Most associations are not short on ideas. The real struggle is moving from plan to progress.

In episode 175 of Association Transformation, we dig into Project Management Paralysis - why association projects stall, how communication and culture get in the way, and what it takes to turn good intentions into real execution. Because plans do not execute themselves.

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This week on Association Transformation, we’re unpacking another UK controversy: members can ask hard questions about outcomes and value, but they don’t get to design the org chart. Instead of letting leadership lead, parts of the charity sector has jumped straight to a public “bun fight" with one of its membership organisations (the NCVO), including open letters, outside pressure, and a not-so-subtle attempt to dictate how the organization should staff itself. Elisa and Andrew get blunt about what’s really going on: member overreach. Accountability is fair game. Operational control is not. The CEO’s job is to design the structure, deploy talent, and run the business, without members trying to manage the org by petition. Listen in and weigh in: where does legitimate scrutiny end and governance-wrecking interference begin?

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Inspired by recent industry research, including member experience and membership marketing benchmark reports, this episode explores what “engagement” really means for associations, where organizations may be confusing communication with connection, and why success should be measured by more than clicks, attendance, and activity. Tune in for a thoughtful, practical conversation on member value, belonging, and retention.

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What if the goal isn’t to bounce back… but to move forward stronger?

In this latest episode of Association Transformation, co-hosts Elisa Pratt (Brewer Pratt Solutions) and Andrew Chamberlain (Elevated) unpack a bold idea:
👉 Stability isn’t success—and recovery may actually be holding associations back.

Recorded (literally) from the road as Elisa drives home from the Pennsylvania Society of Association Executives conference, this conversation challenges leaders to rethink resilience, question “best practices,” and embrace disruption as a catalyst for growth, not something to survive.

If your organization is:

• Trying to “get back” to where it was
• Playing it safe to avoid risk
• Or measuring success by stability…

…it might be time for a different approach.

🎧 Listen in and join the conversation. Are you building resilience… or becoming truly anti-fragile?

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March is National Ethics Awareness Month, which makes it the perfect time to talk about something every association faces, but few discuss honestly: ethics in leadership.

In the newest episode of Association Transformation, co-hosts Elisa Pratt of Brewer Pratt Solutions and Andrew Chamberlain of Elevated unpack what ethical governance really looks like inside associations.

Not just policies. Not just conflict-of-interest forms. And definitely not a once-a-year board training slide.

Instead, they explore the real issues that surface in boardrooms every day:

• When does poor behavior cross the line into unethical conduct?
• Why do so many governance problems come down to structure and communication gaps?
• Who is actually responsible for enforcing ethical standards in an association
• And how do organizations build cultures where integrity is lived and not just written into policy?

From volunteer pathways and board recruitment to risk management, accountability, and leadership culture, this conversation digs into the practical realities of ethics in association governance.

🎧 Listen to the latest episode and join the discussion:
Where have you seen ethical leadership done well (or poorly) in associations?

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🚨 Breaking news in the membership world.

A new professional certification for membership leaders has just launched and we got the inside scoop first.

In the newest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Sarah Sladek to discuss the launch of the Membership Excellence Certification (MXC).

This conversation goes beyond the announcement. We dig into:

🔹 Why membership leadership deserves its own professional credential
🔹 What associations should be learning from this launch
🔹 The difference between certificate programs vs. true certifications
🔹 Why community and relationships are central to professional learning
🔹 What the future of membership strategy and engagement really looks like

If membership drives your organization’s mission, revenue, and community — this conversation will challenge how you think about the profession.

This is the first deep dive into MXC and what it could mean for the future of membership leadership.

🎧 Listen to the episode and join the conversation.

What do you think, should membership leadership have its own certification?

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Membership dues feel maxed out. But the financial pressure on associations keeps rising.

In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface.

This conversation explores:
▪️ Why dues increases are hitting resistance
▪️ How perception — not math — drives pricing success
▪️ When CPI helps (and when it hurts)
▪️ Why pricing needs to be treated as a governance discipline, not a reaction

🎧 Listen now, then weigh in:

Where is the biggest gap between price and perceived value in your organization?

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In the latest episode of the Association Transformation Podcast, Elisa Pratt of Brewer Pratt Solutions and Andrew Chamberlain of Elevated tackle a tough question for association and nonprofit leaders:

👉 Are foundations advancing mission and impact, or quietly draining time, money, and focus?

They dig into why foundations get created, why they’re so hard to unwind, and how leaders can honestly assess whether a foundation is truly adding value—or becoming a distraction.

This episode isn’t about easy answers. It’s a call to the sector.

💬 Have you seen a foundation work really well?
💬 Have you inherited one that wasn’t worth the squeeze?
💬 What lessons (good or painful) would you share?

🎧 Listen in, then chime in with your own stories.

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What happens when associations aggressively advocate for their members, while quietly shortchanging the professionals who make that advocacy possible?

In Episode 167, Elisa Pratt and Andrew Chamberlain unpack a timely and uncomfortable case from the UK that exposes a deeper, sector-wide challenge: how perceived value, power, and authority shape decisions about association staff compensation, governance, and respect. Using the current British Medical Association staff dispute as a lens, this conversation goes far beyond one organization, exploring reserves, volunteer decision-making, executive authority, cultural hierarchy, and the real consequences of undervaluing professional expertise.

This episode is a must-listen for CEOs, board chairs, finance committee members, and volunteer leaders who care about credibility, sustainability, and the future of association leadership.

Because advocacy starts at home, and how we treat our staff says everything about the values we claim to represent.

🎧 Listen now.

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Tired of expensive conferences with ten competing tracks, swag bags that collect dust, and exhibitors standing awkwardly behind tables? So is Gordon Glenister.

In this episode, the CEO of Membership World joins Andrew and Elisa to share his upcoming UK road show—a bold experiment in intimate, regional events designed around one question: How do we actually engage members in an increasingly noisy world?

Gordon breaks down what he's doing differently: → Four locations bringing content to members instead of making everyone trek to London → A pricing model that rewards participation (£60 if you commit to meeting with partners) → Repositioning suppliers as "experts" and embedding them in roundtables—not relegating them to the hallway → Capturing and sharing insights from every session so the learning doesn't die in your notebook

Whether you're rethinking your own conference model or just fed up with the status quo, this conversation is packed with ideas worth stealing.

P.S. 📣 Association Transformation is proud to be the official media partner for the Membership World Road Show. Dates run January 29 through February 10 across Birmingham, Manchester, London, and Glasgow. Details and registration at https://www.membershipworld.com/roadshow/ 

🎧 Listen now and join the transformation.

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As associations head into 2026, the pressure to prove relevance, sharpen focus, and deliver measurable member value has never been greater. In Episode 165 of Association Transformation, Andrew Chamberlain and Elisa Pratt are joined by Grant Carpenter of Raybourn Group International for a candid conversation about what association leaders must stop doing, start doing, and seriously rethink. From moving beyond pre-COVID benchmarks and sunsetting “sacred cow” programs, to redefining membership value, strengthening volunteer leadership, navigating increased competition, and confronting the growing impact of AI on member industries, this episode challenges boards and executives to get lean, lead with courage, and stay relentlessly member-focused as they position their associations for the next decade, not the last one.

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In this special holiday episode of Association Transformation, host Elisa Pratt is joined by Brewer Pratt Solutions' Client Solutions Coordinator Jess Bellamy for a candid conversation about the current job market in the association space. Fresh from completing an employee search that received over 400 applications, they pull back the curtain on the hiring process and share practical, no-nonsense tips for job seekers. 

From crafting effective cover letters to perfecting your resume, preparing for interviews, and knowing when (and how) to follow up, Elisa and Jess offer insider insights that can help candidates stand out in a competitive market. They discuss common mistakes that trip up otherwise qualified candidates, share what really catches a hiring manager's attention, and provide actionable advice for anyone looking to launch or advance their career in the nonprofit and association sector.

Whether you're actively job searching, considering a career transition into associations, or simply want to keep your application materials fresh, this episode delivers honest, practical guidance from two professionals who've just reviewed hundreds of applications and know exactly what works, and what doesn't.

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Susan Avery, CAE, CEO of the Performance Plastics Association, joins us to expose why trade associations have become the "forgotten format" in association management. With 28 years spanning both sides of the association world, Susan reveals critical differences between serving companies versus individuals that most "best practices" completely miss.

We discuss how the trade association CEO role has shifted from mission-driven to entrepreneurial, why governance models that work for professional societies fail for trade associations, and the unique challenges of industry consolidation and private equity. Susan challenges conventional wisdom, arguing we need to stop looking backward and start building governance and membership models for the future.

Big announcement: We're making 2026 "The Year of the Trade Association" with targeted research addressing the gaps ASAE and others have overlooked.

Essential listening for association executives ready to move beyond one-size-fits-all solutions.

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What happens when seasoned industry leaders become first-time association CEOs? In this episode, we sit down with Sandy Moore (Pet Advocacy Network) and Melissa Loner (National Society of Compliance Professionals), two executives who’ve made the bold leap from the private sector into nonprofit leadership.

From boardroom dynamics to member engagement, advocacy strategy to financial stewardship, they unpack the challenges, surprises, and superpowers that come from leading an association after serving as a member and board member, with perspective from the industry side of things.

🎤 Featuring candid reflections on:

• CEO expectations in nonprofit vs. industry
• Transitioning from peer to boss
• Building the right team for mission success
• Why passion and perspective matter

➡️ Tune in to hear how they're navigating the early days of the CEO role, and redefining what it means to be “qualified” to lead.

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Trust is under attack; from misinformation, disinformation, and even unchecked AI “truths.” In this powerful new episode of Association Transformation, Elisa Pratt and Andrew Chamberlain revisit their white paper Restoring Trust in Expertise and discuss how associations can become the custodians of credibility that our fractured world needs. With ASAE’s new Trust in Associations campaign making headlines, the duo explores what it means to practice radical transparency, verify what’s real, and bring people together across divides. Listen in for a candid conversation about how associations can reassert their public purpose and rebuild confidence in expertise; one fact, one member, and one mission at a time.

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What if you could build an association from scratch? No inherited bylaws, no legacy structures, no forever committees, just purpose and potential. In this episode, Elisa and Andrew welcome Matt Ott, Executive Director of the Outsourced Professionals Association, to explore what it means to create a new kind of membership organization for a changing world of work. From fractional executives and freelancers to advocacy for independent professionals, the conversation dives into mental health, startup governance, and the stigma still attached to the “gig economy.” This is association innovation in real time. Don’t miss it!

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Dying for Relevance, Zombie Members, Toxic Boards & Other Association Nightmares

From members who vanish into thin air, to boards behaving monstrously, to the creeping dread of dying for relevance, this year’s fright fest uncovers the real terrors haunting associations. 👻🧟‍♀️ Whether it’s zombie members shuffling along, toxic leaders spreading their curse, or the sector itself gasping for life, the horrors are all too real.

Tune in if you dare as Association Transformation pulls back the cobwebs, resurrects bone-chilling stories from the field, and arms you with stakes, garlic, and just enough survival strategies to keep your mission alive. 💀🦇

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What really drives leadership decisions? Data, ethics, or a good hard look in the mirror? 🤔 In our latest episode, we dive into the Institute of Leadership’s new Leading into the Future report and wrestle with change fatigue, the “talent tightrope,” and whether “business as usual” is really dead (spoiler: it’s not. We still need to keep the lights on💡). We even debate the perils of “keeping up with the tech Joneses” and forced innovation burnout.

Plenty of laughs, a few eye-rolls at survey design, and some very real takeaways for association leaders navigating 2026. Tune in. You’ll feel seen, challenged, and hopefully a little entertained. 🎙️

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In Episode 157 of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain tackle one of the most uncomfortable, but increasingly urgent, realities in association life: the mistreatment of volunteers and staff by volunteers, board members, and even peers. From midnight phone calls and casual abuse to gossip, blurred boundaries, and outright boardroom bullying, this candid conversation unpacks why such behavior persists and what leaders can do about it. With practical insights on codes of conduct, whistleblower policies, staff training, and the courage to say “no,” this episode is a must-listen for anyone navigating the complex intersection of volunteerism and professionalism.

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Is your digital content reaching everyone? In Episode 156 of Association Transformation, Elisa Pratt goes solo to tackle a vital and often overlooked conversation on digital accessibility and ADA Section 508 compliance, with special guests Elisa Cohen and Prudhvi Mandava of Schatz Strategy Group. Together, we unpack how compliance is more than a legal requirement but a strategic advantage for associations and nonprofits. From avoiding common digital barriers to embedding inclusive design in content strategy, this episode reframes accessibility as an opportunity to boost engagement, SEO, and overall user experience. And don’t miss the exclusive Accessibility Roadmap resource from Schatz, a practical guide to help your organization move from compliance to connection and build digital spaces where all communities can thrive.

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In Episode 155 of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain welcome Mark Athitakis, Contributing Editor at Associations Now, the flagship digital publication of ASAE.

Mark pulls back the curtain on the stories behind the stories, sharing:

✅ How he translates complex topics like governance, membership, technology, and events into accessible insights for association leaders
✅ The tension between print versus digital and what associations risk losing when abandoning tangible member connections
✅ Why governance challenges are really crises of alignment (and why we keep revisiting the same issues)
✅ His candid take on AI in content generation and why “human in the loop” creativity still matters most

If you’ve ever read Associations Now and wondered about the mind behind the byline, this is your chance to hear from Mark directly.

