumer sales (not the opposite)
• Pricing, margins, and range editing (and why you must revisit them yearly)
• Trade shows as a one-good-stockist play (LTV thinking > vanity order counts)
• Using markets, email (Flodesk), and workshops to fuel DTC demand
• Collaborations that borrow audiences and build brand equity
• Balancing creativity with cash flow, admin, and sustainable routines
• The mindset that keeps her shipping: perseverance (and a bracelet to prove it).

SAVE YOUR SPOT IN MY NEW FREE LIVE TRAINING HERE: https://www.thelotco.com/trainings

 Vania Truchsess is the founder of Vania, a handmade jewellery brand inspired by nature and gemstones. Her ranges span everyday unisex pieces to woven “Daydreamer” earrings and gemstone necklaces using freshwater pearls and 14k gold-filled elements.

Timestamps:
00:00 Meet Vania + what the brand stands for
02:20 Early making roots in Venezuela + family influences
04:45 Markets, morphing to the Kiwi aesthetic, and first “real job” detour
08:30 Range, pricing, and staying differentiated in a saturated category
09:50 The Karen Walker moment—and how credibility compounds
12:40 Why wholesale boosts DTC (yes, really)
14:50 Seasonality, Australia expansion, and realistic timelines for conversion
16:45 Trade shows: playing the long LTV game
18:20 DTC levers: email, paid/organic, markets, and beading workshops
21:10 Risks, bulk buying, duties, and owning what you do
27:40 What success looks like beyond revenue (impact stories that matter)
32:10 Evolving into fine jewelry; skills, vision, and authenticity
34:00 Creative vs. CEO time: routines and grace over perfection
41:20 Long-

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Andrew from Mennie Brand is back for part two, and we’re cracking open the real trade show debrief from his first time exhibiting at Melbourne Life Instyle. We talk expectations vs reality, what actually moved the needle (hello, SMS follow-ups), and why visuals + storytelling at your stand matter more than you think. Andrew shares hard numbers, how he organised setup on a budget (including the furniture plot twist), and what he’s changing next time to turn browsers into buyers faster.

In this episode:

• The honest verdict: pride, perspective, and the big-brand imposter syndrome that didn’t stick
• The rollercoaster after the show (and why day-10 texts lit everything up)
• Why your pitch + story need reps (and how to avoid sounding “salesy”)
• Stand strategy: show the brand world (lookbook, lifestyle shots, POS) not just products
• Relationship ROI you can’t quantify: neighbours, buyers, and in-person feedback
• Logistics on a budget: flying with stock, painting the stand, marketplace furniture backup plan
• What’s next: considering Sydney (Feb) where Life & Style and Reed combine—and how different buyers = fresh opportunities
• Collabs & customs: ~200 unit MOQs with options to split across brands

Mentions & resources:

• Book: Building a StoryBrand by Donald Miller
• Find Andrew: Instagram @menniebrand | Stockist & custom enquiries
• Want help planning your own show? Check out my Trade Show Bootcamp and Wholesale program.
•  Retailers: want the comfiest socks your customers will rave about? Reach out to @menniebrand for stockist info or custom collabs.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Abundance Mindset Isn’t Woo — It’s Your Business Superpower

Is “abundance” just another fluffy buzzword? Nope. In fact, your mindset may be the difference between giving up on your product business too soon or building one that actually pays you.

In this episode, I’m breaking down:

• What abundance mindset really means (hint: it’s not about ignoring reality).
• The difference between abundance vs. scarcity thinking — and how each shows up in your day-to-day business.
• Real examples from launches, wholesale pitching, and sales that prove why scarcity spirals kill momentum.
• Practical tools to rewire your thinking — journal prompts, affirmations, gratitude practices, and the “not yet” reframe.
• Why combining mindset + numbers (aka your data) gives you clarity, stamina, and resilience when sales feel slow.

If you’ve ever found yourself refreshing your Shopify dashboard on repeat, comparing yourself to competitors, or assuming “no one wants this,” this episode is for you.

👉 Grab my free Abundance Mindset Journal Prompts + Affirmations here, and stay tuned for the upcoming 30-Day Abundance Challenge.

Because mindset alone isn’t enough. Mindset + strategy is how you build a profitable product business that lasts.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

If you’ve ever felt like freight is a dark art shrouded in mystery, you’re not alone.
 In this episode of thelotco Business Podcast, I sit down with Christine Kanin from Pivot Freight Solutions to unpack (pun intended) the real world of freight and logistics and why getting it right can save your product business thousands of dollars (and a whole lot of headaches).

Christine has over a decade in the freight forwarding industry, helping small and medium-sized businesses confidently navigate the messy, unpredictable world of importing and exporting. She’s here to pull back the curtain on what really happens between “my product is ready” and “it’s on my doorstep.”

We cover:

• The biggest misconceptions product-based businesses have about freight
• Why relying solely on your supplier’s shipping quote can be an expensive mistake
• The acronyms and terms (like Inco terms and HS codes) every founder must know before signing anything
• The real process your goods go through — from packing at the factory to clearing customs and quarantine in Australia
• How to decide between sea freight, air freight, and couriers (and the hidden cost traps in each)
• Landed costs: what they are, how to calculate them, and why they should guide your pricing from day one
• Seasonal and global events that can blow your shipping timelines out of the water (literally)
• Christine’s unique “She Freights” tours to India, helping women find manufacturers and products while learning the freight side from the ground up

Whether you’re placing your very first order with an overseas supplier or managing multiple containers a year, this episode is packed with practical tips to help you stay in control, protect your margins, and avoid costly surprises.

📦 Listen in to finally get freight and logistics off your “too hard” list — and onto your “nailed it” list.

Resources & Links Mentioned:

• Pivot Freight Solutions → find here
• She Freights Tours → here
• Austrade Go Global Toolkit → here
• BICON (Biosecurity Import Conditio

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode, I’m giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA.

Whether you were there, thinking about exhibiting next time, or wondering what the heck goes on behind those branded stands, this one’s for you.

From the buzz on the floor and real sales numbers, to the unexpected brand collaborations and cringe-worthy mistakes I saw some newbies make—I'm breaking it all down.

I’ll talk about what really makes a trade show successful (spoiler: it’s not just the orders), the importance of shelf-ready packaging and smart starter packs, and why connection not just conversion is your secret weapon.

I also dive into the question I get asked all the time: Which show should I do? Life Instyle vs. Reed vs. AGHAvand the truth about what suits who.

If you’re a brand looking to grow through wholesale or a retailer wondering how to make smarter buying decisions, this episode is packed with gold. Think of it like your own private trade show debrief, minus the sore feet and overpriced food.

What I cover:

• The real results exhibitors experienced.
• Common mistakes I saw brands make (and how to avoid them)
• How to make your booth unforgettable (even upstairs!)
• Why shelf-ready packaging and starter packs are non-negotiables
• The unquantifiable wins—like friendships, packaging hacks, and collabs
• A comparison between Life Instyle, Reed, and AGHA shows
• Why showing up is more than just standing at a booth

Bonus tip: If you're prepping for your first (or next) trade show, I share how to turn this opportunity into long-term revenue—and how to avoid becoming the brand that buyers forget the minute they walk away.

Mentioned in this episode:
Trade Show Bootcamp – My mini-course to help you prep, pitch and profit from your next show Transform Your Wholesale Program – Learn how to build a wholesale strategy that works long-term
✨ Product Business Growth Club – My membership for product-based businesses that want to grow without burning out

Rate & Review:
Enjoying the podcast? Leave a review and tell me what your biggest takeaway was from this episode!

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Let’s talk about one of the most underrated, powerful tools in your business toolkit REVIEWS. They cost you nothing but can absolutely skyrocket your credibility and sales. And yet… so many of you forget to ask for them, or don’t know how to use them to their full potential. Sound familiar?

In this episode, I’m diving into:

• Why reviews are way more powerful than any marketing copy you could write yourself
• How they boost your website conversions, SEO, and even wholesale success
• The exact tools I recommend to automate the whole process (no awkward follow-ups needed)
• Where to put reviews on your website to maximise their impact
• Clever ways to ask for them (without sounding desperate or robotic)
• And why YOU need to be giving reviews too—not just asking for them!

Whether you’re selling direct-to-consumer, through retail stores, or wholesaling to stockists, reviews matter. And if you’re not collecting them (and using them!) you’re leaving money and trust on the table.

🛠 Tools I mention in the episode:

• Trustpilot
• Judge.me
• Loox (perfect for visual reviews with customer pics)
• Stamped.io
• Yotpo
• Google Forms for post-program feedback

💬 Quick reminder:
If you’ve ever listened to an episode and thought “Omg that helped so much,” please scroll down in Apple Podcasts and leave a review. It means the world to me and keeps this podcast going. Plus, I read every single one!

