<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet href="https://rss.buzzsprout.com/styles.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:psc="http://podlove.org/simple-chapters" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
  <atom:link href="https://feeds.buzzsprout.com/1056367.rss" rel="self" type="application/rss+xml" />
  <atom:link href="https://pubsubhubbub.appspot.com/" rel="hub" xmlns="http://www.w3.org/2005/Atom" />
  <title>Medspa Unlocked</title>

  <lastBuildDate>Wed, 04 Mar 2026 21:11:00 -0500</lastBuildDate>
  <link>http://www.dermaestheticconsulting.com</link>
  <language>en-us</language>
  <copyright>© 2026 DermAesthetic Consulting</copyright>
  <podcast:locked>yes</podcast:locked>
    <podcast:guid>43dfcd90-1801-5104-9441-5a468e0c2f4e</podcast:guid>
  <podcast:txt purpose="verify">info@dacgroup.co</podcast:txt>
  <itunes:author>Ashley James, Founder and CEO of DermAesthetic Consulting and Roxxy Blake, Senior Consultant</itunes:author>
  <itunes:type>episodic</itunes:type>
  <itunes:explicit>true</itunes:explicit>
  <description><![CDATA[<p>Unlock the secrets to building and managing a successful multi-million dollar aesthetic practice by tuning in to listen to Ashley James (AJ), a nationally recognized Medspa Consultant and industry expert. AJ has owned four award-winning aesthetic practices and is now the owner of the leading aesthetic practice consulting firm, DermAesthetic Consulting Firm, The National Medspa Training Institute, and Medspa Mobile Solutions.</p><p><br>This podcast is designed for Medspa Owners and Aesthetic Professionals to teach key business guidance and sales strategies to start. manage and grow a successful medical spa. Learn from Ashley James and her team as they share over 50 years of industry experience to teach listeners how to build the right way while also overcoming common challenges in the field. &nbsp;<br><br>Together, Aj and her team at DAC GROUP cover a variety of topics, including how to plan for your new startup, successful medspa operations, HR and hiring, staff training, sales coaching, practice growth, industry training and news, compliance and regulation insight, industry trends, staff-related topics, and more.&nbsp;<br><br>Visit us at http://dermaestheticconsulting.com!</p>]]></description>
  <generator>Buzzsprout (https://www.buzzsprout.com)</generator>
  <itunes:keywords>Medspa, Sales Training, Aesthetic Practice, Medspa Compliance, Medspa Startup, Business Coaching</itunes:keywords>
  <itunes:owner>
    <itunes:name>Ashley James, Founder and CEO of DermAesthetic Consulting and Roxxy Blake, Senior Consultant</itunes:name>
    <itunes:email>info@dacgroup.co</itunes:email>
  </itunes:owner>
  <image>
     <url>https://storage.buzzsprout.com/qnr87pbu22utjbctt0cd2jq5rsfg?.jpg</url>
     <title>Medspa Unlocked</title>
     <link>http://www.dermaestheticconsulting.com</link>
  </image>
  <itunes:image href="https://storage.buzzsprout.com/qnr87pbu22utjbctt0cd2jq5rsfg?.jpg" />
  <itunes:category text="Business">
    <itunes:category text="Entrepreneurship" />
  </itunes:category>
  <itunes:category text="Business">
    <itunes:category text="Management" />
  </itunes:category>
  <itunes:category text="Education">
    <itunes:category text="How To" />
  </itunes:category>
  <podcast:person role="host" img="https://storage.buzzsprout.com/6e3jrvm02q5o3eb9i4wbf2iixe8m">Ashley James,  CEO Expert Medspa Consultant</podcast:person>
  <podcast:person role="co-host" img="https://storage.buzzsprout.com/5gomsxtgzdwobwsr8nonlfo5fgu2">Roxxy Blake, Senior Medspa Consultant</podcast:person>
  <item>
    <itunes:title>The male customer | Episode 6</itunes:title>
    <title>The male customer | Episode 6</title>
    <itunes:summary><![CDATA[The male customer  Male aesthetic client and industry trends.  We talk about why every medspa needs to offer service for me, what those services are and why men are loyal customers.  We also discuss how to properly market to the male client as well as sales strategies during the consultation process.     www.dermaestheticconsulting.com  ]]></itunes:summary>
    <description><![CDATA[<p><b>The male customer</b><br/><br/>Male aesthetic client and industry trends.  We talk about why every medspa needs to offer service for me, what those services are and why men are loyal customers.  We also discuss how to properly market to the male client as well as sales strategies during the consultation process.  <br/><br/><br/>www.dermaestheticconsulting.com </p>]]></description>
    <content:encoded><![CDATA[<p><b>The male customer</b><br/><br/>Male aesthetic client and industry trends.  We talk about why every medspa needs to offer service for me, what those services are and why men are loyal customers.  We also discuss how to properly market to the male client as well as sales strategies during the consultation process.  <br/><br/><br/>www.dermaestheticconsulting.com </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1056367/episodes/8980924-the-male-customer-episode-6.mp3" length="10845585" type="audio/mpeg" />