🎧 Listen now!

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Join us for Episode 154 of Association Transformation, where co-hosts Elisa Pratt and Andrew Chamberlain sit down with Beth Eagle, Chief Finance & Operations Officer at the Smart Electric Power Alliance (SEPA), to unpack what it really takes to juggle CFO and COO responsibilities in today’s association landscape.

Beth shares candid insights on:

✅ Balancing financial stewardship with operational strategy
✅ Revenue diversification beyond dues—including trade shows and acquisitions
✅ Building trust with boards and CEOs through transparency and scenario planning
✅ Why CFO/COO roles are often the “jack of all trades” that make associations thrive

Whether you’re a CEO dreaming of more strategic bandwidth, a finance pro navigating operations, or a board member seeking perspective, this episode is packed with lessons you can apply right away.

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Recorded live from their Autumn 2025 leadership retreat, Elisa and Andrew tackle a big question: are membership dues dead? They unpack the flaws of the annual renewal model, the pull of subscription-style approaches, and the tension between value, belonging, and revenue. In the context of declining memberships and contemporary economic realities, they argue for bold scenario planning toward 2030 and beyond, plus share plans for a new white paper and even a “fake association” case study.

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In this special episode of Association Transformation, Andrew and Elisa reflect on their very first Governance as Leadership Retreat. Over two days, CEOs, board chairs, and senior leaders came together to dig deep into the realities of governance: the horror stories, the successes, and the uncomfortable truths about what really drives board performance.

We unpack the recurring themes: why relationships matter more than structures, how ego undermines purpose, the challenge of accountability, and why governance should be seen not as administration, but as a leadership discipline. From absentee board members to the vital role of trust between staff and volunteers, we share highlights, insights, and practical lessons from an intensive, candid, and energising experience.

Whether you’re a seasoned chair, a new trustee, or a chief executive navigating board dynamics, this conversation offers fresh perspective on how to make governance a genuine driver of organisational success.

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Welcome back!! In this episode Elisa and Andrew sit down with guest Jane Zaretskie, CAE to unpack the essential strategies behind real, lasting membership growth. Forget the flashy trends, Jane takes us back to the foundations of recruitment and retention with practical insights from her award-winning work and recent transition to an AMC environment.

From simplifying the join process to prioritizing data integrity and real value for all (not just new) members, we explore what truly drives membership in today’s ever-evolving landscape.

➡️ Whether you lead engagement, manage membership, or support strategy, this conversation is a must-listen for anyone looking to strengthen their association’s core.

🎙️ Tune in now here or on your favorite podcast platform and read Jane’s article Back to Basics: How Associations Can Strengthen Membership in Uncertain Times.

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We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 123 from November 2024.

In Episode 123 of the Association Transformation podcast, we explore the power of constructive conflict. Of course, not all conflict is created equal: Learn about task-driven, destructive, and process-driven conflicts. Turns out trust just might be the foundation that turns disagreement into innovation. Yes we disagree, yes we argue, but Andrew and Elisa master the trinity of conflict management: self-awareness, emotional discipline, and open communication. We recap our recent workshop, helping participants discover they weren't alone in these challenges - and neither are you! Ready to transform your team's approach to conflict? It's as easy as [episode] 123!

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We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 111 from this time last year.

Join Elisa and Andrew as they welcome podcasting guru Mike McAllen, founder of Podcasting4Associations. Discover how podcasts can revolutionize member engagement, provide value, and become a powerful tool for your association. From content strategies to production tips, Mike shares invaluable insights gained from years of experience in the industry. Whether you're considering starting a podcast or looking to improve your existing one, this episode offers practical advice and inspiration for associations of all sizes. Tune in to learn how you can harness the intimate medium of podcasting to connect with your members and become the voice of your industry.

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We're taking a break for the summer but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 4, Episode 73 from April 2023.

 Maddie Grant, Culture Designer with Propel, joins the Association Transformation family for a deep dive into culture with Elisa and Andrew. A commitment to maintaining a strong, positive organizational culture is no longer an optional soft skill. From internal staff culture to member and volunteer culture, it doesn’t have to be scary or overwhelming. Maddie walks us through measures of cultural disfunction and success, defines important cultural markers, explains employee net promoter scores and the difference between a cultural assessment and engagement analysis. We hope episode 73 is the first of many conversations that pull back the curtain on the spectrum of organizational culture within the nonprofit sector.

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We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 118 from October 2024.

Elisa and Andrew sit down with renowned reputation management expert Anthony Huey, CEO and Founder of Reputation Management and Communicate Clearly. Learn about the critical importance of verbal communication in the age of AI, the art of building trust, and why being intentional in every interaction - whether face-to-face or virtual - can set you apart in today's fast-paced world. They explore the changing landscape of effective communication, managing crises, and enhancing everyday conversations. Anthony shares insights on how organizations can navigate the evolving digital environment while maintaining authentic connections with members, clients, and colleagues. Tune in now and discover how to strengthen your communication strategy!

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We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 3, Episode 63 from September 2022.

Constructive relationships amongst association leadership are fundamental to an organisation's success but too often we've seen tensions emerge between volunteer leaders and association professionals. Unless we invest in our relationships, it can be far too easy for an association's leadership team to descend into an emotional quagmire. Elisa and Andrew explore the reasons why these tensions can exist and examine what can be done to ensure relationship success.

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We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 4, Episode 70 from February 2023.

You’ve heard the debate: Association CEOs should come from industry. Others insist the chief staff executive should be a tested nonprofit leader. Well, we found a unicorn who breaks all the stereotypes. Elisa and Andrew are joined by Terry Baker, CEO of the Society of American Foresters, who reminds us that leadership success isn't based on industry versus association but rather the intentional combination of both. Oh, and he shares his leadership secret of “puppy proposals"...

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🎉 150 episodes and still surviving!

In our milestone episode, Surviving Nonprofits, we’re joined by Survivor winner and nonprofit leader Ethan Zohn to talk scaling global impact, building better boards, and leading through challenge and change.

From grassroots to governance, this episode brings the best of what Association Transformation has delivered for 150 episodes: real talk, tough questions, and transformational ideas for association and nonprofit leaders.

🎙️ Tune in, celebrate with us, and get ready to rethink what it takes to thrive in the mission-driven world.

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🎧 The Credibility Crisis: Can Associations Rebuild Trust in a Post-Truth World?
📄 New White Paper Alert: Restoring Trust in Expertise

In a world drowning in misinformation, eroding trust, and self-declared "experts," can membership organizations reclaim their role as guardians of truth and professional integrity? In our latest episode of Association Transformation, we unveil our new white paper and explore the historical, societal, and strategic role associations must play to rebuild credibility in a post-truth era. We dive deep into the threats of epistemic pollution, the pitfalls of certification as a business model, and the leadership required to restore trust — from boardrooms to community listservs.

🧭 This isn’t just commentary. It’s a call to action.

🎙️ Listen now, read the paper, and join the conversation on how associations can lead with integrity in uncertain times.

Download our white paper at https://associationtransformation.org/restoring-trust. 

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Join us for a hot mid-year conversation as we take the temperature on where associations really stand in 2025. We dive into the reality of AI adoption—why the gap is widening between early adopters and everyone else, and how technical discussions are keeping members from getting started with AI basics. We also tackle the mounting pressure on associations to constantly innovate and the artificial narrative that "everyone else is doing amazing things." Plus, we discuss the ongoing challenges with board-staff relationships, the importance of managing expectations, and why taking time to gain perspective might be the most important thing you do in the second half of this year. It's a honest look at the state of our sector, complete with practical advice for navigating the rest of 2025 without burning out.

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Elisa and Andrew are on the road this week but we don't want you to go without your weekly dose of AT!! So here's a Season 4 episode we released back in November 2023. We'll be back soon but until then, put your members and your mission first!!

We’re thankful for our #boardofdirectors . . . aren’t we?? Let’s talk about the challenges and complexities of board culture in #associations. Join Andrew and Elisa for this real and necessary Association Transformation episode where they share their hopes and concerns about professionalism on #nonprofit boards and historical approaches to leadership. Maybe you can put board education, training, qualification criteria, and a focus on organizational interests (rather than individual roles) on your Christmas list 😊

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Why do associations struggle with something as fundamental as branding? In this eye-opening episode of Association Transformation, hosts Andrew Chamberlain and Elisa Pratt welcome Tom Silva, Principal of Silver Brand and author of "The Challenge of Association Branding," to unpack the unique obstacles facing membership organizations. From volunteer governance structures that create decision-making bottlenecks to the multi-dimensional member experience that goes far beyond functional benefits, Tom reveals why traditional branding approaches fall short in the modern and future-focused association space. Discover how to move beyond logos and taglines, improve generic messaging that speaks to no one, learn the difference between marketing (the story you tell) and brand (the story your customers tell about you), and explore practical frameworks like the "minimum viable brand" approach that can help your organization create authentic, experience-driven connections with members. Whether you're facing industry disruption. Can’t define your value proposition or simply haven't held up the mirror in a while, this conversation provides actionable insights for associations ready to transform their brand strategy from the inside out.

Download Tom's new e-book entitled "The Challenge for Association Branding" for free at https://www.silvabrand.com/. 

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Ever wondered what happens when 400+ volunteers spread across 44 committees becomes an organizational nightmare? Our latest Association Transformation episode features Angela Davis, CEO of the Society for Pediatric Radiology, who tackled this exact challenge head-on.

Join hosts Elisa Pratt and Andrew Chamberlain as they dive into Angela's strategic approach to governance transformation—and why medical associations present unique challenges when it comes to committee restructuring.

In this candid conversation, you'll discover: ✅ How to build the business case for committee consolidation ✅ The art of managing expectations during governance changes ✅ Why "being on a committee doesn't mean you're engaged" ✅ Strategic approaches to combining committees without losing volunteers ✅ The power of transparency and phased implementation

This isn't just about cutting committees—it's about creating more meaningful volunteer experiences and operational efficiency. A must-listen for any association leader drowning in governance complexity.

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What if the best leaders aren't born but made? 🤔 Join hosts Andrew Chamberlain and Elisa Pratt as they dive deep with authentic leadership expert Jennifer Jensen, author of "Developing Authentic Leaders."

🔍 Key takeaways: → Why 90% of leaders suppress their "hidden treasures" at work → How to spot invisible leadership potential in your volunteers → The truth about imposter syndrome (spoiler: even experts feel it!) → Moving beyond personality tests to real self-awareness

Perfect for nonprofit executives, association leaders, and anyone working with volunteer boards who want to unlock authentic leadership potential.

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Join Andrew and Elisa as they preview the Association Transformation Governance & Leadership Executive Retreat, happening September 3-4, 2025 in Berkshire, UK! After five years of collaboration and extensive consultation with association leaders, they're launching this groundbreaking retreat designed specifically for CEOs, executive directors, and board chairs who want to move beyond reactive crisis management to proactive leadership excellence. This isn't your typical executive education – it's a carefully curated experience that embodies their core philosophy that "governance is leadership." With only 20 spots available and multiple Q&A sessions scheduled through summer 2025, this retreat promises to transform how association leaders navigate today's complex challenges. Whether you're a seasoned executive or aspiring board leader, discover how this collaborative approach to professional development could be the game-changer your organization needs. Don't miss their candid discussion about building something truly special for the association community – and yes, there might be branded merchandise involved!

Download the retreat brochure at https://associationtransformation.org/executive-retreat.

Ready to register? Visit https://www.eventbrite.com/e/governance-as-leadership-an-association-transformation-executive-retreat-tickets-1370204341069?aff=ebdsshcopyurl&utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=organizer-profile&utm-share-source=organizer-profile. 

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Fresh off the heels of ASAE's 2025 MMC+Tech Conference in Washington, D.C., Elisa is back with stories, insights, and a few spicy takes. From packed-out sessions on member behaviour (shout out to Rachel Mace) to memorable conference elements and delicious macarons. Elisa and Andrew dive into what resonated—and what didn't. Is AI really a hot topic anymore or just the “now normal”? Did we get enough of the original M and M? Elisa shares her first-timer impressions of MMC+Tech, observations on the equalizing effect of standardized vendor spaces, and a discussion of how vendors and consultants are treated in the association space (those colored name badges aren't helping). This episode offers equal parts recap and real talk about showing up, leading, and learning in the association world—especially when straddling the line between insider and outsider.

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In this energizing episode of Association Transformation, we welcome Rachel Mace, Director of Customer Experience at Association Analytics—and just four houses down the street! From her upcoming solo session at ASAE’s MMC Conference to her bold take on how associations misuse surveys, Rachel brings a fresh and practical perspective on engaging members through their actions, not just their answers. Discover why “You Asked, We Listened” should be more than a tagline, how community sentiment is your new secret weapon, and why breaking down internal data silos might just save your association. Tune in for insights, laughs, and a serious challenge to the status quo.

