Traktion Talks: Healthcare & Technology Wed, 29 Jul 2026 12:58:09 -0400 https://traktiontalks.buzzsprout.com en-us © 2026 Traktion Talks: Healthcare & Technology yes ca0bfc2a-fce5-57db-a5c7-911a69a786fc Traktion Partners, LLC episodic false Traktion Talks is a series of conversations that put the spotlight on thought leaders and entrepreneurs across the spectrum of healthcare and technology. Each episode digs into innovative new companies and solutions that are not only improving efficiencies and the bottom line for healthcare-focused organizations, but enhancing the lives of those they may provide or influence care for. 

]]> Buzzsprout (https://www.buzzsprout.com) Traktion Partners, LLC https://storage.buzzsprout.com/49h6k4b3upp41eangda89u14zpdh?.jpg Traktion Talks: Healthcare & Technology https://traktiontalks.buzzsprout.com How AI Is Transforming Healthcare Paid Media How AI Is Transforming Healthcare Paid Media ChatGPT launched a DIY ad platform earlier this year. Google keeps pushing more automation into paid search. But healthcare, a category built on compliance and sensitivity, isn't invited to the party yet. So what should healthcare marketers be watching, and preparing for, before it arrives? 

In this episode of Traktion Talks, co-founders Jon Eggleton and Ryan Woolley trade the guest chair for an internal conversation, looking ahead at how AI is poised to reshape paid media for healthcare organizations. They talk through where things stand today with AI-native ad platforms from ChatGPT and Google, when healthcare might realistically be able to participate, and what Google's AI Overviews sitting above paid results already signals for how marketers should think about keywords, intent, and where the click even goes. 

Their conversation also digs into whether automated campaign types like Smart Bidding, Performance Max, and Demand Gen are tools healthcare advertisers should lean into or control they shouldn't be handing over, plus how AI-assisted ad copy and landing pages have changed the rules of the game around A/B testing. Jon and Ryan close with what healthcare marketers should have on their radar for 2027 budget planning, with all of these changes afoot.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> ChatGPT launched a DIY ad platform earlier this year. Google keeps pushing more automation into paid search. But healthcare, a category built on compliance and sensitivity, isn't invited to the party yet. So what should healthcare marketers be watching, and preparing for, before it arrives? 

In this episode of Traktion Talks, co-founders Jon Eggleton and Ryan Woolley trade the guest chair for an internal conversation, looking ahead at how AI is poised to reshape paid media for healthcare organizations. They talk through where things stand today with AI-native ad platforms from ChatGPT and Google, when healthcare might realistically be able to participate, and what Google's AI Overviews sitting above paid results already signals for how marketers should think about keywords, intent, and where the click even goes. 

Their conversation also digs into whether automated campaign types like Smart Bidding, Performance Max, and Demand Gen are tools healthcare advertisers should lean into or control they shouldn't be handing over, plus how AI-assisted ad copy and landing pages have changed the rules of the game around A/B testing. Jon and Ryan close with what healthcare marketers should have on their radar for 2027 budget planning, with all of these changes afoot.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-19557120 Tue, 28 Jul 2026 05:00:00 -0400 1496 4 4 full false Trust, Technology, And The Healthcare Gaps We Can't Ignore Trust, Technology, And The Healthcare Gaps We Can't Ignore What does it take to truly transform a broken healthcare system, and what role does personal experience play in fueling that mission? In this episode of Traktion Talks, we sit down with Christopher Kunney, Managing Partner and Digital Transformation Strategist at IOTECH Consulting, based in Atlanta. A brain tumor survivor, health equity advocate, TedX speaker, and host of the award-winning Straight Outta Health IT podcast, Christopher brings a rare combination of lived experience and industry expertise to one of the most important conversations in healthcare today.

In our wide-ranging conversation Christopher shares what drew him to the space, how his own health journey shaped his purpose, where he believes we truly are in the industry's digital transformation, and why COVID was only the accelerant and not the ignition. He also digs into the state of health equity in America, the trust gap in communities of color, and which corners of healthcare technology have him most energized right now.

Mentioned in this episode:

IOTECH Consulting

Straight Outta Health IT Podcast


Traktion Talks, brought to you by Traktion Partners, LLC

]]> What does it take to truly transform a broken healthcare system, and what role does personal experience play in fueling that mission? In this episode of Traktion Talks, we sit down with Christopher Kunney, Managing Partner and Digital Transformation Strategist at IOTECH Consulting, based in Atlanta. A brain tumor survivor, health equity advocate, TedX speaker, and host of the award-winning Straight Outta Health IT podcast, Christopher brings a rare combination of lived experience and industry expertise to one of the most important conversations in healthcare today.

In our wide-ranging conversation Christopher shares what drew him to the space, how his own health journey shaped his purpose, where he believes we truly are in the industry's digital transformation, and why COVID was only the accelerant and not the ignition. He also digs into the state of health equity in America, the trust gap in communities of color, and which corners of healthcare technology have him most energized right now.

Mentioned in this episode:

IOTECH Consulting

Straight Outta Health IT Podcast


Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-19358510 Wed, 17 Jun 2026 05:00:00 -0400 1898 4 3 full false Reclaiming Intrinsic Worth In A Performance-Driven World Reclaiming Intrinsic Worth In A Performance-Driven World More leaders than ever are searching for meaning, balance, and a sense of purpose, but many modern wellness programs still focus on optimization, productivity, and biohacking rather than the deeper roots of stress and disconnection.

That was the focus of our conversation with Alissa Allen and Justin Breen, co-founders of AURUM Sanctuary. Alissa shares how her background in neurotheology, public health, and spiritual intelligence shaped her belief that human flourishing requires integrating science with spiritual awareness. Justin discusses how his work building founder communities and connecting visionary entrepreneurs helped spark the idea for a new kind of wellness infrastructure built specifically for leaders.

We also explore why AURUM intentionally rejects “optimization culture,” choosing instead to center intrinsic human worth rather than external achievement. Alissa and Justin explain how practices such as sound therapy, contemplative intelligence, and quantum biofeedback can help restore coherence in the nervous system, allowing founders and executives to lead with greater clarity, creativity, and presence.