    <itunes:author>Dr. Lisa &amp; Master Aesthetician Ashley James</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8980924</guid>
    <pubDate>Thu, 05 Aug 2021 14:00:00 -0400</pubDate>
    <itunes:duration>899</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Fortune in the follow up | Episode 5</itunes:title>
    <title>Fortune in the follow up | Episode 5</title>
    <itunes:summary><![CDATA[Fortune in the follow up   On this episode we discuss why the fortune is in the follow up within your medical spa.  How and when to follow up with your customers and why following up can grow your revenue.     www.dermaestheticconsulting.com  ]]></itunes:summary>
    <description><![CDATA[<p><b>Fortune in the follow up<br/> </b><br/>On this episode we discuss why the fortune is in the follow up within your medical spa.  How and when to follow up with your customers and why following up can grow your revenue.  <br/><br/><br/>www.dermaestheticconsulting.com </p>]]></description>
    <content:encoded><![CDATA[<p><b>Fortune in the follow up<br/> </b><br/>On this episode we discuss why the fortune is in the follow up within your medical spa.  How and when to follow up with your customers and why following up can grow your revenue.  <br/><br/><br/>www.dermaestheticconsulting.com </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1056367/episodes/8943768-fortune-in-the-follow-up-episode-5.mp3" length="16540711" type="audio/mpeg" />
    <itunes:author>Dr. Lisa &amp; Master Aesthetician Ashley James</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8943768</guid>
    <pubDate>Thu, 29 Jul 2021 12:00:00 -0400</pubDate>
    <itunes:duration>1374</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Number one thing owners should invest in | Episode 4</itunes:title>
    <title>Number one thing owners should invest in | Episode 4</title>
    <itunes:summary><![CDATA[Number one thing owners should invest in.   On this episode we discuss ways to increase revenue.  Sales strategies and sales training and why is the number way to grow your medspa business.  We discuss key characteristics for your front office staff, effective consultation strategies and how to effectively convert leads into customers that want to purchase with your business.   www.dermaestheticconsulting.com    ]]></itunes:summary>
    <description><![CDATA[<p><b>Number one thing owners should invest in. </b><br/><br/>On this episode we discuss ways to increase revenue.  Sales strategies and sales training and why is the number way to grow your medspa business.  We discuss key characteristics for your front office staff, effective consultation strategies and how to effectively convert leads into customers that want to purchase with your business. <br/><br/>www.dermaestheticconsulting.com <br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><b>Number one thing owners should invest in. </b><br/><br/>On this episode we discuss ways to increase revenue.  Sales strategies and sales training and why is the number way to grow your medspa business.  We discuss key characteristics for your front office staff, effective consultation strategies and how to effectively convert leads into customers that want to purchase with your business. <br/><br/>www.dermaestheticconsulting.com <br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1056367/episodes/8905662-number-one-thing-owners-should-invest-in-episode-4.mp3" length="18325637" type="audio/mpeg" />
    <itunes:author>Dr. Lisa &amp; Master Aesthetician Ashley James</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8905662</guid>
    <pubDate>Thu, 22 Jul 2021 11:00:00 -0400</pubDate>
    <itunes:duration>1523</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>How much advertising do you need? | Episode 3</itunes:title>
    <title>How much advertising do you need? | Episode 3</title>
    <itunes:summary><![CDATA[How much advertising do you need?  We dive in deep to medspa advertising.  How much should you invest and what type of return should you expect.  We also discuss the number one area that owner lose money and why lead conversion is the most important employee skill you want your staff to excel in.     Website www.dermaestheticconsulting.com   ]]></itunes:summary>
    <description><![CDATA[<p><b>How much advertising do you need?</b><br/><br/>We dive in deep to medspa advertising.  How much should you invest and what type of return should you expect.  We also discuss the number one area that owner lose money and why lead conversion is the most important employee skill you want your staff to excel in.  <br/><br/><br/>Website www.dermaestheticconsulting.com<br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><b>How much advertising do you need?</b><br/><br/>We dive in deep to medspa advertising.  How much should you invest and what type of return should you expect.  We also discuss the number one area that owner lose money and why lead conversion is the most important employee skill you want your staff to excel in.  <br/><br/><br/>Website www.dermaestheticconsulting.com<br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1056367/episodes/8869342-how-much-advertising-do-you-need-episode-3.mp3" length="16067703" type="audio/mpeg" />
