We discuss what it’s like treating patients in their homes, managing a growing team, and the unique challenges and advantages of running a mobile practice.

In this episode, you’ll learn:

• Why Annie started a mobile PT practice and how it has grown
• Differences in patient compliance and scheduling with in-home care
• The #1 marketing channel bringing in new patients
• Valuable local partnerships and referral sources
• How she markets pelvic health vs orthopedic and sports injuries
• Tips for clinics considering adding mobile therapy services
• Why she chose Practice Promotions and the results she’s seen since becoming a client in 2024
• Her growth plans for 2026

If you’re interested in mobile physical therapy, pelvic health marketing, or growing your patient volume, this episode is packed with practical insights.

Remember, Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our plans, pricing, and why 1200+ PT clinics across North America trust us with their marketing. 

Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff.

Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group. 

Together, their Clinic Accelerator marketplace has seen $30M+ of clinic deals already sold and $70 million in active deals.

In this episode, we’re covering both sides of the deal: how to buy a clinic the right way and how to sell your clinic for maximum value. We’ll walk through what buyers look for, what makes a clinic more valuable, and how owners can approach the process with clarity and confidence—whether they’re looking to grow through acquisition or plan an exit down the road.

Connect with Rick & Soroush on their Clinic Accelerator website!

You can also follow them on Instagram: @thericklau and @soroush.phyzio

David shares his journey from building and acquiring practices to helping physical therapy owners take control of their numbers, reduce tax stress, and stop overpaying Uncle Sam.

We break down simple, practical tax and accounting moves that can save PT owners thousands — without needing to become finance experts.

Inside this episode, you’ll learn:

• The #1 simple tax move most PT owners miss
• 2–3 commonly overlooked expenses that cost clinics real money
• When it makes sense to switch to an S-Corp
• The biggest bookkeeping mistakes that create tax headaches
• What numbers to review monthly to catch profit leaks early
• How to structure owner pay (salary vs. draws) correctly
• A simple financial habit that makes year-end stress-free
• Where to find $10K in savings without seeing more patients

If you want to keep more of what you earn and run a financially stronger practice, this episode is packed with actionable advice you can implement immediately.

Connect with David on his website: https://www.healthcareaccountingllp.com/

Or via LinkedIn! linkedin.com/in/david-light458157

Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into:

• Why they started their own PT practice—and the challenges they faced early on
• Lessons learned about leadership, people management, and marketing
• The transition from PT owners to marketing agency founders
• Early wins, setbacks, and defining moments at Practice Promotions
• How the company scaled and what it took to build a strong team
• Advice for PT owners navigating growth and change

They also share what excites them most about the future, their vision for Practice Promotions, and how they hope to continue supporting the PT industry in the years ahead.

Whether you’re just getting started or scaling a growing practice, this episode offers perspective, encouragement, and real-world lessons from 15 years in the trenches.

What we cover:

• How Rehab2Perform grew a 100,000+ follower social media presence
• What makes their content engaging, educational, and shareable
• Key principles for building trust and brand recognition online

This episode is a must-listen for PT Owners who want to build their online following!

And due to fewer PT graduates, it's only going to get more difficult. 

On this webinar replay, you'll learn ...

• How to use Google Jobs to appear ABOVE Indeed & Ziprecruiter
• Career page hacks
• How to dominate the competition and get the best staff

I presented this exact presentation at the Private Practice Section Conference in 2025.

You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordings

We're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!

In this podcast, you'll find out. 

Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. 

We'll cover...

• Misalignment between PT owners & staff
• Biggest challenges for small, medium, growing, and enterprise clinics
• Opportunities for growth

Download the 2025 State of Rehab Report here: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025

In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017.

Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers! 

Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice!

We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!

• How patients search online in 2026
• What's more important: SEO vs AI Search
• Which "AI Marketing Agencies" you can trust
• What PT Owners really need to know to stay #1 on Google
• What's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)

Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings

Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps:

1. Where do you want to go in 2026?
2. Who do you need to get you there?
3. What do you need to invest to reach your goals?

After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026. 

Happy listening!

Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! 

You'll learn...

• What physician liaisons do
• Stats to track their progress 
• What messaging and tactics work best for physician marketing

Let's boost your doctor referrals!

Learn more about Movement For Life at https://www.movementforlife.com/

Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! 

Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn...

• How much money PTs lose from the front desk
• Scripts for: standard plan of care, confirming appointments, and getting patients booked even when your schedule is full
• Common objections patients give during the holidays

This is one episode you'll want your front desk to listen to!

That’s just wrong.

Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:

1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you.

 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth.

 3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch.

So be honest...is it time to hire a new agency? 

If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.

We’ll dive into how Greendale has...

💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy

💚 Built deep community roots

💚 Turned patient wins into powerful marketing. 

From growing revenue to leading local events and tracking new patient metrics, Greendale PT is a great model for sustainable growth in the PT world.

Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Request a PT Marketing Strategy Call at PracticePromotions.Net. 

He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70!

Today, you'll learn...

• The benefits to the mobile + franchise model
• How to take action NOW to get where you want to be in 5 years!
• Reduce your reliance on physician referrals

We're the PT Marketing Agency You'll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!

The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. 

They are having a GREAT year at Alpine. 

✅In October, Alpine hit an all-time HIGH of patient visits. 

✅Plus, in the past six months, their annual growth has gone from 6% to 20%.

✅ They are also a delight to have as a Practice Promotions client. 

Today, Zach and Brett will share how they’ve used MARKETING to grow!

Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.

Plus, you will learn...

💌 Subject lines that get patients BOOKING like crazy
💌 Email marketing MISTAKES
💌 What you need to do to start emailing patients THIS WEEK

Watch the recording: https://go.practicepromotions.net/workshop-recordings

Here are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. 

Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!

He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. 

Today, Andrew is going to talk about his growth journey, his phenomenal marketing results,  and why teaching is such an important part of his vision. 

He'll share how he got...

15% website conversion rate – that’s 5x the industry average!

Average cost per lead - $12.13!

PLUS the great work he's doing for Physiotherapy advocacy!

Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. 

That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn...

- How we run Google Ads for Canadian Physios

-What keywords and campaigns are working right now

- How to determine the RIGHT budget for you!

Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. 

Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now.

I sold my own PT practice back in 2010 and learned a lot, so I’m excited to talk about this.

We'll discuss...

- The biggest mistakes PT Owners make

- What buyers are looking for (beyond revenue!)

- The best time to sell

Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net.

Jamey Schrier is actually Practice Promotion's official business coaching partner!

Click here to learn about his PT Coaching services!

It's great time to focus on improving patient satisfaction. 

Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT!

Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way.  

You'll learn how to improve patient satisfaction in these 3 areas:

• Access and first impressions, 
• Retention 
• Lack of financial clarity

You deserve better marketing results. Learn more about our physical therapy marketing services & request your FREE "PT Better Marketing Kit" at http://practicepromotions.net/

Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. 

He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universities, including Queen’s and Western, where he’s now Professor of Business and Leadership in Physical Therapy. 

Darryl’s superpower is turning complex clinic challenges into real growth strategies—without the fluff.

Connect with Darryl at https://clinicaccelerator.com/ 

You deserve better marketing. Learn more at PracticePromotions.Net.

1. Patients now search online differently, and where to focus your efforts to get in front of them 
2. To create a massive online presence that puts your practice in front of more people who were not even aware of Physical Therapy
3. To optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search box
4. AI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patients
5. To use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever before

Register for our NEXT live workshop on Thursday October 9 at 12:30pm Eastern! We'll be discussing "Get More New Patients for Less $$: How to Lower Patient Acquisition Cost With An Advanced Marketing Approach."

Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Well, I'm talking to one of those PTs today! 

In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. 

As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying operations. 

You'll learn....

