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  <title>Public Sector Marketing Automation Insights</title>

  <lastBuildDate>Thu, 05 Mar 2026 04:59:50 -0500</lastBuildDate>
  <link>https://www.enautics.com</link>
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  <copyright>© 2026 Enautics Group, Inc.</copyright>
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  <itunes:author>Enautics Group, Inc.</itunes:author>
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  <description><![CDATA[Oracle interviews Enautics' VP, Consultant, and Multi-Solution Architect, Dion Jones about the General Services Administration's success with Marketing Automation, Systems integration challenges and the results.]]></description>
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    <itunes:name>Enautics Group, Inc.</itunes:name>
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     <title>Public Sector Marketing Automation Insights</title>
     <link>https://www.enautics.com</link>
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  <itunes:category text="Business" />
  <itunes:category text="Government" />
  <itunes:category text="Technology" />
  <item>
    <itunes:title>15. Building a Communication Infrastructure. Why it’s so important in today’s world.</itunes:title>
    <title>15. Building a Communication Infrastructure. Why it’s so important in today’s world.</title>
    <itunes:summary><![CDATA[Today we discuss with David Shapinsky, Senior Advisor, US Food and Drug Administration, why  technology for the Public Sector needs to transcend the current needs and team members so it can support and grow with the agency continuing changing requirements.    ]]></itunes:summary>
    <description><![CDATA[<p>Today we discuss with David Shapinsky, Senior Advisor, US Food and Drug Administration, why  technology for the Public Sector needs to transcend the current needs and team members so it can support and grow with the agency continuing changing requirements. <br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Today we discuss with David Shapinsky, Senior Advisor, US Food and Drug Administration, why  technology for the Public Sector needs to transcend the current needs and team members so it can support and grow with the agency continuing changing requirements. <br/><br/></p>]]></content:encoded>
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    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Tue, 04 May 2021 04:00:00 -0500</pubDate>
    <itunes:duration>1446</itunes:duration>
    <itunes:keywords>Oracle Eloqua, customer experience, Adobe Analytics, personalization</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>15</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Utility Companies and Marketing Automation</itunes:title>
    <title>Utility Companies and Marketing Automation</title>
    <itunes:summary><![CDATA[The opportunity utility companies have by leveraging their customer data and marketing automation to increase customer experience in these challenging times. ]]></itunes:summary>
    <description><![CDATA[<p>The opportunity utility companies have by leveraging their customer data and marketing automation to increase customer experience in these challenging times.</p>]]></description>
    <content:encoded><![CDATA[<p>The opportunity utility companies have by leveraging their customer data and marketing automation to increase customer experience in these challenging times.</p>]]></content:encoded>
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    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Wed, 04 Nov 2020 08:00:00 -0600</pubDate>
    <itunes:duration>1604</itunes:duration>
    <itunes:keywords>Oracle Eloqua,Marketing Automation,Adobe Analytics,Webiste </itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>14</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Public Sector Communication Automation Use Case 1</itunes:title>
    <title>Public Sector Communication Automation Use Case 1</title>
    <itunes:summary><![CDATA[Recently we had a public sector communications director describe their situation and he wanted to know if marketing automation could help reduce their workload.  ]]></itunes:summary>
    <description><![CDATA[<p>Recently we had a public sector communications director describe their situation and he wanted to know if marketing automation could help reduce their workload. </p>]]></description>
    <content:encoded><![CDATA[<p>Recently we had a public sector communications director describe their situation and he wanted to know if marketing automation could help reduce their workload. </p>]]></content:encoded>
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    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Mon, 17 Aug 2020 08:00:00 -0500</pubDate>
    <itunes:duration>221</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>13</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>12: How the Public Sector Can Justify Marketing Automation</itunes:title>
    <title>12: How the Public Sector Can Justify Marketing Automation</title>
    <itunes:summary><![CDATA[Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.   ]]></itunes:summary>
    <description><![CDATA[<p>Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.  </p>]]></description>
    <content:encoded><![CDATA[<p>Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.  </p>]]></content:encoded>
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    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Wed, 22 Jul 2020 03:00:00 -0500</pubDate>
    <itunes:duration>721</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>12</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>11: How to Resolve IT&#39;s Concerns with Marketing Automation.</itunes:title>
    <title>11: How to Resolve IT&#39;s Concerns with Marketing Automation.</title>
    <itunes:summary><![CDATA[Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern. ]]></itunes:summary>
    <description><![CDATA[<p>Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern.</p>]]></description>