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In this candid conversation, hosts Elisa Pratt and Andrew Chamberlain challenge the relentless pursuit of new ideas and constant change in association management. They explore how organizations often chase innovative strategies without implementing existing solutions, leading to instability rather than growth. The hosts propose that in today's turbulent environment, associations might benefit more from stability and consolidation than continuous transformation. They advocate for focusing on "the donkey work" - the unglamorous but essential tasks of data management, resource optimization, and purposeful prioritization. The episode offers a refreshing counterpoint to motivational business literature, suggesting that success comes not from new philosophies but from execution, perspective, and the courage to do less and do it exceptionally well.

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It's more than just a month! Elisa and Andrew discuss moving beyond traditional volunteer appreciation to sustainable volunteer management. In this episode of Association Transformation, they explore the unique challenges of membership organizations' reliance on volunteers, introducing a three-part approach: elevating volunteers as experts, celebrating their contributions, and providing meaningful rewards. They critique the "pay to volunteer" mindset while advocating for micro-volunteering opportunities that respect members' time. They emphasize the critical need to professionalize volunteer management by integrating it into organizational strategy, providing proper training for both staff and volunteers, and creating year-round appreciation practices rather than limiting recognition to designated periods like Volunteer Appreciation Month.

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We're taking a break for a couple of weeks but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return. 

Next up, we're going right back to Season 2, Episode 32 from May 2021 when Elisa and Andrew discussed the importance of failure and its role in our growth as association leaders.  

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We're taking a break for a couple of weeks but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return, starting with our milestone 100th episode from May 2024.

Join us for a momentous milestone as the Association Transformation podcast reaches its 100th episode! From pivoting to provocative, Elisa Pratt and Andrew Chamberlain have been at the forefront of driving the most crucial conversations in the nonprofit and association space. In this special episode, we reflect on what nonprofits truly mean to us, revisit our favorite guests and the most impactful discussions, and share our aspirations for the future. Prepare for an unforgettable journey as Elisa and Andrew take you on a captivating field trip around Washington DC, delving into the heart of the association community. Each week, our hosts have the privilege of engaging with a diverse array of global experts in association leadership, fostering a transatlantic dialogue that propels the impact and evolution of nonprofit organizations. Through in-depth explorations of the issues, topics, challenges, and opportunities facing associations, the Association Transformation podcast has become an indispensable resource for industry professionals. Don't miss this landmark episode as we celebrate 100 episodes of transformative conversations!

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What happens when the person at the head of the table doesn’t feel like they belong there? In this episode of Association Transformation, we welcome back Simon Forrester, Chief Executive of the Cast Metals Federation, for a candid conversation about imposter syndrome at the highest levels of leadership. From “faking it” in boardrooms to building confidence through curiosity, Simon shares real stories, lessons learned, and why vulnerability might just be a leader’s greatest strength. Whether you're an association exec, a board member, or just someone who's ever questioned, “Am I good enough for this?”, this episode is for you.

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In this revolutionary episode, host Elisa Pratt uncovers how Nicole Crabtree orchestrates UST's impressive educational ecosystem. Nicole reveals the project management magic behind delivering 200 free events annually, explaining how Asana automation eliminates decision fatigue and maintains consistency. Listeners will learn why panel discussions featuring association professionals create the most engagement, how strategic interaction is "baked in" to virtual formats, and why Wednesday at 1pm yields the highest attendance. The conversation takes an unexpected turn when Nicole shares her personal liberation story of rehoming the family ducks—a perfect metaphor for knowing when to scale back and say "no" to preserve quality in both professional and personal life.

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What does effective, humble and self-aware leadership look like? Join hosts Elisa Pratt and Andrew Chamberlain as they welcome Ellen Daniels, CEO of the British Compressed Gases Association and 2025 WiTA Powerlist honoree. Ellen, who became CEO at just 29, shares candid insights on creating a leadership culture built on humility and self-awareness. From making confident decisions under pressure to fostering open feedback, she discusses how authentic leadership transforms organizations. Whether you're navigating difficult personalities, growing your team, or seeking to develop your own leadership style, Ellen offers practical wisdom on balancing confidence with humility. Discover how modern association leadership has evolved and what truly matters when leading today's complex organizations.

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Stop hiding your AI usage "under the desk" and learn practical implementation strategies that won't sacrifice authentic member connections. Andrew and Elisa are joined by Your Nerdy Best Friend, Beth Z. who shares how to identify your existing AI power users, organize an effective "AI Day" for your team, and navigate the flood of new tools without getting overwhelmed. Whether you're struggling with AI policies or wondering which chatbot features actually deliver value, this Association Transformation conversation cuts through the noise with actionable insights for association professionals. A must-listen for leaders who want to embrace innovation while keeping their members—and mission—at the center of everything they do.

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Just released! In Episode 135 of Association Transformation, hosts Elisa Pratt and Andrew Chamberlain sit down with Carter Lyons from LeadingAge Virginia for a refreshingly honest conversation about what we're getting wrong in member engagement. More than "40 under 40" lists and special young professional groups, Carter challenges us to see members as individuals first, not by any one demographic they fall into. Drawing from her experience in aging services, she offers a compelling perspective: "There's no magic when you turn 41 that suddenly means you know everything." The trio explores how authentic connections create stronger communities and why passionate members become your best recruitment ambassadors without even trying. This episode will transform how you think about building truly inclusive member experiences by helping the people involved move forward, no matter their career phase, or years of experience.  

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In this candid conversation sparked by a governance-related nightmare, Elisa and Andrew dive into the challenges of board confidentiality and organizational culture. From unpacking the true meaning of the Chatham House rule to exploring why board members might "play nice" in meetings but undermine decisions behind the scenes, this episode offers crucial insights for association leaders. Join them as they discuss the delicate balance between transparency and confidentiality, the importance of creating space for constructive conflict, and how these dynamics impact strategic planning. They also tease their upcoming IMPACT leadership symposium, designed to help association executives and board chairs tackle these complex cultural challenges. Whether you're a board member, executive director, or association professional, this honest discussion about governance culture will resonate with your experiences and offer fresh perspectives on building trust in leadership.

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Join Andrew and Elisa as they explore how associations can harness the power of industry research to drive member value and organizational growth. Analyzing the latest industry reports, they highlight opportunities for associations to differentiate themselves through quality data analytics. The conversation provides practical insights on investing in market research, understanding member needs, and building sustainable revenue streams through thought leadership. Whether you're considering a new research initiative or looking to enhance your existing data strategy, this episode offers valuable perspectives on making research a cornerstone of your association's value proposition in 2025.

Here are links to the two specific reports we reference: 

1.  GrowthZone 2025 Annual Association Survey Results
2. Marketing General Incorporated's (MGI) 2025 Association Outlook Report

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This week we welcome back Gordon Glenister, CEO of Membership World, reflecting on the outcomes of their recent AI Hackathon. AI is rapidly evolving, as is its potential for how we maximise its use in association management, and whilst the opportunities are seemingly limitless, there are definitely many lessons to learn from the immersive experience of the Hackathon, including the comparative performance of the various tools, their varying levels of maturity, the increasing significance of high-quality prompting, and the benefits of standardising the use of AI within teams. As you explore AI tools, listen to our latest episode and join us as we seek to advance AI in associations.  

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In this engaging episode, Elisa is joined by guest co-host Kevin Couling, who returns to the pod to give us his insider's perspective on climate action and what it means for associations. He breaks down the recent COP29 climate conference, highlighting practical ways associations can take meaningful action regardless of global politics. Kevin offers valuable insights on how organizations can approach climate change as a business risk rather than a political issue and shares actionable steps for association leaders who want to become more climate-literate. Whether your members are ahead of or behind on climate initiatives, this episode provides clear guidance on how associations can create safe spaces for collaboration and drive positive change. Don't miss this accessible conversation that demystifies climate action for association professionals.

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Elisa welcomes Membership Bespoke co-founders Dennis Howes and Daniel Goddard for the 130th episode Association Transformation. Dive into the critical world of talent acquisition for membership organizations. From transforming hiring timelines to navigating post-pandemic workplace expectations, discover how modern recruitment practices are evolving to meet the unique needs of associations. Whether you're an association leader planning your next hire or a professional eyeing a career in the membership sector, this episode offers invaluable insights on finding and retaining the right talent to drive your mission forward.

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When does diplomatic leadership cross the line into artificial harmony? In this compelling episode, Andrew and Elisa explore the delicate balance between candor and courtesy in association leadership. From board-executive relationships to organizational transformation, they unpack why honest conversations have become increasingly difficult and how to break through the culture of artificial agreement. Drawing from their extensive experience, they offer insights on leading with integrity while navigating complex organizational politics. Essential listening for association executives and board members who want to foster authentic, mission-driven leadership conversations.

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On this episode of Association Transformation, hosts Elisa Pratt (CEO, Brewer Pratt Solutions) and Andrew Chamberlain (Managing Director, Elevated) welcome Dr. Marc Reid, author of "You Are Not a Fraud," to reframe imposter syndrome as "imposter phenomenon" - a natural response to growth rather than a psychological ailment. Particularly relevant for association executives leading industries outside their expertise, this conversation explores transforming self-doubt from paralyzing to motivating. Dr. Reid shares practical tools like the "CV of Failures" exercise while discussing why 20% of professionals keep these feelings hidden. Whether you're a board member, staff leader, or consultant, dive into fresh perspectives on authentic leadership with three engaging international voices in association management.

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Join us for Association Transformation’s year-end review as we reflect on the challenges and victories across the association sector in 2024. From managing hybrid work realities to governance as leadership, we explore what made the previous 12 months both exhausting and enlightening. Looking ahead to 2025, we discuss key focus areas, including trust and expertise in membership organizations, systems thinking for holistic member experiences, governance as leadership development, and managing expectations in an increasingly demanding environment. 

Thank you for being part of our journey this year. We're taking a short break and will return on January 6th, 2025, ready to tackle new challenges and opportunities in the association sector.

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Get ready for a paradigm shift in change management! Join Andrew, Elisa, and special guest Michael Randel as they unpack the surprising gift of resistance and its crucial role in organizational transformation. Discover how embracing resistance can lead to more effective leadership, stronger stakeholder engagement, and ultimately, more successful change initiatives in this must-listen episode of Association Transformation.

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After returning from a transformative week in Manila, concluding the inaugural Certificate in Association Governance program, hosts Elisa and Andrew reflect on the universal challenges and opportunities in nonprofit governance. Fresh from their experiences teaching association professionals in the Philippines, they explore why mastering governance is the crucial first step in tackling broader ESG initiatives. They share insights from their international cohort of learners and discuss plans to expand the certification program globally in 2025. This engaging conversation demonstrates how effective governance transcends borders and serves as the foundation for organizational leadership, while providing a glimpse into the future of association management education.

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🎙️ In this compelling episode of Association Transformation, Elisa Pratt hosts this important deep dive solo and takes on one of the most pressing challenges facing trade associations today: industry consolidation. Joined by Rob Paterkiewicz (Selected Independent Funeral Homes) and Leann Shepp (American Bankers Association), the conversation reveals how associations are adapting to dramatic marketplace changes as private equity and corporate acquisitions reshape their membership landscapes. From the banking sector's "bank-a-day" consolidation rate to the funeral home industry's struggle to maintain independent ownership, these association leaders share candid insights about evolving membership models, dues structures, and the creative ways they're supporting members through transitions while staying true to their missions. This frank discussion explores not just the challenges of consolidation, but also the opportunities it presents for associations to reimagine their value proposition and service delivery in an increasingly consolidated world.

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In Episode 123 of the Association Transformation podcast, we explore the power of constructive conflict. Of course, not all conflict is created equal: Learn about task-driven, destructive, and process-driven conflicts. Turns out trust just might be the foundation that turns disagreement into innovation. Yes we disagree, yes we argue, but Andrew and Elisa master the trinity of conflict management: self-awareness, emotional discipline, and open communication. We recap our recent workshop, helping participants discover they weren't alone in these challenges - and neither are you! Ready to transform your team's approach to conflict? It's as easy as [episode] 123!

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Join Andrew and Elisa as they dive deep into the realities of association engagement with Nikki Walker, Global VP at MCI Group, unpacking the revealing insights from the 2024 Association Engagement Index (and some 2022 comparisons). Discover why younger members are less likely to advocate for associations, learn strategies to personalize member experiences and explore the innovative 'engagement loop' that could revolutionize how organizations interact with their communities. Don't miss this essential conversation that challenges traditional approaches and offers practical solutions for associations looking to thrive in an evolving landscape.

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On this week’s episode we welcome Gordon Glenister, Founder and CEO of Membership World, to discuss the groundbreaking AI hackathon set for January 2025. Learn how AI is revolutionizing membership engagement, recruitment, and growth, and why practical, hands-on learning is crucial in this rapidly evolving landscape. Gordon shares his vision for an interactive event where association professionals can experiment with AI tools, tackle real-world challenges, and learn from each other. Whether you're an AI novice or an early adopter, this conversation will inspire you to embrace the transformative power of artificial intelligence in your association. Tune in now and join the conversation that's shaping the future of membership organizations! Register for the AI Hackathon at https://membership-world.idloom.events/ADVANCE-AI-a-Membership-World-hackathon

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It's that time of year again, when things go bump in the night! Elisa and Andrew once again tell their Halloween horror stories and reflect on the chilling tales of terror that have haunted them since last All Hallows Eve. 👻🎃🧟‍♂️

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It was International Podcast Day on September 30, and association podcasters from around the globe have come together for an epic mashup! Get ready for a fun, insightful, and slightly chaotic episode where top association podcast hosts share their stories, tips, and a few behind-the-scenes bloopers. Whether you're already a podcast enthusiast or thinking about starting a podcast for your association, this episode has everything—from inspiration and tech tips to future trends and hilarious bloopers. Listen in for an engaging chat, unexpected moments, and some expert advice on making your association podcast stand out. 

