The Marketing Guide Wed, 22 Apr 2026 22:10:27 -0400 https://lauraomahony.com/grid/podcast/ en-ie © 2026 The Marketing Guide yes b6dfc053-21fe-5e8a-a264-c7c4c525188c Laura O'Mahony episodic false The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.


From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.


With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.


If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.


Website: www.lauraomahony.com 

Instagram: instagram.com/lauraomahonydotcom/

]]> Buzzsprout (https://www.buzzsprout.com) marketing, social media, social media marketing, online marketing, digital marketing, instagram marketing, instagram strategy, instagram tips, TikTok Marketing, Content Marketing Laura O'Mahony https://storage.buzzsprout.com/670e2974nu6v8z8v2er78y6nj5ri?.jpg The Marketing Guide https://lauraomahony.com/grid/podcast/ The Secret to Staying Consistent (Even When You Feel Like Giving Up) The Secret to Staying Consistent (Even When You Feel Like Giving Up) If you’ve ever felt stuck, overwhelmed, or ready to quit then this episode is the permission slip you didn’t know you needed. We’re breaking down the real reason consistency feels so hard… and the surprising shifts that make it easier than you think.

Inside, I uncover:
 ✨ What consistency actually is (it’s not what you’ve been told)
✨ Why it matters more than motivation
✨ How to link your consistency to goals that truly move the needle
✨ The mindset shift that will finally stop the all-or-nothing cycle
✨ The five small-but-mighty habits that make consistency inevitable

This is not a “try harder” pep talk.
 It’s a practical, honest, compassionate guide to staying on track, especially on the days when you’d rather give up.

If you’re craving structure, simplicity, and a slower, more sustainable approach to showing up… you’re going to love this one.

Hit play — your future self will thank you. 🎧✨


Connect with Laura

If you enjoyed this episode, please leave a review or share it with another business owner who might need it, it really helps the show grow.
You can connect with Laura on social media or through her website to learn more about working together.

www.lauraomahony.com

]]> If you’ve ever felt stuck, overwhelmed, or ready to quit then this episode is the permission slip you didn’t know you needed. We’re breaking down the real reason consistency feels so hard… and the surprising shifts that make it easier than you think.

Inside, I uncover:
 ✨ What consistency actually is (it’s not what you’ve been told)
✨ Why it matters more than motivation
✨ How to link your consistency to goals that truly move the needle
✨ The mindset shift that will finally stop the all-or-nothing cycle
✨ The five small-but-mighty habits that make consistency inevitable

This is not a “try harder” pep talk.
 It’s a practical, honest, compassionate guide to staying on track, especially on the days when you’d rather give up.

If you’re craving structure, simplicity, and a slower, more sustainable approach to showing up… you’re going to love this one.

Hit play — your future self will thank you. 🎧✨


Connect with Laura

If you enjoyed this episode, please leave a review or share it with another business owner who might need it, it really helps the show grow.
You can connect with Laura on social media or through her website to learn more about working together.

www.lauraomahony.com

]]> Laura O'Mahony Buzzsprout-18317428 Mon, 08 Dec 2025 14:00:00 +0000 1269 consistency, mindset, marketing tips, small business growth, productivity, habits, motivation, marketing mindset, content creation, staying consistent, entrepreneurship, goal setting, business strategy, overwhelm, sustainability, marketing podcast, person 154 full false #153: The Storytelling Shift: How to Make Social Media Actually Work for You #153: The Storytelling Shift: How to Make Social Media Actually Work for You In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media.


It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it.

Here’s what we cover:

  • What storytelling really means for social media
  • Why stories cut through the noise (and outperform “tips” content)
  • The simple elements every good story needs
  • How to tell stories across platforms like Instagram, TikTok, LinkedIn & more
  • Seven story types that work for every business (motivating, selling, connecting, explaining & more)
  • Real examples of brands using storytelling brilliantly
  • How to start using stories even if you feel like you “don’t have any”

Perfect for:

Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.

]]> In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media.


It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it.

Here’s what we cover:

  • What storytelling really means for social media
  • Why stories cut through the noise (and outperform “tips” content)
  • The simple elements every good story needs
  • How to tell stories across platforms like Instagram, TikTok, LinkedIn & more
  • Seven story types that work for every business (motivating, selling, connecting, explaining & more)
  • Real examples of brands using storytelling brilliantly
  • How to start using stories even if you feel like you “don’t have any”

Perfect for:

Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.

]]> Laura O'Mahony Buzzsprout-18278585 Mon, 01 Dec 2025 14:00:00 +0000 1431 social media storytelling, storytelling marketing, content marketing, social media strategy, small business marketing, brand storytelling, digital marketing, marketing tips, social media growth, marketing for beginners, entrepreneur marketing, instagram m 153 full false #152: How to Know When It’s Time to Pivot (And What to Do Next) #152: How to Know When It’s Time to Pivot (And What to Do Next) In this episode of The Marketing Guide, Laura O’Mahony breaks down one of the most important, and often confusing, decisions business owners face: knowing when to pivot. If your business feels stuck, misaligned, or in need of a new direction, this episode will help you understand what a pivot really is and why it can become one of the most powerful tools in your growth.

You’ll learn the different types of pivots businesses make, the key signs that it might be time for a change, and how to approach a pivot with clarity instead of fear. Laura also shares examples of well-known brands that shifted direction successfully, proving that pivoting isn’t a failure: it’s a strategy.

Whether you’re making small tweaks or considering a bigger shift, this episode will help you recognise what’s no longer working, what is working, and how to move forward with confidence.

In this episode, we cover:

  • What a business pivot actually means
  • Why businesses choose to pivot
  • The main types of pivots you need to know
  • Key indicators that it might be time to change direction
  • How to approach a pivot without overwhelm
  • Real examples of successful pivots from well-known brands

Connect with Laura

If you enjoyed this episode, please leave a review or share it with another business owner who might need it, it really helps the show grow.
You can connect with Laura on social media or through her website to learn more about working together.

www.lauraomahony.com

]]> In this episode of The Marketing Guide, Laura O’Mahony breaks down one of the most important, and often confusing, decisions business owners face: knowing when to pivot. If your business feels stuck, misaligned, or in need of a new direction, this episode will help you understand what a pivot really is and why it can become one of the most powerful tools in your growth.

You’ll learn the different types of pivots businesses make, the key signs that it might be time for a change, and how to approach a pivot with clarity instead of fear. Laura also shares examples of well-known brands that shifted direction successfully, proving that pivoting isn’t a failure: it’s a strategy.

Whether you’re making small tweaks or considering a bigger shift, this episode will help you recognise what’s no longer working, what is working, and how to move forward with confidence.

In this episode, we cover:

  • What a business pivot actually means
  • Why businesses choose to pivot
  • The main types of pivots you need to know
  • Key indicators that it might be time to change direction
  • How to approach a pivot without overwhelm
  • Real examples of successful pivots from well-known brands

Connect with Laura

If you enjoyed this episode, please leave a review or share it with another business owner who might need it, it really helps the show grow.
You can connect with Laura on social media or through her website to learn more about working together.

www.lauraomahony.com

]]> Laura O'Mahony Buzzsprout-18239911 Mon, 24 Nov 2025 07:00:00 +0000 1613 What a business pivot means, business pivot, Why businesses pivot, How to pivot, The main types of pivots, How to pivot without overwhelm, business burnout, business lessons 152 full false #151: 10 Ways to Prepare for Black Friday Without the Overwhelm #151: 10 Ways to Prepare for Black Friday Without the Overwhelm Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping weekend of the year. From setting intentional goals to warming up your audience and planning your content, these tips will help you show up confidently and create offers that feel good for both you and your customers.

If you want a calm, clear approach to BFCM that doesn’t rely on pressure or manipulative tactics, this one’s for you.

In This Episode, You’ll Learn:

  • Why setting the right goals makes everything else easier
  • How to create offers your audience actually wants
  • What to do now to warm up your email list
  • The simple tweaks that make your website more BFCM-ready
  • How to plan content without burning out
  • The overlooked steps that reduce stress during the sale

(…and a few reminders to protect your energy along the way.)

Resources & Links:

✨ Black Friday Marketing Kit — Your plug-and-play toolkit for planning, promoting, and selling ethically this Black Friday. Includes email templates, social captions, offer ideas, and your full prep checklist.

Grab it here: BLACK FRIDAY MARKETING KIT

🎙 Listen & subscribe on YouTube, Spotify, Apple Podcasts, wherever you tune in.

✈️ Please share this episode with someone who might enjoy it. 

]]> Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping weekend of the year. From setting intentional goals to warming up your audience and planning your content, these tips will help you show up confidently and create offers that feel good for both you and your customers.

If you want a calm, clear approach to BFCM that doesn’t rely on pressure or manipulative tactics, this one’s for you.

In This Episode, You’ll Learn:

  • Why setting the right goals makes everything else easier
  • How to create offers your audience actually wants
  • What to do now to warm up your email list
  • The simple tweaks that make your website more BFCM-ready
  • How to plan content without burning out
  • The overlooked steps that reduce stress during the sale

(…and a few reminders to protect your energy along the way.)

Resources & Links:

✨ Black Friday Marketing Kit — Your plug-and-play toolkit for planning, promoting, and selling ethically this Black Friday. Includes email templates, social captions, offer ideas, and your full prep checklist.

Grab it here: BLACK FRIDAY MARKETING KIT

🎙 Listen & subscribe on YouTube, Spotify, Apple Podcasts, wherever you tune in.

✈️ Please share this episode with someone who might enjoy it. 

]]> Laura O'Mahony Buzzsprout-18199863 Mon, 17 Nov 2025 07:00:00 +0000 1444 black friday, black friday marketing, black friday offers, black friday cyber monday, black friday sales, marketing for black friday, holiday marketing tips, black friday marketing strategy, black friday cyber monday marketing 151 full false #150: How to Set Your Day Up for Success: Why a Morning Routine Matters #150: How to Set Your Day Up for Success: Why a Morning Routine Matters In this episode, Laura shares how having a simple morning routine can completely change the way you show up each day. If you often feel like you’re chasing your tail or running from one thing to the next, this one’s for you.

You’ll learn how to set yourself up for a calm, focused, and productive day,  starting the night before. Laura breaks down her personal morning routine step-by-step, explains the science behind small habits like making your bed and getting morning sunlight, and shares how meditation and gratitude can help regulate your mood and mindset.

She also walks you through how to create your own version of a morning routine that actually works for your lifestyle - one that helps you feel grounded, organised, and ready to take on the day.

Highlights:

  • How to prepare for a smoother morning the night before
  • The importance of sleep and simple ways to improve it
  • The one thing you should avoid first thing in the morning
  • How three simple practices can change you day 
  • How morning sunlight affects your energy and focus
  • Simple steps to create your own routine that sticks

If you’re ready to stop rushing through your mornings and start feeling more in control of your day, this episode will show you how.

]]> In this episode, Laura shares how having a simple morning routine can completely change the way you show up each day. If you often feel like you’re chasing your tail or running from one thing to the next, this one’s for you.

You’ll learn how to set yourself up for a calm, focused, and productive day,  starting the night before. Laura breaks down her personal morning routine step-by-step, explains the science behind small habits like making your bed and getting morning sunlight, and shares how meditation and gratitude can help regulate your mood and mindset.

She also walks you through how to create your own version of a morning routine that actually works for your lifestyle - one that helps you feel grounded, organised, and ready to take on the day.

Highlights:

  • How to prepare for a smoother morning the night before
  • The importance of sleep and simple ways to improve it
  • The one thing you should avoid first thing in the morning
  • How three simple practices can change you day 
  • How morning sunlight affects your energy and focus
  • Simple steps to create your own routine that sticks

If you’re ready to stop rushing through your mornings and start feeling more in control of your day, this episode will show you how.

]]> Laura O'Mahony Buzzsprout-18159061 Mon, 10 Nov 2025 07:00:00 +0000 1694 150 full false #149: How to Overcome Social Media Exhaustion for Small Business Owners #149: How to Overcome Social Media Exhaustion for Small Business Owners Feeling like you want to delete Instagram, throw your phone out the window, and forget social media ever existed? 😅 You’re not alone, and this episode is exactly what you need.

In today’s episode of The Marketing Guide, Laura O’Mahony dives deep into social media exhaustion, what causes it, how to recognise it, and exactly what to do when you feel completely burnt out from constantly showing up online.

This episode is for small business owners and creators who are tired of the pressure, tired of the algorithm, and tired of feeling like their best isn’t good enough. You’ll walk away with practical, compassionate strategies that make social media feel lighter again.

✨ In this episode you’ll learn:

  • What social media exhaustion actually is
  • The symptoms to look out for
  • Why burnout happens
  • 5 practical steps to take when burnout hits
  • Healthy boundaries for better business


💬 Key Quote

“Your value does not disappear when you take a break — it grows.”

This is your permission slip to rest. Your business still stands even when you step away.


✅ Take Action

If this episode helped you, please:

  • Rate & review the show — it helps us reach more small business owners 💛
  • Share it with someone who’s feeling the drain
  • Tag me on Instagram with a rating for this episode
]]> Feeling like you want to delete Instagram, throw your phone out the window, and forget social media ever existed? 😅 You’re not alone, and this episode is exactly what you need.

In today’s episode of The Marketing Guide, Laura O’Mahony dives deep into social media exhaustion, what causes it, how to recognise it, and exactly what to do when you feel completely burnt out from constantly showing up online.

This episode is for small business owners and creators who are tired of the pressure, tired of the algorithm, and tired of feeling like their best isn’t good enough. You’ll walk away with practical, compassionate strategies that make social media feel lighter again.

✨ In this episode you’ll learn:

  • What social media exhaustion actually is
  • The symptoms to look out for
  • Why burnout happens
  • 5 practical steps to take when burnout hits
  • Healthy boundaries for better business


💬 Key Quote

“Your value does not disappear when you take a break — it grows.”

This is your permission slip to rest. Your business still stands even when you step away.


✅ Take Action

If this episode helped you, please:

  • Rate & review the show — it helps us reach more small business owners 💛
  • Share it with someone who’s feeling the drain
  • Tag me on Instagram with a rating for this episode
]]> Laura O'Mahony Buzzsprout-18119590 Mon, 03 Nov 2025 07:00:00 +0000 1715 149 full false #148: Thinking of Creating an Online Course? Here’s the Smart Way to Do It #148: Thinking of Creating an Online Course? Here’s the Smart Way to Do It What This Episode Is About

Ever wondered what it really takes to launch an online course from scratch? In this solo episode, I’m pulling back the curtain on how I created and launched my course Confident on Camera, the behind-the-scenes story, the wins, the mistakes, and the lessons I’d take into my next launch.

If you’ve been thinking of creating your own course (or any product or service), this episode is for you.

In This Episode:

  • Why I Created the Course
  • Validating the Idea
  • Planning & Creating
  • Building the Buzz
  • Launch Week
  • What I’d Do Differently
  • Results & Impact


Mentioned in This Episode


]]> What This Episode Is About

Ever wondered what it really takes to launch an online course from scratch? In this solo episode, I’m pulling back the curtain on how I created and launched my course Confident on Camera, the behind-the-scenes story, the wins, the mistakes, and the lessons I’d take into my next launch.

If you’ve been thinking of creating your own course (or any product or service), this episode is for you.

In This Episode:

  • Why I Created the Course
  • Validating the Idea
  • Planning & Creating
  • Building the Buzz
  • Launch Week
  • What I’d Do Differently
  • Results & Impact


Mentioned in This Episode


]]> Laura O'Mahony Buzzsprout-18027315 Mon, 20 Oct 2025 08:00:00 +0100 2435 online course launch, how to create an online course, course creation tips, digital product launch, content creation, creator business, marketing strategy, personal brand growth, confidence on camera, video marketing, solo business owner, entrepreneur tip 148 full false #147: Messy Action: The Key to Overcoming Procrastination #147: Messy Action: The Key to Overcoming Procrastination In this week’s episode, Laura dives deep into one of the biggest secrets behind every successful business owner, creator, and dream chaser: messy action.

If you’ve ever waited for the “perfect” time to launch, post, or start, this episode is your permission slip to begin before you feel ready. Laura unpacks why perfectionism keeps you stuck, how messy action builds real confidence, and how to start making imperfect progress today.

Because truthfully? You don’t build momentum by thinking, you build it by doing. Even if it’s clumsy, awkward, or totally imperfect.

🔑 What You’ll Learn:

  • What messy action really means — and why it’s the opposite of perfectionism.
  • Why preparation often disguises procrastination.
  • How messy action leads to clarity, growth, and confidence.
  • The fears that hold us back (and how to move through them).
  • Real-life examples from Sara Blakely, J.K. Rowling, Oprah, and Laura’s own journey.
  • A 4-step mini action plan to help you take messy action today.

💌 Connect with Laura:

What’s your messy action going to be today?
 Tag @lauraomahony or send a DM, Laura loves celebrating courageous, imperfect action.

🎧 Listen Now On:

Apple Podcasts | Spotify | Google Podcasts | or wherever you get your podcasts

]]> In this week’s episode, Laura dives deep into one of the biggest secrets behind every successful business owner, creator, and dream chaser: messy action.

If you’ve ever waited for the “perfect” time to launch, post, or start, this episode is your permission slip to begin before you feel ready. Laura unpacks why perfectionism keeps you stuck, how messy action builds real confidence, and how to start making imperfect progress today.

Because truthfully? You don’t build momentum by thinking, you build it by doing. Even if it’s clumsy, awkward, or totally imperfect.

🔑 What You’ll Learn:

  • What messy action really means — and why it’s the opposite of perfectionism.
  • Why preparation often disguises procrastination.
  • How messy action leads to clarity, growth, and confidence.
  • The fears that hold us back (and how to move through them).
  • Real-life examples from Sara Blakely, J.K. Rowling, Oprah, and Laura’s own journey.
  • A 4-step mini action plan to help you take messy action today.

💌 Connect with Laura:

What’s your messy action going to be today?
 Tag @lauraomahony or send a DM, Laura loves celebrating courageous, imperfect action.

🎧 Listen Now On:

Apple Podcasts | Spotify | Google Podcasts | or wherever you get your podcasts

]]> Laura O'Mahony Buzzsprout-18002028 Mon, 13 Oct 2025 13:00:00 +0100 1343 messy action, overcoming procrastination, perfectionism, confidence, mindset, marketing mindset, entrepreneurship, small business tips, business mindset, motivation, productivity, self belief, personal growth, business confidence, take action, done is bet 147 full false #146 Success Leaves Clues: 7 Ways to Grow Your Business Faster #146 Success Leaves Clues: 7 Ways to Grow Your Business Faster Episode 146: Success Leaves Clues – How to Use What’s Already Working to Grow Your Business

Ever feel like you’re constantly reinventing the wheel in your business? The truth is, you don’t have to. Success leaves clues, and if you know where to look, you can save yourself time, energy, and guesswork.

In this episode of The Marketing Guide, I dive into the idea that extraordinary results don’t happen by chance, they come from following proven strategies and learning from what already works. 

Inspired by a Tony Robbins quote that stuck with me, I’ll show you how to spot the patterns behind success and apply them to your content, funnels, sales, and overall business strategy.

You’ll learn:

  • What “success leaves clues” really means and how to spot them in your industry
  • How small business owners can save time by following proven steps instead of starting from scratch
  • Simple ways to find clues in your content performance and use them to create more of what works
  • How to study funnels and sales strategies that worked on you (and adapt them for your business)
  • 7 practical ways you can put this mindset into action right now

Plus, I share my S.U.C.C.E.S.S. framework to help you simplify your marketing and stay consistent without burning out.

Resources & Links Mentioned in This Episode

  • Follow me on Instagram: @lauraomahonymarketing
  • Work with me: www.lauraomahony.com
  • Share this episode with a friend who needs to hear it

Key Takeaway

You don’t need to do more. You need to do more of what works. Success leaves clues—when you pay attention, you stop guessing and start growing.

]]> Episode 146: Success Leaves Clues – How to Use What’s Already Working to Grow Your Business

Ever feel like you’re constantly reinventing the wheel in your business? The truth is, you don’t have to. Success leaves clues, and if you know where to look, you can save yourself time, energy, and guesswork.

In this episode of The Marketing Guide, I dive into the idea that extraordinary results don’t happen by chance, they come from following proven strategies and learning from what already works. 

Inspired by a Tony Robbins quote that stuck with me, I’ll show you how to spot the patterns behind success and apply them to your content, funnels, sales, and overall business strategy.

You’ll learn:

  • What “success leaves clues” really means and how to spot them in your industry
  • How small business owners can save time by following proven steps instead of starting from scratch
  • Simple ways to find clues in your content performance and use them to create more of what works
  • How to study funnels and sales strategies that worked on you (and adapt them for your business)
  • 7 practical ways you can put this mindset into action right now

Plus, I share my S.U.C.C.E.S.S. framework to help you simplify your marketing and stay consistent without burning out.

Resources & Links Mentioned in This Episode

  • Follow me on Instagram: @lauraomahonymarketing
  • Work with me: www.lauraomahony.com
  • Share this episode with a friend who needs to hear it

Key Takeaway

You don’t need to do more. You need to do more of what works. Success leaves clues—when you pay attention, you stop guessing and start growing.

]]> Laura O'Mahony Buzzsprout-17962750 Mon, 06 Oct 2025 12:00:00 +0100 1641 success leaves clues, business growth, small business marketing, content marketing tips, sales funnels, marketing strategy, business success, social media marketing, entrepreneur tips, online business growth, simplify marketing, marketing guide podcast, g 146 full false #145 - We're hitting pause and taking a quick break! #145 - We're hitting pause and taking a quick break! Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

]]> Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

]]> Laura O'Mahony Buzzsprout-12438114 Tue, 14 Mar 2023 14:00:00 +0000 396 full false #144 - Comparison, Impostor Syndrome & Feeling Unmotivated - An Interview with Lorna Butler PDC Coaching - #144 - Comparison, Impostor Syndrome & Feeling Unmotivated - An Interview with Lorna Butler PDC Coaching - In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.

what you will learn in this episode:

  • How comparison can show up for small business owners and how to overcome it
  • What Impostor syndrome can look like and how it can show up. 
  • Things that demotivate small business owners 
  • Is your fear of failure getting in the way?
  • What Lorna is reading/listening to at the moment and her recommendations


Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

]]> In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.

what you will learn in this episode:

  • How comparison can show up for small business owners and how to overcome it
  • What Impostor syndrome can look like and how it can show up. 
  • Things that demotivate small business owners 
  • Is your fear of failure getting in the way?
  • What Lorna is reading/listening to at the moment and her recommendations


Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

]]> https://lauraomahony.com/episode144/ Laura O'Mahony & Lorna Butler Buzzsprout-12382422 Mon, 06 Mar 2023 10:00:00 +0000 3205 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 144 full false #143 - Social Media Content Ideas You Can Try Today #143 - Social Media Content Ideas You Can Try Today As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. In this episode, we deliver helpful content ideas that you can try for your small business today. We hope this episode inspires you and gives you ideas to go create interesting and dynamic content for your audience. 

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)


]]> As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. In this episode, we deliver helpful content ideas that you can try for your small business today. We hope this episode inspires you and gives you ideas to go create interesting and dynamic content for your audience. 

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)


]]> Buzzsprout-12335802 Mon, 27 Feb 2023 11:00:00 +0000 1667 143 full false #142 - Meta Business Suite - The Free Tool Every Small Business Needs To Know! #142 - Meta Business Suite - The Free Tool Every Small Business Needs To Know! As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on Facebook, Messenger and Instagram from one place. 

In this episode you will learn:

  • Why Meta Business Suite is the ideal solution 
  • What are the key features
  • How to get started with Meta Business Suite
  • How the Meta Business Suite Planner works
  • How Meta Business Suite can save hours when managing your Instagram and Facebook for your business
  • Meta Business Suite Case Study


Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

📖 Episode 47 - Instagram Story Ads for Beginners: A Step-by-Step Guide
https://www.buzzsprout.com/1074400/8227952-47-instagram-story-ads-for-beginners-a-step-by-step-guide

🔗 Access the Meta Business Suite
https://business.facebook.com/

]]> As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on Facebook, Messenger and Instagram from one place. 

In this episode you will learn:

  • Why Meta Business Suite is the ideal solution 
  • What are the key features
  • How to get started with Meta Business Suite
  • How the Meta Business Suite Planner works
  • How Meta Business Suite can save hours when managing your Instagram and Facebook for your business
  • Meta Business Suite Case Study


Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

📖 Episode 47 - Instagram Story Ads for Beginners: A Step-by-Step Guide
https://www.buzzsprout.com/1074400/8227952-47-instagram-story-ads-for-beginners-a-step-by-step-guide

🔗 Access the Meta Business Suite
https://business.facebook.com/

]]> https://lauraomahony.com/episode142/ Laura O'Mahony Buzzsprout-12288522 Mon, 20 Feb 2023 12:00:00 +0000 1946 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 142 full false #141 - How To Make More Money Using Affiliate Marketing – The Ultimate Guide #141 - How To Make More Money Using Affiliate Marketing – The Ultimate Guide In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your business or brand to make more sales. 

So if you want to learn all about earning money while you sleep then this is the episode for you. Also, make sure you listen right to the end of the episode where I explain how you can set up an affiliate programme for your business so that your loyal fans can do the hard work and sell for you and bring you new customers. 


In this episode we cover the following: 

  • what is affiliate marketing
  • How does affiliate marketing work
  • Types of affiliate marketing
  • Pros and cons of affiliate marketing
  • Setting up affiliate marketing for your business


Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

💸 10 Passive income ideas small businesses can use to make money now!
Click here

]]> In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your business or brand to make more sales. 

So if you want to learn all about earning money while you sleep then this is the episode for you. Also, make sure you listen right to the end of the episode where I explain how you can set up an affiliate programme for your business so that your loyal fans can do the hard work and sell for you and bring you new customers. 


In this episode we cover the following: 

  • what is affiliate marketing
  • How does affiliate marketing work
  • Types of affiliate marketing
  • Pros and cons of affiliate marketing
  • Setting up affiliate marketing for your business


Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

💸 10 Passive income ideas small businesses can use to make money now!
Click here

]]> Laura O'Mahony Buzzsprout-12241159 Mon, 13 Feb 2023 12:00:00 +0000 2153 Affiliate marketing examples, affiliate marketing for beginners, how to start affiliate marketing, affiliate marketing websites, affiliate marketing, How can I start affiliate marketing?, Affiliate Marketing for Beginners, How to Get Started in Affiliat 141 full false #140 - Networking Made Simple For Small Business Owners #140 - Networking Made Simple For Small Business Owners A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make connections with other business owners, have opportunities for collaboration, share how you are feeling in your businesses, and have a group of peers who understand exactly how you are feeling. In this episode, we break down how to start networking and some essential tips to get the most out of your networking experience.

What we discuss in this episode:

  • Networking Tips For Small Business Owners
  • Why networking matters 
  • what are the benefits of networking
  • Types of Networking events small business owners can attend
  • what you need to do when you are introducing yourself 
  • The formula for being memorable
  • How to break the ice and start conversations
  • The secret to remembering everyone's names
  • The most important thing you need to do at a networking event



Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)


business networking Ireland, business networking dublin, networking in small business, how to network small business, networking small business ideas, networking for small business owners, networking event for small business, small business networking near me

]]> A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make connections with other business owners, have opportunities for collaboration, share how you are feeling in your businesses, and have a group of peers who understand exactly how you are feeling. In this episode, we break down how to start networking and some essential tips to get the most out of your networking experience.

What we discuss in this episode:

  • Networking Tips For Small Business Owners
  • Why networking matters 
  • what are the benefits of networking
  • Types of Networking events small business owners can attend
  • what you need to do when you are introducing yourself 
  • The formula for being memorable
  • How to break the ice and start conversations
  • The secret to remembering everyone's names
  • The most important thing you need to do at a networking event



Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)


business networking Ireland, business networking dublin, networking in small business, how to network small business, networking small business ideas, networking for small business owners, networking event for small business, small business networking near me

]]> https://lauraomahony.com/episode140/ Laura O'Mahony Buzzsprout-12145077 Mon, 30 Jan 2023 12:00:00 +0000 1946 networking, Guide to Business Networking, How is networking used in business?, Why networking is important for business?, How do I network my small business?, How do you network as a beginner?, How do you build strong networking skills?, What type of netw 140 full false #139 - How to Journal: 10 Helpful Tips for Beginners #139 - How to Journal: 10 Helpful Tips for Beginners If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips.  What you will learn in this episode:

  • What are the benefits of journaling
  • How to journal for beginners
  • How to journal for self-improvement
  • Gow to start a journal diary
  • Journaling techniques
  • Journaling ideas
  • Journaling tips for beginners


Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🔗 Links mentioned in this episode:

https://psychcentral.com/blog/ready-set-journal-64-journaling-prompts-for-self-discovery

https://www.berkeleywellbeing.com/daily-journaling.html

https://daringtolivefully.com/journal-prompts


]]> If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips.  What you will learn in this episode:

  • What are the benefits of journaling
  • How to journal for beginners
  • How to journal for self-improvement
  • Gow to start a journal diary
  • Journaling techniques
  • Journaling ideas
  • Journaling tips for beginners


Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🔗 Links mentioned in this episode:

https://psychcentral.com/blog/ready-set-journal-64-journaling-prompts-for-self-discovery

https://www.berkeleywellbeing.com/daily-journaling.html

https://daringtolivefully.com/journal-prompts


]]> https://lauraomahony.com/episode139/ Laura O'Mahony Buzzsprout-12099538 Mon, 23 Jan 2023 12:00:00 +0000 1585 journaling tips for beginners, how to journal for self-improvement, how to journal for mental health, journaling tips for anxiety, how to start journaling, journaling tips reddit, journaling for beginners pdf, journaling prompts for beginners, journaling 139 full false #138 - 5 Ways To Make Your Instagram Marketing Easier In 2023 #138 - 5 Ways To Make Your Instagram Marketing Easier In 2023 Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Marketing Guide Podcast for small business owners, I share five different ways that you can make your Instagram marketing easier in 2023 and help your business stand out from everyone else and not create the same content as everyone else.

