Running Industry Podcast

Running Industry Podcast #37 - Weekly News

Tue, 20 Jul 2021 18:00:00 +0100

Episode #37 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, the Tokyo Olympics has "caused sleepless nights" but must go ahead "to give hope" for the future, so says International Olympic Committee president Thomas Bach. With less than a week to go until 5k Parkrun events return in England, the team are working closely with ambassadors and event teams to ensure everything is in place for a smooth reopening this weekend.

In other event news the ASICS London 10K will return to London this Sunday and the BBC reports that this year's Great North Run will not finish in South Shields.

Production at some of Nike's largest plants in Vietnam has been disrupted as Covid has spread through factories, online ultra running site iRunFar have unveiled their Best Trail Running Shoes of 2021, Wahoo have launched the Element Rival Multisport GPS watch and COROS have announced that the revamped sports science platform the COROS EvoLab.

In ultra trail event news Sabrina Verjee is among the top entries for the challenging Cape Wrath Ultra and Run Mummy Run have launched their Run Mummy Run Community Run Club in association with ASICS.

And finally, Belfast girl Emer McKee, 12, has once again broken the 5k world record for her age group!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #36 - Weekly News

Tue, 22 Jun 2021 06:00:00 +0100

Episode #36 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, new shoe brand Speedland launches its first product, adidas has revealed its latest ADIZERO Performance running collection, Sabrina Verjee has set a new fastest known time (FKT) for a continuous round of the 214 Wainwrights, and a world championships is to be created for the John O’Groats to Land’s End run.

The National Running Show South moves to 11-12 September 2021, Saucony and Zwift have launched The Endorphin Series, outdoor film makers Summit Fever Media have undergone a rebrand and personalised progress charts have been added to mobile app Strava in their latest update.

Sneakernomics, a BBC Sounds production about the story of the mavericks and dreamers of footwear who battled to create the world's biggest sports brands, is a highly recommended listen, Trees not Tees have launched into the US and Usian Bolt’s latest arrivals have some rather interesting names!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #35 - Weekly News

Wed, 16 Jun 2021 06:00:00 +0100

Episode #35 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, Parkrun events are to return in England at end of June after late approvals, the Tokyo Olympics and Paralympics organising committee expects to see up to about 225,000 spectators per day in the Japanese capital this summer.

In product news Jaybird has announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds, Runderwear launch their the men’s and women’s Runderwear Ultra-Light Shorts and Hoka One One has added to its leadership team with the directorial appointments of Norma Delaney and Erica Gabrielli.

Adidas has said thank you to the 5 million participants who took part in the Run for the Oceans initiative, a team from Black Trail Runners, supported by inov8, are this week preparing to tackle the iconic Ramsey Round, guided by mountain experts from Girls on Hills and a new film from Like the Wind magazine in collaboration with sock brand Stance, called Home Hills, has been premiered on You Tube.

And finally, marathon running could improve your brain and eye health, reports Runners World!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #34 - Brand Spotlight on COROS - with Ben Clark

Mon, 14 Jun 2021 07:00:00 +0100

In Episode #34 we talk to Ben Clark, Global Partnerships Manager at COROS, a performance sports technology company that helps athletes train to be their best, combining high-grade hardware with innovative technology to provide endurance athletes with the gear they rely on in the world’s most extreme environments.

This latest episode of Brand Spotlight focuses on the COROS brand, launched in 2016 and claims to have advanced technology with an efficient and intuitive user experience. COROS users have set World Records and been to the highest point on earth, pushing the products to the extremes.

Ben’s role is focussed on new and existing partners, ambassadors and content creators, and in addition to his global partnerships role Ben is also UK Market Manager for COROS, as the primary contact for all marketing in the UK and Ireland.

We talk about the short-history of this tech wearables brand which is growing fast, and has big ambitions in this competitive market!

Follow COROS via
IG @corosglobal
Fb @COROSglobal
www.coros.com
#ExplorePerfection

Follow Ben via
IG @coros_ben_clark
LinkedIn @BenClark

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #33 - Weekly News

Tue, 08 Jun 2021 15:00:00 +0100

Episode #33 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, two-time defending champion Mo Farah's hopes of representing Great Britain in the Olympic 10,000m seem to be over and the Netherlands’ Sifan Hassan added her name to the legends of the sport by smashing the women’s 10,000-metre world record.

Following on from the tragic news a few weeks ago where 21 ultra runners lost their lives at the Yellow River Stone Forest 100k event, China has announced that is to ban extreme sports in wake of the Gansu tragedy and in response The Guardian has released its Today in Focus podcast, titled The danger – and beauty – of ultrarunning.

Up & Running founders Dennis & Gillian Macfarlane will be stepping back into semi-retirement, Trail Running magazine have unveiled their best trail running locations in the UK, Garmin have launched the Forerunner 55, an easy to operate GPS smartwatch designed for people of all abilities, World Athletics launches the first phase of its Run Smarter City Challenge and Sinead Diver is set to make her Olympic debut at 44-years old and become Australia's oldest ever Olympic competitor!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #32 - Weekly News

Tue, 25 May 2021 07:00:00 +0100

Episode #32 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, 21 runners tragically lose their lives at the Yellow River Stone Forest 100k race in north-western China and on Sunday news was released of the death of Dr. Ron Hill MBE.

The men’s world 50k record is broken as Ethiopia's Ketema Negasa wins the Nedbank Runified race in South Africa, parkrun’s expected resumption on June the 5th has been delayed and Wales only has "half a plan" for resuming marathons and triathlons, says Tough Runner UK.