Finally, we discuss the broader vision behind AURUM, including the AURUM Forum: Capital & Stewardship, which aims to connect conscious capitalism with regenerative health. This episode invites leaders to rethink how personal well-being, leadership, and economic systems intersect, and what it might look like to build a world where human flourishing is the foundation, not the afterthought.

Mentioned in this episode:

AURUM Sanctuary

Traktion Talks, brought to you by Traktion Partners, LLC

]]> More leaders than ever are searching for meaning, balance, and a sense of purpose, but many modern wellness programs still focus on optimization, productivity, and biohacking rather than the deeper roots of stress and disconnection.

That was the focus of our conversation with Alissa Allen and Justin Breen, co-founders of AURUM Sanctuary. Alissa shares how her background in neurotheology, public health, and spiritual intelligence shaped her belief that human flourishing requires integrating science with spiritual awareness. Justin discusses how his work building founder communities and connecting visionary entrepreneurs helped spark the idea for a new kind of wellness infrastructure built specifically for leaders.

We also explore why AURUM intentionally rejects “optimization culture,” choosing instead to center intrinsic human worth rather than external achievement. Alissa and Justin explain how practices such as sound therapy, contemplative intelligence, and quantum biofeedback can help restore coherence in the nervous system, allowing founders and executives to lead with greater clarity, creativity, and presence.

Finally, we discuss the broader vision behind AURUM, including the AURUM Forum: Capital & Stewardship, which aims to connect conscious capitalism with regenerative health. This episode invites leaders to rethink how personal well-being, leadership, and economic systems intersect, and what it might look like to build a world where human flourishing is the foundation, not the afterthought.

Mentioned in this episode:

AURUM Sanctuary

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Buzzsprout-18822552 Tue, 10 Mar 2026 09:00:00 -0400 1664 4 2 full false Building A Mental Health Platform Gen Z Can Afford Building A Mental Health Platform Gen Z Can Afford Mental health access for Gen Z is at a breaking point. While we talk openly about a national mental health crisis, many Gen Z students and young professionals still struggle to access care that feels affordable, relevant, and built for how they actually live.

That was the focus of our conversation with Amari Morton, Founder and CEO of Greater Change Health. Amari shares his personal journey and the experiences that led him to rethink how mental health services are delivered to young people. We discuss why student utilization of counseling services often remains low despite growing need, and what colleges may be missing when mental health is treated as a compliance requirement rather than a strategic priority.

We also explore what “access to care” really means for a generation that studies, works, and lives online, and whether traditional campus counseling models are built for today’s students. Finally, Amari gives us a look at what Greater Change Health is building in 2026 to make therapy more accessible and affordable for all.

This episode challenges higher education and healthcare leaders to rethink how mental health services are structured, and who they’re truly designed to serve.

Mentioned in this episode:

Greater Change Health

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Mental health access for Gen Z is at a breaking point. While we talk openly about a national mental health crisis, many Gen Z students and young professionals still struggle to access care that feels affordable, relevant, and built for how they actually live.

That was the focus of our conversation with Amari Morton, Founder and CEO of Greater Change Health. Amari shares his personal journey and the experiences that led him to rethink how mental health services are delivered to young people. We discuss why student utilization of counseling services often remains low despite growing need, and what colleges may be missing when mental health is treated as a compliance requirement rather than a strategic priority.

We also explore what “access to care” really means for a generation that studies, works, and lives online, and whether traditional campus counseling models are built for today’s students. Finally, Amari gives us a look at what Greater Change Health is building in 2026 to make therapy more accessible and affordable for all.

This episode challenges higher education and healthcare leaders to rethink how mental health services are structured, and who they’re truly designed to serve.

Mentioned in this episode:

Greater Change Health

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Buzzsprout-18670400 Thu, 12 Feb 2026 12:00:00 -0500 1317 4 1 full false What Healthcare Can Learn From Top Consumer Brands What Healthcare Can Learn From Top Consumer Brands The patient experience is evolving rapidly. As transformational change comes to every corner of the sector, what can healthcare organizations learn from major consumer brands like Delta Air Lines, Home Depot, and American Express?

That was the question we posed to Elizabeth Daugherty, founder of consultancy SpurConnX, and a contract strategy partner for Atlanta's Piedmont Healthcare. In our conversation we talk about her "why", and how advocating for family members first drew her into the healthcare space after a successful career working for some of the world's best known consumer brands. We also dive into what healthcare organizations can take from big brands in terms of creating a better patient experience, building brand loyalty, and constructing a feedback loop that truly listens to the patient to enhance the process of delivering care.

Mentioned in this episode:

SpurConnX

Piedmont Healthcare

Traktion Talks, brought to you by Traktion Partners, LLC

]]> The patient experience is evolving rapidly. As transformational change comes to every corner of the sector, what can healthcare organizations learn from major consumer brands like Delta Air Lines, Home Depot, and American Express?

That was the question we posed to Elizabeth Daugherty, founder of consultancy SpurConnX, and a contract strategy partner for Atlanta's Piedmont Healthcare. In our conversation we talk about her "why", and how advocating for family members first drew her into the healthcare space after a successful career working for some of the world's best known consumer brands. We also dive into what healthcare organizations can take from big brands in terms of creating a better patient experience, building brand loyalty, and constructing a feedback loop that truly listens to the patient to enhance the process of delivering care.

Mentioned in this episode:

SpurConnX

Piedmont Healthcare

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-18317115 Tue, 09 Dec 2025 07:00:00 -0500 1663 3 12 full false The Mainstreaming Of Cannabis Wellness Culture The Mainstreaming Of Cannabis Wellness Culture With a career background that has included stops at medical supply and equipment behemoth, McKesson, as well as executive roles at a variety of life sciences companies, Botanical Sciences CEO Gary Long knows healthcare. While his background may not seem like a traditional fit for the medical and hemp-derived cannabis world, his arrival along with other outsiders signal a transformation underway in a category becoming known more for its positive lifestyle impacts than for previous negative stereotypes.

In our conversation we talk about what led him to the industry, what he sees as opportunities and threats, and how cannabis has slowly become part of the growing health and wellness movement that continues to unfold across the country.