• How Stephanie runs her NYC clinic from Florida
• Her 4-step “SOAP” method, which been implemented in 32 practices across 13 states and 8 specialties
• How to gain an “Evolved Mindset” in your practice

Connect with Stephanie on Instagram @theplanningpt! You can also learn more about her business coaching at theplanningpt.com.

Better marketing makes it easier. Visit PracticePromotions.Net to see how better marketing can get you better profits, better results, and even better patients!

We’ll cover:

• Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.
• The role of leadership and financial insight in breaking through plateaus and scaling like a CEO, not just a clinician.
• How to reclaim your freedom by building systems and a practice model that supports both growth and the lifestyle you want.

If you’ve ever wondered why working harder doesn’t solve the problem—and what will—this episode is your roadmap to getting unstuck and moving your practice forward.

Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net. 

Jamey Schrier is actually Practice Promotion's official business coaching partner!

Click here to learn about his PT Coaching services! 

In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems.

I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business. 

You in?

Want to actually GROW your physical therapy practice?

Practice Promotions has helped 1200+ PT clinic locations grow their new patients with powerful marketing services. Schedule a "PT Marketing Master" Strategy Call at PracticePromotions.Net.

In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover...

• Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutes
• AI for billing (catch mistakes before you even submit!)
• AI tools for marketing, including email and social media

This is a really practical episode; enjoy!

🤖 Join Neil for a LIVE Zoom workshop on "Google & AI Search for PT Clinics" THIS Friday September 12th at 12:30pm. We run these Zoom workshops every month; save your seat here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Learn all about it in this podcast episode!

🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥

Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…

• SEO & AEO Services 
• Google Ads PPC 
• New Website Design
• Social Media Marketing
• Email Marketing
• Digital Newsletters 
• Monthly ROI Reporting (includes REAL patient names)
• Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO Specialist

Just imagine if ALL OF THIS was done for you! 

Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net 

About Steven Windwer, PT

Today’s guest is Steven Windwer — a physical therapist, chiropractor, and trailblazer in conservative healthcare. He's also been a Practice Promotions customer since 2018.

In 1990, Steven founded Bay State Physical Therapy with a single clinic and a mission: to deliver exceptional, non-surgical, patient-centered care. Just five years later, he launched a Managing Partner model, that became the foundation for scaling across the Northeast.

Under his leadership, Cypress Health Partners, Bay State Physical Therapy, MCR Chiropractic, and MVPT have grown to over 170 locations across five states, making them the Northeast’s largest provider of PT and chiropractic services. As CEO and now Executive Chairman, Steve has built high-performing teams, implemented scalable systems, and led with a focus on access, outcomes, and value. And for the last 7 years, Practice Promotions has had the pleasure of providing marketing support to the Cypress Health Partners brands.

Steven is focused on strategy, leadership, and impact—when he’s not weightlifting, spinning, or, and I quote, “attempting to make golf an activity he enjoys.”

In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process -- from using the right codes to collecting what's owed to you. You'll learn...

• How much $$ most PTs leave on the table 
• The value of hiring a billing company vs trusting just 1 billing specialist
• How insurance companies are already using AI -- and how PTs can stay ahead

If you're wondering if it's FINALLY time you trust a PT billing company...it's probably past time. Connect with GoBill. 

🏃‍♂️‍➡️💵 Connect with GoBill - Are you leaving money on the table? Learn about GoBill at GoBill.Co !

GoBill helps providers improve their practice revenue by 25% with 360-integrated and HIPAA-compliant electronic billing services that streamline operations and increase reimbursements.

📅 Low Patient Volume? Claim Your FREE 12-Month PT Marketing Ideas Wall Calendar! 

We've put together a physical wall calendar gives you 12 months of marketing ideas used by the TOP 10% of Physical Therapy, Rehab, and Multi-Discipline Practices!

• Boost New Patient Volume With 1 Simple Improvement Each Month!
• PLUS, Get 200+ PT Social Media Ideas! (3-4 post ideas per week)
• Includes Scannable QR Codes With Blogs, Podcasts, and Resources so you can implement your favorite ideas!

Claim your free calendar today!

About Motaz Ebeido, DPT

Motaz Ebeido is the founder and CEO of Hands of Hope, a fast-growing physical therapy practice with 16 locations across New York. He’s also the founder of GoBill, a company that helps healthcare clinics run smoother and get paid faster with expert virtual front-desk assistants and billing pros. He's been a Practice Promotions marketing customer since 2024.

With over 10 years of experience in both patient care and business ops, Motaz knows what it takes to grow a successful practice from the inside out. Whether it's building strong teams or fixing billing headaches, he’s all about helping clinics thrive.

They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is. 

In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025. 

These are all things we are ALREADY doing for our customers. 

🔎 [PDF] Download the Practice Visibility Blueprint & follow along with Neil: https://practicepromotions.net/downloads/ 

🎥 [Zoom Session] Register for this month's Ultimate PT Marketing Workshop: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Request a "PT Marketing Master" Strategy Call: https://practicepromotions.net/

In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also been a Practice Promotions client since 2017.

Just last year, cash-based services have brought in...

• $300K in laser therapy
• $200K in revenue in other cash services

Listen to learn how YOU can get started with cash services that patients are EAGER to pay for!

Join Neil on live monthly Zoom workshops! 

I'm starting something NEW!

I am hosting monthly "Ultimate PT Marketing" workshops on Zoom, every second Thursday of the month. 

 This isn't a webinar --- this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc. 

The first workshop is THURSDAY, August 14th, at 12:30pm Eastern. 

We'll discuss: The Direct-to-Consumer New Patient Workshop: How to Generate Significantly More New Patients Online Without Relying on Referrals. 

I don't expect it to be a ton of people, but I'm looking for like-minded clinic owners trying to grow. 

Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

About Our Guest: Tony Cere, PT

Tony Cere co-founded Kinetix Physical Therapy with his wife Melissa in 2008 with a mission to do things differently. 

Now, it’s grown to two locations, 24 employees, and Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. 

His bold approach has helped Kinetix grow fast, stand out from the crowd, and stay strong no matter what insurance does. He’s also been a Practice Promotions client since 2017.

How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy?

It's all in how you LEAD.

In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organization -- AND was able to exit on her own terms. 

Today, she'll share how to create a clinic where people actually want to work. Excited for you to listen.

About Jennifer Raams, PT and Business Coach

Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-raams-executive-coach-9a92b293/

Jennifer is an entrepreneur and leadership coach with 20 years of healthcare leadership experience. 

As the former COO of JacoRehab, she helped transform a 60-person team into a thriving, high-performing organization, building a culture of collaboration while driving growth and profitability. 

She knows the challenges of running a practice and specializes in helping leaders gain clarity, confidence, and emotional intelligence to build successful teams. After selling her practice, Jennifer transitioned to executive coaching, guiding businesses through leadership development, talent retention, and strategic growth.  She joined Practice Freedom U to help practice owners navigate challenges with clarity and confidence. 

🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥

Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…

• SEO & AEO Services 
• Google Ads PPC 
• New Website Design
• Social Media Marketing
• Email Marketing
• Digital Newsletters 
• Monthly ROI Reporting (includes REAL patient names)
• Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO Specialist

Just imagine if ALL OF THIS was done for you! 

Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net 

Well...you're right! And it might be easier to start than you think.

Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy. 

• Why PTs should sell stretching
• How Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feet
• Why Kevin encourages patients & staff to create a "Wellness Budget"

It's a SUPER practical episode; I know you'll learn a lot. 

Connect with Steve Rapposelli, who helped Kevin kickstart "Flaherty Flex": https://www.linkedin.com/in/stephen-rapposelli-pt-ocs-0aaa638/ 

About Kevin Flaherty, PT, COMT

Kevin Flaherty is a physical therapist and the President of Flaherty Physical Therapy, a successful 2-location practice in Massachusetts.

