The NO BULL$H!# Marketing Podcast

Why Your Growth Is Stalled (And How to Fix It) | Ep 517

Mon, 13 Apr 2026 15:00:00 -0400

Most companies think they know what makes them different, but the market often disagrees. In this episode, we break down the real reasons your revenue growth stalls and how to fix them by aligning your message with what customers actually value.

You're listening to the No B******t Marketing Podcast!

If you like what you heard, subscribe to our podcast ⬇️

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Podchaser: https://bit.ly/37ojHtG
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TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

To learn more about MASSolutions, head over to massolutions.biz

Chapters:
01:00 – Why Messaging Fails to Create Meaning
03:00 – Real Example: Selling Expertise vs. Selling Ease
05:00 – Turning Your Advantage into Impact & Repeatable Messaging
07:00 – Test, Track, and Build a Referral System for Growth

March Madness Special: If Your Story Isn’t Clear You Don’t Even Make The Bracket | Ep. 516

Tue, 10 Mar 2026 10:00:00 -0400

In this episode, Dave Mastovich explains why clarity in your message determines whether your company gets attention or gets ignored. Learn why organizations fail to stand out, the power of a big idea, and how “prepared presence” helps you communicate what truly makes you different.

If customers don’t understand your value quickly, they move on. Clarity gets you into the game.

You're listening to the No B******t Marketing Podcast!

If you like what you heard, subscribe to our podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

To learn more about MASSolutions, head over to massolutions.biz

515 Why Marketing Doesn’t Work (Part 3): The Leadership Disconnect

Tue, 20 Jan 2026 08:00:00 -0500

If your company keeps saying “marketing isn’t working,” the problem may not be your ads, content, or lead flow.. In Part 3 of this series, Dave Mastovich breaks down the leadership disconnect: why marketing gets treated like a department instead of an effectiveness system tied directly to revenue, culture, retention, and growth.

This episode explains how real marketing starts with inputs + insights, not outputs and why storytelling is the missing lever that shapes culture and compounds trust.

If you like what you heard, subscribe to our podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

To learn more about MASSolutions, head over to massolutions.biz

514 Why Marketing Fails: The External Partner Problem

Mon, 22 Dec 2025 08:00:00 -0500

Why does marketing “not work” for so many companies? Dave Mastovich breaks down the External Partner Problem why agencies get treated like vendors, why execution often beats insight, and how that disconnect fuels stalled growth. You’ll learn why clarity, insight, and true partnership matter more than tactics, and how the right external partner should actually slow you down before accelerating results.

513 Why Marketing Hasn't Worked: The internal team trap

Mon, 17 Nov 2025 08:00:00 -0500

Dave Mastovich exposes the Internal Team Trap, the eight reasons most in house marketing teams can’t deliver growth. From order taking roles and opinion based judgments to turf wars and endless approvals, Dave lays out how structure not people is the problem.

512: Why Marketing Hasn't Worked—The Real Story

Tue, 14 Oct 2025 07:00:00 -0400

Most businesses, big or small, struggle with marketing that doesn’t deliver results. Let’s break down why marketing so often fails and what it really takes to make it work. The three core problems that derail most organizations:

The Internal Team Trap
The External Partner Problem
The Leadership Disconnect

When these three groups align, marketing transforms from chaos to clarity, fueling measurable growth and long-term success. Dave shares real examples of companies that grew 3x, 5x, even 10x after getting this alignment right.

🎙️ Next episode: a deep dive into the internal team trap and why your marketing team isn’t the problem.

511 One Year In: Lessons From Launching a No Bullshit Bestseller

Mon, 15 Sep 2025 08:00:00 -0400

Reflect on the one-year anniversary of the No Bullshit Marketing book launch. Dave shares the emotions and gratitude tied to hitting this milestone, the collaborative process behind writing, and the unexpected ripple effects the book created. He also breaks down key lessons on action vs. inaction, storytelling, discipline, and the power of collective effort.

If you like what you heard, subscribe to our podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

To learn more about MASSolutions, head over to massolutions.biz

510: 10 Years, No Bullshit - The Story Behind the Show

Tue, 05 Aug 2025 18:00:00 -0400

Dave Mastovich takes you behind the scenes of The No Bullshit Marketing Show — from it's hesitant beginnings and early tech mishaps to unforgettable guests, evolving formats, and the core mission that never changed, cutting through the noise to tell real stories about leadership, communication, marketing, and storytelling. The lessons learned, the people who made it possible, and what’s next for the podcast that’s still not afraid to call BS.

509 Instinct Got You Here. Insight Takes You Further

Tue, 01 Jul 2025 08:00:00 -0400

Dave Mastovich exposes the hidden costs of relying on gut instinct and quick opinions for marketing decisions. Discover how his 4-5-6 Segmentation Model helps leaders replace assumptions with real insights and drive growth that sticks.

Key Takeaways:

1:00 - Gut Feelings Trump Insights

3:00 - The 4-5-6 Segmentation Model

7:00 - Six Right-fit Target Marketing You're ignoring

11:00 - Gather Customer Data

14:00 - Real World Impact

508: Authenticity Isn’t a Strategy (So Stop Treating It Like One)

Tue, 10 Jun 2025 08:00:00 -0400

Dave Mastovich breaks down the myth of “authenticity as a strategy.” You’ll hear why trying to look authentic is the fastest way to come off fake—and how real authenticity comes from doing the hard work: understanding your why, your customers' why, and letting that guide both your brand and your personal story.

Dave shares no-fluff insights, real client stories, and a reminder that pretending to be real is still pretending. Stop strategizing your personality. Start owning your truth—on purpose, not as a performance.

Key Takeaways:

Why “being authentic” isn’t a strategy—it’s a byproduct of real clarity
How to uncover your true differentiators by asking the right people the right questions
The two “why” questions every brand (and leader) must answer
Why storytelling beats slogans—and DJ sets beat BS
What tequila, engineering, and finance have in common (yes, really)

507 Align to Grow: Why Marketing & Sales Must Be Treated as Separate, Strategic Disciplines

Mon, 12 May 2025 08:00:00 -0400

In this episode of The No Bullsh!t Marketing Show, Dave Mastovich breaks down one of the biggest growth opportunities for small and mid-sized businesses: separating—but strategically aligning—marketing and sales. Too often, companies treat them as one function, leading to confusion, complexity for buyers, and stalled revenue growth.

Dave challenges the outdated notion of a "VP of Sales and Marketing" and lays out a clear, actionable framework for aligning these two critical disciplines. From defining your six right-fit target markets to using voice of the customer research to inform strategy, this episode is packed with practical steps to transform your sales and marketing results.

In This Episode:

Why “sales and marketing” isn’t one job—and never should be
The difference between effectiveness (marketing) and efficiency (sales)
What misalignment looks like (and how to fix it)
The six right-fit target markets every business should define
How to use voice of the customer insights to fuel growth
Real-world examples of companies that got it wrong—and then got it right

Connect with Dave:
🌐 MassSolutions.biz
💼 LinkedIn

New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

If you like what you heard, subscribe to the podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

506: Marketing Isn’t Broken. Your Thinking Might Be.

Tue, 08 Apr 2025 08:00:00 -0400

This is Dave Mastovich, and you're listening to the No Bullsh!t Marketing Show. Leaders say they want growth, but when it comes time to invest in marketing, they freeze. Why? Because they don’t really understand marketing—and worse, they’re afraid of it. In this episode, Dave breaks down where that fear comes from, what it’s costing your company, and how to fix it.

Most leaders are wired for efficiency. They come up through sales, operations, or finance—roles where ROI is tangible and results are easy to measure. But marketing is an effectiveness function. It’s different. And different creates discomfort, which leads to fear. That fear shows up in all kinds of ways: hiring someone fresh out of college and expecting them to "handle marketing," thinking marketing is just about making things look pretty, getting burned by vendors who oversell and underdeliver, treating marketing as a cost rather than a strategic investment, or micromanaging based on gut feelings instead of data and strategy.

Dave shares a powerful real-world story about a $15M company whose CEO made those exact mistakes. After breaking down what real marketing requires—strategy, creative direction, SEM, SEO, content development, internal storytelling, lead generation, and more—the CEO responded with a line Dave’s heard many times before: “That’s the best explanation of marketing I’ve ever seen.”

Real marketing is measurable. It’s strategic. It drives both brand and demand. But only if you stop viewing it as fluff or an afterthought. Dave challenges you to treat marketing like any other core function in your business. Build a smart mix of internal and external resources. Invest in strategy and creative direction. And most importantly—stop letting fear run your marketing mindset.

If you're ready to rethink how marketing works and finally make it work for your company, reach out. MASSolutions is here to help.

Connect with Dave:
🌐 MassSolutions.biz
💼 LinkedIn

505 No Bullsh!t Marketing Opportunity #1: The Biggest Mistake Companies Make

Tue, 11 Mar 2025 08:00:00 -0400

Most businesses think marketing is just about getting the word out. But the truth? That’s just noise. In this episode of No Bullsh!t Marketing, Dave Mastovich breaks down the biggest marketing mistake companies make and introduces the No Bullsh!t Marketing Playbook. Learn why listening, adapting, and delivering should come before promotion—and how skipping those steps leads to wasted money and lost opportunities.

What You’ll Learn in This Episode:
✅ Why marketing is more than advertising, social media, and promotions
✅ The biggest mistake businesses make when selling to customers
✅ How companies lose touch with their audience as they scale
✅ The six right-fit target markets every business must understand
✅ How to use segmentation strategies (demographics, psychographics, and more)
✅ The five-step process to real, no bullsh!t marketing

Key Quote:
"Marketing isn’t just about telling. It’s about understanding, developing, delivering, and then telling. If you skip the first steps, you're just contributing to the noise—and that’s bullsh!t."

Connect with Dave:
🌐 MassSolutions.biz
💼 LinkedIn

504 Forget B2B & B2C—It’s Time for B2E: The Six Target Markets That Matter

Tue, 11 Feb 2025 08:00:00 -0500

In this episode of the No Bullshit Marketing Show, host Dave Mastovich challenges the traditional marketing models of B2B (Business to Business) and B2C (Business to Consumer). Instead, he introduces a game-changing concept: B2E—Business to Everyone.

Most companies focus heavily on customers and prospects, but what about employees, referral sources, and recruitment? Dave breaks down the six essential target markets that every business must engage with intentional marketing efforts. Ignoring even one of these audiences can lead to missed revenue, talent loss, and weakened business growth.

Key Takeaways:

The six target markets you should be prioritizing
Why your current marketing may be neglecting employees and referral sources
How weak internal marketing can lead to missed revenue and talent loss Five actionable steps to implement B2E marketing in your business today
Why intentional campaigns for employees and referral sources matter as much as sales-driven campaigns

My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

If you like what you heard, subscribe to our podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

503 Reflecting on Success: Celebrating 2024 and Embracing 2025

Tue, 07 Jan 2025 08:00:00 -0500

In this episode of The No Bullshit Marketing Show, Dave Mastovich reflects on a monumental 2024 and shares his forward-looking strategies for 2025. Here's what you'll hear:

2024 Highlights:
Celebrating the 20th anniversary of MASSolutions, including a unique celebration event.

- The release of Dave's second book, No Bullshit Marketing, achieving #1 Amazon bestseller status with over 65 five-star reviews.

- Operational growth at Mass Solutions, including process improvements, leveraging intellectual property, and transforming clients’ marketing strategies in just 16 weeks.

-Personal recognition as one of Pittsburgh’s Smart Business Leaders.

Looking Ahead to 2025:
- Leveraging AI: How AI can enhance creativity and productivity by enabling you to focus on what only you can do.

- B2E Marketing: The importance of viewing employees as key stakeholders and infusing cultural messaging to improve recruitment and retention.

- Social Media Discipline: Maintaining focus and productivity in a distraction-filled world.

- Generational Wisdom: Harnessing the strengths of multigenerational teams for better collaboration.

- Referral Source Marketing: A systematic approach to building and maintaining strong referral networks.

My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services https://www.amazon.com/Bullsh-Marketing-Contrarian-Referrals-Healthcare-ebook/dp/B0D9C5PHMS/ref=pd_ci_mcx_mh_mcx_views_0_title?pd_rd_w=AuX2O&content-id=amzn1.sym.bb21fc54-1dd8-448e-92bb-2ddce187f4ac%3Aamzn1.symc.40e6a10e-cbc4-4fa5-81e3-4435ff64d03b&pf_rd_p=bb21fc54-1dd8-448e-92bb-2ddce187f4ac&pf_rd_r=WJ6M44J6SQ2WV4EEH20Z&pd_rd_wg=NngdY&pd_rd_r=24020b06-40e3-4752-a7a0-bd27cba9efd0&pd_rd_i=B0D9C5PHMS

If you like what you heard, subscribe to our podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

502 What Marketing Really Means: Growth, Target Markets, and More

Tue, 10 Dec 2024 08:00:00 -0500

Cut through the BS to define what marketing really is and why it’s the key to creating sustainable growth. Learn about the six target markets that matter most and discover actionable strategies to leverage the power of marketing for real impact. Whether you’re building a brand, scaling a business, or just want a no-nonsense approach to marketing, this episode is packed with insights you can put to work today.

My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

If you like what you heard, subscribe to our podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

501 The Zap Factor: Winning Over Today's Consumer

Tue, 12 Nov 2024 08:00:00 -0500

Explore the dynamic world of marketing in streaming services and cable. It's all about understanding The Zap Factor—what makes audiences stay or switch. We’ll dive into why listening to your consumers is crucial. Whether you're in marketing, media, or just curious about how top brands keep their consumers engaged, this is a strategy all markets must keep in mind.

My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

If you like what you heard, subscribe to our podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

500: 10 Lessons Learned from 500 Podcast Episodes

Thu, 16 Feb 2023 03:00:00 -0500

In his 500th episode, Dave Mastovich reviews the 10 main lessons he has learned over the course of eight and a half years from podcasting.

Get the full show notes and more resources at massolutions.biz/category/podcast/

499: Memorable Marketing Stories Using Cognitive Science

Thu, 09 Feb 2023 03:00:00 -0500

Join Dave Mastovich as he discusses his tried and true process for creating memorable marketing stories that will change behaviors and mindsets of the target markets that your company needs to reach, connect, engage and influence.

Get the full show notes and more resources at massolutions.biz/category/podcast/

498: What Starbucks & Dunkin' Teach Us About Referral Marketing

Thu, 02 Feb 2023 03:00:00 -0500

In this episode, Dave Mastovich uses Starbucks and Dunkin’ as an example of how to systematically track data and why it's important for your referral source marketing.

Get the full show notes and more resources at massolutions.biz/category/podcast/

497: Unforgettable Referral Source Marketing Leads to More and Better Patients

Thu, 26 Jan 2023 03:00:00 -0500

Dave Mastovich discusses his thoroughly tested five-step process for building a systematic referral source marketing program that will bring your healthcare company more and better patients.

Get the full show notes and more resources at massolutions.biz/category/podcast/

496: NOT telling these stories is costing you

Thu, 19 Jan 2023 03:00:00 -0500

In this episode, Dave Mastovich explores the concept of a storytelling opportunity inventory. He also discusses the types of stories that could be costing you money, market share, brand, employee retention, and more if they are missing from your storytelling.

Get the full show notes and more resources at massolutions.biz/category/podcast/

495: Steps to Effective Executive Storytelling

Thu, 12 Jan 2023 03:00:00 -0500

Dave Mastovich goes over his five steps to effective executive storytelling to help leaders master their storytelling skills and have their audiences walk away with a better understanding of what they heard.

Get the full show notes and more resources at massolutions.biz/category/podcast/

494: Creating Clarity and Alignment Through Communication

Thu, 05 Jan 2023 03:00:00 -0500

By focusing on what Dave Mastovich calls MVP storytelling, learn how to create clarity and alignment through communication.

Get the full show notes and more resources at massolutions.biz/category/podcast/

493: What Your Employees REALLY Hear (and it's not what you said)

Thu, 29 Dec 2022 03:00:00 -0500

Dave Mastovich provides the five ways to help with clear internal communication between leaders and employees.

Get the full show notes and more resources at massolutions.biz/category/podcast/

492: The Antidote to Leadership Communication Woes

Thu, 22 Dec 2022 03:00:00 -0500

Dave Mastovich describes the severity of leadership communication woes and how to overcome them by asking two important questions.

Get the full show notes and more resources at massolutions.biz/category/podcast/

491: The ROI of Invisible Contributions - Seinfeld Storytelling Part 2

Thu, 15 Dec 2022 03:00:00 -0500

Discover the details of part two of the Seinfeld storytelling approach, which is the return on investment of invisible contributions at your company with Dave Mastovich.

Get the full show notes and more resources at massolutions.biz/category/podcast/

490: Discovering Everyday Genius in your Teams: Seinfeld Storytelling Pt. 1

Thu, 08 Dec 2022 03:00:00 -0500

Find out how to discover the everyday genius of your company’s team you might think is ‘nothing’ and why that can improve your storytelling in this episode with Dave Mastovich.

Get the full show notes and more resources at massolutions.biz/category/podcast/

489: Slow Down to Speed Up; How to Cure Hurry Sickness and Improve Your Communication

Thu, 01 Dec 2022 03:00:00 -0500

In this episode, Dave Mastovich discusses the benefits of slowing down amidst the rush and the chaos it causes, how hurry sickness is harmful, and how to avoid it using certain techniques.

Get the full show notes and more resources at massolutions.biz/category/podcast/

488: Building & Conveying Your Core Values and Culture Story

Thu, 24 Nov 2022 03:00:00 -0500

Join Dave Mastovich as he explains the importance of revisiting core values and integrating a culture story into your company’s marketing efforts.

Get the full show notes and more resources at massolutions.biz/category/podcast/

487: Changing Behaviors That Drive Company Transformation

Thu, 17 Nov 2022 03:00:00 -0500

Examine the ‘why’ and ‘how’ of your company using some specific, insightful questions with Dave Mastovich, who also explains how they will help you achieve company growth and transformation.

Get the full show notes and more resources at massolutions.biz/category/podcast/

486: 4 Essential Types of Growth for World Changing Companies

Thu, 10 Nov 2022 03:00:00 -0500

In this episode, Dave Mastovich outlines the four essential types of growth for world changing companies, why they are important, and how they will help your company prosper.

Get the full show notes and more resources at massolutions.biz/category/podcast/

485: The Power Of Deep Thinking

Thu, 03 Nov 2022 03:00:00 -0400

Join Dave Mastovich as he dives into the MASSolutions core value, ‘think’. Learn how to harness the power of deep thinking to think for yourself, think beyond yourself, and think about the possibilities.

Get the full show notes and more resources at massolutions.biz/category/podcast/

484: Scaling with Systems and Science

Thu, 27 Oct 2022 03:00:00 -0400

Listen as Dave Mastovich explains how to use the MASSolutions core value of scaling with systems and science to scale your business’ marketing and effectively leverage the power of storytelling such that your marketing works more for you.

Get the full show notes and more resources at massolutions.biz/category/podcast/

483: The Truth About Open Communication

Thu, 20 Oct 2022 03:00:00 -0400

Reevaluate the discussions happening in your company with Dave Mastovich as he talks about the importance of open, direct, respectful, no bullshit communication among leaders and team members.

Get the full show notes and more resources at massolutions.biz/category/podcast/

482: What No Bullshit Really Means and Why It Matters to You

Thu, 13 Oct 2022 03:00:00 -0400

Ever wondered why and how Dave Mastovich started No Bullshit Marketing? Join him as he outlines the goals he had when starting MASSolutions and how his company’s values apply to you and your company.

Get the full show notes and more resources at massolutions.biz/category/podcast/

481: Can MicroInfluencers Help Grow my Practice?

Thu, 06 Oct 2022 03:00:00 -0400

Wondering whether micro-influencers are a good fit for your marketing strategy? Join Dave Mastovich as he discusses this growing trend and provides useful tips for your healthcare marketing program.

Get the full show notes and more resources at massolutions.biz/category/podcast/

480: The Missing Factor in Digital Marketing for Healthcare Providers

Thu, 29 Sep 2022 03:00:00 -0400

Find the missing link in your digital marketing with Dave Mastovich as he talks about the importance of creating, implementing, and improving upon your strategic marketing plan.

Get the full show notes and more resources at massolutions.biz/category/podcast/

479: The Importance of Branding in Storytelling

Thu, 22 Sep 2022 03:00:00 -0400

Listen as Dave Mastovich discusses why the way consumers view your brand is important, no matter what size your company may be. Figuring out what your brand currently is and setting goals for your branding is vital to your storytelling success.

Get the full show notes and more resources at massolutions.biz/category/podcast/

478: Top 5 ways your practice can market to existing patients

Thu, 15 Sep 2022 03:00:00 -0400

Because almost two-thirds of medical practice revenue comes from current patients, it seems obvious that companies would want to retain existing patients as much as possible. Listen as Dave Mastovich provides five ways to market to existing patients so they want to keep coming back.

Get the full show notes and more resources at massolutions.biz/category/podcast/

477: 3 Ways To Drive Physician, Employee, And Patient Loyalty

Thu, 08 Sep 2022 03:00:00 -0400

So much time is spent on the collection of customer satisfaction data that gets overlooked, unused, or is irrelevant. It turns out Dave Mastovich knows the three things patients, physicians, and employees all consider when deciding whether to be loyal to an organization. Listen to learn what they are and how to utilize them to build loyalty.

Get the full show notes and more resources at massolutions.biz/category/podcast/

476: 5 Advantages of Patient-Centered Marketing

Thu, 01 Sep 2022 03:00:00 -0400

Take advantage (or five) of patient-centered marketing as Dave Mastovich describes how individualized communication can go a long way for your healthcare company. Just as patient-centered care is a top priority, patient-centered marketing should be one too.

Get the full show notes and more resources at massolutions.biz/category/podcast/

475: B2E Still Drives Medical Marketing Success

Thu, 25 Aug 2022 03:00:00 -0400

Business-to-employee (B2E) marketing has driven medical marketing success for decades – take it from Dave Mastovich, who has watched it happen. Find out how to leverage B2E marketing to further your marketing and storytelling plans by listening now.

Get the full show notes and more resources at massolutions.biz/category/podcast/

474: How B2E is The Antidote to The Great Resignation

Thu, 18 Aug 2022 03:00:00 -0400

Listen as Dave Mastovich shares his seven steps on how to build a specific business-to-employee marketing plan that will help your business recruit and retain employees and improve their results.

Get the full show notes and more resources at massolutions.biz/category/podcast/

473: 6 No Bull$h!# Marketing Strategies for Architectural Firms

Thu, 11 Aug 2022 03:00:00 -0400

Learn about the six No BS marketing strategies from Dave Mastovich as he guides you through what he’s learned from his own experience and clients, as well as looking through the websites of several other architectural firms.

Get the full show notes and more resources at massolutions.biz/category/podcast/

472: 7 Year Anniversary

Thu, 04 Aug 2022 03:00:00 -0400

Today, Dave Mastovich celebrates seven years of the No BS Marketing Show. Listen as he recaps the way the show has evolved over time and what’s in store for the show’s future.

Get the full show notes and more resources at massolutions.biz/category/podcast/

471: How Digital Solutions Combat Medical Provider/Staff Burnout

Thu, 28 Jul 2022 03:00:00 -0400

Listen as Dave Mastovich discusses how to battle medical staff burnout, while obtaining and retaining customers using a three-step process. Save the stress, the time, and the money by utilizing simple strategies your company may already be using in its marketing, like storytelling.

Get the full show notes and more resources at massolutions.biz/category/podcast/

470: What Digital Solutions Have the Best ROI to Help Obtain and Retain Patients

Thu, 21 Jul 2022 03:00:00 -0400

Increase your ROI with Dave Mastovich as he talks about how to improve your ‘digital front door’ to save time, build trust, and reduce costs. Follow as he explains how his digital solutions will also help your company obtain and retain customers.

Get the full show notes and more resources at massolutions.biz/category/podcast/

469: The MASSolutions Flywheel

Thu, 14 Jul 2022 03:00:00 -0400

Follow in the footsteps of Jeff Bezos himself as Dave Mastovich discusses the importance of a flywheel. Learn how to have all of your processes and operations build off of each other to continuously grow all aspects of your business.

Get the full show notes and more resources at massolutions.biz/category/podcast/

468: The Importance of Storytelling In Business

Thu, 07 Jul 2022 03:00:00 -0400

Listen to Dave Mastovich talk about why storytelling matters, and who it matters to. Explore why consumers are not the only relevant audience to direct your marketing towards.

Get the full show notes and more resources at massolutions.biz/category/podcast/

467: How to Capitalize On the Consumerization of Healthcare

Wed, 29 Jun 2022 11:00:00 -0400

Healthcare leaders can capitalize on the consumerization of healthcare if they shift their mindset and how they present their offerings.

Dave emphasizes that patients lack patience which can be an opportunity for customer experience-focused healthcare companies.

You're also in both the healthcare industry and the tech industry whether you realize it or not.

Your opportunities lie in leveraging both technology and storytelling to show how you can make your patients' lives easier.

466: 6 Things Leaders Need to Do When They are the "Them" in an Us vs. Them Situation

Tue, 21 Jun 2022 12:00:00 -0400

A client told me "I heard that employees were talking about Us and Them. I realized I was the Them. I'm NOT the Them. How do I get them to understand that?"

It's a problem leaders will encounter at some point when driving change and growth.

This episode focuses on 6 Steps to Reach, Connect and Engage with employees to drive positive change through Business to Employee (B2E) Marketing.

465: What I Learned From Speaking To High School Students That Can Help Your Storytelling

Thu, 16 Jun 2022 12:00:00 -0400

Dave spoke to groups of high school students and they actually taught him something important about storytelling.

This episode focuses on what that is and how you can make sure your story sticks with your target audience.

464: How Healthcare Marketers Can Take Social Proof to the Next Level

Thu, 09 Jun 2022 11:00:00 -0400

Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making.

Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media.

Think of how when you walk past a bar or restaurant and how you are more likely to want to go into the one with more people and energy as opposed to the near empty one. That's relying on social proof.

Healthcare Marketing Social Proof is even more critical because of how important and personal our healthcare decisions are. That's why testimonials, online reviews, case studies, numbers not just data and social media can help tell a healthcare story and provide social proof to current and potential patients.

Dave breaks down No BS Healthcare Marketing Social Proof:

Numbers

Opportunity

Believable

Specific yet Simple

463: How to Use Storytelling in Healthcare Marketing to Change Behaviors and Mindsets

Fri, 03 Jun 2022 10:00:00 -0400

This episode focuses on making the most out of your healthcare marketing by beginning with the end in mind.

Storytelling doesn’t come first in healthcare marketing.

Your marketing strategy does. Start with outlining specific goals you want to achieve based on clearly defined target audiences.

Build your marketing roadmap around what actions you want those target audiences to take. What behaviors and mindsets do you want to change?

Then build your storytelling by, for and about those target audiences in a way that educates and motivates them.

Listen for the No BS nuggets to help you take your healthcare marketing to the next level.

462: The Art & Science of Medical Marketing

Thu, 26 May 2022 13:00:00 -0400

This episode covers:

*Key insights from Nielsen's 2022 Annual Marketing Report and what this means to you and your Medical Marketing.

*How you can leverage both the Art and Science of Storytelling to increase awareness , referrals and patient volume.

*Specific ways to build trust, credibility and social proof with your healthcare storytelling and medical marketing.

461: Is your social media strategy CRAP? Top tactics to increase credibility now!

Thu, 19 May 2022 10:00:00 -0400

People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test?

No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social media as well…it stands for:

Currency

Reliability

Authority

Purpose/Point of View

Hear how your healthcare organization can benefit from a credible social media and online presence that enables you to pass the CRAP test!

460: 9 Steps to Increase Engagement with Current and Prospective Employees

Wed, 11 May 2022 12:00:00 -0400

According to surveys from ADP Research Institute conducted BEFORE the pandemic, only 18% of respondents were fully engaged at work.

That stat probably got worse since the pandemic.

When engagement is at an all-time low, increasing wages and offering flexible work schedules won’t be enough to improve the makeup and performance of your team.

You’ll need a Business to Employee (B2E) Focus which includes 9 Steps to Increase Engagement with Current and Prospective Employees outlined in this episode.

459: Inaccurate Onboarding Impacts Employee Performance and Retention. Hear Why It Happens and How You Can Fix It.

Thu, 05 May 2022 15:00:00 -0400

Dave walks through the response he's received while back on the road speaking to groups of leaders and storytellers about Help Wanted: How to Leverage B2E Storytelling to Improve Recruiting, Retention and Results.
He breaks down Inaccurate Onboarding, the impact it makes on employee performance and retention, and how you can fix it.

458: 6 Steps to Storytelling Success in Job Interviews

Thu, 28 Apr 2022 12:00:00 -0400

The Great Resignation, The Talent War and college graduation season combine to create an intense job interviewing time.

This episode focuses on the 6 Steps to Storytelling Success to help anyone tell their best story when interviewing.

457: 7 Steps to Create Stories to Reach, Connect and Engage with Customers and Employees

Thu, 21 Apr 2022 11:00:00 -0400

Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees:

Define the problem you want to solve through this specific story
Develop the Mental Roadmap to draw out ideas and creative thoughts
Find the relationship between facts because facts on their own aren't of high value.
Eliminate distractions so you can focus on building your story
Collaborate--Two or Three minds are better than one
Have the Wrong Mentality because you don't have to get it right the first or second draft
Show up--Do it. Take the time to build the story. Showing up is the starting point.

Email dave@massolutions.biz to talk about your storytelling today.

456: Bone Broth, Marketing Insights and being vulnerable. What We Can Learn from the founders of Kettle and Fire

Wed, 13 Apr 2022 12:00:00 -0400

Dave shows how Justin and Nick Mares built a company because they were unable to easily find and buy bone broth.

But what happened next is a lesson in leadership and learning.

You’ll love the immediate takeaways you gain from hearing their story.

455: What Elaine, Mr. Peterman and Morty Seinfeld Can Teach Us About Storytelling with Our Multigenerational Workforce

Thu, 07 Apr 2022 08:00:00 -0400

Dave breaks down his Seinfeld Storytelling Approach and how applying it can help us leverage Age Diversity in the workplace.

454: What Horrible Customer Service from Bloomberg BusinessWeek Taught Me About Improving the Customer Experience

Wed, 30 Mar 2022 12:00:00 -0400

Dave’s awful customer experience as a decades long subscriber to Bloomberg BusinessWeek inspired this episode tied to Customer Service Guru Shep Hyken’s 3 Reasons Customers Leave.

453: Zoom Use Declining? Holograms for Business Meetings? Either Way, You Still Need to Follow These Two Internal Communication Rules

Wed, 23 Mar 2022 14:00:00 -0400

Zoom Use Declining? Holograms for Business Meetings? Either Way, You Still Need to Follow These Two Internal Communication Rules.

452: 3 Ways to Communicate Better When You Need to Lead and Influence Others

Wed, 16 Mar 2022 12:00:00 -0400

Dave breaks down 3 ways to maximize our communication with others when we need to lead, connect, engage and influence them.

451: Growth Doesn’t Mean Getting Bigger, It Means Getting Better

Wed, 09 Mar 2022 12:00:00 -0500

In this episode, Dave discusses how CVS Pharmacy plans to close 900 stores. Karen Lynch, CVS’s CEO, used the phrase growth doesn’t mean getting bigger, it means getting better.

Lynch also emphasizes how it’s important to focus on your core offerings rather than trying to get better at everything.

Dave loves the approach and adds how we can do the same in our personal and professional lives.

450: Celebrating Episode 450 with Dave’s Son Carter Talking Chipotle, Basketball and More

Wed, 02 Mar 2022 15:00:00 -0500

Dave and Carter go back in time to when a pre-teenage Carter was first on the show.

They also talk about how Dave uses Carter’s love for Chipotle to make the point about the Two Why Questions and Your Big Idea.

Then they dig deep into how Chipotle turned things around after their 2018 issues.

449: Improvement is Not About Perfection. It’s About Progress

Thu, 24 Feb 2022 11:00:00 -0500

This episode was inspired by a quote from Mimi Ikonn, YouTube influencer, author, fashion mogul, and mom.

She talks about how Improvement is not about perfection, it’s about progress.

Dave brings his take to her mantra and talks about some other phrases we can all use and work to remember on an ongoing basis to grow personally and professionally.

448: How Understanding the 4 Levels of Producers Helps Your Team Achieve Its Goals

Thu, 17 Feb 2022 09:00:00 -0500

In this episode, Dave walks through how every team and every discipline has what he calls 4 levels of producers.

You’ll gain insights on how you and your team can benefit from understanding each level.

447: BS Buzzwords—Proactive

Wed, 09 Feb 2022 15:00:00 -0500

This episode features a BS Buzzword, Proactive.

Dave walks through how it’s misused and misperceived and how you can be proactive for real.

446: 5 Reasons Wordle Blew Up

Wed, 02 Feb 2022 15:00:00 -0500

Have you tried Wordle?

If you have, you’re among millions who enjoy the word game that gives you six chances to guess a five letter word.

Dave breaks down 5 reasons Wordle blew up and how you can leverage those same principles when crafting and telling your story.

445: Two Secrets Behind MASSolutions No BS Go To Market System

Wed, 26 Jan 2022 13:00:00 -0500

Dave lets you behind the curtain and in on the two secrets that make MASSolutions’ No BS Go To Market System so valuable for our clients and their clients.

444: How the Right Blend of Instincts & Insights Can Make You a Marketing All Star and Master Storyteller

Wed, 19 Jan 2022 15:00:00 -0500

It’s time to become a Marketing All Star and Master Storyteller.

The first step is understanding how to blend Marketing Instincts with Marketing Insights.

Dave breaks it down for you in this episode.

443: 3 Ways to Get More From Your Marketing in 2022

Thu, 13 Jan 2022 10:00:00 -0500

Dave breaks down 3 Doable, No BS Ways to Get the Most out of your Marketing in 2022.

442: Here's Why The Internet is Wrong About the Apple Watch Series 7 Ad

Thu, 06 Jan 2022 13:00:00 -0500

Apple’s latest ad for their Apple Watch Series 7 went viral with many viewers criticizing how the ad plays off of fear to promote the product. The ad highlights the capabilities of contacting dispatchers for help during emergency situations.

In this episode, Dave shares his insight on why Apple’s advertisement works to reach, influence, and shift the mindset of it’s targeted audience. He brings back a historic branding and awareness campaign near and dear to his heart that changed the perceptions of millions.

441: Here are 4 Steps to Build Your Ideal Customer Plan for 2022

Tue, 28 Dec 2021 12:00:00 -0500

Dave breaks down how you can make the most out of your marketing and storytelling in 2022 to bring in more of your ideal customers.

440: Steph Curry: Amazing Shooter, Amazing Story, Amazing Storyteller

Tue, 21 Dec 2021 13:00:00 -0500

Dave loves basketball and storytelling (and tequila but I digress) so that makes this episode a fun one.

Dave breaks down how Stephen Curry is not only an amazing shooter with an amazing story, but he is also an amazing storyteller.

439: How NCAA Athlete Paige Bueckers Leverages Storytelling Under The New NIL Policies

Wed, 15 Dec 2021 14:00:00 -0500

In this episode, Dave talks about the new NCAA Name, Image and Likeness (NIL) policy by telling the story of how Paige Bueckers is leveraging storytelling to build her brand and her wealth.

Learn more about Paige Bueckers with Bloomberg’s article here.

438: The Truth About Chief Marketing Officers and How to Leverage Them

Tue, 07 Dec 2021 14:00:00 -0500

Chief Marketing Officers have the shortest tenures when compared with others in the C-Suite, remaining on the job for only about two years compared with more than five years for other C-Suite executives in most companies.

Dave walks through what he knows, sees and lives plus combines that with research done by Harvard Business Review to show how Chief Marketing Officers can drive huge growth when they’re given 3 types of discretion.

437: Matthew McConaughey & Sean Penn Remember Producer & Casting Ace Don Phillips

Fri, 03 Dec 2021 12:00:00 -0500

Matthew McConaughey & Sean Penn write a tribute to the late Don Phillips who discovered their unique abilities and believed in the future Oscar winners.

In this episode, Dave breaks down Don’s legacy and how leveraging the power of storytelling impacted others.

436: Awkward, Uncomfortable, but Better: Difficult Conversations Lead to Deeper Connections

Fri, 26 Nov 2021 17:00:00 -0500

Believe it or not, the more awkward a conversation seems, the more people enjoy it.

In this episode, Dave reviews the research from the Journal of Personality and Socal Psychology which explains why you should ditch small talk and engage in more awkward and insightful conversations.

Jeff Haden’s article in Inc. Magazine inspired this episode.

435: My Take on Jim Nantz’s Interview About Deliberate Practice, Sacrifice, and Enjoying the Journey

Fri, 19 Nov 2021 13:00:00 -0500

Jim Nantz was a guest on one of my favorite podcasts, Finding Mastery.

Nantz shared many great tips on how he achieved his dream career that we all can learn from.

Listen to Jim Nantz’ podcast interview here.

Watch his post-interview with Freddie Couples from the 1992 Masters Tournament here.

434: How Brad Baxter and His Dad Changed the Pet Accessories Industry

Wed, 10 Nov 2021 13:00:00 -0500

Brad Baxter’s amazing success story about his company, Whisker, includes the impact and influence of his Dad, Jim.

Dave breaks down how Brad’s leadership changed the refined pet accessories industry and how his story hits home.

433: Who You Market to is Different Than Who You Sell to

Wed, 03 Nov 2021 12:00:00 -0400

It’s natural to look at sales, call reports, closing ratios and customer-related metrics on a regular basis.

But it’s also important to remember that who you market to is different than who you sell to.

One example is your employees.

Another audience includes your referral sources.

In this episode, Dave talks about how you can focus on, rather than neglect, these two key target audiences and build tailored storytelling to educate and motivate them.

432: Simplifying Isn’t Simple. You Simply Need to Value It More.

Fri, 29 Oct 2021 12:00:00 -0400

In this episode, Dave talks about how leaders, problems solvers and doers often fall prey to thinking that something simple is too simple and not good enough to solve a problem.

He walks through how simplifying is difficult and valuable and challenges leaders, problem solvers and doers to change their mindset.

Dave also mentions some past podcasts and blogs that tie to this subject and can bring you value:

It’s Hard, It Hurts, But It Works

The 20% Rule of Content

431: Battle the Great Resignation With Great Communication

Fri, 22 Oct 2021 10:00:00 -0400

A recent survey estimates 55% of the U.S. workforce expects to be looking for a new job within the next year. Media and content creators call this The Great Resignation.

In this episode, Dave provides tips on how you can Battle the Great Resignation with Great Communication.

430: Be Like That Leader Who Influenced You with Your No BS StoryBuilder

Fri, 15 Oct 2021 12:00:00 -0400

Think back to that leader who influenced you in a way that lives today. A teacher, coach or some other leader.

You can do the same by leveraging the power of story through Your No BS StoryBuilder.

429: Cut the BULL$H!# About Millennials

Wed, 06 Oct 2021 12:00:00 -0400

Dave came across the article, Millennials Never Wanted Ping Pong Tables At Work — But It’s All We Got and wanted to jump in with his thoughts about how Millennials have been misperceived.

He’s talked about it before here, here, here, and here.

428: Leaders: Here’s How Stakeholders Can Drive Your Strategy

Wed, 29 Sep 2021 10:00:00 -0400

Dave breaks down how the traditional way of doing strategy started in the 1960’s and is now outdated. The new way involves asking stakeholders and listening to what they think and feel, then building your strategy around what you learned.

Graham Kenny’s article Executives, Let Stakeholders Drive Your Strategy from Harvard Business Review is referenced and provides value to you as a leader.

427: Are You Using Text Message & Emails As Apart of Your Executive Storytelling

Mon, 20 Sep 2021 11:00:00 -0400

In this episode, Dave breaks down how he helped a group of chief executives understand that they can leverage text messages and emails as part of their executive storytelling.

426: Four Ways You Can Become a Master Storyteller Like Norman Macdonald

Thu, 16 Sep 2021 11:00:00 -0400

In this episode, Dave highlights four traits that made Norman Macdonald such a memorable storyteller.

425: How Trustworthy Are You?

Thu, 09 Sep 2021 00:00:00 -0400

58% of employees would rather trust a stranger than their boss.

63% of employees feel productivity suffers from a lack of quality communication up, down, and across the organization.

This episode focuses on how both leaders and team members can contribute to changing those statistics through a combination of listening, adapting, and storytelling.

424: How Jeff Bezos Leveraged the Rule of Writing to Drive Growth

Thu, 02 Sep 2021 13:00:00 -0400

Learn how you can be like Jeff Bezos and leverage the Rule of Writing to improve your communication and productivity.

423: Private Equity Leader Rob Carskadden of 3Rivers Capital Talks about Growing Businesses and Growing Personally

Fri, 27 Aug 2021 13:00:00 -0400

In this episode, Dave talks with Rob Carskadden, partner and founder of 3Rivers Capital, and learns that Rob, just like Dave, is a fan of Bulletproof Coffee, Athletic Greens and the Nomatic travel bags.
These two kindred spirits dig into leadership, communication, personal growth and so much more.

422: Why Most of the Work Gets Done By Only a Small Group of People

Wed, 18 Aug 2021 14:00:00 -0400

In this episode, Dave outlines the Pareto Principle and shows how it even applies to Youth Sports, School Booster organizations and Community Service Programs.

421: How You Can Leverage Real Marketing Strategy to Create and Capture Value for Your Customers

Wed, 11 Aug 2021 15:00:00 -0400

Most people don’t know what real marketing strategy is because they’ve been exposed to BS Marketing without even realizing it.

This episode gives you what you need to know to leverage No BULL$H!# Marketing Strategy to create and capture value for your customers.

420: Entrepreneur Patti Mara Explains How to Play the Right Game of Business

Wed, 04 Aug 2021 14:00:00 -0400

In this episode, Dave talks with entrepreneur, speaker, and author Patti Mara on the importance of adapting to the new business rules and focusing on solutions over sales.

Owner of Maranet Inc. and creator of several breakthrough business programs, Patti is known for her abundant energy and ability to connect to clients and business owners.

She has worked with hundreds of entrepreneurial-owned and operated businesses to reposition them for success and dramatically increase their growth, customer retention, and profit.

Patti retraces her entrepreneurial career path as Dave taps into her growth mindset and insights on business, leadership, and communication.

419: Analogies Make A.I. Better. Think What They Can Do for You

Tue, 27 Jul 2021 13:00:00 -0400

Scientists are now training Artificial Intelligence to think with analogies in order to make them more humanlike and relatable.

In this episode, Dave discusses scientist Melanie Mitchell's belief that A.I. digital minds will never truly be like ours until they can make analogies.

That goes along with what Dave's been saying all along: Because analogies are how we learn and communicate, they can help us be more human, relatable and productive in the workplace.

418: How Storytelling Can Get Others to Cheer for You in the Workplace

Wed, 21 Jul 2021 12:00:00 -0400

You don't have to be an NBA athlete, actor, or rock star to get people to root or relate to you.

About MASSolutions | Marketing Agency in Pittsburgh

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

417: Some Words Are Better Left Unsaid: Never Say Never, Always, Every, Or Very.

Fri, 09 Jul 2021 12:00:00 -0400

Dave’s a big believer in the power of the words we use and the power of leaving some out when we write, speak, and tell our stories.

In this podcast, he shares when he first started to realize that some words should be avoided.

Subscribe to the Marketing Podcast

About MASSolutions | Marketing Agency in Pittsburgh

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

416: What Lebron, Kobe, Cuban & Other NBA Stars Can Teach Us About Leadership, Communication & Life

Tue, 06 Jul 2021 12:00:00 -0400

It’s NBA Finals time and Dave decided to revisit Ian Thomson’s book The Soul of Basketball to show how it can give us lessons about business and life.

415: Insight Is Currency in the Workplace. The More You Gain, The More Valuable You Become

Wed, 30 Jun 2021 12:00:00 -0400

What we really do in the workplace is solve problems.

Insight helps us become more adept at finding creative solutions to our target audience's problems.

About MASSolutions | Marketing Agency in Pittsburgh

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

414: Virtual or In-Person? Maximize Both Using The Key Tenants of Successful Communication & Storytelling

Wed, 23 Jun 2021 12:00:00 -0400

Dave’s back on the road speaking where the engagement and energy has been great. But he also sees the value in continuing with virtual presentations too.

This episode focuses on the need to leverage the key principles of effective communication to reach, connect and engage our audience whether in person or on screen.

About MASSolutions | Marketing Agency in Pittsburgh

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

413: Want an Inspired Way to Improve Your Team? Add Strategic Storytelling to Your Zoom Calls

Wed, 16 Jun 2021 11:00:00 -0400

The first 5-10 minutes of our Zoom calls are often filled with obligatory chit chat as we wait for everyone to show up or get their audio/video just right. It's what Dave calls Tech and Talk.

But what if you could turn that seemingly wasted time into a learning experience for you and your team?

In this episode, Dave shows you how to make the most out of every minute by incorporating the power of storytelling into your Zoom calls.

About MASSolutions | Marketing Agency in Pittsburgh

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

412: Why Telling Your Success Stories is Important For Your Business

Tue, 08 Jun 2021 12:00:00 -0400

In this episode, Dave discusses the importance of being intentional with telling your company's success stories.

He goes on to provide an example of a MASSolutions client success story.

411: How Your Personal Catchphrases Can Enhance Your Storytelling

Thu, 03 Jun 2021 11:00:00 -0400

In this episode, Dave emphasizes how your personal catchphrases can enhance your storytelling by using one of his favorites as an example:

It's the issue, not the instance...

410: How to Handle “F Words” When You’re Hit With Them

Thu, 27 May 2021 09:00:00 -0400

Dave talks about 3 F Words that most No BSers will encounter during their career: Fired, Forced Out, Frustrated.

He provides insights on how you can better manage yourself and your situation while remaining the No BSer that you are.

409: Marketing Tips for Graduating Seniors

Tue, 18 May 2021 12:00:00 -0400

Every year, graduating seniors ask Dave marketing questions surrounding the current state of marketing or how to prepare for a marketing major in college.

In this episode, Dave highlights what marketing tips he shares to graduating seniors who are entering the marketing field that overall drives successful marketing and communication.

408: Learn How You Can Really "Meet Them Where They Are"

Wed, 12 May 2021 14:00:00 -0400

Cliches are cliches because the phrases are easy to understand, memorable, and make an emotional impact.

But buzz words, cliches and catch phrases can also be misunderstood or misinterpreted.

Dave outlines how a catch phrase like "Meet Them Where They Are" loses impact and how you can make the most out of it.

407: How the Four Marketing Value Drivers Can Drive More Business to You

Mon, 03 May 2021 15:00:00 -0400

Dave helps you cut through the BS around marketing so you can leverage the four marketing value drivers to improve both your top and bottom line.

406: What Can We Learn from Seinfeld about Storytelling?

Tue, 27 Apr 2021 12:00:00 -0400

Dave breaks down his Seinfeld Storytelling Approach which includes two key components that can help you tell better stories to reach, connect and engage with each of your target audiences.

Here’s a clip from The Pitch, a famous Seinfeld episode that ties back to the No BS Seinfeld Storytelling Approach and is classic George and Jerry.

405: The BULL$H!# around the word BULL$H!#

Thu, 22 Apr 2021 12:00:00 -0400

Dave breaks down some of the history, research and meaning of the word BULL$H!#. He explains how you as a communicator and leader can leverage a No BS approach to your storytelling.

Then he calls out some BULL$H!# from some BULL$H!#ers!

Hope you enjoy this No BULL$H!# Episode!!

404: 3 Storytelling Tips You Can Take from the COVID-19 Vaccine Messaging Campaigns

Wed, 14 Apr 2021 11:00:00 -0400

In this episode, Dave discusses a research report from the University of Pittsburgh’s Graduate School of Public Health with their guidelines related to the COVID-19 Vaccine Messaging Campaigns. He ties it all back to how YOU can better tell your story in a No BS way to reach, engage and connect with your target audiences.

You can find the article about the research report here.

403: Can Making Fun of a New Initiative Help It Succeed?

Tue, 06 Apr 2021 12:00:00 -0400

Leaders drive change, plain and simple. It's a big part of what we do and how we're evaluated over the long-term. How we communicate the why of the change is often as important as the actual change itself. Some might even say it's more important.

You as a leader, need to leverage the power of storytelling to reach, connect, and engage with each of your key target audiences to drive the positive change.

In this episode, Dave highlights how PwC successfully communicated a new initiative by leveraging humor.

He also mentions a great book by storytelling thought leader, Jennifer Aaker and Naomi Bagdonas, called Humor, Seriously.

402: Do You Manipulate When You Mean to Motivate?

Tue, 30 Mar 2021 10:00:00 -0400

Storytelling is a key part of effective leadership and strong communication. It’s also the one tool that is used across generations and cultures.

We set out to motivate others with our storytelling but often unknowingly manipulate rather than motivate.

Dave talks about how we can leverage storytelling to motivate rather than manipulate by breaking down what the difference is, when we subconsciously or unintentionally manipulate and how we can better motivate others.

Whether you want to motivate your family, a community organization, others in the workplace or a sports team, this episode is for you.

401: Part 2 of Alec, Brevin and Carter "Redoing" Episode 100

Tue, 23 Mar 2021 10:00:00 -0400

This episode is Part 2 of our celebration of hitting the milestone for 400+ episodes.

Dave's sons Alec, Brevin, and Carter continue to "redo" their appearance from 2016 on Episode 100 by answering the same questions Dave asked them back then.

Check out how much they've changed and how much their marketing views remain the same.

Hope you enjoy celebrating with us.

400: Alec, Brevin and Carter Return as a Follow Up to Episode 100

Wed, 17 Mar 2021 11:00:00 -0400

We’re celebrating the milestone 400th episode of the No BS Marketing Show by having Dave’s sons Alec, Brevin and Carter return as a follow up to their appearance on Episode 100 way back in late 2016.

Dave asks the same questions about branding, storytelling and marketing that he asked them back then. We even play clips of their answers from episode 100 when they were younger and sounded a bit different.

Hope you enjoy celebrating this milestone with us.

399: How Has Marketing Changed (And Stayed the Same) After a Year of the Pandemic?

Wed, 10 Mar 2021 11:00:00 -0500

It's been about a year since the world changed in all aspects of our lives due to COVID-19.

Dave talks about what's changed and what remains the same when it comes to Marketing and Storytelling today and into the future.

398: Can We Learn Empathy From Virtual Reality?

Wed, 03 Mar 2021 12:00:00 -0500

Successful leaders often have a high EQ or Emotional Quotient. Empathy and vulnerability are traits that their teams appreciate and many want to emulate.

Can we learn empathy? Or is it an innate ability?

Mursion is a San Francisco-based company that believes empathy can be taught through virtual reality-based training.

Hear how interacting with avatars just might help us hone our people skills without the risk of negative impact on you or your company.

397: How The Corporate Lattice is Replacing The Corporate Ladder

Wed, 24 Feb 2021 17:00:00 -0500

Daves chimes in on fellow Vistage member Gustavo Grodnitzky‘s workshop about five generations working together called Ready or Not Here They Come!

Dave ties it back to how important B2E storytelling is to your team.

He even pulls out ‘Getting’ Gen Y from A to Z from back in 2008 and again walks through The Generation Trap of Marketing and how it can hurt your storytelling.

396: Serena Williams' Press Conference Teaches Us About Emotional Intelligence

Mon, 22 Feb 2021 12:00:00 -0500

In 9 Words, Serena Williams Just Taught a Major Lesson in Emotional Intelligence.

Instead of focusing on Williams abruptly walking away from the interview, which is the reason the press conference made headlines, it was a perfect presentation of "emotional intelligence and personal courage."

In this episode, Dave dives into William's emotional conference and shares his insight from his perspective as a leader.

Link to Mindy Zetlin's article: Click here

395: How and Why You Need to Become a Better Listener to Become Better at All You Do

Thu, 18 Feb 2021 09:00:00 -0500

People often ask Dave “How do I become a great speaker?”

His answer starts with “Are you a great listener?”

In this episode, Dave focuses on why that’s a key question to answer because focusing on being a better listener helps you become a better speaker, presenter, teammate, communicator and leader.

Dave walks through how we have to overcome our brain’s natural tendency to give us mental shortcuts which hurts our ability to listen.

This episode gives you the tips you need to become an active, empathetic and great listener. It will help you become better at all that you do.

394: Super EQ Shown in Post Super Bowl Leadership and Communication

Thu, 11 Feb 2021 10:00:00 -0500

Dave talks about how important EQ is to leadership and communication. He gives examples from the Post Super Bowl messaging of Tom Brady, Patrick Mahomes, and the New England Patriots.

Dave mentioned the books On Apology & The Dynasty which he’s referenced in previous blogs and podcasts.

393: Super Bowl Special: 6 Steps to Make Your Company or Personal Brand Super

Wed, 03 Feb 2021 12:00:00 -0500

Dave talks about Super Bowl Week and all the amazing stories tied to it.

He breaks down how you can make your company or personal brand super, including how you can leverage the Seinfeld Storytelling Approach and reach and engage each target audience.

Dave also touches on his ranking of The Top Super Bowl Ads of All Time

You gain tips you can use immediately to help with your personal brand story or your company’s.

392: Which Jerry Maguire Catch Phrase is Your Favorite?

Wed, 27 Jan 2021 22:00:00 -0500

This episode is about the Sights & Sounds of Marketing circa 1996/97. It all begins with Dave breaking down how the movie Jerry Maguire led to multiple catch phrases...

Show Me the Money!

You Had Me at Hello...

And so many more.

Dave moves onto the other memorable storytelling that happened back then in TV shows, ads, sports, music and pop culture.

He ties it all back to how you can make your story memorable and reach, influence and engage each of your target markets.

391: The 6 Traits of the Best CEO’s

Thu, 21 Jan 2021 16:00:00 -0500

In this episode, Dave reviews the six traits of the best of the best CEOs.

McKinsey Global Institute surveyed CEOs over the past 25 years from public companies, 25 years worth of data from 3,500 public companies, and they noticed there were six mindsets, six traits of the best of the best CEOs.

1. Focus on beating the odds
2. Manage performance and health
3. Put dynamics ahead of mechanics
4. Help directors help the business
5. Center on the long-term ‘Why?’
6. Do what only you can do

390: Why MASSolutions is Called "The World's Only No BS Marketing Firm"

Thu, 14 Jan 2021 11:00:00 -0500

You hear it in every podcast but yet, do you realize the importance of the statement "the world's only No BS marketing firm?"

Through the passion of wanting to learn more in his academic field and the inspiration from the teachings of the Father of Marketing, Philip Kotler, Dave created a system that was built on not only creative art, but the behavioral science.

Eventually, this became what we refer to as the No BS Go-To-Market System; manifesting MASSolutions into becoming the world's only No BS Marketing Firm.

389: How You Can Avoid Information Avoidance and Make Your Story Memorable

Thu, 07 Jan 2021 14:00:00 -0500

In this episode, Dave explains what Information Avoidance is and how it impacts you. He also provides specific ways for you to avoid it.

388: What 2020 Taught us About Communication

Wed, 30 Dec 2020 14:00:00 -0500

In this episode, Dave talks about how the pandemic forced us to change how we communicate. Some leaders leveraged the power of storytelling to sustain or grow despite the difficult environment this year. Others struggled. Hear how you can communicate more and better to your key target audiences in 2021.

387: The Benefits of Adding Reading to Your Repertoire

Wed, 23 Dec 2020 00:00:00 -0500

Yes, reading is fun and reading is fundamental.

You can still watch videos.

You can still listen to podcasts.

But, what about reading? Did you forget about that one?

People read less today, especially for enjoyment. In this episode, Dave goes over the benefits of reading through enhancing your learning skills, communication, and writing.

386: How More and Better Note Taking Can Help You Grow—5 Quick Ideas You Can Do Today

Thu, 17 Dec 2020 09:00:00 -0500

In this episode, Dave outlines how you can make life easier and grow personally and professionally by taking more and better notes. Sound crazy? Listen and take advantage with these easy to follow tips.

385: The NO BS Self-Assessment on Your Storytelling

Thu, 10 Dec 2020 00:00:00 -0500

In this episode, Dave walks you through a self-assessment on your most recent emails, videos on your website or social platforms, presentation decks, and meetings to evaluate your storytelling while constructing tips to implement to take your storytelling to the next level.

384: How Today's Leaders Are Successfully Building Trust

Thu, 03 Dec 2020 12:00:00 -0500

In this episode, Dave acknowledges the difference in leadership formalities from the powerful leaders from the 1960s through the 1990s to leaders who are more inclusive.

Today's leaders can successfully build trust in 3 Ways:

Authenticity
Logic
Empathy

383: The Importance of Perspective & Recognizing Those Who Matter Most

Wed, 25 Nov 2020 13:00:00 -0500

In this episode, Dave discusses the importance of perspective in the midst of how busy we may all be. Through recognition, Dave expresses deep gratitude to his family, team members, and clients who make MASSolutions.

382: Simplifying Your Problem-Solving Processes Using Occam's Razor

Thu, 19 Nov 2020 00:00:00 -0500

As individuals, we often devalue the thought of simple solutions and unknowingly look for more complex ideas as we believe the ones with more details get more appreciated than others.

It's a common problem, but we often forget less is more, simple is better.

In this episode, Dave discusses using Occam's razor to become more efficient with your storytelling, leadership, and problem-solving.