🎯 This episode is for you if:
→ You’re running a product-based brand or retail store
→ You want to build trust fast and boost your online sales
→ You need better copy but don’t have time to write it—use your customer words instead!

Let’s get those reviews working for you.

 Take 30 seconds to scroll down and leave a review on Apple Podcasts—it’s free for you and priceless for me!

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this raw and refreshing episode of thelotco Business Podcast, I chat with Lucy Moss founder of Mink and Me, a vibrant lifestyle brand that blossomed from a tiny rural shop into a bold online store and now a budding wholesale business.

Lucy shares her incredible 10-year journey, starting from a collaborative store in Coonamble (yep, population 2,500!) to navigating ADHD diagnosis, burnout, a booming Christmas season, a massive pivot, and a spontaneous buying trip to India that changed everything.

We unpack:

• How her dog’s name (RIP Minky!) sparked a business name and legacy
• The power of collaboration and building a retail hub in a small town
• What she learned from buying “dud” products and how she refined her retail buying over time
• Why selling 760 Queen Elizabeth Christmas decorations was a pivotal moment (yes, really!)
• How burnout led her to hit pause and what that looked like
• Her candid experience with an ADHD diagnosis and what changed afterward
• The unexpected decision to close her physical store (despite strong sales) and go all in on online
• Why her India trade show trip with Christine from She.Freights opened a whole new wholesale opportunity
• Her advice for evolving with your business, listening to your gut, and not being afraid to pivot

Lucy gets real about the highs and lows, from toddler chaos to trade show prep, and gives insight into what it truly takes to stay resilient, creative, and profitable in today’s retail and product landscape.

Links + Resources:

• Follow Lucy at @minkandme
• Check out her online store: minkandme.com.au
• Want to prep for your own trade show? Grab the Trade Show Bootcamp
• Listen to more episodes at thelotco Business Podcast

 If this episode sparked an “OMG I need to pivot too” moment or you’ve been toying with launching wholesale or shutting your physical store send me a DM @thelotco. Lucy’s story is proof you don’t have to stick to one version of success. You get to evolve. ✨

Be sure to subscribe, share this with your biz bestie, and leave a review if this episode hit home.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

If you’re still shipping your gorgeous product in a plain satchel with an invoice and a whisper of bubble wrap… we need to talk.

In today’s episode of The Lotco Business Podcast, I’m diving into one of the most underestimated but high-impact opportunities you have as a product-based business owner: the unboxing experience.

Your packaging isn’t just about protection—it’s about emotion. It’s a brand moment. It’s the post-purchase piece that turns a one-time buyer into a raving, repeat customer.

In this episode, I’ll walk you through:

• Why unboxing taps into psychology (and how TikTok + YouTube prove it)
• The difference between packaging that gets ignored… and packaging that gets shared
• Low-cost, high-impact ways to elevate your unboxing experience—even if you're on a tight budget
• Real brand examples (including my own past retail experience!) that prove small touches create big impact
• A mindset shift: why every box you ship is a chance to build brand trust and customer retention

Plus, I share:
 A Pinterest board with creative and scroll-stopping packaging ideas https://pin.it/2oz5v2iY6

 Why packaging is performative marketing in a scroll-happy world

 How to spark emotion through scent, stickers, samples, surprise, and story

Whether you're a new brand or scaling rapidly, don’t underestimate this part of the customer journey. Because once they click “Buy Now,” it’s your moment to turn excitement into loyalty.

 Want more help mapping your entire customer journey from attraction to unboxing to retention?
 Come join me in Roadmap to Profit or grab the Get More Sales Bundle for actionable tools you can implement right away.

Because every order you send out is a branding opportunity. Let’s make it magic.

Unboxing Pinterest Board here

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode, I’m pulling back the curtain on what really builds a thriving, profitable product-based business—and spoiler alert—it’s not just more Instagram reels or new packaging.

After decades in this industry, from fashion lecturer to founder, and coaching hundreds of creative entrepreneurs through my Roadmap to Profit program, I’ve identified the 7 key systems that separate profitable brands from the ones stuck in hustle-mode.

I call it thelotco Method, and today I'm sharing each of these systems with you—including how you can spot your weakest link and what to fix first.

You'll learn:

• Why vision (not just vibes) is the first system to set up
• What your brand really needs beyond a cute logo
• How pricing can make or break your entire business (even if your products are selling)
• Why relying on just one sales channel is risky
• How to attract traffic without burning out on content creation
• What numbers you actually need to know
• And the often-forgotten system that allows you to finally take a break (yes, really)

These are the systems that have helped my clients go from kitchen-table businesses to stocked-in-store and scaling with ease. If you’re done flying by the seat of your pants and ready to build something that actually pays you—this is for you.

🎧 Listen now and DM me @thelotco to tell me which system you're focusing on first.

✨ Want the full roadmap? My Roadmap to Profit program is now open—get access to the templates, coaching, and tools that help you build all 7 systems, without the overwhelm.
👉 FIND OUT MORE HERE

📚 Plus: Don’t forget to grab my free training: “How to Build a Thriving Product Business”

00:00 Introduction to Growing Your Product Business

00:46 The Seven Systems for a Profitable Business

02:19 System 1: Vision and Goals

03:59 System 2: Brand Foundations

05:27 System 3: Product and Pricing

06:51 System 4: Sales Channels

08:27 System 5: Marketing and Traffic

09:51 System 6: Money Management

11:38 System 7: Systems and Support

12:38 Conclusion and Next Steps

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting.

We recorded this before Andrew exhibits at his first-ever trade show: Life Instyle Melbourne. And let me tell you—we go deep on what it really takes (financially, mentally, and logistically) to step into this space for the first time.

You’ll hear:

• Andrew’s full cost breakdown for exhibiting at Life Instyle.
• How he’s preparing marketing materials, samples, and stand design with a super lean budget
• Why building strong relationships with current stockists has created surprising trade show support
• The fears, confidence wobbles, and smart choices that led him to say “now’s the time”
• His expectations for orders, ROI, and post-show follow-up strategies

If you’ve been tossing up whether a trade show is worth it for your brand—or wondering how on earth to pull it off without a giant team—this is the episode for you. And don’t worry, we’ll be back with Part 2 to hear how it all went!

🔗 Mentioned in this episode:
 Mennie Brand → menniebrand.com
Life Instyle Melbourne → lifeinstyle.com.au

Access the 3 part Trade Show Bootcamp here.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Ever looked at your brand and thought, “This just… doesn’t feel like me anymore”?

Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the emotional, visual, and strategic impact of being out of alignment with your brand.

Whether your product photos feel outdated, your Instagram bio makes you cringe, or you're attracting bargain hunters instead of dream customers—this one’s for you.

I’ll walk you through:

• The sneaky signs you’ve outgrown your brand (it’s not just a vibe—there’s strategy behind it)
• How small visual and voice tweaks can skyrocket your confidence and conversions
• The 4-step mini-brand audit to reconnect with your identity
• Why you don’t need a total rebrand to evolve - just a smart, soulful recalibration
• The journal prompt I use with clients to align their brand with their next-level business

This episode is part pep talk, part strategy, and 100% permission slip to grow.

🎧 Grab your notebook, your coffee (or in my case, your tea), and tune in. Let’s realign that brand energy and make sure it’s working for you, not against you.

👇 DM me @thelotco and tell me what brand shift you’re making this month!

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬).

In this episode, I break down the 10 biggest mistakes I see brands make when preparing for—and showing up at—trade shows. Whether it's your first show or your fifteenth, these pitfalls can derail your success and cost you thousands in missed sales and opportunities.

I'll cover everything from:

• Why your trade show stand is not a market stall (yes, there’s a BIG difference)
• The one thing you must do before the show to drive foot traffic
• The silent killer of buyer relationships (and how to avoid it)
• The mindset shift you need to stop treating buyers like short-term transactions
• Why most of the gold is in the post-show follow-up

⚡ Plus, I share insider tips from my decades in retail, wholesale, and exhibiting at over 100 trade shows—so you don’t have to learn these lessons the hard way.

📣 Ready to make your next trade show your most profitable one yet? Join me inside my 3-day Trade Show Bootcamp and get the full strategy, templates, and support to prep like a pro and walk away with results. 🎯
👉 Join the Bootcamp here

Or want to Build a Wholesale Sales Machine? Join my free training here: https://www.thelotco.com/buildingawholesalemachine

trade show mistakes, exhibiting at a trade show, how to prepare for a trade show, trade show booth tips, product business, wholesale strategies, retail trade show, selling wholesale, trade show checklist

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now.

If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’s next for you beyond the stockroom or sales floor—this episode is a must-listen.

I’m diving into why digital products aren’t just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, or process into something scalable and impactful.

Whether it's a course, a workshop, a downloadable guide, or a membership—this episode will open your eyes to what's possible when you stop trading time for money and start thinking like a Digital CEO.