In May of this year, he also opened Flaherty Flex, which provides cash-pay assisted stretching, personal training, and compression recovery.

Today, he’s going to share how PTs like you can add cash pay assisted stretching to your clinic! 

📚 Join Our Online Community! 

We just started "Market2Grow for PTs" -- a community of online courses. Join now! https://www.skool.com/market2grow/about?ref=bbbc675419ff478789ef8072f068a719

Kayla has been with JAG since it was just a 1-location practice, and she has INVALUABLE advice on marketing, branding, and keeping up with digital trends.  

You'll learn...

• What small clinics can do to build their BRAND
• How JAG markets with digital marketing AND on the ground
• How to keep your brand consistent with mergers and acquisitions
• How Kayla keeps up with digital trends while being a CMO & mother of 4

About Kayla George, CMO of JAG PT

Kayla is a seasoned marketing and PR executive with over a decade of experience leading healthcare brands. 

At JAG PT, she’s been the driving force behind a multi-channel marketing strategy that’s helped position the company as an industry leader in a highly competitive space. 

From brand architecture and digital strategy, to mergers and acquisitions integration, and community engagement, Kayla has shaped the way JAG connects with patients and grows its footprint.

Visit JAG here: https://www.jagpt.com/

📽️ View Instant Video Demo of Ultimate PT Marketing System

Ever wonder what the TOP 10% of PT clinic owners do to market their business?

It's this. 👇

I put together a 2-minute video demo of the Ultimate PT Marketing System, which my team uses to help 1200+ Physical Therapy Clinics across North America get more new patients online.

Watch Now: https://access.practicepromotions.net/instant

Tony Maritato, PT has MILLIONS of views on YouTube and Facebook for videos on total knee replacement, medicare billing, and more. 

"If I help patients, I'm only going to help a handful. If I help therapists, those therapists will help hundreds or thousands of people."

In this podcast, you'll learn...

• How & why Tony started his YouTube channel
• The power of building your PERSONAL brand
• Why Tony thinks we should record EVERY patient interaction

🔗 Connect with Tony on YouTube, Facebook, and LinkedIn!

▶️ "Total Therapy Solutions" -- https://www.youtube.com/@totaltherapysolutions 

▶️ "Learn Medicare Billing" https://www.youtube.com/@LearnMedicareBilling

🔵 On Facebook - https://www.facebook.com/anthony.maritato.73 

On LinkedIn - https://www.linkedin.com/in/anthony-maritato/

📚 PLUS, learn how the top 10% of PT owners GROW, HIRE, and PROFIT when you get your free copy of the Market2Grow Book! 

Order your copy here: https://market2grow.net/

Highlights...

• Whether or not Jimmy really drinks a pint whenever he records
• Don't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeed
• Find your "Ikigai" -- what you like, what you're good at, and what the world needs
• How therapists can sell without feeling icky

🍺 Listen to the PT Pintcast! Listen to the PT Pintcast EVERY DAY on Apple, Spotify, and wherever podcasts are found! Learn more at https://www.ptpintcast.com/. 

About Jimmy McKay, PT

Once a rock radio DJ, now a doctor of physical therapy — Jimmy McKay launched the PT Pintcast to spotlight the voices, ideas, and bold moves shaping the future of rehab. Since then, he's interviewed hundreds of guests (and probably spilled just as many pints) in his mission to make healthcare conversations way less boring and way more useful.

Now, the PT Pintcast has been downloaded 5+ million times by listeners who want to think differently, act boldly, and grow smarter — whether they’re on the clinic floor, in class, or building their own empire.

• Why Cash Pay?
  Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints.
• First Step for Insurance-Based Clinics:
  Start by offering one cash-pay service. Test interest and build confidence.
• Must-Have Systems:
  • Clear pricing & value messaging
  • Lead follow-up processes
  • Strong patient communication
• How to Communicate the Shift:
  Be upfront. Focus on results and quality. Offer transition options if needed.
• Marketing That Works:
  • Educational content
  • Community outreach
  • Google Ads & SEO for intent-based searches
• Challenges vs. Advantages:
  Cash pay requires educating patients, but it also brings more freedom and attracts highly motivated clients.

📌 Register for Aaron's free Masterclass - How to Launch & Grow Your Cash PT Practice: https://enroll.cashptblueprint.com/start-a-cash-based-practice-page 

About Aaron LeBauer, DPT 

As a business coach & mentor, Aaron LeBauer has helped 1000’s of passionate physical therapists build successful businesses without relying on insurance. 

He owns LeBauer Physical Therapy in Greensboro, NC, a multi-therapist, 100% cash-based physical therapy practice. 

Aaron's personal mission is to save 100 million people worldwide from unnecessary surgery by inspiring other healthcare providers to start their own businesses and learn how to market directly to their patients, not physicians.

📚 Get OUR Market2Grow book!

Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!

https://market2grow.net/

You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic about your finances.

• Why you shouldn't panic
• What you CAN control 
• What you can learn from the 2008 recession and COVID-19 crises

📈 About Eric Miller 

Eric Miller is the Co-Owner and Chief Financial Advisor of Econologics, which helps practice owners get the financial advice they deserve. 

🦁 Get the book: "How to Become a Financial Beast" 

He’s also the author of “How to Become a Financial Beast” which became an Amazon Best Seller in November of 2022.

Get the training. Buy the book.

📚 ...and get OUR Market2Grow book!

Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!

https://market2grow.net/

In this episode, Neil talks with Greg Todd, PT about...

• How to set up your PT clinic so your PTs can win (get more time, and more money)
• Greg's revenue share model, in which some staff are "intrapreneurs" invested in the business
• How entrepreneurship saved Greg's marriage
• 0% discharge -- why Greg doesn't believe in discharge, and why 40-50% of your patients should be joining your clinic's membership 

About Greg Todd, PT

Greg Todd is a successful physical therapist, serial entrepreneur and coach. 

After five years of working on the WTA tour with pro tennis players, burnout hit. When his boss said “NO” to him taking time off, he was forced into entrepreneurship. He launched 3 businesses, and he succeeded with his own PT practice. One practice turned into three which combined have generated $30M+ in revenue to date.

In 2009, Greg launched Smart Success Healthcare, a coaching and consulting company that’s been responsible for training 1000s of healthcare professionals (PTs, OTs, Dietitians, FitPros and 15 more specialties) to successfully start and scale online businesses.

Greg’s goal is to transform the lives of 10,000 healthcare providers, freeing them from burnout and financial constraints so they can positively impact healthcare and enjoy a fulfilling life and career.

💗 Connect with Greg on Instagram: https://www.instagram.com/gregtoddpt

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT 

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Click here to download: Market2Grow.Net

In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success!

1. Enhance online discoverability & job visiblity 
2. Leverage Market2Hire for targeted recruitment
3. Streamline the interview process
4. Improve candidate onboarding
5. Retain & develop top talent

You don't want to miss this!

Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

In 2025, moving towards a hybrid practice isn't an option -- it's a necessity.

Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.

They’re combining expert care with fitness through their Medically Oriented Gym model—and getting big results.

If you’re looking to grow your practice, this one’s packed with real-world strategies. We’ll dive into...

- How they manage their PT & medically oriented gym (and help more patients with comorbidities get better faster!)

- Why they chose Practice Promotions as their marketing partner

-How Google Ads are helping them bring in more patients.

Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn...

• How to manage marketing across 10+ locations
• What to do yourself vs what to hire out
• Advice when opening location #2 or #3

Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net. 

Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn…

• Top 3 trends in PT social media: bite-sized videos, local visibility, and showing patient stories
• Which channel to use: Facebook vs Instagram vs TikTok
• Key metrics to track 

You can download this month’s social media calendar at PracticePromotions.Net! 