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Episode 58: Storybrand https://www.buzzsprout.com/1074400/8698089-58-7-simple-steps-to-a-clear-marketing-message-with-dr-j-j-peterson-of-storybrand


]]> Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Marketing Guide Podcast for small business owners, I share five different ways that you can make your Instagram marketing easier in 2023 and help your business stand out from everyone else and not create the same content as everyone else.

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Episode 58: Storybrand https://www.buzzsprout.com/1074400/8698089-58-7-simple-steps-to-a-clear-marketing-message-with-dr-j-j-peterson-of-storybrand


]]> https://lauraomahony.com/episode138/ Laura O'Mahony Buzzsprout-12051739 Mon, 16 Jan 2023 10:00:00 +0000 2568 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 138 full false #137 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. (Rebroadcast) #137 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. (Rebroadcast) What is Entrepreneurial Burnout? How To Recognise And Overcome It.
The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”


In this week's episode  (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss:

What is burnout?
The signs of Burnout
What To Do If You’re Experiencing Burnout
How can we recover from Burnout?


Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery


]]> What is Entrepreneurial Burnout? How To Recognise And Overcome It.
The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”


In this week's episode  (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss:

What is burnout?
The signs of Burnout
What To Do If You’re Experiencing Burnout
How can we recover from Burnout?


Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery


]]> Laura O'Mahony Buzzsprout-11896390 Mon, 19 Dec 2022 10:00:00 +0000 2007 Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, how to invest in yourself, invest in your business, invest in yourself, entrepreneur invest, entrepreneurial investment 137 full false #136 - How To Overcome Your Fears in Business #136 - How To Overcome Your Fears in Business Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can limit you, hold you back, and stop you from getting what you want. 

In order to grow you need to leave your comfort zone so that is why it's important to understand the fear and learn how you overcome your fear and smash your goals. 

In this episode we discuss:

  • What is fear
  • How fear can keep you safe
  • How fear can hold you back
  • How to overcome fear in your business
  • A simple exercise to understand your fears
  • What is the fight/flight/freeze response
  • How to play bigger in your business and make fear your friend
  • and much more

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)


]]> Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can limit you, hold you back, and stop you from getting what you want. 

In order to grow you need to leave your comfort zone so that is why it's important to understand the fear and learn how you overcome your fear and smash your goals. 

In this episode we discuss:

  • What is fear
  • How fear can keep you safe
  • How fear can hold you back
  • How to overcome fear in your business
  • A simple exercise to understand your fears
  • What is the fight/flight/freeze response
  • How to play bigger in your business and make fear your friend
  • and much more

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)


]]> https://lauraomahony.com/episode136/ Laura O'Mahony Buzzsprout-11856334 Mon, 12 Dec 2022 14:00:00 +0000 1825 how to overcome fear in business, fear of starting a business, scared to start my own business, fears of business owners, fear of entrepreneurship, fear of failure in business, using fears and anxieties as fuel, how to overcome fear of failure in busines 136 full false #135 - Year-End Business Review 2022: Your Essential Guide #135 - Year-End Business Review 2022: Your Essential Guide December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking you through step by step how to perform a review of your year for your business.

Links from the show:

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

]]> December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking you through step by step how to perform a review of your year for your business.

Links from the show:

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-11814620 Mon, 05 Dec 2022 11:00:00 +0000 1856 135 full false #134 - 10 Ways To Prepare For The Holiday Season As A Small Business Owner #134 - 10 Ways To Prepare For The Holiday Season As A Small Business Owner In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rather than us running the month and taking control of the month. In order to avoid this I am sharing different ways that you can prepare for the silly season and ensure that you are not a burnt-out mess by the end of the year.

What you will learn:

  • The key to getting the most out of the last month of the year financially
  • The one thing you cannot neglect if you don't want to burn out
  • What you can do to prepare and plan
  • How you can show up differently to be more visible 
  • The one thing you can do in advance that will mean big results in your business
  • The method for reflecting on the previous year and deciding how you want this end of the year to go

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

]]> In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rather than us running the month and taking control of the month. In order to avoid this I am sharing different ways that you can prepare for the silly season and ensure that you are not a burnt-out mess by the end of the year.

What you will learn:

  • The key to getting the most out of the last month of the year financially
  • The one thing you cannot neglect if you don't want to burn out
  • What you can do to prepare and plan
  • How you can show up differently to be more visible 
  • The one thing you can do in advance that will mean big results in your business
  • The method for reflecting on the previous year and deciding how you want this end of the year to go

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

]]> Buzzsprout-11771843 Mon, 28 Nov 2022 11:00:00 +0000 1923 full false #133 - The Ultimate Guide to Using Quizzes in Your Marketing Strategy #133 - The Ultimate Guide to Using Quizzes in Your Marketing Strategy In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business. 

Quizzes are an often overlooked method in marketing and they can deliver very powerful results for your business. 

In this episode, we talk about 

  • Why you should use a quiz as part of your marketing strategy
  • How to create your quiz
  • How to write your quiz title
  • How to decide on your quiz type and the different types of quizzes 
  • How to create your quiz questions 
  • Tips for the quiz results
  • Capturing leads
  • Tips for sign-ups
  • How to make your quiz shareworthy
  • How to promote your quiz
  • Quiz platforms you can try
  • Great quiz examples from brands

 So if you want to learn how you can get more leads and sales for your business then this is the episode just for you. 


]]> In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business. 

Quizzes are an often overlooked method in marketing and they can deliver very powerful results for your business. 

In this episode, we talk about 

  • Why you should use a quiz as part of your marketing strategy
  • How to create your quiz
  • How to write your quiz title
  • How to decide on your quiz type and the different types of quizzes 
  • How to create your quiz questions 
  • Tips for the quiz results
  • Capturing leads
  • Tips for sign-ups
  • How to make your quiz shareworthy
  • How to promote your quiz
  • Quiz platforms you can try
  • Great quiz examples from brands

 So if you want to learn how you can get more leads and sales for your business then this is the episode just for you. 


]]> Buzzsprout-11735726 Mon, 21 Nov 2022 15:00:00 +0000 1946 full false #132 - Should Your Business Be Using BeReal? A Guide to the Latest Social Media App #132 - Should Your Business Be Using BeReal? A Guide to the Latest Social Media App On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand should you care about BeReal, should your brand be on it and what are some ways you can use it for your business?

 In this episode, we break down

  • What is BeReal
  • BeReal Features Explained
  • How to share a BeReal
  • How to use BeReal for Business
  • What type of content should you post
  • Brands that are already using BeReal


Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

]]> On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand should you care about BeReal, should your brand be on it and what are some ways you can use it for your business?

 In this episode, we break down

  • What is BeReal
  • BeReal Features Explained
  • How to share a BeReal
  • How to use BeReal for Business
  • What type of content should you post
  • Brands that are already using BeReal


Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

]]> https://lauraomahony.com/episode132/ Laura O'Mahony Buzzsprout-11689901 Mon, 14 Nov 2022 13:00:00 +0000 1354 132 full false #131 - How to Get On The Instagram Explore Page #131 - How to Get On The Instagram Explore Page In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about: 

  • what is the Instagram explore page
  • How the Instagram explore page algorithm works
  • what are the Benefits of getting on the explore page 
  • 5 ways to help you get on the Instagram explore page

The explore page is a great way to get discovered by people who are not currently following you which can help increase your following, increase your revenue and create a bigger community for your brand on Instagram. 

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Episode 86 - Everything you need to know about Instagram SEO

]]> In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about: 

  • what is the Instagram explore page
  • How the Instagram explore page algorithm works
  • what are the Benefits of getting on the explore page 
  • 5 ways to help you get on the Instagram explore page

The explore page is a great way to get discovered by people who are not currently following you which can help increase your following, increase your revenue and create a bigger community for your brand on Instagram. 

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Episode 86 - Everything you need to know about Instagram SEO

]]> https://lauraomahony.com/episode131/ Laura O'Mahony Buzzsprout-11645152 Mon, 07 Nov 2022 10:00:00 +0000 1354 how does the instagram explore page work, instagram explore algorithm, instagram explore settings, instagram explore, instagram explore page, how to get on the explore page, how to get on the instagram explore page, instagram explore page explained, 131 full false #130 - 14 Creative Black Friday Marketing Ideas for Small Business (Replay) #130 - 14 Creative Black Friday Marketing Ideas for Small Business (Replay) We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. 

In this episode I cover:

  • The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
  • Why you need goals and the types of goals you should set
  • 14 uber-creative ideas you can try this BFCM
  • The one thing you must not forget to do after BFCM 


Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/
@lauraomahonydotcom

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🔗 Links Mentioned in the show
Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Andrew Hubbard: How to create Instagram Ads that convert
https://www.youtube.com/watch?v=eo3s3W8X9ig

]]> We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. 

In this episode I cover:

  • The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
  • Why you need goals and the types of goals you should set
  • 14 uber-creative ideas you can try this BFCM
  • The one thing you must not forget to do after BFCM 


Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/
@lauraomahonydotcom

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🔗 Links Mentioned in the show
Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Andrew Hubbard: How to create Instagram Ads that convert
https://www.youtube.com/watch?v=eo3s3W8X9ig

]]> https://lauraomahony.com/episode130/ Laura O'Mahony Buzzsprout-11604673 Mon, 31 Oct 2022 21:00:00 +0000 2399 black friday, bfcm, cyber monday, black friday week, black friday marketing, cyber monday marketing, cyber monday tips 130 full false #129 - 5 Steps to Find Your Ideal Niche In Business #129 - 5 Steps to Find Your Ideal Niche In Business In this episode of The Marketing Guide, we talk all about NICHING and discuss what is niching, the benefits of having a niche, how to pick your niche (easy 5 steps) and some examples of niches in business.

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/
@lauraomahonydotcom

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Think With Google Research Tools
SurveyMonkey
Typeform
Ubersuggest 

]]> In this episode of The Marketing Guide, we talk all about NICHING and discuss what is niching, the benefits of having a niche, how to pick your niche (easy 5 steps) and some examples of niches in business.

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/
@lauraomahonydotcom

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Think With Google Research Tools
SurveyMonkey
Typeform
Ubersuggest 

]]> https://lauraomahony.com/episode129/ Laura O'Mahony Buzzsprout-11556777 Mon, 24 Oct 2022 15:00:00 +0100 1423 how to find your niche on social media, questions to find your niche, exercise to find your niche, how to find your niche in business, how to find you niche in freelancing, niche market, niche, niche marketing, niche marketing examples, how to find your n 129 full false #128 - 10 Free Marketing Ideas For Small Businesses #128 - 10 Free Marketing Ideas For Small Businesses In this episode of The Marketing Guide, I am sharing with you some free marketing ideas that will have a big impact on your business. 

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Set up Your Free Business Profile
Episode 123 - SEO for Beginners: Your Essential Guide
SmileDirectClub

]]> In this episode of The Marketing Guide, I am sharing with you some free marketing ideas that will have a big impact on your business. 

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Set up Your Free Business Profile
Episode 123 - SEO for Beginners: Your Essential Guide
SmileDirectClub

]]> https://lauraomahony.com/episode128/ Laura O'Mahony Buzzsprout-11513519 Mon, 17 Oct 2022 11:00:00 +0100 2070 128 full false #127 - Instagram Account Audit: A Step-By-Step Guide For Small Business Owners (replay) #127 - Instagram Account Audit: A Step-By-Step Guide For Small Business Owners (replay) Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account.

This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again.


What you will learn?


  • What is an Instagram Audit?
  • Why do you need an Instagram Audit?
  • How often to perform an Instagram Audit?
  • Step-by-Step guide to your Instagram Audit

Links from the show:

#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)

#75 - How to Create a Cohesive Instagram Feed

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Thank you for your review: @tonyaellisbooks
https://www.instagram.com/tonyaellisbooks/

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 


]]> Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account.

This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again.


What you will learn?


  • What is an Instagram Audit?
  • Why do you need an Instagram Audit?
  • How often to perform an Instagram Audit?
  • Step-by-Step guide to your Instagram Audit

Links from the show:

#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)

#75 - How to Create a Cohesive Instagram Feed

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Thank you for your review: @tonyaellisbooks
https://www.instagram.com/tonyaellisbooks/

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 


]]> Buzzsprout-11469997 Mon, 10 Oct 2022 10:00:00 +0100 1758 127 full false #126 - 6 Ways Small Business Owners Can Prepare For A Successful Fourth Quarter (Q4) #126 - 6 Ways Small Business Owners Can Prepare For A Successful Fourth Quarter (Q4) Imagine if you could finish out your year with your best quarter yet. You feel like the last quarter of the year could be your most successful but you don't know how to plan for it and how to prepare for it. You're already a busy entrepreneur and with everything else on your plate—you don't want to worry about losing out on the busiest quarter of the year.

We all know that customers or clients are always looking for the best deals during the Q4 shopping season.  What if you could wake up on the busiest shopping day of the year knowing that you are well and truly prepared and it didn't have to take all the time in the world?

In this episode of The Marketing Guide, we delve into different ways you can prepare your business for the last quarter of the year and share with you some ways that you can get ready for the silly season so that you no longer have to stress and you can rest easy knowing that you've got this and you are ready to take on q4.

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Episode 38 - 10 Passive income ideas small businesses can use to make money now!
Episode 29 - 14 Creative Black Friday Marketing Ideas for Small Business
Episode 98 - The Easiest Instagram Content Planning Strategy for Busy Entrepreneurs

]]> Imagine if you could finish out your year with your best quarter yet. You feel like the last quarter of the year could be your most successful but you don't know how to plan for it and how to prepare for it. You're already a busy entrepreneur and with everything else on your plate—you don't want to worry about losing out on the busiest quarter of the year.

We all know that customers or clients are always looking for the best deals during the Q4 shopping season.  What if you could wake up on the busiest shopping day of the year knowing that you are well and truly prepared and it didn't have to take all the time in the world?

In this episode of The Marketing Guide, we delve into different ways you can prepare your business for the last quarter of the year and share with you some ways that you can get ready for the silly season so that you no longer have to stress and you can rest easy knowing that you've got this and you are ready to take on q4.

Links:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Episode 38 - 10 Passive income ideas small businesses can use to make money now!
Episode 29 - 14 Creative Black Friday Marketing Ideas for Small Business
Episode 98 - The Easiest Instagram Content Planning Strategy for Busy Entrepreneurs

]]> https://lauraomahony.com/episode126/ Laura O'Mahony Buzzsprout-11427519 Mon, 03 Oct 2022 13:00:00 +0100 1896 december marketing ideas, holiday marketing strategies, best black friday marketing, black friday 2022 marketing, black friday sale ideas for small business, black friday ecommerce strategy, quarter four, black friday, black friday marketing, q4 marketing 126 full false #125 - 5 Reason You Procrastinate And How To Overcome It #125 - 5 Reason You Procrastinate And How To Overcome It We all know the feeling of having a looming deadline or a big project to finish and you tell yourself that you will start straight away but before you know it you are scrolling Facebook, watching Netflix, cleaning out your wardrobe - literally anything but the task that you need to do.  Then when you do eventually settle down to do the task you feel under pressure and struggle to meet the deadline. 

We've all been there at one point or another and we've all been on that struggle bus - but have you ever questioned why you do this and what causes procrastination and how it could be holding you back in your business and slowing your growth?

In this episode of The Marketing Guide Podcast, we delve into the 5 reasons why you procrastinate and how you can finally overcome it and stop letting it get in the way of growing your business. 

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Episode 68 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. https://lauraomahony.com/episode68

]]> We all know the feeling of having a looming deadline or a big project to finish and you tell yourself that you will start straight away but before you know it you are scrolling Facebook, watching Netflix, cleaning out your wardrobe - literally anything but the task that you need to do.  Then when you do eventually settle down to do the task you feel under pressure and struggle to meet the deadline. 

We've all been there at one point or another and we've all been on that struggle bus - but have you ever questioned why you do this and what causes procrastination and how it could be holding you back in your business and slowing your growth?

In this episode of The Marketing Guide Podcast, we delve into the 5 reasons why you procrastinate and how you can finally overcome it and stop letting it get in the way of growing your business. 

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
Episode 68 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. https://lauraomahony.com/episode68

]]> https://lauraomahony.com/episode125/ Laura O'Mahony Buzzsprout-11385534 Mon, 26 Sep 2022 13:00:00 +0100 1424 5 ways to stop Procrastinating,Procrastination, Procrastination in business, why you Procrastinate, Procrastination entrepreneur, Procrastination in business, How to Stop Procrastinating, How to get stuff done, Burnout, entrepreneurial burnout, 125 full false #124 - 8 Ways to Develop A More Positive Money Mindset #124 - 8 Ways to Develop A More Positive Money Mindset Imagine finally being able to say goodbye to financial stress and say hello to a positive money mindset. You wake up feeling happy and excited about your finances and knowing that you've got control and planned for your future. Everywhere you look at the moment we see negative news about the cost of living crisis, recession, budgets, price of fuel, etc.  This can have a negative impact on us and our thinking when it comes to money. 

Our relationship with money can be a very complicated and emotional thing. The stories we tell ourselves can impact how we behave with our money. If you want to understand how you can earn more money you first must understand your relationship with money and examine what beliefs you have about money. 

In this episode of The Marketing Guide Podcast, we are sharing how you can make positive mindset changes, understand what is money mindset, what a positive and negative money mindset looks like, how a money mindset is formed, and tips for developing a positive money mindset helping you work towards your financial goals and financial freedom. so if that sounds good dive right into the episode.

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:



Past Beliefs Questions:

  • What’s your earliest memory of money?
  • How did your parents/guardians talk about money?
  • How old were you when you first started to earn money and how did you feel?
  • What beliefs did you take on about work and money?
  • What limiting beliefs do you have when it comes to money?
  • How do you talk about money now vs how did you talk about money growing up?
  • How did money make you feel growing up? (excited/worried/anxious/happy/)
  • Who was the biggest influence on you growing up when it came to money and your money beliefs?
  • How did money impact your growing up?
  • How did your parent's/guardians behave when there were money worries/lack of money?
]]> Imagine finally being able to say goodbye to financial stress and say hello to a positive money mindset. You wake up feeling happy and excited about your finances and knowing that you've got control and planned for your future. Everywhere you look at the moment we see negative news about the cost of living crisis, recession, budgets, price of fuel, etc.  This can have a negative impact on us and our thinking when it comes to money. 

Our relationship with money can be a very complicated and emotional thing. The stories we tell ourselves can impact how we behave with our money. If you want to understand how you can earn more money you first must understand your relationship with money and examine what beliefs you have about money. 

In this episode of The Marketing Guide Podcast, we are sharing how you can make positive mindset changes, understand what is money mindset, what a positive and negative money mindset looks like, how a money mindset is formed, and tips for developing a positive money mindset helping you work towards your financial goals and financial freedom. so if that sounds good dive right into the episode.

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:



Past Beliefs Questions:

  • What’s your earliest memory of money?
  • How did your parents/guardians talk about money?
  • How old were you when you first started to earn money and how did you feel?
  • What beliefs did you take on about work and money?
  • What limiting beliefs do you have when it comes to money?
  • How do you talk about money now vs how did you talk about money growing up?
  • How did money make you feel growing up? (excited/worried/anxious/happy/)
  • Who was the biggest influence on you growing up when it came to money and your money beliefs?
  • How did money impact your growing up?
  • How did your parent's/guardians behave when there were money worries/lack of money?
]]> https://lauraomahony.com/episode124/ Laura O'Mahony Buzzsprout-11344181 Mon, 19 Sep 2022 14:00:00 +0100 2646 mindset, money mindset, positive money mindset, negative money mindset, personal finance, money mindset work, money behaviour, positive money mindset 124 full false #123 - SEO (Search Engine Optimisation) for Beginners: Your Essential Guide #123 - SEO (Search Engine Optimisation) for Beginners: Your Essential Guide On this week's episode of The Marketing Guide Podcast,  we are talking all about SEO (Search Engine Optimization/Optimisation)

I am sharing tips with you to get you more visitors to your website or blog and get more conversions and sales for your business.

Many people don't know about SEO or find it too confusing but don't worry in this episode I am breaking it down into its simplest form so that you can understand it and implement some of the tips I give today in your business and get you more visitors & sales from your website.

If you don't have a website it's still worthwhile to have a listen and understand how SEO works so that when you do start your website you have a clear plan to follow and understand the importance of SEO.

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
SEM Rush Link Building Tool
Ubersuggest
How To Get Free Media Coverage For Your Business

]]> On this week's episode of The Marketing Guide Podcast,  we are talking all about SEO (Search Engine Optimization/Optimisation)

I am sharing tips with you to get you more visitors to your website or blog and get more conversions and sales for your business.

Many people don't know about SEO or find it too confusing but don't worry in this episode I am breaking it down into its simplest form so that you can understand it and implement some of the tips I give today in your business and get you more visitors & sales from your website.

If you don't have a website it's still worthwhile to have a listen and understand how SEO works so that when you do start your website you have a clear plan to follow and understand the importance of SEO.

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show:
SEM Rush Link Building Tool
Ubersuggest
How To Get Free Media Coverage For Your Business

]]> https://lauraomahony.com/episode123/ Laura O'Mahony Buzzsprout-11302536 Mon, 12 Sep 2022 10:00:00 +0100 2457 seo, seo for beginners, search engine optimisation, search engine optimisation, seo for small business, seo tips, seo hacks, google ranking tips, search engine ranking, seo techniques, how to do seo, seo keywords, search engine optimization google, seo ke 123 full false #122 -How To Grow Your Email List With Instagram #122 -How To Grow Your Email List With Instagram In today's episode of The Marketing Guide, we are talking all about growing your email list using Instagram. Building an email list is essential because it's the best way to build a relationship with potential customers and has a higher return than you can expect from any other form of marketing —with a return on investment (ROI) of $36 for every $1 spent.

In today's episode, I am sharing with you what is an email list, why it's important to grow your list, how you can get started with a list if you don't already have one, and 6 practical tips to help you use Instagram to grow your email list.

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: Episode 04: Everything you need to know to get started with Email Marketing

]]> In today's episode of The Marketing Guide, we are talking all about growing your email list using Instagram. Building an email list is essential because it's the best way to build a relationship with potential customers and has a higher return than you can expect from any other form of marketing —with a return on investment (ROI) of $36 for every $1 spent.

In today's episode, I am sharing with you what is an email list, why it's important to grow your list, how you can get started with a list if you don't already have one, and 6 practical tips to help you use Instagram to grow your email list.

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: Episode 04: Everything you need to know to get started with Email Marketing

]]> https://lauraomahony.com/episode122/ Laura O'Mahony Buzzsprout-11262089 Mon, 05 Sep 2022 12:00:00 +0100 1660 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 122 full false #121 - How To Build Trust & Increase Sales With Brand Consistency #121 - How To Build Trust & Increase Sales With Brand Consistency In this week's episode of The Marketing Guide, we are talking all about brand consistency, what is it, how it can help you grow, and why it matters for your small business. 

Think of Mc Donalds and what is the first thing you think of? The golden arches? The red packaging or Ronald McDonald? Worldwide Mcdonald's is recognizable no matter what country you are in and they have done this through brand consistency and brand recognition. 

In today's episode, we are diving into the topic of branding consistency and we discuss:

  • what is brand consistency?
  • why does brand consistency matter?
  • 5 ways to create a consistent brand 


📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: Episode 118 - The Key to Creating  Viral Content on Instagram - https://lauraomahony.com/episode118

☕️ Starbucks Brand Guidelines - https://creative.starbucks.com/


]]> In this week's episode of The Marketing Guide, we are talking all about brand consistency, what is it, how it can help you grow, and why it matters for your small business. 

Think of Mc Donalds and what is the first thing you think of? The golden arches? The red packaging or Ronald McDonald? Worldwide Mcdonald's is recognizable no matter what country you are in and they have done this through brand consistency and brand recognition. 

In today's episode, we are diving into the topic of branding consistency and we discuss:

  • what is brand consistency?
  • why does brand consistency matter?
  • 5 ways to create a consistent brand 


📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: Episode 118 - The Key to Creating  Viral Content on Instagram - https://lauraomahony.com/episode118

☕️ Starbucks Brand Guidelines - https://creative.starbucks.com/


]]> https://lauraomahony.com/episode121/ Laura O'Mahony Buzzsprout-11221016 Mon, 29 Aug 2022 12:00:00 +0100 1602 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 121 full false #120 - How To Reach More People On Instagram #120 - How To Reach More People On Instagram On Instagram, it has gotten harder and harder for our content to reach the right people. Instagram is making us work harder to get our content seen. Reach on Instagram poses a problem for a lot of people. You are working hard putting out this great content only for it to be seen by fewer and fewer people. How can you fix that and what can you do to increase your reach? 

In today's episode I am sharing what is reach, the difference between reach and impressions, why reach matters, and ways to increase your organic reach so that you can get your content seen by more people.

  • Understanding what reach is 
  • The difference between reach and impressions 
  • why reach matters
  • 6 practical and easy ways to increase your reach today


📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: Episode 118 - The Key to Creating  Viral Content on Instagram - https://lauraomahony.com/episode118

]]> On Instagram, it has gotten harder and harder for our content to reach the right people. Instagram is making us work harder to get our content seen. Reach on Instagram poses a problem for a lot of people. You are working hard putting out this great content only for it to be seen by fewer and fewer people. How can you fix that and what can you do to increase your reach? 

In today's episode I am sharing what is reach, the difference between reach and impressions, why reach matters, and ways to increase your organic reach so that you can get your content seen by more people.

  • Understanding what reach is 
  • The difference between reach and impressions 
  • why reach matters
  • 6 practical and easy ways to increase your reach today


📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: Episode 118 - The Key to Creating  Viral Content on Instagram - https://lauraomahony.com/episode118

]]> https://lauraomahony.com/episode120 Laura O'Mahony Buzzsprout-11178300 Mon, 22 Aug 2022 13:00:00 +0100 1303 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 120 full false #119 - How To Create Sales Pages That Generates More Income For Your Business #119 - How To Create Sales Pages That Generates More Income For Your Business In this week's episode of the marketing guide we are diving into the topic of sales pages, what they are, why you need one for your business, how you could be missing out if you don't have one and the step by step guide to building an easy sales page for your business which means more sales for you and who doesn't want that?

what you will learn:

  • What is a sales page
  • The difference between a sales page and a landing page/homepage
  • Long sales page vs short sales page 
  • Benefits of a sales page
  • 10 elements of a good sales page 
  • Examples of a good sales page


Links from the episode:

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Examples of good sales pages from seedprod.com:
Somnifix https://somnifix.com/
Slack - https://slack.com/intl/en-gb/
Convert kit - https://convertkit.com/

My recommendation to check out for an example of an excellent sales page: https://businessmadesimple.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

]]> In this week's episode of the marketing guide we are diving into the topic of sales pages, what they are, why you need one for your business, how you could be missing out if you don't have one and the step by step guide to building an easy sales page for your business which means more sales for you and who doesn't want that?

what you will learn:

  • What is a sales page
  • The difference between a sales page and a landing page/homepage
  • Long sales page vs short sales page 
  • Benefits of a sales page
  • 10 elements of a good sales page 
  • Examples of a good sales page


Links from the episode:

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Examples of good sales pages from seedprod.com:
Somnifix https://somnifix.com/
Slack - https://slack.com/intl/en-gb/
Convert kit - https://convertkit.com/

My recommendation to check out for an example of an excellent sales page: https://businessmadesimple.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

]]> https://lauraomahony.com/episode119/ Laura O'Mahony Buzzsprout-11141851 Mon, 15 Aug 2022 17:00:00 +0100 2400 copywriting, copywriting skills, copy, copywriting for beginners, what is copywriting, copywriting marketing 119 full false #118 - The Key to Creating Viral Content on Instagram (Rebroadcast) #118 - The Key to Creating Viral Content on Instagram (Rebroadcast) If you ever wondered how to create a highly shareable or viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down the step-by-step exact process that I used to create a highly shareable piece of content for Instagram. 

This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business. 

What you will learn:

  • The most important question to ask before creating viral or sharable content
  • How to use your Insights to identify "sharable" content
  • What type of caption works best for sharable content
  • What happened when I create "sharable/viral" content
  • Why I create the Viral post templates
  • How you can create a "viral or sharable" piece of Instagram content
  • Tips & hacks for finding what resonates with your audience


Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/

Quora: Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users.
Iwww.quora.com

Canva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.
www.canva.com

]]> If you ever wondered how to create a highly shareable or viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down the step-by-step exact process that I used to create a highly shareable piece of content for Instagram. 

This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business. 

What you will learn:

  • The most important question to ask before creating viral or sharable content
  • How to use your Insights to identify "sharable" content
  • What type of caption works best for sharable content
  • What happened when I create "sharable/viral" content
  • Why I create the Viral post templates
  • How you can create a "viral or sharable" piece of Instagram content
  • Tips & hacks for finding what resonates with your audience


Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/

Quora: Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users.
Iwww.quora.com

Canva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.
www.canva.com

]]> https://lauraomahony.com/episode118/ Laura O'Mahony Buzzsprout-11098857 Mon, 08 Aug 2022 12:00:00 +0100 1964 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 118 full false #117 - 6 Things To Do When You Feel Like Giving Up On Your Business #117 - 6 Things To Do When You Feel Like Giving Up On Your Business We all go through phrases in our business where we feel like we want to throw in the towel and feel that it would be easier to go work for someone else. If you run your own business chances are you've felt like this at least once and you are not alone.

Most entrepreneurs go through the "feel like giving up" stage at some point on their journey. But how do you navigate this difficult period and what can you do to make sure you don't get completely overwhelmed and give up? In this episode of The Marketing Guide, I will be sharing some tips with you to help you when you are in that difficult period in your business.