The New York City Marathon is returning in November, with a field of 33,000 runners and momentum is building for the first ever Run Show USA event, scheduled Jan. 29-30, 2022. Peloton is planning a new $400million factory in Ohio, USA, to produce its treadmills and Trail Running magazine asks, do you really need a branded sports drink for running, as an article on their website says home-made options can be just as good!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #31 - Weekly News

Tue, 18 May 2021 07:00:00 +0100

Episode #31 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, runners flock to a return to racing at the Reunion 5K as part of the government’s Events Research Programme. The running industry noticed a huge spike in running participation during the Covid pandemic. Red Bull reports that the 2021 Wings for Life World Run has set a record as largest run in history.

The organisers of the Dublin Marathon have said they are ‘quietly confident’ that the race ‘has potential’ to take place later this year. ASICS Europe has reported strong growth and increased profitability. Trail running and outdoor brand MONTANE have launched a running pack that breaks the mould in design and fit. Jogging Buddy have announced that Paul Owen OBE has been appointed to their Board.

In media news Trail Running magazine has announced its 2021 Awards Winners and the BBC has announced a new Diamond League deal. And a runner named Benjamin Pachev has run 5,000m in 14:47, wearing Crocs!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #30 - Weekly News

Tue, 11 May 2021 07:00:00 +0100

Episode #30 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, London Marathon Events unveil the Reunion 5k, parkrun founder Paul Sinton-Hewitt says that parkrun's future is at stake, trail racing is back as Lakeland Trails runners head to Staveley, UTMB partners with Ironman, runners in the UK ran over 10 billion miles last year, One Hundred launch the worlds's first Artificial Mountain Trail World Championship, former women's marathon world record holder Tegla Loroupe, says that athletes using new running shoe technology are "cheating", adidas have unveiled the next step in data driven 3D printed midsole innovation, the Adidas 4DFWD, jogging buddy.com have released the footwear data from their members in a Sole Performance analysis, Trigger Point announce the International Foam Rolling Day, Northern Ireland runner Emer McKee produces a 5k world record for a 12-year old and ultra-runner Anna Rutherford smashes a Scottish coast-to-coast record with the help of stock cubes for energy!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #29 - Weekly News Bonus - Salomon INDEX.01

Fri, 30 Apr 2021 07:00:00 +0100

Episode #29 of the Running Industry Podcast we bring you a Weekly News Bonus episode, as we chat to Laurent Coudurier the R&D Project Manager at Salomon and crucially part of the team who worked on the development of the ground-breaking INDEX.01 shoe, which was released last week to coincide with Earth Day.

The INDEX.01 first made a splash as a concept shoe in 2019, and the concept is simple—you buy the shoes, register them on Salomon’s website and, when you’re finished with them, get a shipping label to send the shoes off to be recycled and so the INDEX.01 claims to be the first full-circle running shoe to hit the market.

Find out more about the INDEX.01 via salomon.com

Find out more about Salomon's Play Minded Programme

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #28 - Weekly News

Tue, 27 Apr 2021 07:00:00 +0100

Episode #28 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news, World and British records fall at Centurion 100-miler, Strava unveils 3D maps, Run Mummy Run launch their Community Running Club, Adidas renew their Boston Marathon sponsorship deal, you too can become a forest runner, as Forestry England announce their new 2021 race series, and Soles4Souls is continuing its mission to provide new running shoes to homeless children in the U.S. via a virtual fundraising race.

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #27 - Weekly News

Tue, 20 Apr 2021 07:00:00 +0100

Episode #27 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news junior parkrun begins, Raccoon Events announce the line-up for their National Running Show South this July, the GOAT is back as Kipchoge books his slot for the Tokyo Olympics, Salomon release their recyclable shoe the INDEX01 and the Great North Run is struggling to get insurance for this year’s race.

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by supersonic www.supersonic.productions
IG @supersonic.productions

Running Industry Podcast #26 - Weekly News

Tue, 13 Apr 2021 07:00:00 +0100

Episode #26 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

In this week's news Montane have signed a 3-year deal to become new presenting sponsor of the Dragon’s Back Race® ahead of this year's event in September.

Run Fest Run - the festival that combines running and partying - will go ahead this year during the August bank holiday (27th -29th August) at Laverstoke Park, Hampshire, and tickets for the festival have gone on sale.

Salomon will launch their brand-new ultra shoe the Ultra Glide in June, Run 247 reports that Saucony partner up with GoodGym. Ben Clark is appointed Global Partnerships Manager at COROS and Tim Hutchings wades in on the super-shoe debate, reports Reuters.

Plus, UK athletics star Elliot Giles talks World Athletics through what is takes to be an Olympic hopeful on just 15 - 20 miles a week, after a career-threatening motorcycle crash!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #25 - Season 2 Review

Fri, 09 Apr 2021 10:00:00 +0100

So, as we hit Episode #25 of the Running Industry Podcast, Season 2 comes to an end - and what a season it has been!

As we rounded into 2021 and our second season of the podcast the foundations had been set with our brilliant guests in Season 1 who showed faith in me as the presenter and the Running Industry Podcast as a concept and gave up their time to let me illuminate their stories and brands, in the wonderful world of running.

Season 2 has also seen a fair few changes, a new identity, some format changes with the Weekly News *(which by the way will continue amidst out little hiatus of special guests between season 2 and 3!) and the new ‘Brand Spotlight’ episodes.