381: Making Customers Happy Lowers Your Cost of Selling

Mon, 09 Nov 2020 15:00:00 -0500

In this episode, Dave discusses how building and improving the customer experience generates a lower cost of selling.

About MASSolutions

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

380: How You Can Better Understand Your Customer to Keep the Ones You Have and Get More Good Ones

Thu, 05 Nov 2020 10:00:00 -0500

Dave gives you big-time value in only 5 minutes by showing you how you can better understand your customer and your marketing opportunity by doing more with your data collection and analysis.

379: Are You Treating Your Employees Like Customers?

Wed, 28 Oct 2020 11:00:00 -0400

Are You Treating Your Employees Like Customers?

You Should Be. It’s called Business to Employee (B2E) Marketing and it was a “must do” for peak performing leaders before the pandemic but now falls under the Essential Leadership Activities category.

In this episode, Dave breaks down how you can improve The 3R’s of B2E Marketing: Recruitment, Retention, and Results (productivity!).

He also admits where he wants and needs to do better and takes the time to thank the MASSolutions team for all they’ve done to help our clients and each other during these challenging times.

378: HBR Agrees: Storytelling Can Make or Break Your Leadership

Wed, 21 Oct 2020 09:00:00 -0400

As an avid reader of the Harvard Business Review, Dave came across an article that influences what he has been explaining his entire career through speaking and writing: Storytelling can make or break your leadership.

That is the title of Jeff Gothelf's article in which he shares five characteristics he found most effective stories to possess.

In this episode, Dave shares his insight on Jeff Gothelf's article from his perspective as a leader and storytelling expert.

Jeff Gothelf works as a coach and keynote speaker to help organizations build better products and executives build better cultures. You can begin to learn more by reading his award-winning book, Lean UX.

377: Why Personas Are BULL$H!# and How You Can Do Better

Thu, 15 Oct 2020 15:00:00 -0400

Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!).

That's when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow.

In this episode, Dave tells you why that happened and how you can avoid the BS and better leverage segmentation.

376: How You Can Leverage "The Dynasty" Traits to Win in Business, Sports and Life

Thu, 08 Oct 2020 13:00:00 -0400

Dave's from Pittsburgh and loves the Steelers but he takes the time to show you how Jeff Benedict's book, The Dynasty, about the New England Patriots' success of the last 20 years can help you succeed in business, sports, and life.

Dave outlines how the book shows the unique leadership and communication abilities of the three main characters in the Patriots story: Owner Bob Kraft, Coach Bill Belichick, and Quarterback Tom Brady.

Give it a listen and check out the book here.

375: 5 Questions to Ask When Interviewing Strategic Partners

Wed, 30 Sep 2020 15:00:00 -0400

Working with your outside vendors or strategic partners can get frustrating. Dave shares five questions you should ask during the discovery phase to develop clarity about which direction you want to go in.

1. How do you build your project plan?
2. Who is going to be team leader?
3. how will time be managed?
4. What is the prefer way to communicate?
5. Ask for examples of when things got off tracked and how they handled communication with the client.

374: The Ellen Degeneres Apology: What Worked, What Didn’t and Why

Thu, 24 Sep 2020 16:00:00 -0400

The premiere of the 18th season of the Ellen DeGeneres Show opened with an apology from the host. How did Ellen do?

In this episode, Dave critiques Ellen's apology using references from Aaron Lazare's book called On Apology.

373: Clippers Lose, Lebron Wins—Why This Matters to Your Story

Wed, 16 Sep 2020 15:00:00 -0400

You know Dave is a big basketball guy. In this episode, he explains why Lebron’s continuing, evolving story is an example for all of us with our personal and company brands.

372: Captain Obvious: The Two Target Markets You're Forgetting

Fri, 11 Sep 2020 10:00:00 -0400

In this episode, Dave pays tribute to Captain Obvious by discussing two target markets that should be obvious yet are often neglected.

93: Meghan Speer

Wed, 09 Sep 2020 14:00:00 -0400

CUT THE BS RANT:The phrase “Content is King” has been around for a while. When Bill Gates made his Content is King speech in 1996, he was referring to how the speed of the internet allows us to find and consume content quickly, increasing the importance of Digital Marketing. The traditional way of distributing information through limited sources controlled by a few organizations was dead. We as consumers of content had the ability to choose our content. . Unfortunately, BS Marketers misunderstood it to mean that they should produce more and more content which leads to a bunch of garbage ignored by the masses. For Content to be king, it has to be about THEM—your key target audiences. Drill down those target markets into manageable segments so you can figure out what type of content each segment wants. Create the content for THEM, about THEM, heck even by THEM. That way, your content can be consumed, quoted, forwarded, retweeted, liked, insert action of your favorite social media outlet.GUEST BACKGROUND: Meghan Speer is Director of Digital Marketing Services at Marketing Support Network. She is a Social Media Strategist who helps organizations build relationships with customers through engaging social media content. CAREER JOURNEY:A graduate of Thiel College, she is a self-described “entrepreneur who has never started her own business.” Meghan has provided marketing and social media strategies for Eden Christian Academy, Salem Communications, and now Marketing Support Network. She was the first person to "do" marketing at a systematic level for each organization and was created her own job description each time.MENTORS:Mentors are important, and most successful mentor-mentee relationships happen organically. Meghan mentioned her first mentor, Sam Siple and how he taught her so much in her first job. They’ve stayed in touch with their career paths crossing multiple times since.BIGGEST LEARNING EXPERIENCE:An experience that stemmed from an April Fool’s Day prank and the lack of communication over multiple cultures, Meghan describes a joke-gone-wrong as one of her biggest learning experiences of her career. The lesson: Communication is key. As you become more confident, don't forget that you still have to make sure people understand the rationale for your ideas.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS.

371: The Generation Gap of Marketing and How to Avoid It

Wed, 02 Sep 2020 15:00:00 -0400

Do you market to generations? Do leaders at your company preach about reaching Millennials or Baby Boomers, Generation X, or Z?

In this episode, Dave walks you through the fallacies of generational marketing and how you can avoid falling prey to the Generation Trap of Marketing.

Connect with Dave: LinkedIn

370: Should Marketing Have a Seat at the Leadership Table?

Wed, 26 Aug 2020 11:00:00 -0400

Should marketing have a seat at the leadership table?

That’s the question Dave addresses in this week’s episode of the No BS Marketing Show.

This topic ties directly to the senior leadership team at any company no matter the industry or size.

So, if it’s a marketer who’s listening, the information Dave shares will help you when it comes time to talk to your CEO.

And, if it’s a CEO, president, or any c-suite executive listening, Dave’s advice will help you with your strategic team and leadership team and explain how it all ties back to marketing.

Connect with Dave: LinkedIn

369: The Family Episode: Dave’s Mom, Dad, and Sons Share Their Thoughts

Wed, 19 Aug 2020 12:00:00 -0400

This special 5th-anniversary episode features Dave’s son and this Summer’s MASSolutions intern, Brevin, interviewing Dave’s Mom and Dad.

Plus, Alec and Carter give their perspectives on the No BS Marketing platform, MASSolutions AAU, and much more.

368: Podcast Guests and Clients Look Back at 5 Years of the No BS Marketing Show

Wed, 12 Aug 2020 11:00:00 -0400

Welcome to our client episode celebrating our 5 years of the No Bullshit Marketing platform.

We’ll be using the month of August to celebrate our anniversary as we invited clients, friends, family, and team members to share their insight into the platform.

Here is a list of the guests interviewed for this episode:

Loriann Putzier, President and Co-Founder of IntegraCare Corporation
Rhonda Bolding, Marketing Manager of Strada
Dr. Rhami Mowjood, CEO of Cucamonga Valley Medical Group
Chris Brodman, Chairman of Metz Lewis Brodman
Dave Sweet, President of MECCO Marking and Traceability
Justin Skerbetz, Chief Marketing Officer of Parkland Community Health Plan
Mike Duckworth, CEO of Duckworth Haggerty
Dr. Kyle Smart, Chief Medical Officer of Cucamonga Valley Medical Group
Charles Gounaris, Master Chair of Vintage International
Dan Weaver, Vice President of Medicare and Medicaid Quality Programs at Gateway Health

367: 5th Anniversary Episode: Thursday, August 6, 2020

Thu, 06 Aug 2020 09:00:00 -0400

Dave reflects on five years of The No BS Marketing Show and how producing an episode every single week for the past 5 years changed him and MASSolutions.

He outlines why he started the podcast and why he still does it.

Dave breaks down what he's learned from the podcast, specifically focusing on the most common traits of successful leaders that he’s interviewed on the show.

He closes this episode by talking about the future of the show for the next five years and beyond.

366: Western PA Loses a Sports Legend

Thu, 30 Jul 2020 13:00:00 -0400

Carlton Haselrig passed away on July 22, 2020.

Dave pays tribute to the amazing story of the Johnstown native, National Champion Wrestler, NFL Pro Bowler, and MMA wrestler.

Carlton achieved so much, including one that will never be matched, winning 6 NCAA wrestling national championships which led to the creation of The Carlton Haselrig Rule by the NCAA.

ESPN asked to do a 30 for 30 on Carlton but he declined, befitting his humble nature.

Listen as Dave talks about how we all have a story, maybe not as compelling as Carlton's, that we have to tell to reach, influence, engage and connect with others.

365: Where Are You On Your Business Storytelling Journey?

Wed, 22 Jul 2020 13:00:00 -0400

We are all at a different stage with respect to our Business Storytelling.

Some aren't quite sure what it even is or why they need to do it more.

Others acknowledge the need but delegate it to others.

Some do a little bit of business storytelling on their own but delegate the rest.

Then there are peak performers who are passionate about leveraging the power of business storytelling.

Listen as Dave provides insights, ideas, and actionable takeaways to help you regardless of where you are on your journey.

No BS Flashback: What Decision Was I Pondering 10 Years Ago This Week?

Wed, 15 Jul 2020 13:00:00 -0400

Ever Wonder How Your Work Was Like 10 Years Ago? Unfortunately for Content Creators, We Can't Hide From It.

I like to flashback and see if my "hot takes" still have legs years later.

On this episode, I look back at what I wrote and said about The Decision from a PR and Storytelling standpoint on July 13, 2020.

Here's the recap and some bedtime storytelling/reading from my book Get Where You Want to Go Through Marketing, Selling and Storytelling with an updated perspective and analysis that ties it all back to today.

363: Simple is Better

Tue, 07 Jul 2020 15:00:00 -0400

When it comes to customer service, business, messaging, meetings, storytelling, you name it, simple is better.

Robert Kiyosaki, world-renowned and bestselling author has a quote in one of his books that says, "An intelligent adult often feels it is demeaning to pay attention to simplistic definitions."

He's making the case that our self-limiting beliefs cause us to fight the simple solution when in reality simple is better.

Listen to this episode of the No BS Marketing Show to hear more from Dave on this topic and how this mindset can be applied to business and beyond.

362: 9 Ways to Maximize Your Storytelling Opportunities

Wed, 01 Jul 2020 18:00:00 -0400

How many storytelling opportunities are you missing?

That's the question Dave answers in this episode of the No BS Marketing Show.

Listen as he digs into the communication tool of storytelling and explains how leaders and professionals can incorporate it into their daily exchanges with employees, customers, and prospects.

The end goal, no matter what, is to reach, connect, and engage with others and in this episode, you'll learn nine ways to maximize your storytelling opportunities and become a better communicator.

361: How You Can Leverage the Power of Video Storytelling: Quick, Cost Effective Tips

Wed, 24 Jun 2020 12:00:00 -0400

During a virtual workshop on March 20, 2020, Dave had a lightbulb moment. He realized he could use the power of Zoom to help businesses connect with their target audiences during the COVID-19 crisis.

From this idea, Dave and our team created a product and service that enabled clients to quickly and easily communicate with key stakeholders like:

Customers
Employees
Potential prospects

Now, business leaders had the platform to tell their authentic story about their business and how they're responding to the global pandemic.

With Dave as the interviewer, we took this concept and paired it with Marcel's skills to add the visual elements to tie these videos together.

Since then, we've done close to 40 Zoom interviews that have enabled our clients to clearly and effectively communicate with their target audiences.

Listen in as Dave and Marcel McCaskill, a key MASSolutions team member who handles our visual content, talk more about how you can leverage the power of video storytelling.

360: Father’s Day Focus: Leadership Traits Dave Learned From His Dad

Thu, 18 Jun 2020 09:00:00 -0400

To celebrate Father’s Day, Dave wanted to do something special.

That’s why this week’s episode of the No BS Marketing Show is focused on the lessons his father, Mike “Tike” Mastovich taught him and his brother over the years.

Listen in as Dave shares the 7 leadership traits his father instilled in him at an early age that he’s used throughout his career and as a father himself.

7 Leadership Traits

Be vulnerable
Respect others
Judge people by their character
Make the most of each day
Be a lifelong learner
Commit, no half-assing
Leverage the power of storytelling

359: What Does Caring For Someone Mean? | Andy Frisella Shout-Out

Tue, 09 Jun 2020 06:43:49 -0400

Andy Frisella is an ultimate No BSer.If you're unfamiliar with Andy and his work, he's an entrepreneur, bestselling author, consultant, and public speaker.Andy is also an industry-leading customer loyalty expert and is the host of the podcast REAL AF with Andy Frisella.He's a no-nonsense, no BS guy who gets straight to the point and packs a punch with his message.Recently, Dave received an email from Andy that asked a pointed question...What does caring for someone mean?That question serves as the foundation of this week's episode as Dave digs into what it really means to show you care for someone.And, his definition might not be what you think.Enjoy this episode of the No BS Marketing Show!Learn more about Andy FrisellaWebsite | Facebook | Instagram | YouTubeConnect with DaveLinkedInSubscribe to the PodcastApple | Google | Podchaser | Spotify | TuneIn | Stitcher

358: Has COVID-19 Changed Your Role? Listen Now.

Wed, 03 Jun 2020 09:50:12 -0400

If your role has changed because of COVID-19, you're not alone.This pandemic has upended our work and personal lives dramatically over the last few months.At MASSolutions, we've kept our operations as close to "normal" as possible because we've continued to help our clients across the country with their communications and storytelling opportunities.In fact, Dave has been holding virtual workshops for c-suite leaders about COVID-19 storytelling and how to make sure they communicate better with employees, prospects, customers, and referral sources.From talking with leaders from various cities, Dave has noticed they all mentioned a change in their role.They talked about where they are, where they are hoping to get in the short term, and where they want to be long term.These leaders shared three common themes about how they're handling their role change: Adapt Innovate CommunicateGive this episode of the No BS Marketing Show a listen to learn how leaders are actively adjusting to change.Connect with DaveLinkedInSubscribe to the PodcastApple | Google | Podchaser | Spotify | TuneIn | Stitcher

357: There are Three Types of Team Members. Here’s How to Communicate to Them.

Thu, 28 May 2020 06:56:36 -0400

Are you telling the right story at the right time to the right employee?That's a tough question to ask and an even more difficult question to answer.If you're a leader, it's up to you to communicate better and differently to reach and engage your employees.The blanket company messages won't cut it anymore.Though they might work for some, they miss the mark for others.It's your job to find a way to communicate with all of your employees and make sure your message and story resonates with them.If you think your messaging is missing the mark, this podcast is for you.Dave has decades of experience being a leader and team member and because of that, he understands something that can be the difference-maker in how you communicate.He understands that no matter what industry you're in or how big or small your company is, there are three broad categories of employees.They are: People who drive growth at the company. They live and breathe this part of their career and the company and what they do. They're otherwise known as Peak performers. People who are looking for a safe, secure work environment. People who punch-in and punch-out.In this episode of the No BS Marketing Show Dave shares advice and tactical tips on how to effectively communicate with each of these three types of team members.Connect with DaveLinkedInSubscribe to the PodcastApple | Google | Podchaser | Spotify | TuneIn | Stitcher

356: Don’t Make This Mistake When Reopening After COVID-19

Wed, 20 May 2020 09:22:05 -0400

What's the one thing business owners shouldn't do when reopening after COVID-19?That's the question Dave answers in this week's episode of the No BS Marketing Show.Listen in as he shares his insights on this topic and offers business owners of companies small and large advice on how to clearly communicate their story not just to their customers, but their employees as well.Connect with DaveLinkedInSubscribe to the PodcastApple | Google | Podchaser | Spotify | TuneIn

355: Moments of Magic, Bigger Than Elvis, & the Importance of Convenience with Shep Hyken

Wed, 13 May 2020 10:47:08 -0400

We're excited to welcome Customer Service and Experience Expert, Shep Hyken back on the No BS Marketing Show.If you're unfamiliar with Shep and his work, here's a quick snapshot to get you up-to-speed.Shep is a... Customer service and experience expert as well as the Chief Amazement Officer at Shepard Presentations New York Times and Wall Street Journal best-selling author Pioneer in helping companies and organizations who want to build loyal relationships with their customers AND employees (If you know us at MASSolutions, you know we're big fans of this same idea. Check out B2E Marketing to learn more).In this conversation, Dave and Shep dig into Shep's teachings from a few of his books including, The Cult of the Customer, The Amazement Revolution, and The Convenience Revolution and cover topics such as: The Five Cults His five-step problem-solving process Why it's important to create a F.U.N. work environment (it's different from you might think) The meaning behind the mantra "Bigger than Elvis" The Six Convenience Principals and how they can help your business stand out from your competitors & much, much more.Truthfully, these highlights only scratch the surface of the amount of valuable information and tactical advice Shep shares in this interview.And, whether you're the CEO of a company or a new, college graduate, you'll be able to take Shep's teachings and constructively apply them to your situation to help you grow both personally and professionally.ENJOY!Connect with Shep HykenLinkedInInstagramYouTubehyken.comCheck out episodes 169 and 170 to listen to Shep's first appearance on the No BS Marketing Show.Connect with Dave on LinkedIn | Subscribe to the podcast on iTunes.

354: #1 COVID-19 Communication Mistake | No BS Marketing Minute

Tue, 05 May 2020 10:00:03 -0400

Dave has already covered topics like the 8 messaging musts during COVID-19, why it's important to adapt, innovate, and communicate during these times, and in this episode, he covers the #1 COVID-19 communication mistake companies are making and should avoid.This podcast is only a minute long, but it's a minute full of value that you can leverage immediately to improve your communication efforts during this ongoing pandemic and beyond.Enjoy this week’s episode of the No BS Marketing Show and if you like the No BS Marketing Minute, let us know by sending an email to info@massolutions.biz.Connect with Dave on LinkedIn | Subscribe to the podcast on iTunes.

353: ‘The Last Dance’ & 5 Traits of Peak Performers

Tue, 28 Apr 2020 10:00:07 -0400

In case you missed it, The Last Dance aired on Sunday, April 19.This 10-part special on ESPN zeroes in on the '97-'98 Chicago Bulls and gives viewers a behind-the-scenes look at the team on their quest to capture their sixth NBA championship.This docu-series is at the top of people's minds lately and understandably so as it gives people the level of transparency they crave.For Dave, a former basketball player, coach, and overall enthusiast of the sport, it got his creative juices flowing.He never misses an opportunity to infuse two things in life he loves...Basketball and business.Listen in as Dave uses The Last Dance as the inspiration for what he believes to be the 5 Traits of Peak Performers in Business and Basketball.Enjoy this week’s episode of the No BS Marketing Show and if you’d like to have Dave be a guest on your radio show or podcast, send an email to info@massolutions.biz.Connect with Dave on LinkedIn | Subscribe to the podcast on iTunes.

352: Adapt. Innovate. Communicate. | Dave’s Interview with Bo Moore

Tue, 21 Apr 2020 10:00:09 -0400

If you didn't know, Dave Mastovich was born and raised in Johnstown, PA. So, when Bo Moore from Forever Media - Johnstown asked Dave to be on his show, he couldn't pass up the opportunity to reconnect with the place he called home.On Friday, April 17, Dave's interview with Bo aired and if you didn't catch it live, you can check it out now.During the interview, Bo and Dave cover a lot of ground and throughout their conversation, listeners were able to get an inside look at Dave's approach to marketing and the stepping stones that led him to his current role as Founder and CEO of MASSolutions.Listen in as Dave discusses... Why businesses need to adapt, innovate, and communicate during the COVID-19 outbreak The importance of preparation at all times, not just during a crisis The Father of Marketing, Philip Kotler and how his teachings inspired his approach to marketing Childhood comics and his early inklings of creativity His early days in radio The story behind MASSolutions and much moreEnjoy this week's episode of the No BS Marketing Show and if you'd like Dave to be a guest on your radio show or podcast, send an email to info@massolutions.biz.Connect with Dave on LinkedIn | Subscribe to the podcast on iTunes.

351: What is Marketing Counsel?

Tue, 14 Apr 2020 09:59:39 -0400

In this episode of the No BS Marketing Show, Dave answers questions he's received from loyal No BSers about Marketing Counsel.If you're unfamiliar, let's give you some context.When you need legal help or you have a legal issue who do you turn to?Odds are you seek legal counsel.Now, when you have a marketing issue, challenge, or opportunity who do you turn to?In those instances, you should seek Marketing Counsel which is your direct line to a marketing expert (Dave).He will answer your marketing questions, provide solutions to your marketing problems, and give feedback on your marketing ideas.It's a true partnership and can be the first step in understanding how your marketing efforts are truly impacting the top and bottom lines of your company.At its core, it's providing trusted expertise and bringing value, results, and creative marketing solutions to the table that will improve your messaging, storytelling, and ROI.No matter the title, professionals at enterprise-level and mid-size companies as well as entrepreneurs can benefit from the advice and insight that Dave provides via Marketing Counsel.Listen to this episode to learn more about how Marketing Counsel could help take you and your company to the next level.But, before you go, don’t forget to connect with Dave for more tips and information on crisis communication, leadership, advertising, B2E marketing, brand strategy, marketing, and more on LinkedIn.You can also subscribe to the podcast on iTunes.

350: Get to Know Dave Mastovich

Tue, 07 Apr 2020 13:53:00 -0400

We know Dave Mastovich as a master storyteller, marketer, communicator, leader, etc.His expertise and skill have been on display over the years through his blog posts and the podcast.There's no denying he knows what he's talking about.But, we wanted to take a different route with this episode.Why?Because it's the 350th episode of the No BS Marketing Show!Listen in as Maria Marchewka, our Content Specialist asks Dave some questions that are outside of the normal leadership and marketing topics and include: What did he want to be when he grew up? What were some challenges Dave experienced early in his career? How did he overcome them? What's his biggest pet peeve? What's his favorite movie and why? What qualities does he admire most in his parents? What piece of advice would he give his sons? How does he wish to be remembered?People who know Dave Mastovich know he gives Dick Vermeil a run for his money as a crier.Listen as Maria puts Dave on the spot.But, before you go, don’t forget to connect with Dave Mastovich for more tips and information on crisis communication, leadership, advertising, B2E marketing, brand strategy, marketing, and more on LinkedIn.You can also subscribe to the podcast on iTunes.

349: John Lewis, Founding Member of an Award-Winning Pittsburgh Law Firm

Tue, 31 Mar 2020 10:09:55 -0400

On this week’s episode of the No BS Marketing Show, Dave has John Lewis, a founding member of Metz Lewis Brodman Must O'Keefe LLC. on as a guest. Metz Lewis Brodman Must O'Keefe was founded in 1998 and is an award-winning Pittsburgh law firm that's comprised of experienced, solutions-driven lawyers across multiple practice areas and industries.Companies in Pennsylvania, across the country, and globally, continue to depend on them as their "go-to" law firm in their core areas of strength thanks to their proven track record as business-savvy professionals who can readily identify important issues and devise practical solutions.Listen in as John discusses… Why disagreements (when coming from a place of respect) are healthy How he and his partners built the Metz Lewis Brodman Must O'Keefe LLC. brand Why it’s important for lawyers to educate their clients and leverage empathy when practicing law & much moreConnect with John & follow Metz Lewis Brodman Must O'Keefe on LinkedIn.But, before you go, don’t forget to connect with Dave for more tips and information on crisis communication, leadership, advertising, B2E marketing, brand strategy, marketing, and more on LinkedIn.You can also subscribe to the podcast on iTunes.

348: COVID-19 Communication, Vistage Workshops & Remote Work with Dave Mastovich

Thu, 26 Mar 2020 09:00:03 -0400

As the number of COVID-19 cases continues to skyrocket throughout the country and the world, businesses everywhere are adapting to the "new normal."And, while there's no blueprint of how to navigate these uncharted territories, our team at MASSolutions is doing everything we can to stay connected and continue to provide our clients with the highest quality work.In this episode of the No BS Marketing Show, Dave is joined by Maria Marchewka for a quick phone interview as they discuss: Cucamonga Valley Medical Group's efforts to keep their patients and community informed with the most up-to-date information about the virus with their COVID-19 Update page. Why companies shouldn't try and address COVID-19 on their own and instead should work with skilled professionals to develop a crisis communication plan that's catered specifically to their target audience. How Dave leveraged Zoom to remotely present his Power of Storytelling Workshop to three Vistage groups this week. & much moreEnjoy this episode of the podcast and if you need help with your messaging during the COVID-19 crisis, contact us today. Now more than ever you need to communicate clearly and frequently to each of your target audiences and we can help.But, before you go, don't forget to connect with Dave for more tips and information on crisis communication, leadership, advertising, B2E marketing, brand strategy, marketing, and more on LinkedIn.You can also subscribe to the podcast on iTunes.

347: Chris Miladinovich Returns to the No BS Marketing Show to Celebrate ProspHire’s 5th Anniversary

Wed, 18 Mar 2020 14:17:35 -0400

When Chris Miladinovich, the Principal and SVP of Consulting at ProspHire, first appeared on the No BS Marketing Show, the company was a year old and had a handful of employees.Now, ProspHire has 50+ employees, clients all over the United States, and is getting ready to celebrate its fifth anniversary!In case you're unfamiliar, ProspHire is a management consulting firm that helps healthcare industry companies like insurance and healthcare providers, hospitals, pharmaceuticals, supply chain, etc. with their business challenges.During this episode, Chris talks about: The importance of culture in the workplace Using PeopleKeys to get a better, deeper understanding of his employees and how to efficiently and effectively manage his team How he utilizes B2E Marketing at ProspHire What he's learned in the first five years of business His plans for the next 5+ years at ProspHire & much moreIf you haven't already, listen to part one and part two of Chris's first interview on the No BS Marketing Show. Connect with Chris on LinkedIn & follow ProspHire on Facebook, LinkedIn, and Twitter--Don't forget to connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more on LinkedIn.But, before you go, subscribe to the podcast on iTunes.

346: The Cadillac is No Longer the Cadillac of Vehicles

Tue, 10 Mar 2020 10:26:08 -0400

“It’s the Cadillac of (insert name or service)!”How many times have you heard or said that phrase?You probably have without even thinking about it to make a point about the top-tier quality or prestige of something. But, when you stop and think about it, is Cadillac still a good gauge of superiority?Sure, back in the glory days of the American auto industry and into the early 1990s, this cliche was true. A Cadillac was the ultimate marker of greatness, but in 2020, it’s far from it.Give this episode of the No BS Marketing Show a listen to get Dave's take on why the Cadillac brand is on a downward spiral, it's perilous marketing, and why words, stories, brands, and perception all matter in the end.Enjoy!—Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

345: Pittsburgh’s Startup Scene & the Future of Fitt with Anthony Vennare (Part Two)

Fri, 06 Mar 2020 14:42:11 -0500

In part one of Anthony's interview on the No BS Marketing Show listeners got the inside scoop on the origin story of how Fitt came to be and the road that got him to where he is today.In this episode, Anthony talks about... Pitching Fitt to Bob Nutting, the owner of the Pittsburgh Pirates Attending Gary Vaynerchuk's 4D's consulting session The power of persistence and believing in yourself and your product/service Fitt's strategic partnership with Mindbody Pittsburgh's start-up scene & much moreIf you're looking for some motivation to put in the work and make your dreams a reality, this is the episode for you.Listen in as Anthony gives us the 4-1-1 on how he has and continues to scale Fitt into the best way for people to discover health and fitness in cities around the United States and Canada.Connect with Anthony Vennare on LinkedIn | Twitter | Instagram—Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

344: How Fitt Came to be with Anthony Vennare

Tue, 03 Mar 2020 10:00:10 -0500

Courage. Persistence. Tenacity. Vision.These are just a few of the words that come to mind when talking about Anthony Vennare, the CEO & Co-Founder of Fitt.His story is one that's filled with adversity and challenges, but through it all, he's leaned on his passion for fitness and unbelievable level of tenacity and grit to push forward.For Anthony, his entrepreneurial path wasn't a straight shot as he originally joined the Marines right out high school.Unfortunately, a family emergency pulled him back to Pittsburgh and subsequently changed the entire trajectory of his career -- for the better.In part one of Anthony's interview on the No BS Marketing Show, you'll hear the full back-story of all of the zigs and zags that led Anthony to where he is today.Listen in as Anthony talks about... How he and his brother, Joe, leveraged their strengths and went from working for others to working for themselves How he and his friends transformed a 12,000-square foot skate park into a gym The creation of Hybrid Athlete How the discovery of startups ignited his entrepreneurial fire to get Fitt to where it is today & much more!Connect with Anthony Vennare on LinkedIn | Twitter | Instagram--Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

343: Change is Constant. Embrace It.

Tue, 25 Feb 2020 09:56:20 -0500

Embrace change.That seems like a foreign concept to many of us because as human beings, we have the innate tendency to resist it at first. Why?Because even though change is inevitable, it can be scary and seemingly knock us off our path.But, despite all of that, if there’s anything in life that remains constant, it’s change.And, the true difference-maker that determines our success is how we respond to it.In this episode of the No BS Marketing Show, Dave shares three tips to help people get comfortable with being uncomfortable.The goal is to flip the script on how you view change and become inspired by the newfound opportunities it brings, be flexible and open to new approaches, and use technology to improve efficiency. Remember, great things never came from comfort zones. --Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

342: The Current State of the CMO

Wed, 19 Feb 2020 10:34:49 -0500

Dave recently read through some articles that talked about the role of the Chief Marketing Officer (CMO), the lifespan of the position, and its future.As a person who has been a Chief Marketing Officer before, Dave had a lot to say about this topic and in this episode of the No BS Marketing Show, Dave and Maria talk about one article in particular from Forbes titled, "It Is CMO Wake-Up Time."This article talked about how the splintering of marketing channels forces the Chief Marketing Officer to become a ringleader of multi-media messages and how it's marginalized marketing and the CMO position in general.Listen in as Dave... Gives his take on the current state of the Chief Marketing Officer position Provides insights on how he handled being the "middle man" as the CMO Offers a sound piece of advice that he learned from his personal experiences that a CMO can immediately implement in their current role--Connect with Dave for more tips and information on leadership, advertising, B2E marketing, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

341: How to Build a Marketing Budget

Tue, 11 Feb 2020 10:12:20 -0500

Dave gets asked a lot of questions about building a marketing budget. People want to know the particulars and the amount, and what that the marketing budget should cover.It's a big question and in this episode of the No BS Marketing Show, Dave breaks his answer down into three main areas that people should focus on when setting their marketing budgets. They are: Marketing Strategy Marketing Operations Campaigns & AdvertisingYou'll also hear Dave talk about how marketing strategy isn't exclusively an internal task, the importance of focusing on content logistics, and why marketing isn't defined solely by campaigns, advertising, and branding, among other topics.If you're serious about growth and creating a marketing budget that mirrors your goals, you'll definitely want to give this episode a listen.Connect with Dave for more tips and information on advertising, B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

340: What’s the Big Idea with Pepsi’s New Tagline?

Tue, 04 Feb 2020 08:52:56 -0500

Pepsi recently unveiled its first U.S.-based tagline in 20 years, That's What I Like. Dave always has an opinion on company taglines because, at MASSolutions, we help companies create theirs by using The Big Idea Advantage™ that’s based on the information we’ve gleaned from The Brand Analyzer™.We take all of the data we’ve collected and create messaging that speaks directly to our client’s target markets. We’ve done it for Cucamonga Valley Medical Group’s Treated Like Family and Urban Pathways’ Your Way Up, to name a few. So, when Dave saw that Pepsi unveiled its unapologetic tagline, That’s What I Like, he started thinking about whether or not he liked it. Give this episode of the No BS Marketing Show a listen to get Dave's take on this tagline.Connect with Dave for more tips and information on advertising, B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

339: Super Bowl Ads…Are They Worth the $5.6 Million Investment?

Fri, 31 Jan 2020 09:00:23 -0500

Did you know that a 30-second ad for this year's Super Bowl on Fox costs $5.6 million?There's no denying that Super Bowl ads are the most talked about by fans and coveted by brands, and in this episode of the No BS Marketing Show, Maria gets Dave's take on... Super Bowl ads in general. What makes it worth a company's investment? The WeatherTech-sponsored "Lucky Dog" commercial Scott Morgan, Jeff Maggs and his their team at Brunner "breaking the internet" with this 84 Lumber ad during the 2017 Super Bowl If/how brands will honor Kobe Bryant What a MASSolutions Super Bowl ad would look likeIf you like this podcast and want more coverage on the big-game advertising so far, you'll like our latest blog post that highlights the top five Super Bowl ads we're excited about!Connect with Dave for more tips and information on advertising, B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

338: Dave and his Son, Brevin, Pay Tribute to Kobe Bryant

Mon, 27 Jan 2020 18:32:32 -0500

Kobe Bryant will be remembered for his unbelievable career as a professional basketball player. He was a five-time NBA champion, two-time NBA Finals MVP, the NBA's Most Valuable Player in 2008, an 18-time NBA All-Star, and a two-time Olympic Gold Medalist.But beyond the accolades and accomplishments he earned on the court, he was a husband and a father.And, as a husband and father of three boys myself, the tragic news of Kobe and his daughter Gianna's untimely deaths have hit me hard. I know that people all over the world are experiencing the same sinking feeling that I have in my stomach today.Though it's difficult to come to terms with his passing, on this episode of the No BS Marketing, my son Brevin and I pay tribute to a legend and talk about an unforgettable memory we had with Kobe, his creative work as a marketer and businessman, and our love for the game of basketball.

337: Marketing Trends and Predictions to Keep an Eye on in 2020

Tue, 21 Jan 2020 09:00:11 -0500

In this week's episode of the No BS Marketing Show, Dave shares four marketing trends and predictions for 2020.As marketers, we understand that change is a constant and every year offers new opportunities, social platforms, and tools that marketers need to master in order to stay relevant and in front of their target audience. And, this brand-new year and decade aren’t going to be any different. But, if we were to cover all of them, this would probably turn into a 50-part series. So, as the famous quote says, “If you make everything bold. Nothing is bold.”That’s why we narrowed our marketing trends and predictions list down to the four that we think marketers should keep a close eye on in 2020. They are… Video marketing - Vlogging in particular. B2E marketing The power of branding The evolution of PRGive this episode a listen to get our take on these marketing predictions and trends!Connect with Dave for more tips and information on B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

336: Transactional vs. Transformational: What Side Are You On?

Tue, 14 Jan 2020 10:00:00 -0500

Transactional vs. TransformationalWhich do you align with most?That's the question that Dave asks and challenges his listeners to honestly answer in this episode of the No BS Marketing Show.Listen in as Dave... Explains the difference between transactional vs transformational Talks about why BS marketing is a byproduct of not being honest with yourself and what type of buyer/marketer you are Discusses why trying to be something you're not just to get business isn't sustainable long term.This episode will make you think about how you approach and/or buy marketing services and decide if you're transactional or transformational. There's no right or wrong, but you do need to be open to it, be honest about it, and live it.Connect with Dave for more tips and information on B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

335: How to Find the Right Talent for Your Company

Tue, 07 Jan 2020 09:00:37 -0500

Q. Finding talent is one of our biggest challenges right now. You talk a lot about B2E Marketing and Communications. How does that help with finding talent?A. No matter the industry, companies are battling to recruit and retain top talent and in this Ask Dave episode of the No BS Marketing Show, you'll learn... About the importance of business-to-employee (B2E) marketing Why recruitment and retention is NOT a responsibility of human resources How to find talent and approach your hiring process with the same marketing acumen and stamina that's used to close businessConnect with Dave for more tips and information on B2E marketing, leadership, communication, brand strategy, marketing, and more:LinkedInBut, before you go, be sure to subscribe to the podcast on iTunes.

334: 2019 No BS Marketing Show Guest Rewind

Mon, 30 Dec 2019 09:00:46 -0500

It's hard to believe that 2019 is just about over and this past year was a good one for the No BS Marketing Show.Each week, we delivered a new episode with helpful insights about brand strategy, communication, leadership, marketing and more.And in 2019, Dave welcomed eight influential guests to sit down and talk with him about their careers, leadership styles and shared valuable lessons for our listeners.To reflect on the year that was and in anticipation of a brand-new year and decade, we're sharing a special guest rewind episode of the No BS Marketing Show. You'll hear special clips from each guest that offered our listeners immense value.Below you can read a quick synopsis of each clip.2019 No BS Marketing Show Guest RewindDr. Janet Stout, President and Director of Special Pathogens LaboratoryWhile on the show, Dr. Janet Stout equated her leadership style to that of a biology story and talked about how playing sports growing up taught her the team mentality that she still uses today. Click here to listen to Janet's full episode.Connect with Janet:LinkedInFollow Special Pathogens Laboratory:FacebookLinkedInTwitterArnie Burchianti, Healthcare LeaderDuring Arnie's episode of the No BS Marketing Show, we talked about everything from building and scaling a business to the importance of taking the time to ask questions and listening in order to grow. Arnie also offers two book suggestions of Rockefeller Habits and Scaling Up and shares why every business should conduct behavioral assessments (He's been using PeopleKeys since 2002).Click here to listen to Arnie's full episode.Connect with Arnie:LinkedInMike Cherock, President and CEO, AEWorks"Culture is as important as what the business does."This is just one of the valuable pieces of wisdom Mike shared when talking about the importance of company culture and how it factors into AEWork's "triple bottom line."Check out Part 1 and Part 2 of his interview.Connect with Mike:LinkedInFollow AEWorks:FacebookInstagramLinkedInTwitterPetros Neofotistos, Managing Director, GranitsaPetros Neofotistos knows how to capitalize on Amazon retail arbitrage so much so that he started Granitsa, an e-commerce retailer and brand management consulting company.I love to challenge my guests to think of a time when they were the BSer and hear what they did to change their ways and learn from it. In his clip, Petros talked about how he had to fight ideas of grandeur to recalibrate and nail down his process. Click here for Petros' full episode.Connect with Petros:LinkedInClyde Horner, Vistage ChairDuring his episode of the No BS Marketing Show, Vistage Chair, Clyde Horner talked about how to effectively communicate with others and shared the tactics that have led to his communication success.Click here for Clyde's full episode.Ed Shriver, Partner, Strada Architecture, LLC.There’s something different about Strada Architecture and it’s a credit to the culture that they’ve created and cultivated. Ed talked about their philosophy and how a strategic planning retreat gave him the clarity he needed to refine their mission. Check out Part 1 and Part 2 of his episode.Connect with Ed:LinkedInFollow Strada Architecture:FacebookInstagramLinkedInTwitterLisa Rios, CEO, LDI GroupFind the penny. That’s a lesson that Lisa Rios, learned early on in her career that taught her the importance of discipline and attention-to-detail. In her episode, she also talked about buying into a mission and why it’s OK to make mistakes and learn from them. Click here to listen to Lisa's full episode.Connect with Lisa:LinkedInFollow the LDI Group:FacebookLinkedInDr. Kyle Smart, Partner and Chief Medical Officer, Cucamonga Valley Medical GroupDr. Kyle Smart talked about the importance of self-awareness and how he challenged himself to...

333: Employees Trust Strangers More Than Their Boss

Mon, 23 Dec 2019 09:00:56 -0500

Think about a teacher, coach, or college professor that made an impact on your life.Think about them in your mind's eye.What do you see and hear when you think of that person?What did they say that left a lasting impression on you?What do you remember about their leadership skills?There's probably a mantra that person had, a story they told, a phrase they used that stuck with you.The people that have impacted us throughout our lives did so through storytelling and in this episode of the No BS Marketing Show, you'll learn how to... Effectively tell stories as a leader Identify storytelling opportunities Build trust through storytellingGive it a listen and be sure to subscribe to the podcast on iTunes.Connect with Dave for more tips and information on leadership, communication, brand strategy, marketing, and more:LinkedIn

332: Kerrygold Grass-Fed Butter & the 4 P’s of Marketing

Tue, 17 Dec 2019 11:00:00 -0500

What do Kerrygold Grass-Fed Butter and branding have in common?In this episode of the No BS Marketing Show, Dave talks about Bulletproof Coffee and how the grass-fed butter he used (Kerrygold Grass-Fed Butter) introduced him to a living, breathing case study of the power of the Four P's of Marketing to build a brand and grow sales.Here's a quick refresher of the 4 P's of Marketing: Product - The development of your product can be defined as either a physical or intangible service that’s unique and fulfills a need of the consumer. That's why product development is a piece of marketing. Price - Once the product is established, pricing must be decided upon. The price will play a factor in demand, supply, profit margins, and marketing strategies. Promotion - This can be anything from advertising, content marketing, email marketing, social media marketing, etc. All touchpoints must work together to support the overall Big Idea messaging. Place - Placement is all about presenting your product to the right people at the right place and at the right time. It’s imperative that you meet your target audience where they are and don’t make your target audience come to you.Kerrygold Grass-Fed Butter is a No BS marketing white paper to pay attention to and Dave explains in detail in this episode.Give it a listen and be sure to subscribe to the podcast on iTunes.Connect with Dave for more tips and information on leadership, communication, brand strategy, marketing, and more:LinkedIn

331: Tesla and Apple Are Creating Unique Shopping Experiences…Here’s How They’re Doing It

Tue, 10 Dec 2019 10:00:58 -0500

In this episode of the No BS Marketing Show Dave talks about how Tesla and Apple are creating unique shopping experiences for their customers.The idea for this episode came to be as a result of a bad experience that Dave had at a Verizon store in the mall. In fact, it was so terrible that he actually left and made his way down to the Apple store for tips on his iPhone and iPad.And, it just so happened that on that same weekend, he test drove a Tesla.Both interactions left him with a different feeling than he's ever felt before when dealing with big-name brands.What he noticed was that there’s a commonality in how both treat their customers. Both Tesla and Apple, although uniquely different, work to create EXPERIENCES for their customers. Dave delves deeper into this topic in this episode.Give it a listen and be sure to subscribe to the podcast on iTunes.Connect with Dave for more tips and information on leadership, communication, brand strategy, marketing, and more:LinkedIn

330: Twists of Fate, Pioneering Legionella Research, and Why You Should Avoid Hotel Hot Tubs with Janet Stout

Tue, 03 Dec 2019 00:00:28 -0500

In this episode of the No BS Marketing Show, Dave is joined by Dr. Janet Stout, the President and Director of Special Pathogens Laboratory and a Research Associate Professor at the University of Pittsburgh Swanson School of Engineering in the Department of Civil and Environmental Engineering.Although Special Pathogens Laboratory has "Laboratory" in the name, it's more than just a lab. The team tests for Legionella and waterborne pathogens, offers consulting services to help people prevent and detect the disease, and provides educational lectures.More recently, they've developed LegiDoc which is a software for water management plans that are backed by their expertise. The goal of LegiDoc is to make it easy for people to put in their information and generate a compliant water safety and management plan at an affordable price so that companies can test for Legionella and prevent the disease.However, it's important to note that none of this would have come to fruition if Janet hadn't paid attention to the inklings that she had as a young girl to follow her interest in science.As the years went on, she continued to build on her love for science and from there, she became an "accidental entrepreneur" as not one but TWO twists of fate ultimately led her to become a pioneer in Legionella research.This episode offers so many cool stories and factoids and of course leadership and professional growth tips that anyone and everyone can learn from.Oh, and Janet also warns that you should never, ever go in a hotel hot tub. Find out why by giving this episode of the No BS Marketing Show a listen!Connect with Janet:LinkedInFollow Special Pathogens Laboratory:FacebookLinkedInTwitterConnect with Dave for more tips and information on leadership, communication, brand strategy, marketing, and more:LinkedIn

329: Small Business Saturday Social Media Ideas You Can Implement TODAY!

Tue, 26 Nov 2019 11:00:36 -0500

If you’re a small business owner and Small Business Saturday fell off your radar this year, don't worry. In this episode, Dave provides his insight on four Small Business Saturday social media tips that you can implement as soon as this podcast is over. They are... Assessing your marketing efforts as a whole Telling your story Featuring other small businesses on your social channels Getting socialIf you decide to use these four ideas, you need to remember one thing and that is that everything you do whether it’s for Small Business Saturday or not should be consumer-focused. Remember to always keep an eye on where your target audience's attention lies, what they’re interested in, the questions and problems they may have and consistently create messaging that speaks directly to them and their needs. Enjoy this episode of the No BS Marketing Show and be sure to share it with any small business owners that could benefit from these four tips!Follow Dave on LinkedIn for more tips and information on leadership, communication, brand strategy, marketing, and more.

328: What You Should Know About Entrepreneurship

Tue, 19 Nov 2019 00:00:29 -0500

Entrepreneurship is like a rollercoaster.There are ups and downs, twists and turns, but if you're committed to it, you'll enjoy the ride no matter what.Although it's easier said than done, there are many people who are under the illusion that when you own your own business, you can do whatever you want, when you want.Unfortunately, that couldn't be further from the truth and Dave dispels that notion by equating entrepreneurship to a marriage.As an entrepreneur and business owner, you have to be willing to compromise and sometimes do things that you don't really want to do for the betterment of the relationship (business).In this episode of the No BS Marketing Show, Dave offers his best entrepreneur strategies and tips that include: Saving as much money as you can before taking the leap of faith into entrepreneurship. Realizing that there's no such thing as the perfect time (Dave's story is a great example of this!). Understanding the importance of self-awareness when deciding whether or not starting your own business is right for you. How to push past those "Oh, God!" moments when you question the decision you've made.Dave also shares the steps you need to go through to make sure that your idea creates recurring business opportunities.This episode is full of insightful advice and business tips and is worth a listen for any entrepreneur who needs the motivation to take the leap of faith towards making their dreams a reality.Follow Dave on LinkedIn for tips and information on entrepreneurship, leadership, communication, brand strategy, marketing, and more.

327: How to Maximize Client Meetings While on a Business Trip

Wed, 13 Nov 2019 13:51:18 -0500

On this episode of the No BS Marketing Show, you'll hear a quick interview with Dave while he's in sunny California meeting with clients.Listen in as he shares some tactical advice on how to maximize client meetings while on a business trip and why distance doesn't affect MASSolutions' ability to deliver our strategic marketing services to clients all over the United States.Follow Dave on LinkedIn for updates on his California trip as well as tips and information on leadership, communication, brand strategy, marketing, and more.

326: No BS Book Writing Tips to Consider

Tue, 12 Nov 2019 11:00:05 -0500

Make time for writing, get your writing reps in, and remember that not everyone reads every word.These are just a few of the book writing tips that Dave talks about in this episode of the No BS Marketing Show.Listen in as Dave shares more of his book writing tips that he picked up along the way from his experience of writing his own book, Get Where You Want To Go Through Marketing, Selling, and Story Telling.This book writing-inspired Q & A podcast episode is perfect for anyone who has been thinking about writing a book but isn't sure where to start.Enjoy!Follow Dave on LinkedIn for tips and information on leadership, communication, brand strategy, marketing, and more.

325: How to Master Amazon Marketplace with Petros Neofotistos

Tue, 05 Nov 2019 11:00:38 -0500

After graduating from the University of Pittsburgh with a degree in civil engineering, Petros Neofotistos, landed his first job as a structural engineer.But, it didn't take long for him to realize that it wasn't for him.Rather than continue down the "safe" career path, Petros decided to go a different route after seeing an opportunity in Amazon retail arbitrage.Through hard work, long hours, and initially offering his services for free or a discounted rate, Petros was able to gain traction and start his own company, Granitsa, an e-commerce retailer and brand management consulting company.Now as the Managing Director and an Amazon Marketplace Consultant, Petros is able to leverage what he's learned over the years to help companies devise and implement strategies to capitalize on opportunities within Amazon Marketplace.Give this episode a listen to learn more about Petros' story, how he turned his "side hustle" into a career and the meaningful explanation behind the name of his company.Connect with Petros on LinkedIn.

324: Your Truth is Probably Just Your Opinion

Wed, 30 Oct 2019 11:00:08 -0400

“This is my truth.”This is the statement that serves as the foundation for this episode of the No BS Marketing Show.Listen in as Dave dishes on why he wants to hit the bullshit button when someone camouflages their opinion or experience as their truth.Give this episode a listen to get Dave's take on the topic.

323: Too Many People are Making this Public Relations Mistake

Tue, 22 Oct 2019 11:00:14 -0400

Too many people make the mistake of getting caught up in the terminology of digital and traditional PR.At the end of the day, they're one and the same. Because what's considered new now, will be old one day, too.In reality, public relations, no matter the outlet, boils down to reaching and influencing your audience.It's about defining the target. Understanding the target. And then storytelling to reach the target.From pitching story ideas to the media and covering special events, at its core, public relations hasn't changed.However, in this day and age, traditional PR outlets can no longer just be traditional. Now, these outlets have to have a digital presence as well.This is where the issue lies as people continue to make the mistake of thinking that they're different and treating them as such or thinking that digital PR is all that there is. These people are BS marketers who are losing sight of the three keys of PR:- Storytelling- Relationship building- Following throughGive this episode of the No BS Marketing Show a listen to get Dave's full take on this subject.

322: Dave’s Son, Carter Takes the Mic to Talk Fortnite’s Black Hole

Thu, 17 Oct 2019 13:26:20 -0400

Fornite.Ever heard of it?Of course, you have.That's because Fortnite is a hot topic in pop culture. If you're not playing it, people like Pittsburgh Steelers wide receiver, JuJu Smith-Schuster are talking about it.This time around, Fortnite got people talking including Dave's son Carter and MASSolutions' team member, Marcel who discuss the recent events on this episode of the No BS Marketing Show.If you need to be brought up to speed, this past weekend, Fortnite's servers went down and the game was replaced with a black hole.A record-breaking six million viewers went online on platforms such as Twitch and YouTube to watch the end of one virtual world in anticipation of a brand-new season.At one point, Marcel went on Twitch and was one of 40,000 people watching a live-stream of a black hole.Fortnite even went so far as to delete 12,000 tweets on their profile.They had our attention and this whole ordeal left gamers and non-gamers clamoring in anticipation of what was to come.When Fornite went dark, it shined a light on the impact of consumer attention for a brand and on this episode, Carter and Marcel dig in.Enjoy!

321: Ask Dave – I Have A Lot of Ideas But Struggle to Execute. What Do I Do?

Tue, 15 Oct 2019 07:40:09 -0400

Do you have a lot of ideas but struggle to implement them?If you answered yes, you're not alone!That's because we're all guilty of coming up with enough ideas to last us a lifetime.Those lightbulb moments strike when we're in the shower, commuting to and from work, in the middle of a meeting, etc.The fact of the matter is that while ideas come with ease, the difficulty lies in the actual implementation.In this episode of the No BS Marketing Show, Dave provides some quick tips on how to put your ideas into motion.In addition to helpful insights from Dave, you'll also be introduced to MASSolutions' newest team member, Marcel McCaskill and hear about his experience so far and his ever-growing YouTube channel.Enjoy!--If you have a question that you’d like answered, send Dave an email to dave@massolutions.biz and he’ll answer it on an upcoming episode of Ask Dave!If you like this episode, check out Episode 304: Ask Dave - Where Will Ad Agencies Be If They Don’t Focus on REAL Marketing?

320: The Rise of Athleisure

Tue, 08 Oct 2019 11:11:08 -0400

In this episode of the No BS Marketing Show, Dave talks about athleisure.No, he's not dissecting the style.He's focusing on how athleisure has evolved over the years from spandex and Adidas Superstar shoes in the 80s to Under Armour and Yoga pants in the 90s and let’s not forget velour tracksuits in the early 2000s, and how the market still has an interest in this style of clothing today. Listen in as Dave explains how athleisure provides a valuable lesson in marketing.If you're interested in the topic, you'll also like Episode 303: Beyonce, Reebok & a Rumor

319: Clint Hurdle’s Firing is Almost as Bad as the Pirates Record…Front Office…Marketing…Whatever.

Mon, 30 Sep 2019 18:41:33 -0400

Another unimpressive season of Pittsburgh Pirates baseball has come to a close and what’s worse than their dismal record of 69 wins and 93 losses is how they handled the firing of club manager Clint Hurdle who during his tenure was named National League Manager of the Year when the team made the postseason for the first time in 20 years.Give this episode of the No BS Marketing Show a listen to learn how this Pittsburgh news story provides a lesson in leadership.

318: Two Reasons to Use Outsourced Partners

Tue, 24 Sep 2019 11:00:36 -0400

For one reason or another, outsourcing work has been deemed as a sign of weakness and inefficiency when in reality, it shows that you’re dialed in to maximize your outcomes by leveraging outsourced partners who focus primarily on the task that you’ve delegated to them. In my opinion, outsourcing helps streamline processes and gets things done more efficiently.I believe that there are two overarching reasons you should consider outsourced partners: You don’t have the experience or you don’t realize that you don’t have the experience. You don’t have the internal capacity. Give this episode of the No BS Marketing Show a listen to learn more about these two reasons why I think you should be using outsourced partners.

317: The Importance of Content Logistics

Tue, 17 Sep 2019 11:00:20 -0400

In this episode of the No BS Marketing Show, you'll learn about content logistics and how it's tied to two key audiences: content creators and people who hire, manage and lead content creators.Why do you need to care about content logistics?Because there’s a disconnect that leads to misperceptions, confusion, and a lack of productivity.That disconnect between content creators and people who hire, manage, and lead them is created by a lack of agreement or understanding of expectations AND a lack of clear communication between the two groups.The crux of the matter is tied to what Dave calls Content Logistics.Give this episode a listen to learn more about how to leverage content logistics to achieve the goals that impact the top and bottom line for your clients.

316: The Rise of the Generation Z Mall Rat

Tue, 10 Sep 2019 00:00:04 -0400

In this episode of the No BS Marketing Show, I’m talking about the new wave of mall rats, Generation Z, and how their frequent visits to shopping malls offer brands who take the time to do their research and collect marketing intel the opportunity to connect with this newfound target market. I have to admit that when I came across a Bloomberg Businessweek article titled, A New Crop of Mall Rats, that I was shocked to realize that the committed group of older mall walkers weren't the only people enjoy shopping malls anymore. In fact, Generation Z, which is a group of kids who were born after the mid-1990s are spending more time at shopping malls across America. Listen in as I sit down with my son Carter, a member of Generation Z himself, as we talk about the allure of heading to the mall with friends.

315: Michael Cherock, AE Works, Pt. 2

Tue, 03 Sep 2019 10:50:56 -0400

Before you give this episode a listen, be sure to tune into part one of Dave’s interview with Mike Cherock.Part two picks up with a discussion of the triple bottom line which is a model that Mike has been and continues to be committed to and is reflected in the AE Works logo.Mike is a firm believer in making the core values of his company which are leadership, integrity, and craftsmanship, come to life and part of that is empowering and supporting his employees to “embrace the suck.”He wants his employees to lean into it, build grit, and look at challenges as opportunities.This episode of the No BS Marketing Show is packed with leadership tips!Give it a listen to learn more!Connect with Michael on LinkedIn.

314: Michael Cherock, AE Works, Pt. 1

Tue, 27 Aug 2019 11:00:05 -0400

In this episode of the No BS Marketing Show, you'll hear from and about Mike Cherock, the President & CEO of AE Works, an architectural engineering firm that's based in downtown Pittsburgh and has been recognized in a lot of ways including, Smart Business 50, Best Places to Work, Top Design Firms, and Fastest Growing Companies.Not to mention, Mike has also been recognized with prestigious awards such as Ernst & Young Entrepreneur of the Year, Small Business Person of the Year, and Patriot of the Year.During this episode, Mike talks about how his upbringing, military, and career experiences shaped his life and molded him into the person that he is today.Enjoy part 1 of Dave's conversation with Michael Cherock and stay tuned for Part 2.--Book Suggestion:The Fifth Discipline by Peter Senge

313: Looking Back at The Class of 2015 MASSolutions AAU Basketball Team

Tue, 20 Aug 2019 12:01:26 -0400

This episode of the No BS Marketing Show is a special one.Not only is Dave joined by guest Tom "T-Rod" Rodriguez, but the theme of this episode is all about basketball and the class of 2015 MASSolutions AAU basketball team.You might be wondering what does basketball have to do with business?If you give this episode a listen you'll see the overlapping similarities as both require mental toughness, teamwork, and a good attitude to succeed.

312: How I Ignited a No BS Marketing Approach | How’d it Happen? with Mike Malatesta

Tue, 13 Aug 2019 11:00:04 -0400

A few weeks ago, I had the opportunity to be a guest on Mike Malatesta's podcast, "How'd it Happen?" During our conversation, we talked about a range of topics from how my involvement in sports, music, and coaching have helped me develop as a leader to talking candidly about the rough and rocky start to MASSolutions. I had a great time recording this podcast and I think you'll enjoy listening to it.

311: Celebrating Four Years of the No BS Marketing Show

Tue, 06 Aug 2019 11:00:05 -0400

On August 6, 2015, the first episode of the No BS Marketing Show aired and since then, Dave has recorded over 300 additional episodes that focus on communication, leadership, marketing, and more.In this four-year anniversary episode, Dave discusses the six traits that all of his guests have in common.No BS Marketing Show guests are...1. Humble2. Maximize unplanned opportunities3. Self aware4. Understand the market5. Open to change6. CommunicatorsPlus, he shares what he's learned along the way when recording solo episodes of the show:1. The importance of storytelling2. B2E marketing3. Art & Science of MarketingHere's to four more years of the No BS Marketing Show!