What you will learn in this episode:

  • signs of wanting to give up on your business
  • The one reason that will motivate us to keep going
  • What the thing is that can shape our reality
  • How to support when you feel alone
  • Why you can't spin the plates on your own and how to get help
  • The one thing that we often forget in our business
  • The key to happiness, reducing stress, becoming more resilient, and finding more meaning in our work


Links from the episode:

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

]]> We all go through phrases in our business where we feel like we want to throw in the towel and feel that it would be easier to go work for someone else. If you run your own business chances are you've felt like this at least once and you are not alone.

Most entrepreneurs go through the "feel like giving up" stage at some point on their journey. But how do you navigate this difficult period and what can you do to make sure you don't get completely overwhelmed and give up? In this episode of The Marketing Guide, I will be sharing some tips with you to help you when you are in that difficult period in your business.

What you will learn in this episode:

  • signs of wanting to give up on your business
  • The one reason that will motivate us to keep going
  • What the thing is that can shape our reality
  • How to support when you feel alone
  • Why you can't spin the plates on your own and how to get help
  • The one thing that we often forget in our business
  • The key to happiness, reducing stress, becoming more resilient, and finding more meaning in our work


Links from the episode:

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

]]> https://lauraomahony.com/episode117/ Laura O'Mahony Buzzsprout-11068114 Tue, 02 Aug 2022 13:00:00 +0100 1660 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 117 full false #116 - How To Build A Community On Social Media #116 - How To Build A Community On Social Media Social media communities are a group of people who all share a common interest around a particular subject matter, actions, places, goals, or attitudes. It's basically a group of people who engage and interact with your brand but also know, like, and trust you so it's easier to sell to these people.

There are many benefits to creating a community on social media and in today's podcast I share with you what these are and the following topics:

  • Definition of community on social media
  • The 4 most common types of communities on social media
  • Why are communities on social media important
  • Benefits of building a community on social media
  • How to build community on social media - (12 tips)


Links from the episode:

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

]]> Social media communities are a group of people who all share a common interest around a particular subject matter, actions, places, goals, or attitudes. It's basically a group of people who engage and interact with your brand but also know, like, and trust you so it's easier to sell to these people.

There are many benefits to creating a community on social media and in today's podcast I share with you what these are and the following topics:

  • Definition of community on social media
  • The 4 most common types of communities on social media
  • Why are communities on social media important
  • Benefits of building a community on social media
  • How to build community on social media - (12 tips)


Links from the episode:

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

]]> https://lauraomahony.com/episode116/ Laura O'Mahony Buzzsprout-11019905 Mon, 25 Jul 2022 19:00:00 +0100 2074 community, social media community, instagram community, growing community, community hashtags, community social media, instagram community groups, facebook community groups, grow community on facebook, tiktok community 116 full false #115 - How To Create A Online Masterclass For Your Business (A Step-by-step Guide) #115 - How To Create A Online Masterclass For Your Business (A Step-by-step Guide) In this episode of The Marketing Guide, we take a deep dive into the creation of Masterclasses for your business and how you can use them to generate passive income.  Masterclasses are a great way to share your expertise and generate more revenue in your business and you can do it all from the comfort of your own home.

what you will learn in this episode:

  • What is a masterclass
  • Elements of a good masterclasses
  • How to tell if teaching a masterclass is right for me?
  • what to teach in my masterclass
  • Setting up the tech for a masterclass
  • 4 steps to creating and promoting your masterclass


Links from the episode:

Episode 96 -  100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi
https://lauraomahony.com/episode96

Masterclass example:
https://classes.laurahornart.com/p/abstractlandscapes

Title Generators:
www.title-generator.com
www.frase.io
https://www.copy.ai/tools/blog-title-generator#

SEO Tool
https://neilpatel.com/ubersuggest/

Episode 23 - Ideal Customer
https://lauraomahony.com/episode23/

Episode 19 - Lead Magnet
https://lauraomahony.com/episode19/

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this episode of The Marketing Guide, we take a deep dive into the creation of Masterclasses for your business and how you can use them to generate passive income.  Masterclasses are a great way to share your expertise and generate more revenue in your business and you can do it all from the comfort of your own home.

what you will learn in this episode:

  • What is a masterclass
  • Elements of a good masterclasses
  • How to tell if teaching a masterclass is right for me?
  • what to teach in my masterclass
  • Setting up the tech for a masterclass
  • 4 steps to creating and promoting your masterclass


Links from the episode:

Episode 96 -  100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi
https://lauraomahony.com/episode96

Masterclass example:
https://classes.laurahornart.com/p/abstractlandscapes

Title Generators:
www.title-generator.com
www.frase.io
https://www.copy.ai/tools/blog-title-generator#

SEO Tool
https://neilpatel.com/ubersuggest/

Episode 23 - Ideal Customer
https://lauraomahony.com/episode23/

Episode 19 - Lead Magnet
https://lauraomahony.com/episode19/

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode115/ Laura O'Mahony Buzzsprout-10980284 Mon, 18 Jul 2022 16:00:00 +0100 2068 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 115 full false #114 - Top Journal Tips for Small Businesses To Reduce Stress & Beat Overwhelm #114 - Top Journal Tips for Small Businesses To Reduce Stress & Beat Overwhelm Journalling is writing down how you are feeling, checking in with yourself so that you can gain clarity over your feeling, and emotions and you can understand yourself better. Journaling has been known to help if you suffer from stress, anxiety, and depression. We all go through seasons of difficulty in our businesses and journaling can help us understand what is stressing us and how we feel about it.  

In this episode of the podcast we talk about: 

  • What is journaling
  • The benefits of Journaling
  • Tips for Journaling (including the write formula)
  • 15 prompts for small business owners

Links from the show:

The Center For Journal Therapy
https://journaltherapy.com/

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Journalling is writing down how you are feeling, checking in with yourself so that you can gain clarity over your feeling, and emotions and you can understand yourself better. Journaling has been known to help if you suffer from stress, anxiety, and depression. We all go through seasons of difficulty in our businesses and journaling can help us understand what is stressing us and how we feel about it.  

In this episode of the podcast we talk about: 

  • What is journaling
  • The benefits of Journaling
  • Tips for Journaling (including the write formula)
  • 15 prompts for small business owners

Links from the show:

The Center For Journal Therapy
https://journaltherapy.com/

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode114/ Laura O'Mahony Buzzsprout-10939361 Mon, 11 Jul 2022 13:00:00 +0100 1591 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 114 full false #113 - 15 Productivity Hacks To Get More Done In Your Business (re-b) #113 - 15 Productivity Hacks To Get More Done In Your Business (re-b) A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you. 

what you will learn:

  • why you need to prep to be more productive
  • how setting goals can keep you on track
  • the one thing you can do each night or morning that will help you gain clarity for the week
  • how taking breaks and rest can make you more productive
  • the one thing you need to do for your brain
  • why giving up control is important for productivity
  • and much more


Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.co

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you. 

what you will learn:

  • why you need to prep to be more productive
  • how setting goals can keep you on track
  • the one thing you can do each night or morning that will help you gain clarity for the week
  • how taking breaks and rest can make you more productive
  • the one thing you need to do for your brain
  • why giving up control is important for productivity
  • and much more


Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.co

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode113/ Laura O'Mahony Buzzsprout-10900648 Mon, 04 Jul 2022 10:00:00 +0100 2352 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 113 full false #112 - Social Media Storytelling: The Ultimate Guide #112 - Social Media Storytelling: The Ultimate Guide In this week's episode of The Marketing Guide Podcast, we talk all about social media storytelling and how it can help your brand make a big impact on your followers and potential followers. 

What you will learn:

  • What is social media storytelling
  • Why does social media storytelling matter
  • What are the benefits of social media storytelling
  • How storytelling affects our audience on social media
  • 7 tips for storytelling on social media 


Links from the show:

Nike Storytelling Advert
https://www.youtube.com/watch?v=zWfX5jeF6k4

Episode 23 -  Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this week's episode of The Marketing Guide Podcast, we talk all about social media storytelling and how it can help your brand make a big impact on your followers and potential followers. 

What you will learn:

  • What is social media storytelling
  • Why does social media storytelling matter
  • What are the benefits of social media storytelling
  • How storytelling affects our audience on social media
  • 7 tips for storytelling on social media 


Links from the show:

Nike Storytelling Advert
https://www.youtube.com/watch?v=zWfX5jeF6k4

Episode 23 -  Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode112/ Laura O'Mahony Buzzsprout-10868696 Tue, 28 Jun 2022 13:00:00 +0100 1735 Insights, Instagram Insights, Instagram Analytics, Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 112 full false #111- Camera Shy To Camera Confident : How To Move Past The Fear Of Showing Up #111- Camera Shy To Camera Confident : How To Move Past The Fear Of Showing Up The landscape of Instagram and social media, in general, is changing.  Platforms are prioritising video and as a business owner, it's important to show up online. This however can be a struggle if you are camera shy. In this episode of The Marketing Guide, I share with you how you can move past the fear of showing up and become camera confident.

What you will learn: 

  • why showing up on video matters
  • camera confidence tips (before you show up on video)
  • 7 Steps to being more confident on camera
  • How to write a script for your video
  • Instagram Stories Camera Confident Tips
  • Tips for moving past the fear of showing up on camera


Links from the show:

Episode 89 -  How To Cope With Imposter Syndrome
https://lauraomahony.com/episode89

Episode 96 - 100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi
https://lauraomahony.com/episode96/


Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> The landscape of Instagram and social media, in general, is changing.  Platforms are prioritising video and as a business owner, it's important to show up online. This however can be a struggle if you are camera shy. In this episode of The Marketing Guide, I share with you how you can move past the fear of showing up and become camera confident.

What you will learn: 

  • why showing up on video matters
  • camera confidence tips (before you show up on video)
  • 7 Steps to being more confident on camera
  • How to write a script for your video
  • Instagram Stories Camera Confident Tips
  • Tips for moving past the fear of showing up on camera


Links from the show:

Episode 89 -  How To Cope With Imposter Syndrome
https://lauraomahony.com/episode89

Episode 96 - 100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi
https://lauraomahony.com/episode96/


Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode111/ Laura O'Mahony Buzzsprout-10821674 Mon, 20 Jun 2022 10:00:00 +0100 2264 Insights, Instagram Insights, Instagram Analytics, Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 111 full false #110 - The 6 Types Of Instagram Content For The Perfect Content Mix #110 - The 6 Types Of Instagram Content For The Perfect Content Mix In this week's episode of The Marketing Guide Podcast I share the 6 Types Of Instagram Content For The Perfect Content Mix to drive more engagement on your account. 

Links from the show:

Episode 40 - Carousel Posts on Instagram - Your essential guide!
https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guide

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this week's episode of The Marketing Guide Podcast I share the 6 Types Of Instagram Content For The Perfect Content Mix to drive more engagement on your account. 

Links from the show:

Episode 40 - Carousel Posts on Instagram - Your essential guide!
https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guide

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode110/ Laura O'Mahony Buzzsprout-10783249 Mon, 13 Jun 2022 12:00:00 +0100 2256 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 110 full false #109 - Easy Ways To Increase Your Instagram Engagement Rate #109 - Easy Ways To Increase Your Instagram Engagement Rate In this episode of the marketing guide we discuss:

  • What is Instagram engagement
  • How to calculate your engagement rate
  • What is a good engagement rate
  • Easy ways to increase your engagement on Instagram


Links from the show:

Episode 40 - Carousel Posts on Instagram - Your essential guide!
https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guide

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

 

]]> In this episode of the marketing guide we discuss:

  • What is Instagram engagement
  • How to calculate your engagement rate
  • What is a good engagement rate
  • Easy ways to increase your engagement on Instagram


Links from the show:

Episode 40 - Carousel Posts on Instagram - Your essential guide!
https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guide

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

 

]]> https://lauraomahony.com/episode109 Laura O'Mahony Buzzsprout-10751041 Tue, 07 Jun 2022 12:00:00 +0100 1600 instagram engagement, engagement rate, instagram engagement hacks,Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 109 full false #108 - What To Do When You Are Lacking Motivation #108 - What To Do When You Are Lacking Motivation We all know what it feels like to go through periods when lacking motivation. It can be hard to get anything done but also equally hard not to do anything. (aka rest and relax) In this episode of The Marketing Guide Podcast Laura shares with you what are some symptoms of lack of motivation so you can recognize it and make some changes and she shares with you 8 tips for when you are just not feeling it.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400




]]> We all know what it feels like to go through periods when lacking motivation. It can be hard to get anything done but also equally hard not to do anything. (aka rest and relax) In this episode of The Marketing Guide Podcast Laura shares with you what are some symptoms of lack of motivation so you can recognize it and make some changes and she shares with you 8 tips for when you are just not feeling it.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400




]]> https://lauraomahony.com/episode108/ Laura O'Mahony Buzzsprout-10710398 Tue, 31 May 2022 10:00:00 +0100 1422 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 108 full false #107 - The Futur Is Here: An Interview With Ben Burns #107 - The Futur Is Here: An Interview With Ben Burns In this week's episode of The Marketing Guide Podcast Laura is joined by Ben Burns from The Futur.  Ben Burns is a designer, and author and currently serves as the Chief Operating Officer of The Futur. Ben leads a team of incredible people who develop, market and deliver life-changing educational products in an effort to help one billion people make a living doing what they love. 

In this episode we talk about:

  • Ben's journey to where he is today at The Futur
  • How meeting Chris Do from The Futur impacted his business
  • The 1 Billion Mission at The Futur and where they are going
  • The drastic action Ben took in his business
  • Attracting your ideal clients
  • The truth about raising your rates
  • Why having face time with your customers/clients matters
  • Ben's advice for anyone starting out in business
  • What is The Futur Pro Group & what are the advantages


Ben Burn's Social Links

https://www.instagram.com/mrbenburns
https://twitter.com/mrbenburns_
https://www.facebook.com/mrbenburns/

The Futur Links:
https://thefutur.com/
https://instagram.com/thefuturishere


Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this week's episode of The Marketing Guide Podcast Laura is joined by Ben Burns from The Futur.  Ben Burns is a designer, and author and currently serves as the Chief Operating Officer of The Futur. Ben leads a team of incredible people who develop, market and deliver life-changing educational products in an effort to help one billion people make a living doing what they love. 

In this episode we talk about:

  • Ben's journey to where he is today at The Futur
  • How meeting Chris Do from The Futur impacted his business
  • The 1 Billion Mission at The Futur and where they are going
  • The drastic action Ben took in his business
  • Attracting your ideal clients
  • The truth about raising your rates
  • Why having face time with your customers/clients matters
  • Ben's advice for anyone starting out in business
  • What is The Futur Pro Group & what are the advantages


Ben Burn's Social Links

https://www.instagram.com/mrbenburns
https://twitter.com/mrbenburns_
https://www.facebook.com/mrbenburns/

The Futur Links:
https://thefutur.com/
https://instagram.com/thefuturishere


Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Laura O'Mahony & Ben Burns Buzzsprout-10629074 Mon, 23 May 2022 07:00:00 +0100 2599 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 107 full false #106 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting) Rebroadcast #106 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting) Rebroadcast What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there?

In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers. 

So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you. 

what you will learn:

  • Crafting the perfect visuals
  • What you need in your bio
  • Why you need a strong CTA in your bio and the best ways to make the most of this
  • The searchable feature you may be neglecting
  • The swoon worth feature that will get you noticed (and followers)
  • Additional features in your bio that you may not even have heard of

Sit back relax grab a coffee a pen and paper and get ready to dissect the anatomy of a perfect Instagram profile. 

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there?

In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers. 

So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you. 

what you will learn:

  • Crafting the perfect visuals
  • What you need in your bio
  • Why you need a strong CTA in your bio and the best ways to make the most of this
  • The searchable feature you may be neglecting
  • The swoon worth feature that will get you noticed (and followers)
  • Additional features in your bio that you may not even have heard of

Sit back relax grab a coffee a pen and paper and get ready to dissect the anatomy of a perfect Instagram profile. 

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> https://lauraomahony.com/episode106/ Laura O'Mahony Buzzsprout-10624673 Mon, 16 May 2022 09:00:00 +0100 1640 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 106 full false #105 - How To Build Positive Habits And Make Changes That Stick #105 - How To Build Positive Habits And Make Changes That Stick In this week's episode of The Marketing Guide, we are talking about positive habit building and how to create change in your life that lasts. Laura shares how she made positive changes and set new habits and talks about the book that helped her do that. 

What you will learn:

  • Why positive habits matter
  • The four stages of habit building
  • What is the habit loop
  • How we can create change and form new habits
  • How you can change your behavior
  • 10 tips for creating new habits

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400



]]> In this week's episode of The Marketing Guide, we are talking about positive habit building and how to create change in your life that lasts. Laura shares how she made positive changes and set new habits and talks about the book that helped her do that. 

What you will learn:

  • Why positive habits matter
  • The four stages of habit building
  • What is the habit loop
  • How we can create change and form new habits
  • How you can change your behavior
  • 10 tips for creating new habits

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400



]]> https://lauraomahony.com/episode105/ Laura O'Mahony Buzzsprout-10584309 Mon, 09 May 2022 10:00:00 +0100 1682 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 105 full false #104 - 8 Ways To Make More Interesting Instagram Content #104 - 8 Ways To Make More Interesting Instagram Content On Instagram are seeing lots of the same types of content and people are regurgitating the same stuff and it's all starting to look the same. So how do you create content that helps you stand out from the crowd? How can you ensure that you content is more interesting and engaging for your audience? In this week's episode of The Marketing Guide Podcast I share with you 8 ways you can make more interesting Instagram content.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> On Instagram are seeing lots of the same types of content and people are regurgitating the same stuff and it's all starting to look the same. So how do you create content that helps you stand out from the crowd? How can you ensure that you content is more interesting and engaging for your audience? In this week's episode of The Marketing Guide Podcast I share with you 8 ways you can make more interesting Instagram content.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode104/ Laura O'Mahony Buzzsprout-10541257 Mon, 02 May 2022 12:00:00 +0100 2013 Insights, Instagram Insights, Instagram Analytics, Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 104 full false #103 - Creating A 5 Star Experience For Your Customers #103 - Creating A 5 Star Experience For Your Customers If we want our customers to return to us time and time again we need to make sure they feel like they have had a 5-star experience.  Do you know what the customer journey is like for your customers and are you providing a service that makes them want to come back to you time and time again and tell everyone about their experience working/shopping with you?

In this week's episode of The Marketing Guide, I share with you my recent 5-star experience and how you can apply these lessons to your business along the way and ensure that your customers keep coming back and bring new ones with word of mouth marketing too.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Castlemartyr Resort (not endorsed or affiliated)
https://www.castlemartyrresort.ie/
__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> If we want our customers to return to us time and time again we need to make sure they feel like they have had a 5-star experience.  Do you know what the customer journey is like for your customers and are you providing a service that makes them want to come back to you time and time again and tell everyone about their experience working/shopping with you?

In this week's episode of The Marketing Guide, I share with you my recent 5-star experience and how you can apply these lessons to your business along the way and ensure that your customers keep coming back and bring new ones with word of mouth marketing too.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Castlemartyr Resort (not endorsed or affiliated)
https://www.castlemartyrresort.ie/
__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode103/ Laura O'Mahony Buzzsprout-10497722 Mon, 25 Apr 2022 10:00:00 +0100 1920 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 103 full false #102 - Never Run Out Of Instagram Content Ideas Again #102 - Never Run Out Of Instagram Content Ideas Again In this week's episode, we explore what to do when you simply run out of content ideas for your social media and I share eight different methods to ensure that you never run out of ideas for Instagram, TikTok, Facebook, YouTube or your Podcast again. 

What you will learn:

  • The first thing you need in order to ensure your ideas are protected
  • How to get your audience's opinions
  • Two of the best places for unlimited ideas'
  • The sneaky hack that will ensure you have highly engaging content ideas
  • An unconventional way to find lots of content ideas
  • The method that is often overlooked that will give you so many ideas your brain will burst
  • How you can get content ideas without doing any work
  • The journey that will give you answers to your content questions


Links from the show:

Episode 41 -The Buyer’s Journey on Instagram
http://lauraomahony.com/episode41

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this week's episode, we explore what to do when you simply run out of content ideas for your social media and I share eight different methods to ensure that you never run out of ideas for Instagram, TikTok, Facebook, YouTube or your Podcast again. 

What you will learn:

  • The first thing you need in order to ensure your ideas are protected
  • How to get your audience's opinions
  • Two of the best places for unlimited ideas'
  • The sneaky hack that will ensure you have highly engaging content ideas
  • An unconventional way to find lots of content ideas
  • The method that is often overlooked that will give you so many ideas your brain will burst
  • How you can get content ideas without doing any work
  • The journey that will give you answers to your content questions


Links from the show:

Episode 41 -The Buyer’s Journey on Instagram
http://lauraomahony.com/episode41

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode102/ Laura O'Mahony Buzzsprout-10458443 Mon, 18 Apr 2022 16:00:00 +0100 1758 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 102 full false #101 - Content Marketing Made Easy: A Beginners Guide (Rebroadcast) #101 - Content Marketing Made Easy: A Beginners Guide (Rebroadcast) If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. 

we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.

what you will learn in this episode:

  • what is content marketing
  • why it matters - how it can help you increase sales, build relationships and trust
  • how it works
  • the buyer's journey - how you can use content marketing at every stage of the journey
  • Your content marketing strategy - your five-step approach to content marketing


Links from the show:

Episode 41 -The Buyer’s Journey on Instagram
http://lauraomahony.com/episode41

Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/

Episode 19 -How to easily create a lead magnet
 https://lauraomahony.com/episode19/

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23/


Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. 

we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.

what you will learn in this episode:

  • what is content marketing
  • why it matters - how it can help you increase sales, build relationships and trust
  • how it works
  • the buyer's journey - how you can use content marketing at every stage of the journey
  • Your content marketing strategy - your five-step approach to content marketing


Links from the show:

Episode 41 -The Buyer’s Journey on Instagram
http://lauraomahony.com/episode41

Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/

Episode 19 -How to easily create a lead magnet
 https://lauraomahony.com/episode19/

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23/


Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode101/ Laura O'Mahony Buzzsprout-10416000 Mon, 11 Apr 2022 10:00:00 +0100 1353 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 101 full false #100 - The Biggest Lessons From 100 Episodes Of The Marketing Guide Podcast #100 - The Biggest Lessons From 100 Episodes Of The Marketing Guide Podcast On this very special 100th episode of The Marketing Guide, I share with you 12 of the biggest lessons that I have learned from showing up for 100 weeks in a row and how I stayed consistent and motivated.

 I talk about the following:

  • The one thing you need to do first above all else when trying to stay consistent
  • What happens when you just don't feel like it
  • The one thing that can stop you in your path and sabotage your success
  • The main thing you need in order to succeed
  • The thing I learned about "The First Step"
  • The main thing you need to choose over perfection
  • and much more


Links from the show:


Try Flodesk for Free:
https://lauraomahony.com/flodesk

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> On this very special 100th episode of The Marketing Guide, I share with you 12 of the biggest lessons that I have learned from showing up for 100 weeks in a row and how I stayed consistent and motivated.

 I talk about the following:

  • The one thing you need to do first above all else when trying to stay consistent
  • What happens when you just don't feel like it
  • The one thing that can stop you in your path and sabotage your success
  • The main thing you need in order to succeed
  • The thing I learned about "The First Step"
  • The main thing you need to choose over perfection
  • and much more


Links from the show:


Try Flodesk for Free:
https://lauraomahony.com/flodesk

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> https://lauraomahony.com/episode100/ Laura O'Mahony Buzzsprout-10374502 Mon, 04 Apr 2022 13:00:00 +0100 1772 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 100 full false #99 - How Systems Can Save Your Small Business With Jordan Gill #99 - How Systems Can Save Your Small Business With Jordan Gill In this week's episode of The Marketing Guide, I spoke with Jordan Gill or Systems Saved Me and creator of Done In A Day. 

Over the past 6 years, Jordan has built a million-dollar business helping doers, service providers and business owners get clear and organized in their business to scale their income, take back their time and create the services, sales, and lives they want.

What we speak about:

  • What the early days in her business looked like
  • The one thing you can do in your business that will help save you time
  • Tips for batching in your business and batching your social media content
  • Jordan's strategy for Instagram success
  • How entrepreneurs can stay organised in their day to day life
  • VIP days and what type of business these are suitable for
  • The steps you need to take to set up a VIP day in your business


Links from the show:

Jordan's Website - Systems Saved Me:
https://systemssavedme.com/

Jordan's Instagram:
https://www.instagram.com/systemssavedme/

Try Flodesk for Free:
https://lauraomahony.com/flodesk

Episode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> In this week's episode of The Marketing Guide, I spoke with Jordan Gill or Systems Saved Me and creator of Done In A Day. 

Over the past 6 years, Jordan has built a million-dollar business helping doers, service providers and business owners get clear and organized in their business to scale their income, take back their time and create the services, sales, and lives they want.

What we speak about:

  • What the early days in her business looked like
  • The one thing you can do in your business that will help save you time
  • Tips for batching in your business and batching your social media content
  • Jordan's strategy for Instagram success
  • How entrepreneurs can stay organised in their day to day life
  • VIP days and what type of business these are suitable for
  • The steps you need to take to set up a VIP day in your business


Links from the show:

Jordan's Website - Systems Saved Me:
https://systemssavedme.com/

Jordan's Instagram:
https://www.instagram.com/systemssavedme/

Try Flodesk for Free:
https://lauraomahony.com/flodesk

Episode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> https://lauraomahony.com/episode99/ Laura O'Mahony & Jordan Gill Buzzsprout-10330607 Mon, 28 Mar 2022 12:00:00 +0100 2501 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 99 full false #98 - The Easiest Instagram Content Planning Strategy for Busy Entrepreneurs #98 - The Easiest Instagram Content Planning Strategy for Busy Entrepreneurs Content planning can be hard especially if you are a busy entrepreneur with not much time on your hands. It can be a struggle to decided what you want to post and you can end up missing promoting important events or losing out on sales becuase you failed to plan your posts and to post with strategy.

That is why in this week's episode of The Marketing Guide Podcast I share with you the easiest Instagram Content Planning Strategy that takes the hassle out of planning and gives you a clear roadmap that you can follow whether you are planning a month's worth of content of a week.

In this episode we cover:

  • The easy to follow 6 step content planning process
  • The one thing you need to do before you do any planning
  • The special ingredient that your content needs to have
  • Why the KISS method works wonders
  • The system you need to decide what you will talk about
  • How stretching yourself can help you grow
  • The process for filling your calendar
  • The last step that people often skip
  • Top tips for this easy method


Links from the show:

Try Flodesk for Free:
https://lauraomahony.com/flodesk

Episode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> Content planning can be hard especially if you are a busy entrepreneur with not much time on your hands. It can be a struggle to decided what you want to post and you can end up missing promoting important events or losing out on sales becuase you failed to plan your posts and to post with strategy.

That is why in this week's episode of The Marketing Guide Podcast I share with you the easiest Instagram Content Planning Strategy that takes the hassle out of planning and gives you a clear roadmap that you can follow whether you are planning a month's worth of content of a week.

In this episode we cover:

  • The easy to follow 6 step content planning process
  • The one thing you need to do before you do any planning
  • The special ingredient that your content needs to have
  • Why the KISS method works wonders
  • The system you need to decide what you will talk about
  • How stretching yourself can help you grow
  • The process for filling your calendar
  • The last step that people often skip
  • Top tips for this easy method


Links from the show:

Try Flodesk for Free:
https://lauraomahony.com/flodesk

Episode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> Laura O'Mahony Buzzsprout-10287941 Mon, 21 Mar 2022 11:00:00 +0000 1631 98 full false #97 - Grow Your Sales With This Email Marketing Sequence #97 - Grow Your Sales With This Email Marketing Sequence Over 77% of my audience said that they feel uncomfortable posting on social media during this challenging time in the world. They worried about showing up and posting when there seems to be so much going on in the world.

It's still important to stay in touch with your audience and build that connection and email marketing is the perfect solution for the times when you can't post to social media, you don't feel like posting to social media or heaven forbid it all goes down and you can't access it.

In this episode of The Marketing Guide, I share with you ways that you can use email marketing to increase your revenue by up to 51% with this often overlooked sequence.

Links from the show:

Try Flodesk for Free:
https://lauraomahony.com/flodesk

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> Over 77% of my audience said that they feel uncomfortable posting on social media during this challenging time in the world. They worried about showing up and posting when there seems to be so much going on in the world.

It's still important to stay in touch with your audience and build that connection and email marketing is the perfect solution for the times when you can't post to social media, you don't feel like posting to social media or heaven forbid it all goes down and you can't access it.

In this episode of The Marketing Guide, I share with you ways that you can use email marketing to increase your revenue by up to 51% with this often overlooked sequence.

Links from the show:

Try Flodesk for Free:
https://lauraomahony.com/flodesk

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> https://lauraomahony.com/episode97/ Laura O'Mahony Buzzsprout-10245568 Mon, 14 Mar 2022 11:00:00 +0000 2159 email marketing, email welcome, email sales, email marketing sales, business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 97 full false #96 - 100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi #96 - 100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi In this episode of The Marketing Guide, I interview Aron Sōgi who is a TikTok content creator. 
Aron shares video and smartphone content creation Ttps daily on his account and has learnt a lot about growing a following in a short space of time.

If you have ever struggled with what to post or share with your audience or you feel camera shy and don't know how to overcome it then you are not going to want to miss a second of this episode.

  • How Aron built a 100k+ following in less than 4 months
  • How this audience has helped his business grow
  • The one piece of advice he would give someone starting out on any social media platform
  • Ways you can take your video to the next level with your smartphone
  • How you can set up your profile to attract the right type of audience
  • How you overcome being camera shy and the mindset that will help you feel more comfortable showing up on camera
  • How going live can help grow your following and build a relationship with your audience
  • Tips and hacks for going live
  • How to deal with negativity and trolls

Links from the show:

Aron Sōgi
https://www.tiktok.com/@aronsogi

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser


]]> In this episode of The Marketing Guide, I interview Aron Sōgi who is a TikTok content creator. 
Aron shares video and smartphone content creation Ttps daily on his account and has learnt a lot about growing a following in a short space of time.