Mentioned in this episode:

Botanical Sciences

ONE59

U.S. of N/A Podcast

Traktion Talks, brought to you by Traktion Partners, LLC

]]> With a career background that has included stops at medical supply and equipment behemoth, McKesson, as well as executive roles at a variety of life sciences companies, Botanical Sciences CEO Gary Long knows healthcare. While his background may not seem like a traditional fit for the medical and hemp-derived cannabis world, his arrival along with other outsiders signal a transformation underway in a category becoming known more for its positive lifestyle impacts than for previous negative stereotypes.

In our conversation we talk about what led him to the industry, what he sees as opportunities and threats, and how cannabis has slowly become part of the growing health and wellness movement that continues to unfold across the country.

Mentioned in this episode:

Botanical Sciences

ONE59

U.S. of N/A Podcast

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Buzzsprout-17814635 Wed, 10 Sep 2025 07:00:00 -0400 2182 3 11 full false 2025 Georgia Life Sciences Summit Recap 2025 Georgia Life Sciences Summit Recap "The biggest impact for AI is likely to be in healthcare." That prediction, spoken by Northside Hospital's Dr. Guilherme Cantuaria, were one of many comments made at the 2025 Georgia Life Sciences Summit that really got us thinking how significant this period of change will likely be for an industry that normally loathes it.

In this bonus episode of Traktion Talks we talk biomed in the Peach State, including a show-side chat with Jonathan Schwartz of OrthoPreserve, an orthopedic medical device company born from the same place as many before it in the region; Georgia Tech university. We also give a shout-out to the eight companies featured in the startup showcase, a highlight of the summit.

Mentioned in this episode:

OrthoPreserve

Andson Biotech

Annate Bitherapeutics

Atomistic Insights

Ecoatex

Gordian Surgical

Metanoi Therapeutics

RoboMateMR

VirTuCell

AgeTech Connect

Straight Outta Health IT (podcast)

Interested to learn more about Traktion? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> "The biggest impact for AI is likely to be in healthcare." That prediction, spoken by Northside Hospital's Dr. Guilherme Cantuaria, were one of many comments made at the 2025 Georgia Life Sciences Summit that really got us thinking how significant this period of change will likely be for an industry that normally loathes it.

In this bonus episode of Traktion Talks we talk biomed in the Peach State, including a show-side chat with Jonathan Schwartz of OrthoPreserve, an orthopedic medical device company born from the same place as many before it in the region; Georgia Tech university. We also give a shout-out to the eight companies featured in the startup showcase, a highlight of the summit.

Mentioned in this episode:

OrthoPreserve

Andson Biotech

Annate Bitherapeutics

Atomistic Insights

Ecoatex

Gordian Surgical

Metanoi Therapeutics

RoboMateMR

VirTuCell

AgeTech Connect

Straight Outta Health IT (podcast)

Interested to learn more about Traktion? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-17770089 Tue, 02 Sep 2025 07:00:00 -0400 845 3 10 bonus false Healthcare CRM: Post-Launch Support Healthcare CRM: Post-Launch Support After a successful implementation, your new CRM/marketing automation platform is now alive – congratulations! But the journey is just beginning. In this final episode of our Healthcare CRM series, we focus on sustaining success and continuous improvement, post-launch.

We kick things off by addressing the critical first step of proactively establishing positive habits, and refining processes to fully leverage the capabilities of a new platform, ensuring you don't revert to old ways of working.

Next, we revisit the team makeup, identifying key individuals who should be most involved in the ongoing maintenance of your CRM or marketing automation system. We also discuss what's the right cadence for reviewing your key performance indicators (KPIs) to ensure you're tracking towards your goals.

We delve into the types of training materials providers should develop for onboarding new staff and for ongoing education, highlighting opportunities to create these resources even while the implementation project is still underway.

To maintain optimal performance and patient experience, we also explore the recommended frequency for revisiting and refining your patient communication and intake workflows, ensuring they remain efficient and effective.

Lastly, as we conclude this comprehensive series, we offer some final thoughts and key takeaways to empower specialty healthcare organizations for long-term success .

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> After a successful implementation, your new CRM/marketing automation platform is now alive – congratulations! But the journey is just beginning. In this final episode of our Healthcare CRM series, we focus on sustaining success and continuous improvement, post-launch.

We kick things off by addressing the critical first step of proactively establishing positive habits, and refining processes to fully leverage the capabilities of a new platform, ensuring you don't revert to old ways of working.

Next, we revisit the team makeup, identifying key individuals who should be most involved in the ongoing maintenance of your CRM or marketing automation system. We also discuss what's the right cadence for reviewing your key performance indicators (KPIs) to ensure you're tracking towards your goals.

We delve into the types of training materials providers should develop for onboarding new staff and for ongoing education, highlighting opportunities to create these resources even while the implementation project is still underway.

To maintain optimal performance and patient experience, we also explore the recommended frequency for revisiting and refining your patient communication and intake workflows, ensuring they remain efficient and effective.

Lastly, as we conclude this comprehensive series, we offer some final thoughts and key takeaways to empower specialty healthcare organizations for long-term success .

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-17122062 Thu, 08 May 2025 07:00:00 -0400 1210 3 9 full false Healthcare CRM: KPI Dashboard Architecture + Design Healthcare CRM: KPI Dashboard Architecture + Design You've successfully navigated a CRM or marketing automation implementation, and now it's time to unlock its true potential by measuring success. In this episode, we dive deep into Key Performance Indicators (KPIs) and Dashboards for multi-practice healthcare organizations, post-implementation. We'll guide you through understanding what metrics truly matter and how to visualize them effectively.

First, we break down the two primary categories of early-stage KPIs of patient acquisition and operational efficiency, exploring why both are vital for a thriving practice and how to define meaningful metrics within each. Next, we tackle the challenge of dashboard development. How do you achieve comprehensive visibility across your organization without overwhelming your team with a sea of data? We'll discuss strategies for balancing breadth and focus to create dashboards that are both informative and actionable.