So, as the guests for Season 3 are lined-up I’d like to take a few minutes to once again thank the Season 2 guests and highlight a few of the episodes so that you can revisit the our back catalogue of stories, interviews and brand focuses.

-----

Season 2 kicked off in January with Raccoon Events CEO Mike Seaman. Mike heads up the team who organises The National Running Show
IG @mikeseaman2709
Follow The National Running Show via
IG + Fb @nationalrunningshow
www.nationalrunningshow.com

Episode 12 saw us interview Jason Henderson the long-time editor of one of the most historic sporting magazines in the world, Athletics Weekly
Tw @Jason_AW
Follow Athletics Weekly via
IG @athletics.weekly
www.athleticsweekly.com

One of our most popular episodes of 2021 came from former GB marathoner and now ASICS Frontrunner Manager in the UK, Holly Rush
Follow Holly via
IG @rushtbynature
www.rushbynature.com

The Brand Spotlight episodes have been a really great addition this season and ones that a tech and product geek like myself really enjoyed doing. The most recent one with Pete Cable from SCOTT Sports and I was so impressed with Pete’s inside-out knowledge of the manufacturing process of the SCOTT footwear
IG @pjcable
Follow SCOTT via
IG @scottrunning
www.scott-sports.com

In episode 17 – and the first event Brand Spotlight show - I spoke to UK marketing manager for big US run brand Saucony, Gareth Lloyd
IG @runlondon
Follow Saucony via
IG @saucony + @sauconyuk
www.saucony.com

Rupert Bonington from nutrition brand Mountain Fuel and Steve Vernon from New Balance were both contrasting yet similar in their lazer-like focus on achieving their goals – one as a brand owner and manufacturer and one as a coach.

I loved the way that Rupert took us on a journey of how his dislike for what was out there in the market place forced him to ‘disrupt’ and invent the famous Mountain Fuel Jelly ‘gels’
FB @rupert.bonington
Follow Mountain Fuel via
IG @mountainfuel_uk
www.mountainfuel.co.uk

And you definitely need to check out Episode 21 with Steve Vernon where he inspires us with his athletic and coaching exploits and tells us he would really love to be a presenter on Countryfile on the telly!
IG @stevevernonrun
Follow Team New Balance MCR
IG @teamnbmcr
www.teamnbmcr.com

And finally, perhaps the most inspirational story of the second season came when I spoke to Leanne Davies, the founder of Run Mummy Run and her partner in the venture, Becs Richardson
IG @Leanne_davies_RMR
IG @becs_richardson
Join Run Mummy Run
www.runmummyrun.co.uk/home/rmr-groups/ to find all the links including the regional groups

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Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #24 - Weekly News

Wed, 07 Apr 2021 07:00:00 +0100

Episode #24 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

This week's news comes a day later than usual, but is still jam-packed, including news from Athletics Weekly on incredible runs and race wins last weekend from UK athlete Beth Potter over 5k and Kenyan Ruth Chepngetich over the half marathon distance .

On Potter's feet were the brand new ASICS Metaspeed, which look very tasty and are out now for mere mortals to lace-up. Launched last week via ASICS.com along with a snazzy interactive website, the shoes are "designed primarily to allow runners to go faster with longer strides."

The Ealing Half Marathon needs entries to continue to go ahead in 2021 and UK Athletics releases its initial questionnaire findings regarding the great cross country debate.

Pete Bland Sports and inov-8 announce a new retail partnership and the ultra-mad Damian Hall releases his new book.

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #23 - Brand Spotlight on SCOTT - with Pete Cable

Thu, 01 Apr 2021 07:00:00 +0100

In Episode #23 we talk to Pete Cable, Division Manager at SCOTT Sports, a leader in the development, manufacturing, sales and marketing of high end, running, cycling, winter and motor sports performance products.

This latest episode of Brand Spotlight focuses on SCOTT founded in 1958 by engineer and skier Ed Scott, from Sun Valley, Idaho, USA.

Scott USA began by manufacturing a ski pole made of aluminium, which compared favourably with those made of bamboo or steel. On the basis of this success, the company started to produce many kinds of sports goods, specialising initially in motocross and cycling.

In the early 2000s Scott contracted a research and development lab in Portland, Oregon, to create a full line of high-performance running shoes for both male and female athletes and in 2006 launched its first running product.

Based in Givisiez, Switzerland, the new global headquarters of SCOTT Sports, the brand is known for being an innovation leader in the sports industry and INNOVATION - TECHNOLOGY – DESIGN is the company’s very own mission statement can be found at the core of every product.

Follow SCOTT via
IG @scottrunning
Fb @scottsportsrunning
www.scott-sports.com
#NOSHORTCUTS

Follow Pete via
IG @pjcable

Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #22 - Weekly News

Tue, 30 Mar 2021 07:00:00 +0100

Episode #22 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

This week a plethora of shoe brands release updated and new models including the Asics MetaRacer Tokyo, a limited edition shoe to celebrate the Olympic 2021 city, Saucony's classic trail shoe the Peregrine gets an update, inov-8 release their new ultra shoe the TrailFly Ultra G 300 Max and we spot some stealth shoes on the feet of the GB Olympic Marathon Men's Trials winner, Chris Thompson!

Salomon announce their 2021 Festival in the UK and the Love Trails team launch their Love Trails Collective and parkrun get ready to re-start their Junior parkruns on April the 11th.