    <content:encoded><![CDATA[<p>Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/4382771-11-how-to-resolve-it-s-concerns-with-marketing-automation.mp3" length="7467242" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Wed, 15 Jul 2020 03:00:00 -0500</pubDate>
    <itunes:duration>615</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>11</itunes:episode>
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  <item>
    <itunes:title>10: Who Should Manage Public Sector Marketing Automation?</itunes:title>
    <title>10: Who Should Manage Public Sector Marketing Automation?</title>
    <itunes:summary><![CDATA[Today we discuss who should manage the marketing automation solution for the public sector. Should it be marketing/communications or IT security? ]]></itunes:summary>
    <description><![CDATA[<p>Today we discuss who should manage the marketing automation solution for the public sector. Should it be marketing/communications or IT security?</p>]]></description>
    <content:encoded><![CDATA[<p>Today we discuss who should manage the marketing automation solution for the public sector. Should it be marketing/communications or IT security?</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/4382708-10-who-should-manage-public-sector-marketing-automation.mp3" length="6399020" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Wed, 08 Jul 2020 03:00:00 -0500</pubDate>
    <itunes:duration>526</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>10</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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    <itunes:title>09: Part 2 - Fedramp and Oracle Eloqua Marketing Automation</itunes:title>
    <title>09: Part 2 - Fedramp and Oracle Eloqua Marketing Automation</title>
    <itunes:summary><![CDATA[In this episode, we joined by a representative from the Oracle Marketing Cloud to share what they are doing to apply the FedRamp process to the Eloqua marketing automation system. ]]></itunes:summary>
    <description><![CDATA[<p>In this episode, we joined by a representative from the Oracle Marketing Cloud to share what they are doing to apply the FedRamp process to the Eloqua marketing automation system.</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode, we joined by a representative from the Oracle Marketing Cloud to share what they are doing to apply the FedRamp process to the Eloqua marketing automation system.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/4208846-09-part-2-fedramp-and-oracle-eloqua-marketing-automation.mp3" length="10680389" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Wed, 01 Jul 2020 03:00:00 -0500</pubDate>
    <itunes:duration>883</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>08: Part 1 of 2 - What is FedRamp and Why is it Required?</itunes:title>
    <title>08: Part 1 of 2 - What is FedRamp and Why is it Required?</title>
    <itunes:summary><![CDATA[This episode is part one of a two-part FedRamp series. Part 1answers the following two questions: Why FedRAMP is Critical to Government Agencies Who Governs FedRAMP?]]></itunes:summary>
    <description><![CDATA[<p>This episode is part one of a two-part FedRamp series. Part 1answers the following two questions:</p><ol><li>Why FedRAMP is Critical to Government Agencies </li><li>Who Governs FedRAMP?</li></ol>]]></description>
    <content:encoded><![CDATA[<p>This episode is part one of a two-part FedRamp series. Part 1answers the following two questions:</p><ol><li>Why FedRAMP is Critical to Government Agencies </li><li>Who Governs FedRAMP?</li></ol>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/4045901-08-part-1-of-2-what-is-fedramp-and-why-is-it-required.mp3" length="3805553" type="audio/mpeg" />
    <itunes:author></itunes:author>
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    <pubDate>Wed, 17 Jun 2020 04:00:00 -0500</pubDate>
    <itunes:duration>310</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
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    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>07: Public Sector Marketing Automation Integration Options </itunes:title>
    <title>07: Public Sector Marketing Automation Integration Options </title>
    <itunes:summary><![CDATA[This episode covers the three Integration options for the Public Sector Marketing Automation. ]]></itunes:summary>
    <description><![CDATA[<p>This episode covers the three Integration options for the Public Sector Marketing Automation.</p>]]></description>
    <content:encoded><![CDATA[<p>This episode covers the three Integration options for the Public Sector Marketing Automation.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/4045820-07-public-sector-marketing-automation-integration-options.mp3" length="4458649" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Fri, 05 Jun 2020 03:00:00 -0500</pubDate>
    <itunes:duration>365</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>06: Part 2 - Should the Public Sector Build or Buy Marketing Automation?</itunes:title>
    <title>06: Part 2 - Should the Public Sector Build or Buy Marketing Automation?</title>
    <itunes:summary><![CDATA[Part 2 of 2: Enautics' VP of Consulting &amp; Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.    ]]></itunes:summary>
    <description><![CDATA[<p>Part 2 of 2: Enautics&apos; VP of Consulting &amp; Sr. Multi-Solution Architect, Dion Jones answers questions from John O&apos;Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.</p><p><br/><br/></p>]]></description>
    <content:encoded><![CDATA[<p>Part 2 of 2: Enautics&apos; VP of Consulting &amp; Sr. Multi-Solution Architect, Dion Jones answers questions from John O&apos;Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.</p><p><br/><br/></p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/3869492-06-part-2-should-the-public-sector-build-or-buy-marketing-automation.mp3" length="6828182" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Wed, 27 May 2020 03:00:00 -0500</pubDate>
    <itunes:duration>562</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>05: Part 1 - Marketing Automation Build vs. Buy: What Government Agencies Need to Consider</itunes:title>