For organizations with existing reporting infrastructure, we also explore common integration points with data warehouse and other reporting environments, providing real-world examples of valuable data outputs you can expect. Maintaining your reporting and dashboards is key to ensuring the project is ultimately judged as a success in the organization. We demystify the maintenance process, discuss the level of effort involved, and pinpoint who within your organization should ideally own this critical function.

Finally, we address the often-overlooked aspect of staff training. Is it a worthwhile investment? Empowering your team to understand and utilize how these new reporting tools can significantly impact their effectiveness and drive better outcomes.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> You've successfully navigated a CRM or marketing automation implementation, and now it's time to unlock its true potential by measuring success. In this episode, we dive deep into Key Performance Indicators (KPIs) and Dashboards for multi-practice healthcare organizations, post-implementation. We'll guide you through understanding what metrics truly matter and how to visualize them effectively.

First, we break down the two primary categories of early-stage KPIs of patient acquisition and operational efficiency, exploring why both are vital for a thriving practice and how to define meaningful metrics within each. Next, we tackle the challenge of dashboard development. How do you achieve comprehensive visibility across your organization without overwhelming your team with a sea of data? We'll discuss strategies for balancing breadth and focus to create dashboards that are both informative and actionable.

For organizations with existing reporting infrastructure, we also explore common integration points with data warehouse and other reporting environments, providing real-world examples of valuable data outputs you can expect. Maintaining your reporting and dashboards is key to ensuring the project is ultimately judged as a success in the organization. We demystify the maintenance process, discuss the level of effort involved, and pinpoint who within your organization should ideally own this critical function.

Finally, we address the often-overlooked aspect of staff training. Is it a worthwhile investment? Empowering your team to understand and utilize how these new reporting tools can significantly impact their effectiveness and drive better outcomes.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-17086307 Fri, 02 May 2025 10:00:00 -0400 1296 3 8 full false Healthcare CRM: Implementation Healthcare CRM: Implementation Embarking on a CRM implementation can be a pivotal moment for a healthcare organization, and making the right choice in implementation partners is perhaps just as important as the platform itself. Following up on our discussion about platform selection, this episode zeroes in on the critical phase of CRM Implementation, providing a strategic roadmap for multi-practice healthcare organizations. Key areas we explore include:

Selecting the Ideal Implementation Partner: We unpack the significance of choosing the right implementation partner and outline the ideal criteria to be considered, ensuring a collaborative and expert-led deployment.

Navigating the Implementation Timeline: We delve into what a typical CRM implementation timeline looks like, highlighting the key factors that can influence its duration and providing insights for effective project planning.

Prioritizing End-User Needs: Hear how last-minute adjustments and accommodations can be strategically incorporated to ensure the final CRM solution actually meets the needs of your staff, and ultimately benefit patient care.

Developing a Targeted Training Strategy: We break down how to structure staff training by specific roles (marketing, intake, administrative), identify who should lead these sessions, and pinpoint the most critical use cases to address first for maximum impact.

Laying the Groundwork for Future Success: Looking ahead to KPIs and dashboards, we discuss proactive steps your team can take during the implementation phase to streamline the development of insightful reports and analytics.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Embarking on a CRM implementation can be a pivotal moment for a healthcare organization, and making the right choice in implementation partners is perhaps just as important as the platform itself. Following up on our discussion about platform selection, this episode zeroes in on the critical phase of CRM Implementation, providing a strategic roadmap for multi-practice healthcare organizations. Key areas we explore include:

Selecting the Ideal Implementation Partner: We unpack the significance of choosing the right implementation partner and outline the ideal criteria to be considered, ensuring a collaborative and expert-led deployment.

Navigating the Implementation Timeline: We delve into what a typical CRM implementation timeline looks like, highlighting the key factors that can influence its duration and providing insights for effective project planning.

Prioritizing End-User Needs: Hear how last-minute adjustments and accommodations can be strategically incorporated to ensure the final CRM solution actually meets the needs of your staff, and ultimately benefit patient care.

Developing a Targeted Training Strategy: We break down how to structure staff training by specific roles (marketing, intake, administrative), identify who should lead these sessions, and pinpoint the most critical use cases to address first for maximum impact.

Laying the Groundwork for Future Success: Looking ahead to KPIs and dashboards, we discuss proactive steps your team can take during the implementation phase to streamline the development of insightful reports and analytics.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-17031470 Wed, 23 Apr 2025 17:00:00 -0400 1149 3 7 full false Healthcare CRM: Platform Evaluation & Selection Healthcare CRM: Platform Evaluation & Selection When choosing a technology platform it's essential to make the right decision, as a bad one could set a healthcare organization back months or even years. Building upon the foundational need for a CRM, in this episode we delve into how a structured evaluation, scoring matrix, and vendor management process can transform a complex decision for a multi-practice healthcare organization into a confident choice. Key areas covered include:

Laying the Foundational Evaluation Criteria - Identify the initial considerations a specialty healthcare provider should undertake before diving into specific CRM platforms. This involves a deep assessment of essential platform capabilities, including feature sets, user-friendliness, integration potential with existing systems, critical aspects like HIPAA compliance, and a realistic understanding of the total cost of ownership.

Integrating Prioritized Needs into a Scoring Matrix. Explore how to cohesively organize and weigh various priorities into a structured scoring system, such as EHR integration, or patient communications workflow. This allows for an objective comparison of CRM options based on what truly matters most, from core functionalities and reporting capabilities to crucial elements like vendor support responsiveness and the platform's ability to scale with your patient growth.

Optimizing Vendor Engagement. Discuss the strategic coordination of vendor interactions, including demos and Q&A sessions, to ensure you gather the necessary information for informed decision-making. We also discuss how to navigate the often-complex landscape of contract negotiation and the selection of implementation partners to facilitate a smooth and successful deployment.

Differentiating Recommendation and Selection. Understand the key factors involved in synthesizing your evaluation data into clear, actionable recommendations. We explore how to present these findings effectively amongst stakeholders, which may include various administrative functions, executive teams, private equity leaders, and boards to facilitate confident and well-informed final selection.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> When choosing a technology platform it's essential to make the right decision, as a bad one could set a healthcare organization back months or even years. Building upon the foundational need for a CRM, in this episode we delve into how a structured evaluation, scoring matrix, and vendor management process can transform a complex decision for a multi-practice healthcare organization into a confident choice. Key areas covered include:

Laying the Foundational Evaluation Criteria - Identify the initial considerations a specialty healthcare provider should undertake before diving into specific CRM platforms. This involves a deep assessment of essential platform capabilities, including feature sets, user-friendliness, integration potential with existing systems, critical aspects like HIPAA compliance, and a realistic understanding of the total cost of ownership.