PLUS: You’ll hear from my own coach, James Wedmore, as he breaks down exactly how to get started, even if you have zero audience and no idea where to begin.

🎯 What You’ll Learn:

• Why digital products can be the perfect addition to a physical product biz
• Real-life examples from my own clients and James' community (think: HR consultants, teachers, knitters, dog trainers—you name it!)
• How to monetize before you make it and validate your idea first
• The biggest mindset shifts that make a scalable business possible
• What I learned from sitting in a room with multi-6 and 7-figure digital business owners
• Why now is exactly the right time to explore this in your own business journey

🛠 Resources & Links:

• 🎥 Register and Watch the free Rise of the Digital CEO training with James Wedmore here.
  
  
• 💬 Join my private watch party + discussion group here
  
  
• 💡 Want to chat about whether a digital offer is right for you? DM me on Instagram @thelotco or send me an email via my website.

💖 Loved this episode?
Share it with a friend who's craving more freedom in their biz, or leave a review on Apple Podcasts to help more product-based founders find this show!

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying.

In this juicy episode, I’m pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you.

Here’s what you’ll learn:

• The 5 subtle-but-critical ways your brand identity sells for you (or sabotages you)
• How to fix weak visuals, inconsistent packaging, or low-vibe photos without a $10K rebrand
• Why shelf space, booth layouts, and your Insta grid are prime real estate—and how to make yours irresistible
• What your unboxing experience says about your values, and how to make it unforgettable (even on a budget)
• How your brand voice (yep, even your captions and product descriptions) can seal the deal or confuse the heck out of your customers
• Why confused branding attracts bargain hunters and ghosters—and how to start drawing in those aligned, loyal, full-price buyers instead

If you've ever felt like:

• “Everyone says they love my product, but no one buys…”
• “My visuals feel a little DIY but I don’t know how to upgrade.”
• “I don’t want to discount anymore—I want to be seen as premium.”

Then this episode is your sign, your brand audit, and your next move—wrapped up in one.

This is also exactly why brand identity is one of the first things I help you get right inside my Roadmap to Profit program. Because once your brand is working for you… the rest gets a whole lot easier.

🎧 Listen now and learn how to realign your brand with clarity, confidence, and conversions—without starting from scratch.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably.

We talk about:

• How their friendship started over coffee (and a shared love of cute stationery and beauty products)
• The evolution of their business from pop-ups to full-blown bricks-and-mortar
• Why they moved out of their OG retail space and the big energy shift in their new store
• The realities of managing a retail business through COVID (while homeschooling, no less!)
• The buying trips, the mistakes, the soft rebrand (hello, party frogs 🐸), and how they make decisions based on numbers—not just vibes
• Their no-BS take on wholesale partnerships, sampling, and what makes a brand truly stand out to a retailer
• How they train their team, create an in-store experience that customers rave about, and manage cash flow challenges like pros

This episode is an absolute must-listen for anyone running (or dreaming of running) a values-aligned retail biz. These women are the real deal.

🛍️ Visit them in Geelong at 1a Yuille Street, Geelong West
 📦 Or online at naturalsupplyco.com

Follow on Instagram @naturalsupplyco

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this solo episode, I’m diving into something I’m wildly passionate about—contrast. Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop.

I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don’t pop. And honestly? That can be fixed.

Today I’m breaking down exactly where and how to use contrast to capture attention, guide your customer’s eyes, and actually convert browsers into buyers. From CTAs and fonts to shadows, motion, and messaging—this episode is packed with examples and simple tweaks that make a huge difference.

In this episode, I cover:

• Why contrast is way more than just colour—it’s persuasion
• The sneaky website design choices that are costing you conversions
• How to fix your packaging so it actually stands out on a shelf
• Real talk about why being “on brand” is not the same as being buyable
• What Go-To Skincare had to change (and why it matters to you)
• A super handy link to check if your fonts and colours pass the readability test

If you’re a product-based business and want more sales without rebranding your entire biz—this one’s a must-listen.

🎧 Ready to level up your brand’s visibility? Press play now.

Check your readability here at the contrast checker.

💬 Want my top contrast tips or a mini audit of your brand? Send me a DM on Instagram with the word “CONTRAST.”

📦 Join us inside The Product Business Growth Club for monthly coaching and guidance to grow a profitable, stand-out product business.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count.

I chat with Gloria about the difference between good PR and gimmicky fluff, and how product-based business owners can start landing real media features like Buzzfeed, Refinery29, or even Oprah’s Favorite Things—yes, it’s possible! From pitching strategies to journalist secrets, and even AI tools that make the whole thing 10x easier, this episode is your no-BS roadmap to building serious credibility that converts.

💡 What You'll Learn:

• Why PR beats social media and paid ads for long-term visibility and SEO gold
• Gloria’s signature CPR Pitch Method (spoiler: it’s pure genius)
• The truth about what journalists actually care about (hint: not your follower count)
• How to pitch your product for gift guides, listicles, and shopping roundups
• Where to find journalist contacts (and the 5 FREE tools that make it so easy)
• Why relevance and timing are everything in your pitch
• What to include in your PR email (and what sends it straight to trash)
• Smart ways to repurpose media coverage for email, wholesale, and more

• Gloria’s Free Masterclass: gloriachoupr.com/masterclass
• Follow Gloria on Instagram: @gloriachoupr
• Tools for PR research:
  • Perplexity.ai
  • Source of Sources
  • HARO
  • Google News Alerts
  • Substack journalism newsletters

🎯 Who This Episode is For:

• Product-based business owners ready to stop relying on social media for growth
• Founders who want real, long-term credibility (not pay-to-play fluff)
• Anyone curious about PR but overwhelmed by where to start
• Creatives and makers who want to get featured in gift guides, media, or podcasts

🔁 Make It Work For You:

Gloria shares how to reuse media features for:

• Blog content
• Email marketing
• Wholesale pitches
• Website credibility
• Inst

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode, I sit down with Lou Hammer, the powerhouse behind Pre Loved Geelong—a thriving secondhand and consignment store that started as a pop-up hustle and now boasts a bricks-and-mortar location, thriving online sales, and a fiercely loyal community.

Lou gets real about:

• 💼 Starting from scratch while juggling life, kids, and a side hustle
• 🛍️ How she scaled from eBay to Instagram to a full-on retail store
• 🧵 Why curation and customer avatars matter more than ever in fashion
• 📈 The systems that save her 10+ hours/week in admin
• ✨ The mindset shift that helped her thrive through Covid chaos
• 🔁 Why “done is better than perfect” is her north star

If you’ve ever thought about opening a retail space, selling pre-loved products, or you just want the behind-the-scenes of a heart-led, data-backed fashion business—this one’s for you!

🔗 Resources & Links

• 💻 Shop or consign at Pre Loved Geelong: https://www.prelovegeelong.com.au
• 📸 Follow Lou on Instagram/Facebook/TikTok: https://www.instagram.com/pre_loved_geelong/

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Ever had a product idea rolling around in your brain—or maybe sketched in your notebook—but no clue how to bring it to life? In this episode, I’m joined by the product development powerhouse Millie Richards, and let me tell you, this chat is a goldmine for anyone with dreams of designing a product that’s actually profitable (and doesn’t fall apart or cost your life savings).

Millie’s an industrial designer with a delicious combo of design brilliance and real-world factory know-how. We talk about what it really takes to get a product from concept to customer—without blowing your margins, compromising your values, or getting ghosted by manufacturers.

She spills the tea on:

• Why beautiful AND functional products win every time
• The biggest mistakes people make when designing a product (hint: it's not what you think)
• How to actually work with manufacturers (and be taken seriously)
• What goes into a killer spec sheet that won’t get lost in translation
• The one thing you need to know about Minimum Order Quantities (MOQs)
• And how to design with sustainability, profitability, and longevity in mind

Whether you're launching your first product or have something that’s just not quite hitting the mark—this is the episode you didn’t know you needed. Plus, Millie shares the one project that changed the game for her and why she’s so passionate about impactful product design.

👀 Thinking about developing a new product?
 🎯 Got an underperforming one that needs a glow-up?
 🛠️ Or just curious what goes on behind the curtain of manufacturing?

This episode is for YOU.

👉 Connect with Millie here: sagepd.com.au
Find her on Instagram: @sage.product.design:

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Ever feel like you’re doing all the things in your business—posting on socials, packing orders, launching products—but STILL not getting the results you want?

Yep. You're probably in the messy middle.
Not a newbie anymore, but not scaling like a pro just yet. And let me tell you, this stage is real and it's where so many product-based business owners get stuck.

In this episode, I’m pulling back the curtain and talking honestly about the awkward, in-between phase that no one really warns you about. This isn’t about shiny six-figure launches or starting from scratch—it’s about what happens in year two, or five, or even ten, when things just feel… stuck.