If you have ever struggled with what to post or share with your audience or you feel camera shy and don't know how to overcome it then you are not going to want to miss a second of this episode.

  • How Aron built a 100k+ following in less than 4 months
  • How this audience has helped his business grow
  • The one piece of advice he would give someone starting out on any social media platform
  • Ways you can take your video to the next level with your smartphone
  • How you can set up your profile to attract the right type of audience
  • How you overcome being camera shy and the mindset that will help you feel more comfortable showing up on camera
  • How going live can help grow your following and build a relationship with your audience
  • Tips and hacks for going live
  • How to deal with negativity and trolls

Links from the show:

Aron Sōgi
https://www.tiktok.com/@aronsogi

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser


]]> https://lauraomahony.com/episode96 Laura O'Mahony & Aron Sōgi Buzzsprout-10196677 Mon, 07 Mar 2022 07:00:00 +0000 3563 tiktok, tiktok for business, social media, social media marketing, marketing, the marketing guide 96 full false #95 -The Top Instagram Updates And Features You Need to Know #95 -The Top Instagram Updates And Features You Need to Know We all know that Instagram changes like the wind and there seem to be new updates every day at this stage. I know it can be hard to keep on top of it and it can feel overwhelming at times.  

In this episode of the marketing guide, I am breaking down all of the new updates on Instagram from January 2022 until today and making them easy to understand and helping you the small business owner understand which ones you need to focus on and which ones you can forget about. 

In this episode you will learn:

  • The update to your feed that will change the way you see posts 
  • The different types of feeds that Instagram are introducing
  • The update that will allow creators to earn money on the app
  • A new way to get more people to watch your lives
  • The update that is preparing us for the metaverse
  • The new feature that allows you to support others without clogging the DMs
  • The Reels update that could get you way more exposure
  • An update that will make sure you never lose a story again


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

If you want to see Subscriptions in action, you can follow and subscribe to these creators: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> We all know that Instagram changes like the wind and there seem to be new updates every day at this stage. I know it can be hard to keep on top of it and it can feel overwhelming at times.  

In this episode of the marketing guide, I am breaking down all of the new updates on Instagram from January 2022 until today and making them easy to understand and helping you the small business owner understand which ones you need to focus on and which ones you can forget about. 

In this episode you will learn:

  • The update to your feed that will change the way you see posts 
  • The different types of feeds that Instagram are introducing
  • The update that will allow creators to earn money on the app
  • A new way to get more people to watch your lives
  • The update that is preparing us for the metaverse
  • The new feature that allows you to support others without clogging the DMs
  • The Reels update that could get you way more exposure
  • An update that will make sure you never lose a story again


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

If you want to see Subscriptions in action, you can follow and subscribe to these creators: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> https://lauraomahony.com/episode95/ Laura O'Mahony Buzzsprout-10152394 Mon, 28 Feb 2022 07:00:00 +0000 1264 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 95 full false #94 - Scaling Up A Small Business: The Rívesci Story (Interview With Shannon Forrest) #94 - Scaling Up A Small Business: The Rívesci Story (Interview With Shannon Forrest) In this week's episode of The Marketing Guide Podcast, I interview Shannon Forrest of Rívesci (REE-VESS-EE)  who runs her business with her husband Michelin Star trained Chef, Declan Malone. 

They started out Rívesci (REE-VESS-EE)  as a food truck initially offering their customers a range of vegan and vegetarian dishes cooked in their vintage caravan. During the first COVID-19 lockdown Rívesci pivoted their business to become full-time condiment makers and have had fantastic growth during the pandemic. They now sell their Cashew Chilli Crush and Red Onion Marmalade in over 100 stores throughout Ireland and in their online store.

Their story is truly inspiring and they share everything they have learnt along the way and how marketing and PR have helped scale their business.


Links from the show:

Visit The Rívesci Website:
https://rivesci.ie/

Rívesci Instagram
https://www.instagram.com/rivesci.ie/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> In this week's episode of The Marketing Guide Podcast, I interview Shannon Forrest of Rívesci (REE-VESS-EE)  who runs her business with her husband Michelin Star trained Chef, Declan Malone. 

They started out Rívesci (REE-VESS-EE)  as a food truck initially offering their customers a range of vegan and vegetarian dishes cooked in their vintage caravan. During the first COVID-19 lockdown Rívesci pivoted their business to become full-time condiment makers and have had fantastic growth during the pandemic. They now sell their Cashew Chilli Crush and Red Onion Marmalade in over 100 stores throughout Ireland and in their online store.

Their story is truly inspiring and they share everything they have learnt along the way and how marketing and PR have helped scale their business.


Links from the show:

Visit The Rívesci Website:
https://rivesci.ie/

Rívesci Instagram
https://www.instagram.com/rivesci.ie/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

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]]> https://lauraomahony.com/episode94/ Laura O'Mahony & Shannon Forrest Buzzsprout-10110644 Mon, 21 Feb 2022 07:00:00 +0000 3750 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 94 full false #93 - Marketing Lessons From A Viral 90s TV Campaign #93 - Marketing Lessons From A Viral 90s TV Campaign In this week's episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark's "Magic Steps" were the go to shoes and made every little girl feel like a princess. 

In this episode I am breaking down the key elements of this viral campaign and giving you actionable steps you can take to use these timeless marketing techniques in your business. 

What you will learn:

  • How this campaign still sticks with people over 30 years later
  • They key thing they did to ensure that this product was a success
  • One thing they did that made their campaign a success and you can use this too 
  • The type of marketing that is often discounted but still works today
  • The strategy that helped make this advert stand out
  • Why the product was so desirable


Links from the show:

Watch "Clarks Magic Steps" Advert
https://lauraomahony.com/episode93/

Episode 58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand
www.lauraomahony.com/episode58

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser


]]> In this week's episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark's "Magic Steps" were the go to shoes and made every little girl feel like a princess. 

In this episode I am breaking down the key elements of this viral campaign and giving you actionable steps you can take to use these timeless marketing techniques in your business. 

What you will learn:

  • How this campaign still sticks with people over 30 years later
  • They key thing they did to ensure that this product was a success
  • One thing they did that made their campaign a success and you can use this too 
  • The type of marketing that is often discounted but still works today
  • The strategy that helped make this advert stand out
  • Why the product was so desirable


Links from the show:

Watch "Clarks Magic Steps" Advert
https://lauraomahony.com/episode93/

Episode 58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand
www.lauraomahony.com/episode58

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser


]]> https://lauraomahony.com/episode93/ Laura O' Mahony Buzzsprout-10070443 Mon, 14 Feb 2022 10:00:00 +0000 1343 marketing, marketing podcast, marketing strategy, marketing tips, marketing help, marketing for beginners, marketing lessons, advertising campaigns, viral advertising, viral content, content strategy 93 full false #92 - The Buyer’s Journey: Converting Followers to Paying Customers (Rebroadcast) #92 - The Buyer’s Journey: Converting Followers to Paying Customers (Rebroadcast) What is the buyer's journey? 

The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you. 

There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.

What you will learn in this episode:

  • What is the buyer's journey? 
  • Why do I need to understand the buyer's journey for my business?
  • What is a Marketing Funnel
  • What are the four stages of the funnel
  • 3 sales psychology triggers that help convert your leads into customers


Links from the show:

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> What is the buyer's journey? 

The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you. 

There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.

What you will learn in this episode:

  • What is the buyer's journey? 
  • Why do I need to understand the buyer's journey for my business?
  • What is a Marketing Funnel
  • What are the four stages of the funnel
  • 3 sales psychology triggers that help convert your leads into customers


Links from the show:

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode92/ Laura O'Mahony Buzzsprout-10027204 Mon, 07 Feb 2022 14:00:00 +0000 1766 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 92 full false #91 - Interview with Lorna Butler PDC Coaching | Feeling Stuck And How To Overcome It #91 - Interview with Lorna Butler PDC Coaching | Feeling Stuck And How To Overcome It In this week's episode of The Marketing Guide, I talk to Lorna Butler of PDC Coaching all about feeling stuck and how to overcome it. 

We also talk about the following:

  • What is psychometrics and how it can be useful to entrepreneurs
  • What are limiting beliefs
  • The best piece of advice that Lorna has heard
  • What feeling stuck can be like
  • How to overcome that feeling
  • What are some of the symptoms of feeling stuck
  • Lorna's book recommendations
  • Lorna's podcast recommendations


Links from the show:

PDC Coaching Lorna Butler Instagram:
https://www.instagram.com/pdccoaching/

PDC Coaching Website:
https://www.pdccoaching.com/

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

The Mindful Kind Podcast
https://www.rachaelkable.com/podcast/204

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> In this week's episode of The Marketing Guide, I talk to Lorna Butler of PDC Coaching all about feeling stuck and how to overcome it. 

We also talk about the following:

  • What is psychometrics and how it can be useful to entrepreneurs
  • What are limiting beliefs
  • The best piece of advice that Lorna has heard
  • What feeling stuck can be like
  • How to overcome that feeling
  • What are some of the symptoms of feeling stuck
  • Lorna's book recommendations
  • Lorna's podcast recommendations


Links from the show:

PDC Coaching Lorna Butler Instagram:
https://www.instagram.com/pdccoaching/

PDC Coaching Website:
https://www.pdccoaching.com/

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

The Mindful Kind Podcast
https://www.rachaelkable.com/podcast/204

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> https://lauraomahony.com/episode91/ Laura O'Mahony & Lorna Butler Buzzsprout-9979339 Mon, 31 Jan 2022 07:00:00 +0000 2337 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 91 full false #90 - How To Get Over The Fear Of Showing Up Online #90 - How To Get Over The Fear Of Showing Up Online In this episode of The Marketing Guide Podcast, we talk about how to get over the fear of showing up online. Showing up can be hard and challenging and in this episode, I give you all of the steps, tips and hacks to get over the fear of showing up on social media. 

What you will learn in this episode:

  • what the fear of showing up can look like
  • how we can use fear and make it our friend
  • why fear belongs in the back seat
  • the first thing you need to do to address the fear of showing up
  • why you need to switch the script
  • how affirmations can be powerful in aiding your showing up
  • 10 tips for How to manage the fear of showing up

Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> In this episode of The Marketing Guide Podcast, we talk about how to get over the fear of showing up online. Showing up can be hard and challenging and in this episode, I give you all of the steps, tips and hacks to get over the fear of showing up on social media. 

What you will learn in this episode:

  • what the fear of showing up can look like
  • how we can use fear and make it our friend
  • why fear belongs in the back seat
  • the first thing you need to do to address the fear of showing up
  • why you need to switch the script
  • how affirmations can be powerful in aiding your showing up
  • 10 tips for How to manage the fear of showing up

Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

]]> https://lauraomahony.com/episode90/ Laura O'Mahony Buzzsprout-9936088 Mon, 24 Jan 2022 07:00:00 +0000 1074 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 90 full false #89 - How To Cope With Imposter Syndrome #89 - How To Cope With Imposter Syndrome Lots of people suffer from imposter syndrome and it's something that I have battled with for years. So in today's episode, I am sharing with you what exactly is imposter syndrome, how can you recognise the symptoms of imposter syndrome, the different types of imposter syndrome and tips for dealing with imposter syndrome,  we also share some celebrities who suffer from it. 

what you will learn today

  • what is imposter syndrome
  • what are the signs of imposter syndrome
  • Types of imposter syndrome
  • Tips for dealing with imposter syndrome
  • celebrities who suffer from imposter Syndrome
  • Final tips for dealing with imposter syndrome


Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

]]> Lots of people suffer from imposter syndrome and it's something that I have battled with for years. So in today's episode, I am sharing with you what exactly is imposter syndrome, how can you recognise the symptoms of imposter syndrome, the different types of imposter syndrome and tips for dealing with imposter syndrome,  we also share some celebrities who suffer from it. 

what you will learn today

  • what is imposter syndrome
  • what are the signs of imposter syndrome
  • Types of imposter syndrome
  • Tips for dealing with imposter syndrome
  • celebrities who suffer from imposter Syndrome
  • Final tips for dealing with imposter syndrome


Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

]]> https://lauraomahony.com/episode89/ Laura O'Mahony Buzzsprout-9898875 Mon, 17 Jan 2022 10:00:00 +0000 1251 imposter Syndrome, how to deal with imposter Syndrome, what is imposter Syndrome, Imposture Syndrome symptoms, imposter Syndrome signs, imposter Syndrome tips, imposter Syndrome hacks, imposter Syndrome celebrities, 89 full false #88 - How To Perform A Digital Declutter And Increase Your Focus For 2022 #88 - How To Perform A Digital Declutter And Increase Your Focus For 2022 In this episode of The Marketing Guide Podcast we talk all about how you can perform a digital declutter and take back your focus for 2022. 

What you will learn:

  • why your digital life is burning you out
  • A trick to get rid of all of the large files on your email
  • How to organise your files on your computer
  • three different types of organisation methods you can use
  • How to clear your digital clutter on your phone
  • Hacks to keep your phone organised
  • How to avoid your photos/videos taking up space
  • How an online clear out can change the way you see things online

Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

]]> In this episode of The Marketing Guide Podcast we talk all about how you can perform a digital declutter and take back your focus for 2022. 

What you will learn:

  • why your digital life is burning you out
  • A trick to get rid of all of the large files on your email
  • How to organise your files on your computer
  • three different types of organisation methods you can use
  • How to clear your digital clutter on your phone
  • Hacks to keep your phone organised
  • How to avoid your photos/videos taking up space
  • How an online clear out can change the way you see things online

Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

]]> https://lauraomahony.com/episode88/ Laura O'Mahony Buzzsprout-9840665 Mon, 10 Jan 2022 07:00:00 +0000 1698 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 88 full false #87 - How To Be Recognised As An Expert In Your Industry #87 - How To Be Recognised As An Expert In Your Industry In this week's episode of The Marketing Guide, we share with you how to stand out in 2022 and be the "go-to" person in your industry.

What you will learn:

  • What exactly is an "authority" 
  • How the rise of reels and TikTok are creating a new generation of industry experts
  • The three key ingredients you need to be an "authority"
  • Why you need to focus and how to do that
  • The type of content you need to create to be seen as an industry expert
  • The one thing you must not fail to do in order to be an industry expert
  • How to be visible and seen
  • The type of event you can host as an expert
  • Why conversation matters and how to use it to your advantage


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

]]> In this week's episode of The Marketing Guide, we share with you how to stand out in 2022 and be the "go-to" person in your industry.

What you will learn:

  • What exactly is an "authority" 
  • How the rise of reels and TikTok are creating a new generation of industry experts
  • The three key ingredients you need to be an "authority"
  • Why you need to focus and how to do that
  • The type of content you need to create to be seen as an industry expert
  • The one thing you must not fail to do in order to be an industry expert
  • How to be visible and seen
  • The type of event you can host as an expert
  • Why conversation matters and how to use it to your advantage


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode87/ Laura O'Mahony Buzzsprout-9820096 Mon, 03 Jan 2022 07:00:00 +0000 1311 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 87 full false #86 - Everything you need to know about Instagram SEO (Rebroadcast) #86 - Everything you need to know about Instagram SEO (Rebroadcast) Original Air Date: December 21, 2020

Instagram announced that you can now search for content on the platform using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags. 


What you will learn?

  • How is this beneficial to small businesses?
  • Why do you need to optimize your content and search results
  • The one secret you may not know to get your profile found in search
  • Where you should be using keywords
  • Why you shouldn't forget hashtags now
  • The one feature most people forget to implement
  • 5 key things you need to know about SEO (Search Engine Optimization) on Instagram


Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Original Air Date: December 21, 2020

Instagram announced that you can now search for content on the platform using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags. 


What you will learn?

  • How is this beneficial to small businesses?
  • Why do you need to optimize your content and search results
  • The one secret you may not know to get your profile found in search
  • Where you should be using keywords
  • Why you shouldn't forget hashtags now
  • The one feature most people forget to implement
  • 5 key things you need to know about SEO (Search Engine Optimization) on Instagram


Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode86/ Laura O'Mahony Buzzsprout-9789902 Mon, 27 Dec 2021 07:00:00 +0000 856 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 86 full false #85 - Marketing Experts Share Their Best Advice to Help You Grow in 2022 #85 - Marketing Experts Share Their Best Advice to Help You Grow in 2022 In this week's episode of The Marketing Guide, I talk to three leading experts in marketing and ask their advice on everything from selling on Instagram to going viral on TikTok and everything in between.

Links from the show:

Full Episode Listen Back:
https://lauraomahony.com/episode36
https://lauraomahony.com/episode55/
https://lauraomahony.com/episode58/

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

]]> In this week's episode of The Marketing Guide, I talk to three leading experts in marketing and ask their advice on everything from selling on Instagram to going viral on TikTok and everything in between.

Links from the show:

Full Episode Listen Back:
https://lauraomahony.com/episode36
https://lauraomahony.com/episode55/
https://lauraomahony.com/episode58/

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode85/ Laura O'Mahony Buzzsprout-9750319 Mon, 20 Dec 2021 07:00:00 +0000 2428 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 85 full false #84 - How To Prepare Your Social Media Content For 2022 #84 - How To Prepare Your Social Media Content For 2022 In this week's episode of The Marketing Guide, I discuss how you can make a plan for your social media content for 2022. In this episode I discuss:

  • Why taking a look back is important
  • How to figure out which content worked well in 2021
  • The most important metrics when it comes to your content
  • How to create content that gets you more followers in 2022
  • New Insights you need to consider looking at
  • The best way to find out how often you are posting per week
  • How to prep your content plan for 2022
  • The one thing you need to do in 2022 that will have more impact on your business

Links from the show:

#80 -25 Content Tools To Speed Up Your Instagram Planning Process
https://lauraomahony.com/episode80

 #46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

]]> In this week's episode of The Marketing Guide, I discuss how you can make a plan for your social media content for 2022. In this episode I discuss:

  • Why taking a look back is important
  • How to figure out which content worked well in 2021
  • The most important metrics when it comes to your content
  • How to create content that gets you more followers in 2022
  • New Insights you need to consider looking at
  • The best way to find out how often you are posting per week
  • How to prep your content plan for 2022
  • The one thing you need to do in 2022 that will have more impact on your business

Links from the show:

#80 -25 Content Tools To Speed Up Your Instagram Planning Process
https://lauraomahony.com/episode80

 #46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
https://lauraomahony.com/episode46

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode84/ Laura O'Mahony Buzzsprout-9710710 Mon, 13 Dec 2021 11:00:00 +0000 1682 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 84 full false #83 - Top Social Media Trends & Predictions for 2022 #83 - Top Social Media Trends & Predictions for 2022 Social media can be ever-changing (on the daily at the moment it seems) am I right? It can be hard to keep up with all of these changes and to know where social is headed. In this episode of the podcast, I break down some of the trends and predictions for where social media is headed for 2022 and share with you what you as an entrepreneur or small business owner can do to ensure that you keep on top of social media changes and get the best return for the time you invest in social media.

What I discuss in this episode:

  • The type of content that will dominate social media in 2022
  • What is happening with shopping and social in the next year
  • The type of content that most people will prefer in 2022
  • The social media medium that is about to take over in 2022
  • What brand are doing about the Ideal Customer Avatars
  • The new technology will we see more and more of in 2022
  • The content that will is 81% more likely to convert a customer in 2022
  • What social media platform is set to dominate in 2022
  • The big bold move some huge brands are taking with social


Links from the show:

Episode 23 - Defining your Ideal Customer Avatar
https://lauraomahony.com/episode23

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

]]> Social media can be ever-changing (on the daily at the moment it seems) am I right? It can be hard to keep up with all of these changes and to know where social is headed. In this episode of the podcast, I break down some of the trends and predictions for where social media is headed for 2022 and share with you what you as an entrepreneur or small business owner can do to ensure that you keep on top of social media changes and get the best return for the time you invest in social media.

What I discuss in this episode:

  • The type of content that will dominate social media in 2022
  • What is happening with shopping and social in the next year
  • The type of content that most people will prefer in 2022
  • The social media medium that is about to take over in 2022
  • What brand are doing about the Ideal Customer Avatars
  • The new technology will we see more and more of in 2022
  • The content that will is 81% more likely to convert a customer in 2022
  • What social media platform is set to dominate in 2022
  • The big bold move some huge brands are taking with social


Links from the show:

Episode 23 - Defining your Ideal Customer Avatar
https://lauraomahony.com/episode23

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode83/ Laura O'Mahony Buzzsprout-9666970 Mon, 06 Dec 2021 07:00:00 +0000 1651 tiktok, tiktok for business, social media, social media marketing, marketing, the marketing guide 83 full false #82 - How To Perform A Review Of Your Year For Your Business #82 - How To Perform A Review Of Your Year For Your Business December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements and in today's episode, I am walking you through step by step how to perform a review of your year for your business.

Links from the show:

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

]]> December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements and in today's episode, I am walking you through step by step how to perform a review of your year for your business.

Links from the show:

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode82/ Laura O'Mahony Buzzsprout-9628814 Mon, 29 Nov 2021 12:00:00 +0000 1561 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 82 full false #81 - How We Launched Our New Startup In 6 Weeks - An Interview With Paddy & Laura O'Mahony #81 - How We Launched Our New Startup In 6 Weeks - An Interview With Paddy & Laura O'Mahony In this week's episode, I am joined by my husband and business partner Paddy O' Mahony to discuss what it looked like from idea to implementation to launching our new startup. We bring you behind the scenes and chat about how we came up with the idea and our journey so far. 

What we discuss in this episode:

  • How we came up with the idea for the business
  • Landing on a business that tied in with our passions
  • Brainstorming a name and how we picked one
  • The struggle we faced during the branding process
  • What social media platforms we are using and how we will develop them in 2022
  • and much more



Links from the show:

Koda
https://kodaevents.ie/
https://www.facebook.com/kodaevents.ie
https://www.instagram.com/kodaevents.ie/


Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide

]]> In this week's episode, I am joined by my husband and business partner Paddy O' Mahony to discuss what it looked like from idea to implementation to launching our new startup. We bring you behind the scenes and chat about how we came up with the idea and our journey so far. 

What we discuss in this episode:

  • How we came up with the idea for the business
  • Landing on a business that tied in with our passions
  • Brainstorming a name and how we picked one
  • The struggle we faced during the branding process
  • What social media platforms we are using and how we will develop them in 2022
  • and much more



Links from the show:

Koda
https://kodaevents.ie/
https://www.facebook.com/kodaevents.ie
https://www.instagram.com/kodaevents.ie/


Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide

]]> https://lauraomahony.com/episode81/ Laura O'Mahony Buzzsprout-9592459 Mon, 22 Nov 2021 14:00:00 +0000 1914 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 81 full false #80 -25 Content Tools To Speed Up Your Instagram Planning Process #80 -25 Content Tools To Speed Up Your Instagram Planning Process Creating content for Instagram can take so much time. You end up feeling frustrated at how long the process of content planning takes.  In this episode of The Marketing Guide Podcast I am sharing with you my favourite tools (and tools I've been testing recently) to help speed up the content creation process and make planning your Instagram or Social Media content a cinch. 

In this episode we cover tools that you can use for the following stages of content planning:

  • Research
  • Creating Content
  • Hashtags
  • Captions 
  • Scheduling


Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Thank you for your review: @tonyaellisbooks
https://www.instagram.com/tonyaellisbooks/

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

]]> Creating content for Instagram can take so much time. You end up feeling frustrated at how long the process of content planning takes.  In this episode of The Marketing Guide Podcast I am sharing with you my favourite tools (and tools I've been testing recently) to help speed up the content creation process and make planning your Instagram or Social Media content a cinch. 

In this episode we cover tools that you can use for the following stages of content planning:

  • Research
  • Creating Content
  • Hashtags
  • Captions 
  • Scheduling


Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Thank you for your review: @tonyaellisbooks
https://www.instagram.com/tonyaellisbooks/

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

]]> https://lauraomahony.com/episode80/ Laura O'Mahony Buzzsprout-9550380 Mon, 15 Nov 2021 12:00:00 +0000 1615 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 80 full false #79 - 14 Creative Black Friday Marketing Ideas for Small Business (Rebroadcast) #79 - 14 Creative Black Friday Marketing Ideas for Small Business (Rebroadcast) We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. 

In this episode I cover:

  • The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
  • Why you need goals and the types of goals you should set
  • 14 uber-creative ideas you can try this BFCM
  • The one thing you must not forget to do after BFCM 


Links from the show:

Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Andrew Hubbard: How to create Instagram Ads that convert
https://www.youtube.com/watch?v=eo3s3W8X9ig

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. 

In this episode I cover:

  • The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
  • Why you need goals and the types of goals you should set
  • 14 uber-creative ideas you can try this BFCM
  • The one thing you must not forget to do after BFCM 


Links from the show:

Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Andrew Hubbard: How to create Instagram Ads that convert
https://www.youtube.com/watch?v=eo3s3W8X9ig

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode79/ Laura O'Mahony Buzzsprout-9507332 Mon, 08 Nov 2021 07:00:00 +0000 2452 black friday, bfcm, cyber monday, black friday week, black friday marketing, cyber monday marketing, cyber monday tips 79 full false #78 - 10 Ways To Make More Sales Using Instagram Live #78 - 10 Ways To Make More Sales Using Instagram Live There's one feature on Instagram that most people are neglecting. This can work really well to make more sales in your business, build community with your audience and really let them get to know the real you? SO What actually is this feature? It's Instagram Live. I know most people cringe with the thoughts of using Instagram Live for their business for whatever reason pressing that live button scares the absolute life out of them. But the truth is that live does not have to be that scary and it can be a really good tool to use within your business to get more sales or more clients on board.

In this episode we cover:

  • what is Instagram Live
  • what are the benefits of Instagram Live
  • 10 ways to use Instagram Live to make more sales in your business
  • Bonus IG Live tips 
  • How to repurpose your live & get more bang for your buck
  • Tools you can use to make your live videos even better

Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Thank you for your review: @tonyaellisbooks
https://www.instagram.com/tonyaellisbooks/

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 


]]> There's one feature on Instagram that most people are neglecting. This can work really well to make more sales in your business, build community with your audience and really let them get to know the real you? SO What actually is this feature? It's Instagram Live. I know most people cringe with the thoughts of using Instagram Live for their business for whatever reason pressing that live button scares the absolute life out of them. But the truth is that live does not have to be that scary and it can be a really good tool to use within your business to get more sales or more clients on board.

In this episode we cover:

  • what is Instagram Live
  • what are the benefits of Instagram Live
  • 10 ways to use Instagram Live to make more sales in your business
  • Bonus IG Live tips 
  • How to repurpose your live & get more bang for your buck
  • Tools you can use to make your live videos even better

Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Thank you for your review: @tonyaellisbooks
https://www.instagram.com/tonyaellisbooks/

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 


]]> https://lauraomahony.com/episode78 Laura O'Mahony Buzzsprout-9469184 Mon, 01 Nov 2021 12:00:00 +0000 2021 78 full false #77 - Instagram Account Audit: A Step-By-Step Guide #77 - Instagram Account Audit: A Step-By-Step Guide Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account.

This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again.


What you will learn?

  • What is an Instagram Audit?
  • Why do you need an Instagram Audit?
  • How often to perform an Instagram Audit?
  • Step-by-Step guide to your Instagram Audit


Links from the show:

#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)

#75 - How to Create a Cohesive Instagram Feed

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Thank you for your review: @tonyaellisbooks
https://www.instagram.com/tonyaellisbooks/

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 




]]> Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account.

This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life back into your account again.


What you will learn?

  • What is an Instagram Audit?
  • Why do you need an Instagram Audit?
  • How often to perform an Instagram Audit?
  • Step-by-Step guide to your Instagram Audit


Links from the show:

#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)

#75 - How to Create a Cohesive Instagram Feed

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Thank you for your review: @tonyaellisbooks
https://www.instagram.com/tonyaellisbooks/

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 




]]> https://lauraomahony.com/episode77 Laura O'Mahony Buzzsprout-9424417 Mon, 25 Oct 2021 07:00:00 +0100 1758 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 77 full false #76 - Top New Instagram Features and Updates #76 - Top New Instagram Features and Updates We all know how hard it can be to keep up to date with all of the latest Instagram changes and features. It seems that they are adding new features on a daily basis at this stage.

Change doesn't have to be a bad thing, however and in this episode of The Marketing Guide I am bringing you 8 recent Instagram Features and Updates to help your business grow on the app.

Adam Mosseri, the head of the app, recently told its users and the world that Instagram is "no longer just a square-photo sharing app." and the latest updates on the app certainly reflect that.

Join me on this episode to learn what these new features and updates are and how they will affect your account.

Links from the show:

Episode 1: Going Live on Instagram: A step by step guide
http://lauraomahony.com/episode1

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Stay up to date with creator changes: https://business.instagram.com/creators/earn-money/shopping

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> We all know how hard it can be to keep up to date with all of the latest Instagram changes and features. It seems that they are adding new features on a daily basis at this stage.

Change doesn't have to be a bad thing, however and in this episode of The Marketing Guide I am bringing you 8 recent Instagram Features and Updates to help your business grow on the app.

Adam Mosseri, the head of the app, recently told its users and the world that Instagram is "no longer just a square-photo sharing app." and the latest updates on the app certainly reflect that.

Join me on this episode to learn what these new features and updates are and how they will affect your account.

Links from the show:

Episode 1: Going Live on Instagram: A step by step guide
http://lauraomahony.com/episode1

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Stay up to date with creator changes: https://business.instagram.com/creators/earn-money/shopping

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> https://lauraomahony.com/episode76/ Laura O'Mahony Buzzsprout-9387523 Mon, 18 Oct 2021 14:00:00 +0100 1747 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 76 full false #75 - How to Create a Cohesive Instagram Feed #75 - How to Create a Cohesive Instagram Feed We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.