Those big mistakes are...

• Assuming patients will just come in the door on their own
• Hiring the wrong people
• Not being proficient in finance 

Ever felt the same? 

Get even MORE practical advice when you claim your free Market2Grow book; details below...

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT 

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Visit Market2Grow.Net to get your free book!

You'll learn...

• How PTs can get in on $$ from the StretchLab & stretching game
• Why cash, speed, and EASE is a MUST for PT Practices
• Why your PTs CANNOT get involved with your stretching program
• 5 simple steps to actually REALLY start cash pay

About Steve Rapposelli

Stephen Rapposelli is a physical therapist and the co-owner of Performance Physical Therapy, a successful 2-location practice in Delaware! He also owns a 3-location stretching lab called StretchPlex.

He’s also a business coach who helps PTs add on cash-based services to existing PT outpatient services. He added cash pay services to his OWN practice, and now he can help you add up to $900,000+ annually to top-line revenue.

Connect with Steve on LinkedIn! He's happy to give away every secret he has.

Also, don't forget to order your FREE copy of the Market2Grow Practice Strategy at Market2Grow.Net! 

In this podcast, you'll get to hear from a $75 million PT CEO.

Neil interviews Steve Anderson, DPT. Steve is the former CEO of Therapeutic Associates, and built that to a $75 Million dollar physical therapy practice with more than 80 outpatient clinics in Washington, Oregon and Idaho. Steve was the CEO for 19 years, from 1998 to 2016 – and, in total, worked at Therapeutic Associates for 37 years!

He also served as the President of The Private Practice Section of APTA for 6 years between 2002 and 2008. 

Today, Steve will share his insights on the PT industry AND being the CEO of a large PT practice. 

In business, he’s been a 3-time “Inc 5000 CEO” and his/NeuFit’s technology is used by hundreds of private practices as well as 50+ professional sports teams.

He’s going to tell us about his journey to developing the NeuFit Method, which uses direct current stimulation to help rehabilitate patients! He’ll also share his journey from engineering student to a highly successful CEO.

You'll learn...

• What NeuFit is -- and how it helps PTs
• How to incorporate electrical stimulation into their treatment practice 
• How to market/ sell cash pay or add-on services

On the podcast, you'll learn...

• How you can optimize your Google Business Profile to attract new patients
• How much $$ you should spend on Google Ads each month
• Ideal patient acquisition cost 

Want to find out if you're #1 on Google in your city?

Request a PT Marketing Master Strategy Call! On the call, one of our PT marketing experts will analyze your current marketing efforts & give you a custom growth plan to improve. Just book your call at: https://access.practicepromotions.net/strategy-call

Today, Adam Schoenberg, PT shares his journey from intern, to a physical therapist, to the CEO and Owner of Atlas Physical Therapy & Sports Medicine, which is now a 4-location physical therapy practice in Saint Augustine, Florida. 

Adam has been involved in all facets of the business, from patient care, to management, to ownership. 

Today, he’ll share about his journey and what he’s learned about leadership, private practice growth, and ownership. You'll learn...

• Mindset shifts he had to make on his way to CEO
• How he uses a manual scorecard to manage his 4 locations
• His biggest mistake as a CEO

View Atlas Physical Therapy's website here: https://atlasphysicaltherapy.com/

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT 

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Visit Market2Grow.Net to get your free book!

Today Neil interviews Brian Gallagher, PT. He’s a physical therapist by training, but since 2006 he’s been running MEG Business Management! MEG provides virtual training systems and coaching to PT Owners, so that YOU can reach the top 10% of practice owners.

Today, Brian is going to talk about something really practical – how to put out daily administrative fires in your business!

🚀 Free Stuff!

Download the Physical Therapy Guide to Optimizing Your Private Practice:

https://resources.megbusiness.com/resource-guide-for-pt-owners-0

Visit our Website:

www.megbusiness.com

Schedule a Free Discovery Call:

https://www.megbusiness.com/contact-us/

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT 

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Visit Market2Grow.Net to get your free book!

Today, Neil interviews Dr. Adam Robin. Adam is the CEO of Southern Physical Therapy & Pediatric Clinic – a successful, 3-location practice in Picayune, Mississippi.

Adam is also a Business Coach with the Private Practice Owner’s Club. He helps practice owners build a business that supports the life they REALLY want – and today, he’s going to walk us through some of the most COMMON struggles he hears from PT Owners he coaches. 

You'll learn...

• The #1 mindset shift all PT Owners need to make
• How to identify what is hurting your business most (and fix it!)
• Why Neil almost went bankrupt in his practice -- and what he learned

Free Stuff! 

✅ Download Practice Owner's Manual by the Private Practice Owner's Club

Want to simplify your Practice Management? Download this manual to get step-by-step checklists, designed for practice success. 

Click here to download: https://go.ppoclub.com/practiceownersmanual 

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT 

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Click here to download: Market2Grow.Net

You'll also learn...

• Why you need to be authentic when you choose a specialty
• Invest in the best equipment for a cash-pay service
• How Lukas markets his sports physical therapy practice

About Lukas DeLorenzo, DPT

Lukas Delorenzo is a Physical Therapist and the co-owner of COAST Rehab, a successful 3-location practice in New Jersey. 

The problem might be your EMR. 

This week, Neil talks to Mike Dwyer, the co-founder of Prompt EMR. Prompt is a software solution that empowers PT Owners to be more effective with their management and care delivery.  

Prompt has seen fantastic growth and has helped several thousands of clinics to become more EFFICIENT and more profitable. 

Want to learn more about Prompt? Book a demo here: https://www.promptemr.com/demo

Learn what the top 10% of PT clinics do to THRIVE by claiming your free Market2Grow Book by Neil Trickett, PT! 

Today, Neil talks to his longtime friend Tim Weyant. Tim is a Physical Therapist and the owner of Aspen Rehab, a successful PT practice in Coral Springs, Florida. 

He is also the founder of Aspen After Surgery, which is a program that provides non-surgical treatment for patients with complications after plastic surgery, especially for people with breast implant complications.

Today, he’ll share about how PTs can think outside the box in a way that generates more revenue and opportunities for your business.

 This podcast is sure to spark a lot of ideas for your practice!

You CAN! This week, Neil interviews Christi Riley, DPT, Owner of Kintsugi Physical Therapy in the Normandy Park, Washington. You'll learn...

• Who should run your yoga, pilates, or massage membership programs (hint: it's not you)
• Why your clinic name may be more important than you think
• Why treating a patient as a WHOLE person is so important

Get the Market2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.

You're not just a clinician providing patient care; you're also a business owner responsible for marketing, operations, finances, and a team of employees. Balancing these dual roles can often feel like a juggling act, leaving you overwhelmed and stretched thin.

That's why this week Neil interviews Jamey Schrier, PT from Practice Freedom U. Jamey will share times on how PT owners can manage their time, including...

1. Define your priorities
2. Embrace the power of time blocking
3. Delegate and automate
4. Set boundaries and protect your time
5. Regularly review & adjust
6. Focus on personal growth

You don't want to miss this episode!

This week, Neil interview Jan Schorpion, Physical Therapist and the owner of St. Pete Physical Therapy, a stunning and successful practice in beautiful St Petersburg, Florida.

Jan will share how to market to coaches, students, and parents, and why he LOVES working with athletes. 

Visit St. Pete Physical Therapy's website here: https://stpetept.com/

Other Resources on Marketing to Student Athletes

Blog - Game Plan: 5 Ways to Win at Sports Medicine Marketing

Podcast - How to Market Your Sports Medicine & Physio Practice w/ Julie Holmes

Market2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.