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Join us for an energizing conversation with TEDx speaker and social media guru Robin (@robbinmarx) Nathaniel on the latest episode of Association Transformation! Robin shares game-changing insights on leveraging social media for nonprofit fundraising, emphasizing the power of storytelling over constant solicitation. Learn how to create donor avatars, choose the right platforms, and even dip your toes into AI-assisted content creation. Whether you're a social media novice or looking to refine your strategy, this episode offers practical steps to amplify your nonprofit's mission and connect with supporters in meaningful ways. Don't miss Robin's infectious enthusiasm and actionable advice for transforming your social media approach!

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Elisa and Andrew sit down with renowned reputation management expert Anthony Huey, CEO and Founder of Reputation Management and Communicate Clearly. Learn about the critical importance of verbal communication in the age of AI, the art of building trust, and why being intentional in every interaction - whether face-to-face or virtual - can set you apart in today's fast-paced world. They explore the changing landscape of effective communication, managing crises, and enhancing everyday conversations. Anthony shares insights on how organizations can navigate the evolving digital environment while maintaining authentic connections with members, clients, and colleagues. Tune in now and discover how to strengthen your communication strategy!

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Andrew and Elisa take you along for a ride through their lively journey to Richmond for the Virginia Society of Association Executives (VSAE) Fall Summit. In this episode, they share insights from their sessions on strategic planning and partnership development, revealing surprising revelations about board practices and the diverse interpretations of partnerships in the association world. With a blend of humor, expertise, and candid observations, our hosts offer a behind-the-scenes look at the conference, from networking adventures to culinary discoveries. Whether you're an association professional or simply curious about the inner workings of these organizations, this episode promises valuable takeaways and entertaining banter that will leave you both informed and amused.

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In this episode of Association Transformation, Elisa and Andrew are joined by longtime association expert Matty Rubenstein to challenge the traditional “three pillars” model that has long-defined associations—community, knowledge, and convening. Together, they explore how associations can break free from these silos and create direct, measurable impact in today’s rapidly evolving landscape. From shifting organizational mindsets to exploring innovative solutions, this conversation is a forward-thinking look at the future potential of associations. Tune in for fresh insights and actionable ideas that push beyond the conventional approach!

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Andrew and Elisa unpack their latest white paper, 'The Association Ecosystem: A Systems Perspective on Organizational Effectiveness.' This engaging episode explores systems thinking in association management, examining its real-world applications, potential hurdles, and how it can reshape strategic planning. Discover the process of mapping your organization's system, the necessary cultural shift, and why viewing your association as an interconnected ecosystem could unlock greater impact and resource efficiency. From seasoned CEOs to those new to systems thinking, this conversation offers valuable insights on transforming association leadership. Tune in to reimagine your organization's future and learn how a systems approach could revolutionize your management style.

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Join hosts Elisa Pratt and Andrew Chamberlain as they welcome Richard Lambert, Senior Consultant for Pragmatix Advisory, to dive deep into the intricacies of the UK's political environment. With a significant majority in Parliament for the new Government, Richard shares invaluable insights on how associations can effectively lobby and influence policy. From cultivating relationships with civil servants to leveraging member expertise, this episode offers a masterclass in political engagement for trade associations. Whether you're a seasoned lobbyist or new to government affairs, you'll gain practical strategies to amplify your industry's voice in the corridors of power.

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No one seems to talk honestly about succession. So Andrew and Elisa will. This week they dive deep into the often-neglected world of board succession planning. Brace yourself for a no-holds-barred discussion as these governance gurus challenge common misconceptions and offer practical insights. From debunking the "warm body" effect to exploring the selfish motivations behind volunteering, Andrew and Elisa leave no stone unturned. They tackle thorny issues like term limits, the role of nominating committees, and the delicate balance between experience and fresh perspectives. Whether you're a seasoned board member or an association executive, this episode is your roadmap to building a robust leadership pipeline and ensuring your organization's future success. Don't miss this chance to transform your approach to board succession – your association's future depends on it!

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We welcome special guest Chris Huizenga, Director of Professional Development at the Chicago Association of Realtors and co-founder of Desklight. Building on the findings of our microlearning whitepaper, Chris challenges traditional notions of educational offerings and shares innovative strategies for creating member value. Learn why education should be at the core of your association's mission, how to compete in a crowded market, and why failure might be your best teacher. From rethinking curriculum design to leveraging technology, this episode offers practical insights for associations looking to transform their educational programs. Don't miss this chance to reimagine professional development and position your association for success in 2025 and beyond.

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Join Elisa and Andrew for the 111th episode of Association Transformation as they welcome podcasting guru Mike McAllen, founder of Podcasting4Associations. Discover how podcasts can revolutionize member engagement, provide value, and become a powerful tool for your association. From content strategies to production tips, Mike shares invaluable insights gained from years of experience in the industry. Whether you're considering starting a podcast or looking to improve your existing one, this episode offers practical advice and inspiration for associations of all sizes. Tune in to learn how you can harness the intimate medium of podcasting to connect with your members and become the voice of your industry.

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Join Elisa and Andrew as they tackle the challenging topic of difficult conversations in the association space. This candid discussion explores why people avoid tough talks, how to approach them constructively, and the importance of data-driven communication. Whether you're dealing with board evaluations, staff issues, or member concerns, our hosts offer practical insights on maintaining professionalism, ensuring psychological safety, and fostering a culture of open dialogue. Don't miss this valuable episode that will help you transform challenging interactions into opportunities for growth and improvement in your association.

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Join hosts Elisa and Andrew as they dive into the world of association globalization with guest expert Sylvia Gonner from CultureWiz. In this eye-opening episode, Sylvia shares invaluable insights from ASAE's new Going Global Toolkit, discussing how associations can strategically expand their global reach. Learn about the five A's test for global appeal, the importance of developing a global mindset, and practical tips for overcoming cultural and logistical challenges. Whether you're considering international expansion or looking to refine your existing global strategy, this episode offers essential guidance for association leaders navigating the complexities of the global marketplace.

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Join Andrew and Elisa as they dive into the evolving landscape of association events with expert guest Katherina Breen of Breen Consulting. In this eye-opening episode, discover how associations can leverage their unique advantages to drive event innovation and revenue growth. Katrina shares invaluable insights on balancing member value with commercial opportunities, managing risk in event portfolios, and adapting to post-pandemic realities. Learn why associations are perfectly positioned to excel in the events space and how to stay ahead of for-profit competitors. Get practical tips for analyzing your current event portfolio and aligning events with your association's overall strategy. Whether you're looking to optimize current events or explore new frontiers, this episode is packed with actionable strategies for association leaders ready to transform their event business model.

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Join Elisa and Andrew as they sit down with Octavio 'Bobby' Peralta of the Philippine Council of Associations and Association Executives (PCAAE) to discuss an exciting new opportunity for association leaders. In order to demystify and bring to fruition a new global vision for association governance, they unveil the Certificate in Association Governance program. This new 4-month online course designed to enhance the skills of board members, trustees, chief executives, and staff in associations and nonprofits will launch in September. This episode of Association Transformation details Bobby’s background and passion for nonprofits and previews the program, which aims to professionalize association governance in the Philippines and beyond. Listen as they explore the course structure, its potential impact on the sector, and how it complements PCAAE's existing educational offerings. Whether you're a seasoned association professional or new to the field, this episode offers valuable insights into the future of #associationleadership and governance.

View the Course Guide. 

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Listen to our new and thought-provoking episode of Association Transformation as we challenge conventional wisdom and explore the critical role of foresight in association leadership. Elisa and Andrew sit down with Jeff De Cagna, Executive Advisor at Foresight First LLC, to discuss the evolving concept of the board's duty of foresight. Discover why "future-proofing" is a myth and learn how to cultivate fit-for-purpose boards that can navigate uncertainty with confidence. Jeff shares insights from his decades of experience, challenging us to move beyond the distracting pursuit of "relevance" and instead focus on ethical, anticipatory leadership that serves future generations. Whether you're a seasoned board member or an association executive, this episode offers fresh perspectives on steering your organization through the complexities of our rapidly changing world. Tune in for a compelling conversation that will reshape how you think about governance and organizational resilience.

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Join us for a candid conversation on the Association Transformation podcast as we tackle the often overused yet critical topics of wellness, burnout, and organizational culture in the association space. Co-hosts Elisa Pratt and Andrew Chamberlain sit down with executive leadership coach Derek Mulhern to explore practical strategies for creating a culture of wellness and high performance. Learn how to move beyond generic values statements, foster genuine communication, and implement actionable steps to support your team and board members. Whether you're a seasoned association executive or new to leadership, this episode offers fresh insights on nurturing a thriving organizational culture in today's challenging landscape. Tune in for honest dialogue and applicable advice on transforming your association from the inside out.

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Dive into the “new now” of learning with Elisa and Andrew as they unveil a new groundbreaking Association Transformation white paper, "Bite-sized, Big Impact: How Microlearning is Reshaping Education." Discover why microlearning isn't just a trend but a science-backed approach revolutionizing how associations deliver value. We explore the neuroscience behind knowledge retention, address the modern learner's challenges, and discuss implementing microlearning beyond digital platforms. This episode is packed with insights on diversifying revenue, enhancing member engagement, and staying ahead in the ever-evolving landscape of professional development. Whether you're an association leader, education professional, or curious about the evolving future of learning, this conversation will reshape your perspective on education strategy. Join us for an eye-opening discussion that proves microlearning is more than just bite-sized content – it's a transformative force in association education.

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In the latest episode of the Association Transformation Andrew and Elisa sit down with the renowned Mervyn Pilley, Co-Founder of the Society of Association Management (SAM). Mervyn shares SAM's mission and a new approach to promoting, protecting, and evangelizing the current and next generation of membership management professionals in their career development. With a rich history dating back to the 1930s, the modern-day SAM aims to fill the gap left by its predecessors by providing a strong career path, especially in smaller, more niche membership organizations. We talk member engagement, credentialing and nonprofit professional development. Associations of all types can learn from the re-emergence of SAM. Our in-depth conversation provides a reintroduction to SAM’s vision of support the next generation of membership professionals.

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Is there rhyme or reason, maybe even strategy behind where you choose to book your association’s major events. Join Elisa and Andrew as they delve into new research from conference match-maker Conferli. Special guest Bregje Frens, Conferli Co-Founder and CCO, explains the future of the RFP process for associations. Drawing on insights from recent research involving associations worldwide, this episode of lets us dive into how technology, automation, and a partnership approach can revolutionize the way nonprofits select destinations and venues for their conferences. Discover the key challenges with the current RFP model and explore innovative ideas to make the process more efficient, strategic, and tailored to the unique needs of associations. If you're involved in conference planning for an association, you won't want to miss this thought-provoking discussion!

Download Conferli's white paper "Shaping Tomorrow's RFP".

Listen to Conferli's podcast on Spotify. 

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Not everyone is cut out for it! It’s the top job for a reason! It’s supposed to be hard! Let’s get real and talk about the good, bad, and unspoken realities of the Chief Executive position! Join Elisa and @Andrew for this insightful episode of Association Transformation as we delve into the complex world of applying, interviewing, onboarding, and succeeding as a CEO in this new era. Drawing from personal anecdotes and years of consulting experience, we explore the challenges faced by first-time and seasoned CEOs alike as they navigate their transitions. From the importance of asking the right questions during the interview process to the critical need for listening and building relationships, this episode sheds light on the often-isolating nature of the top job. We discuss the evolving skill sets required of association executives, uncovering organizational skeletons, managing expectations, and the value of seeking support from peers and mentors. Whether you're an aspiring CEO or a current executive looking for guidance, this episode offers valuable insights and practical, actionable advice for succeeding in the demanding role of association leadership.

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Join us for a momentous milestone as the Association Transformation podcast reaches its 100th episode! From pivoting to provocative,@Elisa Pratt and Andrew Chamberlain have been at the forefront of driving the most crucial conversations in the nonprofit and association space. In this special episode, we reflect on what nonprofits truly mean to us, revisit our favorite guests and the most impactful discussions, and share our aspirations for the future. Prepare for an unforgettable journey as Elisa and Andrew take you on a captivating field trip around Washington DC, delving into the heart of the association community. Each week, our hosts have the privilege of engaging with a diverse array of global experts in association leadership, fostering a transatlantic dialogue that propels the impact and evolution of nonprofit organizations. Through in-depth explorations of the issues, topics, challenges, and opportunities facing associations, the Association Transformation podcast has become an indispensable resource for industry professionals. Don't miss this landmark episode as we celebrate 100 episodes of transformative conversations!

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Welcome to Episode 99! Once again we’re talking about the Climate Crisis and this week are joined by Kev Couling, MD of sustainability specialists Hut22 Ltd to further explore the role of associations in tackling the climate emergency. As associations continue to come to terms with and embrace their opportunities to address the climate emergency, we look at some of the pragmatic ways in which they can take proactive climate action, both as corporate entities and as the conduits for members to access the tools and resources they need to fulfil their climate obligations. 