But how do you do this for a small business or brand and can you DIY it?

In this week's episode of The Marketing Guide Podcast, we discuss the ways that you can give your Instagram a theme makeover and we learn the following:

  • Colour Psychology and what it means for brands
  • How to pick your perfect colour palette
  • The different types of layouts and how to find inspiration
  • Fonts and how to find the right ones
  • How many fonts do you actually need?
  • The key to creating your content
  • How to visually plan
  • The one thing that is far more important that your visuals



Links from the show:

Find the links to all of the services mentioned in this podcast here:
http://lauraomahony.com/episode75

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.


]]> We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.

But how do you do this for a small business or brand and can you DIY it?

In this week's episode of The Marketing Guide Podcast, we discuss the ways that you can give your Instagram a theme makeover and we learn the following:

  • Colour Psychology and what it means for brands
  • How to pick your perfect colour palette
  • The different types of layouts and how to find inspiration
  • Fonts and how to find the right ones
  • How many fonts do you actually need?
  • The key to creating your content
  • How to visually plan
  • The one thing that is far more important that your visuals



Links from the show:

Find the links to all of the services mentioned in this podcast here:
http://lauraomahony.com/episode75

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.


]]> https://lauraomahony.com/episode75/ Laura O'Mahony Buzzsprout-9344890 Mon, 11 Oct 2021 07:00:00 +0100 2160 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 75 full false #74 - 10 Ways To Invest In Yourself As An Entrepreneur #74 - 10 Ways To Invest In Yourself As An Entrepreneur Warren Buffet once famously said, "By far the best investment you can make is in yourself." 

As business owners, we are all busy, right? Finding time to invest in yourself can be difficult. It's hard to know where to invest your time and how to invest in yourself. In today's  episode of The Marketing Guide Podcast Laura shares 10 ways you can invest in yourself as an entrepreneur and shares some of the reasons why business owners are afraid to invest in themselves.

What you will learn in this episode: 

  • why is it important to invest in yourself?
  • The Benefits of investing in yourself
  • 7 Things stop people from investing in themselves
  • 10 Ways To Invest In Yourself As An Entrepreneur


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> Warren Buffet once famously said, "By far the best investment you can make is in yourself." 

As business owners, we are all busy, right? Finding time to invest in yourself can be difficult. It's hard to know where to invest your time and how to invest in yourself. In today's  episode of The Marketing Guide Podcast Laura shares 10 ways you can invest in yourself as an entrepreneur and shares some of the reasons why business owners are afraid to invest in themselves.

What you will learn in this episode: 

  • why is it important to invest in yourself?
  • The Benefits of investing in yourself
  • 7 Things stop people from investing in themselves
  • 10 Ways To Invest In Yourself As An Entrepreneur


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> https://lauraomahony.com/episode74/ Laura O'Mahony Buzzsprout-9303081 Mon, 04 Oct 2021 07:00:00 +0100 2736 how to invest in yourself, ways to invest in yourself, ways to invest in yourself as an entrepreneur, 10 ways to invest in yourself, what is investing in yourself, how to invest in yourself, invest in your business, invest in yourself, entrepreneur invest 74 full false #73 - 10 Ways To Use Social Proof In Your Marketing #73 - 10 Ways To Use Social Proof In Your Marketing In this episode of The Marketing Guide, we are discussing social proof on the podcast and how to use it within your marketing strategy. Social proof can be really powerful if you use it right and can help your potential customers make the right decision to shop with you over your competition so stay tuned for today's episode you are not going to want to miss it.

 

What you will learn:

  • What is social proof?
  • Different types of social proof
  • Why is social proof so important?
  • 10 ways to use Social Proof in your Marketing



Links from the show:

Case Study Example: Lara Cake Anything TikTok
https://www.tiktok.com/@lara_cakeanything?

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> In this episode of The Marketing Guide, we are discussing social proof on the podcast and how to use it within your marketing strategy. Social proof can be really powerful if you use it right and can help your potential customers make the right decision to shop with you over your competition so stay tuned for today's episode you are not going to want to miss it.

 

What you will learn:

  • What is social proof?
  • Different types of social proof
  • Why is social proof so important?
  • 10 ways to use Social Proof in your Marketing



Links from the show:

Case Study Example: Lara Cake Anything TikTok
https://www.tiktok.com/@lara_cakeanything?

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> https://lauraomahony.com/episode73/ Laura O'Mahony Buzzsprout-9261779 Mon, 27 Sep 2021 07:00:00 +0100 1676 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 73 full false #72 - The Ultimate Guide To Selling In The Instagram DMs #72 - The Ultimate Guide To Selling In The Instagram DMs This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales. 

what you will learn in this episode:

  • What is a DM
  • How to send a DM
  • Types of DMs
  • Why sell on Instagram
  • Selling strategies for Instagram DMs
  • How to manage Instagram DMs for business


Links from the show:

Instagram Content Power Hour Sign up
Sign up here

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar https://lauraomahony.com/episode23/

13 The Ultimate Guide to Instagram Direct Messages (DM's) for Business
https://lauraomahony.com/episode13/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales. 

what you will learn in this episode:

  • What is a DM
  • How to send a DM
  • Types of DMs
  • Why sell on Instagram
  • Selling strategies for Instagram DMs
  • How to manage Instagram DMs for business


Links from the show:

Instagram Content Power Hour Sign up
Sign up here

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar https://lauraomahony.com/episode23/

13 The Ultimate Guide to Instagram Direct Messages (DM's) for Business
https://lauraomahony.com/episode13/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> https://lauraomahony.com/episode72/ Laura O'Mahony Buzzsprout-9226168 Mon, 20 Sep 2021 12:00:00 +0100 1644 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing, instagram dms, selling in the dms, sales in direct messages, direct mess 72 full true #71 - 8 Sales Psychology Hacks for Small Business Owners #71 - 8 Sales Psychology Hacks for Small Business Owners In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business.  Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster your bottom line. 

What you will learn:

  • The tactic that all the big stores use including Amazon
  • The response that you need to invoke with your marketing
  • Why people don't want to lose out and how to use that for your marketing
  • The pricing principle that will help you sell more
  • Study results that will teach you how to sell more product
  • Why commas and full stops matter in pricing
  • The effect that means your customers feel indebted to you
  • and much more...

Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Home Store & More "The Reunion"
https://youtu.be/4xN8ihn6LDU

John Lewis - Christmas Ad
https://youtu.be/3kkfYYB0Rao

Book - Contagious: Why Things Catch On - Jonah Berger
Link here

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business.  Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster your bottom line. 

What you will learn:

  • The tactic that all the big stores use including Amazon
  • The response that you need to invoke with your marketing
  • Why people don't want to lose out and how to use that for your marketing
  • The pricing principle that will help you sell more
  • Study results that will teach you how to sell more product
  • Why commas and full stops matter in pricing
  • The effect that means your customers feel indebted to you
  • and much more...

Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Home Store & More "The Reunion"
https://youtu.be/4xN8ihn6LDU

John Lewis - Christmas Ad
https://youtu.be/3kkfYYB0Rao

Book - Contagious: Why Things Catch On - Jonah Berger
Link here

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> https://lauraomahony.com/episode71/ Laura O'Mahony Buzzsprout-9185703 Mon, 13 Sep 2021 14:00:00 +0100 2190 sales psychologist, sales psychology, psychology of sales, sales psychology techniques, sales psychology tactics, sales psychology tricks, sales psychology courses, sales expert, better at sales, 71 full false #70 - Simple ways to build trust for your business online (Rebroadcast) #70 - Simple ways to build trust for your business online (Rebroadcast) Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.

Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionable so you can start implementing them in your business right now and start to build that trust with your potential clients or customers.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 19: How to easily create a lead magnet for your business
http://lauraomahony.com/episode19

Episode 4: Everything you need to know to get started with email marketing
https://lauraomahony.com/episode4/

Email me: hello@lauraomahony.com

]]> Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.

Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionable so you can start implementing them in your business right now and start to build that trust with your potential clients or customers.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 19: How to easily create a lead magnet for your business
http://lauraomahony.com/episode19

Episode 4: Everything you need to know to get started with email marketing
https://lauraomahony.com/episode4/

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode21 Laura O'Mahony Buzzsprout-9146381 Mon, 06 Sep 2021 09:00:00 +0100 2300 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 70 full false #69 - The Ultimate Guide to Using Pinterest For Business #69 - The Ultimate Guide to Using Pinterest For Business What you will learn in this episode:

What is Pinterest?
Why Pinterest Is So Important
Pinterest for Business
Getting Started with Pinterest for Business: The Basics

  • What are Pins?
  • Build a Pin
  • How to save a pin you find on Pinterest
  • Pinterest Search. 
  • Pinterest Home Feed
  • How to Schedule your Pins

Tips for using Pinterest for your Business
Keywords for Pinterest

  • The two types of keywords:
  • How do you find Keywords?
  • Where do you use Keywords? 


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Claim your website on Pinterest:
https://help.pinterest.com/en/business/article/claim-your-website

Ubersuggest
https://neilpatel.com/ubersuggest/

Get Pinterest for Business:
https://business.pinterest.com/


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> What you will learn in this episode:

What is Pinterest?
Why Pinterest Is So Important
Pinterest for Business
Getting Started with Pinterest for Business: The Basics

  • What are Pins?
  • Build a Pin
  • How to save a pin you find on Pinterest
  • Pinterest Search. 
  • Pinterest Home Feed
  • How to Schedule your Pins

Tips for using Pinterest for your Business
Keywords for Pinterest

  • The two types of keywords:
  • How do you find Keywords?
  • Where do you use Keywords? 


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

Claim your website on Pinterest:
https://help.pinterest.com/en/business/article/claim-your-website

Ubersuggest
https://neilpatel.com/ubersuggest/

Get Pinterest for Business:
https://business.pinterest.com/


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

]]> https://lauraomahony.com/episode69/ Laura O'Mahony Buzzsprout-9109184 Mon, 30 Aug 2021 14:00:00 +0100 2417 pinterest, pinterest for business, pinterest marketing 69 full false #68 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. #68 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations, internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”


In this week's episode  (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss:

What is burnout?
The signs of Burnout
What To Do If You’re Experiencing Burnout
How can we recover from Burnout?


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery

]]> The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations, internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially where one's devotion to a cause or relationship fails to produce the desired results.”


In this week's episode  (What is Entrepreneurial Burnout? How To Recognise And Overcome It) of the marketing guide we discuss:

What is burnout?
The signs of Burnout
What To Do If You’re Experiencing Burnout
How can we recover from Burnout?


Links from the show:

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery

]]> https://lauraomahony.com/episode68/ Laura O'Mahony Buzzsprout-9071876 Mon, 23 Aug 2021 12:00:00 +0100 2181 Entrepreneurial Burnout, entrepreneurship, entrepreneurial, entrepreneur, entrepreneur burnout, burnout in business, business burnout, feeling burnout, burnt out, burnout signs, entrepreneurial burnout signs, entrepreneurial burnout recovery 68 full false #67 - 10 Mindset Shifts That Will Help Grow Your Small Business #67 - 10 Mindset Shifts That Will Help Grow Your Small Business This week on The Marketing Guide Podcast we discuss different mindset shifts that you need to make as an entrepreneur if you want to grow your business.

Mindset work is really important when you are trying to grow and can help you achieve your goals, live an intentional life, and create an abundant life.

Henry Ford once said “Whether you think you can, or you think you can't – you're right,” and that pretty much sums up the right mindset and how changing our thinking can impact the bottom line of our business and help us meet our goals and achieve what we set out to do.

Links from the show:


Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Limitless Life Podcast
https://www.melyssagriffin.com/podcast/

Find Your Why:
A Practical Guide for Discovering Purpose for You and Your Team Simon Sinek
Book Link

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400



]]> This week on The Marketing Guide Podcast we discuss different mindset shifts that you need to make as an entrepreneur if you want to grow your business.

Mindset work is really important when you are trying to grow and can help you achieve your goals, live an intentional life, and create an abundant life.

Henry Ford once said “Whether you think you can, or you think you can't – you're right,” and that pretty much sums up the right mindset and how changing our thinking can impact the bottom line of our business and help us meet our goals and achieve what we set out to do.

Links from the show:


Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Limitless Life Podcast
https://www.melyssagriffin.com/podcast/

Find Your Why:
A Practical Guide for Discovering Purpose for You and Your Team Simon Sinek
Book Link

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400



]]> Buzzsprout-9035985 Mon, 16 Aug 2021 13:00:00 +0100 1637 67 full false #66 - Instagram Business Vs Creator Vs Personal Account - Which is right for you? #66 - Instagram Business Vs Creator Vs Personal Account - Which is right for you? With Instagram you can choose between a Business, Creator, or Personal profile  - do you know which one is right for you?

In this episode we cover: 

  • Personal Instagram Profile Features:
  • Instagram Business Profile Features
  • Instagram Creator Profile Features
  • How to set up a creator profile on Instagram
  • How to Set Up a Business Profile on Instagram 
  • Instagram Creator vs Business vs Personal Account — Which is best? 


Links from the show:

Episode 47: Instagram Story Ads for Beginners: A Step-by-Step Guide
https://lauraomahony.com/episode47

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> With Instagram you can choose between a Business, Creator, or Personal profile  - do you know which one is right for you?

In this episode we cover: 

  • Personal Instagram Profile Features:
  • Instagram Business Profile Features
  • Instagram Creator Profile Features
  • How to set up a creator profile on Instagram
  • How to Set Up a Business Profile on Instagram 
  • Instagram Creator vs Business vs Personal Account — Which is best? 


Links from the show:

Episode 47: Instagram Story Ads for Beginners: A Step-by-Step Guide
https://lauraomahony.com/episode47

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode66/ Laura O'Mahony Buzzsprout-8998161 Mon, 09 Aug 2021 12:00:00 +0100 1428 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 66 full false #65 - 8 Copywriting Tips For Emails That Convert (Get more opens & Clicks) #65 - 8 Copywriting Tips For Emails That Convert (Get more opens & Clicks) How many emails do you open every day? What makes you click that open button? Chances are it's down to good copywriting. If you want to understand how you can craft emails that get more opens and clicks and write emails that resonate with your ideal audience then this episode of The Marketing Guide is for you.

In this episode we discuss: 

  • What is email copywriting
  • Why subject line matters and where is the best place to draw inspiration from
  • The one area that you may be neglecting in your email that really matters
  • Why do you need to be personal and what that looks like
  • Why keeping it simple matters and two apps  to write better emails
  • The one thing you need at the end of your email



Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Hemingway Editor
https://hemingwayapp.com/

Grammarly
https://www.grammarly.com/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400



]]> How many emails do you open every day? What makes you click that open button? Chances are it's down to good copywriting. If you want to understand how you can craft emails that get more opens and clicks and write emails that resonate with your ideal audience then this episode of The Marketing Guide is for you.

In this episode we discuss: 

  • What is email copywriting
  • Why subject line matters and where is the best place to draw inspiration from
  • The one area that you may be neglecting in your email that really matters
  • Why do you need to be personal and what that looks like
  • Why keeping it simple matters and two apps  to write better emails
  • The one thing you need at the end of your email



Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Hemingway Editor
https://hemingwayapp.com/

Grammarly
https://www.grammarly.com/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400



]]> https://lauraomahony.com/episode65/ Laura O'Mahony Buzzsprout-8957229 Mon, 02 Aug 2021 07:00:00 +0100 1584 copywriting, copywriting skills, copy, copywriting for beginners, what is copywriting, copywriting marketing 65 full false #64 - 12 Ways To Leverage Social Media To Grow Your Email List #64 - 12 Ways To Leverage Social Media To Grow Your Email List We all know that email is super effective but it can be hard to get people on to your email list. I've bad news for you nobody wants to sign up to get your newsletter! People want something in exchange for their email addresses.

we've covered lead magnets also known as freebies in a couple of previous episodes of the podcast and today I am giving you some tips as to how you can use social media to grow that email list and convert followers to buyers.

What you will learn:

  • what you need to promote on social in order to get more people onto your email list
  • The one social tool that you might be neglecting in growing your list
  • What you need to include in your marketing strategy in order to grow your list
  • What you need to include along with your blog posts
  • The ask you can make that will get you more subscribers
  • The method of getting more subscribers that most people think is outdated
  • and much more


Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Kickoff Labs
https://kickofflabs.com/

Episode 4 - Everything you need to know to get started with Email Marketing
https://lauraomahony.com/episode4/

Episode 19 -How to easily create a lead magnet
 https://lauraomahony.com/episode19/

Episode 51 - 8 Easy Lead Magnets to grow your email list today
https://lauraomahony.com/episode51

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> We all know that email is super effective but it can be hard to get people on to your email list. I've bad news for you nobody wants to sign up to get your newsletter! People want something in exchange for their email addresses.

we've covered lead magnets also known as freebies in a couple of previous episodes of the podcast and today I am giving you some tips as to how you can use social media to grow that email list and convert followers to buyers.

What you will learn:

  • what you need to promote on social in order to get more people onto your email list
  • The one social tool that you might be neglecting in growing your list
  • What you need to include in your marketing strategy in order to grow your list
  • What you need to include along with your blog posts
  • The ask you can make that will get you more subscribers
  • The method of getting more subscribers that most people think is outdated
  • and much more


Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Kickoff Labs
https://kickofflabs.com/

Episode 4 - Everything you need to know to get started with Email Marketing
https://lauraomahony.com/episode4/

Episode 19 -How to easily create a lead magnet
 https://lauraomahony.com/episode19/

Episode 51 - 8 Easy Lead Magnets to grow your email list today
https://lauraomahony.com/episode51

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode64/ Laura O'Mahony Buzzsprout-8923128 Mon, 26 Jul 2021 12:00:00 +0100 1616 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 64 full false #63 - Content Marketing Made Easy: A Beginners Guide #63 - Content Marketing Made Easy: A Beginners Guide If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. 

we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.

what you will learn in this episode:

  • what is content marketing
  • why it matters - how it can help you increase sales, build relationships and trust
  • how it works
  • the buyer's journey - how you can use content marketing at every stage of the journey
  • Your content marketing strategy - your five-step approach to content marketing


Links from the show:

Episode 41 -The Buyer’s Journey on Instagram
http://lauraomahony.com/episode41

Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/

Episode 19 -How to easily create a lead magnet
 https://lauraomahony.com/episode19/

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23/


Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400






is content marketing important, content marketing, content marketing strategy, content marketing for business, what are content marketing strategies, how can content marketing help a business, what can content marketing be used for, can you do content marketing, how can we do content marketing, how content marketing helps business, how content marketing works, how content marketing helps, how content marketing drives sales, when to use content marketing, where to do content marketing, how to use content marketing, what's content marketing, which content marketing tools, why content marketing is important, why content marketing is important for b2b, why content marketing matters, why content marketing is effective, why content marketing works, why content marketing is so important, why content marketing strategy is important, content marketing for dummies, content marketing for ecommerce, content marketing for small businesses, content marketing for seo, 

]]> If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. 

we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.

what you will learn in this episode:

  • what is content marketing
  • why it matters - how it can help you increase sales, build relationships and trust
  • how it works
  • the buyer's journey - how you can use content marketing at every stage of the journey
  • Your content marketing strategy - your five-step approach to content marketing


Links from the show:

Episode 41 -The Buyer’s Journey on Instagram
http://lauraomahony.com/episode41

Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/

Episode 19 -How to easily create a lead magnet
 https://lauraomahony.com/episode19/

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://lauraomahony.com/episode23/


Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400






is content marketing important, content marketing, content marketing strategy, content marketing for business, what are content marketing strategies, how can content marketing help a business, what can content marketing be used for, can you do content marketing, how can we do content marketing, how content marketing helps business, how content marketing works, how content marketing helps, how content marketing drives sales, when to use content marketing, where to do content marketing, how to use content marketing, what's content marketing, which content marketing tools, why content marketing is important, why content marketing is important for b2b, why content marketing matters, why content marketing is effective, why content marketing works, why content marketing is so important, why content marketing strategy is important, content marketing for dummies, content marketing for ecommerce, content marketing for small businesses, content marketing for seo, 

]]> Buzzsprout-8885815 Mon, 19 Jul 2021 11:00:00 +0100 1353 full false #62 - (Masterclass) 30 Instagram Reels in 60 Minutes #62 - (Masterclass) 30 Instagram Reels in 60 Minutes Today I am sharing with you my step-by-step guide that will show you my exact method for creating lots of reels in very little time so you can spend the time doing what is important in your business.

What’s included in this class:

  • Tackling your Mindset about Reels
  • How to undertake Reels Research
  • How to batch your Reels and save time
  • What to create
  • How to add a cover to your reels


Links from the show:

Two Free Reels Covers:
Free Canva Reels Covers

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Today I am sharing with you my step-by-step guide that will show you my exact method for creating lots of reels in very little time so you can spend the time doing what is important in your business.

What’s included in this class:

  • Tackling your Mindset about Reels
  • How to undertake Reels Research
  • How to batch your Reels and save time
  • What to create
  • How to add a cover to your reels


Links from the show:

Two Free Reels Covers:
Free Canva Reels Covers

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode62/ Laura O'Mahony Buzzsprout-8848798 Mon, 12 Jul 2021 08:00:00 +0100 1548 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 62 full false #61 - How The Instagram Algorithm Works in 2021 #61 - How The Instagram Algorithm Works in 2021 There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.

We've all seen those posts "the new algorithm" and how saves are the new likes etc 

Instagram is shedding more light on how the app's technology works and how it impacts the experiences that people have across the app.

If you have ever asked "How does Instagram decide what shows up for me first?”; “Why do some of my posts get more views than others?"; and "How does Instagram decide what to show me in Explore?" "How does the algorithm affect my business account" then today's episode is perfect for you. 

what you will learn in this episode:

  • What is “the algorithm”?
  • How Instagram ranks Feed and Stories
  • The most important signals across Feed and Stories
  • What is “Shadowbanning” and Instagrams latest update
  • How Instagram ranks Explore
  • How Instagram ranks Reels
  • How you can influence what you see on the app and protecting yourself


Links from the show:

Episode 22 of The Marketing Guide - 10 Hacks to Increase Your Instagram Engagement
lauraomahony.com/episode22

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400










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.
.
.
.
.
.
.

#socialmediaexpert #businesscoaching #contentmarketingtips #socialmediaforbusiness #marketing #marketingdigital #marketingstrategy #marketingtips #marketingagency #marketingtools #digitalmarketing #brandingtips#womenceo #brandingstudio #contentcreator #womeninbusiness #contentmarketingideas #contentmarketing #contentcreators

]]> There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.

We've all seen those posts "the new algorithm" and how saves are the new likes etc 

Instagram is shedding more light on how the app's technology works and how it impacts the experiences that people have across the app.

If you have ever asked "How does Instagram decide what shows up for me first?”; “Why do some of my posts get more views than others?"; and "How does Instagram decide what to show me in Explore?" "How does the algorithm affect my business account" then today's episode is perfect for you. 

what you will learn in this episode:

  • What is “the algorithm”?
  • How Instagram ranks Feed and Stories
  • The most important signals across Feed and Stories
  • What is “Shadowbanning” and Instagrams latest update
  • How Instagram ranks Explore
  • How Instagram ranks Reels
  • How you can influence what you see on the app and protecting yourself


Links from the show:

Episode 22 of The Marketing Guide - 10 Hacks to Increase Your Instagram Engagement
lauraomahony.com/episode22

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400










.
.
.
.
.
.
.
.

#socialmediaexpert #businesscoaching #contentmarketingtips #socialmediaforbusiness #marketing #marketingdigital #marketingstrategy #marketingtips #marketingagency #marketingtools #digitalmarketing #brandingtips#womenceo #brandingstudio #contentcreator #womeninbusiness #contentmarketingideas #contentmarketing #contentcreators

]]> https://lauraomahony.com/episode61/ Laura O'Mahony Buzzsprout-8812712 Mon, 05 Jul 2021 11:00:00 +0100 1734 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 61 full false #60 - (Rebroadcast) Secrets To Standing Out On Instagram With Your Social Team #60 - (Rebroadcast) Secrets To Standing Out On Instagram With Your Social Team Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed Manu Muraro from Your Social Team and this episode is soooo good!

Manu is an Instagram expert and shares with us her thoughts on

  • The latest features on Instagram
  • Mistakes that may be hurting your account
  • How you can get started with Reels
  • The type of content that goes "Viral"
  • How to use Insights to create content that converts
  • The type of content to create on Instagram in 2021
  • Making deeper connections on Instagram
  • How competitions could damage your brand
  • and so much more


Links:

Your Social Team Website:
https://yoursocial.team/

Your Social Team Instagram:
https://www.instagram.com/yoursocialteam/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed Manu Muraro from Your Social Team and this episode is soooo good!

Manu is an Instagram expert and shares with us her thoughts on

  • The latest features on Instagram
  • Mistakes that may be hurting your account
  • How you can get started with Reels
  • The type of content that goes "Viral"
  • How to use Insights to create content that converts
  • The type of content to create on Instagram in 2021
  • Making deeper connections on Instagram
  • How competitions could damage your brand
  • and so much more


Links:

Your Social Team Website:
https://yoursocial.team/

Your Social Team Instagram:
https://www.instagram.com/yoursocialteam/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-8774526 Mon, 28 Jun 2021 10:00:00 +0100 3201 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 60 full false #59 - Why I Deleted All Of My Social Media Apps #59 - Why I Deleted All Of My Social Media Apps In this episode, I talk honestly about the dark side of social media and how it can create brain fog, anxiety and overwhelm.  I talk about how social media is affecting me at the moment, what I am doing to change it and how I am going to use social media in the future.

This is a raw and honest episode and I hope that it can help listeners recognise the signs of social media addiction and overuse of social media apps.

If you want to reach out and let me know if you found this episode helpful or you are struggling I'd love to hear from you email me hello@lauraomahony.com


Links from the show:


How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400










#socialmediaoverwhelm,  #socialmediaaddication, #negativesocialmediaeffects #socialmedia, #instagramaddiction #phoneaddiction #socialmediaanxiety

]]> In this episode, I talk honestly about the dark side of social media and how it can create brain fog, anxiety and overwhelm.  I talk about how social media is affecting me at the moment, what I am doing to change it and how I am going to use social media in the future.

This is a raw and honest episode and I hope that it can help listeners recognise the signs of social media addiction and overuse of social media apps.

If you want to reach out and let me know if you found this episode helpful or you are struggling I'd love to hear from you email me hello@lauraomahony.com


Links from the show:


How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400










#socialmediaoverwhelm,  #socialmediaaddication, #negativesocialmediaeffects #socialmedia, #instagramaddiction #phoneaddiction #socialmediaanxiety

]]> https://lauraomahony.com/episode59/ Laura O'Mahony Buzzsprout-8736686 Mon, 21 Jun 2021 10:00:00 +0100 991 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 59 full false #58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand #58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand In this week's episode of The Marketing Guide, Laura speaks with Dr J.J. Peterson of Storybrand. We find out how to clarify your marketing message and how you can create an effective website that converts browsers into buyers. J.J. also walks us through step by step the 7 step Storybrand Framework.

This episode is solid gold so make sure you grab a pen and paper to take notes!

What you will learn in this episode

  • The framework that will help you clarify your message so your customers listen
  • What the 7 elements of Storybrand Framework are
  • J.J gives us his best piece of advice to someone who is starting or growing in their business
  • J.J. shares with us the biggest mistake he sees business making with their website and marketing
  • We find out about the Business Made Simple podcast and J.J. shares with us some exciting news about a new project he is working on


Links from the show:

Storybrand Live Stream Workshop
https://storybrand.com/

Business Made Simple Podcast:
https://podcasts.apple.com/gb/podcast/business-made-simple-with-donald-miller/id1092751338

Business Made Simple University:
https://www.businessmadesimple.com/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this week's episode of The Marketing Guide, Laura speaks with Dr J.J. Peterson of Storybrand. We find out how to clarify your marketing message and how you can create an effective website that converts browsers into buyers. J.J. also walks us through step by step the 7 step Storybrand Framework.

This episode is solid gold so make sure you grab a pen and paper to take notes!

What you will learn in this episode

  • The framework that will help you clarify your message so your customers listen
  • What the 7 elements of Storybrand Framework are
  • J.J gives us his best piece of advice to someone who is starting or growing in their business
  • J.J. shares with us the biggest mistake he sees business making with their website and marketing
  • We find out about the Business Made Simple podcast and J.J. shares with us some exciting news about a new project he is working on


Links from the show:

Storybrand Live Stream Workshop
https://storybrand.com/

Business Made Simple Podcast:
https://podcasts.apple.com/gb/podcast/business-made-simple-with-donald-miller/id1092751338

Business Made Simple University:
https://www.businessmadesimple.com/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode58/ Laura O'Mahony & Dr J.J. Peterson Buzzsprout-8698089 Mon, 14 Jun 2021 10:00:00 +0100 2376 storybrand, story maketing, marketing made simple, simple marketing, storybrand podcast, podcast marketing, marketing guide, the marketing guide, storybrand podcast, j.j. peterson, donald miller, clarify your message 58 full false #57 - 20 Instagram Reel Ideas You Can Create Today (and an exciting Reels Update) #57 - 20 Instagram Reel Ideas You Can Create Today (and an exciting Reels Update) Today I am sharing with you some more ideas for Instagram Reels to get you started if you been thinking "I need to get on reels" then this is the push you have been looking for. 

I'm sharing 20 different ideas for Reels you can create today, sharing some of my reels top tips and keep tuned until the end of the episode where I tell you all about the brand spanking new Reels feature that everyone is talking about. 