310: Striking a Balance Between Value and Values

Tue, 30 Jul 2019 11:00:57 -0400

Howard Schultz, the CEO of Starbucks said it best, “If people believe they share values with a company, they will stay loyal to the brand.”In this episode of the No BS Marketing Show, Dave talks about how today’s consumers of everything and anything focus on both value and values—theirs and yours.It’s about showing what’s in it for them—current and potential customers—their value.And what you’re all about—your values.Enjoy this episode and if there's a specific topic you'd like Dave to cover, let us know!

309: California Trip Rewind

Tue, 23 Jul 2019 11:00:01 -0400

Last week, Dave was out west in sunny California to meet with clients and help them identify areas of improvement and opportunities to double-down on their strengths.In this episode of the No BS Marketing Show, Dave gives us a rundown of his California trip PLUS he offers some helpful tips for people who travel often for business.Enjoy this episode and if there's a specific topic you'd like Dave to cover or have any questions, let us know!

308: What Makes a Great Brand? | JARI Webinar

Tue, 16 Jul 2019 11:00:45 -0400

Dave recently hosted a webinar for members of JARI, a large economic development organization serving Western PA about How to Build Your Brand. Listen in as Dave talks about the importance of making your messaging concise and about them - your target markets.Always remember, brevity is imperative.If you're interested in pinpointing your Big Idea and building effective messaging around it, contact us today.

307: What’s B2E Marketing? Pt. 2

Tue, 09 Jul 2019 11:00:12 -0400

In part one of our two-part B2E marketing podcast series, Dave talked about what B2E marketing isn't.As a quick refresher...B2E marketing isn’t about an employee portal or an employee intranet. B2E marketing doesn’t mean that you send out an employee newsletter via email. B2E marketing doesn’t mean that you hang up a sign in the break room and call it a day. Rather, B2E marketing is about business-to-employee marketing. In this episode, Dave digs a little deeper and provides examples of his experiences to show how B2E marketing can benefit companies in a multitude of industries.Enjoy!

306: Treat Your Employees as a Target Audience with B2E Marketing

Tue, 02 Jul 2019 11:00:47 -0400

An open line of communication between you and your employees is your greatest opportunity for success and building a strong, long-lasting foundation for your business. That's why at MASSolutions, we’ve built a business-to-employee program, or B2E marketing for short, to help you effectively communicate with your employees. We’ve taken our years of experience in B2B and B2C marketing to create an approach that will improve the communication within your company. Listen to this episode of the No BS Marketing Show to get a better understanding of B2E marketing. Enjoy!

305: How Best Buy Avoided an Amazon Overhaul

Tue, 25 Jun 2019 00:00:30 -0400

In a way, the Best Buy and Amazon story is reminiscent of David and Goliath.Even though Best Buy hasn’t defeated the e-commerce giant, Amazon, just yet, they are holding their ground.How is Best Buy doing it?Dave explains in this episode of the No BS Marketing Show.

304: Ask Dave – Where Will Ad Agencies Be If They Don’t Focus on REAL Marketing?

Tue, 18 Jun 2019 11:00:13 -0400

You asked, Dave answered!We're featuring a new segment of the No BS Marketing Show, Ask Dave, where Dave answers questions about everything from leadership to marketing.In this episode, he's asked, "Where will the largest ad agencies be in five years if they don't start focusing on REAL marketing?"Listen to this episode to get his answer!If you have a question that you'd like answered, send Dave an email to dave@massolutions.biz and he'll answer it on an upcoming episode of Ask Dave!

303: Beyonce, Reebok & a Rumor

Tue, 11 Jun 2019 11:00:56 -0400

In this episode of the No BS Marketing Show, Dave and Maria talk about a story that involves Beyonce and Reebok.Yes, it sounds random, but there's more to it than meets the eye.Listen in as they discuss how both external and internal crisis management can make a big difference when a rumor spreads like wildfire.

302: Ed Shriver, Strada Architecture, LLC., Pt. 2

Thu, 06 Jun 2019 11:00:26 -0400

In part two of my interview with Ed Shriver, a founding partner of Strada Architecture LLC., we continue our conversation about the evolution of his career in architecture.In this episode, Ed delves deeper into how working with Disney positively impacted him, how he and his partners at Strada have evolved over time, and how they Design with People in Mind®.Enjoy!

301: Ed Shriver, Strada Architecture, LLC.

Tue, 04 Jun 2019 11:00:45 -0400

In this episode of the No BS Marketing Show, Dave sits down with Ed Shriver to talk about his career path and how his time in the military provided him with valuable life lessons that he continues to leverage as an architect.Enjoy part one of our two-part interview with Ed Shriver, a founding partner of Strada Architecture LLC.

300: No BS Marketing Show Hits Major Milestone

Tue, 28 May 2019 10:35:13 -0400

We're excited to share with you the 300th episode of the No BS Marketing Show!In this milestone episode, Maria Marchewka, a Content Specialist at MASSolutions, flips the switch on Dave and asks him about his podcasting journey so far.This Q&A session is going to be valuable for people who currently have a podcast, are thinking about starting a podcast, or simply love listening to podcasts.Enjoy!

299: Storytelling Matters

Mon, 20 May 2019 11:30:59 -0400

Storytelling matters.While it can be tempting to use hyperbole to get your point across, it can be a detriment to your overall messaging.In the world of marketing, substance and storytelling go hand-in-hand and your goal should always be to tell a real story in the most memorable way. How do you do it?Dave tackles this topic in this episode of the No BS Marketing Show. Enjoy!

298: Arnie Burchianti, Healthcare Leader

Tue, 14 May 2019 11:00:36 -0400

In this episode of the No BS Marketing Show, Dave sits down with healthcare leader Arnie Burchianti to talk about everything from building and scaling a business to the importance of taking the time to ask questions and listening in order to grow.Arnie also discusses how his time at Duquesne University, where he graduated with a Master's Degree in Physical Therapy and a Bachelors Degree in Health Science, and his participation in the University of Pittsburgh's Entrepreneurial Fellows Class taught him invaluable skills and lessons that he continues to use every day.If you're interested in entrepreneurship and leadership, you'll want to give this episode a listen!

297: Take Your Child to Work Day with Felix Gatti

Wed, 08 May 2019 11:16:49 -0400

From Pokemon characters to the great debate about whether it's called "soda" or "pop," this special "Take Your Child to Work Day" episode of the No BS Marketing Show features an interview between our very own Mike Gatti and his son, Felix.Enjoy!

296: Clyde Horner, Vistage Chair

Tue, 30 Apr 2019 11:00:08 -0400

"Who taught you how to have a valuable conversation?"It's a difficult question to answer but it's one that today's guest, Clyde Horner, has been asking his new Vistage members for a number of years.Listen in as Dave and Clyde talk about leadership and how important effective communication methods are in having valuable conversations with others.

295: Crazy Busy Game of Frustration

Tue, 23 Apr 2019 11:12:57 -0400

Are you playing the crazy busy game of frustration? Is your plate filling up with tasks that you are struggling to complete because your boss asked you to, or your teammates are swamped? Listen as Dave explains the dangers of attempting to juggle too many tasks and how you can properly manage them.

294: Lisa Rios, CEO of the LDI Group

Tue, 16 Apr 2019 11:00:18 -0400

This week's episode features Lisa Rios, CEO of the LDI Group and a chair of VISTAGE. Lisa began her leadership journey in the school of hard knocks, where she learned to rise to the top of industries that were male-dominated. Listen as Lisa details the importance of the leadership and followership relationship; from understanding culture, showing respect, learning discipline, growing from mistakes and more.

293: Kyle Smart, Partner and Chief Medical Officer of CVMG

Tue, 09 Apr 2019 11:00:41 -0400

This week's episode features Dr. Kyle Smart, Partner and Chief Medical Officer of Cucamonga Valley Medical Group (CVMG). Listen as Kyle shares his leadership journey, from starting in construction, then on to medical school, and eventually to opening his own practice.

292: What Worked at Apple Didn’t Work for JCPenney

Tue, 02 Apr 2019 11:10:59 -0400

What do Apple and JCPenney have in common? Ron Johnson.Ron Johnson was originally known for making the Apple Store into the popular platform that it is today. He took that success and left Apple for JCPenney where he became their CEO in 2011. However, his successes at Apple did not translate well to JCPenney. Listen as Dave explains what Johnson could have done to improve JCPenney's brand and marketing.

291: Senior Leaders: Stop Misperceiving Marketing, Because It’s Costing You Money

Tue, 26 Mar 2019 11:00:43 -0400

Senior leaders are commonly misperceiving marketing, which is resulting in a loss of money. Marketing is not just data. Real marketing uncovers what the unique story is through marketing intel, research, and real marketing segmentation. Listen as Dave explains the four strategic marketing KPIs that you and your company should use to better your strategy, lifetime value, and decision-making processes.

290: Buying Someone Food Is Not Marketing

Tue, 19 Mar 2019 04:32:44 -0400

Buying someone food is not marketing. Instead of attempting to sell your client by pleasing their palate, focus instead on their wants and needs. Listen to this week's episode to learn about the six ways that you can focus on real marketing to better serve your clients and your company.

289: Industry Experience is an Added Bonus, Not a Top Priority

Tue, 12 Mar 2019 04:26:18 -0400

Focusing too much on industry experience during the hiring process can limit potential or result in a bad fit for the organization. Instead of searching for an exact experience match when screening potential new hires, focus first on the person's attitude and outlook. Listen to learn more!

288: A Few Good Lines

Tue, 05 Mar 2019 04:19:47 -0500

Do you suffer from cliché overload? Do you or those around you use clichés to explain away a problem or situation? Listen as Dave explains how to steer away from clichés to improve your professional and personal life.

287: The “Not My Problem” Problem

Tue, 26 Feb 2019 04:18:14 -0500

"That's not my problem." How often do you think that when a new process is implemented, a new idea is proposed, or a client is unhappy? Listen as Dave explains why the "Not my problem" problem is one of the biggest roadblocks to change and how you can overcome it.

286: Do You Have a Minute?

Tue, 19 Feb 2019 11:15:26 -0500

If a co-worker asks if you have a minute to talk, how often do you say no? Did you know that failing to properly manage office interruptions can have negative effects? Listen as Dave recaps a study conducted by Basex detailing what happens when interruptions aren't properly managed in the office.

285: What Would It Take for You to Fire A Client? 3 Ways to Find and Keep Customers that Fit

Wed, 13 Feb 2019 11:00:29 -0500

We've all encountered a difficult client, but have continued to work with them because "the customer is always right." Right? Not exactly. Listen to learn three ways that your company can find and keep customers that fit.

284: Everybody Loves Quacking: How a Risky Duck Decision Grew AFLAC’s Business

Tue, 05 Feb 2019 11:30:05 -0500

What's the story behind AFLAC's famous white duck, and why has it left such an impact on the company? Listen to learn how Daniel Amos, Chief Executive Officer of AFLAC, utilized marketing intel to create a brand that stood out from the competition. Also, listen for Dave's five tips that any company can learn from AFLAC's example.

283: Hey, YaJagoff! Maybe You Should Consider Podcasting

Thu, 31 Jan 2019 14:40:18 -0500

Unbelievably cold weather didn't deter Dave! He delivered a talk on the hot topic of podcasting at the “B2B-TO-YB” podcasting event hosted by the YaJagoff! team.During his presentation, Dave shared staggering statistics to show the rise in popularity of podcasting, the eight reasons you should be podcasting, and why it’s an important part of a company’s overall content marketing strategy. Listen to hear all eight reasons!

282: Four Key Takeaways from Gillette’s Be Better Ad

Thu, 24 Jan 2019 13:53:45 -0500

Gillette's Be Better ad has generated many conversations, both positive and negative, since its release. While the ad may seem controversial, there are four key takeaways that listeners can learn from this advertisement. Listen to learn all four.As mentioned in the episode, listen to Dave's podcast about Nike's ad with Colin Kaepernick to see the similarities between both ads for yourself.

281: Quick Messaging Tip: 20% Off

Thu, 17 Jan 2019 11:17:53 -0500

Listen to Dave’s quick messaging tip about how to use 20% off to improve your Marketing ROI.

280: What I Learned From Chuck Noll That Can Help Any Leader

Fri, 11 Jan 2019 11:50:20 -0500

Last week, Dave talked about how our listeners can learn from Mike Tomlin's Press Conference. This week, Dave discusses what he learned from another Steelers' Coach, Chuck Noll, at a very young age.

279: What You Can Learn from Mike Tomlin’s Press Conference

Wed, 02 Jan 2019 17:25:51 -0500

Image Courtesy Wikipedia CommonsMike Tomlin's season-ending press conference was informative. Listen as Dave recaps the conference and provides six ways to improve your personal and professional communication.

278: Highlights of 2018 PT 1: Aaron Watson

Thu, 27 Dec 2018 10:55:07 -0500

There were many great guests on the No BS Marketing Show in 2018. As the year comes to an end, Paul Sandberg, member of the MASSolutions team, highlights some of the best content shared with us. Listen to hear the top tips shared by special guest Aaron Watson!

277: The MASS Holiday Special Featuring Jen Saffron

Thu, 20 Dec 2018 14:59:26 -0500

Get cozy by the fire and listen to the MASSolutions holiday special! This episode features not only the MASS crew but also Jen Saffron, proprietor of Sprezzatura. Sprezzatura is a catering and cafe business that specializes in customized Italian and Italian-American food.At Sprezzatura, everyone is welcome to the table, but will this hold true after spending an evening with the rambunctious MASS team? Listen to find out. Also, be sure to visit Sprezzatura's website to satisfy your cravings and cover all your catering needs.

276: Logos: Why Simple Is Better

Tue, 11 Dec 2018 11:30:59 -0500

Which logo is best? Large, medium, or small? Flashy, simplistic, or minimalist? Listen to learn how to leverage art and science to craft the best logo for your company.

275: 8 No BS Ways to Reach Your Board, Investors, and Senior Management

Wed, 05 Dec 2018 12:30:52 -0500

Presentations are seemingly inescapable and so, too, are the negative feelings that come with them. Is there a way to create a great presentation to pitch to audiences without underwhelming or overwhelming them? The answer is yes. Listen to learn about eight no BS ways to reach your board, investors, and senior management through great presentations.

274: Substance and Storytelling

Thu, 29 Nov 2018 15:40:08 -0500

Storytelling is a term we hear all the time. How often is the substance within these stories misconceived, though? Listen to learn more about the importance of truthful storytelling and cut the BS.

273: Learning from…Ben Roethlisberger?

Wed, 21 Nov 2018 14:53:37 -0500

Image courtesy of Wikipedia Commons Learning from...Ben Roethlisberger? How did Big Ben change his approach to messaging for the better? Listen to learn more.

272: What the Fact? The 4-1-1 on Facts and Truths

Thu, 15 Nov 2018 13:41:14 -0500

In this edition of “Words Matter,” Dave takes a quick dive into the semantics of the words “fact” and “truth.”You might think they’re interchangeable, but the fact of the matter is these two words don’t mean the same thing and the truth is they are not always synonymous.Huh?!Dave clarifies in this episode of the No BS Marketing Show!

271: Clip Show – Chuck Gounaris

Wed, 07 Nov 2018 14:53:49 -0500

It's my first "guest" host of the No BS Marketing Show. By guest host, I mean I did the intro and the outro. Listen to me (Mike Gatti) getting comfortable with being uncomfortable as Chuck and Dave talk about Ross Perot, Corporate Culture Shifts, and IBM.Listen to the full episodes here and here.

270: Cultivating Curiosity

Thu, 01 Nov 2018 11:00:01 -0400

Curiosity killed the cat, but it sure does help business. Research shows that many leaders neglect to foster curiosity in the workplace. Listen to learn five ways to commit to curiosity and cut the BS.

269: What’s The Deal With Strategic Marketing?

Thu, 25 Oct 2018 12:00:16 -0400

What's the deal with strategic marketing? Do leaders in your company know how to drive marketing data capture? Remember that there are eight reasons why companies become BS Marketers. You can avoid each of those eight and do real marketing that achieves real results. Listen to learn more.

268: Aaron Watson, CEO of Piper Creative, P2

Wed, 17 Oct 2018 11:00:14 -0400

Aaron Watson, CEO of Piper Creative, shares the important traits that a marketing company should have to engage employees and clients alike. Listen to hear part 2!

267: Aaron Watson, CEO of Piper Creative

Wed, 10 Oct 2018 15:13:09 -0400

Learn how an Ultimate Frisbee national champion became an expert storyteller. Aaron Watson, CEO of Piper Creative, has developed a creative storytelling approach for both his clients and his business. Listen to hear Aaron's story!

266: Sophie Eureka No BS Boot Camper

Wed, 03 Oct 2018 11:00:25 -0400

What’s it like working for MASSolutions from the perspective of an intern? Hear all about it from MASSolution’s first-ever “No BS Boot Camper,” Sophie Eureka, as she details her time as a part of the MASS crew.

265: Podcasts Inspire Conversation

Tue, 25 Sep 2018 16:28:32 -0400

When it comes to reaching your audiences, blogging and podcasting go hand-in-hand. Podcasts are a great way to inspire conversations. Blogs are a great way to promote thoughts and ideas. Have you tried your hand at both?

264: Mark Zini P2

Tue, 18 Sep 2018 15:19:29 -0400

Mark Zini, Founder of Club Leaf and Bean, made serious history on his guest appearances on the No BS Marketing Show. He was the first ever guest to record in the No Bullshit Lair and podcast studio. But even more exciting, Mark received confirmation mid-show that they are ready to break ground on Club Leaf and Bean's second location, signifying major growth for Mark, his team, and their unique company.How did Mark achieve such serious growth? He didn't rush. One of his biggest lessons so far has been that sometimes you have to let your foot off the gas pedal a little bit and focus on what's right in front of you.With all the excitement and success Club Leaf and Bean is celebrating right now, Mark and his team have the same goal: to consistently create something that's different and true.All that and more on this episode of the No BS Marketing Show.

263: Mark Zini P1

Thu, 13 Sep 2018 11:37:51 -0400

Cigars, relaxation, business, entertainment. Club Leaf and Bean (Pittsburgh, PA) is whatever you want it to be. Mark Zini, Owner and Founder of Club Leaf and Bean, is our guest on this episode of the No BS Marketing Show.Zini tells us how he found his path in the entertainment business which led him to start an innovative, one-of-a-kind cigar club. In 11 short months, Club Leaf and Bean grew out of their carriage house space and built a technology-driven 4,800 sq. ft. compound for their members. Listen to learn how Mark and his team achieved such incredible growth in a short period of time.

262: Le’Veon Bell, Cut the BS!

Fri, 07 Sep 2018 15:58:42 -0400

Le'Veon Bell, cut the bullshit!

261: Why Nike’s Colin Kaepernick Ad was the Safe Choice

Wed, 05 Sep 2018 15:42:10 -0400

Image courtesy of Nike | CBS News Nike's latest campaign has caused quite the political stir, even getting a serious response from President Trump. Their decision to join Colin Kaepernick and many other professional athletes' protest was a controversial choice. But believe it or not, it was a safe choice.From focusing on their target markets to serving powerful messaging, this week's episode explains why Nike's Kaepernick ad was No Bullshit. Take a listen.

260: When You Give Millennials Microphones

Thu, 30 Aug 2018 10:13:36 -0400

Is this recording?

3rd Year Anniversary of The No BS Marketing Show (P2)

Tue, 28 Aug 2018 16:43:26 -0400

Great Scott! On Part 2 of the No BS Marketing Show's 3rd Year Anniversary celebration, we do some time travel. Tom Rodriguez, No BS Legend, is back as the host and he's asking some tough questions. Dave explains how he found his "Why," which explains that any company in the world deserves to do real, no bullshit marketing.Dave explains where he sees MASSolutions headed in the future and just exactly how he hopes to get there. Learn about MASSolutions' past, present, and future in this special celebration episode.

3rd Year Anniversary of the No BS Marketing Show (P1)

Tue, 21 Aug 2018 16:42:15 -0400

It seems like there's been a lot of milestones lately at MASSolutions. Dave Mastovich, MASSolutions' CEO and Original No Bullshitter, celebrates the 3rd anniversary of his podcast, The No BS Marketing Show! Part one of the anniversary celebration is all about Dave's journey. Tom Rodriguez, No BS Legend, is the host and Dave is back in the hot seat.Listen to learn about Dave's journey to being Bullshit Free and a podcast host in this special episode.

256: Po Shen Loh P2

Thu, 16 Aug 2018 09:16:23 -0400

Po Shen Loh, Founder of Expii, wants to improve mathematics across the country. But like a true No BSer, Po Shen Loh adapts to his audience and customers by changing content to meet their wants and needs. Expii seeks to educate its students through relatable scenarios, such as life experiences, and engaging content. That way, students think they can do math, too.What's the biggest takeaway? The way you can learn any topic is not by seeing a single lesson, but by doing problems in that topic until you get stuck. If you practice problems and you do them correctly, Expii automatically challenges you with harder problems. If you do those incorrectly, you get some easier topics. When you're stuck, all you have to do is click a button and learn the reason behind the lesson. That sounds a lot like "Understanding the Why" to us at MASSolutions!Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

255: Po Shen Loh P1

Tue, 14 Aug 2018 23:37:28 -0400

Po Shen Loh is the National Coach for the USA International Math Olympiad team. He's not focused on training students for tests. He's focused on taking the top mathematician high school students in the country and teaching them how to be successful for the rest of their lives. He is also the Founder of Expii, which brings math to life through personalized learning, videos, and creative puzzles.On this episode of the No BS Marketing Show, Po tells us what it's like to win a mathematics olympiad medal, as well becoming the team's coach. Additionally, Po walks us through his career path which took him to England and then ultimately to Carnegie Mellon University.Po's goal was to lift the interest and ability in math across America. But there was a problem: there was no money, he was one person, and he had no government connections. Listen to this episode to learn how Po overcame these obstacles to create Expii, the place where students are given resources to become a new generation of creative and analytical thinkers.

254: Natalie Bencivenga P2

Thu, 09 Aug 2018 10:48:31 -0400

"We are all in this together, and constructive conversation can lead to positive action that can make great change for all of us."Boom.That powerful quote serves as the foundation of Natalie Bencivenga's, Pittsburgh Post Gazette's SEEN-Editor, foundation of her Big Idea. During Part 2 of Natalie's appearance on the No BS Marketing Show, we discuss her digitally syndicated national advice column, Ask Natalie. We also discuss the importance of having transformative conversations that drill deeper into the why behind many organizations and events.Connect with NatalieLinkedInTwitterAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

253: Natalie Bencivenga P1

Tue, 07 Aug 2018 16:31:20 -0400

A deferred seat in medical school, perseverance, and meeting freelancers in coffee shops. That's what led Pittsburgh Post Gazette SEEN-Editor, Natalie Bencivenga, to her successful career in journalism. Dave and Natalie discuss her journey from studying biology, philosophy, and chemistry at the University of Pittsburgh to starting and running her own magazine that gained 25,000 monthly readers.Natalie breaks down tough decisions she's faced such as parting ways with a business partner and shares with us a meaningful quote from Arianna Huffington: collaboration is the new competition. All that and more on episode 253 of the No BS Marketing Show.Connect with NatalieLinkedInTwitterAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.bizRemember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

252: Mike Malatesta P2

Thu, 02 Aug 2018 10:46:40 -0400

In 2003, Mike Malatesta sat down and wrote his goals sheet. He planned for the next 10 years (2013) and then 10 years after that (2023). That's when it occurred to him: he wouldn't achieve his goals if he was still running his business. This realization came at a good time as he geared up to sell his waste management business that he built from the ground up.Listen to this episode for tips on how to approach your manager when you're feeling burned out in your job, ways to be the best leader and influencer possible, and for a book that just might change your life.Key Takeaways[02:27] Mike's BS'er Moment[05:09] Being Influenced and Being Influential Transparency and vulnerability are okay Continue to educate yourself[0827] Advice to the Burned Out Employee Do you think you can change your situation? Osmosis presumption Be introspective Have a conversation[11:50] Addressing the Conflict[14:17] Mike's Goals Developed goals sheet in 2003 Wouldn't accomplish goals while running the business Non-fiction and fiction books MikeMalatesta.com[22:05] Productivity Tip Read Think and Grow Rich by Napolean HillResources MentionedMikeMalatesta.comThink and Grow RichAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

251: Mike Malatesta P1

Tue, 31 Jul 2018 12:45:30 -0400

Like most college kids, Mike Malatesta had a job. Mike drove a garbage truck, which ultimately awakened his passion for waste management. He rode his experience and excitement into a top company's Management Trainee program upon graduation, leading him to five different locations in five years. But after a few years, he was let go and forced to find a new job where he found himself hating his new position.Mike's path is similar to many. What's vastly different is that Mike took his poor situation and turned it into an entrepreneurial success by starting his own company. From zero employees and sales, Mike and his skilled team built a $45 million waste management company that successfully completed 14 acquisitions.How'd he do it? Organic and acquisitional growth, redefining his self-evaluations, a fantastic executive assistant, and hard work.Listen to Mike's journey from a management trainee program to beginning his own $45 million company. You never know, Mike's words could spark your own ideas.Key Takeaways[01:30] Mike's Journey Drove garbage trucks during college Began Management Trainee program after graduation...5 locations, 5 years Let go after a few years, hated new job Started his own business, surrounded himself with great people[03:49] Completing 14 Acquisitions Started with zero knowledge Figured out their business model in 1998 50:50...50% Organic Growth, 50% Acquisition[06:17] Key Indicators for Acquisitions Established geographic areas Is it beneficial to us and our customers? The "I can fix anything" mentality didn't always work out There are lessons to be learned in everything you do Matrix Filter[09:07] First Major Realization Took 10 years to realize his self-evaluation was measuring the wrong thing Moving the business forward is what success looks like[10:45] Evolution of Entrepreneurial Growth Wrong mind-frame when beginning professional growth exercises Key change: hiring an executive assistant[13:48] Dave's Deal With Delegating Corporate Dave's delegation was different When selling MASSolutions and himself, it's hard Things change when it's your name and business[17:19] Mike's Depth of Control "I had too many reports!" About 9-11 Ideal amount of reports: 4-5 Progress not perfection Set the vision, stay approachable and connectable, be a cheerleader[20:01] Mike's Why Change the game, industry transformer Look, feel, act and perform differently than others in the industry Focused on people, production and profits Created their own branded language, got massive buy-in[23:10] Vision With Language Sales Reps were Results Advisors Earth Conversations NOT sales calls[25:37] Internal Communication and Messaging Going over 'Why' over and over Emails, phone calls, videos Branded trucksAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

Episode 250!

Thu, 26 Jul 2018 10:43:08 -0400

We're trading places like it's 1983. To celebrate the 250th episode of the No BS Marketing Show, Dave Mastovich is our guest and Annie Spewak is our host. Say what?!This show is all about how Dave got to where he is today: CEO of MASSolutions, Speaker, Author, and professional No BS'er. From DJing weddings to marketing turnarounds to leading a billion-dollar HealthCare giant...Dave's story is full of excitement. As if that surprises anyone.Key Takeaways[01:33] Dave's DJ Past Different DJ philosophies Would Bonita be a wild guest? How someone tried to ruin Dave's equipment[05:25] The Life of DaveFamily's impact Sports, music, pop culture Challenge to write and speak Dave Mastovich's glare Humbled Comic book creation[11:22] Dave's Path Turnaround marketing at radio stations Dave left the music on his demo tape "The big glorious job" wasn't so glorious[17:29] Getting Comfortable With Being Uncomfortable When someone tells you that you can't or won't be able to do something Do things that no one else, or you, want to do. It'll change you. Prioritize lists[22:12] Knowing Your Value "They didn't see value in you until you left."[24:27] UPMC and Monongahela Valley Hospital Thankful for John Paul, Jeff Romoff and Tony Lombardi Dave needed to know he could lead in a stable environment Functioning in highly structured environments When Dave argued with a surgeon on his morning jog every day for over a month[29:45] UPMC Great place, not the right fit Dream job, but it's just not right[30:25] MASSolution's Culture Learning from the past bad culture moments Avoiding mistakes Predictive Index Balance, do what you need to do Everyone deserves real marketing[35:18] What's Success P1? Success like beauty is in the eye of the beholder Define what success means to you Real marketing for all...am I doing real marketing?[39:45] Dave's Go-to Basketball Move[43:30] If MASSolutions Was a Comic Book, What Would It Be?[44:56] Dave's Player Picks Lebron VS. Michael[49:40] What's Success P2? Be passionate, work hard Money is just a way to keep score

249: Mike Mastovich Storytelling P3

Thu, 19 Jul 2018 09:46:19 -0400

At MASSolutions, we can't help but talk about sports sometimes. It's in most of our DNA! Especially Mike Mastovich's. Mike's a Hall of Fame Sportswriter and one kickass storyteller.Listen to this special Mini Mas-ode to hear one of the greatest hockey stories of all time. If you're a slapshot fan, you'll love this.Next week we're celebrating a special milestone: The No BS Marketing Show's 250th Episode!! Don't miss out.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

248: Mike Mastovich Storytelling P2

Wed, 11 Jul 2018 16:09:14 -0400

Welcome to the Jungle: the MASSolutions Jungle! On this throwback episode of the No BS Marketing Show, King Storyteller, Mike Mastovich tells us how to survive in the jungle of PR and Marketing.It's all about having a thick skin.Listen to Part 2/3 of this special mini-episode series to find out what the best slogan form 1987 truly was.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

247: Mike Mastovich Storytelling P1

Wed, 04 Jul 2018 07:10:11 -0400

He's one of the greatest, and he's one of us. Mike Mastovich is a Hall of Fame Sports Writer and the MASSolutions PR Guru. One of his greatest strengths is something that every brand needs: powerful storytelling.We're kicking off this 3-part mini-series with an incredible war hero story that helped connect a fallen World War II veteran's helmet with his family. How did it all start? Facebook.Listen to Part 1 and keep your eyes out for Part 2 soon!Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

246: The Power of Mentors

Thu, 28 Jun 2018 13:32:17 -0400

Remember the scene in The Karate Kid when Mr. Miyagi makes Daniel wax-on and wax-off for hours? Everyone who watched the movie probably thought: why is he making Daniel do this? Because Mr. Miyagi saw potential in Daniel and knew where he could go with hard work, dedication, and direction.If you're a manager, leader or coach, you've probably had your own mentor or two down the road. The thing about mentors is that their impact turns into a legacy. When you teach someone a lesson they find valuable, they're likely to pass it onto others who then pass it onto others.Annie Spewak is back on the No BS Marketing Show for the third time (she's catching up to some of the No BS Greatest: Carter and T-Rod). Dave and Annie talk about mentors who have helped shape them into the people and professionals they are today. Since it is Dave and Annie after all, they tell stories about coaching and how they had to shift their focus from sports to what really matters.If you've ever felt behind on work or like the piles of To Do's are adding up, you'll walk away from this episode with a valuable lesson on how to balance your time and get your projects back on track. What are you waiting for?*We apologize for the quality of the audio, but it was WAY too hot to record without the AC on. Cut us some slack!*Key Takeaways[01:43] So What Really Matters? Results, not pedigree Read more in our blog here[11:20] Annie's Mentors John Locke: find a mentor. Ask them to be your mentor. Dr. Ann Jabro Dave Mastovich, he doesn't have a choice! One thing in common: mentors make you work hard Mentors do not have a book of answers[14:03] When a Leader Sees Potential Push your best players and employees harder because you see value in them They're on you because they care about you[15:55] Dave's 3-5 Hour Trick Sports are cool, sports are fun. They're not your life. How to spend only a few more hours to get your work back on track[18:37] Annie's Shift in Focus From sports to self What do I want to do? Taking time to focus on what you want to do and what you need to do Life happens[01:43] Using the 3-5 Hour Trick Correctly When you get behind Understand that this isn't forever It's not working more, it's getting your balance back[21:10] A Mentor's Legacy The impact goes beyond you When you impact someone, they impact people[22:02] The MASSolutions Team No Slackers! Hungry, passionate Everybody works hard, together and for each otherAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

245: Dave Goes On YaJagOff!

Wed, 20 Jun 2018 12:57:31 -0400

Yinz ever heard that it rains every year during the Three Rivers Arts Festival? Ya know, the one dahntahn by the Gateway Towers and The Point n'at?This special episode features Dave on the YaJagOff Podcast at the Three Rivers Arts Festival. Dave, Rachael, John, and guest Douglas Dedra are talking everything from BBQ, booze, Dave's street cred, and real No BS Marketing.Whether you're a yinzer or not, you won't want to miss this.Key Takeaways[01:50] Live at the Three Rivers Arts Festival[09:05] John's Revelation Through Dave First time they ever told their story Helped them get their image gelled together Professional and true understanding of podcasting[10:30] The Why Behind No BS Marketing Dave's background is pure marketing Show it about strong communication and leadership No BS vs. BS Marketing Art and Science of Marketing[11:42] Big Takeaway for Listeners Great podcasters like Gary V and are inspirational, but how much is real? No BS Marketing Show brings real people like Chris Brodman How real businesspeople communicate and lead effectively[12:46] Getting Guests to Talk Getting rid of soundbites through open-ended questions Making it about the guest Let people tell their story in their own way Silence isn't a bad thing. It's golden.[17:15] Power in Podcasts You get to see everything unfold Form connection with hosts, see who they are and what they're about[17:52] Who Would You Love To Have As Your Next Guest? Lebron James Bill Peduto People who lead and communicate[19:55] Who Is Your Favorite Famous Family? Douglas: The McFlys Dave: The Osbournes[23:28] Dave's Street Cred How Dave got banned from iTunes like 2 Live Crew Ya Damn Right!Link to full YaJagOff Episode: "It's Saturday With an Art Start".Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

244: Rick Irwin P2

Thu, 14 Jun 2018 08:44:40 -0400

Imagine you take over multiple new properties. The existing employees are intimidated by your new systems and processes. What would you do? Rick Irwin, CEO of IntegraCare, says the best thing to do is be completely transparent and get the right management in place.Our longest standing client, Rick Irwin from IntegraCare is back for Part 2! He's a progressive leader who believes in transparency and persistence. Listen to this episode to learn how you can build trust with new and existing employees.If you're a recent college graduate or soon-to-be graduate, you'll learn what CEOs are looking for in their new employees.Key Takeaways[00:29] Hit the Bullseye[05:28] Property Turnarounds Opportunities to add things we do well Begins with an honest assessment Everything goes back to leadership Earn trust[12:06] New Leadership, Big Changes Salaries and systems New systems=intimidating Consistent controls on sales, marketing, processes How will existing employees react to new systems?[14:48] Suffered to Learn Dysfunction=suffering Teaches you to be accountable and to get the right management in place[16:41] New Properties and the Big Picture Transparency is key, especially financially Managers see their budget fit into a whole Gives a "why"182:43] Rick's BS Moment First job out of school was in sales Trained to use highly manipulative techniques then Learning the customer and their needs was much easier "Persistence will overcome sins" Bullshit doesn't work anyway[22:29] Advice to College Grads If you're like the most of us, you think "How do I decide?" Get a job with a company that gives you the most autonomy Attitude: I'm here to learn, work hard and I know my place Humility, passion and aggression[26:53] Do Grades Matter? Grades don't reflect if you're smart or not Persistence and hard work matter Gratitude mattersAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz. Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

243: Rick Irwin P1

Tue, 12 Jun 2018 15:20:35 -0400

Unpopular Opinion: The Customer Isn't Always Right. Imagine that... The customer is sometimes wrong! Especially in health care. Rick Irwin, CEO of IntegraCare, joined the No BS Marketing Show to talk leadership and company culture. IntegraCare is a trusted leader in senior living with over ten communities that offer assisted living, independent living, Alzheimer's care, and dementia care.Rick and the rest of IntegraCare take a 3-dimensional focus that starts with valuing their team members. From there, he believes that the quality of life IntegraCare's residents AND their families will vastly improve.Listen to this episode of the No BS Marketing Show for tips on how you can be a stronger leader that builds a core company culture. You'll learn why people aren't accustomed to transparency, but why you should always be honest, transparent and expressive as a leader.Key Takeaways[00:29] Cut the BS[05:05] How to Successfully Convey Mission, Vision, Values Live up to it and deliver it Can you deliver? IntegraCare's unique mission[06:35] Messaging Challenge at IntegraCare People say the customer comes first, but the customer isn't always right...especially in healthcare Starts with caring for your employees Employees should know their value, importance and that they matter[08:13] How Do You Get Everyone to Live the Mission? Difficult, not always successful... a continuous process Leaders have to live it and reinforce it Part of every decision and action in leadership hire people who embody your values innately Programs and rewards system[11:09] Importance of Executive Directors Act as CEO of each living community Need to be emotionally mature and able to deal with stress Have to be brutally honest Burden of leadership[14:18] Rick's Spiel Comfortable with your self, must be transparent, express concerns or mistakes Rick and Dave's story of Rick's spiel gone almost-wrong[17:20] The Struggle of Feedback and Transparency Not everyone is ready for transparency The most powerful tool you can have Nothing to fear if you have nothing to hide No Surprises[22:32] Rick's Path and Reason for Starting IntegraCare Rick and Loriann Putzier worked for difficult employers Dissatisfied with working for bad bosses Started a company that could be different and genuine Acquisition strategy Experience with private equity and venture capitalists Experiences with failures and successAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

242: Pittsburgh Business Show Panel P2

Thu, 07 Jun 2018 09:49:06 -0400

What's better than one Pittsburgh Podcaster? FOUR Pittsburgh Podcasters.Listen to four of the greatest (in our humble opinions) PGH Podcasters share their stories on how and why they started podcasting. This episode covers everything from content to engagement to creating a podcast.Key Takeaways[03:51] What Even is A Podcast? Audio on demand[03:47] Advertising Perspective on Podcasts Listening on purpose Much more effective Longevity of podcasts ads[13:31] "Advertorial" Advertisement + Editorial Merging markets Are we immune to ads? "News you can use"[14:36] Data and Relevancy Learn the percentage of how many people listen to a show in its entirety Authentic ads[16:35] How Does One Produce a Podcast? Perfect is the enemy of good Step-by-step How much are you willing to invest?[20:34] Ask Yourself: Why? Is it beneficial? Who's my audience? Develop a marketing plan Collaboration is the new competition[22:29] Content Strategy and REAL Marketing Segmented audiences QUALITY of listeners not the QUANTITY of listeners 2 why's=What's the Big Idea?[25:14] Let's Talk Engagement Who not how many Are you reaching who you want to? Are they engaging?[29:29] Allegiance to Podcast Guess how many people have listened to podcasts before? And in the last month? HINT: it's more than the # of people who have been on Twitter[36:14] Audience Q&AAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.Podcasts:YaJagOffThe Broadcast Podcast

241: Jan Elliott

Wed, 30 May 2018 14:00:00 -0400

Jan Elliott worked for businesses through a portion of her professional life when she realized she wanted to be an entrepreneur. Jan felt most fulfilled as she helped guide women through financial management and coach them towards empowerment by locating the root of their limiting beliefs.Jan wrote the book Faith Full Retirement and began the Pittsburgh chapter of eWomen Network, a community of women who help women through support, coaching, and mentorship. She currently serves as the Managing Director.Listen to this episode of the No BS Marketing Show to learn what sparked Jan's authorship of her book and the journey she took to get to where she is now. This week's episode is all about entrepreneurship, listening, writing and coaching.Listen, subscribe and share.Key Takeaways[00:30] Are Creative Driven Agencies Coming to an End?[04:50] Who is Jan Elliott? Author Interior Design Found herself working with women Taking women to a higher level through financial education[07:42] Writing her Book Emotional journey Decided to share her story Ten ten ten Words flowed onto paper[12:29] When Jan Was a BS'er Meant to be an entrepreneur Saying what people wanted to hear, not what they needed to hear Be authentic and honest[16:30] Helping Women Take the Chance Finding the root of limiting beliefs Putting a process in place Discover, decide, do Put something to paper[18:51] eWomen Network: Who, What, When, and Where Mission Goals Women supporting women[22:16] Tool for Success Get a coach, the right coach Coach vs mentor[24:10] Jan's Mentors[25:40] Marketing eWomen Network in PGH Takes a lot of networking Getting social media involved[27:03] What's the Big Idea? Collaborate, connect, community[27:40] How to Join eWomen NetworkConnect with JanLinkedInAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

240: Coaches Who Are Dads vs Dad Coaches

Wed, 23 May 2018 16:22:41 -0400

"I'm just here for the kids!" said every Dad coach, ever.If you've played sports, chances are that at some point you had a coach who was a parent. But there's a big difference between coaches who are parents and parents who are coaches. In this episode of the No BS Marketing Show, you'll learn about the differences between coaches who are dads and dads who are coaches. From preparation to practice to unique communication and understanding who it's really about, coaches who are dads bring a different type of edge to the table.Listen to learn that good coaching means having excellent communication and leadership. And that goes beyond sports.Key Takeaways[00:37] What is a Coach Who Is A Dad? Bill Belichick vs. Jim[01:32] #1: Practice Preparation Energizes You Enjoy preparing for practice Plan explaining "The Why" so players are willing to do "The How" Communicate key messages[02:30] #2: Loving the Actual Practice "Laboratory" Team concept dependent on individuals' strengths Practice is where you'll make a difference[03:31] #3: Unique Communication is the Goal Talk to each player about something unique to them Skillwise and personally Understand that you care[05:24] Leading is Communicating With Every Target Audience Despite difficult and discomfort Parents, assistants, opponents, officials What do you need to communicate?[07:15] #5: It Isn't About You You and We, not I and Me It's about the kids Make feedback specific and meaningful[08:23] Leadership and Communication Personal and professional growth You won't always be right Be open, be honest, be accurate in communicatingAudible TrialThe No BS Marketing Show is brought to you by Audible.com. Get a free Audible download and 30-day free trial at Audible.com/NoBS.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

239: Chris Rodell

Thu, 17 May 2018 14:23:51 -0400

Chris Rodell, seasoned No BS Marketing Show guest, lives in Youngstown, PA, just right outside of Latrobe on Arnold Palmer Drive. Chris was a freelance writer for publications like Esquire, Playboy, and Men's Health, often writing pieces with creative topics like traveling to the moon.However, once his town changed his street name from Main Street to Arnold Palmer Drive, Chris became the "Voice of Arnie's Army" and was known for the many pieces he wrote about The King, Arnold Palmer.Listen to this episode to learn about Chris' newly released book Arnold Palmer: Homespun Stories of the King. You'll learn all about Random Acts of Palmer and how The King used the written word to spread kindness and joy to friends, family, and fans. Listen to hear stories directly from the Voice of Arnie's Army and learn about the impact Arnold Palmer had on golf, the community, and the people he wrote many letters to.Key Takeaways[00:32] Content Experience Where, when, what, how, why How do you consume content? By them. For them.[05:28] Building a Relationship with The King Coincidental Main Street changed to Arnold Palmer drive Arnold's assistant, Doc, asked if Chris wanted to golf Began writing for A Kingdom Magazine, got to know Arnold well[08:42] Many Sides of Arnold Palmer Further he got in life, the more comfortable he was at home Playing the lottery with people at Giant Eagle Book is more about Arnold, the town and his life Everyone can live like Arnie[00:32] Random Acts of Palmer P1 Made you feel special Sent letter to make peoples day Felt there was power and emotion in writing letters[15:03] Arnold's Final Letter Wrote his last letter the day he died Thanking people for bringing him peaches[16:56] Random Acts of Palmer P2 Sent an acquaintance's father a letter after he had a stroke Letter got there before the family could get there Prostate cancer fighters[18:18] Why Write THIS Book Felt personal, but didn't think he had credibility Being the "Voice of Arnie's Army" 1 part champagne, 3 parts beer[23:35] How the Drink, Arnold Palmer, was Created[24:24] Creating Genuine Content Not about $ Will I have a good story? Enjoyment, happiness, engaging Creative, imaginative[27:11] How Chris Got All the Arnie Stories[29:45] Why Arnie Preferred His Hometown Club "It's just so close."[32:25] Why You Need This Book Can't play golf like Arnold, but you can live like himPurchase the BookSigned Copy: ChrisRodell.comAmazonBarnes & NobleAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

238: Jonathan Potts P2

Thu, 10 May 2018 09:04:10 -0400

Coffee tribes, segmentation, engagement and results: that's what we're talking about on this episode of the No BS Marketing Show with Jonathan Potts, VP of Marketing and PR at Robert Morris University.In this episode, Jonathan tells us how Robert Morris University's eighth president, Dr. Chris Howard, made an immediate impact at the university and in the Pittsburgh community through recognizing the university's big idea: "Big enough to matter, small enough to care."During Part Two, you'll hear how RMU uses real marketing by conducting intel and partnering with Gallup to understand what experiences undergraduate students need to be engaged and successful in their careers. Listen to find out what shows, games, and conferences might be coming to RMU's UPMC Events Center when it opens next year and what kind of an impact that will have on the Airport Corridor.Listen, subscribe, and share.Key Takeaways[00:26] Starbucks VS. Dunkin Two tribes at war[08:25] Jonathan's Draw To RMU Commitment to helping students earn great careers Enhanced value of education offered Differentiate beyond facilities with lazy rivers[10:54] Challenges of Marketing Education No control over the "product" RMU: Are our degrees relevant to market place while still upholding classical values? Being relevant > promotions PA is competitive, need to demonstrate offerings to prospective students[14:23] Marketing Intel and RMU "Return" used to be placement and starting salary RMU focused on 6 experiences in undergrad that correlate with being engaged in alum's careers Employees who are engaged and happy are contributing to their coworkers and companies Surveyed alumni Real marketing[18:34] RMU's Big Idea Dr. Chris Howard's immediate impact "Big enough to matter, small enough to care" Resources and experiences you'd expect at a larger university "Changing the face of online education" You are valued, you are part of a community[21:38] UPMC Events Center Opens next year, replacing the Sewall Center Hosts NCAA D1 Men's and Women's Basketball, Women's Volleyball Conference Center for the airport corridor Host concerts and events UPMC as the title sponsor People's Court[24:08] Jonathan's Tools for Success Project management program called Wrike Great for assigning work and moving projects along Replaces email chains[24:57] Podcast Recommendation Marketing Over Coffee For Immediate Release[26:22] Moon Economic Development Group Facilitator Info sharing What do you need? How can we help? Clear energy in airport corridor RMU is trying to be a good neighbor and partner in the communityResources Mentioned Gallup Wrike Rock'n'JoeAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

237: Jonathan Potts P1

Tue, 08 May 2018 08:00:00 -0400

While Jonathan Potts liked his job as a reporter at the Pittsburgh Tribune-Review, he never felt that it was his "calling" like some of his colleagues felt. But one thing remained certain: he enjoyed writing.From a career in journalism to the VP of Marketing and PR at Robert Morris University, Jonathan Potts has made strategic moves to advance his career, goals, and interests. By leveraging his unique ability to write well and to write well under pressure, Jonathan has excelled through his career in PR and Marketing in higher education institutions such as Carnegie Mellon University and Robert Morris University.In this episode, Jonathan tells us how he knew it was time to make changes in his career and why writing is one of the most important skills you can possess. Jonathan debunks a millennial myth about attitude and explains why he wished he had a more positive attitude early on in his career. We also get to learn about why it's important to "speak truth to power" in your organization.All that and more on this week's episode of the No BS Marketing Show.Key Takeaways[0:31] Wedding Crashers and Marketing The Rules of Crashing by Chaz Ma! THE MEATLOAF! I never know what she's doing up there! CEOs and CFOs never know what marketing is doing over there Rule #71: Research, Research, Research[05:05] More Marketing Misconceptions It's all about creative! Not. A new slogan or new logo won't fix the problem Method to marketing madness There's a real need for research[06:15] Jonatha's Career Path Began in journalism... reporter for 7 years Covered breaking news, local government, public schools and higher education First management opportunity: Bureau Chief Liked writing a lot, but never truly loved journalism Got a job at Carnegie Mellon as the Director of Media Relations[08:18] Journalism and Jonathan's Leap to the Next Chapter Still carries the ability to write quickly Crisis communication and exciting news Respond under pressure Speak truth to power[09:30] The Power of Writing Writing is like a muscle Writing well means writing often Surprising how many people cannot write well Never wanting to stop writing Advice: if you have time and capability, freelance![14:28] Doing Good Things You can have value in corporate jobs Your "callings" You can still do good in other places[15:19] Getting to Robert Morris University Looking to advance and for changes Reached out to Kyle Fisher, his old boss' boss Talked vision for goals and what he could/wanted to do[17:28] RMU's New President: Dr. Christopher Howard RMU is lucky to have someone so engaging Jonathan and his team's role in Dr. Howard's coverage Huge success from Dr. Howard's announcement all the way to his inauguration Dr. Howard and the Pittsburgh business community[19:06] Jonathan's Mentors Kyle Fisher Teresa Thomas Jay Carson[21:28] BS'er Moment Wished he had the attitude that many young professionals had when he was starting his career Didn't always see value in stories and voiced it Advice: be determined to never say "no"[22:46] Speaking Truth to Power Holding your tongue when you should really speak up Say what you need to say Listen to others Be the person who does the right thingAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

236: LIVE from the Pittsburgh Business Show P1

Thu, 03 May 2018 09:00:00 -0400

Ever go to a tradeshow and wonder "so what am I actually doing here?" If you said yes, and our guess is that you did, then this week's episode of the No BS Marketing Show is especially perfect for you.This week's episode was filmed on the podcast stage at the 2nd Pittsburgh Business Show. With tired Pittsburgh businesspeople walking by, Dave and Annie break down the advantages of advertising through podcasts, strategic KPI's and their power, how to get a serious return out of tradeshows and internal data. Listen to learn some of Dave's tradeshow tricks!Key Takeaways[01:23] Sponsored Ads: Podcasts vs. Traditional 85% of podcast fans listen to the entire episode Traditional sponsored content is fleeting Audio on demand 75% of podcast listeners take action from a sponsored message on Endorsed by a show host[02:31] Engagement, Not Size It's not about the size of your following, it's about the engagement Are you reaching the correct target? Is your audience engaged? Taking action?[05:56] Strategic KPIs vs. Tactical Metrics KPIs drive top and bottom line growth KPIs are understood by C-Suite Tactical metric examples: bounce-rate, impressions C-Suite won't feel comfortable with tactical metrics KPIs get budgets approved[07:06] 4 Strategic KPIs That Matter Lifetime Value (LTV) Customer Acquisition Cost (CAC) LTV:CAC Net Promoter Score (NPS)[15:15] Perfect is the Enemy of Good Don't obsess 4 KPIs and never get started Start with an expert Get outside help[17:16] How Much Data Do You Need? Internal data is gold that hasn't been mined yet Bring in outside expertise Start with 3 years of sales data[20:42] Creating a Winning Tradeshow Strategy Pre-game, in-game, post-game WHY did we go? WHAT are we going to do there? Create a plan Build relationships and have meaningful conversations[25:05] Dave's Tradeshow TrickAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

235: How Dave Found His Passion For Marketing

Tue, 24 Apr 2018 18:15:44 -0400

Like most college students and young professionals, Dave wasn't quite sure what he really wanted to do. That is until he went to his first Marketing class where he learned his textbook was literally written by the Father of Marketing, Philip Kotler. From that moment on, Dave decided to follow his passion for real marketing and apply what he learned from IUP.This special episode wraps up the No BS Marketing Show's IUP Business Honors mini-series. Listen to learn more about the MASSolutions team, but also for key takeaways on how you can find your passion, go after your dream job, and get comfortable with being uncomfortable.Key Takeaways[02:26] Meet the MASSolutions Team[10:27] Not Knowing What You Want To Do You DON'T have to know when you're young Try things, do everything Have multiple passions[11:32] Dave Discovers Marketing Philip Kotler-- the literal Father of Marketing Enjoyed marketing class, the assignments, and tests Words matter[14:01] Applying What You've Learned to What You Love Began a DJ business Hitting and pleasing target marketing Do what you love and try what you've learned Apply lessons Dave and Mike started with their passion by writing for sports[15:11] Turning BS Into Opportunities Businesses and jobs were claiming to be marketing...but they weren't! People not understanding marketing ended up being an opportunity Take your job and apply REAL marketing[16:40] Dave's Definition of No BS Marketing[17:43] Taking a Tough Job Worst ranked radio stations in PGH Applied real marketing Radio stations went to #1 and #2 from the power of marketing[19:47] Turnarounds through Marketing Need a great team Apply lessons from college to business Takeaway: Knowledge isn't power... it's potential power Power = having a plan with goals, timelines and applying your knowledge to reach them[22:06] Getting a MBA Back to IUP thanks to a mentor Working for Small Business Insitute in Research and Writing MBAs bring a global perspective Opened a door to health care Takeaway: seize opportunities[24:03] Getting the Dream Job Call "Biggest, baddest health care system" A position with excellent opportunities[25:23] Dream Job and Being Completely Uncomfortable Achieved a dream but felt sick every day Discomfort = growth Dream job was stressful, difficult Takeaway: growth and comfort aren't compatible[26:33] How to Achieve Personal and Professional Growth Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

234: IUP Biz Honors Cohort Visits MASSolutions P2

Thu, 19 Apr 2018 13:25:41 -0400

We're back with another special episode featuring more talented Business Honors students from Indiana University of Pennsylvania's Eberly College of Business and Information Technology. The conversation around news and content consumption and internships continues! Listen to this episode for more ways to reach a younger audience. Here's a little secret: print isn't dead! Key Takeaways[00:30] Meet the Guests![01:24] How Do You Get Your News? Push notifications Social Media Twitter seems to be king! Old fashioned TV and PRINT! ESPN Reddit[03:22] What Ideas Would You Give a Marketing Firm To Better Reach You? Social Media (Twitter, FB, Instagram, Snapchat) Videos with text-on-screen 10-15 second videos Snapchat Discover[05:55] What Kinds of Companies Are You Looking to Intern for? Small businesses Where you're not just a number Big 4 Accounting (start big then go to a small business)Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

233: IUP Biz Honors Cohort Visits MASSolutions P1

Wed, 18 Apr 2018 14:28:29 -0400

We had a great time hosting students from IUP's Eberly College of Business and Information Technology Honors Program. Our day was filled with No BS Marketing sessions on Content and PR, Marketing Intel, and Podcasting! This week's episode is Part One of the student podcast with Dave. Listen to learn about how these students consume content and what types of companies they're hoping to intern for.If your business is looking to reach and engage a younger target audience, you won't want to miss this!Key Takeaways[00:23] Meet the Guests![03:31] How Can We Best Reach You? Social media, social media, social media 6-second videos (okay, some longer ones, too!) Visuals Bright colors[04:35] What types of companies are you hoping to intern with? Welcoming culture Interacting with people Small companies Good causes, having a meaningAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

232: Why Marketing Should Drive Sales

Thu, 12 Apr 2018 13:27:13 -0400

If your business goal is to continue to grow, innovate, and beat your competition, then your marketing should drive your sales. Actually, if we're really getting down to it, marketing should drive a good size of the activity within your organization.Why?Listen to this week's No BS Marketing to show to learn how growth-oriented companies achieve success by marketing driving sales, ultimately keeping the customer at the heart of everything.Key Takeaways[00:32] Marketing, Sales. Sales, Marketing. Two separate, but equally important groups... Like Law & Order Work together to achieve goals[01:35] Why Does Marketing Drive Sales? Marketing places the customer at the center of everything To achieve growth, your customer should be your #1 priority Sales cultures will fall behind customer cultures[02:50] No BS Marketing Definition Clearly defined target markets Find out what those markets want through intel and research Develop it Deliver it to target markets when and where they want it at a price they're willing to pay Tell them again and again and again[03:50] Importance of Understanding Customer Opportunity Differs from understanding your customer Goes beyond obvious variables Leveraging intel and data[05:17] Dave Puts His $$$ Where His Mouth IsFor the first 5 people who reach out to Dave (dave@massolutions.biz), you will receive a FREE 1-hour consultation on whatever you want. Are you signed up for the No BS Marketing weekly update? You should be! You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light and just might trigger bright ideas for you. To sign up, visit: massolutions.biz.

231: Annie Spewak

Thu, 05 Apr 2018 10:00:00 -0400

This week's No BS Marketing Show guest is MASSolutions team member, Annie Spewak. Annie joined the team just over a month ago as a Content Marketing Specialist. Prior to joining us here, Annie worked at a multinational software company in social and digital marketing.At a young age, Annie discovered her love for content creation through wacky music videos and storytelling. While Annie loved to create content, her other passion has always been people and connecting with others. It was in college that she realized she could combine her love for content and people and turn it into a career she loved.

On this week's episode, Annie and Dave explain the MASSolutions interview process from each of their perspectives, and how Annie's website is part of the reason Dave and Mike Gatti wanted to bring her in for an interview. Annie discusses why it's important for content to be truly representative of who you are or who your brand is. She touches on the importance of following directions and seeing constructive feedback as an opportunity, not a threat, especially as a young professional. Listen to why Annie is so interested in Artificial Intelligence and her belief that AI can greatly improve the marketing industry.