Ourea Events announce their line-up of mountain events for this August and September and we look at one person's mission to break the world half marathon record, on snow, barefoot!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #21 - Steve Vernon - New Balance / Team New Balance MCR

Thu, 25 Mar 2021 07:00:00 +0000

In Episode 21 we talk to Steve Vernon, former GB mountain and XC runner. Steve is now the Elite Performance Manager at New Balance UK and head coach and boss of Team New Balance Manchester.

Steve is an 8-time medallist and two-time winner of the super-tough and world-famous National Cross Country Championships, winning in 2011 and 2014. He has also worn the GB vest at the World and European XC championships and on the mountains too, finishing 5th at the European Mountain Running Championships in 2013.

Team New Balance Manchester is a professional running team based in South Manchester under the guidance of Steve. The team comprises of a small group of elite distance runners from the UK and one of only a few professional running teams based in the UK and are fortunate to have support from New Balance to help them compete and reach for the very highest level of international athletics.

And, we also find out in this podcast how Steve's un-waning competitive nature found him gaining success as the junior angling Northern Champion and how he would love to one day present Countryfile!

Follow Steve via
IG @stevevernonrun

Follow Team New Balance MCR
IG @teamnbmcr
www.teamnbmcr.com

Follow New Balance
IG @newbalancerunning
www.newbalance.com

Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #20 - Weekly News

Tue, 23 Mar 2021 07:00:00 +0000

Episode #20 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

Another news-packed episode sees Athletics Weekly preview this week's GB Olympic Marathon Trails. Staying on the Olympic theme, organisers have announced the probably inevitable news that no international spectators will be allowed to visit for this summer’s Games.

Runners World reports that the Barkley Marathons has won again as in the first race in almost two years there were no finishers at the ultra -endurance event in Frozen Head State Park in Wartburg, Tennessee. Two participants – three-time Barkley finisher Jared Campbell and Tor des Géants finisher Luke Nelson – completed three loops of the Barkley course in 40 hours, but no one started a fourth loop.

Adidas is developing a 100% recyclable shoe called Futurecraft Loop, which is expected to be available in 2021 reports Business Insider and in other footwear news Running Insight reports that new shoe brand Vimazi, founded by industry veteran Scott Tucker, is on pace for an August debut.

SportsInsight.com reports that AirPop Active+ Face Mask: The World’s first smart air wearable for active movement is now shipping, and Run 247 reports some interesting industry news from LimeLight Sports Group. The team behind some of the UK’s biggest events as they unveil a new division: LimeLight Sports Technologies.

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #19 - Weekly News

Wed, 17 Mar 2021 07:00:00 +0000

Episode 19 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

This week's edition is jam-packed with news on some stellar 2020 figures from both the Brooks Running and Hoka One One brands as reported on Business Insider, and we look at how footwear start-up Atreyu is shaking things up in its direct-to-athlete approach.

Athletics Weekly reports that UK Athletics has announced World Athletics rules concerning footwear are to be implemented across all competitions which are held under UKA rules.

Cutting edge treadmill specialists Noble-Pro are expanding rapidly and are looking for a Digital Marketing Manager, interested candidates should contact CEO Stefan Van Biljon. New run-tracking app Lupa is launched and they are offering users to try their first prototype, by simply visiting wearelupa.com and downloading it!

mymo has announced a partnership with JoggingBuddy, report trade website Sports Insight and an optimistic note was sounded in a recent article in none other than The New York Times, via RunningInsight.com as it reports that marathon organizers in the US are hoping their events can return this autumn with new protocols and precautions.

And, World Athletics is proud to unveil the world’s first virtual sporting museum, The Museum of World Athletics™, or MOWA for short.

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #18 - Weekly News

Wed, 10 Mar 2021 07:00:00 +0000

Episode 18 of the Running Industry Podcast rounds-up the Weekly News from the running world and the wider running industry.

We take a look at International Women's Day and how runners and running celebrated, along with a new initiative from World Athletics as they launched the #WeGrowAthletics campaign, designed to build on the strides the sport has taken towards greater gender equality. Welsh Athletics have also launched the #Unite Female Coaching Initiative.

Mo Farah is back, racing at the Djibouti International Half Marathon and Boston announce their Boston Virtual Marathon for 2021, which will accept 70,000 entrants! UK marathon runners and Olympic hopefuls tune-up for the Olympic Trials at the Elite Only Winter 10K in Newport and The Wales Marathon is postponed for 2021.

The North Face, Salomon and On Running all launch significant trail shoes, the fab Like The Wind magazine #27 is out and BIG Strava kudos is required as a Japanese marathon runner loads up the fastest 26.2 ever on the platform!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast is hosted by Matt Ward

Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #17 - Brand Spotlight on Saucony - with Gareth Lloyd

Mon, 08 Mar 2021 07:00:00 +0000

In Episode 17 we talk to Gareth Lloyd, the Marketing Manager for UK & Ireland for Saucony, the footwear and apparel brand that builds goodness into every product and has been inviting millions around the world to run for over 120 years!

This is also the first in our Brand Spotlight episodes which focuses on brands in the running world and how they have made a difference to the running landscape and industry. Saucony was founded in 1898 and have evolved from a local factory in the suburbs of Boston, USA to a global brand.

If you’re like me and have also struggled a bit with the pronunciation it is pronounced SOCK – A - KNEE! and we’ll find out from Gareth over the next 30 mins or so how their product designs have always been “distinctly Saucony”, from the classic Jazz born in 1981, through to the today’s Kinvara and Endorphin shoes.