What you will learn in this episode:

  • What are reels? 
  • Why Create Reels
  • 20 Different types of Reels you can easily create today
  • Top Reels Tips
  • Brand Spanking New Reels Feature


Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Episode #15 Getting started with Instagram Reels for Business
http://lauraomahony.com/episode15

Episode #37 - 7 Day Instagram Reels Challenge for Small Business Owners
https://lauraomahony.com/episode37/


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Today I am sharing with you some more ideas for Instagram Reels to get you started if you been thinking "I need to get on reels" then this is the push you have been looking for. 

I'm sharing 20 different ideas for Reels you can create today, sharing some of my reels top tips and keep tuned until the end of the episode where I tell you all about the brand spanking new Reels feature that everyone is talking about. 


What you will learn in this episode:

  • What are reels? 
  • Why Create Reels
  • 20 Different types of Reels you can easily create today
  • Top Reels Tips
  • Brand Spanking New Reels Feature


Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Episode #15 Getting started with Instagram Reels for Business
http://lauraomahony.com/episode15

Episode #37 - 7 Day Instagram Reels Challenge for Small Business Owners
https://lauraomahony.com/episode37/


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode57/ Laura O'Mahony Buzzsprout-8658595 Mon, 07 Jun 2021 13:00:00 +0100 1848 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 57 full false #56 - (Rebroadcast) 4 Facebook secrets every small business needs to know #56 - (Rebroadcast) 4 Facebook secrets every small business needs to know This week we replay one of the most popular episodes of The Marketing Guide and our very first guest interview last year with Richard Fletcher of Magic Sauce Marketing.

Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four types of posts you should be creating, should small business use Facebook ads and so, so much more. This episode is jam-packed with really great content and not to be missed!

Find Richard Online:

Richard Fletcher, Magic Sauce Marketing
Website: MAGICSAUCEMARKETING.COM
Facebook Personal: FACEBOOK.COM/RICHARDGRAHAMFLETCHER
Facebook Group: FACEBOOK.COM/GROUPS/MAGICSAUCE/


Links from the show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> This week we replay one of the most popular episodes of The Marketing Guide and our very first guest interview last year with Richard Fletcher of Magic Sauce Marketing.

Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four types of posts you should be creating, should small business use Facebook ads and so, so much more. This episode is jam-packed with really great content and not to be missed!

Find Richard Online:

Richard Fletcher, Magic Sauce Marketing
Website: MAGICSAUCEMARKETING.COM
Facebook Personal: FACEBOOK.COM/RICHARDGRAHAMFLETCHER
Facebook Group: FACEBOOK.COM/GROUPS/MAGICSAUCE/


Links from the show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> https://lauraomahony.com/episode12/ Laura O'Mahony & Richard Fletcher Buzzsprout-8616679 Mon, 31 May 2021 09:00:00 +0100 3170 facebook, facebook ads, facebook profiles, facebook for business, facebook advertising, facebook for small business, facebook business page, facebook groups, facebook group 56 full false #55 - Using TikTok to Grow Your Business in 2021 with Wendy Norman (Apt. B Photography) #55 - Using TikTok to Grow Your Business in 2021 with Wendy Norman (Apt. B Photography) In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography and the Savannah Elopement Package. We spoke about the following: 

  • The one thing that Wendy did when covid hit and weddings were cancelled that had a major impact on her business.
  • How she learned to pivot harder than Ross from Friends with that couch
  • How being active on TikTok how has helped her business
  • What happens when your video goes Viral 
  • What do you do when you have an "accidental" viral video
  • How to handle the Trolls (not the cute Dreamworks version)
  • How much content you need to be creating on TikTok/Reels to make an impact on your business
  • and much more

This episode is not to be missed. Wendy shares her unique insight and drops lots of value bombs.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Follow Wendy on Instagram:
https://www.instagram.com/aptbphoto/

Follow Wendy on TikTok:
https://www.tiktok.com/@thesavannahphotographer

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography and the Savannah Elopement Package. We spoke about the following: 

  • The one thing that Wendy did when covid hit and weddings were cancelled that had a major impact on her business.
  • How she learned to pivot harder than Ross from Friends with that couch
  • How being active on TikTok how has helped her business
  • What happens when your video goes Viral 
  • What do you do when you have an "accidental" viral video
  • How to handle the Trolls (not the cute Dreamworks version)
  • How much content you need to be creating on TikTok/Reels to make an impact on your business
  • and much more

This episode is not to be missed. Wendy shares her unique insight and drops lots of value bombs.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Follow Wendy on Instagram:
https://www.instagram.com/aptbphoto/

Follow Wendy on TikTok:
https://www.tiktok.com/@thesavannahphotographer

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode55/ Laura O'Mahony & Wendy Norman Buzzsprout-8574013 Mon, 24 May 2021 07:00:00 +0100 2803 tiktok, tiktok for business, social media, social media marketing, marketing, the marketing guide 55 full false #54 - An Easier Way To Manage Your Marketing With Facebook Business Suite #54 - An Easier Way To Manage Your Marketing With Facebook Business Suite In this week's episode, you’ll learn what actually is Facebook Business Suite a recently introduced tool from Facebook and how it can save you time and make your life easier for your business.

In this episode we cover:

  • What exactly Is Facebook Business Suite?
  • business suite vs Creator studio
  • Business suite vs business manager
  • Getting started with Facebook Business Suite
  • How to access Facebook Business Suite
  • Managing your marketing with Facebook Business Suite
  • Walk through the Facebook Business Suite


Don't forget to subscribe so you don't miss out on any future episodes and I would love it if you could go leave a review it takes 2 minutes and really helps us to get the show out to more people. 

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this week's episode, you’ll learn what actually is Facebook Business Suite a recently introduced tool from Facebook and how it can save you time and make your life easier for your business.

In this episode we cover:

  • What exactly Is Facebook Business Suite?
  • business suite vs Creator studio
  • Business suite vs business manager
  • Getting started with Facebook Business Suite
  • How to access Facebook Business Suite
  • Managing your marketing with Facebook Business Suite
  • Walk through the Facebook Business Suite


Don't forget to subscribe so you don't miss out on any future episodes and I would love it if you could go leave a review it takes 2 minutes and really helps us to get the show out to more people. 

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode54/ Laura O'Mahony Buzzsprout-8533140 Mon, 17 May 2021 11:00:00 +0100 1312 facebook, facebook ads, facebook profiles, facebook for business, facebook advertising, facebook for small business, facebook business page, facebook groups, facebook group 54 full false #53 - How To Get Free Media Coverage For Your Business in 2021 #53 - How To Get Free Media Coverage For Your Business in 2021 Have you ever picked up a magazine or read an online publication that you thought my story would make a perfect fit for this? Are you unsure of how to get free press coverage for your small business? In this episode, I teach you my secrets to pitching to publications/websites and getting free coverage for your brand. 

In this episode you will learn:

  • The first phase of PR and why it's so important
  • Why being personal matters
  • How to write a good pitch
  • The one tool that can help you with your writing (it's free too!)
  • The one page you need to create on your website today
  • A simple hack for when you are sending an image
  • How editors operate and the one thing you can do to make life easier for them
  • The action that most people leave out when pitching


Links from the show: 

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Have you ever picked up a magazine or read an online publication that you thought my story would make a perfect fit for this? Are you unsure of how to get free press coverage for your small business? In this episode, I teach you my secrets to pitching to publications/websites and getting free coverage for your brand. 

In this episode you will learn:

  • The first phase of PR and why it's so important
  • Why being personal matters
  • How to write a good pitch
  • The one tool that can help you with your writing (it's free too!)
  • The one page you need to create on your website today
  • A simple hack for when you are sending an image
  • How editors operate and the one thing you can do to make life easier for them
  • The action that most people leave out when pitching


Links from the show: 

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode53 Laura O'Mahony Buzzsprout-8490699 Mon, 10 May 2021 11:00:00 +0100 1405 public relations, press coverage, pr, pr for small business, small business press coverage, small business public relations 53 full false #52 - 7 Different Ways Branding Can Help Your Business #52 - 7 Different Ways Branding Can Help Your Business Good branding can help your business in many ways and in order to understand how branding can impact your business you first need to understand exactly what branding is. In this episode, we dive into 7 different ways that branding can help your business and we pick apart what exactly a brand is, where it originated from and why investing in good branding is so important.

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Good branding can help your business in many ways and in order to understand how branding can impact your business you first need to understand exactly what branding is. In this episode, we dive into 7 different ways that branding can help your business and we pick apart what exactly a brand is, where it originated from and why investing in good branding is so important.

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode52/ Laura O'Mahony Buzzsprout-8446293 Mon, 03 May 2021 07:00:00 +0100 1236 branding, brand, branding identity, logo identity, branding tips, branding hacks 52 full false #51 - 8 Easy Lead Magnets to grow your email list today #51 - 8 Easy Lead Magnets to grow your email list today You know that you don't own your followers on any social media platform. If hackers forbid you lost your social media accounts in the morning you need another medium to communicate with your audience. Email marketing is the perfect solution for this.

You also know that your followers on social media are not going to just hand over their email address without a good reason to either. In this week's episode of The Marketing Guide Podcast, I explore eight different methods to create a lead magnet for your business and talk about the one simple lead magnet that I created 12 years ago that got people on my mailing list and it still works today!

What you will learn in this episode

  • Eight different types of lead magnets
  • How to set up your lead magnet to deliver via email
  • What email service provider I use to do this
  • My preferred method for creating easy lead magnets
  • Websites where you can get free templates for creating lead magnets
  • Creating a lead magnet from something you may already have created
  • and much more

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Lead Magnet ebook
https://crmrkt.com/4J0wq5
https://crmrkt.com/VKAjDk

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


]]> You know that you don't own your followers on any social media platform. If hackers forbid you lost your social media accounts in the morning you need another medium to communicate with your audience. Email marketing is the perfect solution for this.

You also know that your followers on social media are not going to just hand over their email address without a good reason to either. In this week's episode of The Marketing Guide Podcast, I explore eight different methods to create a lead magnet for your business and talk about the one simple lead magnet that I created 12 years ago that got people on my mailing list and it still works today!

What you will learn in this episode

  • Eight different types of lead magnets
  • How to set up your lead magnet to deliver via email
  • What email service provider I use to do this
  • My preferred method for creating easy lead magnets
  • Websites where you can get free templates for creating lead magnets
  • Creating a lead magnet from something you may already have created
  • and much more

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Lead Magnet ebook
https://crmrkt.com/4J0wq5
https://crmrkt.com/VKAjDk

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


]]> https://lauraomahony.com/episode51/ Laura O'Mahony Buzzsprout-8402332 Mon, 26 Apr 2021 07:00:00 +0100 1603 lead magnet, opt in incentive, freebie, email marketing, flodesk, email marketing tips, email marketing hacks, storybrand marketing, marketing funnel, marketing 101 51 full false #50 - 15 Productivity Hacks To Get More Done In Your Business #50 - 15 Productivity Hacks To Get More Done In Your Business A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you. 

what you will learn:

  • why you need to prep to be more productive
  • how setting goals can keep you on track
  • the one thing you can do each night or morning that will help you gain clarity for the week
  • how taking breaks and rest can make you more productive
  • the one thing you need to do for your brain
  • why giving up control is important for productivity
  • and much more


Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you. 

what you will learn:

  • why you need to prep to be more productive
  • how setting goals can keep you on track
  • the one thing you can do each night or morning that will help you gain clarity for the week
  • how taking breaks and rest can make you more productive
  • the one thing you need to do for your brain
  • why giving up control is important for productivity
  • and much more


Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode50/ Laura O'Mahony Buzzsprout-8358333 Mon, 19 Apr 2021 07:00:00 +0100 2352 productivity, productivity hacks, small business, business owners, small biz, small business saturday, small business support, growing your business, staying productive, productivity in business 50 full false #49 - 30 Day Instagram Content Creation Challenge #49 - 30 Day Instagram Content Creation Challenge Raise your hands in the air if you are someone who just can't keep consistent with Instagram! I know exactly how this feels. Instagram can feel like a chore sometimes and it can be hard to show up every single day. 

The 30 Day Instagram Content Creation Challenge will challenge you to show up and create valuable and educational content for your audience and in turn, grow your audience and attract your ideal customers.

In this episode  you will learn:

  • Where you can find what content works best for your account
  • Why you only need 2/3 kinds of content
  • How to plan for your content
  • Allowing yourself to be flexible
  • Why you need to create space for content creation
  • How batching will save you time
  • Picking the best time to post 
  • Teasing your content
  • and much more

Links from the show:

Episode 40: Carousel Posts on Instagram: Your Essential Guide
https://lauraomahony.com/episode40/

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Raise your hands in the air if you are someone who just can't keep consistent with Instagram! I know exactly how this feels. Instagram can feel like a chore sometimes and it can be hard to show up every single day. 

The 30 Day Instagram Content Creation Challenge will challenge you to show up and create valuable and educational content for your audience and in turn, grow your audience and attract your ideal customers.

In this episode  you will learn:

  • Where you can find what content works best for your account
  • Why you only need 2/3 kinds of content
  • How to plan for your content
  • Allowing yourself to be flexible
  • Why you need to create space for content creation
  • How batching will save you time
  • Picking the best time to post 
  • Teasing your content
  • and much more

Links from the show:

Episode 40: Carousel Posts on Instagram: Your Essential Guide
https://lauraomahony.com/episode40/

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode49/ Laura O'Mahony Buzzsprout-8317207 Mon, 12 Apr 2021 09:00:00 +0100 927 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 49 full false #48 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting) #48 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting) What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there?

In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers. 

So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you. 

what you will learn:

  • Crafting the perfect visuals
  • What you need in your bio
  • Why you need a strong CTA in your bio and the best ways to make the most of this
  • The searchable feature you may be neglecting
  • The swoon worth feature that will get you noticed (and followers)
  • Additional features in your bio that you may not even have heard of

Sit back relax grab a coffee a pen and paper and get ready to dissect the anatomy of a perfect Instagram profile. 

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there?

In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers. 

So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you. 

what you will learn:

  • Crafting the perfect visuals
  • What you need in your bio
  • Why you need a strong CTA in your bio and the best ways to make the most of this
  • The searchable feature you may be neglecting
  • The swoon worth feature that will get you noticed (and followers)
  • Additional features in your bio that you may not even have heard of

Sit back relax grab a coffee a pen and paper and get ready to dissect the anatomy of a perfect Instagram profile. 

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode48/ Laura O'Mahony Buzzsprout-8271057 Mon, 05 Apr 2021 07:00:00 +0100 1640 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 48 full false #47 - Instagram Story Ads for Beginners: A Step-by-Step Guide #47 - Instagram Story Ads for Beginners: A Step-by-Step Guide Did you know that you can run ads with a budget of as little as €1/$1 a day? If you ever wondered about creating Instagram Story ads for your brand but you don't know where to start then this is the episode for you. In this step-by-step guide, I break down how to set up Instagram Story ads, why you need them and give you tips and tricks to get the most out of your ads.

What you will learn in this episode:

  • Why you could be missing out if you are not running Instagram story ads
  • How story ads work
  • The different types of story ads
  • All about the ad manager
  • Creating your first campaign (step-by-step)
  • Tips and Hacks to get the most out of your Instagram Story ads



Links from the show:


Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


]]> Did you know that you can run ads with a budget of as little as €1/$1 a day? If you ever wondered about creating Instagram Story ads for your brand but you don't know where to start then this is the episode for you. In this step-by-step guide, I break down how to set up Instagram Story ads, why you need them and give you tips and tricks to get the most out of your ads.

What you will learn in this episode:

  • Why you could be missing out if you are not running Instagram story ads
  • How story ads work
  • The different types of story ads
  • All about the ad manager
  • Creating your first campaign (step-by-step)
  • Tips and Hacks to get the most out of your Instagram Story ads



Links from the show:


Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


]]> https://lauraomahony.com/episode47 Laura O'Mahony Buzzsprout-8227952 Mon, 29 Mar 2021 07:00:00 +0100 1652 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 47 full false #46 - The essential guide to content pillars for Instagram (& how to use them for your brand) #46 - The essential guide to content pillars for Instagram (& how to use them for your brand)  In this episode of The Marketing Guide Podcast, I am going to be talking about content pillars and how you can use them within your Instagram strategy and how you can use them to make your content planning easier.

What you will learn in this episode:

  • What Are Content Pillars?
  • Why you Need Content Pillars for your brand.
  • How to define your content pillars
  • How to come up with content ideas for each of your pillars
  • Use your content pillars when planning your content calendar


Links from the show:

Episode 9: How to batch a month of Instagram Posts (and save time)
http://lauraomahony.com/episode9

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Content Research:
https://answersocrates.com/ or https://answerthepublic.com/


Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


]]>  In this episode of The Marketing Guide Podcast, I am going to be talking about content pillars and how you can use them within your Instagram strategy and how you can use them to make your content planning easier.

What you will learn in this episode:

  • What Are Content Pillars?
  • Why you Need Content Pillars for your brand.
  • How to define your content pillars
  • How to come up with content ideas for each of your pillars
  • Use your content pillars when planning your content calendar


Links from the show:

Episode 9: How to batch a month of Instagram Posts (and save time)
http://lauraomahony.com/episode9

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Content Research:
https://answersocrates.com/ or https://answerthepublic.com/


Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


]]> https://lauraomahony.com/episode46/ Laura O'Mahony Buzzsprout-8184032 Mon, 22 Mar 2021 07:00:00 +0000 1616 instagram content, content ideas, content pillars, content pillars instagram, instagram theme, instagram aesthetic, instagram hacks, instagram content pillars, using content pillars 46 full false #45 - Six Exciting New Instagram Features That You Need to Know #45 - Six Exciting New Instagram Features That You Need to Know Instagram continues to develop and grow and after throwing all of the bells and whistles at it in 2020 they don't seem to be slowing down in 2021.  The platform is getting more and more features by the week and I am so excited to share some of the latest that they are rolling out and testing at the moment. 

In this episode you will learn:

  • The new feature that can be used for Q+As, Masterclasses, Round Tables and classes
  • The newest sticker that everyone wants (it's long overdue)
  • The newest feature that will make your stories more exciting
  • The feature that will get more people buying from you
  • The feature that makes finding the right info to grow your account easier than ever
  • The one feature that will help save your content if it gets deleted


Links from the show:

Episode 5: Five of the newest Instagram features to help your small businesses grow 
https://lauraomahony.com/episode6/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Instagram continues to develop and grow and after throwing all of the bells and whistles at it in 2020 they don't seem to be slowing down in 2021.  The platform is getting more and more features by the week and I am so excited to share some of the latest that they are rolling out and testing at the moment. 

In this episode you will learn:

  • The new feature that can be used for Q+As, Masterclasses, Round Tables and classes
  • The newest sticker that everyone wants (it's long overdue)
  • The newest feature that will make your stories more exciting
  • The feature that will get more people buying from you
  • The feature that makes finding the right info to grow your account easier than ever
  • The one feature that will help save your content if it gets deleted


Links from the show:

Episode 5: Five of the newest Instagram features to help your small businesses grow 
https://lauraomahony.com/episode6/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> https://lauraomahony.com/episode45/ Laura O'Mahony Buzzsprout-8139842 Mon, 15 Mar 2021 07:00:00 +0000 1414 Instagram features, instagram updates, new instagram features, new instagram updates, instagram business updates, instagram Live rooms, Instagram captions, Instagram shopping, Instagram professional dashboard, professional dashboard instagram, new featur 45 full false #44 - Major mistakes I made starting out in business #44 - Major mistakes I made starting out in business In this episode, I talk very honestly about some of the most cringe-worthy mistakes I made when I started my first business. I look back on these embarrassing faux pas and wonder how on earth did I actually make this mistake. 

In this episode I talk about:

  • The main reason I couldn't grow my first business
  • How "Picking my brains" was open season for all
  • The one thing I did that grew other's brands and neglected my own
  • How I overcame lots of these mistakes

Links from the show:

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
Listen here

Mel Robbins Mindset Reset
https://www.youtube.com/watch?v=SnIPOFgO9xM

Michael Hyatt - Free to Focus Book
https://freetofocus.com/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> In this episode, I talk very honestly about some of the most cringe-worthy mistakes I made when I started my first business. I look back on these embarrassing faux pas and wonder how on earth did I actually make this mistake. 

In this episode I talk about:

  • The main reason I couldn't grow my first business
  • How "Picking my brains" was open season for all
  • The one thing I did that grew other's brands and neglected my own
  • How I overcame lots of these mistakes

Links from the show:

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
Listen here

Mel Robbins Mindset Reset
https://www.youtube.com/watch?v=SnIPOFgO9xM

Michael Hyatt - Free to Focus Book
https://freetofocus.com/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode44/ Laura O'Mahony Buzzsprout-8095177 Mon, 08 Mar 2021 07:00:00 +0000 2284 business, business lessons, business mistakes, marketing mistakes, instagram mistakes, business growth, 44 full false #43 - Everything you need to know about Instagram Insights (& how to grow your account) #43 - Everything you need to know about Instagram Insights (& how to grow your account) In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights.

On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the episode and I'll be teaching you my tried and tested method for content creation using the data from your Insights.

In this episode you will learn:

  • What are Instagram Insights
  • Why should you care about Insights?
  • How to Access your Instagram Insights
  • The different types of Insights available
  • How to use your Insights to create content
  • Why you need to use Insights in your content strategy
  • and much more

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights.

On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the episode and I'll be teaching you my tried and tested method for content creation using the data from your Insights.

In this episode you will learn:

  • What are Instagram Insights
  • Why should you care about Insights?
  • How to Access your Instagram Insights
  • The different types of Insights available
  • How to use your Insights to create content
  • Why you need to use Insights in your content strategy
  • and much more

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode43/ Laura O'Mahony Buzzsprout-8050733 Mon, 01 Mar 2021 11:00:00 +0000 1752 Insights, Instagram Insights, Instagram Analytics, Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 43 full true #42 - 10 Common Instagram Mistakes you might be making (and how you can fix them) #42 - 10 Common Instagram Mistakes you might be making (and how you can fix them) In this week's episode I am talking all about common mistakes we all make from time to time on Instagram. We all know that Instagram can be a minefield and it is hard to keep up with the day to day changes on the platform

I am breaking down 10 of the most common mistakes I see on the platform and giving you quick tips and hacks to fix these mistakes if you are guilty too of making them. 

In this episode you will learn:

  • The one thing you need to ensure your content is speaking to the right person
  • The number one mistake that may be costing you sales
  • The most important rule when it comes to Instagram (Clue it's not what you think)
  • Why neglecting this one Instagram feature is costing you
  • and much more

Links from the show:

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar

Episode 20:  Secrets to Standing out on Instagram with Manu Muraro of Your Social Team

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this week's episode I am talking all about common mistakes we all make from time to time on Instagram. We all know that Instagram can be a minefield and it is hard to keep up with the day to day changes on the platform

I am breaking down 10 of the most common mistakes I see on the platform and giving you quick tips and hacks to fix these mistakes if you are guilty too of making them. 

In this episode you will learn:

  • The one thing you need to ensure your content is speaking to the right person
  • The number one mistake that may be costing you sales
  • The most important rule when it comes to Instagram (Clue it's not what you think)
  • Why neglecting this one Instagram feature is costing you
  • and much more

Links from the show:

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar

Episode 20:  Secrets to Standing out on Instagram with Manu Muraro of Your Social Team

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Laura O'Mahony Buzzsprout-7996918 Mon, 22 Feb 2021 06:00:00 +0000 1500 full false #41 - The Buyer’s Journey on Instagram: Converting Followers to Paying Customers #41 - The Buyer’s Journey on Instagram: Converting Followers to Paying Customers What is the buyer's journey? 

The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you. 

There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.

What you will learn in this episode:

  • What is the buyer's journey? 
  • Why do I need to understand the buyer's journey for my business?
  • What is a Marketing Funnel
  • What are the four stages of the funnel
  • 3 sales psychology triggers that help convert your leads into customers


Links from the show: 

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> What is the buyer's journey? 

The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you. 

There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.

What you will learn in this episode:

  • What is the buyer's journey? 
  • Why do I need to understand the buyer's journey for my business?
  • What is a Marketing Funnel
  • What are the four stages of the funnel
  • 3 sales psychology triggers that help convert your leads into customers


Links from the show: 

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-7865764 Mon, 15 Feb 2021 11:00:00 +0000 1766 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 41 full false #40 - Carousel Posts on Instagram - Your essential guide! #40 - Carousel Posts on Instagram - Your essential guide! For this week's episode of The Marketing Guide Podcast, you are going to want to grab a pen and paper to make notes because it's value-packed with information and you do not want to miss a single thing.

In this mini-training episode, I am teaching you all about Instagram Carousel Posts. 

You are going to learn:

  • What is a carousel post
  • Why should you be using them for your business
  • Insights from a recent study of Carousel posts
  • Top tips for creating carousel posts
  • My formula for creating highly engaging carousel posts
  • Common carousel mistakes 
  • How to upload a carousel post
  • ingenious ways to use Carousel posts for your business


Links from the show:

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> For this week's episode of The Marketing Guide Podcast, you are going to want to grab a pen and paper to make notes because it's value-packed with information and you do not want to miss a single thing.

In this mini-training episode, I am teaching you all about Instagram Carousel Posts. 

You are going to learn:

  • What is a carousel post
  • Why should you be using them for your business
  • Insights from a recent study of Carousel posts
  • Top tips for creating carousel posts
  • My formula for creating highly engaging carousel posts
  • Common carousel mistakes 
  • How to upload a carousel post
  • ingenious ways to use Carousel posts for your business


Links from the show:

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode40 Laura O'Mahony Buzzsprout-7731331 Mon, 08 Feb 2021 06:00:00 +0000 1370 Instagram carousel, instagram carousel posts, carousel posts, carousels on instagram, Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 40 full false #39 - The ultimate guide to repurposing your content - (create less content & reach more people) #39 - The ultimate guide to repurposing your content - (create less content & reach more people) In this episode of The Marketing Guide podcast, we are learning all about repurposing content and getting the most bang for your buck when it comes to your marketing efforts. 

We all know that creating content takes up a lot of time. When we publish our content it's only seen by a tiny percentage of our audience. In this episode, I teach you how to take one piece of content and repurpose it in twelve different ways.  We all want more eyes on our content (or ears - if you are talking about a podcast) and this episode will help you do exactly that. 

What you will learn in this episode:

  • What is repurposing
  • Why should you care about repurposing your content
  • What is evergreen content and why should you care?
  • You get 12 different ways to repurpose one piece of content


Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> In this episode of The Marketing Guide podcast, we are learning all about repurposing content and getting the most bang for your buck when it comes to your marketing efforts. 

We all know that creating content takes up a lot of time. When we publish our content it's only seen by a tiny percentage of our audience. In this episode, I teach you how to take one piece of content and repurpose it in twelve different ways.  We all want more eyes on our content (or ears - if you are talking about a podcast) and this episode will help you do exactly that. 

What you will learn in this episode:

  • What is repurposing
  • Why should you care about repurposing your content
  • What is evergreen content and why should you care?
  • You get 12 different ways to repurpose one piece of content


Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode39/ Laura O'Mahony Buzzsprout-7595872 Mon, 01 Feb 2021 06:00:00 +0000 1377 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 39 full false #38 - 10 Passive income ideas small businesses can use to make money now! #38 - 10 Passive income ideas small businesses can use to make money now! Today we are going to discuss passive income, why you need it. how it can benefit your business, how to get started with it and I give you 10 different ways of generating passive income in your business.

In this episode I discuss

  • What is Passive Income
  • Why is it a good idea
  • What steps you need to take to get started
  • My preferred method of earning "money while I sleep"
  • 10 ideas for creating passive income in your business


Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Today we are going to discuss passive income, why you need it. how it can benefit your business, how to get started with it and I give you 10 different ways of generating passive income in your business.

In this episode I discuss

  • What is Passive Income
  • Why is it a good idea
  • What steps you need to take to get started
  • My preferred method of earning "money while I sleep"
  • 10 ideas for creating passive income in your business


Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Buzzsprout-7470085 Mon, 25 Jan 2021 11:00:00 +0000 1402 full false #37 - 7 Day Instagram Reels Challenge for Small Business Owners #37 - 7 Day Instagram Reels Challenge for Small Business Owners Whenever Instagram brings out a new feature if you actively use it then Instagram will reward you for that behaviour. They will essentially show your stuff to more people. Reels is no different and the added benefit of the fact that IG seems to be pushing Reels they have moved the button into the bottom middle bar and are also showing reels in the explore page. 

This means that if your reel gets onto the explore page you could open up your content to an entirely new following, gain new followers and grow your account a lot easier than if you were to be using any other growth method. Reels is a really good growth hack to engage with right now.

In this episode you will:

  • Learn why creating Reels is important for your business.
  • Be given a 7 Reels prompts to help you show up on Instagram Reels
  • Learn all about the "Free Challenge" starting soon


Links from the episode:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode #15 - Getting started with Instagram Reels for Business
https://lauraomahony.com/episode15/

Episode #2 - Getting started with TikTok for business
https://lauraomahony.com/episode2/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Whenever Instagram brings out a new feature if you actively use it then Instagram will reward you for that behaviour. They will essentially show your stuff to more people. Reels is no different and the added benefit of the fact that IG seems to be pushing Reels they have moved the button into the bottom middle bar and are also showing reels in the explore page. 

This means that if your reel gets onto the explore page you could open up your content to an entirely new following, gain new followers and grow your account a lot easier than if you were to be using any other growth method. Reels is a really good growth hack to engage with right now.

In this episode you will:

  • Learn why creating Reels is important for your business.
  • Be given a 7 Reels prompts to help you show up on Instagram Reels
  • Learn all about the "Free Challenge" starting soon


Links from the episode:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode #15 - Getting started with Instagram Reels for Business
https://lauraomahony.com/episode15/

Episode #2 - Getting started with TikTok for business
https://lauraomahony.com/episode2/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> https://lauraomahony.com/episode37/ Laura O'Mahony Buzzsprout-7349650 Mon, 18 Jan 2021 13:00:00 +0000 1607 37 full false #36 - Instagram Growth Strategies for 2021 with Tyler J. McCall #36 - Instagram Growth Strategies for 2021 with Tyler J. McCall In this episode of The Marketing Guide Podcast, we speak with Tyler J. McCall who is an Instagram expert and business strategist. Tyler shares with us his strategies for growing your business in 2021.