Integrating Prioritized Needs into a Scoring Matrix. Explore how to cohesively organize and weigh various priorities into a structured scoring system, such as EHR integration, or patient communications workflow. This allows for an objective comparison of CRM options based on what truly matters most, from core functionalities and reporting capabilities to crucial elements like vendor support responsiveness and the platform's ability to scale with your patient growth.

Optimizing Vendor Engagement. Discuss the strategic coordination of vendor interactions, including demos and Q&A sessions, to ensure you gather the necessary information for informed decision-making. We also discuss how to navigate the often-complex landscape of contract negotiation and the selection of implementation partners to facilitate a smooth and successful deployment.

Differentiating Recommendation and Selection. Understand the key factors involved in synthesizing your evaluation data into clear, actionable recommendations. We explore how to present these findings effectively amongst stakeholders, which may include various administrative functions, executive teams, private equity leaders, and boards to facilitate confident and well-informed final selection.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-16988908 Wed, 16 Apr 2025 08:00:00 -0400 1192 3 6 full false Healthcare CRM: Patient Journey Mapping Healthcare CRM: Patient Journey Mapping While the intricacies of patient intake and lead mapping are critical, creating an actionable patient journey map is where the magic really starts to happen. Building upon the previous discussion of Intake Process Design, Traktion co-founders Ryan Woolley and Jon Eggleton discuss how the patient's communication journey is where healthcare providers can truly elevate the patient experience, and turn a process into a plan.

In this episode, Ryan & Jon dissect the critical steps involved in moving from internal processes to designing patient-facing communication strategies. Key areas covered include:

  • Laying the Foundational Thinking. Identify the initial considerations a healthcare provider should undertake before mapping out specific communications. This involves understanding patient needs, expectations, and potential friction points in the journey.
  • Integrating Transactional and Promotional Outreach. Explore how to cohesively organize essential transactional messages (e.g. appointment reminders) alongside proactive promotional outreach (e.g. new service announcements) into a unified patient communication flow.
  • Optimizing Communication Channels. Discuss the strategic combination of SMS, email, phone, and even direct mail to ensure the right message reaches the right patient at the right time, considering the nuances of each channel.
  • Differentiating Automation Platforms. Understand the key factors that distinguish various marketing automation platforms, and how to align specific practice needs with the most suitable technology.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> While the intricacies of patient intake and lead mapping are critical, creating an actionable patient journey map is where the magic really starts to happen. Building upon the previous discussion of Intake Process Design, Traktion co-founders Ryan Woolley and Jon Eggleton discuss how the patient's communication journey is where healthcare providers can truly elevate the patient experience, and turn a process into a plan.

In this episode, Ryan & Jon dissect the critical steps involved in moving from internal processes to designing patient-facing communication strategies. Key areas covered include:

  • Laying the Foundational Thinking. Identify the initial considerations a healthcare provider should undertake before mapping out specific communications. This involves understanding patient needs, expectations, and potential friction points in the journey.
  • Integrating Transactional and Promotional Outreach. Explore how to cohesively organize essential transactional messages (e.g. appointment reminders) alongside proactive promotional outreach (e.g. new service announcements) into a unified patient communication flow.
  • Optimizing Communication Channels. Discuss the strategic combination of SMS, email, phone, and even direct mail to ensure the right message reaches the right patient at the right time, considering the nuances of each channel.
  • Differentiating Automation Platforms. Understand the key factors that distinguish various marketing automation platforms, and how to align specific practice needs with the most suitable technology.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-16951711 Thu, 10 Apr 2025 08:00:00 -0400 1242 3 5 full false Exploring The Future Of Conversational AI Exploring The Future Of Conversational AI As Large Language Models (LLMs) continue to evolve and get better, one of the more exciting promises of AI will be its ability to facilitate natural, human-like interactions. In this episode we sit down with Nick Hasty, founding engineer of internet sensation Giphy, now the innovative mind behind Luz Labs and Linda AI. Nick shares his remarkable journey from building products used by billions at Giphy to pioneering conversational AI with Linda, an AI companion transforming casual conversations into lasting podcast legacies that families can enjoy for generations to come. We dive into his vision for Linda's role in leveraging AI to enhance family connections, and explore his broader perspectives on technology's evolving future. 

Interested to learn more about Traktion? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations around your patient intake, acquisition and retention efforts. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> As Large Language Models (LLMs) continue to evolve and get better, one of the more exciting promises of AI will be its ability to facilitate natural, human-like interactions. In this episode we sit down with Nick Hasty, founding engineer of internet sensation Giphy, now the innovative mind behind Luz Labs and Linda AI. Nick shares his remarkable journey from building products used by billions at Giphy to pioneering conversational AI with Linda, an AI companion transforming casual conversations into lasting podcast legacies that families can enjoy for generations to come. We dive into his vision for Linda's role in leveraging AI to enhance family connections, and explore his broader perspectives on technology's evolving future. 

Interested to learn more about Traktion? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations around your patient intake, acquisition and retention efforts. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Buzzsprout-16910158 Thu, 03 Apr 2025 09:00:00 -0400 1704 3 4 full false Healthcare CRM: Patient Intake Process Design & Lead Scoring Healthcare CRM: Patient Intake Process Design & Lead Scoring While patient acquisition efforts in paid media may get the most attention (and budget), the intricacies of lead management and intake are often overlooked in a healthcare setting. In this second episode of our Healthcare CRM and marketing automation series, Traktion co-founders Ryan Woolley and Jon Eggleton dive deep into designing the best possible patient intake process.

