Marketing 101 - BIG steps for small businesses

🎙️ 101 News: 3 Big Podcasting Updates You Need to Know (Recorded LIVE!)

Thu, 05 Jun 2025 13:00:00 +0100

This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world.

In just five minutes, Alex from Marketing 101 covers:

🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility
🔗 Clickable podcast ads on Spotify - now live in the UK and Australia
📊 Apple’s analytics for paid podcast subs - finally giving creators the data they need

If you’re a podcaster, a marketer, or just podcast-curious, this is your fast-track to staying ahead.

👋 Like what you hear? Hit follow, drop us a message on Instagram via our Linktree, and don’t forget: if you want help launching or levelling up your podcast, Marketing 101 has your back.

Alex Ryan - Marketing Consultant: alexryanuk.com

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove - working across Sussex and beyond.

Meet the New Marketing 101 – Strategy, Storytelling & the Power of Team

Wed, 04 Jun 2025 07:00:00 +0100

We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.

You’ll hear about:
- Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership
- The shift from tactical delivery to brand-first, strategy-led marketing
- Why PR is back in the spotlight - and how to do it right
- Emotional Selling Points (OESPs) and how they elevate your content
- How AI is transforming creativity (and how we’re using it daily)

Whether you’re a long-time listener or just joining us, this is the perfect behind-the-scenes look at what’s next for Marketing 101. Let’s grow together.

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

📍 Based in Brighton & Hove — working across Sussex and beyond.

101 News 🗞 this week; updates from TikTok, Snapchat, Threads and the importance of having a blog on your website

Wed, 14 Aug 2024 10:00:00 +0100

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

updates from TikTok
updates from Snapchat
updates from Threads
the importance of having a blog on your website
Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

101 News 🗞 this week; Updates from Instagram, X and YouTube, as well as the lowdown on Email Marketing

Mon, 29 Jul 2024 11:00:00 +0100

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

updates from Instagram,
updates from X,
updates from YouTube,
The lowdown on Email Marketing
Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

101 News 🗞 this week; Thread’s and their disappearing posts, Google’s AI-powered Insights and the benefits of social media ads

Thu, 11 Jul 2024 13:00:00 +0100

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Thread’s and their disappearing posts
Google’s AI-powered Insights
The benefits of social media ads
Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

101 News 🗞 this week; Instagram’s cheeky unskippable ads, YouTube’s multiple thumbnail testing and the sale of Social Media app, BeReal

Mon, 01 Jul 2024 15:00:00 +0100

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Instagram’s cheeky unskippable ads
YouTube’s multiple thumbnail testing
The sale of Social Media app, BeReal
Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

101 News 🗞 this week; latest on the US TikTok ban, updates from Instagram and Spotify’s adoption of short-form videos

Fri, 14 Jun 2024 11:00:00 +0100

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Latest on the US TikTok ban
Updates from Instagram
Spotify’s adoption of short-form videos
Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

101 News 🗞 this week; the latest on the US TikTok ban, Meta’s AI Influencers and the lowdown on paid social media ads

Tue, 07 May 2024 10:00:00 +0100

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Latest on the US TikTok ban
Meta’s AI Influencers
Lowdown on paid social media ads
Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Words of Wisdom from the Marketing Meet-up, Brighton

Tue, 23 Apr 2024 15:00:00 +0100

Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example.

My challenge to them was to give me a 'vox pop' - some words of wisdom or a favourite quote, to give a little inspiration to the Marketing 101 listeners!

Enjoy!