What you will learn in this episode:

  • The most important metric when it comes to Instagram
  • The one thing you shouldn't worry about when it comes to Instagram
  • The best way to show up on Instagram and what you should share there
  • The types of content that you need to be creating in 2021
  • The best way to can convert followers into customers on Instagram
  • How you should be using Instagram stories for your business
  • Where social media is going in 2021 and beyond
  • The one thing you need to know if you are looking to scale up your business
  • Tyler's handy hack for creating captions in your stories ( no typing required)


Links from the episode:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Listen to The Online Business Show:
https://www.tylerjmccall.com/podcast

Follow Tyler on Instagram:
https://www.instagram.com/tylerjmccall/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> In this episode of The Marketing Guide Podcast, we speak with Tyler J. McCall who is an Instagram expert and business strategist. Tyler shares with us his strategies for growing your business in 2021.


What you will learn in this episode:

  • The most important metric when it comes to Instagram
  • The one thing you shouldn't worry about when it comes to Instagram
  • The best way to show up on Instagram and what you should share there
  • The types of content that you need to be creating in 2021
  • The best way to can convert followers into customers on Instagram
  • How you should be using Instagram stories for your business
  • Where social media is going in 2021 and beyond
  • The one thing you need to know if you are looking to scale up your business
  • Tyler's handy hack for creating captions in your stories ( no typing required)


Links from the episode:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Listen to The Online Business Show:
https://www.tylerjmccall.com/podcast

Follow Tyler on Instagram:
https://www.instagram.com/tylerjmccall/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-7235431 Mon, 11 Jan 2021 14:00:00 +0000 2703 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 36 full false #35 - 10 Lessons I learnt in my business in 2020 #35 - 10 Lessons I learnt in my business in 2020 As we move into 2021, I look back at some of the lessons I've learned along the way.  These will hopefully help you, inspire you and motivate you. 

In this episode I cover: 

  • The single best investment I made in my business and what I learnt from that
  • How creative thinking helped me adapt
  • The biggest financial investment I made in my business and why it was worth it
  • Eating an elephant one bite at a time
  • The biggest factor that affected sales in my business
  • The key to growth in my business
  • Why I need to be fearless and what I learned from that
  • The things told myself that just weren't true

Links from the episode:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> As we move into 2021, I look back at some of the lessons I've learned along the way.  These will hopefully help you, inspire you and motivate you. 

In this episode I cover: 

  • The single best investment I made in my business and what I learnt from that
  • How creative thinking helped me adapt
  • The biggest financial investment I made in my business and why it was worth it
  • Eating an elephant one bite at a time
  • The biggest factor that affected sales in my business
  • The key to growth in my business
  • Why I need to be fearless and what I learned from that
  • The things told myself that just weren't true

Links from the episode:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-7124242 Mon, 04 Jan 2021 14:00:00 +0000 1457 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 35 full false #34 - Everything you need to know about Instagram SEO #34 - Everything you need to know about Instagram SEO Last month Instagram announced that you can now search for content on the platform using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags. 


What you will learn?

  • How is this beneficial to small businesses
  • Why you need to optimize your content and search results
  • The one secret you may not know to get your profile found in search
  • Where you should be using keywords
  • Why you shouldn't forget hashtags now
  • The one feature most people forget to implement
  • 5 key things you need to know about SEO (Search Engine Optimization) on Instagram


Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Last month Instagram announced that you can now search for content on the platform using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags. 


What you will learn?

  • How is this beneficial to small businesses
  • Why you need to optimize your content and search results
  • The one secret you may not know to get your profile found in search
  • Where you should be using keywords
  • Why you shouldn't forget hashtags now
  • The one feature most people forget to implement
  • 5 key things you need to know about SEO (Search Engine Optimization) on Instagram


Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-6946718 Mon, 21 Dec 2020 11:00:00 +0000 856 Instagram seo,Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 34 full false #33 - 8 Common mistakes people make when trying to grow their audience online #33 - 8 Common mistakes people make when trying to grow their audience online 8 mistakes people make when trying to grow their audience online

We all know how stressful it can be when trying to grow our audience online. We can spend hours on one social media post only for it to flop. Is there a way that could be spending our time better? Here are eight mistakes I see people make when they are trying to grow their audience online. 

What you will learn:

  • How you could be leaving money on the table with your website
  • Why nobody is going to sign up to your newsletter
  • The one post on your website you may be neglecting
  • Why organic traffic matters and the one mistake you could be making with it
  • How perfectionism is killing your growth

Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> 8 mistakes people make when trying to grow their audience online

We all know how stressful it can be when trying to grow our audience online. We can spend hours on one social media post only for it to flop. Is there a way that could be spending our time better? Here are eight mistakes I see people make when they are trying to grow their audience online. 

What you will learn:

  • How you could be leaving money on the table with your website
  • Why nobody is going to sign up to your newsletter
  • The one post on your website you may be neglecting
  • Why organic traffic matters and the one mistake you could be making with it
  • How perfectionism is killing your growth

Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-6856702 Tue, 15 Dec 2020 12:00:00 +0000 1146 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 33 full false #32 - Beating social media overwhelm and setting healthy boundaries. #32 - Beating social media overwhelm and setting healthy boundaries. In this week's episode, we are helping beat the overwhelm that sometimes comes with social media and helping you to set up boundaries around your social media use. These boundaries will help you have a more healthy relationship with social media and help your small business get the most out of your social efforts. 

What you will learn in this episode:

  • Why it's important to have boundaries
  • How to comparison game is killing your growth
  • The simple way you can take a weekend off social
  • How to deal with Trolls
  • Why you need to purge your following
  • Why you shouldn't bring 1,000 people into your bedroom


Links from the show:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Episode 9 - How to batch a month of Instagram Posts (and save time)
https://lauraomahony.com/episode9

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Mel Robbins - Author. Speaker. Teaching you how to improve your life one decision at a time.
https://www.instagram.com/melrobbins/?hl=en

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> In this week's episode, we are helping beat the overwhelm that sometimes comes with social media and helping you to set up boundaries around your social media use. These boundaries will help you have a more healthy relationship with social media and help your small business get the most out of your social efforts. 

What you will learn in this episode:

  • Why it's important to have boundaries
  • How to comparison game is killing your growth
  • The simple way you can take a weekend off social
  • How to deal with Trolls
  • Why you need to purge your following
  • Why you shouldn't bring 1,000 people into your bedroom


Links from the show:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Episode 9 - How to batch a month of Instagram Posts (and save time)
https://lauraomahony.com/episode9

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Mel Robbins - Author. Speaker. Teaching you how to improve your life one decision at a time.
https://www.instagram.com/melrobbins/?hl=en

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Laura O'Mahony Buzzsprout-6749293 Tue, 08 Dec 2020 11:00:00 +0000 2037 32 full false #31 - Top Instagram trends and predictions for 2021 #31 - Top Instagram trends and predictions for 2021 Instagram has over 1 Billion monthly active users and in 2020 they made a huge amount of changes and Investment to the platform.  With all these changes the way we will use Instagram in 2021 will be quite different.

This means you’re gonna want to know what the upcoming Instagram trends are for 2021 so that you can make sure you are making the most out of the platform and adjust your marketing strategy for the next year.

What I discuss in this episode:

  • Where Instagram is in 2020
  • What is no longer working on Instagram
  • What exciting changes are upcoming on the platform
  • Where you should be investing your time in 2021
  • What is the type of feed you should be aiming for in 2021


Links from the show:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Episode 1 - Going Live on Instagram - A step by step guide
https://lauraomahony.com/episode1

Episode 15 - Getting started with Instagram Reels for your business
https://www.buzzsprout.com/1074400/4925765-15-getting-started-with-instagram-reels-for-business

Episode 14 - How to STAND OUT and build a brand on Instagram for Small Business
https://www.buzzsprout.com/1074400/4821950-14-how-to-stand-out-and-build-a-brand-on-instagram-for-small-business

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Instagram has over 1 Billion monthly active users and in 2020 they made a huge amount of changes and Investment to the platform.  With all these changes the way we will use Instagram in 2021 will be quite different.

This means you’re gonna want to know what the upcoming Instagram trends are for 2021 so that you can make sure you are making the most out of the platform and adjust your marketing strategy for the next year.

What I discuss in this episode:

  • Where Instagram is in 2020
  • What is no longer working on Instagram
  • What exciting changes are upcoming on the platform
  • Where you should be investing your time in 2021
  • What is the type of feed you should be aiming for in 2021


Links from the show:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Episode 1 - Going Live on Instagram - A step by step guide
https://lauraomahony.com/episode1

Episode 15 - Getting started with Instagram Reels for your business
https://www.buzzsprout.com/1074400/4925765-15-getting-started-with-instagram-reels-for-business

Episode 14 - How to STAND OUT and build a brand on Instagram for Small Business
https://www.buzzsprout.com/1074400/4821950-14-how-to-stand-out-and-build-a-brand-on-instagram-for-small-business

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Laura O'Mahony Buzzsprout-6615127 Mon, 30 Nov 2020 15:00:00 +0000 1432 31 full false #30 - Secrets to building a successful website with Karmen Kendrick #30 - Secrets to building a successful website with Karmen Kendrick If you ever wondered which is better Wix, Weebly, Squarespace or Wordpress and you want to know what is the best way of getting people to convert when they come on your website then this episode is for you.

This week I interview Karmen Kendrick of Karmen Kendrick Creative who is a website and WordPress expert.  Karmen knows so much when it comes to websites and I really enjoyed chatting to her and learning from her. I hope you enjoy listening to this as much as I enjoyed making it.

What you will learn in this website:

  • Why use Wordpress over other platforms like Weebly or Wix?
  • What are the most common mistakes people making with their websites?
  • What are the best ways to keep visitors on your website for longer?
  • Is there a lot of maintenance and upkeep with a WordPress website?
  • What are the key things you should do to prepare for a website launch?
  • What are the best ways you can generate leads from your website?
  • what are some things you can do to optimise your website for SEO?

Links from the show:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Karmen Kendrick Creative - WordPress Expert
Website: https://karmenk.com/  Instagram: https://www.instagram.com/iamkarmenk/

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


]]> If you ever wondered which is better Wix, Weebly, Squarespace or Wordpress and you want to know what is the best way of getting people to convert when they come on your website then this episode is for you.

This week I interview Karmen Kendrick of Karmen Kendrick Creative who is a website and WordPress expert.  Karmen knows so much when it comes to websites and I really enjoyed chatting to her and learning from her. I hope you enjoy listening to this as much as I enjoyed making it.

What you will learn in this website:

  • Why use Wordpress over other platforms like Weebly or Wix?
  • What are the most common mistakes people making with their websites?
  • What are the best ways to keep visitors on your website for longer?
  • Is there a lot of maintenance and upkeep with a WordPress website?
  • What are the key things you should do to prepare for a website launch?
  • What are the best ways you can generate leads from your website?
  • what are some things you can do to optimise your website for SEO?

Links from the show:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Karmen Kendrick Creative - WordPress Expert
Website: https://karmenk.com/  Instagram: https://www.instagram.com/iamkarmenk/

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


]]> Laura O'Mahony Buzzsprout-6518521 Mon, 23 Nov 2020 21:00:00 +0000 1656 website, website design, marketing, marketing tips, Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 30 full false #29 - 14 Creative Black Friday Marketing Ideas for Small Business #29 - 14 Creative Black Friday Marketing Ideas for Small Business We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. 

In this episode I cover:

  • The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
  • Why you need goals and the types of goals you should set
  • 14 uber-creative ideas you can try this BFCM
  • The one thing you must not forget to do after BFCM 


Links from the show:

Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Andrew Hubbard: How to create Instagram Ads that convert
https://www.youtube.com/watch?v=eo3s3W8X9ig

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday. 

In this episode I cover:

  • The one thing you need to do before you do any BFCM (Black Friday/Cyber Monday) planning
  • Why you need goals and the types of goals you should set
  • 14 uber-creative ideas you can try this BFCM
  • The one thing you must not forget to do after BFCM 


Links from the show:

Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Andrew Hubbard: How to create Instagram Ads that convert
https://www.youtube.com/watch?v=eo3s3W8X9ig

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

]]> Laura O'Mahony Buzzsprout-6414130 Tue, 17 Nov 2020 11:00:00 +0000 2527 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, facebook, facebook ads, facebook profiles, facebook for business, facebook advertising, facebook for small business, facebook business 29 full false 28 - 12 ways to use Instagram Live for your business 28 - 12 ways to use Instagram Live for your business This week we are revisiting one of the most popular topics on the podcast which is Instagram Live. The very first episode was called going live on Instagram a step by step guide which gives you everything you need to know to get started with using Instagram Live. In this episode, I teach you 12 ways that you can use Instagram live for your business including clever hacks you can use within your lives. Grab a pen and paper because you are going to want to take notes!


Links from the show:

Episode 1 - Going Live on Instagram - A step-by-step Guide
https://www.buzzsprout.com/1074400/3681118-01-going-live-on-instagram-a-step-by-step-guide

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


]]> This week we are revisiting one of the most popular topics on the podcast which is Instagram Live. The very first episode was called going live on Instagram a step by step guide which gives you everything you need to know to get started with using Instagram Live. In this episode, I teach you 12 ways that you can use Instagram live for your business including clever hacks you can use within your lives. Grab a pen and paper because you are going to want to take notes!


Links from the show:

Episode 1 - Going Live on Instagram - A step-by-step Guide
https://www.buzzsprout.com/1074400/3681118-01-going-live-on-instagram-a-step-by-step-guide

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com


]]> Laura O'Mahony Buzzsprout-6287965 Mon, 09 Nov 2020 14:00:00 +0000 1637 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 28 full false 27 - Marketing Lessons Small Business Owners can take from Netflix 27 - Marketing Lessons Small Business Owners can take from Netflix In this week's episode, I delve into lessons can small business and entrepreneurs learn from the world’s biggest streaming service NETFLIX. It’s a great episode with lots to learn so get your pen ready to take notes!

How many of you remember back in the day going to the video store on a Saturday night and spending what felt like hours trying to decide on a movie to watch.

If you are a little younger than me you won’t remember this struggle but this is what inspired the movement of Netflix. They saw an opportunity and the universal struggle of late fees and their model completely wiped that out. Flash forward to today and it’s one of the biggest streaming services in the world with over 192.95 million paying streaming subscribers worldwide.

Links from the show:

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Episode 25 - Copywriting that Converts : A step-by-step guide
https://www.buzzsprout.com/1074400/5960503-25-copywriting-that-converts-a-step-by-step-guide

Episode 17 - The Key to Creating Viral content on Instagram
https://www.buzzsprout.com/1074400/5115958-17-the-key-to-creating-viral-content-on-instagram

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> In this week's episode, I delve into lessons can small business and entrepreneurs learn from the world’s biggest streaming service NETFLIX. It’s a great episode with lots to learn so get your pen ready to take notes!

How many of you remember back in the day going to the video store on a Saturday night and spending what felt like hours trying to decide on a movie to watch.

If you are a little younger than me you won’t remember this struggle but this is what inspired the movement of Netflix. They saw an opportunity and the universal struggle of late fees and their model completely wiped that out. Flash forward to today and it’s one of the biggest streaming services in the world with over 192.95 million paying streaming subscribers worldwide.

Links from the show:

Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Episode 25 - Copywriting that Converts : A step-by-step guide
https://www.buzzsprout.com/1074400/5960503-25-copywriting-that-converts-a-step-by-step-guide

Episode 17 - The Key to Creating Viral content on Instagram
https://www.buzzsprout.com/1074400/5115958-17-the-key-to-creating-viral-content-on-instagram

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-6181663 Mon, 02 Nov 2020 11:00:00 +0000 2220 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 27 full false 26 - 20 of the Best Marketing Tools for your Small Business 26 - 20 of the Best Marketing Tools for your Small Business On this week's show, I am sharing with you my go-to marketing and productivity tools that I can’t live without. I break down each one of them and talk about their features and how I use them within my business. This episode is for you if you want to become more organised within your business, save time, manage your projects and be up to date on all of the latest marketing tools and apps.

Episode 4 : Everything you need to know to get started with Email Marketing
http://lauraomahony.com/episode4

Episode 8 : Six steps to a website that converts
http://lauraomahony.com/episode8

Episode 9 : How to batch a month of Instagram Posts (and save time)
http://lauraomahony.com/episode9

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> On this week's show, I am sharing with you my go-to marketing and productivity tools that I can’t live without. I break down each one of them and talk about their features and how I use them within my business. This episode is for you if you want to become more organised within your business, save time, manage your projects and be up to date on all of the latest marketing tools and apps.

Episode 4 : Everything you need to know to get started with Email Marketing
http://lauraomahony.com/episode4

Episode 8 : Six steps to a website that converts
http://lauraomahony.com/episode8

Episode 9 : How to batch a month of Instagram Posts (and save time)
http://lauraomahony.com/episode9

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-6070717 Mon, 26 Oct 2020 17:00:00 +0000 3594 marketing, marketing tips, marketing strategy, marketing tools, tools for marketing, keyword reasearch, Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 26 full false 25 - Copywriting that Converts : A step-by-step guide 25 - Copywriting that Converts : A step-by-step guide Hands up if you can relate to the following scenario:

You sit down to write out your Instagram captions/email newsletter/blog post and you stare blankly at the screen trying to come up with the perfect opening line and you start it then delete it then start it again and finally you just give up. In today’s episode, I am teaching you all about copywriting and how you can use it for your business to drive enquires and sales. 

In this episode you will learn:

  • What is copywriting?
  • What does good copywriting do for your business?
  • Where do you use copywriting in your business?
  • 3 Common mistakes people make when it comes to copywriting
  • 5 copywriting formulas you can use in your business today

Links:

Episode 23 of The Marketing Guide: Step-by-step guide to defining your Ideal Customer Avatar (ICA)
https://lauraomahony.com/episode23/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Hands up if you can relate to the following scenario:

You sit down to write out your Instagram captions/email newsletter/blog post and you stare blankly at the screen trying to come up with the perfect opening line and you start it then delete it then start it again and finally you just give up. In today’s episode, I am teaching you all about copywriting and how you can use it for your business to drive enquires and sales. 

In this episode you will learn:

  • What is copywriting?
  • What does good copywriting do for your business?
  • Where do you use copywriting in your business?
  • 3 Common mistakes people make when it comes to copywriting
  • 5 copywriting formulas you can use in your business today

Links:

Episode 23 of The Marketing Guide: Step-by-step guide to defining your Ideal Customer Avatar (ICA)
https://lauraomahony.com/episode23/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-5960503 Mon, 19 Oct 2020 14:00:00 +0100 1903 copywriting, copywriting skills, copy, copywriting for beginners, what is copywriting, copywriting marketing 25 full false 24 - 16 Time saving hacks for Small Businesses on Instagram 24 - 16 Time saving hacks for Small Businesses on Instagram Are you finding yourself spending more and more time on Instagram these days but without the results for your business?

Are you mindlessly scrolling every time you come on to the app and wasting precious time you could be spending working on your business?

Well, then this week's episode is just for you. In this episode, we break down 16 time-saving hacks that will get you using Instagram more intentionally and driving real results for your business.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Instagram Puzzle Theme Kit
https://crmrkt.com/GMj5q4

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Episode 9 of The Marketing Guide: How to batch a month's worth of Instagram Posts (and save time)
http://lauraomahony.com/episode9

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Are you finding yourself spending more and more time on Instagram these days but without the results for your business?

Are you mindlessly scrolling every time you come on to the app and wasting precious time you could be spending working on your business?

Well, then this week's episode is just for you. In this episode, we break down 16 time-saving hacks that will get you using Instagram more intentionally and driving real results for your business.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Instagram Makeover Kits
http://lauraomahony.com/shop

Instagram Puzzle Theme Kit
https://crmrkt.com/GMj5q4

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Episode 9 of The Marketing Guide: How to batch a month's worth of Instagram Posts (and save time)
http://lauraomahony.com/episode9

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-5853985 Mon, 12 Oct 2020 14:00:00 +0100 2200 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 24 full false 23 - Step-by-step guide to defining your Ideal Customer Avatar 23 - Step-by-step guide to defining your Ideal Customer Avatar Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them.   

In this week's episode, I help you define your Ideal Customer Avatar and help you understand the importance of doing this exercise in the first place.

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them.   

In this week's episode, I help you define your Ideal Customer Avatar and help you understand the importance of doing this exercise in the first place.

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-5745013 Mon, 05 Oct 2020 12:00:00 +0100 1688 23 full false 22 - 10 Hacks to Increase your Instagram Engagement 22 - 10 Hacks to Increase your Instagram Engagement Hands up if you can resonate with this? You spend ages coming up with the perfect Instagram post and write what you think is a fantastic caption you press post and then nothing happens. 

You can nearly feel the tumbleweeds drifting across your post. The next time you go to create a post you remember that nobody liked it or you might have got one or two pity likes (this is worse than anything) nobody commented, not a single save or share so you overthink your post. You make it complicated. you hesitate to post. You doubt yourself. You doubt your abilities. You get frustrated and stop posting for a few weeks. 

We’ve all been there so don’t worry and in this week’s episode, you are going to learn ten actionable tips that will help eliminate the tumbleweeds and get your creating content that gets engagement. So grab a pen and paper and get ready to take some notes.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 3: The anatomy of a highly engaging Instagram post
http://lauraomahony.com/episode3

Episode 5: Using Instagram stories for your Business
http://lauraomahony.com/episode5

Episode 17: The Key to Creating Viral Content on Instagram https://lauraomahony.com/episode17/

Episode 20: Secrets to standing out on Instagram with Manu Muraro, Your Social Team
http://lauraomahony.com/episode20

Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Email me: hello@lauraomahony.com


]]> Hands up if you can resonate with this? You spend ages coming up with the perfect Instagram post and write what you think is a fantastic caption you press post and then nothing happens. 

You can nearly feel the tumbleweeds drifting across your post. The next time you go to create a post you remember that nobody liked it or you might have got one or two pity likes (this is worse than anything) nobody commented, not a single save or share so you overthink your post. You make it complicated. you hesitate to post. You doubt yourself. You doubt your abilities. You get frustrated and stop posting for a few weeks. 

We’ve all been there so don’t worry and in this week’s episode, you are going to learn ten actionable tips that will help eliminate the tumbleweeds and get your creating content that gets engagement. So grab a pen and paper and get ready to take some notes.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 3: The anatomy of a highly engaging Instagram post
http://lauraomahony.com/episode3

Episode 5: Using Instagram stories for your Business
http://lauraomahony.com/episode5

Episode 17: The Key to Creating Viral Content on Instagram https://lauraomahony.com/episode17/

Episode 20: Secrets to standing out on Instagram with Manu Muraro, Your Social Team
http://lauraomahony.com/episode20

Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Email me: hello@lauraomahony.com


]]> Buzzsprout-5637430 Mon, 28 Sep 2020 14:00:00 +0100 2535 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 22 full false 21 - Simple ways to build trust for your business online 21 - Simple ways to build trust for your business online Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.

Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionable so you can start implementing them in your business right now and start to build that trust with your potential clients or customers.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 19: How to easily create a lead magnet for your business
http://lauraomahony.com/episode19

Episode 4: Everything you need to know to get started with email marketing
https://lauraomahony.com/episode4/

Email me: hello@lauraomahony.com




]]> Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.

Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionable so you can start implementing them in your business right now and start to build that trust with your potential clients or customers.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 19: How to easily create a lead magnet for your business
http://lauraomahony.com/episode19

Episode 4: Everything you need to know to get started with email marketing
https://lauraomahony.com/episode4/

Email me: hello@lauraomahony.com




]]> Laura O'Mahony Buzzsprout-5531875 Mon, 21 Sep 2020 11:00:00 +0100 2300 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 21 full false 20 - Secrets to Standing out on Instagram with Manu Muraro of Your Social Team 20 - Secrets to Standing out on Instagram with Manu Muraro of Your Social Team Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed Manu Muraro from Your Social Team and this episode is soooo good!

Manu is an Instagram expert and shares with us her thoughts on

  • The latest features on Instagram
  • Mistakes that may be hurting your account
  • How you can get started with Reels
  • The type of content that goes "Viral"
  • How to use Insights to create content that converts
  • The type of content to create on Instagram in 2021
  • Making deeper connections on Instagram
  • How competitions could damage your brand
  • and so much more


Links:

Your Social Team Website:
https://yoursocial.team/

Your Social Team Instagram:
https://www.instagram.com/yoursocialteam/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed Manu Muraro from Your Social Team and this episode is soooo good!

Manu is an Instagram expert and shares with us her thoughts on

  • The latest features on Instagram
  • Mistakes that may be hurting your account
  • How you can get started with Reels
  • The type of content that goes "Viral"
  • How to use Insights to create content that converts
  • The type of content to create on Instagram in 2021
  • Making deeper connections on Instagram
  • How competitions could damage your brand
  • and so much more


Links:

Your Social Team Website:
https://yoursocial.team/

Your Social Team Instagram:
https://www.instagram.com/yoursocialteam/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony with Manu Muraro Buzzsprout-5423452 Mon, 14 Sep 2020 07:00:00 +0100 3201 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 20 full false 19 How to easily create a lead magnet for your business ( & build your email list ) 19 How to easily create a lead magnet for your business ( & build your email list ) Have you ever wondered how you would connect with your followers on Instagram if you got hacked or the service shut down tomorrow? Do you want to grow an email list of your ideal customers but are clueless as to how to get people to sign up? Then this week's episode is for you. We are discussing lead magnets which are basically you give for free to your ideal customer in exchange for their email address so that you can get them on your email marketing list and not have to fret if anything happened to your social presence.

What you will learn in this episode:

  • What is a Lead Magnet
  • Why you need a lead magnet for your business
  • How you can easily create a lead magnet
  • Setting your lead magnet up to be delivered automatically
  • Different types of Lead Magnets
  • A real-life example of a lead magnet setup
  • Where to promote your lead magnet



Links:

Instagram Insiders - The Instagram Course from Laura O' Mahony
https://lauraomahony.com/course/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 4 of The Marketing Guide - Email marketing
https://www.buzzsprout.com/1074400/3898514-04-everything-you-need-to-know-to-get-started-with-email-marketing

Free Ebook - Going Live on Instagram A step-by-step guide:
https://lauraomahony.com/episode1/

Email me: hello@lauraomahony.com

]]> Have you ever wondered how you would connect with your followers on Instagram if you got hacked or the service shut down tomorrow? Do you want to grow an email list of your ideal customers but are clueless as to how to get people to sign up? Then this week's episode is for you. We are discussing lead magnets which are basically you give for free to your ideal customer in exchange for their email address so that you can get them on your email marketing list and not have to fret if anything happened to your social presence.

What you will learn in this episode:

  • What is a Lead Magnet
  • Why you need a lead magnet for your business
  • How you can easily create a lead magnet
  • Setting your lead magnet up to be delivered automatically
  • Different types of Lead Magnets
  • A real-life example of a lead magnet setup
  • Where to promote your lead magnet



Links:

Instagram Insiders - The Instagram Course from Laura O' Mahony
https://lauraomahony.com/course/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 4 of The Marketing Guide - Email marketing
https://www.buzzsprout.com/1074400/3898514-04-everything-you-need-to-know-to-get-started-with-email-marketing

Free Ebook - Going Live on Instagram A step-by-step guide:
https://lauraomahony.com/episode1/

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-5320093 Mon, 07 Sep 2020 08:00:00 +0100 1943 email marketing, lead magnets, lead magnet delivery, flodesk, email marketing provider, building an email list, email strategy, email marketing strategy, marketing strategy, lead magnet strategy, free lead magnet 19 full false 18 Your most asked questions about Instagram for Business - [Quick fire Q&A] 18 Your most asked questions about Instagram for Business - [Quick fire Q&A] Instagram is an ever-changing entity and it can be hard to keep up with all of the changes and additions and know exactly how you should be using it for your small business.

In this episode, I answer your most commonly asked questions that you have DM'd me on Instagram over the past months and try to answer them each in under 1 minute. 

I break down the following questions and more:

  • If I missing the music feature on Instagram stories how do I get it back?
  • How do you get more replies to your Instagram stories?
  • How to get more views on your Instagram stories?
  • What are highlights and how should I use them?
  • How often should I post to my stories?
  • What type of content should I post to my feed?
  • How do I put spacing in my Instagram captions?
  • How do I write captions for my feed posts that people actually read?
  • What is the best way to make sales on Instagram?
  • How do I make my Instagram grid posts more appealing?
  • What should I put in my Instagram Bio?
  • How do I start a DM conversation?


I hope you enjoy this episode and if you do don't forget to leave a review the link is below. I would love to hear your feedback and I will read it out on future episodes.


Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 1 of The Marketing Guide:
Going Live on Instagram - A step-by-step guide

Episode 5 of The Marketing Guide
Using Instagram Stories for your business

Episode 13 of The Marketing Guide
The ultimate guide to Instagram DMs for Business

Email me: hello@lauraomahony.com

]]> Instagram is an ever-changing entity and it can be hard to keep up with all of the changes and additions and know exactly how you should be using it for your small business.

In this episode, I answer your most commonly asked questions that you have DM'd me on Instagram over the past months and try to answer them each in under 1 minute. 

I break down the following questions and more:

  • If I missing the music feature on Instagram stories how do I get it back?
  • How do you get more replies to your Instagram stories?
  • How to get more views on your Instagram stories?
  • What are highlights and how should I use them?
  • How often should I post to my stories?
  • What type of content should I post to my feed?
  • How do I put spacing in my Instagram captions?
  • How do I write captions for my feed posts that people actually read?
  • What is the best way to make sales on Instagram?
  • How do I make my Instagram grid posts more appealing?
  • What should I put in my Instagram Bio?
  • How do I start a DM conversation?