You’ll hear stories from real clients (shoutout to Mandy, Belinda, and Melissa!) and practical tools to help you stop spinning in circles and start making serious progress.

🎯 Here's what I dive into:

• What the messy middle really looks like (you’re probably in it if you’re listening 👀)
• Why knowing your numbers is non-negotiable (don’t worry, I make spreadsheets sexy)
• How simplifying your product range can skyrocket profits
• The power of planning vs. always reacting
• What it means to work ON your business, not just in it
• Why finding a community is the secret to keeping your head above water

This episode is jam-packed with real talk, tangible tips, and a gentle (but firm!) nudge to stop trying to do it all alone.

🛠️ Your Action Steps:

1. Identify ONE thing working well in your biz—and double down on it.
2. Let go of something that’s draining your time or energy (that product, that task, that channel 👋).
3. Screenshot this ep, DM me on IG @thelotco, and tell me the ONE thing you’re committing to this week. Let’s get out of the mess and into momentum, shall we?

You’re not broken. You’re not failing.
 You’re just in the messy middle. And trust me—there’s a way through.

💫 Mentioned in this episode:

• The Product Business Growth Club – Your go-to membership for support, community + monthly strategy.
• Boost Your Conversion Rate Toolkit – For those of you ready to level-up your website sales game.
• Roadmap

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Are you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call.

Today, I’m breaking down the 5 biggest signs your marketing strategy is completely broken—and giving you the practical, no-fluff fixes to actually turn things around. Spoiler alert: this is not about working harder; it’s about getting smarter.

We’ll chat about:

✨ Why hustling for every single sale is a red flag
 📉 What’s really going on when your sales are inconsistent AF (yep, I kept it clean for the kiddos)
 🛒 The truth about traffic that doesn’t convert
 💌 Why your customers aren’t coming back (and how to fix it)
 📱 And the biggest one… what to do if your entire biz is relying on social media

This one’s packed with real talk, actionable tips, and plenty of those "oh crap, that’s me!" moments. You are not alone, and there is a better way to run your marketing without burning out.

🎉 PLUS: I’ve got a free webinar coming up that you do not want to miss
It’s called: The Profitable Product Business Roadmap – Your 90-Day Plan to More Sales & Consistent Profit (Without Relying on Social Media)
And yes, it’s as juicy as it sounds. I’ll walk you through exactly how to build a marketing machine that works while you sleep—so you’re not constantly stuck on the content hamster wheel.

👉 Click here to register now or find the link in the show notes below.

Resources & links from the episode:

• Register for the FREE 90-Day Roadmap Webinar
• Related episodes: 
  • [What Should Be in Your Welcome Email Sequence]
  • [How to Build Your Email List for Your Product Biz]

If this episode hit home, do me a little favor and share it with a biz bestie who needs it too! And of course, hit that subscribe button so you never miss a moment.

Let’s go make marketing fun, profitable, and something you actually look forward to again.

xo
 Mel

Courses mentioned in this podcast:

Roadmap To Profit

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode I interview Carla Townsend, a money mindset and success coach. We delve into practical advice for female entrepreneurs looking to overcome financial barriers, the critical role of money mindset in achieving business success, and how deep-rooted beliefs affect financial behaviors. 

Carla shares insights on identifying limiting beliefs, cultivating a healthy money mindset, and the importance of aligning one's business with personal values for sustainable success. They also discuss practical steps for improving financial attitudes and behaviors and the importance of surrounding oneself with a supportive and empowering community.

00:00 Introduction to the Lotco Business Podcast

00:41 Special Guest: Carla Townsend on Money Mindset

01:11 Understanding Money Mindset and Its Impact

04:28 Behavioral Patterns and Money Blocks

06:04 Pricing Strategies and Market Perception

09:20 Emotional Spending and Financial Awareness

14:41 Overcoming Self-Imposed Limitations

23:31 Cultivating a Healthy Money Mindset

28:08 Masterclass Invitation and Final Thoughts

29:02 Building Confidence Through Unconfident Actions

30:10 Surrounding Yourself with Success

30:56 Triggers and Self-Reflection

34:17 The Power of Perception

38:38 Starting Points for Personal Growth

43:15 Finding Joy and Authenticity in Work

46:39 Knowing When to Pivot or Persevere

51:10 Conclusion and Resources

Melissa Robbins interviews Carla Townsend, a money mindset and success coach. They delve into practical advice for female entrepreneurs looking to overcome financial barriers, the critical role of money mindset in achieving business success, and how deep-rooted beliefs affect financial behaviors. Carla shares insights on identifying limiting beliefs, cultivating a healthy money mindset, and the importance of aligning one's business with personal values for sustainable success. They also discuss practical steps for improving financial attitudes and behaviors and the importance of surrounding oneself with a supportive and empowering community.

00:00 Introduction to the Lotco Business Podcast

00:41 Special Guest: Carla Townsend on Money Mindset

01:11 Understanding Money Mindset and Its Impact

04:28 Behavioral Patterns and Money Blocks

06:04 Pricing Strategies and Market Perception

09:20 Emotional Spending and Financial Awareness

14:41 Overcoming Self-Imposed Limitations

2

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

💫 In this episode of thelotco business podcast, I sit down with Kiralee, the brilliant mind behind Murkani Jewellery. From an idea that lingered in her mind for years to a thriving global jewellery brand, Kiralee shares the ups, downs, and surprising twists of her journey.

💍 We chat about:

• How Murkani Jewellery was born during Kiralee’s time living in Vietnam.
• The design process—sketching, sampling, and finding the right artisans.
• Navigating wholesale, retail, and international expansion.
• The role of storytelling and symbolism in her collections.
• Her passion for ethical production and giving back through anti-trafficking initiatives.
• The behind-the-scenes reality of running a jewellery business (including the challenges of manufacturing and selling internationally).

🚀 Whether you're dreaming of launching a brand, scaling your product business, or just love a great founder story, this episode is packed with inspiration and real-world insights!

✨ Connect with Kiralee & Murkani Jewellery:
Website: www.murkani.com.au
Instagram: @murkanijewellery

🎧 Listen now and get inspired to build a business with purpose and passion!

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Overcoming Self-Limiting Beliefs: An Interview with High Performance Mindset Coach Mandy Napier

In this episode I interview Mandy Napier, a high-performance mindset and executive coach with over 14 years of experience. 

Mandy sheds light on the importance of understanding and overcoming limiting beliefs, offering insights into mindset work, the role of self-talk, and the impact of early childhood patterns on adult behaviour. 

Among the topics covered are practical steps to create positive thought patterns, tools for setting clear intentions, the significance of maintaining daily routines, and techniques to cultivate inner calm and focus. 

The episode concludes with discussions on lifelong learning and the necessity of self-improvement in achieving extraordinary results.

00:00 Introduction to the Lotco Business Podcast

00:40 Meet Mandy Napier: High Performance Mindset Coach

01:26 Understanding Mindset and Its Importance

06:26 Steps to Improve Your Mindset

11:12 Creating Daily Routines for Success

15:27 Overcoming Self-Sabotage and Limiting Beliefs

18:12 Mandy's Personal Journey and Insights

20:33 The Power of Vision and Goal Setting

23:59 The Role of Coaches and Mentors

34:43 Conclusion and Resources

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Building a Sustainable and Ethical Homewares Brand: An Interview with Nareen Holloway from Marmoset Found

In this episode I interview Nareen Holloway, the founder of the homewares company Marmoset Found. Nareen shares her journey from working in streetwear retail to creating a sustainable homewares brand known for its long-lasting ceramics and glassware. The discussion covers the challenges and risks she faced, including finding ethical manufacturers, evolving her product line, and managing logistics. Nareen also provides insights into her marketing strategies, the importance of beautiful imagery, and balancing work-life harmony. This episode offers valuable advice for anyone looking to turn their creative passion into a successful business.

00:00 Introduction to the Lotco Business Podcast
00:32 Special Guest: Noreen Holloway from Marmoset Found
02:02 Founding Marmoset Found: The Journey Begins
04:04 Navigating Manufacturing and Early Challenges
05:13 Scaling Up: From Small Orders to Big Risks
06:57 Warehouse Evolution and Stock Management
10:14 Marketing Strategies and Trade Fairs
12:27 Team Dynamics and Operational Efficiency
15:03 Marketing and Customer Engagement
17:57 Challenges and Opportunities in Business
20:48 Setting Up Wholesale Pricing
22:42 Balancing Family and Business
27:32 Dealing with Copycats
29:55 Finding Inspiration
31:21 Starting a Brand
32:54 The Value of Wholesale
34:37 Supporting Wholesale Customers
37:22 Conclusion and Contact Information

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Unleashing Creative Business Success with Brydie Stewart from Mary Maker Studio 

In this episode I chat with Brydie from Mary Maker Studio about the intricacies of turning creative passion into a profitable business. They discuss Brydie's journey from being an art teacher to founding Mary Maker Studio, a leading supplier of fiber arts materials. 