Key Takeaways

[03:17] The MASSolutions Interview Process Taking a predictive index test Providing very specific examples Interviewing with the team

How Dave found Annie[07:25] Passion for Content Creation and People Annie's side hustle content Finding content inspiring and as a form of self-expression People and connecting with others as a driver Combining two passions to create a career Why your content should be representative of you or your brand[10:50] Why Annie Created a Website College Professor, Dr. Jabro made it an assignment Turned into a passion project Serves as a great tool for interviews and resumes[13:31] Creating a Site That's Representative of YOU Guests understand what matters to that person You get to know someone through the site Essential to show who you really are[14:12] Importance of Following Directions The easiest thing you can do is follow directions You have to take direction as a young professional Understanding you're an investment early in your career[14:12] Taking Criticism as a Young Professional Important to know your weaknesses and work through them Seeing constructive feedback as an opportunity, not a threat Being open is better than being defensive[18:21] How Artificial Intelligence Will Change Marketing Using AI as a way to connect and engage How AI combines the art and science of marketing to achieve goals AI removes the feeling of intrusive marketing Gives marketers the opportunity to understand audiences and create personalized touchesConnect With Annie SpewakAnnie on LinkedInAnnie on TwitterAnnie's WebsiteAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

230: You and We Instead of I and Me

Thu, 29 Mar 2018 12:00:00 -0400

Me me me me me me me.Ever talk to someone who makes the entire conversation about themselves? "I did that." "That was me." "My project produced this." It's their world and you're just living in it.Sometimes we slip into the practice of using "I" and "me." We don't necessarily mean to make things about ourselves, but we do. It's a bad habit, and it's one you need to break to improve your communication and your business. Listen to this week's No BS Marketing Show episode to learn how to break that habit and start using "you" and "we" instead of "I" and "me."Are you signed up for the No BS Marketing weekly update? You should be! You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light and just might trigger bright ideas for you. To sign up, visit: massolutions.biz.

229: Athletes in the Workplace

Tue, 20 Mar 2018 15:00:00 -0400

March Madness is about buzzer beaters and bracket busters.However, the triumph and heartbreak of the March Madness tournament aren't just limited to college basketball players. Ask any current or former college athlete. They can tell you about the moments they were the team celebrating a big upset or the time where they were the star player. On the flip side, they can tell you about the times they were humbled.Listen to this week's March Madness-inspired episode to learn about the seven common traits many former competitive athletes might bring to your workplace.Key Takeaways[00:38 ] Trait 1: Unspoken Bonds Immediately connect with other former college athletes Mutual understanding of each other's dedication, what they went through, focus, humbling moments Inclusion Win with class, lose with class[03:26:11 ] Trait 2: Deliberate Practice Work harder Deliberate practice is having a how and why for everything you do Do everything with purpose[05:07 ] Trait 3: Understand Deadlines Athletes understand all things come to an end Meet deadlines Never know when it'll end[08:45 ] Trait 4: Handling of Pressure Confident and prepared Handle pressure well Rise to the occasion Prepared[09:45 ] Trait 5: Take Feedback Generally good at taking feedback Can take bad tones, remarks, non-verbal expressions Take feedback, work hard and get better at it[11:39 ] Trait 6: Teamwork Humbling experiences help teamwork Work together Band together Not always stars, but always team players[12:57 ] Trait 7: Accountability Hold themselves accountable They do things while no one is looking Do things from passion, discipline, and accountabilityAre you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. To sign up, visit: massolutions.biz.

228: Matthew Helfrich P2

Wed, 14 Mar 2018 12:30:09 -0400

Imagine being a 27-year-old professional in finance during the 2008-2009 recession, staring eye-to-eye with your panicked clients delivering them bad news. For Matthew Helfrich, that was a reality.Only five years into his career, Matt found himself sitting across the table from clients delivering bad news and hiding behind numbers. He learned quickly that numbers and data didn't mean nearly as much as empathy and understanding to his clients. Matt began to listen and provide a more personable and empathetic approach to not only his clients but his employees, a method he would adapt fully.Matt uses his lessons from 2008 and 2009 to help build his company culture and lead his employees. Waldron Private Wealth is a company built on understanding, providing top service, collaboration, innovation, entrepreneurship, and giving. Taking just a few steps into their open concept office, you'll notice four walls that depict their vibrant culture. Most noticeably, you will see 43 color headshots of all of Waldron Private Wealth's employees.During part two, Matt talks all things culture, growth, giving, and transparency. Matt shares his company's commitment to giving back and creating a culture that serves not only their clients but each other and their community. Listen in to learn tips on facilitating company culture and leadership.Key Takeaways[04:57] Growing from adversity Relating to people Communicating through tension with clients and employees Empathy is key Stop hiding behind numbers Listen, stop, think People aren't trusting numbers, they're trusting stories[07:29] Building culture through storytelling Employees are central to business success To be successful, every employee must buy into culture Aligning with mission and vision Giving clients back their most precious commodity: time Open office concept growing culture of collaboration and teamwork[13:15] Infusing community outreach Giving back to community and to charities that are important to you and your clients Committed to serving the greater community Giving a hand up, not a handout[22:11] Tools for communicating and productivity Evernote Good old paper and pen Prezi Don't overcomplicate things, use things the way you want to[25:26] Matt's biggest component: transparency Transparency means trust Showing your cards goes a long way Your best self is your honest and true self No one ever got in trouble for doing the right thing or being honestConnect with Matt HelfrichWaldron Private Wealth on FacebookWaldron Private Wealth on LinkedInWaldron Private Wealth on TwitterResources MentionedEvernotePreziWaldron Private WealthThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

227: Matthew Helfrich P1

Wed, 07 Mar 2018 12:30:42 -0500

You can have data without information, but you can't have information without data. Despite having infinite data at our fingertips, we as marketers rarely use it to our advantage. Our target audiences don't want statistics, they want stories. Real stories.Matt Helfrich is Partner and President at Waldron Private Wealth. Over his 16 years at Waldron Private Wealth, Matt has worn many hats including Chief Investment Strategist and Chief Investment Officer. Matt found his home at Waldron Private Wealth after bumping into his mentor, family friend, and former boss John Irvin. At the time, Matt worked at Prudential Insurance and felt the misalignment between himself and the white shirt, blue coat culture.Per Irvin's suggestion, Matt called Waldron Private Wealth CEO and Founder John Waldron. After a few follow-up calls with Waldron, Matt landed at Walrdon Private Wealth, and the rest is history.In part one, Matt breaks down the importance of storytelling and relating to your clients and employees through narratives. Listen to follow along with Matt's journey, peaks and valleys of his career, and the lessons he learned along the way. If you're a young professional or a few years into your career, you will certainly want to take some notes.Key Takeaways[05:38] Leveraging relationships to find the right place Finding the right company culture Using relationships to get to Waldron Wealth Building strong relationships Persistence[11:02] Simple, but hard advice Following up, staying persistent Doing what you said you were going to do[12:17 ] Peaks and valleys of Matt's career Gain experience by trying everything Do more, do anything[13:11 ] The lessons the 2008-2009 economy brought Speak in plain English. Cut the jargon out Be empathetic with your clients and your employees Understand what your client is going through Stories matter! Listen and understand[16:13] Building self esteem and company culture Drop jargon and statistics Clients want stories Teach employees through stories Utilizing lunches, town halls and small group meetings to build culture Collaboration and team-oriented culture Humbling yourself as a leader Advance yourself by learning from and understanding your mistakes[18:47] The art of listening You have two ears and one mouth Listen twice as much as you speak Fully listen before crafting your response Listen, pause, respond[21:07] Matt's mentors John Waldron John Irvin Andy PuttermanConnect with Matt HelfrichWaldron Private Wealth on FacebookWaldron Private Wealth on LinkedInWaldron Private Wealth on TwitterResources MentionedWaldron Private WealthMade to Stick The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

226: John Chamberlin and Rachael Rennebeck P2

Thu, 01 Mar 2018 10:00:02 -0500

How do you learn and grow? By getting your hands dirty and making mistakes.That’s how John Chamberlin established the persona for the YaJagoff brand. When he teased a blog post on Sandusky, a number of readers reacted with frustration. They let him know that they followed YaJagoff to get away from the heavy news and laugh at bad parking and funny headlines. John was smart enough to listen to his audience and shift gears. He wrote a new blog post and reached out personally to each follower who had expressed concern.John sites this incident as a milestone in the persona of the brand, and since Rachael Rennebeck joined YaJagoff Media last year, the pair has continued to leverage levity and avoid the obvious questions. They have created unforgettable marketing campaigns for nonprofits, including a Willy Wonka parody starring Tyler Kennedy for Junior Achievement and JuJu Smith-Schuster’s JuJu Claus for the Homeless Children’s Education Fund. They also co-host the YaJagoff podcast to promote the cool things going on in Pittsburgh. Above all, Rachael and John know how to have fun—and not be Jagoffs!In part two, John and Rachael talk monetization, explaining how long it took the brand to start earning money through sponsorships. They each share their take on the ‘big idea’ of YaJagoff, discussing how the platform is setting traditional media on its side. Listen in for insight on improving communication with tools like OneDrive and learn how John and Rachael ‘launch and learn’ as they go.Key Takeaways[05:08] How John developed the YaJagoff persona Teaser for Sandusky blog received backlash Listened to audience re: what they wanted ‘Launch and learn’ Don’t insert your opinion Don’t ask the obvious question[13:34] The YaJagoff timeline to monetization Five years as a side project while John worked as a consultant Port Authority sponsored first Porch Tour Rachael better at asking for money, plan for monetization[19:01] The ‘big idea’ of the YaJagoff platform Niche media company Storytelling through video, podcast, social media Set traditional media on its side Lower cost to client, more dedicated consumers22:21[22:21 How YaJagoff leverages video for clients Introduce client to gain attention on social media (i.e.: EMS) Spots featuring John and Rachael to raise awareness for nonprofits[26:04] John’s advice around improving productivity and communication Share documents via Microsoft OneDrive Recruit help with audio recording, websiteConnect with John Chamberlin & Rachael RennebeckYaJagoffYaJagoff on FacebookYaJagoff on TwitterYaJagoff on InstagramResources Mentioned321BlinkMicrosoft OneDrivePittsburgh Podcast NetworkThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

225: John Chamberlin and Rachael Rennebeck

Tue, 27 Feb 2018 10:00:58 -0500

Marketing hasn’t changed, but the medium has.Social media affords us the opportunity to reach a much wider audience, but you HAVE to flex your relationship-building muscles to make it work.John Chamberlin built the YaJagoff brand by accident. After losing a job as VP of Marketing, he turned his attention to mastering social media. Inspired by a Port Authority bus driver who refused to pull over and let traffic by, John started the YaJagoff blog to ‘call out the Jagoffs that make the rest of us look bad.’ He leveraged Twitter and Facebook to gain traction, and the blog’s popularity grew. John continued to branch out, adding videos of interesting Pittsburghers and finally launching the podcast.John had collaborated with Rachael Rennebeck on projects for Markowitz Communications and then reconnected through her work with Total Sports Enterprises, a sponsor of the YaJagoff podcast. They officially joined forces as YaJagoff Media in 2017, and together they create memorable digital content for clients and co-host the podcast, which just celebrated its 100th episode.In part one, John and Rachael share their best memories from the first 100 episodes. They discuss how they have taken the show on the road, most recently through the Fireplace Tour. Listen in to understand how a commitment to learning social media helped John overcome adversity and create the YaJagoff brand and learn how partnering with Rachael has taken YaJagoff to the next level—skating the line between marketing firm and media outlet.Key Takeaways[04:41] How the YaJagoff podcast came about John lost job as VP of Marketing Started blog to call out Jagoff, learn SMM Added videos, podcast and developed brand Grew via Twitter, Facebook and Instagram[07:26] How YaJagoff came to do remote broadcasts Media partner to Total Sports Enterprises Offsite interviews with athletes Promote other businesses on location Summer porch tour (bring guests) Added winter fireplace tour Plans to record from St. Patrick’s Day Parade[11:31] How John and Rachael connected Rachael began career as Tribune Review reporter Moved to Markowitz Communications in 2009 Collaborated with John on events (e.g.: Monster Jam) Started freelance marketing gig with Total Sports Reconnected with John, co-hosted the podcast Officially joined forces as YaJagoff Media in 2017 Do marketing and PR, cover events as media outlet[16:00] John and Rachael’s most memorable moments on the podcast One-on-one interview with Garth Brooks Franco Harris singing Christmas carols ‘John Smith’ costumes with JuJu Smith-Schuster[22:00] John’s experience with overcoming adversity Family restaurant went under Secured position as VP of Marketing Lost job when company sold Started blog to learn social media Relationship-building translates to SMMConnect with John Chamberlin & Rachael RennebeckYaJagoffYaJagoff on FacebookYaJagoff on TwitterYaJagoff on InstagramResources MentionedTotal Sports EnterprisesJuJu Smith-Schuster on YouTubeThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

224: Jane Werner P2

Thu, 22 Feb 2018 10:00:59 -0500

What sets The Children’s Museum of Pittsburgh apart from other institutions around the country? An investment in talent rather than stuff.Since its expansion in 2004, the museum has grown exponentially, jumping from 86K to 150K visitors in a single year. Today, the museum hosts 305K onsite visitors annually in addition to the 50K people it serves through outreach and the remarkable 1M people who attend its traveling exhibits at other museums, children’s hospitals and libraries. The Children’s Museum of Pittsburgh’s wise investment in the teams who design and produce those exhibits results in a unique experience for visitors and an additional income stream for the museum itself.Jane Werner joined The Children’s Museum of Pittsburgh 26 years ago, and she has served as its Executive Director since 1999. Jane leads the team responsible for all facets of the museum’s mission and vision, including exhibits, public programming, funding, and operations. Under Jane’s leadership, the museum had continued to grow and expand its reach through partnerships with other northside cultural institutions, earning recognition from Parents magazine as one of the 10 Best Children’s Museums in the country.In part two, Jane speaks to the factors that prompted the museum’s significant growth. She walks us through the concept of the traveling exhibit, outlining the seven currently on the road. Jane shares the mission of The Children’s Museum of Pittsburgh, discussing how initiatives like the Charm Bracelet Project promote collaboration among northside cultural institutions. I ask her about the next phase in the museum’s development, a Museum Lab for older kids that seeks to change the way we think about education. Listen in and learn how to use reflection as a management tool and prioritize talent over things.Key Takeaways[08:45] The growth of The Children’s Museum of Pittsburgh Raised $29M to open expanded space in 2004 Visitor numbers went from 86K to 150K Currently reach 305K onsite, 50K through outreach 1M visitors to traveling exhibits[11:59] What drove the museum’s growth Right place and time, changing city demographics Generous foundation community Investment in talent rather than ‘stuff’[14:01] How the museum’s traveling exhibits provide an additional income stream Produce exhibits in-house, open onsite prior to tour Other museums, libraries book for three-month slots Make money on tour, design services 60-65% of budget from earned income[17:35] The mission of The Children’s Museum of Pittsburgh Provide innovative museum experience Inspire joy, creativity and curiosity[21:04] The benefits of the Charm Bracelet Project Brought in four outside design teams Looked for links among northside cultural institutions Inspired collaborations (e.g: park, joint memberships)[23:18] The next phase of the museum’s development Opening Museum Lab in old Carnegie Library space Translate knowledge of how kids learn to formal classroom Includes makerspace geared to middle school kids Houses Manchester Academy charter school Plans to open in Spring 2019[28:57] Jane’s advice around leadership and communication Provide board, staff with weekly five-sentence update Conduct one-on-one annual meetings with every board memberConnect with Jane WernerChildren’s Museum of PittsburghPhone: 412-322-5058Jane on LinkedInResources MentionedNew Hazlett TheatreCharm Bracelet ProjectAllies for ChildrenReading is FUNdamentalThe Saturday Light BrigadeCMU Entertainment Technology CenterThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update?

223: Jane Werner

Tue, 20 Feb 2018 10:00:37 -0500

‘We tend to put these subject matters into silos, when in fact, if we thought across disciplines, I think that we’d be much more creative—and problem-solving.’Jane Werner has always been fascinated with the connection between art and science, recognizing the way that both disciplines require a questioning of the way we understand the world, and this connection has become the common thread in Jane’s extraordinary path from art major and luggage salesperson to Executive Director of The Children’s Museum of Pittsburgh.Encouraged by her father to pursue what she loved, Jane switched her college major from journalism to art education, but quickly discovered that the classroom was not her calling. Jane moved to Pittsburgh and took on three different jobs selling luggage, working as a film editor, and demonstrating graphic arts at Buhl Planetarium. As Buhl transitioned to become a science center, she was given the opportunity to experiment with exhibit design, and Jane excelled at it. She took on the role of Director of Exhibits and Programs for the children’s museum in 1991, and her tenure at the helm began in 1999. Under Jane’s leadership, the museum has been recognized by Parents magazine as one of the 10 Best Children’s Museums in the country.In part one, Jane shares the unusual career path that led to her role as Executive Director of The Children’s Museum of Pittsburgh. She explains how her interest in the connection between art and science triggered a passion for exhibit design and how the opportunity to build and experiment early on led to a key opportunity at the Franklin Institute. Listen in for Jane’s insight around striving to be your honest self as a leader and leveraging cross-disciplinary thinking for creativity and problem-solving.Key Takeaways[04:22] Jane’s take on decision fatigue Lean on colleagues you trust Mix difficult, easy decisions Self-aware of best time of day[07:16] Jane’s unusual career path Degree in Art Education, unhappy in classroom Year on Wall Street with Japanese brokerage firm Moved to Pittsburgh, took on three jobs Designed exhibits at Buhl Planetarium, Science Center Led to job designing exhibits at Franklin Institute Moved to Children’s Museum in ’91, became director in ‘99[13:09] How Jane developed a passion for exhibit design Interested in connection between art and science Both continually question model of world Could talk to scientists as museum visitor Opportunity to learn, build and experiment][17:39]] The difference between a planetarium and a science center Planetarium focus on stars, astronomy and planets Science center introduces other subject matter (i.e.: physics, health)[18:54] Jane’s key opportunity with the Franklin Institute Notoriety for three exhibits at Buhl Science Center Offered position at Franklin Institute in Philadelphia Long distance marriage for year, pregnant with first son Mentor Joel Bloom committed to employing women Worked remotely, flown back and forth for next year[24:09] Jane’s missteps in communication and leadership Shared frustration re: unequal treatment of women at inappropriate time, place Executive director role requires optimism, takes effort to be ‘honest self’[31:01] How Jane’s missteps influence her leadership Realize people have complex lives Demonstrate compassion for colleaguesConnect with Jane WernerChildren’s Museum of PittsburghJane on LinkedInResources MentionedCarnegie Science CenterFranklin InstituteThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform yo...

222: Hey No BS’ers: Guest or No Guest?

Thu, 15 Feb 2018 11:00:03 -0500

Listen to Episode 222 as Dave seeks the audience's perspective of the No BS Marketing Show!As a listener, what format of the show do you most enjoy?In this edition, we highlight the overall format and theme of the show. Guests like customer service expert and bestselling author, Shep Hyen or acclaimed hip hop cartoonist Ed Piskor bring our listeners unique value.On the other hand, when Dave does a deep dive on a Marketing or Leadership topic, listeners often say how they can apply what they learned.So, do you prefer a guest, or no guest? What do you like the most? Which direction should we go?Engage in the discussion by voting in our Twitter poll @DaveMastovich or send a direct email to dave@massolutions.biz!The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.bizRemember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

221: Are You a Creative Leader or Freeloading Follower?

Thu, 08 Feb 2018 15:46:40 -0500

I’ll hear this one from people quite a bit: “Let’s meet. I want to pick your brain on some ideas about our Marketing and Messaging.”Or “We’re working on our sales messaging. Have any ideas?”This got me to thinking…where do you weigh in on the value of ideas?Well, there are two camps...listen to this episode to find out more and see which one you fit in.The No BS Marketing Show brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men's and women's designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh. Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You'll receive timely, valuable ideas to improve your marketing and transform your message. To sign up, visit: massolutions.biz.

220: Stupid $H!# People Say in Business Communications

Thu, 01 Feb 2018 11:01:08 -0500

Dave's suit and shirt courtesy of Larrimors.Listen to Episode 220 as Dave shares some of the Stupid $H!# People Say in Business Communications.Whether it's a meeting, presentation or email, we can all relate to some of the Stupid $H!t said to us...You'll enjoy this episode if you've heard any or all of these:"With all due respect...""I don't want to be a Debbie Downer...""Let me be Devil's Advocate..."Tune in as Dave covers common phrases that hurt our Business Communications and how to better present your ideas.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

219: Why You Getting Hangry Changed the Game for Snickers

Wed, 24 Jan 2018 11:00:24 -0500

Listen to Episode 219 as Dave shares the importance behind overcoming those "hangry" emotions we all have experienced!The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

218: George Hartnett P2

Thu, 18 Jan 2018 10:00:04 -0500

What is George Hartnett’s secret weapon in filling an open leadership position?He talks to the employees who will be working under that supervisor, securing their feedback around the job description and explaining the other qualities he is looking for in a leader—decision-making ability, good judgment, and positive work habits. This valuable communication with front-line employees helps them appreciate that seniority or ‘breathing rights’ alone will not be the basis of his decisions. Rather, George will do what is in the best interest of the organization.George’s direct yet compassionate approach to making difficult decisions has led to a successful career as a turnaround specialist, transforming organizations so that they are financially viable and free from labor strife. Now he serves as director of Modern Management, an elite human resources consulting firm that provides creative and skillful assistance in HR management. George’s expertise with integrated human resource strategies is highly effective in facilitating desired organizational outcomes during accelerated periods of change. He holds a master’s degree in healthcare administration from George Washington University and a Bachelor of Science in finance and philosophy from Boston College. George has also served as a healthcare executive for a number of hospital systems.In part two of our dialogue, George discusses what he learned about himself from taking a position that didn’t work out. He speaks to the difference between leadership and management, his theory of ‘trust begets trust,’ and his instinct for recognizing a person’s character. I relate a couple of stories from my early days working with George, sharing how his mentorship influenced my moral compass and communication style. Listen in for George’s insight around hiring—and firing—people in leadership positions and how to create a supportive environment that allows employees to take risks and learn from their mistakes.Key Takeaways[01:53] George’s approach to filling a leadership position Seniority, tenure not basis of decision Feedback from employees around job description Explain other necessary qualities (i.e.: decision-making, judgment, work habits)[09:32] What George learned from taking a position that didn’t work out Revealed own intolerance, impatience Discovered value of feedback Difference between leadership and management[13:56] George’s theory of ‘trust begets trust’ Trust employee to do assignment well Support in getting job done[17:21] George’s instinct for a person’s character Inherited father’s ability to spot phony Saw initiative in first meeting with Dave[20:00] George’s insight on taking someone out of a position of responsibility Should always bother you Last resort after given chance to improve Don’t avoid if in best interest of organization[26:10] George’s advice around leadership Ask what you’re trying to accomplish Create environment that allows for risk[28:07] George’s final takeaway Good leaders spend quality time with staffConnect with George HartnettModern ManagementResources MentionedFuture Shock by Alvin TofflerThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

217: George Hartnett P1

Tue, 16 Jan 2018 10:00:02 -0500

You've probably heard me speak or write about how Ambiguity Breeds MediocrityGeorge Hartnett understands the importance of reducing ambiguity. Part of what makes him a truly great leader is his ability to articulate his vision for an organization and communicate clearly with volunteer boards, front-line supervisors, and the staff as a whole. Early in my career, I had the pleasure of working with George to help turn around a healthcare system, and his mentorship influenced the kind of leader I am today.George began his career in healthcare administration as a resident at Methodist Hospital in Indianapolis, Indiana. After a brief stint in Hammond, he returned to Methodist as a VP and spent nine years in the position. But George found his niche in consulting, where he became fascinated with labor problems and honed his skills as a turnaround specialist—increasing revenue, reducing costs, and dealing with labor strife. Today he serves as director of Modern Management, Inc., where he specializes in human resources services, strategy development, and change implementation related to mergers and ownership change.In part one, George shares a few of the experiences that helped to develop his moral compass and shape him as a person. He walks us through his career, from his service in the military to his time at Methodist to his current consulting work. George explains his direct approach as a turnaround leader, how he negotiated his authority with volunteer boards, and the significance of clarifying what you want to do and why. Listen in to understand the major shift in healthcare governance and George’s role in bringing business acumen to the healthcare system.Key Takeaways[01:40] The experiences that shaped George Strong family, demand things done right First job at camping store, impressed by mentor’s moral compass Learned analytical thinking from professor at BC Sobering opportunity to understand world in military[07:08] George’s direct, transparent approach as turnaround leader Change starts with people closest to product Must articulate clear vision, involve staff[09:21] The shift to bring business acumen to healthcare Began with introduction of Medicare, Medicaid Opportunities for change in governance[11:56[11:56 How George negotiated his authority with community-operated boards Frank discussion of issues Offer value, demonstrate results[15:14] George’s insight on exiting people from a volunteer board ‘Ambiguity results in mediocrity’ Clarify what you want to do, why Becomes self-evident who doesn’t contribute[18:29] George’s first jobs after serving in Korea Grad school, professor recommended job in Midwest Resident at Methodist in Indianapolis Took job in Hammond after residency Back to Methodist as VP, bond issue for renovation[22:02] The experience of a resident in hospital admin Spend time in every department (e.g.: dietary, laundry, etc.) Learn unique culture of each area[24:19] How George transitioned to consulting Worked at Methodist for nine years Went to east coast Approached to do consulting work Fascinated by labor problemsConnect with George HartnettModern ManagementThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

216: Marvin Carolina P2

Thu, 11 Jan 2018 10:00:30 -0500

‘I don’t think you understand what you have here.’When Marvin Carolina was working with JE Dunn to implement his seminal Minority Contractor Business Development (MCBD) initiative, one of his mentors flew to Houston to watch him present. After just a few hours, he told Marvin that his delivery, passion and sincerity set him apart—making his diversity and inclusion program something special.The MCBD program Marvin designed for JE Dunn has trained more than 300 contractors nationwide, and graduates of the program have gone on to secure more than $100M-worth of contracts with the company. Marvin’s work with JE Dunn became the impetus for Team Carolina, a full-service training and consulting company with a focus on diversity and inclusion, small business development and entrepreneurship. Marvin is also the architect of the Professional Development Workshop Series, a collegiate initiative that integrates learning theory with the practical business skills valued in the corporate environment. Marvin has a Master of Arts in Community Development from North Park University, and he is the author of two books around entrepreneurial success habits, Across the Middle and Build to Win.In part two of our conversation, Marvin explains why he returned to corporate America after his first entrepreneurial venture as a beverage distributor. He walks us through his pursuit of a master’s in community development, discussing the learning curve he encountered as a ‘corporate guy’ in a nonprofit environment. Marvin speaks to how he applied his degree to develop the MCBD initiative at JE Dunn and shares his top three best practices for entrepreneurs and small businesses. Listen in for Marvin’s insight on understanding your blind spots and competing to win—every single day.Key Takeaways[05:33] Why Marvin returned to corporate America Beverage distribution sales going well, but profit margins tight Went to work for Sears, managing dealer store program for state of MO[09:49 Marvin’s master’s in community development North Park University in Chicago Grassroots survey to determine community issues Identified parking, drug house and gangs Learned to go for low hanging fruit, gain momentum from win[13:38] Marvin’s ground-breaking work as VP of Diversity with JE Dunn Created program to help small businesses partner with large companies Originated in KC, implemented in markets nationwide[18:00] Marvin’s top best practices for growing your business Recognize difference between revenue and profit Leverage technology to develop online presence Implement consistent processes, procedures[22:22] The themes of Marvin’s books Titles include Across the Middle, Build to Win Teach entrepreneurial success habits (e.g.: value of rest)[26:00] Marvin’s advice around understanding your blind spots Pick one weakness to work on weekly Dedicate time each day to improvement[28:05] Marvin’s parting message Recognize that you are competing every day Understand the rules to move forwardConnect with Marvin Carolina Team CarolinaResources MentionedOscar Mayer JingleAcross the Middle: Entrepreneur Strategies for Growth and Success by Marvin CarolinaBuild to Win: A Playbook for Entrepreneurial Success by Marvin CarolinaThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer.

215: Marvin Carolina P1

Tue, 09 Jan 2018 10:00:03 -0500

Results-driven. Focused. Prepared. Resilient. Principled.These are the qualities that helped Marvin Carolina succeed as an athlete, a corporate employee, and an entrepreneur—building the leadership skills necessary to rise through the ranks in sales and marketing with Oscar Mayer and eventually branch out on his own through Carolina Beverage Distributing.Today Marvin serves as the founder and CEO of Team Carolina, a full-service training and consulting company with a focus on diversity and inclusion, small business development and entrepreneurship. This venture grew from his work with JE Dunn Construction, where he led a national team responsible for diversity and inclusion as well as market development. There, he developed JE Dunn’s Minority Contractor Business Development program and the Professional Development Workshop Series, a collegiate initiative that empowers diverse students in construction-related majors with professional development and internship opportunities. Marvin has a Master of Arts in Community Development from North Park University, and he has been named to the list of Business and Community Leaders Top 40 in Their 40’s.In part one, Marvin shares his journey as an athlete, playing high school sports at Shady Side and college football for the legendary Bill Curry at Georgia Tech. He explains how the skill set he learned as an athlete translated to corporate America, allowing him to take on leadership positions early on and earn promotion after promotion with the sales and marketing team at Oscar Mayer. Listen in and learn about Marvin’s first entrepreneurial venture—and how treating people right led to a big opportunity.Key Takeaways[04:41] Marvin’s insight around smartphones Got through college without one, now can’t leave house Depends on as parent to track teenage sons[07:28] The skill set Marvin learned playing sports Learned focus, teamwork Driven by results Show up prepared Use resilience as tool[12:42] Marvin’s experience at Shady Side High academic expectations (i.e.: summer reading)[13:45] What Marvin learned from Coach Curry at Georgia Tech Sincere, up front throughout recruiting process Stood on principles, sent home starters who missed curfew[18:17] Marvin’s first job after college Sales/marketing for Oscar Mayer in Portland Aggressive first manager like college coach[20:48] Marvin’s first leadership position In charge of in-store resets Willingness to step up[22:28] The big lessons Marvin learned in five years at Oscar Mayer Value of tracking Focus on profit[26:05] How Marvin profited from treating people right Partnered with beverage distributor who needed sales help Collected commission based on sales Opportunity to launch own bottled water distribution company Gave partner all client info rather than using himself Former partner introduced to juice, soda distributors Expanded business to include other beveragesConnect with Marvin CarolinaTeam CarolinaResources MentionedOscar Mayer JingleMASSolutionsThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

214: John Dame Part 2

Thu, 04 Jan 2018 10:00:26 -0500

Business isn’t just about making a buck. It’s about making a difference.Previous leadership models were about command and control, using rewards and consequences to push employees into getting the job done. But that style doesn’t work anymore. To attract and retain talent, companies are learning that they must bring a sense of purpose and meaning to the work they do and create an ecosystem where people feel connected and valued.John Dame leveraged his 32-year career in radio broadcasting to become an executive coach and business strategist. He has spent the last 15 years training CEOs and their executive teams in the strategic planning and leadership development space, and his current areas of focus include the role of purpose in the business environment and the transition to a millennial workforce. To address these issues, John created the Evolution Leadership Conference Series to help leaders move away from the rudimentary model of telling people what to do to Leadership 3.0—influencing people to achieve.In part two of my interview, John discusses the BS parts of his own early leadership style and how he continues to overcome ‘Bad John’ through self-awareness. He gets into the details of the Evolution Conference Series, offering his take on the characteristics of a next-generation leader and his insight around working with millennials. Listen in for John’s suggestions around the best available leadership resources, and learn how to get involved with Vistage International, the world’s largest CEO membership organization, so that you too can show up as a purposeful leader.Key Takeaways[05:31] The qualities of ‘Bad John’ Highly dominant, influencer personality Arrogance, aggressiveness ‘I’m the boss and you’re not’[08:56] How John has learned to recognize and remedy ‘Bad John’ Recognize when about to lose patience Pause and gain control of emotions[10:53] John’s Evolution Conference Focus on making difference, purposeful leadership Developing ecosystem to nurture and develop team[14:46] John’s take on Leadership 3.0 Make team feel connected and valued Provide clarity, safety Offer regular feedback Bring purpose, meaning to work[17:23] John’s insight around working with millennials Majority of workforce by 2025 May challenge your thinking Not attracted by wages alone[20:28] The big idea that drives John Better leaders needed to change world People leave jobs because of bad managers Train leaders to influence people (vs. tell them what to do)[23:25] Resources around leading with purpose John’s weekly digest Fast Track Strategic Planning SparkConnect with John DameJohn’s WebsiteEvolution ConferenceFast Track Strategic Planning: How to Build a Corporate Strategic Plan in Just 48 Hours by John DameResources MentionedSpark: How to Lead Yourself and Others to Greater Success by Angie Morgan, Courtney Lynch and Sean LynchVistageThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

213: John Dame P1

Tue, 02 Jan 2018 10:00:26 -0500

Ever get the feeling people are blowing smoke up your ass?Executives are rarely challenged in a way that is meaningful, surrounded as they are by yes-men. But you can’t get better if you only ever hear what you want to hear. And you don’t grow if you don’t put yourself in a position to be vulnerable, to keep learning and improving every single day.Today I have the pleasure of speaking with one of my mentors, John Dame. John is the owner and managing partner of Dame Management Strategies, a firm that consults with CEOs and their executive teams in the areas of strategic planning and leadership development. He also serves as a group chair and executive coach for Vistage International, the world’s largest CEO membership organization. John’s current focus is around the role of purpose in the business environment, challenging the leaders he coaches with to infuse their work with a sense of meaning and to achieve growth through self-awareness.In part one, John shares his journey from radio sales to business strategist, explaining how he leveraged a 32-year career in broadcasting to become an executive coach and leadership consultant. He discusses the experience of working with his father to turn around struggling radio stations and his stint in radio programming syndication. John credits the mentors who changed his perspective on how to treat people and speaks to the advantages of working with CEOs every day for the past 15 years. Listen in for John’s insight into the qualities of an elite leader and how Vistage helps executives grow—by affording them the opportunity to be challenged in a meaningful way.Key Takeaways[3:34] John’s career path Marketing degree from Penn State Worked in radio sales, sales management Partnered with dad to purchase several stations Syndicated talk shows nationally Shifted to current role 15 years ago[8:31] John’s experience working with his father Dad served as visionary, finding stations in trouble John’s role to execute plan, facilitate turnaround Purchased stations in clusters, then consolidated into one entity Property values increased, only way out through liquidity event[13:44] John’s undertaking in syndicated news talk Syndicated Mike Gallagher’s program nationally Added five other shows, distributed to 400 stations Sold to Salem Radio Network as marketplace shifted[16:03] Who John counts as mentors in leadership Learned theatrical sales from 13Q team in Pittsburgh Coaching CEOs ‘like attending Harvard Business School’[19:00] John’s involvement with Vistage Vistage (then known as Tech) invited to be local chair/coach Entails developing group of 12-18 execs, monthly meeting Unparalleled results through relationships with chair, group[22:28] John’s insight around the best leaders Willing to be vulnerable, transparent Self-awareness leads to growth Constantly look for ways to improve[24:57] How Vistage facilitates growth Affords place for execs to be challenged in meaningful wayConnect with John DameJohn’s WebsiteFast Track Strategic Planning: How to Build a Corporate Strategic Plan in Just 48 Hours by John DameResources MentionedVistageThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

212: 5 Reasons You Suck at Using the Written Word

Fri, 29 Dec 2017 15:22:05 -0500

One area most of you suck at involves writing—using the written word to convey thoughts, goals, ideas, deadlines. I’m talking about emails to peers. Conveying the goals of your team to your team. Updating your boss on what’s working, what’s not and where you need her help. Reaching out to clients to tell your story in a follow-up email. Developing a Sales Proposal. Or for those ambitious writers among you, producing content.I’m here to provide you with a No BS way to do just that.Listen to hear the 5 Reasons you Suck at Using the Written Word and How You Can Avoid Each.

The No BULL$#!T Marketing 2017 Year in Review

Wed, 20 Dec 2017 12:38:43 -0500

2017 was a great year from a No BS Marketing standpoint. Hear how MASSolutions adapted to a changing marketplace to help the company and its clients achieve success in 2017.

211: Sean Ellis P2

Thu, 14 Dec 2017 10:19:44 -0500

In episode 211 of The No BS Marketing Show, Dave continues his interview with Sean Ellis, CEO and Founder of GrowthHackers.After a brief recap of his background, Sean offers valuable marketing insights from his previous experience.He tells us about how he created strategic messaging for companies like Dropbox and Eventbrite by talking to existing customers and figuring out if the product offered was a must have for them and why. He’d find out what benefits the customer was getting from the product, and build messaging that set the right expectation for future customers.Next, Sean tells us about his business mentor, Mike Simon, the Founder of Uproar and LogMeIn. Sean tells us how Mike put the right amount of pressure on him to operate at a high level but also gave him the freedom to figure things out on his own.We’ll hear about the time Sean was a BS’er when he was working with LogMeIn and how some interactions with the business team often led to an outburst. Over time he learned how to take a deep breath and handle the pressure in a mature way, and had some help from an app called Calm to clear his head.Sean coined the term “Growth Hacker.” He’ll tell us what it means to him and how he came up with it over a few drinks with friends. Listen as he gives a tip to help us become better at being a growth hacker, and a tool that will help you Optimize your marketing.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

210: Sean Ellis P1

Tue, 12 Dec 2017 10:53:23 -0500

In episode 210 of The No BS Marketing Show, Dave interviews Sean Ellis the CEO and Founder of GrowthHackers.After studying international relations and economics at UC Davis, Sean moved to Eastern Europe to begin his career in a sales position. He then invested in a friend's internet gaming company, uproar.com, and moved into a sales position there as Uproar became one of the top 10 websites in the world, competing with companies like Sony, Microsoft, and Yahoo.Next, Sean started the company logmein.com with the founder of uproar.com and saw the company through its early growth phase. He applied what he learned at these startups and created his current company, GrowthHackers and coined the term "Growth Hacker."Hear the exciting details about Sean’s entrepreneurial career path and the unique opportunities he’s had throughout his journey.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

209: Brad Burger Part 2

Thu, 07 Dec 2017 10:03:58 -0500

In Episode 209 of The No BS Marketing Show, Dave continues his interview with President and CEO of Goodwill of the Southern Alleghenies, Brad Burger. After a brief recap of episode 208, Brad explains the three divisions of Goodwill Stores: The Work and Training Opportunities Division, the Mission Services Division, and the Commercial Services Division, and how they impact the overall operation of the organization and its employees. Ever wonder where your lonely unmatched sock went that you donated to Goodwill last month? We’ll hear about the items that make it to the sales floor and Goodwill’s recycle program for unused items. The internet has a lot of BS on it, including the one about Mark Curran, the alleged Goodwill CEO who supposedly makes millions of dollars. Listen as Brad tells the real story--There is NO Mark Curran in Goodwill's C-suite! He also discusses another controversial topic--how disabled Goodwill employees get paid. Brad concludes the episode with how Goodwill stays relevant and a tool that helps keep his team on top of projects and not Slack off. The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

208: Brad Burger

Tue, 05 Dec 2017 09:23:37 -0500

Dave’s Robert Graham shirt courtesy of Larrimor’sIn Episode 208 of The No BS Marketing Show, Dave interviews President and CEO of Goodwill of the Southern Alleghenies, Bradley Burger.In this information-packed episode, Bradley walks us through his career path as it evolved from aspiring biology teacher, through multiple positions with Goodwill, and finally to his current position as President and CEO.Listen as Bradley tells us about two mentors that stand out as influential leaders and how they taught him to work more on strategic thinking, and setting priorities and goals for the direction of the organization. We’ll also get to hear a time when he was a BSer and great communication advice that you can apply to your leadership skills.Bradley concludes the episode with an in depth background of the multifaceted Goodwill organization, how it started, changed, and how it not only helps employees but also helps the environment.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

207: David Molnar Part 2

Thu, 30 Nov 2017 10:34:15 -0500

In episode 207 of The No B******t Marketing Show, Dave interviews David Molnar, President of Commercial Banking at TriState Capital Bank the premier bank for Middle Market Companies and Commercial Real Estate entities throughout Pennsylvania, New Jersey, New York, and Ohio.David started his career working for Mellon Bank after graduating from Indiana University of Pennsylvania and continued to move into challenging positions of increased responsibility.Listen as he tells us how TriState Capital dares to be different and how their model keeps him excited and motivated. You'll gain insight into the beneficial tools he uses for business and the leadership strategies he’s learned throughout his career.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

206: David Molnar

Tue, 28 Nov 2017 10:13:42 -0500

Dave’s Robert Graham shirt courtesy of Larrimor’sIn episode 206 of The No B******t Marketing Show, Dave interviews David Molnar, President of Commercial Banking at TriState Capital Bank the premier bank for Middle Market Companies and Commercial Real Estate entities throughout Pennsylvania, New Jersey, New York, and Ohio.Dave started his career working for Mellon Bank after graduating from Indiana University of Pennsylvania and continued to move into challenging positions of increased responsibility.Listen as David walks us through his journey in the banking and finance world, a time when he was a BSer, a few things he could have done differently throughout his career, and his mentors along the way.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

205: Kate Lambert Part 2

Fri, 24 Nov 2017 10:06:04 -0500

In Episode 205 of the No B******t Marketing Show, Dave continues his interview with Kate Lambert, Director of Sponsorship Sales at Stage AE.Listen as Kate tells us about a time when she was a BSer, the educational partnership between Stage AE and Point Park University, her personal involvement with Big Brothers Big Sisters, and tools and tips that can help you in your career.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

204: Kate Lambert

Tue, 21 Nov 2017 11:07:28 -0500

In Episode 204 of the No B******t Marketing Show, Dave interviews Kate Lambert. Kate is the Director of Sponsorship Sales at Stage AE and she manages VIP box sales for Stage AE on Pittsburgh’s North Shore.Listen as Kate walks us through her career journey, her first taste of the music industry and her role at Stage AE.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

203: Black Friday

Wed, 15 Nov 2017 09:01:57 -0500

“In life, change is inevitable. In business, change is vital.” - Warren G. BennisIn episode 203 of the No B******t Marketing Show, Dave gets into why Black Friday shopping trends are decreasing. The amount of people shopping on Black Friday has taken a 28% nosedive over the last two years. Retailers apply analytics to strategically promote discounts specifically to each of us, and more discount shopping options are on the upswing. With more shopping options, such as Cyber Monday and Green Monday, consumers are able to shop conveniently and in ways that match their lifestyle.The big take away here is that If retailers don’t adapt to cultural, political, and emotional trends that motivate consumers, then their business will wither. The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Visit massolutions.biz for show notes plus additional marketing and messaging resources.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

202: The MASSolutions Team

Tue, 14 Nov 2017 10:28:35 -0500

Thank you for tuning in to the third and final segment of the No B******t Marketing Show’s 200th episode celebration. In this episode, Dave talks with Mike Gatti and Paul Sandberg of the MASSolutions team. They talk about what sets MASSolutions apart from other marketing firms, ideas to build upon the success of the No BS Show, Sesame Street, and how Mike Gatti has no idea Pittsburgh is in the running for Amazon’s HQ2.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Visit massolutions.biz for show notes plus additional marketing and messaging resources.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

201: “The Younger Generation”

Thu, 09 Nov 2017 09:57:55 -0500

Dave’s Robert Graham shirt courtesy of Larrimor’sWelcome back to the No B******t Marketing Show’s three-part series of the 200th episode celebration. In part 2 Dave brings back MASSolutions’ Director of Operations and right-hand man, Mr. Mike Gatti, along with MASSolutions’ Marketing Specialist Alec Mastovich, and a blast from the past intern, the one, the only, Gianna.We get down to the facts in this episode and offer advice to future MASSolutions’ interns, suggestions for the direction of the No B******t Marketing Show, driving and FaceTiming at the same time, Dave talking with his hands, drinking and podcasting, and the group's fake ID stories.We get a bit crazy and we cover a lot of ground, but the most important takeaway from this episode is that you don’t get paid unless you invoice Mike Gatti. We hope you enjoy listening to this episode as much as we did taping it.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.Other episodes mentioned: Episode 169 with Shep Hyken Episode 70 with Amy Veltri Episode 60 with Chris Rodell Episode 131 with Don Marinelli Episode 185 with Chris Brodman

Episode 200

Tue, 07 Nov 2017 12:46:39 -0500

It’s Episode 200 of The No B******t Marketing Show! We’re going to be covering a lot of ground over the next few episodes and welcoming back a handful of guests and MASSolutions employees. We talk shop, reminisce, and laugh about 200 episodes and over two years of The No B******t Marketing Show. In Part 1 the series, Dave brings back Mike Mastovich from Episode 1. The two talk about the history of the podcast, its background and influences, and the very early stages of the podcast, as well as why Mike thinks that the Rant and Bullseye segments of the show are beneficial to listeners. The two continue their conversation and touch on a few episodes that stood out to them like:Episode 14 with Chip MinemyerEpisode 33 with Loriann PutzierEpisode 183 with Aradhna Oliphant After the interview with Mike Mastovich, Dave welcomes back Suzanne Meyer from Episode 3 and Rhonda Bolding of Strada Architecture.The guests answer questions about their favorite episodes of the podcast, reminisce about getting banned from iTunes, and laugh about a time when Dave got uncomfortable behind the mic in episode 56.The three also talk about some of their favorite episodes:Episode 74 with Kevin BoldingEpisode 36 with Charlie SchliebsEpisode 6 with Tony LombardiThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.Here's to the next 200.

199: Cultural Messaging

Thu, 02 Nov 2017 10:09:40 -0400

What does your average employee say about their job and where they work?In episode 199 of the No B******t Marketing show, Dave explains the importance of cultural messaging through internal communication within an organization.Leaders within their organization need to realize that employees are one of their primary target markets. Employees need to be given information, in a positive, less is more mindset, so that they are able to clearly tell a portion of the company’s story. The information needs to be specific and memorable to avoid employees inaccurately explaining the company’s message.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

198: Cut The BS

Tue, 31 Oct 2017 12:00:19 -0400

In episode 198 of the No B******t Marketing Show, Dave features original Cut The BS segments from previous episodes. These clips were hand selected specifically because of their important messages and for you to apply them to your career or business.Episode 198 Features clips from:Episode 177 - Dave tells us why visual elements are essential to telling your story and how companies need to keep up with their style and lookEpisode 30 - The “Fake Maybe” in sales and how you can spot it and why it would be avoidedEpisode 68 - Multitasking and why you’re not as good at it as you think you areEpisode 28 - Why asking for help is a sign of strength and why turning to professional external resources can help give your marketing a strategic perspective.Episode 183- Why the phrase “We don’t really need marketing” is an exciting opportunity to explain what marketing is and why every business needs it.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

197: Dr. Rahmi Mowjood Part 2

Thu, 26 Oct 2017 10:20:13 -0400

In Episode 197 of the No B******t Marketing Show, Dave continues his insightful conversation with Dr. Rahmi Mowjood of Cucamonga Valley Medical Group. After a brief background and career path recap, Dr. Mowjood fills us in on why he finds seeking feedback from employees and clients to be so extremely important for the success of your business. Feedback is important because it is how you learn from both positive and negative experiences and how you and your business grow. The takeaway here is that feedback, whether positive or negative, is constructive and is an important tool to help you succeed.The conversation progresses and Dr. Mowjood tells us about the Cucamonga Valley Medical Center leadership coach who works with the entire team to help foster the medical center’s core culture.We’ll hear about a time when Dr. Mowjood was a BS’er and his Tool Takeaway - A book called The Schoolmaker by Sawney Webb.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

196: Dr. Rahmi Mowjood

Tue, 24 Oct 2017 12:28:07 -0400

Dr. Mowjood leads a team of providers and staff while seeing patients of all ages. Much of his time is spent with older patients suffering from long term health issues. He is a motivational leader and a compassionate healthcare provider.In this episode, Dr. Mowjood gives us a brief background about his journey to the United States, family, and the path that led to him to becoming a physician. He explains the core culture of Cucamonga Valley Medical Group and how he and his staff operate by a philosophy of excellence. Dr. Mowjood then tells us about the mentors he has learned from throughout his life and career.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.

195: The No BS 24 Second Shot Clock

Thu, 19 Oct 2017 10:02:50 -0400

Dave pays tribute to the National Basketball Association by using his No BS 24 Second Shot Clock to keep his No BS tips short and sweet. Every possession in an NBA game has up to 24 seconds, meaning the team with the ball has 24 seconds to shoot. If they don’t shoot within 24 seconds, a buzzer sounds and the other team gets the ball. The No BS 24 Second Shot Clock keeps his No BS Tips to 24 seconds or less or the Bullshit Buzzer sounds.Listen as Dave provides LinkedIn, email, one on one and group meeting tips to help your productivity.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men's and women's designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh. Are you signed up for the No BS Marketing weekly update? You'll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What's The Big Idea and build your story around the answer. It's all about Bold Solutions, no BS.

194: What Is Marketing?

Tue, 17 Oct 2017 10:00:16 -0400

What is your definition of Marketing? In episode 194 of The No B******t Marketing Show, Dave explains his definition of Marketing. Philip Kotler, known as the father of marketing, inspired Dave when he was a teenager and Dave’s spent his entire career creating his own definition:Marketing begins with clearly defining your target customers and drilling down into those segments to understand trends and opportunities.The next step is finding out what those current and prospective customers really want through ongoing marketing intel. Ask them what they want, think and feel.Take what you learn from the marketing intel and tweak your product or service so you can give it to your customers when and where they want it at a price they’re willing to pay.All the while telling them about it again and again. Tell your authentic story based on your one big idea.See how they respond. Adjust accordingly.Listen as Dave explains each step of the MASSolutions marketing definition in depth and start applying it to your own business today. The No BS Marketing Show is brought to you by Larrimor’s Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown.MASSolutions320 Fort Duquesne BoulevardGateway Towers, Suite 105Pittsburgh, PA412-201-2401massolutions.biz

193: Enam Noor Part 2

Thu, 12 Oct 2017 10:22:37 -0400

In Episode 193 of The No B******t Marketing Show, Dave continues his conversation with Enam Noor. Enam is a results-driven senior executive and entrepreneur who is currently the CEO of Insightin Health - A data-driven, decision-making technology company that connects industry experience, marketing strategy, and technology to provide a results-driven engagement platform for healthcare clients.Listen as Dave gives us a brief recap of Enam’s inspirational background, education, and early career work. Enam then takes us into detail about the operation and strategies of Insightin Health and encourages companies to look at their data as an asset and to utilize that asset strategically.He also tells us about a time during his career where he was a BS-er and great advice that a fellow business partner, known for his work on the Parkay Margarine commercials from the ’80s, gave to him during his career journey. He leaves us with tips on a pocket-sized tool that he feels should be used in a professional and productive way, and that can help you stay organized and on top of your game.Get a pen and note pad ready, because this episode is full of strategic and applicable information that you can use in your own business.The No BS Marketing Show is brought to you by Larrimor’s Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.MASSolutions320 Fort Duquesne BoulevardGateway Towers, Suite 105Pittsburgh, PA412-201-2401massolutions.biz

192: Enam Noor

Tue, 10 Oct 2017 09:47:12 -0400

Dave’s Robert Graham shirt courtesy of Larrimor’s.In Episode 192 of The No B******t Marketing Show, Dave talks with Enam Noor, Founder and CEO of Insightin Health, a results-driven health care management platform.Listen as Enam walks through how his interest in computers drove him to move from Bangladesh to the United States to attend college. Enam graduated from Illinois Institute of Technology with a Bachelor’s degree in Computer Science. His first business was an international web technology solutions provider where he held the title of CEO and Strategic Marketing Partner. Listen to learn how you can apply the same strategies that enabled Insigtin Health to create a game-changing offering in the healthcare marketplace.The No BS Marketing Show is brought to you by Larrimor’s Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.MASSolutions320 Fort Duquesne BoulevardGateway Towers, Suite 105Pittsburgh, PA412-201-2401massolutions.biz

191: Rachel Carlson Part 2

Thu, 05 Oct 2017 12:57:24 -0400

In Episode 191 of The No B******t Marketing Show, Dave continues his conversation with Yelp Pittsburgh’s Senior Community Director, Rachel Carlson.Dave and Rachel cover a lot of ground in this information-packed episode. The two continue their conversation about Yelp’s Elite users and talk about a unique local Pittsburgh business, The Cat Cafe. We’ll also listen as Rachel goes into detail about business owners building a personal brand identity, and how the use of social media, as a business, is an effective tool that crosses generational borders. The last topic the two covers is Pittsburgh’s up and coming neighborhoods and what these areas of town have to offer and why. The No BS Marketing Show is brought to you by Larrimor’s Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.MASSolutions320 Fort Duquesne BoulevardGateway Towers, Suite 105Pittsburgh, PA412-201-2401massolutions.biz

190: Rachel Carlson

Wed, 04 Oct 2017 10:00:32 -0400

Dave’s Robert Graham shirt courtesy of Larrimor’sIn Episode 190 of The No B******t Marketing Show, Dave welcomes back Yelp Pittsburgh’s Senior Community Director, Rachel Carlson.Listen as Carlson gets deep into her role at Yelp and how the company recently acquired the local Pittsburgh business, No Wait. Dave and Rachel talk about what No Wait is an how it is redefining what it means to put your name on a waitlist at your favorite restaurant. We also get to hear about Yelp’s premier user squad, Yelp Elite, and how you can become a member of these high ranking users. The No BS Marketing Show is brought to you by Larrimor’s Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.MASSolutions320 Fort Duquesne BoulevardGateway Towers, Suite 105Pittsburgh, PA412-201-2401massolutions.biz

189: Communication Breakdown – Why Less Is More

Thu, 28 Sep 2017 10:00:22 -0400

In episode 189 of The No B******T Marketing Show: Communication Breakdown - Why Less Is More, Dave covers a topic that can help all of us.We live in a world that’s filled with constant communication. Phone calls, text messaging, email, television, Facebook, Twitter, and other forms of communication penetrate our consciousness and fight for our attention every day.Listen as Dave tackles a communication breakdown about how longwinded, in-depth communication can actually be ineffective, and why clarity and brevity in your communication will yield better results in the workplace and throughout your life. This strategy takes more time and preparation on the front end but will help you communicate in a way that will result in better understanding and better takeaways from your employees, friends, and family.Say Less - Get More. The No BS Marketing Show is brought to you by Larrimor's Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.MASSolutions320 Fort Duquesne BoulevardGateway Towers, Suite 105Pittsburgh, PA412-201-2401massolutions.biz

188: No B******t Mentors

Thu, 21 Sep 2017 10:05:15 -0400

In Episode 188 of the No B******t Marketing Show, Dave takes us on a trip back in time to showcase previous guests who tell us about their mentors and peers who influenced them during their career journeys. Episode 188 features: Priscilla McKinney - LiTTLE Bird Marketing Scott Morgan - Brunner Brian Bronaugh - 340 Design Tricia Warick - Vistage International The No BS Marketing Show is brought to you by Larrimor's Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

187: Are You A BS Marketer?

Tue, 19 Sep 2017 11:45:38 -0400

Dave’s Robert Graham shirt courtesy of Larrimor's.Are you a BS Marketer? Do you find yourself copying and mimicking your competitors?In episode 187 of the No B******t Marketing Show, listen as Dave Mastovich takes us back to marketing school and talks about copycat marketing, and how to avoid it. We’ll hear tips on creating creative and innovative marketing, clearly defining your target markets, and creatively reaching your audience through multiple channels. Remember that positioning comes down to the right message, to the right audience, at the right time.The No BS Marketing Show is brought to you by Larrimor's Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

186: Chris Brodman Part 2

Thu, 14 Sep 2017 10:16:40 -0400

In Episode 186 of The No B******t Marketing Show, CEO and President of Metz Lewis Brodman Must O’Keefe, Chris Brodman, is back in the studio.In this episode, Brodman goes into detail about his career journey with Metz Lewis Brodman Must O’Keefe, and the organizational changes that have occurred during his time with the firm. Chris will further explain the leadership changes his firm is working towards and gives some down to earth advice about how to be better in your business. We’ll also get to hear what Brodman truly loves about his position and a time when he was full of BS.The No BS Marketing Show is brought to you by Larrimor's Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

185: Chris Brodman

Tue, 12 Sep 2017 12:28:54 -0400

Dave’s Robert Graham shirt courtesy of Larrimor's.In Episode 185, listen as Chris Brodman, President and CEO of Metz Lewis Brodman Must O’Keefe, joins the No B******t Marketing Show.Chris Brodman tells us of his youthful journey through Allegheny College where he was recruited to play football. Brodman worked as a Loan Originator for a mortgage company fresh out of college. Chris had an important wake-up call during a retirement celebration for a co-worker at the mortgage company. He realized he wanted more out of life and decided to make a change. This wakeup call led him to attend The Akron University School of Law which paved the path to the position he holds now with Metz Lewis Brodman Must O’Keefe.Listen as Dave and Chris talk about producing results, mentorship, and a generational mindset shift within an organization, and how leadership and communication need to adapt.The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, Downtown Pittsburgh.