Kev has made available the following free carbon management tools for associations and their members:

1. Gap Analysis Tool: subscribepage.io/Fh42eE
2. Carbon Management Governance Hackbook: subscribepage.io/lIxvc6

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DFWAE's Association Day is the society's flagship education and networking event and this year Andrew had the privilege of delivering a session on effective strategic planning. As always, Association Day contained an exceptional roster of speakers and delivered an education program that reflects the rich diversity of issues on which associations lead. Join Andrew, Vicki Reece (Professional Insurance Agents Texas) and Kevin Korenthal (National Association of Park Foundations) as they reflect on the day's learnings, including the necessity of data-informed associations, the developing role of AI, and culture change that drives performance and impact. 

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Dive into the future of strategic planning and explore the fascinating intersection of human expertise and AI capabilities. Join Elisa and Andrew as delve into the transformative potential of artificial intelligence. They unpack the release of their groundbreaking Association Transformation white paper on AI in Strategic Planning. Discover how AI can revolutionize data gathering, analysis, and progress tracking. Learn why data quality is paramount and how AI can supercharge analysis and execution, enabling you to make more informed decisions and streamline your workflows. But beware of the dangers of relying solely on AI for decision-making. AI should complement, not replace, the critical human elements of strategic thinking, reasoning, and problem-solving. Tune in to learn how to harness AI's capabilities while maintaining the essential human touch in ever-necessary strategic planning endeavors.

Check out the white paper here: https://associationtransformation.org/white-paper

P.S. Plus, in the episode you’ll get some early intel on our upcoming 100th episode celebration (Thursday, May 2) and our next big white paper announcement

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Embrace the spirit of April Fool's Day in this 96th episode of Association Transformation. Hosts Elisa Pratt and Andrew Chamberlain playfully explore the little white lies and falsehoods we tell ourselves as association professionals. From blaming governance structures to touting inflated retention rates, they dissect common self-deceptions that hinder progress. With humor and insight, they delve into the dangers of optimism bias, the illusion of member engagement, and the denial of staff burnout. Get ready for an honest, thought-provoking discussion that challenges you to confront the fibs holding your nonprofit organization back. Tune in for a dose of truth amid the pranks!

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Join Elisa as she welcomes Olena Lima, Founder of MemberBoat to the Association Transformation family to discuss the ever-evolving digital engagement dance. We debunked the myth of email's demise, explore innovative ideas for global #memberengagement, highlight methods to tailor content for multigenerational audiences, and emphasize the importance of aligning marketing and membership teams to ensure a seamless member experience. Check out episode 95 for actionable insights to elevate your association's digital engagement strategies.

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How to help volunteers and leadership from damaging your association
Andrew Chamberlain is truly one of a kind. With a robust background as a former association CEO, he boasts an impressive 15-year tenure in executive roles within professional membership bodies across the UK. Since 2016, he has expanded his expertise globally as a renowned consultant in non-profit business development, leadership, strategic planning, and effective governance. Andrew brings a unique passion and fire to the association world, on a mission to address the challenges faced by boards of directors and volunteers who are set up to fail in their associations. While volunteers are the lifeblood of associations, there are many ways they can inadvertently damage their association when set up for failure. As the Chief Development Officer & Co-Founder of Elevated, an international consulting firm dedicated to supporting non-profit and association business growth, Andrew is at the forefront of driving positive change. Other themes explored in today’s episode include how groupthink can crush institutions, education being at the heart of successful associations and board governance, and the unique (and untapped) position associations are in to literally change the world, one community at a time.

Welcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures. Core Adventures (formerly Core Affinity) works tirelessly to advance the value of affinity by working with association leaders to strengthen the connection with their members and increase the overall benefits of membership. When you win, we win. On this channel you can be sure to get connected to relevant news, best practices, and other important information for the association management industry and the larger business of marketing and revenue generation. Check back every week for a new episode featuring the best in the business as we feature guests from across the sector to include association leadership, world class marketers, affinity partner organization leadership, and much more! Learn More: ⁠https://coreadventures.com/⁠ 

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You know we love alliterations, but not as much as we love the intricacies of the volunteer-staff partnership within associations. Elisa and Andrew dive in with Amy Biedenharn, Director of Client Experience with Innovatis Group, to discuss the dynamics, challenges, and strategies involved in fostering a positive and productive collaboration. This sometimes complex relationship between member-leaders and paid staff can have a great impact and can also present poisonous pitfalls (sorry, we’ll stop). Drawing from diverse experiences, we explore the significance of setting clear expectations, establishing boundaries, and providing training for both volunteers and staff, and we emphasize the ongoing commitment required to navigate and nurture this essential aspect of association management.

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Why so many fail at strategic planning (and how to fix that)
Join us in the latest episode of the 6 Degrees of Associations podcast for insightful conversation with Elisa Brewer Pratt, MA, CAE, the CEO and founder of Brewer Pratt Solutions LLC. With a background as a senior staff member in various trade and individual membership associations, Elisa shares her journey from the staff side to becoming a consultant. She delves into her passion for strategic planning, the challenges associations face, and the importance of authentic leadership. In this candid discussion, Elisa opens up about her mission to be the consultant she wished she had, highlighting the significance of being a guiding force for her clients. While exploring the nuances of strategic planning, uncovering why it's often met with skepticism and how Elisa is reshaping it to be relevant, engaging, and actionable.

Welcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures. Core Adventures (formerly Core Affinity) works tirelessly to advance the value of affinity by working with association leaders to strengthen the connection with their members and increase the overall benefits of membership. When you win, we win. On this channel you can be sure to get connected to relevant news, best practices, and other important information for the association management industry and the larger business of marketing and revenue generation. Check back every week for a new episode featuring the best in the business as we feature guests from across the sector to include association leadership, world class marketers, affinity partner organization leadership, and much more! Learn More: ⁠https://coreadventures.com/⁠

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Rejoin hosts Andrew and Elisa for an insightful follow-up with Allison Marrero, Chief Brand Experience Officer at the American Society of Interior Designers, one year after overhauling their membership and engagement operations. Allison brings to Association Transformation her reflections on changes like revamped and expanded member categories, getting components onboard, and the pace of nonprofit decision-making. We go beyond the surface and explore the need to continually communicate ongoing transformations, and how to navigate change overall. Whether you work in associations, branding, change management, or another domain, don’t miss this candid insider perspective on facilitating a significant yet thoughtful evolution.

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Strategy is in no way exclusive to any one industry, organization, or tax status; in fact, it originates in the planning of warfare. So what can associations learn from military strategy? Elisa picks the brain of the amazing Robert Plante, US Army Special Forces Officer, former BrewerPrattSolutions intern, and now Director of Transformation and Restructuring at the Swaney Group. Bo shares the seven steps to military decision-making with us and reminds us to embrace agility because “no plan survives first contact with the enemy.” We also learn the definition of “ground truth” and how to apply the pareto principle to association strategy. We're ready for battle – a strategic battle!

More on applying military strategy: https://www.army.mil/article/248339/applying_the_principles_of_war_to_business_transformation

More on the Pareto Principle: https://www.investopedia.com/terms/p/paretoprinciple.asp

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Association Transformation kicks off the new year with a commitment to action! Join Andrew and Elisa as they welcome Jay Daughtry of Fonteva Protect to plead with associations to adapt and engage with their younger members differently than their core group. We chat breaking down silos and creating a sincere and inclusive environment. In 2024 just do one thing: listen to your members, shorten communication channels, and explore new technologies to connect with new demographics effectively. The group also touches on the significance of supporting industries and professions in workforce development and talent acquisition (engaging the next generation isn’t just about membership).

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🎙️ New year, new episode! Join Andrew and Elisa as they ring in 2024 with reflections on 2023 learnings. Leadership pipelines and succession planning, staff burnout, AI adoption, value propositions, leveraging governance, and strategic implementation. What can associations control, improve, and achieve in service to their members this year? As Association Transformation approaches its 100th episode milestone, we’re excited to continue exploring trends and providing ideas to put your members and missions first in 2024 and beyond!

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How did you find your way to the nonprofit profession? Are you passionate about working for a mission-driven organization and serving your association's members? On this episode of Association Transformation, Andrew and Elisa are joined by up-and-coming association superstar Allison Read, who has recently joined the team at the American Institute of Architects. Together, they discuss successfully navigating your nonprofit career, how to discover what you are good at and find that path to the executive level. There may even be a call for everyone in association management to have a degree in psychology 😊. Let’s stay curious, be life-long learners and find our “life balance.”

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We’re thankful for our #boardofdirectors . . . aren’t we?? Welcome back from your holiday, let’s jump right in and talk about the challenges and complexities of board culture in #associations. Join Andrew and Elisa for this real and necessary Association Transformation episode where they share their hopes and concerns about professionalism on #nonprofit boards and historical approaches to leadership. Maybe you can put board education, training, qualification criteria, and a focus on organizational interests (rather than individual roles) on your Christmas list 😊

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What ghoulish goings-on or spine-chilling events have kept you awake at night? Does history haunt you or ghosts of associations-past give you the creeps? This week Elisa and Andrew dig up some graves, dust off the cobwebs, and stir up a witches brew of scary true stories, monstrous mistakes, and ghastly howlers that have landed associations in frightful trouble. Broomsticks at the ready as we tell our gruesome tales of horror. Nightmares guaranteed. 

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Is your association relying on only 2-3 sources of revenue? Are you getting nervous about declining dues or loss of publication revenue? Join Elisa and Andrew for a deep dive into the world of revenue diversification with Deanna Varga, Founder and CEO of Mayvin Global. In this thought-provoking episode, we discuss the importance of embracing commercial thinking and the need for nimbleness in the association sector. Let’s explore new revenue streams, manage partnerships effectively, and leverage data for mission-aligned growth. Deanna's insights challenge the status quo and shed light on how associations can adapt to a rapidly changing environment.

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It feels like we all have a seemingly infinite number of digital connections but what do we do with them and how can associations use their digital platforms to generate genuine value for their communities? This week Andrew is joined by Angela Shelton, CEO of Answers for Associations to discuss how associations and members can utilise their online tools to create and experience authentic digital connections. 

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“We’ve had hierarchies since caveman days when we deferred to the elders.” On this episode of Association Transformation, global generational strategist Sarah Sladek reminds Andrew and Elisa that times have definitely changed. Boards can no longer write-off younger members or next-gen prospects as “high-maintenance, non-joiners, lazy, or entitled.” Following the release of her latest book, Sladek reiterates that “...young people are your only succession plan!” Check out this nonprofit nerdfest all about association ageism, opportunities for sincere engagement, and the generation shift in membership, and be sure to get your copy of MemberShift: Why Members Leave and the Strategies Proven to Bring Them Back here https://a.co/d/9XRG6t6

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Some say consulting is the dark side. We take offense! Elisa and Andrew are the good guys! Heck, we’re association superheroes and have been consulting and advising #nonprofits and #membership organizations for quite a while now. Today, we pull back the curtain to discuss, vent, tease, and explore the good and the bad of the consultant/client relationship. How do you get the most out of the engagement? Are there credentials for consultants? Who makes up the current field of consultants? Does your RFP communicate your needs? Join us for this “off the record” episode of Association Transformation.

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She makes change fun and elevates innovation. Join Elisa as she chats with a true association renaissance woman, Belinda Moore of Strategic Membership Solutions. Accept and adapt - We know associations have to fundamentally transform, given the incredible pace of change and the opportunities presented by technology, but Belinda reminds us that everything is interconnected! We preview the 2024 Associations Evolve Journal and chat a little AI. Don’t miss this #internationalconversation and meet #AssociationAnnie.

Get a free download of Belinda’s tongue-in-cheek look at the world of associations through cartoons. Association Annie – Herding Cats:https://smsonline.net.au/wp-content/uploads/2020/12/Association-Annie-Full-Book-compiled.pdf

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What’s your “Happy Meal KPI”? Elisa and Andrew go on a quest and data treasure hunt with Marion Short, CEO of the International Association for Public Participation. Growing from 3,000 to 14,000 members in just six years, Marion shares the true power of data. By spotlighting the important data versus distracting data, your association can achieve growth, deliver value, and enable transformation.

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We admit it! We’re intimidated by all the digital possibilities presented by AI and automation, especially when it comes to composing the perfect newsletter. So Elisa and Andrew called in an expert for Episode 80 of Association Transformation. Erica Salm Rench, COO of rasa.io helps us navigate content curation best practices, personalization strategies, and ensuring reliable sources. This episode will bring you up to speed on the new normal for open rates, ways to save time building newsletters, and the realities of data decay. Now we get it!  

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From “Toxic Tech” to continuous performance improvement, Elisa visits with the tech doctor Troy Stenback, CAPIA, Director, Client Performance Improvement with Advanced Solutions International (ASI), the developers of iMIS. This episode of Association Transformation takes us on a search for tech health and forces us to face the truth - tech is usually only a small part of the problem we face. Most tech issues are due to your association's tech culture. Does your staff complain about or just not use the software and systems in place? Do you have duplicative programs because departments don’t communicate? Has anyone been recently trained on the tools you have? If these are symptoms you see, it may be time to look in the mirror. Stenback walks us through the journey to tech health and shares some great client best practices you can implement now to improve your #nonprofits tech culture!

Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. They help clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Their portfolio of solutions includes iMIS for association and non-profit management, TopClass LMS for learning management, and OpenWater for application and review management. 

ASI helps people achieve great things through innovative solutions.

For more information visit imis.com/digitaltransformation.

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The band is back together as Andrew and Elisa chat with digital strategist and social learning expert Joanne Jacobs of Disruptor Co. After exploring “Why Most Webinars Suck” in Associations Evolve 2023, we discuss the future of online learning and tools to engage in a sincere and memorable way. Did you know that depth perception impacts memory, making it harder to remember the information we receive digitally? In this episode, we explore ways to make digital experiences dynamic, including recommended platforms, the power of cohorts, and “top and tailing” strategies. Dive in and share with us what’s working for you!

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Are you debating the pros and cons for sunsetting a program or an element of a program? It's not just a simple question of timing - you need to factor into your decision-making costs, financial impacts, reputational risks, resource implications, and of course, the age-old "sense of ownership" that underpins so many association endeavours. Andrew is joined by Dr Michael Tatonetti, CAE , founder of Pricing for Associations to discuss the key considerations you should explore when redefining your value proposition.

You can read Michael's Associations Evolve article here.

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For associations and other non-profits, one of the key issues is finding a balance between resources required and funds available. This week Andrew is joined by Julie Krieger, founder of Onsomble to explore the various options for optimising our human capital, from volunteering to outsourcing to in-house teams.

You can read Julie's Association's Evolve article here.

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People come together in associations to tackle a problem and make a difference, right? What is more urgent than climate change? Elizabeth Engel of Spark Consulting and Shelly Alcorn of Michelle Alcorn & Associates join Elisa and Association Transformation to help associations understand the impact of climate change on their operations, events, and membership. These powerhouse women unpack the economic impacts and encourage association executives not to wait for the board, but instead provide information and help volunteer leaderships to ask the hard questions about impact, sustainability, and value-based choices. It’s heavy, but we have fun! Don’t miss this timely and important conversation

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Is your association on the verge of a surge in participation? The king of association membership research, Tony Rossell, Senior VP of Marketing General Incorporated,  joins Association Transformation to discuss all things recruitment, retention, and member engagement! Without her trusty co-host, Elisa and Tony celebrate the power and potential of membership, affirming their shared belief that membership still works for associations! Check out episode 74 to learn more about ready, aim, fire strategies, and how to avoid analysis paralysis. Andrew – we missed you and the accent! 

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Maddie Grant, Culture Designer with Propel, joins the Association Transformation family for a deep dive into culture with Elisa and Andrew. A commitment to maintaining a strong, positive organizational culture is no longer an optional soft skill. From internal staff culture to member and volunteer culture, it doesn’t have to be scary or overwhelming. Maddie walks us through measures of cultural disfunction and success, defines important cultural markers, explains employee net promoter scores and the difference between a cultural assessment and engagement analysis. We hope episode 73 is the first of many conversations that pull back the curtain on the spectrum of organizational culture within the nonprofit sector.

Read Maddie's article in Associations Evolve 2023 and visit www.propelnow.co to learn more about Maddie's culture assessment and design processes.

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Financial! Fiduciary! Fund! Finance! Pick your nonprofit “F-word” of choice. Between bank collapses, inflation, stock market fluctuation, we had to call in the big guns this week. This week, Marc Labadie of RTD Financial joins us to discuss FDIC protections, reserves, insurance, and financial governance. As a financial adviser,  specializing in membership associations, he gives us nonprofit-specific insights into today’s volatile economic environment. Our biggest take aways:

1. Have a standing Finance Committee.
2. Onboard and educate both your Finance Committee and board on financial and fiduciary matters.
3. At least once a year do a financial deep dive with your board.
4. Have an intentional and mission-driven reserve policy.
5. Do a risk assessment to ensure your org has the right insurance. 

But there’s lots more – plus IT’S FREE! Ya can’t say that too much anymore.

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How many times have you heard the suggestion "we should try the Netflix model" and wondered what exactly that means? Adapting and adopting pricing models is a perennial conundrum in the membership world but today Elisa and Andrew are joined by the global subscription guru, Robbie Kellman Baxter, who talks us through the issues and opportunities of designing subscription-based membership offerings.

Robbie's books are The Membership Economy  and The Forever Transaction; her regular podcast is Subscription Stories; and you can read her recent article in Associations Evolve 2023 and Beyond here.

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You’ve heard the debate: Association CEOs should come from industry. Others insist the chief staff executive should be a tested nonprofit leader. Well, we found a unicorn who breaks all the stereotypes. Elisa and Andrew are joined by Terry Baker, CEO of the Society of American Foresters, who reminds us that leadership success isn't based on industry versus association but rather the intentional combination of both. Oh, and he shares his leadership secret of “puppy proposals"...

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New to the Chief Brand Experience Officer role, Allison N. Marrero visits the Association Transformation studios to pull back the curtain on her work as a “change junky.” Join Andrew and Elisa for this engaging and energetic discussion on the evolution of the American Society of Interior Designers. #ASID’s Jessica Irizarry adds her perspective on the impact of change and the potential for value and growth.

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Has the “rubber band of change” snapped? Dana Aragon of the National Society of Professional Engineers joins us for a broad and triggering conversation. From the band-aids of innovation used to get associations through the last 36 months to nonprofits reverting to the “way things have always been done”. Elisa, Andrew, and Dana deconstruct the association model and discuss how to survive and thrive despite “crisis burnout.”

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What are the emerging trends and priorities impacting membership bodies in 2023? Elisa and Andrew take a look at the challenges and opportunities which they suggest leadership teams should be exploring in the year ahead.

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All boards know that strategy is important; but almost all also find it daunting. Planning forces directors to confront a future they can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options, and a board may well fear that getting those decisions wrong will wreck their organisation's chances of long-term success. This week, to kick-off Season 4, Elisa and Andrew are joined by Larry Paska from the National Council for the Social Studies, who explains their formula for defining and delivering a strategic plan that is realising sustained success for the NCSS and its members.

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A hundred years ago, we moved from working six day weeks to five, and we’re overdue for an update. As we progress through the Fourth Industrial Revolution, the 4-day week is a proposed reduction in the work week from a standard 40 hours to 32 hours for the same pay and benefits. Through a variety of pilots across the world, this reduction has been proven to work for employees and employers. The pandemic made it clear we can find a better balance between work and life, and the results of the pilots demonstrate a growing willingness to widely adopt this new model of working. This week Elisa and Andrew are joined by Mark Downs, CEO of the Royal Society of Biology, which is participating in the latest UK pilot (as possibly the only membership body thus far to engage with the model), to discuss the impacts of a 4-day week on the organisation's productivity, staff wellbeing, and member engagement.

Visit https://www.4dayweek.com/ for more information on the global pilots.

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Association management is a vocation; it is a profession; and for an increasing number of people, it is a career choice. It is a craft which requires a complex mix of skills, knowledge, and experience, dexterously combining knowledge of association culture, structure, and politics, with a whole spectrum of professional expertise, ranging from strategy and advocacy to marketing and event management, and everything in between. Defining and maintaining shared professional standards is therefore imperative for the long-term success of the profession. Elisa and Andrew are joined by sector specialist, CAE evangelist, and host of Nonprofit Conversations, Cecilia Sepp to discuss the transformative power of professional recognition and accreditation. 

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Constructive relationships amongst association leadership are fundamental to an organisation's success but too often we've seen tensions emerge between volunteer leaders and association professionals. Unless we invest in our relationships, it can be far too easy for an association's leadership team to descend into an emotional quagmire. Elisa and Andrew explore the reasons why these tensions can exist and examine what can be done to ensure relationship success.

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At this year's ASAE Annual Meeting, keynote speaker Marcus Whitney encouraged association professionals to reexamine their perception of innovation and offered practical lessons on how organizations could be creative and goal-oriented. But what else did we learn from #ASAE22? Elisa and Andrew are joined by association community specialist, blogger, and fellow podcaster, Kiki L'Italien to discuss the lessons learned from Nashville.

You can listen to Kiki's podcast at https://associationchat.com. 

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After two years of unprecedented change for individuals and organizations both societally and globally, with their 2022 State of Membership Survey Fonteva wanted to learn not just about where associations have been, but where they are going. Many associations have adapted and evolved as the needs and expectations of their members have changed and many have stepped into numerous roles to lead and be a resource for their industries or professions. So what is the state of membership? Jay Daughtry joins Elisa and Andrew to assess.

Fonteva's summary report is available at https://marketing.fonteva.com/l/34462/2022-07-12/3js68y5 and the full survey results can be downloaded at https://marketing.fonteva.com/l/34462/2022-05-11/3dzxr4k. 

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The Entomological Society of America (ESA) is a non-partisan scientific organization which represents a broad spectrum of opinions united under one principle: the promotion and advancement of scientific inquiry, discovery, and communication. Within the context of its diverse membership, the ESA has devised a successful approach to engaging in topics of broad  social interest, including statements on Why Black Lives Matter to Entomology at the start of the George Floyd movement, the January 6  insurrection (Our Place in Democracy), the Hidden Costs of War (in response to Russia's invasion of Ukraine), and the recent ruling from the Supreme Court on Dobbs v Jackson Women's Health Organization (On Women's Pursuit of Science). We contend that a modern membership organization has an obligation to participate in societal debate and to influence social narratives wherever possible; and in Episode 60 of #associationtransformation, Elisa and Andrew are joined by Chris Stelzig, Executive Director of the ESA who explains the organization's methods for addressing social responsibilities through constructive dialogue and informed debate. 

If you're not at the table, then you're probably on the menu.

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Maintaining diverse income streams is (or should be) a ubiquitous priority for association leaders. While the pandemic focused our attention on new approaches to securing non-dues revenue, post-pandemic it is incumbent on us to to sustain partnerships and innovations that underpin financial strength, promote business resilience, and support the development of an equally diverse value proposition. As we celebrate our 2nd birthday, Elisa and Andrew are joined by Patrick Wilson, growth strategist and President of The Profitable Association to explore alternative income formulas for modern membership organizations. 

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This week's episode is sponsored by our friends at Cambridge Publishing Ltd (www.cpl.co.uk). Elisa and Andrew are joined by Martin Bewick, Senior Content Strategist at CPL to explore the value of devising an association's content strategy and the impact of cultivating a content culture.  There is no single 'right' model and Martin helps us understand the process for creating a content strategy that works hand-in-hand with your wider business, marketing and communications plans to ensure you tell a consistent story to your members.

Download CPL's report on Channelling the future at https://www.cpl.co.uk/news/channelling-future. 

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How's life in Association World? What are the priorities? What are we talking about and what should we be talking about? This week Elisa and Andrew spend time exploring the subjects that pique their interest as they reflect on the ongoing development and focus of membership organisations since launching Association Transformation nearly two years ago.

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Salesforce recently published its 7th annual report on marketing within the global nonprofit environment. Over 8,200 marketing professional from more than 30 countries were surveyed on the shifts which have occurred in marketing strategies, priorities, and challenges during 2021. It makes insightful reading and this week Elisa and Andrew are joined by marketing specialists Lorraine Cox, CMktr and Stefan Bradham, CAE to explore recent changes and trends in content strategy, member engagement, data innovation, and digitisation.

You can download the report at https://www.salesforce.com/form/sfdo/ngo/state-of-marketing-2021/?d=7013y000002RBTVAA4&nc=7013y000002RBTQAA4&utm_medium=tp_email&utm_source=sfdo&utm_campaign=amer-npc-npo&utm_content=ebook-off1-nonprofit-hub-state-of-marketing-2021.

Mark Schafer's book Marketing Rebellion: the most human company wins can be ordered at https://www.amazon.co.uk/Marketing-Rebellion-Most-Human-Company/dp/0578419866/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1651606228&sr=8-1. 

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Ahead of their session at the this year's ASAE's annual meeting in Nashville, Jessica Irizarry, Michelle Runge, and Elisa share their views with Andrew on the imperative to elevate awareness of and appreciation for the centrality of component relations amongst associations. 

Register for the 2022 ASAE Annual Meeting at https://annual.asaecenter.org/index.cfm. 

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Organizations that employ the strategy of Continuous Disruptive Innovation (CDI) are a rare breed. They require disruptive leadership teams who create tremendous long-term value by nurturing periods of sustained ideation and value creation. They build platforms or networks that give rise to the development of a series of offerings, each of which creates further disruption within an industry.  Think Google. Think Apple. Elisa and Andrew begin to explore the basics of CDI and consider ways in which the membership world can apply the principles of CDI to the long-term development (and redevelopment) of their value propositions.

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The last two years have seen unprecedented disruption across the world and businesses have had to adapt to survive. In 2017, McKinsey wrote a report called the Five Trademarks of Agile Organisation. Today's guests, Marcia Philpin explains how she adapted the five trademarks and developed the FPM's House of Agile to nurture, sustain, and grow the FPM during the pandemic.

Marcia's article can be read at https://mag.nationalhealthexecutive.com/publication/?m=62920&i=683129&p=6. 

Registration for the IAL's Essence of Leadership Summit is found at https://theial.org/essence-of-leadership-summit/. 