Brydie shares how she left teaching to align with her creative purpose following a diagnosis of multiple sclerosis, and how she managed to establish her business globally. The conversation covers the importance of knowing your market, the impact of social media and email marketing, the balance between creativity and business acumen, and the logistical challenges. Brydie also touches on potential new endeavors such as online workshops and mentorship programs aimed at helping other creatives build successful businesses. 

This episode is a must-listen for creative entrepreneurs seeking practical advice and inspiration.

00:00 Introduction to the Lotco Business Podcast

00:40 Guest Introduction: Bridie from Merry Maker Studio

02:09 The Origin Story of Merry Maker Studio

03:00 Challenges and Inspirations

06:52 The Creative Process and Product Development

10:06 Global Reach and Social Media Impact

12:44 Taking Risks and Business Growth

15:43 Human Design and Personal Routines

19:21 Advice for Aspiring Entrepreneurs

21:12 The Importance of Paying Yourself

21:30 Understanding Product Pricing

22:23 Enhancing Customer Experience

25:00 The Power of Email Marketing

27:17 Investing in Your Business

31:49 Overcoming Business Challenges

34:32 Future Plans and Innovations

38:57 Teaching and Mentorship

41:37 Conclusion and Final Thought

She is a go getter and I absolutely loved talking with her more in this episode.  She shares so many gems of wisdom- I hope you enjoy as much as I did speaking with her!!

You can find Brydie  @marymakerstudio

Find your Human Design type at https://www.daylunalife.com/

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Let's talk about the critical role of email marketing in driving sales and building customer relationships. 

We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. 

Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.

Email marketing can generate significant sales for businesses.

• Many businesses under utilize email marketing compared to social media.
• A strategic email plan is essential for effective communication.
• Templates can streamline the email creation process.
• Design elements greatly impact email readability and engagement.
• Regularly sending emails helps nurture customer relationships.
• Analyzing email performance metrics is crucial for improvement.
• Testing different email strategies can lead to better results.
• Segmenting your email list allows for more targeted messaging.
• Building a strong email list is vital for long-term success.

Let's actually make money from your Emails.

Improve your Emails in 3 days here (FREE)

Head here for the Nail Your Email Marketing.

00:00
The Importance of Email Marketing

07:15
Creating a Strategic Email Plan

15:48
Design Elements for Effective Emails

22:26
Testing and Analyzing Email Performance

29:28
Building and Segmenting Your Email List

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Ever wondered what things product-based business owners do to get ahead?

Have you ever tried to figure out what they have in common?

After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common.

Some of these are actions and some of these are strategies.

See how many you have and whether you think I am on the mark.

I listed out 10 but I am sure there are more.

Welcome to this new season in thelotco business podcast.  I love helping you build your profitable product business and sharing stories to inspire your journey. 

Top 10 Characteristics of Successful Product-Based Businesses

In this episode of The Lotco Business Podcast, Melissa Robbins, a business coach, shares insights on the top 10 characteristics of successful product-based businesses. 

Covering points such as taking risks, diversifying sales channels, utilizing multiple marketing strategies, attending trade shows, reinvesting in the business, personalizing business operations, outsourcing, continual evolution, managing cash flow and inventory, and knowing your numbers, Melissa provides practical advice and observations drawn from her experience with various businesses. 

Listeners will gain valuable tips on how to grow and sustain a profitable business in the competitive retail and design industries.

00:00 Introduction to the Podcast

00:40 10 Characteristics of Successful Product-Based Businesses

05:58 Masterclass Invitation

11:05 Recap of the 10 Characteristics

13:33 Conclusion and Farewell

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

What platform should I use for my website?   This is a question I see asked ALL the time.
 Now my answer is always Shopify if you are an eCommerce and product-based business.  

Listen in today to find out the 10 reasons why I believe SHOPIFY is the website platform for you if you are a product-based business or eCommerce store.

And why I also don't believe it is too expensive!!

The  Reel about credit cards leading to abandon cart is linked here.


I hope you enjoyed this episode and woud love to hear why you or won't be going with shopify!!!

To find out more about working togther you can head to:
https://www.thelotco.com.au/. or follow me on Instagram at @thelotco

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Retail Week Series Episode 1.

Hands up if you want more sales?
Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales.

Get more customers (new ones)
Get the customers you have to buy more each time (AOV).
Get the customers have to buy more often  (frequency)

Today I am giving you 5 quick tweaks and updates you can make to your website that can go a long way to boosting your conversion rate.

Things that don't break the bank nor take hours and hours of your time.

Check your numbers before starting and let me know what your conversion rate is.

Then make these tweaks and grab my checklist for more!.

Want help with the implementation?

Check out my 5 days to boost your conversion rate  easy to follow program.

Looking for attraction methods and need to explore ways to get more traffic to your website Grab my guide here. 

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Want to maximise conversions and get more buyers over the line and start stocking your range in their stores?
Make sure you include these 5 things in your Wholesale catalogue.

In this super quick episode I explore the five essential elements that can maximize your wholesale catalogue's sales. Learn about the key components that will help your catalogue stand out from the competition and bring in more revenue for your business.

Buyers are busy and they love looking for new and exciting products but they don't want to waste time reading your life story and  3 pages of intro. Get to the point fast, showcase your products with beautiful product and lifestyle imagery and please please please put prices inside the catalogue!!

Listen in for more specifics and nitty gritty detail.

Want 10 Essential Tips to Wholesale? Grab from here or comment 'guide' on instagram.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

This is a question I get asked quite a lot in my 'How to Wholesale' program.
Should I work with a Sales Agent?
How much % commission do they take?
Where do I find them?
And then BUT that is so much % off what I already receive for wholesaling?!
Why would I do that?  I don't have enough margin.

Why would I use an agent?
So here we go - a list of pros and cons when deciding whether to work with an agent.

Why you should and why you shouldn't.
How to make the most of your experience and what they need to do their job properly.
I love agents, and have some amazing friends who are agents! But I have had some bad experiences with them (in hindsight it may have been my fault....).

I have used them for my brand, used them to buy when I had a retail store and I have been one!!!

So I have perceptive here from all sides.

Let me know if this episode has been helpful.

And if you want to Transform Your Wholesale and figure out how to build a sustainable profitable product business then you might want to join my Roadmap program where I dive deep into all of this and so much more!!!

Shout out to all my favourite agents!!!

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

The Importance of Listing Stockists for Retail Brands

In this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand's website. 

I emphasize adopting an abundance mindset and encourages brands to update and share their stockist lists to encourage sell-through and improve customer service. 

She also touches on the inefficiency of handling stockist inquiries via email and invites listener feedback on the topic.

00:00 Introduction to the Lotco Business Podcast

00:34 Frustration with Brands Hiding Stockist Information

01:39 The Importance of Sharing Stockist Information

03:10 Encouraging Brands to Update Stockist Lists

05:23 Conclusion and Call to Action

Want to up your Wholesale game?  Grab my guide on all things Wholesale and nailing your first 20 stockists here.  

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out?
How much money have you spent on your stand???
If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you.

Trade shows are such a great way to boost your wholesale sales and find new stockists but they can be expensive. So if you are now freaking out….or maybe this your 3rd or 4th show and you know you have to make some tweaks to maximise your investment then take heed of these 10, can I call them commandments?

I have been involved in over 100 trade shows whether as a buyer, an exhibitor, an educator or a consultant.

There are definitely some things you need to tick off to make sure you have a successful show.

I hope these tips help you consider some extra elements you may not have thought of and also help prepare you so you are going in with eyes wide open!

I deep dive even further into this in my Trade Show Essentials FREE webinar that covers all your questions you might have about attending and gives you clarity on what to prepare and act on prior to the show, during the show and after the show.

Building A Wholesale Sales Machine training available here.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Ok today is all about working cohesively with your Retail stockists. 
It is about fostering successful relationships. Long term beautiful ones!

Highlighting the importance of promotions, margin considerations, streamlined communication, and product support, I discuss key strategies to ensure mutual growth and long-term partnerships between retailers and brands. 

Leveraging my 20+ years in Retail (and Wholesale) these are the things Retailers wish brands knew before working with them.

03:05 Understanding Retail and Wholesale Dynamics

05:35 Maximizing Retailer Relationships

08:19 Supporting Retailers for Success

13:49 Effective Reordering and Communication

15:12 Avoiding Undercutting and Staff Training

19:10 Nurturing Long-term Relationships

Want to know how to Build a Wholesale Sales Machine?  Check out my new training here: https://www.thelotco.com/buildingawholesalemachine

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

After over 20 years in Wholesale there are just things you can't google.
These 5 are on the list.
You don't know what you don't know right. IKYYK.
One of the most common comments I get from my Transform Your Wholesale program is- 'Wow I did not even realise that and had no idea. Thank you for sharing all your insights'.
So here are a few things that no-one else is talking about when it comes to Wholesale.