Thanks, Alex

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

101 News 🗞 this week; Meta's new updates, possible TikTok ban in the US, X’s hidden like count & Glasgow Willy Wonka

Thu, 18 Apr 2024 11:00:00 +0100

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Meta’s new updates
TikTok’s pending US ban
X’s hidden like count
Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

101 News 🗞 this week; new features from Threads and Instagram PLUS TikTok's musical drama

Thu, 21 Mar 2024 11:00:00 +0000

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Instagram’s new maps feature
Thread’s in-app camera
TikTok/Universal Drama

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

101 News 🗞 this week; updates from Instagram, TikTok and Google, Spotify Wrapped and ASDA's Christmas Campaign

Thu, 21 Dec 2023 09:00:00 +0000

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

New updates from Instagram, TikTok and Google
Spotify Wrapped - Personalised Marketing
ASDA's Christmas Campaign as our Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

AI & Branding with Bill Wallsgrove (aka 'Brandad')

Thu, 16 Nov 2023 23:00:00 +0000

Well, what an absolute pleasure! Absolutely fascinating insight in to the past, present and future of branding with Bill Wallsgrove, also known as Brandad! Clearly well versed in his subject, Bill takes us on an entertaining and insightful journey of branding through the ages, giving a deeper understanding of the importance of brand, and how to come to a better grasp of your own!

This episode is ideal for those launching a new brand or rebranding their existing business, or quite frankly, for anyone interested in the world of marketing, branding, AI, and just good, pure storytelling. Our longest episode yet but ABSOLUTELY one that holds true value. Dive in with a master of his art, and me, of course!

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

Bill Wallsgrove: Linkedin
Brandad: https://brandad.co.uk/

Words of Wisdom, LIVE from the Sussex Business Show

Tue, 10 Oct 2023 16:00:00 +0100

A very special episode recorded LIVE at the Sussex Business Show in late September 2023. Marketing 101's Alex Ryan spoke to a multitude of local business owners and entrepreneurs to find out their words to live by - perhaps some advice they would give their younger selves, the key to happiness, or just a mantra that guides them in their own business.

You'll hear from a whole host of inspirational people, including the founder of the Sussex Business Show, Sonny Cutting, plus a real life DEATH EATER - actor Jon Campling.

Featuring:
Heather Barrie, Effective Entrepreneurs
Magdalena Duffy, Utility Warehouse
Sarah May, Mayday HR
Christine Gillott, Care For Veterans
Karl Elwood, Elwood Wines
Jenny Kelly, CmdShiftR
Paul Bridges, Motion Graphics
Martin Whiskin, Voiceover Artiste
Oliver Moore, Realms of Peril & Glory
Roksana Anning, Apex Mindset
Jon Campling, Actor (Death Eater, Harry Potter movies)
Jonathan Newman, Deep Research
Martin Leppard, H2 Productions
Sonny Cutting, Sussex Business Show
Adam Francis, Whiskey Solutions
Terry Bower, Inside Stories
Lyndsey Clay, Connected Brighton
Bruce Bignell, Evolve Pipedrive Consultants

101 News 🗞 this week; Twitter's rebrand to X, the AI LinkedIn headshot craze and Barbie's phenomenal marketing campaign

Fri, 25 Aug 2023 09:00:00 +0100

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Twitter's rebrand to X
AI LinkedIn headshot images
Barbie's phenomenal marketing campaign

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

101 News 🗞 this week; Meta's new app Threads, British Airway's marketing campaign and Apple's new IOS update

Fri, 28 Jul 2023 09:00:00 +0100

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Meta's new app, Threads
British Airways "Take Your Holiday Seriously" Campaign
Apple's new IOS update
Meme of the Week

British Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

101 News 🗞 this week; Goodbye to YouTube Stories, Instagram's Algorithm Hacks and Meta Verified Hits the UK

Fri, 23 Jun 2023 09:00:00 +0100

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Goodbye to YouTube stories
Instagram’s algorithm hacks
Meta Verified in the UK

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

101 News 🗞 this week; Instagram's Secret App, Twitter's Tailored Video Feed, GIFS on Instagram and YouTube ads

Tue, 13 Jun 2023 10:00:00 +0100

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Instagram’s Secret App
Twitter’s New Video Feed
GIFS on Instagram
YouTube Ads