184: Aradhna Oliphant Part 2

Thu, 07 Sep 2017 10:00:03 -0400

Listen as Aradhna Oliphant returns for Part 2 on the No B******t Marketing Show!Oliphant is President and CEO of Leadership Pittsburgh, a premier resource for community leadership identification, connection, and development in Southwestern Pennsylvania.In Episode 183, Aradhna shares a couple of her mentors, yet most importantly her amazing journey to the United States. Oliphant earned a Bachelor's and Master's in Psychology in India, as well as a Master's in Business Administration from Rutgers University.Listen to Oliphant share the events surrounding her experience behind growing Leadership Pittsburgh over the past 10 years, plus take note of her special tool for our audience!The No BS Marketing Show is brought to you by Larrimor's Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men's and women's designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

183: Aradhna Oliphant

Wed, 06 Sep 2017 12:08:24 -0400

Dave's Robert Graham shirt courtesy of Larrimor's.In Episode 183, listen as Aradhna Oliphant, the President and CEO of Leadership Pittsburgh, joins the No B******t Marketing Show.Oliphant starts with sharing her career journey before arriving from India. Aradhna earned a Bachelor's, plus a Master's degree in Psychology overseas prior to moving to the United States.Continuing her education, Aradhna earned a second Master's from Rutgers University in Business Administration. Oliphant then gained experience and left her position at a non-profit before hesitantly moving to Pittsburgh with her family: before she fell in love with the region.Across the city, she has worked as the Program Officer of the Forbes Funds, as well as other management roles before moving on to Leadership Pittsburgh. Known as the premier resource for community leadership identification, connection, and development in Southwest Pennsylvania, they work to open Eyes, Minds, and Doors.Listen as Dave and Aradhna further their conversation on the podcast about her mentors, plus when she was guilty of some BS.The No BS Marketing Show is brought to you by Larrimor's Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, Downtown Pittsburgh.

182: 13th Anniversary Celebration Recap and Interviews

Wed, 30 Aug 2017 07:05:51 -0400

Listen to Episode 182 as the MASSolutions Team highlights our 13th Anniversary of creating bold solutions out of Pittsburgh!The Hollywood-themed event celebrated our clients and podcast guests at the Wyndham Grand and courtyard next to our downtown Pittsburgh headquarters.Tune in as Dave recaps the party and the story around it, joined by Dena Koklanaris, Content Mastermind at our firm. She makes for a great guest host to interview the attendees from our red carpet.Live Guests Include: Kieran O' Dea / Partner at H2R CPA Charles Gounaris / Chair at VISTAGE International Chris Miladinovich / Principal at ProspHire Shelley Nippes / VP Marketing & Sales at PHOENIX Tom Michael / President at Larrimor's Amy Veltri / CEO at NGE Henry Gnad / CEO at Rough Stone SoftwareThe No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men's and women's designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, Downtown Pittsburgh.

181: 13 Years of No BS Marketing

Thu, 24 Aug 2017 08:55:57 -0400

Tune in as Dave highlights 13 years of No BS Marketing this week on the No BS Show.On Episode 181, the podcast reached two years of streaming at the same time MASSolutions celebrates 13 years of doing business!Dave explains the significance behind the number 13, which has been a lucky and important number to the Mastovich family with 4 generations wearing it while playing sports. That led MASSolutions to celebrate its lucky 13th anniversary.The celebration includes a Hollywood-themed event recognizing clients and podcast guests, featuring a walk of fame, VIP Red Carpet treatment, and a special guest conducting interviews for future podcast episodes. Hosted at the Wyndham Grand Pittsburgh Downtown, the event is just footsteps from the Gateway Towers corporate office that brings everything together.Dave also shares the insight behind the show's core segments: Cut the BS Rants, Hit the Bullseye Segmentation and Positioning, and the No BS Marketing principles. Whether joined in studio with a guest or a solo take, each show makes for a different theme.Listen closely as we wrap up by sharing the MASSolutions "Keys" behind our team-oriented approach to creative marketing solutions!

180: Understanding the Different Mindsets of Marketers vs. Salespeople

Wed, 16 Aug 2017 14:10:16 -0400

Listen as Episode 180 shares insight behind the MASSolutions No BS Keynote & Workshop.Dave has recently been traveling more across the country for VISTAGE, the world's leading advisory and executive coaching organization. This summer, our message has traveled from coast-to-coast: from California to Florida!This episode highlights what Dave has noticed from attendees, particularly the different mindsets and philosophies between those engaged in Marketing or Sales.Regardless of the industry that you are employed in, listen to this podcast from on the road as we dig deeper into how different business professionals think in the short or long term.Are you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet by our guest Shep Hyken. You can download it for free today. Go to Audibletrial.com/NoBS.

179: No BS Summer Rants

Wed, 09 Aug 2017 13:46:53 -0400

Listen to Episode 179 as we highlight a few timeless Rants from earlier shows!On the No B******t Marketing Show, our host Dave Mastovich generally begins the episode with a Rant in the studio centered around a particular topic.This compilation begins with "Flight Attendant Messaging" which was featured on Episode 20 with Lisa Allen. Next, Dave transitions into his "The Issue, not The Instance" Rant from Episode 44 with Kieran O'Dea. Lastly, we conclude the mashup of this episode with a festive, "Summer Mindset" Rant, which aired on Episode 85 with Ed Piskor.Listen to the featured shows here:20: Lisa Allen 44: Kieran O'Dea 85: Ed PiskorToday's show has been brought to you by:David Alan Clothing: Make your First Impression Last Forever. Learn more at www.DavidAlanClothing.com.

178: Priscilla McKinney Part 2

Thu, 03 Aug 2017 13:38:23 -0400

Listen as Priscilla McKinney returns for Part 2 on the No B******t Marketing Show!McKinney is president of LiTTLE Bird Marketing, a boutique marketing firm based in Joplin, Missouri specializing in delivering premier graphics and creative ideas to clients.In Episode 178, McKinney shares a few of her mentors, but most importantly Brett Baker, the owner of TrustPoint Management Group. Brett taught her the Sandler system which Priscilla tells to be a life changer and C.T.O.B.T. (Couldn't the Opposite be True?) can truly benefit us all.Priscilla also explains the importance behind identifying the Ideal Client Persona, which is necessary to begin marketing and you can use this resource accessible here!Are you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban. You can download it for free today. Go to Audibletrial.com/NoBS.

177: Priscilla McKinney

Tue, 01 Aug 2017 14:13:39 -0400

In Episode 177, listen as Priscilla McKinney, an experienced branding and digital expert and keynote speaker, joins the No B******t Marketing Show!McKinney is the president of LiTTLE Bird Marketing, a boutique marketing firm based in Joplin, Missouri specializing in delivering premier graphics and creative ideas to clients.Priscilla jokes that her claim to fame is that she worked as a bank teller at a Wells Fargo branch alongside Will Ferrell earlier in her career. But the reality is she took that experience and built upon it to start a credit card processing company, the first of her many entrepreneurial endeavors. Now she's rockin' it at LiTTle Bird Marketing and as a keynote speaker.Are you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban. You can download it for free today. Go to Audibletrial.com/NoBS.

176: Tricia Warrick Part 2

Thu, 27 Jul 2017 11:46:50 -0400

Listen as Tricia Warrick, an accomplished C-suite exec and current Vistage International Chair, returns for Part 2 of the Podcast!In Part 1, Dave and Tricia converse about her career journey in the finance sector and beyond. Warrick has served as Chief Operating Officer, strategic consultant, M&A advisor, and banker to CEOs and shareholders of more than 500 mid-market companies.The show continues in Episode 176 as Tricia explains her background while working at various firms. From starting her career at Maryland National Bank, she went on to emerge as a leader at Mellon Financial Group, which positioned her for other opportunities.Tricia then played leadership roles at various firms until she rose to Chief Operating Officer at MARC USA, a major independent advertising agency with over 50 million dollars in billings across Boston, Chicago, Miami, and Pittsburgh.Eventually, the company was sold to a private equity firm, which gave her the chance to join VISTAGE. Known as the World's leading CEO organization, she now serves as a Vistage Chair and coaches CEO's on leadership and improving the bottom line.Listen as Tricia shares key tools for growth like the "Funeral Exercise" by Dr. Stephen Covey, and "Beyond the Echo Chamber" an educational article from Harvard Business Review; plus her recommended Tool is a personal guideline for company growth called the Vision Horizon:Click here to download the Excel TemplateAre you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Runnin’ with the Devil the story of the rise and fall of the rock group Van Halen written by their former manager Noel Monk along with Joel Layden. You can download it for free today. Go to Audibletrial.com/NoBS.

175: Tricia Warrick

Wed, 26 Jul 2017 14:21:46 -0400

Listen to Episode 175 as Dave interviews Tricia Warrick, an accomplished C-suite exec and current Vistage International Chair.Warrick has served as Chief Operating Officer, strategic consultant, M&A advisor, and banker to CEOs and shareholders of more than 500 mid-market companies.Tricia was raised among 7 children and explains how influence within her family started her educational background.Upon graduating from Churchill High School, now part of Woodland Hills School District, she attended Kenyon College where she earned a Bachelor's degree in Economics.She then began her career at Kauffman's before they were acquired, where she realized that retail merchandising was not for her. However, she met her husband at the company and moved to Maryland where she started working in the finance industry.Listen as Tricia explains with Dave her impressive resume and mentors, plus her biggest learning experience.Are you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Runnin' with the Devil by Joel Layden and Noel Monk. You can download it for free today. Go to Audibletrial.com/NoBS.

174: Ken Staut Part 2

Thu, 20 Jul 2017 14:57:30 -0400

In Episode 174, Ken Staut, returns for Part 2 of the No B******t Marketing Show!In Part 1, Dave and Ken converse about the road to creating GrowthFountain, an SEC-registered funding portal based in New York City.The show continues today with Ken talking about how adversity pushed him to pursue an MBA at Columbia University, which he leveraged to become more competitive.Upon returning to the financial sector, Staut shares his experiences during the Financial Crisis of 2008. As a Senior Investment Professional at a major hedge fund in New York, he explains how he overcame the events surrounding the industry.Upon leaving the firm, which managed 800 million in assets, Ken explains how he was able to create Tiburon Capital Management as a partner. His firm was eventually acquired by a company in Atlanta, which led him to start his dream, GrowthFountain.Dave and Ken also converse about his mentors over the years, and he confirms the truth behind the Showtime hit-series, Billions!Are you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet by our guest Shep Hyken. You can download it for free today. Go to Audibletrial.com/NoBS.

173: Ken Staut

Wed, 19 Jul 2017 16:00:00 -0400

Listen as guest Ken Staut, the CEO of GrowthFountain, an SEC-registered funding portal based in New York City, joins the No BS Show!Staut talks about growing up in the South Hills of Pittsburgh and moving on to Dickinson College where he earned a Bachelor's in Economics.After graduation, he knew his passion for Wall Street would take him to New York, where he found a job at a start-up hedge fund. From gaining experience at the fund, Staut then returned back to business school to earn an MBA from Columbia University, an ivy-league school in Manhattan.Next, he earned a position as a senior investment professional in New York City, where the firm managed 800 million in assets. He then went on to create Tiburon Capital Management as a Partner, where the company was eventually acquired and he went on to start GrowthFountain.Ken talks with Dave about historic and personal stories within the financial sector, explains when he was a BS employee, and shares an important tool for listeners!Are you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet by our guest Shep Hyken. You can download it for free today. Go to Audibletrial.com/NoBS.

172: Cut the BS!

Thu, 13 Jul 2017 13:16:07 -0400

Listen as this episode features a compilation of original episodes from Dave interviewing his colleagues on the No B******t Marketing Show.Dave highlights his "Cut the BS" segment of the interviews in this episode, where different guests share examples of when they have experienced occurrences of BS in the workplace throughout their careers.Episode 172 features: Mark Marmo CEO, Deep Well Services Ed Wietholder President, Strength Fitness & Speed David Sweet President, MECCO Marking & Traceability Michael Gatti Director of Operations, MASSolutionsAre you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet by our guest Shep Hyken. You can download it for free today. Go to Audibletrial.com/NoBS.

171: Hot Dogs on the 4th of July: Ketchup, Mustard, Marketing

Tue, 04 Jul 2017 13:31:12 -0400

On this special 4th of July No BS Marketing podcast, let's talk ketchup, mustard, and marketing.Americans will eat more than 7 billion hot dogs from Memorial Day through Labor Day, 150 million on the 4th of July holiday alone. We average about 70 hot dogs per person eaten each year. If you have one, do you top it with ketchup or mustard?According to a YouGov survey, the most popular condiment for hot dogs is mustard (72%) followed by ketchup (59%), onions (51%) and relish (47%).Age has a big impact on our choice. 73% of 16-34-year-olds ate their hot dogs with ketchup while only 41% of those 35 and older did.Makes sense. Kids love ketchup. Children have different taste buds than adults and notice bitter tasting foods more. Plus creative commercials help create long-lasting habits like adding ketchup to a hot dog. Remember the Anticipation theme from these two classics?But sometimes one organization’s message hurts a complimentary product. The National Hot Dog & Sausage Council’s Do’s and Don’ts of Hot Dog Etiquette surely caught the attention of ketchup companies with this one: Heinz Anticipation Commercial 1979.Don’t…Use ketchup on your hot dog after the age of 18.Mustard, relish, onions, cheese, and chili are acceptable.Whether you like your hot dog with ketchup, mustard or some other way, you can benefit from these Messaging Do’s and Don’ts:Do…Focus on creative promotions to tell your story. Just like the hot dog industry promotes National Hot Dog Month, you can promote your anniversary, new equipment, locations and hires in a creative way.Do…Make it about your target audiences. Why does it matter to them?Don’t…Miss opportunities to promote your uniqueness. Develop a content calendar to tell your story throughout the year.Don’t…Make messaging, branding and PR decisions by committee. You’ll end up with a little bit of what each person wanted and a lot of wasted advertising dollars.Don’t…think your instincts are better than a combination of listening to customers through Marketing Intel, brainstorming with your leadership team AND your instincts. So many times I see companies suffer because decisions made about marketing or messaging are made based on instincts…thinking “I know my market, I know my customers, I’ve done this for X number of years.”If you’re still not sure about ketchup on your hot dog, in honor of my Dad on this 4th of July podcast, I’m going to quote one of his favorite movie characters. Clint Eastwood’s Dirty Harry makes it clear in the film Sudden Impact when he finished a rant about society’s ills by telling a hot dog eating detective at the scene that "Nah, this stuff isn't getting to me, the shootings, the knifings, the beatings, old ladies being bashed in the head for their social security checks... Nah, that doesn't bother me. But you know what does bother me? You know what makes me really sick to my stomach? It's watching you stuff your face with those hotdogs. Nobody, I mean nobody puts ketchup on a hot dog.Hey Dirty Harry, I do from time to time…guess I’m a BS’er when it comes to eating hot dogs.Hope you enjoy your 4th of July Holiday week.

170: Customer Service Expert Shep Hyken Part 2

Thu, 29 Jun 2017 12:37:38 -0400

Listen as Dave continues with Part 2 of his interview featuring guest Shep Hyken, an expert in the world of customer service.In Episode 169, Shep walks Dave through his amazing career path, and they discuss examples of great and not so great customer service experiences.Hyken has authored multiple books, while The Amazement Revolution was a USA Today and Wall Street Journal bestseller. In Part 2, Dave converses with Shep about the road to achieving his dream as becoming a Hall of Fame speaker, and the process of writing multiple books over the years.Are you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet by our guest Shep Hyken. You can download it for free today. Go to Audibletrial.com/NoBS.

169: Customer Service Expert Shep Hyken

Wed, 28 Jun 2017 12:10:30 -0400

In Episode 169, Dave talks with Shep Hyken, a pioneer in the art of customer service.Shep is a customer service expert, author, and speaker. One of his books, The Amazement Revolution, was a bestseller. But that’s only part of his amazing story.He’s the author of several other books that offer advice about retaining customers like Moments of Magic which leverages his more than twenty years' of experience in customer service.He’s also achieved CPAE status, The National Speakers Assoc.'s Hall of Fame designation for lifetime achievement in the professional speaking industry.Dave and Shep walk through his amazing career path and discuss examples of great and not so great customer service.Are you using Audible yet? If not, you can get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet by our guest Shep Hyken. You can download it for free today. Go to Audibletrial.com/NoBS.

168: How To Avoid BS Marketing

Wed, 21 Jun 2017 18:02:28 -0400

How can you avoid BS Marketing?Listen as Dave talks about what he sees and hears from business leaders across the country. You might be surprised at how many CEO's, Founders, and top managers do their marketing.Hear the steps you need to take to create a culture that leverages the Art & Science of Marketing.The No BS Show is brought to you by audible.com Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like The Thank You Economy by Gary Vaynerchuk.

167: Another Pittsburgh Championship Celebration

Wed, 14 Jun 2017 16:20:06 -0400

Listen as this episode features Dave interviewing fans surrounding the historic back-to-back Pittsburgh Penguins Stanley Cup run.The championship celebration brought out over 650,000 people to downtown Pittsburgh. Fans lined the parade route across town beginning on Grant Street, all the way to Point State Park.Outside of MASSolutions, Dave was able to speak with fans just steps away from the stage where the oldest existing trophy, the Stanley Cup, returned to the city.The Golden Triangle was electric, and the No B******t Marketing show was joined by Penguins fans, street performers, and vendors to discuss the championship repeat.The No BS Show is brought to you by audible.com Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like The Virgin Way: Everything I Know About Leadership by Richard Branson.

166: Finals Recap

Tue, 13 Jun 2017 15:17:17 -0400

Episode 166 features Dave and his sons returning to Quicken Loans Arena for a remote broadcast of the No B******t Marketing Podcast from the NBA Finals.The trio first joined the show in September 2016 for the Podcast's 100th Episode. However, on the recent trip to Cleveland for Game 4 of the NBA Finals, Dave hosts Alec, Brevin, and Carter as they talk about the marketing and other events surrounding the 2017 NBA Finals.Dave begins with highlighting an early prediction that he made years prior about sports branding. To continue, the episode features insight about the marketing behind major sporting events through sponsorships and commercials.The show includes Dave interviewing his sons to hear their predictions prior to the historic Game 4 and their recap of the events inside Quicken Loans Arena and the memories resulting from it.The No BS Show is brought to you by audible.com Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Life is Not an Accident: A Memoir of Reinvention by Jay Williams.

165: VISTAGE Executive Summit

Thu, 08 Jun 2017 09:58:09 -0400

This episode features Dave interviewing his colleagues Live from the 2017 VISTAGE Executive Summit.VISTAGE started in 1957 and is the World's Largest CEO Membership Organization with over 20,000 CEO's across 16 countries today.The event was held at the Pittsburgh Marriott City Center, where over 200 business leaders across the region met to network with each other. During the conference, Dave had time to speak with five different professionals to join the No B******t Marketing Show.Episode 165 features: Charles Gounaris CEO, Charles Gounaris & Associates, LLC Dave Watson CEO, PHOENIX Rehabilitation and Health Services Loriann Putzier President, IntegraCare Corporation Brian Baum Executive, The Baum Consulting Group with UBS David Meyers President, alpscontrols.comThe No BS Show is brought to you by audible.com Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like The Growth Gears: Using a Market-Based Framework to Drive by Art Saxby & Pete Hayes.

164: How to Make Networking Work for You

Wed, 31 May 2017 13:42:05 -0400

Many of us like to meet new people. And many of us also like to talk. We find it stimulating. We enjoy sharing and learning, get a high from strutting our stuff in front of a new audience, and walk away feeling good. But mention the word networking and watch what happens. Yeah. Exactly. Suddenly, we’re as enthused about the simple act of meeting new people and getting to know them as we are for a root canal.Why is this? Even if you’re a born marketer, business developer, or just generally consider yourself a “people person,” there’s a good chance that you hate to network. Over the course of my career, I continue to encounter engaging, intelligent people who approach networking with undue anxiety and fear.It’s time we change our approach to networking and start making it work for us. Because here’s a simple truth: we need it. Our work depends upon our willingness to meet, engage and share with new and unfamiliar people. I’m a proponent of getting comfortable with getting uncomfortable, and networking is a prime example.In this post, I share my own time-tested, five-step strategy for making networking work for you.Change Your Mindset: Empty whatever head trash you have about networking by changing your mindset: if the term “networking” turns you off, simply call it by another name. Millennials call networking events “Meet Ups” so maybe try using that term to shift your perception.Now it’s time to begin treating networking for what it is – work! If we’re marketers, we don’t run away from managing projects. If we’re business developers, we don’t hide from researching leads and trends. The same mentality applies to networking. Connections are critical for our careers. Ditch the often haphazard approach to networking – the “oh, maybe I’ll stop at this event to see what it’s like” and instead approach it with deliberation. Have a game plan for how you’ll build networking into your ongoing work stream. It deserves prime real estate on your to-do list, so slot it in and keep it there.Create a Calendar: Here’s where I build my networking strategy. I set aside time each week to scope out the networking events that are happening near me – whether through LinkedIn, professional organizations, or by word of mouth. Then I do a quick cost-benefit analysis of each event. I break it down piece by piece: How much time will I spend at the event (includes travel to/from)? Who might I meet? What opportunities will present themselves? If the benefits are in my favor, I slot it into my calendar and move on to step three.Do Your Homework: A critical step in the process, you absolutely must do your networking homework before you walk through the door. Find out who is running the event and who will be in attendance (event hosts often provide lists of names and company affiliations). Then decide on a handful of connections you want to make, and do a 10-15 minute Google search on each. Learn a bit about who they are – their education, work history, current position or job title. Have they been in the news? If yes, read the article or watch the clip. Are they active on LinkedIn, and already share connections with you? Do they like to post their opinions and successes on Facebook? If you don’t know, make it your job to find out.Bring Your Gameface: You’ve changed your attitude. You’ve created your calendar. And you’ve done your homework. Now it’s time to walk through the door and have a little fun. If you need to bring a buddy, bring one. But if not, have the confidence to walk in solo. After all, everyone at a networking event is there for the same purpose – to meet and make professional connections. Know your “15 Second Story” (2-3 sentences about you, your company, and what you provide that nobody else does) and share it. Ask questions. Good, creative questions. Sure, “Where do you work?” is fine. But even better: “What challenges did you face in your last assignment?” Or “What keeps you up at night when it comes to you...

163: Josh Freedman and the CabbyGo Story Part 2

Fri, 26 May 2017 15:44:01 -0400

Episode 163 features Part 2 of Dave's talk on the No BS Show with Josh Freedman, the CabbyGo Founder and President.Part 1 explains the story of how CabbyGo was released on New Year’s Eve in 2012 and provided 60 rides that first night as an MVP. The show continues further in this episode with the background behind the development and technology of his company.CabbyGo is a unique service where drivers choose the fare which allows them to outbid other drivers for the rider in a 45-second countdown in the app. Riders then pick the best option for them based on pricing, timing, vehicle, etc.In this episode, Josh continues by talking about the road to building his brand, through previous business ventures with different companies across the country. He continues by expressing the importance of his mentors and shares personal No BS experiences. Together, Dave and Josh elaborate on how we are all indeed a product of our environment.Download The CabbyGo App Today!The No BS Show is brought to you by audible.com Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Real Food, Fake Food: Why You Don’t Know What You’re Eating and What You Can Do About It by Larry Olmsted.

162: Josh Freedman and the CabbyGo Story

Wed, 24 May 2017 15:34:18 -0400

In Episode 162, Dave talks with Josh Freedman, Founder and President of CabbyGo, a new ridesharing app focused on both riders and drivers that was recently launched in Pittsburgh.Josh likes to say "Drivers bid, you win!" The service is unique in that drivers choose the fare which allows them to outbid other drivers for the rider in a 45-second countdown in the app. Riders then pick the best option for them based on pricing, timing, vehicle, etc.Josh tells the story of how CabbyGo was released on New Year's Eve in 2012 and provided 60 rides that first night as an MVP. CabbyGo aspires to change the rideshare market and become the Airbnb of autonomous vehicles.Download The CabbyGo App Today!The No BS Show is brought to you by audible.com Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Real Food, Fake Food: Why You Don't Know What You're Eating and What You Can Do About It by Larry Olmsted.

161: Grading Penn State’s Crisis Communications & Getting Comfortable With Being Uncomfortable

Tue, 16 May 2017 12:10:35 -0400

Listen as Dave speaks on some recent BS PR in the news surrounding the tragic death of a student at Penn State in February.Timothy Piazza died after a night of drinking during fraternity pledge hazing. As a result, Beta Theta Pi fraternity members face charges of involuntary manslaughter while others hold lesser charges.This Penn State University death continues to receive ongoing national media attention, while Dave talks in detail on the questionable decisions occurring at the school.Episode 161 then proceeds to talk in general about Freshman year, while providing some ideas on how to get comfortable with getting uncomfortable.Dave explains how Millennials aren’t any different than any other generation. When they are faced with learning something new, they’re often intimated. He shares how we all can relate in the fact that no matter the age or phase of life, we’re always students.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashley Vance.

160: IUP Business Day Part 2

Tue, 09 May 2017 12:27:01 -0400

Hear Dave continue his live presentation to students with Part 2 of IUP Business Day.The Indiana University of Pennsylvania hosts their premier career development and networking event annually, for their Eberly College of Business and Information Technology students.Over 500 juniors and seniors converged at the Kovalchik Convention Center. Dave focused on helping attendees understand the importance of managing their online presence and steps to creatively and effectively tell their story.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like 50 Powerful Strategies for Mastering your Online Resume by Jonathan Eagle.

159: IUP Business Day

Tue, 02 May 2017 12:07:17 -0400

Listen as today’s show features an excerpt live from a presentation at his alma mater.Dave was recently a panelist for Indiana University of Pennsylvania's annual Business Day. Hosted at the Kovalchik Convention Center, the event was attended by hundreds of IUP juniors and seniors.The presentation focuses on providing tips on how soon to be college grads and other people early in their career can better position themselves through No BS Content.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson.

158: Psychedelic Furs, Heightophobia, Scarcity and Social Proof

Tue, 25 Apr 2017 10:00:42 -0400

Dave tells the story about attending a Psychedelic Furs show at Mr. Smalls in Millvale and the events surrounding it.Topics include how marketing the show and the crowd's reaction tie to two of Robert Cialdini's Principles of Influence--Scarcity and Social Proof.Dave also jokes about being a victim of Heightophobia.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Pre-Suasion: Channeling Attention for Change by Dr. Robert Cialdini.

157: Insight for College Grads Part 2

Thu, 20 Apr 2017 10:00:00 -0400

Hear Dave continue his live visit to students from Point Park University, on Part 2 of this episode.The presentation was to upcoming college grads and touched base on many important aspects. Part 1 focused on goal setting, overcoming adversity and defining their passions, through storytelling from experience.Episode 2 moves into Dave introducing the group to Gary V... after being left amazed that they hadn’t heard of Gary Vaynerchuk. From providing a quick overview of his inspirational marketing and entrepreneurial story, he then explains the importance of listening to thought leaders to grow.The talk at Point Park was then highlighted by how important it is to stay current on marketing trends and to be open to change in order to achieve personal and professional growth.The No BS Show is brought to you by audible.com Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like the #Ask Gary Vee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness by the New York Times Bestseller, Gary Vaynerchuk.

156: Insight for College Grads

Tue, 18 Apr 2017 13:00:09 -0400

Listen as Dave speaks to seniors at Point Park University to provide advice to help prepare them as they move on from college into their careers.Dave shares ex-NFL player John Malecki's story about how to handle adversity, plus the difference between dreams and goals. He was also a past guest on the No BS Podcast - Part 1 and Part 2.The episode explains how it's important to assess your passions and match them up with your skills. Dave continues to tell why Millennials are just like other generations, despite the bad wrap that is often portrayed throughout the media.The No BS Show is brought to you by audible.com Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like the Chaotics: The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler.

155: Who’s the Father of Marketing?

Tue, 11 Apr 2017 10:00:13 -0400

Dave goes solo on this episode to talk about how Philip Kotler, the Father of Marketing, impacted him in college and continues to do so today.Philip Kotler is a marketing consultant, professor, and author of over 60 marketing books, including Marketing Management, named one of the 50 greatest business books ever by The Financial Times.Listen as Dave describes his first business that he and his brother Mike started together as pre-teens. Ironically, they instinctually used many of Kotler's marketing philosophies without even knowing it.Dave closes this week's episode by outlining how Kotler became the first ever No BS Marketer.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like the Chaotics: The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook.

154: Tom Michael Part 2

Thu, 06 Apr 2017 10:00:24 -0400

Tom Michael Part 2In part two of our podcast with guest Tom Michael, we discuss Larrimor's Big Idea. Tom tells us their main objective every day is to "make people feel good about themselves." They focus on providing high touch retail experiences for customers. Tom tells us about his successes with Larrimor's Youtube page. Video has helped them with messaging to their customers.A second tool has helped Tom and the team at Larrimor's with online marketing called SEMrush. He also speaks of a strong omni-channel approach to selling at Larrimor's which has helped them adapt to the current customer base.About TomTom Michael is Chief Executive Officer of Larrimor’s Pittsburgh. Tom is an accomplished executive who started at Larrimor’s as CFO 20 years ago and has been CEO of Pittsburgh’s premier family owned clothier since 2012.Connect with Tom on LinkedIn.Beautiful Destinations Hits the BullseyeBeautiful Destinations is a travel themed Instagram page launched in 2012 by Jeremy and Tom Jauncey. The brothers grew their account to over 8 million followers in less than five years and grew their business by attracting customers in the travel industry who want to reach Beautiful Destinations followers.Beautiful Destinations moves social media interactions closer to actual transactions. Their clients can better leverage Instagram and more clearly see their Marketing ROI.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Pre-Suasion: Channeling Attention for Change by Robert Cialdini. You can download it for free today!

153: Tom Michael

Tue, 04 Apr 2017 10:00:49 -0400

Business CasualBusiness Casual doesn't have a clear, universal definition which leaves it open to individual interpretation. This leads to complaints and frustrations by other employees and managers, followed by formal communication in the form of a standardized policy.Message clarity is critical to successes in any endeavor. The term Business Casual is just one more example of how hard it is to reach key target audiences with a clear story.Tom Michael Part 1Tom takes us through his early years where finance was his first start. He worked in NYC at a hedge fund before leaving and starting his journey as an entrepreneur selling gourmet cheese spreads. He tells Dave of his mentors which have helped lead and teach him along the way including achieving the rank of Eagle Scout through the Boy Scouts of America program. The former owner of Larrimor's Carl Slesinger also tops the list and the Institute For Entrepreneurial Excellence at the University Of Pittsburgh where Tom recommends finding a mentor through the program.Tom's biggest learning experience came while learning how to become a great communicator. He tells Dave of the early years of being an entrepreneur when he used to "yell all of the time!". Learning this lesson and transitioning into a calm communicator has helped him to become a better leader.About TomTom Michael is Chief Executive Officer of Larrimor's Pittsburgh. Tom is an accomplished executive who started at Larrimor's as CFO 20 years ago and has been CEO of Pittsburgh's premier family owned clothier since 2012.Connect with Tom on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 330-dayfree trial at www.audibletrial.com/NoBS. Try a book like Pre-Suasion: Channeling Attention for Change by Robert Cialdini. You can download it for free today!

152: Jerry Zahorchak Part 2

Thu, 23 Mar 2017 10:00:35 -0400

Service FailuresService failures are going to happen. The challenge is creating a culture where customers are comfortable letting us know that a service failure occurred.Cultivate a mindset that customer complaints are a good thing. Convince employees to avoid the subconscious tendency to fear customer complaints and to look at the complaining customer as the enemy. Show everyone in your company that the complaining customer is actually your friend because you learn from them. Complaints are valuable feedback EVEN when the customer is a bit irrational.Jerry Zahorchak Part 2Early in Jerry's career as an educator, he made a "tough boss" mistake. He takes us on a tale about the times he used to clock teachers who were one minute late for school. He looks back and laughs at the early times of being a boss and the mistakes you make.Jerry was fortunate to have a lifetime of great mentors. He thanks fellow PA Secretary of Education Vicki Phillips for her lessons. Names a number of influential members of his community including former Mayor of Johnstown Don Zucco.Working under Governor Rendell Jerry had tremendous success and he takes our listeners on a journey through the ins and outs of PA State Education and what it was like to be in trenches fighting for education. Jerry likens it to Camelot.About JerryJerry Zahorchak is a lifelong educator who served as the Pennsylvania Secretary of Education. He led multiple school districts as Superintendent and throughout his career has done just about every key position in a school system. Jerry has been a teacher, principal, football coach, federal programs director, and strategic planning coordinator.Connect with Jerry on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 330-dayfree trial at www.audibletrial.com/NoBS. Try a book like Pre-Suasion: Channeling Attention for Change by Robert Cialdini. You can download it for free today!

151: Jerry Zahorchak

Tue, 21 Mar 2017 10:00:41 -0400

Child Communication with Jerry ZahorchakDave invites return guest Jerry Zahorchak back on the No BS Marketing show. Fun fact - Jerry was the 2nd guest ever on the podcast!Jerry and Dave speak in depth about the levels of communication that are necessary in a school district. Whether it be between teachers and the school district administration, the school district administration and parents, or teachers and the students.As PA State Secretary of Education Jerry helped set School climate standards across the state. School climate refers to the quality and character of school life. It is based on people’s experiences of school and reflects norms, goals, values, interpersonal relationships, teaching and learning practices, and organizational structures. A positive school climate undergirds academic achievement and creates a supportive context for personalized learning to flourish. These goals are achieved through rigorous and refined communication.Jerry touches on the time spent working under Governor Rendell and the paramount impact their administration had. From the first time, Jerry met with Rendell he had made a lasting impression, one that leads him to be hired as secretary of education and one that leads to years of successful leadership.About JerryJerry Zahorchak is a lifelong educator who served as the Pennsylvania Secretary of Education. He led multiple school districts as Superintendent and throughout his career has done just about every key position in a school system. Jerry has been a teacher, principal, football coach, federal programs director and strategic planning coordinator.Connect with Jerry on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Pre-Suasion: Channeling Attention for Change by Robert Cialdini. You can download it for free today!

150: Tom Rodriguez Returns!

Tue, 14 Mar 2017 10:00:27 -0400

March Madness with Tom RodriguezThree-time No BS Marketing Podcast guest Tom Rodriguez joins us for a special March Madness edition of the podcast. Listen as Dave and Tom discuss lost productivity during March Madness and what companies can do to embrace it rather than fight it. They also dig into marketing efforts during March Madness season and how small companies can compete with digital and social with big impact.Finally, Tom and Dave share their experiences while coaching basketball and how important it is for there to be leadership and communication beyond game strategy and talking to players.Tom's pick for "All Time Coach" in the NCAA tournament is Jim Valvano. Dave attributes Jimmy V as the reason he became a basketball coach.Connect with Tom on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone. You can download it for free today!

149: John Malecki Part 2

Thu, 09 Mar 2017 10:00:54 -0500

Marketing MarijuanaWeed is no longer just for getting high. It can reduce stress and pain, help you sleep and get you in the mood to get busy. Cannabis marketers want to change the image of marijuana so it competes with other products we use to help us get through this thing called life, products we buy at the pharmacy, Giant Eagle and our local liquor store.Legal marijuana sales are expected to triple from about $6 billion now to $18 billion by 2021, leading the industry to work on branding and also product segmentation to increase awareness and demand.John Malecki Part 2Life as a professional football player taught John to be tough - both mentally and physically. Early in John's life mental toughness included "looking down" on others for not having the same level of mental strength. He states his biggest learning experience was when he learned to focus on being a leader and bringing others up to his level rather pushing them down.JM Custom Builds was founded with John's vision of building a dream experience for both the customer and himself. He sets out for every project to be the perfect dream scenario. When building for a customer he is translating their dreams into a reality while fulfilling his dream of crafting quality, beautiful work.Hiring a business coach may be viewed as a large investment for a small company but for John it has paid off triple time. He also finds Google Suite and Audible as major tools that are helping to shape his business along with podcasts Entrepreneur On Fire, The Tim Ferriss Show, and the GaryVee Audio Experience.About JohnJohn Malecki was a 3-year starter and captain of the football team at the University of Pittsburgh where he studied Marketing. He then made it to the big time, spending 4 years in the NFL. Once his professional football career ended, John turned his focus from the field to the workshop, building custom furniture and running a thriving business called JM Custom Builds based in Homestead, PA.Connect with John on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Pre-Suasion: Channeling Attention for Change by Robert Cialdini. You can download it for free today!

148: John Malecki

Tue, 07 Mar 2017 10:00:17 -0500

Technology ProficiencyWhat if I told you: 26% of people can’t even use computers at all. Another 43% are either Below or at Level 1 meaning they can only do basic tasks with a computer. That’s 69% of the population that can’t do a whole lot.We need to simplify our communication, our customer experiences, our processes because a large portion of our target audiences might not have the technical proficiency level we think they have.Today’s Guest – John Malecki13 cuts from 5 different teams, in four years.There is a small percentage of people that are built with the focus and dedication to drive through that level of set-back in their career. For some of us, that would break us. For John Malecki, it simply said "Stop. Reset. Start over."From first being cut by Jeff Fisher while with the Tennessee Titans to his last NFL cut by Mike Tomlin with the Pittsburgh Steelers John was faced with tough life lessons. He learned that if you want to approach life with an emotional focus you need to be sure you can control it. His "big picture" outlook made him a No BS guy.About JohnJohn Malecki was a 3-year starter and captain of the football team at the University of Pittsburgh where he studied Marketing. He then made it to the big time, spending 4 years in the NFL. Once his professional football career ended, John turned his focus from the field to the workshop, building custom furniture and running a thriving business called JM Custom Builds based in Homestead, PA.Connect with John on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Pre-Suasion: Channeling Attention for Change by Robert Cialdini. You can download it for free today!

147: Kenny Chen Part 2

Thu, 02 Mar 2017 10:00:35 -0500

Key Account ReviewQuantitative customer surveys only uncover so much about the relationships between B2B companies and their customers. You can learn how customers really feel by having actual conversations with customers—by including qualitative research as a part of your marketing intel.A key account review consists of a series of interviews with stakeholders in the company's most important accounts. Ideally, an impartial and trusted third party conducts the interviews to ensure complete candor.Through a key account review, your company will learn how customers feel about you and your approach in ways that numbers alone can't express.Kenny Chen Part 2Dave recommends going back and listening to Part 1 of his interview with Kenny Chen prior to listening to this podcast. Throughout his young career, Kenny has made a commitment to connect people to the community. He has made it his mission to better understand people and why they do things - so that he can better connect them to what will serve them. He maintains that the best way to learn is to step out of your personal comfort zone and engage with people that are experts in something that you are not.Kenny had a list of useful tools and tips for us - most notably something Dave and the team will be using for years to come. Kenny listens to podcasts in 2.5x speed in the morning and during his commute. He claims it was something that he had to work up to - but It has helped him consume information at an efficient rate. Kenny's current rotation of podcasts is NPR's Planet Money, 99% Invisible, Tech News Today, and Revisionist History.(We would also like to note that Kenny hit the "No BS" button a chart-topping FOUR times during his interview!)About KennyKenny Chen is the Program Director at Ascender, a hub for Pittsburgh's starters and builders that provides insight and connectivity to Pittsburgh’s entrepreneurs across all sectors, adding value through co-working, mentors, and partnerships.Connect with David on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Real Food, Fake Food. Why You Don’t Know What You Are Eating and What You Can Do About It by Larry Elridge. You can download it for free today!

146: Kenny Chen

Tue, 28 Feb 2017 10:00:23 -0500

Stealing ThunderIf a company learns about a problem with a product or service, should they quickly disclose it or wait?“Stealing Thunder” increases the credibility of organizational spokespersons and makes organizations seem more reliable. A recent study revealed: Self-disclosing of a crisis is more effective because old news is considered no news. Individuals perceive follow up news stories as old news and pay less attention to them. The “ stealing thunder” approach reduces consumers’ attention to negative publicity and the level of reputation damage for the companies.Today’s Guest – Kenny ChenFrom his Social Psychology studies at UC Berkeley to work with the Hero Imagination Project in Hong Kong, to his Coro Fellowship; Kenny Chen has a true thirst for knowledge. He cites the amazing Lee Ngo as one of his biggest mentors along with some of his teachers as a child.While working at the D.O.T. Kenny observed the lack of efficiency in how it was run which he now states was his biggest learning experience. Aggravation over old policies and wasted resources forced Kenny to look beyond his own personal hang-ups with the issue and think of the larger picture. The need to ask WHY taught him to choose his battles, and to think more about why things happen - which will allow for things to clearly become solved.About KennyKenny Chen is the Program Director at Ascender, a hub for Pittsburgh's starters and builders providing insight and connectivity to Pittsburgh’s entrepreneurs across all sectors, adding value through co-working, mentors, and partnerships.Connect with Kenny on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Pre-Suasion: Channel-ing Attention for Change by Robert Cialdini. You can download it for free today!

145: David Alan Part 2

Thu, 23 Feb 2017 10:00:29 -0500

Marketing Intel - Your Ticket to all of the AnswersWhat prompted Horovitz Rudoy and Roteman, Pittsburgh’s 12th-largest accounting firm, to change its name? Marketing Intel.The company decided to conduct Marketing Intel to learn what current clients, past clients, referral sources, employees and others thought about the company. The results were astonishing and lead the company to change its name to reflect the sentiment.David Alan part 2Dave and David connect in this episode over the leadership of powerful CEOs and how something as simple as flying coach can drive a team to work harder for their leaders.David relies on podcasts to keep him driven. Nathan Chan - Foundr Magazine Podcast and Andy Frisella - The MFCEO Project he suggests as modern mentors for him. While driving to and from sales calls in his early 20s he made time to study entrepreneurship by listening in his car.Google Drive keeps David on task and Tim Ferriss' new book Tools of Titans brings to light routines and habits of successful entrepreneurs.About DavidDavid graduated from Duquesne University with a degree in marketing and sports marketing. After graduating Alan had a job as a medical device salesman while developing The Proper Knot. His skills extend beyond necktie accessories as he now styles some of WWE’s biggest superstars under his company David Alan Clothing. David lives in the Pittsburgh neighborhood of Mt. Washington and can frequently be found working along with other driven entrepreneurs whom he offers growing-pain advice to at his local coffee shop.Connect with David on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Real Food, Fake Food. Why You Don’t Know What You Are Eating and What You Can Do About It by Larry Elridge. You can download it for free today.

144: David Alan

Tue, 21 Feb 2017 10:00:14 -0500

Cumulative AdvantageAs customers, we want our purchase decisions to be easy and we actually make most purchases automatically. We are creatures of habit. That’s why the subscription model has become so popular in so many industries. We don’t need to consciously decide about routine purchases.It’s all about gaining the Cumulative Advantage—once you gain a small advantage over the competition, it grows over time as purchasing your product or service becomes a habit to customers.Today’s Guest – David AlanA friend's sew-savvy mom and how-to Youtube videos helped born entrepreneur David Alan launch The Proper Knot. In two short years, this hands-on experience of developing a brand new concept from the ground-up has helped David Alan launch into realms creators only hope to touch.David's unyielding approach to changing the perception of the modern gentleman has caught the attention of WWE superstars like Titus O'Neil, whom he currently makes custom suits for at David Alan Clothing. Listen as he walks us through the struggles of developing an idea, perseverance, and how recognizing your target market allows you to make the correct contacts in business early in your career.About DavidDavid graduated from Duquesne University with a degree in marketing and sports marketing. After graduating Alan had a job as a medical device salesman while developing The Proper Knot. His skills extend beyond necktie accessories as he now styles some of WWE's biggest superstars under his company David Alan Clothing. David lives in the Pittsburgh neighborhood of Mt. Washington and can frequently be found working along with other driven entrepreneurs whom he offers growing-pain advice to at his local coffee shop.Connect with David on LinkedIn.The NoBS Marketing Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Thanks for the Feedback: The Science and Art of Receiving Feedback Well by by Douglas Stone and Sheila Heen. You can download it for free today.

143: Brian Bronaugh Part 2

Thu, 16 Feb 2017 10:00:22 -0500

Dollar Shave Club - A "F**king Great" Big IdeaIn 2012, Dollar Shave Club opened for business with a clear big idea: razors delivered every month for a low subscription price. Company co-founder Michael Dublin was front and center for the brand launch in a humorous video where he calls the razors “F**king great” and pokes fun at the big razor brands and all their “technology."Dubin infused his mantra of “stay focused on what’s important, stay narrow” throughout the company. Memorable and minimal monthly subscription fees. Basic products with no swivel heads or vibrating handles.Low-cost operations. Straight forward, in your face marketing.Today’s Guest – Brian BronaughDave sits down with Brian Bronaugh for part 2 of his interview. Brian's company 340 Designs has been built on the concept that "all boats rise" meaning that not only would he like to succeed in servicing his clients, he would like to see partnerships with other agencies be apart of the success.Brian also hosts a podcast titled Corps340 centered around craft and community which he attributes to assisting his abilities to work through issues by discussing them on the show.Dave and Brian talk about the state of the industry, and how small companies like Deeplocal are able to compete with large agencies that thrived in the 90's. They discuss their thoughts on the future, and where they see their own companies heading. Brian stands by the statement "you don't retire, you refine."When asked what tools he would suggest for our readers Brian attributes Buying In: What We Buy and Who We Are By Rob Walker to a recent eye-opening approach to his new company. He also searches out a state of boredom as a way to unplug and detox.About BrianBrian Bronaugh is the owner of 340 Designs and host of the Corps 340 podcast. Brian was President of Mullen Pittsburgh, a company he worked with for 25 years. Brian has a track record of building brands for companies big and small across many industriesConnect with Brian on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like Real Food, Fake Food. Why You Don’t Know What You Are Eating and What You Can Do About It by Larry Elridge. You can download it for free today.

142: Brian Bronaugh

Tue, 14 Feb 2017 10:00:20 -0500

Everybody knows marketing.Have you ever been in a situation where you have crafted a perfect marketing plan only to have an "expert" assistant chime in and crush your pitch? Ever feel the frustration of hearing your buddies discuss the best Super Bowl ads, throwing in their "marketing expert" opinions of what was good or bad - totally missing the craft of a multi-million dollar ad?Dave talks with guest Brian Bronaugh of the horrors of every-day marketing experts. Marketing is a profession that is more like an art-form that gets torn down by shows like The Apprentice and downplayed by crowdsourcing campaigns like Doritos.Today's Guest - Brian BronaughBrian takes us on his journey from graduating from Penn State University with a degree in "No Clue" to enrolling in Portfolio Center in Atlanta to gather more skills in his advertising degree.Once he landed a job at Ketchum he moved to Pittsburgh with his wife where he says he "fit". From here he found his home at Mullen - where he started as Creative Director and eventually moved on to be their President and CEO.Brian touches on Mullen's fall-out with Highmark, which eventually lead to their demise. This change in the scenery allowed Brian to find his own and start 340 Designs. He also cites the internal issues with Highmark and Ken Milani and Mullen's reaction as his biggest learning experience.Brian discusses his mentors Norm Gray and various teachers as being an influence but also makes note that his peers helped push him to where he is today.About BrianBrian Bronaugh is the owner of 340 Designs and host of the Corps 340 podcast. Brian was President and CEO of Mullen Pittsburgh, a company he worked with for 25 years. Brian has a track record of building brands for companies big and small across many industriesConnect with Brian on LinkedIn.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like The Subtle Art of Not Giving a F**k: A Counterintuitive Approach to Living a Good Life by Mark Manson. You can download it for free today.

141: Ashley Boynes-Shuck Returns!

Thu, 09 Feb 2017 10:00:03 -0500

Communication Tactics“Why don’t they listen!?”We’ve all been there. We think we’ve explained the details to whomever we need to reach: employees, players, sons & daughters, peers yet the message doesn’t seem to have been received. Why?Listen as Dave explains three necessary points used to improve communication tactics.Today's Guest - Ashley Boynes-ShuckDave welcomes Ashley back on the show and they have a lot to catch up on since last year's visit!Ashley's unique approach to social media marketing, what she likes to call "organic marketing", has helped her gain engagement with major brands. Her book Sick Idiot picked up engagement just prior to Super Bowl 51 after an organic marketing post she had crafted. Using the same approach she shared with her readers a Healthline article she had written about gender bias in healthcare following the women's march which was tweeted by the United Nations!We speak about some amazing work she is doing for The Autoimmunity Registry as a patient engagement officer, and how LinkedIn is the perfect vehicle to get her message to her target audience.Ashley offers great content creation tips for high school and college level students hoping to venture into the digital marketing world.About Ashley Boynes-ShuckAshley Boynes-Shuck is the author of two non-fiction health memoirs, Sick Idiot and Chronically Positive. She’s also the novelist behind a fiction book To Exist and co-author of the anthology Empowered in Pittsburgh. Ashley is an advocate for health and animal causes, a certified health coach, a reporter and book reviewer plus a social media networker who reaches thousands with her tweets and posts.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like The Everything Store: Jeff Bezos and the Age of Amazon 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

140: Titles + New Edition

Tue, 07 Feb 2017 02:00:18 -0500

TitlesSome organizations, typically small to midsize companies, use the dreaded combo title: Sales & Marketing.Think, “She’s our VP of Sales & Marketing,” or “He’s our Director of Sales & Marketing.”Companies that combine the two in one title often don’t understand the difference between each discipline. Listen as Dave breaks down why executives need to better understand the definition of marketing and realize the need for an organization-wide marketing culture.Sights and Sounds - New EditionDave digs into the leadership and marketing tactics of New Edition on this segment of Sights and Sounds. The popular 80's group had strong leadership that focused on a target market early and tweaked their product throughout two decades to appeal to the same audience. Basic principles of marketing played into their continual success.Be sure to catch The New Edition Story on BET, and for a little afternoon nostalgia check out one of Dave's favorite tracks to play while DJing: New Edition - If it Isn't Love.The NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30-day free trial at www.audibletrial.com/NoBS. Try a book like The Subtle Art of Not Giving a F--k: A Counterintuitive Approach to Living a Good Life by Mark Manson. You can download it for free today. Goto Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

139: Howard Russell Part 2

Thu, 02 Feb 2017 10:00:35 -0500

Hit The Bullseye - Amazon: Amazon has been the subject of many Hit the Bullseye segments over the years. The company takes target market segmentation to a new level on an ongoing basis. Whether it’s Amazon Prime luring us in for free shipping and other free stuff by actually paying $99 (making it NOT free), or showing us similar products that go with the one we just bought, the online shopper understands marketing and customer data better than most. They drive the marketing industry to new heights on a lot of fronts.Now Amazon’s latest idea is to deliver groceries to food stamp recipients. The company is one of 7 online retailers chosen by the US Department of Agriculture to participate in the Supplemental Nutrition Assistance Program, or SNAP, to provide help to 44.2 million needy Americans.Amazon’s drill down shows that 80% of food stamp recipients live in or near cities where Amazon has warehouses nearby. The company sees an opportunity in adding deliveries to low-income housing since they are already delivering in the area. The infrastructure, processes and team are already in place so why not make additional deliveries at a low marginal cost?The challenge is serving both the high and low end of the income scales. Think about it. Walmart customers are mostly lower income while Costco’s customers are mostly higher income.Can Amazon be the first major online retailer to meet the needs of both on a consistent basis?Amazon said the company is committed to making food accessible through online grocery shopping, offering all customers the lowest prices possible and that their selection and competitive pricing can improve the grocery shopping experience for SNAP participants.We’ll see if Amazon can be successful across both ends of the income spectrum. If their track record is any indication, Amazon’s move to reach the low income market by delivering groceries to food stamp recipients will be another example of the company hitting the bullseye.Interview with Howard Russell (Part 2)Howard and I started off part two of his interview with a more in depth discussion about mentors. He was quick to note that in order to gain quality mentors you must yourself be a genuine person. To put it blunt Howard said "Cut the BS"! If you are a BS-er men and women of substance will not link their ideals and offer guidance to you.When I asked Howard to give us his Big Idea he talked about a special time he spent time with The Reverend Jesse Jackson during the National Urban League Conference held in Pittsburgh in 2003. After becoming an impromptu tour-guide for the day Mr. Jackson asked Howard "if you died today what would be your legacy?". Howard has held this close to his heart and has worked every day since to be certain he fulfill his legacy.Every Sunday night Howard schedules a weekly board meeting with himself - he states this is his number one tool which has aided in his success. Keeping on track and restructuring his weekly goals helps set himself up for success. He also keeps an excel file that keeps both personal and professional goals which he reviews every week.About Howard RussellHoward Russell is the owner of Custom Nuclear Fabrication. CNF’s core business involves the fabrication of spent fuel storage canisters and related products for the domestic and global commercial nuclear power industry. Heis also co-Founder and Partner of Ferrum Capital Partners a specialty asset management and financial services firm which works to bring international investment funds to the Western Pennsylvania region.Howard is on the Board of Directors for Professional Environmental Engineers, President of the Board of Directors for the Kappa Scholarship Endowment Fund of Western PA, and a member of the African American Chamber of Commerce of Western PAConnect With Howard RussellLinkedInThe NoBS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.

138: Howard Russell

Tue, 31 Jan 2017 10:00:34 -0500

Cut the BS - Effective PR: Public Relations or PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR involves building relationships and communicating with an organization's key target audiences. In other words, it is based on trust and providing honest and accurate information presented clearly and of course in a way that positions the organization in the most positive way possible in light of the facts.PR as an industry faces a number of challenges. Like any discipline, PR is misperceived by many people outside the industry. Think of how finance and accounting people are still misperceived as bean counters or only concerned about the bottom line... as if all financial and accounting people are unable to see beyond a basic spreadsheet of numbers. The same happens with PR. The term “spin doctor” comes to mind and how the average person thinks PR is about“pivoting”or twisting the truth.Also like any discipline, PR has its share of bad actors. Just like some CFO’s aren’t as ethical as others, some PR practitioners aren’t as truthful as others.The industry needs to fight back when one of our own hurts the entire field of PR.We had that happen when Sean Spicer, the new White House Press Secretary for President Donald Trump was less than truthful during his first press conference.Now, let me be clear. Both sides of the political aisle are full of bull. I don’t care if I offend the 80% of zealots out there who only listen to their side of issues, who follow the entertainment channels MSNBC and Fox, yes entertainment channels NOT news outlets because both are completely biased.This is not a rant against Trump. Far too many people weren’t objective in January of 2009 or in January of 2017. It’s actually funny to watch because the people who were complaining in 2009 about negative response to the president are now the ones being negative about the president. Talk about alternative facts.But back to Sean Spicer. When it comes to PR, the rules of the game are tell the truth while presenting your organization’s side of the story in as positive of a light as possible. Don’t make shit up. And if you feel compelled to make shit up, know that you’ll be found out. So don’t do it, but if you just can’t help yourself, try not to BS about something that’s pretty much irrelevant.Most people don’t really care how many people attend an inauguration. The people that voted for the winner still believe they were right regardless of the attendance at the inauguration. The people who didn’t vote for the winner still believes they were right regardless of the size of the crowd.But yes it’s bigger than that. PR is a noble profession. Communication to key target audiences or the lack thereof plays a major role in an organization’s success or failure. Successful PR involves building mutually beneficial relationships with those key target audiences which requires telling the truth while telling your side of the story in the most positive light.Interview with Howard RussellMr Howard Russell is a born-and-raised Pittsburgh kid whom attended Central Catholic High School, the "best school period" according to him. He attended IUP for undergrad and Kent State for grad school. He tells us that after graduation he visited offices of INROADS seeking assistance in job placement and ended up taking a job within the company instead. Here he began his long career of giving back by helping young students receive placements in competitive internships. He maintains that his first boss at INROADS helped to develop his presentation skills through practice and preparation.After a series of career stepping stones through acquisitions and investments Howard became owner of Custom Nuclear Fabrication which involves the fabrication of spent fuel storage canisters and related products for the domestic and global commercial nuclear power industry.

137: Bob Haddad Part 2

Thu, 26 Jan 2017 10:00:25 -0500

Hit The Bullseye – NCAA Football Attendance Decline: The NCAA Football National Championship game was a classic as Clemson scored the game winning touchdown with one second remaining to beat top ranked defending champ Alabama. The playoff games were sellouts as are home games for the tradition rich powerhouse programs.But as a whole, attendance for college football games has dropped for seven straight seasons. Some major conference programs like Kansas of the Big 12 have seen their average crowds for home games drop by 50 percent over the past decade.This flies in the face of the perception that major college football is a cash cow for universities. Yes college football in theory creates three revenue streams: media contracts, alumni donations and ticket sales. But beyond those tradition rich few programs, those revenue streams are becoming smaller and smaller.TV revenue is down for mid major and smaller conferences. Ticket sales are down for many universities which results in a direct bottom line hit due to unsold tickets but also indirectly because research indicates that students who don’t go to football games are less likely to donate to their alma maters after graduation.How can universities work to change this pattern? Do the Marketing Intel to find out what would entice prospective and current students to attend games. Listen and tweak the product. Find creative ways to engage and interact with students. The intel needs to be done now and universities need to listen, adapt and hit the bullseye.Interview with Bob Haddad (Part 2)We're back with Bob Haddad today to chat more about his prestigious sales career. I ask Bob to dig deeper into his excitement of being a graduate of IUP Eberly College of Business and the impact it has had on his life. He shares with us stories about the successes of his past roommates and how they continue to be close friends. In fact he still practices the teachings of David Thornbury, an old IUP friend, which are written in his book Sales Silver Bullets.When Marc Benioff introduced the Cloud as a new concept to the business world he set up Salesforce to become a leader in the world of leading innovation. He also set the standard in how to "give back" with his 1-1-1 philosophy which stands for 1% of profits, 1% of time and , 1% of product is donated. Bob speaks on the impact of this and Marc's controversial positions on social issues in his own leadership style.What's the big idea? To start understanding why people do things, get to know them, and treat people well. It's time to think about what it takes to make things better and to be a leader in your community.Secret Weapon: Bob's secret weapon is his phone. He conducts most of his business strictly on his smart phone.About Bob HaddadBob is a graduate of Indiana University of Pennsylvania with a BS in Marketing. Bob joined Salesforce in June 2015 as an account executive, where he focuses on creating a positive customer experience. Bob currently serves as a member of the IUP Eberly Business Advisory Council and served previously on the IUP Foundation Board and IUP Alumni Board. He is a proud member of Phi Sigma Kappa National Fraternity.In addition to his IUP-related activities, Bob has served on numerous councils and boards at St. Sebastian Parish and School in the North Hills of Pittsburgh, and currently participates in Pittsburgh Communities in School by mentoring middle school students at Martin Luther King School. Bob is a member of the St. Sebastian Knights of Honor and recipient of the Todd Beamer Memorial Award.Bob and his wife, Nancy, reside in Ross Township, Pa. where they raised their five children.Connect With Bob HaddadLinkedInThe No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs by Amy Wilkinson.