Want to know how you can Build a Wholesale Sales Machine for your brand??
Register for my FREE webinar on the Essentials to Wholesale success.

Register here: https://www.thelotco.com/buildingawholesalemachine

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

2024 is almost in the rearview mirror, and it’s time to reflect, celebrate, and plan for a thriving 2025! In this episode, I dive into the why and how of year-end business reflections. Whether you’re wrapping up a year full of wins or navigating some bumps in the road, this episode will help you approach the new year with clarity, focus, and confidence. I’m sharing 10 powerful questions to guide your reflections, actionable steps for setting 2025 intentions, and tips for creating a vision board that will keep you inspired all year long. Let’s make 2025 your best year yet!

What You’ll Learn in This Episode:

1. Why Reflection is Crucial for Business Growth:
   • Understand how reviewing the past year helps you build a roadmap for future success.
2. The Power of Data:
   • How to analyze what worked, what didn’t, and why using real numbers (not just gut feelings) matters.
3. Celebrating Your Wins:
   • Why taking the time to acknowledge your achievements (big or small) can fuel motivation and momentum.
4. 10 Guided Reflection Questions:
   • Thought-provoking prompts to help you uncover insights, learn from challenges, and set clear priorities for 2025.
5. Vision Board Magic:
   • How to create a vision board that inspires action and keeps your goals top of mind.
6. Refining, Not Overloading:
   • Why it’s better to enhance what’s already working instead of overwhelming yourself with new projects.
7. The Guiding Question for 2025:
   • Learn how one simple question can help you stay aligned with your goals throughout the year.
8. Building Community and Connection:
   • Tips on celebrating your wins with others and engaging with a network for growth and support.

Key Takeaways:

• Reflection isn’t just about looking back; it’s about moving forward with purpose.
• Celebrating your achievements is as important as learning from your challenges.
• Use data and thoughtful reflection to refine your business strategies for 2025.
• Setting intentions and creating a vision board will help keep you focused and motivated.
• A guiding question can act as your North Star for staying on track all year.

Grab your list of 10 questions here.

Join the Product Business Growth Club here. 

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today’s competitive landscape. If you’ve ever wondered how to expand your reach and maximize sales, this episode is for you!

What You’ll Learn in This Episode:

• Dylan’s E-Commerce Journey
  From corporate gigs with Zappos and Zulily to building thriving side hustles, hear how Dylan transitioned into multi-platform selling while adapting to a military family lifestyle.
• The Power of Selling on Multiple Platforms
  Discover why focusing on just your website could be holding you back and how platforms like Etsy and Amazon can skyrocket your brand’s visibility.
• Understanding Platform-Specific Audiences
  Learn how the audiences on Etsy (handmade and unique lovers) and Amazon (quick retail shoppers) differ—and why tailoring your strategies for each is key.
• Smart Scaling Strategies for Amazon Sellers
  Dylan’s advice on starting small by focusing on your best-sellers and how personalized products can give you an edge.
• Game-Changing Tools and B2B Opportunities
  How investments in tools like lasers for customization and bulk orders through B2B sales can transform your bottom line.
• Staying Ahead with Market Research
  Why you shouldn’t rely solely on Etsy trends and how platforms like Pinterest and TikTok can give you a competitive edge.
• Flexible Pricing for Growth
  Dylan explains the importance of prioritizing customer acquisition and long-term scalability over short-term profit margins.

Key Takeaways:

1. Diversify your sales channels to increase visibility and reach new audiences.
2. Tailor your approach for each platform—one size doesn’t fit all!
3. Use tools and smart strategies to save time, reduce costs, and increase profitability.
4. Be proactive in researching trends and exploring bulk sales opportunities.
5. Think long-term—early flexibility in pricing can lead to sustainable growth.

Connect with Dylan Jahraus:
Find Dylan on her YouTube channel for in-depth tutorials and tips or follow her on Instagram

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Bold, Creative, and Dancing Through Life: Cathy Hamilton’s Artful Journey.
This episode is all about proving that it’s never too late to shake things up, chase a dream, and build something incredible. At 57, Cathy Hamilton launched her art business, Cathy Hamilton Artworks, and has been breaking barriers ever since. From her vibrant, Australian-made designs to her bold steps into trade shows, collaborations, and bespoke fabrics, Cathy is an absolute powerhouse of creativity and determination.

We dive into her journey of starting a business later in life, transitioning from her kitchen table to a warehouse, and even dancing and tambourining (sic) her way through trade shows (yes, you read that right!). 

Cathy shares the highs, the hurdles, and her unfiltered advice for anyone thinking about pursuing their passion—no matter their age.

If you're looking for inspiration, practical tips, and a whole lot of “wow, I need to start doing that,” this episode is for you! Cathy’s story will have you laughing, crying, and definitely rethinking what’s possible for your business and your life. 

🎧 What’s Inside:
✨ How Cathy went from $200 to $4000 wholesale orders and her immediate trade show success.
✨ Why age is a superpower in business and creativity.
✨ The joys (and challenges) of keeping everything Australian-made.
✨ Collaboration magic—like her game-changing partnership with Buy From The Bush.
✨ Bespoke fabrics, Christmas cards, and why you should never underestimate the power of networking.
✨ Cathy’s top advice for artists and entrepreneurs: "If you don’t ask, you won’t know!"

Key Takeaways:
💡 Age is irrelevant—Cathy’s proof that it’s always the right time to follow your passion.
💡 Networking and trade shows = game-changers for visibility and growth.
💡 Staying Australian-made isn’t easy, but it’s worth the fight.
💡 Collaboration opens doors you didn’t even know existed.
💡 Technology struggles? Ask for help. Don’t try to do it all solo!

Whether you’re an artist, an entrepreneur, or just need a good kick of inspiration, this episode is packed with gold. Cathy’s journey reminds us all to dream big, ask for help, and have a little fun along the way. (And yes, you’ll want to be dancing at trade shows after this one.) 🎨✨💃

Cathy Hamilton, art business, Australian made, collaborations, trade shows, networking, growth, challenges, art prints, cr

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode I dive into 5 unique strategies for product-based businesses to boost sales in the peak holiday season.
From creative email series to streamlined ordering, I share actionable tips for engaging new customers, maximizing eCommerce opportunities, and making shopping easy and enjoyable for clients.
Key takeaways

• Focus on foundational elements for sustainable business growth.
• Utilize email marketing creatively to engage customers.
• Incorporate fun and storytelling in marketing content.
• Surprise customers with unique offers and gifts.
• Streamline the ordering process for ease of purchase.
• Edit delivery options to enhance customer satisfaction.
• Engage customers through live product showcases.
• Explore online marketplaces to reach new audiences.
• Boost conversion rates by optimizing website elements.
• Participate in community event

Get on the VIP BF Waitlist here

Grab the Nail Your Email Marketing Program here
-
Conversion Rate Checklist

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Let's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. 
Key topics include the importance of having a strategic plan, utilizing templates, focusing on design elements, regularly analyzing performance metrics, and segmenting the email list for targeted communication. I want to encourage businesses to invest time in email marketing to unlock its full potential for growth and customer engagement.

Email marketing can generate significant sales for businesses.

• Many businesses under utilize email marketing compared to social media.
• A strategic email plan is essential for effective communication.
• Templates can streamline the email creation process.
• Design elements greatly impact email readability and engagement.
• Regularly sending emails helps nurture customer relationships.
• Analyzing email performance metrics is crucial for improvement.
• Testing different email strategies can lead to better results.
• Segmenting your email list allows for more targeted messaging.
• Building a strong email list is vital for long-term success.

Let's actually make money from your Emails.

Head here for the Nail Your Email Marketing.

00:00
The Importance of Email Marketing

07:15
Creating a Strategic Email Plan

15:48
Design Elements for Effective Emails

22:26
Testing and Analyzing Email Performance

29:28
Building and Segmenting Your Email List

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Revolutionize Your Business with Cycle Syncing: Special Guest Renae Fieck

In this can't-miss episode, I sit down with Renee Fieck, an occupational therapist, breathwork facilitator, and feminist feminine leadership coach, to reveal how aligning with your menstrual cycle can elevate your business game. 

Together, we unpack the transformative concept of cycle syncing, offering practical advice on matching your business activities with hormonal phases for maximum productivity and well-being. 

Discover the significance of estrogen and progesterone phases, the impact of life stages like perimenopause and menopause, and how to leverage tools like the lunar cycle. Renae also share insights from her book, strategies from 'Your Cycle Advantage' and 'The Flow Collective', and personal anecdotes about the evolving conversations around women's health. 