Longboi York’s Instagram: https://www.instagram.com/longboiyork

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

101 News 🗞 this week; Pinterest and Amazon's new deal, Meta's new AI Sandbox and Twitter's new CEO

Fri, 26 May 2023 09:00:00 +0100

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Pinterest and Amazon’s deal
Meta’s new AI Sandbox
Twitter’s new CEO
Meme of the Week

Links mentioned in the podcast;

Meme of the Week example: https://www.tiktok.com/@skyrocketsocialmedia/video/7232082467002273029?_r=1&_t=8cOWGokBfD8
Marketing 101 Competition post on Facebook: https://www.facebook.com/photo/?fbid=676393351168578&set=pb.100063937576780.-2207520000.
Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7064646240847716354
Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsWhOKCtIb_/

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

101 News 🗞 this week; Instagram's latest features, the new social platform Lemon8 and Marketing 101's third birthday

Fri, 12 May 2023 09:00:00 +0100

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Instagram’s latest features
Lemon89 - TikTok’ sister social network
Marketing 101’s Third Birthday
Meme of the Week

Links mentioned in the podcast;

All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/
Ren’s Lemon8 profile: https://v.lemon8-app.com/s/xhhcvUeZR
Marketing 101 Competition post on Facebook: https://www.facebook.com/photo?fbid=671159595025287&set=a.479085897565992
Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7061747129395884032
Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsB64PAs2uA/

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Marketing to your target audience with Anna Goodwin, MD of Heart Centred Business

Tue, 09 May 2023 11:00:00 +0100

We're back with an incredibly insightful episode from the powerhouse that is Anna Goodwin. As MD of Heart Centred Business, a business mentoring service that combines 6x different businesses, Anna has a unique perspective and plenty of experience helping small to medium sized business owners pick the most appropriate form of marketing for their audience.

Don't just reach for social media or email marketing - take a step back, consider what you're selling, what you're currently turning over and exactly how your product makes your customers feel, and THEN you can make a more educated decision about the kind of marketing to invest your time and money into.

Enjoy!

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

Anna Goodwin: Linkedin
Heart Centred Business: heartcentredbusiness.com / Linkedin

Contact for your free hour consultancy with one of the Heart Centred Business team: hello@heartcentredbusiness.com (and mention the podcast Marketing 101)

101 News 🗞 this week; Bing's new AI-powered search engine, Oatley's Marketing Campaign and Twitter's Verification Issues

Fri, 05 May 2023 09:00:00 +0100

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Bing’s AI-powered Search Engine
Oatley’s ‘fckoatley’ Campaign
Twitter’s Verification Problems
Meme of the week

Links mentioned in the podcast;

the blog; https://101blog.co.uk
Fckoatley campaign: https://www.fckfckoatly.com/
Meme of the Week in action: https://www.tiktok.com/@callmebyyourcarl/video/7223471218652024110

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

101 News 🗞 this week; TikTok's Keyword Feature, Instagram's New Ad Placements and Canva's New Features

Tue, 25 Apr 2023 09:00:00 +0100

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

TikTok’s Keyword Insights tool
Instagram’s new ad placements
The Canva Create Event
Meme of the week

Links mentioned in the podcast;

the blog; https://101blog.co.uk
The 101 TikTok: https://www.tiktok.com/@marketing101agency

Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

101 News 🗞 this week; Meta's AI, Linkedin's 20th Birthday and TikTok paywalled features

Tue, 21 Mar 2023 09:00:00 +0000

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.

This week’s episode entails updates from the world of marketing, including:

Meta’s new AI software
LinkedIn’s 20th Birthday
TikTok’s new Paywalled feature
Meme of the week

Links mentioned in the podcast;

the blog; https://101blog.co.uk
The 101 TikTok: https://www.tiktok.com/@marketing101agency
LinkedIn’s 20th Birthday article: https://www.fastcompany.com/90849652/linkedin-20-oral-history-unlikely-champ

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

101 News 🗞 this week; Mailchimp, Meta and Twitter

Tue, 14 Mar 2023 07:00:00 +0000

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry!