We’ll also look into the future and unearth how Saucony sees the future of footwear, sustainability and the running community.

Follow Saucony via
IG @saucony + @sauconyuk
#RunForGood
www.saucony.com

Follow Gareth via
IG @runlondon

Listen and subscribe via all podcast providers and via the Running Industry Podcast website
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #16 - Weekly News and Season 2 Preview

Wed, 03 Mar 2021 07:00:00 +0000

In Episode 16 host Matt Ward unveils the new-look Running Industry Podcast with exciting changes and developments to the format.

Firstly, the longer-form, interview style with amazing guests that we have had in the first 15 episodes is going nowhere and will continue to be the mainstay of the podcast. We’ve had some incredible feedback on the podcasts and the listener numbers are growing each week. However, as the podcast landscape changes almost week-by-week across the globe, and so there will now be even more Running Industry Podcasts, with even more variety.

Firstly, as of this week, we start the ‘Running Industry Podcast – Weekly News’ pod i.e this one! which will go out on a Weds. This will be short-form, under 10 minutes normally, and be a bulletin format on news and hot topics in the Running Industry.

Secondly, we will also be introducing the ‘Brand Spotlight’ episodes. These will be released regularly and focus on brands, from footwear, to electronics, from apparel to nutrition to training and tracking. Typically 30 mins or so, we’ll take deep-dive into brands and their news, new products and their future direction.

The re-branded ‘In Conversation with’ long-form pods will also be released regularly and still feature amazing guests with fantastic stories as we delve into the background and thoughts of those people that make the Running Industry so rich and diverse.

We have some fantastic guests coming up over the next couple of months including ultra-running legend Anna Frost, former GB athlete, cross country great and now New Balance endurance coach to many Olympic marathon hopefuls, Steve Vernon, Rhys Jenkins the Welsh ultramarathon runner, who will be attempting the mind-blowing Three Peaks JOGLE record in the coming months. Yes, that’s right, John O’Groats to Land’s End including the highest mountain peaks in Scotland, England and Wales along the way and finally in late March we'll be chatting to the founder of the Reebok brand, Joe Foster, discussing his fantastic book, Shoe Maker and look back at his life in building the Reebok brand, from humble beginnings in Bolton, England through to its sale for over $3BN!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com

IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via

Patreon www.patreon.com/runningindustrypodcast

Host: Matt Ward

Produced by amplifi www.amplifi.media

IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

Running Industry Podcast #15 - Run Mummy Run - Leanne Davies and Becs Richardson

Fri, 26 Feb 2021 07:00:00 +0000

In Episode 15 we talk to Leanne Davies and Becs Richardson, co-owners of Run Mummy Run - the online running community that values kindness, encourages self-belief, inspires dreams and supports women at every step of their running journey.

Founded in 2012 by Leanne, Run Mummy Run has an online community of over 125,000 women runners, 65,000 of those members are also in their Facebook group. They also design and sell bespoke women’s running kit, which has been created by runners seeking that perfect balance between style, comfort and technical performance.

Becs partnered up with Leanne in 2020 as a Director and together their aim is to empower women through running, to bring runners together as a community to support and motivate one another, and to help people improve their running skills whatever their level.

In this episode Leanne and Becs talk us through their journeys in running and the industry, which brought them together last year to create a wonderful partnership that will enable Run Mummy Run to reach even more women and communities over the coming years!

Follow Leanne via
IG @Leanne_davies_RMR
CH @leanne_davies

Follow Becs via
IG @becs_richardson
CH @becsrichardson

Join Run Mummy Run

https://www.runmummyrun.co.uk/home/rmr-groups/ to find all the links including the regional groups

FB @RunMummyRun https://www.facebook.com/groups/runmummyrun

Pre-Loved & Secret Sales:
https://www.facebook.com/groups/RunMummyRun2nd

The Healthier Track
https://www.facebook.com/groups/thehealthiertrack

Follow Run Mummy Run via

FB @RunMummyRun
IG @RunMummyRun
TW @RunMummyRun

www.runmummyrun.co.uk

Running Industry Podcast
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #14 - Rupert Bonington - Mountain Fuel Sports Nutrition

Fri, 19 Feb 2021 07:00:00 +0000

In Episode 14 we talk to Rupert Bonington, co-owner of endurance sports nutrition brand Mountain Fuel.

Founded in 2013 Mountain Fuel is a British-based business run by a small team of individuals, with a passion for nutrition, physical activity and the outdoors (and usually a combination of all three!).

The Mountain Fuel system provides that extra energy an athlete requires whilst also providing the vitamins, amino acids and minerals your body needs to perform at its best and to recover quickly. It has been developed for individuals taking part in all types of exercise, from triathletes to hikers, from those who enjoy their weekly Park Run to 24hour ultra-marathon runners looking to break records.

Coming from a family who loved the mountains Rupert excelled at many mountain sports and he got a taste of working for himself after a number of years digitising and producing dad Sir Chris’ lectures and website. He then set up his own web business and hugely successful specialist ski company. He sold the business in 2012 and now he runs the Mountain Fuel brand, with partner Darren Foote.

In this episode Rupert talks us through his upbringing, his love of the Lake District, why he is so proud of the UK heritage of the Mountain Fuel brand AND we find out a little-known fact about Rupert's history in the 'music scene'!