This episode is brimming with invaluable tips to help you run a stress-free, efficient business that thrives alongside your natural rhythms. 

Tune in and learn how to master time management, enhance productivity, and embody feminine leadership for a flourishing life and career.

00:00 Introduction and Guest Introduction

00:56 Renee's Personal Journey

03:21 Discovering Cycle Syncing

03:48 Understanding Cycle Syncing

05:28 Phases of the Menstrual Cycle

10:25 Practical Applications of Cycle Syncing

15:11 The Importance of Tuning into Your Body

16:11 Adapting to Life's Unexpected Changes

17:19 Understanding Cycles and Rhythms

20:20 Impact of Contraception on Hormones

21:48 Changing Conversations Around Women's Health

25:34 Promoting the Book and Its Insights

28:28 Ways to Work with Renee

To grab Renae's book head here: Cycle Sync Your Business

And head to instagram @renaefieck to follow Renae and dive into more details about how you can incorporate cycle syncing into your business. 

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this podcast episode, I welcome jewelry designer and business mentor Tracy Matthews, who shares her insights on building successful jewellery brands through effective marketing and mindset.
Tracy, with over 30 years of experience, discusses her 'Desired Brand Effect' approach, which emphasizes the importance of branding, audience understanding, and messaging to attract and retain customers.
We explore the significance of in-person interactions, understanding customer desires, and translating these into sales strategies, especially in an online setting.

Tracy also highlights the need for an entrepreneurial mindset, encouraging listeners to take risks, learn from failures, and continuously improve their business practices.
We discuss maintaining focus in marketing efforts and the importance of consistent mindset work, offering practical tips for product-based businesses looking to thrive in challenging economic climates.

You can follow Tracy at @tracymatthewsny

And dive into her podcast or website to learn more about the Flourish and Thrive Academy at https://www.flourishthriveacademy.com/

To join the Mel's Roadmap to Profit program and learn the Sales and Marketing Strategies you need to start and scale your product business head here: Roadmap to Profit.

We are also running LIVE Pinterest Masterclass this week - join here.

00:00 Welcome and Introduction to Tracy Matthews

00:19 The Importance of In-Person Networking

02:18 The Desire Brand Effect: An Overview

02:34 Building a Jewelry Business: Lessons from the 90s

03:26 Creating and Scaling Desire in Your Brand

05:53 Understanding Your Audience and Messaging

12:35 Marketing Strategies for Different Customer Segments

22:30 Exploring Marketing Podcasts

22:46 Understanding Customer Psychology

23:02 In-Person vs. Online Sales

24:04 Feedback from Physical Retail

24:53 The Importance of Mindset

27:29 Overcoming Limiting Beliefs

29:52 Setting Clear Goals and Priorities

36:16 Taking Calculated Risks

36:41 Learning from Failures

43:38 Hiring and Team Building

44:52 Conclusion and Final Thoughts

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing. 
We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX). 

Anna's shares valuable tips on decluttering your website, utilizing call-to-action (CTA) buttons effectively, leveraging user reviews and social proof, and integrating essential apps like Klaviyo for email marketing and Tolstoy for interactive videos. 

Tune in for actionable insights on how to improve your website navigation, product titles, and conversion rates through data analysis. 

Don't miss the chance to learn how to elevate your Shopify store to the next level.

00:00 Introduction and Guest Welcome

00:43 Anna's Journey to Shopify Expertise

01:31 Empowering Female Entrepreneurs

03:08 Why Shopify is the Best E-commerce Platform

10:09 Optimizing Your Shopify Store

10:37 Choosing the Right Shopify Theme

14:24 Maintaining and Updating Your Shopify Theme

17:21 Effective Product Page Design

22:23 Streamlining the Online Shopping Experience

24:06 Optimizing Your Homepage for Better Conversion

28:49 Effective Product Page Strategies

31:02 Essential Apps for E-commerce Success

37:02 Understanding and Improving Conversion Rates

40:17 Balancing Business Operations and Growth

43:48 Final Thoughts and Contact Information

Get in touch with Anna at @houseofcart

Aggregated Core Web Vitals performance by Shopify:

https://performance.shopify.com/pages/theme-performance-data-table

Apps we recommended: 

Tolstoy - Interactive video shoppable content to engage users.

Klaviyo - Email marketing automation for targeted campaigns and customer retention.

Judge.me or Okendo - Product reviews to build social proof and trust.

ReConvert or Selleasy - Post-purchase upsell app to increase average order value.

Lucky Orange - Heatmaps and session recordings to understand user behaviour and improve UI/UX.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces. 

From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all. 

Learn why consolidating products and pricing transparency can significantly enhance your customer experience. 

Discover the magic of changing your display frequently to keep things fresh while maintaining a clean and visually appealing environment. 

Packed with insights and actionable tips, this episode is a must-listen for anyone looking to increase retail sales. 

Tune in and transform your retail store today!

00:00 Introduction and Overview

00:18 Understanding Your Store's Hotspot

01:24 Importance of Pricing Everything

03:05 Optimizing Store Lighting

04:22 Consolidating Products for Better Appeal

05:29 Utilizing Various Heights and Levels

07:41 Effective Product Grouping

08:15 The Power of Regular Changes

09:44 Maintaining Cleanliness

10:39 Adding Visuals to Enhance Appeal

12:31 Maximizing Counter Display

14:48 Conclusion and Recap

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

In this episode, I chat with Rene Skelton of Concrete Jellyfish. 

We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity.
We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish.
Rene shares insights about transitioning her business to Italy, the importance of community, dealing with production challenges, and her passion for creating handmade accessories. 
The episode also highlights her unique approach to product design, the balance between creativity and business operations, and the importance of setting proper pricing from the start. 

Overall, this episode offers an inspiring look at Rene's dedication to her craft and the personal touches that set Concrete Jellyfish apart.

We also find out how much Rene hates pop ups. And she wishes she started collecting emails a long time ago!

00:00 Introduction and Guest Welcome

00:24 Challenges of Small Business and Motherhood

01:06 What is Concrete Jellyfish?

02:12 The Journey of Concrete Jellyfish

03:36 Building a Community Through Business

05:31 Moving the Business to Italy

06:43 Logistics and Operations

12:27 Creative Process and Design Inspiration

21:12 Wholesale vs. Direct-to-Consumer

25:49 Pricing for Sustainability

27:52 Investing in Quality Equipment

28:29 Innovative and Unique Creations

29:57 Building a Supportive Team

31:07 Marketing and Email Strategies

36:56 Balancing Work and Personal Life

43:56 Future Plans and New Ventures

47:54 Creating Joy and Excitement

You can check out Rene's instagram here @concretejellyfishco and her website at
https://concretejellyfish.co/ where her new collection has just been released.  Check out her innovative light weight hoops skins here

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Anna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such as constantly changing the ads and not having enough content. She highlights the need for consistency in social media and email marketing to support the ads. Anna advises businesses to carefully consider their budget and financial sustainability when running Facebook ads. The principal themes of the conversation are: 1) Riding the storms in Facebook ads, 2) Knowing your numbers and margins, 3) The importance of bundles, and 4) Investing in a Shopify website.

Takeaways

• Understanding your customer and having a well-designed website are crucial before starting Facebook ads.
• Consistency in social media and email marketing is essential to support Facebook ads.
• Avoid common mistakes like constantly changing ads and not having enough content.
• Carefully consider your budget and financial sustainability when running Facebook ads. Don't panic if your Facebook ads have a bad week or day, ride the storms and trust the process.
• Good margins are crucial for running successful Facebook ads and acquiring customers.
• Bundles can be a great strategy to increase revenue and profits, especially for low-priced products.
• Investing in a Shopify website is worth the cost as it integrates easily with other platforms and provides a user-friendly checkout experience.

Chapters

00:00
Introduction and Background

02:14
How Anna Got Started in Facebook Ads

03:57
Essentials Before Getting Started with Facebook Ads

05:45
The Importance of a Well-Designed Website

08:48
Monitoring Metrics and Optimizing Ads

11:35
The Role of Email Marketing and Social Media

14:11
Lessons Learned from Running Facebook Ads

18:18
Considering Budget and Financial Sustainability

20:19
Introduction and Lessons Learned

22:45
The Power of Bundling Products

26:05
Why Shopify is the Best Choice for E-commerce

31:06
The Cost of Doing Business

34:35
Building a Strong Foundation for Success

Facebook ads, e-commerce, customer understanding, website design, content creation, ret

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Things in business don't always go to plan.  

Kristy Withers founder of Incy Interiors grew her business over 13 years and has had her fair share if things going wrong!! 

On the podcast this week, I talk with Kristy about her journey with Incy Interiors. How she is now moving on from being the owner and what the future looks like for her.  