This week’s episode entails updates from the world of marketing, including:

MailChimp’s latest restrictions
Meta’s Subscriptions
The future of Twitter
Meme of the Week

Links mentioned in the podcast;

the blog; https://101blog.co.uk
The 101 TikTok: https://www.tiktok.com/@marketing101agency

Ren Slavin - Instagram: https://www.instagram.com/renslavin/

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

ChatGPT - what is this viral AI and how can you use it in your business today?

Mon, 20 Feb 2023 11:00:00 +0000

We're back with an episode explaining the viral phenomenon #ChatGPT !!
- what is ChatGPT?
- who made ChatGPT?
- who owns ChatGPT?
- how does ChatGPT work?
- what are ChatGPT's limitations?
- what are the risks of using ChatGPT?
- ways to use ChatGPT as an individual and in your business

Links mentioned in the podcast;

ChatGPT; https://openai.com/
the podcast course; https://zerotopodcaster.com
the blog; https://101blog.co.uk
the 'bad advert'; https://www.linkedin.com/posts/alexryanuk_chatgtp-brightonbusiness-brightonandhove-activity-7032374858529263616-X5b-?utm_source=share&utm_medium=member_desktop

Alex Ryan - Marketing Consultant; alexryanuk.com
Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Marketing to Students with David Burgman

Thu, 05 May 2022 13:00:00 +0100

In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo.

Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

David Burgman - LinkedIn
Raptor London - Website | LinkedIn

Branding; Vision to Voice with Natalie Montagnani

Fri, 29 Oct 2021 13:00:00 +0100

It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England. Learn all about Natalie's 6 step process to ensuring your brand is in the right place to go to market, in particular, today, we dig into the first step of the process; 'Vision to Voice'.

If you'd like to receive Natalie's 6 step checklist, you can contact her here;
https://www.nataliemontagnani.com/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Amazingly useful tools, apps & websites for efficiency and marketing

Tue, 26 Oct 2021 14:00:00 +0100

A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy!

Find all the tools and websites mentioned below.

Wordpress for building websites
Hubspot CRM (free)
Mailchimp - data capture & newsletters
Google Analytics - website analytics
Google Drive - my 'filing cabinet' / collaborative working
Prezi & Prezi Video - alternative to Powerpoint and zoom video presenting
Canva - basic graphic design
Alternativeto.net - find alternatives to tools/apps/websites like Photoshop (often free alternatives!)
Smmry.com - summarizes any article/blog etc. into 7 sentences
Naturalreaders.com - reads anything that you copy & paste into it
Hemingwayapp.com - critiques your writing for readability & gives tips to improve
Importyeti.com - see what carriers/factories/shipper your competitors are using
Snapdrop.net - share files between any devices on the same wifi
Dictation.io - dictation! Turns your voice into writing
Slidescarnival.com - loads of slide templates that you can use on Powerpoint, Google Slides & Canva
Remove.bg - cuts backgrounds out of photos instantly
I dont care about cookies - chrome extension that says ‘yes’ to all cookies

And finally, my new Gift Website for discovering non-mainstream gifts for any occasion; SecretSanta.Guru

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Linkedin - boosting posts & running adverts, plus tips to succeed in both!

Tue, 21 Sep 2021 13:00:00 +0100

Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold hard cash!

Learn about boosting vs advertising, plus some great tips for ways to reach a specific audience on Linkedin that you might not have known were possible.

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Beat the Linkedin algorithm - tactics for better engagements & exposure of your posts

Fri, 13 Aug 2021 14:00:00 +0100

Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's news feeds.

In this episode we talk about how to beat the algorithm and give your posts the best chance of success. Making some simple tweaks and taking a few simple actions will step up your Linkedin game in no time - come on in and learn with Marketing 101!