136: Bob Haddad

Tue, 24 Jan 2017 10:00:31 -0500

Cut the BS - Social Selling: Buzzwords drive me crazy for a number of reasons. It seems like some people love to throw out phrases and acronyms instead of speaking with clarity. Plus the phrase of the day, month or year often means something different to each person or market segment because since it’s a new phrase, the definition hasn’t been clearly conveyed to the masses.One such phrase that became more and more prevalent in 2016 is Social Selling. I’ve read and heard phrases like “all selling is social”and how important it is to have a social selling mindset. But like the name Podcast, social selling is a bit of a misnomer. Social Selling actually isn’t really social or selling. It’s not about closing the deal or about doing more online than offline.Social selling is about providing your prospects and customers value through online social media communication AND then taking the conversation offline to create real connections.LinkedIn offers what they call the 4 Pillars of Social Selling: Create a strong professional brand to increase your visibility to your desired contacts and build trust in your industry. Don’t just blanket the world with your pitch. Instead, focus on the best prospects for your industry, and your goals. Establish yourself as a subject matter expert / thought leader to show that you’re an informer, not a me-former. Regularly share interesting industry content, engage with stories shared in your field, and limit how much you promote yourself over others. Start with genuine conversation. If your prospects feel like they’re immediately being sold to, they’ll be less likely to want to build a relationship with you. Remember: the sell-ing comes after the social in social selling.Social Selling is all about connections and content...or you could say it’s all about No Bullshit Marketing.Interview with Bob HaddadToday I sat down with Bob Haddad, Senior Strategic Account Manager at Salesforce.com. Bob has spent his career bringing strategic technology solutions to sales teams and organizations throughout the world. Bob previously spent 16 years at Oracle in various roles, and, prior to that, six years at Legent/CA as an account manager. Bob also was part owner of Preferred Business Systems and Imagine Interactive Marketing.After graduating college Bob was faced with a dilemma of being offered two jobs at the same time. Turning down a 30K base pay job (in 1983!) he took a position with Radioshack to sell computers. This was the start of a series of sales successes for Bob, claiming he sent out 200 resumes to get his first job and hasn't had to put together once since!Bob shares anecdotes with me on why he always agrees that preparation + opportunity = success. He also speaks on having key mentors in business and how his own helped shape his achievements. Mentors have taught him how to focus on the customer, how to ask the hard questions, and how to put the bad news on the table. Bob has taken key values from mentors in each job in his sales career helping him grow quickly and strategically.About Bob HaddadBob is a graduate of Indiana University of Pennsylvania with a BS in Marketing. Bob joined Salesforce in June 2015 as an account executive, where he focuses on creating a positive customer experience. Bob currently serves as a member of the IUP Eberly Business Advisory Council and served previously on the IUP Foundation Board and IUP Alumni Board. He is a proud member of Phi Sigma Kappa National Fraternity.In addition to his IUP-related activities, Bob has served on numerous councils and boards at St. Sebastian Parish and School in the North Hills of Pittsburgh, and currently participates in Pittsburgh Communities in School by mentoring middle school students at Martin Luther King School. Bob is a member of the St. Sebastian Knights of Honor and recipient of the Todd Beamer Memorial Award.Bob and his wife, Nancy, reside in Ross Township, Pa.

135: Beating the House of Lies Perception of Consulting

Tue, 17 Jan 2017 10:00:30 -0500

40% of college students don't know what a consulting firm does - and for those who do 35% learned it from entertainment sources like House of Lies. The average person would say the questionable practices of Marty and his team are an accurate portrayal of a management consulting firm. But why?There are a few reasons why we have a BS perception of consulting: Yes, just like any profession, there are BS-ers! Most think consultants are overpaid Some assume that consultants are getting paid to do things that the company could have done themselves At times a company will have too much of a positive perception of their consultant putting more weight on what the consultant says over what an internal person has stated in the pastTruth is - When you bring in someone from an outside firm asking them to find creative solutions - that is the epitome of quality consulting. If that consultant is able to lead a team to conclusions they would not have - that facilitation brings value.A true BS marketing moment is when top executives fail to utilize outside firms to help with creative problem solving. We must learn to be open to this. The top CEO's with the most success are the ones that are able to figure out who the best people are for the job. A true leader will utilize a consultant and allow them to build internal and external teams. They will know when to put them on what job, at what time, and at what price. Above all they will listen to them and follow their expertise.Ask yourself - If the solution to your problem is on budget, and on time, and achieves the goals that are in best interest of organization do you care that external firms were included in the process? The answer is no.It's time to start thinking of external resources as part of your team NOT VENDORS. When you change this way of thinking you define the key roles these outside resources are going to play. Leverage their expertise and be willing to move out of your own comfort zone and become a No BS leader!The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

134: Social Media Matters to Your Reputation

Thu, 12 Jan 2017 10:00:28 -0500

Social Media & Digital Engagement Matters to your reputation. Two out of three consumers say their perceptions of CEO’s affects their opinions of their companies.Senior leaders need to embrace social media and not just with their company's accounts. Senior leaders need to have their own social media presence.You have a choice. It’s a Now or Later kinda thing. You can get on board—for real—now or later.It’s about Attention & Influence not Selling & Telling.Since we’re talking about CxO’s or the C-suite AND the importance of embracing Social Media, the tool to discuss today is LinkedIn. We can talk about the power of LinkedIn for multiple shows and in fact we will. But today the focus is on one specific part of LinkedIn and how that part is a important for CEO’s, entrepreneurs, marketing and messaging professionals and really anyone. Your LinkedIn bio tells a lot about your company. Your LinkedIn bio is often the first or second impression that people—prospective employees, customers, strategic partners—will have of your organization. Yet many CxO’s and entrepreneurs barely focus on leveraging their bio.As the CEO or a senior leader, you are a key brand ambassador for your company. LinkedIn gives you the opportunity to tell BOTH your personal story and your company’s brand story at the same time. You can tell people what you’re all about AND what your company is all about. Why fumble that opportunity?Remember that LinkedIn is one of the highest-ranked sites on Google when people are searching your name, so it's important that your bio do you and your company justice.An incomplete LinkedIn profile gives the impression that you and your company aren't detail-oriented or serious about social media which in today’s world means you aren’t serious about branding!! That’s right. Not updating and maintaining your LinkedIn profile makes you and your company look bad. You might not want to admit it Mrs. CEO or Mr. CFO but it’s true.The interesting thing is that many companies will take the time to put a bio on the company website…which means it’s not about you NOT having the bio or about you NOT wanting the bio to be out there on the internet…so what’s the reason? C’mon man! Get with the program. Update your LinkedIn bio…that’s step 1…then start leveraging LinkedIn.

133: Senior Leaders Concerns About Social Media

Tue, 10 Jan 2017 11:36:43 -0500

Senior leaders still have concerns about social media marketing. Some admit it while others try to rationalize that they get it or are “trying it.” We’ve found that leaders avoid Social Media for one or more of the following reasons:1. First they’re unfamiliar with how to use Social Media…which leads to…2. Social media appears overwhelming…which leads to…3. The risk of sharing the wrong thing…which leads them to rationalize #44. They don’t have time for Social Media.It’s amazing to hear the push back…Social Media & Digital Engagement Matters to your reputation. 2/3 consumers say their perceptions of CEO’s affects their opinions of the companies.You have a choice. It’s a Now or Later kinda thing. You can get on board—for real—now or later.It’s about Attention & Influence not Selling & Telling.

132: Don Marinelli Part 2

Thu, 05 Jan 2017 05:00:00 -0500

Hit The Bullseye - Marriott Servicescape: Marriott is the world’s largest hotel company and they have a brand for just about every price point, every occasion and every type of customer. And they’ve built these brands within the brand by focusing on the Servicescape created by the physical appearance of each hotel brand. Marriott clearly positions its many brands, distinguishing them from each other and attracting well defined market segments for each. Marriott built these distinctive hotel brands based on a complex strategy that focuses on hotel design, employee training and selection to match the brand strategy, hit the bullseye target marketing and specific operational standards for each brand within the brand.What does it mean to customers? We quickly know what we are getting. Ritz-Carlton means luxury while Marriott Courtyard means comfort and style for a business traveler or family stay.The exterior design, signage, parking lot appearance and landscape are all part of your Servicescape. So is the interior design, equipment, air quality and temperature, sounds and scents. Your prospective and current customers think of you and they segment you as much as you segment them, based on your Servicescape.The look and feel of your Servicescape tells your story to customers and prospects. Make sure it’s the story you want to tell so you can hit the bullseye.Interview with Don Marinelli (Part 2)On today’s episode we are back with Don Marinelli, currently the Director of Innovation at 535media/Inven Global, as we dive deeper into how he took the daring leap from a successful career in theatre into computer science and innovations in technology. We also discuss the impact several mentors had on his life and career journey, and how future generations can shape what it means to interact and entertain with technology in our world.Don always knew he wanted to be involved in theatre. However, his intuition and insight on the impact of video games and technology on today’s generation steered him to the opposite end of the Carnegie Mellon campus, towards the School of Computer Sciences. What seemed like an unlikely pairing transformed into a revolutionary new department: The Entertainment Technology Center at Carnegie Mellon University in Pittsburgh. Don talks about the several key mentors he has had throughout his life that helped shape him into the bold, authentic leader he is today. Don also discusses the differences between being a good leader vs. a good manager, and how he learned a valuable insight about himself as a manager. Don shares about the pleasure he gains from being in an environment where he is continuously learning, and encourages others to follow a path that leads them into a similar environment.Don encourages me as well as others in the industry to pay close attention to the impact of video games on current and future generations. Video games allow anyone to transform into an entirely new character, and through such technology those “actors” can rehearse until they get it just right. This is where Don has found the common thread between theatre and technology. Join us for this great discussion on the intersectionality between the two industries, and Don’s prediction for the future of gaming.About Don MarinelliDon Marinelli is Director of Innovation for 535media/Inven Global. Don is also the Academic Director of the Entertainment Technology Management M.S. Degree Program of Columbia University School of Professional Studies. For you Pittsburgh Pirates fans, he’s also the guy you see dressed up in an impressive Pirate costume during games.Key Takeaways[3:11] Don’s Mentors and Their Impact High School teacher Sandy Ryley Drama teacher Toughest teacher he ever had, strove for authenticity High School Teacher Mr. Obrins literature teacher Would assign 2 books to every individual student 2 Professors in college Provide guidance today on what it means to be an...

131: Don Marinelli

Tue, 03 Jan 2017 05:00:00 -0500

Cut the BS - Fake News: Most people wonder about ‘Truth in Advertising’ and there’s even a spoof on YouTube about the lack thereof. But, what about Truth in the reporting of news?From August to November 2016, fake stories earned more shares, reactions, and comments on Facebook than real news stories. A Pew Research Center poll found that 64% of Americans believe fake news is causing “a great deal of confusion” about the basic facts of current events. As Pew explained, “[fake news] makes it harder for any of us to have a shared view of the facts.” This concern transcends political parties—roughly six-in-ten Republicans and Democrats agree that fake news causes a “great deal of confusion.”Yet Americans say they’re not fooled by fake news. Thirty-nine percent are “very confident” they can recognize news that is fabricated. An additional 45% feel “somewhat confident.”But an Ipsos poll for Buzzfeed News found that 75% of Americans who recognized a fake news story from the election still viewed the story as accurate. Respondents were shown six headlines—three false and three true. If they recalled seeing the story before, they were asked if the headline was accurate. Respondents believed the fake headlines were “somewhat” or “very” accurate 75% of the time. One made-up story (“Donald Trump Sent His Own Plane to Transport 200 Stranded Marines”) was viewed as accurate by 84% of respondents.A Stanford University study similarly found that Americans rarely recognize false stories or biased sources.What do we think needs done to fix this?Seventy-one percent of Americans believe that sites like Facebook should take steps to stop fake news. Facebook obviously has an incredible impact on what we talk about with 1.8 billion monthly users. Nearly half of American adults obtain news from Facebook.Facebook recently announced they will partner with third-party fact checkers to flag fake articles and alert users before they share fake news. A red warning sign reading, “Disputed by 3rd Party Fact-Checkers” will display below fake stories. If a user tries to share the story, a similar warning pops up with a link to the fact checker's article. Facebook will also “rank ‘disputed’ stories lower in news feed and will not allow ‘disputed’ stories to be turned into ads and promoted.” Meanwhile, Google has said it would prevent websites selling fake news from using its advertising network. These steps will surely help readers identify fake news and slow its spread.That’s a good step to help us out. But we need to do some work to. Let’s take a little time to look beyond Facebook, Twitter, and other social media sites to gather content. Let’s go just a little bit deeper than headlines and soundbites so we can gain more of an understanding of the real story. Yes, we all have biases so every outlet will too. But it doesn’t hurt to gather multiple points of view. And despite the backlash against the “mainstream media” which by the way is a bullshit term that I’ll address in another rant because there are mainstream outlets on both sides of the political aisle…but I digress…despite the criticism of “mainstream media,” those outlets still adhere to fact checking and other long-standing journalistic practices.We all need to play our part in reducing the impact of fake news. Take the time to weed out the nonsense and cut the bullshit.Interview with Don MarinelliOn today’s episode I sit down with Don Marinelli, currently the Director of Innovation at 535media/Inven Global, and a man who has taken his study of drama down an unconventional career path into computer science and technology. Don has a storied career history both in drama and computer sciences, a combination not normally seen. Growing up, Don always knew he wanted to be an actor. After graduating from the University of Tampa with a dual degree in Speech & Drama and Psychology, Don furthered his career by pursuing a Masters in Clinical Psychology and continuing ...

130: Carol Washington Part 2

Thu, 29 Dec 2016 05:00:00 -0500

Interview with Carol Washington (Part 2)On today’s episode we are back with Carol Washington, the Chief Operating Officer of Life’s Work of Western PA, to dive deeper into her position at her nonprofit, her mission when it comes to the organization, and how she has worked with students and employees as a mentor and leader throughout her career.Carol began her career out of college starting in the business world with Thrift Drug. What was at the time a close knit “mom and pop” atmosphere, Thrift Drug’s merger with Eckerd launched Carol into the corporate world and a different experience dealing in Human Resources. It was here that Carol begun to take on the role of a leader for others and help them along a path to success. Carol also discusses with me her experience in working with INROADS Pittsburgh as a recruiter to help students land internships throughout their collegiate career. For many of these students, it was their first foray into business environments, so Carol acted as an advisor and liaison to these students, coaching them on how to behave in business environments. We talk through tips for behaving at corporate events, and the importance of learning proper business etiquette.At its core, Life’s Work’s mission is to serve those with disabilities. However, the word takes on a broader meaning than anticipated, serving those not only with intellectual or physical disabilities, but also individuals and families that may have fallen on hard times, such as single parenthood or low income. Many who come to Carol’s organization have found them through referrals or direct knowledge. It is clear to see Carol’s devotion to her employees and the community, and her passion in working for this nonprofit. For those that may be considering a career in nonprofit, be sure to tune in to my discussion with Carol on the show today.About Carol WashingtonCarol Washington the Chief Operating Officer of Life’s Work Pittsburgh.Key Takeaways[9:01] Career with Eckerd Drug Job at Thrift Drug was mom and pop shop and non-union First dip into Human Resources and defend for and against unions[11:07] Teaching corporate etiquette 5 Top tips for behaving at corporate events Proper speaking business etiquette[17:16] What to Know about Life’s Work Serve persons with disabilities Intellectual, mental health, single parenthood, low income, etc. Some disabilities you see, but most you cannot 90 years ago, when Life’s Work founded, women founders were viewed as “disabled” Women would get together and sew and sell garments Appreciative of company’s legacy[21:24] Life’s Work mission Help persons with disabilities that cannot get work in community work setting Provide work for those in internal facilities Determine their capabilities and place them in appropriate jobs[24:41] Carol’s Big Idea Always think about the client Nonprofits can’t live without donations OR without boards to demand standards Client resonates in every message[28:49] Tool Carol cannot live without Inspired by those that have lived through struggles – John O’Leary Resources Mentioned:“On Fire: The 7 Choices to Ignite a Radically Inspired Life” – John O’LearyConnect With Carol Washington:LinkedInLearn More About Carol Washington:Life’s Work Executive TeamThe No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like the Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs by Amy Wilkinson. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook.Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

129: Carol Washington

Tue, 27 Dec 2016 05:00:56 -0500

Interview with Carol WashingtonOn today’s episode I sit down with Carol Washington, the Chief Operating Officer of Life’s Work Pittsburgh, and a woman who has dedicated her own life’s work to helping those in need. As a graduate of IUP’s Eberly College, Carol started her career down the accounting/finance path, ultimately determining it was not the right fit. Through a corporate merger, she found her way into human resources, that paved the right path into a career in nonprofit work.Working in the nonprofit industry with Northshore Community Alliance is a whole new game for Carol, but one where she truly found her passion. Through helping families in-home through times of crisis, Carol truly feels the positive impact she is making on her community. However, such industry is not without its corporate-like issues. Through the Northshore Community Alliance’s decision to merge with Life’s Work, Carol discusses the bittersweet decision to merge these two organizations, and the effect it had on the future of the non-profit. She also speaks to several of the mentors she has had over the course of her career, and how they have shaped her to be the strong leader she is today.Through her various mentors and sponsors, Carol has also learned what it takes to be a successful leader and mentor to others. Her career has enabled her to experience various management styles, honing in on the techniques she admires and eliminating those she has disagreed with. We discuss a learning experience that really molded Carol’s outlook on how to be a positive leader to others. As COO of Life’s Work, Carol prides herself in knowing her employees closely and the lives they lead, from significant others, to children or caregivers. It is through this detailed level of care and understanding that Carol has risen to become the successful leader she is today.About Carol WashingtonCarol Washington the Chief Operating Officer of Life’s Work Pittsburgh.Key Takeaways[9:23] Educational background and career history IUP grad, joined ROTC First job as accountant for Mellon Bank, knew that wasn’t end goal Worked with Thrift Drug aka Rite Aid in finance department Spent 8+ years in human resources Good segue to becoming leader in nonprofit Joined Northshore Community Alliance[15:03] Northshore Community Alliance mission Focused on servicing families in home that were in crisis Constantly engage with the family along the way towards repair[16:21] Decision to merge with Life’s Work Bittersweet to merge Rigorous business decisions she has been involved in[18:43] Carol’s mentors and their impact Derek Wilson owner of Wilson Group that provides business solutions from technology perspective Gave Carol tough love and feedback as a young leader Deborah Valentine Gray, IUP Director of Regional Advancement, exposed Carol to difference between mentor and sponsor[22:35] A learning experience for Carol Only female VP Jan Meikle for Thrift Drug was very tough and had a lot of respect VP marked up a report with a red pen and ripped apart report 3-4 times Carol resubmitted the report in its original form Experience took chip off shoulder, was learning experience[27:04] How Carol mentors others Doesn’t like those that bark orders or is too disconnected from mission Takes pride in knowing all employees and their personal details Connect With Carol Washington: LinkedInLearn More About Carol Washington:Life’s Work Executive TeamThe No BS Marketing Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like Modern Romance: An Investigation from the hilarious Aziz Ansari. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook.Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

128: Audrey Russo Part 2

Thu, 22 Dec 2016 05:00:00 -0500

Hit The Bullseye - Persuasion and 'Pre-suasion': Robert Cialdini is back. Well he never went away…but one of the foremost thinkers on human behavior and author of the 2006 best seller Influence: the Psychology of Persuasion, has a new book updating his thoughts on the 6 principles of influence. Cialdini revisits those concepts and adds even more insights in his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade.Cialdini points out that the peak performing communicators capitalize on privileged moments for change during which people become receptive to a message before they experience it. “Optimal persuasion is achieved through optimal pre-suasion writes Cialdini. To change minds, first change ‘states of minds.’He goes on in the book to update his 6 principles of influence: Reciprocation Liking Social Proof Authority Scarcity ConsistencyLeverage Cialdini’s Principles and Hit the Bullseye with your messaging. Interview with Audrey Russo (Part 2)On today’s episode I am back with Audrey Russo as we dive deeper into her career history, the different ways she has learned while on the job, and how those learning experiences have helped shape her current work as President and CEO of the Pittsburgh Technology Council. Audrey’s passion is helping to grow the Pittsburgh tech community and contribute to something larger than herself. She does this by continuous learning and growth.By starting out in her career as just a “young punk,” Audrey took on large influential roles, many times with criticism and skepticism over her qualifications as a young woman in the position. She confides in me that during her career, she hasn’t had many role models and mentors, and has learned more from bad bosses than good ones. Audrey shares with me her big idea for the present and future of the Pittsburgh Tech Council and the role she plays in driving growth for the city. In today’s uber-connected world, we can no longer operate in silos. Audrey stresses the fact that we must focus on building meaningful relationships and collaborating with each other to truly make progress. Through humility and learning, Audrey has transformed her outlook on business and how to help others as a result.About Audrey RussoAudrey Russo is president and CEO of the Pittsburgh Technology Council. Since joining the council in 2007, Audrey has built and led a team that’s grown the organization to 1,400 member companies with 270,000 member employees from just about every industry.Audrey also serves as a board member of the Jewish Community Center of Greater Pittsburgh, Regional Industrial Development Center, and more.Key Takeaways[4:47] Audrey’s mentors and how they have impacted her Learned more from bad bosses than good ones Got inspiration from characters in books Found a lot of passion in her work – wants to make a difference[12:31] Learning Experience in being a bad boss or BS employee Had one employee killed on the job and handled it poorly as a boss Had narrow view and was disrespectful to boss[19:59] Audrey’s “Big Idea” at Pittsburgh Tech Council Personally – Leading something larger than myself Drive the region so the tech and innovation business community is thriving Customer’s reason for buying is to make sure they have all the tools they need to grow their businesses[25:14] Recent success story Trip to Bay Area for entrepreneurs and founders of tech companies to understand world of journalism How does the world get to know about the innovations of companies[28:25] Tool Audrey can’t live without Scrabble online to decompress Subscribe to medium and get alerts on topics to stay inform Tries to read “left and right” politicallyResources MentionedBook: “Influence: The Psychology of Persuasion” – Robert CialdiniBook: “Pre-suasion: A Revolutionary Way to Influence and Persuade” – Robert Cialdini

127: Audrey Russo

Tue, 20 Dec 2016 05:00:32 -0500

Cut the BS - Knowers vs. Learners: Are you a “knower” or a “learner?”Unfortunately, as we gain expertise throughout our careers, we tend to become “knowers” as opposed to early in life—through our early 20’s-- when our main “job” is learning. It seems the more we know, the more it gets in the way of learning.Alvin Toffler’s book Future Shock includes a powerful quote: “The illiterate of the 21st Century will not be those who cannot read and write but who cannot learn, unlearn and relearn.”We benefit from life long learning in so many ways:*Economically—you’ll earn more the more you learn.*As a leader—you’ll change and adapt to the market and your team.*The Dos Equis Effect—Like the most interesting man in the world, learning makes you more interesting.*You’ll be healthier—learning is great for the brain.Fight the natural fear of change and the unknown. Personal and professional growth improves your life and the lives of those around you. Carve out dedicated time to learning and Cut the Bullshit.About Audrey RussoAudrey Russo is president and CEO of the Pittsburgh Technology Council. Since joining the council in 2007, Audrey has built and led a team that’s grown the organization to 1,400 member companies with 270,000 member employees from just about every industry.Audrey also serves as a board member of the Jewish Community Center of Greater Pittsburgh, Regional Industrial Development Center, and more.Interview with Audrey RussoOn today’s episode I sit down with Audrey Russo, the President and CEO of the Pittsburgh Technology Council, and a woman who has become an agent for change in each of her career milestones leading up to her current position. After graduating from The Ohio State University with a degree in social work, Audrey began on her path of continuous learning by working in various internships and diving deep into each ones’ respective cultures.Audrey has dealt with many hurdles in her career, from managing a large team of 100+ individuals at a young age, to transitioning companies and cultures when her job at Reynolds Metals was acquired by Alcoa. Audrey speaks with me about the process of merging two deeply rooted company cultures, and how that can have an effect on employees, as well as the relationships between the two IT departments during the acquisition process.Now leading Pittsburgh’s technology community, Audrey took many steps as President to revamp the council into what it is today. She comments on her first 100 days with the council, from an unknown player in the Pittsburgh community to becoming a key contributor in helping the city innovate and provide value to tech companies in the area. We also discuss the metrics she has established for her team in order to help the companies in Pittsburgh thrive.Key Takeaways[2:39] Educational Background and career history Bachelor's degree in social work from The Ohio State University Opportunities for applied learning – 6-7 internships during college career Masters degree in public policy from Syracuse University Was interested in operations, systems, and technology Ran IT department at Reynolds Metals before acquired by Alcoa Invited to run Pittsburgh Tech Council for past nine years[9:46] Transition when Alcoa was acquired Companies have deep rooted cultures Alcoa and Reynolds were combined at one point back in the 20s but had to be divested due to monopoly laws IT teams could talk and establish relationship over nine months Alcoa had incredible standards around safety which were ingrained in their culture[15:45] Maya Design job in Pittsburgh Went from 140 thousand people to 115 people At Maya was talking to the customers and what their business problems were Was learning every day, and enjoyed the nimbleness of the company[18:35] First 100 days at Pitts Technology Council Had Tech 50 Event on 3rd day

126: Steve Agnoli Part 2

Thu, 15 Dec 2016 05:00:49 -0500

Hit The Bullseye - Unexpected Target Markets: It’s natural to look at sales data, call reports, closing ratios and other sales metrics on a regular basis. But it’s important to remember that who you market to is different than who you sell to. Employee MarketingWho you market to is different than who you sell to.One example is your employees. You need to focus on your employees as a key target market. They impact your brand and your sales. You need to educate and motivate employees so the marketing oriented ones can help your cause and the average ones have a neutral rather than negative impact on your marketing, messaging and branding.If you’re not developing clear employee marketing campaigns, you risk the dissemination of misinformation. Employees are going to talk and tell stories about the company. You want to provide them as much information as possible so they can tell the real story rather than an inaccurate one. Remember that if you don’t provide a clear message, they’ll make one up.Referral sources are another key group proving that who you market to is different than who you sell to. I’m not talking just about healthcare where referral sources are a common thing. Every industry benefits from referrals by people who believe in the company, product or service. Make referral sources a clear target market. Track them diligently. Ask current customers for referrals. Ask vendors and strategic partners if they refer to you…and why or why not. Listen and adjust. Then market your message to your referral source target market.Employees, Referral Sources…two key target markets that you might not even sell to but still need to reach and influence…In order to Hit the Bullseye, remember who you market to is different than who you sell to.Interview with Steve Agnoli (Part 2)On today’s episode, I am back with Steve Agnoli as we take a closer look at his career history and how he has used technology to help impact the business decisions of several companies along the way. Technology is so much more than software and computers, it is about also communicating with the mass audience in a way that provides value efficiently and effectively.After graduating from IUP with an MIS major, Steve got started as a programmer, and quickly discovered it was not the right fit. He enjoyed the interactions with people and solving problems, and wanted to be on the business side of IT rather than the technical side. It is with this information that Steve went on to become an IT consultant. Steve shares with me what it was like to consult during the infamous Y2K technology scare, and how it impacted businesses long term. He also shares how the Reed Smith firm uses technology with their clients as a competitive advantage in the industry. By understanding the value technology can add to the client’s experience, and having a firm that believes in the mission, Steve and his IT department are able to help elevate Reed Smith firm to a higher level of service and success.About Steve AgnoliSteve Agnoli is the Chief Information Officer at Reed Smith. Steve is responsible for firm-wide IT strategy, systems and technology operations, process improvement and support for growth activities. Companies he’s served as CIO were recognized as top 100 companies internationally by CIO Magazine for using IT for positive business transformation. Steve was also named the inaugural Global CIO of the Year by the Pittsburgh Technology Council in 2005.Key Takeaways[6:36] What Steve did when he discovered he didn't enjoy his first job Liked interactions and working with people Wanted to be more on business side of IT rather than technical side[9:18] Experience in becoming IT consultant Changed mindset to what is the impact vs. how does this thing work[11:17] Y2K: What was predicted to happen, and what actually happen Prior to 2000 people were using 2 digits to represent the year

125: Steve Agnoli

Tue, 13 Dec 2016 05:00:11 -0500

Cut the BS - Business Jargon: Pretend for a moment we've entered a parallel universe. Free of bullshit and full of bold solutions. That's what the No BS Marketing show is all about. I’m your host Dave Mastovich. Our guest today is Steve Agnoli. But first, let’s cut the bullshit.Business jargon is a part of business. It just happens. We all do it. I guess you could say “it is what it is.”I don’t have the “bandwidth” to “move the needle” but I do have a hard stop in 3 minutes so this “robust” rant might end without gaining “traction” because the No BS Marketing Show has a lot “of moving parts” that we try to “synergize” in a “proactive” way without “reinventing the wheel.”We’ll need to “get all hands on deck” to “empower” the “SWAT Team” so they “buy in” on the “corporate culture” and “core values” “tied back” to “our mission.” In other words, specifically for animal lovers, we need a “tiger team” to “get our ducks in a row.”Remember to “Leverage” your “core competencies” to make your “verticals” “scalable” and fit your “ecosystem.”“Let’s talk that” and “solution that” while we “peel back the onion” “break down the silos” and “do more with less.”I’d like to “take it to the next level” with this Cut the BS Rant but listeners will be better off if I “take it offline.”So…”the bottom line” is we all do it. And we all miss opportunities to clearly convey our message…with real words not cliches…clarity and brevity…Say what you mean, say it to who needs to hear it, say it multiple times…and Cut the BS.Interview with Steve AgnoliThe process of working in Information Technology, or IT, is a career that includes more of a customer service aspect than one might expect. On today’s episode, I sit down with Steve Agnoli, CIO at Reed Smith, an international law firm that prides itself in offering excellent levels of customer service to their clients. Steve and his team play an integral role in improving processes and integrating services that allow the firm to continue to provide a better experience as the law firm industry rapidly evolves.Steve’s movement through his career from corporate environments to law firms has given him a unique perspective on how IT can be used for positive business transformation. Steve and I discuss how the law firm industry is changing in terms of customer expectations, and how IT needs to play a role in the future. We also discuss one of the crucial challenges in IT development: defining its worth. Steve shares with me the necessity to also be able to speak to how IT advancements provide value. Working in IT is a lot more than sitting behind and working on computers, and Steve provides us a great glimpse into how IT can impact the future and success of a business.About Steve AgnoliOur guest today is Steve Agnoli, Chief Information Officer at Reed Smith. Steve is re-sponsible for firm-wide IT strategy, systems and technology operations, process im-provement and support for growth activities. Companies he’s served as CIO were rec-ognized as top 100 companies internationally by CIO Magazine for using IT for positive business transformation. Steve was also named the inaugural Global CIO of the Year by the Pittsburgh Technology Council in 2005.Key Takeaways[4:41] Background and Career History MIS Major at IUP Wanted to know how technology makes a difference MBA from Duquesne University[11:09] Biggest Difference in Transition to 1st Law Firm Increased demand for level of customer service Difference than traditional corporate environment Non-stop atmosphere[13:07] Move to Corporate Mylan Pharmaceutical Very forward moving organization Learned about how to transform technology to keep up with business[15:29] Vision for future of IT at Reed Smith Law firm industry is changing Clients putting on more pressure to provide value[20:11] Learning Experience Talked behind someone’s back and got caught

124: Suzy Teele Part 2

Thu, 08 Dec 2016 05:30:51 -0500

Hit the Bullseye- Radical Target Marketing: Have you heard of Chubbies—Radical Shorts for the Radical Man?Talk about Hit the Bullseye Targeting…the company’s manifesto says they exist to bring you the best weekend clothing that has ever been conceived and tells the back story of how four guys started the company on two fundamental premises: First that pants are for work and second the state of today’s shortswear was dire. Cargos. Capris. Men everywhere hiding their legs.They committed to one big idea: Making shorts—over 100 different designs including “The All Days”, “The Khakmeisters” and my favorite “The Sleepin Ins.”Chubbies also clearly defined their target market as irreverent dudes or guys who wish they were irreverent. Or just guys that don’t really want to shop but also don’t want to look too stupid or wear uncomfortable pants.The company leverages memorable messaging “Don’t ever go into a store to buy shorts. Plain and simple” and creative promotions like their Thighber Monday sale. And Chubbies committed to Snapchat as a major social media platform to generate a buzz and to build a base of loyal followers they describe as Chubster Nation.Chubbies focuses on casual shorts for dudes and they Hit the Bullseye.Interview with Suzy Teele (Part 2)In this episode I’m back with Suzy Teele as we dive deeper into her career decisions that has led her to the entrepreneurial world of marketing consulting. Marketing is many times one of the most difficult positions one can take, as you are trying to influence a customer to take an action. Many times we take for granted the emotional connection a brand makes with a customer, and how difficult that can be to attain.After moving from banking to software and taking on new positions within the large corporate industries, Suzy left that behind to start her own consulting firm. She shares with me how it was to operate in that first year, and why she likes being an entrepreneur the most out of her various positions. For those that may be stuck in a mid-level position, or unsure of what their next move should be, Suzy gives valuable advice in how to find your passion through volunteering. It is through volunteering that Suzy discovered her love of helping startups and women-owned businesses, and she encourages others out there to do the same.About Suzy TeeleSuzy Teele is Founder and Owner of Aceda which helps companies gain a competitive edge, acquire customers, grow sales, build teams and become market leaders through the rapid development and implementation of successful people, product, marketing, sales, and business development strategies.Suzy has spent her career helping companies grow profitably to become market leaders. She’s an active adviser and mentor to the Pittsburgh community, especially to start-ups and women-owned businesses, and she teach courses on digital marketing, strategy and entrepreneurship for various organizations.Key Takeaways:[4:18]Suzy Teele’s background summary Started at Mellon Banking, took a position at Legient software company Was asked to take on HR position with no experience Left to start consulting business with husband[8:58]The first year of starting your own business Got involved with VC firm in launching ecommerce businesses Took on many roles – HR, IT, Accounting, etc… Scary, but fostered a more creative environment[13:51]Suzy’s “Big Idea” when it comes to Business Sales and marketing are not discrete entities, it is a continuum between the two Companies should be focused on customer retention and acquisition Important to have someone at the top with experience in both sales AND marketing[18:28]Suzy’s favorite resource she couldn’t live without Smartphone with note taking and calendar apps[20:23]Advice to those stuck/unsure of next career move Volunteering is a great way to explore passions without leaving job

123: Suzy Teele

Tue, 06 Dec 2016 05:00:03 -0500

Cut the BS - Don't Pass the Buck: Ever deal with someone who just doesn’t want to make a decision? Drives me crazy.That’s why I am so interested in a series of experiments conducted by researchers at Northeastern and Indiana universities in which participants could either accept or hand off responsibility for stuff like choosing hotels, meals and other tasks for themselves or for someone else, under a variety of conditions.Made me think of my family trying to decide where to go for dinner.The study showed that participants were more apt to delegate decisions when the consequences would impact other people and when all the options were unappealing. This thought process was driven by a desire to avoid blame or criticism and to not feel responsible if something bad happened to another person.The researchers found that when participants did delegate, they did so when they could defer to someone of equal or higher status—someone who would be deemed responsible for the outcome.In other words, they wanted to pass the buck to their boss or someone in authority.As a leader, leverage these results to help with your delegation. Reassure team members that they won’t be blamed or criticized for a bad result. This is easier said than done. Keep in mind that feedback is often perceived as criticism. Be clear about how the feedback is designed to help them grow personally and professionally.And for those of you who just instinctively pass the buck or misperceive feedback as criticism, I won’t say cut the bullshit…I’ll say: Think back to this study the next time you’re about to become defensive or run from a decision.Interview with Suzy TeeleTaking a career leap into a new business or industry can be a challenging decision to make, full of uncertainty and doubts as to whether one might succeed, or regret the decision afterward. On this episode, I sit down with Suzy Teele. Suzy started, like many of us, as a small fish in a big pond at a large corporation out of college. Large companies have their positive attributes, but Suzy knew she could thrive to a greater degree in the creative and flexible environment that a smaller company could offer.Suzy dealt with many doubters along the way, from family who questioned her decision to leave a comfortable job, to those within her department that doubted her abilities to lead Human Resources without an HR degree. Suzy shares with me how she tackled each of these milestones in her career, and how each career leap has led to great experiences and lessons learned.About Suzy TeeleSuzy Teele is Founder and Owner of Aceda which helps companies gain a competitive edge, acquire customers, grow sales, build teams and become market leaders through the rapid development and implementation of successful people, product, marketing, sales, and business development strategies.Suzy has spent her career helping companies grow profitably to become market leaders. She’s an active adviser and mentor to the Pittsburgh community, especially to start-ups and women-owned businesses, and she teach courses on digital marketing, strategy and entrepreneurship for various organizations.Key Takeaways:[3:21]Suzy Teele’s Educational and Career Background Graduated from IUP with MIS Business major Wanted to focus on technology Worked with Mellon Bank for 4 years Left to pursue job in software industry for 8 years – extremely volatile company with many changes Asked to be VP of Human Resources when company got acquired Been 9 years as consultant for startups[10:42] Career Leap from banking to software Craved more flexible environment Family and coworkers had many doubts about leaving stable job Developed love for strategic marketing at new job[14:24] Career Leap into VP of Human Resources Had been senior manager for several years at company Employees had many doubts about her lack of HR degree

122: Don Haddad Part 2

Thu, 01 Dec 2016 05:30:24 -0500

Hit the Bullseye: Four generations work side by side—The Silent Generation, Boomers, Gen X, Millennials—and make assumptions about each other. Some of the more common ones are: Young employees are more excited about work, learning new skills and staying fit, and older people work at a slower pace, are more exhausted and less likely to explore. Professors Lynda Gratton and Andrew Scott of the London Business School would tell you those assumptions are wrong. Gratton and Scott interviewed 10,000 people and based their book The 100 Year Life: Living and Working in an Age of Longevity on the following 6 key takeaways: 1. It’s not just the young who invest in new skills. The study showed there is no difference between those in their 30s, 40s or even 60s – The majority of people keep maintaining skills and this does not significantly decline with age. Read more...Guest: Don Haddad, Senior Vice President of Citizen’s Bank, has more than 25 years of senior leadership experience in the banking industry. Don was the past president of both the Pittsburgh chapters of the Association for Corporate Growth and also the Commercial Finance Association. Big Idea: Don mentions the importance of value adding solutions. Tune in to hear more!Tool or Tip: Don explains how he puts emphasis on impressing people and leaving places better than he found them.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

121: Don Haddad

Tue, 29 Nov 2016 05:00:00 -0500

Whether in our professional or personal lives, we all carry phrases and big ideas with us that teach us lessons, make a point, or motivate others. These key moments in our careers are what help us be successful, realize our faults, and stir up emotions. On this episode I sit down with Don Haddad, Senior Vice President of Citizens Bank of PA, to talk about the career path he has taken up until this point, and the big ideas that led him to be a successful banker, businessman, and mentor to others.Don knew early on that the goal for him in the finance industry was not to climb as fast as he could, but to rather have the right building blocks to set a solid foundation for his career. After graduation, Don continued to accept new opportunities to further his potential. He made great connections along the way, getting his foot into the right doors so that when the time came for them to hire, they looked to Don first.Many times, the big ideas that elevate our careers do not come from the triumphs, but rather the trying times we’ve experienced. Such is the example that Don shares with me about starting his time at Melon Banking, where he met the mentor that developed him into who he is today. We also discuss how Don has taken that managing approach and applied it to today’s generation of bankers.About Don Haddad:Don Haddad is currently Senior Vice President of Citizens Bank of PA. Growing up as 1 of 6 kids, Don knew he needed to build a career starting with a degree he could walk out with and get a job. After graduating IUP with a degree in Finance, Don worked his way up the corporate banking ladder, acquiring a great number of experiences and lessons learned along the way. Today, his current passion is developing the next generation of leaders and bankers in his industry.Key Takeaways:[1:50] Common Traits of Lasting Stories They strip the idea to the core Explain the idea in human terms Capture people’s attention Stir up emotion[4:35] Don Haddad’s Educational Background and Career History More than 25 years of leadership in banking industry Graduated from IUP Business School with degree in Finance and minors in Accounting and Economics 1st job was with a small bank in Pittsburgh Continually got pulled into new jobs and opportunities Been with Citizens Bank since 2001[11:37]Key Points to Don’s Success In College At a young age, knew the background and direction he wanted Was mature enough to acknowledge a professor that got under his skin, and continue to enroll in their courses Adjusted from accounting to finance major[17:48]Transition to Corporate Banking Doing less risky situations Have to deal with more internal politics Met his mentor Walter Reinhorn[22:35] How To Apply This Work Mentality Big Idea to Today’s Generation Don’s previous experience would not work today Show by example rather than just tell It’s okay to admit you do not know something, that you will seek out the answer Get involved in every area you canConnect With Don Haddad:LinkedIn The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

120: TRod is Back!

Wed, 23 Nov 2016 04:41:41 -0500

Cut the BULL$H!# Rant: Where do you weigh in on Marketing? Are you on the “Art” side or “Science” side? Ad agencies fall into the Madison Avenue mindset: Marketing is an art. We’re the only ones that can build your brand. Creative drives brand. Brand is king.Those on the Science side love the digital aspect. They love the analytics. They know what works with Search Engine Optimization. Keywords matter more than the story. The response rate and therefore the ROI is trackable. Data is king.Just like with politics, religion, sports, whatever, we seem to think there’s only one way: our way…what we believe in. The reality when it comes to Marketing is we need to leverage both. The Art AND Science combination is King.Guest Intro & Background: Our guest today is Tom Rodriguez, one of our rare repeat guests. Tom has a diverse background.He’s an entrepreneur. He’s passionate about selling and wants to learn more about No BS Marketing.Hear TRod and Dave talk about all things Thanksgiving: How Sarah Josepha Hale marketed the idea of a national holiday after writing Mary Had a Little Lamb. Franksgiving forces FDR to change course. The National Turkey Federation is happy to report that more than 90% of Americans serve or eat turkey on Thanksgiving. Thanksgiving Day Parades were held across the country until the first Macy's parade in 1924. Princeton and Yale played in the first collegiate Thanksgiving Day game while the first Thanksgiving Day professional football game was played in Pittsburgh and hosted by the Allegheny Athletic Association's team. The Dallas Cowboys turned a one time thing into a tradition and have played on Thanksgiving Day for 48 of the past 50 years. The Detroit Lions began playing on Thanksgiving Day in 1970 and continue to do so. Tom's favorite memory from Thanksgiving Day football is of poor Leon Lett. Jerome Bettis couldn't make up his mind. The Steelers lost the coin toss, the game and the rest of their season.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

119: Jesse Schell Part 2

Thu, 17 Nov 2016 05:00:02 -0500

Hit the Bullseye: In 2007, Cheryl Bachelder became Popeye’s Restaurants fourth CEO in 7 years. Before she officially started as CEO, Bachelder attended a franchisee meeting and quickly saw a lack of trust among franchisees towards management. She knew nothing would change until corporate leadership could demonstrate value to franchisees because the company needed to leverage their capital and expertise to turn Popeye’s around. Read more...Guest: Jesse Schell is an American video game designer, author, CEO of Schell Games and a Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University's Entertainment Technology Center. Big Idea: Jesse simply states his big idea - "the customer wants great games". Listen to hear more.Tool or Tip: Jesse claims sleep tracking has changed his life, tune in to hear why!The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

118: Jesse Schell

Tue, 15 Nov 2016 05:00:45 -0500

Cut the BS: I enjoy the Citi Double Cash Card--Double Means Double commercials that ask the question: “Wouldn’t it be great if everyone said what they meant?” One commercial pokes fun at something most home owners have experienced: The stress of working with contractors on home improvements. The scene in the kitchen has the contractor explaining the situation: It opens with the contractor saying: “I’ll over explain the process and give you an unrealistic timeframe…” The husband says: “I’ll nod in agreement so my wife thinks I understand what you’re saying…” His wife responds with “I look forward to questioning your every move.” The contractor ends with “OK. I’ll leave your house in shambles and disappear for six months…” The commercial works because we can relate to it and it’s funny. But it’s also a learning opportunity. Read more...Guest: Jesse Schell is an American video game designer, author, CEO of Schell Games and a Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University's Entertainment Technology Center. Mentors: Tune in to hear about Jesse's lesson in showmanship from a fellow magician and how a professor helped him choose a surprising minor.Biggest Learning Experience: Listen to hear how Jesse learned the importance of mentoring employees, structure, and organization.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

117: Chef Bill Fuller Part 2

Thu, 10 Nov 2016 05:00:58 -0500

Hit the Bullseye--Golden Age of Beer: If you like beer, you are enjoying what might be described as the golden age of beer. Choices galore, local breweries, all kinds of promotions. A recent Harris Poll of people who drink beer at least several times per year provides some compelling segmentation of who drinks what, where, when and how often. Read more...Guest: Chef Bill Fuller of the Big Burrito group is one of Pittsburgh’s most influential chefs. Pittsburgh Magazine has named him both Chef of the Year and Restaurateur of the Year and he’s a regular on KDKA’s Pittsburgh Today Live. Many believe that Chef Bill and his crew helped establish the dining scene that is now earning Pittsburgh national accolades. So in addition to his work in the kitchen, he has become Pittsburgh’s de facto ambassador for fine dining and cooking.Big Idea: Tune in to hear Chef Bill's big idea regarding high quality food, good value, and comfortable environments.Tool or Tip: Listen to hear more about the importance Chef Bill puts on reading and responding to customer feedback.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

116: Chef Bill Fuller

Tue, 08 Nov 2016 05:00:53 -0500

Cut the BS--Don't Label Others: When someone asks you what a friend or co-worker does, do you label others? "Oh, she's in sales." "He's an accountant." "He does the billing." If someone from another department sticks their nose in on one of your projects, do you think "What does he know? He's a (Insert Label)." Why do we try to put everyone else in a box? Equally important, why do we let others box us in? When I’m doing the No BS workshop for companies or speaking to college students, I often talk about how the 'Unboxable’ types seem to be the happiest and most successful people I know. Read more...Guest: Chef Bill Fuller of the Big Burrito group is one of Pittsburgh’s most influential chefs. Pittsburgh Magazine has named him both Chef of the Year and Restaurateur of the Year and he’s a regular on KDKA’s Pittsburgh Today Live. Many believe that Chef Bill and his crew helped establish the dining scene that is now earning Pittsburgh national accolades. So in addition to his work in the kitchen, he has become Pittsburgh’s de facto ambassador for fine dining and cooking.Biggest Learning Experience: Tune in to hear how Chef Bill learned how to minimize the "tough" environment of restaurant work to make a more livable environment for his workers.Mentors: Chef Bill credits Chef Jeffrey Buben of Washington D.C. for teaching him organization and how to properly utilize employee potential.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

115: Leah Lizarondo Part 2

Thu, 03 Nov 2016 06:00:34 -0400

Hit the Bullseye - The Voice First Movement: Alexa let’s talk…The voice of Amazon’s Echo is more than that to a lot of people. “She’ll know the answer” or “I like playing trivia with her” are common phrases from those who own one of the more than 3 million Echo’s sold. Some even say “good morning” and “good night” to Alexa.When Amazon released the Echo in 2014, they didn’t expect people to talk to it as if Alexa were a person. Now, they’re doing everything they can to make “her” more and more like one of the family.This Voice First movement led by Amazon, Google and Apple focuses on conversation-based systems that could change how we use technology.Amazon tracks and studies all interactions with Alexa and saw an opportunity in our desire to treat Alexa like a person. The company is working to give Alexa a likable personality, making her or its voice more human and incorporating witty responses. Google and Apple are also striving to make their voice interfaces more personable. Each company’s ultimate goal is to create an emotional connection with users.Those connections will only increase because any device with a chip can also have a microphone. Think about that. Just about any device could connect to or work with another one. Voice First technology could become part of our every minute, every day activities.Amazon’s Echo was built on and continues to leverage Marketing Intel. The company also knows and listens to its target markets, creating a more human voice that people relate to. Alexa can you say Hit the Bullseye?Guest: Leah Lizarondo is a nationally recognized writer, speaker and food advocate at the forefront of the food revolution in Pittsburgh. She’s co-founder of 412 Food Rescue and is editor at large for NEXTPittsburgh. Leah also has a 15 year track record of leadership positions with global corporations and nonprofits.What's the Big Idea? Tune in to hear how 412 Food Rescue has helped Pittsburgh to stop wasting food and start feeding the hungry!Want to help? Simply pick up food from your local grocery store and drop it off at a non-profit that distributes! For volunteer opportunities check out the 412 Food Rescue Facebook page.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

114: Leah Lizarondo

Tue, 01 Nov 2016 06:03:25 -0400

Cut The BS - Managing Interruptions: When a co-worker drops in and asks to see you, how often do you say ‘No?’ Apparently not very often if the results of a study by Basex, a New York research firm are any indication.The study estimates interruptions consume approximately 28% of the average workday, resulting in $588 billion of lost productivity. It’s bad enough we stop what we are doing to handle an email, telephone call, text message or ‘drop in’ meeting. What’s worse is it can take up to 50% more time to complete tasks when you switch between them rather than complete one thing at a time.Obviously, managing interruptions well is essential to maximizing productivity. So how can we improve?First, we need to focus on our focus. We are not built to stay on task. Typical workers set aside whatever they are doing and start something else once every three minutes, so we have to make a commitment to focusing on the work at hand.Time management experts often suggest scheduling ‘uninterruptible time’ during which the phone goes to voicemail, emails are ignored and your staff and co-workers know to avoid the dreaded ‘drop in’ meeting.Another tactic involves managing interruptions so they are kept to a minute or two so you can help others but not completely lose focus on your current project.You might also take the advice of Jim Collins, author of ‘Good to Great’ who says that the most effective people he has studied have a “stop-doing” or not-to-do list. Collins believes this is more important than a to-do list because the ‘not-to-do list’ frees up time and energy for more productive activities.Regardless of the tactics you choose when managing interruptions, communicate your approach to your staff and co-workers. Let them know your most productive ‘work alone’ times and therefore when not to interrupt. And, ask them to tell you their preferences and show them you listened by respecting their time.Guest: Leah Lizarondo is at the forefront of the food revolution in Pittsburgh. She's a nationally recognized writer, speaker and food advocate and is editor at large for NEXTPittsburgh. She’s co-founder of 412 Food Rescue and also has a 15 year track record of leadership positions with global corporations and nonprofits.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

113: Carrie Nardini Part 2

Thu, 27 Oct 2016 06:00:10 -0400

Pop Up Retail is a creative way to Hit the Bullseye. Pop Up Retail focuses on temporary spaces that "pop up" one day, then disappear anywhere from one day to several weeks later. These shops, while small and temporary, are used by companies to build interest in their product or service, and seed their product with cultural influencers.Companies can engage customers through a unique environment that generates a feeling of relevance and interactivity. Pop Up Retail is often used by marketers for seasonal items such as Halloween costumes and decorations, Christmas gifts and Christmas trees, or fireworks, allowing brands to capture foot traffic without committing to a long-term lease.Pop Up Retail began to expand in 2002 when discount retailer Target took over a 220-foot-long boat at Chelsea Piers for a two-week stay on the Hudson River that coincided with Black Friday and extended into other genres around 2009, when the Pop-up restaurant - temporary restaurants popping up in various locations - began growing in public interest and frequency.Here in Pittsburgh, Project Pop Up: Downtown is a program of the Mayor's Office, in conjunction with the Urban Redevelopment Authority, Department of City Planning and Pittsburgh Downtown PartnershipOver 90 artists, entrepreneurs, and non-profits submitted proposals to activate Downtown storefronts. Finalists were invited to “pop” into Downtown for limited engagements. These finalists received grants with which they occupied vacant stores in Downtown throughout 2012. After the 2012 pilot year, three of the Pop Ups signed long-term leases and can still be visited today.Project Pop Up was envisioned to be replicated and its reach includes one-time events and programs to create strong public places in Downtown Pittsburgh.Whether it’s a non profit endeavor, a seasonal offering or a brand building opportunity, Pop Ups are a great way to Hit the Bullseye.Guest: Carrie Nardini is a marketing, fund-raising, social media manager and events organizer skilled in coordinating multiple projects simultaneously. She’s the Founder of I Made It Market, Director of both A Fair in the Park and Neighborhood Flea.Tool: "If you don't try, you'll never know". Listen to hear how this simple phrase kept Carrie going during her entrepreneurial journey.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

112: Carrie Nardini

Tue, 25 Oct 2016 06:00:03 -0400

Cut the Bullshit Rant - Admit Mistakes: Why do people struggle to admit mistakes? Instead of telling the truth and explaining what they learned, people just make shit up and expect those around them to believe them. It’s actually comical. I guess it’s partly what people have grown up with…watching other famous people lie…or maybe their parents told them admitting mistakes were a sign of weakness…whatever…it’s BS.When you admit you’re wrong, a number of things happen:First, acknowledging where you came up short enables you to learn and grow from the mistake. Subconsciously, you’re able to think through what happened and how to improve. Rationalizing it away prevents personal growth.Equally important, you show others that you value trust over pretending to never be wrong. This show talks about mentors. One of mine, George Hartnett, used to say “Trust Begats Trust” because you have to trust others first to earn their trust. Admitting you’re mistakes earns trust.Admitting mistakes also shows vulnerability in you as a leader which increases accountability. Team members see that it’s important to have each other’s back. You gain their respect.And when one person doesn’t admit a mistake, the tendency is to want to assess blame…so the blame game begins and nobody wins.Cut the Bullshit. Admitting you’re wrong is not a sign of weakness. It’s a sign of strength.Guest: Carrie Nardini is a marketing, fund-raising, social media manager and events organizer skilled in coordinating multiple projects simultaneously. She’s the Founder of I Made It Market, Director of both A Fair in the Park and Neighborhood Flea. Biggest Learning Experience: Listen to Carrie's story about her challenge to abandon her safety net and jump into entrepreneurship. The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

111: Lou Castelli Part 2

Thu, 20 Oct 2016 06:02:50 -0400

Message Discipline: Allen Iverson was recently elected to the Basketball Hall of Fame. He was certainly deserving. A great player and amazing competitor. Yet most people remember him more for his infamous rant during the 2002 NBA Playoffs:“Listen here. I’m supposed to be the franchise player and we in here talkin’ about practice. I mean listen, we talkin’ about practice. Not a game. Not a game. We talkin’ about practice…Practice!”It’s a great example of how important practice is. But I’m referencing how important practice is with respect to messaging, speaking, presenting. When he went off about Practice in 2002, Allen Iverson wasn’t complaining about practice. But since his messaging was undisciplined and done when he was in an emotional state due to the recent murder of a friend, he came away sounding like a spoiled, whining star. Actually Iverson was making the point that instead of talking about how him being late for or missing a practice, we should put things into perspective. He wanted people to know that while he gave his all—his heart, soul, body to the team—he wishes he could’ve done more. He wanted people to know that he actually worked hard in practice, something his coach acknowledged.Instead his lack of message discipline leads many people to think “Practice. We talkin’ bout practice” when they hear Iverson’s name. It makes the case for message discipline. Understanding your target audiences. Preparing your message pillars and delivering them from the heart. Yes that might sound contradictory but it’s not. We all need to speak genuinely and with passion to make the most impact with our message. But to do so takes practice…prepared speech but not a memorized one. An outline of what you want to cover but delivered with passion and your own style. Iverson seemed to do just that in his Hall of Fame acceptance speech. It was moving and memorable. You could tell he did one thing a lot before the ceremony. Practice.Guest: Lou Castelli is Director of External Affairs for Pittsburgh Public Theater, contemporary theater in the heart of downtown Pittsburgh's Cultural District. Lou has the opportunity to tell a great story about Pittsburgh Public Theater including their unique three-quarter thrust stage — the audience surrounds the actors on three sides — offering intimate, engaging, professional theater. And how every season has a series of diverse theatrical productions that encompass classics of the American theater, masterworks from the international repertoire, world premieres, contemporary plays and musicals of exceptional merit.What's the Big Idea? Satisfy the loyal audience while still reaching the up and comers. Learn from trends. Change the way you do business to live up to what the next generation is expecting. Tool: Facebook Ads lead to comments that become your "word of mouth."The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