• Why 9.2% of rehab therapists QUIT in 2023 (hint: it's actually NOT salary)
• What PT students are thinking about as they exit school
• Positive changes & opportunities in the PT industry 

Our guest is Heidi Jannenga, DPT – who should really need no introduction. In 2008, she co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Now WebPT provides many practice experience management software solutions, with the goal of helping rehab therapists run better businesses.

📊 Download the 2024 State of Rehab Report:  https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2024

🌊 Learn about the Rizing Tide Foundation: https://rizing-tide.com/

Every patient deserves to feel represented by their healthcare provider—and have access to affordable care. That’s why Rizing Tide offes student scholarships to inspire more diversity and inclusiveness in the physical therapy workforce.

🚀 WebPT: https://www.webpt.com/

• How mental health + PT work together
• Why patients like holistic care
• Why mental health generates more revenue than PT
• Her incredible success with Google Ads
• ...and why Practice Promotions has given her confidence as a business owner 

Don't miss this great episode!

About Chloe Tudor, RMT

Chloe Tudor is a Massage Therapist and the co-founder of For Health’s Sake, a successful 3-location multidisciplinary practice in Ontario, which includes physiotherapy, chiropractic care, massage therapy, psychotherapy, naturopathy, acupuncture, and osteopathy.

Visit their website at: https://forhealthssake.ca/

However, if things seem like more of a challenge, or are not going right in your practice, have faith, because YOU can turn things around for the better. 

There is good news. The PT industry as a whole is VERY much in demand. Many industries would kill for the kind of demand we have. A growing older population that needs our help, a overall very wealthy country and population (comparatively to the world), and a public that is paying billions of dollars for alternative routes for health and medical services. 

Listen to this podcast to hear about 5 reasons to be OPTIMISTIC about the PT industry in 2025!

✅ Growth-minded PT, Rehab, & Multidisciplinary Clinic Owners with
✅ 2+ Providers who are
✅ Dealing with competition, low patient volume, or aren't sure who they can trust for advertising success. 

✅ Growth-minded PT & Chiropractic Owners with
✅ 2+ Providers who are
✅ Dealing with competition, low patient volume, or aren't sure who they can trust for advertising success. 

• Setting patient visit goals for Q1 2025 
• Analyzing where the bottlenecks are in your practice (is it you?)
• ...why planning is worth it in the first place

Happy New Year!

• Marketing to hire - how to win the battle for top talent
• Google vs Facebook advertising -- which one is the best for private practices? 
• AI for PT and Chiro marketing
• Using data to make the right marketing decisions - website tracking, call tracking, and making sure Google Analytics is HIPAA-compliant

Request a "Marketing Master" Strategy Call: https://access.practicepromotions.net/strategy-call

• Which marketing strategies work in a rural area (and which don't)
• Why Google review are crucial for rural clinics 
• How to connect with older patients via newsletters

Schedule your PT Marketing Master Strategy Call today: https://access.practicepromotions.net/strategy-call 

Leave us a 5-star review by scrolling to "Ratings and Review" on Apple Podcasts

About Our Guest

Today we’d like to welcome Jay Schultz, founder of Schultz Physical Therapy and a Practice Promotions client! 

Recently, Jay opened his second clinic location in rural Franklinton, Louisiana – which has a population of 3,562.

Yet despite the small community, Jay’s Franklinton location has seen steady growth. My team tells me that Franklinton has seen a 19% increase in patients + a 15% increase in patient visits (compared to last year).

In this podcast, Jay will share with us how he’s marketing his rural clinic location.

• The future of reimbursements & cash pay 
• Hiring - why it's a good problem to have
• The future of the PT industry

If you want to learn about what's coming in 2025 for the physical therapy industry, you NEED to listen to this episode.

About Our Guest: Mike Horsfield, PT

Mike is the CEO of Rock Valley Physical Therapy, which is one of the largest therapist-owned PT practices in the nation. He is also the President of the APTA’s Private Practice Section.

Today, he’ll talk to us about the future of the PT industry. Are the best days behind us? Or can PT practice owners STILL create thriving businesses in today’s economy and into the future?

• Why you shouldn't use Mailchimp or ConstantContact
• Which emails get the best open rates
• How often you should email patients

About Wes Taylor

Wes is the Special Projects & SEO Manager for our clients here at Practice Promotions. But before that, he was a digital account manager for 5 years! He’s helped hundreds of clinics attract more new patients with their website, SEO, and email marketing. 

Today, Wes will talk to us about how PTs get more patients with email marketing – WITHOUT violating HIPAA. 

1. Not knowing your OWN goals 
2. Working in your business, not ON it
3. Thinking everyone works the same as you
4. Not understanding cash flow, profits and maximizing internal sales/business
5. Outsourcing - why you should invest in quality vendors for clinic roles such as marketing

About Our Guest  - Raj Suppiah, Co-Founder of Foundation Physiotherapy

Raj co-founded Foundation Physiotherapy in 2011 with the passion of delivering high-quality health care in a progressive, non-traditional setting. 

Since then, the company has since grown to seven locations across the Toronto area. 

Raj ALSO coaches clinic owners and healthcare entrepreneurs to improve themselves and their businesses. Check out his coaching services here: https://www.rajsuppiah.com/

• Simple scripts to overcome cancellations (literally just listen and repeat!)
• Why you should NEVER schedule a patient to come in the day after vacation
• Easy mindset shift around cancellations for you & your team

Download this PDF on Simple Holiday Scheduling & Marketing Tips today! 

About Our Guest

Dee Bills from Front Office Guru will Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! 

• How practices will be using AI 5 years from now
• How Wiz Eligibility makes scheduling easy 
• The power of AI for documentation 

Want to learn more about Wiz Eligibility? Click here to watch a 1-minute video about Wiz Eligibility for your practice. 

• Which social media channels to post on
• How to connect with patients over fall seasonal activities
• What to post for Halloween, Thanksgiving, Breast Cancer Awareness Month, Veteran's Day, and more!

Other fun social media ideas include...

• Healthy fall recipes!
• Fall safety tips (how to hike safely, etc)
• Fun fall events & activities in your local community (they'll actually like and share this!)

Want even MORE fall social media ideas? Check out this blog to learn more: https://practicepromotions.net/fall-social-media-content-ideas/

Did you know we have a NEW social media program? Visit our website to learn more!

• Choose the right workshop topic
• MAKE THE SALE when you follow up with attendees
• Get your team involved

Plus, you'll hear why Jon Clay took the plunge & invested in Google Ads!

About Our Guest

Jon Clay is a physiotherapist and owner of SOS Physiotherapy, a successful 5-location practice in the Kitchener, Ontario area. He’s also a coach and mentor to other practices through Clinic Accelerator helping them grow their businesses. 

He has been a Practice Promotions client since 2018 and has gotten GREAT results with his physiotherapy marketing. 

• Stop feeling awkward & get more Google Reviews 
• Hack your Google Business Profile to attract more new patients online 
• WHY Google Reviews are so crucial in today's world

You don't want to miss this episode! Plus, we'll see you next week with ALL NEW content!

• How to create a clinic brand that stands out from the crowd
• What a 'brand' IS and isn't 
• How a strong brand will help you hire

About Our Guest

Today we’re talking to Jamey Schrier from Practice Freedom U. 

Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. If you find yourself frustrated by inconsistent patient flow and reduced insurance payments, or if worries about financial stability and competition keep you up at night, Jamey can help.

• How to use social media to hire
• A secret way to use Google to hire & beat Indeed / Ziprecruiter
• How to make your clinicians' lifestyles part of your marketing 

About Our Guests

Rick Lau is a healthcare entrepreneur and business coach with 20+ years of experience. He has built and successfully exited multiple businesses, including a network of 127 physical therapy clinics with over 1400 staff. Rick has grown his personal brand on social media with over 15.7K followers and 3.7M views using his proven strategies and tactics. Rick is also a lecturer at the Schulich School of Business (York University) Health Industry Management MBA Program.