Follow Rupert via
FB @rupert.bonington

Follow Mountain Fuel via
IG @mountainfuel_uk
#FeelGoodFuel
www.mountainfuel.co.uk

Running Industry Podcast
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcastvia
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #13 - Holly Rush - ASICS Frontrunner

Fri, 12 Feb 2021 08:00:00 +0000

In Episode 13 of the Running Industry Podcast we talk to Holly Rush, former GB marathon runner, co-host of Marathon Talk and the ASICS FrontRunner Community Manager in the UK.

These days Holly is a dog-loving, marathoner turned mountain ultra and trail runner, with a passion for good food, good coffee and adventures.

The ASICS FrontRunner community now stretches to over 30 countries in the world with more than 600 runners who share one common goal: To get the world moving for a sound mind in a sound body. The team is a truly diverse group of people from different backgrounds who come in all shapes and sizes. They’re young and old, beginners and professionals, from fitness coaches to sports experts, they run streets and trails.

Alongside her work on the FrontRunner programme Holly is an ASICS STUDIO online coach and a coaching mentor through her website rushbynature.com, and she has also just released a book titled ‘Big Book of Sessions Pt.2’

In this episode Holly talks candidly about elite running and the benefits of community running, we look back at her Great Britain career and how the running industry has coped through 2020 - and discover an little-known fact about Holly's previous sporting achievements, on a horse!

Follow Holly via
IG @rushtbynature
https://www.instagram.com/rushbynature
https://www.rushbynature.com

@marathontalk
#marathontalk

Follow ASICS Frontrunner via
IG @asicsfrontrunner
#asicsfrontrunneruk
#asicsfrontrunner
https://www.asics.com/gb/en-gb/frontrunner

Running Industry Podcast
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcastvia
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #12 - Jason Henderson - Editor, Athletics Weekly

Fri, 05 Feb 2021 07:00:00 +0000

In Episode 12 of the Running Industry Podcast we talk to Jason Henderson, the editor of one of the most long-standing sports magazines in the UK, Athletics Weekly.

Jason began writing for AW in 1995 and became editor in 2001. During that time he has covered five Olympics for the magazine and interviewed everyone from Roger Bannister to Usain Bolt.

A club runner with 1:54 PB for 800m in mid-1990s, in recent years Jason has run marathons to keep fit and in 2003 'crawled' around the Hawaii Ironman.

He has written for most UK newspapers, plus magazines such as GQ, and is the author of the London 2012 Guide to Athletics Field Events, plus Collision Course: The Olympic Tragedy of Mary Decker and Zola Budd.

Athletics Weekly has been the bible of the sport since the 1940s and is still the No.1 choice for the true running and athletics fan, designed to keep us informed about all the best news, comment, event reports and results from Britain and around the world.

We chat print vs digital, the sport of athletics in 2021, how the pandemic helped form the magazines’ direction and how a pair of carbon soled shoes are no guarantee of a parkrun PB!

Follow Jason via
Tw @Jason_AW

Follow Athletics Weekly via
IG @athletics.weekly
Tw @AthleticsWeekly
www.athleticsweekly.com

Running Industry Podcast
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcastvia
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #11 - Mike Seaman - The National Running Show

Fri, 29 Jan 2021 08:00:00 +0000

In Episode 11 of the Running Industry Podcast we speak to the CEO of Raccoon Events - the organisers of The National Running Show - Mike Seaman.

Raccoon Events is a dynamic, high-growth events business operating consumer events for health and wellbeing markets and the team behind The National Running Show - one of the key events in the running industry calendar.

Mike is one of the founders of Raccoon Events and he has organised exhibitions for most of his working life and passionate about creating live event experiences that are community-led, cutting edge and fun. Over the last 18 years he has run hundreds of exhibitions and conferences in key locations all over the world.

We discuss the events landscape and how 2020 has been such a challenge for everyone in the industry. But Mike's optimism shines through and we examine the Raccoon business and their vision for not only The National Running Show in the UK, but also across the globe.

Follow Mike via
IG @mikeseaman2709

Follow The National Running Show via
IG + Fb @nationalrunningshow
Tw @nationalrunshow
www.nationalrunningshow.com

Running Industry Podcast
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #10 - Martin Yelling - Marathon Talk / Stormbreak

Wed, 18 Nov 2020 07:00:00 +0000

In Episode 10 of the Running Industry Podcast we talk to podcasting royalty as we speak to one of the hosts of Marathon Talk, Martin Yelling.

Marathon Talk began in 2010 and is the UK’s number one running podcast. Released every week the show has had over 10 million downloads with listeners across the world.

Martin is a lifelong runner and loves the freedom, exploration, physical and mental health benefits of running.

A former international runner, elite duathlete and triathlete he’s finished the Hawaii Ironman and completed the Comrades Ultra. He also ran 260miles, 50,000ft of elevation in 7 days along the South West Coast Path but couldn’t finish the full 630mile route! (this is an ongoing joke on the MT podcast, esp with co-host Holly Rush).

Martin is married to two-time Olympic marathon runner and Commonwealth medallist Liz Yelling and together they run endurance sports consultancy Yelling Performance. He holds a PhD in physical activity promotion and is an experienced endurance coach, writer, presenter and is a Dad to three children.

Martin is also one of the founders of Stormbreak, a charity looking to improve children’s mental health through movement, equipping them with sustainable, transferable skills and coping strategies to thrive during the complex demands of growth into adult life.