    <title>05: Part 1 - Marketing Automation Build vs. Buy: What Government Agencies Need to Consider</title>
    <itunes:summary><![CDATA[Part 1 of 2: Enautics' VP of Consulting &amp; Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.  ]]></itunes:summary>
    <description><![CDATA[<p>Part 1 of 2: Enautics&apos; VP of Consulting &amp; Sr. Multi-Solution Architect, Dion Jones answers questions from John O&apos;Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution. </p>]]></description>
    <content:encoded><![CDATA[<p>Part 1 of 2: Enautics&apos; VP of Consulting &amp; Sr. Multi-Solution Architect, Dion Jones answers questions from John O&apos;Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/3869363-05-part-1-marketing-automation-build-vs-buy-what-government-agencies-need-to-consider.mp3" length="6649227" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Fri, 22 May 2020 02:00:00 -0500</pubDate>
    <itunes:duration>547</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
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  </item>
  <item>
    <itunes:title>04: The 2 Biggest Public Sector Email Marketing Mistakes </itunes:title>
    <title>04: The 2 Biggest Public Sector Email Marketing Mistakes </title>
    <itunes:summary><![CDATA[Today Oracle Marketing Cloud interviews Dion Jones of Enautics about the two biggest email marketing mistakes Public Sector agencies are making and the solutions.  ]]></itunes:summary>
    <description><![CDATA[<p>Today Oracle Marketing Cloud interviews Dion Jones of Enautics about the two biggest email marketing mistakes Public Sector agencies are making and the solutions. </p>]]></description>
    <content:encoded><![CDATA[<p>Today Oracle Marketing Cloud interviews Dion Jones of Enautics about the two biggest email marketing mistakes Public Sector agencies are making and the solutions. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/3732605-04-the-2-biggest-public-sector-email-marketing-mistakes.mp3" length="5516596" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Wed, 13 May 2020 03:00:00 -0500</pubDate>
    <itunes:duration>453</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>03: Marketing Automation Use Cases for the Public Sector</itunes:title>
    <title>03: Marketing Automation Use Cases for the Public Sector</title>
    <itunes:summary><![CDATA[Oracle's John O'Keefe interviews Enautics' VP, Consultant &amp; Multi-Solution Architect, Dion Jones about marketing automation use cases for the public sector. ]]></itunes:summary>
    <description><![CDATA[<p>Oracle&apos;s John O&apos;Keefe interviews Enautics&apos; VP, Consultant &amp; Multi-Solution Architect, Dion Jones about marketing automation use cases for the public sector.</p>]]></description>
    <content:encoded><![CDATA[<p>Oracle&apos;s John O&apos;Keefe interviews Enautics&apos; VP, Consultant &amp; Multi-Solution Architect, Dion Jones about marketing automation use cases for the public sector.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/3665176-03-marketing-automation-use-cases-for-the-public-sector.mp3" length="5889309" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Thu, 07 May 2020 18:00:00 -0500</pubDate>
    <itunes:duration>484</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>02: What is Marketing Automation for the Public Sector?</itunes:title>
    <title>02: What is Marketing Automation for the Public Sector?</title>
    <itunes:summary><![CDATA[Today John O'Keefe from the Oracle Marketing Cloud will be interviewing Dion Jones of Enautics about what is market automation for the public sector and what results government agencies can expect from using marketing automation.  ]]></itunes:summary>
    <description><![CDATA[<p>Today John O&apos;Keefe from the Oracle Marketing Cloud will be interviewing Dion Jones of Enautics about what is market automation for the public sector and what results government agencies can expect from using marketing automation. </p>]]></description>
    <content:encoded><![CDATA[<p>Today John O&apos;Keefe from the Oracle Marketing Cloud will be interviewing Dion Jones of Enautics about what is market automation for the public sector and what results government agencies can expect from using marketing automation. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/3578905-02-what-is-marketing-automation-for-the-public-sector.mp3" length="6440065" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Fri, 01 May 2020 08:00:00 -0500</pubDate>
    <itunes:duration>530</itunes:duration>
    <itunes:keywords>Oracle,Eloqua,marketing,CRM,Adobe,analytics,GSA,Fedramp</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>01: General Services Administration&#39;s Eloqua Case Study with Enautics</itunes:title>
    <title>01: General Services Administration&#39;s Eloqua Case Study with Enautics</title>
    <itunes:summary><![CDATA[Oracle interviews Enautics' VP, Consultant, and Multi-Solution  Architect, Dion Jones about the General Services Administration's success with Marketing Automation, Systems integration challenges, and the results. ]]></itunes:summary>
    <description><![CDATA[<p>Oracle interviews Enautics&apos; VP, Consultant, and Multi-Solution  Architect, Dion Jones about the General Services Administration&apos;s success with Marketing Automation, Systems integration challenges, and the results.</p>]]></description>
    <content:encoded><![CDATA[<p>Oracle interviews Enautics&apos; VP, Consultant, and Multi-Solution  Architect, Dion Jones about the General Services Administration&apos;s success with Marketing Automation, Systems integration challenges, and the results.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1022074/episodes/3409255-01-general-services-administration-s-eloqua-case-study-with-enautics.mp3" length="12684370" type="audio/mpeg" />
    <itunes:author>Enautics Group, Inc.</itunes:author>
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    <pubDate>Fri, 01 May 2020 07:00:00 -0500</pubDate>
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