In the episode, we dissect the critical steps involved in mapping lead management changes, developing standardized intake workflows, and defining the lead qualification process. We continue our exploration of the Navigator framework, offering practical guidance for implementing these strategies. Key areas covered include:

  • Identifying the blind spots, and pinpointing where leads are lost or stalled within the intake funnel, hindering potential growth.
  • Defining key funnel stages, breaking down the patient journey from initial lead to confirmed patient, and tailoring these stages to specific healthcare scenarios.
  • Implementing structured lead qualification, utilizing scoring systems and decision trees to prioritize patients and optimize conversion rates.
  • Technology implementation decisions, understanding the factors that determine whether a CRM or marketing automation solution is necessary.
  • Actionable short-term improvements, providing immediate steps healthcare practices can take to enhance their intake process and track key performance metrics.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> While patient acquisition efforts in paid media may get the most attention (and budget), the intricacies of lead management and intake are often overlooked in a healthcare setting. In this second episode of our Healthcare CRM and marketing automation series, Traktion co-founders Ryan Woolley and Jon Eggleton dive deep into designing the best possible patient intake process.

In the episode, we dissect the critical steps involved in mapping lead management changes, developing standardized intake workflows, and defining the lead qualification process. We continue our exploration of the Navigator framework, offering practical guidance for implementing these strategies. Key areas covered include:

  • Identifying the blind spots, and pinpointing where leads are lost or stalled within the intake funnel, hindering potential growth.
  • Defining key funnel stages, breaking down the patient journey from initial lead to confirmed patient, and tailoring these stages to specific healthcare scenarios.
  • Implementing structured lead qualification, utilizing scoring systems and decision trees to prioritize patients and optimize conversion rates.
  • Technology implementation decisions, understanding the factors that determine whether a CRM or marketing automation solution is necessary.
  • Actionable short-term improvements, providing immediate steps healthcare practices can take to enhance their intake process and track key performance metrics.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-16865640 Wed, 26 Mar 2025 15:00:00 -0400 1200 3 3 full false Healthcare CRM: Building The Business Case & Getting Buy-In Healthcare CRM: Building The Business Case & Getting Buy-In The pace of change in healthcare is accelerating, creating new daily challenges for providers. While patient growth is still the mindset for most, revenue pressures and pending clinical talent shortages mean solving for operational efficiency is no longer a nice to have, but a requirement. This episode is the first in a series of Traktion Talks focused on Healthcare CRM, and in it, Traktion co-founders Jon Eggleton and Ryan Woolley kick things off by laying the groundwork of the what, why and how around CRM and marketing automation implementations within a healthcare setting. Specific topics covered include:

  • The fundamental business reasons why a healthcare organization may choose to embark on a project of this nature, and why building a solid patient intake process really matters.
  • A situational analysis for evaluating the present state of a technology stack. What are the common trigger and pain points that typically lead to beginning a project?
  • The crucial questions healthcare providers should ask themselves before getting started, both to secure executive buy-in on the front-end, and set themselves up for success later. 
  • The benefits of improving the end-to-end patient journey, from the moment a potential patient lands on your website or calls the office, to the long-term retention of existing patients.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> The pace of change in healthcare is accelerating, creating new daily challenges for providers. While patient growth is still the mindset for most, revenue pressures and pending clinical talent shortages mean solving for operational efficiency is no longer a nice to have, but a requirement. This episode is the first in a series of Traktion Talks focused on Healthcare CRM, and in it, Traktion co-founders Jon Eggleton and Ryan Woolley kick things off by laying the groundwork of the what, why and how around CRM and marketing automation implementations within a healthcare setting. Specific topics covered include:

  • The fundamental business reasons why a healthcare organization may choose to embark on a project of this nature, and why building a solid patient intake process really matters.
  • A situational analysis for evaluating the present state of a technology stack. What are the common trigger and pain points that typically lead to beginning a project?
  • The crucial questions healthcare providers should ask themselves before getting started, both to secure executive buy-in on the front-end, and set themselves up for success later. 
  • The benefits of improving the end-to-end patient journey, from the moment a potential patient lands on your website or calls the office, to the long-term retention of existing patients.

Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-16825345 Wed, 19 Mar 2025 17:00:00 -0400 1152 3 2 full false Shattering Stigmas: Changing The Narrative Of Opioid Abuse Disorder Shattering Stigmas: Changing The Narrative Of Opioid Abuse Disorder As the opioid crisis rages on in the U.S., a Phoenix-based company is hoping to change the way society views drug addiction. In our first episode of a new season of Traktion Talks we sit down with Nick Stavros, CEO of Community Medical Services, a leading provider of evidence-based, compassionate opioid addiction treatment. In our wide-raging conversation we talk with Nick about a number of issues, including:

  • Why treating every individual holistically and with respect is so critical to successful outcomes.
  • How they practice a philosophy of harm reduction, and why they believe it's the most effective way to achieve positive long-term results.
  • What role the community plays in what they do, and how CMS has successfully addressed mis-perceptions about what they do.
  • The rise of technology in healthcare, and how they've used it to add value for patients, and keep their staff focused on delivering the very best treatment possible.
  • Where Nick sees CMS into the future, and what he'd like the company's legacy to be.

Referenced in this episode:

Community Medical Services
Nick Stavros (LinkedIn bio)

Traktion Talks, brought to you by Traktion Partners, LLC

]]> As the opioid crisis rages on in the U.S., a Phoenix-based company is hoping to change the way society views drug addiction. In our first episode of a new season of Traktion Talks we sit down with Nick Stavros, CEO of Community Medical Services, a leading provider of evidence-based, compassionate opioid addiction treatment. In our wide-raging conversation we talk with Nick about a number of issues, including:

  • Why treating every individual holistically and with respect is so critical to successful outcomes.
  • How they practice a philosophy of harm reduction, and why they believe it's the most effective way to achieve positive long-term results.
  • What role the community plays in what they do, and how CMS has successfully addressed mis-perceptions about what they do.
  • The rise of technology in healthcare, and how they've used it to add value for patients, and keep their staff focused on delivering the very best treatment possible.
  • Where Nick sees CMS into the future, and what he'd like the company's legacy to be.