We talk about the highs and lows, he different things Kristy has tried and tested in her time as a product business owner. How she went from not having any experience as a business owner to a building a multi million-dollar company.

Here's a sneak peek of what you'll discover in this episode:

🌟 Why Kristy got started and what led to her taking a step back. 

🌟 What early stage growth looked like and how Incy Interiors grew over the years.

🌟 The difference between wholesaling, drop-shipping and marketplaces.

🌟 Making sure your customer has a positive experience buying from you.  

🌟 Advice Kristy has for anyone starting out and whether or not she would change anything about her journey.

🌟  Incy Interiors is closing down as a business you can check out their website and connect with Kristy on Instagram. To find out all the updates and announcements follow on their instagram.

You can find all the show notes and juicy details on our website at 

https://www.thelotco.com.au/podcast

We discuss all of the following:

01:26 How did Kristy get started with her business?

03:01 Finding manufacturing

04:30 Early stage growth and how her business grew over the years

09:05 Drop shipping vs wholesale vs marketplace

13:13 Incy Interiors’ retail store

18:47 The Incy Interiors team

20:04 Moving through tough times in business

30:24 Importance of customer experience

32:02 Advice for anyone starting a product business now

35:49 Prioritizing marketing and brand awareness

39:41 Would Kristy change anything about her journey?

Connect with Kristy on Instagram.

Follow Incy Interiors on

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

IMO there really is no reason not to have a stockist list on your website. 
Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store.

It also reeks of scarcity mindset and says something about how you feel about selling wholesale and trying to capture every little bit of margin for yourself. 

I could rant about this for days but today it is a quick little episode about Why you need a stockist list on your website and also why as Retailers you need to demand your brands list you!! 

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

"Ever feel like your finances are stuck in quicksand, no matter how hard you hustle? In this empowering episode, we're diving deep into the world of money blocks with the phenomenal Clare Wood! Discover why your money mindset isn't just a buzzword—it's the secret sauce to breaking free from those invisible financial chains. We'll uncover the most common blocks that might be holding you back and share actionable tips on how you can start to work through them. Clare brings her signature insights and transformative strategies to help us all navigate our path to financial freedom. So, if you're ready to shift your relationship with money and unlock your true earning potential, this episode is your golden ticke

Want to start transforming your money mindset today? Leave us a comment or send a direct message and leap into your journey of financial empowerment!"

Find Clare at @clare_wood_coach   And at Clare Wood website. 

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

When do you invest in your self or your business?
At the start? 3 years in?
I had a 30 min session with Joey from @growmemelb on the Business Couch at @life_instyle last year and since then she has evolved to much!
Joey joined (invested) in my  Roadmap to Profit (Profitable Product Business) and has used my spreadsheets and templates every day since.
It has changed the way she has done business and how she has expanded globally since then.
Check out her range here and what it looks like now. I hope you enjoy our live chat here.
Want to join the Roadmap?  Head here.

Want to access my training on How to Create a Thriving Product Business. 

Need help for your next Trade Show?  You don't want to miss this.

Want to meet me on the Business Couch? At Life Instyle.  Make your appointment here.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Building a brand and running a small business can be lonely. Trying to figure out what to focus on day to day, unsure if you are on the right track or if you even have a good enough product.

Knowing when to ask for help and where to look for expert advice is always tricky too.
Mandi from Cubs and Co. was looking to make a change. She knew she couldn’t keep going the way she was going but she was also a bit nervous.

At the end of the day, Mandi knew she needed mentorship more than wanting to stay in her comfort zone.

Mandi is one of my clients and she was willing to put in the work to create her dream product business.

This episode is an Instagram live I recorded last year and that I thought what Mandi had to share was so valuable for others who are also running their business. 

In this episode, we discuss all of the following:

00:58 Who is Mandi and what does she do?

02:07 What were the early days of Cubs & Co. like?

05:38 What led to Mandi getting mentorship?

07:03 Changes and tweaks Mandi made from mentorship

13:48 Structure and organization

17:22 Mindset work

21:19 Hiring help and where to find them

Get on the priority list to join the Roadmap whne doors open again. 
https://www.thelotco.com/waitlistroadmaptoproftit

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

The first time I discovered Human Design I have to admit I was skeptical. Like ok, another star sign type test to tell me 'my personality' - sure. BUT then I actually read my chart in more detail and checked out my families charts and to tell you my mind was blown is an understatement 🤯.  I could not believe the accuracy of it and the way it made me feel so seen. AND how it has helped me since live a life truer to my design.  
In todays episode I chat with Yvette Mayer who is an intuitive Business Coach who has taken different elements of Human Design and aligned them with how to market your business. In a way that more easeful and lights you up!!

If you have a business one thing is for sure you need to know how to market yourself. Understanding your human design can help you to live in more alignment with your highest self.

Yvette Mayer is a 5/1 Sacral Generator which means she uses her natural magnetism to connect with and lead her audience.

Yvette spent many years in the corporate world specializing in marketing. And now she is living fully in alignment with her human design doing what lights her up.

In this episode, we discuss all of the following:

01:33 From working in corporate to becoming a human design expert

16:27 How Yvette became the go-to human design expert for marketing

19:00 What are the 5 energy types in human design?

35:21 Human design on a broad scale

37:43 What are the 6 profile lines?

49:49 How is human design related to marketing?

Book a reading with Yvette.

Find your human design chart.

Follow Yvette on Instagram.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

When you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is.

A constant struggle right.

 ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online visual space is your imagery!  

We humans are visual people! The visual imagery you share is part of the reason customers buy your products. 

And one pic is not enough.

In this latest podcast episode I share the 8 types of product shots you need either online or in your wholesale catalogue to convert browsers into buyers. 

Here's a sneak peek of what you'll discover in this episode:

🌟 The 8 different product images you need for your website. 

🌟 Why is imagery an important part of your business?

🌟 Communicating with your photographer.

🌟 Editing your photos and updating them

In this episode, I discuss all of the following:

01:43 The 8 types of photos to have for your products on your website

07:01 Why is imagery important?

08:04 Communicate with your photographer

09:04 Fashion brand imagery

11:46 Editing and updating photos

Watch the Instagram Live with Paige Noelle Stylist

Use Path Edits to edit your photos

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you?

Well, sorry but if you run a business you gotta know your numbers.  I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my programs and membership.

The one we are exploring today is your E-commerce conversion rate.  The one inside your analytics that tells us how your website is performing.

It tells us how easily customers can buy stuff!!  How easily they jump on and check out. Where they might get stuck where they fall off a cliff or where hey just are not adding anything in the first place!!!

We explore all the numbers inside (add to cart rate, reached checkout rate, online store sessions) where to find them inside shopify and how it is so worth knowing this. How this can impact everything (and especially the inside your bank account).

Please do not start FB or Meta ads until you have a good solid understanding of this. 

To get access to my Boost Your Conversion Rate 5 day series head here.  

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Today’s special guest is, Dr. Ben Robbins.

I spoke about getting him on the podcast a few months ago and we finally we managed to record an episode. Ben is a Clinical Psychologist, and I wanted to bring him on to talk about limiting beliefs, negative self talk and how we can all work on our mental fitness.

Now I know the world of athletes and entrepreneurs can be very different, but they have one thing in common.. Mindset! You can’t be a successful athlete if your head isn’t in the game and you won’t be a successful business owner if you aren’t in the right headspace. 

 Ben’s expertise is in Mental Health and Wellbeing and he shares ways you can separate yourself from your limiting beliefs no matter who you are.

In this episode, we discuss all of the following:

01:52 What sort of work Ben does

03:43 What is mental fitness?

06:53 Reactive responding

11:05 Managing your mental fitness

15:59 Training your mind and inner dialogue

31:46 What type of clients does Ben work with?

34:22 The mental health continuum

Follow Ben on Instagram.

Connect with Ben on his website.

Support the show

I'm Mel Robbins! from  @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product?  Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Have you ever thought about adding a digital element to your product business?
This episode today is sharing with you the possibilities and options available to you and then if you are interested how do you even get started?

Having a product business is not the only way to have a business. This could be an option for some of you either now or in the future.

You can find out more here https://www.thelotco.com/bbd

Takeaways

• Having a digital online business allows you to create and sell digital products repeatedly.
• There are various types of digital businesses, such as teaching, coaching, and providing resources.
• Enjoying the journey is just as important as reaching the end destination in business.
• Digital business offers opportunities for extra revenue streams and flexibility in how you run your business.
• James Wedmore's program, BBD, provides valuable insights and resources for building a successful digital business.

00:00
Introduction to Digital Online Business

02:19
Adding a Digital Element to Product-Based Business

03:15
Endless Possibilities of Digital Business

07:14
Success Stories of Digital Business

13:04
Benefits and Freedom of Digital Business