Follow Martin via
IG @martinyelling
Tw @myelling
www.yellingperformance.com

Follow marathon talk via
IG + Tw @marathontalk
www.marathontalk.com

Follow Stormbreak via
IG + Tw @hellostormbreak
www.stormbreak.org.uk

Running Industry Podcast
www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #9 - Enriching the Workplace - Britta Sendlhofer and Bodil Oudshoorn - inov-8

Thu, 05 Nov 2020 07:00:00 +0000

In Episode 9 of the Running Industry Podcast we talk to Britta Sendlhofer, Marketing Manager for Austria and Germany, and Bodil Oudshoorn, Footwear Product Manager at inov-8 - two prominent women working within the running industry.

Both Britta and Bodil now find themselves at inov8, after following very different pathways to get to where they are and it’s these experiences, along with their desire to see more women working in the running industry, that we will focus on - as we title the podcast Enriching the Workplace.

Follow Bodil via
IG @bodil_oudshoorn
Follow Britta via
IG @sendlhoferbritta

Follow inov-8 via
IG + Tw @inov_8
www.inov-8.com

Running Industry Podcast
Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #8 - Andy Walling - Lead Endurance Physio, British Athletics

Thu, 29 Oct 2020 08:00:00 +0000

In Episode 8 of the Running Industry Podcast we talk to Lead Endurance Physiotherapist at British Athletics, Andy Walling.

Andy’s career to date has seen him as the Lead Endurance Physiotherapist for athletics and Team GB spanning the two Olympic cycles of Rio and Tokyo. He has also spent four and a half years as a senior Physiotherapist for the English institute of Sport, based at Bisham Abbey, and been the team physio at the Gold Coast Commonwealth Games in 2018.

He has worked at the British Olympic Association (BOA), providing care for all summer and winter Olympic sports, with a significant percentage being in foot and ankle injuries

He is also a qualified Athletics coach and has coached athletes to national titles and regular Great Britain representation, is a 3:47 1500m runner, has a PhD in History prior to becoming a physio and this last couple of years been the physio to none other than Sir Mo Farah.

We talk about his roles over the years, his thoughts on the current state of endurance running in the UK and how a nice cup of tea is as good as it gets!

Follow Andy via
IG @andy_walling
Fb @Andy.walling.52

Running Industry Podcast
Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #7 - Kate MacKenzie - Harrier

Wed, 21 Oct 2020 08:00:00 +0100

In Episode 7 of the Running Industry Podcast we talk to owner / founder at trail running brand Harrier, Kate MacKenzie.

Harrier provides great value gear for trail runners and is a super-new brand, launching in early 2020. Whether you’re a beginner or an ultra-runner, Harrier aim to provide the best kit for design and quality. With such products as race vests, hydration flasks, poles, and trail running emergency kits in the range.

In this episode we’ll discover a little more about the Harrier brand, along with Kate’s background, and how she forged ahead with launching the brand, based in the wonderful Peak District, during the 2020 coronavirus lockdown!

+ COMPETITION + For your chance to win fantastic Harrier prize bundle, just answer this question, the answer to which is in the podcast!

Q: In which country was Kate born?

Answers to Kate via support@harrierrunfree.co.uk , and the winner will be chosen at random in the coming weeks!

Follow Harrier via
www.harrierrunfree.co.uk
IG @harrier_trail_running
Fb @harrierrunfree

Running Industry Podcast
Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #6 - Caffeine Bullet with David Hellard

Wed, 14 Oct 2020 07:00:00 +0100

In Episode 6 of the Running Industry Podcast we talk to owner / founder at nutrition brand Caffeine Bullet, David Hellard.

This podcast is at times highly amusing and underlines David’s great character and knowledge of the industry, especially for those who listen to him on the Bad Boy Running Podcast. But underneath that laidback demeanour is a steely businessman who has cannily built a great brand that is growing by the day.

Caffeine Bullet is a caffeine based chew for athletes and everyday people who want that extra little kick-start, and David talks us through how he has built the brand to the point where it is now one of the most popular nutrition brands on Amazon.

We also cover off David's running exploits, how he managed to beat Mo Farah, twice, and he taught Howard Marks to play poker! Enjoy!

+ PLUS + Head to the Caffeine Bullet website www.caffeinebullet.com and use the code RIP or RIPodcast for your 20% discount off your order of Caffeine Bullet!

Follow Caffeine Bullet via
www.caffeinebullet.com
IG @caffeinebullet
Tw @caffeine_bullet
Fb @caffeinebullet

Follow David via
IG @davidhellard

Listen to the Bad Boy Running Podcast via https://www.badboyrunningpodcast.com/podcast
Follow on IG @badboyrunningpodcast

Running Industry Podcast
Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #5.5 - The Interlude 'Trust the Process' - Matt Ward

Wed, 07 Oct 2020 08:00:00 +0100

In Episode 5.5 of the Running Industry Podcast host and producer Matt Ward takes stock of season 1 at the halfway point.

Matt decided to call this one The Interlude 'Trust the Process', and talks us through the process of getting the podcast out there, how the first 5 episodes have gone and what's in-store over the rest of the season from episode 6 through to 10.

Follow Matt via
IG @mattwardmc

Running Industry Podcast
Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #5 - Mike Ambrose - Salomon

Wed, 30 Sep 2020 10:00:00 +0100

In Episode 5 of the Running Industry Podcast we talk to global footwear product line manager for trail running at Salomon, Mike Ambrose

As the head of trail running footwear at Salomon, Mike has a lot of responsibility! Not only to make sure that new products are dreamt-up, produced and delivered each year, but also to carry on the lineage and heritage of the brand which has seen such landmark products as the Speedcross and Slab Sense, which have helped mould the sport of trail running over the last 15 years or so.