Shaida Rabie is a GenZ social media expert who generated over 3.7M organic social media views in the last year alone and trained over 212 marketing coordinators. She’s helped numerous 7 and 8-figure clinic owners boost their patient numbers and attract new recruits with her digital marketing strategies. She currently mentors over 950 clinics, teaching their teams how to harness the power of social media to attract new patients and take their marketing and businesses to the next level. 

• How to make a family-owned business WORK (Without tearing each other apart) 
• Servant leadership
• Why most businesses FAIL 
• What the Army taught him about building a business

About the Guest
 
Dr. Sterling Carter is an Army veteran, physical therapist, and a successful entrepreneur and business owner. In 2008, he opened his private clinic – Sterling Physical Therapy and Wellness. Then, in 2011 Sterling launched Sterling Staffing Solution with his brother to help employers find top talent. He’s also launched a transportation services company AND grown Sterling PT to 3 locations. 

AND in 2018 Dr. Sterling Carter brought all his experiences together and wrote and published a book “Double Your Success, principles to build a multi million dollar business”. on how to build a multimillion dollar business.

Today, he’s going to share some of his tips on how to build a successful business. 

• HIPAA horror story - how ad retargeting cost one physio $1000s
• How to identify SCAMMERS and fake marketing gurus
• Why "we'll get you to Google in 30 Days" = ridiculous and unrealistic 

• Hiring, student debt, and insurance reimbursements
• How relationships with doctors have changed over the decades
• How orthopedic surgery has improved 

You don't want to miss these words of wisdom!

• Bob's secret to managing 4 locations with just 1 meeting / week
• Biggest mistake he made when expanding
• Why having multiple locations is OVERRATED (and what you should focus on instead)

Bob Thomas is the CEO and Founder of Achieve Physical Therapy, a successful 4-location practice in Massachusetts.

• How to get the front desk gatekeepers on your size
• The first person you should hire on your clinic's marketing team
• The WORST event she ever hosted for her clinic 

Get ready to boost your doctor referrals with this episode!

About Maria Gallery

Maria is a Business Development Representative here at Practice Promotions. But before that, she was the Director of Marketing at Spectrum Physical Therapy, where she managed the marketing for seven outpatient clinics locations. While there, she contacted a minimum of 1,350 referral sources per year, increased Spectrum’s referral rate by 30%.

She’s also worked to help Practice Promotions customers grow their online presence and attract more new patients on Google. 

Today, she’ll talk to us about increasing doctor referrals to your clinic.

• Past patients never coming back
• Hiring for your clinic
• Meeting your revenue goals
• Competition — It seems like there’s a new chiropractic clinic on every block
• Attracting the right kind of patients (We love cash-pay clients!)
• Building their brand
• Standing out from competitors
• Developing CONSISTENT revenue to take home to your spouse and family

Fortunately, the solution to all of these issues often rests on implementing some fresh new chiropractic marketing ideas. The right marketing strategies help you not only make more money from your past and existing clients but also to attract new ones.

If you’re looking for more ideas to market your chiropractic business, here are 10+ practical ideas to get you started.

• Boost doctor referrals
• Stand out from the crowd of pharmaceutical reps
• Track the metrics that matter

So if YOU are a Marketing Coordinator or if you’re thinking about HIRING a Marketing Coordinator, listen to this podcast all the way through! 

1. Leverage your customer / patient list
2. Be topical
3. Be social
4. Create an irresistible summer offer
5. Leverage digital advertising for boosts

Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PT’s Google Ads have generated over 1000 conversions online, which translates to hundreds of extra patients in the clinic! 

In this podcast, Colin will share...

• How Google Ads bring 15 - 20 new patients every month
• Why owners should NOT run their own ads
• The impact of Google Ads on his business

PLUS he'll also share his top tips on empowering your team! 

You don't want to miss this episode. 

Want to learn more about Google Ads for medical practices? Check us out at: https://practicepromotions.net/services/google-ads/

• How he set up his residency-like PT internship program 
• How to get started with an internship 
• How to connect with local universities

Whether you’re a PT, chiro, or another medical practice owner, you can learn a lot from Ujjwal’s approach to creating an internship program.

About Ujjwal Shakya

Ujjwal Shakya is a physical therapist and founder of MMA & Sports Rehab, a successful Physical Therapy practice in Arlington, Virginia. 

We could talk a lot about Ujjwal’s success. He’s got two Doctorate degrees– one in physical therapy and one in manual therapy.  he won the Best of Arlington Award two years in a row in the Physical Therapist category. And in his free time, he practices mixed martial arts and Muay Thai!

But today we’re going to talk about the unique, residency-like internship program that Ujjwal has set up for Doctor of Physical Therapy students at his practice. He has a passion for teaching and wants to impart a holistic approach to physical therapy. He won Outstanding Clinical Educator Award in 2012 from Marymount University and same award in 2024 from George Washington University 

• How AI will impact your clinic's Google Rank & SEO 
• Pros and cons to using ChatGPT for in-clinic and digital content 
• Using AI to generate social media content 

AI is one of the hottest topics in Clinic Marketing -- so you don't want to miss this episode!

About this week's guests

Matthew Goodemote, PT is the Director of Copywriting here at Practice Promotions. He and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read. Today he’ll share how YOU should and SHOULDN’T use AI to write copy. 

Jacob Siner is the Director of Marketing here at Practice Promotions. He’s been keeping up with how AI can help us create more personalized marketing AND reduce our workloads. 

• What is branding vs marketing? 
• Why is “branding” important to a medical clinic?
• How can a clinic create an UNFORGETTABLE brand?

Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities. 

• Top 5 things that makes practices inefficient
• What is crippling your profit ratio
• 1 simple step you can take to build your clinic's efficiency and profitability 

You don't want to miss this episode!

Plus, check out Prompt EMR at promptemr.com.

• Overwhelmed by running their own business 
• Poorly equipped to manage billing, finance, front desk, people management  
• Out of control of their own business!
• Employees that run amok

I felt that way too. Over the past 20 years, I've had to LEARN to be a better business owner.  I had to think of myself as an entrepreneur, not just a PT.

Here are my Top 10 Business Resources for Clinic Owners. They've helped me, and they  WILL make you a better business owner! 

1. Good to Great - Jim Collins
2. The One Thing - Gary Keller 
3. Traction - Gino Wickham
4. The Five Dysfunctions of a Team - Patrick Lencioni 
5. Scaling Up - Verne Harnish 
6. Get Scalable - Ryan Deiss
7. No B.S. Guide to Maximum Referrals and Customer Retention - Dan Kennedy and Shaun Buck
8. Pulling Profits Out of a Hat - Brad Sugars and Monte Wyatt
9. Simple Numbers Straight Talk, Big Profits - Greg Crabtree
10. Profit First - Mike Michalowicz

• He grew Arrow’s revenue to 7 digit figure by scaling operations, nurturing strong referral relationships and creating a management team. 
• Arrow won Outstanding Business of the Year, Top 5 Best Physical Therapy Practices in 2010 and other state, local awards. 
• Profit margins were at 25-30%.

And then… Amit sold the practice!

Now Amit works as a consultant between private equity groups and PT clinics. And whether you’re a PT, Chiro, or any other type of medical practice, you can learn a lot from Amit.

 Today, he’ll teach you what buyers are looking for and how to build your practice to sell. 

• Boost patient referrals
• Attract Gen Z 
• Grow your practice 

Learn more about Clinic Accelerator here: https://clinicaccelerator.com/
Don't forget to follow Rick Lau on Instagram at @thericklau 

• Capture the patient experience with photos
• Get more Google Reviews
• Show why your practice is different!