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART TWO

Fri, 02 Jul 2021 15:00:00 +0100

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :)

Topics covered in part 1 & part 2;

why bother podcasting?
concept
delivery
tech
recording
editing
publishing
promoting
monetising
how to do remote interviews
how to do face-to-face interviews
support forums
a few of our favourite podcasts

Click here to listen to UNFILTERED on Spotify;

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART ONE

Fri, 16 Apr 2021 12:00:00 +0100

why bother podcasting?
concept
delivery
tech
recording
editing
publishing
promoting
monetising
how to do remote interviews
how to do face-to-face interviews
support forums
a few of our favourite podcasts

Google Local Services Ads - a brand new way to win on Google!

Tue, 16 Feb 2021 09:00:00 +0000

This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK.

Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay for the leads you receive.

My guest today, Suraj Singh, helps guide us through this exciting new opportunity and tells us exactly how to get up and running.

Sound intriguing, then listen! Especially if you're in one of the following trades and want more local leads/traffic;

Appliance Repair
Carpet Cleaning
Electrical
Garage Door
House Cleaning
Hvac
Lawn Care
Moving
Pest Control
Plumbing
Roofing
Rubbish Removal
Tree Services
Water Damage Services
Window Cleaning
Window Services

If you'd like an introduction to Suraj and Thrive/Known Locally then get in contact with our host, Alex, and he will be very happy to make the introduction!
alex@marketing-101.co.uk

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Linkedin - grow your business through your personal network

Thu, 24 Sep 2020 18:00:00 +0100

Welcome to episode 08 - how to set up your Linkedin 'eco-system'.

In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real connections from your personal network to your company page, increasing followers without spending on advertising.

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

To talk to the host, Alex, head to Twitter; @AlexRyanUK

See you next episode!

Marketing 101

Marketing for kids PART ONE - with a very special tiny person guest, ELISE!

Tue, 25 Aug 2020 17:00:00 +0100

Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise!

In this episode we find out what a 9yo like Elise already knows about marketing and try to build up understanding for her of exactly what companies do to market themselves. We discuss branding (colours, imagery, voice, behaviour) and learn about demographics, and then 'play marketer' by applying our learning to an online Toy Shop.

LINKS MENTIONED IN THE SHOW;
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101
See you next episode!

Marketing 101

Influencer Marketing - what, why, who and how!

Wed, 15 Jul 2020 15:00:00 +0100

Welcome to episode 06 - all about Influencer Marketing.

In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them.

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
For the blog; http://101blog.co.uk/
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Social Media for small businesses PART TWO

Fri, 12 Jun 2020 15:00:00 +0100

Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business.

It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, talking about which ones suit which goals, plus some tips and tricks for using them successfully.

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Upcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!

See you next episode!

Marketing 101

Social Media for small businesses PART ONE

Thu, 11 Jun 2020 16:00:00 +0100

Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business.

Social Media is often approached in the wrong way which can lead to confusion about it's benefits. In episode one we'll discuss;

Does it work?
What is the point? Or what are the benefits?
How do I measure its success?
Am I on the right platforms?
Am I doing it right? / Is it working?

Part two will dig into Facebook, LinkedIn, Instagram, Twitter and YouTube to learn a bit more about why each of those platforms might work for your business.

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Upcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!

See you next episode!

Marketing 101

Basic content marketing for small businesses

Thu, 04 Jun 2020 18:00:00 +0100

Welcome to episode 03 - Basic content marketing for small businesses

Content marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing is, why it's great for your business, how to create content and how to distribute it, plus lots, lots more!

LINKS MENTIONED IN THE SHOW;
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Things to check before naming your business

Fri, 29 May 2020 14:00:00 +0100

Welcome to episode 02 - Things to check before naming your business.

We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?!

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Website basics - simple things your website should have / do

Wed, 27 May 2020 17:00:00 +0100

Welcome to episode 01 - Website basics - simple things your website should have / do.

Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more.

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Official Trailer. Marketing 101 - BIG steps for small businesses

Fri, 22 May 2020 15:00:00 +0100

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too.

Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide.

The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101