We talk about Mike's background in running and how a chance conversation at a Salomon meeting brought him from Colorado to Annecy, France, to work at the Salomon global HQ. We also examine how Covid19 was negotiated through a team-ethic and with collaborative working across the world - whilst under lockdown - and how he is inspired by competitor brands, athlete feedback and the Alpine running environment where he lives, to continually push footwear and the sport forward.

Follow Mike via
IG @mike.ambrose1

Follow Salomon via
www.salomon.com
IG @salomonrunning
Tw @SalomonRunning
Fb @salomonrunning
#timetoplay

Running Industry Podcast
Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are produced by and © amplifi.media

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #4 - Stefan Van Biljon, Noble Pro treadmills

Wed, 23 Sep 2020 07:00:00 +0100

In Episode 4 of the Running Industry Podcast we talk to owner / founder of Noble Pro treadmills, Stefan Van Biljon.

We open-up still further the wide world of topics that we discuss on the show to treadmills! Seen for many years as the 'dreadmill' - which many a seasoned runner wouldn't dare venture onto - the treadmill experience has changed dramatically over the last few years. With integration to a runner's training programmes, partnering up with the wonderful world of Zwift, and a fully interactive experience whereby runners can train and race with friends from the comfort of their home - the treadmill is now a perfect companion to an overall mix of running outdoors and in.

During an engaging 30 minutes, we explore the history of the Noble Pro brand, how it fits into the world of treadmills and fitness training, how the brand is negotiating the coronavirus epidemic and how Stefan sees the future of treadmill running and how it is becoming part of a runner's 'toolbox'.

Follow Noble Pro via
www.noble-pro.com
IG @noble_pro
Tw @The_NoblePro
Fb @NobleProOfficial

and follow the Noble Pro community of runners via
www.runner.noble-pro.com

Running Industry Podcast
Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are ©amplifi

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #3 - Women in Coaching with Mags Dempsey and Rachel Murphy

Sun, 13 Sep 2020 16:00:00 +0100

In Episode 3 of the running industry podcast we talk to run coaches and brand ambassadors Mags Dempsey (Play in the Wild UK) and Rachel Murphy (She Runs Outdoors).

Both Mags and Rachel are ambassadors for the Salomon and Suunto brands in the UK, but most notably they also own and run two coaching businesses in the running industry. In this episode they talk about their backgrounds, how they arrived at where they are today, some of the difficulties faced by females in coaching and how they are inspiring trail runners - both male and female - to get out there and be the best that they can.

We also examine how they are also championing women in coaching, how they are dealing with the new situations in Covid secure groups and sessions, and how their businesses differ, talking in-depth about issues for women in running and how they both promote the benefits of running to tackle mental health and general well-being issues.

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are ©amplifi

Follow Mags Dempsey via
@magsmay_d
Play in the Wild UK www.playinthewilduk.com
@playinthewilduk

Follow Rachel Murphy via
@rachrunsoutdoors
She Runs Outdoors www.sherunsoutdoors.com
@sherunsoutdoors

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #2 - Gareth Nettleton - Strava

Fri, 04 Sep 2020 16:00:00 +0100

In Episode 2 of the running industry podcast we talk to global VP of marketing at Strava, Gareth Nettleton

Founded in 2009 by Mark Gainey and Michael Horvath, Strava has become one of the world's most popular sports tracking apps in the last decade. During an hour packed with insight surrounding the brand, Matt and Gareth examine its growth, its journey through Covid-19 and what the future holds for Strava and its millions of users around the globe.

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com
IG @runindustry Tw @runindustry

All episodes of the running industry podcast are ©amplifi

Follow Gareth Nettleton via
Strava: www.strava.com/athletes/garethnettleton
IG and Twitter: @garethnettleton

Follow strava.com

You can also show your support by donating to the running industry podcast via
Patreon www.patreon.com/runningindustrypodcast

Running Industry Podcast #1 - The Covid Files

Mon, 17 Aug 2020 18:00:00 +0100

In this launch episode of the running industry podcast we talk about the effects of the coronavirus pandemic on the running industry.

Recorded in May and June 2020, host Matt Ward speaks to Simon Freeman (Like the Wind magazine), Matt Green (Summit Fever Media), Katy Turner (Spike PR & Communications), Rich Philip (Stance socks) and Shane Ohly (Ourea Events) about the impact the virus has brought to their business and how they have coped during the period of lockdown. We examine effects on their income and their business mindset, and how they see things panning out over the coming months and years.

Host: Matt Ward
Produced by amplifi www.amplifi.media
IG @amplifimedia Tw @amplifimedia_

www.runningindustrypodcast.com IG @runindustry Tw @runindustry

All episodes of the running industry podcast are ©amplifi media

Guests:
Simon Freeman IG @simonbfreeman www.likethewindmagazine.com
Matt Green IG @mattgreen_sfm @sfm-films www.summitfevermedia.com
Katy Turner IG @thespikegirls www.spikecommunications.co.uk
Rich Philip @mrrichiep @stancesocks www.stance.eu.com
Shane Ohly IG @oureaevents www.oureaevents.com

You can also show your support by donating to the running industry podcast via
Patreon https://www.patreon.com/runningindustrypodcast