I hope you enjoy this episode and if you do don't forget to leave a review the link is below. I would love to hear your feedback and I will read it out on future episodes.


Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 1 of The Marketing Guide:
Going Live on Instagram - A step-by-step guide

Episode 5 of The Marketing Guide
Using Instagram Stories for your business

Episode 13 of The Marketing Guide
The ultimate guide to Instagram DMs for Business

Email me: hello@lauraomahony.com

]]> Laura O'Mahony Buzzsprout-5215189 Mon, 31 Aug 2020 06:00:00 +0100 1974 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide, education, business, small business, small business marketing 18 full false 17 The Key to creating Viral content on Instagram 17 The Key to creating Viral content on Instagram If you ever wondered how to create a highly shareable or aka viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down my step-by-step exact process that I used to create a highly shareable piece of content for Instagram. 

This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business. 

What you will learn:

  • The most important question to ask before creating viral or sharable content
  • How to use your Insights to identify "sharable" content
  • What type of caption works best for sharable content
  • What happened when I create "sharable/viral" content
  • Why I create the Viral post templates
  • How you can create a "viral or sharable" piece of Instagram content
  • Tips & hacks for finding what resonates with your audience


Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/


Quora: Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users.
Iwww.quora.com

Canva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.
www.canva.com

]]> If you ever wondered how to create a highly shareable or aka viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down my step-by-step exact process that I used to create a highly shareable piece of content for Instagram. 

This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business. 

What you will learn:

  • The most important question to ask before creating viral or sharable content
  • How to use your Insights to identify "sharable" content
  • What type of caption works best for sharable content
  • What happened when I create "sharable/viral" content
  • Why I create the Viral post templates
  • How you can create a "viral or sharable" piece of Instagram content
  • Tips & hacks for finding what resonates with your audience


Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Free "Viral Post" Canva Templates
Get your free templates here:
http://lauraomahony.com/templates

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/


Quora: Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users.
Iwww.quora.com

Canva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.
www.canva.com

]]> Laura O'Mahony Buzzsprout-5115958 Mon, 24 Aug 2020 06:00:00 +0100 1964 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 17 full false 16 Getting started with IGTV for Business 16 Getting started with IGTV for Business If you ever wanted to figure out why or how to use IGTV for your business then this episode is for you. In this episode I cover:

  • What is IGTV
  • The Benefits of IGTV
  • IGTV facts
  • How to create an IGTV channel
  • All about IGTV Series
  • IGTV Sizes
  • What you need to know when uploading a video
  • How to check your IGTV Insights
  • Why you should save your Instagram Live's to IGTV

This is a value-packed episode with everything you need to know to get started with IGTV. Don't forget to pop me a DM on Instagram if you are enjoying this podcast and I would really love it if you could leave a review on Apple or Android. Both linked below.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/


]]> If you ever wanted to figure out why or how to use IGTV for your business then this episode is for you. In this episode I cover:

  • What is IGTV
  • The Benefits of IGTV
  • IGTV facts
  • How to create an IGTV channel
  • All about IGTV Series
  • IGTV Sizes
  • What you need to know when uploading a video
  • How to check your IGTV Insights
  • Why you should save your Instagram Live's to IGTV

This is a value-packed episode with everything you need to know to get started with IGTV. Don't forget to pop me a DM on Instagram if you are enjoying this podcast and I would really love it if you could leave a review on Apple or Android. Both linked below.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my Instagram:
https://www.instagram.com/lauraomahonydotcom/


]]> Laura O'Mahony Buzzsprout-5021552 Mon, 17 Aug 2020 06:00:00 +0100 1449 16 full false 15 Getting started with Instagram Reels for Business 15 Getting started with Instagram Reels for Business This week Instagram rolled out it's latest feature Instagram Reels. You might be wondering what are reels and why you need to use this for your business but don't worry I've got you. This weeks episode covers the following:

  • What are Instagram Reels
  • Instagram vs TikTok
  • Why you should use them for your business
  • How being an early adopter of Reels can help your account grow
  • How to create your first Reel
  • Instagram Reels features
  • How to find sounds if you don't have the music tab
  • and so much more

Once you have checked out this episode you won't feed the overwhelm of where and how to get started with Instagram Reels. I've also given you audio and an idea to create your first Reel. Just check out my Instagram.

This is a value-packed episode and I hope that after listening you will become a "Reel Master".


Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my first Reels on Instagram:
https://www.instagram.com/lauraomahonydotcom/


]]> This week Instagram rolled out it's latest feature Instagram Reels. You might be wondering what are reels and why you need to use this for your business but don't worry I've got you. This weeks episode covers the following:

  • What are Instagram Reels
  • Instagram vs TikTok
  • Why you should use them for your business
  • How being an early adopter of Reels can help your account grow
  • How to create your first Reel
  • Instagram Reels features
  • How to find sounds if you don't have the music tab
  • and so much more

Once you have checked out this episode you won't feed the overwhelm of where and how to get started with Instagram Reels. I've also given you audio and an idea to create your first Reel. Just check out my Instagram.

This is a value-packed episode and I hope that after listening you will become a "Reel Master".


Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Check out my first Reels on Instagram:
https://www.instagram.com/lauraomahonydotcom/


]]> Laura O'Mahony Buzzsprout-4925765 Mon, 10 Aug 2020 06:00:00 +0100 1691 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 15 full false 14 - How to STAND OUT and build a brand on Instagram for Small Business 14 - How to STAND OUT and build a brand on Instagram for Small Business It's time for something new and this week I am bringing you on a LIVE Instagram coaching session with a small business who is looking to build their following and their brand on Instagram.

Have you ever struggled with growing your following on Instagram or you are a small business that is spending lots of time on the app without any enquires, sales or DMs? Then this is the perfect episode for you.

In this episode I break down my strategy for the following:

  • The best type of content to post for your business
  • How to stand out on Instagram and make your business memorable
  • The best ways to collaborate with other businesses in your niche
  • How you can earn income from collaborations
  • How collaborations can grow your following
  • Why you need to use Instagram Live
  • Building the Know, Like and Trust Factor
  • How to Repurpose your content in different ways
  • So, so much more

This is a value-packed episode and I hope that after you listen to it you are inspired to take action in your small business and implement some of the many things you learned in this episode.

Thank you to Jenee Owens from Mystical Moon for taking part in this episode. You can find her on Instagram here.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> It's time for something new and this week I am bringing you on a LIVE Instagram coaching session with a small business who is looking to build their following and their brand on Instagram.

Have you ever struggled with growing your following on Instagram or you are a small business that is spending lots of time on the app without any enquires, sales or DMs? Then this is the perfect episode for you.

In this episode I break down my strategy for the following:

  • The best type of content to post for your business
  • How to stand out on Instagram and make your business memorable
  • The best ways to collaborate with other businesses in your niche
  • How you can earn income from collaborations
  • How collaborations can grow your following
  • Why you need to use Instagram Live
  • Building the Know, Like and Trust Factor
  • How to Repurpose your content in different ways
  • So, so much more

This is a value-packed episode and I hope that after you listen to it you are inspired to take action in your small business and implement some of the many things you learned in this episode.

Thank you to Jenee Owens from Mystical Moon for taking part in this episode. You can find her on Instagram here.

Links:

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> http://lauraomahony.com/episode14 Laura O'Mahony Buzzsprout-4821950 Mon, 03 Aug 2020 06:00:00 +0100 3638 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 14 full false 13 The Ultimate guide to Instagram Direct Messages (DM's) for Business 13 The Ultimate guide to Instagram Direct Messages (DM's) for Business I've you have been listening to my podcast over the past number of weeks you will have heard me reference the DM’s lots of times. But I know you may be thinking what exactly are the DM’s and how should I use them for my businesses?

In this episode, I break down everything you need to know about Direct Messages and give you all of the tips, the hacks and the know-how to turn you from a DM Disaster to a DM boss.

DM’s are one of the areas on Instagram that are often overlooked by businesses but if used right DM’s can be a powerful sales force within your business and bring those sales in and boost your bottom line. 

What you will learn in this episode:

  • What is a DM (Direct Message) on Instagram
  • 6 ways you can you use the DMs
  • How the DMs can help your business
  • How to send a DM
  • The different ways of sending a DM



Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 5 - Using Instagram stories for your business
https://www.buzzsprout.com/1074400/3988394-05-using-instagram-stories-for-your-business


]]> I've you have been listening to my podcast over the past number of weeks you will have heard me reference the DM’s lots of times. But I know you may be thinking what exactly are the DM’s and how should I use them for my businesses?

In this episode, I break down everything you need to know about Direct Messages and give you all of the tips, the hacks and the know-how to turn you from a DM Disaster to a DM boss.

DM’s are one of the areas on Instagram that are often overlooked by businesses but if used right DM’s can be a powerful sales force within your business and bring those sales in and boost your bottom line. 

What you will learn in this episode:

  • What is a DM (Direct Message) on Instagram
  • 6 ways you can you use the DMs
  • How the DMs can help your business
  • How to send a DM
  • The different ways of sending a DM



Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 5 - Using Instagram stories for your business
https://www.buzzsprout.com/1074400/3988394-05-using-instagram-stories-for-your-business


]]> Laura O'Mahony Buzzsprout-4724270 Mon, 27 Jul 2020 06:00:00 +0100 876 13 full false 12 - 4 Facebook secrets every small business needs to know with Richard Fletcher 12 - 4 Facebook secrets every small business needs to know with Richard Fletcher This week I have something a little bit different for you it’s the first in our series of guest podcasts so far it’s been a solo show with just me but this week I am bringing on our first guest Richard Fletcher of Magic Sauce Marketing.

Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four types of posts you should be creating, should small business use Facebook ads and so, so much more. This episode is jam-packed with really great content and not to be missed!

Find Richard Online:

Richard Fletcher, Magic Sauce Marketing
Website: MAGICSAUCEMARKETING.COM
Facebook Personal: FACEBOOK.COM/RICHARDGRAHAMFLETCHER
Facebook Group: FACEBOOK.COM/GROUPS/MAGICSAUCE/


Links from the show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> This week I have something a little bit different for you it’s the first in our series of guest podcasts so far it’s been a solo show with just me but this week I am bringing on our first guest Richard Fletcher of Magic Sauce Marketing.

Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four types of posts you should be creating, should small business use Facebook ads and so, so much more. This episode is jam-packed with really great content and not to be missed!

Find Richard Online:

Richard Fletcher, Magic Sauce Marketing
Website: MAGICSAUCEMARKETING.COM
Facebook Personal: FACEBOOK.COM/RICHARDGRAHAMFLETCHER
Facebook Group: FACEBOOK.COM/GROUPS/MAGICSAUCE/


Links from the show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> Laura O'Mahony & Richard Fletcher Buzzsprout-4630874 Mon, 20 Jul 2020 06:00:00 +0100 3170 facebook, facebook ads, facebook profiles, facebook for business, facebook advertising, facebook for small business, facebook business page, facebook groups, facebook group 12 full false 11 Seven Creatives Ways to Use Instagram Stories for your Business 11 Seven Creatives Ways to Use Instagram Stories for your Business Okay, so we all know that Instagram stories are where it is at these days. However, we all know that it can be a struggle to show up on stories on the daily and create content that is educating, inspiring and entertaining for our audience. 

Stories are a great way to build your following on Instagram and to give your audience an insight into your brand and show off what is going on behind the scenes. 

In this week’s episode, I am giving you 7 creatives ways to use Instagram Stories for your Business and how to create content that helps build that know, like and trust factor that I am always talking about!

Links mentioned in the show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> Okay, so we all know that Instagram stories are where it is at these days. However, we all know that it can be a struggle to show up on stories on the daily and create content that is educating, inspiring and entertaining for our audience. 

Stories are a great way to build your following on Instagram and to give your audience an insight into your brand and show off what is going on behind the scenes. 

In this week’s episode, I am giving you 7 creatives ways to use Instagram Stories for your Business and how to create content that helps build that know, like and trust factor that I am always talking about!

Links mentioned in the show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> Laura O'Mahony Buzzsprout-4538600 Mon, 13 Jul 2020 06:00:00 +0100 1523 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 11 full false 10 Ten killer growth hacks that work wonders 10 Ten killer growth hacks that work wonders In this episode, I am giving you 10 killer growth hacks that work wonders to grow your business. If you are struggling with how to grow online then this episode is for you. You may decide to tackle all of these at once or pick one per week to work on until you have completed all 10. It’s totally up to you but if you implement these within your business I guarantee you that it will make a huge difference to you. 

There has never been a better time to grow your business online than now in 2020. More and more people are spending their time online.

Here is what you will learn:

Here is a break down of this week's mini-training:

  • how collaboration is the key to growth in 2020
  • the one type of content you need to concentrate on
  • the content series that will help you stand out from your competitors
  • how you can use one piece of content 10 different ways
  • my foolproof method for getting more email subscribers


Whether you are still trying to grow your following or get more people on your email list you are going to find these strategies are hot, hot, hot!


Links mentioned in the show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

The Marketing Guide Episode 4
Everything you need to know to get started with email marketing

The Marketing Guide Episode 5 
Using Instagram Stories for your Business

The Marketing Guide Episode 8
Six steps to a website that converts

The Marketing Guide Episode 1
Going live on Instagram - A step-by-step guide

The Marketing Guide Episode 2
Getting started with TikTok for business

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> In this episode, I am giving you 10 killer growth hacks that work wonders to grow your business. If you are struggling with how to grow online then this episode is for you. You may decide to tackle all of these at once or pick one per week to work on until you have completed all 10. It’s totally up to you but if you implement these within your business I guarantee you that it will make a huge difference to you. 

There has never been a better time to grow your business online than now in 2020. More and more people are spending their time online.

Here is what you will learn:

Here is a break down of this week's mini-training:

  • how collaboration is the key to growth in 2020
  • the one type of content you need to concentrate on
  • the content series that will help you stand out from your competitors
  • how you can use one piece of content 10 different ways
  • my foolproof method for getting more email subscribers


Whether you are still trying to grow your following or get more people on your email list you are going to find these strategies are hot, hot, hot!


Links mentioned in the show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

The Marketing Guide Episode 4
Everything you need to know to get started with email marketing

The Marketing Guide Episode 5 
Using Instagram Stories for your Business

The Marketing Guide Episode 8
Six steps to a website that converts

The Marketing Guide Episode 1
Going live on Instagram - A step-by-step guide

The Marketing Guide Episode 2
Getting started with TikTok for business

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> Laura O'Mahony Buzzsprout-4450271 Mon, 06 Jul 2020 06:00:00 +0100 1270 tiktok, tiktok for business, social media, social media marketing, marketing, the marketing guide 10 full false 09 How to batch a month of Instagram Posts (and save time) 09 How to batch a month of Instagram Posts (and save time) Posting to Instagram can feel overwhelming and you are busy enough with what’s going on within your business and it’s one less headache that you need. 

But what if I told you that you could plan and schedule out a months worth of content in one day? You would be like that is crazy how would I do that. Don’t worry I got you in this episode I break down step by step to how to batch your content and save lots of time and get rid of the posting paralysis that is stopping you from showing up online. Once you learn to batch you will never want to go back to posting on the fly again. 

Links mentioned in this show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Episode 3 of the Marketing Guide:
The anatomy of a highly engaging Instagram post
https://www.buzzsprout.com/1074400/3799745-03-the-anatomy-of-a-highly-engaging-instagram-post

Episode 5 of The Marketing Guide:
Using Instagram Stories for your Business:
https://www.buzzsprout.com/1074400/3988394-05-using-instagram-stories-for-your-business

Hashtag Tools:
Display Purposes: https://displaypurposes.com/
Flick.Tech https://www.flick.tech/

Scheduling Tools:
Later https://later.com/ (My Pick)
Buffer https://buffer.com/
Plann https://www.plannthat.com/
Planoly https://www.planoly.com/
Tailwind https://www.tailwindapp.com/

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> Posting to Instagram can feel overwhelming and you are busy enough with what’s going on within your business and it’s one less headache that you need. 

But what if I told you that you could plan and schedule out a months worth of content in one day? You would be like that is crazy how would I do that. Don’t worry I got you in this episode I break down step by step to how to batch your content and save lots of time and get rid of the posting paralysis that is stopping you from showing up online. Once you learn to batch you will never want to go back to posting on the fly again. 

Links mentioned in this show:

Sponsor - Free ebook:
https://lauraomahony.com/episode1/

Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Episode 3 of the Marketing Guide:
The anatomy of a highly engaging Instagram post
https://www.buzzsprout.com/1074400/3799745-03-the-anatomy-of-a-highly-engaging-instagram-post

Episode 5 of The Marketing Guide:
Using Instagram Stories for your Business:
https://www.buzzsprout.com/1074400/3988394-05-using-instagram-stories-for-your-business

Hashtag Tools:
Display Purposes: https://displaypurposes.com/
Flick.Tech https://www.flick.tech/

Scheduling Tools:
Later https://later.com/ (My Pick)
Buffer https://buffer.com/
Plann https://www.plannthat.com/
Planoly https://www.planoly.com/
Tailwind https://www.tailwindapp.com/

Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

]]> Laura O'Mahony Buzzsprout-4353785 Mon, 29 Jun 2020 06:00:00 +0100 771 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 9 full false 08 Six steps to a website that converts 08 Six steps to a website that converts You have a website that maybe you paid someone to build for you or maybe you built it yourself and the problem is that it’s just not working for you. When you launched your website you though it would be all unicorns and fairy dust and that it would magically take off but the reality looked very different. You refresh and refresh and hope and pray that you get that order or get a booking but nothing is happing.

In this episode I break down six steps to creating a website that converts including: 

  • Clarify your offering
  • Set a clear goal
  • Get clear on your visuals
  • Have a clear plan
  • Information in bite-sized pieces
  • Clear call to actions

If you want a website that works for you and brings you leads and sales then this episode is for you. 

Links mentioned in this episode:

Flodesk Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Free ebook:
https://lauraomahony.com/episode1/

Stock Photos:
https://www.pexels.com/
https://unsplash.com/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Questions to clarify your offering:
Link here

]]> You have a website that maybe you paid someone to build for you or maybe you built it yourself and the problem is that it’s just not working for you. When you launched your website you though it would be all unicorns and fairy dust and that it would magically take off but the reality looked very different. You refresh and refresh and hope and pray that you get that order or get a booking but nothing is happing.

In this episode I break down six steps to creating a website that converts including: 

  • Clarify your offering
  • Set a clear goal
  • Get clear on your visuals
  • Have a clear plan
  • Information in bite-sized pieces
  • Clear call to actions

If you want a website that works for you and brings you leads and sales then this episode is for you. 

Links mentioned in this episode:

Flodesk Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Free ebook:
https://lauraomahony.com/episode1/

Stock Photos:
https://www.pexels.com/
https://unsplash.com/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Questions to clarify your offering:
Link here

]]> Laura O'Mahony Buzzsprout-4267973 Mon, 22 Jun 2020 11:00:00 +0100 927 website, website design, marketing, marketing tips 8 full false 07 Planning the perfect launch - A Step-by-Step Guide 07 Planning the perfect launch - A Step-by-Step Guide Can you Relate to this? You are so excited to launch your new product or service and you create the perfectly worded Instagram post with the perfect image you post it and then crickets?

The reality is that when you are launching a new product or service one single Instagram post is not enough to create the type of hype that you need and the type of reaction that you are looking for. 

So how do you create a successful launch using Instagram? In this episode, I break it down for you step by step to creating a launch that has buy-in from your audience.

Links mentioned in this episode:
Free Podcast Planning Guide (Phase 1) eBook: http://www.lauraomahony.com/podcastebook

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 1: The marketing guide
Going Live on Instagram - A step-by-step guide
https://www.buzzsprout.com/1074400/3681118-01-going-live-on-instagram-a-step-by-step-guide

Episode 4 of the Marketing Guide. “Everything you need to know to get started with email marketing”
https://www.buzzsprout.com/1074400/3898514-04-everything-you-need-to-know-to-get-started-with-email-marketing

]]> Can you Relate to this? You are so excited to launch your new product or service and you create the perfectly worded Instagram post with the perfect image you post it and then crickets?

The reality is that when you are launching a new product or service one single Instagram post is not enough to create the type of hype that you need and the type of reaction that you are looking for. 

So how do you create a successful launch using Instagram? In this episode, I break it down for you step by step to creating a launch that has buy-in from your audience.

Links mentioned in this episode:
Free Podcast Planning Guide (Phase 1) eBook: http://www.lauraomahony.com/podcastebook

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Episode 1: The marketing guide
Going Live on Instagram - A step-by-step guide
https://www.buzzsprout.com/1074400/3681118-01-going-live-on-instagram-a-step-by-step-guide

Episode 4 of the Marketing Guide. “Everything you need to know to get started with email marketing”
https://www.buzzsprout.com/1074400/3898514-04-everything-you-need-to-know-to-get-started-with-email-marketing

]]> Laura O'Mahony Buzzsprout-4171778 Mon, 15 Jun 2020 06:00:00 +0100 638 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 7 full false 06 Five of the newest Instagram features to help your small businesses grow 06 Five of the newest Instagram features to help your small businesses grow In 2020 the way we do business has drastically changed. When the pandemic first hit business realised that in order to stay relevant they need to change the way they operated their business. Social media platforms also followed suit and introduced lots of new ways to support small business and help them through the challenges that they faced. Today we are breaking down 5 of the newest Instagram features and how they can help your business in 2020.

This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com

If you would like to get more Instagram tips, strategy and hacks go follow me on Instagram where I post lots of helpful content. @lauraomahonydotcom

]]> In 2020 the way we do business has drastically changed. When the pandemic first hit business realised that in order to stay relevant they need to change the way they operated their business. Social media platforms also followed suit and introduced lots of new ways to support small business and help them through the challenges that they faced. Today we are breaking down 5 of the newest Instagram features and how they can help your business in 2020.

This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com

If you would like to get more Instagram tips, strategy and hacks go follow me on Instagram where I post lots of helpful content. @lauraomahonydotcom

]]> Laura O'Mahony Buzzsprout-4077047 Mon, 08 Jun 2020 06:00:00 +0100 784 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 6 full false 05 Using Instagram Stories for your Business 05 Using Instagram Stories for your Business In this episode, we are breaking down everything you need to know about Instagram Stories for business and giving you a step-by-step guide to creating stories that shine!

This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com

You will learn in this episode:
Why are Instagram Stories are so important for your businesses?
Do I need to show up on camera for stories?
What type of content should I post to stories?
How do I increase my engagement on my account using stories?
How can I make sales by using Instagram stories?
How can I get more views on my Instagram stories?
What are the best apps to use for creating Instagram stories?
What are the best websites to get free stock photos for my Instagram stories & feed posts?


Other links mentioned in this episode: 50 Instagram Story Prompts Ebook 




]]> In this episode, we are breaking down everything you need to know about Instagram Stories for business and giving you a step-by-step guide to creating stories that shine!

This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com

You will learn in this episode:
Why are Instagram Stories are so important for your businesses?
Do I need to show up on camera for stories?
What type of content should I post to stories?
How do I increase my engagement on my account using stories?
How can I make sales by using Instagram stories?
How can I get more views on my Instagram stories?
What are the best apps to use for creating Instagram stories?
What are the best websites to get free stock photos for my Instagram stories & feed posts?


Other links mentioned in this episode: 50 Instagram Story Prompts Ebook 




]]> Laura O'Mahony Buzzsprout-3988394 Mon, 01 Jun 2020 06:00:00 +0100 1038 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 5 full false 04 Everything you need to know to get started with Email Marketing 04 Everything you need to know to get started with Email Marketing In this episode of the Marketing Guide, you are going to learn why you need an email list,  the advantages of email marketing,  how to get subscribers when you don’t have a list yet, ways to get people to sign up to your list, what a lead magnet is and why you need one, what to send out to your list once you have one, email automation explained and which email platform you should choose. 

Take Note: Make sure you grab a pen and paper and get ready to take some notes because there is pure gold in this episode I promise.

Links mentioned in this episode

Canva: Easily create lead magnets for your business including checklists, ebooks and so much  more. Link: canva.com

Free ebook "Going Live on Instagram - a step-by-step guide" This is an example of a free lead magnet that I use for my business as mentioned in the episode. Download it here: https://lauraomahony.com/

Flodesk:  The email marketing platform that I 100% Recommend. You can save 50% off your monthly subscription (for life) and enjoy all of the great features for only $19 per month. Get a 30 Day free trial with no credit card needed https://flodesk.com/c/6SYNAZ (aff link)



]]> In this episode of the Marketing Guide, you are going to learn why you need an email list,  the advantages of email marketing,  how to get subscribers when you don’t have a list yet, ways to get people to sign up to your list, what a lead magnet is and why you need one, what to send out to your list once you have one, email automation explained and which email platform you should choose. 

Take Note: Make sure you grab a pen and paper and get ready to take some notes because there is pure gold in this episode I promise.

Links mentioned in this episode

Canva: Easily create lead magnets for your business including checklists, ebooks and so much  more. Link: canva.com

Free ebook "Going Live on Instagram - a step-by-step guide" This is an example of a free lead magnet that I use for my business as mentioned in the episode. Download it here: https://lauraomahony.com/

Flodesk:  The email marketing platform that I 100% Recommend. You can save 50% off your monthly subscription (for life) and enjoy all of the great features for only $19 per month. Get a 30 Day free trial with no credit card needed https://flodesk.com/c/6SYNAZ (aff link)



]]> Laura O'Mahony Buzzsprout-3898514 Mon, 25 May 2020 06:00:00 +0100 1395 marketing, small business, social media, email marketing, flodesk, marketing strategy, marketing hacks, the marketing guide 4 full false 03 The anatomy of a highly engaging Instagram post 03 The anatomy of a highly engaging Instagram post The reason that your content is not doing well on Instagram has nothing to do with the algorithm. it's not that you are not been seen by your audience it has 100% to do with the type of content you are putting out there. In today’s episode, we are going to discuss the anatomy of the perfect Instagram post and I give you a step by step guide to creating content that gets all the likes, shares and saves. 

This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com

What you will learn in this episode: Today I am giving you the formula for a highly engaging Instagram post. No more crickets when you post. You will learn about captions and why they matter, images and which type to use,  hashtags and which ones to use and additional features you may not even know existed like alt text.

Come say hi on Instagram and send me a DM: @lauraomahonydotcom

]]> The reason that your content is not doing well on Instagram has nothing to do with the algorithm. it's not that you are not been seen by your audience it has 100% to do with the type of content you are putting out there. In today’s episode, we are going to discuss the anatomy of the perfect Instagram post and I give you a step by step guide to creating content that gets all the likes, shares and saves. 

This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com

What you will learn in this episode: Today I am giving you the formula for a highly engaging Instagram post. No more crickets when you post. You will learn about captions and why they matter, images and which type to use,  hashtags and which ones to use and additional features you may not even know existed like alt text.

Come say hi on Instagram and send me a DM: @lauraomahonydotcom

]]> https://lauraomahony.com/episode3/ Laura O'Mahony Buzzsprout-3799745 Mon, 18 May 2020 06:00:00 +0100 723 Instagram, instagram posts, instagram tips, instagram hacks, social media, social media marketing, the marketing guide 3 full false 02 Getting started with TikTok for Business 02 Getting started with TikTok for Business What you will learn in this episode: You will learn everything you need to know about TikTok including what it is, who is it for, what type of audience is on the app, if your business should be on TikTok, how it works, how it can help your business and when you should get started with it.

This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com

I hope this helps you get started on TikTok and I would love it if you go follow me and send me a comment and let me know that you’ve started your account and I’ll be sure to check it out. My handle is @lauraomahonydotcom or follow this link: https://vm.tiktok.com/3ksc7v/




]]> What you will learn in this episode: You will learn everything you need to know about TikTok including what it is, who is it for, what type of audience is on the app, if your business should be on TikTok, how it works, how it can help your business and when you should get started with it.

This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com

I hope this helps you get started on TikTok and I would love it if you go follow me and send me a comment and let me know that you’ve started your account and I’ll be sure to check it out. My handle is @lauraomahonydotcom or follow this link: https://vm.tiktok.com/3ksc7v/




]]> https://lauraomahony.com/episode2/ Laura O'Mahony Buzzsprout-3699977 Sun, 10 May 2020 18:00:00 +0100 731 tiktok, tiktok for business, social media, social media marketing, marketing, the marketing guide 2 full false 01 Going Live on Instagram - A step-by-step guide 01 Going Live on Instagram - A step-by-step guide I want to share a secret with you about going live on Instagram. IT IS NOT THAT SCARY! Honestly. People tell me all the time “Oh I would love to do a live but I am just too scared” and I am surprised because these people show up on the stories all the time but they stumble when it comes to going live. I have put together this episode to help you overcome the fear of going live and so that you will have a step-by-step guide and it takes to fear out of going live. 

Remember: 
You can always delete it afterwards if you don’t feel comfortable
Going live is a great way to connect with your audience and grow your following
Once you have a plan in place you won’t worry so much
The more you do it the easier it becomes

Get a free copy of "Going Live on Instagram - a step-by-step guide" on my website www.lauraomahony.com

]]> I want to share a secret with you about going live on Instagram. IT IS NOT THAT SCARY! Honestly. People tell me all the time “Oh I would love to do a live but I am just too scared” and I am surprised because these people show up on the stories all the time but they stumble when it comes to going live. I have put together this episode to help you overcome the fear of going live and so that you will have a step-by-step guide and it takes to fear out of going live. 

Remember: 
You can always delete it afterwards if you don’t feel comfortable
Going live is a great way to connect with your audience and grow your following
Once you have a plan in place you won’t worry so much
The more you do it the easier it becomes

Get a free copy of "Going Live on Instagram - a step-by-step guide" on my website www.lauraomahony.com

]]> https://lauraomahony.com/episode1/ Laura O'Mahony Buzzsprout-3681118 Fri, 08 May 2020 21:00:00 +0100 845 1 full false