• Simple actions to take each month to boost referrals
• How to get your team on board
• How to make patients WANT to refer to you

This webinar continues to be one of our most useful and most-watched videos online, so I wanted to share it with you all on the podcast. 

Jamey talks about getting referrals for a physical therapy business, but the tips he gives also apply to chiropractors, orthopedic surgeons, and other rehab businesses. 

I can’t wait for you to hear these referral tips. So sit back, relax, and enjoy this webinar on patient referral tips! 

• How to track growth across clinic locations
• How to  build relationships around the area in a new spot 
• How to delegate across your clinic staff
• Organize & coordinate your marketing across locations 

Our guests are Colin Bostic & Olivia Mansfield from Connecticut Physical Therapy Specialists, a successful 3-location practice in Hartford, Connecticut! 

Colin is the Business Manager and Olivia is the Marketing Coordinator. Today, they’re going to share their wisdom on how to market a multi-location practice. 

I really admire Michelle’s resilience and her dedication to taking control of her business and her life. Michelle, welcome to the podcast.

Then you have a problem with "Control". 

In this podcast, Neil talks to Eric Miller from Econologics Financial Advisors about the basic triangle of economic freedom for practice owners: acquire, control, and expand.

Eric will also share some wisdom on saving for taxes, expanding profit in your business, and getting a 5x return on what you're making now.

To get more advice from Eric, visit his website at https://econologicsfinancialadvisors.com/

• Rich's biggest mistake as a practice owner 
• How he took his schedule from "always fluctuating" to "consistent"
• The surprising impact of patient newsletters on his business

• Focus on the #s that matter
• Grow your profit
• Finally start winning in your practice

Don't just be a listener -- get involved!

Make sure you sign up for Travis' LIVE event in April 2024, the PT Profit Forum: https://app.physicaltherapybilling.com/april-live-event-page-2766

Even if you can't make it, join his Next Level PT Facebook group. It's where all the profit-minded PTs are hanging out: https://www.facebook.com/groups/NLPTMastermind/

Finally, if you liked the content in this episode, you'll love Travis' new book, Hidden Millions Machine: https://books.physicaltherapybilling.com/freebook?fbclid=IwAR2lrsKYEo4NUJH-cGiAqNMnGEJ7ZHmcdo-jghioodRo7yI3KjwcmvS2WeU

• What "copywriting" is & why you can do it!
• How to accurately describe what you do...while not scaring patients away!
• How to show empathy & authority

Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!

Learn more about the Front Office Guru here: https://www.frontofficeguru.com/

• Simple tweaks to your Google Business Profile that will attract more calls -- like adding pictures, answering the Q&A, and creating your own posts
• How to get more Google Reviews
• How often you need to update your website

View Neil's slides here: https://docs.google.com/presentation/d/1sJTv5eKXyxt6AJ6tyaVwm3hjcXb8rhEJ-0G_554w5mw/edit?usp=sharing

• How Google Ads can go BADLY wrong when you run them yourself 
• WHY you should use specialist help
• How you can choose the RIGHT Google Ads agency! 

About Our Guest
 
Josh is our Senior Google Ads Specialist at Practice Promotions! His team works with over 150 Practice Promotions clients to grow their business with Google Advertising. Currently his team manages over $1.5 million in ad spend each year, so he has a lot of insight into what works for a practice.

It’s time to take back control.

Take understand what’s really going on in your practice and attract more new patients, you need to know these 5 key marketing metrics.

1. Website conversion rate
2. Leads to evaluation conversion rate
3. Number of patients reactivated this month
4. Customer acquisition cost 
5. Percent completed plan of care 

Listen to learn how to track each of these!

• Optimize your website 
• Rank on Page 1 on google 
• Get more new patients

If you want the details...

Neil will walk you through the SEO Trinity -- the strategy we use at Practice Promotions to help hundreds of clinic owners get more new patients online. The 3 parts of the SEO Trinity are...

• Optimizing your website
• Building an online business profile on Google, Apple, and Bing 
• Crossing your t's with the technical stuff-- listings, citations and backlinking 

Now stop reading! Go ahead and listen to this short and sweet, 20 minute episode.

• What marketing tactics work best for sports medicine, physiotherapy, and chiropractic care 
• The pros and cons of being a multi-disciplinary practice
• Simple tips to boost your marketing results

About Our Guest

Julie Holmes has been the Clinic Director of Peak to Shore Physiotherapy & Sports Medicine since 2015! Peak to Shore is a successful Practice Promotions client. 

Peak to Shore is a 3-location practice in Ontario. It’s unique in that the practice includes Physiotherapists, Chiropractors, Sports Medicine Physicians, an Athletic Therapist, a Massage Therapist, and a Kinesiologist! We’re delighted to have her on the podcast. 

1. Direct Mail is dead. It doesn’t work. 
2. Print marketing is too expensive.
3. There’s no way to measure the results of print marketing.

Our guest is McKenna Dance, Director of Print Marketing atPractice Promotions! She has her Master’s degree in Mass Communication and Media Studies, and has helped over 200 Practice Promotions clients grow their business with print marketing. 

• Feel confident about 2024
• Know where to START to organize your business
• Have specific tips to increase your revenue per visit!

Our guest is Travis Robbins from Next Level PT. He knows that running your medical business is NOT easy. 20 years ago, he founded his own practice, Robbins Rehabilitation, and experienced the joys, frustration, and adversity that comes with that. 

Now, his practice has grown to 4 locations and over 2M in revenue with 2 more coming in 2024. As a founder of Next Level PT, he helps Physical Therapy Clinic Owners build security in their clinics and get back that sense of winning in the game of private practice!

Download this free resource from Next Level PT: https://practicepromotions.net/wp-content/uploads/2023/12/HMM-winning-in-private-practice-1.pdf

PLUS, order a free Practice Marketing Sample Kit: https://practicepromotions.net/kit 

• Research shows that 86% of patients will perform an online search before booking an appointment
• People trust businesses that rank the highest on Google
• People are more likely to trust a business if it has multiple spots on pg 1 of Google 

The bottom line is: if you want to improve your private practice in 2024, you need to attract more patients online.

Learn more at: https://practicepromotions.net/services/physical-therapy-digital-marketing/

• Get to the top of Google
• Get MORE Google reviews
• Combat patient drop off by evaluating your patient experience 

• Ask for Google reviews with confidence 
• Teach your staff to get reviews
• What you can learn from reviews 

Today, our guest is David Lott, a Physical Therapist and Practice Promotions client! He is the  co-founder of Lott Physical Therapy, which he founded in 2001! David Lott is a master at building trust and building his online presence with over 800 online reviews. He invests in portraying the patient experience at his clinic. Just check out his website at lottpt.com. Right now, he has...

• 607 Google Reviews!
• 234 Facebook reviews

• How to regain freedom in your clinic
• 1 simple step to make yourself more profitable in 2024 
• The simple systems you need to build so your clinic runs itself 

About Nathan Shields

Nathan Shields knows that owning a PT clinic is hard work. During his career, he has owned, grown, and sold four different PT clinics for seven figures. That journey led him to launch the PT Owners Club where he’s helped hundreds of PT owners build profitable businesses that give them the time and freedom to step away.

Learn more at ptoclub.com!

• Remind patients to complete their plan of care 
• Market to past patients 
• Gamify Home Exercise Programs + improve patient outcomes

• Use Google Ads to hire
• Skyrocket your Google Reviews
• Create a team that people LOVE to be on!
• Think like business owners!

Practice Promotions is proud to have been with Darryl & Patti from the very start in 2014. You don't want to miss this episode.