Referenced in this episode:

Community Medical Services
Nick Stavros (LinkedIn bio)

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-16429417 Tue, 14 Jan 2025 07:00:00 -0500 2560 3 1 full false The Power Of PACE, And Aging In Place The Power Of PACE, And Aging In Place It has been reported that 77% of U.S. adults would prefer to age in place in their own homes. Simultaneously, healthcare options in more rural parts of the country have become increasingly scarce. Put those two together, and helping seniors in areas like Appalachia is a serious challenge for our healthcare system.

In this episode we sit down with Marcie Campbell, Vice President of Marketing for One Senior Care, the nation's leading PACE provider to rural and Appalachian communities. In our conversation we talk about the importance of allowing seniors to age in place, the advantages of being both the payer and provider of care, and what Marcie sees as opportunities and challenges in the healthcare space related to senior care.

Links from this episode:

One Senior Care
Life NWPA
Cherry Blossom PACE
Mountain View PACE
PACE Anytime Act



Traktion Talks, brought to you by Traktion Partners, LLC

]]> It has been reported that 77% of U.S. adults would prefer to age in place in their own homes. Simultaneously, healthcare options in more rural parts of the country have become increasingly scarce. Put those two together, and helping seniors in areas like Appalachia is a serious challenge for our healthcare system.

In this episode we sit down with Marcie Campbell, Vice President of Marketing for One Senior Care, the nation's leading PACE provider to rural and Appalachian communities. In our conversation we talk about the importance of allowing seniors to age in place, the advantages of being both the payer and provider of care, and what Marcie sees as opportunities and challenges in the healthcare space related to senior care.

Links from this episode:

One Senior Care
Life NWPA
Cherry Blossom PACE
Mountain View PACE
PACE Anytime Act



Traktion Talks, brought to you by Traktion Partners, LLC

]]> Buzzsprout-16101846 Thu, 14 Nov 2024 07:00:00 -0500 2403 2 6 full false Hatching A Startup Revolution: Part II Hatching A Startup Revolution: Part II In the first part of our series on The Hatchery, Emory's Center for Innovation, we spoke to interim director Ben Garrett, as well as two healthcare-related student founders from the summer cohort of this Emory University incubator. Our follow-up features an extended conversation with The Hatchery's internal Entrepreneur in Residence, Stuart Zola, an industry veteran with multiple co-founding credits to his name, including Redwood City-based Neurotrack, and Atlanta-based MapHabit. He's also held various academic roles in the past as well, including serving as the Interim Provost for Emory. In our conversation we talk about both of those companies, the healthcare space in general, and how The Hatchery is aiming to help train the entrepreneurs of tomorrow.

Hatching A Startup Revolution: Part I

Traktion Talks, brought to you by Traktion Partners, LLC

]]> In the first part of our series on The Hatchery, Emory's Center for Innovation, we spoke to interim director Ben Garrett, as well as two healthcare-related student founders from the summer cohort of this Emory University incubator. Our follow-up features an extended conversation with The Hatchery's internal Entrepreneur in Residence, Stuart Zola, an industry veteran with multiple co-founding credits to his name, including Redwood City-based Neurotrack, and Atlanta-based MapHabit. He's also held various academic roles in the past as well, including serving as the Interim Provost for Emory. In our conversation we talk about both of those companies, the healthcare space in general, and how The Hatchery is aiming to help train the entrepreneurs of tomorrow.

Hatching A Startup Revolution: Part I

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-15547302 Wed, 07 Aug 2024 19:00:00 -0400 1750 2 5 full false Hatching A Startup Revolution: Part I Hatching A Startup Revolution: Part I An increasing number of college students are choosing to pursue entrepreneurial efforts coming right out of school, eschewing the relative safety net of a steady job and income. In parallel with that development, research suggests that more than 50% of the U.S. workforce will be freelance within the next several years, which will only further impact the labor market of tomorrow. In a sector like healthcare that's already in the midst of transformational change, there is hope that an increase in entrepreneurship will help solve some of the industry's biggest problems, from inefficiencies in patient care, to pursuing better clinical outcomes that can improve the quality of life.

Enter The Hatchery, Emory University's Center for Innovation. The Hatchery was created to help train the entrepreneurs of tomorrow, not just in healthcare, but across a full multi-disciplinary spectrum. In the first of our two-part series, we sit down with the Center's interim director Ben Garrett, as well as two student founders from the program, to find out how they're preparing for that future.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> An increasing number of college students are choosing to pursue entrepreneurial efforts coming right out of school, eschewing the relative safety net of a steady job and income. In parallel with that development, research suggests that more than 50% of the U.S. workforce will be freelance within the next several years, which will only further impact the labor market of tomorrow. In a sector like healthcare that's already in the midst of transformational change, there is hope that an increase in entrepreneurship will help solve some of the industry's biggest problems, from inefficiencies in patient care, to pursuing better clinical outcomes that can improve the quality of life.

Enter The Hatchery, Emory University's Center for Innovation. The Hatchery was created to help train the entrepreneurs of tomorrow, not just in healthcare, but across a full multi-disciplinary spectrum. In the first of our two-part series, we sit down with the Center's interim director Ben Garrett, as well as two student founders from the program, to find out how they're preparing for that future.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-15509888 Thu, 01 Aug 2024 07:00:00 -0400 1663 2 4 full false Innovation In Orthodontics: How OrthoNu Is Creating A New Standard Of Patient Care Innovation In Orthodontics: How OrthoNu Is Creating A New Standard Of Patient Care In this episode we sit down with Dr. Sima Epstein, Founder and CEO of OrthoNu, an innovative healthcare company that's looking to become part of the new standard of care for orthodontics patients and the practices that serve them. During our wide-ranging conversation we touched on Sima's founder story, how she developed products that improved patient care while creating practice efficiencies, different ways technology is innovating the patient experience, and what advice she'd offer others beginning their entrepreneurial journey. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> In this episode we sit down with Dr. Sima Epstein, Founder and CEO of OrthoNu, an innovative healthcare company that's looking to become part of the new standard of care for orthodontics patients and the practices that serve them. During our wide-ranging conversation we touched on Sima's founder story, how she developed products that improved patient care while creating practice efficiencies, different ways technology is innovating the patient experience, and what advice she'd offer others beginning their entrepreneurial journey. 