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When he defined the concept of "attention economics" in 1971, Nobel Laureate Herbert A. Simon wrote that "...a wealth of information creates a poverty of attention...".  50 years later, and in a data-rich world, the overwhelming wealth of information available to us means a dearth of something else, i.e. the scarcity of whatever it is that information consumes - our attention. In this week's episode, and in the first of a series of conversations focused on attention economics, Elisa and Andrew define the concept and begin to explore how membership bodies need to understand, respond to, and flourish within the attention economy. 

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Exposure to fresh perspectives, new ways of doing things, alternative solutions, peer networks, and creative ideas is fundamentally every association's core purpose; and building and capitalising on an international network is an effective way of delivering against an association's mission. But many association leaders grapple with international business development, not least because of the perceived time, money, and resources required but also because the relevance isn't always obvious. In this week's episode Elisa and Andrew explore the realities of going global - the benefits, the risks, the barriers, and the opportunities - and the need for informed decision-making when contemplating international strategy.

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Storytelling is humanity’s oldest technology for connection, identity, and sense making. And today it’s the mission-critical competency for knowledge-era leaders. The world's most influential leaders are telling stories, including association leaders and Elisa and Andrew are joined by the Storyteller Leader, David Hutchens and discuss how to bring the power of authentic human connection to your most urgent work, including the narrative assets — the value-holding stories — that you can bring to the work you’re doing right now.

For more information visit https://www.storytellingleader.com and freely download the entire set of canvas resources. 

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2021 was a tough one. Tougher than many of us expected. But there were still plenty of highlights and successes, and there's a lot to look forward to in 2022. In the Season 3 opener, Elisa and Andrew reflect on the big takeaways from 2021 and explore what's exciting them in the membership world for the year ahead. Welcome back to Association Transformation!

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They call it the "great resignation" but is it really going to turn out to be that? Certainly, as with so many professions, post-pandemic, association executives are reassessing their priorities, reexamining their career paths, and rethinking what it is that they want from work. Bob Corlett, Founder & President of Staffing Advisors joins Elisa and Andrew to explore the trends which are rapidly emerging in the non-profit jobs market and executive recruitment. 

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Neuro-Linguistic Programming is the practice of understanding how people organise their thinking, feeling, language and behaviour to produce the results they do. It's been defined as the “users manual for your mind” because studying NLP gives us insights into how our thinking patterns can affect every aspect of our lives, including in our roles as association leaders. We mark World Mental Health Day with Tasha Thor-Straten, who helps us better understand how NLP can be used for personal development and for our success as association executives. 

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Since last year's Associations Week, it's fair to say that the membership sector has more than proven itself adept at managing change. There's no doubt that associations have demonstrated their worth as creative, adaptive, flexible, innovative, ambitious, and responsive focal points of many professional communities. But at what cost? Heightened member expectations, increased demands to "do more with less", constantly competing priorities, and a digital culture that facilities (and arguably demands) 24/7 access to services, are all combining to threaten the exceptional endeavours of our sector, as well as the emotional, mental, and physical wellbeing of staff and volunteers. Are we slipping back into old ways? Are we defining the value proposition as quantity over quality? And are we forgetting that what drives membership is that unique sense of belonging  amongst a community of peers? Elisa and Andrew take some time out to discuss and reflect on the health and wellbeing of our industry.

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It is fundamental to the principles of ESG that governance can and should be used to leverage positive, sustainable change; and as focal points of civic society, through their governance action, professional membership bodies can work to realise significant cultural change. Elisa and Andrew are joined by first-time Board member, Leanne Antoine, who as a newly appointed member of the Council of the Chartered Society of Physiotherapy, shares her ambitions as a volunteer leader and her insights on the role of governance in establishing and maintaining equity, diversity, and inclusivity.

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Have you ever been in a meeting with someone who is clearly giving you the same presentation they've given before to other audiences? There are some telltale signs: a generic set of benefits, little anticipation of objections, a lack of details that speak to your specific situation. Chances are that you tuned out somewhere along the way because you didn’t feel connected to what they were telling you. They weren’t talking to you but just a generalized "someone". Now think, what if your members view your association like that?

Connecting with your members is a key part of persuading, influencing, and supporting your members, but what does it mean in practice? Nona Phinn, President & Chief Messaging Officer at THuS Marketing + Branding Services joins Elisa and Andrew to discuss the (not so new) need to know, prioritise, and target your audience.

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UNESCO describes 'futures literacy' as "...a universally accessible skill that builds on the innate human capacity to imagine the future, offers a clear, field tested solution to poverty-of-the-imagination." FL is a capability  that allows people to better understand the role of the future in what they see and do. Being futures literate empowers the imagination, enhances our ability to prepare, recover and invent as changes occur. Elisa and Andrew explore how association leaders can apply this pivotal skill in shaping and controlling the direction of their organisations. 

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Every four years the best are brought together to compete. What makes the best of the best in association leadership? Andrew and Elisa undertake an Olympic discussion of gold, silver and bronze competencies. In advance of the IAL releasing its leadership systems map, this week we explore the changing and emerging skills required of gold medal CEOs and how to employ and frame competency outlines in general.

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Video is such a powerful medium! To educate, to engage, to bring together. You add some special effects, the written word, and some music, and you’re able to influence people in ways you just can’t do with a still graphic or an email.” While the cat’s away (no Andrew this episode)… we chat video and the power of visual storytelling to advance mission-driven organizations. Elisa is joined by producer and guest cohost Andy Carrol for a conversation with international man of mystery and video and branding expert Kurt Schneid, Executive Producer of Brand Ready Media. Join us as we discuss how nonprofit organizations can leverage visual content to heighten awareness, elevate cause, and amplify their voice. Plus, we see the birth of a bromance and learn how McDonalds was forced to abandon Styrofoam cups!! What more could you ask for in under 33 minutes!

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How would you score in a communications audit? Shannon Powell Rodocker joins Elisa and Andrew in exploring the impact of good (and bad!) communications and introduces us to the process and value of routinely auditing, investing, reviewing, and refreshing association communications. Visit www.remembermkt.com for more details on the audit toolkit.

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With a guest list that reads like a who's-who of global association specialists, we've enjoyed an incredible first year of insights, debate, and banter. Join Elisa and Andrew as they reflect on their first 12 months of transatlantic conversation and look forward to what the next 12 months has in store. Happy Birthday, Association Transformation!

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Disagreement, misunderstandings and tensions amongst team members are not uncommon. Indeed, conflict amongst people is a natural part of everyday life but in the context of our professional lives, conflict does not need to be destructive. Instead, it can and should be used as a tool that allows teams to take action to accomplish a particular goal. Getting issues out in the open and on the table allows teams to evaluate a problem or question with more complete information and, in the end, to make a better decision. And crucially, a culture of constructive conflict always generates a strong sense of team cohesion. Gina D'Andrea Weatherup joins Elisa and Andrew in exploring the practical tools for improving a team’s transparency and communication within a trust-based environment. Visit www.chantillymediationandfacilitation.com for more details on creating happier workplaces.

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Sharon Newport, an association executive and all-around guru, joins Andrew and Elisa today to speak about how, as an association leader, you can empower diversity, equality and inclusion in your organisation.

Sharon believes, real change happens at the top. Figureheads are responsible for changing an organisation's structure to be richer in diversity, more equal and inclusive. 

Tune in to find out how to make this cultural shift in your organisation. 

Catch Sharon's IGNITE Masterclass on the 22nd of June!

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In this week's episode, we delve deep into how to promote your organisation cost-effectively. 

Today's guest Mary Gross has worked in the non- and for-profit technology field for the last 25 years. Working with OCT Performance Marketing, she managed client accounts and worked to create and deploy marketing strategies that involve digital and social media campaigns and website development – all focused on a measurable return on investment. In the nonprofit sector, she worked with United Way of San Diego County, Nonprofit Management Solutions and 211 for 20 years and brings a deep knowledge of the nonprofit sector to any project.

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Alison Heppenstall, Director at CAFA and Managing Director of the b2b Group, joins Andrew and Elisa for another IGNITE special on today's episode.

Join them as they discuss the reach, power, and influence associations can and should have on tackling the climate crisis. Climate Action for Associations (CAFA), has been developed in response to the growing demand from membership organisations who are seeking guidance on how to implement sustainable business practices, take climate action internally and drive member value.

Find out how to get involved with CAFA by following this link.

Alison is the host of our next masterclass, Demonstrating Climate Leadership and Driving the Net Zero Agenda. Register here now!

To find out more about the IGNITE programme follow this link!

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The pandemic has shaken up the way we work, and the way we connect with other people. Associations have grown ever more important as they provide that space for connection.

Elisa and today's guests, Carmen Elliott, Vice President at the American Physical Therapy Association and Dana Aragon Director of Workforce Development at the Associated General Contractors of New Mexico,  speak about how their associations have tended and supported their members through this disruptive time.

As Dana says, "information is the new currency" and "there's strength in numbers", associations have never been more valuable.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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In our usual cross-Atlantic style, today, the conversation turns to a panel of seasoned association professionals who have taken up new roles during the disruption of the pandemic.

Today's guests are Dave Daquelente- Executive Director at Master Builders'​ Association of Western Pennsylvania, Inc., Victoria Elliot – CEO, Pennsylvania Pharmacists Association and Simon Forrester - Chief Executive Officer at Guild of Architectural Ironmongers.

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Do we learn more through our mistakes than our successes? Andrew and Elisa discuss the importance of failure and how it makes us grow as leaders.

You won't want to miss this episode.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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Mervyn Pilley, Executive Director at the Energy Solutions and Technology Association (ESTA), joins the hosts in an IGNITE special.

Mervyn speaks about his mammoth association career, how he got into energy and the importance of using less of it. They discuss how associations and other businesses can be more energy conscious in order to be kinder to the planet.

Mervyn is taking the next instalment of our IGNITE Masterclass Series on the 28th April, where he will go into far more depth about how using less energy will set you on the path to becoming net-zero. Register here!

ESTA's Energy Conscious Organisation online training course that future-proofs organisations and creates the required skills for a Net Zero world powered by people.

You won't want to miss this episode.

To find out more about the IAL's IGNITE programme please visit our website:
https://theial.org/about-ignite

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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Associations, like any business, has a brand and that brand needs to morph with the transformation of the business. With some associations being centuries old, rebranding is a necessity to keep with the times. In this week's episode, Andrew and Elisa and their guests speak about this process - the how and why of an association's rebrand.

How can you identify when your organisation needs a paint job?  Who needs to be involved in the process? How much is it going to cost? And, what are the benefits - what do you get out of it?

These questions and more are addressed with today's guests Gwyn Donohue, Director of Communications & Public Affairs at PIJAC and Rob Helsby, Lead Designer at Cantarus.

You won't want to miss this episode.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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In another Andrew and Elisa special, the Association Transformation stars speak innovation on this week's episode.

What is it to be innovative as an association leader? How can you build an innovative organisation and constantly be ahead of the curve? Is it even possible? What is the importance?

These are all questions tackled in today's episode. Tune in to learn how to be an innovative leader of an innovative organisation.

You won't want to miss this episode.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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Membership is at the heart of any association and today's guests are membership directors of the highest calibre.

Join in on our conversation where Andrew, Elisa, Kim Hall, Membership Director of National Association of Counties, and David D'Souza, Membership Director of the Chartered Institute of Personnel and Development speak all thing membership.

Also, tune in to find out what a fortnight is!

You won't want to miss this episode.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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In this episode of Association Transformation,  Andrew and Elisa take center stage and discuss one of their specialties as association experts, virtual strategic planning.

With social distancing measures in place, the move to digital has changed the way so many of our business processes are done. The process of strategic planning has in effect metamorphosed through the pandemic because of moving online. Andrew and Elisa explore this change and share their expert tips on how to effectively pull off virtual strategic planning.

You won't want to miss this episode.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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In an extraordinary episode of Association Transformation, Andrew and Elisa are joined by two sustainability gurus, who also happen to be association heavyweights, to discuss the power and influence associations can drive social innovation.

Jill Poet, CEO of the Organisation for Responsible Businesses CIC (ORB), and Gwyn Jones, Director at the Association of Sustainability Practitioners (ASP), speak with the hosts about social innovation, enterprise, and entrepreneurship are and what they mean for associations.

You won't want to miss this episode.

To find out more about the IAL's IGNITE programme please visit our website:
https://theial.org/about-ignite

Register here for Jill's Masterclass being held on Thursday 18th March.

Register here to access Gwyn's OnDemand Masterclass recording.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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Money is on our minds in this week's episode of Association Transformation. In a continuation of a previous conversation had in November, Andrew and Elisa are joined by Graeme Copestake, Director of Crossley Third Sector & Partner of the Crossley Group. Graeme is a partner-level Finance Director working exclusively with and for Associations, Membership Organisations, and Institutes.

After listening to the episode "CF-Oh No", Graeme wanted to further the conversation had by the hosts and Kevin Madden. They discuss more on reserve policies, how to depoliticise financial conversations with the board, creating and achieving both financial targets and strategy.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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Andrew is joined by Cindy Sparrow, Director at Consort Strategy, to discuss the importance of good leadership at board level.

As an association executive, you know that poor board leadership could be detrimental to the reputation of your organisation and it's members. This is why identifying it early, understanding how to address it and stop it from growing is imperative to an association's success. In this week's episode Andrew and Cindy focus on a recent case study taken from the Institute of Directors and uncover key findings to analyse how not to lead a board.