• How to identify an EXPENSE versus an investment 
• Get rid of your bleeding heart mentality 
• Build successful systems in your practice that free up your time

About Our Guests 

Our client Chris Hicks is a PT and Founder of Foundation Therapy in Bridgeport, Texas.  Earlier this year, the Bridgeport Area Chamber of Commerce selected Foundation Therapy as the Business of the Year 2023! 

Ali Martinez is the Office Manager and go-to marketing person at Foundation! 

• Why you should assume you know NOTHING
• How YOU can stop feeling stuck and develop a business mindset 
• Where marketing fits in with his successful growth strategy 

About Raj Suppiah, BHScHons, MScPT, Cert. MDT, Cert. Sport PT 

Along with his co-founder Matthew, Raj co-founded Foundation Physiotherapy in 2011 with the passion of delivering high-quality health care in a progressive, non-traditional setting. The company has since grown to six locations across the Toronto area. 

Raj has been a Practice Promotions customer since May 2020.

• How to cultivate a growth mindset
• Key metrics to track ACROSS your locations 
• How 15% of their revenue comes from cash-pay memberships!

We're excited to hear from Sara Samland, Chief Operating Officer, and Matthew Kulpit, PT, DPT Vice President of Clinical Operations!

• How to grow your customer list 
• How to reactivate past patients with email 
• The power of print mail in increasing referrals!

About Our Guest

Billy Beaudreau, PT, DPT, OCS, MTC, FAAOMPT is the Owner of Comprehensive Physical Therapy! He is also a Practice Promotions client. 

Billy is one of the few Physical Therapists in the New Orleans area to have both his OCS and FAAOMPT. Billy also has extensive experience and passion for educating and mentoring students and new therapists. He enjoys integrating this passion into Comprehensive Physical Therapy. In addition, Billy has ranked within the top 3 physical therapists in New Orleans through “Three Best Rated” and has been voted Northshore’s Best Physical Therapist.

• Email subject lines that WORK to bring in past patients!
• The types of email campaigns that Kelsey runs 
• Other email tips & tricks that any PT, Rehab, or Chiro clinic can use!

You don't want to miss this one!

• Build systems in your practice that allow you to work SMARTER, not HARDER
• Train your team
• Regain the joy & freedom you dreamed of when you started your business 

• The biggest difference between being a PT vs a business owner 
• How to successfully run a business as a husband / wife team
• What happened when a doctor stopped referring (and killed 50% of their referrals)

• Create a profitable business
• Prosper despite the toxic healthcare economy
• Protect your assets
• ...and more!

• How to increase gross revenue by up to 40% with improved billing! 
• The #1 mistake to avoid 
• The 4 key areas to focus on when it comes to billing and getting every cent you deserve

Matt Slimming is the CEO of PT Pilot Billing and RCM and STAR Physical Therapy!

Watch the episode here: https://youtu.be/ksIi2j9T9aI

We get it. These days, a lot of PTs are wondering if their practice will even survive the next year – let alone grow or expand!

But you’re not alone. There are lots of PTs who have figured out ways to increase revenue and profit in their practices. You just have to get a little creative. 

This week, Neil Trickett interviews Ryan Tabaka from Squid Compression. He'll share how to add additional streams of revenue in your practice!

To answer that question, Practice Promotions CEO Neil Trickett interviewed Heidi Jannenga, co-founder of both WebPT and Rizing Tide, to find out.

• How to dominate Page 1 of Google
• Simple changes every practice owner can make to improve your SEO, or search engine optimization
• How to get discovered by thousands more people online with the power of Google Ads 

With the Google tips & tricks you learn in this webinar, you can turn your practice into a new patient machine!

After attending this webinar, you'll know...

• How to go direct to consumer using digital marketing
• How to better leverage your patient customer list
• The correct budget for marketing for your practice to get the best results
• How to enhance your practice’s online discoverability
• What really gets new patients to convert from your website

• Why patient dropout is a MASSIVE problem…and what you can do to solve it
• How a mobile app will build your brand –using your logo and your name
• Why PT owners should focus on patient experience AND customer acquisition

To check out the PT Wired custom mobile app, visit https://practicepromotions.net/app. 

•  The #1 advantage of buying a practice vs starting from scratch
• How to explain "direct access" to patients
• How to keep in touch with past patients with newsletters, weekly emails, letters, and a  Wall of Fame! 
• How to increase referrals, reviews, and returning patients by turning your PTs into marketers
• Why empowering your staff will help you sleep better at night!

• Sponsoring an MMA fight!
• Patient newsletters, sent monthly
• PT Google Ads with call tracking
• A custom Patient Engagement app
• Developing a "profit center" in his business for Vestibular Therapy

...and much more! 

Check out Preferred Physical Therapy's website here: https://pptfl.com/

• Why frequent Google Reviews are CRUCIAL 
• How to use Google Ads to drive patients to your door
• The danger of relying on physician referrals 

Check out Solutions Physical Therapy's website here:

https://solutionsphysicaltherapy.com/

• How to leverage your past patient list and increase referrals
• How to start a cash-pay section of your business 
• What happened when James stopped direct-mailing his patient list for a month

Visit Complete Physical Therapy's AMAZING website at: https://cprnj.com/about/our-practice/

• The secret to effective physician marketing
• How marketing systems FREED UP Chad Madden to co-found Breakthrough Marketing 
• The first marketing hire EVERY PT owner should make 

Check out Madden & Gilbert PT's new site here: https://maddengilbertphysicaltherapy.com/ 

Dimi will teach you how to increase the value of your practice before you sell... and when is the WORST time to sell! 

Learn how to work with Dimi here: https://handsoncompanies.com/

Learn the 5 simple tips to improve your PT website here: http://practicepromotions.net/ptmakeover

In this episode, our CEO Neil Trickett will teach you...

• Why reviews matter
• How OFTEN you need reviews
• How you and your PTS can overcome the awkwardness of asking for the review
• The ONE question you need to ask patients in order to get a review that isn’t just fluff. 

To access the 10-Minute Website Makeover mentioned in the podcast, visit: https://practicepromotions.net/unlock-pt-workshop-training/access-website-makeover

• Turning his therapists into effective marketers through email and social media;
• Incorporating wellness into his practice;
• Being purposeful about stepping back from treating patients 40 hours a week and investing in his business. 

To access the full 10-Minute Website Makeover mentioned in the episode, click here: https://practicepromotions.net/pt-workshop-training/access-website-makeover 

For many, 2021 brings hope of putting 2020 challenges behind and looking ahead. Stabilization. Normalcy.

But for PT owners, the new year also poses its own new challenges…

Marketing wisely and having a strategy is the secret sauce to controlling your future, so learn the right strategy that will empower you to make 2021 your best year ever!


Tune In Now! 

• Running a “Referral Contest” That Boosted Patient Volume.
• Made Sure To Regularly Post To Their Social Media Accounts.
• Utilized her Marketing Team In Addition to Her Own Efforts.
• Saw Their Subscription as a Successful Investment.

Listen In Now! 

Patient newsletters are a vital marketing tool that helps:

• Draw attention to your practice and services
• Create a high perceived value with your patients 
• Helping your name stay top-of-mind

..meaning that your services are considered first in a patient’s mind when thinking of your industry. 

This week on The PT Marketing Power Hour, I sit down with Empower PT of Alaska, Jacob Pollard.

Jacob talks about:

• Leveraging Patient List
• Newsletter Content
• Investing in Direct Mail

..and taking control over your patients. Listen in now!

It's that time of year where clients are more likely to drop out or cancel their appointments. So, how can you overcome those objections and keep your patients in their line of care?

This week on PT Marketing Power Hour, I sit down with Front Desk Guru, Dee Bills. 

Dee talks about tips your front desk can use:

• Prevention
• Schedule Control
• Changing the Practice mindset

..and taking control over your patients. Listen in now!