110: Lou Castelli

Tue, 18 Oct 2016 05:49:51 -0400

Creepy Clows, Sticky Messages. What’s up with those creepy clowns? In the past few months, creepy clown sightings have been made in at least 10 different states. As strange as it sounds, this actually happened before— in Boston during the 1980’s. That led Loren Coleman, a cryptozoologist who studies folklore around mythical creatures like the Loch Ness Monster and Bigfoot, to come up with what he called “The Phantom Clown Theory” about how mass hysteria leads to a bunch of clown sightings.This reminded me of how Halloween traditions changed in the 1960’s and ’70’s when rumors circulated about strangers putting razor blades in apples and candy. Halloween events were held at schools and parents warned children not to eat snacks that weren’t pre-packaged.In 1985, researchers studied every reported Halloween incident since 1958 and found no instances where strangers caused children harm by tampering with their candy.How did the candy tampering story spread across the country despite a lack of evidence? Why was it remembered and believed by millions? The story had what Chip and Dan Heath call stickiness or a Sticky Messages. In their book Made To Stick: Why Some Ideas Survive and Others Die, the authors detail the formula for sticky messages:S implicity—Strip an idea to its coreU nexpectedness—Capture people’s attentionC oncreteness—Explain ideas in human termsC redibility—Make ideas believableE motions—Get people to feel somethingS tories—People remember and act on storiesS ix Principles of StickinessThe principles make sense and we have all probably heard similar suggestions before. Yet communication problems impact organizations, teams and families on a regular basis.Why? Because we rarely apply the Six Principles of Stickiness. Cut the BS or in this case stop clowning around and start making your messages stick.Guest: Lou Castelli is Director of External Affairs for Pittsburgh Public Theater, contemporary theater in the heart of downtown Pittsburgh's Cultural District. Lou has the opportunity to tell a great story about Pittsburgh Public Theater including their unique three-quarter thrust stage — the audience surrounds the actors on three sides — offering intimate, engaging, professional theater. And how every season has a series of diverse theatrical productions that encompass classics of the American theater, masterworks from the international repertoire, world premieres, contemporary plays and musicals of exceptional merit.Mentors: Composer and Conductor Marvin Hamlisch taught Lou how to be more proactive and aggressive with the message by blending a high standard and a commercial mindset or "Broadway Style" Marketing. Also Ted Pappas from Pittsburgh Public Theater. Art is passionate about convincing people to experience art. Ted led by example in an upstanding way, always taking the high road.Biggest Learning Experience: You have to listen to Lou's story about The Preview Party at the Public when he learned both a tactical lesson and a big picture one.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

109: Jeff Weinberg Part 2

Thu, 13 Oct 2016 05:50:45 -0400

Hit the Bullseye: United Services Automobile Association (USAA) is built on relationship marketing. USAA provides insurance for current and former U.S. Military personnel and their families. The company manages more than $110 billion in assets and still manages to be ranking number 1 or 2 most years in BusinessWeek’s annual list of Customer Service Champs and on Fortune’s list of the 100 best companies to work for in America. USAA’s member retention figures approach 100 percent. Members stay members pretty much until they die.How does USAA do it? Relationship Marketing at it's finest.USAA defines its target market as members of the U.S. military. The organization utilizes extensive Marketing Intel through surveys and a member advisory board that meets regularly with leadership. This intel drives decision making on how to create loyal members and both leaders and employees are incentivized based on member retention.USAA also takes a comprehensive approach to training and retaining employees, helping them drive member retention. Empathy for their members is emphasized as a major part of every employees’ work day.USAA focuses on keeping its customers and employees through Relationship Marketing…enabling the company to Hit the Bullseye.Guest: Our guest today is Jeff Weinberg president of Care Giver Champion. Jeff is a highly accomplished healthcare with expertise and experience as Health Care Advocate, Corporate Elder care Consultant, Caregiver Advocate, and Public Speaker.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

108: Jeff Weinberg

Tue, 11 Oct 2016 05:55:40 -0400

Cut the Bullshit Rant: Let's learn from Alanis Morissette’s late 1990’s hit, Ironic. In the song she talks about supposed ironies like ‘a free ride when you’ve already paid’ followed by her saying “Isn’t it ironic, don’t you think?” You can guess how I’ll change the wording…Supposedly undecided voters are interviewed and go on to explain in detail what they don’t like about ONE of the candidates…Isn’t it BS, don’t you think?People complain they want more structure and specifics about what their to work on then they complain that their work is boring and that they don’t have freedom to make decisions…Isn’t it BS, don’t you think?Some managers say they want to empower their employees then micromanage their key activities…isn’t it BS, don’t you think?Meetings are held, emails are sent, details are discussed, yet people say they weren’t told or that they didn’t know what was expected…isn’t it BS, don’t you think?People want the title, the money, the perks but they don’t want to change and grow to meet expectations…isn’t it BS, don’t you think?Let’s look in the mirror more. Let’s listen more. Let’s commit to change. Let’s achieve personal and professional growth. Let’s Cut the BS.Guest: Jeff Weinberg is president of Care Giver Champion. Jeff is a Health Care Advocate, Corporate Elder Care Consultant, Caregiver Advocate, and Public Speaker. Jeff is currently President of Senior Assistance, a full service home care senior assistance company providing Non-Medical Services including shopping, cooking, light cleaning, medication reminder to name just a few.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

107: Mike Duckworth Part 2

Thu, 06 Oct 2016 05:52:41 -0400

Hit The BullseyeFight the Technology Paradoxes: Control/chaos: Technology can facilitate regulation or order and it can lead to upheaval or disorder. Freedom/enslavement: Technology can facilitate independence and it can lead to dependence or more restrictions. Competence/Incompetence: Technology can facilitate feelings of intelligence and it can lead to feelings of ignorance or ineptitude. Efficiency/Inefficiency: Technology can save time on certain activities and it can lead to more effort or time needed for certain activities. Engaging/Disengaging: Technology can facilitate involvement and connections and it can lead to disconnection or passivitySee technology as an opportunity for personal and professional growth. We often think of the downsides and avoid jumping in on new technology. But the paradoxes of technological progress will always exist. Take the leap and maximize the opportunity while being aware of the challenges.GUEST:Mike Duckworth. Mike’s helped clients manage the complexities of wealth experienced by business owners and corporate executives for nearly a quarter century.Mike joined Merrill Lynch as Managing Director—Wealth Management in 2008 bringing 15 years experience in the private client advisory group of a large commercial bank. He was a recipient of the 2014 David Brady Award recognizing his outstanding philanthropy, client focus and commitment to his company and community. He has been recognized as one of the Financial Times Top 400 Advisors and Barron’s Top 1200 Financial Advisors.Mike currently serves on the Executive Committee of the Children’s Museum of Pittsburgh and is a member of the Children’s Hospital of Pittsburgh’s Circle of Care.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like Elon Musk: Tesla, SpaceX and the Quest for a fanstastic future. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

106: Mike Duckworth

Tue, 04 Oct 2016 10:30:38 -0400

Cut the BS Rant: Less control, more productivity. Think about it. Our desire for control, lack of self confidence and innate drive for self preservation combine to make us behave irrationally, lowering our productivity. Examples abound… You bring in an expert to help in an area where you know you’re not the expert…then your need for control and lack of confidence lead you to not do what they tell you to do. You hire a new employee and tell them you want them to “have at it.” You claim to turn them loose but you end up holding them back. You are less than forth coming about the details behind what you and your team do…you subconsciously like mystifying the process.In each case, you’re holding yourself and your team back. Believe in your ability to choose strategic partners. Trust them. If they violate that trust, you find another one. Turn new and current employees loose. If they consistently fail to deliver, address it with them and have the courage to do what you know you have to do. Demystify your processes. Ambiguity breeds mediocrity NOT self preservation.Cut the BS and increase productivity. Believe in yourself and your team. Stop letting your desire for control hold you back.Guest Background: Mike Duckworth joined Merrill Lynch as Managing Director—Wealth Management in 2008 bringing 15 years experience in the private client advisory group of a large commercial bank. Mike was a recipient of the 2014 David Brady Award recognizing his outstanding philanthropy, client focus and commitment to his company and community. He has been recognized as one of the Financial Times Top 400 Advisors and Barron’s Top 1200 Financial Advisors.He currently serves on the Executive Committee of the Children’s Museum of Pittsburgh and is a member of the Children’s Hospital of Pittsburgh’s Circle of Care.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

105: Dave Watson Part 2

Thu, 29 Sep 2016 06:03:21 -0400

Hit the Bullseye: Yes, you can build a business promoting politically incorrect stuff if you clearly define your target market and creatively meet their needs. That’s what Ad Magic, a NJ based printer has done.Ad Magic CEO Shari Spiro saw an opportunity back in 2011 when Ben Hantoot, one of the founders of Cards Against Humanity, the politically incorrect party game, approached her to produce the materials for the game. Spiro and her team delivered and exceeded Hantoot’s expectations. This led to interest from producers of other “off the wall” games that set out to promote and build their games through Kickstarter. Now Spiro and Ad Magic have a reputation as the go to company to produce materials for outlandish games like Exploding Kittens and I’m not kidding here, Poop: The Game and probably my favorite, the anti-Black Friday stunt in 2014 of selling animal dung, specifically Bull Shit in a Box. Ad Magic’s revenue has risen 300% since 2011 leading Spiro to start a separate business just to produce and distribute games called Breaking Games which is proud to say that one it’s products, the aforementioned Poop (is among three of their products to debut on Target’s shelves. Talk about Hitting the Bulls Eye…and this is the first time I’ve featured a company that actually did it with Bull Shit…Guest: Dave Watson, President and CEO of Phoenix Rehabilitation and Health Services, founded Phoenix with four other physical therapists that all recognized a need for comprehensive rehabilitation and physical therapy services. Headquartered in Blairsville, Pennsylvania, the company opened their first center in 1997 and have since opened an additional 60 locations.Learning Experience from when Dave W. was the BS'er: When Dave was with the United States Health Service, he didn't know how to say 'no' and became the Whirlpool King which was not a good thing. Dave said he realized BS'ing his employers by always saying 'Yes' and acting like he enjoyed the unwelcome tasks wasn't healthy or productive for the long haul. He learned sincerity is essential. Be who you are.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. Download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

104: Dave Watson

Tue, 27 Sep 2016 08:54:44 -0400

Cut the BS: According to the American Job Satisfaction Survey, 49.6 percent of Americans are satisfied with their work. That's the highest level since 2005 and yet still only about half of us like our jobs. The major reason cited by unhappy workers is they don't find their jobs interesting.Economists say the lack of passion will hurt productivity while health care practitioners worry about the impact on our well being.Since I'm neither an economist nor a physician, I'm going to focus more on creative productivity. Miss Krueger, my eighth grade English teacher, had a sign above the blackboard with only one word in big, bold letters: Think. While I'm guessing she was addressing our inability to think clearly about punctuation and grammar, her sign can actually help us focus on the big picture from a career standpoint.How much time do you spend thinking beyond your daily, repetitive activities? Do you take the time to figure out what you want to achieve throughout the year as opposed to the day or week? When was the last time you really wrote down a personal and/or professional growth goal?Maybe strategic thinking is misperceived as “pie in the sky.” Or it could be a lack of confidence or time management abilities. Whatever the reason, you can change by taking the time to think.What is the one thing that would make your professional life better? Write it down. Now, brainstorm and list three or four tactics to move you towards achieving this goal. Put deadlines next to each one and begin working your plan. After you achieve some success, think about another goal and write down the action items to reach it.You might think your situation is more complicated and you won't be able to do it. But, you can. It all begins with taking the time to creatively focus on the big picture. Or as Miss Krueger's sign said: Think.Guest: Dave Watson, President and CEO of Phoenix Rehabilitation and Health Services, founded Phoenix with four other physical therapists that all recognized a need for comprehensive rehabilitation and physical therapy services. Headquartered in Blairsville, Pennsylvania, the company opened their first center in 1997 and have since opened an additional 60 locations.Background: BS in Physiology from University of California. Masters in PT from Duke University. "Ideal" first job was working for United States Public Health. How many of the 7 Uniform Services in the United States can you name?Dave moved all the way to the Caribbean to open a PT practice, fished for his own lobster every night the first two months and stayed four years. He was the first professional physical therapist on the island.Next he was recruited to Indiana, PA with Keystone Rehab. Phoenix Rehabilitation and Health Services metaphorically rose from the ashes of the crumbling Keystone Rehab, hence the name of the new entity.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

103: Becky Stapleton Part 2

Thu, 22 Sep 2016 06:19:25 -0400

Hit the Bullseye: Cabela’s is the largest mail order, retail and internet outdoor outfitter in the world. The company started off as a specialty cataloger selling fly fishing lures but quickly grew around its customer first philosophy built around the company's Employee Marketing Program.Cabela’s 250,000+ items could have made it difficult to match customers with products. Instead, the company came up with a creative solution that made both customers and employees happy. Cabala’s loans products to employees so they can try them. The employee marketing program allows employees, typically outdoor enthusiasts themselves, to borrow products for a month. Employees learn about the product and are better able to answer customer questions. They become experts on products and can talk about their real life experiences.The employee marketing program also includes an internal communication component: After using the products, employees present to other employees, teaching what they’ve learned. They also complete a Pros and Cons form about each product used. This becomes part of Cabela’s huge product database so employees company wide can use the notes to quickly and accurately answer customer inquiries. Cabala’s creative solution Hit the Bullseye by helping employees and customers.GUEST BACKGROUND: Becky Stapleton is Senior Executive Vice President and Chief Banking Officer for S&T Bank. She is the key driver of the strategic plan and direction of the Retail, Marketing, and Insurance Divisions within the Bank.BIGGEST LEARNING EXPERIENCE: Becky realized that she has a tendency to want to prove herself so much that she takes on too much. Over the years, this impacted her productivity and work/life balance. She learned to back off and not push so much to prove herself. If you bring value, that’s proof enough. BIGGEST MARKETING SUCCESS: Becky’s biggest marketing success is S&T Bank’s focus on relationship marketing the past three years. The company made an effort in their branch network to be there when their customers are there or when they need them. S&T changed their services, hours and digital approach based on what their customers told them. WHAT’S THE BIG IDEA? “S&T Bank has a long history of serving the community for more than 100 years. Our name S&T has brand equity. Even the ampersand in between the S and the T has special meaning. When you think about someone’s financial security and tie that to their hopes and dreams, we think we are that 'and' that links the two. S&T links your financial security to your hopes and dreams so you can live your life to the fullest.”TOOL OR TIP: Tool—An app called The Skimm features an email newsletter that gives you everything you need to know to start your day. Tip—Identify with people in a personal way. Figure out how they like to be managed. You’ll increase their productivity and yours.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Power of Habit, Why We Do What We Do in Life and Business by Charles Duhig. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

102: Becky Stapleton

Tue, 20 Sep 2016 06:00:04 -0400

Since less is more in both design and writing and since we as a society scan quickly rather than read, words matter as much as ever. Yet we’ve reduced the value of some and clouded the meaning of others.Ultimate is supposed to mean the best imaginable of its kind. A student used it as an example of horrible messaging by a restaurant featuring Ultimate Nachos that barely filled the plate.Value is to describe the importance or usefulness of something. Yet it’s often used to describe something that is cheaper and offers less/The dynamic duo of inaccurate descriptors Exceptional—to mean outstanding—and Unique—unlike anything else rarely describe something outstanding or unlike anything else.Then there’s the triumvirate of meaningless inaccuracies: Literally. Honestly. Absolutely.I literally can’t honestly explain how these words absolutely are used inappropriately. Well, actually I can. They aren’t.Awesome. Right.You don’t have to misuse these words to communicate in a memorable way. Don’t take the lazy way. Instead, say what you really mean. Choose your words as if they matter because they do. Unbelievable? Nah. Doable.GUEST BACKGROUND: Becky Stapleton is Senior Executive Vice President and Chief Banking Officer for S&T Bank. She is the key driver of the strategic plan and direction of the Retail, Marketing, and Insurance Divisions within the Bank.Becky loves Indiana so much she attended Indiana University of Pennsylvania for her undergraduate degree then went to Indiana University Bloomington for her masters in Public Affairs where she attended the infamous Bobby Knight chair throwing game. MENTORS: Becky paid for her own education and worked 25 to 30 hours per week for a pediatrician in town, Dr. Frank Weiner. Dr. Weiner believed in her and gave her more and more responsibilities. His trust gave her confidence and helped her grow as a person. Her first boss at S&T, Barry Scott, trusted Becky, supported her and also helped her hone her writing skills. Ed Hawk also mentored her while at S&T. Ed bounced ideas off of her and showed her that you gain from asking others opinions. You don’t have to have all the answers.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

101: Rachel Parker

Thu, 15 Sep 2016 06:12:28 -0400

Hit the Bullseye: Zane’s Cycles in Branford, Connecticut uses service as a strategic differentiator. It’s helped the company grow from a local bicycle and hobby shop, to the largest P&I (Premiums and Incentives) distributor of bicycles in the United States. Chris Zane is CEO of the company he started as a 16 year old and built through strategic differentiators like one-to-one marketing and exemplary service:*Lifetime Free Service—makes first time customers more comfortable and brings them back to the store again and again when they can buy more stuff.*Lifetime Parts Warranty—Zane added this to tie into the free service by having a small number of vendor partners and holding them accountable.*Flat Tire Insurance—The idea of a flat tire worries first time bike owners so the “flat insurance” offered at a nominal fee reduces anxiety and again brings customers back to the store.*Kids play area—Parents can shop while the kids play and maybe even buy that Christmas Bike without the kids knowing it.*Kids Bike upgrades—This trade in policy allows parents to buy a child’s bike and then trade it in for full price credited towards a larger bike. And this service like all of the ones I mentioned were retroactive meaning that when Zane started the new service, they notified all past customers letting them know about it.Zane’s Cycles shows us how to Hit the Bullseye with creative offerings, one-to-one marketing and amazing service.Guest Background: Resonance Founder and CEO Rachel Parker helps companies, associations, and other organizations understand why traditional advertising just isn’t connecting with today’s customers … and how this new thing called “content marketing” (which actually isn’t so new) is doing just that.Rachel is an author, podcast host and regular on the speaking circuit, earning rave reviews for her content.Rachel’s Book: The Content Marketing Coach http://contentmarketingcoachbook.com/Tool or Tip: People often say they don’t like to write but they know creating content is necessary. Rachel’s tip is to get in front of a camera or microphone. Record your thoughts and then have someone transcribe it for you. Use resources like Sound Cloud to upload your audio, add your text and BOOM—You’ve got a blog post.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like :07 or less by Jack McCallum his season on the bench with the Runnin’ and Gunnin’ Phoenix Suns. You can download it for free today.

100: Alec, Brevin + Carter Part 2

Thu, 08 Sep 2016 08:09:09 -0400

Branding. It's the difference between exciting and bland. Memorable and forgettable. Alec, Brevin and Carter Mastovich talk Branding on part 2 of the 100th episode of the No BS Marketing Show.*LeBron or Steph: Who do they think has the better brand? Probably can guess their choice based on their picture with the NBA Championship Trophy.*College marketing and messaging: Alec and Brev have both been marketed to by schools. What caught your eye? What didn't work?*What works for music acts to market to young people? How do they get you to buy their music, shows, merchandise?*What is it like growing up around a marketing company like MASSolutions?*What do you think about the No BS Marketing Show?Alec, Brevin and Carter play Hit the Bulls Eye:Progressive’s Flo or Jake from State Farm?Twitter or SnapChat?Aaron Rodgers or Cam Newton?Family Guy or The Simpsons?Drake or Future?Geico’s Gecko or the AFLAC Duck?The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like :07 or less by Jack McCallum his season on the bench with the Runnin’ and Gunnin’ Phoenix Suns. You can download it for free today. Go to Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

99: Alec, Brevin + Carter

Tue, 06 Sep 2016 08:40:26 -0400

Why do athletes continue to say dumb things when they have to know better? They know about Twitter, Facebook, SnapChat. They know about SportsCenter. Yet time and again they screw up from a PR standpoint. The good news is it helps PR firms. But let’s review a couple of common sense PR Lessons we were all taught in kindergarten:PR Lesson #1: Tell the truth. Pick your favorite sports media gaffe that resulted from an athlete being less than truthful. The most recent one is Olympic swimmer Ryan Lochte but there’s Lance Armstrong. A-Rod. Tom Brady. The list could go on. Besides being the right thing to do, know this: The media has been taught to ‘get the story, get it first and get it right.’ When a sports star lies, someone will prove it and make the lie as big of a story as the original issue.But let’s say you can’t help yourself and still tell a big lie? What then?PR Lesson #2: When caught lying, apologize and tell the truth. We are a forgiving society and if someone appears to be sincere, we often give them a second or third or fourth chance…The key words are sincere and vulnerable. Sometimes the apology seems insincere BECAUSE the person apologizing isn’t vulnerable or truthful. Again, A-Rod is a great example…so is Ryan Lochte.PR Lesson #3: Don’t be a sore loser. Another lesson taught at an early age…but forgotten time and again. Cam Newton after the Super Bowl, Hope Solo after the women’s soccer team lost in the Olympics and many other examples over the years. Look, it’s tough to talk to people after a big loss. But it’s part of the reality of playing big time sports. Be honest and vulnerable. Showing sadness and frustration is OK. Saying something irrational and stupid or behaving like a four-year old isn’t.Special Guests: Dave's sons Alec, Brevin and Carter Mastovich. They each talk sports, messaging, mentors and more.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Girl with the Lower Back Tattoo by Amy Schumer. You can download it for free today. Go to Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

98: Chris Miladinovich Part 2

Thu, 01 Sep 2016 15:09:40 -0400

Hit the Bullseye: LEGO, the colorful interlocking plastic bricks that can be assembled and connected to construct whatever kids imagine, vehicles, buildings, robots, knew they had a problem. Boys played with LEGO’s way more than girls did—only 9% of the primary users of the toy were female. LEGO committed to an intense four year Marketing Intel Program involving 3,500 girls and their mothers to figure out how to increase girls interest in LEGO toys.The Marketing Intel indicated boys build in a linear fashion, following what’s on the box. Girls prefer a more personal approach—creating their own story-filled environments and even imagining themselves living inside them.LEGO listened and developed a new line of toys called “Friends.” The bricks were changed to more vibrant colors. The figurines were made bigger to accommodate accessories such as hairbrushes and purses in their grips. These changes were in line with what the market research data found to be more appealing.Do the Marketing Intel. Watch, listen to and learn from your customers. Tweak your product or service accordingly. Build your story around the changes. Then tell your story to your target audiences.Guest: Chris Miladinovich is a Founding Principal and VP of Consulting at ProspHire responsible for Firm Operations and Client Service Delivery of business and technology professional services. He’s also Treasurer for Condor Aero Club, Inc. responsible for the financial strategy and operations of the region’s largest flying club of 130 members.What’s the Big Idea? When it comes to messaging, we have to understand both our “Why” or reason for being and our customers' “Why” or reason for buying. We then need to crystallize that into one big idea, one memorable message or theme that makes an emotional impact on our target audiences. Chris’s Big Idea: Invest in people and build a company based on trust. It’s about relationships.Tool: Slack--Real time messaging, search, archiving & more—brings a system to internal and external communication and project management. Contact Info: Chris on LinkedInProspHireThe No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

97: Chris Miladinovich

Tue, 30 Aug 2016 07:23:06 -0400

Cut the BS Rant: In the movie “A Few Good Men,” Tom Cruise’s Lt. Daniel Kaffee and Harry Caesar as Luther the News Stand Guy have an ongoing communication battle to spout the best (or worst) cliché. These scenes resonated with some of us because we suffer from cliché overload—we’ve heard too many clichés, too many times. But cliches can help communication if you use a No BS approach and apply them in appropriate situations. Here's one example:“It’s not what you know, it’s who you know.” While this cliché is partially true, it only tells half the story.Yes, who you know and who you surround yourself with will ultimately shape you and your successes. But, you have a tremendous impact on ‘who you know.’Relationships don’t just happen. They are created by an intentional investment of time and effort. Communication plays a major role. Be open, transparent and commit to it.Guest: Chris Miladinovich is a Founding Principal and VP of Consulting at ProspHire responsible for Firm Operations and Client Service Delivery of business and technology professional services. He’s also Treasurer for Condor Aero Club, Inc. responsible for the financial strategy and operations of the region’s largest flying club of 130 members.Career Journey: From Chris's first job at Shop'n'Save through his work with a moving company to today, he's learned the value of relationships. After graduating from Duquesne University, he was selected from a large pool of candidates by Deloitte Consulting. He spent 7 years with Deloitte and gained an understanding of the importance of culture. Deloitte University, the company's training and development program, is a great example of a company promoting their culture.Chris also worked for UPMC and a small consulting firm prior to making the leap and starting ProspHire.Mentor: Don Farr of Don Farr Moving showed Chris the importance of understanding people and matching up their strengths with their responsibilities.Biggest Learning Experience: Chris quickly learned the importance of being a fit during his brief stint at UPMC. He realized he needed a variety of experiences in multiple industries, admitted his mistake and moved on. He ran into a similar problem with a small consulting firm where he had to over promise and under deliver. He developed a plan to move on and start his own firm.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

96: Stephan Bontrager Part 2

Thu, 25 Aug 2016 10:03:28 -0400

Hit the Bullseye: Knowing your target audiences and what they want—is essential to marketing success. Yet companies often miss the mark and don't clearly and truthfully define their target markets. One company that took the Hit the Bullseye approach to a whole new level is Kolcraft, a international baby product manufacturer based in Chicago.Kolcraft wanted the target audience for buying their product—parents—to experience what the actual customers who use their product—children—experience. So they built an super-sized baby stroller twice the size of the one for babies: 7 feet 6 inches high, 6 feet deep and 4 feet wide. Guest: Stephan Bontrager is Director of Communications for Riverlife a public-private partnership working to build downtown Pittsburgh's urban riverfront park system. Prior to Riverlife, Stephan was Director of Education and Community Engagement for public radio station 91.3 fm WYEP, where he also served as the on-air Midday Mix host.Stephan walks us through Three Rivers Park, Pittsburgh’s 13-mile interconnected riverfront. With over 80% of the park complete and many more projects underway, Three Rivers Park is shaping up to be unlike any urban waterfront in the world. What’s The Big Idea? Stephan’s Big Idea relates to Riverlife’s substantial public and private fundraising efforts, specifically tied to the restoration of the Point State Park fountain. The non profit achieved their fundraising goal with a campaign built around the theme:Without the fountain, what’s the Point? The Big Event: Riverlife’s Party at the Pier 2016 is Friday, August 26, 2016. http://www.riverlifepgh.org/blog/riverlifes_party_at_the_pier_2016_rhapsody_in_blue_presented_by_pnc/Tool:Riverlife uses Facebook videos to Hit the Bullseye and connect to a specific audience at a relatively low cost. Stephan’s Contact Info:stephan@riverlifepgh.orgriverlifepgh.org#RiverlifePGHThe No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a new release like Amy Schumer’s The Girl With the Back Tattoo. You can download it for free today at Audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.Remember, ask yourself: What's The Big Idea and build your story around the answer. It's all about Bold Solutions, no BS.”

95: Stephan Bontrager

Tue, 23 Aug 2016 13:49:33 -0400

Hit the Bullseye: Messaging Pros--Leverage the Thank You!Why do people who work in Communications, PR or Marketing struggle with praise? Why do Messaging Pros fumble the thank you?When you’ve ‘saved the day’ for clients or co-workers and they say: “Thank you so much for coming through. You went above and beyond the call of duty.”How do you usually respond? “Aw, it was nothing. No problem. Love to help. That’s what we’re here for.”You have just fumbled one of the greatest opportunities for future influence. Leverage Thank You based on Robert Cialdini’s research about messaging, influence and Reciprocity. Guest: Stephan Bontrager is Director of Communications for Riverlife a public-private partnership working to build downtown Pittsburgh's urban riverfront park system.Stephan’s Background:Attended Goshen College Stephan also participated in Pulse—Pittsburgh Urban Leadership Service Experience, a non profit cultivating a community of young servant leaders to transform Pittsburgh.Prior to Riverlife, Stephan was Director of Education and Community Engagement for public radio station 91.3 fm WYEP. He was on-air Midday Mix host and also directed the station's community engagement programs.His Mentors: Chris Cooke, Executive Director of Pulse taught Stephan to lead with a positive attitude and the importance of messaging. WYEP afternoon DJ Rosemary Welsch provided leadership, guidance and support.The Big Event: Riverlife’s Party at the Pier 2016 Friday, August 26, 2016. The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Try a book like The Everything Store: Jeff Bezos and the Age of Amazon. Download it for free today. Audibletrial.com/NoBS. Again that’s audibletrial.com/NoBS for your FREE audiobook. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

94: Meghan Speer Part 2

Thu, 11 Aug 2016 23:22:21 -0400

We talk Digital Marketing with Meghan Speer but first let's Hit the Bulls Eye:Knowing who you want to reach and influence—Understanding your target markets—is an essential yet neglected part of marketing. One example of a company that Hits the Bulls Eye is Poppin.Poppin sells modern office furniture and colorful office supplies. Their slogan is Work Happy. I’m a fan and MASSolutions’ offices look unique because of Poppin.So how does Poppin Hit the Bulls Eye? Segments by “Shop for myself” “Shop for my business” “For Designers” Target Back to School—college students, high school students, parents of kids and other key promotions around multiple targets. Free Stuff to track who wants what: What if your home could be tidied up for you? Work Happy messaging and use of bright colors—consistency of message Live Chat to make it easy to buyGUEST BACKGROUND: Meghan Speer, Director of Digital Marketing at Marketing Support Network. She is a Digital Marketing and Social Media Strategist who helps organizations build relationships with customers through engaging social media content.Meghan described good and bad examples of social media posting.Twitter: Southwest Airlines communicates quickly and frequently with their customers on Twitter. LinkedIn: Many people neglect their personal brand presence by not leveraging LinkedIn. Keep your LinkedIn profile up to date .Facebook: The largest population of active users on Facebook is 33 to 55 year old women so it can not be ignored as a social media marketing outlet. Facebook helps with SEO and is often used as a search engine.Snapchat: It’s a great medium for B2C to tell a story but not so much yet for B2B because main users are under the age of 35 years old.Instagram: Instagram has managed to maintain “slice of life” while other social outlets like Facebook have become more political or opinion driven. WHAT’S THE BIG IDEA?“My why is to help people tell their story. I ask people to tell me why they exist, why they do what they do. For me, I’m passionate about helping people tell their story better, helping them achieve their goals.”TOOL:Asana is a great cloud based productivity tool that our team uses to make sure everyone knows what’s going on. We’re able to lay out all the tasks for each of our clients and to track who is doing what. It helps everyone to be on the same page and keeps us all on track. Meghan’s Contact Info:LinkedInTwitter: @meghan5580Are you signed up for Light Reading? Receive valuable strategies every other week to improve your marketing and transform your message. It really is light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.bizThe No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS.

92: Nick Jacobs Part 2

Thu, 04 Aug 2016 08:16:22 -0400

WHAT’S THE BIG IDEA? Nick’s Big Idea ties to the quote often attributed to John Wesley: “Do all the good you can. By all the means you can. In all the ways you can. In all the places you can. At all the times you can. To all the people you can. As long as ever you can.” His work in regional healthcare speaks to this.Nick turned Windber Medical Center into a Planetree Facility. He stresses that you’re not creating what people will like. You’re creating what people will love.Nick recommends a number of books:Change or Die by Alan Deustchman The Tipping Point by Malcom Gladwell The Naked Ape by Desmond Morris HIT THE BULLS EYE.Geico’s Gekko or the Aflac Duck? Nick chose the Gecko because he’s funny and memorable.UPMC Life Changing Medicine or AHN Health for All? Nick went with AHN because he believes population medicine is necessary for our national healthcare system to survive and thrive.He also mentioned that we, in America are in a battle between Social Capitalism and Savage Capitalism.Progressive’s Flo or Jake from State Farm Nick likes Jake and said he kind of looks like him and has been there.Mastercard Priceless or Visa Everywhere You Want to Be Nick chose Visa because he sayid it really is Everywhere You Want to BeContact Nick: Nick’s LinkedIn page Check out Nick's book: Taking the Hell Out of Healthcare on Amazon and AudibleThe No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

91: Nick Jacobs

Tue, 02 Aug 2016 09:22:17 -0400

Cut the Bullshit Rant: Pittsburgh and Western Pennsylvania have so many positives. I wish we could grow the confidence of our region. Instead of apologizing or mumbling where you’re from or what you do, say it loud, say it proud.Pittsburgh ranks among the top places to live, work, and visit in the United States. Our city is consistently recognized as a first-rate city for livability, culture, and economy including:*Travel+Leisure voted Pittsburgh among the Best Places to Travel in 2016*Worth Magazine selected Pittsburgh as one of their 15 dynamic cities in 2016.*US News ranks the Pittsburgh region as one of the most affordable places to live.The list could and does go on at the VisitPittsburgh website. http://www.visitpittsburgh.com/My point is: Be positive about your region. Tell the real story and go beyond the clichés.GUEST BACKGROUND: Nick Jacobs is International Director at Sun Stone Consulting and is President and CEO at Clinical and Translational Genome Research Institute. He also serves on the board of the Integrative Health Policy Consortium. He was President and CEO of several organizations including: Windber Medical Center, Laurel Highlands Tourism, and Laurel Arts. Nick served in senior leadership roles for Mercy Medical Center and the Conemaugh Health System, now Duke-Lifepoint. And he’s author of the book Taking the Hell Out of Healthcare.Nick’s LinkedIn pageNick instilled the transactional analysis ideas instilled in the book I’m OK, You’re OK by Thomas Anthony Harris throughout his career.Check out Nick's Book Taking the Hell Out of Healthcare The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

90: Robert Powell Part 2

Thu, 28 Jul 2016 12:50:17 -0400

This week’s No BS Marketing show with Dave Mastovich features Robert Powell, CEO of Invictus Leadership Group. Powell is an accomplished human resources executive with over 25 years of experience, including with a global Fortune 500 company.He is also a chair with Vistage International – the largest CEO community in the world with over 21,000 members in 16 countries. Vistage enables CEOs to strategize with peers in group meetings, one-on-one sessions with a Vistage chair and access to world class speakers and other tools to help CEO's achieve personal and professional growth. Powell works with 27 CEOs at Vistage. He feels it is “his responsibility to be the best he can be for them.”His very first job as a 14-year-old at a community center sticks with him even today. He learned life lessons about earning a paycheck, taxes, being on time, and learning about himself.Powell stresses the importance of bringing “your crew” along with you as you move up the career ladder and continuing to build those relationships.How might you evaluate a company or organization? “Is this the place I would want my kids to work?”Robert's Big Idea or “why” for what he’s doing today: “To make the world a better place for my kids.”Recommended Tools:Who Moved My Cheese? By Spencer Johnson regarding organization and individual changeCalm.com app to reduce stressOther career advice from the Robert:“Do what you enjoy, the money always comes.”“Have a destination where you want to go. What is your end goal?”Bulls EyeGeico's Gecko or The AFLAC DuckChoice: AFLAC duck“You remember the duck.”Verizon's Can You Hear Me Now? or AT&T's Reach out and touch someoneChoice: "AT&T lives up to their messaging. They provide great service."UPMC Life Changing Medicine or Allegheny Health Network Health For AllChoice: UPMC because it is “very impactful and personal. Everyone can related to it.”Mastercard Priceless or Visa Everywhere you want to beChoice: Visa because it is “more forward thinking.”HR Guru’s Advice on Glassdoor & LinkedInGlassdoor: A great vehicle giving individuals a vehicle to air their concerns positive or negative. However, it may give a slanted view of the organization from individuals only posting negative views. Companies should take a positive approach to problems. They have an opportunity to place their own perspective on things.LinkedIn: Great professional tool and great way to meet other folks. Powell’s advice is to be careful to protect your own network.ContactWebsite: invictuslg.comEmail: robert@invictuslg.comRobert.powell@vistagechair.comAudible is offering a free download with a 30-day trial to give you the opportunity to check out their service. You can download it for free today.

89: Robert Powell

Tue, 26 Jul 2016 11:06:18 -0400

This week's No BS Marketing show with Dave Mastovich features Robert Powell, CEO of Invictus Leadership Group. Powell is an accomplished human resources executive with over 25 years of experience, including with a global Fortune 500 company. He is also a Vistage chair with Vistage International - and understands the importance of accountability in business...Marketing Rant:Focus on 5 key areas of activity & accountability agreement: Planning--Managing strategy Leading--Managing your team Organizing--Managing processes Development---Managing self Administering--Managing resourcesEducational Background and Career:Started out at Florida State for music education.Began working for Walt Disney World as a musician, working his way up into human resources.While living in Orlando, received an organizational communications degree University of Central Florida.Recruited to Carlson Companies in Minneapolis, as VP of HR.Moved to Atlanta as VP of HR for AT&T.Recruited to ADM, an ingredients company in Decatur, Illinois. Received his MBA from Illinois State University.Worked as Head of HR for WESCO Distribution, bringing Powell to Pittsburgh.Mentors:Powell's grandmother instilled the importance of simple wisdom.His father, a NYC fireman, taught him to eradicate the word "can't" from his vocabulary.BS in the workplace:Individuals who are affected by new leaders being hired above them should not take it out on the person who was elected, as they were just going for the job.Powell's advice:Be aware of "title-itis" and the fact that it can get "lonely at the top".Part Two of our conversation with Robert Powell will go live Thursday 7/28 on the No BS Marketing Show.Audible is offering a free download with a 30-day trial to give you the opportunity to check out their service. You can download it for free today.

88: Rachel Carlson Part 2

Thu, 21 Jul 2016 11:55:04 -0400

It’s Part 2 of our conversation with go-getter Rachel Carlson, Yelp Pittsburgh’s Community Director. In today’s episode, Rachel talks about all Yelp has to offer.Many of us are curious about what’s a great spot to go to around town. This also goes for other types of business or services. Rachel has found her dentist this way, and has only great things to say about him. You cannot write reviews of your experience without first signing up, which is simple. Once you are signed up, you are officially a yelper, but if you just browse the site Rachel considers you a “creeper”.“We absolutely want it to be an organic experience.”What’s The Big Idea: Rachel’s dedication to showing business owners their free tools on Yelp, and how it can help their business.Business Tool or Tip: Use the social avenue that is in front of you. It could be Yelp, Facebook, Instagram, of Twitter. A great tip for pitches is to have a three sentence email; give a complaint, address what you need, and an action item.Hit The Bulls Eye:Ice cream: Antony’s Ice CreamPizza: Pizza TaglioCraft Beer: Grist HouseWings: Mount Lebanon SalonCoffee: Big Dog CoffeeHot New Pittsburgh Restaurant: B52 CafeRachel Carlson’s Social Media:@YelpPittsburghLinkedinFacebookAudible is offering a free download with a 30-day trial to give you the opportunity to check out their service. You can download it for free today.

87: Rachel Carlson

Tue, 19 Jul 2016 12:26:00 -0400

Welcome to the No BS Marketing Show with Dave Mastovich featuring Rachel Carlson, Yelp Pittsburgh’s Community Director!RANTPittsburgh sports fans are known for passionate loyalty to their hometown teams.They are also known to travel well, seemingly turning Super Bowls into home games with huge numbers of Steelers fans in attendance. The “travel well” distinction could be expanded to include the beach, specifically Ocean City, Maryland. Vacationing Steelers, Penguins and Pirates fans can get a taste of Pittsburgh in more ways than one at Buxy’s Salty Dog, an Ocean City Sports Bar and Restaurant with local ties. Doug “Buxy” Buxbaum is a Johnstown native and IUP alumnus who bleeds and feeds Black & Gold. He calls it the Hometown Tavern with a taste of the ‘Burgh. I call it a marketing masterpiece.This week’s guest is Rachel Carlson, Yelp Pittsburgh’s Community Director. Rachel is the first person to represent Yelp in Pittsburgh and continues to show our region the incredible tools Yelp has to offer. She’s passionate about building strong relationships between the many different local businesses and organizations in the area. She creates and organizes fun and new events to showcase the Burgh’s best and brightest. Rachel has brought her past broadcasting background to life and appears on media outlets like KDKA TV, Star 100.7, WESA, and Whirl Magazine. She also co-hosts a weekly podcast Social Club, and can listen to her here.In today’s episode Rachel talks about her early career, mentors, and good and bad bosses she has had.Rachel’s Biggest Learning Experience: Do not talk about co-workers.Our conversation with Rachel Carlson will continue on Thursday, July 21,2016 on the No BS Marketing Show.Audible is offering a free download with a 30-day trial to give you the opportunity to check out their service. You can download it for free today.

86: Ed Piskor Part 2

Sat, 16 Jul 2016 08:47:26 -0400

It's Part 2 with our guest Ed Piskor, a writer, designer, creative, artist, and hip hop historian. He is the author of Hip Hop Family Tree, Volumes 1, 2, 3, and the soon to be released Volume 4.Piskor grew up in the Pittsburgh neighborhood of Homestead. In the 1990s, the area was full of gangs so instead of becoming involved in that he focused on sketching and designing related to his passion.Growing up in an environment of hip hop, Piskor has a unique ability within the comic world to create his one-of-a-kind Hip Hop Family Tree books."I didn't get into this game to not do it. I'm an inspiration junkie, I need it every day. I need to know that in order to be Kobe Bryant, I need to shoot 1,000 shots before practice starts. I want to be that kind of guy for my thing. I can't ever have enough money to relax, to stop."Volume 4In regards to gender inequality: "How much cool stuff was not created? It is an impediment to culture to keep anybody out of the game...We're in a good era, things are moving forward...So we can have a cooler world...I feel very hopeful.""The people who got sort of the most backing in the biggest ways were all males. 1984-85, we're starting to get into a more democratized era where there's a lot of ladies coming through...It's never been equal but at least we're getting the all-star girls showing up in their most powerful forms. I wanted to illustrate that so I had to put Salt-N-Pepa on the cover"A TV show for the Hip Hop Family Tree is being developed now."If you're going to chop down trees and make books...You gotta make the best freaking books you can that have a tactile experience...A lot of comics publishers see their business as selling stories but the publisher I chose, Fantagraphics...they never said no to any of my crazy ideas and demands. This book is atypical in terms of it's format. It's a giant over any book that comes out."Piskor's books are not only unique in design and content but also size, produced as a 9x 13 inch publication.Hit the Bulls Eye:Piskor chooses LL Cool J over KRS-One and The Message over Rappers Delight. "Rappers Delight is like the mall version of rap."As a hugely productive creative person, Piskor says one needs to have patience and ease of mind when putting things together."It is important to invest your 20s in your hopes and dreams.""There's a reason why some of your best ideas come in the shower. It's because you're not forcing it."Ed Piskor's Social Media:Twitter: @EdPiskorFacebookTumblrFor listeners of The No BS Marketing Show, Audible is offering a free download with a 30-day trial to give you the opportunity to check out their service. You can download it for free today

85: Ed Piskor

Tue, 12 Jul 2016 17:16:58 -0400

Welcome to the No BS Marketing Show with Dave Mastovich featuring Hip Hop Cartoonist Ed Piskor!RANTSummer-the laid back mindset. Ever wonder how much productivity suffers for companies? Oftentimes people use the "I'll be on vacation" line to excuse why they can't get to something before, during, or after their vacation. But marketers can be productive even while on the beach! It's market segmentation at it's finest.The No BS Marketing Show, Audible is offering a free download with a 30-day trial to give you the opportunity to check out their service. You can download it for free today.This week's guest is Ed Piskor, a writer, designer, creative, artist, and hip hop historian. He is the author of the Hip Hop Family Tree, Volumes 1, 2, 3, and soon to be released in August, 4. Piskor grew up in the Pittsburgh neighborhood of Homestead. In the 1990s, the area was full of gangs so instead of getting involved, he stayed indoors developing his drawing skills. Although his parents involved him in some local art classes, his comic skills are largely self-taught. Growing up in an environment of hip hop, Piskor has a unique ability within the comic world to create his one-of-a-kind Hip Hop Family Tree books.He first gained popularity by his publications on Boingboing.net which went viral. Rather than research, Piskor considers the compilation of the history in his books "reading for pleasure"."Comics is a medium that rewards obsessive compulsive behavior and we indulge in that as cartoonists. You can't turn that off.""Over the years of watching rap music videos or hearing weird guest spots on different rap records, all these questions popped into my head. In an archaeological sort of way I would dig deep to find those answers. As a fan, as a nerd.""During my 20s I would strike out and fail and end up back in my Mom's walk-in closet until I got my foot in."Piskor's work is considered a "journalistic piece". He "followed the 'journalistic code of ethics' when putting this together intuitively just because he wanted to have an extremely comprehensive piece of work." He has not had one notable rapper say that what he's written is untrue."You would think that if you made a billion dollars you would be above that flattery...But it's not true, my phone number is within a network of extremely famous rappers...When I get a phone call from one of these rappers or a number I don't recognize...My heart beats out of my chest when I see that more than when I'm hanging out with a pretty girl I'm waiting for a call from."Ice Cube shared a comic strip of him meeting Dr. Dre by Piskor on social media."The reads are so easy and almost funny to read because it's all in comic book form," Dave Mastovich.Grand Master Flash holds the cover of Volume 1."Volumes 1 & 2 are very historic. If you were really into music you knew and heard a bit about these artists. But the average person doesn't really know Afrika Bambaataa other than Jay Z mentioning it," Dave Mastovich.Volume 2:Run DMC is on Volume 3... "Starting to get into the records that everybody knows," Piskor.Mentors and InspirationA really great art teacher in middle school that always shows up to Piskor's events, even today. "She recognized my craft and just let me go.""Really it's just environment that is my inspiration, because I came from some really extreme spaces. I never want to go back to that and I know I have to keep working hard to not go back."He went to art school for one year after high school. Joe Kubert School of Comic Art. The value for him was being around other people with the same goals and of high talent.

84: Bonnie Friedman Part 2

Thu, 07 Jul 2016 12:05:57 -0400

Our guest today is Bonnie Friedman, author of Hospital Warrior: How to Get the Best Care for Your Loved One, which demystifies the process and provides the tools, understanding and insight you need to get the best care for your loved one. Based on Bonnie’s own experiences fighting for her husband’s healthcare needs for more than 24 years and through 14 separate hospitalizations, Hospital Warrior lays out in direct, simple terms hard-learned and time-tested tactics to help ensure a loved one’s medical needs are met.Bonnie's husband Bob had a heart attack in 1990. It was the beginning a very long road. Bonnie knew very little about taking care of someone in the hospital other than: Be at the hospital as much as you can Call for help, if you suspect something is wrong Always have a box of chocolates for the nursesThe realities of medical care are that someone needs to connect the dots - keep communication moving and managed. That's what health advocacy is all about.On being thrown into the world of being a caregiver:"I felt completely unprepared for what I had to do, but I had to do it."Main message of the book:"I want to help people find a little more comfort in speaking and and speaking out because they have something to contribute."On finding a voice as an advocate:'Having the courage and feeling the empowerment to speak up is really transformative in terms of the interaction and the respect that comes back to you.'Chapter 1: Taking Care of Yourself - the important role of the caregiverChapter 2: Getting Started - Hurry up and wait!The long, slow process of healthcareChapter 3: Figuring Out the Hospital - Visiting a foreign land!Chapter 4: Understanding Special Units - Travel to other planets!Book Basics:• Grounding - understanding the who's and what's of the hospital space• Suggested questions to ask in the hospital environmentHow Doctors Think by Jerome GroopThe No BS Marketing Show, Audible is offering a free download with a 30-day trial to give you the opportunity to check out their service. You can download it for free today.Bonnie's Tool or Tip:MedPage - a CE and CME accredited medical news service, provides free continuing education to healthcare professionals in addition to the latest news.KevinMDOver 2,000 authors contribute to KevinMD.com: front-line primary care doctors, surgeons, specialist physicians, nurses, medical students, policy experts. And of course, patients, who need the medical profession to hear their voices.Follow Bonnie on Twitter @BonniecommWebsitePublisher - People Tested Media

82: Bonnie Friedman

Tue, 05 Jul 2016 09:52:31 -0400

MARKETING RANT:Of more than 8,000 meals ordered through the end of October by pharma reps working for the 50 largest drug makers, 36 percent were for American cuisine, which generally includes burgers and sandwiches.Ed Silverman, Senior Writer - PharmaLotClients, friends and colleagues know my stance on this issue: Buying someone food isnot marketing...it pretty much borders on bribery. The entire marketing profession istainted because some industries focus more on taking food to prospects than on findingout how to solve their problems or meet their needs.I realize pharmaceutical reps do more than buy food. However, the 'other stuff' they dois not being noticed nearly as much as the food purchases. And, some of the marginalpharma reps use the food delivery as too much of a crutch.The amazing thing is that it actually works. Dr. Andriane Fugh-Berman of GeorgetownUniversity conducted a study that shows a doctor who spends just one minute with asales rep typically ends up prescribing 16% more of that rep's product than before. A four minute encounter is likely to prompt a 52% jump in prescriptions.Large health systems have instituted ethical guidelines with respect to 'marketing' tophysicians, imposing restrictions on consulting relationships and banning gifts fromindustry representatives.Let's hope healthcare marketers focus more on how to reach their target audiences withcreative marketing efforts instead of debating whether to go with pizza or barbecue.***The No BS Show is brought to you by audible.com. Get a FREE audiobook downloadand 30 day free trial. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.***Our guest today is Bonnie Friedman, author of Hospital Warrior: How to Get the Best Care for Your Loved One, which demystifies the process and provides the tools, understanding and insight you need to get the best care for your loved one. Based on Bonnie’s own experiences fighting for her husband’s healthcare needs for more than 24 years and through 14 separate hospitalizations, Hospital Warrior lays out in direct, simple terms hard-learned and time-tested tactics to help ensure a loved one’s medical needs are met.Career Path:National Institutes of HealthDepartment of Labor - OSHASmall Business AdministrationMentors:Donald Elisburg, Assistant Secretary of Labor - demanded a lot, taught a lotDr. Garry Ruben - one of her husband Bob's surgeons - gave Bonnie the tools to be an advocateBS:"Biting my tongue early in my career.""I developed my confidence and started to learn that if good work is given, respect is given in return."Bonnie & Bob:Met at a dance in Silver Spring, MD. They've been together ever since.Their love story is about fighting for someone you love as an advocate.Part 2 of our conversation with author Bonnie Friedman goes live on Thursday, July 7th.

81: Kennywood Amusement Park Part 2

Thu, 30 Jun 2016 11:16:19 -0400

It's Part 2 of our conversation with Chris Solerno and Nick Paradise of Kennywood Park.Kennywood History• Founded in 1898 - 2 buildings still remain• Jack Rabbit - 1920• Thunderbolt - 1968Favorite Unique & Untold Kennywood Story Chris Salerno:• The school program - the park still has part-timers on staff that go into schools to sell hard tickets to school.• Company Picnics - there are so many companies and organizations that have had their picnic at Kennywood for over a hundred years. The park was built on picnics and it's still a major part of our draw.• 90% of business comes from Pittsburgh, but the internet has allowed the park to expand it's reach all over the world.• Channel management - television, radio, but social media and digital has come on strong! We create custom urls for companies to help promote their picnics. Has changed the whole dynamic.• Giant Eagle - a great promotional partnerNick "Two Tickets to Paradise" Paradise:• Large existing following that I've been able to expand.• From a PR perspective, we don't have to wait for the media. We can engage continually• Throw Back Thursday campaign - old images shared by followers• Video trend allows the park to make share the experience from another• Kennywood was BORN for social media - a great way to tell the many stories.• Fall in Love with Kennywood campaign• Bringing Back the Whale - Noah's ArcAudible.com Special OfferLet's Get Digital• Good, engaging content• Instagram - so perfect for Kennywood. Share your photos and stories.• SEE - Significant Emotional Experiences• We get to take people behind the curtain and show them what makes Kennywood tick.Kennywood SecretsChris - 4-D Theater - great experiences year roundNick - Star Refreshment Stand - secret short time to Potato Patch Fries!

80: Kennywood Amusement Park

Wed, 29 Jun 2016 09:32:20 -0400

Game 7.Whether it’s the World Series, Stanley Cup or NBA Finals, Game 7 makes for a great story. Recently, one of the greatest stories in NBA history was told. LeBron James brought the city of Cleveland its first major sports title in 52 years. In honor of this momentous event, I present my Top 10 NBA Stories.Our guests today come to us straight from Kennywood Park! Welcome to Chris Salerno, Director of Sales & Marketing and Nick Paradise, Director of Public Relations & Social Media.Backgrounds - Chris SolernoCame into the amusement park business back in the 70's, starting at Six Flags Great Adventure, then Dorney Park, Caesar's in the Poconos, and helping to introduce Great Wolf Resorts before bringing his talents to Pittsburgh.Chris feels like a steward of great historical entity regarding his position at Kennywood.Backgrounds - Nick ParadiseNick is a Penn State grad with a background in journalism. He worked in the news/broadcast industry for many years before making his way back to Pittsburgh.Together, Chris and Nick are working to keep Kennywood relevant and fresh.Fun Fact: Kennywood is one of only two amusement parks listed in the National Register of Historic Places.Part Two of our conversation with Chris and Nick will go live on Thursday, June 30.

79: Dr. Lisa Walters Part 2

Thu, 23 Jun 2016 15:01:29 -0400

It's Part 2 of our conversation with Dr. Lisa Walters MT(ASCP)SBB, CQA (ASQ), MBA, PhD. She has extensive experience in cGxP auditing and consulting, including medical labs, transfusion services, tissue banking, plasma collection, and blood services. She’s a faculty member of State University of New York at Fredonia and Penn State-Erie, Center for Continuing Education. She was the principal of Healthy Solutions Consulting and began her career in Quality Assurance with the American Red Cross. She’s also a published author.What have you learned from BS in the workplace?When trying to acclimate, I found myself presenting data in the most positive light to fit in. I hit a point in my career where I stopped playing the game. I made it about legitimate data.Marketing Success:It's easy to present problem data, but a group of us present contextual data - putting it together as a full package. It gives a better, more thorough picture. I believe in giving beyond what is expected.Big Idea: ComplianceRegulatory compliance. My dream is to develop the model for compliance. What makes one organization compliant and one not compliant. It has become very benefit for companies falling under consent decrees, which can be very costly for companies. I want to create a predictive model that helps to define the major contributing factors to better define compliance.Tool or Tip:No matter what business you are in. Start to collect some type of data to better visualize your business. The Pareto Principle.Hit the Bullseye:Aflac DuckCan You Hear Me NowJake from State FarmUPMC: Life Changing MedicineKFC: Finger Lickin' GoodPlop, Plop, Fizz, FizzSights & Sounds of 2000Big Data - 10 billion of exchanges of data on Google every dayKeys to Data:Volume - Bronto bytesVelocity - Speed that it occursVoracity - Uncertainty in dataVariety - Lots of data from different areas and how it fits togetherValue - we're a data rich world, but we need to get value out of what we're learning from the data.On Gathering Data: "Do not let perfect be the enemy of good."

78: Dr. Lisa Walters

Tue, 21 Jun 2016 07:42:53 -0400

Cut the BULL$H!# Rant: The Problem with "That's Not My Problem"Today's guest is Lisa Walters MT(ASCP)SBB, CQA (ASQ), MBA, PhD. She has extensive experience in cGxP auditing and consulting, including medical labs, transfusion services, tissue banking, plasma collection, and blood services. She’s a faculty member of State University of New York at Fredonia and Penn State-Erie, Center for Continuing Education. She was the principal of Healthy Solutions Consulting and began her career in Quality Assurance with the American Red Cross. She’s also a published author.Full disclosure, Dave has known Lisa since first grade...where he gave her the nickname Ziggi.Lisa went into the field of medical technology and wanted to specialize in blood banking. As she says, "If you can secrete it, I can test it."She moved into quality management for the Red Cross, then soon after opened a consulting firm in an effort to "keep her hands bloody in her work."Zig's Example of BS in the Work Place: Working in silos. Let's focus on the solution.Our conversation with Dr. Lisa Walters will continue on Thursday, June 23.

77: Scott Morgan Part 2

Thu, 16 Jun 2016 10:56:55 -0400

It’s Part 2 of our conversation with Scott Morgan, president of Brunner, a creative integration hub that incorporates analytics, strategy and ideation.Today Scott discusses his entrepreneurial spirit and that of Brunner. Michael Brunner has lead the company by always looking to zig when others zag.” This spirit has served him well as he has helped to grow Brunner from an 11 million company to the 200+ million firm that it is today. The company has stayed ahead of the industry by acquiring a database management component (their first foray into analytics) in 1993 and buying in Light House Interactive in 1997.“Insight gathering is so fundamental. We just go about doing it differently.”Scott’s Favorite Marketing/Messaging Success Story:“When you impact product development and help to create a solution.”Examples:Respironics - helped them to create medical devicesZippo – moved them out of the smoking categoryDick’s – Innovation GroupWhat's the Big Idea? How Does it Happen?“Provide the values and vision for our people to help create the culture.MASSolutions is offering a free Audible download with a 30-day trial just for listening to today's podcast. Just login onto Audibletrial.com/nobs Dave's Reading: Elon Musk - Tesla, SpaceX, and the Quest for a Fantastic FutureScott’s Favorite Tools/Tips National Center for Arts & Technology - Bidwell Slide Share Malcolm Gladwell’s work Simon SinekHitting the BullseyeOn the Geico Gecko – “Can appreciate it from where it started as government snail mail.”On Jake & Flo – “Both irritate me. Tired of it.”The Sights and Sounds of 1988“Don’t Believe the Hype” by Public EnemyDave and Scott’s summary of the lyrics – “Authenticity – deliver the message in a true blue way.”To learn more about Brunner or Scott Morgan, visit Brunner’s website or email Scott.