You won't want to miss this episode.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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The pandemic caused a massive change in the association sector, as it did for all the sectors and communities that associations represent. Value propositions had to change, membership offerings had to adapt, and how organisations reached prospect members had to adjust to this new normal. In this week's episode, Andrew and Elisa wanted to dive deep into the ways associations have been dealing with this change in the recruitment and retention of members.

To do this, we invited two special guests to discuss what membership looked like throughout 2020 and what it looks like for 2021. Robyn Brently and Matt Dale are both from the UK & Ireland SAP User Group. Robyn is the Corporate Account Manager, and Matt is Head of Business Development. Together they give us a comprehensive account of how their organisation has proactively reacted to the pandemic and been there for their members every step of the way.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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As our listeners know by now, at Association Transformation, we love nothing more than investigating what associations are doing to advance their social responsibility and their members' social responsibility. We genuinely believe that membership organisations have the power and the reach to make a positive difference in the world.

In today's episode, Andrew and Elisa have an exceptional guest on to discuss the UN's Sustainable Development Goals, in particular, goal number 1 - Ending Poverty, Everywhere.

Jeffers Miruka, founder and President at the African Society of Association Executives and the CEO of the African Association of Agricultural Economists, takes us on a personal journey through his experience of poverty through to being one of the most impressive association heavyweights we have had the pleasure of knowing. Jeffers discusses how his experiences have influenced the practices he instills in the associations he heads and is involved in.

You won't want to miss this inspirational episode.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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In this week's episode, Elisa and her guest Jamie Pratt co-founder of Spano Pratt Executive Search, delve deep into a topic that we have yet to cover on Association Transformation. They are talking about the talent transition and executive search in the non-profit space.

Jamie has 30 years' worth of experience under her belt and takes us through best practices for associations looking to hire a new senior executive and how someone looking for an executive role can most effectively.

If you are seeking a new path in your association career or are looking for a new executive team member, visit Spano Pratt Executive Search's website to find resources or to get in contact with Jamie: https://spanopratt.com/

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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Today's episode is all about the impact of elections and government affairs on associations. The Trump Administration ceased to exist since on 20th of January, as the US inaugurated the 47th President of the United States, Joe Biden. What does this landmark election mean for associations in the US and globally?

Andrew and Elisa invite two experts to discuss this election, what it means for associations, how they communicate governmental affairs to members, and what they do to advocate for their sector. The US' associations are renowned for being great lobbyists, the panel speaks about the importance of advocacy and having a relationship with the government.

Today, our guests are Marco Giamberardino, Vice President, Government, and Public Affairs NECA, and Frank McCarthy, Principal McCarthy Advanced Consulting.

Join our guests and find out how your association can do more for your members by being a lobbyist and advocacy giant.

For more information about Association Transformation, please see our website: https://associationtransformation.org/

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This week, Andrew and Elisa are joined by Richard Collins of CSR-Accreditation to discuss what associations can do to address their social responsibility and help their members do the same. Together, they delve into what social responsibility means in the context of associations and non-profits, what creating a standard of social responsibility actually looks like, and how associations and their members can realise these standards and achieve accreditation.

Visit CSR-A's website for more information: https://csr-accreditation.co.uk/

Visit our website: https://associationtransformation.org/

If you would like to get involved with Consort Strategy's social purpose programme IGNITE visit our website: https://consortstrategy.com/ignite

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As you know, at Association Transformation, we are dedicated to finding new and exciting guests from all over the world to share with us how their organisations are evolving. In this week's episode, Elisa and Andrew invite three association heavyweights from South Africa to the table to discuss exactly that.

Tes Proos, President at SITE Africa, Kevan Jones, Executive Director at the Southern African Communications Industries Association and Charlotte Kemp, Associations Futurist, and Deputy President at the PSASA are today's guests. They get together to discuss their organisation's successes and setbacks of the year just gone and what 2021 looks like for them.

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Using social media successfully and effectively is imperative to grow an organisation. The prospect of doing so is, however, a daunting one. It is difficult to know what platforms to use, how to create the best content, how much money to budget, how much content to share etc. So, what is the best way to use social media? What techniques should be used to maximise recruitment, advocacy and revenue? Knowing how to navigate the hidden complexities of social media and how to add value to your organisation using these tools is what we are talking about today.

In our first episode back, Andrew and Elisa invite Karlyn Ankrom onto the show to discuss the urgency of social media in the New Year.  Karlyn is the founder of Oh Snap! Social and the creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses "tempted to fake their own death and flee to Tahiti at the mere thought of content creation." Ankrom developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, as she calls it, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to "unsucking their social media" in just one hour per week.

To find out more about Karlyn and what she does visit her website: https://www.ohsnapsocial.com/blog/

Of course, you can find her on social media too!
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To find out more about IMPACT and the work Andrew and Elisa are doing visit: https://associationtransformation.org/

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On the pod, Andrew and Elisa have spoken to a range of fantastic association leaders all who have shared their challenges and wins of 2020. In the final episode of this year the hosts welcome two expert association executives to discuss their session at the ASAE 2020 Conference titled "Executive SOS".  

Aliyah Horton, Executive Director at Maryland Pharmacists Association & Christina Garneski, Vice President at the American Public Transportation Association held the session earlier this year and came on the show to discuss a range of important challenges executives face in their day to day lives.

They talk;

• Avoiding burnout
• How to achieve a work-life balance through self-care
• How to switch off without feeling guilty
• Being a self-aware and emotionally intelligent leader
• The importance of being actively aware of staff needs and being compassionate towards them
• Doing your best and being the best you can be

At Association Transformation we believe that we can all take what is spoken about in this episode and apply it to ourselves as we begin to tackle 2021 successfully and healthily. We are taking a deserved break, as you should too. Our next episode airs on the 4th of January, so look out for it! In the meantime, we wish you a very Merry Christmas and a Happy New Year!

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These are uncertain times and all professional associations, irrespective of membership demographic, geographic focus, or financial strength, are striving to operate at peak efficiency and effectiveness, and to support their members in increasingly fragile socio-economic and political environments. Now, perhaps for the first time in generations, membership associations must be wholly pragmatic in ensuring they add durable value to their members’ professions, industries and communities. This is a reality that transcends borders. Given these mounting challenges and expectations, volunteer board members are increasingly required to support association staff by playing more decisive, strategic, and generative roles within the organisations. 

Within the voluntary environment of association governance, it can be difficult to find time, resources or suitable avenues for personal development, and yet for directors to be successful as effective leaders, a commitment from associations to their directors’ continual professional development is critical. To help us understand what makes real and effective board training we have invited 3 highly experienced guests.

Joining Elisa and Andrew on the podcast today is Shawn Burnam, Vice President of Operations at Performance Contracting Inc ., Chris Williams, Director of Membership at Association of the Wall and Ceiling Industry and Steve Hayes, President at TOPRA.

This podcast is being released to coincide with the launch of IMPACT A signature program delivered in partnership by Brewer Pratt Solutions and Consort Strategy. To find out more about this unique and exciting program visit https://associationtransformation.org/about-1

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What does the loss of in-person events mean for associations? During 2020 some associations have been adept at diversifying their membership services and related income streams and have benefited from doing so. On the flip side, however, those associations that have failed to respond to circumstances and adapt accordingly have suffered financially. Our research demonstrates a definite economic impact on associations following the crash of the events industry but interestingly, that impact has not only been negative.

In this episode Andrew and Elisa have invited three events industry experts to discuss this intertwined relationship between events and associations. They welcome Rob Eveleigh, Managing Director at Brightelm, Ed Trantor, Managing Director at 73 Media and Director at the Association of Event Organisers and Jennifer Young, President, eVoque event management group ltd.

Visit our website to find out how you can make IMPACT.

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Coronavirus has brought many unprecedented challenges upon the association community, the most prominent being financial. Lots of associations have been forced to dip into their reserves to help keep them afloat; mitigate risks by forecasting near unforecastable futures; and demonstrate new ways of solving complex financial problems. Navigating this uncertain economic landscape successfully requires creativity and innovation which, in turn, requires strong and effective leadership. To help us with this conversation today, we have just that. Joining Andrew and Elisa is Kevin Madden, Chief Financial Officer at the National Apartment Association.

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In today's episode, Andrew and Elisa "travel" (digitally, of course) all the way down to the southern hemisphere to Australia where they speak with Toni Brearley, Chief Executive Officer at the Australasian Society of Association Executives. 

To date, Association Transformation has remained a transatlantic conversation and so we are so excited to go totally global in this episode. The hosts and Toni take a deep dive into the issues surrounding associations in Australia and New Zealand and the creative and exciting solutions that they're implementing to overcome these issues. They talk international collaboration and innovation, experimental member content, hybrid events and much, much more. 

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Association governance is an integral part of running a successful organisation can often be perceived as a burden and is therefore overlooked as an opportunity. In today's episode Andrew and Elisa aim to start lifting the lid on governance and get people thinking of it in a much more positive and strategic light. 

In conversation today are Monica Million, Immediate Past President of the National Emergency Number Association, Nicola Rylett, Trustee of the Institute of Leadership & Management and Caroline Bovey, Chair of the British Dietetic Association.

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We all know starting a new position, no matter what it is, comes with its challenges. Becoming a c-suite executive for the first time is no different. Today, Andrew and Elisa chat to two first-time chief executives - Molly Georgakis, Executive Director at the Association of Professors of Gynecology and Obstetrics and Mike Stark, Chief Executive at the Association of the Wall and Ceiling Industry - about what it has been like to lead an association for the first time, especially in these turbulent times. We chat about the greatest challenges that they have faced so far and what impact COVID has had on them and their organisations. We also talk about the opportunities and silver linings that come with the job; and we project forward through their aspirations for 2021.

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Given the engagement challenges and revenue disruptions brought by the pandemic, everyone is looking to do more with less. Does today’s environment make partnerships even more appealing? Whether partnerships, coalitions, or collaborations, what are the pros and cons of these cross-organization relationships? What does each side bring to the table and expect in return? Are there economies of scale and opportunities to share costs? How do you balance egos and measure impact? We get straight to the point with a master of powerful partnerships and CEO of the pet industry’s government affairs and advocacy arm, Mike Bober.

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Remember that connecting is universal. Connecting is a human necessity even in a time of pandemic. It spans industries, age groups, levels of career, and its need is even greater in a post-COVID world especially with in-person meetings on hold. So what are associations to do to serve their members and deliver the expected networking value? Networking is no longer a reception at the hotel bar during convention. But let's talk about more than just online communities. Consider member-driven networking engagement beyond just virtual happy hours, alternatives like mentoring programs, reverse mentoring programs, leadership development programs. Let’s discuss the changing needs of members as it relates to networking and maybe this is also a technology conversation. But we can’t ignore online community platforms. What is working in the new normal and how can we help nonprofits navigate it through case studies and best practices. What does it look like now and how do you keep the humanity in it? How do you put the human connection first in digital/virtual networking?

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In contrast to purposeful abandonment, how can association leaders use COVID to trigger, fast forward, or fast track innovation and initiatives. What are those things you wanted to do anyway or that were in progress or stalled and how did the impact of COVID help or allow associations to finally act and act quickly. Is COVID that opportunity to prototype, to beta, to experiment and to jump off that cliff? What do you need in order to get that green light – the board? Survey data? Financial impetus? Member call to action/member demand. Is it simply the fear of COVID and searching for new revenue streams that gets you there? What are people pulling the trigger on and how is it working out?

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As non-profits continue to cancel in-person meetings, virtual events are now a mainstay in the association space. Following the largest virtual conference yet (14K registrants, with nearly 8K attendees spending more than 10 hours on the platform over the course of 3 days), we discuss key takeaways, lessons learned, and “unmute” our very own event and digital production guru Andy Carrol, Creative Director at AM&C Media. Together we debate the potential of virtual experiences, dependence on engaging content, and the desperate need for quality production. Your virtual events don’t have to be apologetic replacements for the live experience. Not to miss, this timely and pertinent exchange will help you frame expectations and take your digital conference experience to the next level.

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For the first time in modern history, we have five generations working together but Baby Boomers are leaving, focusing on their retirement, taking years of experience with them. Generation X are replacing them, moving up the hierarchy but the majority of the workforce are Millennials or Generation Y, and by 2025 75% of the workforce will be Millennial.  By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their careers! So, who is your member in 2030? What is your recruitment and retention strategy? What is your value proposition? What is your business model? We spend some time exploring these questions with one of the UK sector’s most entrepreneurial CEOs, Sarah Poulter.

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Given the disruption to global travel and consequently to the convention, conference and business meeting experience, we want to better understand the impact of these events on the sponsors and vendors. From their perspectives, what has been the shift in focus and the impact on their ability to get in front of and serve their clients in the non-profit space.

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We’ve all heard the quote “never let a good crisis go to waste.” Has the current crisis provided your association an opportunity to sunset an expensive, out of date, or burdensome product, program, or service? Have you been able to leverage these challenging circumstances to discontinue that pet project or stale committee? What have you been able to stop doing thanks to recent disruptions? Together with two seasoned CEOs, we explore what the COVID-19 pandemic has meant for associations’ business development.

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