    <itunes:author>Dr. Lisa &amp; Master Aesthetician Ashley James</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8869342</guid>
    <pubDate>Thu, 15 Jul 2021 11:00:00 -0400</pubDate>
    <itunes:duration>1334</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Why medical spas fail party two | Episode 2</itunes:title>
    <title>Why medical spas fail party two | Episode 2</title>
    <itunes:summary><![CDATA[ Why medical spas fail party two | Compliance and Laws  We talk about medspa compliance and the rules and regulations surrounding the industry.  Aj talks about her personal experience with competitors and why it’s so important to know the laws and regulations and how to protect yourself.   We also talk about staffing issues and what owners should look for in finding the right staff and why having a  medical director is so important and what do doctors need to know if they want ...]]></itunes:summary>
    <description><![CDATA[<p><br/><b>Why medical spas fail party two | Compliance and Laws</b><br/><br/>We talk about medspa compliance and the rules and regulations surrounding the industry.  Aj talks about her personal experience with competitors and why it’s so important to know the laws and regulations and how to protect yourself.  <br/>We also talk about staffing issues and what owners should look for in finding the right staff and why having a  medical director is so important and what do doctors need to know if they want to be a medical director.  <br/><br/><br/>Website www.dermaestheticconsulting.com</p>]]></description>
    <content:encoded><![CDATA[<p><br/><b>Why medical spas fail party two | Compliance and Laws</b><br/><br/>We talk about medspa compliance and the rules and regulations surrounding the industry.  Aj talks about her personal experience with competitors and why it’s so important to know the laws and regulations and how to protect yourself.  <br/>We also talk about staffing issues and what owners should look for in finding the right staff and why having a  medical director is so important and what do doctors need to know if they want to be a medical director.  <br/><br/><br/>Website www.dermaestheticconsulting.com</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1056367/episodes/8826264-why-medical-spas-fail-party-two-episode-2.mp3" length="14219484" type="audio/mpeg" />
    <itunes:author>Dr. Lisa &amp; Master Aesthetician Ashley James</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8826264</guid>
    <pubDate>Wed, 07 Jul 2021 11:00:00 -0400</pubDate>
    <itunes:duration>1180</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Podcast kickoff | Dr. Lisa and Aj share why why Medspas fail | Episode 1</itunes:title>
    <title>Podcast kickoff | Dr. Lisa and Aj share why why Medspas fail | Episode 1</title>
    <itunes:summary><![CDATA[Dr. Lisa and Aj share why why Medspas fail.   Dr.  Lisa and AJ talk about how they got into the aesthetic industry and what their experiences are.  On this episode we discuss medspa business statistics and why medical spas fail Part One: We outline the key things that cause medical spas to fail and how to properly plan to ensure success when you first open.  What services you should offer, when to invest in expensive equipment and how much cash you need to plan for prior t...]]></itunes:summary>
    <description><![CDATA[<p><b>Dr. Lisa and Aj share why why Medspas fail.</b> <br/><br/>Dr.  Lisa and AJ talk about how they got into the aesthetic industry and what their experiences are.  On this episode we discuss medspa business statistics and why medical spas fail Part One: We outline the key things that cause medical spas to fail and how to properly plan to ensure success when you first open.  What services you should offer, when to invest in expensive equipment and how much cash you need to plan for prior to opening.  We talk effective office systems and processes designed to help your medical spa function.  <br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p><b>Dr. Lisa and Aj share why why Medspas fail.</b> <br/><br/>Dr.  Lisa and AJ talk about how they got into the aesthetic industry and what their experiences are.  On this episode we discuss medspa business statistics and why medical spas fail Part One: We outline the key things that cause medical spas to fail and how to properly plan to ensure success when you first open.  What services you should offer, when to invest in expensive equipment and how much cash you need to plan for prior to opening.  We talk effective office systems and processes designed to help your medical spa function.  <br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1056367/episodes/8789603-podcast-kickoff-dr-lisa-and-aj-share-why-why-medspas-fail-episode-1.mp3" length="16253645" type="audio/mpeg" />
    <itunes:author>Dr. Lisa &amp; Master Aesthetician Ashley James</itunes:author>
    <guid isPermaLink="false">Buzzsprout-8789603</guid>
    <pubDate>Wed, 30 Jun 2021 11:00:00 -0400</pubDate>
    <itunes:duration>1350</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
</channel>
</rss>