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-15061587 Mon, 13 May 2024 15:00:00 -0400 1528 2 3 full false How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in the Midwest. During our conversation we discuss her company's recent investments in marketing automation and patient process improvements, what challenges they set out to solve, and how those efforts have not only had an impact on the bottom line, but have also freed up clinicians at the practice level to focus on what they do best.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in the Midwest. During our conversation we discuss her company's recent investments in marketing automation and patient process improvements, what challenges they set out to solve, and how those efforts have not only had an impact on the bottom line, but have also freed up clinicians at the practice level to focus on what they do best.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-14449559 Tue, 06 Feb 2024 09:00:00 -0500 1400 2 2 full false The Impact of Artificial Intelligence on Website Development and Brand IP The Impact of Artificial Intelligence on Website Development and Brand IP Obviously 2023 was a big year for AI in many aspects of life, both professional as well as personal. In the first episode of a new season of Traktion Talks, we chat with Wayne Pelletier, Founder/CEO of Resonant Pixel, for his thoughts around how it's specifically impacting web design and development, digital creation, and the protection of intellectual property. During our conversation, Wayne also discusses some of the tools in this new landscape, such as Framer and Relume, and how businesses are successfully harnessing the power of these new instruments of digital change.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Obviously 2023 was a big year for AI in many aspects of life, both professional as well as personal. In the first episode of a new season of Traktion Talks, we chat with Wayne Pelletier, Founder/CEO of Resonant Pixel, for his thoughts around how it's specifically impacting web design and development, digital creation, and the protection of intellectual property. During our conversation, Wayne also discusses some of the tools in this new landscape, such as Framer and Relume, and how businesses are successfully harnessing the power of these new instruments of digital change.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-14362579 Tue, 23 Jan 2024 12:00:00 -0500 1762 2 1 full false Recruitment Marketing In A Post-Pandemic World: Authentically Acquiring Great Healthcare Talent Recruitment Marketing In A Post-Pandemic World: Authentically Acquiring Great Healthcare Talent While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Acquisition at Los Angeles-based Autism Learning Partners, a leader in science-based applied behavior analysis therapy for children with autism. With responsibility for acquiring in-demand clinical talent for a fast-growing behavioral health leader, Steffanie talks about how ALP got a running start as we all come out of the pandemic, what new recruitment processes may stick around for the long term, and how she and the company have been successful hiring and retaining candidates by creating an authentic recruitment experience.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Acquisition at Los Angeles-based Autism Learning Partners, a leader in science-based applied behavior analysis therapy for children with autism. With responsibility for acquiring in-demand clinical talent for a fast-growing behavioral health leader, Steffanie talks about how ALP got a running start as we all come out of the pandemic, what new recruitment processes may stick around for the long term, and how she and the company have been successful hiring and retaining candidates by creating an authentic recruitment experience.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-8715011 Wed, 16 Jun 2021 15:00:00 -0400 1916 1 5 full false Serving The Chief Family Medical Officer: How The Cleveland Clinic Engages Patients Through Digital Serving The Chief Family Medical Officer: How The Cleveland Clinic Engages Patients Through Digital Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic's Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach to paid media programs, how marketing integrates with patient intake, the role of media research and data, and where he sees the healthcare experience of the future evolving.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic's Senior Director of Advertising. With responsibilities for search engine marketing and analytics, Scott discusses their approach to paid media programs, how marketing integrates with patient intake, the role of media research and data, and where he sees the healthcare experience of the future evolving.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-8116804 Thu, 11 Mar 2021 08:00:00 -0500 2138 1 4 full false Healthcare as a Team Sport: How a Collective Approach to Patient Data and Security Can Improve Healthcare UX Healthcare as a Team Sport: How a Collective Approach to Patient Data and Security Can Improve Healthcare UX Suprit Patel of Ionic Security joins us for a conversation around patient data and security, how COVID19 is accelerating innovation, what medical systems can do to better connect with their communities, and healthcare consumerism. He also shares his insights around emerging trends such as telehealth, and why he sees the evolution of healthcare as a team sport.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Suprit Patel of Ionic Security joins us for a conversation around patient data and security, how COVID19 is accelerating innovation, what medical systems can do to better connect with their communities, and healthcare consumerism. He also shares his insights around emerging trends such as telehealth, and why he sees the evolution of healthcare as a team sport.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-6634243 Tue, 01 Dec 2020 09:00:00 -0500 1549 1 3 full false Meeting The Public Where They Are: Navigating Digital Transformation in Healthcare Meeting The Public Where They Are: Navigating Digital Transformation in Healthcare Erika Rosenthal, SVP of Demand Generation for MindPath Care Centers joins us to discuss the impact of digital transformation in healthcare, how COVID could be permanently changing the way we deliver healthcare services, and what the future of patient experience may look like.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Erika Rosenthal, SVP of Demand Generation for MindPath Care Centers joins us to discuss the impact of digital transformation in healthcare, how COVID could be permanently changing the way we deliver healthcare services, and what the future of patient experience may look like.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Traktion Partners, LLC Buzzsprout-5925295 Fri, 16 Oct 2020 11:00:00 -0400 1834 1 2 full false Taking The Fear Out Of Healthcare CRM Implementations Taking The Fear Out Of Healthcare CRM Implementations In this inaugural episode, we spoke with Darren Hearsch, principal of Siteline Consulting, about the ins and outs of implementing a CRM solution within a healthcare environment. Darren shared some great insights on why a CRM is important, what business problems it can solve, and what a CRM project should look like to be successful. If you're a healthcare marketer with responsibility for patient intake, acquisition or retention, you won't want to miss this episode.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> In this inaugural episode, we spoke with Darren Hearsch, principal of Siteline Consulting, about the ins and outs of implementing a CRM solution within a healthcare environment. Darren shared some great insights on why a CRM is important, what business problems it can solve, and what a CRM project should look like to be successful. If you're a healthcare marketer with responsibility for patient intake, acquisition or retention, you won't want to miss this episode.

Traktion Talks, brought to you by Traktion Partners, LLC

]]> Jon Eggleton Buzzsprout-5344489 Tue, 08 Sep 2020 08:00:00 -0400 1523 1 1 full false