76: Scott Morgan

Tue, 14 Jun 2016 09:23:04 -0400

Welcome to the No BS Marketing Podcast with Dave Mastovich.Today's rant: The Experience Trap in MarketingRemember to always challenge assumptions and bring fresh perspective. Improvement must start at the top!Today's guest is Scott Morgan, President of Brunner, a creative integration hub that incorporates analytics, strategy and ideation.Scott has helped to grow Brunner from 11 million to the 200+ million firm that it is today. Scott received his MBA from Katz Graduate School of Business at the University of Pittsburgh and is a Drucker Institute Strategic Planner. He has been a guest lecturer at Carnegie Mellon University and other universities and was recently inducted into the American Advertising Federation Hall of Achievement.Scott's Thoughts on The Experience Trap: "Young is a state of mind. I can learn from anyone any day."Scott lived in Washington, DC for a short time working in marketing for financial services , but has spent most of his career in Pittsburgh where he says his 'Pittsburgh work ethic' fits best.Scott played football at IUP as a tailback and offensive end and gives props to coaches as his mentors including George Chaump, IUP head coach at the time. He recalls playing in an undergrad in an alumni game where Jim Haslett was the alumni coach.On Being on the Client Side Before Leading on the Marketing/Advertising Side: "When you are on the agency/marketing side as a consultant, it is important to remember the operational and HR side of the businesses day-to-day.""I always knew where I would be. I always embraced creativity."On Creativity for Creativity Sake: "There's so much more analytics to it today. We can make a case for how we've impacted a business. More clients than ever don't care about the awards. It's more important to prove that your creative has engaged people."Mentors:Caroline Wells, first boss - a former nun. Learned the fundamentals, work ethic from her. "Must you be such a barbarian! Knock on the door before you enter."Michael Brunner, hired him at Brunner 20 years ago.BS in the workplace - too many people in a meeting. "Think in terms of a basketball team. If we are telling people we are nimble, let's be nimble."When Scott admits to being a BSer - had to learn the way a creative mind works. I learned to be more transparent with team and be real about timelines and deadlines.Part 2 of our conversation with Scott Morgan will go live on Thursday, June 16th.

75: Kevin Bolding Part 2

Fri, 10 Jun 2016 16:42:00 -0400

It's Part 2 of our conversation with Kevin Bolding, President & CEO of the YMCA of Greater Pittsburgh. In today's episode, Kevin talks about his first impressions of Pittsburgh and making the transition to his new home."People in Pittsburgh are passionate about their communities."Prior to Kevin's recent move to the position of President and CEO, he held the Chief Operating Officer position for the organization and was instrumental in 'One Y For All' strategic plan that they have adopted.During the organization's peak, they employ over 1,000 individuals and serve more than 14, 000 households. Their goal is to serve 1 in 10 individuals in Allegheny County.Kevin is a firm believer in the concept that the YMCA can change families for the better - and lives it every day as his life's work. The organization's three main themes keep this mission in focus at all times:- Health Disparity- Achievement Gap- Leadership DevelopmentWe we shocked to learn that 40% of Pittsburgh residents are food insecure - simply don't have enough food. As an action to make a difference, the YMCA of Greater Pittsburgh nurtures urban gardens in their locations for families to enjoy the freshest, healthiest produce. We dive into a conversation about McDonald's changing their strategy to be more like Chick-Fil-A, with an 'ask, ask, tell' approach toward customer satisfaction. McDonald's, much like Chick-Fil-A, is investing in career training, making it about the employees - with dramatic impact for the good. Kevin sees a similar approach in the management of the YMCA locations - "It's not about us. It's about our branches and the good they are doing."We then jump into the Sights and Sounds of 2004 with:- Beyonce + Prince Super Bowl Show- Low Carb Diets - Atkins- Pistons Beat the Lakers in the Finals (Kevin was living in Detroit at the time and remembers, "the city REALLY needing that win.")To learn more about theYMCA of Greater Pittsburgh, contact Kevin Bolding.

74: Kevin Bolding

Tue, 07 Jun 2016 11:24:44 -0400

“Everyone is entitled to his own opinion, but not to his own facts.”– Senator Daniel Patrick MoynihanToday’s rant stresses the importance of reflecting on the facts before forming an opinion.“The test of a first rate intelligence is the ability to hold two opposing ideas in mind at the same time, and still retain the ability to function.”– F. Scott FitzgeraldToday’s guest is Kevin Bolding, President & CEO of the YMCA of Greater Pittsburgh. This University of Virginia graduate has spent most of his career with the YMCA, first in his hometown of Lynchburg, Virginia, then in Detroit and Miami, before coming to Pittsburgh six years ago. Kevin talks about the need to ‘do right by people’ as his career took shape and it has continued to be a driver.“While every Y is a unique entity, there is a common family thread within every organization.”Kevin’s introduction to Pittsburgh was during the G-20 when he quickly realized, “this is a place where I’d like to raise my family.”His mentors and role models share a common thread of continually dangling opportunity and growth in front of him at the right time in his career.“My mentors have always kept me moving forward.”Part Two of our conversation with Kevin Bolding goes live, Thursday, June 9th.

73: Eric Guy Part 2

Fri, 03 Jun 2016 11:21:13 -0400

It's Part 2 of our conversation with Eric Guy - licensed social worker, speaker and senior partner of Predictive Synergistics. Today we dig into the nuts and bolts of Predictive Synergistics (PI) and how it is used as a tool to help businesses with hiring, internal communications and more. Just a five minute questionaire reveals so much about a person's core motivators.Diving into recommended Tools or Tips, Eric lives by the rule of giving more than you get. He believes that living in an act of service is the true secret to happiness in every aspect of life. His book The Life of Victory: Mastering the Secret of Choosing Love Over Fear speaks to this belief and draws from his many years of experience.In today's Sights & Sounds, Dave and Eric dive in 1991 with People Are Strange from the movie The Doors. Jim Morrison...you were the dude.

72: Eric Guy

Tue, 31 May 2016 11:18:10 -0400

This week's guest is Eric Guy - licensed social worker, speaker and senior partner of Predictive Synergistics. This McGuffy High School, Westminster College graduate and former football running back started out in criminal justice until his professors and mentors noted his ability to maintain calm in chaotic situations. This gift led him into social work, initially working with inmates at a prison in New Castle, until he designed his own in-home program that helped couples and families. He gradually worked into behavioral analytics in the workplace where is company, Predictive Synergistics, has made a powerful mark with businesses of all sizes.Eric is a strong believer that self awareness and authenticity are the best traits a leader can possess. These traits bring out the best in others. He encourages others to "Do you, responsibly. Understand yourself. Understand others and determine if you can have a complementary relationship. This creates a happier, more balanced environment."Part Two of our conversation with Eric Guy will go live Thursday, June 2nd.

71: Amy Veltri Part 2

Thu, 26 May 2016 11:16:23 -0400

It's Part 2 of our conversation with Amy Veltri, founder and CEO of NGE Environmental & Engineering Solutions. As the fastest growing engineering firm in Pittsburgh, Amy brings a unique perspective on the industry and notes, "We're not marketing to the public. We're selling a very high-end base service." The success of her company lies in both their specialized talent and Amy's approach to business - communicating honestly with staff and clients.Dave and Amy Hit the Bullseye and jump into the Sights & Sounds of 1994 with Juicy by The Notorious B.I.G.

70: Amy Veltri

Tue, 24 May 2016 11:14:10 -0400

It's graduation season, so we kick off today's episode with 9 tips for graduates entering the workforce: Plan, prepare, practice Track your progress Think about your social media presence Failures are necessary for growth Work on understanding you Listen Do more than is expected Build relationships Don't compare yourself with othersWelcome to Amy Veltri, founder and CEO of NGE Environmental & Engineering Solutions - the fastest growing engineering firm in Pittsburgh. Amy talks about leading a woman-owned business with her brother, being the only woman in her civil engineering class and Masters program, and learning the ropes from her father, her mentor.Part Two of our conversation with Amy Veltri goes live on Thursday, May 26th.

69: Ashley Boynes-Shuck Part 2

Fri, 20 May 2016 11:03:06 -0400

Meet Ashley Boynes-Shuck, author, health advocate, social media guru and an all around grounded professional. In today's episode, Ashley talks about the pros and cons of traditional publishing vs. self publishing, the great buzz she's receiving on her latest book Sick Idiot (a humorous look at her personal story living with chronic illness), and the time that Oprah tweeted her!Ashley prides herself on her marketing being transparent and authentic - and by the looks of her social followers, she's doing it right.As this episode goes live, Ashley and her husband Mike are headed to Philadelphia where he will be representing Pittsburgh in NBC's American Ninja Warrior! Go Mike!Contact Ashley at author.abshuck@gmail.com

68: Ashley Boynes-Shuck

Tue, 17 May 2016 13:55:28 -0400

Did you know your IQ drops 10-15 points when you multitask? Today's No BS Marketing Rant focuses on Multi finishing over multitasking and includes these 6 Things to Do With Paper or EmailThen, guest Ashley Boynes-Shuck joins the show. Ashley is an author award-winning blogger, freelance social media consultant, and avid health advocate. Her most recent book Sick Idiot, a funny health memoir about finding a sense of humor in the midst of chronic illness, tells her personal story with rheumatic and autoimmune illnesses.Our conversation with Ashley focuses on her dedication to mindfulness and authenticity and how she brings it into play in all that she does personally and professionally. Her drive to write her first novel came as a result of an online challenge during National Novel Writing Month #NANOWRIMO that takes place every November.Listen to the rest of our conversation with Ashley Boynes-Shuck when it goes live Thursday, May 19th.

67: Mike Gatti Part 2

Thu, 12 May 2016 11:13:21 -0400

It's Part 2 of our conversation with Mike Gatti of MASSolutions. In this episode we talk about MASSolutions' No BS Process of market intel, the marketing roadmap and and cohesive messaging all targeted at ROI. One of Mike's favorite tools to share with the audience is Glip, an online project management system MASSolutions uses to keep communication flowing on project for efficiency and timliness. He's also a big fan of Overcast for podcast listening.Want to learn more about Mike Gatti? Contact him at gatti@massolutions.com

66: Mike Gatti

Tue, 10 May 2016 09:27:27 -0400

We're celebrating MASSolutions’ 12th Anniversary this year. I made the leap full time with my own marketing firm on Tax Day 2004. Leaving the security of a C-suite corporate gig has been exciting, humbling, gratifying, stressful, fun, crazy, amazing, nerve wracking and rewarding.In the spirit of Anniversary #12, I’m highlighting lessons learned from Famous #12’s.Joe NamathPat RileyVlade DivacKenny StablerTerry BradshawOur guest today is MASSolutions' first employee, Mike Gatti. We talk through the development of technology in the short 12 years, market intel, brand audits, cohesive messaging campaigns and MASSolutions successful process.Part Two of the conversation goes live Thursday, May 12th.

65: Jamie Protin Part 2

Thu, 05 May 2016 09:59:48 -0400

It's part 2 of our conversation with Jamie Protin, principal with The PROTINGroup. Jamie is a proven leader, community builder, writer and philosopher living his WHY every day. Jamie’s work within the mid-Monongahela Valley as president of the Chamber of Commerce and beyond is actively turning this community around. In today’s interview, he talks about the start of his career at PennDot, branching into engineering and his leap into his own business.In today's conversation we delve into the importance of keeping it positive as a leader - keeping those around you motivated. Jamie also draws a lot of energy through his talks within high schools. It's just one of the many ways Jamie gives back.His most exciting new project is the development of a group work space in the mid-Monongahela Valley that will also act as an entrepreneur incubator. Details are to follow.In today's Sights and Sounds, we focus on The Mon Valley and all of the amazing things it has to offer. The Douglas Education Center Monongahela Valley Hospital California University Off the Wall Arts in Charleroi Fifth Street Escape Room Vintage and Vine Lucchesi's Restaurant in Monessen The Back Porch Speers Street Grille The River House And the Magic City Open on May 19th (approved shameless plug!)To learn more about Jamie Protin and the great things happening in the Mon Valley, contact him at theprotingroup@gmail.com

64: Jamie Protin

Tue, 03 May 2016 10:26:20 -0400

Wanna learn the do's and don't's of business email? Dave tells it like it is with a rant about email etiquette.Then, meet Jamie Protin, principal with The PROTINGroup. Jamie is a proven leader, community builder, writer and philosopher living his WHY every day. Jamie's work within the mid-Monongahela Valley as president of the Chamber of Commerce and beyond is actively turning this community around. In today's interview, he talks about the start of his career at PennDot, branching into engineering and his leap into his own business.His realization of self employment came in the form of being in an environment where the culture didn't support people. He saw too many people go home broken - and decided to make a change."The ideal client for me is one that allows me the opportunity to give back. I measure success by the impact I make with people." - Jamie ProtinPart Two of our conversation with Jamie will go live Thursday, May 5.

63: Steve Tanzilli Part 2

Thu, 28 Apr 2016 10:03:20 -0400

We're back with Part Two of our conversation with Steve Tanzilli, Chair of the Department of Management Program at Point Park University. In this episode we touch on Steve's love of teaching through real life experience. His emphasis on a 20-hour professional shadowing immerses students in the day-to-day work within sports, arts and entertainment management.Real life advice: "You are going to get hurt...have financial hardship. Get the skills you need to know to protect yourself. Embrace where you are in life. Stop chasing what you think you need to have."

62: Steve Tanzilli

Tue, 26 Apr 2016 23:39:26 -0400

Today Dave kicks off the show with a rant about the podcast genre - a radio on demand concept that is taking the world by storm. With more than 1 billion listeners in 2015 - 75 million of those unique listeners, podcasts entertain, educate, inform, inspire and connect.Our guest is Steve Tanzilli, Chair of the Department of Management Program at Point Park University. This Boston-born sports enthusiast found his way to Pittsburgh through a running scholarship to Duquesne University. His love of sports led to an internship with The Pittsburgh Pirates, and then the Johnstown Steel. His career started in law and then centered on sports/entertainment marketing.Steve tells us about his background helping to bring the Bassmaster Classic to Pittsburgh, as well as helping to launch the 84 Lumber Classic. Most recently, Steve can be found leading the charge of Point Park University's Department of Management Program, a hands-on, practical experience-based program that entrenches students in sports, arts and entertainment management.Part Two of this conversation goes live Thursday, April 28th.

61: Chris Rodell Part 2

Thu, 21 Apr 2016 11:22:54 -0400

It's Part 2 of our conversation with author and humorist Chris Rodell. His latest book, The Last Baby Boomer: The Story of The Ultimate Ghoul Pool, is a satirical story of what happens when greed tempts the entire world to sign on for a reality show where no one wins until death does.Dave and Chris discuss overcoming difficulty and the importance of living life colorfully and soulfully. His mantra a cheerful persistence has helped to drive his career as a creative writer."Enjoy being human and enjoy human beings." - Chris RodellCheck out Chris Rodell's blog Eight Days to Amish.

60: Chris Rodell

Tue, 19 Apr 2016 07:26:23 -0400

On this episode of the No BS Marketing Podcast Dave dives into his rant about organization with 6 Tips about how to clean it up and be more efficient.Welcome to guest Chris Rodell, author and motivational humorist, who kicks things off talking about his start writing for the National Inquirer. His writing challenges included wrestling an alligator, laying on a bed of nails and eating like Elvis, where he gained 20 pounds in one week. The headline for the story? Are You Hungry Tonight.From the National Inquirer, Chris went on to write for the Nashville Banner, freelance writing for Maxim, the Wall Street Journal, and back to Pittsburgh where he worked for The Tribune Review.His book "Use All the Crayons," is a work nourishes his self-proclaimed desire to make people happy. He also makes people happy with his speaking engagements. Check out his "ape shit" crowd of students at WVU.Part Two of Chris Rodell's interview will go live Thursday, April 21.

59: Ed Wietholder Part 2

Thu, 14 Apr 2016 10:27:45 -0400

Dive into Part Two of our conversation with Ed Wietholder, President & Founder of Strength, Fitness & Speed. Today we discuss how being a mentor led to his career as an athletic trainer, the lost art of listening, and selling the feeling of confidence through strength training.Ed's Mantra: Play Stronger.Hit the Bullseye with:- Ace Ventura - flexible guy, running with the beasts- Bo Jackson - fastest big man on the planet - Bo Knows.Sights & Sounds: 1999Scrubs by TLC"Unwillingness to commit and do the work."(Check out Dave's Scrubs Light Reading)Who Wants to Be a Millionaire - "Is that Your Final Answer?"Blair Witch ProjectFirst Chuck E. CheeseBrandi Chastain rips off her jerseyContact Ed Wiethoder at: http://www.strengthfitnessandspeed.com

58: Ed Wietholder

Tue, 12 Apr 2016 12:55:46 -0400

"Great performance is in our hands more than we think."So says Ed Wietholder, President & Founder of Strength, Fitness & Speed and today's No BS Marketing Podcast guest. In today's episode Dave and Ed walk through a conversation about:- Kelton's Law (you can learn a bad habit if you repeat it 7 times),- Ed's background as a behavioral neuroscience major at Pitt, which led to...- being a profusionist for heart/lung bypass surgery at Children's Hospital of Pittsburgh and his leap into starting his own business.Part Two of the conversation goes live Thursday, April 14

57: Denise Sansoti Trobee Part 2

Thu, 07 Apr 2016 08:05:18 -0400

Our sex ed talk continues on Part Two of the No BS Marketing Podcast with guest Denise Sansosti Trobee, National Director of Pure Romance. Listen in as Dave and Denise discuss the structure of a Pure Romance party, the importance of creating trust in business, the book Tickle His Pickle by Sadie Allison, and the Sights & Sounds of 1985 with The Smiths How Soon is Now.

56: Denise Sansosti Trobee

Tue, 05 Apr 2016 14:13:24 -0400

Here at the No BS Marketing Podcast we're all about open communication - which is also one of the key themes of good sexual health, as explained by our guest Denise Sansosti Trobee, National Director of Pure Romance. Listen in to today's lively podcast as Dave and Denise discuss how her PTA mom background led to her leap into a desire to promote good sexual health, the impact of social media on her business and why men are not on the guest list for her sessions."Sometimes women just need to hear that they're normal."Brian Biro - Vision Becomes RealityPart Two of the conversation goes live April 7, 2016.

55: Amy Bradley Part 2

Thu, 31 Mar 2016 11:40:47 -0400

It's part two of our conversation with Amy Bradley, Director of Marketing Communications at Conemaugh Health System. This former news anchor turned marketing professional talks about secret shopping to improve the patient experience and the importance of a consistent executive presence - presenting yourself well.The episode ends with Sights and Sounds where Dave jumps back to 1986 with No One Is To Blame by Howard Jones.Contact Amy at abradle@conemaugh.org

54: Amy Bradley

Tue, 29 Mar 2016 11:19:46 -0400

Amy Bradley, Director of Marketing Communications at Conemaugh Health Systems joins Dave on the No BS Marketing Podcast to talk emojis, her background as a news anchor on WJAC-TV in Johnstown, how the golden rule of 'treating people the way you want to be treated' applies to the workplace and her love of PR Daily.Contact Amy at abradle@conemaugh.orgPart Two of our conversation goes live 3/31.

53: Tom Rodriguez Part 2

Thu, 24 Mar 2016 10:49:46 -0400

Dave and Tom "T-Rod" Rodriguez continue their conversation about being your own boss, Bird vs. Magic and the marketing behind the NCAA and March Madness.

52: Tom Rodriguez

Tue, 22 Mar 2016 09:46:25 -0400

Tom Rodriguez, Principal, TR IndustrialCheck your brackets, everyone! It's Part One of a 2-part March Madness special with super sales guy and basketball aficionado Tom Rodriguez. Dave and Tom talk about this 78th anniversary of the NCAA tournament, their most memorable March Madness memories, and Tom's career path from retail to making the leap to his own business, TR Industrial.The 1978 Final Four--Dave Remembers His Dad Watching ItBird/Magic 1979 NCAA Championship GameTom's First NCAA Tournament MemoryTRod's Favorite Totally 80's Sears Commercial

51: Dr. Audrey Guskey Part 2

Thu, 17 Mar 2016 08:20:41 -0400

It's part 2 of our conversation with nationally acclaimed consumer trends expert and Duquesne University marketing professor Audrey Guskey. In this episode we discuss having your self sound bytes ready, the importance of sharing information, her great love of the Pittsburgh Pirates and consumer-driven holidays.Her consumer tips and trends series, Consumer $ense, provides consumers with a behind-the-scenes look at marketing to uncover retail secrets. You can find Consumer $ense on Comcast’s On Demand in the Pittsburgh area, or watch clips here on her website.

50: Dr. Audrey Guskey

Tue, 15 Mar 2016 10:42:22 -0400

Nationally acclaimed consumer trends expert and Duquesne University marketing professor Audrey Guskey joins the No BS Podcast to talk through her journey into marketing and her passion for the psychology of the consumer. Her strong belief in "market helpfulness" and consumer altruism is the core of a book she has in development.Her consumer tips and trends series, Consumer $ense, provides consumers with a behind-the-scenes look at marketing to uncover retail secrets. You can find Consumer $ense on Comcast’s On Demand in the Pittsburgh area, or watch clips here on her website.Part 2 of the conversation will go live on Thursday, March 17th.

49: Greg Joseph Part 2

Tue, 01 Mar 2016 12:27:14 -0500

More conversation with Greg Joseph, the bass player from The Clarks, who also serves on the board of directors for 91.3 WYEP, teaches at Point Park University and has his own recording company, Sonic Dog Studios.In the episode, Dave and Greg talk about teaching the music industry leaders of tomorrow, crowd sourcing, Evil Knievel, The Clarks' 30 Anniversary tour coming this summer, and the story behind the title track on their 2014 release Feathers & Bones

48: Greg Joseph

Tue, 01 Mar 2016 12:07:29 -0500

Pittsburgh's own Greg Joseph from The Clarks steps up to the No BS mic for a great conversation about the business behind the music, how the band got started, their exciting appearance on The David Letterman Show, and the band's commitment to connecting with fans through music.Rant: Secret ShoppingWDAD Radio - IUP91.3 WYEP Board of Directors + Reimagination Media education programWDVE RadioPoint Park University - Sports, Arts and Entertainment Management DegreeBetter Off Without You - closing credits to the Anna Nicole Show

47: Chuck Gounaris Part 2

Wed, 24 Feb 2016 17:49:41 -0500

It's Part Two of our conversation with Chuck Gounaris, Greater Pittsburgh Regional Chair of Vistage International. In this episode, we discuss Predictive Index, the peer group power of Vistage International, and the Sights and Sounds of 2008.Leon Shapiro – The Power of Peers: How the Company You Keep Drives Leadership, Growth and SuccessPat Lencioni – The Advantage: Why Organizational Health Trumps Everything Else in BusinessJim Collins – BHAG – Big Hairy Audacious GoalWorkin' by Young Dre

46: Chuck Gounaris

Tue, 23 Feb 2016 19:11:51 -0500

Chuck Gounaris, Greater Pittsburgh Regional Chair of Vistage International, joins the No BS Marketing conversation to talk about career path criss-cross with Ross Perot, the importance of constructive conflict and the magic of marketing and listening to your audience.

45: Kieran O’Dea Part 2

Fri, 19 Feb 2016 08:59:15 -0500

It's Part 2 of our visit with Kieran O'Dea, partner at Horovitz, Rudoy & Roteman. On this episode of the No BS Marketing Podcast, Kieran talks about his company's role in preserving client wealth, the importance of having a mentor, and following your passion skills.Seinfeld - MentorSights & Sounds - 1998 - Bittersweet Symphony - The VerveKieran Quote of the Show: "Find something you love. The rewards will follow."

44: Kieran O’Dea

Tue, 16 Feb 2016 22:03:46 -0500

The No BS Marketing Podcast welcomes Kieran O'Dea, partner at Horovitz, Rudoy & Roteman. On this episode, Dave and Kieran discuss Kieran's move from public accounting to partner, the statistic that 75% of people who start out in accounting don't end up in accounting and private equity vs. venture capital.

43: Doug North Cook Part 2

Fri, 12 Feb 2016 08:53:20 -0500

It's Part 2 of Dave's conversation with Doug North Cook of Decoder Designs. In this episode we discuss the importance of customer service in marketing, live chat and how it drives lead generation and conversion, and how being a DJ is like being a marketer.Monocle MagazineHacker NewsFranktuaryGreat Lakes BrewingSights & Sounds - Gen X Meets the Millennials

42: Doug North Cook

Tue, 09 Feb 2016 12:25:03 -0500

Dave welcomes digital/design/strategy guy Doug North Cook of Decoder Designs to the podcast to talk pop-up coffee (Alva), the benefits of being an entrepreneurial kid, and digital strategy.Coffee roasting 101Alva Coffee - a pop-up pour over cafe in Pittsburgh, PA. Come experience coffee every Sunday in February from 9 - 3 at The Livermore. @coffeewithalvaThomas “Alva” EdisonIcelandic coffeeSelling Games + T-shirts as a kidDouble-Barreled Last Name

41: Mark Fallone Part 2

Thu, 04 Feb 2016 22:28:45 -0500

Let's jump into Part Two of our conversation with Mark Fallone of Phenomenon Post, a Pittsburgh-based advertising production house doing work all over the country. Mark talks about the pride he takes visually telling stories that make an impact and problem solving through creativity. Quote of the show: "Keep yourself in beta - never reach alpha. Always learn. Be a student." Tools & Tips Get to know the client Learn everything you can about that client and what they do Use your resources and skills to deliver the best to help them achieve their goalsYou MUST be able to solve a client’s problem in a creative way.It’s the client’s story. The minute you start trying to make it YOUR story, it loses it’s purpose.Sights & Sounds – Super Bowl Half Time ShowsFirst Ever Super Bowl Half Time was University of Arizona Marching BandUp With People "Up with People? Up My Ass!"Phenomenonpost.com mark@phenomenonpost.com

40: Mark Fallone

Tue, 02 Feb 2016 12:01:47 -0500

Today's guest is Mark Fallone - producer/director/videographer from Phenomenon Post, a Pittsburgh-based advertising production house doing work all over the country. Mark jumps into an entertaining conversation with Dave about the Top 10 Super Bowl ads from the past 50 years, the changing dynamic of video in today's environment and how you're only as good as the people with whom you surround yourself.Top 10 Super Bowl Ads - read our special Super Bowl Light Reading10) Your Cheatin’ Heart – Pepsi9) When I Grow Up - Monster.com 8) Big Mac Song - McDonald's7) Joe Namath & Farrah - Noxema6) Baby - E-Trade5-Tie) Nothing But Net - McDonald's5-Tie) Where's the Beef - Wendy's4) Frogs - Budweiser3) 1984 - Apple2) Respect - Budweiser1) Mean Joe Green - Coca-ColaT.S. Elliott – In Triumph of BullshitMark’s pick: #3 – Apple -The Why of What We Do – Ridley Scott directed Control Room director at NBC affiliate in ErieWTAE Action News – Don Canon, Sally Wiggins, Lynn Cullen1995 – New Perspective Productions (20 years) Simon Sinek – About the WhyBig Idea - I love what I do. It is the reason for my being. Exceed expectations and you've done your job.Phenomenonpost.com mark@phenomenonpost.com

39: David Sweet Part 2

Wed, 27 Jan 2016 16:26:23 -0500

We jump into Part Two of our conversation with David Sweet, President of Mecco Marking & Traceability. The company celebrated it's 125th anniversary in 2015 and Dave remembers their past and celebrates their future. On this episode, we talk marketing tools and tips, Hit the Bullseye and dig into the Sights & Sounds of 2004.Biggest marketing success – how we turned Mecco aroundPittsburgh's a friendlier place than Boston.Innovative Survival - how Mecco survived flood and fireBe vulnerableBoston Red SoxThe ApprenticeJanet Jackson wardrobe malfunction – most rewound moment on TiVoContact Dave at dave.sweet@mecco.com

38: David Sweet

Tue, 26 Jan 2016 12:48:19 -0500

Today's guest is David Sweet, President of Mecco Marking & Traceability. This mechanical engineer turned business leader came from Boston to make his home in Pittsburgh. He knew he was destined to do something great and lives this passion every day.Predictive Index - what energizes you?BS: "That's not the way we do things."Communication solves most problemsCommunication helped him gain the trust of his teamMecco hit its stride at the end of the recession - allowed them to concentrate on their coreChange is ok if it's managed changeGood Manager vs. Good LeaderContact Dave at dave.sweet@mecco.com

37: Charlie Schliebs Part 2

Fri, 22 Jan 2016 00:22:49 -0500

Our conversation with Charlie Schliebs, Managing Director of Stone Pier Capital, continues as Charlie and Dave dig into "the fracks" about fracking, Aston Martins, 1965 and his friend the Surgeon General. Charlie's Tip: Don't Assume Anything Without Digging into the Facts Hit the Bullseye Charlie the Car Enthusiast | Aston Martin American Express | Karl Malden Sights & Sounds: 1965 I Can't Get No Satisfaction | The Rolling Stones 70% of Consumers Consult Reviews Before Making a Purchase First Concert | The BeatlesContact Charlie at Charlie.Schliebs@stonepiercapital.com.

36: Charlie Schliebs

Tue, 19 Jan 2016 15:57:22 -0500

Today's guest is Charlie Schliebs, Managing Director of Stone Pier Capital, a mergers and acquisitions advisory firm based in Pittsburgh, PA. Charlie talks about his roots in Kansas City, MO, his love of Pittsburgh, how he introduced Jones Day to Pittsburgh, his passion for the Pittsburgh Energy Innovation Center and business ethics. Son of a pipefitter True Confession: Attended the Wharton School of the University of Pennsylvania...but sent his application to the Horton School Vanderbilt Law School Business Ethics Desire to forge a new path drove his entrepreneurial spirit General Motors Jones Day | Pittsburgh Pittsburgh Energy Innovation Center Contact Charlie at Charlie.Schliebs@stonepiercapital.com.

35: Special David Bowie Tribute Episode

Tue, 12 Jan 2016 17:59:17 -0500

We step aside from our standard format to celebrate a true music legend - the great David Bowie. Join us as we define Bowie by his many personas (a true marketing genius).WYEP David Bowie TributeWhich Bowie Are You?Ziggy StardustThe Thin White DukeCool Dance DudeChina GirlSuffragate CityJuice/Eric Text StringHeroesFameTeenage Juice Finds Bowie's SNL Appearance "Bizarre"Never Let Me Down Lyrics

34: Loriann Putzier Part 2

Tue, 12 Jan 2016 11:24:33 -0500

It's part two with our guest Loriann Putzier, President & COO of IntegraCare President & COO, Loriann Putzier. Loriann talks senior health care in today's world, her road from journalism to HR to top executive and how to stay engaged.Marketing Intel | Mystery Shopping – not just finding the bad, but uncovering the goodTools + Tips: Tagging Trends to keep you in the knowUsing technology to retain staffHit the BullseyeSites and Sounds: 2005Trent Reznor | Every Day is Exactly the SameLost Engagement, Lost CuriosityDoveDan Rather retiresBirth of YouTubeCareerBuilders MonkeysGoogleMapsCyberMonday beginsContact Loriann Putzier at IntegraCare for more information about their integrated approach to senior care.

33: Loriann Putzier

Tue, 05 Jan 2016 09:53:03 -0500

Today's guest is IntegraCare President & COO, Loriann Putzier. Loriann talks senior health care in today's world, her road from journalism to HR to top executive and how to stay engaged.Super Creepy Rob Lowe – Direct TVNational Health ManagementInternships: Learning the business of being in businessCalculated Risk – go with what you know first, then leave yourself open to learnBS: Telecommuting takes away collaborationStay engaged to keep projects moving forwardMission Statement: It’s a good place to live, because it’s a good place to work.Contact Loriann Putzier at IntegraCare for more information about their integrated approach to senior care.

32: Carter Mastovich

Fri, 18 Dec 2015 16:13:37 -0500

Today's guest is Carter Mastovich, Dave's son. In today's episode the apple doesn't fall far from the tree, as Carter and Dave discuss the power of brand using The Geico Gecko and The Aflac Duck as examples.- Hit the Bullseye- NBA | Cavaliers- Kevin Durant | LeBron James- AAU | Basketball is my passion- Captain Obvious...pretty obvious- Do you know Flo?Watch for upcoming episodes featuring Lori Putzier of IntegraCare.

31: Eric Walker Part 2

Sat, 12 Dec 2015 09:51:45 -0500

Dave continues his conversation with Eric Walker from IntegraCare to dig deeper into the sales process and hit that bullseye.-Cut The Bullshit Rant--The Fake Maybe- Sell through "needs matching"- AUNS | Agreed Upon Next Step- Tipping Point, Malcolm Gladwell- Hit the Bull's Eye:- William Shatner Busts a Move--UPMC vs. Highmark Ad War-Jennifer Aniston New Ad Campaign-Bet You Can't Eat Just One Thirty Minute Challenge- Sights & Sounds - 1996/1997:-- Macarena- Fighting Over Tickle Me Elmo!-Purell is 99.99% effective!- Jerry McGuire - "You Complete Me"- Contact Eric Walker at IntegraCare for more information on their integrated approach to senior care.

30: Eric Walker

Thu, 10 Dec 2015 13:58:25 -0500

Today's guest is IntegraCare Director of Sales & Marketing, Eric Walker. He joins Dave in some great banter about the noble profession of sales and the importance of a quick "no" vs. a fake "maybe."- "No" let's you move onto something else- Grove City College alum- Senior Care- #greatplacetowork- Employee car giveaway Ford Focus- Tipping Point | Malcolm GladwellContact Eric Walker at IntegraCare for more information about their integrated approach to senior care.

29: Abby Goldstein

Sat, 05 Dec 2015 14:31:46 -0500

Listen to the second part of Dave's interview with Abbey Goldstein, where they talk tools and tips, Abbey tries to hit the Bulls Eye and the year that was 1989.Hit the Bulls Eye The West Wing or House of Cards Reach Out and Touch Someone or Can You Hear Me Now? Just Say No or This is Your Brain On Drugs Progressive’s Flo or Jake from State Farm The Six Million Dollar Man or The Most Interesting Man in the World The Replacements or The SmithsOther Sights & Sounds of 1989 include: Exxon Valdez Oil Spill was an environmental and PR disaster. “It keeps going and going and going…” Nintendo launches Game Boy and its influence in portable game design continues today. “If you build it, he will come.” “You’ve Got Mail.”Thanks to our guest Abby Goldstein, General Manager at WYEP. You can contact Abby by visiting the WYEP website or directly via email.

28: Abby Goldstein

Wed, 02 Dec 2015 13:12:01 -0500

Today's guest is WYEP General Manager Abby Goldstein, where she talks about BS in the workplace, the value of local programming and some "old school" radio contests!Whats a cart?Cameras in the studios?!?!The value of Local ProgrammingTom AsakerOn-Air Fundraising34 (or 32) Median Age! Pittsburgh and Local MusicEmail Abby for more information about WYEP!

27: Host Swap Part 2

Fri, 27 Nov 2015 09:29:00 -0500

Listen to part two when Suzanne Meyer takes over the Podcast and makes Dave give his tools and tip.Marketing and Messaging Successes"Sustainably raised food shouldn't be an elitist pursuit"Google it!Google TrendsFuture guests!Tune in next week to hear our guest Abby Goldstein!

26: Host Swap

Mon, 23 Nov 2015 15:43:23 -0500

Today Dave swaps seats with Suzanne Meyer as she is the guest host and interviews Dave! Listen to Dave open up with the 5 Thanksgiving marketing tips then talk about being thankful, the ATHENA Awards and past guests.Look for part 2 when Suzanne turns the tables and makes Dave give his tool or tip, talk about his biggest BS moment and much more!

25: Nora Hewitt Part 2

Tue, 17 Nov 2015 12:32:09 -0500

Remember - structure + discipline = creative freedom! Listen as Nora tries to Hit the Bullseye and talks about the year that was 2011.Hit the Bullseye!Alien or The ThingXBox or PlayStationDoritos For the Bold or Lays Betcha Can’t Eat Just OneThe Office or Parks & RecreationI’m a Mac or I’m a PCYou’re Not You When You’re Hungry or Nobody Better Lay a Finger on My ButterfingerProgressive’s Flo or Jake from State FarmTHE Burger King or THE Most Interesting Man in the WorldAmerican Horror Story or The Walking DeadSights & Sounds of 2011 include:Season 1 of Face Off Premieres!!HBO introduces its new fantasy drama series Game of Thrones.The Occupy Wall Street Movement focuses on the other 99%Lady Gaga releases her 2nd full length album “Born This Way”VW’s “The Force” ad features a kid dressed up as Darth Vader using the force to start up his Dad’s PassatSteve Jobs passes away

24: Nora Hewitt

Fri, 13 Nov 2015 15:24:49 -0500

Listen to Dave rant about the secrets to creativity — structure + discipline = creative freedom.Today’s guest is Nora Hewitt, graduate of Douglas Education Centers Tom Savini Special Effects and Makeup program, and winner of the latest installment of the SyFy channels original series Face Off (http://www.syfy.com/faceoff).Tom SaviniDon’t tell Nora Happy Birthday!Face Off Clips!Nora and Megan talk about the first challengeNora creates an aged black eyeSeason Finale PreviewNora Interview After Face Off Winner AnnouncementReach out to Nora on Social (the bane of her existence!!)FacebookTwitterInstagram

23: Dan Courser Part 2

Mon, 09 Nov 2015 17:50:01 -0500

The conclusion of Dave's episode with Dan Courser, CEO of Predictive Synergistics Systems. They discuss books, play Hit The Bullsye and talk about 1980Paco Underhill Why We Buy: The Science of ShoppingSnickersButterfingerCheersFriendsReach out and touch someoneCan You Hear Me NowMichigan OSU rivalryMichigan State Wins!Jim Harbaugh's Dad PantsGrey pouponPost it notes invented by accidentWho shot JR?

22: Dan Courser

Thu, 05 Nov 2015 16:49:22 -0500

Hear Dave talk about authenticity and being the dude... with guest Dan Courser CEO of Predictive Synergistic Systems™. Dave and Dan discuss a wide range of topics on this weeks show. Tune in to hear about:Pareto PrincipleHalo EffectPineapple SymbolGrocery Margins are Low? That's BS.Pittsburgh Region has a gift in a great supermarket chainPredictive IndexThe Platinum rule

21: Lisa Allen Part 2

Fri, 30 Oct 2015 10:48:27 -0400

Listen to the conclusion of Dave and Lisa's podcast where they discuss HBR, Hit the Bullseye, and John COUGAR Mellencamp!Hit The Bullseye!Geico’s Gecko or the Aflac DuckReach Out and Touch Someone or Can You Hear Me Now?Chipotle or Moe’sJust Say No or This is Your Brain On DrugsBanana Twin Pop or Monster FudgeProgressive’s Flo or Jake from State FarmCheers or FriendsYou’re Not You When You’re Hungry or Nobody Better Lay a Finger on My ButterfingerThe Marlboro Man or The Most Interesting Man in the WorldSights and Sounds of Marketing - 1983Motorola First Mobile PhoneSally RideLotus 123Swatch WatchesTime to Make the DonutsDynastyDallasFriends Don't Let Friends Drive DrunkFeel free to contact Lisa Allen directly via email or visit the Twin Pops website!

20: Lisa Allen

Wed, 28 Oct 2015 13:38:31 -0400

Cut the BS - learn about messaging from Flight Attendants...Todays guest is Lisa Allen, CEO of Ziegenfelder Corporation, the maker of your favorite frozen treat - Twin Pops!Oglebay ParksTeaching Customer Service (to people who don’t want to hear it!)Time ManagementLearning from Gilligan!It looks good, it tastes good and it doesn’t cost a lot!!!The Power of the Rainbow ArrayThe Twin Pops “Big Ideas”You can find Twin Pops in Wal-Marts across the country and also locally at Giant Eagle.Feel free to contact Lisa directly at lallen@twinpops.com

19: Chef Jacqueline Wardle Part 2

Thu, 22 Oct 2015 18:12:50 -0400

Listen to Part II of Dave and Chef Jacqueline on the No BS Podcast! They play "Hit the Bullseye" and talk Monday mornings.Gordon Ramsay or Anthony BourdainFiori's and Mineo'sChicken Parm you taste so good...Crazy by Gnarls BarkleyAmerican Idol Season 1I'm a Mac...I'm a PCCity of Pittsburgh Celebrates Super Bowl XLChef Jacqueline on Twitter

18: Chef Jacqueline Wardle

Wed, 21 Oct 2015 17:22:54 -0400

Today's guest is Chef Jacqueline Wardle. Listen to her and Dave talk about reality TV, personal growth and Instagram.Dave's Rant: The TV vs TVGrown Up BabiesCutthroat KitchenHow Cutthroat Kitchen found Chef JacquelineCooking in a wheelbarrowJosephine's Toast

17: Favorite Interview Moments Part 2

Thu, 15 Oct 2015 21:31:21 -0400

The conclusion of the two-month anniversary show! Hear Dave talk about his favorite Tool/Tip, Hit the Bullseye round and Sights & Sounds discussion.SHOW NOTESTool/Tip: Dave Nelsen, President of Dialog Consulting Group and Mike Mastovich, Hall of Fame Sports WriterHit the Bullseye: Justin Mastrangelo, CEO of JA Interactive and founder of JA.TxtBudweiser's Frogs or the Aflac DuckNirvana or Pearl JamGot Milk or Can You Hear Me Now?Mark Cuban or Mark ZuckerburgFinger Lickin Good or Think Outside the BunPeyton Manning or Tom BradyScandal or House of CardsProgressive's Flo or Jake from State FarmEmail or TextingSights & Sounds: John Putzier, CEO of the Greater Pittsburgh Automobile Dealers AssociationThe Middle by Jimmy Eat World from the year 2001TranscriptOther Sights and Sounds of the year 2001 include:The iPod is introduced, changing how we listen to and buy music.Wikipedia goes online and becomes the world’s most popular encyclopedia.The Book “Get Weird” is published focusing on how we can lighten up, have some fun and make our companies great places to work.Enron becomes known for the greatest company scandal in the history of our economy.

16: Favorite Interview Moments

Tue, 13 Oct 2015 23:12:39 -0400

Hear Dave talk about his favorite interview moments on this special two-month anniversary show!SHOW NOTESDave’s Favorite Interview MomentsThat’s BS/Biggest Learning Experience: John Putzier, CEO of the Greater Pittsburgh Automobile Dealers Association and author of Weirdo’s in the WorkplaceDefinition of Marketing: Mark Marmo, President of Deep Well ServicesBiggest Marketing/Messaging Success: Jerry Zahorchak, former Pennsylvania Secretary of Education and Chip Minemyer, editor of Johnstown Tribune-DemocratWhat’s the Big Idea? : Tony Lombardi, former Healthcare leader and Lloyd Corder, founder of CorCom, Inc.

15: Chip Minemyer Part 2

Fri, 09 Oct 2015 08:58:34 -0400

The conclusion to Chip Minemyer’s interview. Minemyer is the editor of the Johnstown Tribune-Democrat. He’s produced several books and also led coverage that resulted in winning the Keystone Press Awards Sweepstakes, which goes to the top newspaper in its category in Pennsylvania.Follow @Minemyerchip// Follow @tribunedemocrat// Hit the BullseyeGeico’s Gecko or The Aflac DuckSlap Shot or All the Right MovesHow do you spell relief? R-O-L-A-I-D-S or Plop, plop, fizz, fizz, oh what a relief it isThe Whopper or The Big MacFrost/Nixon or Good Night and Good LuckProgressive’s Flo or Jake from State FarmDoritos For the Bold or Lay’s Bet You Can’t Eat Just OneBill Walsh or Bill BelichickHave a Coke and a Smile or The Pepsi GenerationSights & Sounds (Dirty Laundry by Don Henley from the year 1982) Other Sights & Sounds of the year 1982 include:The first issue of USA Today is published, changing how newspapers are presented and read.Tylenol laced with cyanide leads to 7 deaths and new product protection packages.The Smiley emoticon is introduced by a Carnegie Mellon University researcher.Michael Jackson releases his Thriller album and does the moonwalk.E.T. The Extra Terrestrial is a box office smash. “ET. Phone Home.”Raid. Kills Bugs Dead was a simple, to the point ad campaign.

14: Chip Minemyer

Wed, 07 Oct 2015 08:48:46 -0400

Hear Dave talk with Chip Minemyer, editor of the Johnstown Tribune-Democrat. He’s produced several books and also led coverage that resulted in winning the Keystone Press Awards Sweepstakes, which goes to the top newspaper in its category in Pennsylvania.Follow @MinemyerchipFollow @tribunedemocrat// // SHOW NOTESWhat Do Edward Scissorhands and Your Productivity Have in Common?Vossoughian (HLN) Interview with Jon HendrenHockeyvilleChip’s ColumnSeinfeld Scene - That’s Gold, Jerry!JARI

13: John Putzier Part 2

Thu, 01 Oct 2015 13:21:38 -0400

The conclusion to John Putzier’s interview. Putzier is CEO of the Greater Pittsburgh Automobile Dealers Association, the author of three books, an international speaker and the former president of the Pittsburgh Chapter of the National Speakers Association.SHOW NOTESTool/TipL.A.C.E. - Listen. Ask questions. Confirm understanding. EducateHit the BullseyeGeico's Gecko or The Aflac Duck?Toyota. I love what you do for me or BMW The Ultimate Driving Machine?Glassdoor or Indeed?Good Fellas or The Godfather?Finger Lickin' Good or Think Outside the Bun?Dale Earnhardt or Jimmie Johnson?Progressive's Flo or Jake from State Farm?Don't Leave Home Without It or Priceless?The Marlboro Man or The Most Interesting Man in the World?YouGottaRegatta or Pittsburgh's Vintage Grand Prix?Sights & Sounds (The Middle by Jimmy Eat World from the year 2001)Other Sights and Sounds of the year 2001 include:The iPod is introduced, changing how we listen to and buy music.Wikipedia goes online and becomes the world’s most popular encyclopedia.Two computer animated films Shrek and Monsters, Inc. are released.The Book “Get Weird” is published focusing on how we can lighten up, have some fun and make our companies great places to work.Gladiator won Best Picture and leads to an increased interest in Roman and classical history in the United States dubbed the "Gladiator Effect". Strength and honor.Enron becomes known for the greatest company scandal in the history of our economy.

12: John Putzier

Tue, 29 Sep 2015 14:35:38 -0400

Hear Dave talk with guest John Putzier, CEO of the Greater Pittsburgh Automobile Dealers Association, the author of three books, an international speaker and the former president of the Pittsburgh Chapter of the National Speakers Association.SHOW NOTESMovie Trailers Are Too LongGreater Pittsburgh Automobile Dealers AssociationGet Weird BookWeirdo’s in the Workplace BookCareer Venn Diagram

11: Justin Mastrangelo Part 2

Fri, 25 Sep 2015 11:33:22 -0400

The conclusion to Justin Mastrangelo's interview. Mastrangelo is president of JA Interactive and founder of JATxt.SHOW NOTESHit the Bullseye:Budweiser's Frogs or the Aflac Duck?Nirvana or Pearl Jam?Got Milk or Can You Hear Me Now?Mark Cuban or Mark Zuckerburg?Finger Lickin Good or Think Outside the Bun?Peyton Manning or Tom Brady?Scandal or House of Cards?Progressive's Flo or Jake from State Farm?Email or Texting?Sights & Sounds (All Mixed Up by 311 from the year 1996):All Mixed Up came out in 1996. Other memorable messages from that year were:Cal Ripken broke Lou Gehrig’s Consecutive Games Played streak - Ripken didn’t miss a game for 16 seasonsOprah started her famous book club. Once she talks about a book, it sellsThe Macarena becomes a wedding staple and hits #7 on the charts and was later ranked the "#1 Greatest One-Hit Wonder of all Time" by VH1Netscape was the top internet browser with 38 million users and 86% market shareFox News debuts as a cable network changing the political game forever

10: Justin Mastrangelo

Wed, 23 Sep 2015 16:20:14 -0400

Hear Dave talk with guest Justin Mastrangelo, president of JA Interactive and founder of JATxt.SHOW NOTESThe Goodell Syndrome9 Mobile Marketing Trends Dominating 2015JA InteractiveText Message Marketing PlatformUsing Text Messaging to Grow Your Email Marketing DatabaseJustin on TwitterJustin on LinkedIn

9: Dave Nelsen Part 2

Fri, 18 Sep 2015 15:20:45 -0400

The conclusion to Dave Nelsen's interview. Dave Nelsen is the President of Dialog Consulting Group. Dave has been named Ernst & Young’s Entrepreneur of the Year and also Speaker of the Year by Vistage International. He’s a successful CEO, entrepreneur, professional speaker, radio personality, author and Social Media thought leader. Show NotesOne of us is not as smart as all of usSemRush.comHit the BullseyeKaty Perry or Taylor Swift?Reach Out and Touch Someone or Can You Hear Me Now?Twitter or LinkedIn?Cheers or Friends?Bill Gates or Steve Jobs?Progressive's Flo or Jake from State Farm?Spider Man or Batman?Geico's Gecko or the Aflac Duck?The Joshua Tree or Achtung Baby?Sights and Sounds (Stuck in a Moment by U2 from the year 2000):Despite dire Y2K predictions, not much happened when the New Year arrivedReality TV show Survivor premieres and 51 million watch the finaleBudweiser’s Wassup Super Bowl ad becomes part of our vernacularGoogle launches AdWords with 350 customersBluetooth was introduced so people can walk around looking like they’re talking to themselves.We learned what a hanging chad was.

8: Dave Nelsen

Wed, 16 Sep 2015 11:05:17 -0400

Hear Dave talk with guest Dave Nelsen, President of Dialog Consulting Group. Dave has been named Ernst & Young’s Entrepreneur of the Year and also Speaker of the Year by Vistage International. He’s a successful CEO, entrepreneur, professional speaker, radio personality, author and Social Media thought leader.Show NotesRantTo Read or Not to Read?Stuff Dave Nelsen MentionsFORE Systems (December 28, 1993)Pittsburgh is great!Co-Manage (1998)Talk ShoeBell Labs & AT&TCustomer Driven vs Market DrivenSandler SalesShow up and throw up!Vistage InternationalGoogle Keyword PlannerSocial Media - Target, Value, Make it About Them!We Socialize, You CapitalizeSocial Media for CorporationsYammerChatterSlackTune into part 2 later this week when Dave and Dave try to Hit the Bullseye, talk tools and tips, U2 and much more!

7: Tony Lombardi Part 2

Tue, 15 Sep 2015 04:00:42 -0400

Listen to Dave and Tony talk about Tools and Tips, the Gala, HAND written thank you notes and much much more!! Our producer and marketing assistant thinks Tony sounds like a famous filmmaker.Tweet your guess to @MASSolutions and if you're right, we'll send you a free copy of Dave's Book, Get Where You Want to Go!Show NotesRantRelationships are Indispensable, not DisposableStuff Tony MentionsChicago's FlophousesState of Healthcare TodayMasters of Healthcare Administration from George Washington UniversityTony's Message to Employees mentioning Mon Vale Health PlexHit The Bull's EyeAflac DuckLay's Bet You Can't Eat Just OneTony SopranoHave It Your WayDon't Leave Home Without ThemFrank SinatraMost Interesting Man in the World This Your Brain On DrugsSights & Sounds:Changes by David BowieLife Cereal: Hey Mikey He Likes ItBob Barker The Price is Right from 1972I can't believe I ate the whole thingThe movie Kung FuWhite Owl Cigar and Other 1972 TV Commercials

6: Tony Lombardi

Fri, 11 Sep 2015 10:16:21 -0400

Today's guest is Tony Lombardi. Tony is a true Healthcare Leader --- he had the remarkable ability to be years ahead of his time and to foresee how the marketplace was evolving before many of his peers. He understood the need for reduced duplication of services and consolidation of hospitals prior to the market. He led the consolidation of two hospitals in 1972. Yes, you read that correctly--1972.One of his successes was leading a Community Needs Assessment and Community Health organization called MATCH (Mon Vale Advances Total Community Health). Take a look at this article from 1997!Tony served on the boards or committees of: American Hospital Association Hospital & Health System Association of Pennsylvania Board chair of Healthcare Council of Western PennsylvaniaHe worked at Monongahela Valley Hospital for 40+ years and has been working in the Healthcare field since the age of 16!Onto the show....Show NotesRantRelationships are Indispensable, not DisposableStuff Tony MentionedChicago's FlophousesState of Healthcare TodayMasters of Healthcare Administration from George Washington UniversityTony's Message to Employees mentioning Mon Vale Health PlexHit The Bull's EyeAflac DuckLay's Bet You Can't Eat Just OneTony SopranoHave It Your WayDon't Leave Home Without ThemFrank SinatraMost Interesting Man in the World This Your Brain On DrugsSights & Sounds:Changes by David BowieLife Cereal: Hey Mikey He Likes ItBob Barker The Price is Right from 1972I can't believe I ate the whole thingThe movie Kung FuWhite Owl Cigar and Other 1972 TV Commercials

5: Mark Marmo

Fri, 04 Sep 2015 04:00:40 -0400

Mark Marmo is the President of Deep Well Services, an oilfield service company furnishing Service Rigs with Rig Assist and Standalone Snubbing Units to help facilitate the completion of Marcellus and Utica wells. He’s led multiple companies through successful growth and expansion.Show Notes What makes a good coach Behavioral based safety The Six Fastest Growing Private Companies in Pittsburgh The "Great 8" MASSolutions services Sights & Sounds 1993: Nirvana "All Apologies" Got Milk The Truth is Out There - X-files opening Jurassic Park AT&T You Will Contact:Mark Marmo's LinkedInDeep Well Services

4: Lloyd Corder

Fri, 21 Aug 2015 04:00:30 -0400

Dr. Lloyd Corder founded CorCom, a strategic marketing research firm almost 15 years ago. He serves on the graduate business school faculty at Tepper School of Business at Carnegie Mellon University, where he teaches marketing research, marketing management and international marketing. In addition to serving on the adjunct communications faculties of Pitt, Penn State and Chatham University, he is also a frequent keynote and convention presenter.Show Notes Carnegie Mellon marketing website Dave's book: Get Where You Want to Go Lloyd Corder's book: The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization Article on Pittsburgh's Renaissance Pittsburgh Pirates history Sights and Sounds 1990 - Depeche Mode "Enjoy the Silence" Mili Vanilli "Blame it On the Rain" Mili Vanilli lip-synch debacle Simpsons "Eat my Shorts" Chili's Baby Back Ribs First McDonalds in RussiaContact:Corcom-inc.comLloyd Corder on LinkedIn

3: Suzanne Meyer

Fri, 14 Aug 2015 05:00:36 -0400

Suzanne Meyer is involved with the Creative, Copywriting, Marketing and Client Services at LookC Digital Marketing Solutions. She has been involved in television and radio for many years, as well as running her own advertising agency for over a decade. She is talented at connecting with clients while creatively meeting their marketing needs.Show Notes On Apology by Lazare DeAndre Jordan articles: Sports Illustrated and CBS Sports Nicki Minaj/Taylor Swift twitter battle AOL dial-up sound WESA Pittsburgh: Sights & Sounds of Marketing: Everything to Everyone by Everclear Sights and Sounds Examples:-- Oh My God, They Killed Kenny-- Some Things Money Can't Buy-- King of the World-- NBC's Must See TVContact InformationSuzanne Meyer can be reached at:Lookcnow (http://lookcnow.com/)Email: suzanne@lookcnow.com

2: Jerry Zahorchak

Fri, 07 Aug 2015 08:54:05 -0400

Jerry Zahorchak served as the Pennsylvania Secretary of Education under Governor Rendell and has successfully led multiple school districts as Superintendent. Throughout his career he's held key leadership positions including principal, strategic planning coordinator, federal programs director, teacher, and football coach.Show Notes Sights & Sounds of Marketing: "No Reply at All" by Genesis Recommendation: making definitions for public relations, targeting, and target markets. Ed Rendell and the Punxsutawney Phil event Walter Cronkite final show listed here Learn more about Patrick M. Lencioni, click here.Contact InformationJerry Zahorchak can be reached at:Jerryz8551@yahoo.comTwitter: Jerryz8551LinkedIn: Jerry Zahorchak

1: Mike Mastovich

Thu, 06 Aug 2015 09:07:02 -0400

Hall of Fame Sports Writer Mike Mastovich has been nationally recognized for his writing as a sports reporter and columnist. He's also author of the book Slap Shots and Snapshots 50 Seasons of Pro Hockey in Johnstown.Show Notes Sights and Sounds of Marketing: "Welcome to the Jungle" by Guns N' Roses Tribune Review online Chip Minemeyer Returns to the Tribune Democrat Read more about the Helmet of John C. Mastovich Johnstown Tomahawks Mike Mastovich is the author of Slap Shots and Snapshots: 50 Seasons of Pro Hockey in Johnstown, which can be purchased here: http://www.tribdemnie.com/slapshotsandsnapshots/. Brain on Drugs Phil Simms, "I'm Going to Disney World" Gordon Gekko - Greed is Good Patrick Swayze saying Nobody Puts Baby in a corner ReaganContact InformationMike Mastovich can be reached at:mmastovich@tribdem.comTwitter: masty81Facebook: Mike Mastovich

Episode 000 – The No B******t Marketing Podcast

Wed, 05 Aug 2015 08:00:10 -0400

This week Dave goes solo to give you an overview of what The No B******t Marketing Podcast is all about, and why it matters for any listener: regardless of whether or not you're coming from a marketing background.Tune in to hear more about what you can expect to hear each week on the show and discover a few exciting new changes to our weekly interview flow.Show Notes Dave's book: Get Where You Want to Go MASSolutions website Dave's professional page Chipotle's founder on why everyone should be able to access the best